This is an accepted version of this page
114-515: In typography , a bouma ( / ˈ b oʊ m ə / BOH -mə ) is the shape of a cluster of letters , often a whole word . It is a reduction of "Bouma-shape", which was probably first used in Paul Saenger 's 1997 book Space between Words: The Origins of Silent Reading , although Saenger himself attributes it to Insup & Maurice Martin Taylor. Its origin is in reference to hypotheses by
228-453: A type designer to create customized typefaces for their exclusive use. Different periodicals design their publications, including their typography, to achieve a particular tone or style. For example, USA Today uses a bold, colorful, and comparatively modern style through their use of a variety of typefaces and colors; type sizes vary widely, and the newspaper's name is placed on a colored background. In contrast, The New York Times uses
342-524: A 19th-century BC ruler of Uruk named Naram-sin. Uruk continued as principality of Ur, Babylon, and later Achaemenid, Seleucid, and Parthian Empires. It enjoyed brief periods of independence during the Isin-Larsa period , under kings such as (possibly Ikūn-pî-Ištar , Sumu-binasa, Alila-hadum, and Naram-Sin), Sîn-kāšid , his son Sîn-irībam, his son Sîn-gāmil, Ilum-gāmil, brother of Sîn-gāmil , Etēia, AN-am 3 (Dingiram), ÌR 3 -ne-ne ( Irdanene ), who
456-415: A body of text can instantaneously reveal the mood the author intends to convey to its readers. The message that a body of text conveys has a direct relationship with the typeface that is chosen. Therefore, when a person focuses on typography and setting type, they must pay very close attention to the typeface they choose. Choosing the correct typeface for a body of text can only be done after thoroughly reading
570-465: A different, and largely contradictory, theory by the end of the 1980s: parallel letterwise recognition . Since 2000, parallel letterwise recognition has been more evangelized to typographers by Microsoft's Dr Kevin Larson, via conference presentations and a widely read article. Nonetheless, ongoing research (starting from 2009) often supports the bouma model of reading. Typography Typography
684-610: A façade treatment was greatly developed as well, perhaps used to greatest effect in the Cone-Mosaic Temple. Composed of three parts: Temple N, the Round Pillar Hall, and the Cone-Mosaic Courtyard, this temple was the most monumental structure of Eanna at the time. They were all ritually destroyed and the entire Eanna district was rebuilt in period IVa at an even grander scale. During Eanna IVa,
798-405: A key difference. Much of the legibility research literature is atheoretical—various factors were tested individually or in combination (inevitably so, as the different factors are interdependent), but many tests lacked a model of reading or visual perception. Some typographers believe that the overall word shape ( Bouma ) is essential in readability and that the theory of parallel letter recognition
912-535: A minimal cost. Warka was also scouted by archaeologist Walter Andrae in 1902. In 1905 Warka was visited by archaeologist Edgar James Banks . From 1912 to 1913, Julius Jordan and his team from the German Oriental Society discovered the temple of Ishtar , one of four known temples located at the site. The temples at Uruk were quite remarkable as they were constructed with brick and adorned with colorful mosaics . Jordan also discovered part of
1026-451: A minimum of distractions and anomalies, aims to produce clarity and transparency. Choice of typefaces is the primary aspect of text typography— prose fiction , non-fiction , editorial, educational, religious, scientific, spiritual, and commercial writing all have differing characteristics and requirements of appropriate typefaces (and their fonts or styles). For historic material, established text typefaces frequently are chosen according to
1140-412: A monumental limestone-paved staircase and a trough running parallel to the staircase was used to drain the ziggurat. The Eanna district is historically significant as both writing and monumental public architecture emerged here during Uruk periods VI–IV. The combination of these two developments places Eanna as arguably the first true city and civilization in human history. Eanna during period IVa contains
1254-410: A more traditional approach, with fewer colors, less typeface variation, and more columns . Especially on the front page of newspapers and on magazine covers, headlines often are set in larger display typefaces to attract attention, and are placed near the masthead . Typography utilized to characterize text: Typography is intended to reveal the character of the text. Through the use of typography,
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#17327810725861368-674: A new form and under a new name, 'The House of Inanna in Uruk' (Sumerian: e₂-ᵈinanna unuᵏⁱ-ga ). The location of this structure is currently unknown. Although it had been a thriving city in Early Dynastic Sumer, especially Early Dynastic II, Uruk was ultimately annexed by the Akkadian Empire and went into decline. Later, in the Neo-Sumerian period, Uruk enjoyed revival as a major economic and cultural center under
1482-412: A product. Legibility describes how easily individual characters can be distinguished from one another. It is described by Walter Tracy as "the quality of being decipherable and recognisable". For instance, if a b and an h , or a 3 and an 8 , are difficult to distinguish at small sizes, this is a problem of legibility. Typographers are concerned with legibility insofar as it is their job to select
1596-555: A provincial capital. Under the Neo-Assyrians and Neo-Babylonians , Uruk regained much of its former glory. By 250 BC, a new temple complex the 'Head Temple' (Akkadian: Bīt Reš ) was added to northeast of the Uruk period Anu district. The Bīt Reš along with the Esagila was one of the two main centers of Neo-Babylonian astronomy . All of the temples and canals were restored again under Nabopolassar . During this era, Uruk
1710-423: A scheme of historical genre acquired by a long process of accretion, with considerable overlap among historical periods. Contemporary books are more likely to be set with state-of-the-art "text romans" or "book romans" typefaces with serifs and design values echoing present-day design arts, which are closely based on traditional models such as those of Nicolas Jenson , Francesco Griffo (a punchcutter who created
1824-547: A shift in the Euphrates River. By 300 AD, Uruk was mostly abandoned, but a group of Mandaeans settled there, and by c. 700 AD it was completely abandoned. Uruk played a very important part in the political history of Sumer. Starting from the Early Uruk period, the city exercised hegemony over nearby settlements. At this time ( c. 3800 BC), there were two centers of 20 hectares, Uruk in
1938-591: A single chamber cella with a terrazzo floor beneath which bucrania were found. In phase E, corresponding to the Uruk III period (c. 3200–3000 BC), the White Temple was built. The White Temple could be seen from a great distance across the plain of Sumer, as it was elevated 21 m and covered in gypsum plaster which reflected sunlight like a mirror. In addition to this temple the Anu Ziggurat had
2052-471: A surface by rolling the seal on wet clay. Typography was also implemented in the Phaistos Disc , an enigmatic Minoan printed item from Crete , which dates to between 1850 and 1600 B.C. It has been proposed that Roman lead pipe inscriptions were created with movable type printing, but German typographer Herbert Brekle recently dismissed this view. The essential criterion of type identity
2166-416: A wide variety of situations, including: Since digitization, typographical uses have spread to a wider range of applications, appearing on web pages, LCDs mobile phone screens, and hand-held video games. Traditionally, text is composed to create a readable, coherent, and visually satisfying block of type that works invisibly, without the awareness of the reader. Even distribution of typeset material, with
2280-543: Is 3 km (1.9 miles) north/south, and 2.5 km (1.6 miles) east/west. There are three major tells within the site: The Eanna district, Bit Resh (Kullaba), and Irigal. Archaeologically, the site is divided into six parts 1) the É-Anna ziggurat ' Egipar-imin, 2) the É-Anna enclosure (Zingel), 3) the Anu-Antum temple complex, BitRes and Anu-ziggurat, 4) Irigal, the South Building, 5) Parthian structures including
2394-453: Is 30 km (19 mi) east of modern Samawah , Al-Muthannā , Iraq . Uruk is the type site for the Uruk period . Uruk played a leading role in the early urbanization of Sumer in the mid-4th millennium BC. By the final phase of the Uruk period around 3100 BC, the city may have had 40,000 residents, with 80,000–90,000 people living in its environs, making it the largest urban area in
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#17327810725862508-669: Is built on structures from earlier periods dating back to the Ubaid period . According to the SKL , Uruk was founded by the king Enmerkar . Though the king-list mentions a father before him, the epic Enmerkar and the Lord of Aratta relates that Enmerkar constructed the House of Heaven (Sumerian: e₂-anna ; cuneiform: 𒂍𒀭 E₂.AN) for the goddess Inanna in the Eanna District of Uruk. In
2622-416: Is clear Eanna was dedicated to Inanna from the earliest Uruk period throughout the history of the city. The rest of the city was composed of typical courtyard houses, grouped by profession of the occupants, in districts around Eanna and Anu. Uruk was extremely well penetrated by a canal system that has been described as " Venice in the desert". This canal system flowed throughout the city connecting it with
2736-456: Is customary to insert a non-breaking space before a colon (:) or semicolon (;) in a sentence, while in English it is not. In typesetting, color is the overall density of the ink on the page, determined mainly by the typeface, but also by the word spacing, leading , and depth of the margins. Text layout, tone, or color of the set text, and the interplay of text with the white space of
2850-450: Is more legible, although strong opinions exist. Other topics, such as justified vs. unjustified type, use of hyphens, and proper typefaces for people with reading difficulties such as dyslexia , continue to be debated. Legibility is usually measured through the speed of reading, with comprehension scores used to check for effectiveness (that is, not a rushed or careless read). For example, Miles Tinker , who published numerous studies from
2964-407: Is often used to draw attention to a particular advertisement, combined with efficient use of color, shapes, and images. In the early twenty-first century, typography in advertising often reflects a company's brand . A brand may use typography to express its theme, personality, and message. Just by looking at the typeface, viewers can get an idea about the message and personality of the brand, which
3078-414: Is the art and technique of arranging type to make written language legible , readable and appealing when displayed. The arrangement of type involves selecting typefaces , point sizes , line lengths , line spacing , letter spacing , and spaces between pairs of letters . The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by
3192-441: Is wrong, less important, or not the entire picture. Word shape differs by outline, influenced by ascending and descending elements of lowercase letters and enables reading the entire word without having to parse out each letter. Readability also may be compromised by letter-spacing , word spacing, or leading that is too tight or too loose. It may be improved when generous vertical space separates text lines, making it easier for
3306-611: The Epic of Gilgamesh , Gilgamesh builds the city wall around Uruk and is king of the city. Uruk went through several phases of growth, from the Early Uruk period (4000–3500 BC) to the Late Uruk period (3500–3100 BC). The city was formed when two smaller Ubaid settlements merged. The temple complexes at their cores became the Eanna District and the Anu District dedicated to Inanna and Anu , respectively. The Anu District
3420-516: The Aramaic Uruk incantation . The last dated cuneiform tablet from Uruk was W22340a, an astronomical almanac, which is dated to 79/80 AD. The oldest known writing to feature a person's name was found in Uruk, in the form of several tablets that mention Kushim , who (assuming they are an individual person) served as an accountant recording transactions made in trading barley – 29,086 measures barley 37 months Kushim . Beveled rim bowls were
3534-469: The Digital Age , typography was a specialized occupation. Personal computers opened up typography to new generations of previously unrelated designers and lay users. As the capability to create typography has become ubiquitous, the application of principles and best practices developed over generations of skilled workers and professionals has diminished. The word typography in English derives from
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3648-507: The Greek roots týpos 'type' + -graphía 'writing'. Although typically applied to printed, published, broadcast, and reproduced materials in contemporary times, all words, letters, symbols, and numbers written alongside the earliest naturalistic drawings by humans may be called typography. The word, typography , is derived from the Greek words τύπος typos 'form' or "impression" and γράφειν graphein 'to write', traces its origins to
3762-469: The city wall . It was later discovered that this 40-to-50-foot (12 to 15 m) high brick wall, probably utilized as a defense mechanism, totally encompassed the city at a length of 9 km (5.6 mi). Utilizing sedimentary strata dating techniques, this wall is estimated to have been erected around 3000 BC. Jordan produced a contour map of the entire site. The GOS returned to Uruk in 1928 and excavated until 1939, when World War II intervened. The team
3876-678: The 'Great Sanctuary' (Cuneiform: E₂.IRI₁₂.GAL, Sumerian: eš-gal) of Ishtar was added between the Anu and Eanna districts. The ziggurat of the temple of Anu, which was rebuilt in this period, was the largest ever built in Mesopotamia. When the Seleucids lost Mesopotamia to the Parthians in 141 BC, Uruk continued in use. The decline of Uruk after the Parthians may have been in part caused by
3990-576: The 'Sumerian Mona Lisa ', dating from 3100 BC, is one of the earliest representations of the human face. The carved marble female face is probably a depiction of Inanna. It is approximately 20 cm tall, and may have been incorporated into a larger cult image. The mask was looted from the Iraq Museum during the fall of Baghdad in April 2003. It was recovered in September 2003 and returned to
4104-488: The 1930s to the 1960s, used a speed of reading test that required participants to spot incongruous words as an effectiveness filter. The Readability of Print Unit at the Royal College of Art under Professor Herbert Spencer with Brian Coe and Linda Reynolds did important work in this area. It was one of the centers that revealed the importance of the saccadic rhythm of eye movement for readability—in particular,
4218-468: The 1990s. His work caused an uproar in the design community due to his abandonment of standard practices in typeface selection, layout, and design. Experimental typography is said to place emphasis on expressing emotion, rather than having a concern for legibility while communicating ideas, hence considered bordering on being art. There are many facets to the expressive use of typography, and with those come many different techniques to help with visual aid and
4332-485: The Arabic name of the present-day country of al-ʿIrāq is often thought to be derived directly from the name Uruk , it is more likely loaned via Middle Persian ( Erāq ) and then Aramaic ’yrg , which nonetheless may still ultimately refer to the Uruk region of southern Mesopotamia. In myth and literature, Uruk was famous as the capital city of Gilgamesh , hero of the Epic of Gilgamesh . Scholars identify Uruk as
4446-454: The Eanna and Anu Districts. Temple N, Cone-Mosaic Courtyard, and Round Pillar Hall are often referred to as a single structure; the Cone-Mosaic Temple. It is clear Eanna was dedicated to Inanna symbolized by Venus from the Uruk period. At that time, she was worshipped in four aspects as Inanna of the netherworld (Sumerian: ᵈinanna-kur), Inanna of the morning (Sumerian: ᵈinanna-hud₂), Inanna of
4560-647: The Early Dynastic IIIb period (2500–2334 BC), also called the Pre-Sargonic period (before the rise of the Akkadian Empire under Sargon of Akkad ), Uruk continued to be ruled by Ur. Dynastic categorizations are described solely from the Sumerian King List , which is of problematic historical accuracy; the organization might be analogous to Manetho's . In 2009, two different copies of an inscription were put forth as evidence of
4674-406: The English translation of the same. The stratigraphy of the site is complex and as such much of the dating is disputed. In general, the structures follow the two main typologies of Sumerian architecture , Tripartite with 3 parallel halls and T-Shaped also with three halls, but the central one extends into two perpendicular bays at one end. The following table summarizes the significant architecture of
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4788-639: The Gareus-temple, and the Multiple Apse building, 6) the "Gilgameš" city-wall with associated Sinkâsid Palace and the Seleucid Bit Akîtu. The location of Uruk was first noted by Fraser and Ross in 1835. William Loftus excavated there in 1850 and 1854 after a scouting mission in 1849. By Loftus' own account, he admits that the first excavations were superficial at best, as his financiers forced him to deliver large museum artifacts at
4902-731: The German Archaeological Institute in Baghdad as Jan J. A. Djik, Hermann Hunger , Antoine Cavigneaux, Egbert von Weiher , and Karlheinz Kessler [ de ] , or others as Erlend Gehlken. Many of the cuneiform tablets form acquisitions by museums and collections as the British Museum , Yale Babylonian Collection , and the Louvre . The latter holds a unique cuneiform tablet in Aramaic known as
5016-538: The German archaeologists spent 39 seasons working at Uruk. The results are documented in two series of reports: Most recently, from 2001 to 2002, the German Archaeological Institute team led by Margarete van Ess, with Joerg Fassbinder and Helmut Becker, conducted a partial magnetometer survey in Uruk. In addition to the geophysical survey, core samples and aerial photographs were taken. This
5130-819: The Golden Age. During the Early Dynastic II period (2800–2600 BC), Uruk was again the dominant city exercising control of Sumer. This period is the time of the First Dynasty of Uruk sometimes called the Heroic Age. However, by the Early Dynastic IIIa period (2600–2500 BC) Uruk had lost sovereignty, this time to Ur. This period, corresponding to the Early Bronze Age III, is the end of the First Dynasty of Uruk. In
5244-765: The Limestone Temple was demolished and the Red Temple built on its foundations. The accumulated debris of the Uruk IVb buildings were formed into a terrace , the L-Shaped Terrace, on which Buildings C, D, M, Great Hall, and Pillar Hall were built. Building E was initially thought to be a palace, but later proven to be a communal building. Also in period IV, the Great Court, a sunken courtyard surrounded by two tiers of benches covered in cone mosaic,
5358-568: The Riemchen Building. In the following period, Uruk V, about 100 m east of the Stone-Cone Temple the Limestone Temple was built on a 2 m high rammed-earth podium over a pre-existing Ubaid temple, which like the Stone-Cone Temple represents a continuation of Ubaid culture. However, the Limestone Temple was unprecedented for its size and use of stone, a clear departure from traditional Ubaid architecture. The stone
5472-567: The Stone Temple, has been discovered. The Stone Temple was built of limestone and bitumen on a podium of rammed earth and plastered with lime mortar. The podium itself was built over a woven reed mat called ĝipar , which was ritually used as a nuptial bed. The ĝipar was a source of generative power which then radiated upward into the structure. The structure of the Stone Temple further develops some mythological concepts from Enuma Elish , perhaps involving libation rites as indicated from
5586-407: The ability to take in (i.e., recognise the meaning of groups of) about three words at once and the physiognomy of the eye, which means the eye tires if the line required more than three or four of these saccadic jumps. More than this is found to introduce strain and errors in reading (e.g., doubling). The use of all-caps renders words indistinguishable as groups, all letters presenting a uniform line to
5700-548: The basic letterforms are more legible than typefaces that have been condensed, expanded, embellished, or abstracted. However, even a legible typeface can become unreadable through poor setting and placement, just as a less legible typeface can be made more readable through good design. Studies of both legibility and readability have examined a wide range of factors including type size and type design, comparing serif vs. sans-serif type, roman type vs. oblique type and italic type , line length , line spacing, color contrast,
5814-575: The biblical Erech ( Genesis 10:10), the second city founded by Nimrod in Shinar . In addition to being one of the first cities, Uruk was the main force of urbanization and state formation during the Uruk period, or 'Uruk expansion' (4000–3200 BC). This period of 800 years saw a shift from small, agricultural villages to a larger urban center with a full-time bureaucracy, military, and stratified society. Although other settlements coexisted with Uruk, they were generally about 10 hectares while Uruk
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#17327810725865928-448: The brands are fully aware of and are tapping into the power of good typography. Typefaces used in advertisements convey different messages to the reader: classical ones are for a strong personality, while more modern ones may convey clean, neutral look. Bold typefaces are used for making statements and attracting attention. In any design, a balance has to be achieved between the visual impact and communication aspects. Digital technology in
6042-455: The bulk of a title has a more unfamiliar or unusual font, simpler sans-serif fonts will help complement the title while attracting more attention to the piece as a whole. In contemporary use, the practice and study of typography include a broad range, covering all aspects of letter design and application, both mechanical ( typesetting , type design , and typefaces) and manual ( handwriting and calligraphy ). Typographical elements may appear in
6156-411: The cardinal directions, a central hall flanked along the long axis by two smaller halls, and buttressed façades; the prototype of all future Mesopotamian temple architectural typology . Between these two monumental structures a complex of buildings (called A–C, E–K, Riemchen, Cone-Mosaic), courts, and walls was built during Eanna IVb. These buildings were built during a time of great expansion in Uruk as
6270-567: The channels, tanks, and vessels found there. The structure was ritually destroyed, covered with alternating layers of clay and stone, then excavated and filled with mortar sometime later. The Anu Ziggurat began with a massive mound topped by a cella during the Uruk period (c. 4000 BC), and was expanded through 14 phases of construction. These phases have been labeled L to A₃ ( L is sometimes called X ). The earliest phase used architectural features similar to PPNA cultures in Anatolia :
6384-699: The city grew to 250 hectares and established long-distance trade, and are a continuation of architecture from the previous period. The Riemchen Building, named for the 16×16 cm brick shape called Riemchen by the Germans, is a memorial with a ritual fire kept burning in the center for the Stone-Cone Temple after it was destroyed. For this reason, Uruk IV period represents a reorientation of belief and culture. The facade of this memorial may have been covered in geometric and figural murals. The Riemchen bricks first used in this temple were used to construct all buildings of Uruk IV period Eanna. The use of colored cones as
6498-477: The computer industry, leading to common misuse by the public of the term font when typeface is the proper term. "Experimental typography" is defined as the unconventional and more artistic approach to typeface selection. Francis Picabia was a Dada pioneer of this practice in the early twentieth century. David Carson is often associated with this movement, particularly for his work in Ray Gun magazine in
6612-744: The correct font to use. Brush script is an example of a font containing many characters that might be difficult to distinguish. The selection of cases influences the legibility of typography because using only uppercase letters (all-caps) reduces legibility. Readability refers to how easy it is to read the text as a whole, as opposed to the individual character recognition described by legibility. Use of margins, word and line spacing, and clear document structure all impact readability. Some fonts or font styles, for instance sans-serif fonts, are considered to have low readability and so are unsuited for large quantities of prose. Legibility "refers to perception" (being able to see as determined by physical limitations of
6726-541: The decline of Uruk. Archeologists have discovered multiple cities of Uruk built atop each other in chronological order. Unlike the Eanna district, the Anu district consists of a single massive terrace, the Anu Ziggurat , dedicated to the Sumerian sky god Anu . Sometime in the Uruk III period the massive White Temple was built atop the ziggurat. Under the northwest edge of the ziggurat an Uruk VI period structure,
6840-626: The design of right-hand edge (for example, justification , straight right hand edge) vs. ragged right, and whether text is hyphenated . Justified copy must be adjusted tightly during typesetting to prevent loss of readability, something beyond the capabilities of typical personal computers. Legibility research has been published since the late nineteenth century. Although there often are commonalities and agreement on many topics, others often create poignant areas of conflict and variation of opinion. For example, Alex Poole asserts that no one has conclusively answered which typeface style, serif or sans serif,
6954-431: The details of letter design are magnified. Color is used for its emotional effect in conveying the tone and nature of subject matter. Display typography encompasses: Typography has long been a vital part of promotional material and advertising . Designers often use typefaces to set a theme and mood in an advertisement (for example, using bold, large text to convey a particular message to the reader). Choice of typeface
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#17327810725867068-497: The development of typesetting systems. Although typography has evolved significantly from its origins, it is a largely conservative art that tends to cleave closely to tradition. This is because legibility is paramount, and so the typefaces that are the most readable usually are retained. In addition, the evolution of typography is inextricably intertwined with lettering by hand and related art forms, especially formal styles, which thrived for centuries preceding typography, and so
7182-465: The earliest examples of writing. The first building of Eanna , Stone-Cone Temple (Mosaic Temple), was built in period VI over a preexisting Ubaid temple and is enclosed by a limestone wall with an elaborate system of buttresses . The Stone-Cone Temple, named for the mosaic of colored stone cones driven into the adobe brick façade, may be the earliest water cult in Mesopotamia. It was "destroyed by force" in Uruk IVb period and its contents interred in
7296-467: The earliest recorded writing , dating to approximately 3300 BC. Later cuneiform tablets were deciphered and include the famous SKL , a record of kings of the Sumerian civilization. There was an even larger cache of legal and scholarly tablets of the Neo-Babylonian , Late Babylonian , and Seleucid period, that have been published by Adam Falkenstein and other Assyriological members of
7410-491: The end of the twentieth century was to pair a sans-serif typeface for headings with a high-performance serif typeface of matching style for the text of an article. Typesetting conventions are modulated by orthography and linguistics , word structures, word frequencies, morphology , phonetic constructs and linguistic syntax . Typesetting conventions also are subject to specific cultural conventions. For example, in French it
7524-414: The evening (Sumerian: ᵈinanna-sig), and Inanna (Sumerian: ᵈinanna-NUN). The names of four temples in Uruk at this time are known, but it is impossible to match them with either a specific structure and in some cases a deity. The site, which lies about 50 miles (80 km) northwest of ancient Ur , is one of the largest in the region at around 5.5 km (2.1 sq mi) in area. The maximum extent
7638-428: The evolution of typography must be discussed with reference to this relationship. In the nascent stages of European printing , the typeface ( blackletter , or Gothic) was designed in imitation of the popular hand-lettering styles of scribes . Initially, this typeface was difficult to read, because each letter was set in place individually and made to fit tightly into the allocated space. The art of manuscript writing,
7752-490: The evolution of writing ; writing may have originated in Uruk around 3300 BC. Evidence from excavations such as extensive pottery and the earliest known tablets of writing support these events. Excavation of Uruk is highly complex because older buildings were recycled into newer ones, thus blurring the layers of different historic periods. The topmost layer most likely originated in the Jemdet Nasr period (3100–2900 BC) and
7866-464: The eye to distinguish one line from the next, or previous line. Poorly designed typefaces and those that are too tightly or loosely fitted also may be less legible. Underlining also may reduce readability by eliminating the recognition effect contributed by the descending elements of letters. Periodical publications, especially newspapers and magazines, use typographical elements to achieve an attractive, distinctive appearance, to aid readers in navigating
7980-435: The eye), and readability "refers to comprehension" (understanding the meaning). Good typographers and graphic designers aim to achieve excellence in both. "The typeface chosen should be legible. That is, it should be read without effort. Sometimes legibility is simply a matter of type size; more often, however, it is a matter of typeface design. Case selection always influences legibility. In general, typefaces that are true to
8094-425: The eye, requiring special effort for separation and understanding. Currently , legibility research tends to be limited to critical issues or the testing of specific design solutions (for example, when new typefaces are developed). Examples of critical issues include typefaces for people with visual impairment , typefaces and case selection for highway and street signs, or for other conditions where legibility may make
8208-507: The first punches and dies used to make seals and currency in ancient times , which ties the concept to printing. The uneven spacing of the impressions on brick stamps found in the Mesopotamian cities of Uruk and Larsa , dating from the second millennium B.C. , may be evidence of type, wherein the reuse of identical characters was applied to create cuneiform text. Babylonian cylinder seals were used to create an impression on
8322-486: The graphic design. Spacing and kerning, size-specific spacing, x-height and vertical proportions, character variation, width, weight, and contrast, are several techniques that are necessary to be taken into consideration when thinking about the appropriateness of specific typefaces or creating them. When placing two or more differing and/or contrasting fonts together, these techniques come into play for organizational strategies and demanding attractive qualities. For example, if
8436-521: The historical tradition as preserved in the Sumerian king-list confirms it. From Uruk the center of political gravity seems to have moved to Ur . The recorded chronology of rulers over Uruk includes both mythological and historic figures in five dynasties. As in the rest of Sumer, power moved progressively from the temple to the palace. Rulers from the Early Dynastic period exercised control over Uruk and at times over all of Sumer. In myth, kingship
8550-480: The maritime trade on the ancient Euphrates River as well as the surrounding agricultural belt. The original city of Uruk was situated southwest of the ancient Euphrates River, now dry. Currently, the site of Warka is northeast of the modern Euphrates river. The change in position was caused by a shift in the Euphrates at some point in history, which, together with salination due to irrigation, may have contributed to
8664-458: The model for Aldine typefaces), and Claude Garamond . With their more specialized requirements, newspapers and magazines rely on compact, tightly fitted styles of text typefaces with serifs specially designed for the task, which offer maximum flexibility, readability, legibility, and efficient use of page space. Sans serif text typefaces (without serifs) often are used for introductory paragraphs, incidental text, and whole short articles. A fashion at
8778-502: The more commonly used Gothic (blackletter). Roman typeface also was based on hand-lettering styles. The development of Roman typeface can be traced back to Greek lapidary letters. Greek lapidary letters were carved into stone and "one of the first formal uses of Western letterforms "; after that, Roman lapidary letterforms evolved into the monumental capitals, which laid the foundation for Western typographical design, especially serif typefaces. There are two styles of Roman typefaces:
8892-400: The most common type of container used during the Uruk period. They are believed to be vessels for serving rations of food or drink to dependent laborers. The introduction of the fast wheel for throwing pottery was developed during the later part of the Uruk period, and made the mass production of pottery simpler and more standardized. The Mask of Warka , also known as the 'Lady of Uruk' and
9006-405: The museum. The Sumerian King List (SKL) lists only 22 rulers among five dynasties of Uruk. The sixth dynasty was an Amorite dynasty not mentioned on the SKL . The following list should not be considered complete: "Then Kish was defeated and the kingship was taken to Eanna (Uruk)." "Meshkiangasher entered the sea and disappeared." "12 kings; they ruled for 2,310 years. Then Uruk
9120-411: The old style, and the modern. The former is characterized by its similarly weighted lines, while the latter is distinguished by its contrast of light and heavy lines. Often, these styles are combined. In relation to the international graphics of the 1920s - 1930s, the term "International Typographic Style" is used. In the 1950s - 1960s, such a phenomenon as "Swiss style" was formed in typography. By
9234-592: The origin of which was during Hellenistic and Roman bookmaking, reached its zenith in the illuminated manuscripts of the Middle Ages. Metal typefaces notably altered the style, making it "crisp and uncompromising", and also brought about "new standards of composition". During the Renaissance period in France, Claude Garamond was partially responsible for the adoption of Roman typeface that eventually supplanted
9348-573: The page in combination with other graphic elements impart a "feel" or "resonance" to the subject matter. With printed media, typographers also are concerned with binding margins, paper selection, and printing methods when determining the correct color of the page. Three fundamental aspects of typography are legibility , readability , and aesthetics . Although in a non-technical sense "legible" and "readable" are often used synonymously, typographically they are separate but related concepts. Legibility and readability tend to support aesthetic aspects of
9462-430: The practical typefaces of traditional typography. Designs for typefaces could be created faster with the new technology, and for more specific functions. The cost for developing typefaces was drastically lowered, becoming widely available to the masses. The change has been called the "democratization of type" and has given new designers more opportunities to enter the field. The design of typefaces has developed alongside
9576-630: The process. Type design is a closely related craft, sometimes considered part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers. Typography also may be used as an ornamental and decorative device, unrelated to the communication of information. Typography is also the work of graphic designers , art directors , manga artists , comic book artists , and, now, anyone who arranges words, letters, numbers, and symbols for publication, display, or distribution, from clerical workers and newsletter writers to anyone self-publishing materials. Until
9690-513: The prominent vision researcher Herman Bouma , who studied the shapes and confusability of letters and letter strings. Some typographers believe that, when reading, people can recognize words by deciphering boumas, not just individual letters, or that the shape of the word is related to readability and/or legibility. The claim is that this is a natural strategy for increasing reading efficiency. However, considerable study and experimentation by cognitive psychologists led to their general acceptance of
9804-501: The publication, and in some cases for dramatic effect. By formulating a style guide , a publication or periodical standardizes with a relatively small collection of typefaces, each used for specific elements within the publication, and makes consistent use of typefaces, case, type sizes, italic, boldface, colors, and other typographic features such as combining large and small capital letters together. Some publications, such as The Guardian and The Economist , go so far as to commission
9918-495: The same period Letraset introduced dry transfer technology that allowed designers to transfer types instantly. The famous Lorem Ipsum gained popularity due to its usage in Letraset . During the mid-1980s personal computers allowed type designers to create typefaces digitally using commercial graphic design software such as Fontographer . Digital technology also enabled designers to create more experimental typefaces as well as
10032-487: The south and Nippur in the north surrounded by much smaller 10 hectare settlements. Later, in the Late Uruk period, its sphere of influence extended over all Sumer and beyond to external colonies in upper Mesopotamia and Syria. In Uruk, in southern Mesopotamia, Sumerian civilization seems to have reached its creative peak. This is pointed out repeatedly in the references to this city in religious and, especially, in literary texts, including those of mythological content;
10146-556: The sovereignty of Ur . The Eanna District was restored as part of an ambitious building program, which included a new temple for Inanna. This temple included a ziggurat , the 'House of the Universe' (Cuneiform: E₂ . SAR.A ) to the northeast of the Uruk period Eanna ruins. Following the collapse of Ur ( c. 2000 BC), Uruk went into a steep decline until about 850 BC when the Neo-Assyrian Empire annexed it as
10260-669: The text from conveying its message to readers. A study from 2020 found that the participating subjects felt music sounded "more pleasant" when the CD cover featured round typeface. Type may be combined with negative space and images, forming relationships and dialog between the words and images for special effects. Display designs are a potent element in graphic design . Some sign designers exhibit less concern for readability, sacrificing it for an artistic manner. Color and size of type elements may be much more prevalent than in solely text designs. Most display items exploit type at larger sizes, where
10374-423: The text, understanding its context, and understanding what the text is wishing to convey. Once the typographer has an understanding of the text, then they have the responsibility of using the appropriate typeface to honor the writing done by the author of the text. Knowledge required to choose the correct typeface comes with understanding the historical background of typefaces and understanding the reason that typeface
10488-589: The text. Although typography can potentially attract the reader's attention and create a beautiful/attractive piece of text, the craft of typography is not limited to the aesthetic appeal of the text. On the contrary, the object of typography is to make the reading experience practical and useful. Bold colors, multiple typefaces, and colorful backgrounds in a typographic design may be eye-catching; however, it may not be appropriate for all bodies of text and could potentially make text illegible. Overuse of design elements such as colors and typefaces can be unsettling, preventing
10602-407: The title to convey its importance, which directly informs the reader of the structure in which the text is intended to be read, and increases readability from varying distances. Typography utilized to make reading practical: Typography not only must honor the tone of the text but also share the responsibility of making the audience commence reading and sustaining the audience's attention throughout
10716-647: The twentieth and twenty-first centuries has enabled the creation of typefaces for advertising that are more experimental than traditional typefaces. Uruk Uruk , known today as Warka , was an ancient city in the Near East, located east of the current bed of the Euphrates River, on an ancient, now-dried channel of the river. The site lies 93 kilometers (58 miles) northwest of ancient Ur , 108 kilometers (67 miles) southeast of ancient Nippur , and 24 kilometers (15 miles) southeast of ancient Larsa . It
10830-423: The twentieth century, computers turned typeface design into a rather simplified process. This has allowed the number of typefaces and styles to proliferate exponentially, as there now are thousands available. Confusion between typeface and font (the various styles of a single typeface) occurred in 1984 when Steve Jobs mislabeled typefaces as fonts for Apple computers and his error has been perpetuated throughout
10944-647: The vast quantities required to print multiple copies of texts. This technical breakthrough was instrumental in starting the Printing Revolution and the first book printed with lead-based movable type was the Gutenberg Bible . Rapidly advancing technology revolutionized typography in the latter twentieth century. During the 1960s some camera-ready typesetting could be produced in any office or workshop with stand-alone machines such as those introduced by IBM (see: IBM Selectric typewriter ). During
11058-529: The words are formed by assembling single letter tiles in the desired order, which were reasonably widespread in medieval Northern Europe. Typography with movable type was invented during the eleventh-century Song dynasty in China by Bi Sheng (990–1051). His movable type system was manufactured from ceramic materials, and clay type printing continued to be practiced in China until the Qing dynasty . Wang Zhen
11172-683: The world at the time. King Gilgamesh , according to the chronology presented in the Sumerian King List ( SKL ), ruled Uruk in the 27th century BC. After the end of the Early Dynastic period, marked by the rise of the Akkadian Empire , the city lost its prime importance. It had periods of florescence during the Isin-Larsa period, Neo-Assyrian and Neo-Babylonian periods and throughout the Achaemenid (550–330 BC), Seleucid (312–63 BC) and Parthian (227 BC to AD 224) periods until it
11286-499: Was built. A small aqueduct drains into the Great Courtyard, which may have irrigated a garden at one time. The impressive buildings of this period were built as Uruk reached its zenith and expanded to 600 hectares. All the buildings of Eanna IVa were destroyed sometime in Uruk III, for unclear reasons. The architecture of Eanna in period III was very different from what had preceded it. The complex of monumental temples
11400-452: Was created. For example, if the text is titled "Commercial Real Estate Transactions" and elaborates on the real estate market throughout the body, then the appropriate typeface is a serif typeface, because the author intends to inform his audience on a serious topic and not entertain his audience with an anecdote; a serif typeface would convey a sense of seriousness to the audience instantaneously. The typographer would also employ larger type for
11514-423: Was defeated by Rīm-Sîn I of Larsa in his year 14 (c. 1740 BC), Rîm-Anum and Nabi-ilīšu. Uruk has some of the first monumental constructions in architectural history, and certainly the largest of its era. Much of Near Eastern architecture can trace its roots to these prototypical buildings. The structures of Uruk are cited by two different naming conventions, one in German from the initial expedition, and
11628-580: Was divided into five main districts: the Adad Temple, Royal Orchard, Ištar Gate, Lugalirra Temple, and Šamaš Gate districts. Uruk, known as Orcha ([Ὄρχα] Error: {{Lang}}: Non-latn text/Latn script subtag mismatch ( help ) ) to the Greeks, continued to thrive under the Seleucid Empire . During this period, Uruk was a city of 300 hectares and perhaps 40,000 inhabitants. In 200 BC,
11742-893: Was finally abandoned shortly before or after the Islamic conquest of 633–638. William Kennett Loftus visited the site of Uruk in 1849, identifying it as "Erech", known as "the second city of Nimrod ", and led the first excavations from 1850 to 1854. Uruk ( / ˈ ʊ r ʊ k / ) has several spellings in cuneiform ; in Sumerian it is 𒀕𒆠 unugᵏⁱ ; in Akkadian , 𒌷𒀕 or 𒌷𒀔 Uruk ( UNUG). Its names in other languages include: Arabic : وركاء or أوروك , Warkāʾ or Auruk ; Classical Syriac : ܐܘܿܪܘܿܟ , ʿÚrūk ; Biblical Hebrew : אֶרֶךְ ʾÉreḵ ; Ancient Greek : Ὀρχόη , romanized : Orkhóē , Ὀρέχ Orékh , Ὠρύγεια Ōrúgeia . Though
11856-615: Was followed up with high-resolution satellite imagery in 2005. Work resumed in 2016 and is currently concentrated on the city wall area and a survey of the surrounding landscape. Part of the work has been to create a digital twin of the Uruk archaeological area. The current effort also involves geophysical surveying. The soil characteristics of the site make ground penetrating radar unsuitable so caesium magnetometers, combined with resistivity probes, are being used. About 400 Proto-cuneiform clay tablets were found at Uruk with Sumerian and pictorial inscriptions that are thought to be some of
11970-562: Was led by Jordan until 1931 when Jordan became Director of Antiquities in Baghdad, then by A. Nöldeke, Ernst Heinrich, and H. J. Lenzen. Among the finds was the Stell of the Lion Hunt, excavated in a Jemdat Nadr layer but sylistically dated to Uruk IV. The German excavations resumed after the war and were under the direction of Heinrich Lenzen from 1954 to 1967. He was followed in 1968 by J. Schmidt, and in 1978 by R.M. Boehmer. In total,
12084-465: Was limited and the technology did not spread beyond East and Central Asia, however. Modern lead-based movable type, along with the mechanical printing press , is most often attributed to the goldsmith Johannes Gutenberg in 1439. His type pieces, made from a lead -based alloy , suited printing purposes so well that the alloy is still used today. Gutenberg developed specialized techniques for casting and combining cheap copies of letter punches in
12198-688: Was located in the southern part of Mesopotamia, an ancient site of civilization, on the Euphrates river. Through the gradual and eventual domestication of native grains from the Zagros foothills and extensive irrigation techniques, the area supported a vast variety of edible vegetation. This domestication of grain and its proximity to rivers enabled Uruk's growth into the largest Sumerian settlement, in both population and area, with relative ease. Uruk's agricultural surplus and large population base facilitated processes such as trade, specialization of crafts and
12312-527: Was lowered from heaven to Eridu then passed successively through five cities until the deluge which ended the Uruk period. Afterwards, kingship passed to Kish at the beginning of the Early Dynastic period, which corresponds to the beginning of the Early Bronze Age in Sumer. In the Early Dynastic I period (2900–2800 BC), Uruk was in theory under the control of Kish. This period is sometimes called
12426-611: Was met by medieval print artifacts such as the Latin Pruefening Abbey inscription of 1119 that was created by the same technique as the Phaistos Disc. The silver altarpiece of patriarch Pellegrinus II (1195–1204) in the cathedral of Cividale was printed with individual letter punches. Apparently, the same printing technique may be found in tenth to twelfth century Byzantine reliquaries . Other early examples include individual letter tiles where
12540-560: Was one of the pioneers of wooden movable type . Although the wooden type was more durable under the mechanical rigors of handling, repeated printing wore the character faces down and the types could be replaced only by carving new pieces. Metal movable type was first invented in Korea during the Goryeo Dynasty , approximately 1230. Hua Sui introduced bronze type printing to China in 1490 AD. The diffusion of both movable-type systems
12654-450: Was originally called 'Kullaba' (Kulab or Unug-Kulaba) prior to merging with the Eanna District. Kullaba dates to the Eridu period when it was one of the oldest and most important cities of Sumer. The Eanna District was composed of several buildings with spaces for workshops, and it was walled off from the city. By contrast, the Anu District was built on a terrace with a temple at the top. It
12768-528: Was quarried from an outcrop at Umayyad about 60 km east of Uruk. It is unclear if the entire temple or just the foundation was built of this limestone . The Limestone Temple is probably the first Inanna temple, but it is impossible to know with certainty. Like the Stone-Cone temple the Limestone temple was also covered in cone mosaics. Both of these temples were rectangles with their corners aligned to
12882-407: Was replaced with baths around the Great Courtyard and the labyrinthine Rammed-Earth Building. This period corresponds to Early Dynastic Sumer c. 2900 BC, a time of great social upheaval when the dominance of Uruk was eclipsed by competing city-states . The fortress -like architecture of this time is a reflection of that turmoil. The temple of Inanna continued functioning during this time in
12996-408: Was significantly larger and more complex. The Uruk period culture exported by Sumerian traders and colonists had an effect on all surrounding peoples, who gradually evolved their own comparable, competing economies and cultures. Ultimately, Uruk could not maintain long-distance control over colonies such as Tell Brak by military force. Geographic factors underpin Uruk's unprecedented growth. The city
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