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In entertainment , a tagline (alternatively spelled tag line ) is a short text which serves to clarify a thought for, or is designed with a form of, dramatic effect . Many tagline slogans are reiterated phrases associated with an individual , social group , or product . As a variant of a branding slogan , taglines can be used in marketing materials and advertising .

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83-440: Keykode (also written as either KeyKode or KeyCode ) is an Eastman Kodak Company advancement on edge numbers , which are letters, numbers and symbols placed at regular intervals along the edge of 35 mm and 16 mm film to allow for frame-by-frame specific identification. It was introduced in 1990. Keykode is a variation of timecode used in the post-production process which is designed to uniquely identify film frames in

166-628: A Fortune 500 company in its own right. A key component of the incremental strategy was Kodak's line of digital self-service kiosks installed in retail locations, where consumers could upload and edit photos, as a replacement for traditional photo developers. Kodak also began manufacturing digital cameras, such as the Apple QuickTake . Film sales continued to rise during the 1990s, delaying the digital transition from occurring faster. In 2001, film sales began to fall. Under Daniel Carp , Fisher's successor as CEO, Kodak made an aggressive move in

249-411: A film stock . Edge numbers (also called key numbers or footage numbers) are a series of numbers with key lettering printed along the edge of a 35 mm negative at intervals of one foot (16 frames or 64 perforations) and on a 16 mm negative at intervals of six inches (twenty frames). The numbers are placed on the negative at the time of manufacturing by one of two methods: The edge numbers serve

332-650: A 7% stake, diluted to 4.5% by subsequent share issues, in prominent Unix systems vendor Sun Microsystems . Interactive's role in Kodak's strategy was to deliver Unix-based imaging products and to support Kodak's introduction of Photo CD . Interactive planned to release a distribution of Unix System V Release 4 featuring comprehensive support for imaging peripherals such as scanners and printers, along with facilities for colour management and colourspace conversion. Later in 1991, however, Kodak put Interactive up for sale, attracting interest from various technology companies including

415-832: A 9.6% share, and by 2010, had dropped to a 7% share, in seventh place behind Canon , Sony , Nikon , and others, according to research firm IDC. An ever-smaller share of digital pictures were being taken on dedicated digital cameras, being gradually displaced by cameras on cellphones, smartphones , and tablets . Digital camera sales peaked in 2007 and declined afterwards. Kodak began another strategy shift after Antonio Pérez became CEO in 2005. While Kodak had previously done all development and manufacturing in-house, Pérez shut down factories and outsourced or eliminated manufacturing divisions. Kodak agreed to divest its digital camera manufacturing operations to Flextronics in August 2006, including assembly, production and testing. The company exited

498-404: A camera simultaneously. That same year, Eastman patented a form of paper film he called "American film". Eastman would continue experimenting with cameras and hired chemist Henry Reichenbach to improve the film. These experiments would culminate in an 1889 patent for nitrocellulose film. As the company continued to grow, it was re-incorporated several more times. In November 1889, it was renamed

581-516: A complete shift to digital photography would occur by 2010. However, company executives were reluctant to make a strong pivot towards digital technology, since it would require heavy investment, make the core business of film unprofitable, and put the company into direct competition with established firms in the computer hardware industry. Under CEOs Colby Chandler and Kay Whitmore, Kodak instead attempted to diversify its chemical operations. Although these new operations were given large budgets, there

664-538: A deadline of February 15, 2013, to produce a reorganization plan. In January 2013, the Court approved financing for Kodak to emerge from bankruptcy by mid 2013. During bankruptcy proceedings, Kodak sold many of its patents for approximately $ 525 million to a group of companies (including Apple , Google , Facebook , Amazon , Microsoft , Samsung , Adobe Systems , and HTC ) under the names Intellectual Ventures and RPX Corporation . Kodak announced that it would end

747-420: A future digital shift. Kodak sought to establish a presence in the information systems market, acquiring Unix developer Interactive Systems Corporation in early 1988 to operate as a subsidiary of Kodak's newly established software systems division. Kodak's resources enabled Interactive to expand their business, but this raised issues with regard to Kodak's strategy, since the company had previously acquired

830-476: A high poverty rate in the city. Between 2007 and 2018, real GDP losses from Kodak canceled out the growth in all other sectors in Rochester. On March 12, 2014, Kodak announced that Jeffrey J. Clarke had been named as chief executive officer and a member of its board of directors. At the end of 2016, Kodak reported its first annual profit since bankruptcy. In recent years, Kodak has licensed its brand to

913-458: A high-margin printer ink business to replace falling film sales, a move which was widely criticized due to the amount of competition present in the printer market, which would make expansion difficult. Kodak's ink strategy rejected the razor and blades business model used by dominant market leader Hewlett-Packard by selling expensive printers with cheaper ink cartridges. In 2011, these new lines of inkjet printers were said to be on verge of turning

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996-437: A large portion of his stock to company employees below market value. The expansion of benefits continued after Eastman; in 1928, the company began offering life insurance , disability benefits, and retirement annuity plans for employees, at the behest of company statistician Marion Folsom . Many other employers in the Rochester area took cues from Kodak and increased their own wages and benefits in order to remain competitive in

1079-505: A model of welfare capitalism and a close relationship with the city of Rochester. During most of the 20th century, Kodak held a dominant position in photographic film, and produced a number of technological innovations through heavy investment in research and development at Kodak Research Laboratories. Kodak produced some of the most popular camera models of the 20th century, including the Brownie and Instamatic . The company's ubiquity

1162-577: A motion picture or television program. It is an explanatory subtitle, in addition to the actual title, on posters or the CD/DVD packaging of videos and music. Taglines can have an enticing effect and are therefore an important aspect in the marketing of films and television programs. Increasingly also found in the advertising world, taglines are a form of advertising slogan. A tagline for the movie series Star Wars, for example: Websites also often have taglines. The Usenet use taglines as short description of

1245-421: A new roll of film. Additional rolls were also sold for $ 2 to professional photographers who wished to develop their own photographs. By unburdening the photographer from the complicated and expensive process of film development, photography became more accessible than ever before. The camera was an immediate success with the public and launched a fad of amateur photography. Eastman's advertising slogan, " You Press

1328-420: A newsgroup. The term is used in computing to represent aphorisms , maxims , graffiti or other slogans. In electronic texts , a tag or tagline is short, concise sentences in a row that are used when sending e-mail instead of an electronic signature . The tagline is used in computing with the meaning of a "signature" to be affixed at the end of each message. In the late eighties and early nineties, when

1411-461: A number of other companies. The California-based company JK Imaging has manufactured Micro Four-Thirds cameras under the Kodak brand since 2013. The Kodak Ektra , a smartphone , was designed by the Bullitt Group and launched in 2016. Digital tablets were announced with Archos in 2017. In 2018, Kodak announced two failed cryptocurrency products; the cryptocurrency KodakCoin , which

1494-403: A number of purposes. Every key frame is numbered with a multi-digit identifier that may be referred to later. In addition, a date of manufacturing is imprinted, then the type of emulsion and the batch number. This information is transferred from the negative (visible once developed) to the positive prints. The print may be edited and handled while the original negative remains safely untouched. When

1577-663: A partnership with Edwin Land to supply polarized lenses, after briefly considering an offer to purchase Land's patents. Land would later launch the Polaroid Corporation and invented the first instant camera using emulsions supplied by Kodak. Frank Lovejoy succeeded William Stuber as company president in 1934, and Thomas J. Hargrave became president in 1941. After the American entry into World War II , Kodak ceased its production of amateur film and began supplying

1660-848: A petition with the US Commerce Department under section 301 of the Commerce Act arguing that its poor performance in the Japanese market was a direct result of unfair practices adopted by Fuji. The complaint was lodged by the United States with the World Trade Organization . On January 30, 1998, the WTO announced a "sweeping rejection of Kodak's complaints" about the film market in Japan. A price war between

1743-498: A profit, although some analysts were skeptical as printouts had been replaced gradually by electronic copies on computers, tablets, and smartphones. Inkjet printers continued to be viewed as one of the company's anchors after it entered bankruptcy proceedings. However, in September 2012 declining sales forced Kodak to announce an exit from the consumer inkjet market. Kodak's finances and stock value continued to decline, and in 2009

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1826-490: A rotating bar to operate the shutter. When the user pressed the button to take a photograph, an inner rope was tightened and the exposure began. Once the photograph had been taken, the user had to rotate the upper key to change the selected frame within the celluloid tape. The $ 25 camera came pre-loaded with a film roll of 100 exposures, and could be mailed to Eastman's headquarters in Rochester with $ 10 for processing . The camera would be returned with prints, negatives , and

1909-600: A separate class from other workers in Rochester, and "From the cradle infants are impressed with the fact that 'daddy is a Kodak man'; inferentially this compares with 'our father is a 33rd degree mason '". A 1989 New York Times article compared Rochester to a company town . Kodak's business model changed little from the 1930s to the 1970s, as the company's dominant position made change unnecessary and it made no mergers or acquisitions which might bring new perspectives. Research and development remained focused on products related to film production and development, which caused

1992-842: A turnaround strategy in the 2000s, Kodak instead made an aggressive turn to digital photography and digital printing . These strategies failed to improve the company's finances, and in January 2012, Kodak filed for Chapter 11 bankruptcy protection in the United States Bankruptcy Court for the Southern District of New York . In September 2013, the company emerged from bankruptcy, having shed its large legacy liabilities, restructured, and exited several businesses. Since emerging from bankruptcy, Kodak has continued to provide commercial digital printing products and services, motion picture film , and still film,

2075-485: Is a form of metadata identifier for film negatives. An example Keykode: KU 22 9611 1802+02.3 EASTMAN 5279 167 3301 122 KD Eastman Kodak Company The Eastman Kodak Company , referred to simply as Kodak ( / ˈ k oʊ d æ k / ), is an American public company that produces various products related to its historic basis in film photography. The company is headquartered in Rochester, New York , and

2158-409: Is in Rochester. In 1888, the Kodak camera was patented by Eastman. It was a box camera with a fixed-focus lens on the front and no viewfinder ; two V shape silhouettes at the top aided in aiming in the direction of the subject. At the top it had a rotating key to advance the film, a pull-string to set the shutter , and a button on the side to release it, exposing the celluloid film. Inside, it had

2241-517: Is incorporated in New Jersey . It is best known for photographic film products, which it brought to a mass market for the first time. Kodak began as a partnership between George Eastman and Henry A. Strong to develop a film roll camera. After the release of the Kodak camera, Eastman Kodak was incorporated on May 23, 1892. Under Eastman's direction, the company became one of the world's largest film and camera manufacturers, and also developed

2324-490: The Eastman Chemical Company . Henry Strong died in 1919, after which Eastman became the company president. Eastman began to wind down his involvement in the daily management of the company in the mid-1920s, and formally retired in 1925, although he remained on the board of directors. William Stuber succeeded him as president, and managed the company along with Frank Lovejoy. In 1912, Kodak established

2407-677: The National Reconnaissance Office to produce cameras for surveillance satellites such as the KH-7 Gambit and KH-9 Hexagon . Between 1963 and 1970, Kodak engineers worked on the cancelled Manned Orbiting Laboratory program, designing optical sensors for a crewed reconnaissance satellite. The company later performed a study for NASA on the astronomical uses of the equipment developed for MOL. Kodak doubled its number of employees worldwide between 1936 and 1966. The majority remained employed in Rochester, where it

2490-551: The Trinity test site. After this discovery, Kodak officials became concerned that fallout would contaminate more of their film, and began monitoring atmospheric radiation levels with rainwater collection at Kodak Park. In 1951, the United States Atomic Energy Commission (AEC) began providing Kodak with a schedule of nuclear tests in exchange for its silence after the company threatened to sue

2573-464: The concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, or to reinforce and strengthen the audience's memory of a literary product . Some taglines are successful enough to warrant inclusion in popular culture . Consulting companies which specialize in creating taglines may be hired to create a tagline for a brand or product. Tagline , tag line , and tag are American terms. In

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2656-486: The film editing is complete, the edge numbers on the final cut film correspond back to their identical frames on the original negative so that a conform edit can be made of the original negative to match the work print. Laboratories can also imprint their own edge numbers on the processed film negative or print to identify the film for their own means. This is normally done in yellow ink. A common workflow for film editing involves edge-coding printed film simultaneously with

2739-699: The 1970s, Kodak published important research in dye lasers , and patented the Bayer Filter method of RGB arrangement on photosensors. During the Cold War , Kodak participated in a number of clandestine government projects. Beginning in 1955 they were contracted by the CIA to design cameras and develop film for the U-2 reconnaissance aircraft under the Bridgehead Program. Kodak was also contracted by

2822-591: The American war effort at the direction of the War Production Board . The company produced film, cameras, microfilm , pontoons , synthetic fibers , RDX , variable-time fuses , and hand grenades for the government. Kodak's European subsidiaries continued to operate during the war. Kodak AG, the German subsidiary, was transferred to two trustees in 1941 to allow the company to continue operating in

2905-554: The Button, We Do the Rest ", soon entered the public lexicon, and was referenced by Chauncey Depew in a speech and Gilbert and Sullivan in their opera Utopia, Limited . In the 1890s and early 1900s, Kodak grew rapidly and outmaneuvered competitors through a combination of innovation, acquisitions, and exclusive contracts. Eastman recognized that film would return more profit than the cameras that used them, and focused on control of

2988-717: The Eastman Company and 10,000 shares of stock were issued for $ 100. On May 23, 1892, another round of capitalization occurred and it was renamed Eastman Kodak. An Eastman Kodak of New Jersey was established in 1901 and existed simultaneously with the Eastman Kodak of New York until 1936, when the New York corporation was dissolved and its assets were transferred to the New Jersey corporation. Kodak remains incorporated in New Jersey today, although its headquarters

3071-660: The Eastman Dry Plate Company was founded on January 1, 1881, with Strong as president and Eastman as treasurer. Initially, the company sold dry plates for cameras, but Eastman's interest turned to replacing glass plates altogether with a new roll film process. On October 1, 1884, the company was re-incorporated as the Eastman Dry Plate and Film Company. In 1885, Eastman patented the first practical film roll holder with William Walker, which would allow dry plate cameras to store multiple exposures in

3154-561: The Kodak Research Laboratories at Building 3 in Kodak Park, with Kenneth Mees as director. Research primarily focused on film emulsions for color photography and radiography . In 1915, Kodak began selling Kodachrome, a two-color film developed by John Capstaff at the research lab. Another two-color film duplitized film was marketed for photography of X-rays as it had a short exposure time and could reduce

3237-673: The SunSoft subsidiary of Sun Microsystems, on whose Solaris operating system Interactive had undertaken development work. SunSoft eventually acquired the systems products division of Interactive in early 1992, leaving the services and technologies division with Kodak, until its eventual sale to SHL Systemhouse in 1993. Kodak would continue its relationship with Sun as a notable customer, integrating various Sun technologies in its document management products. Kodak would later sue Sun for infringing three software patents acquired by Kodak in 1997 from Wang Laboratories . In 1993, Whitmore announced

3320-499: The U.K. they are called end lines , endlines , or straplines . In Belgium they are called baselines . In France they are signatures . In Germany they are claims . In the Netherlands and Italy, they are pay offs or pay-off . Referral networking organizations may encourage taglines to be used as the conclusion to an introduction by each attendee. The purpose would be to make the introduction and that speaker more memorable in

3403-402: The company began cutting benefits and making large layoffs to save money. Despite the competition, Kodak's revenues and profits continued to increase during the 1990s, due to the strategy changes and an overall expansion of the global market. Under CEO George M. C. Fisher , Kodak's annual revenue peaked at $ 16 billion in 1996 and profits peaked at $ 2.5 billion in 1999. In May 1995, Kodak filed

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3486-443: The company could enter bankruptcy followed by an auction of its patents, as it was reported to be in talks with Citigroup to provide debtor-in-possession financing . This was confirmed on January 19, 2012, when the company filed for Chapter 11 bankruptcy protection and obtained a $ 950 million, 18-month credit facility from Citigroup to enable it to continue operations. Under the terms of its bankruptcy protection, Kodak had

3569-475: The company negotiated a $ 300 million loan from KKR . A number of divisions were sold off to repay debts from previous investments, most notably the Kodak Health Group, one of the company's profitable units. Kodak used the $ 2.35 billion from the sale to fully repay its approximately $ 1.15 billion of secured term debt. Around 8,100 employees from the Kodak Health Group transferred to Onex, which

3652-409: The company to fall behind rivals Polaroid and Xerox in the development of instant cameras and photocopiers . Kodak would begin selling its own versions of each in the mid-1970s, but neither became popular. Both product lines would be abandoned in the 1990s. Japanese competitor Fujifilm entered the U.S. market with lower-priced film and supplies in the 1980s. Fuji defeated Kodak in a bid to become

3735-416: The company would restructure, and he was succeeded by George M. C. Fisher, a former Motorola CEO, later that year. Under Fisher, the company abandoned diversification in chemicals and focused on an incremental shift to digital technology. Tennessee Eastman was spun off as Eastman Chemical on January 1, 1994, and Sterling Drug's remaining operations were sold in August 1994. Eastman Chemical later became

3818-507: The concept of an industrial community that Eastman sought to create. These practices were not seriously challenged until after World War II . As a consequence of this shared background and the robust company benefits, Kodak employees formed a close community that viewed unions as outsiders, and no attempt to organize workers at Kodak succeeded during the 20th century. Kodak was hard-hit by the Great Depression , although Rochester

3901-506: The digital camera market with its EasyShare family of digital cameras. By 2005, Kodak ranked No. 1 in the U.S. in digital camera sales, which surged 40% to $ 5.7 billion. The company also began selling digital medical image systems after acquiring the Israel-based companies Algotec Systems and OREX Computed Radiography. Despite the initial high growth in sales, digital cameras had low profit margins due to strong competition, and

3984-403: The dosage of radiation needed to take a photo. Kodak became closely tied to Rochester, where most of its employees resided, and was at the vanguard of welfare capitalism during the 1910s and 1920s. Eastman implemented a number of worker benefit programs, including a welfare fund to provide workmen's compensation in 1910 and a profit-sharing program for all employees in 1912. In 1919, he sold

4067-472: The editing computer and automatically produce a "cut list" from the video edit of the film. To do this, Kodak utilized the USS-128 barcode alongside the human-readable edge numbers. They also improved the quality and readability of the human-readable information to make it easier to identify. The Keykode consists of 12 characters in human-readable form followed by the same information in barcode form. Keykode

4150-514: The emerging motion picture industry . When Thomas Edison and other film producers formed the Motion Picture Patents Company in 1908, Eastman negotiated for Kodak to be sole supplier of film to the industry. In 1914, Kodak built its current headquarters on State Street. By 1922, the company was the second-largest purchaser of silver in the United States, behind the U.S. Treasury . Beginning on July 18, 1930, Kodak

4233-546: The event of war between Germany and the United States. The company produced film, fuses, triggers , detonators , and other material. Slave labor was employed at Kodak AG's Stuttgart and Berlin-Kopenick plants. During the German occupation of France, Kodak-Pathé facilities in Severan and Vincennes were also used to support the German war effort. Kodak continued to import goods to the United States purchased from Nazi Germany through neutral nations such as Switzerland. This practice

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4316-423: The federal government for damage caused to film products. Kodak was later contracted to create emulsions for radiation tests of fallout from nuclear tests. Kodak reached its zenith in the post-war era , as the usage of film for amateur, commercial, and government purposes all increased. In 1948, Tennessee Eastman created a working acetate film , which quickly replaced nitrate film in the movie industry because it

4399-556: The film camera market altogether, and began to end the production of film products. In total, 13 film plants and 130 photo finishing facilities were closed, and 50,000 employees laid off between 2004 and 2007. In 2009, Kodak announced that it would cease selling Kodachrome color film, ending 74 years of production, after a dramatic decline in sales. Pérez invested heavily in digital technologies and new services that capitalized on its technology innovation to boost profit margins. He also spent hundreds of millions of dollars to build up

4482-655: The film market. This razor and blades model of sales would change little for several decades. Larger facilities were soon needed in Rochester, and the construction of Kodak Park began in 1890. Kodak purchased and opened several shops and factories in Europe , particularly in the United Kingdom . The British holdings were initially organized under the Eastman Photographic Materials Company. Beginning in 1898, they were placed under

4565-400: The film's synchronized audio track, on 35mm magnetic film , so that a foot of film and its synchronized audio have identical edge numbers. Eastman Kodak began using latent image edge numbering on their manufactured 35mm raw film stocks in 1919. With the popularity of telecine transfers and video edits, Kodak invented a machine readable edge number that could be recorded via computer, read by

4648-420: The headline is abandoned in favor of a new one. The tagline is related to the entertainment piece and can, therefore, appear on all the information of that product or manufacturer. It is linked to the piece and not to the concept of a specific event. If the sentence is presented next to a logo, as an integral part, it is likely to be a tagline. A tagline is sometimes used as a supplementary expression in promoting

4731-514: The holding company Kodak Limited. An Australian subsidiary, Australia Kodak Limited, was established in 1908. In 1931, Kodak-Pathé was established in France and Kodak AG was formed in Germany following the acquisition of Nagel . The Brownie camera, marketed to children, was first released in 1900, and further expanded the amateur photography market. One of the largest markets for film became

4814-453: The labor market. Eastman believed that offering these benefits served the interests of the company. He feared labor unions and believed that offering better compensation than that received by union workers would deter union organizing and avoid the potential costs of a company strike . Selling his stock to employees would simultaneously make it more appealing to investors, who were wary to purchase shares because of his large stake, and lower

4897-507: The last of which is distributed through the spinoff company Kodak Alaris . The company has licensed the Kodak brand to several products produced by other companies, such as the PIXPRO line of digital cameras manufactured by JK Imaging. In response to the COVID-19 pandemic in 2020, Kodak announced in late July that year it would begin production of pharmaceutical materials. The letter k

4980-409: The market rapidly matured. Its digital cameras soon were undercut by Asian competitors that could produce and sell cheaper products. Many digital cameras were sold at a loss as a result. The film business, where Kodak enjoyed high profit margins, also continued to fall. The combination of these two factors caused a decline in profits. By 2007, Kodak had dropped to No. 4 in U.S. digital camera sales with

5063-400: The minds of the other attendees after the meeting is over. Other terms for taglines are "memory hooks" (used by BNI®) and "USP" or "Unique Selling Proposition" which is a more commonly known term. The tagline is sometimes confused with a headline because information is only presented with the one or the other. Essentially the headline is linked to the information; Once the information changes,

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5146-494: The motion picture industry after signing new agreements with major studios in 2015 and 2020. In 2022, Kodak announced it would hire new film technicians after film photography experienced a revival among hobbyists. Kodak is currently arranged in four business reporting segments: Traditional Print, Digital Print, Advanced Material & Chemicals (including Motion Picture) and Brand (Brand licensing of consumer products produced by third parties). Tagline The idea behind

5229-409: The name "was simply invented – made up from letters of the alphabet to meet our trade-mark requirements. It was short and euphonious and likely to stick in the public mind." The Kodak name was trademarked by Eastman in 1888. There was also a rumor that the name Kodak came from the sound made by the Kodak camera's shutter. Eastman entered a partnership with Henry Strong in 1880 and

5312-507: The official film of the 1984 Los Angeles Olympics , which gave it a permanent foothold in the market. Fuji opened a film plant in the U.S. and its aggressive marketing and price cutting began taking market share from Kodak, rising from a 10% share in the early 1990s to 17% in 1997. Fuji also made headway into the professional market with specialty transparency films such as Velvia and Provia , which competed with Kodak's signature professional product, Kodachrome . Encouraged by shareholders,

5395-660: The price of the stock, which would keep anti-trust lawyers from investigating the company. Because Kodak was a capital-intensive industry with a low labor-cost ratio , employee benefits contributed less to the company's expenses than they would in other industries. Employment opportunities were not extended to all Rochesterians. The company almost exclusively hired workers of an Anglo-Saxon background under Eastman, and excluded Catholic immigrants, African-Americans , and Jews . Approximately one-third of employees were female. A system of family hiring, where children of employees would be hired to follow their parents, reinforced

5478-489: The production of several products, including digital cameras, pocket video cameras, digital picture frames, and inkjet printers. As part of a settlement with the UK-based Kodak Pension Plan, Kodak agreed to sell its photographic film , commercial scanners, and photo kiosk operations, which were reorganized as a spinoff company, Kodak Alaris . The Image Sensor Solutions (ISS) division of Kodak

5561-459: The program. Research projects led to a number of new Kodak products in the 1930s. At Kodak Research Laboratories, Leopold Godowsky Jr. and Leopold Mannes invented a three-color film which would be commercially viable. In 1935, the product was launched as Kodachrome . The company also produced industrial high-speed cameras and began to diversify its chemical operations by producing vitamin concentrates and plastics . In 1934, Kodak entered

5644-465: The two companies began in 1997, eating into Kodak's profits. Kodak's financial results for 1997 showed that the company's revenues dropped from $ 15.97 billion in 1996 to $ 14.36 billion in 1997, a fall of more than 10%; its net earnings went from $ 1.29 billion to just $ 5 million for the same period. Kodak's market share declined from 80.1% to 74.7% in the United States, a one-year drop of five percentage points. Fuji and Kodak recognized

5727-408: The upcoming threat of digital photography, and although both sought to diversify as a mitigation strategy, Fuji was more successful at diversification. Fuji stopped production of motion picture film in 2013, leaving Kodak as the last major producer. Kodak employee Steven Sasson developed the first handheld digital camera in 1975. Larry Matteson, another employee, wrote a report in 1979 predicting

5810-414: The war. In 1945, a batch of X-ray film that the company processed mysteriously became fogged. Julian Webb, who had worked at Oak Ridge, proposed that the film had been exposed to radiation released by nuclear weapons tests . The source of the radiation was eventually traced to strawboard packaging from Vincennes, Indiana, which had been irradiated by fallout that had traveled thousands of miles northeast from

5893-402: Was a favorite of George Eastman 's; he is quoted as saying, "it seems a strong, incisive sort of letter ." He and his mother, Maria, devised the name Kodak using an Anagrams set. Eastman said that there were three principal concepts he used in creating the name: it should be short, easy to pronounce, and not resemble any other name or be associated with anything else. According to a 1920 ad,

5976-404: Was created by Marion Folsom, who gained national recognition for his work and would later serve as a company director and cabinet secretary for Dwight D. Eisenhower . Payments were made between 1933 and 1936, when layoffs ended at Kodak. The program led to many statistical improvements at Kodak, but overall had an insignificant effect on the Rochester community, as few companies were willing to join

6059-491: Was criticized by many American diplomats, but defended by others as more beneficial to the American war effort than detrimental. Kodak received no penalties during or after the war for collaboration. After a 1943 meeting between Kenneth Mees and Leslie Groves , a team of Kodak scientists joined the Manhattan Project and enriched Uranium-235 at Oak Ridge . Kodak's experiments with radiation would continue after

6142-525: Was developed by RYDE Holding, Inc., and the Kodak Kashminer , a Bitcoin -mining computer which was developed by Spotlite. In 2016, the Kodak spinoff company eApeiron was founded with assets acquired from Kodak and an investment by Alibaba . The company's mission is to eliminate “knock offs” and promote authenticity. Despite the pivot to digital technology, film remains a major component of Kodak's business. The company continues to supply film to

6225-602: Was included in the Dow Jones Industrial Average . During World War I , Kodak established a photographic school in Rochester to train pilots for aerial reconnaissance . The war strained supply chains, and Eastman sought out new chemical sources the company could have direct control over. At the war's end in 1920, Kodak purchased a hardwood distillation plant in Tennessee from the federal government and established Eastman Tennessee, which later became

6308-407: Was little long-term planning or assistance from outside experts, and most of them resulted in large losses. Another effort to diversify failed when Kodak purchased Sterling Drug in 1988 at a cost of $ 5.1 billion. The drug company was overvalued and soon lost money. Research and development at Kodak Research Laboratories was directed into digital technology during the 1980s, laying the groundwork for

6391-506: Was non-flammable. In 1958, Kodak began marketing a line of super glue, Eastman 910 . Its cameras were used by NASA for space exploration. In 1963, the first Instamatic cameras were sold, which were the company's lowest-cost cameras to date. Annual sales passed $ 1 billion in 1962 and $ 2 billion in 1966. Albert K. Chapman succeeded Thomas Hargrave as president in 1952, and was succeeded by William S. Vaughn in 1960. Louis K. Eilers would serve as president and CEO between 1969 and 1972. In

6474-454: Was rapidly using up its cash reserves, stoking fears of bankruptcy; it had $ 957 million in cash in June 2011, down from $ 1.6 billion in January 2001. Later that year, Kodak reportedly explored selling off or licensing its vast portfolio of patents to stave off bankruptcy. In December 2011, two board members who had been appointed by KKR resigned. By January 2012, analysts suggested that

6557-469: Was renamed Carestream Health . In 2010, Kodak was removed from the S&;P 500 . In the face of growing debts and falling revenues, Kodak also turned to patent litigation to generate revenue. In 2010, it received $ 838 million from patent licensing that included a settlement with LG . Between 2010 and 2012, Kodak and Apple sued each other in multiple patent infringement lawsuits. By 2011, Kodak

6640-429: Was sold to Truesense Imaging Inc. On September 3, 2013, Kodak announced that it emerged from bankruptcy as a technology company focused on imaging for business. Its main business segments would be Digital Printing & Enterprise and Graphics, Entertainment & Commercial Films. Kodak's decline and bankruptcy were damaging to the Rochester area. Its jobs were largely replaced with lower-paying ones, contributing to

6723-505: Was spared from its worst effects as banks were able to remain solvent. Seventeen percent of the company's employees were laid off between 1929 and 1933. Company founder George Eastman committed suicide at his home on March 14, 1932, due to his declining health. From 1931 to 1936, Kodak participated in the Rochester Plan, a privately funded unemployment insurance program to assist the jobless and boost consumer spending. The program

6806-474: Was such that its " Kodak moment " tagline entered the common lexicon to describe a personal event that deserved to be recorded for posterity. Kodak began to struggle financially in the late 1990s as a result of increasing competition from Fujifilm . The company also struggled with the transition from film to digital photography , although Kodak had developed the first self-contained digital camera . Attempts to diversify its chemical operations failed, and as

6889-458: Was the employer of choice for most. The company continued offering higher wages and more benefits than labor market competitors, including the annual wage dividend, a bonus for all employees which typically amounted to 15% of base salary. Employee loyalty was strong, and the company experienced a turnover rate of only 13% in the 1950s, compared to 50% for American manufacturers as a whole. Journalist Curt Gerling noted that Kodak employees behaved like

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