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Multimedia refers to the integration of multiple forms of content such as text, audio, images, video, and interactive elements into a single digital platform or application. This integration allows for a more immersive and engaging experience compared to traditional single-medium content. Multimedia is utilized in various fields including education, entertainment, communication, game design, and digital art, reflecting its broad impact on modern technology and media.

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105-855: Harpo Productions (or Harpo Studios ) is an American multimedia production company founded by Oprah Winfrey and based in West Hollywood, California . The name "Harpo" is "Oprah" spelled backwards and it was also the name of her on-screen husband in the film The Color Purple (1985). The company's origins can trace back to 1985 when Oprah appeared in The Color Purple . Winfrey founded her own company in 1986. Oprah Winfrey got her roots in 1988 when Harpo Productions had to acquire her eponymous talk show from ABC O&O WLS-TV in Chicago, and automatically renewed its deal with King World Productions , who held minority interest, which

210-491: A synth and tweak sounds with special effects. On the river Elbe in Hamburg, Germany, is the world's only "McBoat," a float-through service (similar to drive-through ) for people on the river. In 2006, McDonald's introduced its "Forever Young" brand by redesigning all of its restaurants, the first significant redesign since the 1970s. It resembles a coffee shop, with wooden tables, faux-leather chairs, and muted colors;

315-569: A "Walk-Thru" service in place of Drive-Thru. McCafé is a café -style accompaniment to McDonald's restaurants. The concept was created by McDonald's Australia, starting with Melbourne in 1993. From 2015 to 2016, McDonald's tried a more flexible burger service and restaurant concept based on other restaurants such as Shake Shack and Grill'd . It was rolled out for the first time in Australia in early 2015 and expanded to China, Hong Kong, Singapore, Arabia, and New Zealand, with ongoing trials in

420-503: A central word in the wonderful new media world". In common usage, multimedia refers to the usage of multiple media of communication, including video, still images, animation, audio, and text, in such a way that they can be accessed interactively. Video, still images, animation, audio, and written text are the building blocks on which multimedia takes shape. In the 1990s, some computers were called "multimedia computers" because they represented advances in graphical and audio quality, such as

525-497: A combination of real and virtual content, to immerse users in an interactive and lifelike experience. The aim of virtual reality is to make users feel as if they are physically present in a different environment, even though they are typically still physically located in the real world. Virtual reality finds applications across various fields, including gaming, education, healthcare, training, and entertainment. In gaming, users can be transported to fantastical worlds, experiencing games in

630-491: A company's capabilities and performances. Audio also helps people understand the message being presented, as most modern videos are combined with audio to increase its efficiency, while animations are made to simplify things from the presenter's perspective. These technological methods allow efficient communication and understanding across a wide range of audiences (with an even wider range of abilities) throughout different fields. Multimedia games and simulations may be used in

735-510: A company's policies or process. Commercial multimedia developers may also be hired to design for governmental services or nonprofit service applications, usually in the form of campaign websites and commercials aimed at the general public. Data mining within multimedia platforms can also allow advertisers to adjust their marketing techniques to quickly and efficiently understand the demographic of their target audience.  : Recently developed techniques include digital billboards, often placed on

840-411: A deal with ABC , which included production of Oprah Winfrey Presents: Mitch Albom's For One More Day . In February 2013, Harpo Films was shut down, citing that "the demand for long-form projects, especially on the broadcast side, has dried out." Many of its employees were expected to move on to Harpo Studios' new scripted series division. A small number of films already in production were released under

945-633: A four-year run. In July 2020, it was announced that O, The Oprah Magazine will end its regular print edition after the December 2020 issue. The December 2020 of O Magazine featured an article where Oprah thanked readers and also acknowledged it was the magazine's "final monthly print edition." Harpo Studios was the home of The Oprah Winfrey Show from January 15, 1990. located in the West Loop neighborhood of Chicago. The studio also housed The Rosie Show , an American evening television talk show which

1050-444: A more immersive way. In education, VR can provide realistic simulations for training purposes, allowing users to practice skills in a risk-free environment. Healthcare professionals use VR for therapeutic purposes and medical training. The U.S. Air Force has shown using VR for training programs for their new pilots to simulate piloting an aircraft. This allows new pilots to learn in a safe environment and get comfortable before getting in

1155-404: A multimedia device can be referred to as an electronic device, such as a smartphone, a video game system, or a computer. Each and every one of these devices has a main function but also has other uses beyond their intended purpose, such as reading, writing, recording video and audio, listening to music, and playing video games. This has led them to be called "multimedia devices." While previous media

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1260-405: A new approach to art-making he called " intermedia ". On August 10, 1966, Richard Albarino of Variety borrowed the terminology, reporting: "Brainchild of song scribe-comic Bob (' Washington Square ') Goldstein, the 'Lightworks' is the latest multi-media music-cum-visuals to debut as discothèque fare." Two years later, in 1968, the term "multimedia" was re-appropriated to describe the work of

1365-652: A physical environment with special effects, with multiple users in an online network , or locally with an offline computer, game system , simulator , virtual reality , or augmented reality . The various formats of technological or digital multimedia may be intended to enhance the users' experience, for example, to make it easier and faster to convey information. Or in entertainment or art, combine an array of artistic insights that include elements from different art forms to engage, inspire, or captivate an audience. Enhanced levels of interactivity are made possible by combining multiple forms of media content. Online multimedia

1470-472: A political consultant, David Sawyer, the husband of Iris Sawyer—one of Goldstein's producers at L'Oursin. In the intervening forty years, the word has taken on different meanings. In the late 1970s, the term referred to presentations consisting of multi-projector slide shows timed to an audio track. However, by the 1990s, 'multimedia' had taken on its current meaning. In the 1993 first edition of Multimedia: Making It Work , Tay Vaughan declared, "Multimedia

1575-488: A real aircraft. Head-mounted display (HMD): Users wear a headset that covers their eyes and ears, providing visual and auditory stimuli. These headsets are equipped with screens that display the virtual environment, and some may also have built-in speakers or headphones for audio. Motion tracking: Sensors track the user's movements, allowing them to interact with the virtual world. This can include head movements, hand gestures, and sometimes even full-body movements, enhancing

1680-676: A seasonal basis, McDonald's offers the McRib sandwich. Some speculate the seasonality of the McRib adds to its appeal. During March of each year, McDonald's offers a Shamrock Shake to honor Saint Patrick's Day . In addition, the chain also sells some items within the United States on a regional basis; for example, the Hatch Green Chile Double Cheeseburger, which is topped with New Mexico green chile ,

1785-515: A shopping mall. Other McDonald's are located in Walmart stores. McStop is a location targeted at truckers and travelers who may have services found at truck stops . In Sweden, Happy Meal boxes can be used as goggles, with the game Slope Stars . In the Netherlands, McDonald's has introduced McTrax that doubles as a recording studio; it reacts to touch. They can create their own beats with

1890-407: A single arch for the architecture of their buildings. Although the "Golden Arches" logo appeared in various forms, the present version was not used until November 18, 1968, when the company was granted a U.S. trademark. The present corporation credits its founding to franchised businessman Ray Kroc on April 15, 1955. This was the ninth opened McDonald's restaurant overall, although this location

1995-635: A small amount of complex carbs to aid in satiety more quickly. There are over 36,000 McDonald's restaurants globally. Over a third of these (14,146 restaurants) are in the United States alone. The second highest number is in Japan, with 2,975 restaurants, followed by China, with 2,700. These three countries make up the majority of global McDonald's stores. In the United States, most standalone McDonald's restaurants offer both counter service and drive-through service, with indoor and sometimes outdoor seating. Drive-Thru, Auto-Mac, Pay and Drive, or "McDrive" as it

2100-413: A variety of fields, including Dr. Maya Angelou , Marianne Williamson , Dr. Mehmet Oz , Bob Greene , Nate Berkus , Jean Chatzky , Gayle King , Rabbi Shmuley Boteach , and Holly Robinson Peete and Rodney Peete . Oprah, herself, also personally interviewed some of the most influential voices in the spiritual realm on her weekly program, Oprah's Soul Series . Harpo Radio, Inc. produced and broadcast

2205-403: A variety of purposes, ranging from fine arts, entertainment, commercial art, journalism , to media and software services provided for any of the industries listed below. An individual multimedia designer may cover the spectrum throughout their career. Requests for their skills range from technical to analytical to creative. Multimedia, but more impressively in the modern day, the interactivity of

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2310-515: A virtual car, making real-world prototypes is no longer needed. In mathematical and scientific research , multimedia is mainly used for modeling and simulation with binary code. For example, a scientist can look at a molecular model of a particular substance and manipulate it to arrive at a new substance. Representative research can be found in journals such as the Journal of Multimedia . One well-known example of this being applied would be in

2415-421: Is a robust education methodology within the social work context. The five different types of multimedia that support the education process are narrative media , interactive media , communicative media, adaptive media, and productive media. Contrary to long-standing belief, multimedia technology in social work education existed before the prevalence of the internet. It takes the form of images, audio, and video into

2520-574: Is accused of paying less with arbitrary schedule adjustments and pay delays. McDonald's former CEO, Steve Easterbrook , earned an annual salary of $ 1,100,000. In September 2017, two British McDonald's stores agreed to a strike over zero-hours contracts for staff. Picket lines were formed around the two stores in Crayford and Cambridge . The strike was supported by then Leader of the Opposition Jeremy Corbyn . Workers at

2625-588: Is ambiguous in multimedia terminology. Video is often used to describe the file format, delivery format, or presentation format instead of " footage " which is used to distinguish motion photography from " animation " of rendered motion imagery. Multiple forms of information content are often not considered modern forms of presentation, such as audio or video. Likewise, single forms of information content with single methods of information processing (e.g., non-interactive audio) are often called multimedia, perhaps to distinguish static media from active media. In

2730-591: Is an American multinational fast food chain , founded in 1940 as a restaurant operated by Richard and Maurice McDonald , in San Bernardino, California , United States. They rechristened their business as a hamburger stand and later turned the company into a franchise , with the Golden Arches logo being introduced in 1953 at a location in Phoenix, Arizona. In 1955, Ray Kroc , a businessman, joined

2835-451: Is an example of this type of multimedia journalism production. Multimedia reporters who are mobile (usually driving around a community with cameras, audio and video recorders, and laptop computers) are often referred to as mojos , or mobile journalists. Software engineers may use multimedia in computer simulations for anything from entertainment to training , such as military or industrial training. Multimedia for software interfaces

2940-485: Is any combination of text, graphic art, sound, animation, and video that is delivered by computer. When you allow the user – the viewer of the project – to control what and when these elements are delivered, it is interactive multimedia . When you provide a structure of linked elements through which the user can navigate, interactive multimedia becomes hypermedia ." This book contained the Tempra Show software. This

3045-422: Is as strong as any traditional medium. In education , multimedia is used to produce computer-based training courses (popularly called CBTs) and reference books like encyclopedias and almanacs. A CBT lets the user go through a series of presentations, text about a particular topic, and associated illustrations in various information formats. Learning theory in the past decade has expanded dramatically because of

3150-457: Is best known for its hamburgers, cheeseburgers and french fries , although their menu also includes other items like chicken, fish, fruit, and salads. Their bestselling licensed item is their french fries, followed by the Big Mac . The McDonald's Corporation revenues come from the rent, royalties , and fees paid by the franchisees, as well as sales in company-operated restaurants. McDonald's

3255-519: Is customized to reflect consumer tastes in their respective countries. Restaurants in several countries, particularly in Asia, serve soup. This local deviation from the standard menu is a characteristic for which the chain is particularly known and one which is employed either to abide by regional food taboos (such as the religious prohibition of beef consumption in India) or to make available foods with which

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3360-438: Is increasingly becoming object-oriented and data-driven, enabling applications with collaborative end-user innovation and personalization on multiple forms of content over time. Examples of these range from multiple forms of content on Web sites like photo galleries with both images (pictures) and titles (text) user-updated to simulations whose coefficients, events, illustrations, animations, or videos are modifiable, allowing

3465-561: Is known in many countries, often has separate stations for placing, paying for, and picking up orders while the customer remains in their vehicle; it was first introduced in Sierra Vista , Arizona in 1975, following the lead of other fast-food chains. The first such restaurant in Britain opened at Fallowfield , Manchester, in 1986. In 1994, McDonald's attempted Hearth Express, a prototype specializing in homestyle takeout meals. Among

3570-482: Is often done as a collaboration between creative professionals and software engineers. Multimedia helps expand the teaching practices that can be found in engineering to allow for more innovative methods to not only educate future engineers but to help evolve the scope of understanding of where multimedia can be used in specialized engineer careers like software engineers. Multimedia is also allowing major car manufacturers, such as Ford and General Motors , to expand

3675-458: Is only available in the southwestern state of New Mexico . Products are offered as either "dine-in" (where the customer opts to eat in the restaurant) or "take-out" (where the customer opts to take the food off the premises). "Dine-in" meals are provided on a plastic tray with a paper insert on the floor of the tray. "Take-out" meals are usually delivered with the contents enclosed in a distinctive McDonald's-branded brown paper bag. In both cases,

3780-457: Is rapidly changing the curriculum in universities all over the world. Higher education has been implementing the use of social media applications such as Twitter, YouTube, Facebook, etc. to increase student collaboration and develop new processes in how information can be conveyed to students. Multimedia provides students with an alternate means of acquiring knowledge designed to enhance teaching and learning through various media and platforms. In

3885-466: Is still present in the fields of multimedia and social work. With the spread and development of the English language around the world, multimedia has become an important way of communicating between different people and cultures. Multimedia technology creates a platform where language can be taught. The traditional form of teaching English as a Second Language in classrooms has drastically changed with

3990-499: Is the world's second-largest private employer with 1.7 million employees (behind Walmart with 2.3 million employees), the majority of whom work in the restaurant's franchises. McDonald's has been subject to criticism over the health effects of its products and its participation in various legal cases. Siblings Richard and Maurice McDonald opened the first McDonald's at 1398 North E Street at West 14th Street in San Bernardino, California , on May 15, 1940. The brothers introduced

4095-476: The Georgie Pie fast food chain it bought out in 1996. In Greece, the signature hamburger, Big Mac, is changed by adding Tzatziki sauce and packaging in a pita. In the United States and Canada, after limited trials on a regional basis, McDonald's began offering in 2015 and 2017, respectively, a partial breakfast menu during all hours its restaurants were open. All-day breakfast was phased out from menus at

4200-853: The Oprah Winfrey Network (OWN) launched. It is co-owned by Harpo Studios (5%) and Warner Bros. Discovery (95%). The network replaced the Discovery Health Channel , a cable channel previously owned by Discovery Communications, Inc. The network initially had a variety of new shows, including some hosted by the stable of experts Winfrey has cultivated on her daytime talk show including: The Gayle King Show , Our America with Lisa Ling , In The Bedroom with Dr. Laura Berman and Enough Already! with Peter Walsh . Together with Hearst Magazines, Harpo Print, LLC publishes O, The Oprah Magazine . The company also published O at Home , which Hearst officially folded in 2008 after

4305-421: The fine arts , for example, Leda Luss Luyken 's ModulArt brings two key elements of musical composition and film into the world of painting: variation of a theme and movement of and within a picture, making ModulArt an interactive multimedia form of art. Performing arts may also be considered multimedia, considering that performers and props are multiple forms of both content and media. In modern times,

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4410-401: The "Speedee Service System" in 1948, putting into expanded use the principles of the modern fast-food restaurant that predecessor White Castle had put into practice more than two decades earlier. The original mascot of McDonald's was a hamburger-headed chef who was referred to as "Speedee". In 1962, the Golden Arches replaced Speedee as the universal mascot. Clown mascot Ronald McDonald

4515-447: The 1960s, technology began to expand into classrooms through devices such as screens and telewriters. This technology allows students to learn at their own pace and gives teachers the ability to observe the individual needs of each student. The capacity for multimedia to be used in multi-disciplinary settings is structured around the idea of creating a hands-on learning environment through the use of technology. Lessons can be tailored to

4620-606: The Amiga 1000, which could produce 4096 colors (12-bit color), outputs for TVs and VCRs, and four-voice stereo audio. Changes in removable storage technology during this time were also important, as the standard CD-ROM can hold on average 700 megabytes of data, while the maximum amount of data a 3.5-inch floppy disk can hold is 2.8 megabytes, with an average of 1.44 megabytes. Greater storage allowed for larger digital media files and therefore more complex multimedia. The term "video", if not used exclusively to describe motion photography,

4725-696: The Harpo Films banner in 2014. Since then, the label has appeared irregularly on various films for which Winfrey has served as a producer. Harpo Radio, Inc. was the holding company for the Oprah & Friends channel (156 on XM Satellite Radio ). Oprah & Friends featured a broad range of daily and weekly programming on a variety of topics including self-improvement, nutrition, fitness , parenting, health, home, finance, and current events hosted by personalities from The Oprah Winfrey Show and O, The Oprah Magazine . Regular presenters included specialists from

4830-522: The McDonald's franchise at Saint-Barthélémy, Marseille , occupied the restaurant in protest against its planned closure. Employing 77 people, the restaurant is the second-biggest private sector employer in Saint-Barthélémy, which has an unemployment rate of 30 percent. Lawyers for Kamel Guemari, a shop steward at the franchise, claimed an attempt was made to kill him when a car drove at him in

4935-513: The McResource website amidst negative publicity and criticism. McDonald's plans to continue an internal telephone help line through which its employees can obtain advice on work and life problems. The Roosevelt Institute , a liberal think tank , accuses some McDonald's restaurants of actually paying less than the minimum wage to entry positions due to "rampant" wage theft . In South Korea, McDonald's pays part-time employees $ 5.50 an hour and

5040-514: The Oprah & Friends channel from an XM studio in Chicago, Illinois , from New York, New York . It shut down on January 1, 2015. Multimedia Multimedia encompasses various types of content, each serving different purposes: Multimedia can be recorded for playback on computers, laptops , smartphones , and other electronic devices. In the early years of multimedia, the term "rich media"

5145-608: The U.S., including the hamburger, cheeseburger, double cheeseburger, McDouble, Quarter Pounder with Cheese, double Quarter Pounder with Cheese and the Big Mac. Nevertheless, the pickles will still be made with an artificial preservative, although customers can choose to opt out of getting pickles with their burgers. In November 2020, McDonald's announced McPlant, a plant-based burger, along with plans to develop additional meat alternative menu items that extend to chicken substitutes and breakfast sandwiches. This announcement came after

5250-665: The US market. In dedicated "Create Your Taste" (CYT) kiosks, customers could choose all ingredients, including the type of bun and meat, along with optional extras. CYT food was served to the table on wooden boards, fries in wire baskets, and salads in china bowls with metal cutlery at a higher price. In November 2016, Create Your Taste was replaced by a "Signature Crafted Recipes" program designed to be more efficient and less expensive. McDonald's playgrounds are called PlayPlaces. Some McDonald's in suburban areas and certain cities feature large indoor or outdoor playgrounds . The first PlayPlace with

5355-588: The changing world of multimedia, journalistic practices are adopting and utilizing different multimedia functions through the inclusion of visuals such as varying audio, video, text, etc. in their writings. News reporting is not limited to traditional media outlets. Freelance journalists can use different new media to produce multimedia pieces for their news stories. It engages global audiences and tells stories with technology, which develops new communication techniques for both media producers and consumers. The Common Language Project, later renamed The Seattle Globalist ,

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5460-670: The company as a franchise agent and, in 1961, bought out the McDonald brothers. Previously headquartered in Oak Brook, Illinois , it moved to nearby Chicago in June 2018. McDonald's is also a real estate company through its ownership of around 70% of restaurant buildings and 45% of the underlying land (which it leases to its franchisees). McDonald's is the world's largest fast food restaurant chain by number of locations , serving over 69 million customers daily in over 100 countries in more than 40,000 outlets as of 2021. McDonald's

5565-625: The company's film studio which shut down in early 2013, and Harpo Radio , the company's radio broadcasting division that shuttered on January 1, 2015. The company was previously based in Chicago , with Harpo Studios situated in the West Loop neighborhood. The building was demolished in 2016, and new headquarters for McDonald's opened on the site in 2018. In January 2021, it was announced that Harpo Productions will produce an Oprah Winfrey documentary for Apple TV+. That documentary series became known as The Me You Can't See , which Winfrey co-hosts with Prince Harry, Duke of Sussex . On January 1, 2011,

5670-590: The curriculum. First introduced to social work education by Seabury & Maple in 1993, multimedia technology is utilized to teach social work practice skills, including interviewing, crisis intervention, and group work. In comparison with conventional teaching methods, including face-to-face courses, multimedia education shortens transportation time, increases knowledge and confidence in a richer and more authentic context for learning, generates interaction between online users, and enhances understanding of conceptual materials for novice students. In an attempt to examine

5775-428: The design and safety standards of their cars. By using a game engine and virtual reality glasses, these companies are able to test the safety features and the design of the car before a prototype is even made. Building a car virtually reduces the time it takes to produce new vehicles, cutting down on the time needed to test designs and allowing the designers to make changes in real time. It also reduces expenses since, with

5880-564: The end of 2024 as a test. The outlets will have a smaller real-estate footprint than regular McDonald's restaurants and are focused on selling coffee and other drinks to afternoon customers. The name for the new brand comes from CosMc, a McDonaldland mascot that appeared in advertisements in the late 1980s and early 1990s. In October 2024, an E. coli outbreak occurred associated with contaminated Quarter Pounder burgers from McDonald's. As of October 30, one person died, 27 were hospitalized, and 90 were sickened across 13 US states. Since

5985-461: The epidiascope and slide projectors, were introduced into classrooms around the 1960s. With the growing use of computers, the medical field has begun to incorporate new devices and procedures to assist in teaching students, performing procedures, and analyzing patient data. As well as providing that data in a meaningful way to the patients. Virtual reality is a technology that creates a simulated environment, often using computer-generated imagery or

6090-585: The familiar crawl-tube design with ball pits and slides was introduced in 1987 in the US, with many more being constructed soon after. McDonald's Next uses open-concept design and offers "Create Your Taste" digital ordering. The concept store also offers free mobile device charging and table service after 6:00 pm. The first store opened in Hong Kong in December 2015. Some locations are connected to gas stations and convenience stores, while others called McExpress have limited seating or menu or may be located in

6195-613: The familiar golden arches, the restaurants feature "semi-swooshes" (half of a golden arch), similar to the Nike swoosh . McDonald's began banning smoking in 1994 when it restricted customers from smoking within its 1,400 wholly owned restaurants. As a result of the COVID-19 pandemic , McDonald's closed most seating and all play areas in its United States restaurants. It transitioned to drive-thru and curbside orders at locations and online food ordering delivery services. In July 2020, for

6300-469: The fare offered were meatloaf, fried chicken, and baked ham. This experiment started with a single location in Darien, Illinois but closed in only one year. In some countries, McDrive locations near highways offer no counter service or seating. In contrast, locations in high-density city neighborhoods often omit drive-through service. There are also a few locations, mostly in downtown districts, that offer

6405-1082: The impact of multimedia technology on students' studies, A. Elizabeth Cauble & Linda P. Thurston conducted research in which Building Family Foundations (BFF), an interactive multimedia training platform, was utilized to assess social work students' reactions to multimedia technology on variables of knowledge, attitudes, and self-efficacy . The results state that respondents show a substantial increase in academic knowledge, confidence, and attitude. Multimedia also benefits students because it brings experts online, fits students' schedule, and allows students to choose courses that suit them. Mayer's Cognitive Theory of Multimedia Learning suggests that "people learn more from words and pictures than from words alone." According to Mayer and other scholars, multimedia technology stimulates people's brains by implementing visual and auditory effects and thereby assists online users to learn efficiently. Researchers suggest that when users establish dual channels while learning, they tend to understand and memorize better. The mixed literature of this theory

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6510-770: The individual items are wrapped or boxed as appropriate. Since Steve Easterbrook became CEO of the company in 2015, McDonald's has streamlined the menu which in the United States contained nearly 200 items. The company has looked to introduce healthier options and removed high-fructose corn syrup from hamburger buns . The company has removed artificial preservatives from Chicken McNuggets , replacing chicken skin, safflower oil and citric acid found in Chicken McNuggets with pea starch, rice starch, and powdered lemon juice. In September 2018, McDonald's USA announced that they no longer use artificial preservatives, flavors and colors entirely from seven classic burgers sold in

6615-563: The introduction of multimedia. Several lines of research have evolved, e.g., cognitive load and multimedia learning . From multimedia learning (MML) theory, David Roberts has developed a large group lecture practice using PowerPoint and based on the use of full-slide images in conjunction with a reduction of visible text (all text can be placed in the notes view' section of PowerPoint). The method has been applied and evaluated in 9 disciplines. In each experiment, students' engagement and active learning have been approximately 66% greater than with

6720-448: The language. One of the studies, carried out by Izquierdo, Simard and Pulido, presented the correlation between "Multimedia Instruction (MI) and learners' second language (L2)" and its effects on learning behavior. Their findings, based on Gardner 's theory of the " socio-educational model of learner motivation and attitudes," show that there is easier access to language learning materials as well as increased motivation with MI along with

6825-493: The late 1990s, McDonald's has attempted to replace employees with electronic kiosks that would perform actions such as taking orders and accepting money. In 1999, McDonald's first tested "E-Clerks" in suburban Chicago, Illinois, and Wyoming, Michigan , with the devices being able to "save money on live staffers" and attracting larger purchase amounts than average employees. In 2013, the University of Oxford estimated that in

6930-463: The most common theme on the McDonald's Facebook wall was concern for hens. By September 2014, McDonald's heeded the criticism and declared they would strive to eliminate caged eggs by 2017. By January 2018, McDonald's accounced they had succeeded in meeting their goal. In 2015, McDonald's pledged to stop using eggs from battery cage facilities by 2025 for all American restaurants. McDonald's met their goal nearly two years ahead of schedule, announcing

7035-405: The movie Interstellar , where Executive Director Kip Thorne helped create one of the most realistic depictions of a black hole in film. The visual effects team under Paul Franklin took Kip Thorne's mathematical data and applied it into their own visual effects engine called "Double Negative Gravitational Renderer," a.k.a. "Gargantua," to create a "real" black hole used in the final cut. Later on,

7140-720: The multimedia "experience" to be altered without reprogramming. In addition to seeing and hearing, haptic technology enables virtual objects to be felt. Emerging technology involving illusions of taste and smell may also enhance the multimedia experience. Multimedia may be broadly divided into linear and non-linear categories: Multimedia presentations can be live or recorded: Multimedia finds its application in various areas, including, but not limited to, advertisements , art , education , entertainment , engineering , medicine , mathematics , business , scientific research , and spatial temporal applications . Several examples are as follows: Creative industries use multimedia for

7245-713: The multimedia created forms the foundation for which most creative endeavors that take place online. Microsoft is one of the biggest computer industries in the world, and a core foundation of its success relies on the ability of multimedia designers to optimize user experience through interacting with their products. Marketing and commercial practices are becoming increasingly reliant on interactive multimedia, allowing more sophisticated tactics and increased customer retention. Advertising companies heavily utilize social media, online interfaces and television to promote products, while ads and websites that utilize pop-ups need shorter, more concise methods to be as efficient and pleasing to

7350-878: The option of fixed contracts instead. A study released by Fast Food Forward conducted by Anzalone Liszt Grove Research showed that approximately 84 percent of all fast food employees working in New York City in April 2013 had been paid less than their legal wages by their employers. From 2007 to 2011, fast food workers in the U.S. drew an average of $ 7firstbillion of public assistance annually resulting from receiving low wages. The McResource website advised employees to break their food into smaller pieces to feel fuller, seek refunds for unopened holiday purchases, sell possessions online for quick cash, and "quit complaining" as "stress hormone levels rise by 15 percent after ten minutes of complaining." In December 2013, McDonald's shut down

7455-401: The ordering process (along with others working in the kitchen or other back-of-the-house roles). There was no seating in this restaurant. On August 5, 2013, The Guardian revealed that 90 percent of McDonald's UK workforce are on zero-hour contracts , making it possibly the largest such private sector employer in the country. In April 2017, due to employee strikes, they gave all employees

7560-469: The overall learning experience for students. Within education, video games, specifically fast-paced action games, are able to play a big role in improving cognitive abilities involving attention, task switching, and resistance to distractors. Research also shows that, though video games may take time away from schoolwork, implementing games into the school curriculum has an increased probability of moving attention from games to curricular goals. Multimedia

7665-493: The player an immersive experience. While video games can vary in terms of animation style or audio type, the element of interactivity makes them a striking example of interactive multimedia . Interactive multimedia refers to multimedia applications that allow users to actively participate instead of just sitting by as passive recipients of information. In the arts , there are multimedia artists who blend techniques using different media that in some way incorporate interaction with

7770-426: The potential customers as possible. These platforms can be used by commercial businesses to specifically target their desired audience with a message, advertisement or promotion. External and internal office communications are often developed by hired creative service firms to display information in a variety of situations. This can range from providing more engaging presentations to educating trainees or new workers on

7875-403: The presenter's ideas. They are commonly used among education and many other industries to benefit students and workers, as they effectively retain chunks of information in a limited amount of time and can be stored easily. Another example is charts and graphs, as the presenters can show their audience the trends using data associated with their researches. This provides the audience a visual idea of

7980-440: The prevalence of new media and social media . Technology has impacted multimedia as it is largely associated with the use of computers or other electronic devices and digital media due to its capabilities concerning research, communication, problem-solving through simulations, and feedback opportunities. The innovation of technology in education through the use of multimedia allows for diversification among classrooms to enhance

8085-606: The prevalence of technology, making it easier for students to obtain language learning skills. Multimedia motivates students to learn more languages through audio, visual, and animation support. It also helps create English contexts since an important aspect of learning a language is developing their grammar, vocabulary, and knowledge of pragmatics and genres. In addition, cultural connections in terms of forms, contexts, meanings, and ideologies have to be constructed. By improving thought patterns, multimedia develops students' communicative competence by improving their capacity to understand

8190-547: The real world using media such as audio, animation, and text. Augmented reality became widely popular only in the 21st century; however, some of the earlier versions of such were things like the Sega Genesis Activator Controller back in 1992, which allowed users to literally stand in an octagon and control in-game movement with physical movement, or to stretch back even further, the R.O.B. NES Robot back in 1984, which, with its array of accessories,

8295-420: The red was muted to terracotta, the yellow was shifted to golden for a more "sunny" look, and olive and sage green were added. The warmer look has less plastic and more brick and wood, with modern hanging lights for a softer glow. Many restaurants feature free Wi-Fi and flat-screen TVs. Other upgrades include double drive-thrus, flat roofs instead of the angled red roofs, and fiberglass instead of wood. Instead of

8400-591: The regional market is more familiar (such as the sale of McRice in Indonesia, or Ebi (prawn) Burger in Singapore and Japan). McDonald's restaurants in China include fried buns and soybean milk on their breakfast menus. In Germany and some other Western European countries, McDonald's sells beer. In New Zealand, until 2020, McDonald's sold meat pies after local affiliate McDonald's New Zealand partially relaunched

8505-525: The restaurant car park. In March 2015, McDonald's workers in 19 U.S. cities filed 28 health and safety complaints with the U.S. Occupational Safety and Health Administration , which allege that low staffing, lack of protective gear, poor training, and pressure to work fast resulted in injuries. The complaints allege that, because of a lack of first aid supplies, workers were told by management to treat burn injuries with condiments such as mayonnaise and mustard . The Fight for $ 15 labor organization aided

8610-476: The same material being delivered using bullet points, text, and speech, corroborating a range of theories presented by multimedia learning scholars like Sweller and Mayer . The idea of media convergence is also becoming a major factor in education, particularly higher education. Defined as separate technologies such as voice (and telephony features), data (and productivity applications), and video that now share resources and interact with each other, media convergence

8715-490: The sense of immersion. Input devices: Controllers or other input devices are used to interact with the virtual environment. These devices can simulate hands or tools, enabling users to manipulate objects or navigate within the virtual space. Computer processing: Powerful computers or gaming consoles are often required to generate and render the complex graphics and simulations needed for a convincing virtual experience. Augmented reality overlays digital content or output onto

8820-567: The side of buildings and wrapped around the edge or corner. Clips can then be added at differing angles to create a three-dimensional optical illusion , which is more likely to draw the attention of an observer. Multimedia is heavily used in the entertainment industry, especially to develop special effects in movies and animations (VFX, 3D animation, etc.). Multimedia games are a popular pastime and are software programs available either as CD-ROMs or online. Video games are considered multimedia, as they meld animation, audio, and interactivity to give

8925-580: The start of the COVID-19 pandemic in 2020. In partnership with the Central Food Technological Research Institute in India , McDonald's has introduced millet -based buns on September 4, 2024. Three major ( Pearl millet , Sorghum , and Finger millet ) and two minor ( Proso and Paspalum scrobiculatum ) millets are used which makes up 22% of the bun. It provides more calcium, iron, and protein in addition to

9030-402: The subject matter as well as personalized to the students' varying levels of knowledge on the topic. Learning content can be managed through activities that utilize and take advantage of multimedia platforms. This kind of usage of modern multimedia encourages interactive communication between students and teachers and opens feedback channels, introducing an active learning process, especially with

9135-973: The succeeding decades, there was a 92% probability of food preparation and serving becoming automated in fast food establishments. By 2016, McDonald's "Create Your Taste" electronic kiosks were seen in some restaurants internationally where customers could custom order meals. In 2017, McDonald's launched an app in the United States that allows customers to skip the ordering line inside or drive through and order online. Many McDonald's locations have special parking spaces for such orders. In September 2019, McDonald's purchased an AI-based start-up, Apprente, to replace human servers with voice-based technology in its US drive-throughs. In early 2023, McDonald's opened its first largely automated restaurant in Fort Worth, Texas . The restaurant in question would de-emphasize human contact when ordering, with employees available if there were problems but who would otherwise be absent from

9240-620: The successful elimination of caged eggs in February 2024. Since McDonald's purchases over 2 billion eggs per year or 4 percent of eggs produced in the United States, the switch is expected to have a major impact on the egg industry. It is part of a general trend toward cage-free eggs driven by consumer concern over the harsh living conditions of hens. The aviary systems from which the new eggs will be sourced are troubled by much higher mortality rates, as well as introducing environmental and worker safety problems. The high hen mortality rate, which

9345-727: The successful testing of Beyond Meat plant based meat substitutes. In late 2022, McDonald's announced the addition of the Double McPlant at all restaurants in the United Kingdom and Ireland starting January 4 due to the success of the McPlant. In 2024, select McDonald's in the UK were testing vegan ice cream called Choco Scoop and Strawberry Scoop and receiving positive reviews. The company often introduces items temporarily or brings them back after long absences. McDonald's Menu

9450-422: The use of computer-assisted language learning . Newspaper companies all over the world are trying to embrace the new phenomenon by implementing its practices in their work. While some have been slow to come around, other major newspapers like The New York Times , USA Today , and The Washington Post are setting a precedent for the positioning of the newspaper industry in a globalized world. To keep up with

9555-406: The viewer. Another approach entails the creation of multimedia that can be displayed in a traditional fine arts arena, such as an art gallery . Video has become an intrinsic part of many concerts and theatrical productions in the modern era and has spawned content creation opportunities for many media professionals. Although multimedia display material may be volatile, the survivability of the content

9660-422: The visual effects team went on to publish a black hole study. Medical professionals and students have a wide variety of ways to learn new techniques and procedures through interactive media, online courses, and lectures. The methods of conveying information to students have drastically evolved with the help of multimedia. From the 1800s to today, lessons are commonly taught using chalkboards. Projected aids, such as

9765-499: The workers in filing the complaints. McDonald's has been criticized for using factory farmed fast growing chicken breeds in their supply chain. These breeds are more likely to suffer from welfare issues such as broken or fractured bones, leg deformities and heart failure. Throughout 2014, the Facebook page for McDonald's Australia was inundated with posts about McDonald's use of caged eggs. For 87 consecutive days during mid-2014,

9870-536: The year's second quarter, McDonald's reported earnings of 66 cents per share. Compared to the same period of last year, it represented a fall of 68%. In July 2023, the company announced it was working towards a new fast-food brand called CosMc's that would be tested at ten sites. The first location was opened in December 2023 in Bolingbrook, Illinois , and the company is working to open nine restaurants in Texas by

9975-604: Was a later, rebranded version of the 1985 DOS multimedia software VirtulVideo Producer, about which the Smithsonian declared, "It is one of the first, if not the first, multi-media authoring systems on the market." The German language society Gesellschaft für deutsche Sprache recognized the word's significance and ubiquitousness in the 1990s by awarding it the title of German 'Word of the Year' in 1995. The institute summed up its rationale by stating, "[Multimedia] has become

10080-493: Was able to also provide users with the sensation of holding a firearm. These multimedia input devices are among the earliest of the augmented reality devices, allowing users to input commands to facilitate a different user experience. A more modern example of augmented reality is Pokémon GO , a mobile game released on July 6, 2016, which allows users to see a Pokémon in a real-world environment. McDonald%27s McDonald's Corporation , doing business as McDonald's ,

10185-493: Was always local, many are now handled through web-based solutions, particularly streaming. Multimedia presentations are presentations featuring multiple types of media. The different types of media can include text , graphics , audio , video and animations . These different types of media convey information to their target audience and effectively communicate with them. Videos are a great visual example to use in multimedia presentations because they can create visual aids to

10290-507: Was destroyed and rebuilt in 1984. Kroc was recorded as being an aggressive business partner, driving the McDonald brothers out of the industry. Kroc and the McDonald brothers fought for control of the business, as documented in Kroc's autobiography. In 1961, he purchased the McDonald brothers' equity in the company and began the company's worldwide reach. The sale cost Kroc $ 2.7 million, a huge sum during that time. The San Bernardino restaurant

10395-927: Was eventually torn down in 1971, and the site was sold to the Juan Pollo chain in 1998. This area serves as headquarters for the Juan Pollo chain, and a McDonald's and Route 66 museum. With the expansion of McDonald's into many international markets, the company has become a symbol of globalization and the spread of the American way of life . Its prominence has made it a frequent topic of public debates about obesity , corporate ethics , and consumer responsibility . McDonald's predominantly sells hamburgers , various types of chicken , chicken sandwiches , French fries , soft drinks, shakes , breakfast items, and desserts. In most markets, McDonald's offers salads and vegetarian items, wraps and other localized fare. On

10500-475: Was hosted and produced by actress and comedian Rosie O'Donnell, airing on the Oprah Winfrey Network . Harpo Studios has Emmy Award –winning teams in production designs , lighting , camera work , editing , audio direction and graphic design . It also served as the location for the set of The Women of Brewster Place . Scenes from Beloved were also filmed on a set in Harpo Studios. The studio

10605-412: Was introduced in 1963 to market the chain to children. On May 4, 1961, McDonald's first filed for a U.S. trademark on the name "McDonald's" with the description "Drive-In Restaurant Services," which continues to be renewed. By September 13, McDonald's, under the guidance of Ray Kroc, filed for a trademark on a new logo—an overlapping, double-arched "M" symbol. But before the double arches, McDonald's used

10710-401: Was set to expire in 1991. Harpo Productions' subsidiaries consist of Harpo Print, the company's publishing house, and a minority interest in cable network Oprah Winfrey Network (OWN). Harpo originally owned 50% of OWN along with Discovery Communications , which purchased 24.5% of OWN in 2017 and a further 20.5% in 2020, leaving Harpo with 5% ownership. Past subsidiaries include Harpo Films,

10815-461: Was sold to developer Sterling Bay in 2014 and was demolished in 2016. The site would be home to the new global headquarters of McDonald's . The land where the production studio stood once housed the 2nd Regiment Armory that was used as a makeshift morgue for victims of the capsizing of the steamer SS Eastland . The 88,000-square-foot (8,200 m) facility was renovated and opened in the late 1980s for her show. Founded in 1993, Harpo Films, Inc.

10920-660: Was synonymous with interactive multimedia . Over time, hypermedia extensions brought multimedia to the World Wide Web, and streaming services became more common. The term multimedia was coined by singer and artist Bob Goldstein (later ' Bobb Goldsteinn ') to promote the July 1966 opening of his "Lightworks at L'Oursin" show in Southampton, New York , Long Island. Goldstein was perhaps aware of an American artist named Dick Higgins , who had two years previously discussed

11025-559: Was the biggest division of Harpo Productions, run by Kate Forte for 18 years. It was an active supplier of motion pictures , developing and producing award-winning features and long-form television programs, including the " Oprah Winfrey Presents " telefilms for the ABC television network . Harpo Films was based in Los Angeles, California . In late 2008, Harpo Films signed an exclusive output pact with HBO . Previously, Harpo Films had

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