This is an accepted version of this page
194-443: The Infinity Gauntlet is an American comic book storyline published by Marvel Comics . In addition to an eponymous, six-issue limited series written by Jim Starlin and pencilled by George Pérez and Ron Lim , crossover chapters appeared in related comic books. Since its initial serialization from July to December 1991, the series has been reprinted in various formats and editions. The series' events are driven by Thanos ,
388-487: A naturalistic style of superheroes with human failings, fears, and inner demons - heroes who squabbled and worried about the likes of paying the rent. In contrast to the super-heroic do-gooder archetypes of established superheroes at the time, this ushered in a revolution. With dynamic artwork by Kirby, Steve Ditko , Don Heck , and others, complementing Lee's colorful, catchy prose, the new style became very popular among teenagers and college students who could identify with
582-468: A coffee mug from Entertainment Earth , and an oven mitt from Loot Crate . Capcom adapted the storyline into two video games shortly after its release. The first, Marvel Super Heroes , was a fighting game released as an arcade game in 1995 before being ported to Sega Saturn and PlayStation in 1997. The second, Marvel Super Heroes In War of the Gems , was a beat 'em up released in 1996 for
776-471: A mythical realm. Since the 1940s, when Superman, Batman, and many of the company's other heroes began appearing in stories together, DC's characters have inhabited a shared continuity that was later dubbed the " DC Universe " by fans. With the story " Flash of Two Worlds ", in Flash No. 123 (September 1961), editor Schwartz (with writer Gardner Fox and artists Infantino and Joe Giella ) presented
970-498: A tabloid -sized, 10-by-15-inch (250 mm × 380 mm), 36-page magazine with a card-stock, non-glossy cover. An anthology , it mixed humor features such as the funny animal comic "Pelion and Ossa" and the college-set "Jigger and Ginger" with such dramatic fare as the Western strip "Jack Woods" and the " yellow-peril " adventure "Barry O'Neill", featuring a Fu Manchu -styled villain, Fang Gow. Issue #6 (Oct. 1935) brought
1164-547: A "cosmic" writer. Starlin stopped doing regular work for Marvel after concluding the Second Thanos War, but occasionally returned for short projects like The Death of Captain Marvel graphic novel and creator-owned work such as the cosmic-themed Dreadstar through the 1980s. He also did high-profile work for DC Comics , such as Batman and Cosmic Odyssey . In a 1990 interview, Starlin described himself as
1358-434: A March 1937 cover date. The themed anthology that revolved originally around fictional detective stories became in modern times the longest-running ongoing comic series. A notable debut in the first issue was Slam Bradley , created in a collaboration between Wheeler-Nicholson, Siegel and Shuster. In 1937, in debt to printing-plant owner and magazine distributor Harry Donenfeld —who also published pulp magazines and operated as
1552-432: A Marvel cover for the first time and marked the beginning of what was later coined the "First Thanos War". After collaborating with Friedrich for #27-28 (July & Sept. 1973), Starlin then assumed sole writing duties for the remainder of the sweeping cosmic saga from #29-33 (Nov. 1973 - July 1974). Starlin completed one final issue, #34 (Sept. 1974), laying the groundwork for the eventual death of hero Mar-Vell before leaving
1746-508: A Saturday morning live action TV adaptation and gained a prominent position in the mainstream continuity of the DC Universe . As the popularity of superheroes faded in the late 1940s, DC Comics focused on such genres as science fiction, Westerns , humor , and romance . The company also published crime and horror titles, although relatively tame contributions that avoided the mid-1950s backlash against such comic genres. A handful of
1940-498: A Siegel/Shuster creation from the slush pile and used it as the cover feature (but only as a backup story) in Action Comics #1 (June 1938). The duo's alien hero, Superman , was dressed in a cape and colorful tights. The costume, influenced by Flash Gordon 's attire from 1934, evoked circus aerial performers and circus strongmen, and Superman became the archetype of the " superheroes " that would follow. In early 1939,
2134-735: A collection of English-language newspaper inserts originally published in Europe as the 1837 book Histoire de Mr. Vieux Bois by Rodolphe Töpffer . The G. W. Dillingham Company published the first known proto-comic-book magazine in the US, The Yellow Kid in McFadden's Flats , in 1897. A hardcover book, it reprinted material—primarily the October 18, 1896, to January 10, 1897, sequence titled "McFadden's Row of Flats"—from cartoonist Richard F. Outcault 's newspaper comic strip Hogan's Alley , starring
SECTION 10
#17327733443862328-476: A conceptual mechanism for slotting the 1930s and 1940s Golden Age heroes into this continuity using the explanation that they inhabited an other-dimensional "Earth 2", whilst the modern heroes exist on "Earth 1", consequently laying the foundations of what was later called the DC Multiverse . DC's introduction of the reimagined superheroes did not go unnoticed by their competitors. In 1961, with DC's JLA as
2522-435: A copy of Superman. This extended to DC suing Fawcett Comics over Captain Marvel , who was at the time the top-selling comic character (see National Comics Publications, Inc. v. Fawcett Publications, Inc. ). Faced with declining sales and the prospect of bankruptcy if it lost the lawsuit, Fawcett capitulated in 1953 and ceased publishing comics. Years later, Fawcett sold the rights for Captain Marvel to DC Comics, and in 1972
2716-568: A drug-fueled storyline in writer Dennis O'Neil and artist Neal Adams ' Green Lantern , beginning with the story " Snowbirds Don't Fly " in the retitled Green Lantern / Green Arrow No. 85 (September 1971), which depicted Speedy , the teen sidekick of superhero archer Green Arrow , as having become a heroin addict. Jenette Kahn , a former children's magazine publisher, replaced Infantino as editorial director in January 1976. As it happened, her first task even before being formally hired,
2910-477: A few years, it yielded the popular animated series Static Shock . DC established Paradox Press to publish material such as the large-format Big Book of... series of multi-artist interpretations on individual themes, and such crime fiction as the graphic novel Road to Perdition . In 1998, DC purchased WildStorm Comics, Jim Lee 's imprint under the Image Comics banner, continuing it for many years as
3104-415: A full schedule. However, after completing three issues and part of the fourth, his own busy schedule and dissatisfaction with the story led to him being replaced by Lim. At the start of The Infinity Gauntlet , the character Thanos has collected all six Infinity Gems and attached them to his gauntlet . With their combined power, he becomes " like a god " and sets out to win the affection of Mistress Death ,
3298-504: A handful of thematically-linked series he called collectively "The Fourth World" . In the existing series Superman's Pal Jimmy Olsen and in his own, newly-launched series New Gods , Mister Miracle , and The Forever People , Kirby introduced such enduring characters and concepts as arch-villain Darkseid and the other-dimensional realm Apokolips . Furthermore, Kirby intended their stories to be reprinted in collected editions, in
3492-459: A kit that included a letter explaining details of the series, a sign to put by their cash register, and a poster 18 inches wide by 36 inches tall. Marvel's promotional magazine Marvel Age featured a cover story on The Thanos Quest and a Starlin interview in issue #91 (August 1990), followed by a 7-page preview of The Infinity Gauntlet #1 in Marvel Age #99 (April 1991). The limited series
3686-425: A large piece of plywood hung on his wall. His first four issues reintroduced Thanos and was seen as the first act of the new Thanos storyline. Initially, Starlin and editor Craig Anderson planned for the story to remain contained within the pages of Silver Surfer . However, Marvel had recently been purchased and the new owners mandated all intellectual property be exploited to maximum potential. To capitalize on
3880-456: A major slump, while manufactured " collectables " numbering in the millions replaced quality with quantity until fans and speculators alike deserted the medium in droves. DC's Piranha Press and other imprints (including the mature readers' line Vertigo , and Helix , a short-lived science fiction imprint) were introduced to facilitate compartmentalized diversification and allow for specialized marketing of individual product lines. They increased
4074-603: A million copies a month each; comics provided very popular cheap entertainment during World War II especially among soldiers, but with erratic quality in stories, art, and printing. In the early 1940s, over 90 percent of girls and boys from seven to seventeen read comic books. In 1941, H. G. Peter and William Moulton Marston , created the female superhero character Wonder Woman , who debuted in All Star Comics #8 (December 1941) and Sensation Comics featuring Wonder Woman in 1942. MLJ 's Pep Comics debuted as
SECTION 20
#17327733443864268-473: A nihilist character created for Marvel by Starlin in 1973. When Starlin began writing Silver Surfer in 1990, he and Lim began a new plot with Thanos that developed over sixteen monthly issues and a spin-off limited series before concluding in The Infinity Gauntlet . Pérez was brought in to draw The Infinity Gauntlet because he had more name recognition among fans and because Lim already had
4462-556: A part of the team working against Thanos, arrogantly tries and fails to steal the gauntlet, to which Thanos then knocks Doom throughout all of space and kills most of the heroes. After the heroes fail, the cosmic entities attack, with Mephisto and Mistress Death also joining in the assault on Thanos. Thanos, however, traps all the entities in stasis and changes the shrine to feature himself instead of Mistress Death. Believing he has defeated all of his enemies, Thanos separates his consciousness from his body and assumes an astral form taking
4656-528: A primer. They would get artists ... and they taught them the ABCs, which amounted to learning Jack Kirby ... Jack was like the Holy Scripture and they simply had to follow him without deviation. That's what was told to me ... It was how they taught everyone to reconcile all those opposing attitudes to one single master point of view. Given carte blanche to write and illustrate his own stories, he created
4850-416: A principal in the magazine distributorship Independent News —Wheeler-Nicholson had to enter into partnership with Donenfeld to publish Detective Comics No. 1, and Detective Comics, Inc. (which helped inspire the abbreviation DC) was formed, with Wheeler-Nicholson and Donenfeld's accountant Jack S. Liebowitz listed as owners. As the company continued to experience cash-flow problems, Wheeler-Nicholson
5044-510: A profound impact upon the American comic-book industry. Their popularity, along with mainstream media attention and critical acclaim, combined with changing social tastes, led to a considerably darker tone in comic books during the 1990s nicknamed by fans as the "grim-and-gritty" era. The growing popularity of antiheroes such as Wolverine and the Punisher exemplified this change, as did
5238-442: A promotional item to consumers who mailed in coupons clipped from Procter & Gamble soap and toiletries products. The company printed 10,000 copies. The promotion proved a success, and Eastern Color that year produced similar periodicals for Canada Dry soft drinks , Kinney Shoes , Wheatena cereal and others, with print runs of from 100,000 to 250,000. Also in 1933, Gaines and Wildenberg collaborated with Dell to publish
5432-415: A publishing format that was later called the trade paperback , which became a standard industry practice decades later. While sales were respectable, they did not meet DC management's initially high expectations, and also suffered from a lack of comprehension and internal support from Infantino. By 1973 the "Fourth World" was all cancelled, although Kirby's conceptions soon became integral to the broadening of
5626-658: A romantic interest for Batman named Julie Madison , as well as the Batarang weapon that Batman commonly uses, and the fictional aircraft called the Batplane . The story of Batman's origin was first shown in Detective Comics No. 33 (November 1939), which depicted the death of Thomas Wayne and Martha Wayne by a mugger . The origin story remained crucial for the fictional character after its inception. The Daily Planet (a common setting of Superman)
5820-523: A subsidiary of Time Warner. In June, the first Tim Burton-directed Batman film was released, and DC began publishing its hardcover series of DC Archive Editions ; these were collections of many of their early, key comics series, featuring rare and expensive stories previously unseen by the majority of modern fans. Much of the restoration work was handled by Rick Keene, with colour restoration performed by DC's long-time resident colourist Bob LeRose . The Archive Editions attempted to retroactively credit many of
6014-469: A superhero origin story with the reveal of an unnamed planet, later known as Krypton , where he is said to have originated . The issue also contained the first essential supporting character and one of the earliest female characters in any comic, with Lois Lane as Superman's first depicted romantic interest . The Green Hornet -inspired character known as the Crimson Avenger by Jim Chamber
The Infinity Gauntlet - Misplaced Pages Continue
6208-484: A superhero boom that lasted until the end of World War II . After the war, while superheroes were marginalized, the comic book industry rapidly expanded and genres such as horror, crime, science fiction and romance became popular. The 1950s saw a gradual decline, due to a shift away from print media in the wake of television and the impact of the Comics Code Authority . The late 1950s and the 1960s saw
6402-403: A superhero revival and superheroes remained the dominant character archetype throughout the late 20th century into the 21st century. Some fans collect comic books, helping drive up their value. Some have sold for more than US$ 1 million. Comic shops cater to fans, selling comic books, plastic sleeves ("bags") and cardboard backing ("boards") to protect the comic books. An American comic book
6596-520: A superhero, science-fiction and adventure anthology, but after the title introduced the teen-humor feature "Archie" in 1942, the feature's popularity would soon eclipse all other MLJ properties, leading the publisher to rename itself Archie Comics . Following the end of World War II, the popularity of superheroes greatly diminished, while the comic-book industry itself expanded. A few well-established characters such as Superman , Batman and Wonder Woman continued to sell, but DC canceled series starring
6790-569: A supporting character called James Gordon , the police commissioner of what would later become Gotham City Police Department . Despite being a parody, All-American Publications introduced the earliest female character who became the female superhero Red Tornado (though disguised as a male) in Ma Hunkel who first appeared in the "Scribbly" stories in All-American Comics No. 3 (June 1939). Another important Batman debut
6984-494: A ten-cent pricetag [ sic ] on the comic books". When Delacorte declined to continue with Famous Funnies: A Carnival of Comics , Eastern Color on its own published Famous Funnies #1 (cover-dated July 1934), a 68-page giant selling for 10¢. Distributed to newsstands by the mammoth American News Company , it proved a hit with readers during the cash-strapped Great Depression , selling 90 percent of its 200,000 print, although putting Eastern Color more than $ 4,000 in
7178-402: A third of all North American sales in the early 1950s. Its 90 titles averaged a circulation of 800,000 copies per title for every issue, with Walt Disney's Comics and Stories peaking at a circulation of three million a month in 1953. Eleven of the top 25 bestselling comic books at the time were Dell titles. Out of 40 publishers active in 1954, Dell, Atlas (i.e. Marvel), DC, and Archie were
7372-417: A triangle with the text "An Infinity Gauntlet Epilogue". Unlike other crossovers such as Armageddon 2001 (the competing 1991 crossover from DC Comics) which featured tie-ins from a large majority of their publisher's comics, The Infinity Gauntlet only had tie-ins from titles which were obviously connected to the event or from series which needed a boost in sales. According to Pérez, Marvel's stance toward
7566-508: A true comic book. But it did offer all original material and was sold on newsstands ". The Funnies ran for 36 issues, published Saturdays through October 16, 1930. In 1933, salesperson Maxwell Gaines , sales manager Harry I. Wildenberg , and owner George Janosik of the Waterbury, Connecticut , company Eastern Color Printing —which printed, among other things, Sunday-paper comic-strip sections – produced Funnies on Parade as
7760-777: A way to keep their presses running. Like The Funnies , but only eight pages, this appeared as a newsprint magazine. Rather than using original material, however, it reprinted in color several comic strips licensed from the McNaught Syndicate , the Ledger Syndicate , and the Bell-McClure Syndicate . These included such popular strips as cartoonist Al Smith 's Mutt and Jeff , Ham Fisher 's Joe Palooka , and Percy Crosby 's Skippy . Eastern Color neither sold this periodical nor made it available on newsstands , but rather sent it out free as
7954-501: A wholly separate imprint (and fictional universe) with its own unique style and audience. As part of this purchase, DC also began to publish titles under the fledgling WildStorm sub-imprint America's Best Comics (ABC), a series of titles created by Alan Moore which included The League of Extraordinary Gentlemen , Tom Strong , and Promethea . Moore strongly opposed this move, and DC eventually stopped publishing ABC. In March 2003, DC acquired publishing and merchandising rights to
The Infinity Gauntlet - Misplaced Pages Continue
8148-461: A year. In 1929, Dell Publishing (founded by George T. Delacorte, Jr. ) published The Funnies , described by the Library of Congress as "a short-lived newspaper tabloid insert" and not to be confused with Dell's 1936 comic-book series of the same name. Historian Ron Goulart describes the 16-page, four-color periodical as "more a Sunday comic section without the rest of the newspaper than
8342-468: Is also known as a floppy comic . It is typically thin and stapled, unlike traditional books . American comic books are one of the three major comic book industries globally, along with Japanese manga and the Franco-Belgian comic books . The typical size and page count of comics have varied over the decades, generally tending toward smaller formats and fewer pages. Historically, the size
8536-460: Is an American comic book publisher and the flagship unit of DC Entertainment , a subsidiary of Warner Bros. Discovery . DC is an initialism for "Detective Comics", an American comic book series first published in 1937. DC Comics is one of the largest and oldest American comic book companies, the first comic under the DC banner being published in 1937. The majority of its publications are set in
8730-663: Is now her superior. When the Silver Surfer learns that Thanos is still alive and confronts him, Thanos traps the Silver Surfer's soul inside the Soul Gem. On "Soul World", the Silver Surfer encounters former enemy of Thanos, Adam Warlock . Warlock returns the Surfer to his body and promises to help defeat Thanos. The Surfer races to Earth to warn super-team the Avengers about the coming threat. Demonic entity Mephisto senses
8924-516: Is still being used. The company created a second recurring title called New Comics , first released in December 1935, which was the start of the long-running Adventure Comics series that also featured many anthology titles. By 1936, the group had became Nicholson Publishing. Wheeler-Nicholson's next and final title, Detective Comics , was advertised with a cover illustration dated December 1936 but eventually premiered three months late with
9118-464: Is taken symbolically as the beginning of a new era, although his success was not immediate. It took two years for the Flash to receive his own title, and Showcase itself was only a bimonthly book, though one which was to introduce a large number of enduring characters. By 1959, the slowly building superhero revival had become clear to DC's competitors. Archie jumped on board that year, and Charlton joined
9312-522: Is the second largest publisher of comic books, after Viz Media ; and Marvel is third. In 1934, entrepreneur Major Malcolm Wheeler-Nicholson founded National Allied Publications , intended as an American comic book publishing company. Its debut publication was the tabloid -sized New Fun: The Big Comic Magazine #1 (the first of a comic series later called More Fun Comics ) with a February 1935 cover date . An anthology title, essentially for original stories not reprinted from newspaper strips , it
9506-539: The Infinite Crisis limited series. Immediately after this event, DC's ongoing series jumped forward a full year in their in-story continuity, as DC launched a weekly series, 52 , to gradually fill in the missing time. Concurrently, DC lost the copyright to "Superboy" (while retaining the trademark) when the heirs of Jerry Siegel used a provision of the 1976 revision to the copyright law to regain ownership. In 2005, DC launched its " All-Star " line (evoking
9700-667: The Flash and Green Lantern and converted All-American Comics and All Star Comics to Western titles, and Star Spangled Comics to a war title. The publisher also launched such science-fiction titles as Strange Adventures and Mystery in Space . Martin Goodman 's Timely Comics , also known as Atlas, canceled its three formerly high-selling superhero titles starring Captain America (created by Joe Simon and Jack Kirby ),
9894-667: The Green Lantern character, the introduction of the modern all-star team Justice League of America (JLA), and many more superheroes, heralding what historians and fans call the Silver Age of Comic Books . National radically overhauled its continuing characters—primarily Superman, Batman, and Wonder Woman—rather than just reimagining them. The Superman family of titles, under editor Mort Weisinger , introduced such enduring characters as Supergirl , Bizarro , and Brainiac . The Batman titles, under editor Jack Schiff , introduced
SECTION 50
#173277334438610088-613: The Human Torch , and the Sub-Mariner , briefly reviving the characters in 1954 only to cancel them again shortly thereafter to focus on horror, science fiction, teen humor, romance and Western genres. Romance comics became strongly established, with Prize Comics ' Young Romance and with Young Love , the latter written and drawn by Joe Simon and Jack Kirby; those two titles' popularity led to an explosion of romance comics from many publishers. Dell 's comic books accounted for
10282-690: The Joker , Lex Luthor , Deathstroke , the Reverse-Flash , Brainiac , and Darkseid . The company has published non-DC Universe-related material, including Watchmen , V for Vendetta , Fables , and many other titles, under the alternative imprint Vertigo and DC Black Label . Originally at 432 Fourth Avenue in Manhattan , New York City, the company offices have been located at 480 and later 575 Lexington Avenue , 909 Third Avenue , 75 Rockefeller Plaza , 666 Fifth Avenue , and 1325 Avenue of
10476-483: The Phantom Stranger ) rose from art director to become DC's editorial director. With the growing popularity of upstart rival Marvel Comics threatening to topple DC from its longtime number-one position in the comics industry, he tried to direct DC's focus towards marketing new and existing titles and characters with more adult sensibilities, aimed at an emerging older age group of superhero comic book fans; this
10670-685: The Senate Subcommittee on Juvenile Delinquency held hearings on comic book indecency from April to June 1954. In the wake of these troubles, a group of comics publishers, led by National and Archie, founded the Comics Code Authority in 1954 and drafted the Comics Code, intended as "the most stringent code in existence for any communications media". A Comic Code Seal of Approval soon appeared on virtually every comic book carried on newsstands. EC, after experimenting with less controversial comic books, dropped its comics line to focus on
10864-723: The Silver Age , the comics of the 1970s and 1980s became known as the Bronze Age, as fantasy gave way to more naturalistic and sometimes darker themes. Illegal drug use, banned by the Comics Code Authority , explicitly appeared in comics for the first time in Marvel Comics' story " Green Goblin Reborn! " in The Amazing Spider-Man No. 96 (May 1971), and after the Code's updating in response, DC offered
11058-562: The Super Nintendo Entertainment System . American comic book An American comic book is a thin periodical originating in the United States , on average 32 pages, containing comics . While the form originated in 1933, American comic books first gained popularity after the 1938 publication of Action Comics , which included the debut of the superhero Superman . This was followed by
11252-663: The Yellow Kid . The 196-page, square-bound, black-and-white publication, which also includes introductory text by E. W. Townsend , measured 5 by 7 inches (130 mm × 180 mm) and sold for 50 cents. The neologism "comic book" appears on the back cover. Despite the publication of a series of related Hearst comics soon afterward, the first monthly proto-comic book, Embee Distributing Company's Comic Monthly , did not appear until 1922. Produced in an 8 + 1 ⁄ 2 -by-9-inch (220 mm × 230 mm) format, it reprinted black-and-white newspaper comic strips and lasted
11446-557: The line further, increasing the number of titles and story pages, and raising the price from 35 cents to 50 cents. Most series received eight-page back-up features while some had full-length twenty-five-page stories. This was a move the company called the "DC Explosion". The move was not successful, however, and corporate parent Warner dramatically cut back on these largely unsuccessful titles, firing many staffers in what industry watchers dubbed "the DC Implosion ". In September 1978,
11640-535: The 1960s, DC, and then Marvel, began to include writer and artist credits on the comics that they published. Other notable companies publishing comics during the Silver Age included the American Comics Group (ACG), Charlton , Dell , Gold Key , Harvey Comics , and Tower . Sex, drugs and rock 'n' roll were featured, as the anti-authoritarian underground comix made waves in 1968, following
11834-457: The 1970s coincided with the appearance of comic-book specialty stores across North America. These specialty stores were a haven for more distinct voices and stories, but they also marginalized comics in the public eye. Serialized comic stories became longer and more complex, requiring readers to buy more issues to finish a story. In the mid-to-late 1980s, two series published by DC Comics , Batman: The Dark Knight Returns and Watchmen , had
SECTION 60
#173277334438612028-542: The 1990s changing the format and distribution of their comic books to more closely resemble non-comics publishing. The " minicomics " form, an extremely informal version of self-publishing , arose in the 1980s and became increasingly popular among artists in the 1990s, despite reaching an even more limited audience than the small presses. The development of the modern American comic book happened in stages. Publishers had collected comic strips in hardcover book form as early as 1842, with The Adventures of Obadiah Oldbuck ,
12222-570: The 2009 Minimate set with Thanos, Warlock, Mephisto, and Drax the Destroyer or the San Diego Comic-Con exclusive set with Marvel Universe editions of Thanos, Mistress Death, Eros , Nebula, and a wearable Infinity Gauntlet made of foam. A variety of licensed merchandise shaped the like Infinity Gauntlet has been created as well, including a coin bank and earrings from Think Geek , a bottle opener from Diamond Select Toys ,
12416-516: The 2012 film The Avengers , causing The Infinity Gauntlet to be the highest selling graphic novel in 2018. In July 2014, Marvel released a 1,248 page omnibus edition of The Infinity Gauntlet . In addition to the limited series, the hardcover also included the lead-up issues of Silver Surfer , The Thanos Quest , and the marketed tie-ins. It also included additional issues of Incredible Hulk , Quasar , Silver Surfer , and Spider-Man which had not been advertised as tie-ins, but were connected to
12610-520: The 36-page Famous Funnies: A Carnival of Comics , which historians consider the first true American comic book; Goulart, for example, calls it "the cornerstone for one of the most lucrative branches of magazine publishing". Distribution took place through the Woolworth's department-store chain, though it remains unclear whether it was sold or given away; the cover displays no price, but Goulart refers, either metaphorically or literally, to "sticking
12804-598: The American comic book has been adapted periodically outside the United States, especially in Canada and the United Kingdom . While comics can be the work of a single creator, the labor of creating them is frequently divided between a number of specialists. There may be a separate writer and artist , or there may be separate artists for the characters and backgrounds. Particularly in superhero comic books,
12998-706: The Americas . DC Comics was located at 1700 Broadway in Midtown Manhattan until April 2015, when DC Entertainment transferred its headquarters to Burbank, California . DC Comics books are distributed to the bookstore market by Penguin Random House Publisher Services . The comics shop direct market was supplied by Diamond Comic Distributors until June 2020, when Lunar Distribution and UCS Comic Distributors (who were by then dominating direct market distribution on account of
13192-490: The Bible as the foundation of his own new company, EC Comics . At that point, "Liebowitz promptly orchestrated the merger of All-American and Detective Comics into National Comics... Next he took charge of organizing National Comics, [the self-distributorship] Independent News, and their affiliated firms into a single corporate entity, National Periodical Publications ". National Periodical Publications became publicly traded on
13386-678: The CCA) stopped publishing crime and horror titles, which was their entire business, and were forced out of the market altogether, turning to magazine publishing instead. By 1960, output had stabilized at about 1,500 releases per year (representing a greater than fifty percent decline since 1952). The dominant comic book genres of the post-CCA 1950s were funny animals, humor, romance , television properties, and Westerns . Detective, fantasy , teen, and war comics were also popular, but adventure, superheroes, and comic strip reprints were in decline, with Famous Funnies seeing its last issue in 1955. In
13580-472: The Changing Man , as well as an increasing array of non-superhero titles, in an attempt to recapture the pre- Wertham days of post-War comicdom. In 1977, the company officially changed its name to DC Comics . It had used the brand "Superman-DC" since the 1950s, and was colloquially known as DC Comics for years. In June 1978, five months before the release of the first Superman film , Kahn expanded
13774-544: The DC Universe, especially after the major toy-company, Kenner Products , judged them ideal for their action-figure adaptation of the DC Universe , the Super Powers Collection . Obligated by his contract, Kirby created other unrelated series for DC, including Kamandi , The Demon , and OMAC , before ultimately returning to Marvel Comics in 1976. Following the science-fiction innovations of
13968-486: The Gods but was contractually bound to complete it. Partly because of this stress and partly because he had become used to writing as well as drawing, he became overly critical of Starlin's scripts for The Infinity Gauntlet . Specifically, he felt Starlin's story could be told in fewer pages. His lack of enthusiasm caused him to work slower, and he began to fall further behind schedule. In a 1994 interview, Starlin claimed Pérez
14162-467: The Infinity Gauntlet because, at his core, Thanos felt himself unworthy of the power. Overwhelmed by this revelation, Thanos agrees to help Warlock, Doctor Strange, and the Silver Surfer oppose Nebula. Thanos tricks Nebula into restoring the universe to its prior condition, inadvertently reverting into a burn victim in the process. Nebula wills herself back to health before Thanos can retrieve
14356-609: The Modern Horror age. But as of 2009 historians and fans use " Bronze Age " to describe the period of American mainstream comics history that began with the period of concentrated changes to comic books in 1970. Unlike the Golden/Silver Age transition, the Silver/Bronze transition involves many continuing books, making the transition less sharp. The development of the " direct market " distribution system in
14550-556: The Silver Age Teen Titans led DC's editors to seek the same for the wider DC Universe . The result, the Wolfman/Pérez 12-issue limited series Crisis on Infinite Earths , gave the company an opportunity to realign and jettison some of the characters' complicated backstory and continuity discrepancies. A companion publication, two volumes entitled The History of the DC Universe , set out the revised history of
14744-474: The Silver Surfer. This edition used the cover art from issue #1 and had a trade dress matching the first edition collections of The Infinity War and The Infinity Crusade which were released shortly thereafter. The month of release, it sold approximately 2,500 copies and was the 33rd best-selling comic collection according to Diamond Distribution . Marvel also released a Silver Surfer collection subtitled "The Rebirth of Thanos" in 2006 which included four of
14938-697: The TV series. This change in tone coincided with the prominent "Go-Go Checks" cover-dress that featured a black-and-white checkered strip at the top of each DC comic (all cover dates between February 1966 and August 1967), a misguided attempt by then-managing editor Irwin Donenfeld to make DC's output "stand out on the newsracks". In particular, DC artist Carmine Infantino complained that the distinctive cover made it easier for readers to spot DC's titles and avoid them in favor of Marvel's titles. In 1967, Infantino (who had designed popular Silver Age characters Batgirl and
15132-632: The X-Men cast were said to have died off-panel or were otherwise omitted. This hesitancy was due in part to the relative newness of summer crossover events. Early in 1990, Marvel writer/artist Jim Valentino learned Pérez's contract with DC Comics was going to lapse in August. He contacted Pérez by phone to see if he would ink a cover to Guardians of the Galaxy , a comic Valentino was currently writing and penciling. Pérez agreed, and Valentino told Anderson, who
15326-407: The angsty and irreverent nature of characters like Spider-Man , Hulk , X-Men and Fantastic Four . This was a time of social upheaval, giving birth to a new generation of hip and more counter-cultural youngsters, who found a voice in these books. Because Marvel's books were distributed by its rival, National, from 1957 until 1968 Marvel were restricted to publishing only eight titles a month. This
15520-587: The antihero. These titles helped pave the way for comics to be more widely accepted in literary-criticism circles and to make inroads into the book industry, with collected editions of these series as commercially successful trade paperbacks . The mid-1980s also saw the end of many long-running DC war comics , including series that had been in print since the 1960s. These titles, all with over 100 issues, included Sgt. Rock , G.I. Combat , The Unknown Soldier , and Weird War Tales . In March 1989, Warner Communications merged with Time Inc. , making DC Comics
15714-408: The art may be divided between: The process begins with the writer (often in collaboration with one or more others, who may include the editor and/or the penciller) coming up with a story idea or concept, then working it up into a plot and storyline , finalizing it with a script . After the art is prepared, the dialogue and captions are lettered onto the page from the script, and an editor may have
15908-436: The artist from the beginning. He inked Lim's covers for the remainder of the series to show he bore no ill will to the change. Although Marvel's management had feared sales would fall with Pérez's departure, sales rose with each issue Lim penciled. To replace Pérez, Lim had to leave his regular work on the monthly Captain America title. He cites Pérez as an influence and found it "nerve-wracking" to supplant him. Furthermore,
16102-478: The bandwagon in 1960. In 1961, at the demand of publisher Martin Goodman (who was reacting to a surge in sales of National's newest superhero title The Justice League of America ), writer/editor Stan Lee and artist/co-plotter Jack Kirby created the Fantastic Four for Atlas, which now re-named itself Marvel Comics . With an innovation that changed the comic-book industry, Fantastic Four #1 initiated
16296-595: The bodies to match their former appearance. Warlock appears before Doctor Strange and claims Thanos can only be defeated if Earth's remaining heroes unite under his command. Warlock meets with a group of cosmic entities, who, despite the reluctance and withdrawal of the Living Tribunal and Eternity , agree to attack Thanos. The combined heroes attack while Warlock and the Surfer observe, with Thanos almost defeated after heeding Mephisto's advice to limit his power to demonstrate his devotion to Death, until Dr. Doom ,
16490-413: The brand's popularity, like the presence of the color red or word balloons on the cover, or that the perceived crudeness of the interior art was somehow more appealing to readers. When Lee learned about DC's subsequent experimental attempts to imitate these perceived details, he amused himself by arranging direct defiance of those assumptions in Marvel's publications as sales strengthened further to frustrate
16684-424: The character was revived in DC's new title Shazam! , which featured artwork by Captain Marvel's creator C. C. Beck . In the meantime, the abandoned 'Marvel' trademark had been seized by Marvel Comics in 1967, with the creation of their Captain Marvel , preventing DC from using the name in the title of their own comic series. While DC's Captain Marvel failed to recapture his earlier popularity, he later appeared in
16878-413: The collaboration, he asked Starlin to increase the number of characters appearing in the story so his return to Marvel would "knock fans' socks off". Before he had finished the interior art for the first issue, Pérez completed the pencils for the covers of the first four issues so they could be used as promotional material. Some characters however, like Thor and Quasar , were wearing outdated costumes on
17072-429: The comic book limited series . This publishing format allowed for the deliberate creation of finite storylines within a more flexible publishing format that could showcase creations without forcing the talent into unsustainable open-ended commitments. The first such title was World of Krypton in 1979, and its positive results led to subsequent similar titles and later more ambitious productions like Camelot 3000 for
17266-582: The comic market, listed The Infinity Gauntlet #1 as the ninth "Hottest Book" in September 1991, and two lead-in issues of Silver Surfer were ranked sixth and tenth. The first issue's resale value rose above its $ 2.50 cover price in the back issue market, plateauing around $ 9 or $ 10 in late 1992. The debut issue of the follow-up series, Warlock and the Infinity Watch , was the top recommendation from Wizard for December 1991. It led directly into
17460-534: The comic-book debut of Jerry Siegel and Joe Shuster , the future creators of Superman . The two began their careers with the musketeer swashbuckler "Henri Duval", doing the first two installments before turning it over to others and, under the pseudonyms "Leger and Reuths", they created the supernatural -crimefighter adventure Doctor Occult . In 1938, after Wheeler-Nicholson's partner Harry Donenfeld had ousted him, National Allied editor Vin Sullivan pulled
17654-482: The company. The resulting influx of sophisticated horror-fantasy material led to DC in 1993 establishing the Vertigo mature-readers imprint, which did not subscribe to the Comics Code Authority . Two DC limited series, Batman: The Dark Knight Returns by Frank Miller and Watchmen by Moore and artist Dave Gibbons , drew attention in the mainstream press for their dark psychological complexity and promotion of
17848-488: The competition. However, this ignorance of Marvel's true appeal did not extend to some of the writing talent during this period, and attempts were made to emulate Marvel's narrative approach. For instance, there was the Doom Patrol series by Arnold Drake (who had previously warned DC's management about Marvel's strength), a superhero team of outsiders who resented their freakish powers, which Drake later speculated
18042-432: The countercultural era. Legal issues and paper shortages led to a decline in underground comix output from its 1972 peak. In 1974 the passage of anti-paraphernalia laws in the US led to the closing of most head shops, which throttled underground comix distribution. Its readership also dried up as the hippie movement itself petered out in the mid-1970s. Wizard originally used the phrase "Bronze Age", in 1995, to denote
18236-464: The country. Some cities passed laws banning comic books entirely. In 1954, psychiatrist Fredric Wertham published his book Seduction of the Innocent , where he discussed what he perceived as sadistic and homosexual undertones in horror comics and superhero comics respectively, and singled out EC Comics due to its success as a publisher of these genres. In response to growing public anxiety,
18430-480: The cover art for issue #1 reduced 50% against a black and red background. The variant edition identifies itself as #46 on its spine. In 2011, a third edition softcover was released. The first printing reused the artwork from the standard cover of the Premiere Classic edition. Later printings reverted to the cover of issue #1. Sales of the collection spiked after Thanos appeared in a post-credits scene of
18624-470: The cover artwork was identical, the edition sold in comic stores featured additional artwork celebrating Marvel's 30th anniversary in place of the barcode found on the newsstand edition. Each issue was 48 pages and cover priced at $ 2.50 at a time when the average Marvel comic was $ 1.00 and 24 pages. To emphasize the connected nature of Marvel's comic books, some ongoing series starring characters seen in The Infinity Gauntlet had contemporary issues showing
18818-502: The cover of issue three and had to be redrawn, which frustrated Pérez. Starlin, who wrote the scripts months in advance, also had to make minor adjustments to account for changes in these characters and the Hulk . During production, Pérez was also pencilling War of the Gods for DC Comics, a Wonder Woman miniseries he described as a "highly stressful" project. When he began to fall behind schedule on both projects, he wanted to quit War of
19012-527: The darker tone of some independent publishers such as First Comics , Dark Horse Comics , and (founded in the 1990s) Image Comics . This tendency towards darkness and nihilism was manifested in DC's production of heavily promoted comic book stories such as " A Death in the Family " in the Batman series (in which The Joker brutally murdered Batman's sidekick Robin ), while at Marvel the continuing popularity of
19206-547: The direct market in 1982. These changes in policy shaped the future of the medium as a whole, and in the short term allowed DC to entice creators away from rival Marvel, and encourage stability on individual titles. In November 1980 DC launched the ongoing series The New Teen Titans , by writer Marv Wolfman and artist George Pérez , two popular talents with a history of success. Their superhero-team comic, superficially similar to Marvel's ensemble series X-Men , but rooted in DC history, earned significant sales in part due to
19400-527: The disruption to Diamond caused by the COVID-19 pandemic ) replaced Diamond as the direct market distributor. In 2017, approximately 70% of the American comic book market was shared by DC Comics and its long-time major competitor Marvel Comics (acquired in 2009 by Warner Bros. Discovery's main competitor, The Walt Disney Company ), though this figure may be distorted by the fact that sales of graphic novels are excluded. When all book sales are included, DC
19594-512: The distribution of NPP's shows. A 1966 Batman TV show on the ABC network sparked a temporary spike in comic book sales and a brief fad for superheroes in Saturday morning animation ( Filmation produced most of DC's initial cartoons) and other media. DC significantly lightened the tone of many of its comics—particularly Batman and Detective Comics —to better complement the "camp" tone of
19788-471: The early days of comic books, this practice had all but vanished during the 1940s and 1950s. Comic books were produced by comic book companies rather than by individual creators (EC being a notable exception, a company that not only credited its creative teams but also featured creators' biographies). Even comic books by revered and collectible artists like Carl Barks were not known by their creator's name— Disney comics by Barks were signed " Walt Disney ". In
19982-723: The end of 2009. By 2007, DC was licensing characters from the Archie Comics imprint Red Circle Comics . They appeared in the Red Circle line, based in the DC Universe, with a series of one-shots followed by a miniseries that led into two ongoing titles that each lasted for ten issues. In 2011, DC rebooted all of its running titles following the Flashpoint storyline. The reboot called The New 52 gave new origin stories and costume designs to many of DC's characters. DC licensed pulp characters including Doc Savage and
20176-528: The end of the decade, interest in the continuing story dwindled, with sequels poorly received by fans, and Warlock and the Infinity Watch canceled in 1995. The same year, Marvel moved the Infinity Gems from their main continuity to an alternate universe called the Ultraverse , a property Marvel acquired when it bought Malibu Comics . The Ultraverse comics were then canceled in 1996. By 1998, Wizard
20370-450: The example of Atlas/Seaboard Comics and such independent companies as Eclipse Comics —DC began to offer royalties in place of the industry-standard work-for-hire agreement in which creators worked for a flat fee and signed away all rights, giving talent a financial incentive tied to the success of their work. As it happened, the implementation of these incentives proved opportune considering Marvel Comics' Editor-in-Chief, Jim Shooter ,
20564-614: The excitement surrounding Thanos' return, the start of the second act was spun off into the two-issue limited series The Thanos Quest , released in September–October 1990. The plot then continued in Silver Surfer beginning with #44. In Silver Surfer #46, Starlin reintroduced Adam Warlock and his supporting cast. He included these characters because the editors told him a different writer wanted to use them, and they would let him unless Starlin wanted to use them first. Starlin
20758-656: The fictional DC Universe and feature numerous culturally iconic heroic characters , such as Superman , Batman , Wonder Woman , Green Lantern , the Flash , Cyborg , and Aquaman ; as well as famous fictional teams, including the Justice League , the Justice Society of America , the Teen Titans , and the Suicide Squad . The universe contains an assortment of well-known supervillains , such as
20952-405: The films made the paperback collection of The Infinity Gauntlet the best-selling graphic novel in 2018. Not all evaluations were positive – in a 2013 review for Multiversity Comics , Drew Bradley felt the story was "only great" if read in its entirety. At the time of his article, the collected edition of Act One was out of print, with much of Act Two not been reprinted in any form. Bradley felt
21146-444: The final say (but, once ready for printing, it is difficult and expensive to make any major changes), before the comic is sent to the printer. The creative team, the writer and artist(s), may work for a comic book publisher who handles the marketing, advertising, and other logistics. A wholesale distributor, such as Diamond Comic Distributors , the largest in the US, distributes the printed product to retailers. Another aspect of
21340-463: The first comic book to feature the character archetype later known as the "superhero", Action Comics was a sales hit that brought to life a new age of comic books, now affectionately termed the "Golden Age" . Action Comics #1 is credited as featuring the first appearance of Superman, both on the cover illustration and inside the issue, and is now one of the most valuable and sought-after comic book issues of all time. The first Superman tale included
21534-633: The first mention of Batman's utility belt by Gardner Fox . Outside of DC's publishing, a character later integrated as DC was introduced by Fox Feature Syndicate named the Blue Beetle released in August 1939. Fictional cities were a common theme of DC; the first revealed city was Superman's home city of Metropolis , originally named in Action Comics No. 16 (September 1939). Detective Comics No. 31 (September 1939) by Gardner Fox, Bob Kane and Sheldon Moldoff introduced
21728-639: The first recurring Superman enemy referred to as the Ultra-Humanite ; created by Siegel and Shuster, this is commonly cited as one of the earliest supervillains in comic books. The Superman character had another breakthrough when he was given his own comic book series , which was previously unheard of. The first issue, published in June 1939, helped directly introduce Superman's adoptive parents, Jonathan and Martha Kent , also created by Siegel and Shuster. Detective Comics No. 29 (July 1939) included
21922-525: The first sequel, The Infinity War , which began in June 1992. The next sequel, The Infinity Crusade , began in June 1993. The tie-ins to The Infinity Gauntlet also sold well, leading the editors who had put limits on characters appearing in The Infinity Gauntlet to request their books tie in to its sequels. Although both sequels sold well, they were viewed by critics like Wizard ' s Pat McCallum as being motivated by sales rather than storytelling because of their excessive tie-ins and slow narratives. By
22116-435: The future to visit an unnamed planet where Thanos is living as a farmer. Thanos advises Warlock he has given up his quest for power and plans to lead a quiet, introspective life. The Infinity Gauntlet was an instant success and became one of the most influential storylines in comics from the 1990s. Both of the nationwide comic distributors at the time ( Diamond Distribution and Capital City Distribution ) reported each issue
22310-451: The gauntlet, but during this distraction Warlock returns to Soul World and uses his connection to the gem to create disharmony between the other gems. This causes Nebula to remove the gauntlet, which an emerging Warlock claims for himself. Preferring death to imprisonment, Thanos apparently dies in a suicide bomb blast. The heroes have reservations about Warlock keeping the gauntlet, but he returns them to Earth. Warlock then travels 60 days into
22504-408: The gauntlet. When IGN released an unranked list of the all-time best comic book events in 2011, The Infinity Gauntlet was included and was noted for being "a template on which all future cosmic events were based". Its lasting appeal is often attributed to Pérez's artwork and Starlin's unusual treatment of classic heroes. When Thanos made a cameo appearance in the 2012 film The Avengers , there
22698-503: The groundwork for a full continuity-reshuffling sequel to Crisis on Infinite Earths , promising substantial changes to the DC Universe (and side-stepping the 1994 Zero Hour event which similarly tried to ret-con the history of the DCU). In 2005, the critically lauded Batman Begins film was released; also, the company published several limited series establishing increasingly escalating conflicts among DC's heroes, with events climaxing in
22892-483: The introduction of the Comics Code Authority in the wake of Senate hearings on juvenile delinquency , which, ignoring the social problems caused by the wars of 1939–45 and 1950–52, sought to blame those problems solely on comics. While there was only a 9% drop in the number of releases between 1952 and 1953, circulation plummeted by an estimated 30–40%. The cause of the decrease is not entirely clear. Television had begun to provide competition with comic books, but there
23086-438: The large cast made it the most challenging book he had done at that point in his career. Still, he said it was "fun" to work on the design aspect of The Infinity Gauntlet . When he saw sales figures for The Infinity Gauntlet , Pérez realized he probably lost "tens of thousands of dollars" in royalty payments by leaving the series, but he was glad he left when he learned a sequel was in development. Like Starlin, Pérez had begun
23280-628: The late 1940s and early 1950s horror and true-crime comics flourished, many containing graphic violence and gore. Due to such content, moral crusaders became concerned with the impact of comics on the youth, and were blaming comic books for everything from poor grades to juvenile delinquency to drug abuse. This perceived indecency resulted in the collection and public burning of comic books in Spencer, West Virginia and Binghamton, New York in 1948, which received national attention and triggered other public burnings by schools and parent groups across
23474-587: The lead-in issues of Silver Surfer and both issues of The Thanos Quest . A hardcover edition was released in July 2010 as the 46th entry in the Marvel Premiere Classic line. Like other volumes in this line, it was available with two covers. The standard cover featured a cutout of Thanos from the cover of issue #4 on a black matte background with the title in metallic red ink. The variant cover , available only to comic specialty stores, featured
23668-460: The limited series and coordinate tie-ins, Starlin had to leave the Silver Surfer series at #52. The editorial staff did not oppose Starlin's plans to kill major characters, which he believes was partly because Anderson did not share many of the details with his peers. They did, however, limit which of "their" characters could have roles in the story. For example, X-Men editor Bob Harras only allowed Cyclops and Wolverine to appear. The rest of
23862-446: The line was dramatically reduced and standard-size books returned to 17-page stories but for a still increased 40 cents. By 1980, the books returned to 50 cents with a 25-page story count but the story pages replaced house ads in the books. Seeking new ways to boost market share , the new team of publisher Kahn, vice president Paul Levitz , and managing editor Giordano addressed the issue of talent instability. To that end—and following
24056-474: The living embodiment of death in the Marvel Universe . When Thanos uses his powers to instantly erase half of the life in the universe from existence, Adam Warlock leads Earth's remaining heroes against him. After the Infinity Gauntlet is stolen by Thanos' villainous granddaughter Nebula , Thanos aids the remaining heroes in defeating her. The series was a top seller for Marvel during publication and
24250-547: The long-running fantasy series Elfquest , previously self-published by creators Wendy and Richard Pini under their WaRP Graphics publication banner. This series then followed another non-DC title, Tower Comics ' series T.H.U.N.D.E.R. Agents , in collection into DC Archive Editions. In 2004, DC temporarily acquired the North American publishing rights to graphic novels from European publishers 2000 AD and Humanoids . It also rebranded its younger-audience titles with
24444-416: The main plot from a different point of view or explored consequences of certain events. These issues featured a triangle in the top right corner of their covers with the text "An Infinity Gauntlet Crossover". These tie-in issues did not impact the plot of the limited series and could be skipped by readers without creating plot holes . Doctor Strange #36 was set after the events of the crossover and featured
24638-562: The major DC characters. Crisis featured many key deaths that shaped the DC Universe for the following decades, and it separated the timeline of DC publications into pre- and post-"Crisis". Meanwhile, a parallel update had started in the non-superhero and horror titles. Since early 1984, the work of British writer Alan Moore had revitalized the horror series The Saga of the Swamp Thing , and soon numerous British writers, including Neil Gaiman and Grant Morrison , began freelancing for
24832-433: The major players in volume of sales. By this point, former big-time players Fawcett and Fiction House had ceased publishing. Circulation peaked in 1952 when 3,161 issues of various comics were published with a total circulation of about one billion copies. After 1952, the number of individual releases dropped every year for the rest of the decade, with the biggest falls occurring in 1955–56. The rapid decline followed
25026-449: The mascot Johnny DC and established the CMX imprint to reprint translated manga . In 2006, CMX took over from Dark Horse Comics ' publication of the webcomic Megatokyo in print form. DC also took advantage of the demise of Kitchen Sink Press and acquired the rights to much of the work of Will Eisner , such as his The Spirit series and his graphic novels. In 2004, DC began laying
25220-408: The most popular superhero titles continued publication, including Action Comics and Detective Comics , the medium's two longest-running titles. In the mid-1950s, editorial director Irwin Donenfeld and publisher Liebowitz directed editor Julius Schwartz (whose roots lay in the science-fiction book market) to produce a one-shot Flash story in the try-out title Showcase . Instead of reviving
25414-488: The most popular titles in Marvel's history. A new printing was paired with a "True Believers" reprint of Silver Surfer #34 in April 2018. In March 2018, Marvel released an Infinity Gauntlet slipcase set of 12 hardcover books. Material began with Infinity Gauntlet Prologue and included all three Infinity crossovers, their tie-ins, intervening material, and a 528-page "companion" hardcover. The Infinity Gauntlet Prologue
25608-474: The old character, Schwartz had writers Robert Kanigher and John Broome , penciler Carmine Infantino , and inker Joe Kubert create an entirely new super-speedster, updating and modernizing the Flash's civilian identity, costume, and origin with a science-fiction bent. The Flash's reimagining in Showcase No. 4 (October 1956) proved sufficiently popular that it soon led to a similar revamping of
25802-583: The only writer who had been allowed to "play" with Thanos, although other writers had scripted some tie-in chapters of the First Thanos War. Artist George Pérez was known for drawing comics featuring large casts. He came to prominence in the 1970s while working on Marvel's The Avengers before leaving the company to work for DC on comics such as New Teen Titans , Crisis on Infinite Earths , and Wonder Woman . In 1984, Pérez entered into an exclusive contract with DC. In 1988, Steve Englehart
25996-469: The other imprints was Impact Comics from 1991 to 1992 in which the Archie Comics superheroes were licensed and revamped. The stories in the line were part of its own shared universe. DC entered into a publishing agreement with Milestone Media that gave DC a line of comics featuring a culturally and racially diverse range of superhero characters. Although the Milestone line ceased publication after
26190-525: The place of Eternity. Nebula uses this opportunity to steal the now-discarded Infinity Gauntlet. After restoring herself, Nebula banishes Thanos to drift through interstellar space , but he is rescued and brought to Earth by Doctor Strange. Warlock advises Thanos that whilst in Soul World he was able to examine the Titan's soul. Courtesy of his bond with the Soul Gem, Warlock knew Thanos would eventually lose
26384-402: The power in the Infinity Gauntlet and offers to instruct Thanos in its use, while secretly waiting for an opportunity to steal it for himself. Angry at Mistress Death's rejection, Thanos creates a shrine in her image, and then traps and burns Nebula – who pretended to be his "grand-daughter" – as an offering. When still rejected, Thanos in a fit of rage destroys several stars and then remembers
26578-599: The power of the gauntlet, often showing someone possessing it being beaten by a more powerful opponent. The storyline from The Infinity Gauntlet has been revisited by other comic books in the years since its release. The series What If...? , which explores alternate outcomes to important events in the Marvel Universe, featured several issues in which different characters stole the gauntlet from Thanos or obtained it in another fashion. Beginning in August 2010, writer Brian Clevinger and artist Brian Churillathe retold
26772-559: The process involved in successful comics is the interaction between the readers/fans and the creator(s). Fan art and letters to the editor were commonly printed in the back of the book, until, in the early 21st century, various Internet forums started to replace this tradition. The growth of comic specialty stores helped permit several waves of independently-produced comics, beginning in the mid-1970s. Some early examples of these – generally referred to as "independent" or "alternative" comics – such as Big Apple Comix , continued somewhat in
26966-431: The project believing it would be the last Thanos story, but management asked Starlin to write a sequel midway through The Infinity Gauntlet . By then, Starlin had already conceived follow-up concepts and knew it would be a trilogy. Marvel's marketing department "mega-hyped" the event in the months leading up to its release according to journalist Sean Howe . One aspect of the promotion was sending direct market retailers
27160-505: The publication of Robert Crumb 's irregularly published Zap Comix . Frank Stack had published The Adventures of Jesus as far back as 1962, and there had been a trickle of such publications until Crumb's success. What had started as a self-publishing scene soon grew into a minor industry, with Print Mint , Kitchen Sink , Last Gasp and Apex Novelties among the more well-known publishers. These comix were often extremely graphic, and largely distributed in head shops that flourished in
27354-496: The reason Mistress Death wanted him. With only the snap of his fingers, Thanos eliminates half of all living beings in the universe. The Surfer warns Doctor Strange about Thanos and encourages him to summon Earth's heroes. Cosmic entities Galactus and Epoch seek the source of the sudden imbalance, while Warlock and companions Gamora and Pip the Troll leave Soul World and occupy recently dead humans on Earth, reviving and altering
27548-650: The red. That quickly changed, with the book turning a $ 30,000 profit each issue starting with #12. Famous Funnies would eventually run 218 issues, inspire imitators, and largely launch a new mass medium . When the supply of available existing comic strips began to dwindle, early comic books began to include a small amount of new, original material in comic-strip format. Inevitably, a comic book of all-original material, with no comic-strip reprints, debuted. Fledgling publisher Malcolm Wheeler-Nicholson founded National Allied Publications, which would evolve into DC Comics , to release New Fun #1 (Feb. 1935). This came out as
27742-578: The satirical Mad —a former comic book which was now converted to a magazine format in order to circumvent the Code. DC started a revival in superhero comics in 1956 with the October 1956 revival of its former golden age top-seller The Flash in Showcase #4. Many comics historians peg this as the beginning of the Silver Age of American comic books, although Marvel (at this point still known variously as both Timely and Atlas ) had started reviving some of its old superheroes as early as 1954. The new Flash
27936-598: The six Infinity Gems that he had previously used as a simple weapon. After defeating several of the Elders of the Universe and the In-Betweener , Thanos regains the gems and now has control over the six aspects of existence: Time, Space, Mind, Soul, Reality and Power. Ironically, now that Thanos is in possession of his "Infinity Gauntlet", Death must advise him via an intermediary - she cannot speak directly to him as he
28130-449: The specific inducement, Marvel Comics' writer-editor Stan Lee and artist Jack Kirby ushered in the sub-Silver Age "Marvel Age" of comics with the debut issue of The Fantastic Four . Reportedly, DC dismissed the initial success of Marvel's editorial change until its consistently strengthening sales—albeit also benefiting DC's parent company Independent News, as Marvel's distributor—made it impossible to ignore. This commercial situation
28324-511: The stability of the creative team, who both continued with the title for six full years. In addition, Wolfman and Pérez took advantage of the limited-series option to create a spin-off title, Tales of the New Teen Titans , to present origin stories of their original characters without having to break the narrative flow of the main series or oblige them to double their work load with another ongoing title. This successful revitalization of
28518-490: The stock market in 1961. Despite the official names "National Comics" and "National Periodical Publications", the company began branding itself as "Superman-DC" as early as 1940 and became known colloquially as DC Comics for years before the official adoption of that name in 1977. DC Comics began to move aggressively against what it saw as copyright-violating imitations from other companies, such as Fox Comics ' Wonder Man , which (according to court testimony) Fox started as
28712-559: The story for a younger audience in the four-issue limited series Avengers and the Infinity Gauntlet as part of the Marvel Adventures imprint. He used the basic framework of the story, but purposefully wrote it in a fashion that did not invite comparisons to the original, with which he did not believe he could compete. During the 2015 crossover Secret Wars , a five-issue limited series by Gerry Duggan and Dustin Weaver reused
28906-501: The story would not live up to its hype if readers skipped the lead-in material. Writing for Digital Spy , Hugh Armitage complained about the comic's lack of real consequences, calling it "essentially [...] a really bizarre love story". Aside from its immediate spin-off and sequels, the events of The Infinity Gauntlet have impacted storylines in later comics, including Thanos in 2003, Avengers (vol. 4) in 2011, and Secret Wars in 2016. Several of these later stories have downplayed
29100-461: The story. Comic book stores and the book market both offered a regular edition featuring the cover to The Infinity Gauntlet #1, but comic shops could also order a variant edition with cover art by Starlin. The first issue of The Infinity Gauntlet was included in the initial wave of Marvel's "True Believers" line in April 2015. Consisting solely of reprints offered at a discount price, comic books in this line are meant to introduce newer readers to
29294-701: The success of Superman in Action Comics prompted editors at National Comics Publications (the future DC Comics) to request more superheroes for its titles. In response, Bob Kane and Bill Finger created Batman , who debuted in Detective Comics #27 (May 1939). The period from the late 1930s through roughly the end of the 1940s is referred to by comic book experts as the Golden Age of comic books . It featured extremely large print-runs, with Action Comics and Captain Marvel selling over half
29488-498: The successful Batwoman , Bat-Girl , Ace the Bat-Hound , and Bat-Mite in an attempt to modernize the strip with non-science-fiction elements. Schwartz and Infantino then revitalized Batman in what the company promoted as the "New Look", with relatively down-to-earth stories re-emphasizing Batman as a detective. Meanwhile, editor Kanigher successfully introduced a whole family of Wonder Woman characters having fantastic adventures in
29682-407: The tie-ins for its low-selling titles was "do it or else". Starlin remained uninvolved, allowing writers to choose for themselves which story elements they wished to use. The miniseries was collected in a single softcover edition released in 1992, a time when publishers only collected popular storylines, to coincide with the release of The Infinity War . It featured new cover artwork by Pérez and
29876-425: The time, he indicated he wanted to format it like " The Evolutionary War ", a 1988 crossover spread across the annuals of several continuing series instead of being contained in a limited series. Because of his ties to Thanos, Starlin was invited back to Marvel to write the story. He returned because work for him at DC declined following his controversial Batman story " A Death in the Family " (1988). Inspired by
30070-456: The title and featured similar elements. During initial publication, Tenacity Incorporated offered a licensed black T-shirt featuring cover artwork from the series. It was available exclusively through ads placed in Marvel comics. The front side had the cover artwork from issue four, and the back had the cover artwork from issue three. Although no contemporary toys were created for the series, several Thanos action figures have been created in
30264-471: The title of the 1940s publication ), designed to feature some of the company's best-known characters in stories that eschewed the long and convoluted continuity of the DC Universe. The line began with All-Star Batman & Robin the Boy Wonder and All-Star Superman , and All-Star Wonder Woman and All-Star Batgirl was announced in 2006, but neither of these stories had been released or scheduled as of
30458-564: The title. In 1975, Starlin began writing and illustrating Strange Tales , in which he made significant changes to Adam Warlock and developed the concept of the Infinity Gems . He reintroduced Thanos first as Warlock's ally, then as his opponent in a storyline known as the "Second Thanos War" that ran until 1977. Because of their close publications dates, the two Thanos Wars are sometimes considered to be one storyline. Both are considered "cosmic" stories and led to Starlin being known as
30652-417: The tradition of the earlier underground comics , while others, such as Star Reach , resembled the output of mainstream publishers in format and genre but were published by smaller artist-owned ventures or by a single artist. This so-called " small press " scene (a term derived from the limited quantity of comics printed in each press-run) continued to grow and diversify, with a number of small publishers in
30846-422: The use of non-traditional contractual arrangements, including the dramatic rise of creator-owned projects, leading to a significant increase in critically lauded work (much of it for Vertigo) and the licensing of material from other companies. DC also increased publication of book-store friendly formats, including trade paperback collections of individual serial comics, as well as original graphic novels . One of
31040-489: The various X-Men books led to storylines involving the genocide of superpowered "mutants" in allegorical stories about religious and ethnic persecution. In addition, published formats like the graphic novel and the related trade paperback enabled the comic book to gain some respectability as literature. As a result, these formats are now common in book retail and the collections of US public libraries . DC Comics DC Comics, Inc. (later simply known as DC )
31234-560: The work he had recently read from Wilhelm Reich , Carlos Castaneda , and Roger Zelazny , Starlin wanted to purposely add multiple layers to his characters instead of letting them be one-dimensional. He started writing with the expectation that this would be the last Thanos story "at least for a while" and was midway through the story before deciding to make Thanos an antihero . He began writing Silver Surfer with #34, cover dated February 1990. To organize various plot and character points, Starlin made notes on 3-by-5 cards and pinned them to
31428-401: The writers and artists who had worked for DC without receiving much recognition during the early age of comic books when individual credits were rare. The comics industry experienced a brief boom in the early 1990s, thanks to a combination of speculative purchasing—mass purchase of the books as collectible items, with the intention to resell at a higher value (as the rising value of older issues
31622-415: The years since that include the Infinity Gauntlet either as an accessory or as part of the sculpt, such as the 12 inch Marvel Select toy and the 2 inch Super Hero Squad toy. In 2011, a Marvel Universe toyline two-pack included Thanos, Warlock, an Infinity Gauntlet accessory for Warlock, and a reprint of The Infinity Gauntlet #3. Some toy sets have incorporated the series logo on their packaging, such as
31816-408: Was a cloud with a silver lining, and proved the making of Marvel, allowing the company to concentrate its brightest and best talent on a small number of titles, at a time when its rivals were spreading their creative talents very thin across a huge number of monthly titles. The quality of Marvel's product soared in consequence, and sales soared with it. While the creators of comics were given credit in
32010-412: Was alienating much of his company's creative staff with his authoritarian manner and major talents there went to DC like Roy Thomas , Gene Colan , Marv Wolfman , and George Pérez . In addition, emulating the era's new television form, the miniseries while addressing the matter of an excessive number of ongoing titles fizzling out within a few issues of their start, DC created the industry concept of
32204-464: Was also a rise in conservative values with the election in 1952 of Dwight Eisenhower . The Comics Code Authority, a self-censoring body founded to curb the juvenile delinquency alleged to be due to the crime and horror comics, has often been targeted as the culprit, but sales had begun to drop the year before it was founded. The major publishers were not seriously harmed by the drop in sales, but smaller publishers were killed off: EC (the prime target of
32398-453: Was also acting at the time, and that it was a bigger contributor to the scheduling problems than the comic workload. When it became clear Pérez would not be able to meet the deadline for the fourth issue, DeFalco asked regular Silver Surfer penciler Ron Lim to complete issue #4. DeFalco suggested to Pérez that he let Lim finish the rest of the series, and Pérez agreed. Pérez understood the decision, and later said he felt Lim should have been
32592-444: Was charging fifteen cents. At this time, the senior DC staff were reportedly unable to explain how this small publishing house was achieving its increasingly threatening commercial strength. For instance, when Marvel's product was examined in a meeting, the emphasis on more sophisticated character-based narrative and artist-driven visual storytelling was apparently overlooked. Instead, superficial reasons were put forward to account for
32786-399: Was derived from folding one sheet of Quarter Imperial paper (15 in × 11 in or 380 mm × 280 mm), to print 4 pages which were each 7 + 1 ⁄ 2 by 11 inches (190 mm × 280 mm). This also meant that the page count had to be some multiple of 4. In recent decades, standard comics have been trimmed at about 6.625 x 10.25 inches. The format of
32980-447: Was enhanced with a foil logo. Later printings of this edition had alternate cover artwork from different artists and no enhancement. The suggested retail price was $ 19.95, five dollars more than the total retail cost of the individual issues it contained. In June 2006, Marvel issued a second softcover collected edition to coincide with Keith Giffen and Andrea Di Vito 's Annihilation , another cosmic-level crossover starring Thanos and
33174-628: Was featured in Detective Comics No. 20 (October 1938). This character is known to be the first masked vigilante published by DC. An unnamed "office boy", retconned as Jimmy Olsen 's first appearance, was revealed in a Superman story by Siegel and Shuster in Action Comics No. 6 (November 1938). Starting in 1939, Siegel and Shuster's Superman was the first comic-derived character to appear in other formats, later featuring in his own newspaper comic strip , which first introduced his biological parents Jor-El and Lara . All-American Publications' debut comic series, All-American Comics ,
33368-740: Was first named in a Superman newspaper strip around November 1939. Doll Man was the first superhero to be produced by Quality Comics , which DC now owns. Fawcett Comics was formed around 1939 and became DC's original competitor company over the next decade. At the end of 1944, All-American titles began using its own logo to distinguish it from the National comics. All-American Publications , an affiliate concern co-owned by Gaines and Liebowitz, merged with Detective Comics, Inc. on September 30, 1946, forming National Comics Publications . The previous year, in June 1945, Gaines had allowed Liebowitz to buy him out and had retained only Picture Stories from
33562-521: Was first published in April 1939. The series Detective Comics made history as being the first to feature Batman —a Bob Kane and Bill Finger creation—in issue No.27 (March 1939) with the request of more superhero titles. Batman was depicted as a masked vigilante who wore a caped suit known as the Batsuit and drove a car that was later referred to as the Batmobile . The Batman story also included
33756-411: Was followed by two immediate sequels, The Infinity War (1992) and The Infinity Crusade (1993). The story's events continued to be referenced in other Marvel comics for decades. The Infinity Gauntlet remained popular among fans, warranting multiple reprint editions and merchandise, with its themes and plot elements adapted into video games and animated cartoons. Most notable among later adaptations
33950-581: Was forced out after the first year. Shortly afterwards, Detective Comics, Inc. purchased the remains of National Allied (also known as Nicholson Publishing) at a bankruptcy auction and absorbed it. Meanwhile, Max Gaines formed the sister company All-American Publications in 1939. Detective Comics, Inc. soon launched a new anthology title called Action Comics ; the first issue , cover dated June 1938, featured new characters such as Superman by Siegel and Shuster, Zatara by Fred Guardineer , and Tex Thompson by Ken Finch and Bernard Baily . Considered as
34144-418: Was highlighted by Marvel's superior sell-through percentage numbers which were typically 70% to DC's roughly 50%, meaning that DC's publications were barely making a profit after returns from the distributors were factored in, while Marvel was making a healthy profit by comparison. Also in 1961, both DC and Marvel increased their cover price from ten cents to twelve cents, while the rival publisher Dell Comics
34338-487: Was his editor as well. Anderson passed the information to Starlin, who called Pérez and asked him to pencil The Infinity Gauntlet . After working out the terms with Starlin and Anderson, Pérez agreed to the job. In a 1991 interview, Pérez speculated that he was asked because Silver Surfer and The Thanos Quest penciller Ron Lim was too busy. Although Pérez had been a writer as well as an artist at DC, he agreed to work from full scripts on The Infinity Gauntlet because he
34532-457: Was in response to Marvel's efforts to market their superhero line to college-aged adults. Infantino also recruited major talents such as ex-Marvel artist and Spider-Man co-creator Steve Ditko , and promising newcomers Neal Adams and Denny O'Neil , and he replaced some existing DC editors with artist-editors, including Joe Kubert and Dick Giordano , to give DC's output a more artistic critical eye. In 1967, National Periodical Publications
34726-436: Was no longer listing Infinity Gauntlet in its monthly price guide. The first edition of the paperback collection saw its last printing in 1999. The iconography of the gauntlet remained popular, however. When Marvel partnered with fellow Disney subsidiary ESPN to create promotional images for the 2010–11 NBA season , the October 22, 2010 issue of ESPN: The Magazine included an advertisement showing Kobe Bryant wearing
34920-417: Was not familiar with the current state of Marvel's characters. From the start, Pérez found this to be "a little aggravating, unnerving" because of the limits it placed on him. Starlin gave Pérez a suggested layout with each script to use as a reference, but Pérez ignored them with Starlin's blessing. He exercised this freedom by giving some scenes more space, even moving some scenes to different pages. Early in
35114-406: Was not impressed by the other writer's work, so he wrote Warlock into his Silver Surfer story. Again, Starlin and Anderson planned to conclude the story in the pages of Silver Surfer , but the sales of The Thanos Quest were high enough to warrant another spin-off. After Silver Surfer #50, the plot moved to The Infinity Gauntlet . Because of the time required to write the double-length issues of
35308-513: Was one of their top ten sellers for the month of its release. When Capital City released their top 100 best selling single issues of 1991, Infinity Gauntlet issues fell between the 42nd and 64th positions. Aside from the first issue of The Punisher War Zone , all of the higher ranked entries were issues of Spider-Man , Robin II: The Joker's Wild! , or the X-Men franchise. Wizard , a comic magazine known for embracing speculation in
35502-470: Was plagiarized by Stan Lee to create The X-Men . There was also the young Jim Shooter who purposely emulated Marvel's writing when he wrote for DC after studying both companies' styles, such as for the Legion of Super-Heroes feature. In 1966, National Periodical Publications established its own television arm, led by Allen Ducovny, to develop and produce TV projects, with Superman TV Corporation handling
35696-456: Was purchased by Kinney National Company , which purchased Warner Bros.-Seven Arts in 1969. Kinney National spun off its non-entertainment assets in 1972 (as National Kinney Corporation ) and changed its name to Warner Communications Inc. In 1970, Jack Kirby moved from Marvel Comics to DC, at the end of the Silver Age of Comics , in which Kirby's contributions to Marvel played a large, integral role. As artist Gil Kane described: Jack
35890-566: Was released independently of the set at the same time. A deluxe paperback was released in February 2019. It contained the miniseries and additional content discussing the creation of the series. Resurrected by Mistress Death to correct a perceived imbalance between life and death, the Mad Titan Thanos first encounters the Silver Surfer, and subsequently fakes his own death to proceed without interference. Thanos decides to reacquire
36084-441: Was renewed interest in The Infinity Gauntlet . This was further heightened in October 2014 when the title of the third and fourth Avengers films were revealed to be Infinity War – Part I and Infinity War – Part II . As the 2018 release of Infinity War neared, several comic news websites produced articles explaining the storyline and speculating on which elements would be included in the adaptation. The renewed attention from
36278-629: Was the " Infinity Saga " of the Marvel Cinematic Universe , which incorporated elements of the original comic story into a saga that spanned across almost two dozen connected films. Artist and character creator Jim Starlin introduced Thanos , the antagonist for the storyline, in Iron Man #55 (Feb. 1973). After providing artwork for Captain Marvel #24-25 (Jan. 1973 & March 1973), Starlin co-wrote #26 (May 1973) with Mike Friedrich , which featured Thanos (albeit in shadow) on
36472-624: Was the cover feature on Comics Interview #94 in March 1991, which included an 8-page interview with Pérez, and Starlin was interviewed about the series in Comics Scene #19 in June 1991. Marvel initially planned to release a new issue every two weeks, but deadline problems caused it to be released monthly. Issues had cover dates between July and December 1991. Each one was available in both comic specialty stores and newsstand outlets , which included supermarkets and department stores. Although
36666-475: Was the introduction of the fictional mansion known as Wayne Manor first seen in Detective Comics No. 28 (June 1939). The series Adventure Comics followed in the footsteps of Action Comics and Detective Comics by featuring a new recurring superhero called Sandman who first appeared in Adventure Comics No. 40 (July 1939). Action Comics No. 13 (June 1939) introduced
36860-417: Was the single most influential figure in the turnaround in Marvel's fortunes from the time he rejoined the company ... It wasn't merely that Jack conceived most of the characters that are being done, but ... Jack's point of view and philosophy of drawing became the governing philosophy of the entire publishing company and, beyond the publishing company, of the entire field ... [Marvel took] Jack and use[d] him as
37054-464: Was thought to imply that all comics would rise dramatically in price)—and several storylines gaining attention from the mainstream media. DC's extended storylines in which Superman was killed , Batman was crippled , and Green Lantern turned into the supervillain Parallax , resulted in dramatically increased sales. However, the increases were temporary, and sales dropped off as the industry went into
37248-421: Was to convince Bill Sarnoff, the head of Warner Publishing, to keep DC as a publishing concern, as opposed to simply managing their licensing of their properties. With that established, DC had attempted to compete with the now-surging Marvel by dramatically increasing its output and attempting to win the market by flooding it. This included launching series featuring such new characters as Firestorm and Shade,
37442-449: Was unlike many comic book series before it. While DC Comics is now primarily associated with superhero comics , the genres in the first anthology titles consisted of funnies , Western comics , and adventure-related stories. The character Doctor Occult —created by Jerry Siegel and Joe Shuster in December 1935 and included in issue No. 6 of New Fun Comics —is considered to be the earliest recurring superhero created by DC that
37636-402: Was writing Silver Surfer and one of his storylines involved the Infinity Gems and Mistress Death . He asked to do a follow-up story in which Mistress Death uses Thanos to get revenge on her enemies, but editor-in-chief Tom DeFalco did not know who Thanos was. After the character was explained to him, DeFalco liked the idea so much he wanted to save it for a big summer crossover instead. At
#385614