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100-515: The agency is part of the WPP Group global agency network. It provides services in five areas: growth and innovation; advertising, brand and content; public relations and influence; experience; and health. It also operates a strategy division Ogilvy Consulting. The agency was founded in London in 1850, when Edmund Charles Mather began an advertising agency on Fleet Street . By the 1860s, Mather had

200-510: A Swedish cook stove , Francis composed letters in Greek to appeal to British public schools , the appliance's best sales leads. Francis also helped his younger brother, David Ogilvy , secure a position as an AGA salesman. The younger Ogilvy was so successful at selling the cooker, he wrote a sales manual for the company in 1935 called "The Theory and Practice of Selling the Aga Cooker". It

300-406: A blog as the fictional character Barry Scott, advertising mascot for Reckitt's cleaning fluid Cillit Bang , as a viral marketing platform. In October of that year blogger Tom Coates wrote an emotional post to his own blog about his long-estranged father. Among the expressions of condolences and sympathy in the post's comment section was one from a user identifying themselves as Barry Scott, with

400-478: A joint venture with The Carlyle Group , allowing for the continuation of operations at the Philadelphia refinery, and temporarily saving over 800 jobs. However, on January 22, 2018, the joint venture, named Philadelphia Energy Solutions, filed for bankruptcy . The bankruptcy announcement was followed by a damaging fire on June 21, 2019, which occurred at the 30,000 bpcd alkylation unit . The explosion of

500-573: A public company via an initial public offering on the New York Stock Exchange . Sunoco ranked 39th among United States corporations in the value of World War II production contracts. Sun expanded internationally following the war. Its first Canadian refinery was built in 1953 in Sarnia, Ontario , home to a burgeoning new petrochemical industry . Sun established a facility at Venezuela's Lake Maracaibo in 1957, which produced over

600-491: A receivership auction . Spindletop oil was then shipped to the company's Marcus Hook, Pennsylvania , refinery. Pew's sons, J. Howard Pew and Joseph N. Pew, Jr. would take over the company after their father's death. With a growing portfolio of oil fields and refineries, Sun opened its first service station in Ardmore, Pennsylvania , in 1920. In 1922, it changed its name back to Sun Oil Company and, in 1925, it became

700-541: A 50 percent ownership joint venture with Energy Transfer on the J.C. Nolan diesel fuel pipeline that connects west Texas to the Gulf Coast. On January 18, 2019, Sunoco LP announced the execution of a definitive asset purchase agreement with Attis Industries, Inc. for the sale of Sunoco LP's ethanol plant, including the grain malting operation in Fulton, New York. In 2021, the company expanded its midstream footprint with

800-447: A U.S. branch called Mather & Abbott at 335 Broadway, New York City. After Mather's death in 1886, his son, Harley Lawrence Mather, partnered with Herbert Oakes Crowther, and the London agency became known as Mather & Crowther. The agency pioneered newspaper advertising, which was in its infancy, due to a loosening of tax restrictions; and educated manufacturers about the efficacy of advertising while producing "how-to" manuals for

900-491: A billion barrels (160,000,000 m ) before the operation was nationalized in 1975. In 1956, Sunoco introduced "Custom–Blended" fuel pumps, an innovation that allowed customers of Sunoco service stations to choose from several octane ratings through a single pump. Sunoco stations offered as many as eight grades of "Custom–Blended" fuels from its "Dial A Grade/Blend Selector" pumps ranging from subregular Sunoco 190 to Sunoco 260 and super-premium grade of 102 octane. The Sunoco 260

1000-521: A convenience store and wholesale distributor operator, was purchased by Sunoco LP in October 2016, adding an additional 90 million gallons of fuel to its distribution business. Sunoco diversified its portfolio in August 2016 with the acquisition of Emerge Energy Services LP, entering into the business of processing transmix fuels. In April 2017, Sunoco introduced at all of its stations Sunoco UltraTech,

1100-667: A cracked pipe. Sunoco claimed their systems did not detect the leak; the leak was reported by a hiker in the Wildlife Refuge. Afterwards, the company installed advanced leak detection systems while removing the defective joints on this and associated pipelines. In 1993, Sunoco became the first Fortune 500 company to endorse the CERES principles ( Coalition for Environmentally Responsible Economies ). The 10–point conduct code includes public reporting of environmental record. On April 4, 1991, Pennsylvania U.S. Senator H. John Heinz

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1200-473: A fee basis rather than the traditional commission model and became one of the first major advertising agencies to do so. In reaction to the growth of international advertising , Ogilvy, Benson & Mather formed an equal partnership with Mather & Crowther in November 1964. Under the terms of the partnership, the two agencies became subsidiaries of a new parent company called Ogilvy & Mather, which

1300-622: A fire destroyed the Northampton factory, so production was restarted at Burntwood in Staffordshire. On 25 November 2004 WPP closed the Burntwood factory, and stopped manufacturing Picquotware; all assets were sold on 14 December 2004. In the 1980s, WPP began its strategy of growth via acquisitions. In later years, WPP regularly acquired dozens of companies annually. In January 1987, the company acquired Scott Stern Associates, at

1400-561: A heart attack while in the office in May 2013. The claims were not confirmed. Four years later, a similar event occurred with a young staffer in the Philippines. In June 2015, Young announced he would retire as both Worldwide chairman and CEO to take the position of warden at his alma mater, New College at Oxford University. In January 2016, John Seifert was named CEO of the agency. In November 2017, according to reports, Ogilvy & Mather won

1500-502: A high-detergent fuel blend that met Top Tier standards. Sunoco UltraTech contains the same detergent level as the fuel Sunoco makes for NASCAR . In January 2018, the company sold 1,030 retail stores to 7-Eleven and agreed to supply 2.2 billion gallons of fuel to 7–Eleven convenience stores annually for 15 years. This included Sunoco's contract to the service plazas along the Pennsylvania Turnpike . Sunoco LP announced

1600-436: A joint venture between Ogilvy & Mather and Hogarth Worldwide formed in 2015. Neo@Ogilvy was a unit of the agency that offered digital media services to all of Ogilvy & Mather's disciplines. As of 2013, sales activation and shopper marketing were administered through Geometry Global, a unit formed through the merger of several WPP agencies, including what was previously known as OgilvyAction. In 2018, Ogilvy PR Australia

1700-455: A link back to Cohn & Wolfe's in-character blog as Barry Scott. Offended by the apparent use of his blog comments on such a personal post as a spam advertising venue, Coates traced the comment's originating IP address through addresses owned by Young & Rubicam and back to Reckitt. Reckitt initially denied responsibility for the message, but wrote Coates an apology acknowledging the message's inappropriateness, and Cohn & Wolfe issued

1800-570: A long-term take or pay fuel supply agreement with 7-Eleven to generate consistent earnings and cash flows. Joseph Kim is the current Chief Executive Officer. As of 2024, the company distributes over 8 billion gallons of fuel across more than 40 U.S. states and territories, making it one of the largest independent fuel distributors in the United States. The partnership was known as Sun Company, Inc. from 1886 to 1920 and 1976 to 1998, and as Sun Oil Co. from 1920 to 1976. (The Sunoco name

1900-629: A major agency. Lazarus further developed Beer's brand stewardship approach by introducing "360-degree branding", the idea of communicating a brand message at every touchpoint the brand has with people. David Ogilvy died at age 88 in the Château de Touffou , his home, in July 1999. Ogilvy purchased the Federalist Group, a Republican lobbying firm, in 2005. The Federalist Group subsequently changed its name to Ogilvy Government Relations. The firm

2000-618: A majority stake in Kantar . By selling a majority stake of Kantar to Bain Capital , WPP is believed to have generated $ 3.1 billion to help pay down debt. Read also sold the original Wire and Plastic Products company that Sorrell had purchased to create his business empire. The sale of 60% of the shares in Kantar was completed in December 2019. $ 1.9bn was used to reduce WPP's debt, and $ 1.2bn

2100-457: A reputation for "quality" advertising, which was defined by its use of well-researched "long copy ", large photographs, and clean layouts and typography . Ogilvy believed advertising's purpose was to sell through information and persuasion, as opposed to entertaining. That same year, the agency nearly doubled in size after winning the Shell Oil account. The agency agreed to work for Shell on

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2200-451: A statement of remorse for their misuse of the "experimental" blog which they then ceased operating. The controversy and its fallout led to further discussions among the blogger community as well as the advertising industry on the ethical issues surrounding blogs being "operated" by fictional characters for the purposes of advertising without being clearly labeled as such, and the extent to which those blogs should be allowed to participate in

2300-658: A subsidiary of Marathon Petroleum , sold 193 convenience stores to Sunoco. It also acquired many service stations from Coastal Petroleum. In 2004, Sunoco replaced the ConocoPhillips ' 76 brand as the Official Fuel of NASCAR . After ConocoPhillips abandoned the marketing of the Mobil brand name in the Washington, D.C. area, Sunoco purchased these rights, converted Maryland and Virginia Mobil stations to

2400-592: A wholesale motor fuel distribution business serving the northeast United States. In 2015, Aloha Petroleum, Ltd. acquired stores including a Subway in Hawaii. In June 2016, Sunoco LP purchased Valentine Convenience stores, consisting of 18 locations selling more than 20 million gallons of fuel, as well as Texas–based Kolkhorst Petroleum, Inc. Kolkhorst operated 14 convenience stores under the Rattler's brand and distributed more than 46 million gallons of fuel. Denny Oil,

2500-783: A year, Ogilvy presented 32 "basic rules of good advertising" to Mather & Crowther. Over the next ten years, Ogilvy worked in research at the Gallup polling company, worked for British Intelligence during World War II , and then spent a few years farming among the Amish community in Pennsylvania . In 1948, David Ogilvy proposed that Mather & Crowther and another U.K. agency, S.H. Benson , partner to create an American advertising agency in New York City to support British advertising clients. The agencies each invested US$ 40,000 in

2600-404: Is a WPP-owned production company. WPP's shopper marketing promotions company is PEP, LLC (formerly Promotion Execution Partners). WPP-owned brand consultancies include Superunion (a combination of Brand Union , Lambie-Nairn , and three other brand consulting businesses) and Landor . In 2005 advertising agency Cohn & Wolfe (later merged into WPP) was contracted by Reckitt to operate

2700-619: Is a condensation of SUN Oil COmpany.) The partnership began as The Peoples Natural Gas Company in Pittsburgh, Pennsylvania . In 1886, its partners – Joseph Newton Pew , Philip Pisano, and Edward O. Emerson – decided to expand their fuel business with a stake in the new oil discoveries in Ohio and Pennsylvania . Four years later, the growing enterprise became the Sun Oil Company of Ohio. Sun Oil diversified quickly and became active in

2800-455: Is considered the world's biggest advertising agency group. WPP focuses on communications, experience, commerce, and technology. Headquartered in London, England, WPP has approximately 130,000 employees throughout its portfolio of businesses across more than 100 countries, as of 2018. WPP's notable advertising agency company holdings include Grey , Ogilvy , VMLY&R , and Wunderman Thompson . The XM Gravity Indonesia subsidiary company

2900-545: Is known for lobbying against climate change mitigation efforts on behalf of some of the biggest oil and chemical groups in the world. In 2005, Shona Seifert and Thomas Early, two former directors of Ogilvy & Mather, were convicted of one count of conspiring to defraud the government and nine counts of filing false claims for Ogilvy, over-billing for advertising work done for the United States Office of National Drug Control Policy (ONDCP) account. The agency

3000-609: Is one of the "Big Four" agency companies, alongside Publicis , The Interpublic Group of Companies , and Omnicom Group . WPP has a primary listing on the London Stock Exchange , and is a constituent of the FTSE 100 Index . On 14 April 2018, Martin Sorrell retired 33 years after founding the company, following allegations of bullying and sexual indescretions, and Roberto Quarta was appointed chairman . Mark Read

3100-582: The DX brand in several midwestern states, and included several refineries. Its Tulsa refinery was operated by Sun until its sale in June 2009 to Holly Corporation of Dallas. This move expanded Sun's marketing area into the mid–continent region. Sun Oil continued marketing its petroleum products under both the Sunoco and DX brands through the 1970s and into the 1980s. In the late 1980s, Sun began rebranding DX stations in

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3200-612: The Ministry of Information and Communications for advertising products on YouTube and Facebook in a manner which breached Vietnam's strict laws on cross-border advertising. The legislation is designed to combat offensive material which is intended to damage the Communist Party of Vietnam and the Government of Vietnam . WPP had committed various advertising violations, including inserting advertisements into intervals in

3300-470: The Turespaña account, worth two million euros. Similar to other advertising, marketing, and public relations agencies in the years leading up to 2017–2018, Ogilvy has seen an influx of advertisers and publishers establishing in-house creative teams, and an industry-wide increase in emphasis on digital media ad buying. Over the years, Ogilvy responded to changing demands by creating numerous businesses; and

3400-608: The 1960s. In the 1950s, Ogilvy was hired to increase business in Puerto Rico . The agency created a coupon for businesses that laid out tax advantages of establishing a presence on the island. Approximately 14,000 businesses mailed in the coupon and the territory's foreign industry increased. Following this, David Ogilvy helped Puerto Rico's governor establish and advertise the Casals Festival of Music . The agency created ads using visually captivating images to position

3500-639: The 1960s. The agency launched the company's "Do You Know Me" campaign in 1974, which focused on the prestige of carrying an American Express card. Each advertisement described the accomplishments of semi-recognizable celebrities who used the card, with their identities being revealed at the end. The campaign emphasized that even if a person was not immediately recognizable, their American Express credit card would be. The campaign ran until 1987. A campaign called "Portraits", which followed "Do You Know Me", showed card-carrying personalities such as Tip O'Neil and Ella Fitzgerald engaged in leisure activities. The campaign

3600-538: The Chinese drama series Flight to You which depicted the disputed U-shaped line . Sunoco Sunoco LP / s ə ˈ n oʊ k oʊ / is an American master limited partnership organized under Delaware state laws and headquartered in Dallas, Texas . Dating back to 1886, the company has transitioned from a vertically integrated energy company to a distributor of fuels and operator of midstream services. It

3700-554: The Hathaway Shirt", an advertisement created for C. F. Hathaway Company , was first published in The New Yorker . It immediately increased sales for the company, and more ads followed. Each ad featured George Wrangel, a middle-aged man with a moustache and an eye patch. The eye patch was a prop found by David Ogilvy to give the ad what he called "story appeal". Ambassador Lewis Douglas , who wore an eye patch, inspired

3800-749: The Interactive Marketing Group and became the first major agency to establish an interactive capability. In December 1983, David Ogilvy retired as Creative Head. In 1985, Ogilvy & Mather International was renamed as the Ogilvy Group Inc. The group included three divisions: Ogilvy & Mather Worldwide, a new name for all Ogilvy & Mather offices including Ogilvy & Mather Direct and Ogilvy & Mather Public Relations; Scali McCabe Sloves Group; and several independent associate agencies, such as Cole & Weber. Kenneth Roman , president of Ogilvy & Mather United States,

3900-651: The Marcus Hook facility. The Marcus Hook facility, founded in 1902 and covering 781 acres, was dedicated exclusively to the processing of light sweet crude oil ; this processing focus combined with volatility in crude oil prices are considered contributing factors to both this refinery's closure and Sunoco's exit from the refinery business. In 2012, Sunoco demolished its Eagle Point refinery complex in West Deptford Township, New Jersey , which had been idle since 2010. In September 2012, Sunoco formed

4000-646: The Midwest to the Sunoco brand, but by the early 1990s, they pulled out of virtually all areas in the southeastern U.S. and west of the Mississippi, resulting in the closing and rebranding of service stations and jobbers to other brands in those areas, notably Sinclair in Oklahoma and Kerr-McGee in Arkansas. With increased diversification, Sun Oil Company was renamed Sun Company in 1976. In 1980, Sun acquired

4100-736: The Permian Basin. The joint venture now operates more than 5,000 miles of crude oil and water gathering pipelines along with crude oil storage capacity of over 11 million barrels. Energy Transfer holds a 67.5% interest in the joint venture, with Sunoco LP holding the remaining 32.5% interest. In August 2024, the company acquired a liquid fuels terminal in Portland, Maine. As of 2024, Sunoco still operates 76 retail locations, all of which are located in New Jersey and Hawaii (branded as Aloha Petroleum, Ltd. ). Sunoco has exclusive deals as

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4200-1088: The Sunoco brand, bringing the A–Plus convenience store with them – prior to this, these stations had convenience stores under the Circle K or On the Run brands. In September 2009, Sunoco sold its retail heating oil and propane distribution business to Superior Plus for $ 82.5 million in cash. In Canada, the Sunoco brand was licensed for the Ontario retail fuel station operations of Suncor Energy until 2010. Following Suncor's acquisition of Petro-Canada , all Canadian Sunoco outlets were converted to Petro–Canada branding, except for one location in Port Colborne, Ontario . In December 2010, Sunoco sold its refinery in Toledo, Ohio , to PBF Energy, Inc. for $ 400 million. Effective September 6, 2011, Sunoco announced that it would exit

4300-473: The U.S. oil and gas properties of Texas Pacific Oil Company, Inc. , a subsidiary of The Seagram Company Ltd , for U.S.$ 2.3 billion – the second largest acquisition in U.S. history to that date. Through the 1980s, Sun developed oil interests in the North Sea and offshore China and expanded its holdings in both oil and coal with additional U.S. business acquisitions. In 1983, Sun Oil launched Sunoco ULTRA 94,

4400-607: The US. Many of WPP's constituent agencies use Microsoft Windows , and the organisation was among those hit by the 2017 cyberattacks on Ukraine , with some staff's computer access limited to webmail only as much as ten days later. WPP merged Burson-Marsteller with Cohn & Wolfe to become BCW (Burson Cohn & Wolfe) in February 2018. In April 2018, Martin Sorrell retired after 33 years, following allegations of personal misconduct and misuse of company assets. Sorrell has denied

4500-409: The ability to directly advertise on tech platforms, and competition with consultancies. While WPP had previously outperformed other companies in the industry, its growth slowed starting in 2017 and its market value dropped in 2018. Critics said WPP needed to become "nimbler" and "leaner". At the time, many WPP agencies operated mostly independently and competed for accounts. In late 2018, Read said

4600-484: The acquisition of NuStar Energy LP for $ 7.3 billion. As reported by J.P. Morgan analysts, the acquisition “represented a transformative shift in strategy to a more diversified and vertically integrated business.” Assets added in the acquisition included a network of approximately 9,500 miles of pipeline and 63 terminals. In July 2024, Sunoco LP announced the formation of a joint venture with Energy Transfer to combine their crude oil and produced water-gathering assets in

4700-488: The agency acquired in 2022 included automobile manufacturer Audi of America (May). One of the agency's first accounts was Guinness , which tasked it with introducing the beer to an American audience. In 1950, "The Guinness Guide to Oysters" appeared as a magazine advertisement that listed nine kinds of oysters and their characteristics. The advertisement was successful; and several other pairing guides, including those on birds and cheeses, followed it. In 1951, "The Man in

4800-617: The agency being named Cannes Lions "Network of the Year" from 2011 to 2015. In 2010, the agency established OgilvyRED, a specialty strategic consultancy. In June 2013, OgilvyAction, the agency's activation unit, merged with other WPP-owned properties—G2 Worldwide and JWTAction—to form Geometry Global, an activation network that operates in 56 markets. Ogilvy's production division, RedWorks Worldwide, merged with production company Hogarth Worldwide , forming Hogarth & Ogilvy in March 2015 to serve

4900-524: The agency focused on a "Twin Peaks" strategy of producing advertisements that are equally creative and effective. New business was also Young's priority. Young promoted Tham Khai Meng, his creative partner in the Asia-Pacific division, as Worldwide Chief Creative Officer in 2009. Tham laid out a five-year plan to improve the agency's performance at Cannes. According to Adweek , Tham's efforts resulted in

5000-573: The agency four clients that had small advertising budgets and were relatively unknown in the United States: Wedgwood China, British South African Airways , Guinness , and Bovril . Hewitt, Ogilvy, Benson, & Mather's first account was securing magazine advertising space for Wedgwood. The agency had its first successful ad with Ogilvy's concept "The Guinness Guide to Oysters", which was followed by several other similar food and Guinness pairing guides. The first large client

5100-592: The agency's offices. Ogilvy Pride was formed in the agency's London office in 2015 as an LGBT practice. Company leadership said Ogilvy became too complicated with these individual units. CEO John Seifert launched the company's "re-founding" in June 2018, during which the company changed its name from Ogilvy & Mather to Ogilvy, restructured, and rolled out a new, unified brand and logo to simplify its services. All but one of Ogilvy's sub-brands were wrapped into one: Ogilvy. The company retained its separate strategy division, but renamed it to Ogilvy Consulting. In June 2020,

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5200-553: The agency, resulted in Ogilvy's resignation in 1953. The agency's backers supported Ogilvy, leading to Hewitt's resignation and the agency reopening as Ogilvy, Benson & Mather in 1954. Ogilvy hired retired Benton & Bowles executive Esty Stowell in 1956 to handle operations and non-creative functions. During the 1950s, Ogilvy, Benson & Mather became known for its successful campaigns, which David Ogilvy called "big ideas". The agency, mainly under Ogilvy's creative direction, built

5300-611: The alkylation unit triggered a massive fireball and caused nearby homes to shake. A few days later, on June 26 the refinery complex announced it would cease operations and shut down. In 2014, Sunoco was one of 50 companies sued by Pennsylvania, which alleged that the companies polluted waters with MTBE , a fuel additive. In 2000, Sunoco leaked 190,000 gallons of oil into the John Heinz National Wildlife Refuge at Tinicum in Pennsylvania through

5400-410: The allegations. Chairman Roberto Quarta was temporarily named executive chairman. In September 2018, Mark Read, who was the global CEO of Wunderman, was named CEO. In the late 2010s, the advertising industry faced significant challenges. Changes in the industry landscape included financial pressure on global clients, in particular fast-moving consumer goods clients, companies taking work in-house,

5500-490: The car. The resulting advertisement featured the headline "At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock", which Ogilvy took, giving credit, from a journalist's review. The rest of the copy outlined 11 of the car's distinguishing features and benefits. The advertisement became one of Ogilvy's most famous. Ogilvy joked that the ad "sold so many cars we dare not run it again". American Express had been an Ogilvy & Mather client since

5600-593: The combined retail and marketing assets of Sunoco and Susser Holdings to Sunoco LP. In Texas, Sunoco replaced Valero at the Stripes locations; Stripes and A–Plus remained separate brands. Also in 2014, Sunoco LP acquired Aloha Petroleum, Ltd. , a retail and wholesale fuel business with six terminals in Hawaii . Additionally, Sunoco LP purchased eight Pico convenience stores in south central Texas. In December 2015, Sunoco LP completed its acquisition of Alta East, Inc.,

5700-610: The company announced that Andy Main would be succeeding John Seifert as CEO. He restructured Ogilvy's services under five core business units: Advertising, Experience, Public Relations, Health, and Consulting. Notable clients the agency acquired in 2021 included vodka brand Absolut (March), car rental holding company Enterprise Holdings (April), The New York Philharmonic (July), TD Bank Group (September), World of Hyatt (May), US agency Federal Emergency Management Agency (October), and Coca-Cola (November). In September 2022, Devika Bulchandani replaced Main as CEO. Notable clients

5800-682: The company completed the acquisition of 16 refined product terminals located across the East Coast and Midwest from Zenith Energy. In January 2024, Sunoco announced the sale of 204 convenience stores in New Mexico, Oklahoma, and West Texas to 7-Eleven for $ 1.0 billion. On March 13, 2024, Sunoco LP announced its acquisition of Zenith Energy Netherlands Amsterdam B.V., which included liquid fuels terminals in Amsterdam, Netherlands, and Bantry Bay, Ireland. On May 3, 2024, Sunoco LP closed on

5900-522: The company had grown "unwieldy with too much duplication". He instituted a plan to reposition WPP as a "creative transformation company" and make its offer simpler. Read emphasized the importance of technology and also merged several WPP agencies: J. Walter Thompson merged with Wunderman to create Wunderman Thompson and Y&R merged with VML to create VMLY&R. Within Read's first year as CEO, he trimmed WPP by selling more than 30 subsidiaries, including

6000-707: The company paid £27m in UK corporation tax, compared to what the newspaper "might expect" based on reports of the firm making 15% of its profit in the UK, of around £126m. In 2012, the Indian broadcasting NDTV filed a lawsuit against Television Audience Measurement (TAM), a joint venture of the former competitors Nielsen and Kantar Media Research which for years has provided the only TV audience measurement system in India. The lawsuit alleged that viewership data were manipulated in favor of broadcasters willing to provide bribes. WPP Plc

6100-588: The company's logo. WPP Group WPP plc is a British multinational communications , advertising , public relations , technology, and commerce holding company headquartered in London , England. It is the world's largest advertising company, as of 2023. WPP plc owns many companies, which include advertising, public relations, media, and market research networks such as AKQA , BCW , CMI Media Group, Essence Global , Finsbury , Grey , Hill & Knowlton , Mindshare , Ogilvy , Wavemaker , and VML . It

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6200-692: The completion of the acquisition of the refined terminaling business from American Midstream Partners, LP on December 20, 2018. On April 2, 2018, Sunoco announced the completion of the conversion of its 207 retail sites located in central west Texas, Oklahoma, and New Mexico markets to a single commission agent, Cal's Convenience, Inc. That month also saw the acquisition of Superior Plus Energy Services, adding three terminals and approximately 200 million gallons to Sunoco LP's wholesale fuels business. Additional 2018 acquisitions included Sandford Energy, LLC. in August, BRENCO Marketing Corp. in October, and Schmitt Sales, Inc. in December. In 2019, Sunoco LP announced

6300-601: The concept. To familiarize Americans with Schweppes , the agency created a spokesman named Commander Whitehead. Edward Whitehead , who was the company's president, was introduced as the Commander in a 1952 advertisement, which showed him arriving in New York with a briefcase labeled as the secrets of Schweppes. The campaign resulted in Schweppes becoming the standard tonic used in the country. The campaign continued into

6400-466: The construction of a terminal in Brownsville, Texas along with the purchase of Cato Incorporated, with a terminal in Maryland, and NuStar Energy LP, with eight terminals in Illinois, Maryland, Florida, New Jersey, and Virginia. In 2022, Sunoco acquired Gladieux Capital Partners, LLC, a transmix plant in Indiana that included a wholesale fuel business, and Peerless Oil & Chemicals, a terminal and wholesale fuel business in Puerto Rico. In May 2023,

6500-449: The crude oil refining business and seek to sell its Philadelphia and Marcus Hook, Pennsylvania refineries by mid-2012. The company has said that its cost for exiting the refining business could be as high as $ 2.7 billion. According to one report, the company had lost some $ 800 million on refining operations since 2009; an earlier report provided a figure of $ 772 million. On December 1, 2011, Sunoco announced it would accelerate closure of

6600-402: The entire global account of information technology corporation IBM for the agency. Worth an estimated $ 500 million in billings, it was the largest account shift in the history of advertising. After four years, Beers stepped down as CEO. Lazarus, a 23-year veteran of the agency, was appointed CEO in 1996 and became chairman the next year. It was the first time a woman succeeded another woman at

6700-689: The establishment of the agency's direct-response service, called Ogilvy & Mather Direct, in 1976. It was renamed OgilvyOne Worldwide in 1997. The agency's growth through acquisitions was not led by Ogilvy, who feared the differing philosophies of the acquired agencies would undermine Ogilvy & Mather's culture and advertising beliefs, which he called the "True Church". After moving permanently to his French castle Château de Touffou in 1973, David Ogilvy stepped down as chairman and became Head of Worldwide Creative in 1975. The agency opened its public relations division, Ogilvy & Mather Public Relations, in 1980. The next year, Ogilvy & Mather established

6800-502: The greater blogosphere . With a number of shareholder revolts over executive pay having already happened at other public companies' AGMs earlier in the year, the media coverage of Martin Sorrell 's intended £12.93m compensation package drew increasing public attention in 2012. The result was a 59.52% shareholder vote to reject the resolution. It has been reported that WPP goes to great lengths to lower its own corporate tax bill. The Guardian reported that between 2003 and 2009

6900-405: The healthcare advertising, digital-marketing, online shopping, digital media, data management, retail and corporate consultancy, and sports-marketing industries. This included the 1999 acquisition of Lambie-Nairn. In 1998, WPP formed an alliance with Asatsu-DK Inc. of Japan. In May 2000, WPP agreed to acquire the United States–based Young & Rubicam Group for $ 5.7 billion, in what was at

7000-434: The island as a paradise. In 1952, Ogilvy & Mather launched a campaign to increase tourism for the British Tourist Authority . The "Come to Britain" campaign replaced drawings with photographs of the picturesque countryside. The advertisements resulted in the tripling of tourism to the UK. After the agency was assigned the Rolls-Royce account in 1959, David Ogilvy spent three weeks meeting with engineers and researching

7100-545: The magazine Fast Company wrote that it "looked more like a holding company of its own". By 2018, Ogilvy was organized as a number of individual units that handled different areas of focus. Ogilvy Public Relations was responsible for the agency's public relations offering. OgilvyOne was the agency's direct marketing unit and it also advised clients on customer engagement . The firm's Ogilvy CommonHealth Worldwide unit focused on healthcare communications and marketing. The agency handled production work through Hogarth & Ogilvy,

7200-400: The market's highest octane unleaded fuel. Then in 1988, Sun undertook a restructuring to segregate its domestic oil and fuel exploration and production business and focus the company on its refining and marketing business. This led to the acquisition of Atlantic Refining and Marketing (and, in effect, that company's convenience store chain, A–Plus ), including its Philadelphia refinery which

7300-455: The nascent advertising industry. The company grew in prominence in the 1920s after creating leading non-branded advertising campaigns such as " an apple a day keeps the doctor away " and " Drinka Pinta Milka Day ". In 1921, Mather and Crowther hired Francis Ogilvy as a copywriter . Ogilvy eventually became the first non-family member to chair the agency. When the agency launched the AGA cooker ,

7400-466: The onset of the 2008–2012 global recession . In June 2012, WPP agreed to acquire the digital advertising agency AKQA for US$ 540 million. In November 2015, WPP agreed to acquire a majority stake in Essence , a global digital agency. In November 2016, WPP announced it will be acquiring PEP, LLC, a project management and procurement company that oversees shopper marketing promotions for clients, in

7500-453: The other Sarnia, Ontario – in joint ventures. In 1998, Sun Company, Inc. became Sunoco, Inc. In 2011 the Toledo facility was sold to PBF Energy, Inc. In 1998, Sun acquired the chemical business of Allied Signal , including a phenol plant. The business was renamed as "Sunoco Chemicals, Inc." In 2011, the plant was acquired by Honeywell for $ 85 million. In 2003, Speedway LLC , then

7600-675: The production and distribution of oil as well as processing and marketing refined products. By 1901, the company was incorporated in New Jersey as Sun Company, Inc. In 1902, the Sun Oil Refining Company was chartered in Texas, as it turned its interest to the new Spindletop field in Texas . Joseph Newton Pew's nephew, J. Edgar Pew, was able to buy the storage and transportation assets of Lone Star and Crescent Oil Company at

7700-522: The production needs of all of WPP's agencies. The agency was named both the Cannes Lions "Network of the Year" and CLIO "Network of the Year" for four consecutive years, 2012, 2013, 2014 and 2015. It was also named Effies "World's most Effective Agency Network" in 2012, 2013 and 2016. Ogilvy Public Relations in China faced accusations in the media of overworking a 24-year-old employee who died of

7800-420: The rewards in a creative and playful style and seen as a move away from old perceptions of it being stuffy and corporate . In June 2017, American Express shifted almost all the business it had with Ogilvy to McGarryBowen . Ogilvy & Mather won Merrill Lynch's print and television advertising business in the late 1960s. In 1971, the agency suggested using a bull as a symbol of the company. The visual became

7900-517: The time Scotland's largest design and advertising company. In the same year (1987), the company acquired J. Walter Thompson (including JWT , Hill & Knowlton , and MRB Group) for $ 566m. The company was listed on the NASDAQ in 1988 (and later switched its secondary listing to the NYSE). In 1989, it acquired Ogilvy Group for $ 864m. WPP's acquisitions continued into the 1990s, when WPP bought firms in

8000-518: The time the largest ever takeover in the advertising sector. The takeover made WPP the largest advertising company in the world measured by billings and revenue, overtaking Omnicom Group and Interpublic . In the 2000s, WPP Digital was created to develop the group's digital capabilities. In October 2008, WPP acquired market research firm Taylor Nelson Sofres for £1.6 billion. During 2009 WPP reduced its workforce by around 14,000 employees, or 12.3% of its then total staff numbers, in response to

8100-491: The title of WPP honorary chairman, a position he relinquished in 1992. Following the departure of Roman for American Express in 1989, Graham Phillips became the chairman and CEO of Ogilvy & Mather Worldwide. In 1992, Charlotte Beers replaced Graham Phillips as chairman and CEO of Ogilvy & Mather Worldwide. Philips remained as vice chairman. Beers was recruited from the Tatham, Laird & Kudner advertising agency and

8200-667: The venture but insisted Ogilvy find a more experienced American to run it. David Ogilvy recruited Anderson Hewitt from J. Walter Thompson to serve as president and to supervise sales. Ogilvy would serve as secretary, treasurer, and research director. Along with their British sponsors, which held a controlling interest , Hewitt mortgaged his house and invested $ 14,000 in the agency and Ogilvy invested $ 6,000. On September 23, 1948, David Ogilvy opened his New York agency as Hewitt, Ogilvy, Benson, & Mather on Madison Avenue in Manhattan . Initially, Mather and Crowther and S.H. Benson gave

8300-405: The way to the ad's photo shoot . Hathaway was sold out of shirts within a week of the first ad's printing. The campaign increased the shirt maker's sales by 160 percent, resulted in new business for the agency, and turned the recognizable "Hathaway Man" and his eyepatch into a popular cultural trope . Disagreements between Hewitt and Ogilvy, particularly about creative direction and who should run

8400-567: Was Sunoco (then called Sun Oil), procured by Hewitt in February 1949. Helena Rubinstein cosmetics was the first client won by Ogilvy. A breakthrough came after the agency was approached by Maine-based shirt manufacturer C. F. Hathaway Company . The company only had a small budget, but its president promised to "never change a word of copy". In 1951, they introduced "The man in the Hathaway shirt" campaign. The advertisement featured an aristocratic man wearing an eyepatch that Ogilvy purchased on

8500-520: Was advertised as "The Highest Octane Fuel You Can Buy!" and very popular with operators of V8 –powered muscle cars of the 1960s. In 1967, Sun established its Great Canadian Oil Sands Limited facility in northern Alberta, Canada to access the estimated 300 billion barrels (48 km ) of extractable oil in the Athabasca oil sands . In 1968, Sun Oil merged with Tulsa, Oklahoma –based Sunray DX Oil Company , which refined and marketed fuel under

8600-415: Was also founded in 2012 by Rory Sutherland in Ogilvy & Mather's London office. #OgilvyChange employed psychologists and other behavioural scientists to consult on using research in these fields to understand and influence consumers. OgilvyAmp (short for "amplify") handled tasks related to the data planning and analytics needs of clients. The unit was established in 2014 and was present at over 50 of

8700-566: Was appointed CEO in September 2018. The company was founded as Wire and Plastic Products plc to manufacture wire shopping baskets in 1971. In 1985 Martin Sorrell and Preston Rabl , searching for a listed company through which to build a worldwide marketing services company, bought a controlling stake. In 1986, WPP became the parent company of Picquotware, a manufacturer of teapots and jugs, based in Northampton . In November 1987

8800-406: Was founded in 2008. WPP's digital company holdings include AKQA . WPP's public relations and public affairs company holdings include Hill+Knowlton Strategies , BCW (Burson Cohn & Wolfe) , and Ogilvy. WPP's media investment management company holdings include GroupM, Mindshare , Wavemaker and Essence . WPP's research insight and consulting companies include Kantar . Hogarth Worldwide

8900-443: Was headquartered in New York. In January 1965, both changed their names to Ogilvy & Mather and the parent company became known as Ogilvy & Mather International Inc. During the 1970s, Ogilvy & Mather acquired numerous other agencies: including S.H. Benson, one of its original sponsors, in 1971; Carson/Roberts in 1971; Scali, McCabe, Sloves in 1976; and Cone & Weber in 1977. Another acquisition, Hodes-Daniel, resulted in

9000-575: Was hired by the ONDCP in 1998 to create anti-drug ads aimed at adolescents. At the time, it was the largest social marketing contract in history. Ogilvy & Mather repaid $ 1.8 million to the government to settle a civil suit based on the same billing issues. Miles Young became Worldwide CEO in January 2009 after leading the company's Asia-Pacific division for 13 years. Lazarus remained chairman until 2012, when Young succeeded her. Under Young's leadership,

9100-1122: Was killed when his airplane collided with a Sun Company helicopter in what is known as the Merion air disaster . Falling debris killed two children at the Merion Elementary School in the Lower Merion School District . The National Transportation Safety Board determined that the probable cause of the accident included poor judgment and errors on the behalf of both pilots. In 2012, Dallas –based energy company Energy Transfer Partners purchased Sunoco. Sunoco would subsequently move its corporate headquarters to Dallas in 2016. On August 29, 2014, Energy Transfer Partners acquired  Susser Holdings Corporation , owner of Stripes Convenience Stores and general partner of Susser Petroleum Partners LP (SUSP). On October 27, 2014, Susser Petroleum Partners LP changed its name to Sunoco LP and its ticker symbol from SUSP to SUN.  From 2014 to 2016, Energy Transfer Partners sold

9200-474: Was later called "probably the best sales manual ever written", by Fortune magazine. David Ogilvy sent the manual to Francis who was persuaded to hire him as a trainee. Ogilvy began studying advertising, particularly campaigns from America, which he viewed as the gold standard. In 1938, David Ogilvy convinced Francis to send him to the United States on sabbatical to study American advertising. After

9300-650: Was later merged with the former Gulf Oil refinery next door that Sunoco acquired from Chevron . By the 1990s, Sun had departed the international exploration business and was fully dedicated to its branded products and services. In 1994, Sunoco acquired the Philadelphia Chevron Oil refinery consolidating operations with its own adjacent which it had acquired with Atlantic. Sun sold its remaining interest in Canada's Suncor Energy in 1995 but markets products from two refineries – one in Toledo, Ohio , and

9400-507: Was listed among the defendants as the holding group of Kantar and IMRB. The lawsuit was dismissed in its entirety on 4 March 2013. WPP handles the accounts of many major oil companies. Asked by Reuters to disclose their client list, WPP refused to do so. WPP has defended its work for fossil fuel companies. Lawsuits have alleged that four of WPP's advertisement campaigns for fossil fuel companies have been misleading or entailed greenwashing . WPP has been fined on three occasions by

9500-471: Was named president of Ogilvy & Mather Worldwide. and was promoted to chairman in 1987. He became chairman of the Ogilvy Group in 1988, succeeding Graham Phillips. In 1989, WPP plc , a British advertising holding company , acquired the Ogilvy Group for $ 864 million, which, at the time, was the most ever paid for an advertising agency. David Ogilvy initially resisted the sale, but eventually accepted

9600-524: Was photographed by Annie Leibovitz and named "Print Campaign of the Decade" by Advertising Age in 1990. Ogilvy & Mather launched the slogan "My Life. My Card." in 2004 with ads featuring celebrities such as Ellen DeGeneres and Tiger Woods . In 2009 the "Realise the Potential" campaign was launched. The overall feeling and mood for this campaign was a modern, simple design that outlines some of

9700-411: Was previously engaged in oil , natural gas exploration and production , refining , chemical manufacturing , and retail fuel sales, but divested these businesses. Its current operational focus dates back to 2018 when it divested the non–core convenience store operations to 7-Eleven for $ 3.2 billion, which allowed for Sunoco LP to improve its financial position. The transaction also provided

9800-696: Was rebranded as OPR. In addition to the agency's main services, Ogilvy & Mather operated several other specialty practices. In 2010, the agency created Ogilvy Noor, a practice focused on creating marketing that appeals to Muslims . OgilvyRED was established in 2011 as a consultancy within the agency that worked with Ogilvy's other units to prepare plans for clients' marketing strategies . The agency formed Social@Ogilvy in 2012 to work on social media projects for clients. The practice operated within each of Ogilvy & Mather's major units, including advertising, direct marketing, public relations, and digital marketing . The behavioural sciences practice #OgilvyChange

9900-510: Was returned to shareholders. In July 2022, WPP acquired Corebiz, a Latin American ecommerce agency, for an undisclosed amount. In July 2024, WPP announced the appointment of former BT Group chief Philip Jansen as its chairman succeeding Roberto Quarta. Jansen is set to take over from Quarta as chairman on 1 January 2025. WPP is a large holding company involved in communications, advertising, public relations, and other businesses. It

10000-403: Was the first "outsider" to lead Ogilvy & Mather. She was also the first woman to lead a major international agency. Beers introduced the concept of " brand stewardship" to the agency, a philosophy of brand-building over time. She is also credited with helping Ogilvy & Mather bring in new business after a downturn. In 1994, then–North America president Shelly Lazarus and Beers helped win

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