The Luritja or Loritja people, also known as Kukatja or Kukatja-Luritja , are an Aboriginal Australian people of the Northern Territory . Their traditional lands are immediately west of the Derwent River, that forms a frontier with the Arrernte people , with their lands covering some 27,000 square kilometres (10,300 sq mi). Their language is the Luritja dialect, a Western Desert language .
103-465: The name Kukatja or Kukatj is one shared by four other distinct tribes throughout Australia. The root of the word seems to suggest pride in being "meat eaters" rather than people who scrounge for vegetables for sustenance. The Northern Territory Kukatja were often referred to in the ethnographical literature by Arerrnte exonyms for them, either Loritja or Aluritja , which bore pejorative connotations. According to Kenny (2013), "The people living to
206-467: A "natural" setting, ethnology yields insights into the practical applications of a product or service. It is one of the best ways to identify areas of friction and improve overall user experience. Companies make increasing use of ethnographic methods to understand consumers and consumption, or for new product development (such as video ethnography ). The Ethnographic Praxis in Industry (EPIC) conference
309-523: A code of ethics, stating: Anthropologists have "moral obligations as members of other groups, such as the family, religion, and community, as well as the profession". The code of ethics notes that anthropologists are part of a wider scholarly and political network, as well as human and natural environment, which needs to be reported on respectfully. The code of ethics recognizes that sometimes very close and personal relationship can sometimes develop from doing ethnographic work. The Association acknowledges that
412-663: A dataset; other techniques involve the analysis of phrases and exchanges in analyses of conversations. A computerized approach to data analysis can be used to aid content analysis, especially when there is a large corpus to unpack. A central issue in qualitative research is trustworthiness (also known as credibility or, in quantitative studies, validity). There are many ways of establishing trustworthiness, including member check , interviewer corroboration, peer debriefing, prolonged engagement, negative case analysis, auditability, confirmability, bracketing, and balance. Data triangulation and eliciting examples of interviewee accounts are two of
515-839: A huge increase in popularity. The annual meetings of the American Anthropological Association began to host the Multispecies Salon , a collection of discussions, showcases, and other events for anthropologists. The event provided a space for anthropologists and artists to come together and showcase vast knowledge of different organisms and their intertwined systems. Qualitative research 1800s: Martineau · Tocqueville · Marx · Spencer · Le Bon · Ward · Pareto · Tönnies · Veblen · Simmel · Durkheim · Addams · Mead · Weber · Du Bois · Mannheim · Elias Qualitative research
618-407: A leading social scientist, data collection methods are meant to capture the "social meanings and ordinary activities" of people (informants) in "naturally occurring settings" that are commonly referred to as "the field". The goal is to collect data in such a way that the researcher imposes a minimal amount of personal bias in the data. Multiple methods of data collection may be employed to facilitate
721-521: A mainstay of ancient historiography . Tacitus has ethnographies in the Agricola , Histories , and Germania . Tacitus' Germania "stands as the sole surviving full-scale monograph by a classical author on an alien people." Ethnography formed a relatively coherent subgenre in Byzantine literature. While ethnography ("ethnographic writing") was widely practiced in antiquity, ethnography as
824-480: A nonstatic attitude to the planning and design of research activities. An example of this dynamism might be when the qualitative researcher unexpectedly changes their research focus or design midway through a study, based on their first interim data analysis. The researcher can even make further unplanned changes based on another interim data analysis. Such an approach would not be permitted in an experiment. Qualitative researchers would argue that recursivity in developing
927-555: A number of branches of philosophy , for example, positivism , postpositivism , critical theory , and constructivism . The historical transitions or 'moments' in qualitative research, together with the notion of 'paradigms' (Denzin & Lincoln, 2005), have received widespread popularity over the past decades. However, some scholars have argued that the adoptions of paradigms may be counterproductive and lead to less philosophically engaged communities. The use of nonquantitative material as empirical data has been growing in many areas of
1030-401: A participant observer in the lives of EMTs, Palmer studied how EMTs cope with the stress associated with some of the gruesome emergencies they deal with. In qualitative research, the idea of recursivity refers to the emergent nature of research design. In contrast to standardized research methods, recursivity embodies the idea that the qualitative researcher can change a study's design during
1133-501: A particular religious group they are interested in studying; or they may even inhabit a familial role in a community they are staying with. Robert M. Emerson, Rachel Fretz, and Linda Shaw summarize this idea in their book Writing Ethnographic Field Notes using a common metaphor: “the fieldworker cannot and should not attempt to be a fly on the wall.” Ybema et al. (2010) examine the ontological and epistemological presuppositions underlying ethnography. Ethnographic research can range from
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#17327658095191236-597: A professor of history and geography. Whilst involved in the expedition, he differentiated Völker-Beschreibung as a distinct area of study. This became known as "ethnography", following the introduction of the Greek neologism ethnographia by Johann Friedrich Schöpperlin and the German variant by A. F. Thilo in 1767. August Ludwig von Schlözer and Christoph Wilhelm Jacob Gatterer of the University of Göttingen introduced
1339-399: A realist perspective, in which behavior is observed, to a constructivist perspective where understanding is socially constructed by the researcher and subjects. Research can range from an objectivist account of fixed, observable behaviors to an interpretive narrative describing "the interplay of individual agency and social structure." Critical theory researchers address "issues of power within
1442-550: A refined output for various purposes. A modern example of this technology in application, is the use of captured audio in smart devices, transcribed to issue targeted adverts (often reconciled vs other metadata, or product development data for designers. Digital ethnography comes with its own set of ethical questions, and the Association of Internet Researchers ' ethical guidelines are frequently used. Gabriele de Seta's paper "Three Lies of Digital Ethnography" explores some of
1545-446: A region, winks remained meaningful in the same way. In this way, cultural boundaries of communication could be explored, as opposed to using linguistic boundaries or notions about the residence. Geertz, while still following something of a traditional ethnographic outline, moved outside that outline to talk about "webs" instead of "outlines" of culture. Within cultural anthropology, there are several subgenres of ethnography. Beginning in
1648-475: A relationship that allows for a more personal and in-depth portrait of the informants and their community. These can include participant observation, field notes, interviews and surveys, as well as various visual methods. Interviews are often taped and later transcribed, allowing the interview to proceed unimpaired of note-taking, but with all information available later for full analysis. Secondary research and document analysis are also used to provide insight into
1751-486: A science ( cf. ethnology ) did not exist in the ancient world. There is no ancient term or concept applicable to ethnography, and those writers probably did not consider the study of other cultures as a distinct mode of inquiry from history. Gerhard Friedrich Müller developed the concept of ethnography as a separate discipline whilst participating in the Second Kamchatka Expedition (1733–43) as
1854-492: Is Jaber F. Gubrium's pioneering ethnography on the experiences of a nursing home, Living and Dying at Murray Manor . Major influences on this development were anthropologist Lloyd Warner , on the Chicago sociology faculty, and to Robert Park 's experience as a journalist. Symbolic interactionism developed from the same tradition and yielded such sociological ethnographies as Shared Fantasy by Gary Alan Fine , which documents
1957-463: Is a branch of anthropology and the systematic study of individual cultures . Ethnography explores cultural phenomena from the point of view of the subject of the study. Ethnography is also a type of social research that involves examining the behavior of the participants in a given social situation and understanding the group members' own interpretation of such behavior. As a form of inquiry, ethnography relies heavily on participant observation —on
2060-422: Is a document written about a particular people, almost always based at least in part on emic views of where the culture begins and ends. Using language or community boundaries to bound the ethnography is common. Ethnographies are also sometimes called "case studies". Ethnographers study and interpret culture, its universalities, and its variations through the ethnographic study based on fieldwork . An ethnography
2163-423: Is a fundamental methodology in cultural ecology, development studies, and feminist geography. In addition, it has gained importance in social, political, cultural, and nature-society geography. Ethnography is an effective methodology in qualitative geographic research that focuses on people's perceptions and experiences and their traditionally place-based immersion within a social group. According to John Brewer ,
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#17327658095192266-528: Is a specific kind of written observational science which provides an account of a particular culture, society, or community. The fieldwork usually involves spending a year or more in another society, living with the local people and learning about their ways of life. Ruth Fulton Benedict uses examples of Enthrotyhy in her serious of field work that began in 1922 of Serrano, of the Zuni in 1924, the Cochiti in 1925 and
2369-406: Is a type of research that aims to gather and analyse non-numerical (descriptive) data in order to gain an understanding of individuals' social reality , including understanding their attitudes, beliefs, and motivation. This type of research typically involves in-depth interviews , focus groups , or field observations in order to collect data that is rich in detail and context. Qualitative research
2472-432: Is also a strategy used in qualitative research. Autoethnography , the study of self, is a qualitative research method in which the researcher uses his or her personal experience to understand an issue. Grounded theory is an inductive type of research, based on ("grounded" in) a very close look at the empirical observations a study yields. Thematic analysis involves analyzing patterns of meaning. Conversation analysis
2575-508: Is another field which prominently features ethnographies. Urban sociology , Atlanta University (now Clark-Atlanta University), and the Chicago School , in particular, are associated with ethnographic research, with some well-known early examples being The Philadelphia Negro (1899) by W. E. B. Du Bois, Street Corner Society by William Foote Whyte and Black Metropolis by St. Clair Drake and Horace R. Cayton, Jr. Well-known
2678-528: Is both a process and an outcome of the research. Studies such as Gerry Philipsen 's analysis of cultural communication strategies in a blue-collar , working-class neighborhood on the south side of Chicago, Speaking 'Like a Man' in Teamsterville , paved the way for the expansion of ethnographic research in the study of communication. Scholars of communication studies use ethnographic research methods to analyze communicative behaviors and phenomena. This
2781-461: Is evidence of this. Ethnographers' systematic and holistic approach to real-life experience is valued by product developers, who use the method to understand unstated desires or cultural practices that surround products. Where focus groups fail to inform marketers about what people really do, ethnography links what people say to what they do—avoiding the pitfalls that come from relying only on self-reported, focus-group data. The ethnographic methodology
2884-446: Is how an individual views a novel after completing it. The physical entity that is the novel contains a specific image in the perspective of the interpreting individual and can only be expressed by the individual in the terms of "I can tell you what an image is by telling you what it feels like." The idea of an image relies on the imagination and has been seen to be utilized by children in a very spontaneous and natural manner. Effectively,
2987-920: Is immediately west of the Derwent River, that formed their frontier with the Arrernte. He defined them as dwelling west of the Gosse Range and Palm Valley on the south MacDonnell Ranges . Their southern limits went as far as Tempe Downs , and they ranged southwest to Lake Amadeus , the George Gill Range , the Merandji (the Cleland Hills) and Inindi near Mount Forbes. They were also present round Palmer, Walker, and Rudall creeks. According to AUSTLANG , two areas of Luritja speakers have been distinguished: southern groups, whose language
3090-404: Is impossible. The Baconian character of qualitative research refers to the idea that a qualitative researcher can collect enough observations such that categories and hypotheses will emerge from the data. Glaser and Strauss developed the idea of theoretical sampling by way of collecting observations until theoretical saturation is obtained and no additional observations are required to understand
3193-637: Is influenced by Yankunytjatjara language , living south of Hermmannsburg , and another group, referred to as Pintupi -Luritja, whose traditional land lies north-west and west of Hermannsburg, including Haasts Bluff , Papunya , Mt Liebig and Kintore . The Luritja people established the Luritja Land Association in 1974, which was the first Aboriginal land rights organisation in Central Australia . In December 1993, around 4,750 square kilometres (1,830 sq mi) of land
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3296-772: Is not necessarily casting blame at ethnographic researchers but tries to show that researchers often make idealized ethical claims and standards which are inherently based on partial truths and self-deceptions. Fine also acknowledges that many of these partial truths and self-deceptions are unavoidable. He maintains that "illusions" are essential to maintain an occupational reputation and avoid potentially more caustic consequences. He claims, "Ethnographers cannot help but lie, but in lying, we reveal truths that escape those who are not so bold". Based on these assertions, Fine establishes three conceptual clusters in which ethnographic ethical dilemmas can be situated: "Classic Virtues", "Technical Skills", and "Ethnographic Self". Much debate surrounding
3399-416: Is not the sine qua non of the discipline, as it is in cultural anthropology. Beginning in the 1960s and 1970s, ethnographic research methods began to be widely used by communication scholars. As the purpose of ethnography is to describe and interpret the shared and learned patterns of values, behaviors, beliefs, and language of a culture-sharing group, Harris, (1968), also Agar (1980) note that ethnography
3502-514: Is not usually evaluated in terms of philosophical standpoint (such as positivism and emotionalism ). Ethnographic studies need to be evaluated in some manner. No consensus has been developed on evaluation standards, but Richardson (2000, p. 254) provides five criteria that ethnographers might find helpful. Jaber F. Gubrium and James A. Holstein's (1997) monograph, The New Language of Qualitative Method, discusses forms of ethnography in terms of their "methods talk". Gary Alan Fine argues that
3605-402: Is often characterized in the writing as attempts to understand taken-for-granted routines by which working definitions are socially produced. Ethnography as a method is a storied, careful, and systematic examination of the reality-generating mechanisms of everyday life (Coulon, 1995). Ethnographic work in communication studies seeks to explain "how" ordinary methods/practices/performances construct
3708-955: Is often used to explore complex phenomena or to gain insight into people's experiences and perspectives on a particular topic. It is particularly useful when researchers want to understand the meaning that people attach to their experiences or when they want to uncover the underlying reasons for people's behavior. Qualitative methods include ethnography , grounded theory , discourse analysis , and interpretative phenomenological analysis . Qualitative research methods have been used in sociology , anthropology , political science , psychology , communication studies , social work, folklore, educational research , information science and software engineering research. Qualitative research has been informed by several strands of philosophical thought and examines aspects of human life, including culture, expression, beliefs, morality, life stress, and imagination. Contemporary qualitative research has been influenced by
3811-404: Is one of the keys to this process. Ethnography is very useful in social research. An inevitability during ethnographic participation is that the researcher experiences at least some resocialization. In other words, the ethnographer to some extent “becomes” what they are studying. For instance, an ethnographer may become skilled at a work activity that they are studying; they may become members of
3914-597: Is organized in a geriatric hospital. Another approach to ethnography in sociology comes in the form of institutional ethnography , developed by Dorothy E. Smith for studying the social relations which structure people's everyday lives. Other notable ethnographies include Paul Willis 's Learning to Labour, on working class youth; the work of Elijah Anderson , Mitchell Duneier , and Loïc Wacquant on black America, and Lai Olurode's Glimpses of Madrasa From Africa . But even though many sub-fields and theoretical perspectives within sociology use ethnographic methods, ethnography
4017-545: Is primarily used to analyze spoken conversations. Biographical research is concerned with the reconstruction of life histories , based on biographical narratives and documents. Narrative inquiry studies the narratives that people use to describe their experience. Qualitative researchers may gather information through observations, note-taking, interviews, focus groups (group interviews), documents, images and artifacts. Research interviews are an important method of data collection in qualitative research. An interviewer
4120-432: Is that such coding sorts qualitative data into predefined ( nomothetic ) categories that are reflective of the categories found in objective science . The variety, richness, and individual characteristics of the qualitative data are reduced or, even, lost. To defend against the criticism that qualitative approaches to data are too subjective , qualitative researchers assert that by clearly articulating their definitions of
4223-718: Is usually a professional or paid researcher, sometimes trained, who poses questions to the interviewee, in an alternating series of usually brief questions and answers, to elicit information. Compared to something like a written survey, qualitative interviews allow for a significantly higher degree of intimacy, with participants often revealing personal information to their interviewers in a real-time, face-to-face setting. As such, this technique can evoke an array of significant feelings and experiences within those being interviewed. Sociologists Bredal, Stefansen and Bjørnholt identified three "participant orientations", that they described as "telling for oneself", "telling for others" and "telling for
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4326-510: The data collection phase. Recursivity in qualitative research procedures contrasts to the methods used by scientists who conduct experiments . From the perspective of the scientist, data collection, data analysis, discussion of the data in the context of the research literature, and drawing conclusions should be each undertaken once (or at most a small number of times). In qualitative research however, data are collected repeatedly until one or more specific stopping conditions are met, reflecting
4429-568: The social sciences , including learning sciences , development psychology and cultural psychology . Several philosophical and psychological traditions have influenced investigators' approaches to qualitative research, including phenomenology , social constructionism , symbolic interactionism , and positivism . Phenomenology refers to the philosophical study of the structure of an individual's consciousness and general subjective experience. Approaches to qualitative research based on constructionism, such as grounded theory , pay attention to how
4532-497: The sociology of knowledge and the work of Alfred Schütz , Peter L. Berger , Thomas Luckmann , and Harold Garfinkel . Qualitative researchers use different sources of data to understand the topic they are studying. These data sources include interview transcripts, videos of social interactions, notes, verbal reports and artifacts such as books or works of art. The case study method exemplifies qualitative researchers' preference for depth, detail, and context. Data triangulation
4635-451: The "ethos" of the culture. In his fieldwork, Geertz used elements of a phenomenological approach, tracing not just the doings of people, but the cultural elements themselves. For example, if within a group of people, winking was a communicative gesture, he sought to first determine what kinds of things a wink might mean (it might mean several things). Then, he sought to determine in what contexts winks were used, and whether, as one moved about
4738-518: The 1950s and early 1960s, anthropologists began writing "bio-confessional" ethnographies that intentionally exposed the nature of ethnographic research. Famous examples include Tristes Tropiques (1955) by Lévi-Strauss, The High Valley by Kenneth Read, and The Savage and the Innocent by David Maybury-Lewis , as well as the mildly fictionalized Return to Laughter by Elenore Smith Bowen ( Laura Bohannan ). Later " reflexive " ethnographies refined
4841-651: The Pina in 1926. All being people she wished to study for her anthropological data. Benedict's experiences with the Southwest Zuni pueblo is to be considered the basis of her formative fieldwork. The experience set the idea for her to produce her theory of "culture is personality writ large" (modell, 1988). By studying the culture between the different Pueblo and Plain Indians, She discovered the culture isomorphism that would be considered her personalized unique approach to
4944-668: The Western Pacific (1922) by Bronisław Malinowski , Ethnologische Excursion in Johore (1875) by Nicholas Miklouho-Maclay , Coming of Age in Samoa (1928) by Margaret Mead , The Nuer (1940) by E. E. Evans-Pritchard , Naven (1936, 1958) by Gregory Bateson , or " The Lele of the Kasai " (1963) by Mary Douglas . Cultural and social anthropologists today place a high value on doing ethnographic research. The typical ethnography
5047-520: The advent of social media in the early 2000s, formerly private accounts of personal experiences have become widely shared with the public by millions of people around the world. Disclosures are often made openly, which has contributed to social media's key role in movements like the #metoo movement. The abundance of self-disclosure on social media has presented an unprecedented opportunity for qualitative and mixed methods researchers; mental health problems can now be investigated qualitatively more widely, at
5150-463: The book Six Community Psychologists Tell Their Stories: History, Contexts, and Narrative . Edwin Farrell used qualitative methods to understand the social reality of at-risk high school students. Later he used similar methods to understand the reality of successful high school students who came from the same neighborhoods as the at-risk students he wrote about in his previously mentioned book. In
5253-404: The book of British ethnographer W. H. R. Rivers titled "Kinship and Social Organisation" in 1911. Genealogy or kinship commonly plays a crucial role in the structure of non-industrial societies, determining both social relations and group relationship to the past. Marriage, for example, is frequently pivotal in determining military alliances between villages , clans or ethnic groups . In
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#17327658095195356-458: The character of the individuals under study. Bertrand Russell suggested that there can be no orderly arrangement of observations such that a hypothesis will jump out of those ordered observations; some provisional hypothesis usually guides the collection of observations. Autobiographical narrative research has been conducted in the field of community psychology. A selection of autobiographical narratives of community psychologists can be found in
5459-499: The code is limited in scope; ethnographic work can sometimes be multidisciplinary, and anthropologists need to be familiar with ethics and perspectives of other disciplines as well. The eight-page code of ethics outlines ethical considerations for those conducting Research, Teaching, Application and Dissemination of Results, which are briefly outlined below. The following are commonly misconceived conceptions of ethnographers: According to Norman K. Denzin, ethnographers should consider
5562-557: The codes they use and linking those codes to the underlying data, they preserve some of the richness that might be lost if the results of their research boiled down to a list of predefined categories. Qualitative researchers also assert that their procedures are repeatable, which is an idea that is valued by quantitatively oriented researchers. Sometimes researchers rely on computers and their software to scan and reduce large amounts of qualitative data. At their most basic level, numerical coding schemes rely on counting words and phrases within
5665-550: The conceptual analysis of qualitative data. It is frequently used in sociology. For example, content analysis has been applied to research on such diverse aspects of human life as changes in perceptions of race over time, the lifestyles of contractors, and even reviews of automobiles. Contemporary qualitative data analyses can be supported by computer programs (termed computer-assisted qualitative data analysis software ). These programs have been employed with or without detailed hand coding or labeling. Such programs do not supplant
5768-501: The course of that century. Ethnographers mainly use qualitative methods, though they may also employ quantitative data. The typical ethnography is a holistic study and so includes a brief history, and an analysis of the terrain , the climate , and the habitat . A wide range of groups and organisations have been studied by this method, including traditional communities, youth gangs , religious cults , and organisations of various kinds. While, traditionally, ethnography has relied on
5871-408: The data. Data may be sorted into patterns for thematic analyses as the primary basis for organizing and reporting the study findings. According to Krippendorf, "Content analysis is a research technique for making replicable and valid inference from data to their context" (p. 21). It is applied to documents and written and oral communication. Content analysis is an important building block in
5974-424: The development of experimental forms such as 'dialogic anthropology,' 'narrative ethnography,' and 'literary ethnography', Writing Culture helped to encourage the development of 'collaborative ethnography.' This exploration of the relationship between writer, audience, and subject has become a central tenet of contemporary anthropological and ethnographic practice. In certain instances, active collaboration between
6077-633: The discipline, under the general influence of literary theory and post-colonial / post-structuralist thought. "Experimental" ethnographies that reveal the ferment of the discipline include Shamanism, Colonialism, and the Wild Man by Michael Taussig , Debating Muslims by Michael F. J. Fischer and Mehdi Abedi, A Space on the Side of the Road by Kathleen Stewart, and Advocacy after Bhopal by Kim Fortun. This critical turn in sociocultural anthropology during
6180-673: The discovery of stressors and coping strategies not previously identified, (4) interpreting difficult-to-interpret quantitative findings, (5) understanding why some stress-reduction interventions fail and others succeed, and (6) providing rich descriptions of the lived lives of people at work. Some OHP investigators have united qualitative and quantitative methods within a single study (e.g., Elfering et al., [2005] ); these investigators have used qualitative methods to assess job stressors that are difficult to ascertain using standard measures and well validated standardized instruments to assess coping behaviors and dependent variables such as mood. Since
6283-467: The earliest well-known studies was Lewis Henry Morgan 's The American Beaver and His Works (1868). His study closely observed a group of beavers in Northern Michigan. Morgan's main objective was to highlight that the daily individual tasks that the beavers performed were complex communicative acts that had been passed down for generations. In the early 2000s multi-species ethnography took on
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#17327658095196386-581: The early history of fantasy role-playing games . Other important ethnographies in sociology include Pierre Bourdieu 's work in Algeria and France. Jaber F. Gubrium's series of organizational ethnographies focused on the everyday practices of illness, care, and recovery are notable. They include Living and Dying at Murray Manor, which describes the social worlds of a nursing home; Describing Care: Image and Practice in Rehabilitation, which documents
6489-498: The entire process of conducting ethnographies, including the design, implementation, and reporting of an ethnographic study. Essentially, Fine maintains that researchers are typically not as ethical as they claim or assume to be — and that "each job includes ways of doing things that would be inappropriate for others to know". Also see Jaber F. Gubrium concept of "site-specificity" discussed his book co-edited with Amir Marvasti titled CRAFTING ETHNOGRAPHIC FIELDWORK. Routledge, 2023. Fine
6592-528: The ethnographer cannot escape the personal viewpoint in creating an ethnographic account, thus making any claims of objective neutrality highly problematic, if not altogether impossible. In regards to this last point, Writing Culture became a focal point for looking at how ethnographers could describe different cultures and societies without denying the subjectivity of those individuals and groups being studied while simultaneously doing so without laying claim to absolute knowledge and objective authority. Along with
6695-488: The ethnographer focuses attention on a community, selecting knowledgeable informants who know the activities of the community well. These informants are typically asked to identify other informants who represent the community, often using snowball or chain sampling. This process is often effective in revealing common cultural denominators connected to the topic being studied. Ethnography relies greatly on up-close, personal experience. Participation, rather than just observation,
6798-882: The field of epistemology the term is used to characterize the philosophical method employed by such writers as Friedrich Nietzsche and Michel Foucault . Digital ethnography is also seen as virtual ethnography. This type of ethnography is not so typical as ethnography recorded by pen and pencil. Digital ethnography allows for a lot more opportunities to look at different cultures and societies. Traditional ethnography may use videos or images, but digital ethnography goes more in-depth. For example, digital ethnographers would use social media platforms such as Twitter or blogs so that people's interactions and behaviors can be studied. Modern developments in computing power and AI have enabled higher efficiencies in ethnographic data collection via multimedia and computational analysis using machine learning to corroborate many data sources together to produce
6901-431: The field of health psychology , qualitative methods have become increasingly employed in research on understanding health and illness and how health and illness are socially constructed in everyday life. Since then, a broad range of qualitative methods have been adopted by health psychologists, including discourse analysis , thematic analysis , narrative analysis , and interpretative phenomenological analysis . In 2015,
7004-471: The following seven principles when observing, recording, and sampling data: Autoethnography is a form of ethnographic research in which a researcher connects personal experiences to wider cultural, political, and social meanings and understandings. According to Adams et al., autoethnography Bochner and Ellis have also defined autoethnography as "an autobiographical genre of writing and research that displays multiple layers of consciousness, connecting
7107-966: The formal sciences. Material culture, technology, and means of subsistence are usually treated next, as they are typically bound up in physical geography and include descriptions of infrastructure. Kinship and social structure (including age grading, peer groups, gender, voluntary associations, clans, moieties, and so forth, if they exist) are typically included. Languages spoken, dialects, and the history of language change are another group of standard topics. Practices of child rearing, acculturation, and emic views on personality and values usually follow after sections on social structure. Rites, rituals, and other evidence of religion have long been an interest and are sometimes central to ethnographies, especially when conducted in public where visiting anthropologists can see them. As ethnography developed, anthropologists grew more interested in less tangible aspects of culture, such as values, worldview and what Clifford Geertz termed
7210-1097: The idea of the image is a primary tool for ethnographers to collect data. The image presents the perspective, experiences, and influences of an individual as a single entity and in consequence, the individual will always contain this image in the group under study. The ethnographic method is used across a range of different disciplines, primarily by anthropologists/ethnologists but also occasionally by sociologists. Cultural studies , occupational therapy , economics , social work , education , design , psychology , computer science , human factors and ergonomics , ethnomusicology , folkloristics , religious studies , geography , history , linguistics , communication studies , performance studies , advertising , accounting research , nursing , urban planning , usability , political science , social movement , and criminology are other fields which have made use of ethnography. Cultural anthropology and social anthropology were developed around ethnographic research and their canonical texts, which are mostly ethnographies: e.g. Argonauts of
7313-590: The immediate west of the Western Aranda called themselves Kukatja or Loritja at the turn of the twentieth century. Today they call themselves Luritja or Kukatja-Luritja when referring to their ancestry and history." According to an estimate made by Norman Tindale , the Kukatja of the Northern Territory (Luritja) had tribal lands covering some 10,300 square miles (27,000 km). Their territory
7416-771: The inadequacy of qualitative research for testing cause-effect hypotheses, and the Baconian character of qualitative research. Participant reactivity refers to the fact that people often behave differently when they know they are being observed. Over-identifying with participants refers to a sympathetic investigator studying a group of people and ascribing, more than is warranted, a virtue or some other characteristic to one or more participants. Compared to qualitative research, experimental research and certain types of nonexperimental research (e.g., prospective studies ), although not perfect, are better means for drawing cause-effect conclusions. Glaser and Strauss, influential members of
7519-446: The interpretive nature of coding. The programs are aimed at enhancing analysts' efficiency at applying, retrieving, and storing the codes generated from reading the data. Many programs enhance efficiency in editing and revising codes, which allow for more effective work sharing, peer review, data examination, and analysis of large datasets. Common qualitative data analysis software includes: A criticism of quantitative coding approaches
7622-610: The issue of ethics arose following revelations about how the ethnographer Napoleon Chagnon conducted his ethnographic fieldwork with the Yanomani people of South America. While there is no international standard on Ethnographic Ethics, many western anthropologists look to the American Anthropological Association for guidance when conducting ethnographic work. In 2009, the Association adopted
7725-771: The journal Health Psychology published a special issue on qualitative research. According to Doldor and colleagues organizational psychologists extensively use qualitative research "during the design and implementation of activities like organizational change, training needs analyses, strategic reviews, and employee development plans." Although research in the field of occupational health psychology (OHP) has predominantly been quantitatively oriented, some OHP researchers have employed qualitative methods. Qualitative research efforts, if directed properly, can provide advantages for quantitatively oriented OHP researchers. These advantages include help with (1) theory and hypothesis development, (2) item creation for surveys and interviews, (3)
7828-602: The methodological questions more central to a specifically ethnographical approach to internet studies, drawing upon Fine's classic text. Multispecies ethnography in particular focuses on both nonhuman and human participants within a group or culture, as opposed to just human participants in traditional ethnography. A multispecies ethnography, in comparison to other forms of ethnography, studies species that are connected to people and our social lives. Species affect and are affected by culture, economics, and politics. The study's roots go back to general anthropology of animals. One of
7931-412: The mid-1980s can be traced to the influence of the now classic (and often contested) text, Writing Culture: The Poetics and Politics of Ethnography , (1986) edited by James Clifford and George Marcus . Writing Culture helped bring changes to both anthropology and ethnography often described in terms of being 'postmodern,' 'reflexive,' 'literary,' 'deconstructive,' or 'poststructural' in nature, in that
8034-551: The most commonly used methods of establishing the trustworthiness of qualitative studies. Transferability of results has also been considered as an indicator of validity. Qualitative research is not without limitations. These limitations include participant reactivity, the potential for a qualitative investigator to over-identify with one or more study participants, "the impracticality of the Glaser-Strauss idea that hypotheses arise from data unsullied by prior expectations,"
8137-443: The nature of ethnographic inquiry demands that researchers deviate from formal and idealistic rules or ethics that have come to be widely accepted in qualitative and quantitative approaches in research. Many of these ethical assumptions are rooted in positivist and post-positivist epistemologies that have adapted over time but are apparent and must be accounted for in all research paradigms. These ethical dilemmas are evident throughout
8240-425: The needs of the animal." Karl Popper carrying forward Katz's point wrote that "objects can be classified and can become similar or dissimilar, only in this way--by being related to needs and interests. This rule applied not only to animals but also to scientists." Popper made clear that observation is always selective, based on past research and the investigators' goals and motives and that preconceptionless research
8343-522: The object of the first attempt to undertake an examination of Sigmund Freud 's psychoanalytic theories concerning "primitive" society in Australia when Géza Róheim did fieldwork among them for eight months in 1929. Source: Tindale 1974 , p. 229 Luritja people speak the Luritja language . The following are designated as Luritja words by R. H. Mathews . Ethnographical Ethnography
8446-519: The ordinary actions used by ordinary people in the accomplishments of their identities. This often gives the perception of trying to answer the "why" and "how come" questions of human communication. Often this type of research results in a case study or field study such as an analysis of speech patterns at a protest rally, or the way firemen communicate during "down time" at a fire station. Like anthropology scholars, communication scholars often immerse themselves, and participate in and/or directly observe
8549-443: The particular social group being studied. The American anthropologist George Spindler was a pioneer in applying the ethnographic methodology to the classroom. Anthropologists such as Daniel Miller and Mary Douglas have used ethnographic data to answer academic questions about consumers and consumption. In this sense, Tony Salvador, Genevieve Bell , and Ken Anderson describe design ethnography as being "a way of understanding
8652-648: The particulars of daily life in such a way as to increase the success probability of a new product or service or, more appropriately, to reduce the probability of failure specifically due to a lack of understanding of the basic behaviors and frameworks of consumers." Sociologist Sam Ladner argues in her book, that understanding consumers and their desires requires a shift in "standpoint", one that only ethnography provides. The results are products and services that respond to consumers' unmet needs. Businesses, too, have found ethnographers helpful for understanding how people use products and services. By assessing user experience in
8755-442: The personal to the cultural." They further indicate that autoethnography is typically written in first-person and can "appear in a variety of forms," such as "short stories, poetry, fiction, novels, photographic essays, personal essays, journals, fragmented and layered writing, and social science prose." The genealogical method investigates links of kinship determined by marriage and descent . The method owes its origin from
8858-544: The physical presence of the researcher in a setting, there is research using the label that has relied on interviews or documents, sometimes to investigate events in the past such as the NASA Challenger disaster . There is also a considerable amount of 'virtual' or online ethnography, sometimes labelled netnography or cyber-ethnography . The term ethnography is from Greek ( ἔθνος éthnos "folk, people, nation" and γράφω gráphō "I write") and encompasses
8961-411: The qualitative research community, pioneered the idea that theoretically important categories and hypotheses can emerge "naturally" from the observations a qualitative researcher collects, provided that the researcher is not guided by preconceptions. The ethologist David Katz wrote "a hungry animal divides the environment into edible and inedible things....Generally speaking, objects change...according to
9064-529: The relevant evidence enables the researcher to be more open to unexpected results and emerging new constructs . Qualitative researchers have a number of analytic strategies available to them. In general, coding refers to the act of associating meaningful ideas with the data of interest. In the context of qualitative research, interpretative aspects of the coding process are often explicitly recognized and articulated; coding helps to produce specific words or short phrases believed to be useful abstractions from
9167-444: The research topic. In the past, kinship charts were commonly used to "discover logical patterns and social structure in non-Western societies". In the 21st century, anthropology focuses more on the study of people in urban settings and the use of kinship charts is seldom employed. In order to make the data collection and interpretation transparent, researchers creating ethnographies often attempt to be "reflexive". Reflexivity refers to
9270-423: The researcher participating in the setting or with the people being studied, at least in some marginal role, and seeking to document, in detail, patterns of social interaction and the perspectives of participants, and to understand these in their local contexts. It had its origin in social and cultural anthropology in the early twentieth century, but spread to other social science disciplines, notably sociology, during
9373-437: The researcher". They also proposed that these orientations implied "different ethical contracts between the participant and researcher". In participant observation ethnographers get to understand a culture by directly participating in the activities of the culture they study. Participant observation extends further than ethnography and into other fields, including psychology. For example, by training to be an EMT and becoming
9476-432: The researcher's aim "to explore the ways in which [the] researcher's involvement with a particular study influences, acts upon and informs such research". [Marvasti, Amir & Gubrium, Jaber. 2023. Crafting Ethnographic Fieldwork: Sites, Selves & Social Worlds. Routledge. Despite these attempts of reflexivity, no researcher can be totally unbiased. This factor has provided a basis to criticize ethnography. Traditionally,
9579-455: The researcher(s) and subject(s) has helped blend the practice of collaboration in ethnographic fieldwork with the process of creating the ethnographic product resulting from the research. 1800s: Martineau · Tocqueville · Marx · Spencer · Le Bon · Ward · Pareto · Tönnies · Veblen · Simmel · Durkheim · Addams · Mead · Weber · Du Bois · Mannheim · Elias Sociology
9682-402: The researcher-researched relationships and the links between knowledge and power." Another form of data collection is that of the "image". The image is the projection that an individual puts on an object or abstract idea. An image can be contained within the physical world through a particular individual's perspective, primarily based on that individual's past experiences. One example of an image
9785-409: The resultant data to test and explain the empirical assumptions. In ethnography, the researcher gathers what is available, what is normal, what it is that people do, what they say, and how they work. Ethnography can also be used in other methodological frameworks, for instance, an action research program of study where one of the goals is to change and improve the situation. Ethnographic research
9888-465: The social organization of patient subjectivity in a physical rehabilitation hospital; Caretakers: Treating Emotionally Disturbed Children, which features the social construction of behavioral disorders in children; and Oldtimers and Alzheimer's: The Descriptive Organization of Senility, which describes how the Alzheimer's disease movement constructed a new subjectivity of senile dementia and how that
9991-480: The study of anthropology using ethnographic techniques. A typical ethnography attempts to be holistic and typically follows an outline to include a brief history of the culture in question, an analysis of the physical geography or terrain inhabited by the people under study, including climate , and often including what biological anthropologists call habitat . Folk notions of botany and zoology are presented as ethnobotany and ethnozoology alongside references from
10094-427: The subjectivity of both the researcher and the study participants can affect the theory that develops out of the research. The symbolic interactionist approach to qualitative research examines how individuals and groups develop an understanding of the world. Traditional positivist approaches to qualitative research seek a more objective understanding of the social world. Qualitative researchers have also been influenced by
10197-459: The technique to translate cultural differences by representing their effects on the ethnographer. Famous examples include Deep Play: Notes on a Balinese Cockfight by Clifford Geertz , Reflections on Fieldwork in Morocco by Paul Rabinow , The Headman and I by Jean-Paul Dumont, and Tuhami by Vincent Crapanzano. In the 1980s, the rhetoric of ethnography was subjected to intense scrutiny within
10300-430: The term into the academic discourse in an attempt to reform the contemporary understanding of world history. According to Dewan (2018), the researcher is not looking for generalizing the findings; rather, they are considering it in reference to the context of the situation. In this regard, the best way to integrate ethnography in a quantitative research would be to use it to discover and uncover relationships and then use
10403-428: The text helped to highlight the various epistemic and political predicaments that many practitioners saw as plaguing ethnographic representations and practices. Where Geertz's and Turner's interpretive anthropology recognized subjects as creative actors who constructed their sociocultural worlds out of symbols, postmodernists attempted to draw attention to the privileged status of the ethnographers themselves. That is,
10506-452: The ways in which ancient authors described and analyzed foreign cultures. Anthony Kaldellis loosely suggests the Odyssey as a starting point for ancient ethnography, while noting that Herodotus ' Histories is the usual starting point; while Edith Hall has argued that Homeric poetry lacks "the coherence and vigour of ethnological science". From Herodotus forward, ethnography was
10609-600: Was purchased on behalf of the traditional owners , including the pastoral leases , Tempe Downs and Middleton Ponds. Over 350 Luritja people lived or intended to live on the land. The first sustained, fundamental ethnographic work on the Kukatja was done by the Lutheran missionary Carl Strehlow , who produced six monumental volumes in German on them and the neighbouring Arerrnte, published between 1907 and 1920. The Luritja, together with other central Australian peoples, were
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