A trade name , trading name , or business name is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is fictitious business name . Registering the fictitious name with a relevant government body is often required.
117-520: McDonald's Corporation , doing business as McDonald's , is an American multinational fast food chain , founded in 1940 as a restaurant operated by Richard and Maurice McDonald , in San Bernardino, California , United States. They rechristened their business as a hamburger stand and later turned the company into a franchise , with the Golden Arches logo being introduced in 1953 at
234-567: A "Walk-Thru" service in place of Drive-Thru. McCafé is a café -style accompaniment to McDonald's restaurants. The concept was created by McDonald's Australia, starting with Melbourne in 1993. From 2015 to 2016, McDonald's tried a more flexible burger service and restaurant concept based on other restaurants such as Shake Shack and Grill'd . It was rolled out for the first time in Australia in early 2015 and expanded to China, Hong Kong, Singapore, Arabia, and New Zealand, with ongoing trials in
351-420: A DBA must be registered with a local or state government, or both, depending on the jurisdiction. For example, California, Texas and Virginia require a DBA to be registered with each county (or independent city in the case of Virginia) where the owner does business. Maryland and Colorado have DBAs registered with a state agency. Virginia also requires corporations and LLCs to file a copy of their registration with
468-467: A DBA statement, though names including the first and last name of the owner may be accepted. This also reduces the possibility of two local businesses operating under the same name, although some jurisdictions do not provide exclusivity for a name, or may allow more than one party to register the same name. Note, though, that this is not a substitute for filing a trademark application. A DBA filing carries no legal weight in establishing trademark rights. In
585-409: A computer without regard to location. This included accounting, software development, and engineering design. Student exchange programs became popular after World War II , and are intended to increase the participants' understanding and tolerance of other cultures, as well as improving their language skills and broadening their social horizons. Between 1963 and 2006 the number of students studying in
702-402: A continuum with the local, national and regional. At one end of the continuum lie social and economic relations and networks which are organized on a local and/or national basis; at the other end lie social and economic relations and networks which crystallize on the wider scale of regional and global interactions. Globalization can refer to those spatial-temporal processes of change which underpin
819-476: A contract, invoice, or cheque, they must also add the legal name of the business. Numbered companies will very often operate as something other than their legal name, which is unrecognizable to the public. In Chile , a trade name is known as a nombre de fantasía ('fantasy' or 'fiction' name), and the legal name of business is called a razón social (social name). In Ireland , businesses are legally required to register business names where these differ from
936-468: A foreign country increased 9 times. Since the 1980s, modern globalization has spread rapidly through the expansion of capitalism and neoliberal ideologies. The implementation of neoliberal policies has allowed for the privatization of public industry, deregulation of laws or policies that interfered with the free flow of the market, as well as cut-backs to governmental social services. These neoliberal policies were introduced to many developing countries in
1053-650: A location in Phoenix, Arizona. In 1955, Ray Kroc , a businessman, joined the company as a franchise agent and, in 1961, bought out the McDonald brothers. Previously headquartered in Oak Brook, Illinois , it moved to nearby Chicago in June 2018. McDonald's is also a real estate company through its ownership of around 70% of restaurant buildings and 45% of the underlying land (which it leases to its franchisees). McDonald's
1170-673: A positive or a negative phenomenon. Economic globalization comprises: globalization of production; which refers to the obtainment of goods and services from a particular source from locations around the globe to benefit from difference in cost and quality. Likewise, it also comprises globalization of markets; which is defined as the union of different and separate markets into a massive global marketplace. Economic globalization also includes competition, technology, and corporations and industries. Current globalization trends can be largely accounted for by developed economies integrating with less developed economies by means of foreign direct investment ,
1287-674: A seasonal basis, McDonald's offers the McRib sandwich. Some speculate the seasonality of the McRib adds to its appeal. During March of each year, McDonald's offers a Shamrock Shake to honor Saint Patrick's Day . In addition, the chain also sells some items within the United States on a regional basis; for example, the Hatch Green Chile Double Cheeseburger, which is topped with New Mexico green chile ,
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#17327657773451404-682: A series of agreements to remove trade restrictions. GATT's successor was the World Trade Organization (WTO), which provided a framework for negotiating and formalizing trade agreements and a dispute resolution process. Exports nearly doubled from 8.5% of total gross world product in 1970 to 16.2% in 2001. The approach of using global agreements to advance trade stumbled with the failure of the Doha Development Round of trade negotiation. Many countries then shifted to bilateral or smaller multilateral agreements, such as
1521-565: A shopping mall. Other McDonald's are located in Walmart stores. McStop is a location targeted at truckers and travelers who may have services found at truck stops . In Sweden, Happy Meal boxes can be used as goggles, with the game Slope Stars . In the Netherlands, McDonald's has introduced McTrax that doubles as a recording studio; it reacts to touch. They can create their own beats with a synth and tweak sounds with special effects. On
1638-434: A simpler name rather than using their formal and often lengthier name. Trade names are also used when a preferred name cannot be registered, often because it may already be registered or is too similar to a name that is already registered. Using one or more fictitious business names does not create additional separate legal entities. The distinction between a registered legal name and a fictitious business name, or trade name,
1755-633: A small amount of complex carbs to aid in satiety more quickly. There are over 36,000 McDonald's restaurants globally. Over a third of these (14,146 restaurants) are in the United States alone. The second highest number is in Japan, with 2,975 restaurants, followed by China, with 2,700. These three countries make up the majority of global McDonald's stores. In the United States, most standalone McDonald's restaurants offer both counter service and drive-through service, with indoor and sometimes outdoor seating. Drive-Thru, Auto-Mac, Pay and Drive, or "McDrive" as it
1872-413: A state is not dependent on another, then there is no way for either state to be mutually affected by the other. This is one of the driving forces behind global connections and trade; without either, globalization would not have emerged the way it did and states would still be dependent on their own production and resources to work. This is one of the arguments surrounding the idea of early globalization. It
1989-528: A symbol of globalization and the spread of the American way of life . Its prominence has made it a frequent topic of public debates about obesity , corporate ethics , and consumer responsibility . McDonald's predominantly sells hamburgers , various types of chicken , chicken sandwiches , French fries , soft drinks, shakes , breakfast items, and desserts. In most markets, McDonald's offers salads and vegetarian items, wraps and other localized fare. On
2106-525: A third of the world's human population—have used the services of the Internet. Growth of globalization has never been smooth. One influential event was the late 2000s recession , which was associated with lower growth (in areas such as cross-border phone calls and Skype usage) or even temporarily negative growth (in areas such as trade) of global interconnectedness. The China–United States trade war , starting in 2018, negatively affected trade between
2223-413: A trade name is known as a nombre de fantasía ('fantasy' or 'fiction' name), and the legal name of business is called a razón social (social name). In Brazil , a trade name is known as a nome fantasia ('fantasy' or 'fiction' name), and the legal name of business is called razão social (social name). In some Canadian jurisdictions , such as Ontario , when a businessperson writes a trade name on
2340-485: A transformation in the organization of human affairs by linking together and expanding human activity across regions and continents. Without reference to such expansive spatial connections, there can be no clear or coherent formulation of this term. ... A satisfactory definition of globalization must capture each of these elements: extensity (stretching), intensity, velocity and impact. Held and his co-writers' definition of globalization in that same book as "transformation in
2457-570: Is accused of paying less with arbitrary schedule adjustments and pay delays. McDonald's former CEO, Steve Easterbrook , earned an annual salary of $ 1,100,000. In September 2017, two British McDonald's stores agreed to a strike over zero-hours contracts for staff. Picket lines were formed around the two stores in Crayford and Cambridge . The strike was supported by then Leader of the Opposition Jeremy Corbyn . Workers at
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#17327657773452574-405: Is agency-extended globalization, the circulation of agents of different institutions, organizations, and polities , including imperial agents. Object-extended globalization, a third form, is the movement of commodities and other objects of exchange. He calls the transmission of ideas, images, knowledge, and information across world-space disembodied globalization, maintaining that it is currently
2691-469: Is argued that archaic globalization did not function in a similar manner to modern globalization because states were not as interdependent on others as they are today. Also posited is a "multi-polar" nature to archaic globalization, which involved the active participation of non-Europeans. Because it predated the Great Divergence in the nineteenth century, where Western Europe pulled ahead of
2808-458: Is called a razón social . Globalization 1800s: Martineau · Tocqueville · Marx · Spencer · Le Bon · Ward · Pareto · Tönnies · Veblen · Simmel · Durkheim · Addams · Mead · Weber · Du Bois · Mannheim · Elias Globalization ( North American spelling ; also Oxford spelling [UK]) or globalisation (non-Oxford British spelling ; see spelling differences )
2925-519: Is customized to reflect consumer tastes in their respective countries. Restaurants in several countries, particularly in Asia, serve soup. This local deviation from the standard menu is a characteristic for which the chain is particularly known and one which is employed either to abide by regional food taboos (such as the religious prohibition of beef consumption in India) or to make available foods with which
3042-450: Is filled with a range of norms , claims, beliefs, and narratives about the phenomenon itself. James and Steger stated that the concept of globalization "emerged from the intersection of four interrelated sets of ' communities of practice ' ( Wenger , 1998): academics, journalists, publishers/editors, and librarians." They note the term was used "in education to describe the global life of the mind"; in international relations to describe
3159-498: Is important because fictitious business names do not always identify the entity that is legally responsible . Legal agreements (such as contracts ) are normally made using the registered legal name of the business. If a corporation fails to consistently adhere to such important legal formalities like using its registered legal name in contracts, it may be subject to piercing of the corporate veil . In English , trade names are generally treated as proper nouns . In Argentina ,
3276-558: Is known in many countries, often has separate stations for placing, paying for, and picking up orders while the customer remains in their vehicle; it was first introduced in Sierra Vista , Arizona in 1975, following the lead of other fast-food chains. The first such restaurant in Britain opened at Fallowfield , Manchester, in 1986. In 1994, McDonald's attempted Hearth Express, a prototype specializing in homestyle takeout meals. Among
3393-403: Is more than double that of battery cage systems, will require new research to mitigate. The facilities have higher ammonia levels because feces are kicked into the air. Producers raised concerns about the production cost, which is expected to increase by 36 percent. Trade name In a number of countries, the phrase " trading as " (abbreviated to t/a ) is used to designate a trade name. In
3510-456: Is only available in the southwestern state of New Mexico . Products are offered as either "dine-in" (where the customer opts to eat in the restaurant) or "take-out" (where the customer opts to take the food off the premises). "Dine-in" meals are provided on a plastic tray with a paper insert on the floor of the tray. "Take-out" meals are usually delivered with the contents enclosed in a distinctive McDonald's-branded brown paper bag. In both cases,
3627-419: Is the world's largest fast food restaurant chain by number of locations , serving over 69 million customers daily in over 100 countries in more than 40,000 outlets as of 2021. McDonald's is best known for its hamburgers, cheeseburgers and french fries , although their menu also includes other items like chicken, fish, fruit, and salads. Their bestselling licensed item is their french fries, followed by
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3744-399: Is the process of interaction and integration among people, companies, and governments worldwide. The term globalization first appeared in the early 20th century (supplanting an earlier French term mondialisation ), developed its current meaning sometime in the second half of the 20th century, and came into popular use in the 1990s to describe the unprecedented international connectivity of
3861-409: Is used to refer to the fear of globalization, though it can also mean the fear of balloons . There are both distal and proximate causes which can be traced in the historical factors affecting globalization. Large-scale globalization began in the 19th century. Archaic globalization conventionally refers to a phase in the history of globalization including globalizing events and developments from
3978-462: The Big Mac . The McDonald's Corporation revenues come from the rent, royalties , and fees paid by the franchisees, as well as sales in company-operated restaurants. McDonald's is the world's second-largest private employer with 1.7 million employees (behind Walmart with 2.3 million employees), the majority of whom work in the restaurant's franchises. McDonald's has been subject to criticism over
4095-748: The East . Without the spread of traditional ideas from the East, Western globalization would not have emerged the way it did. The interactions of states were not on a global scale and most often were confined to Asia, North Africa , the Middle East , and certain parts of Europe. With early globalization, it was difficult for states to interact with others that were not close. Eventually, technological advances allowed states to learn of others' existence and thus another phase of globalization can occur. The third has to do with inter-dependency, stability, and regularity. If
4212-472: The Georgie Pie fast food chain it bought out in 1996. In Greece, the signature hamburger, Big Mac, is changed by adding Tzatziki sauce and packaging in a pita. In the United States and Canada, after limited trials on a regional basis, McDonald's began offering in 2015 and 2017, respectively, a partial breakfast menu during all hours its restaurants were open. All-day breakfast was phased out from menus at
4329-519: The Great Recession . New opposing views from some economists have argued such trends are a result of price drops and in actuality, trade volume is increasing, especially with agricultural products, natural resources and refined petroleum. Economic globalization is the increasing economic interdependence of national economies across the world through a rapid increase in cross- border movement of goods, services, technology, and capital. Whereas
4446-621: The Indus Valley civilization in the third millennium BCE . This archaic globalization existed during the Hellenistic Age , when commercialized urban centers enveloped the axis of Greek culture that reached from India to Spain, including Alexandria and the other Alexandrine cities. Early on, the geographic position of Greece and the necessity of importing wheat forced the Greeks to engage in maritime trade. Trade in ancient Greece
4563-951: The International Monetary Fund (IMF) identified four basic aspects of globalization: trade and transactions , capital and investment movements, migration and movement of people, and the dissemination of knowledge. Globalizing processes affect and are affected by business and work organization, economics, sociocultural resources, and the natural environment. Academic literature commonly divides globalization into three major areas: economic globalization , cultural globalization , and political globalization . Proponents of globalization point to economic growth and broader societal development as benefits, while opponents claim globalizing processes are detrimental to social well-being due to ethnocentrism , environmental consequences, and other potential drawbacks. Between 1990 and 2010, globalisation progressed rapidly, driven by
4680-503: The International Organization for Standardization , which is composed of representatives from various national standards organizations . A multinational corporation , or worldwide enterprise, is an organization that owns or controls the production of goods or services in one or more countries other than their home country. It can also be referred to as an international corporation, a transnational corporation, or
4797-713: The Thirty Years' War , and demand for commodities, most particularly slaves . The triangular trade made it possible for Europe to take advantage of resources within the Western Hemisphere . The transfer of animal stocks, plant crops, and epidemic diseases associated with Alfred W. Crosby 's concept of the Columbian exchange also played a central role in this process. European, Middle Eastern, Indian, Southeast Asian , and Chinese merchants were all involved in early modern trade and communications, particularly in
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4914-466: The United Kingdom , there is no filing requirement for a "business name", defined as "any name under which someone carries on business" that, for a company or limited liability partnership, "is not its registered name", but there are requirements for disclosure of the owner's true name and some restrictions on the use of certain names. A minority of U.S. states, including Washington , still use
5031-461: The United States , the phrase " doing business as " (abbreviated to DBA , dba , d.b.a. , or d/b/a ) is used, among others, such as assumed business name or fictitious business name . In Canada , " operating as " (abbreviated to o/a ) and " trading as " are used, although " doing business as " is also sometimes used. A company typically uses a trade name to conduct business using
5148-517: The University of Aberdeen and an early writer in the field, described globalization as "the compression of the world and the intensification of the consciousness of the world as a whole." In Global Transformations , David Held and his co-writers state: Although in its simplistic sense globalization refers to the widening, deepening and speeding up of global interconnection, such a definition begs further elaboration. ... Globalization can be on
5265-545: The developing countries and least developed countries (LDCs). As economic integration intensified workers moved to areas with higher wages and most of the developing world oriented toward the international market economy. The collapse of the Soviet Union not only ended the Cold War's division of the world – it also left the United States its sole policeman and an unfettered advocate of free market. It also resulted in
5382-411: The history of globalization , and of modern globalization. Economically, globalization involves goods, services , data, technology, and the economic resources of capital . The expansion of global markets liberalizes the economic activities of the exchange of goods and funds. Removal of cross-border trade barriers has made the formation of global markets more feasible. Advances in transportation, like
5499-488: The post–Cold War world . Its origins can be traced back to 18th and 19th centuries due to advances in transportation and communications technology . This increase in global interactions has caused a growth in international trade and the exchange of ideas, beliefs, and culture. Globalization is primarily an economic process of interaction and integration that is associated with social and cultural aspects. However, disputes and international diplomacy are also large parts of
5616-518: The steam locomotive , steamship , jet engine , and container ships , and developments in telecommunication infrastructure such as the telegraph , the Internet , mobile phones , and smartphones , have been major factors in globalization and have generated further interdependence of economic and cultural activities around the globe. Though many scholars place the origins of globalization in modern times , others trace its history to long before
5733-558: The 17th century, world trade developed further when chartered companies like the British East India Company (founded in 1600) and the Dutch East India Company (founded in 1602, often described as the first multinational corporation in which stock was offered) were established. An alternative view from historians Dennis Flynn and Arturo Giraldez, postulated that: globalization began with
5850-422: The 1980s and 1990s. The revolutions of 1989 and subsequent liberalization in many parts of the world resulted in a significant expansion of global interconnectedness. The migration and movement of people can also be highlighted as a prominent feature of the globalization process. In the period between 1965 and 1990, the proportion of the labor force migrating approximately doubled. Most migration occurred between
5967-493: The 19th century, steamships reduced the cost of international transportation significantly and railroads made inland transportation cheaper. The transportation revolution occurred some time between 1820 and 1850. More nations embraced international trade . Globalization in this period was decisively shaped by nineteenth-century imperialism such as in Africa and Asia . The invention of shipping containers in 1956 helped advance
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#17327657773456084-403: The 2011 United States–Korea Free Trade Agreement . Since the 1970s, aviation has become increasingly affordable to middle classes in developed countries . Open skies policies and low-cost carriers have helped to bring competition to the market . In the 1990s, the growth of low-cost communication networks cut the cost of communicating between countries. More work can be performed using
6201-587: The 2022 Russian invasion of Ukraine included a blockade of Ukrainian ports and international sanctions on Russia , resulting in some de-coupling of the Russian economy with global trade, especially with the European Union and other Western countries. Modern consensus for the last 15 years regards globalization as having run its course and gone into decline. A common argument for this is that trade has dropped since its peak in 2008, and never recovered since
6318-568: The European Age of Discovery and voyages to the New World , and some even to the third millennium BCE. Large-scale globalization began in the 1820s, and in the late 19th century and early 20th century drove a rapid expansion in the connectivity of the world's economies and cultures. The term global city was subsequently popularized by sociologist Saskia Sassen in her work The Global City: New York, London, Tokyo (1991). In 2000,
6435-618: The Indian Ocean region. According to economic historians Kevin H. O'Rourke , Leandro Prados de la Escosura, and Guillaume Daudin, several factors promoted globalization in the period 1815–1870: During the 19th century, globalization approached its form as a direct result of the Industrial Revolution . Industrialization allowed standardized production of household items using economies of scale while rapid population growth created sustained demand for commodities. In
6552-587: The McDonald's franchise at Saint-Barthélémy, Marseille , occupied the restaurant in protest against its planned closure. Employing 77 people, the restaurant is the second-biggest private sector employer in Saint-Barthélémy, which has an unemployment rate of 30 percent. Lawyers for Kamel Guemari, a shop steward at the franchise, claimed an attempt was made to kill him when a car drove at him in the restaurant car park. In March 2015, McDonald's workers in 19 U.S. cities filed 28 health and safety complaints with
6669-511: The McResource website amidst negative publicity and criticism. McDonald's plans to continue an internal telephone help line through which its employees can obtain advice on work and life problems. The Roosevelt Institute , a liberal think tank , accuses some McDonald's restaurants of actually paying less than the minimum wage to entry positions due to "rampant" wage theft . In South Korea, McDonald's pays part-time employees $ 5.50 an hour and
6786-575: The Silk Routes. In addition to economic trade, the Silk Road served as a means of carrying out cultural trade among the civilizations along its network. The movement of people, such as refugees, artists, craftsmen, missionaries , robbers, and envoys, resulted in the exchange of religions, art, languages, and new technologies. From around 3000 BCE to 1000 CE, connectivity within Afro-Eurasia
6903-400: The U.S. Occupational Safety and Health Administration , which allege that low staffing, lack of protective gear, poor training, and pressure to work fast resulted in injuries. The complaints allege that, because of a lack of first aid supplies, workers were told by management to treat burn injuries with condiments such as mayonnaise and mustard . The Fight for $ 15 labor organization aided
7020-434: The U.S. drew an average of $ 7firstbillion of public assistance annually resulting from receiving low wages. The McResource website advised employees to break their food into smaller pieces to feel fuller, seek refunds for unopened holiday purchases, sell possessions online for quick cash, and "quit complaining" as "stress hormone levels rise by 15 percent after ten minutes of complaining." In December 2013, McDonald's shut down
7137-602: The U.S., including the hamburger, cheeseburger, double cheeseburger, McDouble, Quarter Pounder with Cheese, double Quarter Pounder with Cheese and the Big Mac. Nevertheless, the pickles will still be made with an artificial preservative, although customers can choose to opt out of getting pickles with their burgers. In November 2020, McDonald's announced McPlant, a plant-based burger, along with plans to develop additional meat alternative menu items that extend to chicken substitutes and breakfast sandwiches. This announcement came after
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#17327657773457254-418: The U.S., trademark rights are acquired by use in commerce, but there can be substantial benefits to filing a trademark application. Sole proprietors are the most common users of DBAs. Sole proprietors are individual business owners who run their businesses themselves. Since most people in these circumstances use a business name other than their own name, it is often necessary for them to get DBAs. Generally,
7371-664: The US market. In dedicated "Create Your Taste" (CYT) kiosks, customers could choose all ingredients, including the type of bun and meat, along with optional extras. CYT food was served to the table on wooden boards, fries in wire baskets, and salads in china bowls with metal cutlery at a higher price. In November 2016, Create Your Taste was replaced by a "Signature Crafted Recipes" program designed to be more efficient and less expensive. McDonald's playgrounds are called PlayPlaces. Some McDonald's in suburban areas and certain cities feature large indoor or outdoor playgrounds . The first PlayPlace with
7488-633: The World Bank and the IMF to become global financial market regulators that would promote neoliberalism and the creation of free markets for multinational corporations on a global scale. In the late 19th and early 20th century, the connectedness of the world's economies and cultures grew very quickly. This slowed down from the 1910s onward due to the World Wars and the Cold War , but picked up again in
7605-518: The company's worldwide reach. The sale cost Kroc $ 2.7 million, a huge sum during that time. The San Bernardino restaurant was eventually torn down in 1971, and the site was sold to the Juan Pollo chain in 1998. This area serves as headquarters for the Juan Pollo chain, and a McDonald's and Route 66 museum. With the expansion of McDonald's into many international markets, the company has become
7722-534: The county or city to be registered with the State Corporation Commission. DBA statements are often used in conjunction with a franchise . The franchisee will have a legal name under which it may sue and be sued, but will conduct business under the franchiser's brand name (which the public would recognize). A typical real-world example can be found in a well-known pricing mistake case, Donovan v. RRL Corp. , 26 Cal. 4th 261 (2001), where
7839-414: The dominant form of globalization. James holds that this series of distinctions allows for an understanding of how, today, the most embodied forms of globalization such as the movement of refugees and migrants are increasingly restricted, while the most disembodied forms such as the circulation of financial instruments and codes are the most deregulated . The journalist Thomas L. Friedman popularized
7956-450: The emergence of a transnational élite and a phasing out of the nation-state . Meanwhile, he used "cultural globalization" to reference the worldwide homogenization of culture. Other of his usages included " ideological globalization", " technological globalization", and "social globalization". Lechner and Boli (2012) define globalization as more people across large distances becoming connected in more and different ways. "Globophobia"
8073-559: The end of 2024 as a test. The outlets will have a smaller real-estate footprint than regular McDonald's restaurants and are focused on selling coffee and other drinks to afternoon customers. The name for the new brand comes from CosMc, a McDonaldland mascot that appeared in advertisements in the late 1980s and early 1990s. In October 2024, an E. coli outbreak occurred associated with contaminated Quarter Pounder burgers from McDonald's. As of October 30, one person died, 27 were hospitalized, and 90 were sickened across 13 US states. Since
8190-498: The extension of the European Common Market , and in journalism to describe how the "American Negro and his problem are taking on a global significance". They have also argued that four forms of globalization can be distinguished that complement and cut across the solely empirical dimensions. According to James, the oldest dominant form of globalization is embodied globalization, the movement of people. A second form
8307-638: The familiar crawl-tube design with ball pits and slides was introduced in 1987 in the US, with many more being constructed soon after. McDonald's Next uses open-concept design and offers "Create Your Taste" digital ordering. The concept store also offers free mobile device charging and table service after 6:00 pm. The first store opened in Hong Kong in December 2015. Some locations are connected to gas stations and convenience stores, while others called McExpress have limited seating or menu or may be located in
8424-466: The fare offered were meatloaf, fried chicken, and baked ham. This experiment started with a single location in Darien, Illinois but closed in only one year. In some countries, McDrive locations near highways offer no counter service or seating. In contrast, locations in high-density city neighborhoods often omit drive-through service. There are also a few locations, mostly in downtown districts, that offer
8541-509: The first circumnavigation of the globe under the Magellan-Elcano expedition which preluded the rise of global silver trade . Early modern globalization is distinguished from modern globalization on the basis of expansionism , the method of managing global trade, and the level of information exchange. The period is marked by the shift of hegemony to Western Europe, the rise of larger-scale conflicts between powerful nations such as
8658-500: The form of structural adjustment programs (SAPs) that were implemented by the World Bank and the International Monetary Fund (IMF). These programs required that the country receiving monetary aid would open its markets to capitalism, privatize public industry, allow free trade, cut social services like healthcare and education and allow the free movement of giant multinational corporations. These programs allowed
8775-423: The globalization of business is centered around the diminution of international trade regulations as well as tariffs , taxes, and other impediments that suppresses global trade, economic globalization is the process of increasing economic integration between countries, leading to the emergence of a global marketplace or a single world market. Depending on the paradigm, economic globalization can be viewed as either
8892-581: The globalization of commerce. After World War II, work by politicians led to the agreements of the Bretton Woods Conference , in which major governments laid down the framework for international monetary policy , commerce, and finance, and the founding of several international institutions intended to facilitate economic growth by lowering trade barriers . Initially, the General Agreement on Tariffs and Trade (GATT) led to
9009-521: The great chagrin of Reactionists, it has drawn from under the feet of industry the national ground on which it stood. All old-established national industries have been destroyed or are daily being destroyed. . . . In place of the old local and national seclusion and self-sufficiency, we have intercourse in every direction, universal inter-dependence of nations. Sociologists Martin Albrow and Elizabeth King define globalization as "all those processes by which
9126-440: The great movements of trade and empire across Asia and the Indian Ocean from the 15th century onward. In 1848, Karl Marx noticed the increasing level of national inter-dependence brought on by capitalism , and predicted the universal character of the modern world society. He states: The bourgeoisie has through its exploitation of the world market given a cosmopolitan character to production and consumption in every country. To
9243-500: The growing prominence of attention focused on the movement of diseases, the proliferation of popular culture and consumer values, the growing prominence of international institutions like the UN, and concerted international action on such issues as the environment and human rights. Other developments as dramatic were the Internet's becoming influential in connecting people across the world; As of June 2012 , more than 2.4 billion people—over
9360-480: The guidance of Ray Kroc, filed for a trademark on a new logo—an overlapping, double-arched "M" symbol. But before the double arches, McDonald's used a single arch for the architecture of their buildings. Although the "Golden Arches" logo appeared in various forms, the present version was not used until November 18, 1968, when the company was granted a U.S. trademark. The present corporation credits its founding to franchised businessman Ray Kroc on April 15, 1955. This
9477-502: The health effects of its products and its participation in various legal cases. Siblings Richard and Maurice McDonald opened the first McDonald's at 1398 North E Street at West 14th Street in San Bernardino, California , on May 15, 1940. The brothers introduced the "Speedee Service System" in 1948, putting into expanded use the principles of the modern fast-food restaurant that predecessor White Castle had put into practice more than two decades earlier. The original mascot of McDonald's
9594-534: The historically variable ways that it has been practiced and socially understood through changing world-time. Manfred Steger , professor of global studies and research leader in the Global Cities Institute at RMIT University , identifies four main empirical dimensions of globalization : economic, political, cultural, and ecological . A fifth dimension—the ideological—cutting across the other four. The ideological dimension, according to Steger,
9711-768: The individual items are wrapped or boxed as appropriate. Since Steve Easterbrook became CEO of the company in 2015, McDonald's has streamlined the menu which in the United States contained nearly 200 items. The company has looked to introduce healthier options and removed high-fructose corn syrup from hamburger buns . The company has removed artificial preservatives from Chicken McNuggets , replacing chicken skin, safflower oil and citric acid found in Chicken McNuggets with pea starch, rice starch, and powdered lemon juice. In September 2018, McDonald's USA announced that they no longer use artificial preservatives, flavors and colors entirely from seven classic burgers sold in
9828-459: The information and communication technology revolution that lowered communication costs, along with trade liberalisation and the shift of manufacturing operations to emerging economies (particularly China). The word globalization was used in the English language as early as the 1930s, but only in the context of education, and the term failed to gain traction. Over the next few decades, the term
9945-434: The late 1990s, McDonald's has attempted to replace employees with electronic kiosks that would perform actions such as taking orders and accepting money. In 1999, McDonald's first tested "E-Clerks" in suburban Chicago, Illinois, and Wyoming, Michigan , with the devices being able to "save money on live staffers" and attracting larger purchase amounts than average employees. In 2013, the University of Oxford estimated that in
10062-402: The law is to protect the public from fraud, by compelling the business owner to first file or register his fictitious business name with the county clerk, and then making a further public record of it by publishing it in a newspaper. Several other states, such as Illinois , require print notices as well. In Uruguay , a trade name is known as a nombre fantasía , and the legal name of business
10179-461: The most common theme on the McDonald's Facebook wall was concern for hens. By September 2014, McDonald's heeded the criticism and declared they would strive to eliminate caged eggs by 2017. By January 2018, McDonald's accounced they had succeeded in meeting their goal. In 2015, McDonald's pledged to stop using eggs from battery cage facilities by 2025 for all American restaurants. McDonald's met their goal nearly two years ahead of schedule, announcing
10296-461: The named defendant, RRL Corporation, was a Lexus car dealership doing business as " Lexus of Westminster ", but remaining a separate legal entity from Lexus, a division of Toyota Motor Sales, USA, Inc. . In California , filing a DBA statement also requires that a notice of the fictitious name be published in local newspapers for some set period of time to inform the public of the owner's intent to operate under an assumed name . The intention of
10413-838: The ordering process (along with others working in the kitchen or other back-of-the-house roles). There was no seating in this restaurant. On August 5, 2013, The Guardian revealed that 90 percent of McDonald's UK workforce are on zero-hour contracts , making it possibly the largest such private sector employer in the country. In April 2017, due to employee strikes, they gave all employees the option of fixed contracts instead. A study released by Fast Food Forward conducted by Anzalone Liszt Grove Research showed that approximately 84 percent of all fast food employees working in New York City in April 2013 had been paid less than their legal wages by their employers. From 2007 to 2011, fast food workers in
10530-409: The people of the world are incorporated into a single world society." In The Consequences of Modernity , Anthony Giddens writes: "Globalization can thus be defined as the intensification of worldwide social relations which link distant localities in such a way that local happenings are shaped by events occurring many miles away and vice versa." In 1992, Roland Robertson , professor of sociology at
10647-605: The phase of increasing trade links and cultural exchange that characterized the period immediately preceding the advent of high "modern globalization" in the late 19th century. This phase of globalization was characterized by the rise of maritime European empires, in the 15th and 17th centuries, first the Portuguese Empire (1415) followed by the Spanish Empire (1492), and later the Dutch and British Empires . In
10764-451: The process of world shrinkage, of distances getting shorter, things moving closer. It pertains to the increasing ease with which somebody on one side of the world can interact, to mutual benefit, with somebody on the other side of the world. Paul James defines globalization with a more direct and historically contextualized emphasis: Globalization is the extension of social relations across world-space, defining that world-space in terms of
10881-442: The reduction of trade barriers as well as other economic reforms, and, in many cases, immigration. International standards have made trade in goods and services more efficient. An example of such standard is the intermodal container . Containerization dramatically reduced the costs of transportation, supported the post-war boom in international trade , and was a major element in globalization. International standards are set by
10998-590: The regional market is more familiar (such as the sale of McRice in Indonesia, or Ebi (prawn) Burger in Singapore and Japan). McDonald's restaurants in China include fried buns and soybean milk on their breakfast menus. In Germany and some other Western European countries, McDonald's sells beer. In New Zealand, until 2020, McDonald's sold meat pies after local affiliate McDonald's New Zealand partially relaunched
11115-439: The rest of the world in terms of industrial production and economic output , archaic globalization was a phenomenon that was driven not only by Europe but also by other economically developed Old World centers such as Gujarat , Bengal , coastal China , and Japan . The German historical economist and sociologist Andre Gunder Frank argues that a form of globalization began with the rise of trade links between Sumer and
11232-581: The restaurants feature "semi-swooshes" (half of a golden arch), similar to the Nike swoosh . McDonald's began banning smoking in 1994 when it restricted customers from smoking within its 1,400 wholly owned restaurants. As a result of the COVID-19 pandemic , McDonald's closed most seating and all play areas in its United States restaurants. It transitioned to drive-thru and curbside orders at locations and online food ordering delivery services. In July 2020, for
11349-466: The river Elbe in Hamburg, Germany, is the world's only "McBoat," a float-through service (similar to drive-through ) for people on the river. In 2006, McDonald's introduced its "Forever Young" brand by redesigning all of its restaurants, the first significant redesign since the 1970s. It resembles a coffee shop, with wooden tables, faux-leather chairs, and muted colors; the red was muted to terracotta,
11466-497: The spatial organization of social relations and transactions—assessed in terms of their extensity, intensity, velocity and impact—generating transcontinental or inter-regional flows" was called "probably the most widely-cited definition" in the 2014 DHL Global Connectiveness Index . Swedish journalist Thomas Larsson, in his book The Race to the Top: The Real Story of Globalization , states that globalization: ...is
11583-579: The start of the COVID-19 pandemic in 2020. In partnership with the Central Food Technological Research Institute in India , McDonald's has introduced millet -based buns on September 4, 2024. Three major ( Pearl millet , Sorghum , and Finger millet ) and two minor ( Proso and Paspalum scrobiculatum ) millets are used which makes up 22% of the bun. It provides more calcium, iron, and protein in addition to
11700-969: The succeeding decades, there was a 92% probability of food preparation and serving becoming automated in fast food establishments. By 2016, McDonald's "Create Your Taste" electronic kiosks were seen in some restaurants internationally where customers could custom order meals. In 2017, McDonald's launched an app in the United States that allows customers to skip the ordering line inside or drive through and order online. Many McDonald's locations have special parking spaces for such orders. In September 2019, McDonald's purchased an AI-based start-up, Apprente, to replace human servers with voice-based technology in its US drive-throughs. In early 2023, McDonald's opened its first largely automated restaurant in Fort Worth, Texas . The restaurant in question would de-emphasize human contact when ordering, with employees available if there were problems but who would otherwise be absent from
11817-616: The successful elimination of caged eggs in February 2024. Since McDonald's purchases over 2 billion eggs per year or 4 percent of eggs produced in the United States, the switch is expected to have a major impact on the egg industry. It is part of a general trend toward cage-free eggs driven by consumer concern over the harsh living conditions of hens. The aviary systems from which the new eggs will be sourced are troubled by much higher mortality rates, as well as introducing environmental and worker safety problems. The high hen mortality rate, which
11934-723: The successful testing of Beyond Meat plant based meat substitutes. In late 2022, McDonald's announced the addition of the Double McPlant at all restaurants in the United Kingdom and Ireland starting January 4 due to the success of the McPlant. In 2024, select McDonald's in the UK were testing vegan ice cream called Choco Scoop and Strawberry Scoop and receiving positive reviews. The company often introduces items temporarily or brings them back after long absences. McDonald's Menu
12051-459: The surname(s) of the sole trader or partners, or the legal name of a company. The Companies Registration Office publishes a searchable register of such business names. In Japan , the word yagō ( 屋号 ) is used. In Colonial Nigeria , certain tribes had members that used a variety of trading names to conduct business with the Europeans. Two examples were King Perekule VII of Bonny , who
12168-551: The term "flat world" , arguing that globalized trade , outsourcing , supply-chaining , and political forces had permanently changed the world, for better and worse. He asserted that the pace of globalization was quickening and that its impact on business organization and practice would continue to grow. Economist Takis Fotopoulos defined "economic globalization" as the opening and deregulation of commodity , capital , and labor markets that led toward present neoliberal globalization. He used "political globalization" to refer to
12285-469: The term trade name to refer to "doing business as" (DBA) names. In most U.S. states now, however, DBAs are officially referred to using other terms. Almost half of the states, including New York and Oregon , use the terms assumed business name or assumed name ; nearly as many, including Pennsylvania , use the term fictitious name . For consumer protection purposes, many U.S. jurisdictions require businesses operating with fictitious names to file
12402-536: The term and bringing it into the mainstream business audience in the later in the middle of 1980s. Though often treated as synonyms, in French, globalization is seen as a stage following mondialisation, a stage that implies the dissolution of national identities and the abolishment of borders inside the world network of economic exchanges. Since its inception, the concept of globalization has inspired competing definitions and interpretations. Its antecedents date back to
12519-472: The time of the earliest civilizations until roughly the 1600s. This term is used to describe the relationships between communities and states and how they were created by the geographical spread of ideas and social norms at both local and regional levels. In this schema, three main prerequisites are posited for globalization to occur. The first is the idea of Eastern Origins, which shows how Western states have adapted and implemented learned principles from
12636-494: The two largest national economies. The economic impact of the COVID-19 pandemic included a massive decline in tourism and international business travel as many countries temporarily closed borders. The 2021–2022 global supply chain crisis resulted from temporary shutdowns of manufacturing and transportation facilities, and labor shortages. Supply problems incentivized some switches to domestic production. The economic impact of
12753-495: The workers in filing the complaints. McDonald's has been criticized for using factory farmed fast growing chicken breeds in their supply chain. These breeds are more likely to suffer from welfare issues such as broken or fractured bones, leg deformities and heart failure. Throughout 2014, the Facebook page for McDonald's Australia was inundated with posts about McDonald's use of caged eggs. For 87 consecutive days during mid-2014,
12870-535: The year's second quarter, McDonald's reported earnings of 66 cents per share. Compared to the same period of last year, it represented a fall of 68%. In July 2023, the company announced it was working towards a new fast-food brand called CosMc's that would be tested at ten sites. The first location was opened in December 2023 in Bolingbrook, Illinois , and the company is working to open nine restaurants in Texas by
12987-415: The yellow was shifted to golden for a more "sunny" look, and olive and sage green were added. The warmer look has less plastic and more brick and wood, with modern hanging lights for a softer glow. Many restaurants feature free Wi-Fi and flat-screen TVs. Other upgrades include double drive-thrus, flat roofs instead of the angled red roofs, and fiberglass instead of wood. Instead of the familiar golden arches,
13104-425: Was a hamburger-headed chef who was referred to as "Speedee". In 1962, the Golden Arches replaced Speedee as the universal mascot. Clown mascot Ronald McDonald was introduced in 1963 to market the chain to children. On May 4, 1961, McDonald's first filed for a U.S. trademark on the name "McDonald's" with the description "Drive-In Restaurant Services," which continues to be renewed. By September 13, McDonald's, under
13221-571: Was centered upon the Indo-Mediterranean region, with the Silk Road later rising in importance with the Mongol Empire's consolidation of Asia in the 13th century. " Early modern " or "proto-globalization" covers a period of the history of globalization roughly spanning the years between 1600 and 1800. The concept of "proto-globalization" was first introduced by historians A. G. Hopkins and Christopher Bayly . The term describes
13338-553: Was known as Captain Pepple in trade matters, and King Jubo Jubogha of Opobo , who bore the pseudonym Captain Jaja . Both Pepple and Jaja would bequeath their trade names to their royal descendants as official surnames upon their deaths. In Singapore , there is no filing requirement for a "trading as" name, but there are requirements for disclosure of the underlying business or company's registered name and unique entity number. In
13455-639: Was largely unrestricted: the state controlled only the supply of grain. Trade on the Silk Road was a significant factor in the development of civilizations from China, the Indian subcontinent , Persia , Europe, and Arabia , opening long-distance political and economic interactions between them. Though silk was certainly the major trade item from China, common goods such as salt and sugar were traded as well; and religions , syncretic philosophies, and various technologies, as well as diseases, also traveled along
13572-472: Was occasionally used by other scholars and media, but it was not clearly defined. One of the first usages of the term in the meaning resembling the later, was by French economist François Perroux in his essays from the early 1960s (in his French works he used the term " mondialisation " (literarly worldization in French ), also translated as mundialization). Theodore Levitt is often credited with popularizing
13689-455: Was the ninth opened McDonald's restaurant overall, although this location was destroyed and rebuilt in 1984. Kroc was recorded as being an aggressive business partner, driving the McDonald brothers out of the industry. Kroc and the McDonald brothers fought for control of the business, as documented in Kroc's autobiography. In 1961, he purchased the McDonald brothers' equity in the company and began
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