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138-600: The non-cooperation movement was a political campaign launched on 4 September 1920 by Mahatma Gandhi to have Indians revoke their cooperation from the British government , with the aim of persuading them to grant self-governance . This came as result of the Indian National Congress (INC) withdrawing its support for British reforms following the Rowlatt Act of 18 March 1919 – which suspended

276-504: A fruitarian diet so as to avoid the destruction of plants. Scholars claim the principles of ecological non-violence is innate in the Hindu tradition, and its conceptual fountain has been Ahimsa as their cardinal virtue. The dharmic philosophy of ancient India exists in all Indian languages and culture. For example, the Tirukkuṛaḷ , written between 200 BCE and 500 CE, and sometimes called

414-597: A "closing argument ad", an advertisement that summarizes the campaign's core themes and explains the candidate's vision for the future. In the 2020 election, Joe Biden's "Rising" ad starts with him saying "we're in a battle for the soul of this nation" and a worker in Donald Trump's Pennsylvania ad stated "that will be the end of my job and thousands of others" if Trump lost. Earned media describes free media coverage, often from news stories or social media posts. Unlike paid media, earned media does not incur an expense to

552-574: A bit more likely to turn out to vote. But there is also evidence that offering token public support for a cause on Facebook or Twitter may make one less likely to be involved in offline campaign activities" (Sides 2018). Now, online election campaign information can be shared in a rich information format through campaign landing pages, integrating Google's rich snippets, structured data, social media open graphs , and husting support file formats for YouTube like .sbv , .srt , and .vtt . High proficiency and effective algorithmic integration will be

690-455: A brochure for door to door distribution, organizing poll workers, etc. A paper campaign is a political campaign in which the candidate only files the necessary paperwork to appear on the ballot . The purpose of such a token effort may be simply to increase name awareness of a minor political party, to give voters of a certain ideology an opportunity to vote accordingly, or to ensure that the party has candidates in every constituency. It can be

828-455: A cost-effective means of attracting media coverage. An informational campaign, by contrast, may involve news releases, newspaper interviews, door-to-door campaigning, and organizing polls. As the level of seriousness rises, the marginal cost of reaching more people rises accordingly, due to the high cost of TV commercials, paid staff, etc. which are used by competitive campaigns. Paper candidates do not expect to be elected and usually run simply as

966-556: A general philosophy of abstention from violence. It may be based on moral, religious or spiritual principles, or the reasons for it may be strategic or pragmatic . Failure to distinguish between the two types of nonviolent approaches can lead to distortion in the concept's meaning and effectiveness, which can subsequently result in confusion among the audience. Although both principled and pragmatic nonviolent approaches preach for nonviolence, they may have distinct motives, goals, philosophies, and techniques. However, rather than debating

1104-409: A hierarchy of life. Mobile beings are given higher protection than immobile ones. For the mobile beings, they distinguish between one-sensed, two-sensed, three-sensed, four-sensed and five-sensed ones; a one-sensed animal has touch as its only sensory modality. The more senses a being has, the more they care about non-injuring it. Among the five-sensed beings, the precept of non-injury and non-violence to

1242-413: A historical figure, followed by Parshvanatha (Pārśvanātha) the twenty-third Tirthankara lived in about the 8th century BCE. He founded the community to which Mahavira's parents belonged. Ahimsa was already part of the "Fourfold Restraint" ( Caujjama ), the vows taken by Parshva's followers. In the times of Mahavira and in the following centuries, Jains were at odds with both Buddhists and followers of

1380-430: A human being can ever live his or her life without harming animal and plant life in some way; which and when plants or animal meat may be eaten, whether violence against animals causes human beings to become less compassionate, and if and how one may exert least harm to non-human life consistent with ahimsa precept, given the constraints of life and human needs. The Mahabharata permits hunting by warriors, but opposes it in

1518-477: A hunter defends his profession in a long discourse. Many of the arguments proposed in favor of non-violence to animals refer to the bliss one feels, the rewards it entails before or after death, the danger and harm it prevents, as well as to the karmic consequences of violence. The ancient Hindu texts discuss Ahimsa and non-animal life. They discourage wanton destruction of nature including of wild and cultivated plants. Hermits ( sannyasins ) were urged to live on

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1656-732: A level of institutional recognition and endorsement at the global level. On November 10, 1998, the United Nations General Assembly proclaimed the first decade of the 21st century and the third millennium, the years 2001 to 2010, as the International Decade for the Promotion of a Culture of Peace and Non-Violence for the Children of the World . The nonviolence approach involves accepting that violence

1794-424: A massive support to millions of Indian nationalists. Unity in the country was strengthened and many Indian schools and colleges were created. Indian goods were encouraged. On 4 February 1922 a massacre took place at Chauri Chaura , a small town in the district of Gorakhpur , Uttar Pradesh . A police officer had attacked some volunteers picketing a liquor shop. A whole crowd of peasants that had gathered there went to

1932-470: A message that focused on his patriotism and political experience: "Country First"; later the message was changed to shift attention to his role as "The Original Maverick" within the political establishment. Barack Obama ran on a consistent, simple message of "change" throughout his campaign. According to a 2024 study, political practitioners in the United States poorly predict what kind of messaging

2070-713: A moral sense, is in the Kapisthala Katha Samhita of the Yajurveda (KapS 31.11), which may have been written in about the 8th century BCE. Bowker states the word appears but is uncommon in the principal Upanishads. Kaneda gives examples of the word Ahimsa in these Upanishads. Other scholars suggest Ahimsa as an ethical concept that started evolving in the Vedas, becoming an increasingly central concept in Upanishads. The Chāndogya Upaniṣad , dated to

2208-479: A party in the 2016 Berlin state election campaign found that the online-ad campaign "increased the party's vote share by 0.7 percentage points" and that factual ads were more effective than emotional ads. Political campaigns have existed as long as there have been informed citizens to campaign amongst. Democratic societies have regular election campaigns, but political campaigning can occur on particular issues even in non-democracies so long as freedom of expression

2346-790: A powerful tool for social protest and revolutionary social and political change. There are many examples of their use. Fuller surveys may be found in the entries on civil resistance , nonviolent resistance and nonviolent revolution . Certain movements which were particularly influenced by a philosophy of nonviolence have included Mahatma Gandhi 's leadership of a successful decades-long nonviolent struggle for Indian independence , Martin Luther King Jr. 's and James Bevel 's adoption of Gandhi's nonviolent methods in their Civil rights movement campaigns to remove legalized segregation in America, and César Chávez 's campaigns of nonviolence in

2484-443: A pragmatic justification, in that the technique of separating the deeds from the doers allows for the possibility of the doers changing their behaviour, and perhaps their beliefs. Martin Luther King Jr. wrote, "Nonviolent resistance... avoids not only external physical violence but also internal violence of spirit. The nonviolent resister not only refuses to shoot his opponent, but he also refuses to hate him." Nonviolence has obtained

2622-510: A specific context while advocating violence in other contexts. For example, someone who passionately opposes abortion or meat eating may concurrently advocate violence to kill an abortion care provider or attack a slaughterhouse, which makes that person a violent person. Nonviolence or ahimsa is one of the cardinal virtues and an important tenet of Jainism , Buddhism , and Hinduism . Jain and Buddhist thoughts have explored nonviolence very deeply, not limiting it to humans but extending it to

2760-446: A student of Gandhian nonviolent resistance, concurred with this tenet, concluding that "nonviolence demands that the means we use must be as pure as the ends we seek." Proponents of nonviolence reason that the actions taken in the present inevitably re-shape the social order in like form. They would argue, for instance, that it is fundamentally irrational to use violence to achieve a peaceful society. Respect or love for opponents also has

2898-657: A way of helping the more general campaign. However, an unexpected surge in support for the party may result in many paper candidates being unexpectedly elected, as for example happened to the New Democratic Party in Quebec during the 2011 federal election . A 2018 study in the American Political Science Review found that campaigns have "an average effect of zero in general elections". The study found two instances where campaigning

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3036-500: Is a profusion of ideas about the virtue of Ahimsa when applied to non-human life, but without a universal consensus. Alsdorf claims the debate and disagreements between supporters of vegetarian lifestyle and meat eaters was significant. Even suggested exceptions – ritual slaughter and hunting – were challenged by advocates of Ahimsa. In the Mahabharata both sides present various arguments to substantiate their viewpoints. Moreover,

3174-445: Is allowed. Often mass campaigns are started by the less privileged or anti-establishment viewpoints (as against more powerful interests whose first resort is lobbying ). The phenomenon of political campaigns are tightly tied to lobby groups and political parties . The first modern campaign is often described as William Ewart Gladstone 's Midlothian campaign in 1878–80, although there may be earlier recognizably modern examples from

3312-441: Is an essential component of a successful political campaign. Studies show that candidates with higher media attention tend to have greater success in elections. Each form of media can influence the other. Paid media may raise the newsworthiness of an event which could lead to an increase in earned media. Campaigns may also spend money to emphasize stories circulating through media networks. Research suggests that neither form of media

3450-473: Is captured in a 2008 documentary film Pray the Devil Back to Hell . The term "nonviolence" is often linked with peace or it is used as a synonym for it, and despite the fact that it is frequently equated with pacifism , this equation is rejected by nonviolent advocates and activists. Nonviolence specifically refers to the absence of violence and it is always the choice to do no harm or the choice to do

3588-483: Is considered hiṃsā (to injure) and abstaining from such an act is ahimsā (noninjury). The vow of ahimsā is considered the foremost among the 'five vows of Jainism'. Other vows like truth (Satya) are meant for safeguarding the vow of ahimsā. In the practice of Ahimsa, the requirements are less strict for the lay persons ( sravakas ) who have undertaken anuvrata (Smaller Vows) than for the Jain monastics who are bound by

3726-441: Is directly generated from spending. This form of media is commonly found through political advertisements and organized events. An advantage of paid media is that it allows political campaigns to tailor the messages they show the public and control when the public sees them. Campaigns often prioritize spending in contested regions and increase their paid media expenses as an election approaches. Electoral campaigns often conclude with

3864-534: Is increasingly refined and emphasised, ultimately Ahimsa becomes the highest virtue by the late Vedic era (about 500 BCE). For example, hymn 10.22.25 in the Rig Veda uses the words Satya (truthfulness) and Ahimsa in a prayer to deity Indra; later, the Yajur Veda dated to be between 1000 BCE and 600 BCE, states, "may all beings look at me with a friendly eye, may I do likewise, and may we look at each other with

4002-565: Is inherently superior. A 2009 study found that media coverage was not significantly more effective than paid advertisements. The internet is now a core element of modern political campaigns. Communication technologies such as e-mail, websites, and podcasts for various forms of activism enable faster communications by citizen movements and deliver a message to a large audience. These Internet technologies are used for cause-related fundraising, lobbying, volunteering, community building, and organizing. Individual political candidates are also using

4140-416: Is less effective in increasing turnout than using local and trained volunteers. There are many different types of strategies that are also used during these campaigns that target certain people and try to win them over. people are also paid to help get candidates to vote for a certain side. In the book Campaigns and Elections , author John Sides says, "Campaigns involve a variety of actors. More visible are

4278-463: Is like injury caused by deliberate action. Eating honey is strictly outlawed, as it would amount to violence against the bees. Some Jains abstain from farming because it inevitably entails unintentional killing or injuring of many small animals, such as worms and insects, but agriculture is not forbidden in general and there are Jain farmers. Theoretically, all life forms are said to deserve full protection from all kinds of injury, but Jains recognise

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4416-417: Is limited by the law, available resources, and the imagination of the campaigns' participants. These techniques are often combined into a formal strategy known as the campaign plan . The plan takes account of a campaign's goal, message, target audience, and resources available. The campaign will typically seek to identify supporters at the same time as getting its message across. The modern, open campaign method

4554-462: Is more ideologically moderate – predict presidential election outcomes. However, campaigns may be necessary to enlighten otherwise uninformed voters about the fundamentals, which thus become increasingly predictive of preferences as the campaign progresses. Research suggests that "the 2012 presidential campaigns increased turnout in highly targeted states by 7–8 percentage points, on average, indicating that modern campaigns can significantly alter

4692-547: Is neither possible nor necessary to get the support of all people. Fourth, and last, once a campaign has identified how to win, it can act to create the circumstances to bring about this victory. In order to succeed, campaigns should direct campaign resources – money, time, and message – to key groups of potential voters and nowhere else." Election campaign communication refers to party-controlled communication , e.g. campaign advertising , and party-uncontrolled communication , e.g. media coverage of elections. Campaign advertising

4830-597: Is part of the Five Precepts ( Pañcasīla ), the first of which has been to abstain from killing. This precept of Ahimsa is applicable to both the Buddhist layperson and the monk community. The Ahimsa precept is not a commandment and transgressions did not invite religious sanctions for layperson, but their power has been in the Buddhist belief in karmic consequences and their impact in afterlife during rebirth. Killing, in Buddhist belief, could lead to rebirth in

4968-532: Is persuasive to the public. The study found that practitioners performed barely better than chance at predicting persuasive effects; practitioners performed about as well as laypeople in predicting persuasive effects; and that practitioners’ experience, expertise, information environment, and demographics did affect their accuracy. Fundraising techniques include having the candidate call or meet with large donors, sending direct mail pleas to small donors, and courting interest groups who could end up spending millions on

5106-519: Is saying. The fundamentals matter less in the outcome of presidential primaries. One prominent theory holds that the outcome of presidential primaries is largely determined by the preferences of party elites. Presidential primaries are therefore less predictive, as various types of events may impact elites' perception of the viability of candidates. Gaffes, debates and media narratives play a greater role in primaries than in presidential elections. Traditional ground campaigning and voter contacts remain

5244-627: Is seen as inevitable, and the rejection of violence is an effective way to challenge power. Those who follow pragmatic nonviolence ideology are willing to engage in nonviolent coercion, and try to avoid suffering. Nicolas Walter noted the idea that nonviolence might work "runs under the surface of Western political thought without ever quite disappearing". Walter noted Étienne de La Boétie 's Discourse on Voluntary Servitude (sixteenth century) and P.B. Shelley's The Masque of Anarchy (1819) contain arguments for resisting tyranny without using violence. In 1838, William Lloyd Garrison helped found

5382-572: Is speculative, and though Jainism is an ancient tradition the oldest traceable texts of Jainism tradition are from many centuries after the Vedic era ended. Chāndogya Upaniṣad also names Ahimsa, along with Satyavacanam (truthfulness), Arjavam (sincerity), Danam (charity), Tapo (penance/meditation), as one of five essential virtues (CU 3.17.4). The Sandilya Upanishad lists ten forbearances: Ahimsa , Satya, Asteya, Brahmacharya, Daya, Arjava, Kshama, Dhriti, Mitahara and Saucha. According to Kaneda,

5520-449: Is that evil-doers who deserve death should be killed, and that a king in particular is obliged to punish criminals and should not hesitate to kill them, even if they happen to be his own brothers and sons. Other scholars conclude that the scriptures of Hinduism suggest sentences for any crime must be fair, proportional and not cruel. The Hindu precept of 'cause no injury' applies to animals and all life forms. This precept isn't found in

5658-499: Is the highest virtue , Ahimsa is the highest self-control, Ahimsa is the greatest gift, Ahimsa is the best suffering, Ahimsa is the highest sacrifice, Ahimsa is the finest strength, Ahimsa is the greatest friend, Ahimsa is the greatest happiness, Ahimsa is the highest truth, and Ahimsa is the greatest teaching. Some other examples where the phrase Ahimsa Paramo Dharma are discussed include Adi Parva , Vana Parva and Anushasana Parva . The Bhagavad Gita , among other things, discusses

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5796-462: Is the highest moral virtue. For example, Mahaprasthanika Parva has the verse: अहिंसा परमो धर्मस् तथाहिंसा परो दमः। अहिंसा परमं दानम् अहिंसा परमस् तपः। अहिंसा परमो यज्ञस् तथाहिंसा परं बलम्। अहिंसा परमं मित्रम् अहिंसा परमं सुखम्। अहिंसा परमं सत्यम् अहिंसा परमं श्रुतम्॥ The above passage from Mahabharata emphasises the cardinal importance of Ahimsa in Hinduism, and literally means: Ahimsa

5934-504: Is the use of paid media (newspapers, radio, television, etc.) to influence the decisions made for and by groups. These ads are designed by political consultants and the campaign's staff . Media management refers to the ability of a political campaign to control the message that it broadcasts to the public. The forms of media used in political campaigns can be classified into two distinct categories: "paid media" or "earned media". There are times where some campaigns get little attention, but

6072-426: Is wrong and nonviolence is the best ethical response to any conflict. The followers of this approach believe in human harmony and a moral rejection of violence and coercion. They accept the total commitment to nonviolence and encourage those who want to use nonviolent actions to reject all forms of violence and coercion. Principled nonviolence has a religious or ideological basis. This type of nonviolence aims to change

6210-658: The American Economic Review found that door-to-door canvassing on behalf of the Francois Hollande campaign in the 2012 French presidential election "did not affect turnout, but increased Hollande's vote share in the first round and accounted for one fourth of his victory margin in the second. Visits' impact persisted in later elections, suggesting a lasting persuasion effect." According to a 2018 study, repeated get-out-the-vote phone calls had diminishing effects but each additional phone call increased

6348-710: The Chauri Chaura incident . Subsequent independence movements were the Civil Disobedience Movement and the Quit India Movement . Though intended to be non-violent, the movement was eventually called off by Gandhi in February 1922 following the Chauri Chaura incident . After police opened fire on a crowd of protesters, killing and injuring several, the protesters followed the police back to their station and burned it down, killing

6486-578: The Mahavrata "Great Vows". The statement ahimsā paramo dharmaḥ is often found inscribed on the walls of the Jain temples . Like in Hinduism, the aim is to prevent the accumulation of harmful karma. When lord Mahaviraswami revived and reorganized the Jain faith in the 6th or 5th century BCE, Rishabhanatha (Ādinātha), the first Jain Tirthankara , whom modern Western historians consider to be

6624-526: The New England Non-Resistance Society , a society devoted to achieving racial and gender equality through the rejection of all violent actions. In modern industrial democracies, nonviolent action has been used extensively by political sectors without mainstream political power such as labor, peace, environment and women's movements. Lesser known is the role that nonviolent action has played and continues to play in undermining

6762-722: The Satyagraha movement with the Gujarati/Hindi term ahimsa (અહિંસા/अहिंसा) only after 1915. Furthermore, Gandhi started adopting the English term "nonviolence" only after the Rowlatt Satyagraha in 1919. Before Gandhi, scholars of Oriental studies translated the Sanskrit term ahimsa as "non-killing" or "non-injury," but never as "non-violence." Thus, "nonviolence" represents a modern concept that emerged in

6900-561: The Tamil Veda , is one of the most cherished classics written in a South Indian language. The Tirukkuṛaḷ dedicates Chapters 26, 32 and 33 of Book 1 to the virtue of ahimsa, namely, moral vegetarianism , non-harming , and non-killing , respectively. The Tirukkuṛaḷ says that ahimsa applies to all life forms. In Jainism, the understanding and implementation of Ahimsā is more radical, scrupulous, and comprehensive than in any other religion. Killing any living being out of passions

7038-649: The Tirukkuṛaḷ , which is believed to be of Hindu or Jain origin, decrees ahimsa and moral vegetarianism as the most fundamental of all personal virtues. These ideas can also be found in Western mystical and Neoplatonic traditions. In modern times, several scholars have endeavored to clarify the theoretical intellectual foundations for principled nonviolence and the manner in which such principles might be implemented in practical terms. Included among them are Kevin P. Clements and Robert L. Holmes . Mahatma Gandhi

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7176-756: The non-cooperation campaign for Indian independence led by Mahatma Gandhi , the Civil Rights Movement in the United States , and the People Power Revolution in the Philippines . Also of primary significance is the notion that just means are the most likely to lead to just ends. When Gandhi said that "the means may be likened to the seed, the end to a tree," he expressed the philosophical kernel of what some refer to as prefigurative politics . Martin Luther King Jr.,

7314-601: The 1960s to protest the treatment of Mexican farm workers in California . The 1989 " Velvet Revolution " in Czechoslovakia that saw the overthrow of the Communist government is considered one of the most important of the largely nonviolent Revolutions of 1989 . Most recently the nonviolent campaigns of Leymah Gbowee and the women of Liberia were able to achieve peace after a 14-year civil war. This story

7452-448: The 1992, 1996, and 2000 elections. On the other hand, a 2017 paper of the 1948 presidential election provides "strong evidence that candidate visits can influence electoral returns". Other research also provides evidence that campaign visits increase vote share. Campaigns may also rely on strategically placed field offices to acquire votes. The Obama 2008 campaign's extensive use of field offices has been credited as crucial to winning in

7590-662: The 19th century. The 1896 William McKinley presidential campaign laid the groundwork for modern campaigns. In the 19th Century, American presidential candidates seldom traveled or made speeches in support of their candidacies. Through 1904, only eight major presidential candidates did so ( William Henry Harrison in 1840 , Winfield Scott in 1852 , Stephen A. Douglas in 1860 , Horatio Seymour in 1868 , Horace Greeley in 1872 , James A. Garfield in 1880 , James G. Blaine in 1884 , William Jennings Bryan in 1896 and 1900 , and Alton B. Parker in 1904 ), whereas every major presidential candidate since then has done so, with

7728-547: The 8th or 7th century BCE, one of the oldest Upanishads , has the earliest evidence for the Vedic era use of the word Ahimsa in the sense familiar in Hinduism (a code of conduct). It bars violence against "all creatures" ( sarvabhuta ) and the practitioner of Ahimsa is said to escape from the cycle of rebirths (CU 8.15.1). Some scholars state that this 8th or 7th-century BCE mention may have been an influence of Jainism on Vedic Hinduism. Others scholar state that this relationship

7866-605: The British government and also economy in India," including British industries and educational institutions. Through non-violent means, or ahimsa , protesters would refuse to buy British goods, adopt the use of local handicrafts, and picket liquor shops. In addition to promoting "self-reliance" by spinning khadi , buying Indian-made goods only, and boycotting British goods, Gandhi's non-cooperation movement also called for stopping planned dismemberment of Turkey ( Khilafat Movement ) and

8004-746: The Gandhian era, there was only one recorded instance, almost coincidental, of the term "nonviolence" being used as a political concept, which appeared in a Wisconsin newspaper published in 1914. The term spread globally during India's first Non-cooperation movement (1919–1922) , gaining recognition as a distinct concept. E. Hazama conducted the first comprehensive analysis of Gandhi's writings in three languages (Gujarati, Hindi, and English) from three versions of Gandhi's Collected Works: Gāndhījīnō Aksharadēha (ગાંધીજીનો અક્ષરદેહ), Sampūrn Gāndhī Vāngmay (सम्पूर्ण गाँधी वांग्मय), and Collected Works of Mahatma Gandhi . This analysis revealed that Gandhi began linking

8142-470: The Indian public for all resistance to end, went on a fast and on 12 February 1922 called off the non-cooperation movement. Gandhi was also a firm believer of STS (struggle truce struggle). He believed that after a duration of struggle, there should be a resting phase by which they could recover the power and rise again more strong and powerful. Though this point is not mentioned but every movement led by Gandhi

8280-464: The Semai believe that as Malaysia industrialises, it will be harder for the Semai to use their strategy of fleeing and they will have to fight instead. Ahimsa as an ethical concept evolved in Vedic texts . The oldest scripts, along with discussing ritual animal sacrifices, indirectly mention Ahimsa, but do not emphasise it. Over time, the Hindu scripts revise ritual practices and the concept of Ahimsa

8418-514: The Semai's non-violence is a response to historic threats from slaving states; as the Semai were constantly defeated by slavers and Malaysian immigrants, they preferred to flee rather than fight and thus evolved into a general norm of non-violence. This does not mean the Semai are incapable of violence however; during the Malayan Emergency , the British enlisted some Semai to fight against MNLA insurgents and according to Robert Knox Dentan

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8556-558: The Vedic religion or Hindus, whom they accused of negligence and inconsistency in the implementation of Ahimsa. According to the Jain tradition either lacto vegetarianism or veganism is mandatory. The Jain concept of Ahimsa is characterised by several aspects. It does not make any exception for ritual sacrificers and professional warrior-hunters. Killing of animals for food is absolutely ruled out. Jains also make considerable efforts not to injure plants in everyday life as far as possible. Though they admit that plants must be destroyed for

8694-405: The animal world as well as nature, in a very explicit fashion. In Jainism, it is the very core idea of very 'way of life' practicing it in mun (thoughts), vachan (spoken word) and karm (action). It is a multidimensional concept, inspired by the premise that all living beings have the spark of the divine spiritual energy; therefore, to hurt another being is to hurt oneself. It has also been related to

8832-456: The arrest of Saifuddin Kitchlew and Dr. Satyapal , while others had come to attend the annual Baisakhi festival . The civilians were fired upon by soldiers under the command of Brigadier-General Reginald Dyer , resulting in killing and injuring thousands of protesters. The outcry generated by the massacre led to thousands of unrests and more deaths by the hands of the police. The bagh became

8970-418: The attacker, and avoid the conflict. The best defence is one where the victim is protected, as well as the attacker is respected and not injured if possible. Under Ahimsa and Aikido, there are no enemies, and appropriate self-defence focuses on neutralising the immaturity, assumptions and aggressive strivings of the attacker. Tähtinen concludes that Hindus have no misgivings about death penalty; their position

9108-533: The benefits of in-person organizing." According to a 2020 study, campaign spending on messaging to voters affects voter support for candidates. Another 2020 study found that political advertising had small effects regardless of context, message, sender, and receiver. A 2022 study found that voters are persuadable to switch support for candidates when they are exposed to new information. Political science research generally finds negative advertisement (which has increased over time) to be ineffective both at reducing

9246-414: The best practice between the two approaches, both can indicate alternative paths for those who do not want to use violence. Nonviolence has "active" or "activist" elements, in that believers generally accept the need for nonviolence as a means to achieve political and social change . Thus, for example, Tolstoyan and Gandhism nonviolence is both a philosophy and strategy for social change that rejects

9384-415: The campaign contains the ideas that the candidate wants to share with the voters. It is to get those who agree with their ideas to support them when running for a political position. The message often consists of several talking points about policy issues. The points summarize the main ideas of the campaign and are repeated frequently in order to create a lasting impression with the voters. In many elections,

9522-416: The campaign in the state, which can be sufficient to win a close race. In down-ballot races, spending matters more. Scholars have estimated that a $ 2 million advantage can net a Senate campaign 10,000 votes. A large body of political science research emphasizes how "fundamentals" – the state of the economy, whether the country is at war, how long the president's party has held the office, and which candidate

9660-433: The campaign. Earned media does not imply that the political campaign is mentioned in a positive manner. Political campaigns may often receive earned media from gaffes or scandals. In the 2016 United States Presidential Election, a majority of the media coverage surrounding Hillary Clinton was focused on her scandals, with the most prevalent topics being topics related to her emails. Experts say that effective media management

9798-429: The campaigns are started. Voters are more likely to vote for a nominee based on whose values align closest with theirs. Studies suggest that party flips come from the analysis of how a voter sees their parties performance in the years before a campaign even begins. Another study suggests that at the 2017 Austrian legislative election , 31% of voters admitted to either developing of changing their party preferences during

9936-472: The campaigns. A campaign team (which may be as small as one inspired individual, or a heavily resourced group of professionals) must consider how to communicate the message of the campaign, recruit volunteers, and raise money. Campaign advertising draws on techniques from commercial advertising and propaganda , also entertainment and public relations, a mixture dubbed politainment . The avenues available to political campaigns when distributing their messages

10074-578: The candidates themselves. Their strategic choices involve every facet of a campaign: whether to run in the first place, what issues to emphasize, what specific messages or themes to discuss, which kinds of media to use, and which citizens to target." According to political scientists Donald Green and Alan Gerber, it costs $ 31 to produce a vote going door to door, $ 91-$ 137 to produce a vote by sending out direct mailers, $ 47 per vote from leafletting, $ 58-$ 125 per vote from commercial phone banking, and $ 20-$ 35 per vote from voluntary phone banking. A 2018 study in

10212-551: The case of hermits who must be strictly nonviolent. Sushruta Samhita , a Hindu text written in the 3rd or 4th century, in Chapter XLVI suggests proper diet as a means of treating certain illnesses, and recommends various fishes and meats for different ailments and for pregnant women, and the Charaka Samhita describes meat as superior to all other kinds of food for convalescents. Across the texts of Hinduism, there

10350-430: The context of Gandhi's political movement. In the political realm, advocates of nonviolent action believe cooperation and consent are the roots of civil or political power: all regimes, including bureaucratic institutions, financial institutions, and the armed segments of society (such as the military and police); depend on compliance from citizens. On a national level, the strategy of nonviolent action seeks to challenge

10488-548: The core factor in the framework. This technology integration helps campaign information reach a wide audience in split-seconds. This was successfully tested and implemented in the 2015 Aruvikkara election and the 2020 Kerala elections . Marcus Giavanni, social media consultant, blockchain developer and second place opponent in the 2015 Denver mayoral election , was first to file for the 2019 election . Marcus Giavanni used advanced algorithms, artificial intelligence, and voice indexing predictions to box in campaigns. A husting, or

10626-608: The determined leaders broke away, including the Ali brothers ( Shaukat Ali and Mohammad Ali Jouhar ). Motilal Nehru and Chittaranjan Das formed the Swaraj Party , rejecting Gandhi's leadership. Many nationalists had felt that the non-cooperation movement should not have been stopped due to isolated incidents of violence, and most nationalists while retaining confidence in Gandhi, were discouraged. Gandhi's commitment to nonviolence

10764-589: The dismemberment of the Ottoman Empire after World War I . As such, Gandhi received extensive support from Indian-Muslim leaders like Maulana Azad , Mukhtar Ahmed Ansari , Hakim Ajmal Khan , Maghfoor Ahmad Ajazi , Abbas Tyabji , Maulana Muhammad Ali Jauhar and Maulana Shaukat Ali . The eminent Hindi writer, poet, playwright, journalist, and nationalist Rambriksh Benipuri , who spent more than eight years in prison campaigning for India's independence, wrote: When I recall Non-Cooperation era of 1921,

10902-530: The doubts and questions about appropriate response when one faces systematic violence or war. These verses develop the concepts of lawful violence in self-defence and the theories of just war . However, there is no consensus on this interpretation. Gandhi, for example, considers this debate about nonviolence and lawful violence as a mere metaphor for the internal war within each human being, when he or she faces moral questions. The classical texts of Hinduism devote numerous chapters discussing what people who practice

11040-527: The election campaign. The study provides data that shows how the main parties within Austria had differing levels of voters flipping toward them, thus proving that an election campaign has some level of effectiveness that differs between parties, depending on factors such as media presence. In presidential campaigns in the United States, research indicates that a $ 10 million advantage in spending in an individual states leads to approximately 27,000 more votes for

11178-402: The end to untouchability . This resulted in publicly-held meetings and strikes ( hartals ), which led to the first arrests of both Jawaharlal Nehru and his father, Motilal Nehru , on 6 December 1921. The non-cooperation movement was among the broader movement for Indian independence from British rule and ended, as Nehru described in his autobiography , "suddenly" on 4 February 1922 after

11316-617: The eyes of a friend". The term Ahimsa appears in the text Taittiriya Shakha of the Yajurveda (TS 5.2.8.7), where it refers to non-injury to the sacrificer himself. It occurs several times in the Shatapatha Brahmana in the sense of "non-injury". The Ahimsa doctrine is a late Vedic era development in Brahmanical culture. The earliest reference to the idea of non-violence to animals ("pashu-Ahimsa"), apparently in

11454-409: The founder of Aikido, described his inspiration as Ahimsa. According to this interpretation of Ahimsa in self-defence, one must not assume that the world is free of aggression. One must presume that some people will, out of ignorance, error or fear, attack other persons or intrude into their space, physically or verbally. The aim of self-defence, suggested Ueshiba, must be to neutralise the aggression of

11592-557: The hardships faced Indian artisans due to British factory-made goods replacing handmade goods, and conscription being employed by the British Indian Army to gather enough recruits during the First World War . The non-cooperation movement aimed to challenge the colonial economic and power structure, and British authorities would be forced to take notice of the demands of the independence movement. Gandhi's call

11730-444: The hellish realm, and for a longer time in more severe conditions if the murder victim was a monk. Saving animals from slaughter for meat, is believed to be a way to acquire merit for better rebirth. These moral precepts have been voluntarily self-enforced in lay Buddhist culture through the associated belief in karma and rebirth. The Buddhist texts not only recommended Ahimsa, but suggest avoiding trading goods that contribute to or are

11868-432: The hustings, was originally a physical platform from which representatives presented their views or cast votes before a parliamentary or other election body. By metonymy, the term may now refer to any event, such as debates or speeches, during an election campaign where one or more of the representative candidates are present. An informational campaign is a political campaign designed to raise public awareness and support for

12006-644: The idea outright. The All India Muslim League also criticized the idea. However, the younger generation of Indian nationalists was thrilled and backed Gandhi, whose plans were adopted by the Congress Party in September 1920 and launched that December. Gandhi strengthened the movement by supporting the contemporaneous Khilafat Movement , the Muslim campaign to restore the status of the Khalifa and protest

12144-499: The image of a storm confronts my eyes. From the time I became aware, I have witnessed numerous movements, however, I can assert that no other movement upturned the foundations of Indian society to the extent that the Non-Cooperation movement did. From the most humble huts to the high places, from villages to cities, everywhere there was a ferment, a loud echo. The impact of the revolt was a total shock to British authorities and

12282-429: The impulse to be hateful and holding love for everyone, even those with whom one strongly disagrees. In this view, because violence is learned, it is necessary to unlearn violence by practicing love and compassion at every possible opportunity. For some, the commitment to non-violence entails a belief in restorative or transformative justice , an abolition of the death penalty and other harsh punishments. This may involve

12420-475: The independence movement in India ...), the figure reaches 3,337,400,000, a staggering 65% of humanity! All this in the teeth of the assertion, endlessly repeated, that nonviolence doesn't work in the 'real' world." As a technique for social struggle, nonviolent action has been described as "the politics of ordinary people", reflecting its historically mass-based use by populations throughout the world and history. Movements most often associated with nonviolence are

12558-568: The internet to promote their election campaign. In a study of Norwegian election campaigns, politicians reported they used social media for marketing and for dialogue with voters. Facebook was the primary platform for marketing and Twitter was used for more continuous dialogue. Signifying the importance of internet political campaigning, Barack Obama's presidential campaign relied heavily on social media , Search Engine Optimisation (SEO) and new media channels to engage voters, recruit campaign volunteers, and raise campaign funds . The campaign brought

12696-399: The last resort. If war becomes necessary, its cause must be just, its purpose virtuous, its objective to restrain the wicked, its aim peace, its method lawful. War can only be started and stopped by a legitimate authority. Weapons used must be proportionate to the opponent and the aim of war, not indiscriminate tools of destruction. All strategies and weapons used in the war must be to defeat

12834-444: The least amount of harm, and passivity is the choice to do nothing. Sometimes nonviolence is passive, and other times it isn't. For example, if a house is burning down with mice or insects in it, the most harmless appropriate action is to put the fire out, not to sit by and passively let the fire burn. At times there is confusion and contradiction about nonviolence, harmlessness and passivity. A confused person may advocate nonviolence in

12972-415: The market that hosts a visit." The authors of the study argue that it would be more effective for campaigns to go to the pockets of the country where wealthy donors are (for fundraising) and hold rallies in the populous states both to attract national press and raise funds. A 2005 study found that campaign visits had no statistically significant effect, after controlling for other factors, on voter turnout in

13110-634: The most effective strategies. Some research suggests that knocking on doors can increase turnout by as much as 10% and phone calls by as much as 4%. One study suggests that lawn signs increase vote share by 1.7 percentage points. A review of more than 200 get-out-the-vote experiments finds that the most effective tactics are personal: Door-to-door canvassing increases turnout by an average of about 2.5 percentage points; volunteer phone calls raise it by about 1.9 points, compared to 1.0 points for calls from commercial phone banks; automated phone messages are ineffective. Using out-of-state volunteers for canvassing

13248-425: The most infamous event of British rule in India. Gandhi, who was a preacher of nonviolence , was horrified. He lost all faith in the goodness of the British government and declared that it would be a "sin" to cooperate with the "satanic" government. Likewise, the idea of satyagraha was subsequently authorised by Jawaharlal Nehru , for who the massacre also endorsed "the conviction that nothing short of independence

13386-755: The necessity of caring for those who are violent. Nonviolence, for many, involves a respect and reverence for all sentient , and perhaps even non-sentient, beings . This might include abolitionism against animals as property, the practice of not eating animal products or by-products ( vegetarianism or veganism ), spiritual practices of non-harm to all beings, and caring for the rights of all beings. Mahatma Gandhi , James Bevel , and other nonviolent proponents advocated vegetarianism as part of their nonviolent philosophy. Buddhists extend this respect for life to animals and plants , while Jainism extend this respect for life to animals , plants and even small organisms such as insects . The classical Indian text of

13524-459: The notion that any violence has karmic consequences. While ancient scholars of Hinduism pioneered and over time perfected the principles of ahimsa , the concept reached an extraordinary status in the ethical philosophy of Jainism. According to historian David Hardiman , the English term "nonviolence" first appeared in Britain and the United States in the 19th century as a medical term. Before

13662-432: The oldest verses of Vedas, but increasingly becomes one of the central ideas between 500 BC and 400 AD. In the oldest texts, numerous ritual sacrifices of animals, including cows and horses, are highlighted and hardly any mention is made of Ahimsa to non-human life. Hindu scriptures, dated to between 5th century and 1st century BC, while discussing human diet, initially suggest kosher meat may be eaten, evolving it with

13800-499: The ones that do get highlighted for the effectiveness and dramatic events. In the book Campaigns and Elections by author John Sides, it says, "For those that do get attention, media coverage often emphasizes what is new, dramatic, or scandalous. Unlike the candidates themselves, the news media or at least those outlets that strive for objectivity are not seeking to manipulate citizens into voting for their particular candidates." (Sides 2018). Paid media refers to any media attention that

13938-506: The opponent's heart and mind by showing love to them rather than hatred, partnering with the opponents to bring about social change by ending all violence and social injustices, and seeking a solution whereby all parties win. The techniques they use include persuasion while trying to avoid coercion, and they accept that suffering is part of the means to transform themselves and others. For many, practicing nonviolence goes deeper than abstaining from violent behavior or words. It means overriding

14076-445: The opponent, not designed to cause misery to the opponent; for example, use of arrows is allowed, but use of arrows smeared with painful poison is not allowed. Warriors must use judgment in the battlefield. Cruelty to the opponent during war is forbidden. Wounded, unarmed opponent warriors must not be attacked or killed, they must be brought to your realm and given medical treatment. Children, women and civilians must not be injured. While

14214-437: The opposition party will try to get the candidate "off message" by bringing up policy or personal questions that are not related to the talking points. Most campaigns prefer to keep the message broad in order to attract the most potential voters. A message that is too narrow can alienate voters or slow the candidate down with explaining details. For example, in the 2008 American presidential election John McCain originally used

14352-524: The police chowki (station). The mob set fire to the police chowki with some 22 policemen inside it. Around 30 mobs were there for this incident. This cruelty made Gandhi think to end the movement. Mahatma Gandhi felt that the revolt was veering off-course, and was disappointed with the rise of violent nature of the movement. He did not want the movement to degenerate into a contest of violence, with police and angry mobs attacking each other back and forth, victimizing civilians in between. Gandhi appealed to

14490-405: The positions of a candidate (or her/his party). It is more intense than a paper campaign, which consists of little more than filing the necessary papers to get on the ballot, but is less intense than a competitive campaign, which aims to actually win election to the office. An informational campaign typically focuses on low-cost outreach such as news releases, getting interviewed in the paper, making

14628-535: The power misuse of rulers by organising and encouraging (oppressed) people to withdraw their consent and cooperation. The forms of nonviolence draw inspiration from both religious or ethical beliefs and political analysis. Religious or ethically based nonviolence is sometimes referred to as principled, philosophical, or ethical nonviolence, while nonviolence based on political analysis is often referred to as tactical, strategic, or pragmatic nonviolent action. Commonly, both of these dimensions may be present within

14766-480: The power of repressive political regimes in the developing world and the former eastern bloc. Susan Ives emphasizes this point by quoting Walter Wink : "In 1989, thirteen nations comprising 1,695,000,000 people experienced nonviolent revolutions that succeeded beyond anyone's wildest expectations ... If we add all the countries touched by major nonviolent actions in our century (the Philippines, South Africa ...

14904-575: The probability to vote by 0.6-1.0 percentage points. Another 2018 study found that "party leaflets boost turnout by 4.3 percentage points while canvassing has a small additional effect (0.6 percentage points)" in a United Kingdom election. A 2016 study found that visits by a candidate to states have modest effects: "visits are most effective in influencing press coverage at the national level and within battleground states. Visits' effects on voters themselves, however, are much more modest than consultants often claim, and visits appear to have no effects outside

15042-428: The race if it is significant to their interests. In a modern political campaign, the campaign organization (or "machine") will have a coherent structure of personnel in the same manner as any business of similar size. A campaign manager's primary duty is to ensure marketing campaigns achieve their objectives. They work with the marketing manager to create, execute and monitor the performance of campaigns and provide all

15180-483: The rational ones (humans) is strongest in Jain Ahimsa. Jains agree with Hindus that violence in self-defence can be justified, and they agree that a soldier who kills enemies in combat is performing a legitimate duty. Jain communities accepted the use of military power for their defence, there were Jain monarchs, military commanders, and soldiers. In Buddhist texts Ahimsa (or its Pāli cognate avihiṃsā )

15318-549: The resources required to meet sales targets. Political consultants advise campaigns on virtually all of their activities, from research to field strategy. Consultants conduct candidate research, voter research, and opposition research for their clients. In the context of political campaigns, activists are "foot soldiers" loyal to a campaign's cause. As supporters, they promote the campaign as volunteer activists. Such volunteers and interns may take part in activities such as canvassing door-to-door and making phone calls on behalf of

15456-556: The rights of political prisoners in sedition trials, and was seen as a " political awakening " by Indians and as a "threat" by the British—which led to the Jallianwala Bagh massacre of 13 April 1919. The movement was one of Gandhi's first organized acts of large-scale satyagraha . Gandhi's planning of the non-cooperation movement included persuading all Indians to withdraw their labour from any activity that "sustained

15594-559: The rights of political prisoners in sedition trials, was never invoked and declared void just a few years later, it motivated Gandhi to conceive the idea of satyagraha (truth), which he saw as synonymous with independence. Motivation for Gandhi's movement was further solidified following the events of 13 April 1919 , when a large crowd had gathered at Jallianwala Bagh near the Golden Temple in Amritsar to protest against

15732-425: The sake of food, they accept such violence only inasmuch as it is indispensable for human survival, and there are special instructions for preventing unnecessary violence against plants. Jains go out of their way so as not to hurt even small insects and other minuscule animals. For example, Jains often do not go out at night, when they are more likely to step upon an insect. In their view, injury caused by carelessness

15870-632: The shooters and several other police inside. Nonetheless, the movement marked the transition of Indian nationalism from a middle-class basis to the masses. The non-cooperation movement was a reaction towards the oppressive policies of the British Indian government such as the Rowlatt Act of 18 March 1919, as well as the Jallianwala Bagh Massacre of 13 April 1919. Although the Rowlatt Act of 1919, which suspended

16008-486: The size and composition of the voting population". A consensus in the political science literature holds that national conventions usually have a measurable effect on presidential elections that is relatively resistant to decay. Research is mixed on the precise impact of debates. Rather than encourage viewers to update their political views in accordance with the most persuasive arguments, viewers instead update their views to merely reflect what their favored candidate

16146-507: The sole exception of Calvin Coolidge in 1924 . In 1896, William McKinley recruited the help of Marcus A. Hanna. Hanna devised a plan to have voters come to McKinley. McKinley won the race with 51% of the votes. The development of new technologies has completely changed the way political campaigns are run. In the late 20th Century, campaigns shifted into television and radio broadcasts. The early 2000s brought interactive websites. By 2008

16284-430: The spotlight on the importance of using internet in new-age political campaigning by utilizing various forms of social media and new media (including Facebook, YouTube and a custom generated social engine) to reach new target populations. The campaign's social website, my.BarackObama.com, utilized a low cost and efficient method of mobilizing voters and increasing participation among various voter populations. This new media

16422-726: The states of Indiana and North Carolina. Each field office that the Obama campaign opened in 2012 gave him approximately a 0.3% greater vote share. According to one study, the cost per vote by having a field office is $ 49.40. A 2024 study found "that campaign offices help candidates in small but meaningful ways, delivering modest but quantifiable increases in candidate vote share in the areas where they open... Field offices can increase candidate vote share, but their value differs across parties: Democrats benefit more in battleground states and populous areas, while Republicans’ largely rural base of support in recent years provides challenges for maximizing

16560-446: The suggestion that only meat obtained through ritual sacrifice can be eaten, then that one should eat no meat because it hurts animals, with verses describing the noble life as one that lives on flowers, roots and fruits alone. Later texts of Hinduism declare Ahimsa one of the primary virtues, declare any killing or harming any life as against dharma (moral life). Finally, the discussion in Upanishads and Hindu Epics shifts to whether

16698-399: The support and turnout for the opponent. A 2021 study in the American Political Science Review found that television campaign ads do affect election outcomes, in particular in down-ballot races. According to political scientists Stephen Ansolabehere and Shanto Iyengar, negative ads do succeed at driving down overall turnout though. A 2019 study of online political advertising conducted by

16836-440: The term Ahimsa is an important spiritual doctrine shared by Hinduism, Buddhism and Jainism. It literally means 'non-injury' and 'non-killing'. It implies the total avoidance of harming of any kind of living creatures not only by deeds, but also by words and in thoughts. The Mahabharata , one of the epics of Hinduism, has multiple mentions of the phrase Ahimsa Paramo Dharma (अहिंसा परमॊ धर्मः), which literally means: non-violence

16974-408: The thinking of particular movements or individuals. The fundamental concept of pragmatic ( tactical or strategic ) nonviolent action is to create a social dynamic or political movement that can project a national and global dialogue that affects social change without necessarily winning over those who wish to maintain the status quo. Gene Sharp promoted the pragmatic nonviolence approach. Sharp

17112-577: The use of violence , but at the same time it sees nonviolent action (also called civil resistance ) as an alternative to passive acceptance of oppression or armed struggle against it. In general, advocates of an activist philosophy of nonviolence use diverse methods in their campaigns for social change, including critical forms of education and persuasion, mass noncooperation, civil disobedience , nonviolent direct action , constructive program , and social, political, cultural and economic forms of intervention. In modern times, nonviolent methods have been

17250-971: The use of local handicrafts (by spinning khadi , etc.), and picket liquor shops. Moreover: Gandhi's non-cooperation movement also called for the end to untouchability . Publicly-held meetings and strikes ( hartals ) during the movement ultimately led to the first arrests of both Jawaharlal Nehru and his father, Motilal Nehru , on 6 December 1921. The calls of early political leaders like Bal Gangadhar Tilak (Congress Extremists) were called major public meetings. They resulted in disorder or obstruction of government services. The British took them very seriously and imprisoned him in Mandalay in Burma and V. O.Chidambaram Pillai received 40 years of imprisonment. Veterans such as Bal Gangadhar Tilak , Bipin Chandra Pal , Mohammad Ali Jinnah , and Annie Besant opposed

17388-500: The virtue of Ahimsa, can and must do when they are faced with war, violent threat or need to sentence someone convicted of a crime. These discussions have led to theories of just war, theories of reasonable self-defence and theories of proportionate punishment. Arthashastra discusses, among other things, why and what constitutes proportionate response and punishment. The precepts of Ahimsa under Hinduism require that war must be avoided, with sincere and truthful dialogue. Force must be

17526-652: The war is in progress, sincere dialogue for peace must continue. In matters of self-defence, different interpretations of ancient Hindu texts have been offered. For example, Tähtinen suggests self-defence is appropriate, criminals are not protected by the rule of Ahimsa, and Hindu scriptures support the use of violence against an armed attacker. Ahimsa is not meant to imply pacifism. Alternate theories of self-defence, inspired by Ahimsa, build principles similar to theories of just war. Aikido , pioneered in Japan, illustrates one such principles of self-defence. Morihei Ueshiba ,

17664-450: The world of campaigns was available to millions of people through the internet and social media programs. 2008 marked a new era of digital elections because of the fast-paced movement of information. Nonviolence Nonviolence is the personal practice of not causing harm to others under any condition. It may come from the belief that hurting people, animals and/or the environment is unnecessary to achieve an outcome and it may refer to

17802-622: Was acceptable." Gandhi derived his ideologies and inspiration from ongoing non-cooperation movements, particularly that by Satguru Ram Singh , who is credited as being the first Indian to use non-cooperation and boycott of British merchandise and services as a political weapon. In response to the Jallianwala Bagh massacre and other violence in Punjab , the movement sought to secure Swaraj , independence for India. Gandhi promised Swaraj within one year if his non-cooperation programme

17940-477: Was an American political scientist known for his nonviolent struggle work. Those who follow Sharp's pragmatic nonviolence approach believe in practicality rather than the moral aspect of the struggle. They believe that violence is too costly to engage in. The goals are to change their oppressor's behavior; end a specific injustice or violent situation; and seek a win for themselves, while opponents they perceive as enemies with conflicting interests should lose. Conflict

18078-431: Was effective: "First, when candidates take unusually unpopular positions and campaigns invest unusually heavily in identifying persuadable voters. Second, when campaigns contact voters long before election day and measure effects immediately — although this early persuasion decays." One reason why it is hard to judge the effectiveness of an election campaign is because many people know who they want to vote for long before

18216-427: Was for a nationwide protest against the Rowlatt Act . In promoting "self-reliance," his planning of the non-cooperation movement included persuading all Indians to withdraw their labour from any activity that "sustained the British government and also economy in India," including British industries and educational institutions. Through non-violent means, or ahimsa , protesters would refuse to buy British goods, adopt

18354-412: Was fully implemented. The other reason to start the non-cooperation movement was that Gandhi lost faith in constitutional methods and turned from cooperator of British rule to non-cooperator campaigning for Indian independence from colonialism. Other causes include economic hardships to the common Indian citizen, which the nationalists attributed to the economic exploitation of India under colonial rule,

18492-400: Was incredibly successful at reaching the younger population while helping all populations organize and promote action. In the book Campaigns and Elections author John sides also speaks upon this on page 235 and says, "Online communities can still promote involvement in campaigns: large experiments on Facebook found that users who saw that their Facebook friends had reported voting were themselves

18630-528: Was one of the most well-known advocates for and practitioners of principled nonviolence. The Semai ethnic group living in the center of the Malay Peninsula in Southeast Asia are known for their nonviolence. The Semai punan ethical or religious principle strongly pressures members of the culture towards nonviolent, non-coercive, and non-competitive behaviour. It has been suggested that

18768-601: Was pioneered by Aaron Burr during the American presidential election of 1800 . Another modern campaign method by political scientist Joel Bradshaw points out four key propositions for developing a successful campaign strategy. "First, in any election the electorate can be divided into three groups: the candidate's base, the opponent's base, and the undecided. Second, past election results, data from registered voter lists, and survey research make it possible to determine which people fall into each of these three groups. Third, it

18906-589: Was redeemed when, between 1930 and 1934, tens of millions again revolted in the Salt Satyagraha which made India's cause famous worldwide for its unerring adherence to non-violence. The Satyagraha ended in success. The demands of Indians were met and the Congress was recognized as a representative of the Indian people. The Government of India Act 1935 also gave India its first taste in democratic self-governance. Political campaign The message of

19044-537: Was withdrawn by him after a year or two. The non-cooperation movement was withdrawn after the Chauri Chaura incident. Although he had stopped the national revolt single-handedly, on 12 February 1922, Mahatma Gandhi was arrested. On 18 March 1922, he was imprisoned for six years for publishing seditious materials. This led to the suppression of the movement and was followed by the arrest of other leaders. Although most Congress leaders remained firmly behind Gandhi,

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