62-713: The Northland cricket team represents the Northland region of New Zealand . It competes in the Hawke Cup . The first mention of cricket in the history of New Zealand is from Northland: a game on the beach at Paihia , in the Bay of Islands , in December 1832. However, it was not until 1926 that a regional cricket body, the North Auckland Cricket Association, was established. The first match for
124-611: A feature of the Northland landscape. For this reason wood and paper manufacturing industries also make a large contribution to the region's economy. The railway system, which once ran as far north as Donnellys Crossing , has been historically important for the transport of timber via Dargaville to Auckland. Northland is a favourite tourist destination, especially to the Bay of Islands and the historic town of Kerikeri. Diving and fishing are also popular visitor activities, especially around
186-485: A loose association known as the Muriwhenua . Approximately one third of the region's population are Māori; the majority of the remainder is of European lineage. Compared to the rest of the country, Pacific Islanders are under-represented in Northland. Although most of the region's European population are British (as is true with the rest of the country), certain other ethnicities are represented as well. These include
248-472: A population growth spurt of 18.1% since the previous 2013 census , placing it as the fastest growing region in New Zealand, ahead of other strong growth regions such as the Bay of Plenty Region (2nd with 15%) and Waikato (3rd with 13.5%). The Northland Region occupies the northern 80% (265 kilometres (165 miles)) of the 330 kilometres (210 miles) Northland Peninsula , the southernmost part of which
310-539: A sizeable Croatian community from the Dargaville area north, particularly around Kaitaia . Northland is New Zealand's least urbanised region, with 50% of the population of 204,800 living in urban areas. Whangārei is the largest urban area of Northland, with a population of 56,800 (June 2024). The region's population is largely concentrated along the east coast, due to the west coast being more ragged and less suitable for urbanisation. According to Māori legend,
372-471: A vital industry in the 1950s, with radiata pine being planted during the early 20th century. Forestry is commercially planted and managed, mostly using planted foreign tree species, and timber is sent to the Port of Tauranga for export. Geothermal activity is a source of tourism, and geothermal energy is emerging as a major regional source of electricity. Tourism is the other notable industry, accounting for 15% of
434-546: Is a popular domestic tourism destination, and also becoming popular internationally. Whale watching has become a popular attraction as the number of whales such as blue whales and humpback whales migrating into bay waters began to recover. The Bay of Plenty Region has 227 kilometres (141 mi) of rail network and 4,460 kilometres (2,770 mi) of roads. The main rail line is the East Coast Main Trunk Railway , which extends from Hamilton in
496-527: Is being planned and constructed in Tauranga to join with its current network spanning on the western side of the city. The NZ Transport Agency , in conjunction with Environment Bay of Plenty, Tauranga City and the Western Bay of Plenty District Councils, is planning to build an Eastern Motorway bypassing Te Puke, a Western Motorway bypassing Ōmokoroa and a smaller Southern Motorway. The Bay of Plenty
558-533: Is dotted with bays and peninsulas. Several large natural harbours are found on this coast, from Parengarenga close to the region's northern tip, then Whangaroa Harbour , and past the famous Bay of Islands down to Whangārei Harbour, on the shores of which is situated the largest population centre. Numerous islands dot this coast, notably the Cavalli Islands , the Hen and Chicken Islands , Aorangaia Island and
620-638: Is in the Auckland Region . It is bounded to the west by the Tasman Sea , and to the east by the Pacific Ocean. The land is predominantly rolling hill country. Farming and forestry occupy over half of the land and are two of the region's main industries. Although many of the region's kauri forests were felled during the 19th century, some areas still exist where this rare giant grows tall. New Zealand's largest tree, Tāne Mahuta , stands in
682-852: Is one of the constituent associations, began playing in the Plunket Shield in 1956–57. The first Northland player to represent Northern Districts in the Plunket Shield was Len Wyatt, who played in four matches in 1956–57. When Northern Districts won the Plunket Shield for the first time in 1962–63, Northland's Brian Dunning played in every match. Northland won the Hawke Cup for a second time in 1982–83. They have held it seven times in all, most recently between March 2003 and February 2004, when they played their home matches at Kensington Park in Whangārei. When Cobham Oval, Northland's home ground,
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#1732790700930744-723: Is represented in several domestic sporting competitions. The Bay of Plenty Rugby Union oversees the Bay of Plenty Steamers , who play in the Mitre10 Cup . The Steamers are also a feeder club for the Chiefs who play in the Super Rugby competition. The Waikato/Bay of Plenty Magic compete in the ANZ Championship in netball , having previously played in the National Bank Cup . Bay of Plenty also makes up
806-421: Is the conurbation of the city of Tauranga and its neighbour Mount Maunganui in the west. The town of Whakatāne is located in the centre of the coast. Other towns of note include Waihi Beach , Katikati , Maketu , Pukehina Beach and Ōpōtiki . Most of the population along the coast is concentrated in the western and central parts of the shore; the eastern part is sparsely populated hill country. The region has
868-474: Is the site of a geothermal power plant that will reportedly meet up to one third of residential and industrial electricity demand in the Eastern Bay of Plenty. Whakaari/White Island, the site of a former sulfur-mining operation, is an active volcanic island popular with tourists. The eruption of Mount Tarawera in 1886 and the 1987 Edgecumbe earthquake were two disasters related to geological activity in
930-736: The 2013 census . There were 95,697 males, 97,776 females and 528 people of other genders in 71,778 dwellings. 2.4% of people identified as LGBTIQ+ . The median age was 43.2 years (compared with 38.1 years nationally). There were 38,067 people (19.6%) aged under 15 years, 29,856 (15.4%) aged 15 to 29, 83,790 (43.2%) aged 30 to 64, and 42,288 (21.8%) aged 65 or older. People could identify as more than one ethnicity. The results were 73.0% European ( Pākehā ); 37.4% Māori ; 4.9% Pasifika ; 4.8% Asian ; 0.7% Middle Eastern, Latin American and African New Zealanders (MELAA); and 2.3% other, which includes people giving their ethnicity as "New Zealander". English
992-823: The 2023 New Zealand census , an increase of 25,641 people (8.3%) since the 2018 census , and an increase of 66,399 people (24.8%) since the 2013 census . There were 163,203 males, 170,004 females and 939 people of other genders in 120,057 dwellings. 2.3% of people identified as LGBTIQ+ . The median age was 39.7 years (compared with 38.1 years nationally). There were 66,453 people (19.9%) aged under 15 years, 57,576 (17.2%) aged 15 to 29, 145,197 (43.5%) aged 30 to 64, and 64,911 (19.4%) aged 65 or older. People could identify as more than one ethnicity. The results were 71.9% European ( Pākehā ); 30.6% Māori ; 4.3% Pasifika ; 8.8% Asian ; 1.2% Middle Eastern, Latin American and African New Zealanders (MELAA); and 2.1% other, which includes people giving their ethnicity as "New Zealander". English
1054-616: The Far North District . Whangarei City, Whangarei County, and Hikurangi Town Councils became the Whangarei District , with Dargaville Borough and Otamatea County becoming the Kaipara District . The Northland Regional Council became a tier of local government above these territorial authorities. A proposal to merge the three district councils and the regional council into a unitary authority to be known as
1116-591: The Hawke Cup . The NZCC granted North Auckland minor association status in 1936. Northland (playing as North Auckland) challenged for the Hawke Cup for the first time in April 1939, when they were overwhelmed by Waikato by 341 runs at Seddon Park in Hamilton , although Noel Vipond took five wickets in each Waikato innings. At the time, most pitches in Northland were of concrete covered with matting, and Northland players found it difficult to adapt to turf pitches. There
1178-633: The Lakes of Rotorua . Much of the central part of the region lies within the Taupo Volcanic Zone , which extends from the centre of the North Island northwards to Whakaari/White Island. Volcanic mountains and lakes, geothermal areas and geological fault lines all dot the landscape. The geothermal region around Rotorua is a major tourist site, while many hot springs in the region are used as swimming areas. The geothermal field near Kawerau
1240-595: The Poor Knights Islands . The northernmost points of the North Island mainland lie at the top of Northland. These include several points often confused in the public mind as being the country's northernmost points: Cape Maria van Diemen , Spirits Bay , Cape Reinga , and North Cape . The northernmost point of the North Island is actually the Surville Cliffs , close to North Cape although
1302-579: The Trewartha climate classification , with warm humid summers and mild wet winters. Due to its latitude and low elevation, Northland has the country's highest average annual temperature. However, as with other parts of New Zealand, climate conditions are variable. In summer, temperatures range from 22 °C to 26 °C, occasionally rising above 30 °C. In winter, maximum temperatures vary between 13 °C and 19 °C, while minima vary between 6 °C and 11 °C. Ground frosts are rare due to
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#17327907009301364-853: The Waikato region to Kawerau via Tauranga, with the Murupara Branch Railway extending the Kawerau terminus to Murupara, and the Mount Maunganui Branch connecting the Mount Maunganui terminus with the East Coast Main Trunk. The rail network is used exclusively for freight. The hub of regional economic activity is the Port of Tauranga, with well-established rail and road connections to other parts of
1426-571: The Waipoua Forest south of the Hokianga Harbour. These kauri forests are also home to Te Raupua at 781 metres (2,562 ft), the highest point in the region. Northland has many endemic plant and invertebrate species such as the endangered snail pūpū harakeke ( Placostylus ambagiosus ), stick insects and the Northland green tree gecko ( Naultinus grayii ). The western coast is dominated by several long straight beaches,
1488-631: The territorial authority areas of Western Bay of Plenty District , Tauranga City , Whakatāne District , Kawerau District , and Ōpōtiki District , and parts of Rotorua Lakes District and the town of Rangitaiki in Taupō District . Public health in New Zealand is broken into regions. The Bay of Plenty and Lakes district health boards have public health provided by Toi Te Ora – Public Health. The Bay of Plenty Region covers 12,200 km (4,700 sq mi) of land and 9,500 km (3,700 sq mi) of coastal marine area. It extends along
1550-519: The 11th-largest land area. The major population centres are Tauranga , Rotorua and Whakatāne . The Bay of Plenty is one of the fastest growing regions in New Zealand: the regional population increased by 7.5% between 2001 and 2006, with significant growth along the coastal and western parts, and grew by 8.3% between 2018 and 2023. It has the second-largest Māori population in New Zealand, with over 30% of its population being of Māori descent, and
1612-501: The 50-over competition. Northland Region The Northland Region ( Māori : Te Tai Tokerau ) is the northernmost of New Zealand's 16 local government regions . New Zealanders sometimes refer to it as the Winterless North because of its mild climate all throughout the year. The major population centre is the city of Whangārei , and the largest town is Kerikeri . At the 2018 New Zealand census , Northland recorded
1674-616: The Bay of Islands and the Poor Knights Islands . Northland was formerly home to New Zealand's only oil refinery, located in Marsden Point , a town, close to Whangārei across the harbour. New Zealand's natural fuel resources in Taranaki account for a little under half of the refinery's intake, with the rest coming predominantly from the Middle East. The nearby Marsden A thermal power station originally utilised heavy oil from
1736-684: The Bay of Islands, Russell , formerly known as Kororareka, was the first permanent European settlement and Kerikeri contains many historic buildings, including the Stone Store , New Zealand's oldest extant building. The nearby settlement of Waitangi was of even more significance, as the signing place of New Zealand's founding document, the Treaty of Waitangi between the Māori tribes and the British Crown, on 6 February 1840. Between 1870 and 1920,
1798-735: The Dargaville Shield, contested by clubs within the Association, was played in January 1927, when Mangonui beat Northern Wairoa. North Auckland, captained by W. J. Dunning, played their first representative match when they drew a two-day match with Auckland in Auckland in April 1928. The Association applied for affiliation with the New Zealand Cricket Council in 1932 in order to be eligible to compete for
1860-534: The Hawke Cup for the first time in January 1956 when, captained by Ellis Child , they defeated Hutt Valley by 90 runs in Lower Hutt . They successfully defended the title later that season against Southern Hawke's Bay at the High School and against Marlborough (when Len Wyatt scored 74 and 104), but lost to Waikato at the High School in the first match in 1956–57. Northern Districts , of which Northland
1922-455: The North Island of New Zealand was an enormous fish, caught by the demigod Māui . For this reason, Northland is sometimes referred to as "The tail of the fish", Te Hiku o Te Ika . Northland iwi claim that Kupe made landfall at the Hokianga (although others claim this was at Taipa) in the northwest of Northland, and thus the region claims that it was the birthplace of New Zealand. Some of
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1984-655: The Northland Council was rejected by the Local Government Commission in June 2015. Northland Region covers 12,507.14 km (4,829.03 sq mi) and had an estimated population of 204,800 as of June 2024, with a population density of 16 people per km . Northland Region had a population of 194,007 in the 2023 New Zealand census , an increase of 14,931 people (8.3%) since the 2018 census , and an increase of 42,318 people (27.9%) since
2046-424: The census question. Of those at least 15 years old, 20,514 (13.2%) people had a bachelor's or higher degree, 87,414 (56.1%) had a post-high school certificate or diploma, and 41,562 (26.7%) people exclusively held high school qualifications. The median income was $ 33,100, compared with $ 41,500 nationally. 11,367 people (7.3%) earned over $ 100,000 compared to 12.1% nationally. The employment status of those at least 15
2108-425: The census question. Of those at least 15 years old, 42,465 (15.9%) people had a bachelor's or higher degree, 145,284 (54.3%) had a post-high school certificate or diploma, and 66,879 (25.0%) people exclusively held high school qualifications. The median income was $ 39,000, compared with $ 41,500 nationally. 26,280 people (9.8%) earned over $ 100,000 compared to 12.1% nationally. The employment status of those at least 15
2170-625: The eastern coast of the North Island, from the base of the Coromandel Peninsula in the west to Cape Runaway in the east. The region extends 12 nautical miles from the mainland coastline, and also extends from the coastlines of several islands in the bay, notably Mayor Island/Tuhua , Mōtītī Island , Whale Island and the active volcano of Whakaari/White Island . It extends inland to the sparsely populated forest lands around Rotorua and Murupara . The region has more than 200 square kilometres (77 sq mi) of lakes, known as
2232-794: The inland parts of the region. The Kaingaroa Forest is the world's largest planted forest, comprising radiata pine mainly used for timber. The Bay of Plenty Region has warm, humid summers and mild winters. It is one of the warmest regions in New Zealand, particularly along the coastline, and most areas experience at least 2,200 hours of sunshine per annum. Average daily maximum temperatures range from 10 to 16 °C (50 to 61 °F) in winter and 22 to 26 °C (72 to 79 °F) in summer. Typical minima vary from 0 to 9 °C (32 to 48 °F) in winter and 11 to 17 °C (52 to 63 °F) during summer. Rainfall occurs more frequently in winter than in summer, but tropical storms in summer and autumn can produce heavy rain with high winds. Central parts of
2294-614: The least economically developed in the country. The subnational gross domestic product (GDP) of Bay of Plenty was estimated at NZ$ 17.24 billion in the year to March 2019, 5.7% of New Zealand's national GDP. The subnational GDP per capita was estimated at $ 53,700 in the same period. In the year to March 2018, primary industries contributed $ 1.89 billion (11.6%) to the regional GDP, goods-producing industries contributed $ 3.24 billion (20.0%), service industries contributed $ 9.72 billion (59.8%), and taxes and duties contributed $ 1.39 billion (8.6%). Agriculture , natural resources and tourism are
2356-478: The major industries. Most (96 per cent) of the region is defined as 'rural', with 22% of land usage representing farm land and 38% representing nature reserve land. The most common agricultural land uses are horticulture , dairy , grazing and sheep farming. The region has over 11,500 hectares of horticultural land, predominantly producing kiwifruit and avocadoes . The region also has an abundance of coastal, forestry and geothermal resources. Forestry emerged as
2418-402: The major industry in Northland was kauri gum digging, which by the 1910s was centred around the townships of Ahipara and Houhora . The subnational gross domestic product (GDP) of Northland was estimated at NZ$ 7.86 billion in the year to March 2019, 2.6% of New Zealand's national GDP. The regional GDP per capita was estimated at $ 42,104 in 2019, the lowest of all New Zealand regions. In
2480-536: The most famous of which is the inaccurately-named 88 km stretch of Ninety Mile Beach in the region's far north. The slightly longer Ripiro Beach lies further south. Two large inlets are also located on this coast, the massive Kaipara Harbour in the south, which Northland shares with the Auckland Region, and the convoluted inlets of the Hokianga Harbour. The east coast is more rugged, and
2542-529: The northernmost point of the country is further north, in the Kermadec chain of islands. Cape Reinga and Spirits Bay, however, have a symbolic part to play as the end of the country. In Māori mythology , it is from here that the souls of the dead depart on their journey to the afterlife. The region of Northland has an oceanic climate ( Cfb in the Köppen climate classification ), but a subtropical climate in
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2604-456: The oldest traces of Māori kāinga (fishing villages) can be found here. If the Māori regard the region as the legendary birthplace of the country, there can be no doubt that it was the European starting-point for the modern nation of New Zealand. Traders, whalers and sealers were among the first arrivals, and the gum and timber of the mighty kauri trees brought more colonisers. In
2666-405: The refinery for electricity production, but no longer does so. 35°35′S 173°58′E / 35.58°S 173.97°E / -35.58; 173.97 Bay of Plenty Region The Bay of Plenty Region is a local government region in the North Island of New Zealand. Also called just the Bay of Plenty ( BOP ), it is situated around the marine bight of that same name . The bay
2728-503: The region being encircled by the moderating Pacific and Tasman waters, but light frosts do occur infrequently around Dargaville in the lowlands. The hottest months are January and February. In January 2009, excessive sunlight hours and below-average rainfall resulted in the region being declared a drought zone. Typical annual rainfall for the region is 1500–2000 mm but varies at different altitudes. Northland has an average of 2000 sunshine hours annually. Winds are predominantly from
2790-409: The region can receive up to 2,000 millimetres (79 in) of rainfall annually, while the eastern and western areas can receive up to 4,000 millimetres (160 in). Bay of Plenty Region covers 12,071.55 km (4,660.85 sq mi) and had an estimated population of 355,200 as of June 2024, with a population density of 29 people per km . Bay of Plenty Region had a population of 334,140 in
2852-544: The region's GDP from March 2000 to 2004. Overall economic growth in the Bay of Plenty averaged 2.1% between March 2000 and 2004, compared with the national rate of 3.5%, although per capita real GDP growth in the five years to March 2003 matched the national growth rate at an averaged 2.3%. In the 2013 Census, the median annual income was $ 26,200, below the national median of $ 28,500. Further, 39.3% of people aged 15 years or older earned an annual income of less than $ 20,000, compared with 38.2% of people nationally. Unemployment
2914-549: The region. The three commercial airports are Tauranga Airport , Rotorua Airport and Whakatane Airport . Car travel remains the dominant form of transport in the region. In 2002, the number of vehicles owned in the region was 189,000, with an average of 1.51 vehicles per household. There are public transport bus services in Tauranga and Rotorua only. Significant growth in the Western Bay of Plenty District has seen increased strain on road infrastructure, particularly with increasing traffic congestion in Tauranga. A new highway network
2976-566: The region: Until 1989 Northland was governed by several councils and an earlier Northland Regional Council known as the Northland United Council. (It had been part of Auckland Province from 1853 until government was centralised in 1876. Long after Auckland Province ceased, the region continued to be known as North Auckland.) In 1989, Kaitaia Borough, Mangonui County , Whangaroa County , Bay of Islands County , Hokianga County , and Kaikohe Borough were amalgamated to become
3038-401: The second-highest number of Māori speakers in the country. The Bay of Plenty also has the largest number of iwi of any region. There are 35 local iwi, 260 hapū and 224 marae, with the most significant iwi being Te Arawa , Ngāi Tūhoe , Ngāti Awa and Te Whakatōhea . Significant horticultural, forestry and tourism industries are well established in the region. However, the Bay of Plenty is
3100-582: The southwest. Occasionally in summer, the region experiences stormy conditions from former cyclones which generally become much weaker once they leave tropical latitudes. The Northland Region has been governed by the present Northland Regional Council since 1989. The seat of the council is in Whangārei . Regional council members represent 8 constituencies: Far North, Bay of Islands-Whangaroa, Mid North, Coastal Central, Coastal South, Whangārei City, Kaipara and Te Raki. There are three territorial authorities in
3162-403: The third-highest regional population density in New Zealand, with only the 11th-largest land area. The major population centres are Tauranga , Rotorua and Whakatāne . Significant horticultural , forestry and tourism industries are well established in the region. However, the Bay of Plenty is the third-most economically deprived region in New Zealand, with the eastern districts being among
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#17327907009303224-496: The third-most economically deprived region in New Zealand, with the eastern districts being among the least economically developed in the country. The Bay of Plenty Region as a local government area was formed in the nationwide 1989 local government reforms . The new region incorporated the former counties of Tauranga, Rotorua, Whakātane and Ōpōtiki. Bay of Plenty Regional Council oversees regional land use, environmental management and civil defence. The region wholly includes
3286-525: The volcanic plateau. Prominent volcanic cones in the region include Mount Maunganui , Mount Tarawera and Mount Edgecumbe/Putauaki . These features also have cultural significance to local Māori. The Kaimai and Mamaku mountain ranges lie at the western border of the region. Swamp land was formerly concentrated around a number of rivers, but much of this was dredged in the early part of the 20th century to increase land for settlement and other uses. Large native and foreign (planted) forest areas are found in
3348-582: The year to March 2018, primary industries contributed $ 984 million (13.1%) to the regional GDP, goods-producing industries contributed $ 1.59 billion (21.2%), service industries contributed $ 4.30 billion (57.1%), and taxes and duties contributed $ 645 million (8.6%) The region's economy is based on agriculture (notably beef cattle and sheep), fishing, forestry , and horticulture . Northland has 4,423 hectares (10,930 acres) of horticultural land as of 2017. Significant crops include avocadoes , kumara , kiwifruit , citrus fruit and olives . Extensive forests are
3410-648: Was a push to develop more turf pitches after World War Two . Northland’s first match with a touring international team, against Fiji in February 1948, was held at the Whangarei Boys' High School ground, which had a turf pitch. The match was drawn after Fiji failed by two runs to score the required 61 runs to win in seven overs. The North Auckland Cricket Association was renamed the Northland Cricket Association in 1947. Northland won
3472-465: Was at 9.0% of people 15 years or older, compared with 7.1% nationally. The Bay of Plenty Region is a popular holiday destination due to the warm and sunny summer climate and public beaches. The region received over 645,000 tourists in 2003, equivalent to one in three visitors to New Zealand coming to the region. Rotorua is a popular destination for international visitors, in particular the surrounding geothermal areas and Māori cultural centres. Tauranga
3534-464: Was named by James Cook after he noticed the abundant food supplies at several Māori villages there, in stark contrast to the earlier observations he had made in Poverty Bay . The Bay of Plenty had an estimated resident population of 354,100 as of June 2024, and is the fifth-most populous region in New Zealand. It also has the third-highest regional population density in New Zealand, with only
3596-548: Was sold in the early 2000s, the Northland Cricket Association developed a new ground about 300 metres to the south, also called Cobham Oval. It has been in use for domestic first-class and international matches since 2009. Northland also compete in the Fergus Hickey Rosebowl, the competition of two-day matches among the six constituent associations of Northern Districts, and the Brian Dunning Cup,
3658-556: Was spoken by 96.2%, Māori language by 9.0%, Samoan by 0.4% and other languages by 10.3%. No language could be spoken by 2.1% (e.g. too young to talk). New Zealand Sign Language was known by 0.4%. The percentage of people born overseas was 20.6, compared with 28.8% nationally. Religious affiliations were 30.4% Christian , 1.3% Hindu , 0.3% Islam , 3.7% Māori religious beliefs , 0.6% Buddhist , 0.4% New Age , 0.1% Jewish , and 2.7% other religions. People who answered that they had no religion were 53.4%, and 7.4% of people did not answer
3720-557: Was spoken by 97.0%, Māori language by 10.1%, Samoan by 0.4% and other languages by 7.1%. No language could be spoken by 1.9% (e.g. too young to talk). New Zealand Sign Language was known by 0.5%. The percentage of people born overseas was 16.9, compared with 28.8% nationally. Religious affiliations were 31.2% Christian , 0.7% Hindu , 0.2% Islam , 3.8% Māori religious beliefs , 0.5% Buddhist , 0.5% New Age , 0.1% Jewish , and 1.2% other religions. People who answered that they had no religion were 54.2%, and 7.8% of people did not answer
3782-400: Was that 129,156 (48.2%) people were employed full-time, 37,209 (13.9%) were part-time, and 9,216 (3.4%) were unemployed. The region has smaller populations of Pasifika and Asians than other regions. The Bay of Plenty is the fifth-most populous region in New Zealand, accounting for 6.7% of the national population. The coast is dotted with several sizeable settlements, the largest of which
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#17327907009303844-421: Was that 67,788 (43.5%) people were employed full-time, 21,735 (13.9%) were part-time, and 5,469 (3.5%) were unemployed. Māori refer to Northland – and by extension its Māori people – as Te Taitokerau (the northern tide) and Māori language and traditions are strong there. Major tribal groups include Ngāpuhi , Te Aupōuri , Te Rarawa , Ngāti Kahu , Ngāti Kurī and Ngāti Whātua . Several of these tribes form
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