NORC at the University of Chicago , previously the National Opinion Research Center , is an independent social research organization in the United States. Established in 1941, its corporate headquarters is located in downtown Chicago, with offices in several other locations throughout the United States. Organized as an independent corporation, more than half its board comes from faculty and administration of the University of Chicago . It also jointly staffs some of the university's academic research centers.
22-770: The organization was founded by researcher Harry Field in 1941 as the "National Opinion Research Center", with financial support from department-store heir and newspaper owner Marshall Field III (no relation) and the University of Denver , where it was located. The center moved to the University of Chicago in 1947. Since its founding, NORC at the University of Chicago has conducted numerous social research projects involving opinion surveys, panel surveys, and marketing research. It also has conducted other data collection efforts for government agencies, nonprofit agencies, and corporations. Data from surveys are also often analyzed in
44-621: A publisher, and in late 1941 he founded the Chicago Sun , which later became the Chicago Sun-Times . The primary investor in the newspaper PM , he eventually bought out the other investors to become the publisher. He also created Parade as a weekly magazine supplement for his own paper and for others in the United States. By 1946, Parade had achieved a circulation of 3.5 million. In 1944, Marshall Field III formed
66-427: A readership of 54.1 million. Anne Krueger had been the magazine's editor since 2015. The November 13, 2022, issue was the final edition printed and inserted in newspapers nationwide, but Parade continued as an e-magazine on newspaper websites. The December 31, 2023, edition was the final e-magazine edition. Parade now exists as a website and emailed newsletter for those who sign up for it. The magazine
88-552: A separate operating unit within Advance. In 2014, Athlon Media Group (later called AMG/Parade and now known as Parade Media ) purchased it from Advance Publications . In 2022, The Arena Group (formerly The Maven), which also operates Sports Illustrated , TheStreet and numerous other brands, bought Parade from Athlon for $ 16 million as a mix of cash and equity. Beginning on the weekend of December 28, 2019, Parade changed its publishing schedule to skip up to six weekends
110-503: A smaller feature article, and a number of regular columns. There is also advertising for consumer products, sometimes in the print edition appearing with clippable coupons or tear-off business reply cards. The magazine had a lag time to publication of about ten days, which occasionally caused the magazine to print statements that were out of date by the time Parade was publicly available in a weekend newspaper. The January 6, 2008, edition cover and main article asked whether Benazir Bhutto
132-840: A wide range of social sciences , especially sociology . NORC is best known for its large, national surveys, but has also conducted qualitative and quantitative analyses, longitudinal analyses, methodological studies, and international projects. NORC clients have included: In October 2023, United States Department of Labor and NORC reached a conciliation agreement to resolve alleged hiring discrimination against Asian applicants for positions as coronavirus contact tracers between May 2020 to August 2021. NORC agreed to pay $ 95,000 in back wages and interest to 107 Asian applicants and also review its hiring policies, procedures, and trainings so they are free from discrimination in accordance to Executive Order 11246 . Marshall Field III Marshall Field III (September 28, 1893 – November 8, 1956)
154-483: A year, planning to publish combined holiday issues. The first such combined publication was a Christmas -themed issue published the weekend of December 21, 2019. The magazine published the weekend of April 4, 2020, also covered the weekend of April 11; Easter was April 12. No magazine was published on the weekend of May 2, 2020, due to the COVID-19 pandemic . The magazine published the weekend of May 16 also covered
176-697: Is a New York State Historic Site. Field supported a number of charitable institutions and in 1940 created the Field Foundation . He personally served as president of the Child Welfare League of America . He also donated substantial funds to support the New York Philharmonic and served as its president. In 1941 Field was the president (or the chairman—sources differ) of the United States Committee for
198-639: The Irish Oaks , Golden Corn , who won England's Middle Park Stakes and Champagne Stakes in 1921 and the July Cup in 1923. In the United States, Nimba was the 1927 American Champion Three-Year-Old Filly , and Tintagel won the 1935 Futurity Stakes and was voted American Champion Two-Year-Old Colt . In 1926, one year after his estate was built, Marshall Field partnered with Robert A. Fairbairn , William Woodward Sr. , and Arthur B. Hancock to import Sir Gallahad III from France to stand at stud in
220-474: The 122nd Field Artillery in France during World War I . He built an estate in 1925. On his discharge after the war, Field returned to Chicago where he went to work as a bond salesman at Lee, Higginson & Co. After learning the business, he left to open his own investment business. A director of Guaranty Trust Co. of New York City , he eventually teamed up with Charles F. Glore and Pierce C. Ward to create
242-508: The Care of European Children . Field died in 1956 of brain cancer . His widow and third wife, Ruth Pruyn Field, who had previously been married to sportsman Ogden Phipps , died on January 25, 1994, at 86. They had two daughters, Phyllis Field and Fiona Field. By his first wife, Evelyn Marshall (the daughter of Charles Henry Marshall ), he had daughters Barbara Field and Bettina Field and son Marshall Field IV . By his second wife, of whom he
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#1732765445435264-413: The United States. One of their horses, named Assignation, born in 1930, was the great-great grandfather of Secretariat . The Marshall Field III Estate is a mansion built in 1925 on Long Island Sound which was designed by architect John Russell Pope . It was built on the grounds of a 1,400-acre (5.7 km ) estate, now called Caumsett State Historic Park Preserve , which he purchased in 1921. It
286-410: The investment banking firm of Marshall Field, Glore, Ward & Co. In 1926, Field left the firm to pursue other interests. Already a recipient of substantial money from the estate of his grandfather Marshall Field , on his 50th birthday he inherited the bulk of the remainder of the family fortune. His brother, Henry Field , who was to have shared in the fortune, had died in 1917. He was primarily
308-464: The most direct competitor to Parade until its December 2014 discontinuation, added Parade to many of its Sunday newspapers as a replacement. Parade Digital Partners is a distribution network that includes the website Parade.com and more than 700 of the magazine's partner newspaper websites. Parade Digital Partners has a reach of more than 30 million monthly unique visitors (comScore Q1 2014). The magazine typically has one main feature article, often
330-603: The private holding company Field Enterprises . That same year, he purchased Simon & Schuster and Pocket Books . After his death, his heirs sold the company back to its founders, Richard L. Simon and M. Lincoln Schuster , while Leon Shimkin and James M. Jacobson acquired Pocket Books. A polo player, Field invested heavily in Thoroughbred racehorses in the United States and in Great Britain . Among his successful British horses were three fillies, who won
352-419: The weekend of May 23; Memorial Day was May 25. The magazine published the weekend of June 27 also covered the weekend of July 4, Independence Day . The magazine published the weekend of August 29 also covered the weekend of September 5; Labor Day was September 7. The magazine published the weekend of December 19 also covered the weekend of December 26. In 2021, the magazine was not scheduled to be published
374-586: The weekends of April 3, May 29, July 3, July 31, September 4 or December 25. In September 2022, The Arena Group announced that Parade would end print publication in November, but would continue in its online incarnation. The final printed edition, initially planned for November 6, ran November 13, 2022. The final e-edition ran December 31, 2023. Parade now exists as a website and an emailed newsletter edition for those who sign up for it. Throughout 2016, Gannett Company , which had produced USA Weekend ,
396-474: Was "America's best hope against Al-Qaeda ," but on December 27, 2007, she had been assassinated . Readers and media complained the magazine had an additional week of lag time due to the holiday season . A similar incident occurred in the February 11, 2007, issue when Walter Scott's "Personality Parade" reported that Barbaro , an American thoroughbred racehorse and winner of the 2006 Kentucky Derby ,
418-606: Was an American investment banker , publisher, racehorse owner/breeder, philanthropist, grandson of businessman Marshall Field , heir to the Marshall Field department store fortune, and a leading financial supporter and founding board member of Saul Alinsky 's community organizing network Industrial Areas Foundation . Born in Chicago , Cook County , Illinois , he was the son of Albertine Huck, daughter of German businessman Louis Carl Huck , and Marshall Field II. He
440-527: Was founded by Marshall Field III in 1941, with the first issue published May 31 as Parade: The Weekly Picture Newspaper for 5 cents per copy. It sold 125,000 copies that year. By 1946, Parade had achieved a circulation of 3.5 million. John Hay Whitney , publisher of the New York Herald Tribune , bought Parade in 1958. Booth Newspapers purchased it in 1973. Booth was purchased by Advance Publications in 1976, and Parade became
462-655: Was raised primarily in England , where he was educated at Eton College and the University of Cambridge . During a westbound Atlantic crossing aboard the RMS Lusitania in September 1914, Field became enamoured with fellow passenger Evelyn Marshall, and proposed to her before the liner's arrival in New York, less than a week after sailing from England. In 1917, he joined the 1st Illinois Cavalry and served with
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#1732765445435484-477: Was the second husband, Audrey Evelyn James, whom he married on August 18, 1930, and divorced in Reno , Washoe County , Nevada , in 1934, he left no issue. Parade (magazine) Parade was an American nationwide Sunday newspaper magazine , distributed in more than 700 newspapers nationwide in the United States until 2022. The most widely read magazine in the U.S., Parade had a circulation of 32 million and
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