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125-539: It was founded as a Greek emporium in c. 3rd/2nd century BC. First time it is mentioned in the chapter 24 of the Periplus of Pseudo-Scylax . Narona became the major Roman stronghold in the 1st century BC. It was part of the Roman province of Dalmatia . In the 6th century AD, it came under Byzantine rule. The settlement ceased to be in 7th century after the arrival of Slavic tribes in the region. The only recorded bishop

250-496: A pochteca was a professional merchant who travelled long distances to obtain rare goods or luxury items desired by the nobility. The system supported various levels of pochteca – from very high status through to minor traders who acted as a type of peddler to fill in gaps in the distribution system. Colonial sources also record Mayan market hubs at Acalan , Champotón , Chetumal , Bacalar , Cachi, Conil, Pole, Cozumel , Cochuah , Chauaca, Chichén Itzá , as well as markets marking

375-437: A broad radius (up to a 160-km). A regional mall can contain at least two department stores or " anchor stores ". One of the biggest malls in the world is the one near Miami , called "Sawgrass Mills Mall": it has 2,370,610 square feet (220,237 m2) of retail selling space, with over 329 retail outlets and name brand discounters. The smaller malls are often called open-air strip centres or mini-marts and are typically attached to

500-501: A charter to local Lords to create markets and fairs for a town or village. A charter protected the town's trading privileges in return for an annual fee. Once a chartered market was granted for specific market days, a nearby rival market could not open on the same days. Fairs, which were usually held annually, and almost always associated with a religious festival, traded in high value goods, while regular weekly or bi-weekly markets primarily traded in fresh produce and necessities. Although

625-845: A common form of second hand resale. Neighbourhood shopping areas and retailers give value to a community by providing various social and community services (like a library ), and a social place to meet. Neighbourhood retailing differs from other types of retailers such as destination retailers because of the difference in offered products and services, location and popularity. Neighbourhood retailers include stores such as; Food shops/marts, dairies , Pharmacies , Dry cleaners , Hairdressers / barbers , Bottle shops , Cafés and take-away shops . Destination retailers include stores such as; Gift shops , Antique shops , Pet groomers, Engravers , Tattoo parlour , Bicycle shops , Herbal dispensary clinics, Art galleries , Office Supplies and framers. The neighbourhood retailers sell essential goods and services to

750-407: A constant state of change, due to the frenetic change in fashions . A foreign visitor commented that London was "a world of gold and silver plate, then pearls and gems shedding their dazzling lustre, home manufactures of the most exquisite taste, an ocean of rings, watches, chains, bracelets, perfumes, ready-dresses, ribbons, lace, bonnets, and fruits from all the zones of the habitable world". In

875-417: A deterrent, as these new arcades came to be the place to shop and to be seen. Arcades offered shoppers the promise of an enclosed space away from the chaos of daily street life; a place shoppers could socialise and spend their leisure time. As thousands of glass covered arcades spread across Europe, they became grander and more ornately decorated. By the mid nineteenth century, promenading in these arcades became

1000-408: A fair's primary purpose was trade, it typically included some elements of entertainment, such as dance, music, or tournaments. As the number of markets increased, market towns situated themselves sufficiently far apart so as to avoid competition, but close enough to permit local producers a round trip within one day (about 10 km). Some British open-air markets have been operating continuously since

1125-623: A few days and the quantity supplied is relatively inelastic. The second group is the short period market where the time in which the quantity supplied can be increased by improving the scale of production (adding labor and other inputs but not by adding capital). Many non-perishable goods fall into this category. The third category is the long-period market where the length of time can be improved by capital investment. Other ways to classify markets include its trading area (local, national or international); its physical format or its produce. Major physical formats of markets are: Markets may feature

1250-402: A grocery store or supermarket. The smaller malls are less likely to include the same features of a large mall such as an indoor concourse, but are beginning to evolve to become enclosed to comply with all weather and customer preferences. Stores are divided into multiple categories of stores which sell a selected set of goods or services. Usually they are tiered by target demographics based on

1375-664: A large variety of goods. The modern shopping centre is now different from its antecedents, the stores are commonly in individual buildings or compressed into one large structure (usually called Mall in the USA). The first modern shopping mall in the US was The Country Club Plaza in Kansas City which opened in 1922, from there the first enclosed mall was designed by Victor Gruen and opened in 1956 as Southdale Centre in Edina, Minnesota,

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1500-434: A lengthy description which paints a picture of a highly organised, vibrant operation which attracted large number of visitors from some distance away. "As for the people in the fair, they all universally eat, drink and sleep in their booths, and tents; and the said booths are so intermingled with taverns, coffee-houses, drinking-houses, eating-houses, cookshops &c, and all tents too, and so many butchers and higglers from all

1625-560: A major disruptor in the retail industry as consumers can now search for product information and place product orders across different regions. Online retailers deliver their products directly to the consumers' home, offices, or wherever they want. The B2C (business to consumer) process has made it easy for consumers to select any product online from a retailer's website and to have it delivered relatively quickly. Using online shopping methods, consumers do not need to consume energy by physically visiting physical stores. This way they save time and

1750-514: A manicure. The fashion show, which originated in the US in around 1907, became a staple feature event for many department stores and celebrity appearances were also used to great effect. Themed events featured wares from foreign shores, exposing shoppers to the exotic cultures of the Orient and Middle-East. A larger commercial zone can be found in many cities, more formally called a central business district , but more commonly called " downtown " in

1875-405: A market tax for the right to trade on market days. Some archaeological evidence suggests that markets and street vendors were controlled by local government. A graffito on the outside of a large shop documents a seven-day cycle of markets: "Saturn's day at Pompeii and Nuceria, Sun's day at Atella and Nola, Moon's day at Cumae", etc. The presence of an official commercial calendar suggests something of

2000-766: A particular type of produce – such as the silversmith's street or the textile district. In Tangiers , a sprawling market fills the many streets of the medina and this area is divided into two sections, known as the Grand Socco and the Petit Socco . The term ' socco ' is a Spanish corruption of the Arabic word for souk , meaning marketplace. These markets sell a large variety of goods: fresh produce, cooking equipment, pottery, silverware, rugs and carpets, leather goods, clothing, accessories, electronics, alongside cafes, restaurants and take-away food stalls. The medina at Fez

2125-483: A popular pass-time for the emerging middle classes. In Europe, the Palais-Royal, which opened in 1784, became one of the earliest examples of the new style of shopping arcade, frequented by both the aristocracy and the middle classes. It developed a reputation as being a site of sophisticated conversation, revolving around the salons, cafés, and bookshops, but also became a place frequented by off-duty soldiers and

2250-520: A range of merchandise for sale, or they may be one of many specialist markets, such as: Markets generally have featured prominently in artworks, especially amongst the Dutch painters of Antwerp from the middle of the 16th century. Pieter Aertsen was known as the "great painter of the market". Both he and his nephew, Joachim Beuckelaer , painted market scenes, street vendors and merchants extensively. Elizabeth Honig argues that painters' interest in markets

2375-453: A rented hall, to which he invited the upper classes. As the 18th-century progressed, a wide variety of goods and manufactures were steadily made available for the urban middle and upper classes. This growth in consumption led to the rise of 'shopping' - a proliferation of retail shops selling particular goods and the acceptance of shopping as a cultural activity in its own right. Specific streets and districts became devoted to retail, including

2500-400: A reputation for quality produce, efficient market regulation and good amenities for visitors such as covered accommodation. By the thirteenth century, counties with important textile industries were investing in purpose built halls for the sale of cloth. London's Blackwell Hall became a centre for cloth, Bristol became associated with a particular type of cloth known as Bristol red , Stroud

2625-461: A shopping spree’, is an individual period of intense and indulgent shopping involving many purchases, which differs from both normal shopping and compulsive shopping in its scope and purpose. One study reportedly showed that the pleasure centers of the brain were stimulated during a shopping spree similarly to the stimulation experienced during sexual activity. A shopping spree may be "especially problematic for those whose immediate release of tension

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2750-649: A sort of pleasant and wholesome, and very refreshing beer. Palm wine, acqua vita and spirits which they get from the Europeans, are kept in other shops, with restrictions on sale to prevent drunkenness and riots. Here slaves of both sexes are bought and sold, also oxen, sheep, dogs, hogs, shish and birds of all kind. Woollen cloths, linen, silks and calicoes of European and Indian manufacture, they have it in great abundance, likewise hard-ware, china and glass of all sorts; gold in dust and ingots, iron in bars, lead in sheets and everything of European, Asiatic or African production

2875-490: A suburb of Minneapolis. Malls peaked in America in the 1980s-1990s when many larger malls (more than 37,000 sq m in size) were built, attracting consumers from within a 32 km radius with their luxurious department stores. Different types of malls can be found around the world. Superregional malls are very large malls that contain at least five department stores and 300 shops. This type of mall attracts consumers from

3000-625: A system of fresh produce hubs to serve as a platform for producers to market and distribute their produce. It is anticipated that these hubs will assist in curbing the number of sellers who take their produce to South Africa where it is placed on cold storage, only to be imported back into the country at a later date. Fresh produce markets have traditionally dominated the South African food chain, handling more than half of all fresh produce. Although large, vertically integrated food retailers, such as supermarkets, are beginning to make inroads into

3125-590: A system of markets. The Greek historian Herodotus noted that markets did not evolve in ancient Persia. Across the Mediterranean and Aegean, a network of markets emerged from the early Bronze Age. A vast array of goods were traded, including salt, lapis lazuli , dyes, cloth, metals, pots, ceramics, statues, spears, and other implements. Archaeological evidence suggests that Bronze Age traders segmented trade routes according to geographical circuits. Both produce and ideas travelled along these trade routes. In

3250-417: A systematic study of European market towns between the thirteenth and fifteenth century. Their investigation shows that in regional districts markets were held once or twice a week while daily markets were common in larger cities. Over time, permanent shops began opening daily and gradually supplanted the periodic markets, while peddlers or itinerant sellers continued to fill in any gaps in distribution. During

3375-672: A town's or nation's cultural assets. For these reasons, they are often popular tourist destinations. The term market comes from the Latin mercatus ("market place"). The earliest recorded use of the term market in English is in the Anglo-Saxon Chronicle of 963, a work that was created during the reign of Alfred the Great (r. 871–899) and subsequently distributed, copied throughout English monasteries . The exact phrase

3500-409: A week or on less frequent specified days such as festival days and are said to be periodic markets. The form that a market adopts depends on its locality's population, culture, ambient, and geographic conditions. The term market covers many types of trading, such as market squares , market halls , food halls , and their different varieties. Thus marketplaces can be both outdoors and indoors, and in

3625-485: A wider scope of goods and services. The party plan is a method of marketing products by hosting a social event, using the event to display and demonstrate the product or products to those gathered, and then to take orders for the products before the gathering ends. Shopping frenzies are periods of time where a burst of spending occurs, typically near holidays in the United States, with Christmas shopping being

3750-579: A wider variety of products not horizontally related to each other. Home mail delivery systems and modern technology (such as television, telephones, and the Internet), in combination with electronic commerce , allow consumers to shop from home. There are three main types of home shopping: mail or telephone ordering from catalogs; telephone ordering in response to advertisements in print and electronic media (such as periodicals , TV and radio); and online shopping . Online shopping has completely redefined

3875-545: Is a location where people regularly gather for the purchase and sale of provisions, livestock, and other goods. In different parts of the world, a marketplace may be described as a souk (from the Arabic ), bazaar (from the Persian ), a fixed mercado ( Spanish ), itinerant tianguis ( Mexico ), or palengke ( Philippines ). Some markets operate daily and are said to be permanent markets while others are held once

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4000-553: Is also a very large market with over 1500 stalls and covering 4.5 ha. In Morocco , markets are known as souks , and are normally found in a city's Medina (old city or old quarter). Shopping at a produce market is a standard feature of daily life in Morocco. In the larger cities, Medinas are typically made up of a collection of souks built amid a maze of narrow streets and laneways where independent vendors and artisans tend to cluster in sections which subsequently become known for

4125-659: Is also held daily in the Jemaa el-Fnaa (main square) where roaming performers and musicians entertain the large crowds that gather there. Marrakesh has the largest traditional Berber market in Morocco. Namibia has been almost entirely dependent on South Africa for its fresh produce. Dominated by rolling plains and long sand dunes and an unpredictable rainfall, many parts of Namibia are unsuited to growing fruit and vegetables. Government sponsored initiatives have encouraged producers to grow fresh fruit, vegetables, legumes and grains The Namibian Ministry of Agriculture has recently launched

4250-408: Is an activity in which a customer browses the available goods or services presented by one or more retailers with the potential intent to purchase a suitable selection of them. A typology of shopper types has been developed by scholars which identifies one group of shoppers as recreational shoppers, that is, those who enjoy shopping and view it as a leisure activity. Online shopping has become

4375-480: Is appointed by the King for the inspection of goods, to hear and determine all grievances, complaints and disputes ... The market place is surrounded by butlers and booths, and places of refreshment for the conveniency of the people. They are only permitted to sell certain sorts of meats, pork, goats, beef and dog flesh. Other booths are kept by women who sell maize, millet, rice and corn bread. Other shops sell Pito ,

4500-466: Is common. Today, markets can also be accessed electronically or on the internet through e-commerce or matching platforms. In many countries, shopping at a local market is a standard feature of daily life. Given the market's role in ensuring food supply for a population, markets are often highly regulated by a central authority. In many places, designated marketplaces have become listed sites of historic and architectural significance and represent part of

4625-573: Is followed by subsequent feelings of guilt, sadness, anger, or despair over what turned out to be an unwanted purchase". Historically, prices were established through a system of barter or negotiation. The first retailer to adopt fixed prices is thought to be the retailers operating out of the Palais-Royal complex in the 18th-century. These retailers adopted a system of high price maintenance in order to cultivate images of luxury. For their upper class clientele, fixed prices spared them from hassle of bartering. The pricing technique used by most retailers

4750-573: Is here found at reasonable prices. In the Kingdom of Benin (modern Benin City ), he commented on the exotic foods available for sale at a market there: Besides the dry merchandise of which the markets of Benin abound, they are also well stocked with eatables, a little particular in kind. Here they expose dogs to sale for eating, of which the negroes are very fond. Roasted monkeys, apes and baboons are every where to be seen. Bats, rats and lizards dried in

4875-456: Is often cited as the world's oldest continuously operating, purpose-built market; its construction began in 1455. Dating the emergence of marketplaces in China is difficult. According to tradition, the first market was established by the legendary Shennong or the "Divine Farmer" who arranged for markets to be held at midday. In other ancient sayings, markets originally developed around wells in

5000-415: Is the oldest, having been founded in the 9th century. The medina at Fez has been named a UNESCO World Heritage site. Today it is the main fresh produce market and is noted for its narrow laneways and for a total ban on motorized traffic. All produce is brought in and out of the marketplace by donkey or hand-cart. In Marrakesh , the main produce markets are also to be found in the medina and a colourful market

5125-909: The Arsi zone , Bahir Dar and Bure in the Gojjam zone, Dessie and Kombolcha in the Wollo zone, Mekele in the Tigray region , Dire Dawa and Harar in the Oromia region , and Addis Ababa. Some of the major retail markets in Ethiopia include: Addis Mercato in Addis Ababa, the largest open air market in the country; Gulalle and Galan, both in Addis Ababa; Awasa Lake Fish Market in Awasa, the Saturday market Harar , and

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5250-519: The European West and the East or Orient ; us and the other . Europeans often saw Orientals as the photographic negative of Western civilisation; the peoples could be threatening – they were "despotic, static and irrational whereas Europe was viewed as democratic, dynamic and rational". At the same time, the Orient was seen as exotic, mysterious, a place of fables and beauty. This fascination with

5375-651: The Middle East - respectively extending to Northern Africa - as regards to numerous areas from retail towards resources, with trade amongst merchants commonplace, likewise with bartering amongst participants. They are often described as economic and cultural hubs within cities across the Islamic world , and are generally the most bustling areas within urban localities. Given such dense activity, bazaars became an attraction for foreigners in exchanging resources, such as spices , textiles , labour , et cetera, drawing

5500-576: The Strand and Piccadilly in London. The rise of window shopping as a recreational activity accompanied the use of glass windows in retail shop-fronts. By the late eighteenth century, grand shopping arcades began to emerge across Britain, Europe and in the Antipodes in what became known as the "arcade era." Typically, these arcades had a roof constructed of glass to allow for natural light and to reduce

5625-538: The caravanserai typically situated just outside the city walls. However, when the marketplace began to become integrated into city structures, it was transformed into a covered area where traders could buy and sell with some protection from the elements. Markets at Mecca and Medina were known to be significant trade centres in the 3rd century (CE) and the nomadic communities were highly dependent on them for both trade and social interactions. The Grand Bazaar in Istanbul

5750-599: The disposable income of the shopper. They can be tiered from cheap to pricey. Some shops sell secondhand goods. Often the public can also sell goods to such shops. In other cases, especially in the case of a nonprofit shop, the public donates goods to these shops, commonly known as thrift stores in the United States, charity shops in the United Kingdom, or op shops in Australia and New Zealand. In give-away shops goods can be taken for free. In antique shops,

5875-514: The forum . Rome had two forums; the Forum Romanum and Trajan's Forum . Trajan's Market at Trajan's forum, built around 100-110CE, was a vast expanse, comprising multiple buildings with tabernae that served as retail shops, situated on four levels. The Roman forum was arguably the earliest example of a permanent retail shopfront. In the Roman world, the central market primarily served

6000-586: The "Belly of Paris", and was so named by author, Émile Zola in his novel Le Ventre de Paris , which is set in the busy 19th century marketplace of central Paris. Les Halles, a complex of market pavilions in Paris, features extensively in both literature and painting. Giuseppe Canella (1788 - 1847) painted Les Halles et la rue de la Tonnellerie. Photographer, Henri Lemoine (1848–1924), also photographed Les Halles de Paris. Markets have been known in parts of Africa for centuries. An 18th century commentator noted

6125-524: The 12th century. A pattern of market trading using mobile stalls under covered arcades was probably established in Italy with the open loggias of Mercato Nuovo (1547) designed and constructed by Giovanni Battista del Tasso (and funded by the Medici family ); Mercato Vecchio , Florence, designed by Giorgio Vasari (1567); and Loggia del Grano (1619) by Giulio Parigi . Braudel and Reynold have made

6250-439: The 16th century, London's shops were described as little more than "rude booths." The Medieval shopper's experience was very different from that of the contemporary shopper. Interiors were dark and shoppers had relatively few opportunities to inspect the merchandise prior to consumption. Glazed windows in retail environments, were virtually unknown during the medieval period. Goods were rarely out on display; instead retailers kept

6375-438: The 17th century, consumers from a broad range of social backgrounds began to purchase goods that were in excess of basic necessities. An emergent middle class or bourgeoisie stimulated demand for luxury goods and began to purchase a wider range of luxury goods and imported goods, including: Indian cotton and calico; silk, tea and porcelain from China, spices from India and South-East Asia and tobacco, sugar, rum and coffee from

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6500-606: The 4th century: they were lying on the floor and their heads had been broken off. The heads of Vespasian and one of the Livias had been acquired in the surrounding area by Arthur Evans in 1878. The heads were thus reunited with their bodies. The famous Roman statues have toured major European museums. A cathedral and at least two more churches were dug up. 43°02′47″N 17°35′55″E  /  43.04639°N 17.59861°E  / 43.04639; 17.59861 Marketplace A marketplace , market place , or just market ,

6625-535: The European age of discovery, goods were imported from afar – calico cloth from India, porcelain, silk and tea from China, spices from India and South-East Asia and tobacco, sugar, rum and coffee from the New World. Across the boroughs of England, a network of chartered markets sprang up between the 12th and 16th centuries, giving consumers reasonable choice in the markets they preferred to patronise. A study on

6750-525: The Middle Ages, the physical market was characterised by transactional exchange. Shops had higher overhead costs, but were able to offer regular trading hours and a relationship with customers and may have offered added value services, such as credit terms to reliable customers. The economy was primarily characterised by local trading in which goods were traded across relatively short distances. Beach markets, which were known in north-western Europe, during

6875-474: The Middle East, documentary sources suggest that a form of bazaar first developed around 3000 BCE. Early bazaars occupied a series of alleys along the length of the city, typically stretching from one city gate to a different gate on the other side of the city. The bazaar at Tabriz, for example, stretches along kilometers of street and is the longest vaulted bazaar in the world. Moosavi argues that

7000-765: The Middle Eastern bazaar evolved in a linear pattern, whereas the market places of the West were more centralised. The Greek historian Herodotus noted that in Egypt, roles were reversed compared with other cultures, and Egyptian women frequented the market and carried on trade, while the men remained at home weaving cloth. He also described the Babylonian marriage market, an account that inspired an 1875 painting by Edwin Long . In antiquity, markets were typically situated in

7125-485: The New World. The act of shopping came to be seen as a pleasurable pass-time or form of entertainment. By the 17th-century, produce markets gradually gave way to shops and shopping centres; which changed the consumer's shopping experience. The New Exchange, opened in 1609 by Robert Cecil in the Strand was one such example of a planned shopping centre. Shops started to become important as places for Londoners to meet and socialise and became popular destinations alongside

7250-470: The Roman world, the central market primarily served the local peasantry. Market stall holders were primarily local primary producers who sold small surpluses from their individual farming activities and also artisans who sold leather goods, metalware and pottery. Consumers were made up of several different groups; farmers who purchased minor farm equipment and a few luxuries for their homes and urban dwellers who purchased basic necessities. Major producers such as

7375-568: The Saturday market in Axum . Ghanaian markets have survived in spite of sometimes brutal measures to eradicate them. In the late 1970s, the Ghanaian government used market traders as a scapegoat for its own policy failures which involved food shortages and high inflation. The government blamed traders for failing to observe pricing guidelines and vilified "women merchants". In 1979, the Makola market

7500-537: The Tang Dynasty, a metal market was known. Outside the city walls were sheep and horse markets. Marco Polo 's account of 13th century markets specifically mentions a silk market. He was also impressed by the size of markets. According to his account, the ten markets of Hangzhou , primarily a fish market, attracted 40,000 to 50,000 patrons on each of its three trading days each week. In China, negative attitudes towards mercantile activity developed; merchants were

7625-597: The US. French retailer, Le Bon Marche, is an example of a department store that has survived into current times Originally founded in 1838 as a lace and haberdashery store, it was revamped mid-century and opened as a department store in 1852. Many of the early department stores were more than just a retail emporium; rather they were venues where shoppers could spend their leisure time and be entertained. Some department stores offered reading rooms, art galleries and concerts. Most department stores had tea-rooms or dining rooms and offered treatment areas where ladies could indulge in

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7750-635: The United States, or the "high street" in Britain, and souks in Arabic speaking areas. Shopping hubs, or shopping centers , are collections of stores; that is a grouping of several businesses in a compact geographic area. It consists of a collection of retail, entertainment and service stores designed to serve products and services to the surrounding region. Typical examples include shopping malls , town squares , flea markets and bazaars . Traditionally, shopping hubs were called bazaars or marketplaces ; an assortment of stalls lining streets selling

7875-592: The Viking period, were primarily associated with the sale of fish. From around the 11th century, the number and variety of imported goods sold at beach markets began to increase. giving consumers access to a broader range of exotic and luxury goods. Throughout the Medieval period, markets became more international. The historian, Braudel, reports that in 1600, grain moved just 5–10 miles; cattle 40–70 miles; wool and wollen cloth 20–40 miles. However, following

8000-602: The agora. At the agora in Athens, officials were employed by the government to oversee weights, measures, and coinage to ensure that the people were not cheated in market place transactions. The rocky and mountainous terrain in Greece made it difficult for producers to transport goods or surpluses to local markets, giving rise to the kapēlos , a specialised type of retailer who operated as an intermediary purchasing produce from farmers and transporting it over short distances to

8125-540: The attention of Arabs, Turks , Greeks , Persians , Jews as well as Indians , not to mention Westerners since the late-16th to early-17th centuries. In the modern era, bazaars remain a vital economic hub in numerous Arab nations. In Mesoamerica, a tiered system of traders developed independently. Extensive trade networks predated the Aztec empire by at least hundreds of years. Local markets where people purchased their daily necessities were known as tianguis , while

8250-463: The biggest reduction sales occurring at the end of the season. Holiday shopping periods are extending their sales further and further with holidays such as Black Friday becoming a month-long event stretching promotions across November . These days shopping doesn't stop once the mall closes, as people have more access to stores and their sales than ever before with the help of the internet and apps. Today many people research their purchases online to find

8375-452: The biggest shopping spending season, starting as early as October and continuing until after Christmas. Some religions regard such spending seasons as being against their faith and dismiss the practice. Many contest the over-commercialization and the response by stores that downplay the shopping season often cited in the War on Christmas . The National Retail Federation (NRF) also highlights

8500-399: The cheapest and best deal with one third of all shopping searches on Google happen between 10:00 pm and 4:00 am. Shoppers are now spending more time consulting different sources before making a final purchasing decision. Shoppers once used an average of five sources for information before making a purchase, but numbers have risen to as high as 12 sources in 2014. Spree shopping, or ‘going on

8625-483: The city markets. In ancient Rome , trade took place in the forum . Rome had two forums: the Forum Romanum and Trajan's Forum . Trajan's Market at Trajan's forum, built around 100–110 CE, was a vast expanse, comprising multiple buildings with shops on four levels. The Roman forum was arguably the earliest example of a permanent retail shopfront. In antiquity, exchange involved direct selling via merchants or peddlers and bartering systems were commonplace. In

8750-426: The convenience of home delivery to households, and especially to geographically isolated communities. In the more populous European cities, a small number of shops were beginning to emerge by the 13th century. Specialist retailers such as mercers and haberdashers were known to exist in London, while grocers sold "miscellaneous small wares as well as spices and medicines." However, these shops were primitive. As late as

8875-426: The cost of traveling. A retailer or a shop is a business that presents a selection of goods and offers to trade or sell them to customers for money or other goods. Shoppers' shopping experiences may vary. They are based on a variety of factors including how the customer is treated, convenience, the type of goods being purchased, and mood. In antiquity, marketplaces and fairs were established to facilitate

9000-435: The early Middle Ages . Instead, they provided for their basic needs through subsistence farming practices and a system of localised personal exchanges. However, by the late Middle Ages, consumers turned to markets for the purchase of fresh produce, meat and fish and the periodic fairs where non-perishables and luxury goods could be obtained. Women were responsible for everyday household purchases, but most of their purchasing

9125-508: The edges of Yucatecan canoe trade such as Xicalanco and Ulua . The Spanish conquerors commented on the impressive nature of the local markets in the 15th century. The Mexica ( Aztec ) market of Tlatelolco was the largest in all the Americas and said to be superior to those in Europe. There are many different ways to classify markets. One way is to consider the nature of the buyer and

9250-454: The emergence of a bazaar. Middle Eastern bazaars were typically long strips with stalls on either side and a covered roof designed to protect traders and purchasers from the fierce sun. In Europe, informal, unregulated markets gradually made way for a system of formal, chartered markets from the 12th century. Throughout the medieval period , increased regulation of marketplace practices, especially weights and measures, gave consumers confidence in

9375-668: The evening market. The marketplace also became the place were executions were carried out, rewards were published and decrees were read out. During the Qin empire and the Han dynasty which followed it, markets were enclosed with walls and gates and strictly separated from residential areas. Vendors were arranged according to the type of commodity offered, and markets were strictly regulated with departments responsible for security, weights and measures, price-fixing, and certificates. Over time, specialised markets began to emerge. In Luoyang, during

9500-413: The exchange of goods and services. People would shop for goods at a regular market in nearby towns. However, the transient nature of stalls and stall-holders meant the consumers needed to make careful inspection of goods prior to purchase. In ancient Greece , the agora served as a marketplace where merchants kept stalls or shops to sell their goods. Ancient Rome utilized a similar marketplace known as

9625-822: The fish from where it is immediately preserved using traditional methods and prepared for distribution to other West African countries; The Woodcarvers Market in Brikama which boasts the largest concentration of woodcarvers in the country; the Pottery Market in Basse Santa ; the Atlantic Road Craft Market at Bakau and the Senegambia Craft Market at Bakau. Produce markets in Asia are undergoing major changes as supermarkets enter

9750-417: The great estates were sufficiently attractive for merchants to call directly at their farm gates, obviating the producers' need to attend local markets. The very wealthy landowners managed their own distribution, which may have involved importing and exporting. The nature of export markets in antiquity is well documented in ancient sources and archaeological case studies. At Pompeii , multiple markets served

9875-479: The growth of the town. The Domesday Book of 1086 lists 50 markets in England; however, many historians believe this figure underestimates the actual number of markets in operation at the time. In England, some 2,000 new markets were established between 1200 and 1349. By 1516, England had some 2,464 markets and 2,767 fairs, while Wales had 138 markets and 166 fairs. From the 12th century, English monarchs awarded

10000-402: The heat. Seasonal shopping now revolves a lot around holiday sales and buying more for less. Stores need to get rid of all of their previous seasonal clothing to make room for the new trends of the upcoming season. The end-of-season sales usually last a few weeks with prices lowering further towards the closing of the sale. During sales items can be discounted from 10% up to as much as 50%, with

10125-448: The household, and the new status of goods as status symbols , related to changes in fashion and desired for aesthetic appeal, as opposed to just their utility. The pottery inventor and entrepreneur , Josiah Wedgewood , pioneered the use of marketing techniques to influence and manipulate the direction of the prevailing tastes. One of his preferred sales techniques was to stage expansive showcases of wares in this private residences or in

10250-568: The importance of back-to-school shopping for retailers which comes second behind holiday shopping, when buyers often buy clothing and school supplies for their children. In 2017, Americans spent over $ 83 billion on back-to-school and back-to-college shopping, according to the NRF annual survey. Seasonal shopping consists of buying the appropriate clothing for the particular season . In winter people bundle up in warm layers and coats to keep warm, while in summer people wear less clothing to stay cooler in

10375-759: The larger towns. Notable markets include: the Serekunda Market in Gambia's largest city, Serekunda , which opens from early morning to late at night 7 days a week and trades in produce, live animals, clothing, accessories, jewellery, crafts, second hand goods and souvenirs; The Albert Market in the capital, Banjul , which sells fresh produce, colourful, locally designed fabrics, musical instruments, carved wooden masks and other local products. Other interesting markets include: Bakau Fish Market in Bakau ; Tanji Fish Market, Tanji, where brightly painted fishing boats bring in

10500-614: The local level. The Charter of Worcester, written between 884 and 901 provided for fines for dishonest trading, amongst other things. Such local regulations were codified in 13th century England in what became known as the Statute of Winchester . This document outlined the assizes for 16 different trades, most of which were associated with markets – miller, baker, fisher, brewer, inn-keeper, tallow-chandler, weaver, cordwainer, etc. For each trade, regulations covered such issues as fraud, prices, quality, weights, and measures and so on. The assize

10625-486: The local peasantry. Those who lived on the great estates were sufficiently attractive for merchants to call directly at their farm-gates, obviating their need to attend local markets. Shopping lists are known to have been used by Romans. One such list was discovered near Hadrian's wall dated back to 75–125 CE and written for a soldier. Archaeological evidence suggests that the British engaged in minimal shopping in

10750-427: The lowest class of society. High officials carefully distanced themselves from merchant classes. In 627, an edict prohibited those of rank five or higher from entering markets. One anecdote from the time of Empress Wu relates the tale of a fourth rank official who missed out on the opportunity for promotion after he was seen purchasing a steamed pancake from a market. Since circa 3000 BCE, bazaars have dominated

10875-665: The many markets he visited in West Africa . He provided a detailed description of market activities at Sabi, in the Wydah (now the part of the Republic of Benin): Their fairs and markets are regulated with so much care and prudence, that nothing contrary to law is ever committed. All sorts of merchandise here are collected, and those who have brought goods are permitted to take what time they please to dispose of them, but without fraud or noise. A judge, attended by four officers armed,

11000-454: The market's importance to community life and trade. Markets were also important centres of social life. In early Western Europe, markets developed close to monasteries, castles or royal residences. Priories and aristocratic manorial households created considerable demand for goods and services, both luxuries and necessities, and also afforded some protection to merchants and traders. These centres of trade attracted sellers which would stimulate

11125-461: The market's place within the distribution system. This leads to two broad classes of market, namely retail market or wholesale markets . The economist, Alfred Marshall classified markets according to time period. In this classification, there are three types of market; the very short period market where the supply of a commodity remains fixed. Perishables, such as fruit, vegetables, meat, and fish fall into this group since goods must be sold within

11250-522: The markets. Some of these early markets have been the subject of archaeological surveys. For instance, the market at Yong, the capital of the Qi state, measured 3,000 square metres and was an outdoor market. According to the Rites of Zhou , markets were highly organized and served different groups at different times of day; merchants at the morning market, every day people at the afternoon market and peddlers at

11375-478: The merchandise at the rear of the store and would only bring out items on request. The service counter was virtually unknown and instead, many stores had openings onto the street from which they served customers. In Britain, medieval attitudes to retailing and shopping were negative. Retailers were no better than hucksters, because they simply resold goods, by buying cheaper and selling dearer, without adding value of national accounts. Added to this were concerns about

11500-456: The modern world, online marketplaces . Markets have existed for as long as humans have engaged in trade. The earliest bazaars are believed to have originated in Persia, from where they spread to the rest of the Middle East and Europe . Documentary sources suggest that zoning policies confined trading to particular parts of cities from around 3000 BCE, creating the conditions necessary for

11625-410: The need for candles or electric lighting. Inside the arcade, individual stores were fitted with long glass exterior windows which allowed the emerging middle-classes to window shop and indulge in fantasies, even when they may not have been able to afford the high retail prices. Designed to attract the genteel middle class, retailers sold luxury goods at relatively high prices. However, prices were never

11750-499: The neighbouring counties come in to the fair every morning, with beef, mutton, fowls, bread, cheese, eggs, and such things; and go with them from tent to tent and from door to door, that there is no want of provision of any kind, either dress'd or undress'd." In the Asia Minor, prior to the 10th century, market places were situated on the perimeter of the city. Along established trade routes, markets were most often associated with

11875-521: The north of the country, but that was largely unsuccessful and most commercial buyers travel to Johannesburg or Tshwane for supplies. Ethiopia is a major producer and exporter of grains and a number of wholesale markets assist with the distribution and export of such products. Important wholesale markets include: Nekemte in the East Welega zone , Jimma in the Jimma zone , Assela and Sagure in

12000-399: The other gave rise to a genre of painting known as Orientalism . Artists focussed on the exotic beauty of the land – the markets and bazaars, caravans and snake charmers. Islamic architecture also became favourite subject matter, and the high vaulted market places features in numerous paintings and sketches. Individual markets have also attracted literary attention. Les Halles was known as

12125-464: The population of approximately 12,000. Produce markets were located in the vicinity of the Forum, while livestock markets were situated on the city's perimeter, near the amphitheatre. A long narrow building at the north-west corner of the Forum was some type of market, possibly a cereal market. On the opposite corner stood the macellum , thought to have been a meat and fish market. Market stall-holders paid

12250-718: The public can find goods that are older and harder to find. Sometimes people are broke and borrow money from a pawn shop using an item of value as collateral . College students are known to resell books back through college textbook bookstores . Old used items are often distributed through surplus stores . Various types of retail stores that specialize in the selling of goods related to a theme include bookstores , boutiques , candy shops , liquor stores , gift shops , hardware stores , hobby stores , pet stores , pharmacies , sex shops and supermarkets . Other stores such as big-box stores , hypermarkets , convenience stores , department stores, general stores , dollar stores sell

12375-496: The publication of Bernard Mandeville 's influential work Fable of the Bees in 1714, in which he argued that a country's prosperity ultimately lay in the self-interest of the consumer. These trends gathered momentum in the 18th century, as rising prosperity and social mobility increased the number of people with disposable income for consumption. Important shifts included the marketing of goods for individuals as opposed to items for

12500-536: The purchasing habits of the monks and other individuals in medieval England suggests that consumers of the period were relatively discerning. Purchase decisions were based on purchase criteria such as the consumer's perceptions of the range, quality, and price of goods. Such considerations informed decisions about where to make purchases and which markets to patronise. As the number of charters granted increased, competition between market towns also increased. In response to competitive pressures, towns invested in developing

12625-446: The quality of market goods and the fairness of prices. Around the globe, markets have evolved in different ways depending on local ambient conditions, especially weather, tradition, and culture. In the Middle East, markets tend to be covered, to protect traders and shoppers from the sun. In milder climates, markets are often open air. In Asia , a system of morning markets trading in fresh produce and night markets trading in non-perishables

12750-424: The residential area they are located in. There can be many groups of neighbourhood retailers in different areas of a region or city, but destination retailers are often part of shopping malls where the numbers of consumers is higher than that of a neighbourhood retail area. The destination retailers are becoming more prevalent as they can provide a community with more than the essentials, they offer an experience, and

12875-691: The retail revolution of the period. The term, "department store" originated in the United States. In 19th century England, these stores were known as emporia or warehouse shops. A number of major department stores opened across the US, Britain and Europe from the mid nineteenth century including; Harrod's of London in 1834; Kendall's in Manchester in 1836; Selfridges of London in 1909; Macy's of New York in 1858; Bloomingdale's in 1861; Sak's in 1867; J.C. Penney in 1902; Le Bon Marché of France in 1852 and Galeries Lafayette of France in 1905. The first reliably dated department store to be established,

13000-411: The retail scene and the growing middle classes acquire preferences for branded goods. Many supermarkets purchase directly from producers, supplanting the traditional role of both wholesale and retail markets. In order to survive, produce markets have been forced to consider value adding opportunities and many retail markets now focus on ready-to-eat food and take-away food. Shopping Shopping

13125-487: The second half of the 19th-century, shops transitioned from 'single-function' shops selling one type of good, to the department store where a large variety of goods were sold. As economic growth, fueled by the Industrial Revolution at the turn of the 19th-century, steadily expanded, the affluent bourgeois middle-class grew in size and wealth. This urbanized social group was the catalyst for the emergence of

13250-458: The self-interest of retailers and some of their more unethical practices. Attitudes to spending on luxury goods also attracted criticism, since it involved importing goods which did little to stimulate national accounts, and interfered with the growth of worthy local manufacturers. The modern phenomenon of shopping for pleasure is closely linked to the emergence of a middle class in the 17th and 18th-century Europe. As standards of living improved in

13375-581: The sun, palm wine and fruit, form the must luxurious entertainments, and stand continually for sale in the streets. In Botswana , the sale of agricultural produce to the formal market is largely controlled by large corporations. Most small, local farmers sell their produce to the informal market, local communities and street vendors. The main wholesale market is the Horticultural market in Gaborone . The government made some attempts to build markets in

13500-535: The supply chain, traditional hawkers and produce markets have shown remarkable resilience. The main markets in Johannesburg are: Jozi Real Food Market, Bryanston Organic Market, Pretoria Boeremark specialising in South African delicacies, Hazel Food Market, Panorama Flea Market, Rosebank Sunday Market, Market on Main (a periodic arts market), and neighbourhood markets. The " Gambia is Good" initiative

13625-400: The theatre. Restoration London also saw the growth of luxury buildings as advertisements for social position with speculative architects like Nicholas Barbon and Lionel Cranfield . Much pamphleteering of the time was devoted to justifying conspicuous consumption and private vice for luxury goods for the greater public good. This then scandalous line of thought caused great controversy with

13750-482: The town or village centre. Scholars, however, question the reliability of traditional narratives unless backed by archaeological evidence. The earliest written references to markets dates to the time of Qi Huanggong (ruled 685 to 643 BCE). Qi's Prime Minister, the great reformer, Guan Zhong , divided the capital into 21 districts ( xiang ) of which three were dedicated to farmers, three to hand-workers and three to businessmen, who were instructed to settle near

13875-476: The town's centre. The market was surrounded by alleyways inhabited by skilled artisans, such as metal workers, leather workers, and carpenters. These artisans may have sold wares directly from their premises, but also prepared goods for sale on market days. Across ancient Greece , market places were to be found in most city states, where they operated within the agora (open space). Between 550 and 350 BCE, Greek stallholders clustered together according to

14000-444: The type of goods carried – fish-sellers were in one place, clothing in another, and sellers of more expensive goods such as perfumes, bottles, and jars were located in a separate building. The Greeks organised trade into separate zones, all located near the city centre and known as stoa . A freestanding colonnade with a covered walkway, the stoa was both a place of commerce and a public promenade, situated within or adjacent to

14125-400: The types of goods, their quality and their region of origin. In this way, markets helped to provide an early form of product branding. Gradually, certain market towns earned a reputation for providing quality produce. Today, traders and showmen jealously guard the reputation of these historic chartered markets. The 18th century commentator Daniel Defoe visited Sturbridge fair in 1723 and wrote

14250-1008: The way people make their buying decisions; the Internet provides access to a lot of information about a particular product, which can be looked at, evaluated, and comparison-priced at any given time. Online shopping allows the buyer to save the time and expense, which would have been spent traveling to the store or mall. According to technology and research firm Forrester, mobile purchases or mcommerce will account for 49% of ecommerce, or $ 252 billion in sales, by 2020 Convenience stores are common in North America, and are often called "bodegas" in Spanish-speaking communities or " dépanneurs " in French-speaking ones. Sometimes peddlers and ice cream trucks pass through neighborhoods offering goods and services. Also, garage sales are

14375-519: Was It was nominally restored in 1933 as Latin Titular bishopric of Narona. It has had the following incumbents, mostly of the fitting Episcopal (lowest) rank, with an archiepiscopal exception  : In 1995 a Roman temple building was discovered, which had been dedicated by the governor Dolabella and contained statues of the emperors Claudius and Vespasian , as well as two of Augustus and his wife Livia . The statues had been vandalized in

14500-555: Was " Ic wille þæt markete beo in þe selue tun ", meaning "I desire that there be a market in the same town". Markets have existed since ancient times. Some historians have argued that a type of market has existed since humans first began to engage in trade. Open air and public markets were known in ancient Babylonia, Assyria, Phoenicia , the Land of Israel, Greece, Egypt, and the Arabian peninsula. However, not all societies developed

14625-466: Was Harding, Howell & Co, which opened in 1796 on Pall Mall , London . This venture was described as being a public retail establishment offering a wide range of consumer goods in different departments. This pioneering shop was closed down in 1820 when the business partnership was dissolved. Department stores were established on a large scale from the 1840s and 50s, in France, the United Kingdom and

14750-661: Was a favourite haunt of prostitutes, many of whom rented apartments in the building. In London, one of the first to use display windows in shops was retailer, Francis Place , who experimented with this new retailing method at his tailoring establishment in Charing Cross , where he fitted the shop-front with large plate glass windows. Although this was condemned by many, he defended his practice in his memoirs, claiming that he: Retailers designed attractive shop fronts to entice patronage, using bright lights, advertisements and attractively arranged goods. The goods on offer were in

14875-609: Was a formal codification of prior informal codes which had been practised for many years. The courts of assize were granted the power to enforce these regulations. The process of standardizing quality, prices and measures assisted markets to gain the confidence of buyers and made them more attractive to the public. A sixteenth century commentator, John Leland , described particular markets as "celebrate", "very good", "quik", and conversely as "poore", "meane", and "of no price". Over time, some products became associated with particular places, providing customers with valuable information about

15000-473: Was dynamited and bulldozed, but within a week the traders were back selling fruit, vegetables and fish, albeit without a roof over their head. Kenya 's capital, Nairobi , has several major markets. Wakulima market is one of the region's largest markets, situated on Haile Selassie Avenue in Nairobi. Other markets in Nairobi are: Kariakor Market, Gikomba Market, and Muthurwa Market. In Mombasa, Kongowea market

15125-462: Was established in 2004 with a view to encouraging a market for locally grown fresh produce rather than imported ones. The plan was designed to "stimulate local livelihoods, inspire entrepreneurship and reduce the environmental and social cost of imported produce". A great deal of the produce trade is carried out informally on street corners and many shops are little more than market booths. However, dedicated open air and covered markets can be found in

15250-441: Was in part due to the changing nature of the market system at that time. The public began to distinguish between two types of merchant, the meerseniers which referred to local merchants including bakers, grocers, sellers of dairy products and stall-holders, and the koopman , which described a new, emergent class of trader who dealt in goods or credit on a large scale. With the rise of a European merchant class, this distinction

15375-490: Was known for producing fine woollen cloth, the town of Worsted became synonymous with a type of yarn; Banbury and Essex were strongly associated with cheeses. In the market economy, goods are ungraded and unbranded, so that consumers have relatively few opportunities to evaluate quality prior to consumption. Consequently, supervision of weights, measures, food quality, and prices was a key consideration. In medieval society, regulations for such matters appeared initially at

15500-491: Was necessary to separate the daily trade that the general population understood from the rising ranks of traders who operated on a world stage and were seen as quite distant from everyday experience. During the 17th and 18th centuries, as Europeans conquered parts of North Africa and the Levant, European artists began to visit the Orient and painted scenes of everyday life. Europeans sharply divided peoples into two broad groups –

15625-405: Was of a mundane nature. For the main part, shopping was seen as a chore rather than a pleasure. Relatively few permanent shops were to be found outside the most populous cities. Instead customers walked into the tradesman's workshops where they discussed purchasing options directly with tradesmen. Itinerant vendors such as costermongers, hucksters and peddlers operated alongside markets, providing

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