66-485: The Pepsi Globe is the logo for Pepsi , named for the red, white, and blue design in a sphere -like shape. It is one of the most recognizable logos in the world. The Globe has its origins in the 1940s, when Pepsi unveiled a new bottle cap that featured the script Pepsi wordmark in the white field of a waving tricolor meant as a show of U.S. patriotism during World War II . An illustration of that bottle cap became Pepsi's primary logo around 1945, and remained even when
132-616: A cult following due to its over the top and nonsensical premise. Pepsi has official sponsorship deals with the National Football League , National Hockey League , and National Basketball Association . In 2007, and from 2013 to 2022, Pepsi sponsored the NFL 's Super Bowl halftime shows . It was the sponsor of Major League Soccer until December 2015 and Major League Baseball until April 2017, both leagues signing deals with Coca-Cola. From 1999 to 2020, Pepsi also had
198-466: A video game for the PlayStation entitled Pepsiman . As the titular character, the player runs "on rails" (forced motion on a scrolling linear path), skateboards, rolls, and stumbles through various areas, avoiding dangers and collecting cans of Pepsi, all while trying to reach a thirsty person as in the commercials. Despite largely being considered a financial failure, Pepsiman has developed
264-569: A $ 5 million marketing campaign to coincide with the release of Madonna 's song " Like a Prayer ", but was cancelled following strong backlash regarding the religious themes in the song's music video. In 1992, the Pepsi Number Fever marketing campaign in the Philippines accidentally distributed 800,000 winning bottle caps for a 1 million peso grand prize, leading to riots and the deaths of five people. In 1996, PepsiCo launched
330-571: A Pepsi. Another more minor mascot, Pepsiwoman, also featured in a few of her own commercials for Pepsi Twist ; her appearance is basically a female Pepsiman wearing a lemon-shaped balaclava . In 1994, Sega-AM2 released the Sega Saturn version of its arcade fighting game Fighting Vipers . In this game, Pepsiman was included as a special character, with his specialty listed as being the ability to "quench one's thirst." He does not appear in any other version or sequel. In 1999, KID developed
396-414: A bottle designed specifically for carbonated drinks. The Codd-neck bottle was designed and manufactured to enclose a marble and a rubber washer/gasket in the neck. The bottles were filled upside down, and pressure of the gas in the bottle forced the marble against the washer, sealing in the carbonation. The bottle was pinched into a special shape, as can be seen in the photo to the left, to provide
462-482: A bottle. With a radio advertising campaign featuring the popular jingle "Nickel, Nickel" – first recorded by the Tune Twisters in 1940 – Pepsi encouraged price-conscious consumers to double the volume their nickels could purchase. The jingle is arranged in a way that loops, creating a never-ending tune: "Pepsi-Cola hits the spot / Twelve full ounces, that's a lot / Twice as much for a nickel, too / Pepsi-Cola
528-560: A chamber into which the marble was pushed to open the bottle. This prevented the marble from blocking the neck as the drink was poured. Soon after its introduction, the bottle became extremely popular with the soft drink and brewing industries, mainly in Europe , Asia and Australasia , though some alcohol drinkers disdained the use of the bottle. One etymology of the term codswallop originates from beer sold in Codd bottles, though this
594-638: A darker paint scheme during nighttime races. Pepsi has remained as one of his sponsors ever since. Pepsi has also sponsored the NFL Rookie of the Year award since 2002. Pepsi has the first global sponsorship deals with the UEFA Champions League and the UEFA Women's Champions League starting in the 2015–16 season along with the sister brand, Pepsi Max and became the global sponsor of
660-522: A large and lucrative business in the Arab world, denied that, saying that economic, rather than political, reasons kept it out of Israel. Pepsiman is an official Pepsi mascot from Pepsi's Japanese corporate branch, created sometime around the mid-1990s. Pepsiman took on three different outfits, each one representing the current style of the Pepsi can in distribution. Twelve commercials were created featuring
726-572: A modification of the Pepsi logo (with the word " Buffalo " in place of the Pepsi-Cola wordmark). The Bisons ceased operations in 1970, making way for the Buffalo Sabres of the NHL. Bottle A bottle is a narrow-necked container made of an impermeable material (such as glass , plastic or aluminium ) in various shapes and sizes that stores and transports liquids . Its mouth, at
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#1732780903737792-466: A reference to the drink aiding digestion like the digestive enzyme pepsin , but pepsin itself was never used as an ingredient to Pepsi-Cola. The original recipe also included sugar and vanilla. Bradham sought to create a fountain drink that was appealing and would aid in digestion and boost energy. In 1903, Bradham moved the bottling of Pepsi from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi
858-497: A sales team composed entirely of blacks around the country to promote Pepsi. Racial segregation and Jim Crow laws were still in place throughout much of the U.S.; Boyd's team faced a great deal of discrimination as a result, from insults by Pepsi co-workers to threats by the Ku Klux Klan . On the other hand, it was able to use its anti-racism stance as a selling point, attacking Coke's reluctance to hire blacks and support by
924-462: A series of "smiles," with the central white band initially arcing at different angles depending on the product. In March 2023, Pepsi unveiled a new logo expected to launch in North America in late-2023, and internationally in 2024. The logo is a modernization of the "vintage" Pepsi logo; accompanying branding elements will also shift from blue to black as their primary color. Walter Mack
990-457: A significant presence in the global soft drink industry. Pepsi was first invented in 1893 as "Brad's Drink" by Caleb Bradham, who sold the drink at his drugstore in New Bern, North Carolina. It was renamed Pepsi-Cola in 1898, "Pepsi" because it was advertised to relieve dyspepsia (indigestion) and "Cola" referring to the cola flavor . Some have also suggested that "Pepsi" may have been
1056-517: A twelve-man team. They came up with advertising portraying black Americans in a positive light, such as one with a smiling mother holding a six pack of Pepsi while her son (a young Ron Brown , who grew up to be Secretary of Commerce ) reaches up for one. Another ad campaign, titled "Leaders in Their Fields", profiled twenty prominent African Americans such as Nobel Peace Prize winner Ralph Bunche and photographer Gordon Parks . Boyd also led
1122-507: Is 30.8 percent, while The Coca-Cola Company's is 42.7 percent. Coca-Cola outsells Pepsi in most parts of the U.S., notable exceptions being central Appalachia , Montana , North Dakota , and Utah . In the city of Buffalo, New York , Pepsi outsells Coca-Cola by a two-to-one margin. As of 2024, Pepsi had fallen behind Coca-Cola and Dr. Pepper as the third most popular soft drink in the United States, losing its second place spot to
1188-455: Is a bottle made of aluminium (or aluminum, outside of British English ). In some countries, it is also called a "bottlecan". It usually holds beer, soft drinks or wine. A hot water bottle is a bottle filled with hot water used to provide warmth. It can be made from various materials, most commonly rubber, but has historically been made from harder materials such as metal, glass, earthenware, or wood. Bottles are often recycled according to
1254-453: Is generally dismissed as a folk etymology . The bottles were regularly produced for many decades, but gradually declined in usage. Since children smashed the bottles to retrieve the marbles, they are relatively scarce and have become collector items ; particularly in the UK. A cobalt-coloured Codd bottle today fetches hundreds of British pounds at auction. The Codd-neck design is still used for
1320-462: Is the drink for you." Coming at a time of economic crisis, the campaign succeeded in boosting Pepsi's status. From 1936 to 1938, Pepsi-Cola's profits doubled. Pepsi's success under Charles Guth came while the Loft Candy business was faltering. Since he had initially used Loft's finances and facilities to establish the new Pepsi success, the near-bankrupt Loft Company sued Guth for possession of
1386-563: Is the second most valuable soft drink brand worldwide behind Coca-Cola ; the two share a long-standing rivalry in what has been called the " cola wars ". Pepsi, originally created in 1893 by Caleb Bradham and named "Brad's Drink," was first sold in his drugstore in New Bern, North Carolina . Renamed Pepsi-Cola in 1898 due to its supposed digestive benefits, it was shortened to Pepsi in 1961. The beverage's formula initially included sugar and vanilla but not pepsin , despite speculation on
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#17327809037371452-573: Is the third most popular carbonated drink in India, with a 15% market share, behind Sprite and Thums Up . In comparison, Coca-Cola is the fourth most popular carbonated drink, occupying a mere 8.8% of the Indian market share. By most accounts, Coca-Cola was India's leading soft drink until 1977, when it left India because of the new foreign exchange laws which mandated majority shareholding in companies to be held by Indian shareholders. The Coca-Cola Company
1518-601: The African American market, a then-untapped demographic, with positive portrayals and endorsements from prominent figures, boosting its market share. Despite occasional controversies, such as an aborted Madonna advertisement and the " Pepsi Number Fever " fiasco in the Philippines, Pepsi has remained a prominent global brand, partly thanks to innovative marketing campaigns and sponsorships in sports and entertainment. Pepsi's rivalry with Coca-Cola, highlighted by
1584-647: The Dissolution of the Soviet Union , Coca-Cola was introduced to the Russian market . As it came to be associated with the new system and Pepsi with the old, Coca-Cola rapidly captured a significant market share that might otherwise have required years to achieve. By July 2005, Coca-Cola enjoyed a market share of 19.4 percent, followed by Pepsi with 13 percent. Pepsi was introduced in Romania in 1966, during
1650-763: The Japanese soft drink Ramune and in the Indian drink called Banta . The plastic is strain oriented in the stretch blow molding manufacturing process. Plastic bottles are typically used to store liquids such as water , soft drinks , motor oil , cooking oil , medicine , shampoo , milk , and ink . The size ranges from very small sample bottles to very large carboys . The main advantages of plastic bottles over glass are their superior resistance to breakage, in both production and transportation, as well as their light weight and low cost of production. Disadvantages include widespread plastic pollution . An aluminium bottle
1716-465: The amphora ) and put into bottles only at the merchant's shop, if at all. This left large and often abused opportunities for fraud and adulteration, as consumers had to trust the merchant as to the contents. It is thought that most wine consumed outside of wine-producing regions had been tampered with in some way. Also, not all merchants were careful to avoid oxidation or contamination while bottling, leading to large bottle variation . Particularly in
1782-540: The bottling line , can be sealed with an internal stopper , an external bottle cap , a closure , or induction sealing . First attested in 14th century. From the English word bottle derives from an Old French word boteille , from vulgar Latin butticula , from late Latin buttis ("cask"), a latinisation of the Greek βοῦττις ( bouttis ) ("vessel"). The glass bottle represented an important development in
1848-548: The naming rights to the Pepsi Center , an indoor sports and entertainment facility in Denver, Colorado , until the venue's new naming rights were announced on October 22, 2020. In 1997, after his sponsorship with Coca-Cola ended, retired NASCAR Cup Series driver Jeff Gordon signed a long-term contract with Pepsi, and he drove with the Pepsi logos on his car with various paint schemes for about 2 races each year, usually
1914-552: The "cola wars", led to significant cultural and market competition, including the "Pepsi Challenge" taste tests and the introduction of New Coke in response. Pepsi's expansion into international markets has seen varied success, with notable ventures into the Soviet Union via a landmark barter deal and enduring popularity in certain regions over Coca-Cola. As of the early 21st century, Pepsi continues to innovate, both in product variations and marketing strategies, while maintaining
1980-516: The Beach" event, where New Orleans children could ride rides at an amusement park in exchange for Pepsi bottle caps. By the end of the event, 125,000 bottle caps been collected. According to The Pepsi Cola World , the New Orleans campaign was a success; once people's supply of bottle caps ran out, the only way they could get more was to buy more Pepsi. According to Consumer Reports, in the 1970s,
2046-506: The Pepsi-Cola company. A long legal battle, Guth v. Loft , then ensued, with the case reaching the Delaware Supreme Court and ultimately ending in a loss for Guth. From the 1930s through the late 1950s, " Pepsi-Cola Hits The Spot " was the most commonly used slogan in the days of old-time radio , classic motion pictures and early days of television . Its jingle (conceived in the days when Pepsi cost only five cents)
Pepsi Globe - Misplaced Pages Continue
2112-622: The Pepsi-Cola syrup formula. On three occasions between 1922 and 1933, the Coca-Cola Company was offered the opportunity to purchase the Pepsi-Cola Company, which it declined on each occasion. During the Great Depression , Pepsi gained popularity following the introduction in 1934 of a 12-ounce (355 mL) bottle. Prior to that, Pepsi and Coca-Cola sold their drinks in 6.5-ounce (192 mL) servings for about $ 0.05
2178-482: The U.S. Mack realized that Black people were an untapped niche market and that Pepsi stood to gain market share by targeting its advertising directly towards them. To this end, he hired Hennan Smith, an advertising executive "from the Negro newspaper field" to lead an all-black sales team, which had to be cut due to the onset of World War II. In 1947, Walter Mack resumed his efforts, hiring Edward F. Boyd to lead
2244-533: The aforementioned Dr. Pepper, a position it had held since 1985. Overall, Coca-Cola continues to outsell Pepsi in almost all areas of the world. However, exceptions include: Oman , India , Saudi Arabia , Pakistan , the Dominican Republic , Guatemala , the Canadian provinces of Quebec , Newfoundland and Labrador , Prince Edward Island , Nova Scotia and New Brunswick . Pepsi had long been
2310-403: The case of port , certain conscientious merchants' bottling of old ports fetch higher prices even today. To avoid these problems, most fine wine is bottled at the place of production (including all port, since 1974). There are many sizes and shapes of bottles used for wine. Some of the known shapes: In 1872, British soft drink makers Hiram Codd of Camberwell , London, designed and patented
2376-401: The centred wordmark. The wordmark, as well as other accompanying brand elements, is black rather than blue for the first time since the bottlecap image was replaced by the abstract Globe. This logo has started the phase-in process on Pepsi products on 23 August 2023. Pepsi Pepsi is a carbonated soft drink with a cola flavor, manufactured by PepsiCo . As of 2023, Pepsi
2442-464: The chairman of The Coca-Cola Company for segregationist governor of Georgia Herman Talmadge . As a result, Pepsi's market share as compared to Coca-Cola's shot up dramatically in the 1950s with African American soft-drink consumers three times more likely to purchase Pepsi over Coke. After the sales team visited Chicago , Pepsi's share in the city overtook that of Coke for the first time. Journalist Stephanie Capparell interviewed six men who were on
2508-420: The character. His role in the advertisements is to appear with Pepsi to thirsty people or people craving soda. Pepsiman happens to appear at just the right time with the product. After delivering the beverage, sometimes Pepsiman would encounter a difficult and action-oriented situation which would result in injury. Pepsiman is mostly silent, and he has no face except for a hole that opens up whenever he delivers
2574-483: The company in 1950, support for the black sales team faded and it was cut. Boyd was replaced in 1952 by Harvey C. Russell Jr. , who was notable for his marketing campaigns towards black youth in New Orleans . These campaigns, held at locales attended largely by black children, would encourage children to collect Pepsi bottle caps, which they could then exchange for rewards. One example is Pepsi's 1954 "Pepsi Day at
2640-732: The company. Crawford also had images of the soft drink placed prominently in several of her later films. When Steele died in 1959, Crawford was appointed to the Board of Directors of Pepsi-Cola, a position she held until 1973, although she was not a board member of the larger PepsiCo, created in 1965. Pepsi has been featured in several films, including Back to the Future Part II (1989), Home Alone (1990), Wayne's World (1992), Fight Club (1999), World War Z (2013), and in films directed by Spike Lee . Pepsi marketing has also been marred in controversy. In 1989, Pepsi commissioned
2706-440: The competition. Pepsi also has sponsorship deals in international cricket teams. The Pakistani national cricket team is one of the teams that the brand sponsors. The team wears the Pepsi logo on the front of their test and ODI test match clothing. The Buffalo Bisons , an American Hockey League team, was sponsored by Pepsi-Cola in its later years; the team adopted the beverage's red, white, and blue color scheme along with
Pepsi Globe - Misplaced Pages Continue
2772-460: The drink of French-Canadians , and it continues to hold its dominance by relying on local Québécois celebrities (especially Claude Meunier , of La Petite Vie fame) to sell its product. PepsiCo introduced the Quebec slogan "here, it's Pepsi" ( Ici, c'est Pepsi ) in response to Coca-Cola ads proclaiming "Around the world, it's Coke" ( Partout dans le monde, c'est Coke ). As of 2012, Pepsi
2838-646: The early 1990s, the term "Pepsi-stroika" began appearing as a pun on " perestroika ", the reform policy of the Soviet Union under Mikhail Gorbachev . Critics viewed the policy as an attempt to usher in Western products in deals there with the old elites. Pepsi, as one of the first American products in the Soviet Union, became a symbol of that relationship and the Soviet policy. This was reflected in Russian author Victor Pelevin 's book Generation P . In 1992, following
2904-493: The early liberalization policies of Nicolae Ceaușescu , opening up a factory at Constanța in 1967. This was done as a barter agreement similar to the one in the USSR, however, Romanian wine would be sold in the United States instead. The product quickly became popular, especially among young people, but due to the austerity measures imposed in the 1980s, the product became scarce and rare to find. Starting from 1991, PepsiCo entered
2970-561: The highly successful Pepsi Stuff marketing strategy. "Project Blue" was launched in several international markets outside the United States in April. The launch included extravagant publicity stunts, such as a Concorde airplane painted in blue colors (which was owned by Air France ) and a banner on the Mir space station . The Project Blue design was first tested in the United States in June 1997, and
3036-403: The history of wine, because, when combined with a high-quality stopper such as a cork , it allowed long-term aging of wine . Glass has all the qualities required for long-term storage. It eventually gave rise to "château bottling", the practice where an estate's wine is put in a bottle at the source, rather than by a merchant. Prior to this, wine used to be sold by the barrel (and before that,
3102-646: The new Romanian market economy, and still maintains a bigger popularity than its competitor, Coca-Cola, introduced in Romania in 1992, despite heavy competition during the 1990s (sometime between 2000 and 2005, Pepsi overtook Coca-Cola in sales in Romania). Pepsi did not sell soft drinks in Israel until 1991. Many Israelis and some American Jewish organizations attributed Pepsi's previous reluctance to expand operations in Israel to fears of an Arab boycott. Pepsi, which has
3168-439: The origin of its name. Early on, Pepsi struggled with financial stability, going bankrupt in 1923 but was subsequently purchased and revived by Charles Guth , who reformulated the syrup. Pepsi gained popularity with the introduction of a 12-ounce bottle during the Great Depression and clever marketing strategies like the " Nickel, Nickel " jingle, doubling sales by emphasizing its value. The mid-20th century saw Pepsi targeting
3234-815: The reformulated drink came to be known, was invented specifically in response to the Pepsi Challenge. However, a consumer backlash led to Coca-Cola quickly reintroducing the original formula as "Coca-Cola Classic". In 1989, Billy Joel mentioned the rivalry between the two companies in the song " We Didn't Start the Fire ". The line "Rock & Roller Cola Wars" refers to Pepsi and Coke's usage of various musicians in advertising campaigns. Coke used Paula Abdul , while Pepsi used Michael Jackson . Both companies then competed to get other musicians to advertise its beverages. According to Beverage Digest ' s 2008 report on carbonated soft drinks, PepsiCo's U.S. market share
3300-480: The rivalry continued to heat up the market. Pepsi conducted blind taste tests in stores, in what was called the " Pepsi Challenge ". These tests suggested that more consumers preferred the taste of Pepsi to Coca-Cola. The sales of Pepsi started to climb, and Pepsi kicked off the "Challenge" across the nation. This became known as the "cola wars". In 1985, The Coca-Cola Company , amid much publicity, changed its formula . The theory has been advanced that New Coke , as
3366-494: The same in 2008 when Pepsi redesigned the packaging once more to show different backgrounds on each can, though the color remained blue. In October 2008, Pepsi announced it had contracted New York–based brand consultancy agency Arnell Group to redesign many of its products for 2009. Initial unveiling of the newly designed globe came in the form of a leaked 27-page design proposal entitled BREATHTAKING Design Strategy , which used such over-the-top language that some suggested that it
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#17327809037373432-475: The script wordmark was replaced with a modern sans-serif wordmark in 1962. The literal depiction of the bottle cap was retired in favor of a simplified representation in 1973, at which point the wordmark was made smaller to fit fully within the perimeter of the disc. Diet Pepsi was given a unique striped version of the Globe in 1984, and the standard Globe underwent a minor update in 1987. A 1991 redesign moved
3498-402: The size. This focus on the market for black people caused some consternation within the company and among its affiliates. It did not want to seem focused on black customers for fear white customers would be pushed away. In a national meeting, Mack tried to assuage the 500 bottlers in attendance by pandering to them, saying "We don't want it to become known as a nigger drink." After Mack left
3564-439: The stage. No group was too small or too large to target for a promotion. Pepsi advertisements avoided the stereotypical images common in the major media that depicted Aunt Jemimas and Uncle Bens , whose role was to draw a smile from white customers. Instead, it portrayed black customers as self-confident middle-class citizens who showed very good taste in their soft drinks. They were economical too, as Pepsi bottles were twice
3630-418: The team in the late 1940s. The team members had a grueling schedule, working seven days a week, morning and night, for weeks on end. They visited bottlers , churches, ladies groups, schools, college campuses, YMCAs , community centers, insurance conventions, teacher and doctor conferences, and various civic organizations. They got famous jazzmen such as Duke Ellington and Lionel Hampton to promote Pepsi from
3696-416: The use of foreign brands was allowed; PepsiCo bought out its partners and ended the joint venture in 1994. In 1993, The Coca-Cola Company returned in pursuance of India's Liberalization policy. In Russia, Pepsi initially had a larger market share than Coke, but it was undercut once The Cold War ended. In 1972, PepsiCo struck a barter agreement with the then government of the Soviet Union, in which PepsiCo
3762-456: The width of the "smile" was varied across products, with the narrowest assigned to Diet Pepsi and the widest assigned to Pepsi Max , but by 2010 all variants except Pepsi Throwback were using the standard version of the Globe. On 28 March 2023, PepsiCo unveiled a new Pepsi Globe, which launched in the US on 23 August of that year. The new design is strongly referential to the 1973 Globe and restores
3828-558: The wildly fluctuating sugar prices as a result of World War I . Assets were sold and Roy C. Megargel bought the Pepsi trademark. Megargel was unsuccessful in efforts to find funding to revive the brand and soon Pepsi-Cola's assets were purchased by Charles Guth , the president of Loft, Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores' fountains after The Coca-Cola Company refused to give him additional discounts on syrup. Guth then had Loft's chemists reformulate
3894-558: The wordmark from within the Globe to above it, dramatically reducing the size and prominence of the Globe. In 1997, the red bar was removed as Pepsi adopted all-blue packaging, and visually detailed the Pepsi Globe to appear three-dimensional . This was the first logo officially named the "Pepsi Globe". The design was refined in August 2003 when the typeface was updated and the Pepsi Globe became more detailed. This version remained mostly
3960-441: Was granted exportation and Western marketing rights to Stolichnaya vodka in exchange for importation and Soviet marketing of Pepsi. This exchange led to Pepsi being the first foreign product sanctioned for sale in the Soviet Union. Reminiscent of the way that Coca-Cola became a cultural icon and its global spread spawned words like " cocacolonization ", Pepsi-Cola and its relation to the Soviet system turned it into an icon. In
4026-478: Was named the new president of Pepsi-Cola and guided the company through the 1940s. Mack, who supported progressive causes, noticed that the company's strategy of using advertising for a general audience either ignored African Americans or used ethnic stereotypes in portraying Blacks. Up until the 1940s, the full revenue potential of what was called "the Negro market" was largely ignored by white -owned manufacturers in
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#17327809037374092-402: Was part of a viral marketing scheme. The globe underwent its most dramatic transformation to date, with the white band losing its rotationally symmetric wave in favor of an irregular form suggestive of a smile or the letter P . The wordmarks was made all-lowercase and changed to a geometric sans-serif type, a design highly similar to that used for Diet Pepsi in the 1970s and 1980s. Initially
4158-412: Was released that December in preparation for Pepsi's 100th anniversary. It was at this point, the logo began to be referred to as the Pepsi Globe. In October 2008, Pepsi announced that it would redesign its logo and re-brand many of its products by early 2009. In 2009, Pepsi, Diet Pepsi , and Pepsi Max began using all lower-case fonts for name brands. The brand's blue and red globe trademark became
4224-460: Was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1909, automobile race pioneer Barney Oldfield was the first celebrity to endorse Pepsi, describing it as "A bully drink...refreshing, invigorating, a fine bracer before a race." The advertising theme "Delicious and Healthful" was then used over the next two decades. In 1923, the Pepsi-Cola Company entered bankruptcy—in large part due to financial losses incurred by speculating on
4290-529: Was unwilling to dilute its stake in its Indian unit as required by the Foreign Exchange Regulation Act (FERA), thus sharing its formula with an entity in which it did not have majority shareholding. In 1988, PepsiCo gained entry to India by creating a joint venture with the government of Punjab -owned Punjab Agro Industrial Corporation (PAIC) and Voltas India Limited. This joint venture marketed and sold Lehar Pepsi until 1991, when
4356-482: Was used in many different forms with different lyrics. With the rise of radio, Pepsi-Cola utilized the services of a young, up-and-coming actress named Polly Bergen to promote products, oftentimes, lending her singing talents to the classic "...Hits The Spot" jingle. Film actress Joan Crawford , after marrying Pepsi-Cola president Alfred N. Steele became a spokesperson for Pepsi, appearing in commercials, television specials, and televised beauty pageants on behalf of
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