112-543: Quick Look is a quick preview feature developed by Apple Inc. which was introduced in its operating system Mac OS X 10.5 Leopard. The feature was announced at the Worldwide Developers Conference on Jun. 11, 2007. While macOS's Finder has always had smaller previews in Get Info windows or column view, Quick Look allows users to look at the contents of a file at full or near-full size in
224-456: A boardroom coup and called an emergency meeting at which Apple's executive staff sided with Sculley and stripped Jobs of all operational duties. Jobs resigned from Apple in September 1985 and took several Apple employees with him to found NeXT . Wozniak had also quit his active employment at Apple earlier in 1985 to pursue other ventures, expressing his frustration with Apple's treatment of
336-611: A multi-touch iPod Nano , an iPod Touch with FaceTime , and an iPod Shuffle that brought back the clickwheel buttons of earlier generations. It also introduced the smaller, cheaper second-generation Apple TV which allowed the rental of movies and shows. On January 17, 2011, Jobs announced in an internal Apple memo that he would take another medical leave of absence for an indefinite period to allow him to focus on his health. Chief operating officer Tim Cook assumed Jobs's day-to-day operations at Apple, although Jobs would still remain "involved in major strategic decisions". Apple became
448-529: A $ 309 million profit. On May 6, 1998, Apple introduced a new all-in-one computer reminiscent of the original Macintosh: the iMac . The iMac was a huge success, with 800,000 units sold in its first five months, and ushered in major shifts in the industry by abandoning legacy technologies like the 3 + 1 ⁄ 2 -inch diskette , being an early adopter of the USB connector, and coming pre-installed with Internet connectivity (the "i" in iMac) via Ethernet and
560-590: A San Francisco lawyer, and historian, named his winery on McClellan Road Cupertino . After the turn of the 20th century, Cupertino displaced the former name for the region, which was West Side . In the 19th century, Cupertino was a small rural village at the crossroads of Stevens Creek Road and Saratoga-Mountain View Road (also known locally as Highway 9; later Saratoga–Sunnyvale Road, and then renamed to De Anza Boulevard within Cupertino city limits). For decades,
672-401: A US jury ruled that Samsung should pay Apple $ 1.05 billion (£665m) in damages in an intellectual property lawsuit. Samsung appealed the damages award, which was reduced by $ 450 million and further granted Samsung's request for a new trial. On November 10, 2012, Apple confirmed a global settlement that dismissed all existing lawsuits between Apple and HTC up to that date, in favor of
784-721: A branch line track up to the Lehigh Permanente Cement Plant from the mainline at San Jose Diridon Station . It is, however, strictly for the quarry and very little to no non-quarry traffic runs there. There is no commuter rail or light rail service in the city. Caltrain commuter rail runs through the cities to the north and east, and the Santa Clara Valley Transportation Authority (VTA)'s Mountain View – Winchester light rail line runs to Campbell , California to
896-485: A decade. In the 1990s, Apple lost considerable market share in the personal computer industry to the lower-priced Wintel duopoly of the Microsoft Windows operating system on Intel -powered PC clones . In 1997, Apple was weeks away from bankruptcy . To resolve its failed operating system strategy, it bought NeXT, effectively bringing Jobs back to the company, who guided Apple back to profitability over
1008-403: A dial-up modem. Its striking teardrop shape and translucent materials were designed by Jonathan Ive , who had been hired by Amelio, and who collaborated with Jobs for more than a decade to reshape Apple's product design. A little more than a year later on July 21, 1999, Apple introduced the iBook consumer laptop. It culminated Jobs's strategy to produce only four products: refined versions of
1120-433: A distraction not only for me and my family, but everyone else at Apple as well", and explained that the break would allow the company "to focus on delivering extraordinary products". Though Jobs was absent, Apple recorded its best non-holiday quarter (Q1 FY 2009) during the recession , with revenue of $ 8.16 billion and profit of $ 1.21 billion. After years of speculation and multiple rumored "leaks", Apple unveiled
1232-443: A female householder with no husband present, 581 (2.9%) had a male householder with no wife present. There were 378 (1.9%) unmarried opposite-sex partnerships , and 89 (0.4%) same-sex married couples or partnerships . 3,544 households (17.6%) were made up of individuals, and 1,612 (8.0%) had someone living alone who was 65 years of age or older. The average household size was 2.87. There were 15,776 families (78.2% of all households);
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#17327879454191344-640: A few older roads towards the Monta Vista High School area are a little dim. Dedicated on April 30, 2009, Cupertino opened the Mary Avenue Bicycle Footbridge , the first cable-stayed bicycle-pedestrian bridge over a California freeway. This bridge connects the north and the south sections of the Stevens Creek Trail. The cost of the bridge project was $ 14,800,000. The Union Pacific Railroad operates
1456-444: A large screen, tablet-like media device known as the iPad on January 27, 2010. The iPad ran the same touch-based operating system as the iPhone, and all iPhone apps were compatible with the iPad. This gave the iPad a large app catalog on launch, though having very little development time before the release. Later that year on April 3, 2010, the iPad was launched in the U.S. It sold more than 300,000 units on its first day, and 500,000 by
1568-583: A more modern approach. This led to the Pink project in 1988, A/UX that same year, Copland in 1994, and evaluated the purchase of BeOS in 1996. Talks with Be stalled when the CEO, former Apple executive Jean-Louis Gassée , demanded $ 300 million in contrast to Apple's $ 125 million offer. Only weeks away from bankruptcy , Apple's board preferred NeXTSTEP and purchased NeXT in late 1996 for $ 400 million, retaining Steve Jobs . The NeXT acquisition
1680-416: A plug-in to Quick Look it needs to be placed in the folder /Library/QuickLook/ . To activate that plug-in, either the computer needs to be restarted or Quick Look needs to be reset with the command There are multiple ways to invoke Quick Look. Keyboard shortcuts : Command line : Menu: Quick Look can be exploited when conducting a forensic examination of a computer's contents. A thumbnail cache
1792-489: A population of 58,302. The population density was 5,179.1 inhabitants per square mile (1,999.7/km ). The racial makeup of Cupertino was 18,270 (31.3%) White, 344 (0.6%) Black American, 117 (0.2%) Native American, 36,895 (63.3%) Asian (28.1% Chinese, 22.6% Indian, 4.6% Korean, 3.3% Japanese, 1.3% Vietnamese), 54 (0.1%) Pacific Islander, 670 (1.1%) from other races, and 1,952 (3.3%) from two or more races. Hispanic of any race were 2,113 persons (3.6%); 2.4% of Cupertino's population
1904-803: A power struggle between Steve Jobs and CEO John Sculley , who had been hired away from Pepsi two years earlier by Jobs saying, "Do you want to sell sugar water for the rest of your life or come with me and change the world?" Sculley removed Jobs as the head of the Macintosh division, with unanimous support from the Apple board of directors. The board of directors instructed Sculley to contain Jobs and his ability to launch expensive forays into untested products. Rather than submit to Sculley's direction, Jobs attempted to oust him from leadership. Jean-Louis Gassée informed Sculley that Jobs had been attempting to organize
2016-512: A preferential rate. This visit influenced Jobs to implement a GUI in Apple's products, starting with the Apple Lisa . Despite being pioneering as a mass-marketed GUI computer, the Lisa suffered from high costs and limited software options, leading to commercial failure. Jobs, angered by being pushed off the Lisa team, took over the company's Macintosh division. Wozniak and Raskin had envisioned
2128-444: A presentation to Cupertino City Council, detailing the architectural design of the new building and its environs. The campus houses 13,000 employees in one central four-story circular building surrounded by extensive landscaping, with parking mainly underground and the rest centralized in a parking structure. In 2002, Cupertino had a labor force of 25,780 with an unemployment rate of 4.5%. The unemployment rate for Santa Clara County as
2240-408: A private school. Cupertino is known for its high-achieving primary and secondary school students. For example, Murdock-Portal Elementary and Faria Elementary School are tied for highest score for elementary public school in the state of California , per California 2013 API test scores. As of 2013, John F. Kennedy Middle School is the best public middle school in the state, and Lawson Middle School
2352-491: A split view to compare contents side by side, a feature particularly useful for examining differences between documents or images. Quick Look can also be opened in full screen and launched from the command line . Additionally, multi-page documents like PowerPoint slide shows can be navigated using the slide previews at the side of the preview window. Starting with macOS Mojave, Quick Look has been enhanced with markup tools, allowing users to annotate PDFs and images directly within
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#17327879454192464-599: A ten-year license agreement for current and future patents between the two companies. It is predicted that Apple will make US$ 280 million per year from this deal with HTC. In May 2014, Apple confirmed its intent to acquire Dr. Dre and Jimmy Iovine 's audio company Beats Electronics —producer of the "Beats by Dr. Dre" line of headphones and speaker products, and operator of the music streaming service Beats Music —for US$ 3 billion, and to sell their products through Apple's retail outlets and resellers. Iovine believed that Beats had always "belonged" with Apple, as
2576-612: A whole was 8.4%. One of the major employers in the area is the aggregate rock quarry and cement plant in the foothills to the west of Cupertino, the Permanente Quarry . Owned and operated by Lehigh Southwest Cement, it was founded by Henry J. Kaiser as the Kaiser Permanente Cement Plant in 1939. It provided the majority of the cement used in the construction of the Shasta Dam . It supplied
2688-610: Is available at San Jose International Airport in San Jose. The closest general aviation airport is in Palo Alto ; it is known as Palo Alto Airport of Santa Clara County . The City of Cupertino partnered with Via Transportation in October 2019 to launch a new on-demand public transportation network. Unlike traditional bus networks that rely on routes and schedules, the new microtransit service called Via allows riders to hail
2800-533: Is based on NeXTSTEP , OpenStep , and BSD Unix , to combine the stability, reliability, and security of Unix with the ease of use of an overhauled user interface. Second, in May 2001, the first two Apple Store retail locations opened in Virginia and California, offering an improved presentation of the company's products. At the time, many speculated that the stores would fail, but they became highly successful, and
2912-510: Is created for each user in a random subfolder of /var/folders called com.apple.QuickLook.thumbnailcache . The cache contains two files; Quick Look thumbnails are stored for documents on internal disks and also for documents located on removable disks, including those that have been encrypted and can pose a significant security hole. A document may well have a number of thumbnails, each having different dimensions that can range from very large to very small. The cache can be reset by invoking
3024-543: Is home to De Anza College , one of the two community colleges in the Foothill–De Anza Community College District . The University of San Francisco has satellite campuses in Cupertino. The city is served by an interconnected road system. Two freeways , State Route 85 and Interstate 280 , intersect in Cupertino, with multi-lane boulevards with landscaped medians and traffic lights at all major intersections. Almost all streets have sidewalks;
3136-432: Is known for its high real estate prices. 2010 saw HP consolidate its Bay Area workforce in its hometown of Palo Alto , and the company proceeded to close its campus within Cupertino. The city estimated that the closure of the campus would lead to 3,000 to 3,500 employees being relocated. Apple eventually bought the campus site from HP for an undisclosed price and prepared to use the land to build Apple Park . Cupertino
3248-614: Is located at 37°19′23″N 122°01′55″W / 37.32306°N 122.03194°W / 37.32306; -122.03194 (37.3229978, −122.0321823), at the southern end of the San Francisco Bay . The eastern part of the city, located in the Santa Clara Valley , is flat, while the western part of the city slopes into the Santa Cruz Mountains . Cupertino borders San Jose and Santa Clara to
3360-409: Is located there in a modern circular complex. It is a 150-acre (610,000 m ) campus between Interstate 280, N Wolfe Rd, E Homestead Rd and along Tantau Ave one mile east of the old campus. The nine properties (50-acre (0.2 km )) south of Pruneridge Avenue were bought in 2006, the property (100-acre (0.4 km ) north of it in 2010 (from Hewlett-Packard ). On June 7, 2011, Steve Jobs gave
3472-400: Is of Mexican ancestry. The census reported that 57,965 people (99.4% of the population) lived in households, 61 (0.1%) lived in non-institutionalized group quarters, and 276 (0.5%) were institutionalized. There were 20,181 households, out of which 9,539 (47.3%) had children under the age of 18 living in them, 13,802 (68.4%) were opposite-sex married couples living together, 1,393 (6.9%) had
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3584-790: Is the third best in the state. Furthermore, Monta Vista High School is ranked number 23 out of all the public high schools in the nation. Primary (K-8) public schools are organized into the Cupertino Union School District , while the Fremont Union High School District is responsible for high school students (except for a tiny portion of the northeast corner of the city which belongs to the Santa Clara Unified School District ). Cupertino High School and its feeder school, Hyde Middle School , are located in
3696-398: Is valued at just over $ 3.2 trillion. Apple has received criticism regarding its contractors ' labor practices, its relationship with trade unions , its environmental practices , and its business ethics, including anti-competitive practices and materials sourcing. Nevertheless, the company has a large following and enjoys a high level of brand loyalty . Apple Computer Company
3808-531: The qlmanage -r cache command via a Terminal window. Apple Inc. Apple Inc. is an American multinational corporation and technology company headquartered and incorporated in Cupertino, California , in Silicon Valley . It is best known for its consumer electronics , software , and services . Founded in 1976 as Apple Computer Company by Steve Jobs , Steve Wozniak and Ronald Wayne ,
3920-590: The Apple II series was discontinued. It was expensive to produce, and the company decided it was still absorbing sales from lower-cost Macintosh models. After the launch of the LC, Apple encouraged developers to create applications for Macintosh rather than Apple II, and authorized salespersons to redirect consumers from Apple II and toward Macintosh. The Apple IIe was discontinued in 1993. Apple experimented with several other unsuccessful consumer targeted products during
4032-509: The Apple II , became a best seller as one of the first mass-produced microcomputers . Apple introduced the Lisa in 1983 and the Macintosh in 1984, as some of the first computers to use a graphical user interface and a mouse . By 1985, internal company problems led to Jobs leaving to form NeXT, Inc. , and Wozniak withdrawing to other ventures; John Sculley served as long-time CEO for over
4144-614: The California State Legislature , Cupertino is in the 15th Senate District , represented by Democrat Dave Cortese , and in the 26th Assembly District , represented by Democrat Evan Low . In the United States House of Representatives , Cupertino is in California's 17th congressional district , represented by Democrat Ro Khanna . Santa Clara County Library operates
4256-518: The Macworld Expo on January 9, 2007, Jobs announced the renaming of Apple Computer, Inc. to Apple Inc., because the company had broadened its focus from computers to consumer electronics. This event also saw the announcement of the iPhone and the Apple TV . The company sold 270,000 first-generation iPhones during the first 30 hours of sales, and the device was called "a game changer for
4368-534: The Power Macintosh , the first of many computers with Motorola's PowerPC processor. In the wake of the alliance, Apple opened up to the idea of allowing Motorola and other companies to build Macintosh clones . Over the next two years, 75 distinct Macintosh clone models were introduced. However, by 1996, Apple executives were worried that the clones were cannibalizing sales of its own high-end computers, where profit margins were highest. In 1996, Spindler
4480-526: The Power Macintosh G3 desktop and PowerBook G3 laptop for professionals, and the iMac desktop and iBook laptop for consumers. Jobs said the small product line allowed for a greater focus on quality and innovation. Around then, Apple also completed numerous acquisitions to create a portfolio of digital media production software for both professionals and consumers. Apple acquired Macromedia 's Key Grip digital video editing software project which
4592-536: The Rancho Rinconada section of Cupertino, while Monta Vista High School and its feeder, Kennedy Middle School , are in the Monta Vista neighborhood in the western half of Cupertino. Lawson Middle School feeds mostly Cupertino and Monta Vista High. In addition, Homestead High School is located in the northwestern portion of Cupertino, along the city border with neighboring Sunnyvale . Cupertino
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4704-693: The Santa Clara Valley , as the "Valley of Heart's Delight" was beginning to transform into " Silicon Valley ". In 1954, a rancher, Norman Nathanson, the Cupertino-Monta Vista Improvement Association, and the Fact Finding Committee, began a drive for incorporation. On September 27, 1955, voters approved the incorporation of the city of Cupertino (225 voted "yes" and 183 voted "no"). Cupertino officially became Santa Clara County's 13th city on October 10, 1955. A major milestone in Cupertino's development
4816-481: The SoundJam MP audio player software from Casady & Greene . Apple renamed the program iTunes , and simplified the user interface and added CD burning. In 2001, Apple changed course with three announcements. First, on March 24, 2001, Apple announced the release of a new modern operating system, Mac OS X . This was after numerous failed attempts in the early 1990s, and several years of development. Mac OS X
4928-521: The TRS-80 and Commodore PET , because of its character cell-based color graphics and open architecture . The Apple I and early Apple II models use ordinary audio cassette tapes as storage devices, which were superseded by the 5 + 1 ⁄ 4 -inch floppy disk drive and interface called the Disk II in 1978. The Apple II was chosen to be the desktop platform for the first killer application of
5040-738: The United States Census Bureau , the city has a total area of 11.3 square miles (29 km ), 99.99% of it land and 0.01% of it water. Cupertino has a warm-summer Mediterranean climate ( Csb under the Köppen climate classification system), with warm to hot, dry summers and cool, wet winters. Cupertino is made up of numerous subdivisions, most of them developed since the 1960s. Most of Cupertino's contemporary properties were developed around 1960. The area between Stevens Creek Boulevard , Miller Avenue, Bollinger Road, and Lawrence Expressway contains 224 Eichler homes, built during
5152-599: The chief operating officer . Gassée left the company later that year to set up a rival, Be Inc. The company pivoted strategy and, in October 1990, introduced three lower-cost models: the Macintosh Classic , the Macintosh LC , and the Macintosh IIsi , all of which generated significant sales due to pent-up demand. In 1991, Apple introduced the hugely successful PowerBook with a design that set
5264-453: The iLife suite. At the Worldwide Developers Conference keynote address on June 6, 2005, Jobs announced that Apple would move away from PowerPC processors, and the Mac would transition to Intel processors in 2006. On January 10, 2006, the new MacBook Pro and iMac became the first Apple computers to use Intel's Core Duo CPU. By August 7, 2006, Apple made the transition to Intel chips for
5376-401: The third- and fourth-generation iPads , which featured Retina displays ; and the iPad Mini , which featured a 7.9-inch screen in contrast to the iPad's 9.7-inch screen. These launches were successful, with the iPhone 5 (released September 21, 2012) becoming Apple's biggest iPhone launch with over two million pre-orders and sales of three million iPads in three days following the launch of
5488-494: The 1950s. Two of the newest parts of Cupertino are among its oldest housing tracts. Monta Vista and Rancho Rinconada were developed outside of the city's boundaries in the 1950s and before. Rancho Rinconada was annexed in 1999 and the last part of Monta Vista was annexed in 2004. The neighborhood of Seven Springs is at the southwestern tip of Cupertino and was developed in the late 1980s. The newest and most northwestern neighborhood, Oak Valley, borders Rancho San Antonio Park and
5600-551: The 1990s, including QuickTake digital cameras , PowerCD portable CD audio players, speakers , the Pippin video game console, the eWorld online service, and Apple Interactive Television Box . Enormous resources were invested in the problematic Newton tablet division, based on John Sculley's unrealistic market forecasts. Throughout this period, Microsoft continued to gain market share with Windows by focusing on delivering software to inexpensive personal computers, while Apple
5712-540: The 6 million barrels (950,000 m ) of cement over a nine-mile (14 km)-long conveyor system. The cement plant is the sole reason for the railroad line that runs through the city. According to the city's 2020–21 Comprehensive Annual Financial Report, the top employers in the city are: Cupertino was incorporated in 1955. The highest body in the city government – the City Council – is made up of five members who serve overlapping, four-year terms. The council elects
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#17327879454195824-535: The App Store could become a billion-dollar business for Apple. By October 2008, Apple was the third-largest mobile handset supplier in the world due to the popularity of the iPhone. On January 14, 2009, Jobs announced in an internal memo that he would be taking a six-month medical leave of absence from Apple until the end of June 2009 and would spend the time focusing on his health. In the email, Jobs stated that "the curiosity over my personal health continues to be
5936-476: The Apple II division and stating that the company had "been going in the wrong direction for the last five years". Wozniak remained employed by Apple as a representative, receiving a stipend estimated to be $ 120,000 per year. Jobs and Wozniak remained Apple shareholders following their departures. After the departures of Jobs and Wozniak in 1985, Sculley launched the Macintosh 512K that year with quadruple
6048-491: The California History Center. De Anza College had 16,335 students as of 2022. By the 1980s, Apple Inc. and Hewlett-Packard were the primary technology companies with major presences in Cupertino, with Housing developments were rapidly constructed in the following years as developers created neighborhoods, including Fairgrove, Garden Gate, Monta Vista , Seven Springs, and other developments. The city
6160-576: The Cupertino Library, which is located adjacent to city hall. The library, which was redesigned and rebuilt in 2004, is the busiest branch in the Santa Clara County Library system, with about 3 million items circulated annually. The San Francisco Japanese School , a weekend educational program for Japanese citizen children living abroad , holds classes at J.F. Kennedy Middle School in Cupertino, as well as Harker ,
6272-473: The Cupertino valley region was also in operation by the late 19th century. Soon railroads, electric railways, and dirt roads traversed the West Side farmlands. Monta Vista , Cupertino's first housing tract, was developed in the mid-20th century as a result of the electric railway's construction. After World War II , a population and suburban housing boom dramatically shifted the demographics and economy of
6384-529: The Finder, depending on the size of the document relative to the screen resolution. It can preview files such as PDFs , HTML , QuickTime readable media , plain text and RTF text documents, iWork ( Keynote , Pages , and Numbers ) documents, ODF documents, Microsoft Office ( Word , Excel , and PowerPoint ) files (including OOXML ), and RAW camera images. In addition, Quick Look supports viewing multiple files simultaneously by selecting them and using
6496-535: The Leonard, Lester, Craft, and Orlando families. A neighborhood outdoor shopping center and, much later, the enclosed Vallco Fashion Park , briefly renamed Cupertino Square, were also developed. De Anza College opened in 1967. The college, named for Juan Bautista De Anza , occupies a 112-acre (0.45 km ) site that was the location of a winery built at the turn of the 20th century, called Beaulieu by its owners, Charles and Ella Baldwin. Their mansion has now become
6608-421: The Macintosh as a low-cost computer with a text-based interface like the Apple II, but a plane crash in 1981 forced Wozniak to step back from the project. Jobs quickly redefined the Macintosh as a graphical system that would be cheaper than the Lisa, undercutting his former division. Jobs was also hostile to the Apple II division, which at the time, generated most of the company's revenue. In 1984, Apple launched
6720-583: The Macintosh, the first personal computer without a bundled programming language . Its debut was signified by " 1984 ", a US$ 1.5 million television advertisement directed by Ridley Scott that aired during the third quarter of Super Bowl XVIII on January 22, 1984. This was hailed as a watershed event for Apple's success and was called a "masterpiece" by CNN and one of the greatest TV advertisements of all time by TV Guide . The advertisement created great interest in Macintosh , and sales were initially good, but began to taper off dramatically after
6832-730: The Quick Look framework on iOS and as part of the Quartz framework on the Mac. Developers can customize Quick Look to support additional file types in their applications, expanding the utility of this feature across various software ecosystems. Since its debut, Quick Look has included a number of generators for common file types. Plug-ins can be added to Quick Look to allow previewing the content of other file formats . Plug-ins can also be used to add additional functionality to Quick Look such as syntax highlighting for source code files. To add
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#17327879454196944-459: The Quick Look interface without opening a separate application. Quick Look technology is implemented throughout the Apple suite of software starting with Mac OS X 10.5, including iChat Theater , Time Machine , and Finder's Cover Flow . The integration with Time Machine allows users to preview versions of files within the backup system, making it easier to find specific versions before restoring them. Quick Look APIs are available to developers via
7056-656: The RAM, and introduced the LaserWriter , the first reasonably priced PostScript laser printer . PageMaker , an early desktop publishing application taking advantage of the PostScript language, was also released by Aldus Corporation in July 1985. It has been suggested that the combination of Macintosh, LaserWriter, and PageMaker was responsible for the creation of the desktop publishing market. This dominant position in
7168-634: The average family size was 3.28. The population was spread out, with 16,075 people (27.6%) under the age of 18, 3,281 people (5.6%) aged 18 to 24, 15,621 people (26.8%) aged 25 to 44, 16,044 people (27.5%) aged 45 to 64, and 7,281 people (12.5%) who were 65 years of age or older. The median age was 39.9 years. For every 100 females, there were 97.4 males. For every 100 females age 18 and over, there were 94.6 males. There were 21,027 housing units at an average density of 1,867.9 per square mile (721.2/km ), of which 12,627 (62.6%) were owner-occupied, and 7,554 (37.4%) were occupied by renters. The homeowner vacancy rate
7280-582: The business world: VisiCalc , a spreadsheet program released in 1979. VisiCalc created a business market for the Apple II and gave home users an additional reason to buy an Apple II: compatibility with the office, but Apple II market share remained behind home computers made by competitors such as Atari , Commodore , and Tandy . On December 12, 1980, Apple (ticker symbol "AAPL") went public selling 4.6 million shares at $ 22 per share ($ .10 per share when adjusting for stock splits as of September 3, 2022 ), generating over $ 100 million, which
7392-630: The city, most notably Apple and Hewlett-Packard . Today, Cupertino remains a cornerstone of Silicon Valley with its residents making a median household income of just under $ 200,000 a year. The economy is dominated by technology companies, both large ones like Apple, as well as medium-sized companies and various Silicon Valley startups. Cupertino was named after Arroyo San José de Cupertino (now Stevens Creek ). The creek had been named by Spanish explorer Juan Bautista de Anza 's cartographer, who named it after Saint Joseph of Cupertino . The name Cupertino first became widely used when John T. Doyle,
7504-505: The company modeled itself after Apple's "unmatched ability to marry culture and technology". The acquisition was the largest purchase in Apple's history. Cupertino, California Cupertino ( / ˌ k uː p ər ˈ t iː n oʊ / KOOP -ər- TEEN -oh ) is a city in Santa Clara County, California , United States, directly west of San Jose on the western edge of the Santa Clara Valley with portions extending into
7616-407: The company was incorporated by Jobs and Wozniak as Apple Computer, Inc. the following year. It was renamed Apple Inc. in 2007 as the company had expanded its focus from computers to consumer electronics. Apple is the largest technology company by revenue , with US$ 391.04 billion in 2024. The company was founded to produce and market Wozniak's Apple I personal computer. Its second computer,
7728-688: The core of its computer offerings. The next month, in August 1997, Steve Jobs convinced Microsoft to make a $ 150 million investment in Apple and a commitment to continue developing Mac software. This was seen as an "antitrust insurance policy" for Microsoft which had recently settled with the Department of Justice over anti-competitive practices in the United States v. Microsoft Corp. case. Around then, Jobs donated Apple's internal library and archives to Stanford University , to focus more on
7840-428: The current shape for almost all modern laptops. The same year, Apple introduced System 7 , a major upgrade to the Macintosh operating system, adding color to the interface and introducing new networking capabilities. The success of the lower-cost Macs and PowerBook brought increasing revenue. For some time, Apple was doing very well, introducing fresh new products at increasing profits. The magazine MacAddict named
7952-402: The desktop publishing market allowed the company to focus on higher price points, the so-called "high-right policy" named for the position on a chart of price vs. profits. Newer models selling at higher price points offered higher profit margin , and appeared to have no effect on total sales as power users snapped up every increase in speed. Although some worried about pricing themselves out of
8064-505: The desktop publishing market and estranged many of its original consumer customer base who could no longer afford Apple products. The Christmas season of 1989 was the first in the company's history to have declining sales, which led to a 20% drop in Apple's stock price. During this period, the relationship between Sculley and Gassée deteriorated, leading Sculley to effectively demote Gassée in January 1990 by appointing Michael Spindler as
8176-531: The early 19th century. The area was originally an agricultural community producing prunes , apricots and cherries , with a winery joining the ranks by the 19th century. Cupertino grew immensely during the 1950s due to the suburban housing boom experienced after the Second World War , concurring with the earliest roots of Silicon Valley developing near Cupertino. By the 1960s, office parks were being built and technology companies were setting up shop in
8288-479: The east, Saratoga to the south, Sunnyvale and Los Altos to the north, and Loyola to the northwest. Several streams run through Cupertino on their way to south San Francisco Bay , including (from north to south): Permanente Creek , Stevens Creek , San Tomas Aquino Creek and its Smith Creek , the Regnart Creek and Prospect Creek tributaries of Calabazas Creek , and Saratoga Creek . According to
8400-404: The end of the first week. In May 2010, Apple's market cap exceeded that of competitor Microsoft for the first time since 1989. In June 2010, Apple released the iPhone 4 , which introduced video calling using FaceTime , multitasking , and a new design with an exposed stainless steel frame as the phone's antenna system. Later that year, Apple again refreshed the iPod line by introducing
8512-514: The entire Mac product line—over one year sooner than announced. The Power Mac, iBook, and PowerBook brands were retired during the transition; the Mac Pro , MacBook , and MacBook Pro became their respective successors. Apple also introduced Boot Camp in 2006 to help users install Windows XP or Windows Vista on their Intel Macs alongside Mac OS X. Apple's success during this period was evident in its stock price . Between early 2003 and 2006,
8624-549: The few exceptions are in unincorporated pockets at the city's edges, which are maintained directly by Santa Clara County. Cupertino has bike lanes on many of its boulevards, and has an extension of the Stevens Creek Trail through McClellan Ranch Park and Blackberry Farm . Bicycle traffic is heavy usually around morning and noon times around DeAnza College. The VTA has buses running through Cupertino at major arteries. Cupertino's main streets are well lit, while
8736-504: The first of more than 500 stores around the world. Third, on October 23, 2001, the iPod portable digital audio player debuted. The product was first sold on November 10, 2001, and was extremely successful, with over 100 million units sold within six years. In 2003, the iTunes Store was introduced with music downloads for 99¢ a song and iPod integration. It quickly became the market leader in online music services, with over 5 billion downloads by June 19, 2008. Two years later,
8848-480: The first prototype Apple I at the Homebrew Computer Club in July 1976. The Apple I was sold as a motherboard with CPU , RAM , and basic textual-video chips—a base kit concept which was not yet marketed as a complete personal computer. It was priced soon after debut for $ 666.66 (equivalent to $ 3,600 in 2023). Wozniak later said he was unaware of the coincidental mark of the beast in
8960-399: The first three months as reviews started to come in. Jobs had required 128 kilobytes of RAM, which limited its speed and software in favor of aspiring for a projected price point of $ 1,000 (equivalent to $ 2,900 in 2023). The Macintosh shipped for $ 2,495 (equivalent to $ 7,300 in 2023), a price panned by critics due to its slow performance. In early 1985, this sales slump triggered
9072-419: The foothills of the Santa Cruz Mountains . The population was 60,381 as of the 2020 census . The city is widely known for being the home of Apple Inc. , headquartered within the city at Apple Park . Named for a local creek by Spanish explorer Juan Bautista de Anza 's cartographer bearing the name of Saint Joseph of Cupertino , Cupertino was officially incorporated in 1955, though it saw economic activity in
9184-647: The high $ 2 millions, mid-size homes start from the mid $ 3 millions, and larger executive homes start from mid $ 4 millions and can go up to as much as $ 7 million, as of the 2022 peak. However, townhouses and condos with similar square footage are relatively less expensive, owing mainly to negligible lot sizes and the many common walls and areas. 63 percent of Cupertino's population was of Asian ancestry in 2010, compared to 32 percent in Santa Clara County overall. Money ' s Best Places to Live, "America's best small towns", ranked Cupertino as #27 in 2012,
9296-458: The iPad Mini and fourth-generation iPad (released November 3, 2012). Apple also released a third-generation 13-inch MacBook Pro with a Retina display and new iMac and Mac Mini computers. On August 20, 2012, Apple's rising stock price increased the company's market capitalization to a then-record $ 624 billion. This beat the non-inflation-adjusted record for market capitalization previously set by Microsoft in 1999. On August 24, 2012,
9408-465: The iTunes Store was the world's largest music retailer. In 2002, Apple purchased Nothing Real for its advanced digital compositing application Shake , and Emagic for the music productivity application Logic . The purchase of Emagic made Apple the first computer manufacturer to own a music software company. The acquisition was followed by the development of Apple's consumer-level GarageBand application. The release of iPhoto that year completed
9520-562: The iTunes Store, effective in May 2007. Other record labels eventually followed suit and Apple published a press release in January 2009 to announce that all songs on the iTunes Store are available without their FairPlay DRM. In July 2008, Apple launched the App Store to sell third-party applications for the iPhone and iPod Touch . Within a month, the store sold 60 million applications and registered an average daily revenue of $ 1 million, with Jobs speculating in August 2008 that
9632-432: The incorporation of Apple. During the first five years of operations, revenues grew exponentially, doubling about every four months. Between September 1977 and September 1980, yearly sales grew from $ 775,000 to US$ 118 million, an average annual growth rate of 533%. The Apple II , also designed by Wozniak, was introduced on April 16, 1977, at the first West Coast Computer Faire . It differs from its major rivals,
9744-408: The industry". In an article posted on Apple's website on February 6, 2007, Jobs wrote that Apple would be willing to sell music on the iTunes Store without digital rights management , thereby allowing tracks to be played on third-party players if record labels would agree to drop the technology. On April 2, 2007, Apple and EMI jointly announced the removal of DRM technology from EMI's catalog in
9856-521: The intersection was dominated on the southeast corner by the R. Cali Brothers Feed Mill, which is replaced today with the Cali Mill Plaza and City Hall. Back then, it was known as the West Side and was part of Fremont Township. The primary economic activity was fruit agriculture. Almost all of the land within Cupertino's present-day boundaries was covered by prune , plum , apricot , and cherry orchards. A winery on Montebello Ridge overlooking
9968-487: The market, the high-right policy was in full force by the mid-1980s, due to Jean-Louis Gassée's slogan of "fifty-five or die", referring to the 55% profit margins of the Macintosh II . This policy began to backfire late in the decade as desktop publishing programs appeared on IBM PC compatibles with some of the same functionality of the Macintosh at far lower price points. The company lost its dominant position in
10080-691: The mayor and vice-mayor for a term of one year. The city does not have its own charter. Instead, it is a General Law city, which follows provisions and requirements for cities established by the state of California. Cupertino contracts with the Santa Clara County Sheriff's Office and the Santa Clara County Fire Department for public safety services. The Cupertino Library is part of the Santa Clara County Library System. In
10192-456: The most part since 2011, Apple has been the world's largest company by market capitalization , and, as of 2023 , is the largest manufacturing company by revenue , the fourth-largest personal computer vendor by unit sales , the largest vendor of tablet computers , and the largest vendor of mobile phones in the world. Apple became the first publicly traded U.S. company to be valued at over $ 1 trillion in 2018, and, as of June 2024 ,
10304-418: The most valuable consumer-facing brand in the world. In June 2011, Jobs surprisingly took the stage and unveiled iCloud , an online storage and syncing service for music, photos, files, and software which replaced MobileMe , Apple's previous attempt at content syncing. This would be the last product launch Jobs would attend before his death. On August 24, 2011, Jobs resigned his position as CEO of Apple. He
10416-480: The next decade with the introductions of the iMac , iPod , iPhone , and iPad devices to critical acclaim as well as the iTunes Store , launching the " Think different " advertising campaign, and opening the Apple Store retail chain. These moves elevated Apple to consistently be one of the world's most valuable brands since about 2010. Jobs resigned in 2011 for health reasons, and died two months later; he
10528-486: The number 666, and that he came up with the price because he liked "repeating digits". Apple Computer, Inc. was incorporated in Cupertino, California , on January 3, 1977, without Wayne, who had left and sold his share of the company back to Jobs and Wozniak for $ 800 only twelve days after having co-founded it. Multimillionaire Mike Markkula provided essential business expertise and funding of $ 250,000 (equivalent to $ 1,257,000 in 2023) to Jobs and Wozniak during
10640-505: The period between 1989 and 1991 as the "first golden age" of the Macintosh. The success of lower-cost consumer Macs, especially the LC, cannibalized higher-priced machines. To address this, management introduced several new brands, selling largely identical machines at different price points, for different markets: the high-end Quadra series, the mid-range Centris series, and the consumer-marketed Performa series. This led to significant consumer confusion between so many models. In 1993,
10752-402: The present and the future rather than the past. He ended the Mac clone deals and in September 1997, purchased the largest clone maker, Power Computing . On November 10, 1997, the Apple Store website launched, which was tied to a new build-to-order manufacturing model similar to PC manufacturer Dell 's success. The moves paid off for Jobs; at the end of his first year as CEO, the company had
10864-420: The price of Apple's stock increased more than tenfold, from around $ 6 per share ( split-adjusted ) to over $ 80. When Apple surpassed Dell's market cap in January 2006, Jobs sent an email to Apple employees saying Dell's CEO Michael Dell should eat his words. Nine years prior, Dell had said that if he ran Apple he would "shut it down and give the money back to the shareholders". During his keynote speech at
10976-545: The second highest in California. In 2014, Movoto Real Estate ranked Cupertino the seventh "happiest" suburb in the United States, ranking highly in the categories of income, safety, marriage, and education. In 2015, Forbes ranked Cupertino as one of the most educated places in the U.S. in respect to the percentage of high school and college graduates. The 2010 United States Census reported that Cupertino had
11088-553: The south. Bus service is also provided by VTA, and the prospect of a twenty-four-hour bus service on Stevens Creek Boulevard is being studied. Cupertino is also served by VTA's 523 Rapid bus, which runs from northern Sunnyvale and the Caltrain station to Downtown San Jose with limited stops and signal priority. Cupertino is landlocked and relies on the Port of Oakland for most oceangoing freight. Passenger and cargo air transportation
11200-405: Was 0.8%; the rental vacancy rate was 4.7%. 36,464 people (62.5% of the population) lived in owner-occupied dwelling units and 21,501 people (36.9%) lived in rental dwelling units. Cupertino is one of many cities that claim to be the "heart" of Silicon Valley , as many semiconductor and computer companies were founded there and in the surrounding areas. The new worldwide headquarters for Apple Inc.
11312-480: Was delivering a richly engineered but expensive experience. Apple relied on high profit margins and never developed a clear response; it sued Microsoft for making a GUI similar to the Lisa in Apple Computer, Inc. v. Microsoft Corp. The lawsuit dragged on for years and was finally dismissed. The major product flops and the rapid loss of market share to Windows sullied Apple's reputation, and in 1993 Sculley
11424-551: Was developed around the turn of the millennium. Cupertino is known for its high housing prices as the majority of residential properties are multimillion-dollar homes as of the priciest housing market peak of 2022, with the entry-point into a single-family home at around 2 million dollars in the Cupertino HS area, and the entry point at around 2.6 million dollars in the Monta Vista HS area. Many smaller homes start from
11536-458: Was finalized on February 9, 1997, and the board brought Jobs back to Apple as an advisor. On July 9, 1997, Jobs staged a boardroom coup that resulted in Amelio's resignation after overseeing a three-year record-low stock price and crippling financial losses. The board named Jobs as interim CEO and he immediately reviewed the product lineup. Jobs canceled 70% of models, ending 3,000 jobs and paring to
11648-479: Was founded on April 1, 1976, by Steve Jobs , Steve Wozniak , and Ronald Wayne as a partnership . The company's first product is the Apple I , a computer designed and hand-built entirely by Wozniak. To finance its creation, Jobs sold his Volkswagen Bus , and Wozniak sold his HP-65 calculator. Neither received the full selling price but in total earned $ 1,300 (equivalent to $ 7,000 in 2023). Wozniak debuted
11760-598: Was launched as Final Cut Pro in April 1999. Key Grip's development also led to Apple's release of the consumer video-editing product iMovie in October 1999. Apple acquired the German company Astarte in April 2000, which had developed the DVD authoring software DVDirector, which Apple repackaged as the professional-oriented DVD Studio Pro , and reused its technology to create iDVD for the consumer market. In 2000, Apple purchased
11872-582: Was more capital than any IPO since Ford Motor Company in 1956. By the end of the day, around 300 millionaires were created, including Jobs and Wozniak, from a stock price of $ 29 per share and a market cap of $ 1.778 billion. In December 1979, Steve Jobs and Apple employees, including Jef Raskin , visited Xerox PARC , where they observed the Xerox Alto , featuring a graphical user interface (GUI). Apple subsequently negotiated access to PARC's technology, leading to Apple's option to buy shares at
11984-500: Was on January 19, 2012, when Apple's Phil Schiller introduced iBooks Textbooks for iOS and iBook Author for Mac OS X in New York City. Jobs stated in the biography Steve Jobs that he wanted to reinvent the textbook industry and education. From 2011 to 2012, Apple released the iPhone 4s and iPhone 5 , which featured improved cameras, an intelligent software assistant named Siri , and cloud-synced data with iCloud;
12096-581: Was replaced as CEO by Gil Amelio , who was hired for his reputation as a corporate rehabilitator. Amelio made deep changes, including extensive layoffs and cost-cutting. This period was also marked by numerous failed attempts to modernize the Macintosh operating system (MacOS). The original Macintosh operating system ( System 1 ) was not built for multitasking (running several applications at once). The company attempted to correct this by introducing cooperative multitasking in System 5, but still decided it needed
12208-607: Was replaced as CEO by Michael Spindler . Under Spindler, Apple, IBM , and Motorola formed the AIM alliance in 1994 to create a new computing platform (the PowerPC Reference Platform or PReP), with IBM and Motorola hardware coupled with Apple software. The AIM alliance hoped that PReP's performance and Apple's software would leave the PC far behind and thus counter the dominance of Windows. That year, Apple introduced
12320-472: Was replaced by Cook and Jobs became Apple's chairman. Apple did not have a chairman at the time and instead had two co-lead directors— Andrea Jung and Arthur D. Levinson —who continued with those titles until Levinson replaced Jobs as chairman of the board in November after Jobs's death. On October 5, 2011, Steve Jobs died, marking the end of an era for Apple. The next major product announcement by Apple
12432-517: Was succeeded as CEO by Tim Cook . Apple's current product lineup includes portable and home hardware such as the iPhone, iPad, Apple Watch , Mac , and Apple TV ; operating systems such as iOS , iPadOS , and macOS ; and various software and services including Apple Pay , iCloud , and multimedia streaming services like Apple Music and Apple TV+ . Apple is one of the Big Five American information technology companies; for
12544-414: Was the creation by some of the city's largest landowners of VALLCO Business and Industrial Park in the early 1960s. Of the 25 property owners, 17 decided to pool their land to form VALLCO Park, 6 sold to Varian Associates (property later sold to Hewlett-Packard ), and two opted for transplanting to farms elsewhere. The name VALLCO was derived from the names of the principal developers: Varian Associates and
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