Misplaced Pages

RUSI Journal

Article snapshot taken from Wikipedia with creative commons attribution-sharealike license. Give it a read and then ask your questions in the chat. We can research this topic together.

The RUSI Journal is a peer-reviewed academic journal covering international security and defence strategy . It was established in 1857 as the Royal United Services Institution Journal , obtaining its current title in 1972. The journal is published by Routledge on behalf of the Royal United Services Institute . The editor-in-chief is Emma De Angelis (Royal United Services Institute).

#608391

72-688: The journal is abstracted and indexed in EBSCO databases , the Emerging Sources Citation Index , ProQuest databases , and Scopus . This article about a journal on international relations is a stub . You can help Misplaced Pages by expanding it . See tips for writing articles about academic journals . Further suggestions might be found on the article's talk page . EBSCO Information Services EBSCO Information Services , headquartered in Ipswich, Massachusetts ,

144-408: A 10-minute visit with Senator Nelson (which stretched into two hours). Hayes returned to Harvard with the charter to organize Boston. After a few days of reference checks, he was asked to drop out of Harvard to become executive director of the national campaign. Because of the non-hierarchical tenor of the times, Hayes suggested that people be designated coordinators rather than directors. He became

216-720: A company founded in February 2007 and headquartered in Reston, Virginia with leaders in Semantic Web and who helped develop Dublin Core , BIBFRAME and the Library.Link Network. Following its merger, Zepheira continues to operates as an independent division. EBSCO has two large solar electric arrays, is converting its corporate fleet of cars to hybrids, has established a "Green Team" at its headquarters, and has released GreenFILE,

288-410: A day reviewing the letters Senator Nelson had received, and discovered that very few were from college students. Most were from women who appeared to be college-educated homemakers who wanted to do something to improve the world for their children. Another large share was from K–12 teachers. Hayes decided to shift the campaign's focus from colleges and universities to community organizing. Building off

360-447: A far-reaching decision. In those early days, it would have been easy to obtain trademark protection for Earth Day and force compliance with a set of standards by anyone using it. Hayes decided, however, that he wanted the name to be broadly used by anyone who planned to focus on environmental issues that spring. Although "Earth Day" swiftly replaced Environmental Teach-in, the second problem proved more complicated. College activists, for

432-628: A free database designed to help people research the impact humans have on the environment. EBSCO was awarded a 2008 Environmental Merit Award Award from the United States Environmental Protection Agency's New England Office and was honored by the Special Library Association as "Green Champions" as part of the association's "Knowledge to Go Green" initiative on Earth Day 2009. EBSCO philanthropic initiatives include efforts to bridge

504-535: A grassroots approach to organizing and relied largely on locally based groups like the National Toxics Campaign, a Boston-based coalition of 1,000 local groups concerned with industrial pollution. Earth Day 1990 employed strategies including focus group testing, direct mail fundraising, and email marketing. The Earth Day 20 Foundation highlighted its April 22 activities in George, Washington , near

576-518: A key requirement for the entry into force of the historic draft climate protection treaty adopted by consensus of the 195 nations present at the 2015 United Nations Climate Change Conference in Paris. Numerous communities engaged in Earth Day Week actions , an entire week of activities focused on the environmental issues that the world faces. On Earth Day 2020, over 100 million people around

648-458: A national teach-in is held." Senator Nelson went on to encourage teach-ins at many more speeches. A November talk at Airlie House had a New York Times reporter in the audience. The resulting front-page article was a turning point. Letters of inquiry from across the country began to pour into Nelson's Senate office. The article piqued the interest of Denis Hayes, then a graduate student at Harvard. Hayes traveled to Washington, D.C., and arranged

720-484: A new organization, Environmental Action, with a tax status that permitted lobbying and a more activist stance. EA immediately confronted a problem that had been looming in the background throughout the campaign. Some of the staff had been drawn to the movement through science and culture and felt that politics was inherently dirty and government was irredeemably compromised. This group believed that by living lives of voluntary simplicity, employing tools like those that filled

792-655: A period of several months with Congressman Pete McCloskey (R-CA) to consult on the creation of the National Environmental Policy Act , the first of many new environmental protection laws sparked by the national outcry about the blowout/oil spill and on the Declaration of Environmental Rights. Both McCloskey (Earth Day co-chair with Senator Gaylord Nelson ) and Earth Day organizer Denis Hayes , along with Senator Alan Cranston , Paul Ehrlich , David Brower and other prominent leaders, endorsed

SECTION 10

#1732775883609

864-633: A period of substantial environmental legislation, including the Clean Air Act, Clean Water Act, Endangered Species Act, Marine Mammal Protection Act, Superfund, Toxics Substances Control Act, and the Resource Conservation and Recovery Act. It had seen the creation of the Environmental Protection Agency and the banning of DDT and of lead in gasoline. Jimmy Carter was president. The 1980 Earth Day effort

936-519: A portfolio of journals and magazines. EBSCO Information Services is a division of EBSCO Industries Inc. , a company founded in 1944 by Elton Bryson Stephens Sr. and headquartered in Birmingham , Alabama. "EBSCO" is an acronym for Elton B. Stephens Company. EBSCO Industries has annual sales of about $ 3 billion. It is one of the largest privately held companies in Alabama and one of the top 200 in

1008-489: A progressive wedge issue that would position him as clearly distinct from President Nixon's ultra-conservative "Southern Strategy," in a struggle for the soul of the Republican Party. He became fully engaged in supporting the event, and he delegated many of the talented young staff who had been drawn to his administration to help as well. "The big break came when Mayor Lindsay agreed to shut down Fifth Avenue for

1080-509: A reaction to this disaster, activists were mobilized to create environmental regulation, environmental education, and Earth Day. Among the proponents of Earth Day were the people in the front lines of fighting this disaster, Selma Rubin , Marc McGinnes , and Bud Bottoms, founder of Get Oil Out. Denis Hayes , organizer of the first Earth Day, said that Senator Gaylord Nelson from Wisconsin was inspired to create Earth Day upon seeing an 800-square-mile (2,100 km ) oil slick from an airplane in

1152-499: A vehicle. Teach-ins had been held on hundreds of college campuses to debate the war in Vietnam . They generally reflected the divide between those who thought of Vietnam as a bulwark to stop additional countries falling to communism like dominos , versus those who believed that the war was the latest stage of a nationalist, anti-colonialist campaign by Vietnamese who had fought against China, then France, Japan, France again, and now

1224-540: A wide range of events coordinated globally by EARTHDAY.ORG (formerly Earth Day Network) including 1 billion people in more than 193 countries. In 1969 at a UNESCO Conference in San Francisco , peace activist John McConnell proposed a day to honor the Earth and the concept of peace, to first be observed on March 21, 1970, the first day of spring in the northern hemisphere. This day of nature's equipoise

1296-590: Is a division of EBSCO Industries Inc. , a private company headquartered in Birmingham, Alabama . EBSCO provides products and services to libraries of many types around the world. Its products include EBSCONET, a complete e-resource management system, and EBSCO host , which supplies a fee-based online research service with 375 full-text databases, a collection of 600,000-plus ebooks, subject indexes, point-of-care medical references , and an array of historical digital archives. In 2010, EBSCO introduced its EBSCO Discovery Service (EDS) to institutions, which allows searches of

1368-462: The Columbia River with a live satellite phone call with members of the historic Earth Day 20 International Peace Climb who called from their base camp on Mount Everest to pledge their support for world peace and attention to environmental issues. The Earth Day 20 International Peace Climb was led by Jim Whittaker , the first American to summit Mt. Everest (many years earlier), and marked

1440-482: The Hot Country Songs chart dated May 5, 1990. As the millennium approached, Hayes agreed to spearhead another campaign, this time focusing on global warming and pushing for clean energy . The April 22 Earth Day in 2000 combined the big-picture feistiness of the first Earth Day with the international grassroots activism of Earth Day 1990. For 2000, Earth Day had the internet to help link activists around

1512-535: The Declaration and spoke about it at the Environmental Rights Day conference. According to Francis Sarguis, "the conference was sort of like the baptism for the movement." According to Hayes, this was the first giant crowd he spoke to that "felt passionately, I mean really passionately, about environmental issues." Hayes also thought the conference might be the beginning of a real movement. Nash, Garrett Hardin , McGinnes and others went on to develop

SECTION 20

#1732775883609

1584-707: The Earth Day Ad providing the donor's name and address. Larry Rockefeller persuaded Robert Rauschenberg to create and donate a batch of Earth Day lithographs, but the Earth Day staff lacked contacts in the art world who were able to sell them for their $ 2,000 market value, so they were provided to donors for much less. The sale of standard posters and especially pins brought in additional revenue. The staff refused to sell bumper strips because they would be attached to cars. The staff of Environmental Teach-In resigned immediately after Earth Day, and most moved directly to

1656-723: The Environmental Action newsletter emphasized the need for broad structural change, interest in the event began to mount among college student activists. One place where the interest in a teach-in was robust from the beginning was the University of Michigan . The first teach-in on the Vietnam War had been held at the University of Michigan in March 1965, and a group of students, led by Doug Scott, decided to mark

1728-517: The House, the odds were long. To improve the odds, the group selected candidates who not only had lousy environmental records—which were plentiful—but who also had won their most recent race by a narrow margin; who were on the wrong side of an important environmental issue in their districts; and who lived in areas where talented Earth Day organizers resided. In the end, seven of the original Dirty Dozen were defeated—five Republicans and two Democrats. And

1800-601: The National Science Teachers Association to enlist their members; he provided materials to thousands of educators who wrote to the group directly; and he distributed the most creative ideas he received from anyone to everyone else. In April, more than 10,000 primary and secondary schools engaged in Earth Day activities, mostly education and service actions like beach clean-ups, tree planting, and recycling. Walt Kelly created an anti-pollution poster featuring his comic strip character Pogo with

1872-533: The Robert Kennedy, Gene McCarthy, and various congressional campaigns before Earth Day. They believed that lasting progress could only come through institutional change. The year 1970 was a congressional election year. They had just organized the largest demonstration in the nation's history to support environmental values. Former Lindsay organizer, Steve Haft, summed up this faction's attitude at an Environmental Action staff meeting, "We had 20 million people in

1944-514: The Santa Barbara Channel. On the first anniversary of the oil blowout, January 28, 1970, Environmental Rights Day was created, and the Declaration of Environmental Rights was read. It had been written by Rod Nash during a boat trip across the Santa Barbara Channel while carrying a copy of Thomas Jefferson's Declaration of Independence. The organizers of Environmental Rights Day, led by Marc McGinnes , had been working closely over

2016-534: The UAW also funded telephone capabilities so that the organizers could communicate and coordinate with each other from all across the United States. The UAW also financed, printed, and mailed all of the literature and other materials for the first Earth Day and mobilized its members to participate in the public demonstrations across the country. According to Denis Hayes, "The UAW was by far the largest contributor to

2088-574: The United Auto Workers (UAW) since 1946, and he was a progressive supporter of civil rights, opposed the war, and championed the environment. He was a founding member of the Coalition for Clean Air, which successfully lobbied for the Clean Air Act of 1970. Walter Reuther, president of the United Auto Workers, made the first donation to support the first Earth Day in the amount of $ 2,000 (equivalent to $ 15,692 in 2023). Under his leadership,

2160-601: The United States, based on revenues and employee numbers. EBSCO Information Services originated in 1984 as a print publication called Popular Magazine Review , featuring article abstracts from more than 300 magazines. In 1987 the company was purchased by EBSCO Industries and its name was changed to EBSCO Publishing . It employed around 750 people by 2007. In 2003, it acquired Whitston Publishing, another database provider. In 2010 EBSCO purchased NetLibrary and in 2011 it took over H. W. Wilson Company . EBSCO Publishing merged with EBSCO Information Services on July 1, 2013, with

2232-404: The United States. These debates elevated arguments over the war in the public consciousness and enlisted a generation of student activists. Nelson asked public interest lawyer Anthony Roisman to establish a non-profit, Environmental Teach-In, Inc., to manage the campaign, and recruited a small board of directors. He asked Republican Congressman Pete McCloskey to co-chair the board to ensure it

RUSI Journal - Misplaced Pages Continue

2304-406: The announcement of "Ecology Day," "Environment Day," "Earth Day," and "E Day." Koenig said that his personal favorite was Earth Day – in part because April 22 happened to be his birthday, and "birthday" rhymes with "Earth Day." Hayes immediately agreed. Koenig offered to prepare a fully refined ad. Hayes insisted that it include a small coupon soliciting funds for the threadbare operation. Koenig's ad

2376-484: The best local leadership in major metropolitan areas. For instance, Hayes flew to Chicago to help organize a subtle coup, replacing a pro-business Earth Day organization with a Saul Alinsky affiliated group called Campaign Against Pollution. CAP abruptly shifted the focus away from recycling to focus on two issues: opposition to a massive proposed freeway program, the Crosstown Expressway , and protesting

2448-600: The best possible anchor for national coverage from their reporters throughout the country. U.S. Senator Edmund Muskie was the keynote speaker on Earth Day in Fairmount Park in Philadelphia. Other notable attendees included consumer protection activist and presidential candidate Ralph Nader , landscape architect Ian McHarg , Nobel prize-winning Harvard biochemist George Wald , U.S. Senate Minority Leader Hugh Scott , and poet Allen Ginsberg . The 1970s were

2520-406: The concept of "teach-ins" had become passé. Moreover, teach-ins generally involved debates, and no one was pro-pollution. Second, and more troubling, leading activists on college campuses were deeply involved in the anti-war and civil rights movements. They tended to view the environment as a distraction. The solution to the first problem came from an unexpected direction. Shortly after the turn of

2592-576: The digital divide (between the industrialized world and developing nations) and work with the Open Society Foundations to provide essential research databases for universities in 39 developing countries. In 2012, the Stephens were recognized for their philanthropic work. Earth Day Earth Day is an annual event on April 22 to demonstrate support for environmental protection . First held on April 22, 1970, it now includes

2664-440: The end, the national staff had a hard time merely keeping up with the colleges that called to register events. The delicate line straddled by organizers was to attract seasoned activists who would demand far-reaching change without alienating the middle class whose active participation and political support were seen as essential. The greatest environmental insults were visited on the poor. Factories and power plants were located in

2736-509: The event beyond the original idea for a teach-in to include the entire United States. Key non-environmentally focused partners played major roles. Under the leadership of labor leader Walter Reuther , for example, the United Auto Workers (UAW) was the most instrumental outside financial and operational supporter of the first Earth Day. According to Hayes: "Without the UAW, the first Earth Day would have likely flopped!" Nelson

2808-625: The event. A giant cheer went up in the office on that day," according to Kristin Hubbard (now Kristin Alexandre ). "From that time on we used Mayor Lindsay's offices and even his staff. I was Speaker Coordinator but had tremendous help from Lindsay staffer Judith Crichton." Mayor Lindsay completely closed down Fifth Avenue to traffic from E. 14th Street to West 59th Street (Central Park)—more than 2 miles—and 14th Street between 3rd and 7th Avenues. An estimated one million participants took part—right in

2880-700: The famous 1968 Earthrise NASA photograph of the Earth from the Moon, the saturation news coverage given to the Santa Barbara oil spill and the Cuyahoga River catching fire in early 1969 led Nelson to think the time was ripe for an environmental initiative. As a result of interactions with his staff and with Fred Dutton , a prominent Democratic operative who had been Robert Kennedy's presidential campaign manager, Nelson became convinced that environmental teach-ins on college campuses could serve as such

2952-409: The financially strapped group. But Hayes declined the check, convincing the board that it would destroy the credibility of the nascent organization. He said that he would be delighted to accept money from clean sources, but no other corporate money was ever raised for the national organization. Individual donations were a significant source of funding, generally accompanied by a contribution slip from

RUSI Journal - Misplaced Pages Continue

3024-588: The first Earth Day" and "Without the UAW, the first Earth Day would have likely flopped!" Hayes further said, "Walter's presence at our first press conference utterly changed the dynamics of the coverage—we had instant credibility." At a meeting of the Environmental Teach-In board of directors, the finance committee chair arrived with a check for $ 20,000 (equivalent to $ 156,915 in 2023) from Standard Oil of New Jersey (now ExxonMobil). That would have provided an effective measure of financial relief for

3096-466: The first time in history that mountaineers from the United States, Soviet Union , and China had roped together to climb a mountain, let alone Mt. Everest. The group also collected more than two tons of trash (transported down the mountain by support groups along the way) that was left behind on Mount Everest from previous climbing expeditions. The master of ceremonies for the Columbia Gorge event

3168-543: The first to fall was George Fallon, chairman of the hugely powerful House Public Works Committee. Representative Pete McCloskey, Earth Day co-chair, credits the Dirty Dozen's defeat of key congressional leaders with the unstoppable wave of environmental legislation that immediately followed: the Clean Air Act, Clean Water Act, Endangered Species Act, and others. As the tone of major planned Earth Day activities shifted to become less academic and more confrontational, and

3240-540: The first undergraduate Environmental Studies program of its kind at the University of California at Santa Barbara. The seeds that grew into the first Earth Day were planted by Wisconsin Senator Gaylord Nelson . An ardent conservationist and former two-term governor of Wisconsin, Nelson had long sought ways to increase the potency of the environment as a political issue. The extraordinary attention garnered by Rachel Carson 's 1962 book, Silent Spring ,

3312-527: The five-year anniversary with an environmental teach-in on March 11–14, 1970. The Michigan teach-in presented a series of speeches dealing with various environmental problems, along with some debate over the best tactics and solutions. No one, including the president of Dow Chemical, argued for more environmental destruction. After the University of Michigan teach-in, there was an explosion of interest on other college campuses. Upwards of 2,000 universities, colleges, and junior colleges ultimately put on events. By

3384-473: The group were Fred Kent , Pete Grannis , and Kristin and William Hubbard. This group agreed to head up the New York City activities within the national movement. Fred Kent took the lead in renting an office and recruiting volunteers. The liberal Republican mayor of New York, John Lindsay, saw the environment as an issue that could help unite his then-troubled city. Moreover, he viewed the environment as

3456-472: The merged business operating as EBSCO Information Services. In 2015 EBSCO acquired YBP (Yankee Book Peddler) Library Services from Baker & Taylor , and later renamed it GOBI Library Solutions. As of 2017 , the President is Tim Collins. Metapress was founded in 1998 as an online publication platform for content creators to produce and host their printed journal editions online. A division of EBSCO,

3528-432: The most part, viewed anything other than ending the war as a distraction. A majority of the Earth Day staff had cut their teeth as organizers against the war and saw no conflict. The war appeared to be winding down, and they felt it was prudent to start paying attention to the far more profound changes needed to produce a healthy, sustainable America. But time was short, and college activists were not responding. Hayes spent

3600-459: The national coordinator, and he quickly hired various regional coordinators, a press coordinator, a K–12 coordinator, a volunteer coordinator, etc. At its peak, the national office had a few dozen paid staff, each earning a flat $ 375/month (equivalent to $ 3,116 in 2023), plus more than 100 regular volunteers. As the talented regional coordinators fanned out across the country, however, they immediately encountered two problems. First, by 1970,

3672-516: The nerve center of the nation's communications complex. In addition to shutting down Fifth Avenue , Mayor John Lindsay made Central Park available for Earth Day. In Union Square , the New York Times estimated crowds of up to 20,000 people at any given time and, perhaps, more than 100,000 over the course of the day. Since Manhattan was also the home of NBC , CBS , ABC , The New York Times , Time , and Newsweek , it provided

SECTION 50

#1732775883609

3744-420: The nonprofit Earthday.org (formerly Earth Day Network). According to Denis Hayes, the first Earth Day 1970 organizer and current Board Chair Emeritus of Earthday.org, Earth Day is now "the largest secular day of protest in the world, and more than a billion people participate in Earth Day actions every year." By far the largest source of funding for the first Earth Day was organized labor. Walter Reuther had led

3816-605: The original founder of Earth Day, was honorary chairman for both groups. The two did not combine forces over disagreements about leadership of combined organization and incompatible structures and strategies. Among the disagreements, key Earth Day 20 Foundation organizers were critical of Earth Day 1990 for including on their board Hewlett-Packard , a company that at the time was the second-biggest emitter of chlorofluorocarbons in Silicon Valley and refused to switch to alternative solvents. In terms of marketing, Earth Day 20 had

3888-636: The ozone layer, organic food, whales and endangered species, oil spills, the military use of Agent Orange in Vietnam, overpopulation, peeling lead paint in ghetto housing, opposition to the supersonic transport, and myriad other topics. At one event, college students would pound an automobile apart with sledgehammers, or, wearing gas masks, would block traffic on a freeway. At other events, grade-school students would plant trees, pick up litter in city parks, or identify birds. Earth Day welcomed them all. Regional coordinators focused heavily on finding and enlisting

3960-497: The platform became one of the world's largest scholarly content hosts, with over 31,000 publications from over 180 publishers. Atypon acquired the Metapress business from EBSCO in 2014, with the Metapress platform to be discontinued and customers moved to Atypon 's Literatum platform. Content was migrated to Literatum on May 21, 2015. In February 2020, EBSCO Information Services announced their agreement to acquire Zepheira,

4032-486: The poorest neighborhoods. Freeways were plowed through the poorest neighborhoods. Toxic waste dumps were situated in the poorest neighborhoods. But these problems tended not to affect the middle class. The solution was to promote an overarching concern with air and water pollution, which affected everyone, while encouraging each community to pay attention to whatever other issues were of most concern to it. Earth Day included events that focused on fighting freeways, protecting

4104-412: The quotation " We have met the enemy and he is us " to promote the 1970 Earth Day. Environmental groups have sought to make Earth Day into a day of action to change human behavior and provoke policy changes. On the first Earth Day an estimated 20 million Americans took part in rallies, marches, and teach-ins calling for environmental reform. Earth Day is now observed in 192 countries, and coordinated by

4176-441: The resolutely-nonpolitical Whole Earth Catalog , they could force the world to adapt to them. Their theory of change was modeled loosely on the southern African Americans who sat at segregated lunch counters, drank from segregated lunch counters, and sat in the front of the bus, it ignored the role of strategic litigation federal legislation , and electoral politics in cementing lasting change. Other staff members had worked in

4248-457: The streets in an election year, and you plan to sit out the election? Are you nuts?" To square the circle, Hayes proposed that the group not endorse any candidates but that it try to defeat 12 of the worst. If having a terrible environmental record became a political liability, it would inevitably lead to better environmental legislation. Haft was selected to coordinate the Dirty Dozen campaign. With just $ 50,000 to defeat 12 incumbent members of

4320-581: The successful strategies of the anti-war movement and the civil rights movement, he decided to promote large urban rallies, focused on major environmental issues, while also encouraging environmental education at the K–12 level. Bryce Hamilton, who had been Midwest coordinator, was shifted to K–12 coordinator, and it proved to be a great choice. Hamilton reached out to the National Education Association, American Federation of Teachers, and

4392-405: The uncontrolled air pollution Commonwealth Edison was pouring into Chicago's air—more sulfur pollution than all other companies combined. Although mailings went out to thousands of communities of all sizes, the campaign focused especially hard on large cities. In the winter of 1969–1970, a group of students met at Columbia University to hear Denis Hayes talk about his plans for Earth Day. Among

SECTION 60

#1732775883609

4464-487: The upcoming event. The ad generated more than enough revenue to repay its cost, and thousands of potential organizers sent in their names and addresses along with their checks. In future months, magazines and alternative newspapers ran the ad for free, generating still more names and more financial support. The national office started using Environmental Action, rather than Environmental Teach-in, on its letterhead and publications to promote Earth Day. At this point, Hayes made

4536-573: The way for the 1992 United Nations Earth Summit in Rio de Janeiro. Unlike the first Earth Day in 1970, this 20th Anniversary was waged with stronger marketing tools, greater access to television and radio, and multimillion-dollar budgets. Two separate groups formed to sponsor Earth Day events in 1990: The Earth Day 20 Foundation, assembled by Edward Furia (Project Director of Earth Week in 1970), and Earth Day 1990, assembled by Denis Hayes (National Coordinator for Earth Day 1970). Senator Gaylord Nelson ,

4608-456: The world observed the 50th anniversary in what is being referred to as the largest online mass mobilization in history. On January 28, 1969, a well called Platform A, drilled by Union Oil 6 miles (10 km) off the coast of Santa Barbara, California , blew out . More than 3 million U.S. gallons (2.5 million imperial gallons; 11 million liters) of oil spilled, killing more than 10,000 seabirds, dolphins, seals, and sea lions. As

4680-576: The world. By the time April 22 came around, 5,000 environmental groups worldwide were on board, reaching out to hundreds of millions of people in a record 184 countries. Events varied: A talking drum chain traveled from village to village in Gabon , Africa, for example, while hundreds of thousands of people gathered on the National Mall in Washington, D.C., US. Google's first Earth Day doodle

4752-482: The year, Julien Koenig stopped by the national offices and volunteered to help. Koenig was a Madison Avenue giant. His campaign for Volkswagen, "Think Small," was later cited by Advertising Age as the "greatest advertising campaign of the 20th century." Over coffee, Hayes confided that the "teach-in" moniker was not working and asked whether Koenig had any ideas. Koenig asked for a few days. A week later, he returned with an assortment of mock-ups for ads, laid out around

4824-422: Was bipartisan and bicameral. On September 20, 1969, Senator Nelson first announced his plans for an "environmental teach-In" in a little-publicized talk at the University of Washington. "I am convinced that the same concern the youth of this nation took in changing this nation's priorities on the war in Vietnam and on civil rights can be shown for the problem of the environment. That is why I plan to see to it that

4896-561: Was later awarded the Presidential Medal of Freedom award in recognition of his work. The first Earth Day was focused on the United States. In 1990, Denis Hayes, the original national coordinator in 1970, took it international and organized events in 141 nations. On Earth Day 2016, the landmark Paris Agreement was signed by the United States, the United Kingdom, China, and 120 other countries. This signing satisfied

4968-544: Was later sanctioned in a proclamation written by McConnell and signed by Secretary General U Thant at the United Nations. A month later, United States Senator Gaylord Nelson proposed the idea to hold a nationwide environmental teach-in on April 22, 1970. He hired a young activist, Denis Hayes , to be the National Coordinator. Nelson and Hayes renamed the event "Earth Day". Denis and his staff grew

5040-551: Was led by Mike McCabe and Byron Kennard, and the general mood was festive and celebratory. The principal Washington, D.C., event was a festival held in Lafayette Park, across the street from the White House. Mobilizing 200 million people in 141 countries and lifting the status of environmental issues onto the world stage, Earth Day activities in 1990 gave a huge boost to recycling efforts worldwide and helped pave

5112-812: Was the TV star, John Ratzenberger , from Cheers , and the headlining musician was the "Father of Rock and Roll", Chuck Berry . Warner Bros. Records released an Earth Day-themed single in 1990 entitled "Tomorrow's World", written by Kix Brooks (who would later become one-half of Brooks & Dunn ) and Pam Tillis . The song featured vocals from Lynn Anderson , Butch Baker , Shane Barmby, Billy Hill , Suzy Bogguss , Kix Brooks, T. Graham Brown , The Burch Sisters , Holly Dunn , Foster & Lloyd , Vince Gill , William Lee Golden , Highway 101 , Shelby Lynne , Johnny Rodriguez , Dan Seals , Les Taylor , Pam Tillis, Mac Wiseman , and Kevin Welch . It charted at number 74 on

5184-483: Was visually arresting, and perfectly summed up the issues and values, the feisty-but-welcoming tone that the campaign had adopted. Hayes loved it and decided to bet the farm. He committed about half of all the money in the campaign's bank account to buy a full page in the Sunday New York Times opinion section. The ad was a huge success. Overnight, "Earth Day" became the almost-universally-used name for

#608391