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97-404: Total Request Live (known commonly as TRL ) is an American television program that aired on MTV premiered on September 14, 1998. The early version of TRL featured popular music videos played during its countdown and was also used as a promotion tool by musicians, actors, and other celebrities to promote their newest works to target the show's teen demographic . During the original run of

194-406: A "Hip Hop Mix Up" game. The special was titled Total Ariana Live and was broadcast from MTV's Times Square studio in front of a live audience. Grande called it "a huge honor" to bring back TRL . The episode drew an average of 456,000 viewers. On September 27, 2016, as part of MTV's Elect This campaign, the network revived the program for a one-hour live special called Total Registration Live . It

291-490: A 30-minute program of music videos called Video Jukebox , that first aired around the time of MTV's launch and lasted until late 1986. Also around this time, HBO, as well as other premium channels such as Cinemax , Showtime and The Movie Channel , occasionally played one or a few music videos between movies. SuperStation WTBS launched Night Tracks on June 3, 1983, with up to 14 hours of music video airplay each late night weekend by 1985. Its most noticeable difference

388-656: A 48/100 grade from Metacritic . MTV MTV ( originally an initialism of Music Television ) is an American cable television channel. It was officially launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group , part of Paramount Media Networks , a division of Paramount Global . The channel originally aired music videos and related programming as guided by television personalities known as video jockeys , or VJs. MTV, as one of

485-530: A VJ and the Video Music Awards . At the end of each year, MTV takes advantage of its home location in New York City to broadcast live coverage on New Year's Eve in Times Square . Several live music performances are featured alongside interviews with artists and bands that were influential throughout the year. For many years from the 1980s to the 2000s, the channel upheld a tradition of having

582-717: A band perform a cover song at midnight immediately following the beginning of the new year. Throughout its history, MTV has covered global benefit concert series live. For most of July 13, 1985, MTV showed the Live Aid concerts, held in London and Philadelphia and organized by Bob Geldof and Midge Ure to raise funds for famine relief in Ethiopia. While the ABC network showed only selected highlights during primetime, MTV broadcast 16 hours of coverage. Along with VH1 , MTV broadcast

679-592: A child burning down his house after allegedly watching Beavis and Butt-head , MTV moved the show from its original 7 p.m. time slot to an 11   p.m. time slot. Also, Beavis's tendency to flick a lighter and yell "fire" was removed from new episodes, and controversial scenes were removed from existing episodes before their rebroadcast. Some extensive edits were noted by series creator Mike Judge after compiling his Collection DVDs , saying that "some of those episodes may not even exist actually in their original form." Total Request Live Tour The tour ran during

776-406: A cult-type following. In late 1999, a live studio audience was added. By early 2000, the show reached its peak, becoming a very recognizable pop culture icon in its first two years of existence. A weekend edition of the show known as TRL Weekend , with a countdown of the week's top 10 videos, aired for a short time in 2000. In 2000, MTV gradually began introducing new VJs on TRL . After winning

873-451: A full hour to only a half-hour per day. The program was on hiatus until April 23, 2018. In February 2018, a half-hour late-night edition of TRL, Total Request LateNight was launched. The show aired Monday and Tuesday at 11 PM and was often an after-show for a preceding program. MTV announced plans to expand the show to three nights in the summer and four nights by the end of the year, but this never materialized. On April 23, 2018, MTV launched

970-473: A high priority on showing so many acts, at the expense of airing complete sets by key artists." He also blamed the Pink Floyd interruption on a mandatory cable affiliate break. MTV averaged 1.4 million viewers for its original July 2 broadcast of Live 8. Consequently, MTV and VH1 aired five hours of uninterrupted Live 8 coverage on July 9, with each channel airing other blocks of artists. MTV's logo

1067-469: A limit of one vote per day was added. Then, on July 10, 2006, MTV announced that votes would not be taken by phone, ending the use of the "DIAL MTV" phone number, which had been in use for voting on MTV since the premiere of the countdown show Dial MTV in the mid-1980s. In September 2006, TRL reached its eighth anniversary and, at that point, the show was the longest-running live program that MTV had ever produced. Around this time, it began airing four days

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1164-523: A money-losing venture, Turner sold it to MTV, who redeveloped the channel into VH1. The founders of Financial News Network , Glenn Taylor and Karen Tyler tried to capitalize on the concept by launching Discovery Music Network, which was set to be a cable network, and has plans to set up the Discovery Broadcasting System, which consists of the aforementioned network, along with computer and business networks, but it never got off

1261-431: A number of notably unscripted moments happen in studio, such as band members streaking or celebrities showing up unannounced. Taylor Hanson of Hanson, a frequent guest on TRL , said "Before you could see what an artist had for breakfast from Twitter, TRL was the place you were going to hear about it." TRL not only became "destination TV" for young people to get news on their favorite stars and on pop culture, but also

1358-456: A place for viewers to stay updated with major world events as MTV News reporters would make regular appearances announcing news headlines. As MTV News correspondent SuChin Pak said, "For young people, TRL was not only where you got to see your rock idols and pop stars, but where you connected with the major events happening around the world, outside the small town you were living in." The show

1455-520: A pre-recorded, hour-long daily morning edition of TRL titled Total Request AM . The show aired at 8 AM and was hosted by Sway. Vinny from Jersey Shore was brought on as host for the first week and the first guests were boy band PrettyMuch . The program featured the return of a top ten countdown focusing on a specific playlist (Monday Motivation being the first countdown). 2019 saw another retooling and name change to TRL Top 10 , which featured hosts Sway, Kevan Kenney and Jamila Mustafa. An offshoot of

1552-448: A revised logo in tandem with the 2010 version, doing away with the 3D effect inherited from its predecessors (much akin to the current MTV Video Music Awards variant). That logo is revealed to be an alternate variant of the current logo designed by the design agency Loyalkaspar, which pays homage to MTV of the past with the red-yellow-blue color combination and the 3D effect mainly inherited from its predecessor logo. The new logo's rollout

1649-588: A statement later contradicted by CBS head of Business Affairs David Benjamin in Vanity Fair . According to The Austin Chronicle , Jackson's video for the song "Billie Jean" was "the video that broke the color barrier, even though the channel itself was responsible for erecting that barrier in the first place." But change was not immediate. "Billie Jean" was not added to MTV's "medium rotation" playlist (two to three airings per day) until it reached No. 1 on

1746-466: A target of criticism by different groups about programming choices, social issues, political correctness , sensitivity, censorship, and a perceived negative social influence on young people. Portions of the content of MTV's programs and productions have come under controversy in the general news media and among social groups that have taken offense. Some within the music industry criticized what they saw as MTV's homogenization of rock 'n' roll, including

1843-554: A trademark on the initials MTV , registered with the Hungarian copyright office, sued the American MTV (Music Television) network for trademark infringement when the Hungarian version of the music channel was launched in 2007. The suit is still ongoing. During the 1989 MTV Video Music Awards ceremony, comedian Andrew Dice Clay did his usual "adult nursery rhymes" routine (which he had done in his stand-up acts), after which

1940-887: A viewer contest to interview celebrities at the 2000 MTV Video Music Awards , Hilarie Burton was hired as a full-time VJ. Quddus Philippe began hosting duties in May 2001 as part of MTV's Summer in the Keys . The following year, both Damien Fahey and La La Vasquez began hosting duties. These VJs often co-hosted with Daly or substituted in his absence. In July 2001, MTV sponsored the Total Request Live Tour , which played over 30 dates in North America and featured acts like Destiny's Child , 3LW , Jessica Simpson , Eve , and Nelly . On October 23, 2002, TRL celebrated its 1,000th episode. The number-one video on that day

2037-536: A week (Monday through Thursday), instead of all five weekdays. On November 2, 2006, the show introduced what was billed as the first-ever hip hop public service announcement on global warming . The three-minute piece, titled "Trees", warned about deforestation and the dangers of global warming. The video corresponded with MTV's social campaign, Break the Addiction , as part of think MTV . On May 22, 2007, TRL celebrated its 2000th episode, showing highlights from

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2134-453: A week in March, broadcasting live eight hours per day. "Spring break is a youth culture event", MTV's vice president Doug Herzog said at the time. "We wanted to be part of it for that reason. It makes good sense for us to come down and go live from the center of it, because obviously the people there are the kinds of people who watch MTV." The channel later expanded its beach-themed events to

2231-517: A year earlier on NBC. Following Daly's departure, Damien Fahey, Hilarie Burton, Quddus, and La La Vasquez rotated as hosts. Later additions to the hosting roster included Vanessa Minnillo in 2003, Susie Castillo in 2005, Stephen Colletti in 2006, and Lyndsey Rodrigues in 2007. Some changes were made to TRL 's voting process in 2005. The show previously allowed anyone to vote online several times, but as part of these changes, only registered members of MTV.com could vote online. Additionally,

2328-447: Is also a producer of films aimed at young adults through its production label, MTV Films, and has aired both its own theatrically released films and original made-for-television movies from MTV Studios in addition to acquired films. In 2010, a study by the Gay and Lesbian Alliance Against Defamation found that of 207.5 hours of prime time programming on MTV, 42% included content reflecting

2425-443: Is another pop singer that has had success on TRL. Ashlee would go on to score two videos in the number one spot with " Boyfriend " and " Invisible ." The artist with the most retired videos is Britney Spears with 13 videos retired, an honorary retired video (" I'm a Slave 4 U "), and three videos retired number one. A "pop princess" streak occurred in March 2007, where the number one and number two spots were women for every show. There

2522-592: Is available to approximately 67,000,000 pay television households in the United States, down from its 2011 peak of 99,000,000 households. MTV was launched on Saturday, August 1, 1981, at 12:01 a.m, under the ownership of the Warner - American Express Satellite Entertainment Company. On June 25, 1984, Warner Communications spun-off Nickelodeon , MTV into a new public corporation called MTV Networks . Warner would later acquire American Express' 50% stake

2619-505: Is used worldwide, but not everywhere existentially. The new logo was first used on MTV Films logo with the 2010 film Jackass 3D . MTV's rebranding was overseen by Popkern. On June 25, 2015, MTV International rebranded its on-air look with a new vaporwave and seapunk -inspired graphics package. It included a series of new station IDs featuring 3D renderings of objects and people, much akin to vaporwave and seapunk "aesthetics". Many have derided MTV's choice of rebranding, insisting that

2716-526: The Billboard Hot 100 chart. In the final week of March, it was in "heavy rotation", one week before the MTV debut of Jackson's " Beat It " video. Prince's " Little Red Corvette " joined both videos in heavy rotation at the end of April. At the beginning of June, " Electric Avenue " by Eddy Grant joined "Billie Jean", which was still in heavy rotation until mid-June. At the end of August, " She Works Hard for

2813-894: The Live 8 concerts, a series of concerts set in the G8 states and South Africa, on July 2, 2005. Live 8 preceded the 31st G8 summit and the 20th anniversary of Live Aid. MTV drew heavy criticism for its coverage of Live 8. The network cut to commercials, VJ commentary, or other performances during performances. Complaints surfaced on the Internet over MTV interrupting the reunion of Pink Floyd . In response, MTV president Van Toffler stated that he wanted to broadcast highlights from every venue of Live 8 on MTV and VH1, and clarified that network hosts talked over performances only in transition to commercials, informative segments or other musical performances. Toffler acknowledged that "MTV should not have placed such

2910-520: The TRL site by requesting the video hundreds of times on March 19, 2008. " Burnin' Up " has also made it to the number-one spot on TRL . Ashley Tisdale premiered " He Said She Said " on TRL and it reached the number-one spot for 16 days and was retired at 40 days in the countdown, becoming the most successful song for a Disney recording artist in the show. Aly & AJ 's videos for " Rush ", " Chemicals React " and " Potential Breakup Song " have all been on

3007-450: The 2006–2007 season, showing viral videos and allowing viewers to send feedback on a video via internet forums and webcams , along with a heavy emphasis on MTV's since discontinued Overdrive video portal. However, MTV still secretly planned to cancel the show and replace one with even more emphasis on viewer interaction, named YouRL (a homophone of URL .) Consequently, in July 2007, it

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3104-400: The 40th anniversary of the network's launch in 2021, current MTV Entertainment Group president Chris McCarthy acknowledged that "(o)ne of the bigger mistakes in the early years was not playing enough diverse music   ... but the nice thing that I've always learned at MTV is we have no problem owning our mistakes, quickly correcting them and trying to do the right thing and always follow where

3201-501: The American cable channels available in other countries, eventually gained a massive cult following , becoming one of the major factors in cable programming's rise to fame and American corporations dominating the television economy in the 1990s. In the years since its inception, the channel significantly toned down its focus on music in favor of original reality programming for teenagers and young adults. As of November 2023 , MTV

3298-627: The Backstreet Boys. In later years, Green Day , Blink-182 , My Chemical Romance , Linkin Park , Fall Out Boy and Sum 41 also were successful on the TRL chart. Hilary Duff was the first Disney Star in heavy rotation on MTV, She premiered " So Yesterday ", which peaked at number one days later, and continue to top the countdown with the videos for " Our Lips Are Sealed ", " Fly ", " Wake Up ", " Beat of My Heart " and" With Love " and her popularity

3395-559: The Disney Channel and NBC . The program aired at several times between 1984 and 1999. In 2009, Disney Channel revived the DTV concept with a new series of short-form segments called Re-Micks . Hanna-Barbera created HBTV , similar to DTV in 1985 and in 1986. MTV has edited a number of music videos to remove nudity, references to drugs, sex, violence, weapons, racism, homophobia , and/or advertising. Many music videos aired on

3492-461: The Money " by Donna Summer was in heavy rotation on the channel. Herbie Hancock's " Rockit " and Lionel Richie 's " All Night Long " were placed in heavy rotation at the end of October and the beginning of November respectively. In the final week of November, Donna Summer's " Unconditional Love " was in heavy rotation. When Jackson's elaborate video for " Thriller " was released late that year, raising

3589-459: The Police , Kiss , Culture Club , Billy Idol , Hall & Oates , Cyndi Lauper , Madonna , Lionel Richie , Ric Ocasek , John Mellencamp , Peter Wolf , Joe Elliott , Stevie Nicks , Rick Springfield , and Mick Jagger , interacting with the MTV logo on-air and encouraging viewers to call their pay television providers and request that MTV be added to their local channel lineups. Eventually,

3686-497: The all Prince theme on the channel back in the 90s. A few markets also launched music-only channels including Las Vegas' KRLR-TV (now KSNV ), which debuted in the summer of 1984 and branded as "Vusic 21". The first video played on that channel was "Video Killed the Radio Star", following in the footsteps of MTV. Shortly after TBS began Night Tracks , NBC launched a music video program called Friday Night Videos , which

3783-401: The artistic style was centered on denouncing corporate capitalism (many aesthetic pieces heavily incorporate corporate logos of the 1970s, 80s and 90s, which coincidentally include MTV's original logo) rather than being embraced by major corporations like MTV. Many have also suggested that MTV made an attempt to be relevant in the modern entertainment world with the rebrand. In addition to this,

3880-448: The audience is going." Before 1983, Michael Jackson also struggled for MTV airtime. To resolve the struggle and finally "break the color barrier", the president of CBS Records , Walter Yetnikoff , denounced MTV in a strong, profane statement, threatening to take away its right to play any of the label's music. However, Les Garland, then acquisitions head, said he decided to air Jackson's " Billie Jean " video without pressure from CBS,

3977-558: The bar for what a video could be, the network's support for it was total; subsequently, more pop and R&B videos were played on MTV. Following Jackson's and Prince's breakthroughs on MTV, Rick James did several interviews where he brushed off the accomplishment as tokenism , saying in a 1983 interview, in an episode of Mike Judge Presents: Tales from the Tour Bus on James, that "any black artist that [had] their video played on MTV should pull their [videos] off MTV." HBO also had

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4074-417: The beach house location each summer. MTV also held week-long music events that took over the presentation of the channel. Examples from the 1990s and 2000s include All Access Week , a week in the summer dedicated to live concerts and festivals; Spankin' New Music Week , a week in the fall dedicated to brand new music videos; and week-long specials that culminated in a particular live event, such as Wanna be

4171-504: The cancellation of TRL on September 15, 2008. The special three-hour finale episode, Total Finale Live , aired on November 16, 2008. Less than a decade later, TRL was revived on October 2, 2017. In 2019, the show aired Saturday mornings at 10:00 am ET as TRL Top 10 . The show was then rebranded to Fresh Out Live . Total Request Live originated from several pre-existing programs on MTV . Various viewer request shows, such as Dial MTV and MTV's Most Wanted , had aired on

4268-615: The careers they had without TRL ." Writing for Spin , Peter Gaston opined that TRL "helped keep the major labels afloat by boosting pop artists sales numbers on the Billboard charts." TRL became a "must-stop on every celebrity's promotional itinerary." Musicians themselves including Eminem and Britney Spears would sometimes fill in for the hosts. The show was also the site of in-studio performances by big artists promoting album releases. Even though late 1990s boy bands like Backstreet Boys and NSYNC released albums before TRL began in

4365-649: The channel were either censored, moved to late-night rotation, or banned entirely from the channel. In the 1980s, parent media watchdog groups such as the Parents Music Resource Center (PMRC) criticized MTV over certain music videos that were claimed to have explicit imagery of satanism . As a result, MTV developed a strict policy on refusal to air videos that may depict Satanism or anti-religious themes. This policy led MTV to ban music videos such as " Jesus Christ Pose " by Soundgarden in 1991 and " Megalomaniac " by Incubus in 2004; however,

4462-410: The channel. David Bowie also questioned MTV's lack of black artists during an on-air interview with VJ Mark Goodman in 1983. MTV's original head of talent and acquisition, Carolyn B. Baker, who was black, questioned why the definition of music had to be so narrow, as did a few others outside the network. Years later, Baker said, "The party line at MTV was that we weren't playing black music because of

4559-468: The controversial band Marilyn Manson was among the most popular rock bands on MTV during the late 1990s and early 2000s. On September 28, 2016, on an AfterBuzz TV live stream, Scout Durwood said that MTV had a " no appropriation policy " that forbid her from wearing her hair in cornrows in an episode of Mary + Jane . She said, "I wanted to cornrow my hair, and they were like, 'That's racist.'" Magyar Televízió , Hungary's public broadcaster who has

4656-526: The countdown in 2001. Shakira made her English-language pop debut with " Whenever, Wherever ", and saw regular number one spot status with the songs " Objection (Tango) ", " La Tortura " (the first only Spanish-speaking song to reach number one on the countdown), and " Hips Don't Lie ". Mandy Moore saw success on the show with her debut single's " Candy " in 1999 and " I Wanna Be with You ", but did not score her first number-one video until her 2002 single " Crush ". Jessica Simpson's younger sister Ashlee Simpson

4753-442: The countdown with "Rush" peaking at number two and "Chemicals React" peaking at number four, and "Potential Breakup Song" peaking at number five. Miley Cyrus 's " 7 Things " premiered on TRL and reached number four on the show. A PC video game called MTV Total Request Live Trivia was developed by Hypnotix and published by Take-Two Interactive , with a release on August 14, 2001. GameRankings rated it at 53.89% acclaim, with

4850-491: The early 2000s, MTV updated its on-air appearance at the beginning of every year and each summer, creating a consistent brand across all of its music-related shows. This style of channel-wide branding came to an end as MTV drastically reduced its number of music-related shows in the early to mid 2000s. Around this time, MTV introduced a static and single color digital on-screen graphic mainly grey during on-air and some color to be shown during all of its programming. Starting with

4947-805: The entire episode assisting in the tear down of the set which was a theme for the episode. At the end of the episode, Rodrigues and Fahey cooperatively added the last step in the demolition process by shutting down all the lights. Preceding this was a montage of cast and crew members saying their goodbyes by waving to the camera. Total Finale Live , a three-hour special marking the end of the show, aired on November 16, 2008. Several artists made appearances, including Ludacris , Snoop Dogg , Nelly, Beyoncé , 50 Cent , Fall Out Boy , Backstreet Boys, Justin Timberlake, Kid Rock, JC Chasez , Christina Aguilera, Travis Barker , Taylor Swift , Hilary Duff , Eminem, and Korn's Jonathan Davis . Former host Carson Daly described

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5044-456: The fall of 1998, both groups only reached their commercial peaks after their videos were seen on TRL . In 1999, the Backstreet Boys' second LP, Millennium , achieved the highest first week sales ever from an LP at the time. In 2000, when NSYNC released their second LP No Strings Attached , they topped the Backstreet Boys' first week sales and set a record for first-week album sales that would last for 15 years until Adele 's 25 surpassed

5141-567: The final episode) was " ...Baby One More Time " by Britney Spears, as the video that made number one on the countdown of the most iconic videos of all time. TRL chose the top ten most iconic videos and aired them as their final countdown. On June 25, 2014, MTV announced that they would bring back Total Request Live for a one-off special edition on July 2, presented by MTV personality Sway with recording artist Ariana Grande , who performed her single " Problem " and premiered her song " Break Free ", as well as having her hip hop knowledge tested in

5238-405: The first act with people of color to perform on MTV; their song "Rat Race" was the 58th video on the station's first broadcast day. MTV refused other black artists' videos, such as Rick James ' " Super Freak ", because they did not fit the channel's carefully selected album-oriented rock format at the time. The exclusion enraged James, who publicly advocated the addition of more black artists to

5335-458: The first landing on the Moon (with still images acquired directly from NASA ), which was a concept of Seibert's executed by Buzz Potamkin and Perpetual Motion Pictures . The ID then cut to the American flag planted on the Moon's surface changed to show the MTV logo on it, which rapidly changed into different colors and patterns several times per second as the network's original guitar-driven jingle

5432-515: The following year. From August 27, 1985 to May 20, 1986, Warner would sell 31%, and later, 69% of MTV Networks to Viacom . As MTV expanded, music videos and VJ-guided programming were no longer the centerpiece of its programming. The channel's programming has covered a wide variety of genres and formats aimed at adolescents and young adults . In addition to its original programming, MTV has also aired original and syndicated programs from Paramount-owned siblings and third-party networks. MTV

5529-726: The ground. Shortly after its launch, the Disney Channel aired a program called DTV , a play on the MTV acronym. The program used music cuts, both from past and upcoming artists. Instead of music videos, the program used clips of various vintage Disney cartoons and animated films (from Snow White and the Seven Dwarfs to The Fox and the Hound ) to go with the songs. The program aired in multiple formats, sometimes between shows, sometimes as its own program, and other times as one-off specials. The specials tended to air both on

5626-510: The headlining act. Newcomers 3LW and Dream were featured alongside Jessica Simpson, Eve and Nelly with the St. Lunatics. Simpson's final show was on August 4, 2001. City High was brought in as a replacement on August 9. The show followed the TRL format, and featured Solange Knowles as the host and emcee . TRL host Carson Daly was also featured via video screens to introduce the show. In-between acts, music videos and paid advertisements would play on

5723-474: The internet and television to countdown the top music videos of the day." Among the interactive features of TRL was the video shoutout, a 15-second video clip where fans could "appear, screen-within-screen, during the airing of a music video" screaming about their love for an artist or band. Because TRL was initially filmed in an age before social media, the show was seen as "the last pure view of...big celebrities. You were getting unadulterated ego." The show had

5820-551: The launch of MTV Classic on August 1, 2016, music video blocks have consistently aired on the network under the name Total Request Playlist . However, this is merely an automated playlist of pop, rap/hip-hop, R&B, and rock videos from the late 1990s to the 2000s. On July 30, 2017, MTV announced that the network would revive TRL . In addition to the hosts, Liza Koshy , The Dolan Twins , Eva Gutowski , Gabbie Hanna and Gigi Gorgeous and Jaymes Skendarian were correspondents. Since January 22, 2018, TRL has been shortened from

5917-486: The lives of gay, bisexual and transgender people. This was the highest in the industry and the highest percentage ever. In 2018, MTV launched a new production unit under the MTV Studios name focused on producing new versions of MTV's library shows. It was later consolidated into MTV Entertainment Studios In 1984, the channel produced its first MTV Video Music Awards show, or VMAs. The first award show, in 1984,

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6014-446: The media atmosphere after his departure from TRL in an interview with TV Guide : "MySpace was sold. Social networking took off. Technology went crazy. The whole tectonic shift of mass media. There were a lot of reasons why TRL became kind of a different show after I left. I don't necessarily think it had anything to with me leaving as much as it had to do with the changing landscape." The last music video to be played on TRL (during

6111-412: The network executives imposed a lifetime ban. Billy Idol 's music video for the song " Cradle of Love " originally had scenes from Clay's film The Adventures of Ford Fairlane when it was originally aired; scenes from the film were later excised. During the 2011 MTV Video Music Awards , Clay was in attendance where he confirmed that the channel lifted the ban. In the wake of controversy that involved

6208-437: The network since 1986. In 1997 and 1998, MTV launched two new shows that became the predecessors of TRL : MTV Live , which was hosted by Toby Amies , Carson Daly , and Ananda Lewis and featured live performances and interviews from musical artists, and Total Request , a viewer request show hosted by Daly. Total Request was more subdued than MTV Live , as Daly introduced music videos from an empty, dimly lit set. As

6305-496: The past 2000 episodes, and a special countdown of ten of the most successful videos to ever appear on the show. Justin Timberlake 's " Cry Me a River " topped the special countdown. By 2008, the only remaining hosts of TRL were Fahey and Rodrigues. Burton left TRL in 2004 after joining the cast of The WB / CW 's One Tree Hill . Quddus departed in 2006 and became host of TV One Access . Minnillo left in 2007 and resumed an acting career. In 2007, rumors began circulating that

6402-407: The premiere of the short-lived program FNMTV: Friday Night MTV in 2008, MTV started using a updated and cropped version of its original logo for the 30 years during most of its on-air programming. It became MTV's official logo on February 8, 2010, and officially debuted on its website. The channel's full text "MUSIC TELEVISION" was eliminated, with the revised and chopped down on the logo largely

6499-402: The program, Fresh Out Live , airs every Friday on MTV. TRL became "appointment after-school TV, its studio at 1515 Broadway a pop-culture fishbowl where rabid teens could catch a glimpse of their favorite stars." Debuting before social media platforms like Twitter , Instagram , and Facebook, the show is considered one "of the first truly interactive television shows, utilizing the synergy of

6596-444: The program, TRL played the ten most requested music videos of the day, as voted on by viewers via phone or online. The show generally aired Monday through Thursday for one hour, though the scheduling and length of the show fluctuated over the years. Although TRL was billed as a live show, many episodes were prerecorded. Due to declining ratings, and the larger decline of music-based television in favor of online services, MTV announced

6693-933: The punk band the Dead Kennedys , whose song "M.T.V. – Get Off the Air" was released on their 1985 album Frankenchrist , just as MTV's influence over the music industry was being solidified. MTV was also the major influence on the growth of music videos during the 1980s. During MTV's first few years, very few black artists were featured. The select few in MTV's rotation between 1981 and 1984 were Michael Jackson , Prince , Eddy Grant , Tina Turner , Donna Summer , Joan Armatrading , Musical Youth , The Specials , The Selecter , Grace Jones , John Butcher and Herbie Hancock . Mikey Craig of Culture Club , Joe Leeway of Thompson Twins and Tracy Wormworth of The Waitresses were also black. The Specials, which included black and white vocalists and musicians, were also

6790-415: The ratings-challenged music video countdown show was to be cancelled. In early 2007, an average of 373,000 viewers regularly watched the program. New York Daily News were one of the first to publish this rumor. In February 2007, MTV said the rumor was unfounded and claimed TRL would continue to air for the foreseeable future. The producers of TRL experimented with web-based viewer interaction throughout

6887-480: The rebrand was made on exactly the same day that the social media site Tumblr introduced Tumblr TV, an animated GIF viewer which featured branding inspired by MTV's original 1980s on-air look. Tumblr has been cited as a prominent location of aesthetic art, and thus many have suggested MTV and Tumblr "switched identities". The rebrand also incorporated a modified version of MTV's classic "I Want My MTV!" slogan, changed to read "I Am My MTV". Vice has suggested that

6984-774: The record in 2015. Fans numbering in the thousands stood outside TRL 's studio to see NSYNC or Backstreet Boys appear as guests, resulting in the closure of Times Square. Throughout most of 1998, 1999, and 2000, videos by the Backstreet Boys and *NSYNC would claim the top position on the countdown. Other boy bands of the era who achieved number one videos or received heavy rotation on the show included 98 Degrees , O-Town , B2K , soulDecision , and LFO . Pop singers like Britney Spears, Christina Aguilera, Mandy Moore and Jessica Simpson all made their music debuts on TRL as well. Spears, Aguilera, and Simpson would often appear as guests and their music videos would receive regular airplay. Simpson's video " Irresistible " reached number two on

7081-485: The research – but the research was based on ignorance… We were young, we were cutting-edge. We didn't have to be on the cutting edge of racism." Nevertheless, it was Baker who rejected Rick James' "Super Freak" video "because there were half-naked women in it, and it was a piece of crap. As a black woman, I did not want that representing my people as the first black video on MTV." The network's director of music programming, Buzz Brindle, told an interviewer in 2006: "MTV

7178-501: The rules of the rock business." MTV senior executive vice president Les Garland complained decades later, "The worst thing was that 'racism' bullshit   ... there were hardly any videos being made by black artists. Record companies weren't funding them. They never got charged with racism." However, critics of that defence pointed out that record companies were not funding videos for black artists because they knew they would have difficulty persuading MTV to play them. In celebrating

7275-413: The same as the original logo, but without the initialism, the bottom of the "M" being cropped and the "V" in "TV" no longer branching off. This change was most likely made to reflect MTV's more prominent focus on reality and comedy programming and less on music-related programming. However, much like the original logo, the new logo was designed to be filled in with a seemingly unlimited variety of images. It

7372-720: The show progressed and gained more momentum, it was added to the daytime programming during MTV's Summer Share in Seaside Heights, New Jersey . The show proved to be one of the most watched and most interactive in MTV history, demonstrating that it had potential to become an even larger success. In September 1998, MTV producers merged the real-time aspect of MTV Live with the fan-controlled countdown aspect of Total Request into Total Request Live . The program made its debut from MTV Studios on September 14. The show then grew to become MTV's unofficial flagship program. The original host of TRL , Carson Daly, brought popularity to

7469-594: The show. The abbreviation TRL was adopted as the official title of the show in February 1999, after Daly and Dave Holmes began using it on air regularly. In the years following, the program was rarely referred to by its original title. The show began successfully, receiving hundreds of votes for popular artists such as Hanson , Aaliyah , Blaque , TLC , Eminem , Christina Aguilera , Britney Spears , Korn , Limp Bizkit , Kid Rock , Janet Jackson , *NSYNC , and Backstreet Boys . TRL spent its first year developing

7566-541: The slogan became so ubiquitous that it made an appearance as a lyric sung by Sting on the Dire Straits song " Money for Nothing ", whose music video aired in regular rotation on MTV when it was first released in 1985 and also served as the first video played on its European arm , and became the basis of the music used in the MTV Entertainment Studios production logo . The channel has been

7663-425: The slogan change represents "the current generation's movement towards self-examination, identity politics and apparent narcissism." MTV also introduced MTV Bump, a website that allows Instagram and Vine users to submit videos to be aired during commercial breaks, as well as MTV Canvas, an online program where users submit custom IDs to also be aired during commercial breaks. On February 5, 2021, MTV began to use

7760-612: The summer of 2001, playing over 30 shows in the United States and Canada. Many dates were cancelled as an outcome of the 9/11 attacks . This was the first and only edition of the tour. MTV first positioned a concert series, featuring various acts performing in major markets throughout the U.S.. The idea was to take big names popular on the network and up and coming acts exposure to an arena-sized audience. In 1999, TLC , Backstreet Boys , Britney Spears were rumored to perform together on an MTV-sponsored tour. However, these plans were never confirmed or denied by MTV. Destiny's Child served as

7857-476: The summer, dedicating most of each summer season to broadcasting live from a beach house at different locations away from New York City, eventually leading to channel-wide branding throughout the summer in the 1990s and early 2000s such as Motel California , Summer Share , Isle of MTV , SoCal Summer , Summer in the Keys , and Shore Thing . MTV VJs would host blocks of music videos, interview artists and bands, and introduce live performances and other programs from

7954-674: The tag line, not unlike his failed 'Maypo' revamp. His associate, and Seibert mentor Dale Pon, took over the campaign, both strategically and creatively. Pon was able to get the campaign greenlit when he laughed the tears out of the spots. From then on–with the exception of the closely logos on the first round of commercials–Pon was the primary creative force. All the commercials were produced by Buzz Potamkin and his new company Buzzco Productions, directed first by Thomas Schlamme and Alan Goodman and eventually by Candy Kugel. The campaign featured popular artists and celebrities, including Pete Townshend , Pat Benatar , Adam Ant , David Bowie ,

8051-488: The time, the logo was constantly branded with different colors, patterns and images on a variety of station IDs. Examples include 1988's ID "Adam And Eve", where the "M" is an apple and the snake is the "TV". And for 1984's ID "Art History", the logo is shown in different art styles. The only constant aspects of MTV's logo at the time were its general shape and proportions, with everything else being dynamic. MTV launched on August 1, 1981, with an extended network ID featuring

8148-565: The video screens. The tour initially was set for nearly 50 shows in the U.S. and Canada. After the 9/11 attacks, several dates were cancelled as a response to security risks for flying. Thus, the last show of the tour was in Denver, Colorado. A special show was planned to honor the victims of the 9/11 attacks, and one of the cancelled shows in Honolulu was reversed. The special show featured Forté and DisGuyz as opening acts and Destiny's Child as

8245-500: Was " Dirrty " by Christina Aguilera. Also throughout 2002, original host Daly was gradually seen less often, as he had begun his own late-night talk show Last Call with Carson Daly on NBC . The show had near-daily segments from MTV News correspondents reporting on the latest in national or entertainment and music news from inside the studio. In 2003, the next generation of TRL was ushered in as Carson Daly officially stepped down as host to focus on his own talk show, which premiered

8342-498: Was a determining factor for another Disney stars on TRL. Vanessa Hudgens premiered " Come Back to Me ", which peaked at number three, and " Say OK ", which only went to number ten. The Jonas Brothers premiered their songs " Hold On " and " SOS " on the show; "SOS" made it on the countdown peaking at number six. " When You Look Me in the Eyes " was on the charts for several weeks before peaking at number one, after fans crushed and flooded

8439-499: Was completed in time for the 2021 MTV Video Music Awards. The channel's iconic "I Want My MTV!" advertising campaign was launched in 1982. It was first developed by George Lois and was based on a cereal commercial from the 1950s with the slogan " I Want My Maypo !" that Lois adapted unsuccessfully from the original created by animator John Hubley . Lois's first pitch to the network was roundly rejected when Lois insisted that rock stars like Mick Jagger should be crying when they said

8536-487: Was considered network television's answer to MTV. Later renamed simply Friday Night , the program ran from 1983 to 2002. ABC's contribution to the music video program genre in 1984, ABC Rocks , was far less successful, lasting only a year. TBS founder Ted Turner started the Cable Music Channel in 1984, designed to play a broader mix of music videos than MTV's rock format allowed. But after one month as

8633-419: Was designed in 1981 by Manhattan Design (a collective formed by Frank Olinsky, Pat Gorman and Patty Rogoff) under the guidance of original creative director Fred Seibert . The block letter "M" was sketched by Rogoff, with the scribbled word "TV" spraypainted by Olinksky. The primary variant of MTV's logo at the time had the "M" in yellow and the "TV" in red. However, unlike most television networks' logos at

8730-464: Was likened to the millennial generation's version of American Bandstand or Soul Train , averaging 853,000 viewers in 1999 according to Nielsen. TRL is widely viewed as the show that launched the careers of many artists from the late 1990s and early 2000s. MTV News correspondent John Norris said, "It's an interesting debate whether NSYNC, Backstreet Boys, Britney [Spears], Christina [Aguilera], Jessica [Simpson] and Good Charlotte would have had

8827-414: Was no other month in the history of TRL where every show had a woman at the top spot. Although best known for featuring pop acts, TRL regularly featured videos and performances from rock bands in genres such as nu metal , pop punk and emo pop . The nu metal/rap metal bands Korn and Limp Bizkit were particularly popular on the program in the late 1990s, and often shared airtime with Britney Spears and

8924-401: Was originally designed to be a rock music channel. It was difficult for MTV to find African American artists whose music fit the channel's format that leaned toward rock at the outset." Writers Craig Marks and Rob Tannenbaum noted that the channel "aired videos by plenty of white artists who didn't play rock." Andrew Goodwin later wrote: "[MTV] denied racism, on the grounds that it merely followed

9021-530: Was played for the first time. After MTV's launch, the "Moon landing" ID was edited to show only its ending, and was shown at the top of every hour until early 1986, when the ID was scrapped in light of the Space Shuttle Challenger disaster . The ID ran "more than 75,000 times each year (48 times each day), at the top and bottom of every hour every day" according to Seibert. From the late 1990s to

9118-546: Was punctuated by a live performance by Madonna of " Like a Virgin ". The statuettes that are handed out at the Video Music Awards are of the MTV moonman, the channel's original image from its first broadcast in 1981. As of 2012 , the Video Music Awards were MTV's most watched annual event. MTV began its annual Spring Break coverage in 1986, setting up temporary operations in Daytona Beach, Florida , for

9215-409: Was reported that YouRL was not received well by test audiences and the concept was abandoned. Total Request Live proceeded with a new season as usual on September 4, marking the tenth season of the show. On September 15, 2008, it was announced that TRL would end. The final regular weekday episode aired on November 13, 2008, with guest Seth Green and The All-American Rejects . The Rejects spent

9312-665: Was simulcast on MTV's website, app, Facebook and YouTube pages, and ElectThis.com. It was hosted by Nessa and featured performances by Ty Dolla $ ign from his politically motivated mixtape Campaign . Kendall Jenner appeared in Times Square on behalf of Rock the Vote , and Ana Marie Cox and Jamil Smith from MTV News appeared on-air for segments. There were other appearances by Joss Whedon , Camila Cabello , Vic Mensa , Natalia Dyer , and Mack Wilds . Stories of millennials who have been activists were spotlighted. Following

9409-419: Was that black artists that MTV initially ignored received airplay. The program ran until the end of May 1992. Playboy TV launched their own music video program called "Playboy's Hot Rocks" that premiered on July 15, 1983 featuring uncensored versions of music videos that were shown in nightclubs by artists from Duran Duran and Mötley Crüe to Nine Inch Nails and 2Pac. At times, they would do a certain theme like

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