86-595: The Toyota Publica ( Japanese: トヨタ・パブリカ , Toyota Paburika ) is a small car manufactured by the Japanese company Toyota from 1961 until 1978. Conceived as a family car to fulfill the requirements of the Japanese Government's "national car concept", it was the smallest Toyota car during that period and was superseded in that role by the Toyota Starlet , which itself started out as a version of
172-900: A 2.8% stake in Panasonic , as well as stakes in vehicle manufacturing joint-ventures in China ( FAW Toyota and GAC Toyota ), the Czech Republic ( TPCA ), India ( Toyota Kirloskar ) and the United States ( MTMUS ). Toyota is listed on the London Stock Exchange , Nagoya Stock Exchange , New York Stock Exchange and on the Tokyo Stock Exchange , where its stock is a component of the Nikkei 225 and TOPIX Core30 indices. In 1924, Sakichi Toyoda invented
258-603: A cargo area of 185 cm (73 in) rather than 155 cm (61 in). The Timangi could no longer benefit from a variety of tax breaks for commercial vehicles and sales ended immediately, after 18 months and about 2,000 cars sold. The Toyota 1000 sedans and wagons were replaced by the P60 Starlet in 1978 but the Toyota 1000 pick-up continued to be sold next to the Starlet sedans and wagons. The Toyota 1000 range included
344-475: A class below the Crown and Century and offered hardtop coupes and sedans. The Supra , Mark II , Cresta and Chaser offered several trim packages with different engine displacements to provide buyers with annual road tax advantages. At the same time, sports cars like Celica , Corolla Levin and Sprinter Trueno sold very well. Efforts to open a Toyota assembly plant in the United States started in 1980, with
430-524: A drop in production and exports. Severe flooding during the 2011 monsoon season in Thailand affected Japanese automakers that had chosen Thailand as a production base. Toyota is estimated to have lost production of 150,000 units to the tsunami and production of 240,000 units to the floods. On February 10, 2014, it was announced that Toyota would cease manufacturing vehicles and engines in Australia by
516-563: A five-speed transmission became available in the P50, the first Publica to be thus equipped. The facelifted sedan continued in production until February 1978, when it was replaced by the KP60, marketed as the Toyota Starlet . The Van (sometimes referred to as a Utility Wagon by Toyota) was built until June 1979, while the Publica pickup was not withdrawn until August 1988. Later pickups were fitted with
602-717: A heated rear window and even a radio. In some European markets such as Switzerland and the Netherlands, it was marketed with the additional name "Copain". In Belgium it was sold as the "Toyota Osaka" for a while. Beginning in March 1976 the pickup version was sold in Finland as the Toyota Timangi. Popular with youth, it was so successful that the Finnish government rewrote the requirements for pickup trucks, which now required
688-785: A joint venture with local partner Astra International in 1971, and conducted significant retooling at the PT Gaya Motor assembly plant. The plant began assembling various models, including the Toyota Corona, Toyota Land Cruiser, large trucks, and the Toyota Corolla, with production surpassing 10,000 vehicles by 1973. For both countries, Toyota developed a basic utility vehicle (BUV) with the local partners to meet local needs and support technology transfers, in response to domestic production policies in Asia. The first prototype of
774-407: A level road, but also notably the requirement that the car would not break down or require significant repairs for at least 100,000 kilometres (62,000 mi). Although Eiji Toyoda was initially keen to take advantage of the, at that time innovative, FF concept (front-mounted engine with front-wheel drive ), it proved technically too complicated for Toyota engineers to be able to complete within
860-597: A long-standing partnership between Toyota and the two companies. After the successes of the 1970s, and the threats of import restrictions, Toyota started making additional investments in the North American market in the 1980s. In 1981, Japan agreed to voluntary export restraints , which limited the number of vehicles the nation would send to the United States each year, leading Toyota to establish assembly plants in North America. The U.S. government also closed
946-688: A production facility in Brazil, the company's first outside of Japan. Toyota entered the United States market in 1958, attempting to sell the Toyopet Crown. The company faced problems almost immediately. The company had to confront for the first time how its name sounded to native speakers of the English language; namely, "Toyota" has the English word " toy " in its first syllable. Toyota Motor Sales, USA 's first sales administrator James F. McGraw bluntly told his new Japanese supervisors after joining
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#17327721868451032-455: A seat on the board of directors in 2000. Akio's promotion by the board marked the return of a member of the Toyoda family to the top leadership role for the first time since 1999. In 2011, Toyota, along with large parts of the Japanese automotive industry , suffered from a series of natural disasters. The 2011 Tōhoku earthquake and tsunami led to a severe disruption of the supplier base and
1118-684: A single company, with all their manufacturing facilities and assets renamed as Toyota Motor East Japan , Inc. After the merger of the three former companies, the corporate headquarters was established at the former Central Motors site in Miyagi. There were just over 1,500 employees at the Central Motors location. At closing, Central Motors operated the following facilities: Central Motors mainly manufactured vehicles meant for export to Europe or North America. Special vehicles such as police, fire department vehicles as well as campers were produced by
1204-549: A small engine would provide insufficient power on the highways, and increased the planned displacement to 700 cc. The resulting engine was an air-cooled 697 cc ohv 2-cylinder boxer which produced 28 PS (21 kW), and was known internally as the Toyota U engine . The tax incentives did not materialize; the displacement did qualify in the lowest annual road tax bracket, thus helping sales. In 1966 Toyota began to acquire kei car manufacturer Daihatsu. The new car
1290-410: A two-door sedan, a three-door wagon, and a two-door coupe utility (pickup). In South Africa, the Toyota 1000 range also included a pick-up with the 1,166 cc 3K engine. Toyota Toyota Motor Corporation ( Japanese : トヨタ自動車株式会社 , Hepburn : Toyota Jidōsha kabushikigaisha , IPA: [toꜜjota] , English: / t ɔɪ ˈ j oʊ t ə / , commonly known as simply Toyota )
1376-524: A vehicle. At the same time, the Japanese government heavily invested in improving road infrastructure. To take advantage of the moment, Toyota and other automakers started offering affordable economy cars like the Toyota Corolla , which became the world's all-time best-selling automobile . Toyota also found success in the United States in 1965 with the Toyota Corona compact car, which
1462-488: A white Corolla, rolled off the line at NUMMI on October 7, 1986. Toyota received its first Japanese Quality Control Award at the start of the 1980s and began participating in a wide variety of motorsports . Conservative Toyota held on to rear-wheel-drive designs for longer than most; while a clear first in overall production they were only third in production of front-wheel-drive cars in 1983, behind Nissan and Honda. In part due to this, Nissan's Sunny managed to squeeze by
1548-501: Is a Japanese multinational automotive manufacturer headquartered in Toyota City, Aichi , Japan . It was founded by Kiichiro Toyoda and incorporated on August 28, 1937. Toyota is the largest automobile manufacturer in the world, producing about 10 million vehicles per year. The company was founded as a spinoff of Toyota Industries , a machine maker started by Sakichi Toyoda , Kiichiro's father. Both companies are now part of
1634-782: The T100 (and later the Tundra ), several lines of SUVs, a sport version of the Camry , known as the Camry Solara . They would also launch newer iterations of their sports cars, namely the MR2 , Celica , and Supra during this era. In Japan, Toyota continued to cater to the growing demand for mid-level luxury cars and offered several conventional and pillared hardtops sedans at its Japanese dealership network. The Soarer , Mark II , Cresta , Chaser , Corona EXiV , and Carina ED found many buyers. At
1720-636: The Tiara . After Kiichiro's death, his cousin Eiji Toyoda led the company for the two decades. Eiji helped establish the company's first plant independent from the Loom Works plant. At the start of the 1960s, the Japanese economy was booming, a period that came to be known as the Japanese economic miracle . As the economy grew, so did the income of everyday people, who now could afford to purchase
1806-610: The Toyota Group , one of the largest conglomerates in the world. While still a department of Toyota Industries, the company developed its first product, the Type A engine , in 1934 and its first passenger car in 1936, the Toyota AA . After World War II , Toyota benefited from Japan's alliance with the United States to learn from American automakers and other companies, which gave rise to The Toyota Way (a management philosophy) and
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#17327721868451892-874: The Toyota Mirai , a technology that is much costlier and has fallen far behind electric batteries in terms of adoption. As of 2024 , the Toyota Motor Corporation produces vehicles under four brands: Daihatsu , Hino , Lexus and the namesake Toyota. The company also holds a 20% stake in Subaru Corporation , a 5.1% stake in Mazda , a 4.9% stake in Suzuki , a 4.6% stake in Isuzu , a 3.8% stake in Yamaha Motor Corporation , and
1978-583: The Toyota Production System (a lean manufacturing practice) that transformed the small company into a leader in the industry and was the subject of many academic studies. In the 1960s, Toyota took advantage of the rapidly growing Japanese economy to sell cars to a growing middle-class, leading to the development of the Toyota Corolla , which became the world's all-time best-selling automobile . The booming economy also funded an international expansion that allowed Toyota to grow into one of
2064-580: The "l" and "r" consonants in Japanese the name can be sometimes misinterpreted as paprika . The name is transliterated as "パブリカ" in Katakana , literally paburika . The new car was given the internal designation of "UP10" and the market name of "Publica" and was sold through a new dealer network, separate from the previous "Toyota" and "Toyopet" dealerships, called Toyota Publica Store (later renamed as Toyota Corolla Store ). Sales began in June 1961, with
2150-553: The 1.2 was made available after the January 1972 facelift. The situation in the Japanese market changed, as demand developed rapidly, partially fuelled by the post-WWII baby boomers coming of age and gaining their driver's licenses. Having the Corolla firmly established as the family car offering, Toyota did not market the Publica as the "popular car" anymore, but rather as an entry-level vehicle for first-time young buyers. Many of
2236-413: The 25% " chicken tax " on imported light trucks. By importing the truck as an incomplete chassis cab (the truck without a bed), the vehicle only faced a 4% tariff. Once in the United States, Atlas would build the truck beds and attach them to the trucks. The partnership was successful and two years later, Toyota purchased Atlas. In Southeast Asia, Toyota made efforts to establish domestic production in
2322-752: The BUV was completed in January 1975. The BUV was launched as the Toyota Tamaraw in the Philippines in December 1976, and as the Toyota Kijang in June 1977. The vehicle was well received in both countries. The energy crisis of the 1970s was a major turning point in the American auto industry. Before the crisis, large and heavy vehicles with powerful but inefficient engines were common. But in
2408-579: The Camry sedan, Camry hybrid, Prius and the RAV4 during the launching event at the Grand Hyatt Seoul. Between 2009 and 2011, Toyota conducted recalls of millions of vehicles after reports that several drivers experienced unintended acceleration . The recalls were to prevent a front driver's side floor mat from sliding into the foot pedal well, causing the pedals to become trapped and to correct
2494-544: The Corolla in numbers built that year. Before the decade was out, Toyota introduced Lexus , a new division that was formed to market and service luxury vehicles in international markets. Prior to the debut of Lexus, Toyota's two existing flagship models, the Crown and Century , both catered exclusively for the Japanese market and had little global appeal that could compete with international luxury brands such as Mercedes-Benz , BMW and Jaguar . The company had been developing
2580-534: The Crown went on sale in August 1955. The car was met with positive reviews from around the world. After the introduction of the Crown, Toyota began aggressively expanding into the export market; the company entered Saudi Arabia for the first time in 1955 with Land Cruisers, following an agreement reached with Abdul Latif Jameel (founder of his company of the same name ); Toyota also brought Land Cruisers into neighboring Yemen in 1956. In 1958, Toyota established
2666-651: The KP30 Publica was given new front and rear fascias and a new "semi-fastback" style. The U-engine model was dropped at this time, as the boxer unit could not clear emission standards anymore. 1973 saw the introduction of the Toyota Publica Starlet (designation KP40), a coupé version of the facelifted Publica. The last new version of the sedan was the KP50, a sedan version which featured the de-smogged 3K-U engine with 64 PS (47 kW). In June 1976
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2752-414: The Philippines and Indonesia in early 1970s. In the Philippines, it partnered with local company Delta Motor Corporation . Toyota assisted Delta Motor with capital procurement and technology transfers. In 1973, Delta Motor commenced operations at a new plant, beginning local production of engine blocks for the Toyota Corona 12R engine and other parts. In Indonesia, Toyota established Toyota Astra Motor as
2838-516: The Prius. In 2001, Toyota acquired its long time partner, truck and bus manufacturer Hino Motors . In 2002, Toyota entered Formula One competition and established a manufacturing joint venture in France with French automakers Citroën and Peugeot . A youth-oriented marque for North America, Scion , was introduced in 2003. Toyota ranked eighth on Forbes 2000 list of the world's leading companies for
2924-541: The Publica. It was available as a 2-door vehicle only, but in a selection of body styles , ranging from the base sedan through a station wagon , convertible , coupé and even a coupe utility (pickup), which outlived the other models by a decade, and spawned other models, such as the Toyota Sports 800 and the Toyota MiniAce . The origins of the Publica can be traced to the " national car " concept of
3010-572: The Soviet Union and the U.S., who had been allies in World War II. U.S. priorities shifted (the " Reverse Course ") from punishing and reforming Japan to ensuring internal political stability, rebuilding the economy, and, to an extent, remilitarizing Japan. Under these new policies, in 1949, Japanese automakers were allowed to resume passenger car production, but at the same time, a new economic stabilization program to control inflation plunged
3096-525: The Toyoda Model G Automatic loom . The principle of jidoka , which means the machine stops itself when a problem occurs, became later a part of the Toyota Production System . Looms were built on a small production line . In 1929, the patent for the automatic loom was sold to the British company Platt Brothers , generating the starting capital for automobile development. Under the direction of
3182-495: The Toyota Motor Company Ltd. Kiichiro's brother-in-law Rizaburo Toyoda was appointed the firm's first president, with Kiichiro as vice-president. Toyota Automatic Loom Works formally transferred automobile manufacturing to the new entity on September 29. The Japanese government supported the company by preventing foreign competitors Ford and General Motors from importing automobiles into Japan. At
3268-544: The Toyota Production System. For Toyota, the factory gave the company its first manufacturing base in North America allowing it to avoid any future tariffs on imported vehicles and saw GM as a partner who could show them how to navigate the American labor environment. The plant would be led by Tatsuro Toyoda , the younger brother of company president Shoichiro Toyoda. The first Toyota assembled in America,
3354-475: The United States government over accusations that it had intentionally hid information about safety defects and had made deceptive statements to protect its brand image. Amid the unintended acceleration scandal, Katsuaki Watanabe stepped down as company president. He was replaced by Akio Toyoda , grandson of company founder Kiichiro Toyoda, on June 23, 2009. Akio had been with Toyota since 1984, working jobs in production, marketing and product development, and took
3440-428: The allotted time, so the decision was made to switch to more conventional FR layout . The Publica was inspired by the successful Citroën 2CV which also used a 2-cylinder, air-cooled, horizontally opposed engine, with front-wheel drive. In spite of the fact that the government sources announced that significant tax breaks would be made for cars with engine displacements of less than 500 cc , Toyota decided that such
3526-555: The automotive industry into a serious shortage of funds, while many truck owners defaulted on their loans. Ultimately, the Bank of Japan , the central bank of the country, bailed out the company, with demands that the company institute reforms. As the 1950s began, Toyota emerged from its financial crisis a smaller company, closing factories and laying off workers. Meanwhile, the Korean War broke out, and being located so close to
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3612-408: The basic price of ¥389,000 . Initially, the car was very basic, lacking even such basic options like a radio or even a heater. This limited its appeal to the consumers, who perceived the automobile as an aspirational good and expected it to exude a more luxurious impression. The now defunct Central Motors produced the Publica convertible from October 1963. In 1962, a two-door " light van " version
3698-478: The battlefront, the U.S. Army placed an order for 1,000 trucks from Toyota. The order helped to rapidly improve the struggling company's business performance. In 1950, company executives, including Kiichiro's cousin Eiji Toyoda , took a trip to the United States where they trained at the Ford Motor Company and observed the operations of dozens of U.S. manufacturers. The knowledge they gained during
3784-457: The brand and vehicles in secret since August 1983, at a cost of over US$ 1 billion. The LS 400 flagship full-size sedan debuted in 1989 to strong sales, and was largely responsible for the successful launch of the Lexus marque. In the 1990s, Toyota began to branch out from producing mostly compact cars by adding many larger and more luxurious vehicles to its lineup, including a full-sized pickup,
3870-607: The cheapest domestic market versions, the cornerstone of the lineup was now the new K-series four-cylinder, water-cooled 993 cc engine (designated 2K) with 58 PS (43 kW), a lower-displacement version of the 1,077 cc engine used in the contemporary Toyota Corolla . The Publica 800 has 40 PS (29 kW) and a top speed of only 120 km/h (75 mph), while the 1100 SL could reach 155 km/h (96 mph). The 800 and 1000 were available with Standard or Deluxe equipment, both in Sedan and Van bodystyles. The Van
3956-608: The commercial iterations of the Publica were built by Hino Motors at their Hamura plant, beginning in 1970. Daihatsu also built Publicas, starting in September 1969. In 1969, the Publica dealerships were renamed "Toyota Corolla" dealerships. As Toyota had just started its relationship with Daihatsu in 1969, the latter launched the Daihatsu Consorte , which was essentially a mildly restyled P30 Publica. It was, however, powered by Daihatsu's own 1.0-litre "FE" engine for
4042-597: The company and moved the production from Kamata to Sagamihara which would later also become the headquarters base. The company opened various facilities for auto parts production. A new assembly plant and headquarters were built in Ohira, Miyagi . The new facility started production in January 2011 and the Sagamihara plant was closed later that year. On 1 July 2012, three Toyota subcontractors (Central Motors, Toyota Motors Tohoku and Kanto Auto Works ) were combined into
4128-467: The company in 1959: "'Toy' sounds like a toy and toys break". The Crown was a flop in the U.S. market, with buyers finding it overpriced and underpowered (because it was designed for endurance on the bad roads of Japan, not high-speed performance on the good roads of America). In response, exports of the Crown to the United States were suspended in the early 1960s in favor of the Land Cruiser and
4214-546: The company proposing a joint-venture with the Ford Motor Company . Those talks broke down in July 1981. Eventually in 1984, the company struck a deal with General Motors (GM) to establish a joint-venture vehicle manufacturing plant called NUMMI (New United Motor Manufacturing, Inc.) in Fremont, California . GM saw the joint venture as a way to get access to a quality small car and an opportunity to learn about The Toyota Way and
4300-417: The company ran a public competition to design a new logo. Of 27,000 entries, the winning entry was the three Japanese katakana letters for "Toyoda" in a circle. However, Rizaburo Toyoda , who had married into the family and was not born with that name, preferred "Toyota" ( トヨタ ) because it took eight brush strokes (a lucky number) to write in Japanese, was visually simpler (leaving off the diacritic at
4386-486: The company their father had founded. In 1992, Shoichiro Toyoda would shift to become chairman, allowing his brother Tatsuro to become president, a job he held until his retirement in 1995. Shoichiro would step down as chairman in 1999. Both would retain honorary advisory roles in the company. Hiroshi Okuda would lead the company as president from 1995 until 1999 when he became chairman and the President's office would be filled by Fujio Cho . In August 2000, exports began of
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#17327721868454472-404: The company to 33.4 percent, giving Toyota the ability to veto shareholder resolutions at the annual meeting. In 1998, Toyota increased its holding in the company to 51.2 percent, becoming the majority shareholder. On September 29, 1999, the company decided to list itself on the New York and London Stock Exchanges . The later half of the 1990s would also see the Toyoda brothers step back from
4558-477: The company's first truck, the G1 , was completed on August 25, 1935, and debuted on November 21 in Tokyo, becoming the company's first production model. Modeled on a period Ford truck, the G1 sold for ¥2,900, ¥200 cheaper than the Ford truck. A total of 379 G1 trucks were ultimately produced. In April 1936, Toyoda's first passenger car, the Model AA , was completed. The sales price was ¥3,350, ¥400 cheaper than Ford or GM cars. The company's plant at Kariya
4644-508: The design and manufacturing of auto bodies, which were then mounted on truck frames made by Toyota. The project was a major test for Toyota, who would need to build bodies and develop a new chassis that would be comfortable, but still stand up to the muddy, slow, unpaved roads common in Japan at the time. The project had been championed for many years by founder Kiichiro Toyoda, who died suddenly on March 27, 1952. The first prototypes were completed in June 1953 and began extensive testing, before
4730-456: The desmogged 1,166 cc 3K-HJ (from November 1975) and then the 1,290 cc 4K-J engines (from June 1979), although export versions retained the 1-litre 2K engine. The pickup also received a five-speed gearbox from August 1985. The P30 Publica with the 993 cc 2K engine was known as the Toyota 1000 in most markets outside Japan. With a DIN rating, the engine had 45 PS (33 kW) in export trim. The Toyota 1000 continued to be
4816-601: The end of 2017. The decision was based on the unfavourable Australian dollar making exports not viable, the high cost of local manufacture, and the high amount of competition in a relatively small local market. The company planned to consolidate its corporate functions in Melbourne by the end of 2017, and retain its Altona plant for other functions. The workforce is expected to be reduced from 3,900 to 1,300. Both Ford Motor Company and General Motors ( Holden ) followed suit, ending Australian production in 2016 and 2017 respectively. The automaker narrowly topped global sales for
4902-434: The end), and with a voiceless consonant instead of a voiced one (voiced consonants are considered to have a "murky" or "muddy" sound compared to voiceless consonants, which are "clear"). Since toyoda literally means "fertile rice paddies", changing the name also prevented the company from being associated with old-fashioned farming. The newly formed word was trademarked and the company began trading on August 28, 1937, as
4988-462: The first half of 2014, selling 5.1 million vehicles in the six months ending June 30, 2014, an increase of 3.8% on the same period the previous year. Volkswagen AG , which recorded sales of 5.07 million vehicles, was close behind. Central Motors Central Motor Co., Ltd. was a Japanese manufacturer of cars within the Toyota Group . It was founded on 4 September 1950 by Ryuichi Tomiya. The company operated five plants, all located in Japan. It
5074-479: The founder's son, Kiichiro Toyoda , Toyoda Automatic Loom Works established an Automobile Division on September 1, 1933, and formally declared its intention to begin manufacturing automobiles on January 29, 1934. A prototype Toyota Type A engine was completed on September 25, 1934, with the company's first prototype sedan, the A1 , completed the following May. As Kiichiro had limited experience with automobile production, he initially focused on truck production;
5160-420: The largest automakers in the world, the largest company in Japan and the ninth-largest company in the world by revenue , as of December 2020 . Toyota was the world's first automobile manufacturer to produce more than 10 million vehicles per year, a record set in 2012, when it also reported the production of its 200 millionth vehicle. By September 2023, total production reached 300 million vehicles. Toyota
5246-630: The loophole that allowed Toyota to pay lower taxes by building truck beds in America. Also in 1981, Eiji Toyoda stepped down as president and assumed the title of chairman. He was succeeded as president by Shoichiro Toyoda , the son of the company's founder. Within months, Shoichiro started to merge Toyota's sales and production organizations, and in 1982 the combined companies became the Toyota Motor Corporation. The two groups were described as "oil and water" and it took years of leadership from Shoichiro to successfully combine them into one organization. In Japan, Toyota offered mid-level luxury cars that were
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#17327721868455332-425: The lower models, which had already seen service in the previous Daihatsu model, the Compagno . The equivalent wagon/van version was not available for Daihatsu. October 1970 saw minor changes to the range, including a new instrument panel, and a new High Deluxe version featuring the single-carburetor version of the 1.2 L engine and front disc brakes . A more substantial facelift took place in January 1972, when
5418-436: The only offering smaller than the Corolla in most export markets even after the Publica replacement (the P40 Toyota Starlet ) was introduced for Japan in 1973. Branded as the Toyota 1000, the car was launched on the West German market, at the time Europe's largest national auto-market, in the fourth quarter of 1974. It had an unusually lavish list of included features that included radial tyres, front headrests, tinted windows,
5504-399: The onset of World War II , Toyota almost exclusively produced standard-sized trucks for the Japanese Army, which paid one-fifth of the price in advance and the remainder in cash upon delivery. Japan was heavily damaged in World War II and Toyota's plants, which were used for the war effort, were not spared. On August 14, 1945, one day before the surrender of Japan , Toyota's Koromo Plant
5590-507: The other in Blue Springs, Mississippi, USA. The company was number one in global automobile sales for the first quarter of 2008. Toyota was hit by the global financial crisis of 2008 as it was forced in December 2008 to forecast its first annual loss in 70 years. In January 2009, it announced the closure of all of its Japanese plants for 11 days to reduce output and stocks of unsold vehicles. In October 2009, Toyota announced that they were establishing an office in South Korea and launched
5676-423: The popularity of the Corolla won out over the Publica as an affordable, small car. In 1966, Toyota also launched the Toyota MiniAce cab over van, based on the UB20 Publica. In March 1968 the production of the Publica Van version was moved to Hino Motors , after that company was taken over by Toyota. 1968 also saw the launch of Publica Super version, which came with the engine of the Sports 800. The P20 Publica
5762-405: The possible mechanical sticking of the accelerator pedal . At least 37 were killed in crashes allegedly related to unintended acceleration, approximately 9 million cars and trucks were recalled, Toyota was sued for personal injuries and wrongful deaths, paid US$ 1 billion to settle a class action lawsuit to compensate owners for lost resale value, and paid a US$ 1.2 billion criminal penalty to
5848-444: The powerful Japanese Ministry of International Trade and Industry (MITI), which was announced in 1955. The concept stipulated for a vehicle fulfilling several requirements, like maximum speed over 100 km/h (62 mph), weight below 400 kg (882 lb), fuel consumption not exceeding 30 km/L (3.3 L/100 km; 85 mpg ‑imp ; 71 mpg ‑US ) at the average speed of 60 km/h (37 mph) on
5934-433: The same time, sports cars like the Supra , Celica , MR2 , Corolla Levin , Sprinter Trueno , and even the subcompact Starlet GT reflected a time of prosperity. December 1997 saw the introduction of the first-generation Toyota Prius , the first mass-produced gasoline-electric hybrid car. The vehicle would be produced exclusively for the Japanese market for the first two years. With a major presence in Europe, due to
6020-471: The slight opening of the Japanese auto market to foreign companies. In an effort to strengthen Japan's auto industry ahead of the market opening, Toyota purchased stakes in other Japanese automakers. That included a stake in Hino Motors , a manufacturer of large commercial trucks, buses and diesel engines, along with a 16.8 percent stake in Daihatsu , a manufacturer of kei cars , the smallest highway-legal passenger vehicles sold in Japan. That began what became
6106-499: The success of Toyota Team Europe in motorsport, the corporation decided to set up Toyota Motor Europe Marketing and Engineering, TMME , to help market vehicles in the continent. Two years later, Toyota set up a base in the United Kingdom, TMUK , as the company's cars had become very popular among British drivers. Bases in Indiana , Virginia , and Tianjin were also set up. Toyota also increased its ownership of Daihatsu during this period. In 1995, Toyota increased its shareholding in
6192-466: The trip, along with what the company learned making looms, gave rise to The Toyota Way (a management philosophy) and the Toyota Production System (a lean manufacturing practice) that transformed the company into a leader in the manufacturing industry. Toyota started developing its first full-fledged passenger car, the Toyopet Crown , in 1952. Prior to the Crown, Toyota had been outsourcing
6278-520: The wagon version. In November 1964, it was introduced in Canada as one of the first two Toyota models available in the country, the other being the S40 Crown . In 1966, Toyota launched the revised Publica range, designated UP20 next to the all-new Toyota Corolla E10 . The engine displacement was increased from 697 cc to 790 cc, and claimed power output from 35 PS to 36 PS (the engine
6364-714: The year 2005. Also in 2005, Fujio Cho would shift to become chairman of Toyota and would be replaced as president by Katsuaki Watanabe . In 2007, Toyota released an update of its full-sized truck, the Tundra, produced in two American factories, one in Texas and one in Indiana. Motor Trend named the 2007 Toyota Camry "Car of the Year" for 2007. It also began the construction of two new factories, one in Woodstock, Ontario, Canada, and
6450-416: The years after, consumers started demanding high-quality and fuel-efficient small cars. Domestic automakers, in the midst of their malaise era , struggled to build these cars profitably, but foreign automakers like Toyota were well positioned. This, along with growing anti-Japanese sentiment , prompted the U.S. Congress to consider import restrictions to protect the domestic auto industry. The 1960s also saw
6536-463: Was added, essentially a station wagon but classified as a commercial vehicle in Japan. A derivative model, Toyota Sports 800 (marketed initially as "Publica Sport") debuted at the 1962 Tokyo Motor Show . In 1963 Toyota added a new Deluxe trim level, denoted internally as "type UP10D", which featured such "luxuries" as reclining seats, a heater, radio, as well as some chrome decors (the original model
6622-458: Was bombed by the Allied forces . After the surrender, the U.S.-led occupying forces banned passenger car production in Japan. However, automakers like Toyota were allowed to begin building trucks for civilian use, in an effort to rebuild the nation's infrastructure. The U.S. military also contracted with Toyota to repair its vehicles. By 1947, there was an emerging global Cold War between
6708-463: Was completed in May. In July, the company filled its first export order, with four G1 trucks exported to northeastern China. On September 19, 1936, the Japanese imperial government officially designated Toyota Automatic Loom Works as an automotive manufacturer. Vehicles were originally sold under the name "Toyoda" (トヨダ), from the family name of the company's founder, Kiichirō Toyoda . In September 1936,
6794-477: Was given a two-door sedan body, which was intended to accommodate four people and a significant amount of luggage in the trunk , thus fulfilling the projected expectations of the customers. The car had a double wishbone suspension in the front and semi-elliptical leaf springs in the rear. The name "Publica" was chosen with reference to the English phrase "public car", referring to the car's intended attainability and popularity. Due to lack of distinction between
6880-576: Was now called 2U ) while the convertible received the 45 PS (33 kW) twin carburetor engine from the Sports 800. Since October that year, the dealers were operating under the "Toyota Publica" (rather than just "Publica") brand, and the base price was reduced to ¥359,000 for 1967 - as the US dollar stood at about ¥360 at that time, Toyota marketed the Publica as the "1000 dollar car". The Publica dealerships were later renamed "Toyota Corolla Store" after
6966-475: Was now called Standard ). With the appearance of the Deluxe, demand finally picked up, and when the convertible model was added the same year, sales of the Publica finally reached the target level of 3000–4000 monthly. In February 1964, a coupe utility (pickup) model joined the lineup, and in September the engine got a power boost to 32 PS (24 kW), while the Deluxe trim level was also made available for
7052-666: Was one of the biggest export vehicle manufacturers of the concern. In July 2012 it was merged with two other Toyota subsidiaries operating in Tohoku to form Toyota Motor East Japan . Central Motors was the operational successor of Toyota's Kamata Plant ( トヨタ自動車蒲田工場 , Toyota Jidōsha Kamata kōjō ) ( Kamata, Tokyo ). In 1950, employees of the Kamata Plant were made redundant after it was closed down by Toyota. They founded Central Motors that year and began producing light commercial vehicles for Toyota in 1956. In 1959, Toyota acquired
7138-432: Was praised for being a leader in the development and sales of more fuel-efficient hybrid electric vehicles , starting with the introduction of the original Toyota Prius in 1997. The company now sells more than 40 hybrid vehicle models around the world. More recently, the company has also been criticized for being slow to adopt all-electric vehicles , instead focusing on the development of hydrogen fuel cell vehicles , like
7224-537: Was redesigned specifically for the American market with a more powerful engine. The Corona helped increase U.S. sales of Toyota vehicles to more than 20,000 units in 1966 (a threefold increase) and helped the company become the third-best-selling import brand in the United States by 1967. Toyota's first manufacturing investment in the United States came in 1972 when the company struck a deal with Atlas Fabricators, to produce truck beds in Long Beach, in an effort to avoid
7310-568: Was replaced by the all-new P30 series in April 1969. The former Central Motors produced the Publica convertible until December 1968. Sales of the P10 and P20 Publicas: In April 1969, a whole new generation of the Publica was launched. The car was effectively now a scaled down version of the Corolla , sitting on a shortened Corolla wheel-base. While the air-cooled 790 cc 2U engine was retained in
7396-462: Was somewhat slower, with claimed top speeds of 115 and 135 km/h (71 and 84 mph) for the respective versions. Originally a two-door sedan and a three-door wagon (called Van in Japan, as it was intended for commercial use) were available. The pickup version, added in October 1969, was now officially known as "pickup". The pickup was originally only available with the 1.0-litre engine, although
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