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101-523: The Trix trademark is also used by Yoplait (a yogurt company, mostly owned by General Mills) for a line of similarly flavored yogurt marketed toward children. General Mills introduced Trix in 1954 as a sugar-coated version of its popular Kix cereal. The original Trix cereal was composed of more than 46% sugar. The original cereal included three colors: "Orangey Orange" (formerly named Orange Orange), "Lemony Yellow" (formerly named Lemon Yellow), and "Raspberry Red". Five fruit shapes and colors were added over

202-399: A cameo appearance by Bugs, announcing to the audience that 750 rabbits have been born. The gag uses Bugs' Wild Hare visual design, but his goofier pre- Wild Hare voice characterization. The second full-fledged role for the mature Bugs, Chuck Jones ' Elmer's Pet Rabbit (1941), is the first to use Bugs' name on-screen: it appears in a title card, "featuring Bugs Bunny," at the start of

303-617: A 76-issues Bugs Bunny series (translated and reprinted from the American comics) in the mid-1970s. The Danish publisher Egmont Ehapa produced a weekly reprint series in the mid-1990s. The Bugs Bunny comic strip ran for almost 50 years, from January 10, 1943, to December 30, 1990, syndicated by the Newspaper Enterprise Association . It started out as a Sunday page and added a daily strip on November 1, 1948. The strip originated with Chase Craig , who did

404-751: A Bugs Bunny comic book from Dec. 1952/Jan. 1953 to 1983. The company also published 81 issues of the joint title Yosemite Sam and Bugs Bunny from December 1970 to 1983. During the 1950s Dell also published a number of Bugs Bunny spinoff titles. Creators on those series included Chase Craig , Helen Houghton , Eleanor Packer , Lloyd Turner , Michael Maltese , John Liggera, Tony Strobl , Veve Risto, Cecil Beard, Pete Alvorado, Carl Fallberg , Cal Howard , Vic Lockman , Lynn Karp, Pete Llanuza, Pete Hansen, Jack Carey, Del Connell, Kellog Adams, Jack Manning, Mark Evanier , Tom McKimson, Joe Messerli, Carlos Garzon, Donald F. Glut , Sealtiel Alatriste, Sandro Costa, and Massimo Fechi. The German publisher Condor published

505-488: A big put-on. Let's face it, Doc. I've read the script and I al­ready know how it turns out." —  Bob Clampett on Bugs Bunny, written in first person . Bugs Bunny's fast-talking speech pattern was inspired to a degree by the character of Oscar Shapely in the 1934 film It Happened One Night . In the film, Shapely addresses Clark Gable 's character Peter Warne as "Doc", and Warne mentions an imaginary person named "Bugs Dooley" to frighten Shapely. Referring to

606-457: A brand of Tine , and has been since 1998. In 2014, Q-Meieriene filed suit against Fjordland for "allegedly copying a unique container for the Icelandic cultured milk product Skyr ", as the latter uses a similar shape for one of its products. In Portugal, Yoplait was franchised to Gelgurte until 2010, when the franchising was not renewed with headquarters. It has not been made or sold in

707-445: A business where the only thing we have to sell are ideas, it is of first importance the credit is given where credit belongs — and Joe gets all the credit for this one." The Trix Rabbit— voiced by Mort Marshall in earlier commercials, and later by Russell Horton in later commercials—is an anthropomorphic cartoon rabbit who finds children and wants to trick the children into giving him a bowl of cereal. He bursts with enthusiasm but

808-556: A carrot. So, for the sake of expedience, Blanc munched and then spit the carrot bits into a spittoon , rather than swallowing them, and continued with the dialogue. One often-repeated story, which dates back to the 1940s, is that Blanc was allergic to carrots and had to spit them out to minimize any allergic reaction — but his autobiography makes no such claim. In fact, in a 1984 interview with Tim Lawson , co-author of The Magic Behind The Voices: A Who's Who of Voice Actors , Blanc emphatically denied being allergic to carrots. Bugs Bunny

909-406: A change to his fur from gray to a shade of mauve (though in the second season, his fur was changed back to gray). In the series, Bugs and Daffy Duck are portrayed as best friends as opposed to their usual pairing as friendly rivals. At the same time, Bugs is more vocally exasperated by Daffy's antics in the series (sometimes to the point of anger), compared to his usual level-headed personality from

1010-587: A fun-loving personality. After Pet Rabbit , however, subsequent Bugs appearances returned to normal: the Wild Hare visual design and personality returned, and Blanc re-used the Wild Hare voice characterization. Hiawatha's Rabbit Hunt (1941), directed by Friz Freleng , became the second Bugs Bunny cartoon to receive an Academy Award nomination. The fact that it did not win the award was later spoofed somewhat in What's Cookin' Doc? (1944), in which Bugs demands

1111-410: A medieval Bugs trades blows with Yosemite Sam and his fire-breathing dragon (which has a cold), won an Academy Award for Best Cartoon Short Subject (becoming the first and only Bugs Bunny cartoon to win said award). Three of Jones' films— Rabbit Fire , Rabbit Seasoning and Duck! Rabbit, Duck! —compose what is often referred to as the "Rabbit Season/Duck Season" trilogy and were the origins of

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1212-650: A pet dog) and Speedy Gonzales , in the middle of a cul-de-sac with their neighbors Yosemite Sam, Granny , and Witch Hazel . In 2015, Bugs starred in the direct-to-video film Looney Tunes: Rabbits Run , and later returned to television yet again as the star of Cartoon Network and Boomerang 's comedy series New Looney Tunes (formerly Wabbit ). In 2020, Bugs began appearing on the HBO Max streaming series Looney Tunes Cartoons . His design for this series primarily resembles his Bob Clampett days, complete with yellow gloves and his signature carrot. His personality

1313-483: A pitchman for companies including Kool-Aid and Nike . His Nike commercials with Michael Jordan as "Hare Jordan" for the Air Jordan VII and VIII became precursors to Space Jam . As a result, he has spent time as an honorary member of Jordan Brand , including having Jordan's Jumpman logo done in his image. In 2015, as part of the 30th anniversary of Jordan Brand, Nike released a mid-top Bugs Bunny version of

1414-458: A postal-themed drawing. Avery Dennison printed the Bugs Bunny stamp sheet, which featured "a special ten-stamp design and was the first self-adhesive souvenir sheet issued by the U.S. Postal Service ." A younger version of Bugs is the main character of Baby Looney Tunes , which debuted on Kids' WB in 2001. In the action-comedy Loonatics Unleashed , his definite descendant Ace Bunny

1515-544: A rabbit puppet as a potential Trix mascot. Joe Harris , a copywriter and illustrator at the Dancer Fitzgerald Sample advertising agency, created the trademark animated "Silly Rabbit," who debuted in a 1959 television commercial for the cereal. Harris also wrote the iconic Trix tagline, "Silly rabbit, Trix are for kids!", which is still used in General Mills' commercial campaigns, it is also used at

1616-485: A recount (claiming to be a victim of " sa-bo-TAH-gee ") after losing the Oscar to James Cagney and presents a clip from Hiawatha's Rabbit Hunt to prove his point. By 1942, Bugs had become the number one star of Merrie Melodies . The series was originally intended only for one-shot characters in films after several early attempts to introduce characters ( Foxy , Goopy Geer , and Piggy ) failed under Harman – Ising . By

1717-591: A related company owning the brand's intellectual property , with Sodiaal retaining the remainder. The announcement of the completion of the acquisition was made on 1 July 2011. On 30 November 2021, General Mills sold its share back to Sodiaal. In Australia, Yoplait is locally manufactured by Bega Dairy & Drinks . In November 2019, China's Mengniu Dairy announced the purchase of Lion from Japan's Kirin Holdings . However, due to rising geopolitical tensions between China and Australia, Kirin and Mengniu announced

1818-789: A separate character). While Bugs made a cameo in Porky Pig's Feat (1943), this was his only appearance in a black-and-white Looney Tunes film. He did not star in a Looney Tunes film until that series made its complete conversion to only color cartoons beginning in 1944. Buckaroo Bugs was Bugs' first film in the Looney Tunes series and was also the last Warner Bros. cartoon to credit Schlesinger (as he had retired and sold his studio to Warner Bros. that year). Bugs' popularity soared during World War II because of his free and easy attitude, and he began receiving special star billing in his cartoons by 1943. By that time, Warner Bros. had become

1919-655: A subcontractor, but has also launched a wholly owned rival product line, iögo ). In Chile, the Yoplait brand is managed by Quillayes. In France, the Yoplait brand is managed by Yoplait France. In Ireland, Glanbia controlled the Yoplait brand from 1973 until 2017, when its dairy processing business was offloaded to form the joint venture Glanbia Ireland, with the Glanbia Co-operative Society holding 60% ownership and Glanbia 40%. Yoplait in Israel

2020-456: A time like that. So that's why it's funny, I think. In other words it's asking a perfectly legitimate question in a perfectly illogical situation." —  Chuck Jones on Bugs Bunny's catchphrase "What's up Doc?" The carrot-chewing scenes are generally followed by Bugs' most well-known catchphrase, "What's up, Doc?", which was written by director Tex Avery for his first Bugs Bunny film, A Wild Hare (1940). Avery explained later that it

2121-455: Is a combination of Freleng's trickery, Clampett's defiance, and Jones’ resilience, while also maintaining his confident, insolent, smooth-talking demeanor. Bugs is voiced by Eric Bauza , who is also the current voice of Daffy Duck and Tweety , among others. In 2020, the USPS issued a new set of Bugs stamps . This was a part from a collection honoring the classic Looney Tunes characters. Bugs

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2222-406: Is a six-petaled flower designed by Philippe Morlighem, each petal representing one of the six main cooperatives' founders. A redesigned logo, which has been slowly rolled out since the late 2000s, uses a flower with only five petals. On 18 May 2011, General Mills announced it had agreed to purchase a controlling 51% interest in the brand's main operating company Yoplait SAS, and a 50% interest in

2323-619: Is an anthropomorphic gray-and-white rabbit or hare who is characterized by his flippant, insouciant personality. He is also characterized by a Brooklyn accent, his portrayal as a trickster , and his catchphrase "Eh... What's up, doc?". Through his popularity during the golden age of American animation , Bugs became an American cultural icon and Warner Bros.' official mascot . Bugs starred in more than 160 short films produced between 1940 and 1964. He has since appeared in feature films, television shows, comics, and other media. He has appeared in more films than any other cartoon character,

2424-723: Is based in General Mills ' European head office; Harman House in Uxbridge , London , United Kingdom. Tubed yogurts are called Frubes ( portmanteau of fruit and tube) in the UK, half under the Petits Filous branding and half under the Wildlife Choobs branding. Petits Filous pots, Wildlife yogurt pots, Cal-in+ pot yogurts and yogurt drinks and Yop drinking yogurt are also sold in the UK. The Yoplait brand first entered

2525-539: Is depicted as a gray bunny instead of a white one—is also notable as the rabbit's first singing role. Charlie Thorson , lead animator on the film, gave the character a name. He had written "Bug's Bunny" on the model sheet that he drew for Hardaway. In promotional material for the cartoon, including a surviving 1939 presskit, the name on the model sheet was altered to become the rabbit's own name: "Bugs" Bunny (quotation marks only used, on and off, until 1944). In his autobiography, Blanc claimed that another proposed name for

2626-470: Is discovered every time. The kids always reprimand him with the signature phrase: "Silly rabbit, Trix are for kids!" at the end of the commercials. These ads in the late 1960s and early 1970s sometimes closed with the Trix Rabbit following up with "And sometimes for tricky rabbits!" (This happened in case he managed to have a taste or he had a secret stash.) The Trix Rabbit originated as a puppet before he

2727-736: Is his usual catchphrase. Although it was usually Porky Pig who brought the Looney Tunes films to a close with his stuttering, "That's all, folks!", Bugs replaced him at the end of Hare Tonic and Baseball Bugs , bursting through a drum just as Porky did, but munching on a carrot and saying, in his Bronx/Brooklyn accent, "And that's the end!" After World War II, Bugs continued to appear in numerous Warner Bros. cartoons, making his last "Golden Age" appearance in False Hare (1964). He starred in over 167 theatrical short films, most of which were directed by Friz Freleng, Robert McKimson, and Chuck Jones. Freleng's Knighty Knight Bugs (1958), in which

2828-612: Is managed by Tnuva , Israel's largest dairy, and products are kosher . The company's drinkable yogurt comes in a 100-gram shot-style bottle with a center opening for easy gripping. Yoplait-brand flavored yogurts account for 42–52% of the Israeli market. Tnuva and Yoplait entered into a partnership to set up production facilities in Romania in 2007. In 2009, Tnuva introduced a 500-gram (18 oz) family-size yogurt called Yoplait YYY that comes in resealable containers. Yoplait entered

2929-607: Is marketed under the brand name Yo-Plus. As of Autumn, 2023, Original Yoplait states on the package that it contains bio-engineered ingredients, which is corroborated by a general statement on its website. During the 2000s and 2010s, Yoplait steadily lost market share in the United States to Greek yogurt brands, especially Chobani . General Mills' attempts to market Greek yogurt versions of Yoplait repeatedly failed. General Mills executives carefully studied these failures, concluded that what attracted consumers to Chobani

3030-427: Is presented there in a range of comical positions and facial expressions. Bugs made his return to movie theaters in the 2021 Space Jam sequel Space Jam: A New Legacy , this time starring NBA superstar LeBron James . In 2022, a new pre-school animated series titled Bugs Bunny Builders aired on HBO Max and Cartoonito . He is again voiced by Eric Bauza. Bugs has also appeared in numerous video games , including

3131-541: Is the leader of the Loonatics team and seems to have inherited his ancestor's Brooklyn accent and rapier wit. In 2011, Bugs Bunny and the rest of the Looney Tunes gang returned to television in the Cartoon Network sitcom, The Looney Tunes Show . The characters feature new designs by artist Jessica Borutski. Among the changes to Bugs' appearance were the simplification and enlargement of his feet, as well as

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3232-498: Is the ninth most-portrayed film personality in the world and has his own star on the Hollywood Walk of Fame . According to Chase Craig , who wrote and drew the first Bugs Bunny comic Sunday pages and the first Bugs comic book , "Bugs was not the creation of any one man; however, he rather represented the creative talents of perhaps five or six directors and many cartoon writers including Charlie Thorson . In those days,

3333-610: Is the pet rabbit of unseen character Sham-Fu the Magician. Two dogs, fleeing the local dogcatcher, enter the rabbit's absent master's house. The rabbit harasses them but is ultimately bested by the bigger of the two dogs. This version of the rabbit was cool, graceful, and controlled. He retained the guttural laugh but was otherwise silent. The rabbit's third appearance comes in Hare-um Scare-um (1939), directed again by Dalton and Hardaway. This cartoon—the first in which he

3434-457: Is the world's largest franchise brand of yogurt . It is fully owned by French dairy cooperative Sodiaal since 2021. In 1964, 100,000 French farmers agreed to merge six regional dairy cooperatives in order to more efficiently market their products at the national level. On 25 September 1965, the Yoplait brand was launched as a new national brand, as a portmanteau of the brands of two member cooperatives, Yola and Coplait. The company's logo

3535-594: The Looney Tunes and Merrie Melodies series of animated short films , produced by Warner Bros. Earlier iterations of the character first appeared in Ben Hardaway 's Porky's Hare Hunt (1938) and subsequent shorts before Bugs's definitive characterization debuted in Tex Avery 's A Wild Hare (1940). Bob Givens , Chuck Jones , and Robert McKimson are credited for defining Bugs's design. Bugs

3636-811: The Bugs Bunny's Crazy Castle series, Bugs Bunny Birthday Blowout , Bugs Bunny: Rabbit Rampage , Bugs Bunny in Double Trouble , Looney Tunes B-Ball , Looney Tunes Racing , Looney Tunes: Space Race , Bugs Bunny Lost in Time , Bugs Bunny and Taz Time Busters , Loons: The Fight for Fame , Looney Tunes: Acme Arsenal , Scooby Doo and Looney Tunes: Cartoon Universe , Looney Tunes Dash , Looney Tunes World of Mayhem and MultiVersus . "Some people call me cocky and brash, but actually I am just self-assured. I'm nonchalant, im­perturbable, contemplative. I play it cool, but I can get hot under

3737-483: The Humane Society , to redesign its traditional tapered cup design because small animals can easily get their heads stuck inside and then suffocate or die from dehydration. Bugs Bunny Bugs Bunny is a cartoon character created in the late 1930s at Warner Bros. Cartoons (originally Leon Schlesinger Productions ) and voiced originally by Mel Blanc . Bugs is best known for his featured roles in

3838-512: The National Eating Disorders Association due to its portrayal of a woman making difficult food choices. The company announced within a few days of the complaint that they would pull the ad, saying, "We aren't sure that everyone saw the ad that way, but if anyone did, that was not our intent and is cause for concern." Since at least 1998, Yoplait has been the target of a campaign by animal advocates, including

3939-483: The 1930s and whose voice might be described as New York Irish . In Bugs' following cartoon Elmer's Pet Rabbit , Blanc created a completely new voice for Bugs, which sounded like a Jimmy Stewart impression, but the directors decided the previous Wild Hare voice was better. Though Blanc's best known character was the carrot-chomping rabbit, munching on the carrots interrupted the dialogue. Various substitutes, such as celery , were tried, but none of them sounded like

4040-454: The 1940s in shorts like the 1942 The Wacky Wabbit . This was notably exhibited in the 1953 short, Duck Amuck , in which Daffy Duck endures various humiliations at the hands of the unseen cartoonist, who in the end is revealed to be Bugs Bunny, who then says this line. The following are the various vocal artists who have voiced Bugs Bunny over the last 80-plus years for both Warner Bros. official productions and others: Mel Blanc voiced

4141-410: The 1988 live-action/animated comedy Who Framed Roger Rabbit , Bugs appeared as one of the inhabitants of Toontown. However, since the film was being produced by Disney , Warner Bros. would only allow the use of their biggest star if he got an equal amount of screen time as Disney's biggest star, Mickey Mouse . Because of this, both characters are always together in frame when onscreen. Roger Rabbit

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4242-826: The Animals aired in 1976. From the late 1970s through the early 1990s, Bugs was featured in various animated specials for network television, such as Bugs Bunny's Thanksgiving Diet , Bugs Bunny's Easter Special , Bugs Bunny's Looney Christmas Tales , and Bugs Bunny's Bustin' Out All Over . Bugs also starred in several theatrical compilation features during this time, including the United Artists distributed documentary Bugs Bunny: Superstar (1975) and Warner Bros.' own releases: The Bugs Bunny/Road Runner Movie (1979), The Looney Looney Looney Bugs Bunny Movie (1981), Bugs Bunny's 3rd Movie: 1001 Rabbit Tales (1982), and Daffy Duck's Quackbusters (1988). In

4343-540: The Groovie Goolies . He did, however, have two cameo appearances in the 1974 Joe Adamson short A Political Cartoon ; one at the beginning of the short where he campaigns on behalf of equal rights for cartoon characters everywhere, and another in which he is interviewed at a pet store, where he is on sale as an " Easter Rabbit ". Bugs was animated in this short by Mark Kausler. He did not appear in new material on-screen again until Bugs and Daffy's Carnival of

4444-527: The Italian market in 1992 through a joint-venture between Sodiaal and Kraft Foods . At the end of the following year, Yoplait achieved a market share of 2.5%. Yoplait withdrew from the Italian market in 1999. In Mexico, the Yoplait brand is managed by Sigma Alimentos . In New Zealand, the Yoplait brand is manufactured by and franchised to Goodman Fielder . The franchise in Norway is held by Fjordland ,

4545-485: The Orangey orange and Raspberry red flavors). A new flavor, "Wildberry Red Swirl", was introduced in 2011. Trix Swirls have since been discontinued, and the pieces in the original Trix were changed to their original 2007 flavor and shape lineup in 2014. The cereal originally used spherical cereal pieces, but in 1991 these were changed to puffed fruit-shaped pieces, presumably to avoid clashing with Berry Berry Kix when it

4646-487: The Take it Back Foundation. This music video features various celebrities, including Pat Benatar , Natalie Cole , Charlie Daniels , Lita Ford , Quincy Jones , B. B. King , Queen Latifah , Kenny Loggins , Jerry Leiber and Mike Stoller , Bette Midler , Randy Newman , Tone Lōc , Ozzy Osbourne , Brenda Russell , Al B. Sure! , Ricky Van Shelton , Barry White , and Stevie Wonder , along with Melba Moore as herself and

4747-439: The Trix Rabbit in an attempt to get the cereal. The Trix Rabbit's popularity led him to appear in commercials for other products, such as a Got Milk? advertisement, in which he disguises himself as a man (played by Harland Williams ) taking Trix from a grocery store but realizing he is out of milk, much to his distress. Yoplait Yoplait ( / ˈ j oʊ p l eɪ / YOH -play , French: [jɔplɛ] )

4848-609: The United States in 1974 when it was licensed by the Michigan Cottage Cheese Company. In 1977, General Mills acquired the U.S. marketing rights to Yoplait from that company, along with a yogurt plant in Reed City, Michigan . General Mills has been the exclusive franchisee of the Yoplait brand in the United States ever since. General Mills opened a plant in Carson, California to manufacture Yoplait for

4949-683: The West Coast, where it became the best-selling yogurt brand. In 1981, General Mills began selling Yoplait on the East Coast. Yoplait products are available in a variety of fruit-based flavors that come in a truncated-conical container sealed with an aluminum foil top. Under the Yoplait label, General Mills also markets Trix Yogurt, based on the flavors of their breakfast cereal of the same name , and Go-Gurt , where various flavors are packaged in plastic tubes for spoonless eating; these brands are targeted to children. A probiotic line of yogurt

5050-482: The cancellation of the sale due to approval from Australian regulators being "unlikely to" materialize. It uses the slogan "Yoplait; French for Yum!". In Canada , General Mills markets pre-stirred Yoplait yogurt , Minigo, Tubes , Source, Creamy, Delicieux, Yop , Yoplait Basket, Yoptimal, and Asana. In 1971, the Coopérative Agricole de Granby, which went on to become the largest dairy cooperative in

5151-434: The character for 52 years, from Bugs' debut in the 1938 short Porky's Hare Hunt until Blanc's death in 1989. Blanc described the voice he created for Bugs in 1940's A Wild Hare as a combination of Bronx and Brooklyn accents; however, Tex Avery claimed that he asked Blanc to give the character not a New York accent per se , but a voice like that of actor Frank McHugh , who frequently appeared in supporting roles in

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5252-444: The character was "Happy Rabbit." In the actual cartoons and publicity, however, the name "Happy" only seems to have been used in reference to Bugs Hardaway. In Hare-um Scare-um , a newspaper headline reads, "Happy Hardaway." Animation historian David Gerstein disputes that "Happy Rabbit" was ever used as an official name, arguing that the only usage of the term came from Mel Blanc himself in humorous and fanciful tales he told about

5353-631: The character's development in the 1970s and 1980s; the name "Bugs Bunny" was used as early as August 1939, in the Motion Picture Herald , in a review for the short Hare-um Scare-um . Thorson had been approached by Tedd Pierce , head of the story department, and asked to design a better look for the rabbit. The decision was influenced by Thorson's experience in designing hares. He had designed Max Hare in Toby Tortoise Returns (Disney, 1936). For Hardaway, Thorson created

5454-502: The collar. And above all I'm a very 'aware' character. I'm well aware that I am appearing in an animated car­toon....And sometimes I chomp on my carrot for the same reason that a stand-up comic chomps on his cigar. It saves me from rushing from the last joke to the next one too fast. And I sometimes don't act, I react. And I always treat the contest with my pursuers as 'fun and games.' When momentarily I appear to be cornered or in dire danger and I scream, don't be consoined – it's actually

5555-601: The company, but they state in fine print on all promotional materials that their donations will be capped at $ 2,000,000 per year. This money is donated to the Susan G. Komen Breast Cancer Foundation . Yoplait has been the primary sponsor of Race for the Cure , a marathon held to raise additional research money, since 2001. The American franchise of Yoplait added a rim on the bottom of the yogurt containers to keep animals such as skunks from accidentally getting their heads caught. A label

5656-596: The country ever since. In 2001, the Soldier Spanish brand from Social stopped its production and commercialization in Spain closing its Alcobendas production plant. In South Korea, the Yoplait brand is managed and manufactured by Binggrae . In the United Kingdom, Yoplait UK Ltd is now 100% owned by Yoplait France. In April 2009, the joint venture between Yoplait and Dairy Crest ended. Yoplait UK Ltd

5757-529: The country— Agropur —launched the Yoplait brand in Canada. In 1993, Agropur and Agrifoods (the two largest dairy cooperatives in Canada) combined their yogurt and fresh cheese marketing and manufacturing activities to form Ultima Foods . Ultima Foods oversaw Yoplait brand products throughout Canada until 2012, when General Mills took over the licence (Ultima Foods continues to manufacture Yoplait products in Canada as

5858-624: The duck in a rabbit suit". The white rabbit had an oval head and a shapeless body. In characterization, he was "a rural buffoon ". Mel Blanc gave the character a voice and laugh much like those he later used for Woody Woodpecker . He was loud, zany with a goofy, guttural laugh. The rabbit character was popular enough with audiences that the Termite Terrace staff decided to use it again. The rabbit comes back in Prest-O Change-O (1939), directed by Chuck Jones , where he

5959-535: The early 1990s television series Tiny Toon Adventures , as the principal of Acme Looniversity and the mentor of Babs and Buster Bunny . He made further cameos in Warner Bros.' subsequent animated TV shows Taz-Mania , Animaniacs , and Histeria! Bugs returned to the silver screen in Box-Office Bunny (1991). This was the first Bugs Bunny cartoon since 1964 to be released in theaters and it

6060-499: The end of Super-Rabbit (1943), Bugs appears wearing a United States Marine Corps dress blue uniform. As a result, the Marine Corps made Bugs an honorary Marine master sergeant . From 1943 to 1946, Bugs was the official mascot of Kingman Army Airfield , Kingman, Arizona , where thousands of aerial gunners were trained during World War II. Some notable trainees included Clark Gable and Charles Bronson . Bugs also served as

6161-486: The end of every commercial when the children claim that the cereal itself is for themselves, as that's what they tell to the rabbit. Chet Stover, creative director of the Trix account at Dancer Fitzgerald Sample, fully credited Harris with the creation of the Trix rabbit after viewing the new character in its 1959 television commercial for the cereal. In an internal memo to Dancer Fitzgerald Sample employees, Stover wrote, "In

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6262-579: The film (which was edited in following the success of A Wild Hare ). However, Bugs' voice and personality in this cartoon is noticeably different, and his design was slightly altered as well; Bugs' visual design is based on the earlier version in Candid Camera and A Wild Hare , but with yellow gloves, as seen in Hare-Um Scare-Um , and no buck teeth, has a lower-pitched voice and a more aggressive, arrogant and thuggish personality instead of

6363-647: The film, Avery asked Givens to remodel the rabbit. The result had a closer resemblance to Max Hare. He had a more elongated body, stood more erect, and looked more poised. If Thorson's rabbit looked like an infant, Givens' version looked like an adolescent. Blanc gave Bugs the voice of a city slicker. The rabbit was as audacious as he had been in Hare-um Scare-um and as cool and collected as in Prest-O Change-O . Immediately following on A Wild Hare , Bob Clampett 's Patient Porky (1940) features

6464-399: The first cartoon to be so honored, beating the iconic Mickey Mouse. The stamp is number seven on the list of the ten most popular U.S. stamps, as calculated by the number of stamps purchased but not used. The introduction of Bugs onto a stamp was controversial at the time, as it was seen as a step toward the 'commercialization' of stamp art. The postal service rejected many designs and went with

6565-640: The first five weeks before leaving for military service in World War II . Roger Armstrong illustrated the strip from 1942 to 1944. The creators most associated with the strip are writers Albert Stoffel (1947–1979) & Carl Fallberg (1950–1969), and artist Ralph Heimdahl , who worked on it from 1947 to 1979. Other creators associated with the Bugs Bunny strip include Jack Hamm , Carl Buettner, Phil Evans, Carl Barks (1952), Tom McKimson, Arnold Drake , Frank Hill, Brett Koth, and Shawn Keller. Like Mickey Mouse for Disney , Bugs Bunny has served as

6666-474: The first official Bugs Bunny cartoon. It is the first film where both Elmer Fudd and Bugs, both redesigned by Bob Givens , are shown in their fully developed forms as hunter and tormentor, respectively; the first in which Mel Blanc uses what became Bugs' standard voice; and the first in which Bugs uses his catchphrase, "What's up, Doc?" A Wild Hare was a huge success in theaters and received an Academy Award nomination for Best Cartoon Short Subject . For

6767-417: The gate in the yard, you walk through the gate and up into the front room, the door is partly open and there's some guy shooting under your living room. So what do you do? You run if you have any sense, the least you can do is call the cops. But what if you come up and tap him on the shoulder and look over and say 'What's up Doc?' You're interested in what he's doing. That's ridiculous. That's not what you say at

6868-573: The ingredients are poured into separate glass jars and separately fermented in each jar. This "pot-set" process supposedly stabilizes the yogurt without the need for additional ingredients like cornstarch or gelatin. In the United Arab Emirates, the Yoplait brand is a subsidiary of Agthia Group. In the U.S., Yoplait participates in an annual program called "Save Lids to Save Lives" to raise money for breast cancer research. Yoplait donates ten cents per pink foil lid that are mailed to

6969-408: The mascot for Warner Bros. and its various divisions. According to Guinness World Records , Bugs has appeared in more films (both short and feature-length) than any other cartoon character, and is the ninth most portrayed film personality in the world. On December 10, 1985, Bugs became the second cartoon character (after Mickey) to receive a star on the Hollywood Walk of Fame . He also has been

7070-561: The mascot for 530 Squadron of the 380th Bombardment Group, 5th Air Force , U.S. Air Force , which was attached to the Royal Australian Air Force and operated out of Australia's Northern Territory from 1943 to 1945, flying B-24 Liberator bombers. Bugs riding an air delivered torpedo served as the squadron logo for Marine Torpedo/Bomber Squadron 242 in the Second World War. Additionally, Bugs appeared on

7171-540: The mid-1930s, under Leon Schlesinger , Merrie Melodies started introducing newer characters. Bugs Bunny Gets the Boid (1942) shows a slight redesign of Bugs, with less-prominent front teeth and a rounder head. The character was later reworked by Robert McKimson , then an animator in Clampett's unit, for Tortoise Wins by a Hare (1943), with more slanted eyes, longer teeth and a much larger mouth. The redesign at first

7272-450: The model sheet previously mentioned, with six different rabbit poses. Thorson's model sheet is "a comic rendition of the stereotypical fuzzy bunny". He had a pear-shaped body with a protruding rear end. His face was flat and had large expressive eyes. He had an exaggerated long neck, gloved hands with three fingers, oversized feet, and a "smart aleck" grin. The result was influenced by Walt Disney Animation Studios ' tendency to draw animals in

7373-412: The more primitive voice. Candid Camera' s Elmer character design is also different: taller and chubbier in the face than the modern model, though Arthur Q. Bryan 's character voice is already established. While Porky's Hare Hunt was the first Warner Bros. cartoon to feature what would become Bugs Bunny, A Wild Hare , directed by Tex Avery and released on July 27, 1940, is widely considered to be

7474-598: The most profitable cartoon studio in the United States. In company with cartoon studios such as Disney and Famous Studios , Warners pitted its characters against Adolf Hitler , Benito Mussolini , Francisco Franco , and the Japanese . Bugs Bunny Nips the Nips (1944) features Bugs at odds with a group of Japanese soldiers. This cartoon has since been pulled from distribution due to its depiction of Japanese people. One US Navy propaganda film saved from destruction features

7575-477: The nose of B-24J #42-110157, in both the 855th Bomb Squadron of the 491st Bombardment Group (Heavy) and later in the 786th BS of the 466th BG(H), both being part of the 8th Air Force operating out of England. In 1944, Bugs Bunny made a cameo appearance in Jasper Goes Hunting , a Puppetoons film produced by rival studio Paramount Pictures . In this cameo (animated by McKimson, with Blanc providing

7676-466: The original cartoons. Bugs and Daffy are friends with Porky Pig in the series, although Bugs tends to be a better friend to Porky than Daffy is. Bugs also dates Lola Bunny in the show despite the fact that he finds her to be "crazy" and a bit too talkative at first (he later learns to accept her personality quirks, similar to his tolerance for Daffy). Unlike the original cartoons, Bugs lives in a regular home which he shares with Daffy, Taz (whom he treats as

7777-505: The prime-time television program The Bugs Bunny Show . This show packaged many of the post-1948 Warners cartoons with newly animated wraparounds. Throughout its run, the series was highly successful, and helped cement Warner Bros. Animation as a mainstay of Saturday-morning cartoons . After two seasons, it was moved from its evening slot to reruns on Saturday mornings. The Bugs Bunny Show changed format and exact title frequently but remained on network television for 40 years. The packaging

7878-570: The rivalry between Bugs and Daffy Duck. Jones' classic What's Opera, Doc? (1957), casts Bugs and Elmer Fudd in a parody of Richard Wagner 's Der Ring des Nibelungen . It was deemed "culturally significant" by the United States Library of Congress and selected for preservation in the National Film Registry in 1992, becoming the first cartoon short to receive this honor. In the fall of 1960, ABC debuted

7979-412: The same film, Friz Freleng , Chuck Jones and Bob Clampett all claimed that Bugs' nonchalant carrot-chewing style came from a scene where Gable's character eats a carrot while talking. "'What's up Doc?' is a very simple thing. It's only funny because it's in a situation. It was an all Bugs Bunny line. It wasn't funny. If you put it in human terms; you come home late one night from work, you walk up to

8080-496: The six-color version of Trix cereal would be reintroduced back to the market and that artificial dyes and flavors would be utilized to do so after customers complained about the naturally-flavored Trix. The four-color, non-artificial-dye/flavor version would continue to be sold. In that same announcement, General Mills said they would revert to the puffed fruit-shaped pieces, which happened around late 2018. By 1955, just one year after Trix's market debut, General Mills experimented with

8181-421: The stories were often the work of a group who suggested various gags, bounced them around and finalized them in a joint story conference." A prototype Bugs rabbit with some of the personality of a finalized Bugs, though looking very different, was originally featured in the film Porky's Hare Hunt , released on April 30, 1938. It was co-directed by Ben "Bugs" Hardaway and an uncredited director Cal Dalton (who

8282-476: The style of cute infants. He had an obvious Disney influence, but looked like an awkward merger of the lean and streamlined Max Hare from The Tortoise and the Hare (1935) and the round, soft bunnies from Little Hiawatha (1937). In Jones' Elmer's Candid Camera (1940), the rabbit first meets Elmer Fudd . This time the rabbit looks more like the present-day Bugs, taller and with a similar face—but retaining

8383-463: The usual voice), Bugs (after being threatened at gunpoint) pops out of a rabbit hole, saying his usual catchphrase; after hearing the orchestra play the wrong theme song, he realizes "Hey, I'm in the wrong picture!" and then goes back in the hole. Bugs also made a cameo in the Private Snafu short Gas , in which he is found stowed away in the titular private's belongings; his only spoken line

8484-601: The voice had slight variations between the units. Bugs also made cameos in Avery's final Warner Bros. cartoon, Crazy Cruise . Since Bugs' fifth appearance in A Wild Hare , he appeared in color Looney Tunes and Merrie Melodies films (making him one of the few recurring characters created for the series in the Schlesinger era prior to the full conversion to color), alongside Egghead, Inki , Sniffles , and Elmer Fudd (who actually co-existed in 1937 along with Egghead as

8585-587: The voice of Mel Blanc in "Tokyo Woes" (1945) about the propaganda radio host Tokyo Rose . He also faces off against Hermann Göring and Hitler in Herr Meets Hare (1945), which introduced his well-known reference to Albuquerque as he mistakenly winds up in the Black Forest of 'Joimany' instead of Las Vegas , Nevada . Bugs also appeared in the 1942 two-minute U.S. war bonds commercial film Any Bonds Today? , along with Porky and Elmer. At

8686-509: The voice of Tibi the Take it Back Butterfly, Dr. John as himself and the voice of Yakety Yak, Derrick Stevens as the voice of MC Skat Kat , and Squeak as the voice of Fatz. In 1996, Bugs and the other Looney Tunes characters appeared in the live-action/animated film, Space Jam , directed by Joe Pytka and starring NBA superstar Michael Jordan . The film also introduced the character Lola Bunny , who becomes Bugs' new love interest. Space Jam received mixed reviews from critics, but

8787-562: The years: "Grapity (or Grapey) Purple" (1984–present), "Lime Green" (1991–1998, 2007–2015, 2017–present), "Wildberry Blue" (1996–2007, 2018–present), "Berry Blue" (2007–2015, 2017–present), and "Watermelon" (1998–2007, 2018–present). In 1991 and again in 1995, the cereal pieces were given a brighter, more colorful look. General Mills' Yoplait division produces a Trix-branded yogurt marketed to children with sweetened fruit flavors such as "Watermelon Burst". Later, Trix Swirls were introduced, with flavors such as "Rasp-orangey orange swirl" (a mix of

8888-403: Was yes and the Trix Rabbit got the prize, much to his delight. In commercials from 1967, the 1970s, and the 1980s, the Trix Rabbit disguised himself to get the cereal, employing costumes as diverse as a balloon vendor, a painter and an American Indian. One alternate slogan for the cereal was, "Oranges, Lemons, and Grapes I see; the fruit taste of Trix is all for me!". Once, Bugs Bunny helped

8989-462: Was a box office success (grossing over $ 230 million worldwide). The success of Space Jam led to the development of another live-action/animated film, Looney Tunes: Back in Action , released in 2003 and directed by Joe Dante . Unlike Space Jam , Back in Action was a box-office bomb , though it did receive more positive reviews from critics. In 1997, Bugs appeared on a U.S. postage stamp ,

9090-459: Was a common expression in his native Texas and that he did not think much of the phrase. Back then "doc" meant the same as " dude " does today. When the cartoon was first screened in theaters, the "What's up, Doc?" scene generated a tremendously positive audience reaction. Another catchphrase associated with the character's tendency to play the trickster is "Ain't I a stinker", an acknowledgement that he engages in unfair tactics. used as early as

9191-479: Was added to the container stating: "Protect Wildlife: Crush Cup Before Disposal." The 2011 documentary Pink Ribbons, Inc. reported that some products sold under the "Save Lids to Save Lives" campaign had previously contained milk from cows treated with bovine somatotropin , a growth hormone banned in many nations for its possible link to diseases in humans, until the company agreed to remove it. A 2012 television advertisement for Yoplait prompted criticism from

9292-570: Was also one of the final productions in which Mel Blanc voiced Bugs (as well as the other Looney Tunes characters) before his death in 1989. Bugs later appeared in another animated production featuring numerous characters from rival studios: the 1990 drug prevention TV special Cartoon All-Stars to the Rescue . This special is notable for being the first time that someone other than Blanc voiced Bugs and Daffy (both characters were voiced by Jeff Bergman for this). Bugs also made guest appearances in

9393-413: Was animated. The plight of the Trix Rabbit has drawn comparisons to Sisyphus , a Greek figure who was doomed to endlessly repeat a futile task. He did succeed in obtaining and eating Trix cereal on occasion, including five times as the result of a box top mail-in contest (1968, 1976, 1980, 1984, and 1991) titled "Let The Rabbit Eat Trix". The results of the vote were overwhelmingly "yes", and the Trix Rabbit

9494-420: Was continuously featured in comic books for more than 40 years, from 1941 to 1983, and has appeared sporadically since then. Bugs first appeared in comic books in 1941, in Looney Tunes and Merrie Melodies Comics #1, published by Dell Comics . Bugs was a recurring star in that book all through its 153-issue run, which lasted until July 1954. Western Publishing (and its Dell imprint) published 245 issues of

9595-486: Was created for Bugs' 50th anniversary celebration. It was followed by (Blooper) Bunny , a cartoon that was shelved from theaters, but later premiered on Cartoon Network in 1997 and has since gained a cult following among animation fans for its edgy humor. Later that year, Bugs appeared in Yakety Yak, Take it Back , a live-action/animated all-star public service music video produced by Warner Bros. Animation for

9696-401: Was depicted in a subsequent commercial enjoying a bowl of Trix. Children who voted received a button based upon their vote in the election. In 1991, the Trix Rabbit won a Tour de Trix Bicycle Race. At the end of the race, two judges are arguing about whether or not the Trix Rabbit should get the prize. To decide the fate of the prize, the children are called upon to send in their votes. The result

9797-585: Was introduced in 1992. In 2007, Trix reverted to their original shapes in the United States, to the dismay of the fans. Mexico was the only country to maintain fruit-shaped pieces until around late 2018 when they were reintroduced globally. In 2015, General Mills announced it would no longer use artificial colors in its cereals, and Trix would be among the first to change. Trix would go from six colors to four because satisfactory natural alternatives were found for orange, yellow, red, and purple, but not blue or green. On September 21, 2017, General Mills announced that

9898-457: Was later completely different, with each cartoon simply presented on its own, title and all, though some clips from the new bridging material were sometimes used as filler. Bugs did not appear in any of the post-1964 Looney Tunes and Merrie Melodies films produced by DePatie-Freleng Enterprises or Seven Arts Productions , nor did he appear in Filmation 's Daffy Duck and Porky Pig Meet

9999-422: Was only used in the films created by Clampett's unit, but in time it was taken up by the other directors, with Freleng and Frank Tashlin the first. McKimson would use another version of the rabbit by Jean Blanchard until 1949 (as did Art Davis for the one Bugs Bunny film he directed, Bowery Bugs ) when he started using the version he had designed for Clampett. Jones came up with his own slight modification, and

10100-459: Was responsible for the initial design of the rabbit). This cartoon has an almost identical plot to Avery's Porky's Duck Hunt (1937), which had introduced Daffy Duck . Porky Pig is again cast as a hunter tracking a silly prey who is more interested in driving his pursuer insane and less interested in escaping. Hare Hunt replaces the little black duck with a small white rabbit. According to Friz Freleng , Hardaway and Dalton had decided to "dress

10201-520: Was the charming authenticity of its rags-to-riches backstory, and decided to embrace the authenticity of the Yoplait brand's French heritage. General Mills launched the Oui by Yoplait brand on 10 July 2017, by adapting and marketing an existing 20-year-old French product line, Yoplait Saveur d’Autrefois, as French-style yogurt. Oui's selling point is that unlike most yogurts which are fermented in bulk and then poured fully formed into separate containers, all

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