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Universal Creative

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Universal Creative is the division of Universal Destinations & Experiences responsible for designing, developing, engineering, and producing themed attractions, rides, and, resorts. Headquartered in Orlando, Florida , the company operates at Universal Parks & Resorts locations around the world in the United States , Singapore , Japan , and China .

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48-539: Universal Creative often collaborates with entertainment design companies, such as Forrec , THG Creative, and P+A Projects. In December 1958, MCA Inc. purchased the Universal City Studio Lot in California . After MCA and Universal merged in 1962, MCA-Universal expanded into recreation. In 1964, MCA-Universal officially opened Universal Studios Hollywood . As the park grew, Universal Creative

96-772: A private limited with share capital. To keep ownership fluid, a policy was created that required shareholders to begin selling their shares at age 60. FORREC were hired by USAA Real Estate Company, a subsidiary of the USAA insurance company, and Gaylord Entertainment Company , a company which owned Opryland USA , to assist in the design of a theme park in San Antonio , at the time known as Fiesta Texas . Soon after, Universal Studios hired FORREC to design their theme park in Florida , which opened in 1990. FORREC began doing more international work. They were hired to transform

144-533: A "new concept"-styled theme park geared towards families with children in Frisco, Texas , and Universal Horror Unleashed , a "horror-experience" in Las Vegas . On December 19, 2023, Universal confirmed it had "acquired land" near Bedford, UK , and is "at the early stages of exploring its feasibility for a potential park, and resort at this site". Universal Creative files numerous patents for new technologies with

192-547: A dispute over theft of trade secrets and copyright infringement that lasted several years, Oceaneering now licenses the VROV simulator system from GRI Simulations. A 2009 collaboration with Royal Dutch Shell saw the installation of a wireline at a record 2,673 feet (815 m) of water for repairing a safety valve. On April 22, 2010, three Oceaneering ROV crews aboard the Oceaneering vessel Ocean Intervention III ,

240-1131: A fully licensed architectural practice in Ontario. FORREC merged with Scott Torrance Landscape Architect Inc (STLA) in 2016 to extend local expertise in landscape architecture. Sansei Technologies, Inc. (KK:6357) purchased a 70% stake in FORREC Ltd.’s parent company. Oceaneering International Oceaneering International, Inc. is a subsea engineering and applied technology company based in Houston , Texas , U.S. that provides engineered services and hardware to customers who operate in marine , space , and other environments. Oceaneering's business offerings include remotely operated vehicle (ROV) services, specialty oilfield subsea hardware, deepwater intervention and crewed diving services, non-destructive testing and inspections, engineering and project management, and surveying and mapping services. Its services and products are marketed worldwide to oil and gas companies, government agencies, and firms in

288-467: A new process they called "squinching", used to account for a viewer's moving sightline and distorting the animation to match. Created for the Islands of Adventure theme park that opened on May 28, 1999, The Amazing Adventures of Spider-Man won Amusement Today ' s Golden Ticket Award for Best Dark Ride for twelve consecutive years from 1999 through to 2010. In 2000, the ride won a Thea Award from

336-563: A ride vehicle which are mounted on a track, to travel through the attraction while performing their movements in synchronization with the ride's show elements (animated props, projection surfaces, and so on). In Amusement Today 's annual Golden Ticket Awards , Harry Potter, and the Forbidden Journey debuted as the best new ride of 2010. It won the Best Dark Ride category for five consecutive years from 2011 to 2015. Due to

384-638: A submarine. In 2009, Oceaneering installed a demonstrator crane aboard the SS Flickertail State to evaluate its performance in transferring containers between two moving ships, in an operational environment using commercial and oil industry at-sea mooring techniques in the Gulf of Mexico. Developed in conjunction with the Sea Warfare and Weapons Department in the Office of Naval Research ,

432-416: A video frame. Universal Creative partnered with Oceaneering International to create a 12-passenger motion-base simulator pod capable of six degrees of freedom (heave, sway, surge, yaw, pitch, and roll), and 360-degree rotation (achieved with a ring and pinion gear system), all contained in an angled shell to direct riders' view. Universal Creative's Phil Hettema and William Mason received inventor credits on

480-448: Is Universal's first attempt at developing a water theme park. This project, the third park at Universal Orlando Resort, replaced Wet 'n Wild Orlando in 2017. At the center of the park is "Krakatau", a 200-foot-tall (61 m) volcano. Its slides include water coasters , capsule plunge slides, and slides that drop riders four feet above the pool below. Similarly to Disney's MagicBands , Volcano Bay uses TapuTapu wristband technology, which

528-692: Is in the process of developing Epic Universe , the fourth park to be added to the Universal Orlando Resort portfolio, which was announced in August 2019. It will feature an entertainment center, hotels, shops, restaurants, and more. It is expected to be located within a larger 750-acre site that will nearly double Universal's total available acreage in Central Florida . The park is set to open on May 22, 2025. On January 11, 2023, Universal announced two projects: Universal Kids Resort ,

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576-529: The Confederate submarine H. L. Hunley , which sank in 1864. Several recovery plans were evaluated; the final recovery included a truss structure with foam to surround the body of the submarine. On August 8, 2000, at 8:37 a.m., the sub broke the surface for the first time in 136 years. On August 2, 2006, NASA announced it would issue a Request for Proposal (RFP) for the design, development, certification, production and sustaining engineering of

624-744: The Constellation Space Suit to meet the needs of the Constellation Program . On June 11, 2008, NASA awarded a USD$ 745 million contract to Oceaneering for the creation and manufacture of this new space suit. In 2006, NAVSEA awarded Oceaneering a maintenance contract for the Dry Deck Shelter program. Dry Deck Shelters are used to transport equipment such as the Advanced SEAL Delivery System and Combat Rubber Raiding Craft aboard

672-663: The DOF ASA Skandi Neptune and the Boa International Boa Sub C began to map the seabed and assess the wreckage from the Deepwater Horizon oil spill . The crews reported "large amounts of oil that flowed out." Oceaneering ROV Technician Tyrone Benton was later called as a witness to provide information on the leaks associated with BOP stack investigation, but gave no reason why he later failed to appear in court. Petrobras ,

720-664: The ISS program . After the 1986 Space Shuttle Challenger disaster , Oceaneering teams recovered the Solid Rocket Booster that contained the faulty O-ring responsible for launch's failure. Oceaneering was a NASDAQ listed company until 1991, when they moved to the New York Stock Exchange . Oceaneering ROVs were used to determine what happened to the cargo ship Lucona in the 1991 murder and fraud investigation that claimed uranium mining equipment

768-463: The Mario Kart spin-off franchise. Super Nintendo World uses "Power-Up Bands" that allow guests to interact with certain elements in the land, such as the "Power-Up Band Key Challenges", and track high scores through the official Universal Studios Japan smartphone application. Universal Creative's Hagrid's Magical Creatures Motorbike Adventure has 7 launches, more than most coasters, and contains

816-653: The Themed Entertainment Association for outstanding themed entertainment, and experience design. It has also won numerous public-voted Theme Park Insider Awards, and Screamscape Ultimate Awards. The ride has been duplicated at Universal Studios Japan , which opened in January 2004. Harry Potter, and the Forbidden Journey opened in June 2010 as part of The Wizarding World of Harry Potter - Hogsmeade at Islands of Adventure. It features robotic arms as

864-564: The Themed Entertainment Association presented their THEA Award to OES for their Revolution Tru-Trackless ride system. In 2013, OES won the THEA for Transformers The Ride 3-D at Universal Studios Hollywood and Singapore , for Ride & Show Systems. In 2008 they won the THEA for Shuttle Launch Experience . Oceaneering donated a hyperbaric chamber to assist with the treatment on the Miskito Indian population in 1986. They donated

912-593: The United States Patent and Trademark Office . In 2019, Universal Creative filed 43 patents. Some notable patents include the SCOOP ride vehicle designed for The Amazing Adventures of Spider-Man in Universal Orlando Resort, interactive wand technology for the Wizarding World of Harry Potter , and moving portraits for the queue of Harry Potter and the Forbidden Journey . "We actually had to create

960-463: The aerospace , marine engineering and mobile robotics and construction industries. Oceaneering was founded in 1964 with the incorporation of World Wide Divers, Inc., one of three companies who merged in 1969 to operate under the name Oceaneering International, Inc. The merged companies were World Wide Divers, Inc. (Morgan City, LA), California Divers, Inc. (Santa Barbara, CA), and Can-Dive Services Ltd (North Vancouver, BC). World Wide Divers, Inc.

1008-604: The Beijing National Aquatics Center from the 2008 summer Olympics into a family water park called the Happy Magic Watercube. BBC Worldwide asked FORREC to create a series of prototypes for four of their most famous brands – Top Gear , CBeebies , BBC Earth and Walking with Dinosaurs . In 2013, Tim Scott and Nolan Natale of Natale and Scott Architects (NASA), joined FORREC, along with their entire team. This addition makes FORREC

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1056-577: The Orlando ride was placed on two stories. Transformers: The Ride - 3D has won numerous awards, including the Thea Award for outstanding achievement, the International 3D Society Lumiere Award, and was named "best new attraction" from Theme Park Insider. Universal Creative's The Amazing Adventures of Spider-Man is a dark ride using advanced audio, with the sound accurate to 1 ⁄ 5 of

1104-516: The Penguin at SeaWorld, and Speed of Magic at Ferrari World Abu Dhabi, among others. It has also developed animatronics for Universal Studios ' Jurassic Park and Jaws rides. It has provided custom show-action equipment for various entertainment projects, including Revenge of the Mummy at Universal Studios Orlando, and Curse of DarKastle at Busch Gardens Williamsburg . In 2014,

1152-931: The Thea Award from the Themed Entertainment Association for outstanding achievement, the Best New Roller Coaster Award from Theme Park Insider, and was named "best new attraction installation of 2019" from the 2019 Golden Ticket Awards. Universal Creative, in partnership with Oceaneering International and Industrial Light & Magic , created Transformers: The Ride - 3D at Universal Studios Singapore, Universal Studios Hollywood, and Universal Orlando Resort. The attraction blends computer-generated imagery with reality, using 14 screens and physical props. Universal Creative opened this attraction in Singapore in 2011, Hollywood in 2012, and Orlando in 2013. Due to space constraints,

1200-916: The Toronto-based firm Sasaki, Stong and Associates in 1961. Working mainly in Canada, they master planned Toronto's Queen's Park Complex and designed Nathan Phillips Square . Richard Strong founded Richard Strong Associates in 1965, but continued to partner with Hideo Sasaki on numerous projects. Together they designed La Ronde , the amusement park for Expo 67 in Montreal . Merging with Australian landscape architecture professor, Donald Guy Sigsby, and Toronto-based landscape architect Steven Moorhead, Richard Strong became president of Strong Moorhead Sigsby, Ltd. The firm expanded, with offices in Toronto and Sydney , Australia. As Strong Moorhead Sigsby Limited

1248-595: The animatronic sharks for its Jaws attraction. The original animatronics, ride system and control system had malfunctioned, causing the attraction to close soon after its grand opening. After Eastport's acquisition by Oceaneering, the themed attraction work was moved to the new OES division, which completed the Jaws contract. OES has since developed motion-based dark ride vehicles for Transformers: The Ride at Universal Studios Florida, Justice League: Battle for Metropolis at Six Flags parks, Antarctica: Empire of

1296-471: The biggest deepwater oilfield company in the world, placed the largest umbilical order in company history in 2012. As of 2012, eighty percent of Oceaneering's income has been derived from deepwater work. It is also the world's largest operator of ROVs. BAE Systems was contracted in October 2013 to build a Jones Act -compliant multi-service vessel to serve Oceaneering's "subsea intervention services in

1344-513: The crane has sensors and cameras as well as motion-sensing algorithms that automatically compensate for the rolling and pitching of the sea, making it much easier for operators to center it over and transfer cargo. Oceaneering teamed up with the Canadian company GRI Simulations to design and produce the ROV simulators they utilize for training, development of procedures, and equipment staging. After

1392-539: The development of Loews Portofino Bay Hotel, Hard Rock Hotel, Loews Royal Pacific Resort, Cabana Bay Beach Resort, Loews Sapphire Falls Resort, Universal's Aventura Hotel, Universal's Endless Summer Resort – Surfside, and Universal's Endless Summer Resort – Dockside. Universal Creative's other resorts include The Universal Studios Grand Hotel, and the NUO Resort Hotel – Universal Beijing Resort at Universal Beijing Resort . Universal Creative designs, and develops

1440-486: The four propellers from the RMS Lusitania in 1982. From 1984 to 1988, Michael L. Gernhardt served as Oceaneering's Manager and then Vice President of Special Projects. He led the development of a telerobotic system for subsea platform cleaning and inspection, and of a variety of new diver and robot tools. In 1988, he founded Oceaneering Space Systems, to transfer subsea technology and operational experience to

1488-572: The group published numerous academic articles and studies, as well as the following books: Upon Sigsby's departure to start his own firm in Australia, a partnership formed between Strong and Moorhead. Most of the work from these 5 years was based in Ontario . During this time the company focused on urban renewal, recreational land planning, and landscape design for urban parks, like Devonian Square in downtown Toronto. One of their largest projects

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1536-495: The longest coaster track in Florida, measuring approximately 1 mile (1.6 km) in length. The ride has a free-fall vertical drop of 17 feet (5.2 m), and it catapults guests 65 feet (20 m) in the air at more than a 70-degree angle before immediately dropping them back down in one movement. The construction of this attraction also included planting a forest of 1,200 trees. Hagrid's Magical Creatures Motorbike Adventure won

1584-490: The name and management make-up of the company for almost a decade. In 1978, the firm designed Canada's Wonderland , the country's first major theme park and later, in 1981, the World Water Park at West Edmonton Mall . The increase of theme park and water park focused work led to the company's final name change in 1985 to FORREC, a shortened version of "For recreation". The company's business model also became

1632-410: The popularity of the ride, it was duplicated at Universal Studios Japan (which opened on July 18, 2014), and Universal Studios Hollywood (which opened on April 7, 2016). The Universal Creative Resort Development team designs, and develops resort, hotel, restaurant, and retail experiences for Universal Parks & Resorts. Universal Orlando Resort's long-standing partnership with Loews Hotels led to

1680-632: The restaurants inside Universal's theme parks, as well as their Universal CityWalk shopping, and restaurant areas. Restaurants within the parks include Mythos Restaurant, The Leaky Cauldron, and The Three Broomsticks at Universal Orlando Resort. Restaurants in Universal CityWalk Orlando include The Cowfish, Vivo Italian Kitchen , Toothsome Chocolate Emporium, and Savory Feast Kitchen. Other restaurants shared between several Universal CityWalk areas include Jimmy Buffett's Margaritaville, Bubba Gump, and Voodoo Doughnut. Universal Creative

1728-465: The ride system patent, known as the SCOOP. Universal Creative employees Scott Trowbridge and Thierry Coup storyboarded a scene-by-scene breakdown of the ride that would be projected onto thirteen 30-foot-tall projection screens integrated with physical sets. Since guests would be moving toward, away from, or past these 3D screens, animators had to consider the perspective shift that viewers would actually encounter if these really matched. They developed

1776-460: The technology which was used to make those portraits look like moving paintings," said Thierry Coup , Senior Vice President of Universal Creative's Creative Studio. "There's a whole portfolio of patents that Universal filed just with the creation of this attraction". Forrec FORREC Ltd. (customarily styled FORREC ) designs and plans theme parks , water parks , resorts , retail and mixed use developments and visitor attractions around

1824-910: The ultra-deep waters of the Gulf of Mexico", which was delivered in 2019. The Oceaneering Entertainment Systems (OES) division is an active developer of educational and entertainment technology, such as the Shuttle Launch Experience at the Kennedy Space Center Visitor Complex in Florida. It is based in Orlando, Florida , with an additional site in Hanover, Maryland . OES was formed in 1992 when Oceaneering International purchased Eastport International, Inc. , which specialized in underwater remotely operated vehicles (ROVs) and had recently been contracted by Universal Studios Florida to redesign and build

1872-478: The use of trimix breathing gas to reduce the incidence of high-pressure nervous syndrome . Oceaneering purchased the rights to the JIM suit in 1975. By 1979, a team from Oceaneering assisted Dr. Sylvia Earle in testing Atmospheric diving suits for scientific diving operations by diving a JIM suit to 1,250 fsw . Oceaneering also used WASP atmospheric diving suits. A dive team from Oceaneering salvaged three of

1920-472: The world's first Super Nintendo World area. This area contains dozens of interactive elements, as well as two rides that let guests experience the world of the Super Mario franchise. Universal Creative worked closely with Nintendo , including Shigeru Miyamoto , to create the area. The rides in this land include Mario Kart: Koopa's Challenge , an interactive dark ride with augmented reality based on

1968-578: The world. FORREC's clients include Universal Studios , LEGOLAND , Nickelodeon , BBC Worldwide and Six Flags as well as international companies like China's Wanda Group and Chimelong Group , Dubai Holdings , Dubai Parks & Resorts , Meraas Leisure and Entertainment LLC, Singapore Tourism Board and Khazanah Nasional Berhad . FORREC began as a landscape architecture firm in Canada in 1984 and has since added architecture, interior design and graphics disciplines. Japanese-American landscape architect, Hideo Sasaki partnered with Richard Strong to form

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2016-399: Was The Thunder Bay Waterfront Park Study plan. This 28-page report was well received and was used as the basis of development for years to come. The pair continued to produce industry related books and articles, including: Strong moved to Calgary , Alberta in 1977 and established his practice there as Richard Strong Associates. A series of employee promotions and company mergers adjusted

2064-437: Was founded in 1968 under the name MCA Planning, and Development as part of MCA-Universal's recreation division. Universal Creative continued to operate through 1996 as MCA Planning and Development, opening Universal Studios Florida in 1990 and creating attractions such as Jaws and E.T. Adventure . In 1996 MCA was sold to Seagram , which changed the company name to Universal Studios, Inc. In 1997, MCA Planning and Development

2112-519: Was later used in the Super Nintendo World areas. VelociCoaster is said to be Florida's fastest, tallest, and most intense launch coaster, traveling at speeds up to 70 miles per hour (110 km/h), and reaching a maximum height of 155 feet (47 m). VelociCoaster features two high-speed launches powered by linear synchronous motors , a top hat, four inversions, and an over-water heartline roll . Universal Studios Japan contains

2160-546: Was lost when the vessel went down. Recovery of the airplane cockpit voice recorder in the loss of ValuJet Flight 592 was a priority in early 1996. In the days following the loss of TWA Flight 800 later that same year, Oceaneering was contacted to provide ROV support to the US Navy lead search and recovery effort. Boeing and Fugro teamed up with Oceaneering in 2001 to begin integration of their advanced technology into deep sea exploration. Oceaneering helped recover

2208-677: Was opened by Universal Creative in the same year. The company opened the world's first "Water Theme Park" in 2017 with the opening of Universal's Volcano Bay . In 2021, Universal opened Universal Beijing Resort , which was the first ever theme park to achieve a LEED Certification. The company's latest project is Universal Epic Universe , which will become the fourth park at the Universal Orlando Resort. Universal Creative also has offices in Osaka and Beijing . By December 13, 2022, several individuals had retired from Universal Creative as part of an NBCU-wide retirement initiative. Universal Volcano Bay

2256-647: Was owned by Mike Hughes and Johnny Johnson. California Divers, Inc. was owned by Lad Handelman, Gene Handelman, Kevin Lengyel, and Bob Ratcliffe. Can-Dive Services Ltd was owned by Phil Nuytten and partners. Mike Hughes served as Chairman of the Board and Lad Handelman served as President of the merged companies. In the early 1970s, Oceaneering supported considerable research into ways to increase safety of their divers and general diving efficiency, including their collaboration with Duke University Medical Center to explore

2304-461: Was renamed Universal Creative. Two years later, Universal Creative opened Islands of Adventure at Universal Orlando Resort . The company moved to Universal Orlando Resort in 2001, the same year it opened Universal Studios Japan . In 2011, Comcast purchased NBCUniversal , incorporating Universal Parks & Resorts and Universal Creative into its portfolio. Universal Studios Singapore , a joint venture with Resorts World Sentosa on Sentosa Island,

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