140-485: Lamont Jody Hawkins (born November 10, 1970), better known by his stage name U-God , meaning Universal-God, is an American rapper and member of the hip hop collective Wu-Tang Clan . He has been with the group since its inception, and is known for his deep voice and rhythmic flow that can alternate between gruff and smooth. Hawkins was born in Brownsville , Brooklyn , New York City. He moved to Staten Island as
280-465: A producer . They also incorporate synthesizers, drum machines, and live bands. Rappers may write, memorize, or improvise their lyrics and perform their works a cappella or to a beat. Hip hop music predates the introduction of rapping into hip hop culture, and rap vocals are absent from many hip hop tracks, such as " Hip Hop, Be Bop (Don't Stop) " by Man Parrish ; " Chinese Arithmetic " by Eric B. & Rakim ; "Al-Naafiysh (The Soul)" and "We're Rocking
420-492: A tweet in which he announced that he had finished his autobiography entitled Raw: My Journey Into The Wu-Tang and it would be released along with his new album in March 2018. On February 2, 2018, he released a free mixtape Bring Back God II through DatPiff platform. Venom was released on March 30, 2018 and debuted at #34 on the U.S. Rap Albums Chart. Around the time of Wu Tang Forever , his two-year-old son Dontae (now
560-566: A "voice" for the disenfranchised youth of low-income and marginalized economic areas, as the hip hop culture reflected the social, economic and political realities of their lives. Hip hop's early evolution occurred around the time that sampling technology and drum-machines became widely available to the general public at a cost that was affordable to the average consumer—not just professional studios. Drum-machines and samplers were combined in machines that came to be known as MPC 's or ' Music Production Centers ', early examples of which would include
700-638: A 1984 history of hip hop. Hip hop and rap music are often used interchangeably but the term "hip hop" has also been historically used to describe a culture of which music is a part. Historically hip hop is a cultural movement that emerged in the South Bronx in New York City during the 1970s which included MCing (or rapping), graffiti art (or aerosol art), break dancing, DJing and knowledge. Musical genres from which hip hop developed include funk , blues , jazz and rhythm and blues recordings from
840-416: A DJ mixer. Prior to 1979, recorded hip hop music consisted mainly of PA system soundboard recordings of live party shows and early hip hop mixtapes by DJs. Puerto Rican DJ Disco Wiz is credited as the first hip hop DJ to create a "mixed plate," or mixed dub recording, when, in 1977, he combined sound bites, special effects and paused beats to technically produce a sound recording. The first hip hop record
980-563: A Roland 808. Later, samplers such as the E-mu SP-1200 allowed not only more memory but more flexibility for creative production. This allowed the filtration and layering different hits, and with a possibility of re-sequencing them into a single piece. With the emergence of a new generation of samplers such as the AKAI S900 in the late 1980s, producers did not have to create complex, time-consuming tape loops. Public Enemy 's first album
1120-456: A SoundCloud Go subscription will be more valuable to an artist, supposedly benefiting smaller independent artists with fans who listen to their music frequently. Little is known about how beneficial fan-powered royalties have been for artists, beyond SoundCloud's claims, over the traditional pooled royalties model, which most competing services such as Spotify continue to use. In December 2021, SoundCloud Chief Financial Officer, Drew Wilson, said
1260-433: A SoundCloud artist, explained in a Rolling Stone article how the first songs he created and put on the platform were not recorded using a real microphone. The DIY nature of SoundCloud made it so millions of artists were able to put out their work without any studio equipment usually needed to make music. The freedom to upload on the platform allows for many SoundCloud rappers to post tracks impulsively or post many tracks at
1400-466: A basic chorus, to allow the performer to gather his thoughts (e.g. "one, two, three, y'all, to the beat"). Later, the MCs grew more varied in their vocal and rhythmic delivery, incorporating brief rhymes, often with a sexual or scatological theme, in an effort to differentiate themselves and to entertain the audience. These early raps incorporated the dozens, a product of African American culture. Kool Herc &
1540-663: A best-selling genre in the mid-1990s and the top-selling music genre by 1999. Hip hop became a category at the Grammy Awards in 1989 with the addition of the Best Rap Performance award and was given to DJ Jazzy Jeff & the Fresh Prince for their song "Parents Just Don't Understand". In 1990, they became the first hip hop act to perform at the Grammys. The popularity of hip hop music continued through
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#17327933324831680-737: A black D.J., as were other white DJ's at the station. Dr. Hep Cat's rhymes were published in a dictionary of jive talk, The Jives of Dr. Hepcat , in 1953. Jockey jack is the infamous Jack the Rapper of Family Affair fame, after his radio convention that was a must attend for every rap artist in the 1980s and 1990s These jive talking rappers of the 1950s black appeal radio format were the source and inspiration of Soul singer James Brown , and musical 'comedy' acts such as Rudy Ray Moore , Pigmeat Markham and Blowfly that are often considered "godfathers" of hip hop music. Within New York City, performances of spoken-word poetry and music by artists such as
1820-427: A form of empowerment and self-expression has solidified its significance beyond mere entertainment, making it a significant cultural force worldwide. The origin of the phrase "hip-hop" is unknown but a very old example of the phrase appears in scene II of an anonymously written satirical play from 1671 called The Rehearsal , thought to be written by George Villiers, 2nd Duke of Buckingham and others. A character in
1960-478: A higher degree of diversity in its content. The Verge found that, excluding existing content uploaded by users, the service's initial library of songs is smaller than those of its closest competitors. The service was initially priced at US$ 10 per month. On 28 February 2017, SoundCloud renamed its main Go plan SoundCloud Go+ , adding a secondary tier titled SoundCloud Go at a US$ 5 price point, which does not include
2100-481: A hip hop trio signed to Sugar Hill Records , the first all-female group to release a hit rap record, Funk You Up . The roots of rapping are found in African American music and bear similarities to traditional African music , particularly that of the griots of West African culture. The African American traditions of signifyin' , the dozens , and jazz poetry all influence hip hop music, as well as
2240-481: A hip-hop artist as iNTeLL) was struck by a stray bullet while on his way to a birthday party, suffering permanent damage to his kidneys and hands, an ordeal U-God documented on the Wu-Tang Clan track "A Better Tomorrow". Hip hop music African Asian Middle Eastern European North American Oceanic South American Hip hop or hip-hop , formerly known as disco rap ,
2380-456: A historic building. The equipment consisted of numerous speakers, turntables, and one or more microphones. By using this technique, DJs could create a variety of music, but according to Rap Attack by David Toop "At its worst the technique could turn the night into one endless and inevitably boring song". KC the Prince of Soul , a rapper-lyricist with Pete DJ Jones, is often credited with being
2520-571: A member of the Cold Crush Brothers , stated that "hip hop saved a lot of lives". For inner-city youth, participating in hip hop culture became a way of dealing with the hardships of life as minorities within America, and an outlet to deal with the risk of violence and the rise of gang culture. MC Kid Lucky mentions that "people used to break-dance against each other instead of fighting". Inspired by DJ Kool Herc, Afrika Bambaataa created
2660-414: A minor stake in the company, and its publishing division to collect royalties for songs they have chosen to monetize on the site; meanwhile, the other labels remained skeptical of the company's business model. By December 2014, SoundCloud had shared ad revenue with about 60 other Premier Partners. Concerns over the amount of revenue from the program led Sony Music Entertainment to pull its content from
2800-424: A new pay model for artists, entitled "fan-powered royalties", which went into effect on 1 April 2021. Under this new model, royalties come directly from the subscription and advertising revenue that listeners earn for SoundCloud, instead of allotting a certain portion of the total "pool" of revenue earned by SoundCloud to each artist based on streams. This means that a fan who listens to more advertisements or pays for
2940-473: A new program known as "On SoundCloud", which would allow "Premier" partners to monetize their content through pre-roll audio ads, channel sponsorships, mobile display ads, and native content. The company announced deals with a number of content partners (including Comedy Central and Funny or Die ), independent labels, and YouTube multi-channel networks , and that it was in "active and ongoing, advanced discussions" with major record labels. In December 2014, it
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#17327933324833080-614: A paradigm shift in the development of hip hop, with the introduction of samples from rock music, as demonstrated in the albums King of Rock and Licensed to Ill . Hip hop prior to this shift is characterized as old-school hip hop . In 1980, the Roland Corporation launched the TR-808 Rhythm Composer. It was one of the earliest programmable drum machines, with which users could create their own rhythms rather than having to use preset patterns. Though it
3220-473: A partnership venture with the company prior to the rebranding. As SoundCloud evolved and expanded beyond its initial user base, consisting primarily of grassroots musicians, many users complained that it had sacrificed its usefulness to independent artists in an attempt to appeal to the masses, perhaps in preparation for public sale. Such criticism particularly followed the launching of a revamped website in 2013 which, according to former CEO Alexander Ljung,
3360-519: A reaction against disco and eventually incorporated characteristics of hip hop during the early 1980s. The DJ-based genre of electronic music behaved similarly, eventually evolving into underground styles known as house music in Chicago and techno in Detroit. The 1980s marked the diversification of hip hop as the genre developed more complex styles. New York City became a veritable laboratory for
3500-503: A result, the hip hop genre, barely known outside of the Bronx at the time, grew at an astounding rate from 1977 onward. DJ Kool Herc's house parties gained popularity and later moved to outdoor venues to accommodate more people. Hosted in parks, these outdoor parties became a means of expression and an outlet for teenagers, where "instead of getting into trouble on the streets, teens now had a place to expend their pent-up energy." Tony Tone,
3640-424: A short bridge on the group's debut single " Protect Ya Neck " as well as the fan-favorite opening verse of "Da Mystery of Chessboxin'". Nevertheless, after his release, he quickly became known to fans for his rugged flow and bass-like voice on Wu tracks such as "Winter Warz", "Knuckleheadz", "Investigative Reports", and "Black Jesus". He was featured heavily on the group's second album Wu-Tang Forever , on which he
3780-470: A street organization called Universal Zulu Nation , centered on hip hop, as a means to draw teenagers out of gang life, drugs and violence. The lyrical content of many early rap groups focused on social issues, most notably in the seminal track "The Message" by Grandmaster Flash and the Furious Five , which discussed the realities of life in the housing projects. "Young black Americans coming out of
3920-438: A way that mimicked the rhythmic cadence of soldiers marching. Cowboy later worked "hip hop" into a part of his stage performance saying something along the lines of what was adopted by other artists such as The Sugarhill Gang in 1979 in one of the earliest rap records " Rapper's Delight "I said a hip-hop, a hibbit, hibby-dibby, hip-hip-hop and you don't stop". Universal Zulu Nation founder and music artist Afrika Bambaataa
4060-558: A youth. He was originally a beatboxer for Cappadonna , and was friends with future members Method Man , Inspectah Deck and childhood friend of Raekwon . Sometime before the members united, U-God was mentored in rap by Cappadonna. He soon became friends with RZA and Ghostface Killah , and he began rhyming under the alias Golden Arms, based on the Kung-Fu movie Kid with the Golden Arm . Later on he changed his name to U-God (which
4200-418: Is a genre of popular music that originated in the early 1970s from the African American community. Hip-hop music originated as an anti-drug and anti-violence genre consisting of stylized rhythmic music (usually built around drum beats ) that often accompanies rapping , a rhythmic delivery of poetic speech. In the early 1990s, a professor of African American studies at Temple University said, "Hip-hop
4340-525: Is a German audio streaming service owned and operated by SoundCloud Global Limited & Co. KG . The service enables its users to upload , promote , and share audio . Founded in 2007 by Alexander Ljung and Eric Wahlforss, SoundCloud is one of the largest music streaming services in the world and is available in 190 countries and territories. The service has more than 76 million active monthly users and over 200 million audio tracks as of November 2021. SoundCloud offers both free and paid memberships on
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4480-428: Is available for US$ 99 per year, and is available globally. In October 2022, SoundCloud announced a new program known as "SoundCloud For Artists", which is a rebranding/merger of Jeff Ponchick's Repost Network which was acquired by SoundCloud in 2019. The company formerly had two divisions of Repost By SoundCloud, Repost and Repost Select. Repost was a paid distribution platform available to the public while Repost Select
4620-584: Is credited with first using the term as a five element culture of which the music belonged; although it is also suggested that it was sometimes used as a derogatory term. The term was used in an article of February 24, 1979 by reporter Robert Flipping Jr. in the New Pittsburgh Courier The article is about DJs and discothèque nightclubs in Pittsburgh and does not mention rap music but says this: "D.J. Starsky ( Lovebug Starsky ), one of
4760-511: Is short for his Five-Percent Nation righteous name "Universal God Allah"). U-God was convicted on the grounds of firearm and drug possession charges on April 17, 1992, and was paroled in January 1993. His incarceration prevented him from attending the group's debut album Enter the Wu-Tang (36 Chambers) recording sessions for the most part, his input on the seminal LP consisting of only
4900-451: Is something that blacks can unequivocally claim as their own." By the 21st century, the field of rappers had diversified by both race and gender. The music developed as part of the broader hip-hop culture , a subculture defined by four key stylistic elements: MCing /rapping, DJing/ scratching with turntables , breakdancing , and graffiti art . While often used to refer solely to rapping and rap music, "hip hop" more properly denotes
5040-638: Is the rhythmic spoken delivery of rhymes and wordplay, delivered at first without accompaniment and later done over a beats . This spoken style was influenced by the African American style of "capping", a performance where men tried to outdo each other in originality of their language and tried to gain the favor of the listeners. The basic elements of hip hop—boasting raps, rival "posses" (groups), uptown "throw-downs", and political and social commentary—were all long present in African American music. MCing and rapping performers moved back and forth between
5180-463: Is this dictionary is: "Hip-hop, adv. [v. hip + hop v.; or re-duplication of hop, with alternation of lighter and heavier vowel : cf. drip-drop, tip-top: With hopping movement; with successive hops." A similar phrase "hippity hop" of unknown origin goes to least back to the 1800s and appears in a poem, "Spring Weather", written by Elizabeth Cummings published in an 1882 children's magazine called Wide Awake . The illustrated poem begins "Hippity hop to
5320-481: Is usually considered new wave and fuses heavy pop music elements, but there is an extended rap by Harry near the end. Boxer Muhammad Ali , as an influential African American celebrity, was widely covered in the media. Ali influenced several elements of hip hop music. Both in the boxing ring and in media interviews, Ali became known in the 1960s for being "rhyming trickster". Ali used a "funky delivery" for his comments, which included "boasts, comical trash talk , [and]
5460-559: Is widely regarded to be the Sugarhill Gang 's " Rapper's Delight ", from 1979. It was the first hip hop record to gain widespread popularity in the mainstream and was where hip hop music got its name from (from the opening bar). However, much controversy surrounds this assertion as some regard the March 1979 single " King Tim III (Personality Jock) " by the Fatback Band , as a rap record. There are various other claimants for
5600-619: The Do It Any Way You Wanna Do rhythm by the People's Choice as re-recorded by Sly and Robbie ), where he even used a New York accent, consciously aiming at the new NYC rap market. The Jamaican DJ dance music was deeply rooted in the sound system tradition that made music available to poor people in a very poor country where live music was only played in clubs and hotels patronized by the middle and upper classes. By 1973 Jamaican sound system enthusiast DJ Kool Herc moved to
5740-758: The Linn 9000 . The first sampler that was broadly adopted to create this new kind of music was the Mellotron used in combination with the TR-808 drum machine. Mellotrons and Linn's were succeeded by the Akai , in the late 1980s. Turntablist techniques – such as rhythmic " scratching " (pushing a record back and forth while the needle is in the groove to create new sounds and sound effects , an approach attributed to Grand Wizzard Theodore ), beat mixing and/or beatmatching , and beat juggling – eventually developed along with
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5880-421: The break section of the song, showing off athleticism, spinning on the stage to 'break-dance' in the distinctive, frenetic style. Although there were some early MCs that recorded solo projects of note, such as DJ Hollywood , Kurtis Blow , and Spoonie Gee , the frequency of solo artists did not increase until later with the rise of soloists with stage presence and drama, such as LL Cool J . Most early hip hop
6020-494: The call and response patterns of African and African American religious ceremonies. Early popular radio disc jockeys of the Black-appeal radio period broke into broadcast announcing by using these techniques under the jive talk of the post WWII swing era in the late 1940s and the 1950s. DJ Nat D. was the M.C. at one of the most pitiless places for any aspiring musician trying to break into show business, Amateur Night at
6160-656: The "Graffiti Capital of the World" in 1971. Philadelphia native DJ Lady B recorded "To the Beat Y'All" in 1979, and became the first female solo hip hop artist to record music. Schoolly D , starting in 1984 and also from Philadelphia, began creating a style that would later be known as gangsta rap . Hip hop music was influenced by disco music, as disco also emphasized the key role of the DJ in creating tracks and mixes for dancers, and old school hip hop often used disco tracks as beats. At
6300-436: The 'talking blues' tradition. The first full-length Jamaican DJ record was a duet on a Rastafarian topic by Kingston ghetto dwellers U-Roy and Peter Tosh named Righteous Ruler (produced by Lee "Scratch" Perry in 1969). The first DJ hit record was Fire Corner by Coxsone's Downbeat sound system DJ, King Stitt that same year; 1970 saw a multitude of DJ hit records in the wake of U-Roy's early, massive hits, most famously Wake
6440-514: The 1960s, 1950s, and earlier, including several records by Bo Diddley and gospel group The Jubalaires , whose 1946 song "Noah" is often named as the first recorded instance of rap . Muhammad Ali 's 1963 spoken-word album I Am the Greatest is regarded by some writers as an early example of hip hop. Pigmeat Markham 's 1968 single " Here Comes the Judge " is one of several songs said to be
6580-628: The 1970s, when block parties became increasingly popular in New York City, particularly among African American youth residing in the Bronx . At block parties, DJs played percussive breaks of popular songs using two turntables and a DJ mixer to be able to play breaks from two copies of the same record, alternating from one to the other and extending the " break ". Hip-hop's early evolution occurred as sampling technology and drum machines became widely available and affordable. Turntablist techniques such as scratching and beatmatching developed along with
6720-462: The Black community. Old-school hip hop was the first mainstream wave of the genre, marked by its disco influence and party-oriented lyrics. The 1980s marked the diversification of hip hop as the genre developed more complex styles and spread around the world. New-school hip hop was the genre's second wave, marked by its electro sound, and led into golden age hip hop , an innovative period between
6860-422: The Bronx to its global reach today, hip hop has served as a voice for the disenfranchised, shedding light on issues such as racial inequality, poverty, and police brutality. Artists such as Public Enemy , Tupac Shakur , and Kendrick Lamar have used their platforms to address systemic injustices, fostering dialogue and inspiring activism. Hip hop's ability to confront societal issues while simultaneously providing
7000-465: The Bronx, taking with him Jamaica's sound system culture, and teamed up with another Jamaican, Coke La Rock, at the mike. Although other influences, most notably musical sequencer Grandmaster Flowers of Brooklyn and Grandwizard Theodore of the Bronx contributed to the birth of hip hop in New York, and although it was downplayed in most US books about hip hop, the main root of this sound system culture
7140-732: The Caribbean, where Jocko Henderson and Jockey Jack were American DJs who were listened to at night from broadcast transmitters located in Miami, Florida. Jocko came to have an outsized influence on Jamaican Emcees during the '50s as the R&;B music played on the Miami stations was different from that played on JBC , which re-broadcast BBC and local music styles. In Jamaica, DJs would set up large roadside sound systems in towns and villages, playing music for informal gatherings, mostly folks who wandered down from country hills looking for excitement at
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#17327933324837280-404: The Furious Five who is sometimes credited with the term as it relates to Hip Hop as we know it today (although it was not documented). Lovebug Starski , Keef Cowboy, and DJ Hollywood used the term when the music was still known as disco rap . It is believed by some that Cowboy created the term while teasing a friend who had just joined the U.S. Army, by singing the words "hip/hop/hip/hop" in
7420-522: The Herculoids were the first hip hop group to gain recognition in New York, but the number of MC teams increased over time. Often these were collaborations between former gangs , such as Afrikaa Bambaataa 's Universal Zulu Nation —now an international organization. Melle Mel , a rapper with the Furious Five is often credited with being the first rap lyricist to call himself an "MC". During
7560-461: The Last Poets , Gil Scott-Heron and Jalal Mansur Nuriddin had a significant impact on the post-civil rights era culture of the 1960s and '1970s, and thus the social environment in which hip hop music was created. AM radio at many stations were limited by the 'broadcast Day' as special licenses were required to transmit at night. Those that had such licenses were heard far out to sea and in
7700-574: The Music Play " (1983), Freeez 's "I.O.U." (1983), Midnight Star 's "Freak-a-Zoid" (1983), Chaka Khan 's " I Feel For You " (1984). DJ Pete Jones, Eddie Cheeba, DJ Hollywood , and Love Bug Starski were disco-influenced hip hop DJs. Their styles differed from other hip hop musicians who focused on rapid-fire rhymes and more complex rhythmic schemes. Afrika Bambaataa , Paul Winley, Grandmaster Flash , and Bobby Robinson were all members of third s latter group. In Washington, D.C. go-go emerged as
7840-570: The Palace theatre on Beale Street in Memphis, Tennessee. There he was master of ceremonies from 1935 until 1947 along with his sideman, D.J. Rufus Thomas . It was there he perfected the dozens, signifyin' and the personality jock jive patter that would become his schtick when he became the first black radio announcer on the air south of the Mason–Dixon line. Jive popularized black appeal radio, it
7980-635: The Planet" by Hashim ; and "Destination Earth" by Newcleus . However, the majority of the genre has been accompanied by rap vocals, such as the Sci-fi influenced electro hip hop group Warp 9 . Female rappers appeared on the scene in the late 1970s and early 80s, including Bronx artist MC Sha-Rock , member of the Funky Four Plus One , credited with being the first female MC and the Sequence ,
8120-502: The Rapper is an example of a SoundCloud artist who broke the mould of the industry; he released his debut mixtape, 10 Day , on SoundCloud. In a Vanity Fair interview Chance explained how he decided against signing to a major label and felt it was better for him to give his music "without any limit on it". Through SoundCloud, a sub-genre of rap was created. Artists such as Lil Pump , XXXTentacion , Juice Wrld , Nav , Lil Uzi Vert , Playboi Carti , Trippie Redd , 6ix9ine , Ski Mask
8260-628: The Slump God , Suicideboys and Lil Peep originated from SoundCloud and have since risen to the Billboard top charts. The sound created was different from the mainstream, with a grittier and darker sound that results from a lack of production. SoundCloud rap is a lo-fi, melody driven, distorted sound with lyrics that usually focus on repetition and less on content. The SoundCloud artists themselves are known to have exaggerated appearances that include bright colored hair and face tattoos. Smokepurpp ,
8400-583: The Town and many others. As the tradition of remix (which also started in Jamaica where it was called 'version' and 'dub') developed, established young Jamaican DJ/rappers from that period, who had already been working for sound systems for years, were suddenly recorded and had many local hit records, widely contributing to the reggae craze triggered by Bob Marley's impact in the 1970s. The main Jamaican DJs of
8540-519: The United States and young immigrants and children of immigrants from countries in the Caribbean. Some were influenced by the vocal style of the earliest African American radio MCs (including Jocko Henderson 's Rocket Ship Show of the 1950s, which rhymed and was influenced by scat singing ), which could be heard over the radio in Jamaica. The first records by Jamaican DJs, including Sir Lord Comic ( The Great Wuga Wuga , 1967) came as part of
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#17327933324838680-409: The album Dopium and had the lead single "Wu-Tang" featuring Method Man . The album featured guest appearances by Sheek Louch , Jim Jones , Raekwon , Ghostface Killah , GZA , Cappadonna , Killah Priest and Scotty Wotty with production by Bloody Beat Roots, Felix Cartel and Large Professor . In 2013 U-God announced a new album The Keynote Speaker with production by RZA who also served as
8820-419: The albums executive producer. The album was released on July 23, 2013, by RZA's Soul Temple Records with guest appearances from Styles P , Kool Keith , Method Man , RZA, GZA and Inspectah Deck . On December 13, 2016, U-God released through Babygrande Records' SoundCloud account a song "Venom" and announced that his new album, also called Venom , would be released soon. On September 25, 2017, he added
8960-450: The basis of hip hop music. Campbell's announcements and exhortations to dancers would lead to the syncopated, rhymed spoken accompaniment now known as rapping. He dubbed his dancers "break-boys" and "break-girls", or simply "b-boys" and "b-girls". According to Herc, "breaking" was also street slang for "getting excited" and "acting energetically". DJs such as Grand Wizzard Theodore , Grandmaster Flash , and Jazzy Jay refined and developed
9100-444: The birth of hip hop in the hip hop culture. It is hard to pinpoint the exact musical influences that most affected the sound and culture of early hip hop because of the multicultural nature of New York—hip hop's early pioneers were influenced by a mix of cultures, due to the city's diversity. The city experienced a heavy Jamaican hip hop influence during the 1990s. This influence was brought on by cultural shifts particularly because of
9240-402: The breaks. Rapping developed as a vocal style in which the artist speaks or chants along rhythmically with an instrumental or synthesized beat . Hip hop music was not officially recorded to play on radio or television until 1979, largely due to poverty during the genre's birth and lack of acceptance outside ghetto neighborhoods. The genre of music began spreading through block parties throughout
9380-569: The candy Shop four little men in a row" and the phrase appears a few more times. The hopping depicted in the illustration seems to crossover later to describing dances such as the Lindy Hop , which began in Harlem in the late 1920s. Later dance parties in the 1970s with DJs predated rap music but rap music would evolve out of them. In an article in Medium , Jeff Chang writes: "Father Amde Hamilton of
9520-469: The civil rights movement have used hip hop culture in the 1980s and 1990s to show the limitations of the Hip Hop Movement." Hip hop gave young African Americans a voice to let their issues be heard; "Like rock-and-roll, hip hop is vigorously opposed by conservatives because it romanticises violence, law-breaking, and gangs". It also gave people a chance for financial gain by "reducing the rest of
9660-633: The company had acquired the Singapore based music AI company Musiio, with the aims of increasing features on the site such as discovery features. A new APN was released in December 2012 which improved mobile device support and added features such as concurrent listening, site navigation, and the ability to create personal collections. At this time, SoundCloud was reported to be "reaching 180 million people per month", with 10 hours of content being uploaded per minute. SoundCloud offers two mobile apps ;
9800-425: The company have claimed this to be "bogus," arguing that the right to manage and delete accounts should be reserved to SoundCloud itself, not to an outside company. SoundCloud first entered the music streaming industry as a new way for artists to share and promote their music. As an online platform, artists can release music without a record label or distributor. SoundCloud users are both listeners and artists, using
9940-466: The company is "at the doorsteps of break-even" and said the company expects to generate a net profit by 2023. The rise in popularity of SoundCloud Rap (a.k.a. "mumble rap") and ability for new artists to gain popularity helped SoundCloud gain enough users to continue business. Compared to other streaming services, SoundCloud is an interactive platform, which contributes to the artist being able to gain popularity. In August 2014, SoundCloud announced
10080-513: The creation of new hip hop sounds. Early examples of the diversification process can be heard in tracks such as Grandmaster Flash's " The Adventures of Grandmaster Flash on the Wheels of Steel " (1981), a single consisting entirely of sampled tracks as well as Afrika Bambaataa 's " Planet Rock " (1982), and Warp 9 's " Nunk ", (1982) which signified the fusion of hip hop music with electro . In addition, Rammellzee & K-Rob 's "Beat Bop" (1983)
10220-413: The crossover success of its artists. During the late 2000s and early 2010s "blog era", rappers were able to build up a following through online methods of music distribution, such as social media and blogs, and mainstream hip hop took on a more melodic, sensitive direction following the commercial decline of gangsta rap. The trap and mumble rap subgenres have become the most popular form of hip hop during
10360-466: The crowd. Eventually, this introducing role developed into longer sessions of spoken, rhythmic wordplay, and rhyming, which became rapping. By 1979, hip hop music had become a mainstream genre. Herc also developed upon break-beat deejaying, where the breaks of funk songs—the part most suited to dance, usually percussion-based—were isolated and repeated for the purpose of all-night dance parties. This form of music playback, using hard funk and rock, formed
10500-420: The deal would give the company an option to require certain content to be restricted to paid subscribers, a statement suggesting that SoundCloud was preparing to launch its own subscription streaming service. In February 2017, SoundCloud launched a mid-range subscription tier named SoundCloud Go, that allows users to remove ads and listen offline for $ US5 per month through the site. The original version, which
10640-550: The earliest hip hop record. Leading up to hip hop, there were spoken-word artists such as the Last Poets who released their debut album in 1970, and Gil Scott-Heron , who gained a wide audience with his 1971 track " The Revolution Will Not Be Televised ". These artists combined spoken word and music to create a kind of "proto-rap" vibe. Hip hop as music and culture formed during the 1970s in New York City . As expressed by Mark D. Naison of Fordham University , "Hip hop
10780-406: The early 1970s B-boying arose during block parties, as b-boys and b-girls got in front of the audience to dance in a distinctive and frenetic style. The style was documented for release to a worldwide audience for the first time in documentaries and movies such as Style Wars , Wild Style , and Beat Street . The term "B-boy" was coined by DJ Kool Herc to describe the people who would wait for
10920-556: The early 1970s were King Stitt , Samuel the First , Count Machuki, Johnny Lover (who 'versioned' songs by Bob Marley and the Wailers as early as 1971), Dave Barker, Scotty, Lloyd Young, Charlie Ace and others, as well as soon-to-be reggae stars U-Roy , Dennis Alcapone , I-Roy , Prince Jazzbo , Prince Far I , Big Youth and Dillinger . Dillinger scored the first international rap hit record with Cocaine in my Brain in 1976 (based on
11060-420: The early days of hip hop were characterized by divisions between fans and detractors of disco music. Hip hop had largely emerged as "a direct response to the watered down, Europeanised, disco music that permeated the airwaves". The earliest hip hop was mainly based on hard funk loops sourced from vintage funk records. By 1979, disco instrumental loops/tracks had become the basis of much hip hop music. This genre
11200-570: The end of the week. There the DJs would allow 'Toasts' by an Emcee, which copied the style of the American DJs listened to on AM transistor radios. It was by this method that Jive talk, rapping and rhyming was transposed to the island and locally the style was transformed by 'Jamaican lyricism', or the local patois . Hip hop as music and culture formed during the 1970s in New York City from the multicultural exchange between African American youth from
11340-434: The endless quotabl[e]" lines. According to Rolling Stone , his " freestyle skills" (a reference to a type of vocal improvisation in which lyrics are recited with no particular subject or structure) and his "rhymes, flow, and braggadocio " would "one day become typical of old-school MCs" like Run-DMC and LL Cool J , the latter citing Ali as an influence. Hip hop music in its infancy has been described as an outlet and
11480-596: The first rap lyricist to call himself an "MC". Street gangs were prevalent in the poverty of the South Bronx, and much of the graffiti, rapping, and b-boying at these parties were all artistic variations on the competition and one-upmanship of street gangs. Sensing that gang members' often violent urges could be turned into creative ones, Afrika Bambaataa founded the Zulu Nation , a loose confederation of street-dance crews, graffiti artists, and rap musicians. By
11620-481: The heightened immigration of Jamaicans to New York and the American-born Jamaican youth who were coming of age during the 1990s. In the 1970s, block parties became increasingly popular in New York, particularly among African American, Caribbean and Hispanic youth residing in the Bronx . Block parties incorporated DJs, who played popular genres of music, especially funk and soul music . Due to
11760-633: The influential rap precursors the Watts Prophets once told me that, when he was growing up along Central Avenue in 1950s Los Angeles, the older folks used to call teen house parties 'them old hippity hops'." The earliest known instance of "hip hop" as a compound phrase in a song lyric is in a song about dancing by the doo-wop group the Dovells in 1963 called You Can't Sit Down , the lyric is: "...you gotta slop, bop, flip flop, hip hop, never stop". Keef Cowboy , rapper with Grandmaster Flash and
11900-470: The investment, veteran digital media operators Kerry Trainor and Michael Weissman joined the SoundCloud team respectively as chief executive officer and Chief Operating Officer. Alexander Ljung and Eric Wahlforss remained with the company—Ljung as chairman of the board, and Wahlforss as Chief Product Officer until 2019, when Wahlforss transitioned into an advisory role. In May 2022, SoundCloud announced
12040-421: The late 1970s, the culture had gained media attention, with Billboard magazine printing an article titled "B Beats Bombarding Bronx", commenting on the local phenomenon and mentioning influential figures such as Kool Herc. The New York City blackout of 1977 saw widespread looting, arson, and other citywide disorders especially in the Bronx where a number of looters stole DJ equipment from electronics stores. As
12180-411: The late 1990s to early-2000s "bling era" with hip hop influences increasingly finding their way into other genres of popular music, such as neo soul , nu metal , and R&B . The United States also saw the success of regional styles such as crunk , a Southern genre that emphasized the beats and music more than the lyrics, and alternative hip hop began to secure a place in the mainstream, due in part to
12320-469: The licensed music library but still offers ad-free and offline playback. SoundCloud Go+ offers mix tracks for certain DJ apps, has a complete catalogue, and has 256 kbit/s streaming. SoundCloud offers premium services for musicians with their Next Pro service. With Next Pro, subscribers can upload unlimited audio files, access enhanced analytics, distribute their music to other streaming platforms, and access tools to reach larger audiences. This service
12460-452: The local dance hall culture, which featured 'specials,' unique mixes or 'versions' pressed on soft discs or acetate discs, and rappers (called DJs) such as King Stitt , Count Machuki, U-Roy , I-Roy , Big Youth and many others. Recordings of talk-over, which is a different style from the dancehall's DJ style, were also made by Jamaican artists such as Prince Buster and Lee "Scratch" Perry ( Judge Dread ) as early as 1967, somehow rooted in
12600-525: The main SoundCloud app is oriented towards streaming, with music discovery, playlist, and sharing features. In November 2015, its separate app known as SoundCloud Pulse was released for Android and iOS; it is primarily oriented towards content creators, allowing users to upload and manage their uploads, reply to comments, and view statistics. By the end of 2016, SoundCloud Pulse had over 100 million downloads. In July 2020, SoundCloud introduced Insights into its mobile app, discontinuing SoundCloud Pulse. Through
12740-451: The matter of unauthorized, copyrighted material regularly appearing on the platform. The announcement followed a round of funding in which US$ 60 million was raised, resulting in a $ 700 million valuation. According to media sources, the negotiations were initiated in an attempt to avoid similar problems faced by Google , which had been forced to handle a large number of take down notices on its YouTube video-sharing platform. In May 2015, it
12880-552: The mid-1980s and mid-1990s that also developed hip hop's own album era . The gangsta rap subgenre , focused on the violent lifestyles and impoverished conditions of inner-city African American youth, gained popularity at this time. West Coast hip hop was dominated by G-funk in the early-mid 1990s, while East Coast hip hop was dominated by jazz rap , alternative hip hop , and hardcore hip hop . Hip hop continued to diversify at this time with other regional styles emerging, such as Southern rap and Atlanta hip hop . Hip hop became
13020-454: The mid-late 2010s and early 2020s. In 2017, rock music was usurped by hip hop as the most popular genre in the United States. In recent years, hip hop's influence has transcended musical boundaries, impacting fashion, language, and cultural trends worldwide. Amidst its evolution, hip hop has also been a vehicle for social commentary and political expression, reflecting the struggles and aspirations of marginalized communities. From its roots in
13160-724: The more prominent based disc jockeys ... He is also responsible for the derivation of the 'Hip-Hop'." Lovebug Starsky is also credited for the term by Afrika Bambaataa in a January 1982 interview by Michael Holman in the East Village Eye . Holman stating "Hip hop: the all inclusive tag for the rapping, breaking, graffiti-writing, crew fashion wearing street sub-culture." The term gained further currency in September of that year in another Bambaataa interview in The Village Voice , by Steven Hager , later author of
13300-400: The music scene outside of New York City; it could be found in cities as diverse as Los Angeles, Atlanta , Chicago, Washington, D.C., Baltimore , Dallas , Kansas City , San Antonio , Miami, Seattle , St. Louis , New Orleans , Houston , and Toronto . Indeed, " Funk You Up " (1979), the first hip hop record released by a female group, and the second single released by Sugar Hill Records ,
13440-404: The new Insights portal all users can see their top listener, top city, top country and top 50 tracks, while Pro Unlimited subscribers have access to their top 50 everything (listeners, cities, countries, and tracks). In April 2017, Chromecast support was added to the main SoundCloud iOS app. On 29 March 2016, SoundCloud unveiled SoundCloud Go, a subscription-based music streaming service ;
13580-462: The people who helped establish hip hop culture, including DJ Kool Herc , DJ Disco Wiz , Grandmaster Flash , and Afrika Bambaataa were of Latin American or Caribbean origin. DJ Kool Herc is widely recognized as the creator of hip hop, credited with pioneering the technique of extending the instrumental "breakbeat" on a record during a party in the Bronx on August 11, 1973, which is considered to be
13720-446: The percussion breaks, creating a musical accompaniment or base that could be rapped over in a manner similar to signifying . Rapping , also referred to as MCing or emceeing, is a vocal style in which the artist speaks lyrically and rhythmically, in rhyme and verse, generally to an instrumental or synthesized beat . Beats, almost always in 4/4 time signature , can be created by sampling and/or sequencing portions of other songs by
13860-586: The platform and facilitate either takedowns or ads being run against it. In July 2016, SoundCloud notified registered users via email that it would be "phasing out" groups because they "were not a strong driver to help users share their new tracks to the most users effectively". This announcement was met with alarm and concerned responses from numerous artists, who deemed the change unacceptable because it would eliminate their only effective means of sharing music on SoundCloud. SoundCloud has also been criticized for changes in service. The anti-piracy algorithm — which
14000-455: The platform together, creating a community focused space. Features that enable users to comment, like, and share songs allows the platform to operate as a social media site rather than a streaming service. In 2018, the Grammys began to recognize artists and their music on SoundCloud. The shift from The Recording Academy was thanks to the popularity of the platform and their artists. Chance
14140-459: The platform, available for mobile , desktop and Xbox devices. SoundCloud has evolved from a traditional online streaming platform to an entertainment company. SoundCloud was established in Berlin on August 27, 2007, by Swedish sound designer Alexander Ljung and Swedish electronic musician Eric Wahlforss, and the website was launched on October 17, 2008. Later that year, Rapper Kid Cudi posted
14280-499: The platform. The initial evaluation of SoundCloud at $ 700 million did not hold as strong to investors after their financial shortages. In July 2017, SoundCloud announced layoffs and the closure of two of its five offices in San Francisco and London in an effort to manage costs. In August 2017, SoundCloud announced it reached an agreement on a $ 169.5 million investment from The Raine Group and Temasek . In connection with
14420-453: The play named Bayes says: "Ay, is't not, I gad, ha? For, to go off hip hop, hip hop, upon this occasion, is a thousand times better than any conclusion in the world, I gad." This play and two other later sources are mentioned as an entry "Hip-hop" in a multi-volume dictionary from 1901 called A New English Dictionary on Historical Principles , in Volume 5 H to K , on page 296; the definition
14560-470: The positive reception, DJs began isolating the percussive breaks of popular songs. This technique was common in Jamaican dub music , and was largely introduced into New York by immigrants from the Caribbean, including DJ Kool Herc, one of the pioneers of hip hop. Herc has repeatedly denied any direct connections between Jamaican musical traditions and early hip hop, stating that his own biggest influence
14700-405: The practice of the entire subculture. The term hip hop music is sometimes used synonymously with the term rap music , though rapping is not a required component of hip hop music; the genre may also incorporate other elements of the culture, including DJing , turntablism , scratching , beatboxing , and instrumental tracks . Hip hop as both a musical genre and a culture was formed during
14840-498: The predominance of songs packed with a mix of boasting, 'slackness' and sexual innuendo and a more topical, political, socially conscious style. The role of the MC originally was as a Master of Ceremonies for a DJ dance event. The MC would introduce the DJ and try to pump up the audience. The MC spoke between the DJ's songs, urging everyone to get up and dance. MCs would also tell jokes and use their energetic language and enthusiasm to rev up
14980-497: The same rhyming, cadence laden rap style. Once the white owned stations realized the new upstarts were grabbing their black market share and that Big Band and swing jazz was no longer 'hip', some white DJ's emulated the southern 'mushmouth' and jive talk, letting their audience think they too were African American, playing the blues and Be-Bop . John R Richbourg had a southern drawl that listeners to Nashville's WLAC nighttime R&B programming were never informed belonged not to
15120-411: The same time however, hip hop music was also a backlash against certain subgenres of late 1970s disco. While the early disco was African American and Italian-American-created underground music developed by DJs and producers for the dance club subculture, by the late 1970s, disco airwaves were dominated by mainstream, expensively recorded music industry -produced disco songs. According to Kurtis Blow ,
15260-585: The service entirely in May 2015. In June 2015, SoundCloud announced that it had reached a deal with the Merlin Network , a group representing 20,000 independent record labels, to monetize their content through the Premier partner program. In January and March 2016, SoundCloud reached respective deals with Universal Music Group and Sony Music Entertainment. A UMG spokesperson told The New York Times that
15400-421: The service provides an ad-free experience, offline playback, and integrates licensed music from major labels into the existing, user-uploaded content of the service. Co-founder Eric Wahlforss stated that this aspect would help to differentiate SoundCloud Go from other music streaming services such as Spotify and Apple Music , as it technically provides a larger total library of songs than competing services, with
15540-595: The song that first popularized rap music in the United States and around the world. In 1982, Afrika Bambaataa released the single " Planet Rock ", which incorporated electronica elements from Kraftwerk 's " Trans-Europe Express " and "Numbers" as well as YMO 's "Riot in Lagos". The Planet Rock sound also spawned a hip-hop electronic dance trend, electro music , which included songs such as Planet Patrol 's "Play at Your Own Risk" (1982), C Bank's "One More Shot" (1982), Cerrone 's "Club Underworld" (1984), Shannon 's " Let
15680-427: The title of first hip hop record. By the early 1980s, all the major elements and techniques of the hip hop genre were in place, and by 1982, the electronic (electro) sound had become the trend on the street and in dance clubs. New York City radio station WKTU featured Warp 9 's " Nunk ", in a commercial to promote the station's signature sound of emerging hip hop Though not yet mainstream, hip hop had begun to permeate
15820-412: The use of breakbeats, including cutting and scratching. As turntable manipulation continued to evolve a new technique that came from it was needle dropping. Needle dropping was created by Grandmaster Flash, it is prolonged short drum breaks by playing two copies of a record simultaneously and moving the needle on one turntable back to the start of the break while the other played. The approach used by Herc
15960-644: The video for his track " Soundtrack 2 My Life ", then got replaced to YouTube in 2012. It was originally intended to allow musicians to collaborate by facilitating the sharing and discussion of recordings, but later transformed into a publishing tool for music distribution. According to Wired magazine, soon after its inception, SoundCloud began to challenge the dominance of Myspace as a platform for musicians to distribute their music. In April 2009, SoundCloud received €2.5 million Series A funding from Doughty Hanson Technology Ventures . In May 2010, SoundCloud announced it had one million users. In January 2011, it
16100-419: The world to consumers of its social concerns." In late 1979, Debbie Harry of Blondie took Nile Rodgers of Chic to such an event, as the main backing track used was the break from Chic's " Good Times ". The new style influenced Harry, and Blondie's later hit single from 1981 " Rapture " became the first single containing hip hop elements to hit number one on the U.S. Billboard Hot 100 —the song itself
16240-431: Was James Brown , from whom he says rap originated. Even before moving to the U.S., Herc says his biggest influences came from American music: I was listening to American music in Jamaica and my favorite artist was James Brown. That's who inspired me. A lot of the records I played were by James Brown. Herc also says that he was not influenced by Jamaican sound system parties, as he was too young to experience them when he
16380-507: Was Jamaican. The roots of rap in Jamaica are explained in detail in Bruno Blum 's book, 'Le Rap'. DJ Kool Herc and Coke La Rock provided an influence on the vocal style of rapping by delivering simple poetry verses over funk music breaks, after party-goers showed little interest in their previous attempts to integrate reggae-infused toasting into musical sets. DJs and MCs would often add call and response chants, often consisting of
16520-528: Was a 'slow jam' which had a dub influence with its use of reverb and echo as texture and playful sound effects. " Light Years Away ", by Warp 9 (1983), (produced and written by Lotti Golden and Richard Scher) described as a "cornerstone of early 80s beatbox afrofuturism," by the UK paper, The Guardian , introduced social commentary from a sci-fi perspective. In the 1970s, hip hop music typically used samples from funk and later, from disco. The mid-1980s marked
16660-500: Was a commercial failure, over the course of the decade the 808 attracted a cult following among underground musicians for its affordability on the used market, ease of use, and idiosyncratic sounds, particularly its deep, "booming" bass drum . It became a cornerstone of the emerging electronic, dance, and hip hop genres, popularized by early hits such as Afrika Bambaataa and the Soulsonic Force 's " Planet Rock ". The 808
16800-430: Was born multicultural", gaining influences from African American and Anglo-Caribbean musical traditions, as well as African American and Latin American dancing traditions. Hip hop music in its infancy has been described as an outlet and a voice for the disenfranchised youth of marginalized backgrounds and low-income areas, as the hip hop culture reflected the social, economic and political realities of their lives. Many of
16940-468: Was called "disco rap". Ironically, the rise of hip hop music also played a role in the eventual decline in disco's popularity. The disco sound had a strong influence on early hip hop music. Most of the early rap/hip-hop songs were created by isolating existing disco bass-guitar bass lines and dubbing over them with MC rhymes. the Sugarhill Gang used Chic 's " Good Times " as the foundation for their 1979 hit " Rapper's Delight ", generally considered to be
17080-435: Was considering to buy SoundCloud. On 8 December 2016, Spotify was reported to have abandoned its acquisition plans. In February 2019, SoundCloud reported having surpassed 200 million sound tracks, four times as many as Myspace had. In May 2019, SoundCloud bought artist distribution platform Repost Network. In January 2020, a US$ 75 million investment by Sirius XM was announced. On 2 March 2021, SoundCloud announced
17220-409: Was created with the help of large tape loops. The process of looping a break into a breakbeat now became more commonly done with a sampler, now doing the job which so far had been done manually by the DJs using turntables. In 1989, DJ Mark James, under the moniker "45 King", released "The 900 Number", a breakbeat track created by synchronizing samplers and vinyl records. SoundCloud SoundCloud
17360-406: Was dominated by groups where collaboration between the members was integral to the show. An example would be the early hip hop group Funky Four Plus One , who performed in such a manner on Saturday Night Live in 1981. The earliest hip hop music was performed live, at house parties and block party events, and it was not recorded. DJs would play breaks from popular songs using two turntables and
17500-585: Was eventually used on more hit records than any other drum machine; its popularity with hip hop in particular has made it one of the most influential inventions in popular music, comparable to the Fender Stratocaster 's influence on rock. Over time sampling technology became more advanced. However, earlier producers such as Marley Marl used drum machines to construct their beats from small excerpts of other beats in synchronisation , in his case, triggering three Korg sampling-delay units through
17640-431: Was implemented for the purpose of increasing SoundCloud usage. On 3 July 2014, TorrentFreak reported that SoundCloud offered unlimited removal powers to certain copyright holders, allowing those copyright holders to unilaterally remove paid subscribers' content without recourse. In April 2015, SoundCloud announced a new partnership with Zefr, a content tracking company that works with YouTube to help identify songs on
17780-437: Was in Jamaica. In a 2020 interview, DJ Kool Herc's sister Cindy Campbell said that she wanted Jamaica to reclaim hip hop because, as she put it, "we are the ones who bought the style and the technique to America, which [later] became hip-hop." Because the percussive breaks in funk, soul and disco records were generally short, Herc and other DJs began using two turntables to extend the breaks. On August 11, 1973, DJ Kool Herc
17920-557: Was increasing by 1.5 million users per month. In March 2014, Twitter announced it would partner with SoundCloud in developing its first integrated music app. However, the project never moved forward because SoundCloud was unable to accommodate licensed music due to a lack of necessary arrangements with music labels. In July 2013, SoundCloud had 40 million registered users and new users were joining at 20 million per month. SoundCloud announced in January 2014 that it had commenced licensing negotiations with major music companies to address
18060-572: Was one of only four of the group to get a solo track – "Black Shampoo" (the others being Inspectah Deck with "The City", RZA with "Sunshower" and Ol' Dirty Bastard with "Dog Shit"). U-God was the eighth member of the group to record a solo album, releasing Golden Arms Redemption in 1999 on Priority Records, which displayed a wide variety of sounds from gritty blaxploitation funk to urgent string sections, and featured guest appearances from several Wu-Tang members and affiliates. It had two singles in "Dat's Gangsta" and "Bizarre". The song "Rumble"
18200-499: Was performed by the Sequence , a group from Columbia, South Carolina which featured Angie Stone . Despite the genre's growing popularity, Philadelphia was, for many years, the only city whose contributions could be compared to New York City's. Hip hop music became popular in Philadelphia in the late 1970s. The first released record was titled "Rhythm Talk", by Jocko Henderson . The New York Times had dubbed Philadelphia
18340-466: Was put into place to combat the number of illegal music downloads — has often been criticized for taking down music that was not illegally submitted or downloaded. Also, Universal Music Group has the right to take down any files on SoundCloud. Uploads can be taken down directly by Universal Music Group outside of SoundCloud's anti-piracy policy. Other than uploads, Universal Music Group has the ability to take down accounts, both premium and free. Customers of
18480-422: Was renamed to SoundCloud Go+, allows access to (at the time) over 150 million songs, offline playback, no ads, no previews, and premium music tracks for $ US10 per month through the site. Both subscriptions were categorized for listeners, with separate subscription services provided specifically for creators. In Spring 2017, SoundCloud initially faced being sold after not raising the $ 100 million needed to support
18620-442: Was reported that SoundCloud could potentially raise approximately US$ 150 million in new financing, resulting in a valuation surpassing one billion dollars. The major label issue became prominent again when the new financing information was released, as the lack of monetization was presented as an issue—SoundCloud signed an agreement with Warner Music Group as part of the new Premier program that allows both Warner Music, which also has
18760-410: Was reported that SoundCloud had raised US$ 10 million Series B funding from Union Square Ventures and Index Ventures . On 15 June 2011, SoundCloud reported five million registered users and investments from Ashton Kutcher and Guy Oseary 's A-Grade Fund, and on 23 January 2012, it reported 10 million registered users. In May 2012, it was announced that SoundCloud had 15 million users, and site usage
18900-555: Was reported that Twitter was considering the acquisition of SoundCloud for approximately US$ 2 billion. However, the prospect of acquisition was discounted by the media, with one report stating that "the numbers didn't add up", and Bobby Owsinski hypothesizing on the Forbes website in July that SoundCloud's ongoing inability to secure deals with the major music labels was the foremost culprit. On 28 September 2016, Spotify announced that it
19040-464: Was soon widely copied, and by the late 1970s, DJs were releasing 12-inch records where they would rap to the beat. Popular tunes included Kurtis Blow 's " The Breaks " and the Sugarhill Gang 's " Rapper's Delight ". Herc and other DJs would connect their equipment to power lines and perform at venues such as public basketball courts and at 1520 Sedgwick Avenue, Bronx, New York, now officially
19180-412: Was the DJ at his sister's back-to-school party. He extended the beat of a record by using two record players, isolating the percussion "breaks" by using a mixer to switch between the two records. Herc's experiments with making music with record players became what we now know as breaking or " scratching ". A second key musical element in hip hop music is emceeing (also called MCing or rapping). Emceeing
19320-413: Was the dedicated label services department that provided label services such as marketing, funding and music distribution for artists that signed with SoundCloud directly/independent labels that have partnerships with SoundCloud. In July 2022 SoundCloud A&R Cameron Cox carried out a distribution deal with Sohaib Ali and Alontae Lloyd's BlondeWorld Label which is the first independent label to enter into
19460-564: Was the language of the black youth, the double entendres and slightly obscene wordplay was a godsend to radio, re-invigorating ratings at flagging outlets that were losing audience share and flipping to the new format of R&B with black announcers . The 10% of African Americans who heard his broadcasts found that the music he promoted on radio in 1949 was also in the jukeboxes up north in the cities. They were also finding other D.J's like Chicago's Al Benson on WJJD , Austin's Doctor Hep Cat on KVET and Atlanta's Jockey Jack on WERD speaking
19600-546: Was used as the main song for the video game Wu-Tang: Shaolin Style . Bizarre debuted #7 on the Billboard Hot Rap Singles , but soon after Priority Records was on the verge of shutting down. Still, the album managed to go Gold in sales. Based on the initial success, U-God was able to open his own label, Suppa Nigga Productions. He released his second album Mr. Xcitement in 2005. In 2009 U-God released
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