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110-613: The VideoBrain Family Computer was designed and produced by Umtech Inc., doing business as the VideoBrain Computer Company of California in 1977. It was not widely available, although Macy's department store briefly carried the computer on its shelves. It was sold in various configurations, and the price ranged from $ 500 to $ 1100 depending on the accessories chosen. New software for the VideoBrain

220-402: A 4KB ROM . It was able to output 384 x 336 graphics and 128 x 56 semigraphic characters in 16 colors, (based on UV-201 and UV-202 proprietary chips) and sound to a connected television set through an RF connector . By far its most striking feature was the 36-key keyboard - though the keyboard of the VideoBrain was poorly designed and difficult to use, keyboards were not available on any of

330-473: A Caliph) on their way to Guerrero, Mexico where they played a future role in the wars of independence . Sebastián Vizcaíno explored and mapped the coast of California in 1602 for New Spain , putting ashore in Monterey . Despite the on-the-ground explorations of California in the 16th century, Rodríguez's idea of California as an island persisted. Such depictions appeared on many European maps well into

440-619: A business or organization. Any company that sells products or services to other businesses or organizations (vs. consumers) typically uses B2B marketing strategies. The 7 P's of B2B marketing are: product, price, place, promotion, people, process, and physical evidence. Some of the trends in B2B marketing include content such as podcasts, videos, and social media marketing campaigns. Examples of products sold through B2B marketing include: The four major categories of B2B product purchasers are: Business-to-consumer marketing, or B2C marketing, refers to

550-598: A commodity until the 1849 California Gold Rush . From the 1820s, trappers and settlers from the United States and Canada began to arrive in Northern California. These new arrivals used the Siskiyou Trail , California Trail , Oregon Trail and Old Spanish Trail to cross the rugged mountains and harsh deserts in and surrounding California. The early government of the newly independent Mexico

660-498: A competitive advantage". For instance, the Chartered Institute of Marketing defines marketing from a customer-centric perspective, focusing on "the management process responsible for identifying, anticipating and satisfying customer requirements profitably". In the past, marketing practice tended to be seen as a creative industry, which included advertising , distribution and selling , and even today many parts of

770-488: A concrete process that can be followed to create a marketing plan . The "marketing concept" proposes that to complete its organizational objectives, an organization should anticipate the needs and wants of potential consumers and satisfy them more effectively than its competitors. This concept originated from Adam Smith 's book The Wealth of Nations but would not become widely used until nearly 200 years later. Marketing and Marketing Concepts are directly related. Given

880-489: A countdown timer , and a Color Bar generator. Two additional hardware modules were marketed that would extend the capabilities of the VideoBrain. The Expander 1 was an interface to various I/O devices. It allowed users to connect a cassette tape recorder for saving or loading data, and included two RS-232 ports for attaching a printer and the Expander 2. The Expander 2 was a 300 baud acoustic modem used by

990-576: A free state, the "loitering or orphaned Indians", were de facto enslaved by their new Anglo-American masters under the 1850 Act for the Government and Protection of Indians . One of these de facto slave auctions was approved by the Los Angeles City Council and occurred for nearly twenty years. There were many massacres in which hundreds of indigenous people were killed by settlers for their land. Between 1850 and 1860,

1100-410: A key audience. Most available software was aimed at productivity or educational markets, and lacked any variety of entertainment titles. Perhaps the largest contributor to the VideoBrain's failure was simply a lack of proper marketing and hardware availability. Public understanding of computers in 1977 was significantly lower than it is today, and many potential consumers simply did not understand

1210-408: A managerial approach that covered analysis , consumer behavior , market research , market segmentation , and planning . Phillip Kotler , popularised this approach and helped spread the 4 Ps model. McCarthy's 4 Ps have been widely adopted by both marketing academics and practitioners. One of the limitations of the 4Ps approach is its emphasis on an inside-out view. An inside-out approach

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1320-412: A market. In addition, a great deal of advertising and promotion is designed to show how a given product's benefits meet the customer's needs, wants or expectations in a unique way. The two major segments of marketing are business-to-business (B2B) marketing and business-to-consumer (B2C) marketing. B2B (business-to-business) marketing refers to any marketing strategy or content that is geared towards

1430-657: A model-building perspective, the 4 Ps has attracted a number of criticisms. Well-designed models should exhibit clearly defined categories that are mutually exclusive, with no overlap. Yet, the 4 Ps model has extensive overlapping problems. Several authors stress the hybrid nature of the fourth P, mentioning the presence of two important dimensions, "communication" (general and informative communications such as public relations and corporate communications) and "promotion" (persuasive communications such as advertising and direct selling). Certain marketing activities, such as personal selling, may be classified as either promotion or as part of

1540-624: A modest home which in the 1960s cost $ 25,000 would cost half a million dollars or more in urban areas by 2005. More people commuted longer hours to afford a home in more rural areas while earning larger salaries in the urban areas. Speculators bought houses, expecting to make a huge profit in months, then rolling it over by buying more properties. Mortgage companies were compliant, as people assumed prices would keep rising. The bubble burst in 2007–8 as prices began to crash. Hundreds of billions in property values vanished and foreclosures soared, as financial institutions and investors were badly hurt. In

1650-416: A more consumer-orientated version of the 4 Ps that attempts to better fit the movement from mass marketing to niche marketing . Consumer (or client) The consumer refers to the person or group that will acquire the product. This aspect of the model focuses on fulfilling the wants or needs of the consumer. Cost Cost refers to what is exchanged in return for the product. Cost mainly consists of

1760-479: A multiplicity of new markets. Market segmentation can be defined in terms of the STP acronym, meaning Segmentation, Targeting, and Positioning . Segmentation involves the initial splitting up of consumers into persons of like needs/wants/tastes. Commonly used criteria include: Once a segment has been identified to target, a firm must ascertain whether the segment is beneficial for them to service. The DAMP acronym

1870-431: A number of reasons. Poor design decisions hindered user acceptance; for example, the VideoBrain's confusing and user-unfriendly keyboard made even simple text entry a tedious process. Moreover, the computer did not offer the then-popular programming language BASIC , forcing users to instead adopt APL/S - a far more obscure and difficult programming language. Finally, the VideoBrain software library had trouble reaching

1980-469: A part of Mexico. In 1846, the total settler population of the western part of the old Alta California had been estimated to be no more than 8,000, plus about 100,000 Native Americans, down from about 300,000 before Hispanic settlement in 1769. In 1848, only one week before the official American annexation of the area, gold was discovered in California, this being an event which was to forever alter both

2090-712: A remote land rich in gold and pearls, inhabited by beautiful Black women who wore gold armor and lived like Amazons , as well as griffins and other strange beasts. Abbreviations of the state's name include CA, Cal., Calif., Califas , and US-CA . California was one of the most culturally and linguistically diverse areas in pre-Columbian North America . Historians generally agree that there were at least 300,000 people living in California prior to European colonization. The Indigenous peoples of California included more than 70 distinct ethnic groups , inhabiting environments ranging from mountains and deserts to islands and redwood forests. Living in these diverse geographic areas,

2200-432: A section to the marketing mix. The 4Ps refers to four broad categories of marketing decisions, namely: product , price , promotion , and place . The origins of the 4 Ps can be traced to the late 1940s. The first known mention has been attributed to a Professor of Marketing at Harvard University, James Culliton. The 4 Ps, in its modern form, was first proposed in 1960 by E. Jerome McCarthy; who presented them within

2310-748: A short break in 1862 when legislative sessions were held in San Francisco due to flooding in Sacramento . Once the state's Constitutional Convention had finalized its state constitution, it applied to the U.S. Congress for admission to statehood . On September 9, 1850, as part of the Compromise of 1850 , California became a free state and September   9 a state holiday . During the American Civil War (1861–1865), California sent gold shipments eastward to Washington in support of

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2420-409: A single program (Timeshare) that allowed the VideoBrain to act as a terminal when dialed into a compatible mainframe computer . Additional software was sold on cartridges measuring approximately the size of a Betamax tape. The cartridge interface was unique: unlike most video game systems, VideoBrain cartridges had an exposed strip of conductive traces that simply lie flush against a set of pins on

2530-612: A state Constitutional Convention was first held in Monterey. Among the first tasks of the convention was a decision on a location for the new state capital. The first full legislative sessions were held in San Jose (1850–1851). Subsequent locations included Vallejo (1852–1853), and nearby Benicia (1853–1854); these locations eventually proved to be inadequate as well. The capital has been located in Sacramento since 1854 with only

2640-490: Is a subset of marketing research. (Avoiding the word consumer, which shows up in both, market research is about distribution, while marketing research encompasses distribution, advertising effectiveness, and salesforce effectiveness). The stages of research include: Well-known academic journals in the field of marketing with the best rating in VHB-Jourqual and Academic Journal Guide, an impact factor of more than 5 in

2750-422: Is conducted for two main purposes: better allocation of a firm's finite resources and to better serve the more diversified tastes of contemporary consumers. A firm only possesses a certain amount of resources. Thus, it must make choices (and appreciate the related costs) in servicing specific groups of consumers. Moreover, with more diversity in the tastes of modern consumers, firms are noting the benefit of servicing

2860-556: Is currently defined by the American Marketing Association (AMA) as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large". However, the definition of marketing has evolved over the years. The AMA reviews this definition and its definition for "marketing research" every three years. The interests of "society at large" were added into

2970-420: Is diametrically opposed to the popular concept of B2C or Business- to- Consumer where the companies make goods and services available to the end consumers. In this type of business model, businesses profit from consumers' willingness to name their own price or contribute data or marketing to the company, while consumers benefit from flexibility, direct payment, or free or reduced-price products and services. One of

3080-434: Is one of the primary components of business management and commerce . Marketing is typically conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses ( B2B ) or directly to consumers ( B2C ). Sometimes tasks are contracted to dedicated marketing firms, like a media , market research , or advertising agency . Sometimes, a trade association or government agency (such as

3190-589: Is the most populous U.S. state, the third-largest by area, and most populated subnational entity in North America . Prior to European colonization , California was one of the most culturally and linguistically diverse areas in pre-Columbian North America . European exploration in the 16th and 17th centuries led to the colonization by the Spanish Empire . The area became a part of Mexico in 1821, following its successful war for independence , but

3300-436: Is the largest of any U.S. state, with a $ 4.0 trillion gross state product as of 2024 . It is the largest sub-national economy in the world. California's agricultural industry has the highest output of any U.S. state, and is led by its dairy , almonds , and grapes . With the busiest port in the country ( Los Angeles ), California plays a pivotal role in the global supply chain, hauling in about 40% of goods imported to

3410-401: Is the traditional planning approach where the organization identifies its desired goals and objectives, which are often based around what has always been done. Marketing's task then becomes one of "selling" the organization's products and messages to the "outside" or external stakeholders. In contrast, an outside-in approach first seeks to understand the needs and wants of the consumer. From

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3520-410: Is used as criteria to gauge the viability of a target market. The elements of DAMP are: The next step in the targeting process is the level of differentiation involved in a segment serving. Three modes of differentiation exist, which are commonly applied by firms. These are: Positioning concerns how to position a product in the minds of consumers and inform what attributes differentiate it from

3630-498: The Agricultural Marketing Service ) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk? ), food from a specific area, or a city or region as a tourism destination. Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including

3740-504: The Battle of Providencia near Los Angeles, he convinced each side that they had no reason to be fighting each other. As a result of Marsh's actions, they abandoned the fight, Micheltorena was defeated, and California-born Pio Pico was returned to the governorship. This paved the way to California's ultimate acquisition by the United States. In 1846, a group of American settlers in and around Sonoma rebelled against Mexican rule during

3850-652: The Bear Flag Revolt . Afterward, rebels raised the Bear Flag (featuring a bear, a star, a red stripe and the words "California Republic") at Sonoma. The Republic's only president was William B. Ide , who played a pivotal role during the Bear Flag Revolt. This revolt by American settlers served as a prelude to the later American military invasion of California and was closely coordinated with nearby American military commanders. The California Republic

3960-715: The California Master Plan for Higher Education in 1960 to develop an efficient system of public education. Meanwhile, attracted to the mild Mediterranean climate, cheap land, and the state's variety of geography, filmmakers established the studio system in Hollywood in the 1920s. California manufactured 9% of US armaments produced during World War II , ranking third behind New York and Michigan . California easily ranked first in production of military ships at drydock facilities in San Diego, Los Angeles, and

4070-566: The Graham Affair , which was resolved in part with the intercession of Royal Navy officials. One of the largest ranchers in California was John Marsh . After failing to obtain justice against squatters on his land from the Mexican courts, he determined that California should become part of the United States. Marsh conducted a letter-writing campaign espousing the California climate, the soil, and other reasons to settle there, as well as

4180-553: The Indigenous people of California had not yet developed a natural immunity. Under its new American administration, California's first governor Peter Hardeman Burnett instituted policies that have been described as a state-sanctioned policy of elimination of California's indigenous people. Burnett announced in 1851 in his Second Annual Message to the Legislature: "That a war of extermination will continue to be waged between

4290-616: The Presidio of San Diego , the first religious and military settlements founded by the Spanish in California. By the end of the expedition in 1770, they would establish the Presidio of Monterey and Mission San Carlos Borromeo de Carmelo on Monterey Bay. After the Portolà expedition, Spanish missionaries led by Father-President Serra set out to establish 21 Spanish missions of California along El Camino Real ("The Royal Road") and along

4400-774: The Route 66 . From 1900 to 1965, the population grew from fewer than one million to the greatest in the Union. In 1940, the Census Bureau reported California's population as 6% Hispanic, 2.4% Asian, and 90% non-Hispanic white. To meet the population's needs, engineering feats like the California and Los Angeles Aqueducts ; the Oroville and Shasta Dams ; and the Bay and Golden Gate Bridges were built. The state government adopted

4510-654: The Social Sciences Citation Index and an h-index of more than 130 in the SCImago Journal Rank are These are also designated as Premier AMA Journals by the American Marketing Association. Market segmentation consists of taking the total heterogeneous market for a product and dividing it into several sub-markets or segments, each of which tends to be homogeneous in all significant aspects. The process

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4620-527: The Treaty of Guadalupe Hidalgo (February 2, 1848) that ended the war, the westernmost portion of the annexed Mexican territory of Alta California soon became the American state of California, and the remainder of the old territory was then subdivided into the new American Territories of Arizona, Nevada, Colorado and Utah . The even more lightly populated and arid lower region of old Baja California remained as

4730-673: The coast of California were the members of a Spanish maritime expedition led by Portuguese captain Juan Rodríguez Cabrillo in 1542. Cabrillo was commissioned by Antonio de Mendoza , the Viceroy of New Spain , to lead an expedition up the Pacific coast in search of trade opportunities; they entered San Diego Bay on September 28, 1542, and reached at least as far north as San Miguel Island . Privateer and explorer Francis Drake explored and claimed an undefined portion of

4840-515: The sales process engineering perspective, defines marketing as "a set of processes that are interconnected and interdependent with other functions of a business aimed at achieving customer interest and satisfaction". Some definitions of marketing highlight marketing's ability to produce value to shareholders of the firm as well. In this context, marketing can be defined as "the management process that seeks to maximise returns to shareholders by developing relationships with valued customers and creating

4950-513: The 18th century. The Portolá expedition of 1769–70 was a pivotal event in the Spanish colonization of California, resulting in the establishment of numerous missions, presidios , and pueblos . The military and civil contingent of the expedition was led by Gaspar de Portolá , who traveled over land from Sonora into California, while the religious component was headed by Junípero Serra , who came by sea from Baja California . In 1769, Portolá and Serra established Mission San Diego de Alcalá and

5060-491: The 1992 Rodney King riots. California was the hub of the Black Panther Party , known for arming African Americans to defend against racial injustice. Mexican, Filipino, and other migrant farm workers rallied in the state around Cesar Chavez for better pay in the 1960s and 70s. During the 20th century, two great disasters happened: the 1906 San Francisco earthquake and 1928 St. Francis Dam flood remain

5170-403: The 21st century, droughts and frequent wildfires attributed to climate change have occurred. From 2011 to 2017, a persistent drought was the worst in its recorded history. The 2018 wildfire season was the state's deadliest and most destructive. One of the first confirmed COVID-19 cases in the United States occurred in California on January 26, 2020. A state of emergency was declared in

5280-522: The California coast in 1579, landing north of the future city of San Francisco . The first Asians to set foot on what would be the United States occurred in 1587, when Filipino sailors arrived in Spanish ships at Morro Bay . Coincidentally the descendants of the Muslim Caliph Hasan ibn Ali in formerly Islamic Manila and had converted, then mixed Christianity with Islam, upon Spanish conquest, transited through California (Named after

5390-526: The California coast, 16 sites of which having been chosen during the Portolá expedition. Numerous major cities in California grew out of missions, including San Francisco ( Mission San Francisco de Asís ), San Diego ( Mission San Diego de Alcalá ), Ventura ( Mission San Buenaventura ), or Santa Barbara ( Mission Santa Barbara ), among others. Juan Bautista de Anza led a similarly important expedition throughout California in 1775–76, which would extend deeper into

5500-534: The California government in 2022. These groups were also diverse in their political organization, with bands, tribes, villages, and, on the resource-rich coasts, large chiefdoms , such as the Chumash , Pomo and Salinan . Trade, intermarriage, craft specialists, and military alliances fostered social and economic relationships between many groups. Although nations would sometimes war, most armed conflicts were between groups of men for vengeance . Acquiring territory

5610-443: The California state government paid around 1.5   million dollars (some 250,000 of which was reimbursed by the federal government) to hire militias with the stated purpose of protecting settlers, however these militias perpetrated numerous massacres of indigenous people. Indigenous people were also forcibly moved to reservations and rancherias, which were often small and isolated and without enough natural resources or funding from

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5720-624: The San Francisco Bay Area. Due to the hiring opportunities California offered during the conflict, the population multiplied from the immigration it received due to the work in its war factories, military bases, and training facilities. After World War II, California's economy expanded due to strong aerospace and defense industries, whose size decreased following the end of the Cold War . Stanford University began encouraging faculty and graduates to stay instead of leaving

5830-497: The U.S. Army. In the 20th century, thousands of Japanese people migrated to California. The state in 1913 passed the Alien Land Act , excluding Asian immigrants from owning land. During World War II, Japanese Americans in California were interned in concentration camps; in 2020, California apologized. Migration to California accelerated during the early 20th century with the completion of transcontinental highways like

5940-586: The US. Notable contributions to popular culture , ranging from entertainment , sports , music , and fashion , have their origins in California. California is the home of Hollywood , the oldest and one of the largest film industries in the world, profoundly influencing global entertainment. The San Francisco Bay and the Greater Los Angeles areas are seen as the centers of the global technology and U.S. film industries, respectively. The Spaniards gave

6050-454: The Union . However, due to the existence of a large contingent of pro-South sympathizers within the state, the state was not able to muster any full military regiments to send eastwards to officially serve in the Union war effort. Still, several smaller military units within the Union army, such as the "California 100 Company" , were unofficially associated with the state of California due to a majority of their members being from California. At

6160-423: The basis of "distinct needs, characteristics, or behaviors who might require separate products or marketing mixes." Needs-based segmentation (also known as benefit segmentation ) "places the customers' desires at the forefront of how a company designs and markets products or services." Although needs-based segmentation is difficult to do in practice, it has been proved to be one of the most effective ways to segment

6270-525: The benefits of owning a home computer. Additionally, the VideoBrain was mainly sold through mail-order outfits, and only made a brief retail showing at Macy's Department Stores. (By contrast, video game consoles at the time were easily available in a number of department and toy chains, allowing them to far outsell the VideoBrain Computer System). Albert Yu said, in a 2005 interview, said he had invited Andy Grove to look over

6380-454: The best land in the state, were secularized by 1834 and became the property of the Mexican government. The governor granted many square leagues of land to others with political influence. These huge ranchos or cattle ranches emerged as the dominant institutions of Mexican California. The ranchos developed under ownership by Californios (Hispanics native of California) who traded cowhides and tallow with Boston merchants. Beef did not become

6490-464: The best route to follow, which became known as "Marsh's route". His letters were read, reread, passed around, and printed in newspapers throughout the country, and started the first wagon trains rolling to California. After ushering in the period of organized emigration to California, Marsh became involved in a military battle between the much-hated Mexican general, Manuel Micheltorena and the California governor he had replaced, Juan Bautista Alvarado. At

6600-399: The case of services marketing . Other extensions have been found necessary in retail marketing, industrial marketing and internet marketing. In response to environmental and technological changes in marketing, as well as criticisms towards the 4Ps approach, the 4Cs has emerged as a modern marketing mix model. Robert F. Lauterborn proposed a 4 Cs classification in 1990. His classification is

6710-404: The centrality of customer needs, and wants in marketing, a rich understanding of these concepts is essential: Marketing research , conducted for the purpose of new product development or product improvement, is often concerned with identifying the consumer's unmet needs . Customer needs are central to market segmentation which is concerned with dividing markets into distinct groups of buyers on

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6820-402: The channels that will be used to advertise the product, is affected by the environment surrounding the product, the results of marketing research and market research , and the characteristics of the product's target market. Once these factors are determined, marketers must then decide what methods of promoting the product, including use of coupons and other price inducements. Marketing

6930-428: The competitor's products. A firm often performs this by producing a perceptual map, which denotes similar products produced in the same industry according to how consumers perceive their price and quality. From a product's placing on the map, a firm would tailor its marketing communications to meld with the product's perception among consumers and its position among competitors' offering. The promotional mix outlines how

7040-520: The computer itself. Cartridges could contain up to 12KiB of data . Patent 4232374 titled "Segment Ordering for Television Receiver Control Unit" describes the VideoBrain display hardware. "VideoBrain: Screen Captures" at HCVGM Because the VideoBrain computer was discontinued so quickly, fewer than 25 software titles were ever marketed for the system. The library comprises a handful of games, educational titles, and productivity software. The VideoBrain largely failed to achieve commercial viability for

7150-551: The conquest include the Battle of San Pasqual and the Battle of Dominguez Rancho in Southern California, as well as the Battle of Olómpali and the Battle of Santa Clara in Northern California. After a series of defensive battles in the south, the Treaty of Cahuenga was signed by the Californios on January 13, 1847, securing a censure and establishing de facto American control in California. Following

7260-488: The consumer relationship, as opposed to a pure exchange process. For instance, prolific marketing author and educator, Philip Kotler has evolved his definition of marketing. In 1980, he defined marketing as "satisfying needs and wants through an exchange process", and in 2018 defined it as "the process by which companies engage customers, build strong customer relationships, and create customer value in order to capture value from customers in return". A related definition, from

7370-408: The consumer to attain the product, thus making them more likely to do so. Communication Like "Promotion" in the 4Ps model, communication refers to how consumers find out about a product. Unlike promotion, communication not only refers to the one-way communication of advertising, but also the two-way communication available through social media. The term "marketing environment" relates to all of

7480-535: The deadliest in U.S. history. Although air pollution has been reduced, health problems associated with pollution continue. Brown haze known as " smog " has been substantially abated after federal and state restrictions on automobile exhaust. An energy crisis in 2001 led to rolling blackouts , soaring power rates, and the importation of electricity from neighboring states. Southern California Edison and Pacific Gas and Electric Company came under heavy criticism. Housing prices in urban areas continued to increase;

7590-481: The definition in 2008. The development of the definition may be seen by comparing the 2008 definition with the AMA's 1935 version: "Marketing is the performance of business activities that direct the flow of goods, and services from producers to consumers". The newer definition highlights the increased prominence of other stakeholders in the new conception of marketing. Recent definitions of marketing place more emphasis on

7700-434: The enthusiast community. Although it lacked lowercase, its keyboard was both full-travel and of a normal layout. The VideoBrain, by contrast, was a much more closed design targeting home users with more simplicity and low cost. Even the keyboard was simplified, in terms of the number of keys. Apple created closed systems designed around simplicity later, such as the original Macintosh (which eschewed slots, hard disk support, and

7810-457: The factors (whether internal, external, direct or indirect) that affect a firm's marketing decision-making/planning. A firm's marketing environment consists of three main areas, which are: Marketing research is a systematic process of analyzing data that involves conducting research to support marketing activities and the statistical interpretation of data into information. This information is then used by managers to plan marketing activities, gauge

7920-626: The government to adequately sustain the populations living on them. As a result, settler colonialism was a calamity for indigenous people. Several scholars and Native American activists, including Benjamin Madley and Ed Castillo , have described the actions of the California government as a genocide , as well as the 40th governor of California Gavin Newsom . Benjamin Madley estimates that from 1846 to 1873, between 9,492 and 16,092 indigenous people were killed, including between 1,680 and 3,741 killed by

8030-410: The indigenous peoples developed complex forms of ecosystem management, including forest gardening to ensure the regular availability of food and medicinal plants . This was a form of sustainable agriculture . To mitigate destructive large wildfires from ravaging the natural environment, indigenous peoples developed a practice of controlled burning . This practice was recognized for its benefits by

8140-572: The interior and north of California. The Anza expedition selected numerous sites for missions, presidios, and pueblos, which subsequently would be established by settlers. Gabriel Moraga , a member of the expedition, would also christen many of California's prominent rivers with their names in 1775–1776, such as the Sacramento River and the San Joaquin River . After the expedition, Gabriel's son, José Joaquín Moraga , would found

8250-531: The largest dam removal and river restoration project in US history was announced for the Klamath River , as a win for California tribes. Covering an area of 163,696 sq mi (423,970 km ), California is the third-largest state in the United States in area, after Alaska and Texas . California is one of the most geographically diverse states in the union and is often geographically bisected into two regions, Southern California , comprising

8360-415: The major benefit of this type of business model is that it offers a company a competitive advantage in the market. Customer to customer marketing or C2C marketing represents a market environment where one customer purchases goods from another customer using a third-party business or platform to facilitate the transaction. C2C companies are a new type of model that has emerged with e-commerce technology and

8470-506: The marketing environment. To overcome the deficiencies of the 4P model, some authors have suggested extensions or modifications to the original model. Extensions of the four P's are often included in cases such as services marketing where unique characteristics (i.e. intangibility, perishability, heterogeneity and the inseparability of production and consumption) warrant additional consideration factors. Other extensions include "people", "process", and "physical evidence" and are often applied in

8580-418: The marketing process (e.g. product design , art director , brand management , advertising, inbound marketing, copywriting etc.) involve the use of the creative arts. However, because marketing makes extensive use of social sciences , psychology , sociology , mathematics , economics , anthropology and neuroscience , the profession is now widely recognized as a science. Marketing science has developed

8690-844: The middle of the state lies the California Central Valley , bounded by the Sierra Nevada in the east, the coastal mountain ranges in the west, the Cascade Range to the north and by the Tehachapi Mountains in the south. The Central Valley is California's productive agricultural heartland. Divided in two by the Sacramento-San Joaquin River Delta , the northern portion, the Sacramento Valley serves as

8800-474: The monetary value of the product. Cost also refers to anything else the consumer must sacrifice to attain the product, such as time or money spent on transportation to acquire the product. Convenience Like "Place" in the 4Ps model, convenience refers to where the product will be sold. This, however, not only refers to physical stores but also whether the product is available in person or online. The convenience aspect emphasizes making it as easy as possible for

8910-406: The more common video game consoles of the time . Some popular kit-based computers also typically lacked a keyboard, opting for toggle switches instead. The system also features four joystick ports, a cartridge connector, and an expansion port . The system included four built-in software titles, available if the unit is powered on without a cartridge inserted - a simple text editor , a clock ,

9020-421: The name Las Californias to the peninsula of Baja California (in modern-day Mexico). As Spanish explorers and settlers moved north and inland, the region known as California , or Las Californias , grew. Eventually it included lands north of the peninsula, Alta California , part of which became the present-day U.S. state of California. A 2017 state legislative document states, "Numerous theories exist as to

9130-560: The nation's second- and fifth-most populous urban regions , with 19 million and 10 million residents respectively. Los Angeles is the state's most populous city and the nation's second-most ; California's capital is Sacramento . The state's diverse geography ranges from the Pacific Coast and metropolitan areas in the west to the Sierra Nevada mountains in the east, and from the redwood and Douglas fir forests in

9240-458: The nature of a firm's marketing environment and to attain information from suppliers. A distinction should be made between marketing research and market research. Market research involves gathering information about a particular target market. As an example, a firm may conduct research in a target market, after selecting a suitable market segment. In contrast, marketing research relates to all research conducted within marketing. Market research

9350-526: The northwest to the Mojave Desert in the southeast. Two-thirds of the nation's earthquake risk lies in California. The Central Valley , a fertile agricultural area, dominates the state's center. The large size of the state results in climates that vary from moist temperate rainforest in the north to arid desert in the interior, as well as snowy alpine in the mountains . Droughts and wildfires are an ongoing issue. California's economy

9460-683: The numeric keypad) and the much later iMac (which eschewed slots and the floppy disk). California California is a state in the Western United States , lying on the American Pacific Coast . It borders Oregon to the north, Nevada and Arizona to the east, and shares an international border with the Mexican state of Baja California to the south. With nearly 39   million residents across an area of 163,696 square miles (423,970 km ), it

9570-401: The origin and meaning of the word 'California, ' " and that all anyone knows is the name was added to a map by 1541 "presumably by a Spanish navigator." The name most likely derived from the mythical island of California in the fictional story of Queen Calafia , as recorded in a 1510 work The Adventures of Esplandián by Garci Rodríguez de Montalvo . Queen Calafia's kingdom was said to be

9680-417: The place (i.e., distribution) element. Some pricing tactics, such as promotional pricing, can be classified as price variables or promotional variables and, therefore, also exhibit some overlap. Other important criticisms include that the marketing mix lacks a strategic framework and is, therefore, unfit to be a planning instrument, particularly when uncontrollable, external elements are an important aspect of

9790-414: The population of San Francisco increased from 500 to 150,000. The seat of government for California under Spanish and later Mexican rule had been located in Monterey from 1777 until 1845. Pio Pico, the last Mexican governor of Alta California, had briefly moved the capital to Los Angeles in 1845. The United States consulate had also been located in Monterey, under consul Thomas O. Larkin . In 1849,

9900-420: The precise nature of specific concepts that inform marketing practice, the most commonly cited orientations are as follows: A marketing mix is a foundational tool used to guide decision making in marketing. The marketing mix represents the basic tools that marketers can use to bring their products or services to the market. They are the foundation of managerial marketing and the marketing plan typically devotes

10010-733: The pueblo of San Jose in 1777, making it the first civilian-established city in California. During this same period, sailors from the Russian Empire explored along the northern coast of California. In 1812, the Russian-American Company established a trading post and small fortification at Fort Ross on the North Coast . Fort Ross was primarily used to supply Russia's Alaskan colonies with food supplies. The settlement did not meet much success, failing to attract settlers or establish long term trade viability, and

10120-469: The races until the Indian race becomes extinct must be expected. While we cannot anticipate the result with but painful regret, the inevitable destiny of the race is beyond the power and wisdom of man to avert." As in other American states, indigenous peoples were forcibly removed from their lands by American settlers , like miners, ranchers, and farmers. Although California had entered the American union as

10230-530: The sharing economy. The different goals of B2B and B2C marketing lead to differences in the B2B and B2C markets. The main differences in these markets are demand, purchasing volume, number of customers, customer concentration, distribution, buying nature, buying influences, negotiations, reciprocity, leasing and promotional methods. A marketing orientation has been defined as a "philosophy of business management." or "a corporate state of mind" or as an "organizational culture." Although scholars continue to debate

10340-654: The state as part of the Gold Rush or to seek work. Even though the Chinese proved indispensable in building the transcontinental railroad from California to Utah, perceived job competition with the Chinese led to anti-Chinese riots in the state, and eventually the US ended migration from China partially as a response to pressure from California with the 1882 Chinese Exclusion Act . Under earlier Spanish and Mexican rule, California's original native population had precipitously declined, above all, from Eurasian diseases to which

10450-521: The state on March 4, 2020, and remained in effect until Governor Gavin Newsom ended it in February 2023. A mandatory statewide stay-at-home order was issued on March 19, 2020, which was ended in January 2021. Cultural and language revitalization efforts among indigenous Californians have progressed among tribes as of 2022. Some land returns to indigenous stewardship have occurred. In 2022,

10560-515: The state's demographics and its finances. Soon afterward, a massive influx of immigration into the area resulted, as prospectors and miners arrived by the thousands. The population burgeoned with United States citizens, Europeans, Middle Easterns, Chinese and other immigrants during the great California gold rush . By the time of California's application for statehood in 1850, the settler population of California had multiplied to 100,000. By 1854, more than 300,000 settlers had come. Between 1847 and 1870,

10670-620: The state, and develop a high-tech region, now known as Silicon Valley . As a result of this, California is a world center of the entertainment and music industries, of technology, engineering, and the aerospace industry, and as the US center of agricultural production. Just before the Dot Com Bust , California had the fifth-largest economy in the world. In the mid and late twentieth century, race-related incidents occurred. Tensions between police and African Americans, combined with unemployment and poverty in inner cities, led to riots, such as

10780-550: The system and he was skeptical – wondering who would want to buy a computer for the home. Yu also said Grove was skeptical about the Apple II as well but Yu felt that the Apple was successful because it targeted a market (computer enthusiasts) that was easier to sell to. The Apple was also quite a bit more powerful and more expensive. It was an open system, with many expansion slots and fully documented software and hardware – to target

10890-460: The tactics and strategies in which a company promotes its products and services to individual people. Traditionally, this could refer to individuals shopping for personal products in a broad sense. More recently the term B2C refers to the online selling of consumer products.< Consumer-to-business marketing or C2B marketing is a business model where the end consumers create products and services which are consumed by businesses and organizations. It

11000-511: The ten southernmost counties, and Northern California , comprising the 48 northernmost counties. It is bordered by Oregon to the north, Nevada to the east and northeast, Arizona to the southeast, the Pacific Ocean to the west and shares an international border with the Mexican state of Baja California to the south (with which it makes up part of The Californias region of North America , alongside Baja California Sur ). In

11110-407: The time of California's admission into the Union, travel between California and the rest of the continental United States had been a time-consuming and dangerous feat. Nineteen years later, and seven years after it was greenlighted by President Lincoln, the first transcontinental railroad was completed in 1869. California was then reachable from the eastern States in a week's time. Much of the state

11220-570: The transition from Spanish colonial rule to independent Mexican rule. In 1821, the Mexican War of Independence gave the Mexican Empire (which included California) independence from Spain. For the next 25 years, Alta California remained a remote, sparsely populated, northwestern administrative district of the newly independent country of Mexico, which shortly after independence became a republic. The missions , which controlled most of

11330-571: The watershed of the Sacramento River , while the southern portion, the San Joaquin Valley is the watershed for the San Joaquin River . Both valleys derive their names from the rivers that flow through them. With dredging, the Sacramento and the San Joaquin Rivers have remained deep enough for several inland cities to be seaports . Marketing Marketing is the act of satisfying and retaining customers . It

11440-544: Was abandoned by 1841. During the War of Mexican Independence , Alta California was largely unaffected and uninvolved in the revolution, though many Californios supported independence from Spain , which many believed had neglected California and limited its development. Spain's trade monopoly on California had limited local trade prospects. Following Mexican independence, California ports were freely able to trade with foreign merchants. Governor Pablo Vicente de Solá presided over

11550-513: Was available on cartridge , which was a first for home computer systems (Later price reductions brought costs down to $ 300 for the computer by itself, and $ 350–900 for the packaged deals). Available software ranged in price from $ 20 to $ 40 for video games and educational software , and $ 70 to $ 150 for productivity tools. The VideoBrain Family Computer was built around the F8 processor from Fairchild Semiconductor , and featured 1 KB of RAM and

11660-486: Was ceded to the United States in 1848 after the Mexican–American War . The California gold rush started in 1848 and led to social and demographic changes, including depopulation of Indigenous tribes. The western portion of Alta California was then organized and admitted as the 31st state in 1850 , as a free state , following the Compromise of 1850 . The Greater Los Angeles and San Francisco Bay areas are

11770-552: Was extremely well suited to fruit cultivation and agriculture in general. Vast expanses of wheat, other cereal crops, vegetable crops, cotton, and nut and fruit trees were grown (including oranges in Southern California), and the foundation was laid for the state's prodigious agricultural production in the Central Valley and elsewhere. In the nineteenth century, a large number of migrants from China traveled to

11880-607: Was highly unstable, and in a reflection of this, from 1831 onwards, California also experienced a series of armed disputes, both internal and with the central Mexican government. During this tumultuous political period Juan Bautista Alvarado was able to secure the governorship during 1836–1842. The military action which first brought Alvarado to power had momentarily declared California to be an independent state, and had been aided by Anglo-American residents of California, including Isaac Graham . In 1840, one hundred of those residents who did not have passports were arrested, leading to

11990-714: Was not usually the purpose of these small-scale battles. Men and women generally had different roles in society. Women were often responsible for weaving, harvesting, processing, and preparing food, while men for hunting and other forms of physical labor. Most societies also had roles for people whom the Spanish referred to as joyas , who they saw as "men who dressed as women". Joyas were responsible for death , burial , and mourning rituals , and they performed women's social roles. Indigenous societies had terms such as two-spirit to refer to them. The Chumash referred to them as 'aqi. The early Spanish settlers detested and sought to eliminate them. The first Europeans to explore

12100-502: Was short-lived; the same year marked the outbreak of the Mexican–American War (1846–1848). Commodore John D. Sloat of the United States Navy sailed into Monterey Bay in 1846 and began the U.S. military invasion of California , with Northern California capitulating in less than a month to the United States forces. In Southern California, Californios continued to resist American forces. Notable military engagements of

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