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105-783: In 2014, Pepsi launched a competing, similar machine, the Pepsi Spire . The cabinetry was designed by the Italian automotive design firm Pininfarina , via their Pininfarina Extra industrial and product design subsidiary. The Freestyle's beverage dispensing technology was designed by Dean Kamen , the inventor of the Segway, in return for Coca-Cola distributing his Slingshot water purification system . The technologies involved include microdispensing technology and proprietary PurePour technology. Both technologies were originally developed to deliver precise doses of drugs. One Freestyle unit with

210-420: A Bolliger & Mabillard wing coaster, opened in 2012. The area was built on land reclaimed from the surrounding lakes. The area is themed as the scene of an apocalyptic disaster/alien invasion from "The Swarm" which is intertwined with the area and ride station. Major theming pieces include a crashed plane, various damaged emergency vehicles like a helicopter and fire truck, a partially destroyed church (used as

315-513: A bag-in-a-box ). Cartridges store concentrated ingredients in the dispenser cabinet and are RFID enabled. The machine uses RFID chips to detect its supplies and to radio resupplying needs to other units. Testing began in Utah, Southern California, and Georgia in July 2009 with 60+ locations around America planned by the end of that summer. Test locations around Coca-Cola's home city of Atlanta included

420-616: A cult following due to its over the top and nonsensical premise. Pepsi has official sponsorship deals with the National Football League , National Hockey League , and National Basketball Association . In 2007, and from 2013 to 2022, Pepsi sponsored the NFL 's Super Bowl halftime shows . It was the sponsor of Major League Soccer until December 2015 and Major League Baseball until April 2017, both leagues signing deals with Coca-Cola. From 1999 to 2020, Pepsi also had

525-466: A video game for the PlayStation entitled Pepsiman . As the titular character, the player runs "on rails" (forced motion on a scrolling linear path), skateboards, rolls, and stumbles through various areas, avoiding dangers and collecting cans of Pepsi, all while trying to reach a thirsty person as in the commercials. Despite largely being considered a financial failure, Pepsiman has developed

630-569: A $ 5 million marketing campaign to coincide with the release of Madonna 's song " Like a Prayer ", but was cancelled following strong backlash regarding the religious themes in the song's music video. In 1992, the Pepsi Number Fever marketing campaign in the Philippines accidentally distributed 800,000 winning bottle caps for a 1 million peso grand prize, leading to riots and the deaths of five people. In 1996, PepsiCo launched

735-571: A Pepsi. Another more minor mascot, Pepsiwoman, also featured in a few of her own commercials for Pepsi Twist ; her appearance is basically a female Pepsiman wearing a lemon-shaped balaclava . In 1994, Sega-AM2 released the Sega Saturn version of its arcade fighting game Fighting Vipers . In this game, Pepsiman was included as a special character, with his specialty listed as being the ability to "quench one's thirst." He does not appear in any other version or sequel. In 1999, KID developed

840-699: A base product, which they can supplement with additional flavoring. Diet and Zero products remain low or no calories even with flavorings added. The machines include flavors not previously available to the markets served by the machines, including Orange Coke , which was previously sold only in Russia and the Baltics (and briefly in the United Kingdom and Gibraltar ). Customers may also download an app and create their own custom mixes with up to three different base products and three different flavor shots, which

945-482: A bottle. With a radio advertising campaign featuring the popular jingle "Nickel, Nickel" – first recorded by the Tune Twisters in 1940 – Pepsi encouraged price-conscious consumers to double the volume their nickels could purchase. The jingle is arranged in a way that loops, creating a never-ending tune: "Pepsi-Cola hits the spot / Twelve full ounces, that's a lot / Twice as much for a nickel, too / Pepsi-Cola

1050-465: A broader family-based market with new attractions such as Angry Birds Land and the park's onsite hotel. On 20 February 2019, the official Twitter account of Thorpe Park confirmed the permanent closure of Logger's Leap , a log flume that had opened in 1989 but had been closed since 2015 due to the Smiler accident at Alton Towers that year. In 2021, Thorpe Park announced plans for a new rollercoaster in

1155-638: A darker paint scheme during nighttime races. Pepsi has remained as one of his sponsors ever since. Pepsi has also sponsored the NFL Rookie of the Year award since 2002. Pepsi has the first global sponsorship deals with the UEFA Champions League and the UEFA Women's Champions League starting in the 2015–16 season along with the sister brand, Pepsi Max and became the global sponsor of

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1260-602: A few main locations but found anywhere around the park, including interacting with other scare zones.    – Previous Fright Night attraction.    – Current Fright Night attraction. Guests can stay over on-park at the 'Thorpe Shark Cabins', comprising 90 rooms converted from shipping containers with a link to facilities in the adjacent Dome. The accommodation takes its name from its shark head entrance feature built from recycled park signage. The hotel initially opened in 2013 as 'The Crash Pad', run by external company Snoozebox . The temporary development

1365-522: A large and lucrative business in the Arab world, denied that, saying that economic, rather than political, reasons kept it out of Israel. Pepsiman is an official Pepsi mascot from Pepsi's Japanese corporate branch, created sometime around the mid-1990s. Pepsiman took on three different outfits, each one representing the current style of the Pepsi can in distribution. Twelve commercials were created featuring

1470-613: A limited trial in the UK (in association with Burger King UK), with the machine initially deployed in 16 locations around Greater London. They are also now in Five Guys UK branches and various other locations such as cinemas Including AMC owned Odeon. The selection of brands available from a UK Coke freestyle machine is different from the USA's. Schweppes Lemonade and still versions of Fanta are brands that are available. Coca-Cola's retail drinks in

1575-678: A modification of the Pepsi logo (with the word " Buffalo " in place of the Pepsi-Cola wordmark). The Bisons ceased operations in 1970, making way for the Buffalo Sabres of the NHL. Thorpe Park Thorpe Park , formerly also known as Thorpe Park Resort , is a theme park located in the village of Thorpe between the towns of Chertsey and Staines-upon-Thames in Surrey, England, 20 miles (32 km) southwest of Central London . It

1680-682: A new flavor called Moe-Rita in May 2017 which "combines limeade, lemonade, orange and original flavors for a refreshing margarita-inspired sip". Machines in Wendy's restaurants have featured unique beverages such as a flavored cream soda named after founder Dave Thomas. In addition, the University of South Florida added a mix called “Rocky’s Refresher” to its on-campus freestyle locations in 2023. Fountains at Universal Parks & Resorts offer several Secret Menu flavors. On Royal Caribbean cruise ships, there

1785-410: A permanent lakeside hotel, both of which have not come to fruition. No application was ever submitted for the 2015 development and the earmarked site behind The Swarm remains undeveloped. On 26 November 2021, the park launched a public consultation website outlining a proposal for a brand new roller coaster. Alongside this, leaflets were handed out to local residents, stating the proposal will 'involve

1890-412: A range of "scare mazes" available for guests, who normally enter in groups of 8–10. "Face it Alone" has sometimes been available as an upcharge, where a guest enters unaccompanied and must sign a disclaimer before entering. In 2013, Fright Nights was relaunched with a horror movie theme, courtesy of a three-year contract with Lionsgate . All of the pre-existing Fright Nights attractions were removed with

1995-466: A reference to the drink aiding digestion like the digestive enzyme pepsin , but pepsin itself was never used as an ingredient to Pepsi-Cola. The original recipe also included sugar and vanilla. Bradham sought to create a fountain drink that was appealing and would aid in digestion and boost energy. In 1903, Bradham moved the bottling of Pepsi from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi

2100-497: A sales team composed entirely of blacks around the country to promote Pepsi. Racial segregation and Jim Crow laws were still in place throughout much of the U.S.; Boyd's team faced a great deal of discrimination as a result, from insults by Pepsi co-workers to threats by the Ku Klux Klan . On the other hand, it was able to use its anti-racism stance as a selling point, attacking Coke's reluctance to hire blacks and support by

2205-462: A series of "smiles," with the central white band initially arcing at different angles depending on the product. In March 2023, Pepsi unveiled a new logo expected to launch in North America in late-2023, and internationally in 2024. The logo is a modernization of the "vintage" Pepsi logo; accompanying branding elements will also shift from blue to black as their primary color. Walter Mack

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2310-457: A significant presence in the global soft drink industry. Pepsi was first invented in 1893 as "Brad's Drink" by Caleb Bradham, who sold the drink at his drugstore in New Bern, North Carolina. It was renamed Pepsi-Cola in 1898, "Pepsi" because it was advertised to relieve dyspepsia (indigestion) and "Cola" referring to the cola flavor . Some have also suggested that "Pepsi" may have been

2415-411: A similar footprint to a current vending machine can dispense 126 kinds of carbonated and non-carbonated beverages. Microdosing blends one or more concentrated ingredients stored in 46 US fl oz (1.36 L) packets with water and sweetener at the point where the beverage is dispensed, thus avoiding the use of traditional 5 US gal (18.9 L) boxes of syrup (also known as

2520-399: A small swinging ship ride, as well as shopfronts and restaurants from the former 'European Park' area. This area is primarily the plaza for Ghost Train , an indoor dark ride, and also contains The Walking Dead: The Ride an indoor rollercoaster. The area has no major themed features, other than buildings and scenery remaining from 'Octopus's Garden' (a since-closed children's area) which

2625-517: A twelve-man team. They came up with advertising portraying black Americans in a positive light, such as one with a smiling mother holding a six pack of Pepsi while her son (a young Ron Brown , who grew up to be Secretary of Commerce ) reaches up for one. Another ad campaign, titled "Leaders in Their Fields", profiled twenty prominent African Americans such as Nobel Peace Prize winner Ralph Bunche and photographer Gordon Parks . Boyd also led

2730-705: A wide selection of scare zones introduced for the first time to Fright Nights, with The Swarm: Invasion located on Swarm Island, Creek Freaks Unchained in Old Town, The Fearstival Arena in The Dockyard, The Howling of LycanThorpe High in Lost City (on the site near Zodiac and Rush typically used for a scare maze), and Terror at Amity High returning for its third year on the Stealth Plaza. The Crows were also added as roaming actors dressed as scarecrows, based in

2835-507: Is 30.8 percent, while The Coca-Cola Company's is 42.7 percent. Coca-Cola outsells Pepsi in most parts of the U.S., notable exceptions being central Appalachia , Montana , North Dakota , and Utah . In the city of Buffalo, New York , Pepsi outsells Coca-Cola by a two-to-one margin. As of 2024, Pepsi had fallen behind Coca-Cola and Dr. Pepper as the third most popular soft drink in the United States, losing its second place spot to

2940-422: Is Thorpe Park's annual Halloween event and also its largest Halloween event in the UK. It is an event that has been running at Thorpe Park since 2002, celebrating Halloween with the park staying open until late at night, as well as operating a range of temporary Halloween attractions. Roaming actors in costume or with make up can also be found around the park. During Fright Nights, the park stays open until 9pm, with

3045-630: Is a newer flavor that has been seen in new Freestyle machines. This flavor also exists in Coke Zero Sugar form. Surge is available in Cherry, Vanilla, Grape, and Zero Sugar varieties in Freestyle machines at select Burger King restaurants. Pepsi Pepsi is a carbonated soft drink with a cola flavor, manufactured by PepsiCo . As of 2023, Pepsi is the second most valuable soft drink brand worldwide behind Coca-Cola ;

3150-440: Is an exclusive Sprite flavor called "Royal Berry Blast", which was added in 2019 in honor of the cruise line's 50th anniversary. After Vault was discontinued in 2011, it was replaced with Mello Yello. Dr Pepper and Diet Dr Pepper will be served instead of Pibb Xtra and Pibb Zero in areas where Dr Pepper is distributed by Coca-Cola bottlers, or at locations with separate fountain contracts to serve Dr Pepper. Orange Vanilla Coke

3255-562: Is operated by Merlin Entertainments and includes rides, themed cabins, live events and Hyperia , the United Kingdom's tallest and fastest rollercoaster at over 236ft and 129kmph, it also includes Europe's tallest element and the worlds first outer banked airtime hill. In 2019, Thorpe Park was the UK's third most visited theme park (1.9 million visitors), behind Alton Towers and Legoland Windsor . However, in 2020, due to

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3360-523: Is set as a 1950s-era American fishing village hit by a tidal wave and opened with Tidal Wave in 2000. It was previously named 'Amity Cove', as still named on themed signage. The area was expanded in 2006 with Stealth , set at 'Amity Speedway' racetrack. It later took on attractions from the former 'Neptune's Beach' family area, Depth Charge , and Amity Beach outdoor water park. Amity and Amity Speedway are no longer physically connected, being divided by Big Easy Boulevard. It also includes attractions from

3465-462: Is the drink for you." Coming at a time of economic crisis, the campaign succeeded in boosting Pepsi's status. From 1936 to 1938, Pepsi-Cola's profits doubled. Pepsi's success under Charles Guth came while the Loft Candy business was faltering. Since he had initially used Loft's finances and facilities to establish the new Pepsi success, the near-bankrupt Loft Company sued Guth for possession of

3570-573: Is the third most popular carbonated drink in India, with a 15% market share, behind Sprite and Thums Up . In comparison, Coca-Cola is the fourth most popular carbonated drink, occupying a mere 8.8% of the Indian market share. By most accounts, Coca-Cola was India's leading soft drink until 1977, when it left India because of the new foreign exchange laws which mandated majority shareholding in companies to be held by Indian shareholders. The Coca-Cola Company

3675-564: Is zoned into nine 'island territories'. The 'Basecamp' area contains security, the turnstiles, toilets, business/staff reception, 'Island HQ' and bridge where guests enter the park. This leads to 'The Dome' which acts as a hub for the park, which houses 'Vibes Bar & Kitchen' (formerly Infinity Bar & Kitchen), an arcade area, The Coffee Shack, toilets, lockers, the Island Gift Shop, guest services, first aid, photo points and staff areas (canteen, 'The Core' and offices). The dome

3780-601: The African American market, a then-untapped demographic, with positive portrayals and endorsements from prominent figures, boosting its market share. Despite occasional controversies, such as an aborted Madonna advertisement and the " Pepsi Number Fever " fiasco in the Philippines, Pepsi has remained a prominent global brand, partly thanks to innovative marketing campaigns and sponsorships in sports and entertainment. Pepsi's rivalry with Coca-Cola, highlighted by

3885-647: The Dissolution of the Soviet Union , Coca-Cola was introduced to the Russian market . As it came to be associated with the new system and Pepsi with the old, Coca-Cola rapidly captured a significant market share that might otherwise have required years to achieve. By July 2005, Coca-Cola enjoyed a market share of 19.4 percent, followed by Pepsi with 13 percent. Pepsi was introduced in Romania in 1966, during

3990-980: The World of Coca-Cola , AMC Theatres Southlake Pavilion 24 and Parkway Point 15, and area food chains, including Willy's Mexicana Grill. Three machines are available in the Universal Studios Florida and Universal Islands of Adventure theme parks as well as the AMC movie theater at Disney Springs shopping complex in Lake Buena Vista, Florida and the World Waterpark in West Edmonton Mall in Edmonton, Alberta and Wild Adventures in Valdosta, Georgia . Coca-Cola deployed

4095-548: The naming rights to the Pepsi Center , an indoor sports and entertainment facility in Denver, Colorado , until the venue's new naming rights were announced on October 22, 2020. In 1997, after his sponsorship with Coca-Cola ended, retired NASCAR Cup Series driver Jeff Gordon signed a long-term contract with Pepsi, and he drove with the Pepsi logos on his car with various paint schemes for about 2 races each year, usually

4200-552: The "cola wars", led to significant cultural and market competition, including the "Pepsi Challenge" taste tests and the introduction of New Coke in response. Pepsi's expansion into international markets has seen varied success, with notable ventures into the Soviet Union via a landmark barter deal and enduring popularity in certain regions over Coca-Cola. As of the early 21st century, Pepsi continues to innovate, both in product variations and marketing strategies, while maintaining

4305-449: The 1980s and 1990s. Space Station Zero was the park's first rollercoaster , opening in 1984. The last large attraction opened by the park's original owners was "X:\No Way Out" in 1996. Both attractions still operate to this day but under the names 'Flying Fish' and 'The Walking Dead: The Ride' respectively. Between 1983 and 1989 the park was often used as a filming location for The Benny Hill Show . In 1998, The Tussauds Group bought

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4410-453: The 24 May 2024. The rollercoaster began testing on 16 April and cycled nearly everyday up until its press event on the 23 May when the first public riders were allowed on. Hyperia , the UK's tallest and fastest rollercoaster opened to the public at the park on the planned date. However, on the morning of 25 May 2024, the park announced on social media that Hyperia would be closed until the 29 May due to 'unforeseen circumstances.' The re-opening

4515-516: The Beach" event, where New Orleans children could ride rides at an amusement park in exchange for Pepsi bottle caps. By the end of the event, 125,000 bottle caps been collected. According to The Pepsi Cola World , the New Orleans campaign was a success; once people's supply of bottle caps ran out, the only way they could get more was to buy more Pepsi. According to Consumer Reports, in the 1970s,

4620-510: The Canada Creek area). The railway was closed during the 2008 season (and the track had to be partially rerouted due to the construction of SAW - The Ride ), before being closed permanently at the end of the 2011 season. In the years since its closure, the trains, station, and route used by this ride were utilized by several Fright Nights attractions. The area was also home to the experience Black Mirror Labyrinth from 2021-2023. Most of

4725-491: The Freestyle system in its 850 company-owned restaurants in the U.S. by early-to-mid 2012, and was encouraging its franchisees to follow suit. Coca-Cola has installed Freestyle machines in Toronto in select Wendy's , Burger King , McDonald's , Hero Certified Burgers , and Nando's restaurants, as well as entertainment venues, such as Cineplex Entertainment cinemas and AMC Theatres . In late June 2012, Coca-Cola started

4830-404: The Old Town section of the park under the project name of Project Exodus. During the 2023 Fright Nights event the name was revealed to be 'Hyperia' and it was set to be the tallest and fastest rollercoaster in the UK, at a height of 236 feet (71.9 metres) and a speed of 81 mph (130 km per hour). In preparation for the opening of Hyperia, Merlin announced major new investment for the older areas of

4935-506: The Pepsi-Cola company. A long legal battle, Guth v. Loft , then ensued, with the case reaching the Delaware Supreme Court and ultimately ending in a loss for Guth. From the 1930s through the late 1950s, " Pepsi-Cola Hits The Spot " was the most commonly used slogan in the days of old-time radio , classic motion pictures and early days of television . Its jingle (conceived in the days when Pepsi cost only five cents)

5040-622: The Pepsi-Cola syrup formula. On three occasions between 1922 and 1933, the Coca-Cola Company was offered the opportunity to purchase the Pepsi-Cola Company, which it declined on each occasion. During the Great Depression , Pepsi gained popularity following the introduction in 1934 of a 12-ounce (355 mL) bottle. Prior to that, Pepsi and Coca-Cola sold their drinks in 6.5-ounce (192 mL) servings for about $ 0.05

5145-568: The Thorpe Park Estate in the 1930s transformed the grounds into a gravel pit, originally owned by Ready Mixed Concrete Limited . RMC excavated gravel from the site for 30 years from 1941 until 1970 when they began to plan a transformation of the site into a leisure based visitor attraction. Initial concepts planned for the attraction to be themed around the 'History of the British People as a Maritime Nation' achieved by flooding

5250-615: The Thorpe Shark Cabins. They feature special theming in the room and unlimited fastrack on each rooms roller coaster on your 2nd day. In 2024, new Colossus and Hyperia themed rooms opened in the Thorpe Shark Cabins. Thorpe Park has a maximum capacity of 15,000 guests. In 2010, the park outlined a 5-year development plan that outlined new rollercoasters for 2012, which was later realised in The Swarm. The plan outlined another rollercoaster scheduled for 2015 as well as

5355-482: The U.S. Mack realized that Black people were an untapped niche market and that Pepsi stood to gain market share by targeting its advertising directly towards them. To this end, he hired Hennan Smith, an advertising executive "from the Negro newspaper field" to lead an all-black sales team, which had to be cut due to the onset of World War II. In 1947, Walter Mack resumed his efforts, hiring Edward F. Boyd to lead

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5460-562: The UK would usually include real sugar, unlike their US versions which use HFCS. However, since the Freestyle machine was designed to use syrup based sweetener, the Freestyle version also uses fructose-glucose syrup (HFCS) in place of sugar in UK machines. In late February 2015, the company updated their system to divide drinks into four different categories, including a full selection, fruit-flavored mixes, caffeine-free drinks and those with low- or zero-calorie formulations. In March 2015, Freestyle machines were installed at Thorpe Park , Surrey,

5565-424: The additions of Quantum (a magic carpet ride) and Eclipse (a Ferris Wheel ). Eclipse was removed after the 2004 season (being relocated to Chessington World of Adventures ); in its place, Rush , an S&S Screamin' Swing , was opened in the 2005 season. At the end of the 2005 season, Zodiac was removed, and replaced with a new HUSS Enterprise (relocated from Drayton Manor , where it operated under

5670-533: The aforementioned Dr. Pepper, a position it had held since 1985. Overall, Coca-Cola continues to outsell Pepsi in almost all areas of the world. However, exceptions include: Oman , India , Saudi Arabia , Pakistan , the Dominican Republic , Guatemala , the Canadian provinces of Quebec , Newfoundland and Labrador , Prince Edward Island , Nova Scotia and New Brunswick . Pepsi had long been

5775-464: The chairman of The Coca-Cola Company for segregationist governor of Georgia Herman Talmadge . As a result, Pepsi's market share as compared to Coca-Cola's shot up dramatically in the 1950s with African American soft-drink consumers three times more likely to purchase Pepsi over Coke. After the sales team visited Chicago , Pepsi's share in the city overtook that of Coke for the first time. Journalist Stephanie Capparell interviewed six men who were on

5880-420: The character. His role in the advertisements is to appear with Pepsi to thirsty people or people craving soda. Pepsiman happens to appear at just the right time with the product. After delivering the beverage, sometimes Pepsiman would encounter a difficult and action-oriented situation which would result in injury. Pepsiman is mostly silent, and he has no face except for a hole that opens up whenever he delivers

5985-483: The company in 1950, support for the black sales team faded and it was cut. Boyd was replaced in 1952 by Harvey C. Russell Jr. , who was notable for his marketing campaigns towards black youth in New Orleans . These campaigns, held at locales attended largely by black children, would encourage children to collect Pepsi bottle caps, which they could then exchange for rewards. One example is Pepsi's 1954 "Pepsi Day at

6090-732: The company. Crawford also had images of the soft drink placed prominently in several of her later films. When Steele died in 1959, Crawford was appointed to the Board of Directors of Pepsi-Cola, a position she held until 1973, although she was not a board member of the larger PepsiCo, created in 1965. Pepsi has been featured in several films, including Back to the Future Part II (1989), Home Alone (1990), Wayne's World (1992), Fight Club (1999), World War Z (2013), and in films directed by Spike Lee . Pepsi marketing has also been marred in controversy. In 1989, Pepsi commissioned

6195-440: The competition. Pepsi also has sponsorship deals in international cricket teams. The Pakistani national cricket team is one of the teams that the brand sponsors. The team wears the Pepsi logo on the front of their test and ODI test match clothing. The Buffalo Bisons , an American Hockey League team, was sponsored by Pepsi-Cola in its later years; the team adopted the beverage's red, white, and blue color scheme along with

6300-429: The coronavirus pandemic, the park only had a 125-day operation season, along with limited capacity, leading to massively reduced visitor numbers. After demolition of the Thorpe Park Estate in the 1930s, the site became a gravel pit, but in the early 1970s part of that gravel pit was flooded, creating a unique water-based environment for the park, with the intention of building a leisure attraction on it. Thorpe Park resort

6405-460: The drink of French-Canadians , and it continues to hold its dominance by relying on local Québécois celebrities (especially Claude Meunier , of La Petite Vie fame) to sell its product. PepsiCo introduced the Quebec slogan "here, it's Pepsi" ( Ici, c'est Pepsi ) in response to Coca-Cola ads proclaiming "Around the world, it's Coke" ( Partout dans le monde, c'est Coke ). As of 2012, Pepsi

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6510-646: The early 1990s, the term "Pepsi-stroika" began appearing as a pun on " perestroika ", the reform policy of the Soviet Union under Mikhail Gorbachev . Critics viewed the policy as an attempt to usher in Western products in deals there with the old elites. Pepsi, as one of the first American products in the Soviet Union, became a symbol of that relationship and the Soviet policy. This was reflected in Russian author Victor Pelevin 's book Generation P . In 1992, following

6615-493: The early liberalization policies of Nicolae Ceaușescu , opening up a factory at Constanța in 1967. This was done as a barter agreement similar to the one in the USSR, however, Romanian wine would be sold in the United States instead. The product quickly became popular, especially among young people, but due to the austerity measures imposed in the 1980s, the product became scarce and rare to find. Starting from 1991, PepsiCo entered

6720-497: The exception of The Asylum and SAW: Alive to make way for new horror-film themed attractions. In 2014, when the Thorpe Shark Hotel opened, Thorpe Park offered two overnight scare attractions, one of which involved a 'night terror' character appearing in guests' hotel rooms during the night. The other attraction, the 'Extra Cut', involved guests being 'kidnapped' from their hotel room during the night and chased throughout

6825-497: The financing for the Tussauds deal, Merlin sold Thorpe Park to private investment firm Prestbury, under a sale and leaseback agreement. The site is operated by Merlin based on a renewable 35-year lease. As of 2023, the site is owned by LXi REIT Plc. The target audience for the resort is teenagers and young adults, with rides such as 'Saw – The Ride' in 2009 and 'The Swarm' in 2011 being added. In 2014, Merlin also decided to target

6930-596: The first theme park in Europe to use Freestyle machines. This was later rolled out to further UK Merlin Entertainments theme parks in March 2020, including Legoland parks. In 2018, Coca-Cola unveiled a new iteration of Freestyle (9100) that would begin deployment in 2019, with a 24-inch touchscreen, Bluetooth support to connect with a new, accompanying mobile app for consumers, and new hardware features intended for future capabilities and beverage options. Customers choose

7035-468: The former 'European Park' area, Flying Fish and Storm In A Teacup . Flying Fish was originally located beside Tidal Wave (where Stealth sits today) but was removed following construction of Stealth in 2005. It was reopened, in its present location near The Swarm, in 2007, due to popular demand. In 2011, the raft water ride Storm Surge was re-located from Cypress Gardens in Florida, USA, before it

7140-529: The fountain pours by scanning a QR code . Freestyle fountains located in Firehouse Subs locations offer the chain's signature Cherry Lime-Aid. Fountains at Sea World Orlando offer an exclusive vanilla-flavored freestyle flavor called "South Pole Chill", and those located in Moe's Southwest Grill locations offer an exclusive vanilla/peach-flavored freestyle flavor called "Vanilla at Peachtree". Moes introduced

7245-561: The highly successful Pepsi Stuff marketing strategy. "Project Blue" was launched in several international markets outside the United States in April. The launch included extravagant publicity stunts, such as a Concorde airplane painted in blue colors (which was owned by Air France ) and a banner on the Mir space station . The Project Blue design was first tested in the United States in June 1997, and

7350-611: The machines to 500 more locations in the United States in June 2010, followed by deployment to some universities in the United States. Deployment has continued in select locations of restaurant chains such as Wingstop , Wawa , Taco Time Northwest , Togo's , Roy Rogers , Davanni's, PDQ Dairy Queen , Fuddruckers , Five Guys , Kelly's Roast Beef , Firehouse Subs ,, Wendy's , Jack in the Box , Carl's Jr. / Hardee's , Beef O'Brady's , Miami Grill , Hess Express , Subway , White Castle , Moe's Southwest Grill , and BurgerFi . Burger King announced in December 2011 that it plans to implement

7455-425: The name Cyclone , until it had to be closed down due to noise complaints). The replacement Zodiac opened (without fanfare) for the 2006 season. The main ride in this area is Saw - The Ride , a Gerstlauer Euro-Fighter with a 100 ft (30 m), 100-degree beyond vertical drop. The ride is themed to the Saw horror movie franchise and is set in a derelict warehouse/sawmill. A flat ride called Samurai

7560-646: The new Romanian market economy, and still maintains a bigger popularity than its competitor, Coca-Cola, introduced in Romania in 1992, despite heavy competition during the 1990s (sometime between 2000 and 2005, Pepsi overtook Coca-Cola in sales in Romania). Pepsi did not sell soft drinks in Israel until 1991. Many Israelis and some American Jewish organizations attributed Pepsi's previous reluctance to expand operations in Israel to fears of an Arab boycott. Pepsi, which has

7665-490: The now empty gravel pits In 1975 the Water Ski World Championships were held on the lake. RMC established a subsidiary, Leisure Sport Limited, to operate the 400-acre (160 ha) park for water sports, leisure and heritage exhibitions, at a cost of £3 million. The park was formally opened to the public by Lord Louis Mountbatten on 24 May 1979, his final public appearance shortly before he

7770-439: The origin of its name. Early on, Pepsi struggled with financial stability, going bankrupt in 1923 but was subsequently purchased and revived by Charles Guth , who reformulated the syrup. Pepsi gained popularity with the introduction of a 12-ounce bottle during the Great Depression and clever marketing strategies like the " Nickel, Nickel " jingle, doubling sales by emphasizing its value. The mid-20th century saw Pepsi targeting

7875-485: The park since 2001) and light-hearted An Island Like No Other tagline - instead marketing itself as the home of Feel-Good Thrills . The new logo comes with six palettes and patterns for their marketing materials and merchandise, stating that this “encapsulates the spirit of Thorpe Park”. The park re-opened for the 2024 season on 24 March with Big Easy Boulevard opening and construction on Hyperia completed. On 27 March 2024, Thorpe Park announced Hyperia's opening date of

7980-479: The park to get them up to standard ready for the record breaking new rollercoaster. This began on the 30 October 2023 when Thorpe Park announced that Angry Birds Land would be permanently closing. The park closed for the 2023 season on Tuesday 31 October following the conclusion of that years Fright Nights event. Over the closed season the Sparkle Project began which was a large refurbishment of many areas of

8085-504: The park which saw the refitting of many shops, repaint work for Colossus and Stealth, a new footbridge over Tidal Wave and much more. On 16 November 2023, the park revealed that the Angry Birds Land would be rethemed to Big Easy Boulevard and on the 30 November 2023 Thorpe Park revitalised their branding, with a brand new logo (previously unchanged since 2008) and slogan, bidding farewell to their iconic "infinity" symbol (used for

8190-569: The park. In 2017 Fright Nights was reinvented with a Walking Dead theme. The addition of two Walking Dead attractions coincided with the season 8 premier of the show. SAW Alive, The Big Top and Platform 15 remained in operation from previous years, with Containment returning as an upcharge attraction. In 2020, restrictions put into place due to the COVID-19 Pandemic meant that only two mazes operated: Platform 15 and Roots of Evil, both of which took place primarily outdoors. This led to

8295-453: The park. This period saw large investment with major attractions opening such as Tidal Wave in 2000, Colossus in 2002, Nemesis Inferno in 2003 and Stealth in 2006. In May 2007, Blackstone Group purchased The Tussauds Group for $ 1.9 billion (USD) and the company was merged into Merlin Entertainments , who took over operation of Thorpe Park. Dubai International Capital also acquired 20% of Merlin Entertainments. On 17 July 2007, as part of

8400-474: The plaza. Logger's Leap ceased to operate after the 2015 season, and its permanent closure was confirmed in 2019. It also used to have the main station for the Canada Creek Railway , a miniature railway which used to take guests to and from the (now closed) 'Thorpe Farm' area of the park, and around the backwoods of Canada Creek (after the closure of Thorpe Farm, it only traversed the backwoods of

8505-815: The reformulated drink came to be known, was invented specifically in response to the Pepsi Challenge. However, a consumer backlash led to Coca-Cola quickly reintroducing the original formula as "Coca-Cola Classic". In 1989, Billy Joel mentioned the rivalry between the two companies in the song " We Didn't Start the Fire ". The line "Rock & Roller Cola Wars" refers to Pepsi and Coke's usage of various musicians in advertising campaigns. Coke used Paula Abdul , while Pepsi used Michael Jackson . Both companies then competed to get other musicians to advertise its beverages. According to Beverage Digest ' s 2008 report on carbonated soft drinks, PepsiCo's U.S. market share

8610-441: The ride station), and other destroyed structures. Many of the areas facilities are based within these structures, such as the ride station being housed in the church, the shop being housed in a shipping container, and the ride control room being based in an overturned police trailer wedged in the roof of the church.     Previous themed area     Current themed area Fright Nights , formerly "Fright Nites"

8715-408: The rides in this area have been closed since the start of the 2022 season, due to construction work for Hyperia (opening 24 May). The main ride in this area is Hyperia , the UK's tallest and fastest rollercoaster. Fearless Valley also includes a Burger King , Victorious Games, Hyporium gift shop, Cloud Nine Treats and toilets themed to Hyperia . Swarm Island is the plaza area for The Swarm ,

8820-480: The rivalry continued to heat up the market. Pepsi conducted blind taste tests in stores, in what was called the " Pepsi Challenge ". These tests suggested that more consumers preferred the taste of Pepsi to Coca-Cola. The sales of Pepsi started to climb, and Pepsi kicked off the "Challenge" across the nation. This became known as the "cola wars". In 1985, The Coca-Cola Company , amid much publicity, changed its formula . The theory has been advanced that New Coke , as

8925-402: The size. This focus on the market for black people caused some consternation within the company and among its affiliates. It did not want to seem focused on black customers for fear white customers would be pushed away. In a national meeting, Mack tried to assuage the 500 bottlers in attendance by pandering to them, saying "We don't want it to become known as a nigger drink." After Mack left

9030-439: The stage. No group was too small or too large to target for a promotion. Pepsi advertisements avoided the stereotypical images common in the major media that depicted Aunt Jemimas and Uncle Bens , whose role was to draw a smile from white customers. Instead, it portrayed black customers as self-confident middle-class citizens who showed very good taste in their soft drinks. They were economical too, as Pepsi bottles were twice

9135-418: The team in the late 1940s. The team members had a grueling schedule, working seven days a week, morning and night, for weeks on end. They visited bottlers , churches, ladies groups, schools, college campuses, YMCAs , community centers, insurance conventions, teacher and doctor conferences, and various civic organizations. They got famous jazzmen such as Duke Ellington and Lionel Hampton to promote Pepsi from

9240-487: The two share a long-standing rivalry in what has been called the " cola wars ". Pepsi, originally created in 1893 by Caleb Bradham and named "Brad's Drink," was first sold in his drugstore in New Bern, North Carolina . Renamed Pepsi-Cola in 1898 due to its supposed digestive benefits, it was shortened to Pepsi in 1961. The beverage's formula initially included sugar and vanilla but not pepsin , despite speculation on

9345-416: The use of foreign brands was allowed; PepsiCo bought out its partners and ended the joint venture in 1994. In 1993, The Coca-Cola Company returned in pursuance of India's Liberalization policy. In Russia, Pepsi initially had a larger market share than Coke, but it was undercut once The Cold War ended. In 1972, PepsiCo struck a barter agreement with the then government of the Soviet Union, in which PepsiCo

9450-558: The wildly fluctuating sugar prices as a result of World War I . Assets were sold and Roy C. Megargel bought the Pepsi trademark. Megargel was unsuccessful in efforts to find funding to revive the brand and soon Pepsi-Cola's assets were purchased by Charles Guth , the president of Loft, Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores' fountains after The Coca-Cola Company refused to give him additional discounts on syrup. Guth then had Loft's chemists reformulate

9555-562: Was assassinated by a bomb on board a fishing boat planted by the Provisional IRA in Mullaghmore , Ireland. In addition to lakes and parkland, the park featured a replica Stone Age cave, Celtic farm, Norman castle and Viking camp as well as ancient water vehicles and aircraft. In the early 1980s, the park was redeveloped into a theme park with permanent themed rides and attractions. New attractions were opened throughout

9660-563: Was built on that site in 1979, and being partially flooded it allowed visitors to view Thorpe Park as an island. It has since grown into a major theme park in the UK and one of the top 10 theme parks in Europe Major attractions include Tidal Wave , a large water ride; Ghost Train , a dark ride; as well as a number of rollercoasters including Colossus , Nemesis Inferno , Stealth , Saw – The Ride , The Swarm , The Walking Dead: The Ride , and Hyperia . The demolition of

9765-441: Was granted exportation and Western marketing rights to Stolichnaya vodka in exchange for importation and Soviet marketing of Pepsi. This exchange led to Pepsi being the first foreign product sanctioned for sale in the Soviet Union. Reminiscent of the way that Coca-Cola became a cultural icon and its global spread spawned words like " cocacolonization ", Pepsi-Cola and its relation to the Soviet system turned it into an icon. In

9870-508: Was later themed to Amity such as the Megastore, various buoys, and a carnival game that resembles a cargo ship. The Lost City's theme is that of the ruins of a recently unearthed Atlantean civilisation, with Colossus as the main attraction (since 2002). The area first opened in 2001 with the Vortex and Zodiac rides as the only attractions. In 2003, this area was expanded further, with

9975-478: Was named the new president of Pepsi-Cola and guided the company through the 1940s. Mack, who supported progressive causes, noticed that the company's strategy of using advertising for a general audience either ignored African Americans or used ethnic stereotypes in portraying Blacks. Up until the 1940s, the full revenue potential of what was called "the Negro market" was largely ignored by white -owned manufacturers in

10080-496: Was pitched again following the installation of 'The Crash Pad' to "test market conditions". The park received planning permission to construct the permanent hotel in 2014, with construction planned to begin in 2016 and an opening in 2018. However, the hotel was never constructed and the Shark Hotel's planning permission was extended by 10 years instead. In 2023, new Swarm , Nemesis Inferno and Stealth themed rooms opened in

10185-426: Was previously known as 'Port Atlantis' with an underwater Atlantian themed interior. Much of the scenery and underwater effects went missing since Merlin's acquisition of the park and was removed altogether after the building's change of theme. The Dome remains open outside park operating hours to provide entertainment and dining facilities for guests staying at Thorpe Shark Cabins, including a breakfast buffet. Amity

10290-402: Was purchased by the park the following year and rebranded as the Thorpe Shark Hotel. Thorpe Park had originally been planning to build a permanent 250-bed hotel as far back as 2006. This would have been located on the opposite side of the lake, on the site of former excavation works, featuring a lakeside bar, health club and restaurant. Planning permission was granted in 2011. The development

10395-472: Was released that December in preparation for Pepsi's 100th anniversary. It was at this point, the logo began to be referred to as the Pepsi Globe. In October 2008, Pepsi announced that it would redesign its logo and re-brand many of its products by early 2009. In 2009, Pepsi, Diet Pepsi , and Pepsi Max began using all lower-case fonts for name brands. The brand's blue and red globe trademark became

10500-407: Was relocated from Chessington World of Adventures in 2004. The area was previously named 'Canada Creek' and was the plaza for Logger's Leap , which opened in 1989 as one of the tallest log flumes in the world. It had a loose Canadian forest theme, although this has mostly been lost through redevelopments and resembles more of a Western town theme. The main attractions listed in the area sat outside

10605-499: Was rethemed into Legoland Florida. Storm Surge was built on the former site of the Octopus Garden children's area. The area's main attractions are Nemesis Inferno , a Bolliger & Mabillard inverted coaster set in a volcano, and Rumba Rapids a river rapids ride. The area was previously named 'Calypso Quay', the area now also includes part of the former 'Ranger County' family area, including Mr Monkey's Banana Ride ,

10710-460: Was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1909, automobile race pioneer Barney Oldfield was the first celebrity to endorse Pepsi, describing it as "A bully drink...refreshing, invigorating, a fine bracer before a race." The advertising theme "Delicious and Healthful" was then used over the next two decades. In 1923, the Pepsi-Cola Company entered bankruptcy—in large part due to financial losses incurred by speculating on

10815-419: Was then delayed until 8 June via another social media post. The final delay to the re-opening date pushed it back to the 12 June where it did re-open successfully. The coaster would go on to valley two times once on 19 June and the 2 October 2024 but has operated reliably since. Minimum height 0.9 m (2 ft 11 in). In 2024, with the addition of Big Easy Boulevard and Fearless Valley, Thorpe Park

10920-529: Was unwilling to dilute its stake in its Indian unit as required by the Foreign Exchange Regulation Act (FERA), thus sharing its formula with an entity in which it did not have majority shareholding. In 1988, PepsiCo gained entry to India by creating a joint venture with the government of Punjab -owned Punjab Agro Industrial Corporation (PAIC) and Voltas India Limited. This joint venture marketed and sold Lehar Pepsi until 1991, when

11025-482: Was used in many different forms with different lyrics. With the rise of radio, Pepsi-Cola utilized the services of a young, up-and-coming actress named Polly Bergen to promote products, oftentimes, lending her singing talents to the classic "...Hits The Spot" jingle. Film actress Joan Crawford , after marrying Pepsi-Cola president Alfred N. Steele became a spokesperson for Pepsi, appearing in commercials, television specials, and televised beauty pageants on behalf of

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