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209-606: The species was also adapted to other media, most notably for films set in the Marvel Cinematic Universe . The race called Chitauri appeared as Ultimate Marvel's ( Earth-1610 ) counterpart to the Skrulls . They are a shapeshifting alien species who have attempted to conquer the Earth , most notably during World War II and again in the early 21st century. The Chitauri claim to be part of "the immune system of

418-543: A FedEx delivery man, referring to Lee's cameo in Captain America: Civil War . This acknowledged the fan theory that Lee may be portraying the same character in all his cameos, with writer and director James Gunn noting that commentators believed Lee was portraying the character Uatu the Watcher and "that all of these cameos are part of him being a Watcher . So, Stan Lee as a guy who is working for

627-604: A crossover film; Arad, who resigned in 2006, doubted this strategy would work. He insisted that it was his reputation that helped secure the initial financing. In 2007, Feige was named studio chief. To preserve its artistic integrity, Marvel Studios formed a creative committee of six people familiar with its comic book lore: Feige, Marvel Studios co-president Louis D'Esposito , Marvel Comics' president of publishing Dan Buckley , Marvel Entertainment's chief creative officer Joe Quesada , comic book writer Brian Michael Bendis , and Marvel Entertainment president Alan Fine , who oversaw

836-556: A mid-credits scene , the Other confers with his master about the failed attack on Earth. Clark Gregg appears as Phil Coulson , a S.H.I.E.L.D. agent overseeing many of the division's field operations. Gregg was cast as part of a multi-picture deal with Marvel. He noted that his role was expanded in The Avengers , expressing: "[What] Agent Coulson had become in terms of the import of this particular story, and how important his job

1045-486: A portal , allowing Loki to reach Earth. Loki steals the Tesseract and uses his scepter to enslave Selvig and other agents, including Clint Barton , to aid him. In response, Fury reactivates the " Avengers Initiative ". Agent Natasha Romanoff travels to Kolkata to recruit Dr. Bruce Banner so he can trace the Tesseract through its gamma radiation emissions. Fury approaches Steve Rogers to discuss his knowledge of

1254-496: A "hands-on role" in each series' development. Feige said these series would "tell stories... that we wouldn't be able to tell in a theatrical experience—a longer-form narrative". He added that being asked by Disney to create these series "energized everyone creatively" within Marvel Studios, since they "could play in a new medium and throw the rules out the window in terms of structure and format". Television specials from

1463-414: A 2018 agreement between Alonso and Disney to not work for a competing studio. The decision was made by a group that included Disney Entertainment co-chairman Alan Bergman and Disney's human resources and legal departments. Alonso reportedly did not seek permission to work on the film and was asked by Disney to stop working on it or promoting it. The situation was deemed serious enough that Disney requested

1672-504: A Marvel film if asked. When developing the crossover miniseries The Defenders , showrunner Marco Ramirez consulted with the creators of all the individual Marvel Netflix series, having them read each of the scripts for The Defenders and provide insight into individual characters' worlds. In December 2021, Feige confirmed that Cox would reprise the role of Daredevil in Marvel Studios MCU productions, with Cox first reprising

1881-435: A big fan of extreme long lens, talky movies – I like to see the space I'm in and relate to it, so 3D kinda fits my aesthetic anyway. And the technology has advanced so far in the past couple years." Whedon also noted, "there definitely are movies that shouldn't be in 3D", but stated, " The Avengers isn't obnoxiously 3D. There's no, 'Oh look, we're going to spend 20 minutes going through this tunnel because it's in 3D!' And no one

2090-693: A big idea they would like to explore or build to in a project, such as Hydra infiltrating S.H.I.E.L.D. in Captain America: The Winter Soldier (2014), but they leave it up to the filmmakers to interpret and "improv a little bit" to get that point. After these ideas have been developed, the creative team then begins exploring ideas from other future projects to see how to make any larger universe connections. In August 2012, Marvel signed The Avengers and Avengers: Age of Ultron (2015) director Joss Whedon to an exclusive contract through June 2015 for film and television. With

2299-587: A big, giant visual-effects movie to do a big, giant visual-effects movie for us. You just have to have done something singularly sort of awesome." The studio ensures directors are open to the idea of the shared universe and are willing to include connective material, such as Kenneth Branagh and Joe Johnston needing to include scenes that set-up The Avengers (2012) in their respective Phase One films Thor and Captain America: The First Avenger (both 2011). Marvel Studios usually has

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2508-472: A brief presentation to Wall Street analysts; the studio's intention was to release individual films for the main characters to establish their identities and familiarize audiences with them before merging the characters together in a crossover film. Screenwriter Zak Penn , who wrote The Incredible Hulk , became attached to the film in 2006, and was hired by Marvel Studios to write the film in June 2007. In

2717-442: A brief role as a S.H.I.E.L.D. bridge tech who is caught playing Galaga . Enver Gjokaj and Ashley Johnson , the former who would later play Daniel Sousa in the series Agent Carter (2015–2016), appear as a police officer and a waitress named Beth, respectively. "It goes back to the very first incarnation of The Avengers, it goes to The Ultimates , it goes to everything about it. It makes no sense, it's ridiculous. There's

2926-613: A budget that would eliminate a film tax incentive. Three months later, in March, Governor of Ohio John Kasich announced during Mayor Frank G. Jackson 's State of the City address that The Avengers would also film in Cleveland . Concept illustrator and designer of Iron Man's Mark VII armor, Phil Saunders, stated that "Joss Whedon was looking for something that had the 'cool' factor of the suitcase suit [from Iron Man 2 ], while still being

3135-451: A career. We're asked to do a lot of things these days. I feel she is just all about her job and keeping things going." Gwyneth Paltrow and Maximiliano Hernández reprise their roles as Pepper Potts and Jasper Sitwell , respectively, from previous MCU films. Paul Bettany returns to voice J.A.R.V.I.S. Frequent Whedon collaborator Alexis Denisof portrays " the Other ", while Damion Poitier portrays his master, Thanos (unnamed in

3344-731: A cell phone". In August 2011, Walt Disney Pictures , Pixar Animation Studios , and Marvel Studios presented a look at Walt Disney Studios ' upcoming film slate, which included The Avengers , at the D23 Expo in Anaheim, California . The presentation featured footage from the film and appearances by the cast members. Later in August, Disney dismissed Marvel's executive vice president of worldwide marketing, vice president of worldwide marketing, and manager of worldwide marketing to bring their functions in-house. In October 2011, Marvel Studios held

3553-503: A deal to direct the film and to revise Penn's script, and was officially announced in July 2010. Regarding the hiring, Arad stated: "My personal opinion is that Joss will do a fantastic job. He loves these characters and is a fantastic writer [...] It's part of his life so you know he is going to protect it [...] I expect someone like him is going to make the script even better". Feige added, "I've known Joss for many years. We were looking for

3762-577: A digital camera, specifically the Arri Alexa . Additionally, the Canon EOS 5D Mark II and Canon EOS 7D digital SLR cameras were employed for certain shots, while high-speed shots were captured on 35 mm film using the Arriflex 435 . McGarvey emphasized a visual approach focused on immersion and naturalism, stating, "Joss and I were keen on having a very visceral and naturalistic quality to

3971-523: A distinct species from the Skrulls. Most of them are simple-minded dogged creatures, similar to insects, to the point of following a queen. The Chitauri first appeared as enemies of the new Nova . Nova was able to defeat an entire Chitauri armada and Titus with the Ultimate Nullifier that he stole from them in the first place. They are currently holding Nova's father Jesse as an hostage on

4180-515: A fan of Captain America. Cobie Smulders appears as Maria Hill , a high-ranking S.H.I.E.L.D. agent working closely with Nick Fury. Smulders, initially considered by Whedon for his unproduced live-action Wonder Woman film , was selected from a short list of potential actresses including Morena Baccarin . Her deal integrated her into nine films. Regarding her preparation, Smulders said, "I hired this amazing black-ops trainer to teach me how to hold

4389-481: A father and Avenger. Quantumania writer Jeff Loveness wrote the material from the memoir that was featured in the film. Various composers have created the film and television scores of the MCU films, television series, One-Shots, Special Presentations, and other related projects of the MCU, primarily released by Marvel Studios's record label Marvel Music . Original songs have also been created specifically for use in

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4598-505: A few storylines that fell by the wayside during the editing process". These include "a few more scenes with the S.H.I.E.L.D. agent Maria Hill, played by Cobie Smulders", and "some slightly different versions of Maria Hill and Nick Fury's interaction with the World Security Council". The film was also collected in a 10-disc box set titled " Marvel Cinematic Universe: Phase One – Avengers Assembled ", which includes all of

4807-545: A full year later. Chris Hemsworth and Tom Hiddleston joined the film's cast in June, returning as Thor and Loki, respectively. In July 2009, Penn discussed the crossover process, stating, "My job is to kind of shuttle between the different movies and make sure that finally we're mimicking that comic book structure where all of these movies are connected. . . There's just a board that tracks 'Here's where everything that happens in this movie overlaps with that movie'. . . I'm pushing them to do as many animatics as possible to animate

5016-534: A fully armored, heavy-duty suit that could take on an army in the final battle." To achieve this, Saunders combined ideas proposed in Iron Man 2 with some concepts abandoned in the first Iron Man film, creating a modular suit featuring large ammo packets on the arms and a backpack. Additionally, the Science & Entertainment Exchange provided science consultation for the film. Casting reached its final stages

5225-604: A global Twitter chat. The 30-minute live tweeting event featured writer/director Joss Whedon and cast members Samuel L. Jackson, Tom Hiddleston, and Clark Gregg, along with a 10-second tease of the 30-second commercial that would air during Super Bowl XLVI in February. According to the Los Angeles Times , Disney paid an estimated $ 4 million for the 30-second spot. On May 1, 2012, executives from Marvel Studios, along with actors Tom Hiddleston and Clark Gregg, rang

5434-405: A gun, take me to a shooting range, how to hit, how to hold myself, how to walk and basically how to look. I don't do a ton of fighting in the movie, which is why I wasn't offered a trainer, but I wanted to look like I had the ability to." On relating to the character, Smulders said, "I can relate to her being a mom and being a businesswoman and trying to work full-time and raising a family and having

5643-633: A head injury while attempting a stunt involving a 30-foot fall from a building after being struck by an arrow. Despite the injury, Fitzgerald recovered and resumed work on set, as confirmed by a Marvel spokesperson to TMZ . Second unit filming occurred in the Butler area , about an hour outside Pittsburgh, Pennsylvania, the following month. Additionally, a chase sequence was shot in Worthington, Pennsylvania, at Creekside Mushroom Farms , which provided 150 miles of abandoned limestone tunnels 300 feet below

5852-580: A more realistic depiction of the Hulk compared to the one seen in Ang Lee 's 2003 film , stating, "We really wanted to utilize everything we've developed the last 10 years and make it a pretty spectacular Hulk. One of the great design decisions was to incorporate Mark Ruffalo into the look of him. So, much of Hulk is based on Ruffalo and his performance, not only in motion capture and on set, but down to his eyes, his teeth, and his tongue." ILM digitally recreated

6061-725: A mothership. The MCU version of the Chitauri appear in the Marvel Universe LIVE! arena show. Marvel Cinematic Universe The Marvel Cinematic Universe ( MCU ) is an American media franchise and shared universe centered on a series of superhero films produced by Marvel Studios . The films are based on characters that appear in American comic books published by Marvel Comics . The franchise also includes several television series , short films, digital series, and literature. The shared universe, much like

6270-503: A motion-controlled game titled Marvel Avengers: Battle for Earth designed for the Wii U and Xbox 360 Kinect . Inspired by the " Secret Invasion " storyline, the game showcases 20 different characters. Additionally, Marvel announced the development of a four-chapter mobile game titled Avengers Initiative , with each chapter dedicated to exploring the adventures of Hulk, Captain America, Thor, and Iron Man. In February 2012, Disney announced

6479-733: A much larger Chitauri swarm will appear that will be larger than the Annihilation Wave. During the " Secret Empire " storyline, the Chitauri arrived at Earth where the Alpha Flight Space Program, the Ultimates , Quasar, and Hyperion of Earth-13034. As Hydra began its takeover, Captain America activated the Planetary Defense Shield trapping the Chitauri and those fighting them outside of Earth. As those trapped outside of Earth continue fighting

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6688-582: A multi-million dollar compensation settlement in April. Disney CEO Bob Iger said in July 2023 that the company would be reducing the amount of Marvel content created moving forward, admitting that Marvel Studios' expansion into Disney+ series and more films had "diluted focus and attention" after several underachieving films at the box office. He clarified their plans in May 2024, saying Disney would now release two, or at most three, Marvel films and two Marvel series

6897-400: A new agreement be signed. The company consistently reminded her of this while she continued to promote the film following its September 2022 premiere, ultimately leading to her firing. Alonso's lawyers refuted these claims, saying Disney was aware of, and agreed to, Alonso's work on Argentina, 1985 and Alonso had been "silenced [and] was terminated when she refused to do something she believed

7106-489: A new model Acura . An Acura spokesperson later confirmed the company's involvement with the film, stating, "As you may know, Acura has been in the Marvel Comics Universe films as the official car of their fictional law enforcement agency called S.H.I.E.L.D. That relationship continues for The Avengers . The open-top sports car that was photographed yesterday is a one-off, fictional car that was made just for

7315-401: A number of stars and certainly worked on films where there have been characters of equal weight in terms of their level of importance and profile in the film, but this one is somewhat extreme in that regard because each of these characters has their own world and it's a very different situation. It's very challenging to look for a way to give everyone the weight and consideration they need, but at

7524-406: A planet similar to Saturn. The Chitauri have Jesse Alexander captive on their planet Chitauri Prime as one of the Chitauri's slaves that fight in their gladiatorial arena. The Chitauri are revealed to have made a Chitauri clone of Jesse Alexander ( Nova/Sam Alexander 's father) which also has Jesse's memories. At the time when Captain America's memories were rewritten by Red Skull 's clone using

7733-403: A post-battle macro sequence. Method Design also crafted a custom typeface for the main title of The Avengers as well as 30 in-scene credits. In November 2011, Marvel announced that Alan Silvestri , who scored Captain America: The First Avenger , would compose the score for The Avengers . Silvestri commented on the challenge of the project, stating, "I've worked on films where there have been

7942-638: A presentation at the New York Comic Con featuring new footage and a panel discussion including producer Kevin Feige and several cast members. The first full-length trailer was also released in October. Comic Book Resources noted, "The two-minute teaser handily establishes the movie's premise" and is "heavy on the assembling, but fans are also treated to plenty of action, as well glimpses [ sic ] of Iron Man's new armor and, best of all,

8151-413: A previous partnership—which gave the company distribution rights for five future Marvel films. Casting began in October 2008 with Downey's signing. Although Don Cheadle was reported to reprise his Iron Man 2 role of War Machine for The Avengers , he later stated that he did not think the character would appear in the film. Simultaneously, two major developments occurred for Marvel: Jon Favreau

8360-511: A sampling booth. Other promotional partners included bracelet-maker Colantotte, Dr Pepper , Farmers Insurance , Harley-Davidson , Hershey , Land O'Frost lunchmeats , Oracle , Red Baron pizza , Symantec , Visa , and Wyndham Hotels & Resorts . Marvel and its parent company Disney secured an estimated $ 100 million in worldwide marketing support for the film. Notably absent from the promotional lineup were Baskin-Robbins , Burger King , and Dunkin' Donuts , which had partnered with Marvel in

8569-641: A series of direct-to-video short films that are included as special features in the MCU films' Blu-ray and digital distribution releases. The films included The Consultant (2011), A Funny Thing Happened on the Way to Thor's Hammer (2011), Item 47 (2012), Agent Carter (2013), and All Hail the King (2014). Following the One-Shots becoming available on Disney+ in January 2022, Marvel classified

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8778-433: A series of photorealistic animated shorts starring Baby Groot for Disney+. In November 2016, Feige explained that the studio would often put together a "lookbook" of influences from the comics and art by Marvel's visual development department, to create a visual template for a project. These are put together at company retreats, which the studio holds approximately every 18 months to plan out future projects and develop

8987-545: A series of 10 S.H.I.E.L.D. SUVs , based on the Acura MDX with modifications by Cinema Vehicle Services, were also created for the film. In February 2012, Marvel announced a partnership with fragrance company JADS to promote The Avengers with character-based fragrances. The announcement preceded the Toy Industry Association 's annual February exhibition, where representatives showcased the products at

9196-498: A series of direct-to-video short films called Marvel One-Shots from 2011 to 2014, and viral marketing campaigns for some films featuring the faux news programs WHIH Newsfront (2015–16) and The Daily Bugle (2019–2022). The franchise has been commercially successful, becoming one of the highest-grossing media franchises of all time, and it has received generally positive reviews from critics. The studio attributed several Multiverse Saga projects performing below expectations to

9405-837: A series of explosions were captured for the battle sequence originating in Cleveland. Additional scenes were shot at Public Square and the Detroit–Superior Bridge , with Public Square's southwest quadrant transformed into Stuttgart, Germany for filming. Principal photography concluded in New York City, where filming took place over a span of two days. Filming locations included Park Avenue and Central Park . To capture scenes set in Manhattan, visual effects supervisor Jake Morrison spent over three days shooting aerial footage to use as background plates. Morrison emphasized

9614-423: A series of in-universe YouTube videos serving as the center of a viral marketing campaign to promote the films and universe. In December 2016, a six-part web series, Agents of S.H.I.E.L.D.: Slingshot , debuted on ABC.com . It follows Elena "Yo-Yo" Rodriguez on a secret mission, shortly before the start of Agents of S.H.I.E.L.D. 's fourth season , with Natalia Cordova-Buckley reprising her role from

9823-553: A significant surge. Whedon explained that the inspiration for the shawarma scene came from the aftermath of filming a scene in the Angel episode " A Hole in the World " where Fred dies in Wesley 's arms. After filming, Whedon, along with actors Amy Acker and Denisof, who played Fred and Wesley respectively, "went out for drinks and ended up just sitting around quietly, exhausted from

10032-416: A thunder god, there's a green ' id ' giant rage monster, there's Captain America from the 40s, there's Tony Stark who definitely doesn't get along with anybody. Ultimately these people don't belong together and the whole movie is about finding yourself from community. And finding that you not only belong together but you need each other, very much. Obviously this will be expressed through punching but it will be

10241-625: A title change for the film in the United Kingdom to avoid confusion with the British TV series of the same name and its 1998 film adaptation . This caused uncertainty over the film's actual title. Empire magazine reported that the film would be titled Marvel Avengers Assemble , while The Hollywood Reporter said that it would be called simply Avengers Assemble . Marvel's UK website referred to it as Marvel's Avengers Assemble , though David Cox of The Guardian , in arguing that it

10450-477: A year. This was a decrease from up to four films and around four series being released in some recent years. The company was reducing output and focusing on quality across all its divisions, but Iger felt the change was especially needed for Marvel. Feige and D'Esposito said 2023 had been a particularly difficult year and a "rough time" for the studio but they had learned their lesson on trying to make too much content at once. They added that no longer being "on top" of

10659-519: Is about teaching people that". In March, it was reported that Penn had completed the first draft of the script, and that Marvel editor-in-chief Joe Quesada and Avengers comic-book writer Brian Michael Bendis had received copies. Also in March, Chris Evans accepted an offer to play Captain America in three films including The Avengers . "People forget that we started filming Avengers before either Thor or Captain America were released. What if people hated Thor ? What if people thought Loki

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10868-599: Is all over that, so somebody had to be in control and had to be behind Loki's work and I was like 'It's got to be Thanos.' And they said 'Okay' and I'm like 'Oh my God!'" Additionally, an extra scene featuring the Avengers enjoying shawarma was filmed on April 12, 2012, a day after the world premiere. Evans wore a prosthetic jaw during the scene to conceal the beard he had grown. Following the film's release, shawarma sales in Los Angeles, St. Louis, and Boston reportedly saw

11077-656: Is also placed here in The Marvel Cinematic Universe: An Official Timeline . The Official Handbook of the Marvel Universe A to Z , Vol. 5, published in 2008, originally designated the Marvel Cinematic Universe as Earth-199999 within the continuity of Marvel's comic multiverse , a collection of fictional alternate universes, although, this designation was rarely used officially outside of

11286-423: Is definitely not one based on monetary factors, but instead rooted in the need for an actor who embodies the creativity and collaborative spirit of our other talented cast members. The Avengers demands players who thrive working as part of an ensemble, as evidenced by Robert, Chris H, Chris E, Samuel, Scarlett, and all of our talented casts. We are looking to announce a name actor who fulfills these requirements, and

11495-528: Is imprisoned in S.H.I.E.L.D.'s flying base, the Helicarrier . The Avengers disagree on how to approach Loki and become argumentative once they realize S.H.I.E.L.D. plans to use the Tesseract to create weapons of mass destruction to use against extraterrestrial threats. During the argument, Loki's agents attack the Helicarrier, and in the chaos Banner transforms into the Hulk. Stark and Rogers restart

11704-432: Is in bringing the Avengers together, it kind of felt a little surreal, like somebody was playing a prank and that wasn't the real script. But it wasn't, it was the real thing, I got to show up and do that stuff, and it felt like such an amazing payoff to what the journey had been and the fact I had been doing it for five years." Gregg said Whedon provided insight into his character's backstory, particularly about Coulson being

11913-453: Is passionate about the iconic role in the coming weeks." In response, Norton's agent Brian Swardstrom decried Feige's statement, calling it "purposefully misleading" and an "inappropriate attempt to paint our client in a negative light". In October 2014, Norton claimed it was his own decision never to play Hulk again because he "wanted more diversity" with his career and did not want to be associated with only one character. In August 2010, it

12122-460: Is pointing at the screen the entire time. But it's an action movie. Things tend to hurtle toward the screen anyway." In January 2012, it was reported that the film would undergo digital remastering for IMAX 3D and would open in IMAX theaters on May 4, 2012, the same day as its regular theater release. This IMAX release followed Marvel's earlier IMAX releases of Iron Man 2 and Thor . Initially, when

12331-643: Is the first mutant (a term related to the X-Men) in the MCU. Namor is also revealed to be a mutant in the film Black Panther: Wakanda Forever (2022), as he is in the comics. Kelsey Grammer appears as Dr. Hank McCoy / Beast in The Marvels (2023), reprising the role from the X-Men films series, which also introduces the mutant Binary , an alternate version of Maria Rambeau , portrayed by Lashana Lynch . Feige called Deadpool & Wolverine (2024)

12540-454: Is why [Silvestri] was letter-perfect for this movie because he can give you the heightened emotion, the [ Hans Zimmer ] school of 'I'm just feeling a lot right now!' but he can also be extraordinarily cue and character specific, which I love." In March 2012, the Indian rock band Agnee released a music video for their single "Hello Andheron", serving as the theme song for the Indian release of

12749-667: The Team Thor mockumentary shorts as One-Shots. Team Thor is a series of direct-to-video mockumentary short films that were released from 2016 to 2018, consisting of Team Thor , Team Thor: Part 2 , and Team Darryl , all written and directed by Taika Waititi . I Am Groot is a series of photorealistic animated short films for Disney+ starring Baby Groot going on adventures with new and unusual characters. Vin Diesel reprises his role, with five shorts releasing on August 10, 2022. A second season with five additional shorts

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12958-494: The Avengers , alongside Tom Hiddleston , Stellan Skarsgård , and Samuel L. Jackson . In the film, Nick Fury and the spy agency S.H.I.E.L.D. recruit Tony Stark , Steve Rogers , Bruce Banner , Thor , Natasha Romanoff , and Clint Barton to form a team capable of stopping Thor's brother Loki from subjugating Earth. The film's development began when Marvel Studios received a loan from Merrill Lynch in April 2005. After

13167-533: The Fantastic Four to Marvel Studios, although Feige explained that despite the acquisition finalizing in 2019, access and integration of these characters and concepts were unavailable "for a very long time" because of corporate acquisition laws. Some of the first elements to be integrated into the MCU following the acquisition were the organization S.W.O.R.D. in the Disney+ series WandaVision (2021) and

13376-415: The Iron Man films. Agents of S.H.I.E.L.D.: Slingshot (2016) is one of several Agents of S.H.I.E.L.D. web series created for ABC.com and produced by Marvel Television that is a supplement to Agents of S.H.I.E.L.D. , with the main cast reprising their roles. The first two seasons of The Daily Bugle (2019–2022) are an in-universe current affairs show serving as a viral marketing campaign for

13585-511: The Marvel Cinematic Universe (MCU). This version of the species are grey reptilian humanoids with bio-mechanical physiology who lack shapeshifting abilities and are allied with Thanos through his vizier, a hooded being called the " Other " (portrayed by Alexis Denisof ). Their technology ranges from hovercraft-like skimmers and Necrocraft, to living airborne troop carriers called Leviathans that are all neurally linked with

13794-557: The Russo brothers and written by Christopher Markus and Stephen McFeely . This was to ensure their storytelling aligned for the Infinity Saga's culmination. Marvel Studios began contracting their actors for multiple films, including signing actor Samuel L. Jackson to a then-unprecedented nine-film contract. Feige said the studio had all actors sign contracts for multiple films, with the normal number being for three or more while

14003-481: The Spider-Man films. Multiple limited series or one-shot comic books that tie into the MCU films and television series have been published by Marvel Comics. They are intended to tell additional stories about existing characters or to make connections between MCU projects, without necessarily expanding the universe or introducing new concepts or characters. The Wakanda Files: A Technological Exploration of

14212-598: The X-Men which were respectively licensed to Sony, New Line, and Fox, Marvel owned the rights to the Avengers team. Feige, a self-described "fanboy", envisioned combining these characters in a shared universe similar to the one created by Stan Lee and Jack Kirby for Marvel Comics in the 1960s. "It's never been done before and that's kind of the spirit everybody's taking it in. The other filmmakers aren't used to getting actors from other movies that other filmmakers have cast, certain plot lines that are connected or certain locations that are connected, but I think... everyone

14421-425: The X-Men . He felt "these guys just don't belong together" before realizing their interactions could be like The Dirty Dozen (1967). Whedon also referenced Dr. Strangelove (1964), The Abyss (1989), His Girl Friday (1940), and Black Hawk Down (2001). Whedon would ultimately share final screenplay credit with Penn, though Whedon noted he "fought" for sole credit and was "very upset about it." Penn felt

14630-605: The crossover film The Avengers (2012). Phase Two comprises Iron Man 3 (2013), Thor: The Dark World (2013), Captain America: The Winter Soldier (2014), Guardians of the Galaxy (2014), Avengers: Age of Ultron (2015), and Ant-Man (2015). Captain America: Civil War (2016) is the first film of Phase Three , and is followed by Doctor Strange (2016), Guardians of

14839-586: The untitled fourth Spider-Man film (2026), and will conclude with Avengers: Secret Wars (2027). The planned film Blade is also intended to be part of the phase but does not have a release date. Marvel Television produced multiple television series set in the MCU across broadcast, streaming, and cable. Its ABC series included Agents of S.H.I.E.L.D. (2013–2020), Agent Carter (2015–2016), and Inhumans (2017); its Netflix series included Daredevil (2015–2018), Jessica Jones (2015–2019), Luke Cage (2016–2018), Iron Fist (2017–2018),

15048-459: The 2011 San Diego Comic-Con, as studio executives felt unprepared to meet their own past achievements and fan expectations with filming still in production. Subsequently, in July 2011, a teaser trailer intended as the post-credits scene of Captain America: The First Avenger briefly leaked online. Entertainment Weekly speculated that it originated from a preview screening, describing the footage as "shaky, fuzzy, flickering, and obviously filmed on

15257-475: The 2012 crossover film The Avengers . Phase Two began with Iron Man 3 (2013) and concluded with Ant-Man (2015), while Phase Three began with Captain America: Civil War (2016) and concluded with Spider-Man: Far From Home (2019). Black Widow (2021) is the first film in Phase Four , which concluded with Black Panther: Wakanda Forever (2022), while Phase Five began with Ant-Man and

15466-486: The Avengers against Loki, a battle among the heroes in the middle, a battle against the villains at the end, and that he get the film done for its May 2012 release. The script went through "a lot of insane iterations of what might be", according to Whedon. There was a point when it was not certain Johansson would star in the film, so he "wrote a huge bunch of pages starring The Wasp ", and wanted Zooey Deschanel to play

15675-504: The Avengers and Beyond is "a collection of papers, articles, blueprints, and notes amassed throughout history by Wakanda's War Dogs" at the request of Shuri . It is organized by areas of study and covers the technological advancements throughout the MCU. The book, which exists within the universe, was written by Troy Benjamin and published by Epic Ink and Quarto Publishing Group. The Wakanda Files has content printed with UV ink that can be viewed with Kimoyo bead–shaped UV lights included with

15884-563: The Chitauri and believes the world is secretly run by an elite called the Illuminati who are in reality shape-shifting reptilian humanoids . The term Chitauri to describe these shape-shifting reptilian humanoids was taken from Icke's The Reptilian Agenda , where Zulu Shaman and historian Credo Mutwa and David Icke reveal the story of the Chitauri (reptilian) takeover of planet Earth and how a shape-shifting Chitauri (“Talker”) race has controlled planet Earth for thousands of years. Essentially,

16093-429: The Chitauri fleet. The missile destroys the Chitauri mothership and disables their forces on Earth. Stark becomes unconscious, and his suit loses power, leaving him freefalling towards Earth. The Avengers manage to catch and resuscitate him, while Romanoff uses Loki's scepter to close the wormhole. In the aftermath, Thor transports an imprisoned Loki and the Tesseract to Asgard, where Loki will face Asgardian justice. In

16302-519: The Chitauri ordered him to destroy Earth and the Solar System with a doomsday bomb as part of a scorched-earth policy and retreat to the "lower fourth-dimension". The Ultimates and all available S.H.I.E.L.D. and military forces immediately converged on the alien fleet. At the same time, Captain America battled his old enemy Kleiser, but was unable to defeat him alone. At Captain America's urging/mocking of Kleiser touching Betty Ross (Hulk's crush),

16511-594: The Chitauri, they are unable to convince the representatives on the Galactic Council into helping them against the Chitauri. As Spectrum tells Captain Marvel that they are able to make inter-dimensional supply runs and have found the location of the Chitauri Queen Eggs, the waves of Chitauri and their Leviathans are increasing in size and frequency leaving the technicians without enough time to fix

16720-671: The Galaxy Holiday Special (2022) are also included in the phase. Phase Five includes Secret Invasion (2023), the second season of Loki (2023), the second season of What If...? (2023), Echo (2024), Agatha All Along (2024), the third season of What If...? (2024), the first season of Your Friendly Neighborhood Spider-Man (2025), the first season of Daredevil: Born Again (2025), and Ironheart (2025). Phase Six will include Eyes of Wakanda (2025), Marvel Zombies (2025), Wonder Man (2025), and Vision Quest (2026). Marvel One-Shots are

16929-575: The Galaxy Vol. 2 (2017), Spider-Man: Homecoming (2017), Thor: Ragnarok (2017), Black Panther (2018), Avengers: Infinity War (2018), Ant-Man and the Wasp (2018), Captain Marvel (2019), Avengers: Endgame (2019), and Spider-Man: Far From Home (2019). The second three phases are collectively known as "The Multiverse Saga", and include television series on Disney+ . Phase Four includes Black Widow (2021), Shang-Chi and

17138-542: The Helicarrier. Colin Strause from Hydraulx mentioned their contribution, stating, "We did the opening ten minutes of the movie, other than the opening set-up in space", covering Loki's arrival on Earth and his subsequent escape from the S.H.I.E.L.D. base. Luma Pictures focused on the Helicarrier's bridge shots and integrated the graphic monitor displays developed by Cantina Creative. Fuel VFX handled shots in and around Tony Stark's penthouse at Stark Tower. Digital Domain crafted

17347-554: The Hulk was able to beat, chop, and devour Kleiser. It is presently presumed that the combination of the Chitauri's series of intergalactic defeats and the destruction of the Chitauri fleet on Earth spelled the complete and total defeat of the alien race. During the Chitauri- Kree War, an entire Chitauri (whose true forms resemble their Avengers counterparts) armada was fighting their enemies when they encountered Gah Lak Tus . When their ships were being heavily damaged by

17556-489: The Hulk work together to protect New York from the Chitauri. The Hulk incapacitates Loki while Romanoff learns from Selvig, now freed from Loki's mind control, that Loki's scepter can shut down the generator. Fury's superiors from the World Security Council attempt to end the invasion by launching a nuclear missile at Midtown Manhattan . Stark intercepts the missile and flies it through the wormhole toward

17765-947: The Legend of the Ten Rings (2021), Eternals (2021), Spider-Man: No Way Home (2021), Doctor Strange in the Multiverse of Madness (2022), Thor: Love and Thunder (2022), and Black Panther: Wakanda Forever (2022). Phase Five begins with Ant-Man and the Wasp: Quantumania (2023), followed by Guardians of the Galaxy Vol. 3 (2023), The Marvels (2023), Deadpool & Wolverine (2024), and Captain America: Brave New World (2025), and will conclude with Thunderbolts* (2025). Phase Six begins with The Fantastic Four: First Steps (2025), followed by Avengers: Doomsday (2026) and

17974-410: The MCU films for the following 10 years. That July, Feige announced some of the films and series for Phase Five and Phase Six at San Diego Comic-Con, revealing that the second three Phases were collectively known as " The Multiverse Saga ". After the "creative experience" of ending Phase Three and "The Infinity Saga" with Avengers: Infinity War (2018) and Avengers: Endgame , and the expansion in

18183-649: The MCU's primary reality as Earth-199999. 20th Century Fox 's X-Men film series is designated as Earth-10005 in Deadpool & Wolverine . That film features several actors reprising their roles from the X-Men film series along with characters from Fox's films Daredevil and its spin-off Elektra , Fantastic Four (2005) and its sequel Fantastic Four: Rise of the Silver Surfer (2007), and New Line Cinema 's Blade film trilogy . Phases Four, Five, and Six comprise " The Multiverse Saga ". With

18392-419: The MCU. Each short was designed to be a self-contained story that provided more backstory for characters or events introduced in the films. In March 2015, Marvel's Vice President of Animation Development and Production, Cort Lane , said animated tie-ins to the MCU were "in the works". That July, Marvel Studios partnered with Google to produce the faux news program WHIH Newsfront with Christine Everhart ,

18601-479: The Multiverse Saga after Thanos in the Infinity Saga, because Kang was a different villain in part because he has multiple variants from different timelines within the multiverse. The studio did not initially plan to build the next saga around Kang, and made that decision after seeing actor Jonathan Majors 's performance in the first season of the Disney+ series Loki (2021), as well as dailies from

18810-461: The Multiverse Saga's new antagonist Victor von Doom / Doctor Doom (after previously portraying the superhero Tony Stark / Iron Man in the MCU from 2008 to 2019) for both Doomsday and Secret Wars . In December 2017, Disney agreed to acquire assets from 21st Century Fox . The transaction officially closed on March 19, 2019. This saw the return of the film rights for Deadpool , the X-Men, and

19019-558: The Netflix series by Marvel Television. Loki and What If...? are excluded from the diagram because they occur outside of the main timeline. Werewolf by Night is also excluded given the special explicitly does not indicate where it takes place in the MCU. Disney+'s timeline order places the first seasons of Loki and What If...? between Avengers: Endgame and WandaVision , their second seasons after The Marvels , and Werewolf by Night after Thor: Love and Thunder ; Werewolf by Night

19228-556: The Other , the representative of an extraterrestrial race known as the Chitauri . In exchange for obtaining the Tesseract , a powerful energy source of unknown potential, the Other promises to provide Loki with an army to conquer Earth. Nick Fury , director of the covert agency S.H.I.E.L.D. , arrives at a remote research facility where physicist Dr. Erik Selvig is leading a team studying the Tesseract. It suddenly activates and opens

19437-590: The Phases in addition to their feature films. Each series is released on Disney+. Phase Four includes the series WandaVision (2021), The Falcon and the Winter Soldier (2021), the first season of Loki (2021), the first season of the animated series What If...? (2021), Hawkeye (2021), Moon Knight (2022), Ms. Marvel (2022), and She-Hulk: Attorney at Law (2022). The television specials Werewolf by Night (2022) and The Guardians of

19646-534: The Tesseract, and Agent Phil Coulson visits Tony Stark so he can check Selvig's research. Loki is in Stuttgart , where Barton steals iridium needed to stabilize the Tesseract. This leads to a confrontation with Rogers, Stark, and Romanoff that ends with Loki's surrender. While Loki is being escorted to S.H.I.E.L.D., his adoptive brother Thor arrives and frees him, hoping to convince him to abandon his plan and return to Asgard. Stark and Rogers intervene, and Loki

19855-479: The UK title's additional word, emphasizing the thorough decision-making process involved. The film's world premiere took place on April 11, 2012, at Hollywood's El Capitan Theatre . It closed the 11th Annual Tribeca Film Festival with a screening on April 28. For the 2012 U.S. Labor Day weekend, the film received an expanded one-week theatrical push, increasing the number of theaters from 123 to 1,700. The Avengers

20064-600: The United Kingdom and Ireland and commonly referred to as simply The Avengers ) is a 2012 American superhero film based on the Marvel Comics superhero team of the same name . Produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures , it is the sixth film in the Marvel Cinematic Universe (MCU). Written and directed by Joss Whedon , the film features an ensemble cast including Robert Downey Jr. , Chris Evans , Mark Ruffalo , Chris Hemsworth , Scarlett Johansson , and Jeremy Renner as

20273-539: The Universe", wiping out disorder and free will wherever they find it. They seem to prefer to act behind the scenes, mimicking and influencing the social and military methods of the species they are currently infiltrating. For example, they aided the Nazis in their attempt at world conquest by providing them with the technology to create a nuclear bomb carried by an intercontinental ballistic missile . However, this attempt

20482-564: The Walt Disney Company purchased Marvel Entertainment for $ 4 billion. Disney said future Marvel Studios films would be distributed by its own studio once the prior deal with Paramount expired. The films of Phase Three were announced at a special press event in October 2014. By September 2015, Marvel Studios was integrated into Walt Disney Studios . Feige was reporting to Walt Disney Studios chairman Alan F. Horn instead of Marvel Entertainment CEO Isaac Perlmutter , and

20691-590: The Wasp to a hidden Chitauri base in Arizona. However, their location was given away when a fleet of damaged Chitauri starships suddenly entered Earth's atmosphere to hover above the formerly secret base, claiming that they were fleeing major defeats across the galaxy by their intergalactic enemies and that the remainder of their forces are forced to the "backwaters" of the Milky Way Galaxy (i.e. Earth's Solar System ). Disregarding Herr Kleiser's long efforts,

20900-494: The Wasp: Quantumania (2023) and will conclude with Thunderbolts* (2025). Phase Six will begin with The Fantastic Four: First Steps (2025) and it will conclude with Avengers: Doomsday (2026) and Avengers: Secret Wars (2027). Marvel Television expanded the universe to network television with Agents of S.H.I.E.L.D. on ABC in 2013 before further expanding to streaming television on Netflix and Hulu and to cable television on Freeform . They also produced

21109-794: The Watchers was something that I thought was fun for the MCU." Feige added that Lee "clearly exists, you know, above and apart from the reality of all the films. So the notion that he could be sitting there on a cosmic pit stop during the jump gate sequence in Guardians ...really says, so wait a minute, he's this same character who's popped up in all these films?" Following Lee's death, Marvel Studios chose not to create any new Lee cameos in future projects. NY1 news anchor Pat Kiernan has also appeared in multiple MCU films and television series as himself. The Avengers (2012 film) Marvel's The Avengers (titled Marvel Avengers Assemble in

21318-424: The anticipation leading up to the film bolstered retail partnerships: "Retailers have been less tolerant with [intellectual property] films, so we decided that if we started on this coordinated strategy several years ago, retailers would give us shelf space throughout the years and we would have a more sustainable position in the marketplace." In September 2011, photos emerged online showing Robert Downey Jr. driving

21527-507: The asteroid environment where Loki encounters The Other. Method Design, based in Los Angeles, was responsible for the film's closing credits. Steve Viola, creative director at Method Design, described it as "a two-minute, self-contained main on end sequence created entirely in CG". He explained that they designed, modeled, textured, and lit all environments and many foreground objects for each shot. Assets from Marvel were modified extensively to create

21736-599: The book. It was released on October 20, 2020. Look Out for the Little Guy , the fictional memoir written by Scott Lang as seen in Ant-Man and the Wasp: Quantumania , was released by Hyperion Avenue on September 5, 2023. It was created alongside Marvel Studios and the Quantumania filmmakers, and was written by Rob Kutner , featuring "over 20 short pieces exploring different aspects of Scott's experiences" as

21945-594: The box office allowed them to be underdogs again, as they had been when starting work on Phase One, and they would be "coming back strong" with the hope of surprising audiences and exceeding expectations. Feige expected the studio to begin releasing two films and three series per year after 2025, when they were planning to release three films and six series that had been in development for a long time and were ready to be released. In 2024, Marvel Studios introduced their "Marvel Animation" and "Marvel Television" banners for their animated and live-action series, respectively. This

22154-418: The character. He also was "worried that one British character actor [(Hiddleston)] was not enough to take on Earth's mightiest heroes, and that we'd feel like we were rooting for the overdog. So I wrote a huge draft with Ezekiel Stane , Obadiah Stane 's son, in it." Once all of the actors were "locked in place the movie stayed on mission." Whedon noted that the characters used do not have the same issue, unlike

22363-511: The comic-book prequel to Captain America: The First Avenger . Set between Iron Man 2 and The Avengers , it follows Black Widow as she ties up loose ends from the former film. Additionally, the title Avengers Assemble debuted in March 2012, written by Brian Michael Bendis with art by Mark Bagley , featuring the same Avengers lineup as the film in a battle against a new incarnation of the supervillain team Zodiac . Paul Gitter, president of consumer products at Marvel Entertainment , noted that

22572-407: The committee. Feige initially referred to the shared narrative continuity of the films as the "Marvel Cinema Universe", but later used the term "Marvel Cinematic Universe". Since the franchise expanded to other media, some have used this phrase to only refer to the feature films. The MCU films are released in groups called "Phases", beginning with Phase One and Phase Two . In December 2009,

22781-551: The company who help to elevate each other's projects where possible. In November 2017, Feige said Avengers: Endgame (2019) would provide a definitive conclusion to the films thus far and begin a new period for the franchise. He later said Phase Three would conclude " The Infinity Saga ". Disney was reportedly developing a Marvel-based television series for their new streaming service Disney+ by November 2017. In July 2018, Feige said discussions had begun with Disney regarding any potential involvement Marvel Studios could have with

22990-636: The compromised Psi-Division that led S.H.I.E.L.D. and the Ultimates into a trap on a small Micronesian island; due to the combined efforts of Iron Man and Thor , the Ultimates, Nick Fury and a handful of S.H.I.E.L.D. soldiers survived, but thousands of S.H.I.E.L.D. soldiers were killed and dozens of Helicarriers were destroyed. The Chitauri then counterattacked by infiltrating the Triskelion and capturing The Wasp . The Chitauri leader (known only by his former Nazi identity as Herr Kleiser ) took

23199-488: The creative committee began having only "nominal" input on the films. They continued to consult on Marvel Television productions, which remained under Perlmutter's control. All key film decisions moving forward were to be made by Feige, D'Esposito, and executive vice president Victoria Alonso . The studio went on to establish the Marvel Studios Parliament , a "brain trust" of long-time executives at

23408-689: The creator or co-creator of many of the characters adapted in the MCU, made cameo appearances in all of the feature films and television series except Inhumans . In Iron Fist , it is revealed his on-set photograph cameo in the Marvel Netflix series is as NYPD Captain Irving Forbush . His cameo in Guardians of the Galaxy Vol. 2 sees Lee appearing as an informant to the Watchers , discussing previous adventures that include Lee's cameos in other MCU films; he specifically mentions his time as

23617-558: The crossover miniseries The Defenders (2017), and The Punisher (2017–2019); its young adult series included Runaways (2017–2019) streaming on Hulu and Cloak & Dagger (2018–2019) airing on Freeform ; and the Hulu series Helstrom (2020) was originally intended to be the start of a planned "Adventure into Fear" franchise, but was ultimately "not tied to the MCU", according to showrunner Paul Zbyszewski . Beginning with Phase Four, television series were included as part of

23826-772: The crossover miniseries The Defenders . In April 2016, Netflix ordered The Punisher , a spin-off of Daredevil . By February 2019, Netflix had canceled all of its Marvel series. In April 2016, the Disney-owned cable network Freeform announced Cloak & Dagger . In May 2017, Marvel announced that Runaways had received a series order from Hulu . In May 2019, Marvel announced that Helstrom had been greenlit for Hulu. In October 2019, further corporate restructuring saw Feige named Chief Creative Officer of Marvel Entertainment, with Marvel Television becoming part of Marvel Studios and executives of Marvel Television reporting to Feige. In December 2019, Marvel Television

24035-466: The damaged engine while Thor attempts to stop the Hulk's rampage. Romanoff subdues Barton, freeing him from Loki's influence. Loki escapes after mortally wounding Coulson. Fury uses Coulson's subsequent death to motivate the Avengers to work together as a team. Loki uses the Tesseract and a generator Selvig built to open a portal above Stark Tower in New York City to bring his Chitauri fleet and start his invasion. Rogers, Stark, Romanoff, Barton, Thor, and

24244-461: The day's events", an experience that Whedon recreated in the film's scene. The film features over 2,200 visual effects shots completed by 14 companies: Industrial Light & Magic (ILM), Weta Digital , Scanline VFX , Hydraulx , Fuel VFX, Evil Eye Pictures, Luma Pictures , Cantina Creative , Trixter, Modus FX , Whiskytree, Digital Domain , The Third Floor, and Method Design. ILM was the lead vendor and shared responsibility for creating many of

24453-468: The deal, Whedon contributed creatively to all of the Phase Two films and also developed Agents of S.H.I.E.L.D. , the first television series set in the MCU. In April 2017, Guardians of the Galaxy (2014) and Guardians of the Galaxy Vol. 2 (2017) writer and director James Gunn revealed that he would be working with Marvel to help plan future stories for the Guardians of the Galaxy characters and

24662-445: The digital series Agents of S.H.I.E.L.D.: Slingshot (2016). Marvel Studios began producing their own television series for streaming on Disney+ , starting with WandaVision in 2021 as the beginning of Phase Four. That phase also saw the studio expand to television specials, known as Marvel Studios Special Presentations , starting with Werewolf by Night (2022). The MCU includes various tie-in comics published by Marvel Comics,

24871-469: The entity, a rift in the fabric of reality brought a being from another universe, which called itself Galactus. Gah Lak Tus merged with the visitor, and created an even more powerful Galactus with need to feed. A new iteration of the Chitauri (inspired by their portrayal in The Avengers film) first appeared in the mainstream Earth-616 continuity and unlike their Earth-1610 counterpart, they are

25080-404: The event a film had to debut on Disney+ instead of in theaters. TheWrap reported that the new contracts would likely only apply to films about to enter production. It was unclear if any adjustments would be made to contracts for films already completed but not yet released. For Marvel Television, Loeb said he and his executives were involved in all aspects of production: "whether it's being in

25289-561: The fictional country Madripoor in the series The Falcon and the Winter Soldier (2021). Additionally, Patrick Stewart appeared as Professor Charles Xavier in the film Doctor Strange in the Multiverse of Madness (2022), portraying a different version of the character that he previously played in Fox's X-Men film series , while Kamala Khan was revealed to have a genetic mutation in Ms. Marvel , with star Iman Vellani confirming that she

25498-692: The film is solely owned, distributed, financed, and marketed by Disney. Paramount's Epix retained pay TV rights. In December 2010, Governor of New Mexico Bill Richardson and Marvel Studios Co-president Louis D'Esposito announced that The Avengers would primarily film in Albuquerque, New Mexico , with principal photography scheduled for April through September 2011. Parts of the film were also slated to be shot in Michigan, but plans to film in Detroit were scrapped after Governor Rick Snyder proposed

25707-544: The film was pushed back for a 2012 release. Whedon was brought on board in April 2010 and rewrote the original screenplay by Zak Penn . Production began in April 2011 in Albuquerque, New Mexico , before moving to Cleveland, Ohio in August and New York City in September. The film has more than 2,200 visual effects shots. The Avengers premiered at the El Capitan Theatre in Los Angeles on April 11, 2012, and

25916-523: The film was submitted to the Motion Picture Association of America 's rating board, it received an R rating due to Phil Coulson's death scene. The scene was subsequently edited to secure a PG-13 rating. In a May 2012 interview, Whedon revealed that it was his decision to include Thanos in a post-credits scene, even though the character is not identified in the film. "He for me is the most powerful and fascinating Marvel villain. He's

26125-484: The film's key effects, including the Helicarrier, the New York cityscape, digital body doubles, Iron Man, and the Hulk. To bring the Hulk to life on screen, Ruffalo performed in a motion-capture suit on set alongside the other actors, while four motion-capture HD cameras (two capturing his full body and two focused on his face) recorded his facial and body movements. Jeff White , ILM's visual effects supervisor, aimed for

26334-424: The film's screenwriters sometimes as well. Marvel Comics worked with Brad Winderbaum , Jeremy Latcham , and Will Corona Pilgrim at Marvel Studios to decide which concepts would be carried over from the Marvel Comics Universe to the Marvel Cinematic Universe, what to show in the tie-in comics, and what to leave for the films. Marvel later clarified which of the tie-in comics are considered canonical MCU stories, with

26543-445: The film), in a post-credits scene. Powers Boothe and Jenny Agutter appear as members of the World Security Council, later revealed to be Gideon Malick and Councilwoman Hawley . Avengers co-creator Stan Lee makes a cameo appearance in a news report. Additionally, Harry Dean Stanton cameos as a security guard, and Polish film director Jerzy Skolimowski appears as Georgi Luchkov , Romanoff's interrogator. Warren Kole has

26752-488: The film, as Disney and Sony Pictures had agreed to it. However, this idea was abandoned because much of the skyline had already been finalized. Weta Digital assumed responsibility for animating Iron Man during the forest duel, taking over from ILM. Guy Williams, Weta's visual effects supervisor, explained, "We shared assets back and forth with ILM, but our pipelines are unique and it's hard for other assets to plug into it. But in this case, we got their models and we had to redo

26961-408: The film. Hollywood Records released the soundtrack concept album inspired by the film, titled Avengers Assemble , on May 1, 2012, coinciding with the release of the score. The film was promoted at the 2010 San Diego Comic-Con, featuring a teaser trailer narrated by Samuel L. Jackson followed by an introduction of the cast. In June 2011, Marvel Studios announced that it would not hold a panel at

27170-566: The filming of Ant-Man and the Wasp: Quantumania (2023). After Majors was found guilty of assault and harassment amidst legal issues in December 2023, he was fired by Disney and Marvel Studios. At that time, Marvel was internally referring to The Kang Dynasty as Avengers 5 . Alonso was fired from her role at Marvel Studios in March 2023 for serving as a producer on the Amazon Studios film Argentina, 1985 (2022), in breach of

27379-488: The films Spider-Man: Far From Home and Spider-Man: No Way Home , with the videos released on YouTube and TikTok . It is based on the fictional sensationalist news outlet of the same name that appears in the MCU—itself based on the fictional newspaper agency of the same name appearing in several Marvel Comics publications. J. K. Simmons and Angourie Rice reprise their roles as J. Jonah Jameson and Betty Brant from

27588-486: The films, however, it was noted all of these outside projects were part of the larger Marvel canon. In early 2024, Marvel Studios formally integrated Marvel Television's group of Netflix series into their Disney+ timeline. As of the Phase Five television series Secret Invasion and the film The Marvels , the "present day" in the MCU is 2026. The following covers and discusses MCU media released by Marvel Studios and

27797-412: The first animated series from Marvel Studios, and by July 2021 the studio was creating an "animation branch and mini studio", known as Marvel Studios Animation , to focus on more animated content beyond What If...? . Alonso said Marvel had around 31 projects in various stages of development by September 2021. In April 2022, Feige said he and Marvel Studios were on a creative retreat to plan and discuss

28006-479: The following year. In February 2011, Cobie Smulders was cast in the role of Maria Hill, after participating in screen tests conducted by Marvel for the role of a key S.H.I.E.L.D. member, whom Samuel L. Jackson described as Nick Fury's sidekick. Morena Baccarin , Jessica Lucas , and Mary Elizabeth Winstead were also considered for the role. Over the successive months, the film's cast expanded to include Stellan Skarsgård , Paul Bettany, and Gwyneth Paltrow. Paltrow

28215-424: The franchise, while Brian Tyler and Michael Giacchino have both scored fanfares for the Marvel Studios production logo . The fictional timeline of the MCU includes the feature films, television series, television specials, short films, and the I Am Groot shorts from Marvel Studios and Marvel Television's Netflix series. While the early films of Phase One and Phase Two of the franchise followed each other in

28424-400: The great grand daddy of the badasses and he's in love with Death and I just think that's so cute. For me, the greatest Avengers [comic book] was Avengers Annual #7 (1977) that Jim Starlin did followed by Marvel Two-in-One Annual #2 (1977) that contained the death of Adam Warlock . Those were some of the most important texts and I think underrated milestones in Marvel history and Thanos

28633-528: The ground for filming. Production shifted to Cleveland, Ohio in August 2011, where filming spanned four weeks. The city's East 9th Street was selected as a stand-in for New York City's 42nd Street , serving as the backdrop for climactic battle scenes. Army Reserve soldiers from the 391st Military Police Battalion , based in Columbus, Ohio , participated in the background action during the battle scenes in Cleveland. Staff Sergeant Michael T. Landis noted that

28842-491: The heart of the film." — Joss Whedon , director of The Avengers , about the film. Ideas for a film based on the Avengers began in 2003, with Avi Arad , the CEO of Marvel Studios, first announcing plans to develop the film in April 2005, after Marvel Enterprises declared independence by allying with Merrill Lynch to produce a slate of films that would be distributed by Paramount Pictures . Marvel discussed their plans in

29051-429: The height in the screen to be able to frame in all the characters like Hulk, Captain America and Black Widow, who is much smaller. We had to give them all precedence and width within the frame. Also, Joss [Whedon] knew the final battle sequence was going to be this extravaganza in Manhattan, so the height and vertical scale of the buildings was going to be really important." This film marked McGarvey's first experience using

29260-424: The image. We wanted this to feel immersive and did not want a 'comic book look' that might distance an audience with the engagement of the film. We moved the camera a lot on Steadicam, cranes and on dollies to create kinetic images; and we chose angles that were dramatic, like low angles for heroic imagery." In December 2011, Disney announced the film would undergo a conversion to 3D . According to Whedon, "I'm not

29469-408: The importance of incorporating real imagery into the effects work to enhance realism, stating, "There is no substitute for starting with a real image and adding what you need." Cinematographer Seamus McGarvey explained that he chose a 1.85:1 aspect ratio to accommodate the varying heights of the main characters. He said, "Shooting 1.85:1 is kind of unusual for an epic film like this, but we needed

29678-422: The increase in the amount of content being produced after the 2019 film Avengers: Endgame , and began decreasing its content output from 2024. The MCU has inspired other film and television studios to attempt similar shared universes and has also inspired several themed attractions, an art exhibit, television specials, literary material, multiple tie-in video games, and commercials. By 2005, Marvel Entertainment

29887-517: The involvement of real soldiers enhanced the realism of the scenes and portrayed the military positively, citing their ability to provide on-the-spot corrections to tactics and uniforms. The NASA Plum Brook Station near Sandusky, Ohio , specifically its Space Power Facility , doubled as a S.H.I.E.L.D. research facility. Filming also occurred at the Chevrolet powertrain plant in Parma, Ohio , where

30096-635: The main universe of the MCU as well. In Doctor Strange in the Multiverse of Madness , the main universe of MCU events was designated as Earth-616 (a designation first referenced in Spider-Man: Far From Home ), sharing the name of the main Marvel Comics universe , while another universe was designated as Earth-838 . Sony's animated film Spider-Man: Across the Spider-Verse references the events of No Way Home , citing

30305-491: The majority of the New York cityscape featured in the film, covering approximately ten city blocks by four city blocks. To accomplish this, ILM dispatched a team of four photographers for an eight-week shoot to capture images of the area. Tyson Bidner, the New York location manager for the film, played a crucial role in securing the rights to nearly every building's likeness needed by ILM. Initially, there were plans to include OsCorp Tower from The Amazing Spider-Man (2012) in

30514-559: The media, and R.F.I.D. (radio-frequency identification) microchips to be implanted in schoolchildren, among other means. The Chitauri also infiltrated S.H.I.E.L.D. , particularly the Psi-Division which could telepathically ferret out Chitauri agents. However, S.H.I.E.L.D. was able to detect some of the low-ranking "drone" staff of the aliens, disguised as common office workers, and wiped them out in an assault led by Black Widow and Hawkeye. The Chitauri planted false information through

30723-407: The movie and will not be produced. That said, as you may also know, our CEO has said publicly that we are studying the development of a new sportscar, but we can't say any more about it at this time." In December 2011, Acura announced that a new NSX , styled along the lines of the concept built for The Avengers , would be unveiled at the 2012 North American International Auto Show . Additionally,

30932-507: The movie, to draw boards so that we're all working off the same visual ideas. But the exigencies of production take first priority". Initially, Penn attempted to reduce Thor's role in the script due to doubts about the character's ability to succeed on film. However, he changed his mind once Hemsworth was cast as Thor. Although the film always intended to use Loki as its villain, Penn noted that early discussions had considered using Red Skull . In January 2010, Marvel Studios chief Kevin Feige

31141-478: The new take on the Incredible Hulk. Naturally, Robert Downey Jr.'s Tony Stark gets the best lines". However, The Hollywood Reporter called it, "Awesome. Or it would be if we hadn't seen all of this before and expected every single thing that we saw in the trailer". The trailer, which debuted exclusively on iTunes Movie Trailers , was downloaded over 10 million times in its first 24 hours, breaking

31350-402: The nine or twelve film deals were rare. The actors' contracts also feature clauses that allow Marvel to use up to three minutes of an actor's performance from one film in another, which Marvel describes as "bridging material". By the start of Phase Four, Marvel Studios was no longer contracting actors for a large number of projects, with deal lengths varying for each actor and project. Feige said

31559-480: The number of projects being produced by the studio in a short amount of time, Marvel Studios decided to move away from having an Avengers crossover film at the end of each Phase and instead decided to have a crossover culmination at the end of "The Multiverse Saga" with Avengers: The Kang Dynasty and Avengers: Secret Wars (2027). The studio was excited to explore Kang the Conqueror as an overarching villain of

31768-466: The only thing standing in the way if the Planetary Defense Shield were to go down for some reason. Captain Marvel then turns her attention to a comatose Avril Kincaid who we find out did survive being swallowed by the Leviathan and was pulled out of the wreckage by Nova. Captain Marvel admits her fault in the situation and the raising of the Planetary Defense Shield and pleads for Avril to wake up because

31977-649: The opening bell of the New York Stock Exchange in honor of the film's theatrical release. In December 2011, Marvel announced the release of an eight-issue comic-book prelude to the film, penned by Christopher Yost and Eric Pearson with art by Luke Ross and Daniel HDR, for release in March 2012. In February 2012, Marvel revealed plans for a second limited series comic book tie-in titled Black Widow Strikes , written by Fred Van Lente , who wrote Captain America: First Vengeance ,

32186-551: The organs or brains out of the humans they imitated, as seen in a scene from the first movie, where a Chitauri pulls a military officer onto the roof of a building, stabs the officer's gut, and starts to suck something out. In their natural form, they appear to be large and reptilian, but no clear images of their native form have been shown. Millar's conception of the Chitauri was inspired by the British conspiracy theorist David Icke .in his interview with Credo Mutwa, Icke learned of

32395-404: The original Marvel Universe in comic books, was established by crossing over common plot elements, settings, cast, and characters. Marvel Studios releases its films in groups called "Phases", with the first three phases collectively known as "The Infinity Saga" and the following three phases as "The Multiverse Saga". The first MCU film, Iron Man (2008), began Phase One which culminated in

32604-544: The past when their films were distributed by Paramount; Disney generally avoids promotions through fast food outlets. A video game based on the film was initially planned for simultaneous release. It was intended to be a combination of a first-person shooter and a brawler for the Xbox 360 , PlayStation 3 , Wii U , and Microsoft Windows platforms, with THQ as the publisher. The console versions were to be developed by THQ Studio Australia , while Blue Tongue Entertainment

32813-451: The phases of the MCU. However, these lookbooks are not always shown to directors, with Marvel sometimes preferring to let the director offer their own ideas first. When choosing a director for a project, Marvel Studios looks for filmmakers to hire who can guide a film. Some of their choices for directors have been considered "out-of-left-field based on those director's previous work. On this, Feige remarked that "you don't have to have directed

33022-401: The powers of Kobik to be a Hydra agent, Red Skull's clone had Captain America steal some Chitauri eggs to lure the Chitauri to Earth so that they can raze it. The Alpha Flight Space Program had to fight the Chitauri swarms where they took out four different swarms in a month. During the " Civil War II " storyline, a larger Chitauri swarm was defeated by Quasar where it was predicted that

33231-505: The projects and distribution. Avi Arad , head of Marvel Entertainment's film division known as Marvel Films , was pleased with director Sam Raimi 's Spider-Man film trilogy (2002–2007) at Sony Pictures and Columbia but was less enthused with some of the other films. Arad decided to form Marvel Studios , Hollywood's first major independent film studio since DreamWorks Pictures was founded in 1994. Kevin Feige , Arad's second-in-command, realized that unlike Spider-Man , Blade , and

33440-547: The reason that all the filmmakers are on board is that their movies need to stand on their own. They need to have a fresh vision, a unique tone, and the fact that they can interconnect if you want to follow those breadcrumbs is a bonus." —Marvel Studios president Kevin Feige on constructing a shared film universe To raise capital, the studio secured funding from a seven-year, $ 525 million revolving credit facility with Merrill Lynch . Marvel planned to release individual films for their main characters and then merge them in

33649-533: The release of The Marvel Cinematic Universe: An Official Timeline in October 2023, Feige wrote in its foreword that Marvel Studios only considered, at that time, projects developed by them in their first four phases as part of their " Sacred Timeline ", but acknowledged the history of other Marvel films and television series that would exist in the larger multiverse and said they were "canonical to Marvel". In January 2024, Winderbaum acknowledged that Marvel Studios had previously been "a little bit cagey" about what

33858-429: The rest being merely inspired by the MCU "where we get to show off all the characters from the film in costume and in comic form". In August 2011, Marvel announced a series of direct-to-video short films called Marvel One-Shots . The name was derived from the label used by Marvel Comics for their one-shot comics . Winderbaum said the shorts were "a fun way to experiment with new characters and ideas" and to expand

34067-420: The right thing and he came in and met on it [...] we want[ed] to find a director that's on the verge of doing something great, as we think Joss is." Whedon stated at the 2010 San Diego Comic-Con that what drew him to the film is that he loves how "these people shouldn't be in the same room let alone on the same team—and that is the definition of family". When Whedon received Penn's draft, he told Feige he felt

34276-526: The role in the film Spider-Man: No Way Home (2021). Additionally, Vincent D'Onofrio first reprised his role as Wilson Fisk / Kingpin from Daredevil in the Disney+ series Hawkeye (2021). Marvel Studios releases its films in groups called "Phases". The first three phases are collectively known as "The Infinity Saga". Phase One consists of Iron Man (2008), The Incredible Hulk (2008), Iron Man 2 (2010), Thor (2011), and Captain America: The First Avenger (2011), and concludes with

34485-547: The same time the film is really about the coming together of these characters, which implies that there is this entity called the Avengers which really has to be representative of all of them together." Silvestri collaborated with the London Symphony Orchestra at Abbey Road Studios in London, England to develop the score. Whedon praised Silvestri's approach, stating, "The score is very old-fashioned, which

34694-543: The series. In September 2019, Sony created a real version of the fictional The Daily Bugle website as part of a viral marketing campaign to promote the home media release of Spider-Man: Far From Home (2019). Inspired by real-world "conspiracy-pushing" websites such as Alex Jones 's InfoWars , the website features J. K. Simmons reprising his role as J. Jonah Jameson in a video where he speaks out against Spider-Man before asking viewers to "like and subscribe". In December 2020, Marvel Studios announced I Am Groot ,

34903-533: The severe structural damage to the station. Monica suggests that America Chavez relocate the heroes and people stuck outside the Planetary Defense Shield to an alternate reality given the Intergalactic Council in their reality are unsympathetic to Earth's plight. Captain Marvel rejects this idea stating the heroes were charged with a mission to protect the Earth against the Chitauri invasion and they are

35112-470: The source material. The television series Loki and What If...? were the first to explore the concept of the multiverse within the MCU, as well as the film Spider-Man: No Way Home , which connected the MCU to other Spider-Man film franchises by featuring characters from Sam Raimi 's Spider-Man trilogy , Marc Webb 's The Amazing Spider-Man films , and Sony's Spider-Man Universe (SSU). The SSU film Venom: Let There Be Carnage briefly featured

35321-418: The streaming service, which he felt was important for the wider company. In September 2018, Marvel Studios was reported to be developing several limited series centered on "second-tier" characters from the MCU films who had not and were unlikely to headline their own films. Each series was expected to be six to eight episodes and would be produced by Marvel Studios rather than Marvel Television, with Feige taking

35530-426: The studio are marketed as " Marvel Studios Special Presentations ". The Guardians of the Galaxy Holiday Special (2022), a Special Presentation, was the first project Marvel Studios began planning for Disney+. In July 2019, Feige announced the Phase Four slate at San Diego Comic-Con , consisting of films and, for the first time, television event series on Disney+. The Phase Four slate includes What If...? ,

35739-563: The studio did not "have anything" and they should "pretend this draft never happened". Part of Whedon's issue was the lack of character connections in Penn's draft, which necessitated Whedon to begin "at square one". Whedon went on to write a five-page treatment of his plan for the film and created the tagline "Avengers: Some Assembly Required", riffing on the "Avengers Assemble" slogan from the comic books. Marvel quickly began working to sign Whedon to write and direct, only stipulating that he include

35948-501: The studio was looking for actors who were excited to join the franchise and appear in multiple projects without being locked into contractual obligations. He also noted that they were starting to include theme park attractions in actors' deals. By December 2020, because of the impact COVID-19 had on theaters and film studios shifting away from theatrical releases, Marvel Studios began exploring updated contracts for actors, writers, directors, and producers to receive adjusted compensation in

36157-418: The success of the film Iron Man in May 2008, Marvel announced that The Avengers would be released in July 2011 and would bring together Stark (Downey), Rogers (Evans), Banner (at the time portrayed by Edward Norton ), and Thor (Hemsworth) from Marvel's previous films. With the signing of Johansson as Romanoff in March 2009, Renner as Barton in June 2010, and Ruffalo replacing Norton as Banner in July 2010,

36366-481: The team desperately needs the strength of her powers. After Quasar awakens from her coma thanks to Sam Wilson using the Cosmic Cube fragment he had to find a way to take down the Planetary Defense Shield, she takes down the Planetary Defense Shield allowing Captain Marvel to fly to the location of the Chitauri eggs which she destroys. The Chitauri were able to mimic human form and absorb human knowledge, by sucking

36575-842: The term Chitauri is the Shona term meaning “talker” in reference to the reptilians, as shown above in the two different meanings referenced in parentheses. Another race called Skrulls, physically resembling the Skrulls of the mainstream Marvel universe , appear later (led by the billion-year-old Skrull Emperor, Kl'rt ); these Skrulls dislike being confused with the Chitauri, whom they call terrorists . They have extremely advanced technology, but have not been observed to shapeshift. These Skrulls were seen only in an alternate timeline in which Reed Richards contacted their world via his teleporter . The events leading to that timeline were altered in Ultimate Fantastic Four #29, and contact

36784-415: The texture spaces because the way we texture maps is different." Williams highlighted that the most challenging aspect was reproducing Iron Man's reflective metal surfaces. Scanline VFX handled the reveal shots of the Helicarrier, from Black Widow and Captain America's arrival on the carrier deck to its lift-off. Evil Eye Pictures integrated digital backgrounds into greenscreen footage for scenes set inside

36993-471: The timeline similar to their release order, Phase Three saw many of the films overlapping with each other in the timeline, while also introducing the first prequel property, Captain Marvel . The Phase Three film Avengers: Endgame featured characters traveling into the past and introduced a five-year time jump, with many subsequent releases in Phase Four and Phase Five set after Endgame ' s events in

37202-627: The timeline. The television series Loki and What If...? were the first properties to occur outside of the main timeline and explore alternative timelines and universes. There have been numerous attempts by Marvel Studios and others to codify the events of the MCU, which have been subject to perceived continuity errors , resulting in Marvel Studios releasing an official timeline book in 2023 for their first four phases that were designated as part of their " Sacred Timeline ". This book did not feature projects produced by other companies, such as Marvel Television's series which all had been loosely connected to

37411-408: The true start to Marvel Studios' exploration and use of the Fox characters, and said every project after it would be part of the MCU's "Mutant era". Some of the films between Deadpool & Wolverine and Secret Wars featured additional X-Men characters, with Feige saying the story of Secret Wars would lead into a "new age of mutants" and the X-Men being introduced to the MCU. Marvel Television

37620-465: The two "could have collaborated more, but that was not his choice. He wanted to do it his way, and I respect that." The casting process continued throughout much of 2010, with the additions of Jeremy Renner , Mark Ruffalo , and Clark Gregg . Ruffalo replaced Edward Norton, whom Marvel declined to bring back. "We have made the decision to not bring Ed Norton back to portray the title role of Bruce Banner in The Avengers ," stated Feige. "Our decision

37829-440: The two of those works very well in the comic books, but it's going to take a lot of thoughtfulness to make that all work and not blow the reality that we've created". In March 2009, Scarlett Johansson replaced Emily Blunt in portraying Natasha Romanoff in Iron Man 2 , a deal that subsequently attached her to The Avengers . The following day, Marvel announced that the film's release date had been pushed back to May 4, 2012, almost

38038-516: The wake of the 2007–2008 Writers Guild of America strike , Marvel negotiated with the Writers Guild of America to ensure that it could create films based on its comic book counterparts, including Captain America, Ant-Man , and The Avengers. After the successful release of Iron Man (2008) in May, the company set a July 2011 release date for The Avengers . In September 2008, Marvel Studios reached an agreement with Paramount—an extension of

38247-567: The website's record for the most-viewed trailer. This record was surpassed by the trailer for The Dark Knight Rises (2012), which was downloaded more than 12.5 million times in its first 24 hours. A second full-length trailer was released on iTunes in February 2012, reaching a record 13.7 million downloads in 24 hours. The theatrical trailers of The Avengers appeared with many films, including Mission: Impossible – Ghost Protocol (2011), 21 Jump Street (2012), and The Hunger Games (2012). In January 2012, Marvel Studios hosted

38456-468: The wider "Marvel Cosmic Universe", although Gunn became the co-CEO of DC Studios in November 2022 and signed a four-year deal to work exclusively on DC Comics -based projects. For Phase Three, there was a large amount of collaboration between the filmmakers of the individual character films and the filmmakers of the crossover films Avengers: Infinity War and Avengers: Endgame , which were directed by

38665-458: The worldwide distribution rights to Iron Man 3 (2013) and The Avengers . The deal also allowed Paramount to continue to collect the 8 percent box office fee it would have earned for distributing the film and a marquee credit—placement of the company's production logo on marketing materials and the film's opening titles. As a result, the onscreen production credit reads "Marvel Studios presents in association with Paramount Pictures", though

38874-748: The writers' room, editing, on set, casting—every step of the production goes through the Marvel team to tell the best story that we can". He said the studio was able to work on so many series across different networks and platforms because all they needed was one person working on each series to help "guide the process". Actors appearing in Marvel Television series, such as Charlie Cox (who portrayed Matt Murdock / Daredevil in Daredevil ) and Adrianne Palicki ( Bobbi Morse / Mockingbird in Agents of S.H.I.E.L.D. ), were contractually obliged to appear in

39083-415: Was announced in July as Daredevil: Born Again . In 2008, the first comic book to tie-into the MCU was released. Quesada explained that these comics would be set within the continuity of the films, but were not intended to be direct adaptions. Rather, they would explore "something that happened off screen" or flesh out something briefly mentioned. Feige was involved with the creation of the comics, with

39292-712: Was asked if it would be challenging to blend the fantasy of Thor with the high-tech science fiction in Iron Man and The Avengers . "No," he said, "because we're doing the Jack Kirby /Stan Lee/ Walt Simonson / J. Michael Straczynski Thor . We're not doing the blow-the-dust-off-of-the-old-Norse-book-in-your-library Thor . And in the Thor of the Marvel Universe, there's a race called the Asgardians. And we're linked through this Tree of Life that we're unaware of. It's real science, but we don't know about it yet. The 'Thor' movie

39501-656: Was brought in as an executive producer for the film, and the company signed a long-term lease with Raleigh Studios to produce three other big-budget films— Iron Man 2 , Thor , and Captain America: The First Avenger (2011)—at their Manhattan Beach, California complex. In February 2009, Samuel L. Jackson signed a nine-picture deal with Marvel Entertainment to play Nick Fury in Iron Man ;2 and other films. In September 2009, Edward Norton, who played Bruce Banner in The Incredible Hulk , stated he

39710-536: Was cast at Downey's insistence; prior to this, Whedon had not intended the film to include supporting characters from the heroes' individual films, commenting, "You need to separate the characters from their support systems in order to create the isolation you need for a team." Principal photography began on April 25, 2011, at Albuquerque Studios in Albuquerque, New Mexico, with the working title Group Hug . In June 2011, stuntman Jeremy Fitzgerald sustained

39919-410: Was done, along with the previously established Marvel Spotlight banner, to help indicate to audiences that they did not have to watch all of the studio's projects to understand the overall story and could choose which storylines and characters under these banners to follow. At San Diego Comic-Con 2024, the fifth Avengers film was retitled Avengers: Doomsday (2026), with Robert Downey Jr. cast as

40128-433: Was folded into Marvel Studios, with Marvel Studios taking over production of the remaining series and no further series expected to be developed by Marvel Television. In January 2021, Feige said "never say never" to potentially reviving the Netflix series, but noted that Marvel Studios was focused on their new Disney+ series. In May 2022, Marvel Studios was revealed to be developing a new Daredevil series for Disney+, which

40337-463: Was launched in June 2010 with Jeph Loeb as head, and had entered into discussions with ABC to create a show set in the MCU by July 2012; the network went on to release Agents of S.H.I.E.L.D. , Agent Carter , and Inhumans . The latter was a co-production with IMAX Corporation . In November 2013, Disney was set to provide Netflix with the live-action series Daredevil , Jessica Jones , Luke Cage , and Iron Fist , building up to

40546-608: Was never made. The Chitauri appear in Ultimate Avengers and Ultimate Avengers 2 . This version of the species are dark green reptilian creatures who can generate fire blasts from their hands and largely lack shapeshifting abilities, with the exception of their leader Herr Kleiser (voiced by Jim Ward ). In the second film, the Chitauri attempt to destroy Wakanda , but are ultimately defeated and imprisoned in Vibranium . The Chitauri appear in live-action media set in

40755-452: Was on board for it and thinks that it's fun. Primarily because we've always remained consistent saying that the movie that we are making comes first. All of the connective tissue, all of that stuff is fun and is going to be very important if you want it to be. If the fans want to look further and find connections, then they're there. There are a few big ones obviously, that hopefully the mainstream audience will [be] able to follow as well. But...

40964-420: Was one of the worst film titles ever, considered this a production notes error. The British Board of Film Classification and the Irish Film Classification Office listed it as Marvel Avengers Assemble . Frank Lovece in FilmFestivalTraveler.com noted the discrepancy, observing that the film is formally titled "Marvel's The Avengers" on screen, despite the absence of an apostrophe on posters. Feige explained

41173-449: Was open to returning in the film. The next month, executive producer Jon Favreau stated he would not direct the film but would "definitely have input and a say". Favreau also expressed concerns, stating, "It's going to be hard, because I was so involved in creating the world of Iron Man, and Iron Man is very much a tech-based hero, and then with Avengers, you're going to be introducing some supernatural aspects because of Thor [...] [Mixing]

41382-576: Was part of their Sacred Timeline, noting how there had been the corporate divide between what Marvel Studios created and what Marvel Television created. He continued that as time had passed, Marvel Studios began to see "how well integrated the [Marvel Television] stories are" and personally felt confident in saying Marvel Television's Daredevil was part of the Sacred Timeline. This section includes characters who will appear or have appeared in at least three MCU films/series and received main billing credit in at least two franchises. Additionally, Paul Bettany

41591-416: Was planning to produce its own films independently and distribute them through Paramount Pictures . Previously, Marvel had co-produced several superhero films based on Marvel Comics with Columbia Pictures , New Line Cinema , 20th Century Fox , and others. Marvel made relatively little profit from these licensing deals and wanted to get more money out of its films while maintaining artistic control of

41800-419: Was released in the United States on May 4, as the final film in Phase One of the MCU. The film received praise for Whedon's direction and screenplay, visual effects, action sequences, acting, and musical score. It grossed over $ 1.5 billion worldwide, setting numerous box office records and becoming the third-highest-grossing film of all time at the time of its release and the highest-grossing film of 2012 . It

42009-447: Was released on September 6, 2023. WHIH Newsfront (2015–16) is an in-universe current affairs show that serves as a viral marketing campaign for some of the MCU films, created in partnership with Google for YouTube . The campaign is an extension of the fictional news network WHIH World News, which is seen reporting on major events in many MCU films and television series. Leslie Bibb reprises her role as Christine Everhart from

42218-592: Was reported that Paramount Pictures and Marvel Studios were planning to start shooting in February. In October 2010, Grumman Studios in Bethpage, New York and the Steiner Studios in Brooklyn , New York City, were announced as filming locations, with set construction slated to begin in November, but as Whedon later explained, "Originally we were supposed to be in Los Angeles, then for a short period we were supposed to be in New York, and then somehow we ended up in Albuquerque." Also that October, Walt Disney Studios agreed to pay Paramount at least $ 115 million for

42427-437: Was reprehensible"; this was reported to be a disagreement with a Disney executive over the censoring of gay pride elements in Quantumania so the film could be released in Kuwait in compliance with the country's restrictive anti-LGBTQ laws . A Disney spokesperson reiterated that Alonso was fired due to "an indisputable breach of contract and a direct violation of company policy" among other factors. Disney and Alonso reached

42636-405: Was ridiculous? What if people didn't buy this super soldier frozen in ice ? We were in the first quarter of production on a giant movie at that time, and we weren't going to stop. It was sort of all in at that point." — Kevin Feige , President of Production for Marvel Studios, on the challenges of producing the first Avengers film. By April 2010, Joss Whedon was nearing the completion of

42845-419: Was tasked with creating the PC version. However, after THQ shut down both studios, the game was ultimately canceled. Consequently, the intellectual property rights for an Avengers video game reverted to Marvel, which stated that it was exploring potential publishing and licensing opportunities. In May 2012, a collaboration between Ubisoft and Marvel Entertainment was revealed, unveiling their joint project:

43054-477: Was the first Marvel production to generate $ 1 billion in ticket sales. In 2017, The Avengers was featured as one of the 100 greatest films of all time in an Empire magazine poll. It received a nomination for Best Visual Effects at the 85th Academy Awards , among numerous other accolades . Three sequels have been released: Avengers: Age of Ultron (2015), Avengers: Infinity War (2018), and Avengers: Endgame (2019). The Asgardian Loki encounters

43263-419: Was the first actor to portray two main characters within the universe, voicing Tony Stark's artificial intelligence J.A.R.V.I.S. and portraying Vision. J. K. Simmons became the first actor to reprise a non-MCU role in the MCU when he appeared as J. Jonah Jameson (a role he played in Sam Raimi's Spider-Man trilogy from 2002 to 2007) in Spider-Man: Far From Home . Prior to his death in 2018, Stan Lee,

43472-430: Was the last film released in Phase One of the MCU. The film was released by Walt Disney Studios Home Entertainment on Blu-ray Disc , Blu-ray 3D , DVD , and digital download on September 25 in the United States and as early as August 29 in various international markets. Feige mentioned that the Blu-ray version features a new Marvel One-Shot titled Item 47 (2012), along with "a number of deleted scenes and

43681-523: Was thwarted by the prototype super-soldier codenamed Captain America . Through the entire conflict of World War II, the Chitauri were being driven out of their operations in Africa and Europe , even from their main Japanese training camps in Hiroshima and Nagasaki . Following the end of the war, the Chitauri withdrew to make new plans. The next attempt at conquest was more subtle (at first), involving long-term methods of manipulation such as will-inhibiting drugs in many nations' water supplies, influencing

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