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98-401: As a form of inquiry, ethnography relies heavily on participant observation —on the researcher participating in the setting or with the people being studied, at least in some marginal role, and seeking to document, in detail, patterns of social interaction and the perspectives of participants, and to understand these in their local contexts. It had its origin in social and cultural anthropology in

196-466: A "natural" setting, ethnology yields insights into the practical applications of a product or service. It is one of the best ways to identify areas of friction and improve overall user experience. Companies make increasing use of ethnographic methods to understand consumers and consumption, or for new product development (such as video ethnography ). The Ethnographic Praxis in Industry (EPIC) conference

294-405: A basis to criticize ethnography. Traditionally, the ethnographer focuses attention on a community, selecting knowledgeable informants who know the activities of the community well. These informants are typically asked to identify other informants who represent the community, often using snowball or chain sampling. This process is often effective in revealing common cultural denominators connected to

392-493: A camera into the field, while dealing with such issues as the observer effect . Issues with entry into the field have evolved into a separate subfield. Clifford Geertz 's famous essay on how to approach the multi-faceted arena of human action from an observational point of view, in Interpretation of Cultures uses the simple example of a human wink, perceived in a cultural context far from home. Such research involves

490-520: A code of ethics, stating: Anthropologists have "moral obligations as members of other groups, such as the family, religion, and community, as well as the profession". The code of ethics notes that anthropologists are part of a wider scholarly and political network, as well as human and natural environment, which needs to be reported on respectfully. The code of ethics recognizes that sometimes very close and personal relationship can sometimes develop from doing ethnographic work. The Association acknowledges that

588-414: A culture to which they partially belong. As with any form of research dealing with human subjects, the researcher must ensure the ethical boundaries are never crossed by those conducting the subjects of study. The researcher must have clearly established boundaries before the onset of the study, and have guidelines in place should any issues cross the line of ethical behavior. One of the issues would be if

686-619: A distinct area of study. This became known as "ethnography", following the introduction of the Greek neologism ethnographia by Johann Friedrich Schöpperlin and the German variant by A. F. Thilo in 1767. August Ludwig von Schlözer and Christoph Wilhelm Jacob Gatterer of the University of Göttingen introduced the term into the academic discourse in an attempt to reform the contemporary understanding of world history. According to Dewan (2018),

784-400: A facade that is in accordance to what they believe the researcher is studying. This is why it is important to employ rigor in any qualitative research study. A useful method of rigor to employ is member-checking or triangulation . According to Richard Fenno , one problem in participant observation is the risk of "going native", by which he means that the researcher becomes so immersed in

882-565: A fly on the wall.” Ybema et al. (2010) examine the ontological and epistemological presuppositions underlying ethnography. Ethnographic research can range from a realist perspective, in which behavior is observed, to a constructivist perspective where understanding is socially constructed by the researcher and subjects. Research can range from an objectivist account of fixed, observable behaviors to an interpretive narrative describing "the interplay of individual agency and social structure." Critical theory researchers address "issues of power within

980-413: A longer period of time. A strength of observation and interaction over extended periods of time is that researchers can discover discrepancies between what participants say—and often believe—should happen (the formal system ) and what actually does happen, or between different aspects of the formal system; in contrast, a one-time survey of people's answers to a set of questions might be quite consistent, but

1078-415: A more carefully considered epistemology . The development of participant-observation as a research tool has therefore not been a haphazard process, but instead has involved a great deal of self-criticism and review. It has, as a result, become specialized. Visual anthropology can be viewed as a subset of methods of participant-observation, as the central questions in that field have to do with how to take

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1176-408: A part of the study and request that all data collected pertinent to them be removed. In this case, the researcher is obligated to relinquish data that may identify the members in any way. Above anything else, it is the researcher's responsibility that the participants of the study do not suffer any ill effects directly or indirectly from the study, participants are informed of their rights as subjects of

1274-478: A range of well-defined, though variable methods: informal interviews, direct observation , participation in the life of the group, collective discussions , analyses of personal documents produced within the group, self-analysis , results from activities undertaken off or online, and life-histories . Although the method is generally characterized as qualitative research , it can (and often does) include quantitative dimensions . Traditional participant observation

1372-546: A refined output for various purposes. A modern example of this technology in application, is the use of captured audio in smart devices, transcribed to issue targeted adverts (often reconciled vs other metadata, or product development data for designers. Digital ethnography comes with its own set of ethical questions, and the Association of Internet Researchers ' ethical guidelines are frequently used. Gabriele de Seta's paper "Three Lies of Digital Ethnography" explores some of

1470-445: A region, winks remained meaningful in the same way. In this way, cultural boundaries of communication could be explored, as opposed to using linguistic boundaries or notions about the residence. Geertz, while still following something of a traditional ethnographic outline, moved outside that outline to talk about "webs" instead of "outlines" of culture. Within cultural anthropology, there are several subgenres of ethnography. Beginning in

1568-400: A work activity that they are studying; they may become members of a particular religious group they are interested in studying; or they may even inhabit a familial role in a community they are staying with. Robert M. Emerson, Rachel Fretz, and Linda Shaw summarize this idea in their book Writing Ethnographic Field Notes using a common metaphor: “the fieldworker cannot and should not attempt to be

1666-492: Is Jaber F. Gubrium's pioneering ethnography on the experiences of a nursing home, Living and Dying at Murray Manor . Major influences on this development were anthropologist Lloyd Warner , on the Chicago sociology faculty, and to Robert Park 's experience as a journalist. Symbolic interactionism developed from the same tradition and yielded such sociological ethnographies as Shared Fantasy by Gary Alan Fine , which documents

1764-420: Is a document written about a particular people, almost always based at least in part on emic views of where the culture begins and ends. Using language or community boundaries to bound the ethnography is common. Ethnographies are also sometimes called "case studies". Ethnographers study and interpret culture, its universalities, and its variations through the ethnographic study based on fieldwork . An ethnography

1862-649: Is a form of cross-checking information. Member checking is when the researcher asks for participant feedback on his or her recorded observations to ensure that the researcher is accurately depicting the participants' experiences and the accuracy of conclusions drawn from the data. This method can be used in participant observation studies or when conducting interviews. Member-checking and triangulation are good methods to use when conducting participant observations, or any other form of qualitative research, because they increase data and research conclusion credibility and transferability. In quantitative research, credibility

1960-528: Is a specific kind of written observational science which provides an account of a particular culture, society, or community. The fieldwork usually involves spending a year or more in another society, living with the local people and learning about their ways of life. Ruth Fulton Benedict uses examples of Enthrotyhy in her serious of field work that began in 1922 of Serrano, of the Zuni in 1924, the Cochiti in 1925 and

2058-708: Is also Honorary Professor Extraordinary, Stellenbosch University (2017–present) and Honorary Professor of Sociology, Warwick University (2021–present). He was formerly Sixth-Century Professor of Sociology at the University of Aberdeen (2004–2013). He is a member of the United Nations Roster of Global Experts for his work on peace processes (2010–present). He was awarded an honorary doctorate in 2012 from Brunel University for services to social science. Born in Ludlow, Shropshire , England, in 1951, he lived in nearby Cleobury Mortimer until he went to university. He

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2156-445: Is an effective methodology in qualitative geographic research that focuses on people's perceptions and experiences and their traditionally place-based immersion within a social group. According to John Brewer , a leading social scientist, data collection methods are meant to capture the "social meanings and ordinary activities" of people (informants) in "naturally occurring settings" that are commonly referred to as "the field". The goal

2254-508: Is another field which prominently features ethnographies. Urban sociology , Atlanta University (now Clark-Atlanta University), and the Chicago School , in particular, are associated with ethnographic research, with some well-known early examples being The Philadelphia Negro (1899) by W. E. B. Du Bois, Street Corner Society by William Foote Whyte and Black Metropolis by St. Clair Drake and Horace R. Cayton, Jr. Well-known

2352-501: Is available, what is normal, what it is that people do, what they say, and how they work. Ethnography can also be used in other methodological frameworks, for instance, an action research program of study where one of the goals is to change and improve the situation. Ethnographic research is a fundamental methodology in cultural ecology, development studies, and feminist geography. In addition, it has gained importance in social, political, cultural, and nature-society geography. Ethnography

2450-528: Is both a process and an outcome of the research. Studies such as Gerry Philipsen 's analysis of cultural communication strategies in a blue-collar , working-class neighborhood on the south side of Chicago, Speaking 'Like a Man' in Teamsterville , paved the way for the expansion of ethnographic research in the study of communication. Scholars of communication studies use ethnographic research methods to analyze communicative behaviors and phenomena. This

2548-557: Is decide what kind of participant observer he or she will be. Spradley (1980) provides five different types of participant observations summarised below. Limitations To Any Participant Observation The presence of the researcher in the field may influence the participants' behavior, causing the participants to behave differently than they would without the presence of the observer (see: observer-expectancy effect ). Researchers engaging in this type of qualitative research method must be aware that participants may act differently or put up

2646-594: Is employed in many disciplines, particularly anthropology (including cultural anthropology and ethnology ), sociology (including sociology of culture and cultural criminology ), communication studies , human geography , and social psychology . Its aim is to gain a close and intimate familiarity with a given group of individuals (such as a religious, occupational, youth group, or a particular community) and their practices through an intensive involvement with people in their cultural environment, usually over an extended period of time. The concept "participant observation"

2744-532: Is especially successful in the study of sub-cultures or groups sharing a strong sense of identity, where only by taking part may the observer truly get access to the lives of those being studied. The postmortem publication of Grenville Goodwin 's decade of work as a participant-observer with the Western Apache established him as a prominent figure in the field of ethnology . Since the 1980s, some anthropologists and other social scientists have questioned

2842-461: Is evidence of this. Ethnographers' systematic and holistic approach to real-life experience is valued by product developers, who use the method to understand unstated desires or cultural practices that surround products. Where focus groups fail to inform marketers about what people really do, ethnography links what people say to what they do—avoiding the pitfalls that come from relying only on self-reported, focus-group data. The ethnographic methodology

2940-445: Is how an individual views a novel after completing it. The physical entity that is the novel contains a specific image in the perspective of the interpreting individual and can only be expressed by the individual in the terms of "I can tell you what an image is by telling you what it feels like." The idea of an image relies on the imagination and has been seen to be utilized by children in a very spontaneous and natural manner. Effectively,

3038-450: Is less likely to show conflicts between different aspects of the social system or between conscious representations and behavior. In participant observation, a researcher's discipline based interests and commitments shape which events he or she considers are important and relevant to the research inquiry. According to Howell (1972), the four stages that most participant observation research studies are establishing rapport or getting to know

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3136-743: Is liken to internal validity, or the knowledge that our findings are representative of reality, and transferability is similar to external validity or the extent to which the findings can be generalized across different populations, methods, and settings. A variant of participant observation is observing participation , described by Marek M. Kaminski , who explored prison subculture as a political prisoner in communist Poland in 1985. "Observing" or "observant" participation has also been used to describe fieldwork in sexual minority subcultures by anthropologists and sociologists who are themselves lesbian, gay, bisexual, or transgender, as well as amongst political activists and in protest events. The different phrasing

3234-406: Is meant to highlight the way in which their partial or full membership in the community/subculture that they are researching both allows a different sort of access to the community and also shapes their perceptions in ways different from a full outsider. This is similar to considerations by anthropologists such as Lila Abu-Lughod on "halfie anthropology", or fieldwork by bicultural anthropologists on

3332-528: Is no ancient term or concept applicable to ethnography, and those writers probably did not consider the study of other cultures as a distinct mode of inquiry from history. Gerhard Friedrich Müller developed the concept of ethnography as a separate discipline whilst participating in the Second Kamchatka Expedition (1733–43) as a professor of history and geography. Whilst involved in the expedition, he differentiated Völker-Beschreibung as

3430-771: Is not necessarily casting blame at ethnographic researchers but tries to show that researchers often make idealized ethical claims and standards which are inherently based on partial truths and self-deceptions. Fine also acknowledges that many of these partial truths and self-deceptions are unavoidable. He maintains that "illusions" are essential to maintain an occupational reputation and avoid potentially more caustic consequences. He claims, "Ethnographers cannot help but lie, but in lying, we reveal truths that escape those who are not so bold". Based on these assertions, Fine establishes three conceptual clusters in which ethnographic ethical dilemmas can be situated: "Classic Virtues", "Technical Skills", and "Ethnographic Self". Much debate surrounding

3528-416: Is not the sine qua non of the discipline, as it is in cultural anthropology. Beginning in the 1960s and 1970s, ethnographic research methods began to be widely used by communication scholars. As the purpose of ethnography is to describe and interpret the shared and learned patterns of values, behaviors, beliefs, and language of a culture-sharing group, Harris, (1968), also Agar (1980) note that ethnography

3626-513: Is not usually evaluated in terms of philosophical standpoint (such as positivism and emotionalism ). Ethnographic studies need to be evaluated in some manner. No consensus has been developed on evaluation standards, but Richardson (2000, p. 254) provides five criteria that ethnographers might find helpful. Jaber F. Gubrium and James A. Holstein's (1997) monograph, The New Language of Qualitative Method, discusses forms of ethnography in terms of their "methods talk". Gary Alan Fine argues that

3724-402: Is often characterized in the writing as attempts to understand taken-for-granted routines by which working definitions are socially produced. Ethnography as a method is a storied, careful, and systematic examination of the reality-generating mechanisms of everyday life (Coulon, 1995). Ethnographic work in communication studies seeks to explain "how" ordinary methods/practices/performances construct

3822-597: Is organized in a geriatric hospital. Another approach to ethnography in sociology comes in the form of institutional ethnography , developed by Dorothy E. Smith for studying the social relations which structure people's everyday lives. Other notable ethnographies include Paul Willis 's Learning to Labour, on working class youth; the work of Elijah Anderson , Mitchell Duneier , and Loïc Wacquant on black America, and Lai Olurode's Glimpses of Madrasa From Africa . But even though many sub-fields and theoretical perspectives within sociology use ethnographic methods, ethnography

3920-457: Is to collect data in such a way that the researcher imposes a minimal amount of personal bias in the data. Multiple methods of data collection may be employed to facilitate a relationship that allows for a more personal and in-depth portrait of the informants and their community. These can include participant observation, field notes, interviews and surveys, as well as various visual methods. Interviews are often taped and later transcribed, allowing

4018-441: Is usually undertaken over an extended period of time, ranging from several months to many years, and even generations. An extended research time period means that the researcher is able to obtain more detailed and accurate information about the individuals, community, and/or population under study. Observable details (like daily time allotment) and more hidden details (like taboo behavior) are more easily observed and interpreted over

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4116-517: The Agricola , Histories , and Germania . Tacitus' Germania "stands as the sole surviving full-scale monograph by a classical author on an alien people." Ethnography formed a relatively coherent subgenre in Byzantine literature. While ethnography ("ethnographic writing") was widely practiced in antiquity, ethnography as a science ( cf. ethnology ) did not exist in the ancient world. There

4214-692: The American Anthropological Association began to host the Multispecies Salon , a collection of discussions, showcases, and other events for anthropologists. The event provided a space for anthropologists and artists to come together and showcase vast knowledge of different organisms and their intertwined systems. Participant observation Participant observation is one type of data collection method by practitioner-scholars typically used in qualitative research and ethnography . This type of methodology

4312-952: The British Sociological Association (2004–2006), President (2009–2012), a member of the National Committee for Economics and Social Science of the Royal Irish Academy (1997–1999), and a Board Member of the ESRC 's Training and Development Board (2005–2007). Brewer has been a member of the International Assessment Panel of the Irish Research Council for the Humanities and Social Sciences (2002–2007), and sat on its Governing Council (2008–2012). He

4410-525: The Chicago school of sociology . Participant observation was used extensively by Frank Hamilton Cushing in his study of the Zuni people in the latter half of the nineteenth century. This would be followed in the early twentieth century by studies of non-Western societies through such people as Bronisław Malinowski (1929), E.E. Evans-Pritchard (1940), and Margaret Mead (1928). The practice emerged as

4508-451: The "ethos" of the culture. In his fieldwork, Geertz used elements of a phenomenological approach, tracing not just the doings of people, but the cultural elements themselves. For example, if within a group of people, winking was a communicative gesture, he sought to first determine what kinds of things a wink might mean (it might mean several things). Then, he sought to determine in what contexts winks were used, and whether, as one moved about

4606-518: The 1950s and early 1960s, anthropologists began writing "bio-confessional" ethnographies that intentionally exposed the nature of ethnographic research. Famous examples include Tristes Tropiques (1955) by Lévi-Strauss, The High Valley by Kenneth Read, and The Savage and the Innocent by David Maybury-Lewis , as well as the mildly fictionalized Return to Laughter by Elenore Smith Bowen ( Laura Bohannan ). Later " reflexive " ethnographies refined

4704-651: The Pina in 1926. All being people she wished to study for her anthropological data. Benedict's experiences with the Southwest Zuni pueblo is to be considered the basis of her formative fieldwork. The experience set the idea for her to produce her theory of "culture is personality writ large" (modell, 1988). By studying the culture between the different Pueblo and Plain Indians, She discovered the culture isomorphism that would be considered her personalized unique approach to

4802-668: The Western Pacific (1922) by Bronisław Malinowski , Ethnologische Excursion in Johore (1875) by Nicholas Miklouho-Maclay , Coming of Age in Samoa (1928) by Margaret Mead , The Nuer (1940) by E. E. Evans-Pritchard , Naven (1936, 1958) by Gregory Bateson , or " The Lele of the Kasai " (1963) by Mary Douglas . Cultural and social anthropologists today place a high value on doing ethnographic research. The typical ethnography

4900-403: The book of British ethnographer W. H. R. Rivers titled "Kinship and Social Organisation" in 1911. Genealogy or kinship commonly plays a crucial role in the structure of non-industrial societies, determining both social relations and group relationship to the past. Marriage, for example, is frequently pivotal in determining military alliances between villages , clans or ethnic groups . In

4998-496: The code is limited in scope; ethnographic work can sometimes be multidisciplinary, and anthropologists need to be familiar with ethics and perspectives of other disciplines as well. The eight-page code of ethics outlines ethical considerations for those conducting Research, Teaching, Application and Dissemination of Results, which are briefly outlined below. The following are commonly misconceived conceptions of ethnographers: According to Norman K. Denzin, ethnographers should consider

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5096-589: The degree to which participant observation can give veridical insight into the minds of other people. At the same time, a more formalized qualitative research program known as grounded theory , initiated by Glaser and Strauss (1967), began gaining currency within American sociology and related fields such as public health. In response to these challenges, some ethnographers have refined their methods, either making them more amenable to formal hypothesis-testing and replicability or framing their interpretations within

5194-421: The development of experimental forms such as 'dialogic anthropology,' 'narrative ethnography,' and 'literary ethnography', Writing Culture helped to encourage the development of 'collaborative ethnography.' This exploration of the relationship between writer, audience, and subject has become a central tenet of contemporary anthropological and ethnographic practice. In certain instances, active collaboration between

5292-633: The discipline, under the general influence of literary theory and post-colonial / post-structuralist thought. "Experimental" ethnographies that reveal the ferment of the discipline include Shamanism, Colonialism, and the Wild Man by Michael Taussig , Debating Muslims by Michael F. J. Fischer and Mehdi Abedi, A Space on the Side of the Road by Kathleen Stewart, and Advocacy after Bhopal by Kim Fortun. This critical turn in sociocultural anthropology during

5390-520: The earliest well-known studies was Lewis Henry Morgan 's The American Beaver and His Works (1868). His study closely observed a group of beavers in Northern Michigan. Morgan's main objective was to highlight that the daily individual tasks that the beavers performed were complex communicative acts that had been passed down for generations. In the early 2000s multi-species ethnography took on a huge increase in popularity. The annual meetings of

5488-581: The early history of fantasy role-playing games . Other important ethnographies in sociology include Pierre Bourdieu 's work in Algeria and France. Jaber F. Gubrium's series of organizational ethnographies focused on the everyday practices of illness, care, and recovery are notable. They include Living and Dying at Murray Manor, which describes the social worlds of a nursing home; Describing Care: Image and Practice in Rehabilitation, which documents

5586-604: The early twentieth century, but spread to other social science disciplines, notably sociology, during the course of that century. Ethnographers mainly use qualitative methods, though they may also employ quantitative data. The typical ethnography is a holistic study and so includes a brief history, and an analysis of the terrain , the climate , and the habitat . A wide range of groups and organisations have been studied by this method, including traditional communities, youth gangs , religious cults , and organisations of various kinds. While, traditionally, ethnography has relied on

5684-497: The entire process of conducting ethnographies, including the design, implementation, and reporting of an ethnographic study. Essentially, Fine maintains that researchers are typically not as ethical as they claim or assume to be — and that "each job includes ways of doing things that would be inappropriate for others to know". Also see Jaber F. Gubrium concept of "site-specificity" discussed his book co-edited with Amir Marvasti titled CRAFTING ETHNOGRAPHIC FIELDWORK. Routledge, 2023. Fine

5782-526: The ethnographer cannot escape the personal viewpoint in creating an ethnographic account, thus making any claims of objective neutrality highly problematic, if not altogether impossible. In regards to this last point, Writing Culture became a focal point for looking at how ethnographers could describe different cultures and societies without denying the subjectivity of those individuals and groups being studied while simultaneously doing so without laying claim to absolute knowledge and objective authority. Along with

5880-882: The field of epistemology the term is used to characterize the philosophical method employed by such writers as Friedrich Nietzsche and Michel Foucault . Digital ethnography is also seen as virtual ethnography. This type of ethnography is not so typical as ethnography recorded by pen and pencil. Digital ethnography allows for a lot more opportunities to look at different cultures and societies. Traditional ethnography may use videos or images, but digital ethnography goes more in-depth. For example, digital ethnographers would use social media platforms such as Twitter or blogs so that people's interactions and behaviors can be studied. Modern developments in computing power and AI have enabled higher efficiencies in ethnographic data collection via multimedia and computational analysis using machine learning to corroborate many data sources together to produce

5978-466: The following seven principles when observing, recording, and sampling data: Autoethnography is a form of ethnographic research in which a researcher connects personal experiences to wider cultural, political, and social meanings and understandings. According to Adams et al., autoethnography Bochner and Ellis have also defined autoethnography as "an autobiographical genre of writing and research that displays multiple layers of consciousness, connecting

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6076-963: The formal sciences. Material culture, technology, and means of subsistence are usually treated next, as they are typically bound up in physical geography and include descriptions of infrastructure. Kinship and social structure (including age grading, peer groups, gender, voluntary associations, clans, moieties, and so forth, if they exist) are typically included. Languages spoken, dialects, and the history of language change are another group of standard topics. Practices of child rearing, acculturation, and emic views on personality and values usually follow after sections on social structure. Rites, rituals, and other evidence of religion have long been an interest and are sometimes central to ethnographies, especially when conducted in public where visiting anthropologists can see them. As ethnography developed, anthropologists grew more interested in less tangible aspects of culture, such as values, worldview and what Clifford Geertz termed

6174-1095: The idea of the image is a primary tool for ethnographers to collect data. The image presents the perspective, experiences, and influences of an individual as a single entity and in consequence, the individual will always contain this image in the group under study. The ethnographic method is used across a range of different disciplines, primarily by anthropologists/ethnologists but also occasionally by sociologists. Cultural studies , occupational therapy , economics , social work , education , design , psychology , computer science , human factors and ergonomics , ethnomusicology , folkloristics , religious studies , geography , history , linguistics , communication studies , performance studies , advertising , accounting research , nursing , urban planning , usability , political science , social movement , and criminology are other fields which have made use of ethnography. Cultural anthropology and social anthropology were developed around ethnographic research and their canonical texts, which are mostly ethnographies: e.g. Argonauts of

6272-427: The interview to proceed unimpaired of note-taking, but with all information available later for full analysis. Secondary research and document analysis are also used to provide insight into the research topic. In the past, kinship charts were commonly used to "discover logical patterns and social structure in non-Western societies". In the 21st century, anthropology focuses more on the study of people in urban settings and

6370-609: The issue of ethics arose following revelations about how the ethnographer Napoleon Chagnon conducted his ethnographic fieldwork with the Yanomani people of South America. While there is no international standard on Ethnographic Ethics, many western anthropologists look to the American Anthropological Association for guidance when conducting ethnographic work. In 2009, the Association adopted

6468-524: The method, Joseph Marie, baron de Gérando , said that: "The first way to get to know the Indians is to become like one of them; and it is by learning their language that we will become their fellow citizens." Later, the method would be popularized by Bronisław Malinowski and his students in Britain; the students of Franz Boas in the United States; and, in the later urban research, the students of

6566-600: The methodological questions more central to a specifically ethnographical approach to internet studies, drawing upon Fine's classic text. Multispecies ethnography in particular focuses on both nonhuman and human participants within a group or culture, as opposed to just human participants in traditional ethnography. A multispecies ethnography, in comparison to other forms of ethnography, studies species that are connected to people and our social lives. Species affect and are affected by culture, economics, and politics. The study's roots go back to general anthropology of animals. One of

6664-412: The mid-1980s can be traced to the influence of the now classic (and often contested) text, Writing Culture: The Poetics and Politics of Ethnography , (1986) edited by James Clifford and George Marcus . Writing Culture helped bring changes to both anthropology and ethnography often described in terms of being 'postmodern,' 'reflexive,' 'literary,' 'deconstructive,' or 'poststructural' in nature, in that

6762-443: The nature of ethnographic inquiry demands that researchers deviate from formal and idealistic rules or ethics that have come to be widely accepted in qualitative and quantitative approaches in research. Many of these ethical assumptions are rooted in positivist and post-positivist epistemologies that have adapted over time but are apparent and must be accounted for in all research paradigms. These ethical dilemmas are evident throughout

6860-518: The ordinary actions used by ordinary people in the accomplishments of their identities. This often gives the perception of trying to answer the "why" and "how come" questions of human communication. Often this type of research results in a case study or field study such as an analysis of speech patterns at a protest rally, or the way firemen communicate during "down time" at a fire station. Like anthropology scholars, communication scholars often immerse themselves, and participate in and/or directly observe

6958-442: The particular social group being studied. The American anthropologist George Spindler was a pioneer in applying the ethnographic methodology to the classroom. Anthropologists such as Daniel Miller and Mary Douglas have used ethnographic data to answer academic questions about consumers and consumption. In this sense, Tony Salvador, Genevieve Bell , and Ken Anderson describe design ethnography as being "a way of understanding

7056-646: The particulars of daily life in such a way as to increase the success probability of a new product or service or, more appropriately, to reduce the probability of failure specifically due to a lack of understanding of the basic behaviors and frameworks of consumers." Sociologist Sam Ladner argues in her book, that understanding consumers and their desires requires a shift in "standpoint", one that only ethnography provides. The results are products and services that respond to consumers' unmet needs. Businesses, too, have found ethnographers helpful for understanding how people use products and services. By assessing user experience in

7154-455: The people, immersing oneself in the field, recording data and observations, and consolidating the information gathered. The phases are as follows: Participant observation is not simply showing up at a site and writing things down. On the contrary, participant observation is a complex method that has many components. One of the first things that a researcher or individual must do after deciding to conduct participant observations to gather data

7252-475: The person of leadership, or not inform anyone of one's true purpose in fear of influencing the attitudes of members, thus skewing the observations recorded. The decision is based on the nature of the study and the researcher's own personal thoughts on the cost-benefit ratio of the situation. Participant observation also brings up the issue of voluntary participation in events the researcher observes and records. There may be instances when members do not want to be

7350-438: The personal to the cultural." They further indicate that autoethnography is typically written in first-person and can "appear in a variety of forms," such as "short stories, poetry, fiction, novels, photographic essays, personal essays, journals, fragmented and layered writing, and social science prose." The genealogical method investigates links of kinship determined by marriage and descent . The method owes its origin from

7448-544: The physical presence of the researcher in a setting, there is research using the label that has relied on interviews or documents, sometimes to investigate events in the past such as the NASA Challenger disaster . There is also a considerable amount of 'virtual' or online ethnography, sometimes labelled netnography or cyber-ethnography . The term ethnography is from Greek ( ἔθνος éthnos "folk, people, nation" and γράφω gráphō "I write") and encompasses

7546-537: The principal approach to ethnographic research by anthropologists and relied on the cultivation of personal relationships with local informants as a way of learning about a culture, involving both observing and participating in the social life of a group. By living with the cultures they studied, researchers were able to formulate first-hand accounts of their lives and gain novel insights. This same method of study has also been applied to groups within Western society and

7644-401: The researcher is not looking for generalizing the findings; rather, they are considering it in reference to the context of the situation. In this regard, the best way to integrate ethnography in a quantitative research would be to use it to discover and uncover relationships and then use the resultant data to test and explain the empirical assumptions. In ethnography, the researcher gathers what

7742-409: The researcher is studying a population where illegal activities may occur or when working with minors (children). In participant observation, the ethical concern that is most salient is that of informed consent and voluntary participation. There is the issue of deciding to obtain informed consent from every individual in the group of study, obtain the informed consent for participant observation from

7840-452: The researcher(s) and subject(s) has helped blend the practice of collaboration in ethnographic fieldwork with the process of creating the ethnographic product resulting from the research. 1800s: Martineau · Tocqueville  ·  Marx ·  Spencer · Le Bon · Ward · Pareto ·  Tönnies · Veblen ·  Simmel · Durkheim ·  Addams ·  Mead · Weber ·  Du Bois ·  Mannheim · Elias Sociology

7938-402: The researcher-researched relationships and the links between knowledge and power." Another form of data collection is that of the "image". The image is the projection that an individual puts on an object or abstract idea. An image can be contained within the physical world through a particular individual's perspective, primarily based on that individual's past experiences. One example of an image

8036-465: The social organization of patient subjectivity in a physical rehabilitation hospital; Caretakers: Treating Emotionally Disturbed Children, which features the social construction of behavioral disorders in children; and Oldtimers and Alzheimer's: The Descriptive Organization of Senility, which describes how the Alzheimer's disease movement constructed a new subjectivity of senile dementia and how that

8134-478: The study of anthropology using ethnographic techniques. A typical ethnography attempts to be holistic and typically follows an outline to include a brief history of the culture in question, an analysis of the physical geography or terrain inhabited by the people under study, including climate , and often including what biological anthropologists call habitat . Folk notions of botany and zoology are presented as ethnobotany and ethnozoology alongside references from

8232-433: The study, and that the group was justly chosen for study. The American Anthropological Association (AAA) and American Sociological Association (ASA) both have comprehensive statements concerning the code of conduct for research. The AAA has developed a code of ethics to guide this practice. John David Brewer John David Brewer HDSSc, MRIA, FRSE, FAcSS, FRSA (born 1951) is an Irish-British sociologist who

8330-459: The technique to translate cultural differences by representing their effects on the ethnographer. Famous examples include Deep Play: Notes on a Balinese Cockfight by Clifford Geertz , Reflections on Fieldwork in Morocco by Paul Rabinow , The Headman and I by Jean-Paul Dumont, and Tuhami by Vincent Crapanzano. In the 1980s, the rhetoric of ethnography was subjected to intense scrutiny within

8428-427: The text helped to highlight the various epistemic and political predicaments that many practitioners saw as plaguing ethnographic representations and practices. Where Geertz's and Turner's interpretive anthropology recognized subjects as creative actors who constructed their sociocultural worlds out of symbols, postmodernists attempted to draw attention to the privileged status of the ethnographers themselves. That is,

8526-466: The topic being studied. Ethnography relies greatly on up-close, personal experience. Participation, rather than just observation, is one of the keys to this process. Ethnography is very useful in social research. An inevitability during ethnographic participation is that the researcher experiences at least some resocialization. In other words, the ethnographer to some extent “becomes” what they are studying. For instance, an ethnographer may become skilled at

8624-587: The use of kinship charts is seldom employed. In order to make the data collection and interpretation transparent, researchers creating ethnographies often attempt to be "reflexive". Reflexivity refers to the researcher's aim "to explore the ways in which [the] researcher's involvement with a particular study influences, acts upon and informs such research".[Marvasti, Amir & Gubrium, Jaber. 2023. Crafting Ethnographic Fieldwork: Sites, Selves & Social Worlds. Routledge. Despite these attempts of reflexivity, no researcher can be totally unbiased. This factor has provided

8722-557: The value of £6.4 million. Most recently he was awarded £1.26 million from the Leverhulme Trust to undertake a five-year study of compromise amongst victims of communal conflict. Bower is the editor of Can South Africa Survive and Restructuring South Africa , both with Macmillan, and co-editor of The Sociology of Compromise after Conflict (Palgrave); Public Value (Routledge) and the A-Z of Social Research with Sage. Brewer in

8820-418: The way of observing and recording meaningful experiences. As the name suggests, investigator triangulation involves multiple research team members gathering data about the same event, but this method ensures a variety of recorded observations due to the varying theoretical perspectives of each research team member. In other words, triangulation , be it data, investigator, theory or methodological triangulation,

8918-518: The ways in which ancient authors described and analyzed foreign cultures. Anthony Kaldellis loosely suggests the Odyssey as a starting point for ancient ethnography, while noting that Herodotus ' Histories is the usual starting point; while Edith Hall has argued that Homeric poetry lacks "the coherence and vigour of ethnological science". From Herodotus forward, ethnography was a mainstay of ancient historiography . Tacitus has ethnographies in

9016-419: The world of the participant that the researcher loses scholarly objectivity. Fenno also warns that the researcher may lose the ability and willingness to criticize the participant in order to maintain ties with the participant. While gathering data through participant observation, investigator triangulation would be a way to ensure that one researcher is not letting his or her biases or personal preferences in

9114-946: Was Head Boy at Lacon Childe School in Cleobury Mortimer and won the British Sugar Corporation Prize for his A-Levels at Kidderminster College of Further Education. He played football and cricket for Shropshire schoolboys. He has taught in numerous universities in the UK , United States and Australia. Brewer was educated at the Universities of Nottingham and Birmingham . He was Professor of Sociology, and former Head of Department of Sociology (2004–2007), at Aberdeen University , moving from Queen's University, Belfast in July 2004, to which he returned in 2013 as its first Professor of Post Conflict Studies. He

9212-608: Was Head of the School of Sociology and Social Policy at Queen's between 1993 and 2002. Brewer taught at the University of East Anglia before moving to Queen's in 1981. He has held visiting appointments at Yale University (1989), St John's College, Oxford (1992), Corpus Christi College, Cambridge (2002) and the Research School of Social Sciences at the Australian National University (2003). He

9310-930: Was also a member of the ESRC's Virtual Research College (2005–2010). He sat on the Governing Council of the Irish Research Council (2012–2015) and the Academy of Social Sciences in the UK (2012–2015). In 2001, he became a member of the Institute of Learning and Teaching in Higher Education. In 2010 he was appointed to the United Nations' Roster of Global Experts for his expertise on peacebuilding . In total, he has earned grant income to

9408-603: Was awarded a Leverhulme Trust Research Fellowship in 2007–2008. Brewer is a Fellow of the Royal Society of Arts (elected 1998), a Fellow of the Academy of Social Sciences (elected 2003), a Member of the Royal Irish Academy (elected 2004), then only the third sociologist to be elected in the Academy's 217-year history, and a Fellow of the Royal Society of Edinburgh (elected 2008). He has been Chair of

9506-495: Was first coined in 1924 by Eduard C. Lindeman (1885-1953), an American pioneer in adult education influenced by John Dewey and Danish educator-philosopher N.F.S.Grundtvig , in his 1925 book Social Discovery: An Approach to the Study of Functional Groups . The method, however, originated earlier and was applied in the field research linked to European and American voyages of scientific exploration . In 1800 one of precursors of

9604-658: Was the former President of the British Sociological Association (2009–2012), and was Professor of Post Conflict Studies in the Senator George J. Mitchell Institute for Global Peace, Security and Justice at Queen's University Belfast (2013–2023), and is now Emeritus Professor in the Mitchell Institute. He was awarded the 2023 Distinguished Service Prize by the British Sociological Association for service to British sociology. He

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