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45-692: The Fiat Marea (Type 185) is a small family car available as a saloon and an estate , produced by the Italian automaker Fiat . Launched in September 1996, the Marea models were essentially different body styles of Fiat's hatchback offerings, the Bravo and Brava . The Marea replaced the earlier Tipo based Fiat Tempra , as well as the larger Croma . While the Fiat Stilo Multiwagon

90-526: A US-only legal doctrine called market share liability . Market share is said to be a key indicator of market competitiveness, i.e. how well a firm is doing against its competitors. "This metric, supplemented by changes in sales revenue, helps managers evaluate both primary and selective demand in their market. That is, it enables them to judge not only total market growth or decline but also trends in customers' selections among competitors. Generally, sales growth resulting from primary demand (total market growth)

135-686: A large margin. According to 2011 sales, compact cars are currently the second segment in Europe after the subcompact one (which in Europe corresponds to A-segment + B-segment ), with approximately 3 million units sold. Because of the Volkswagen Golf 's definition and long standing dominance of this class it is often referred to as the "Golf segment" in much of Europe. Mainstream compact sedans began falling in popularity since 1990s, when Peugeot stopped production of 306 in 4-door saloon form, and also sharply declining since 2010s, as well as

180-589: A result of similar growth or declines in the industry being measured. Increasing market share is one of the most important objectives of business . The main advantage of using market share as a measure of business performance is that it is less dependent upon macro environmental variables such as the state of the economy or changes in tax policy . In the United States market, however, increasing market share may be dangerous for makers of fungible and potentially hazardous products such as medicine, due to

225-666: A traditional saloon of this size though, with Volkswagen using the Golf as the base for its Jetta saloon, and Ford launching the Escort-based Orion in 1983. Also in the 1980s saloons became popular again in certain Western European markets, often with a different model name than the hatchback, for example the Renault 9 (Renault 11-based), Fiat Regata (Ritmo-based) and SEAT Málaga . Some carmakers later created

270-463: A view to imposing costs on domestic competitors". Research has also shown that market share is a desired asset among competing firms. Experts, however, discourage making market share an objective and criterion upon which to base economic policies. The aforementioned usage of market share as a basis for gauging the performance of competing firms has fostered a system in which firms make decisions with regard to their operation with careful consideration of

315-600: Is because premium cars are included. From 2013–2018 premium cars had separate count, and are not included in mainstream total sales. Premium brands and models are marked italic . Electric cars are included in C-segment from 2020. year. 2019 – The compact car segment in Europe sees 5% fewer deliveries in 2019, as Europe’s #2 segment is down to 2.65 million sales, or 16.9% of the total European car market, down from 18% in 2018. 2020 – Sales of compact cars in Europe are down 24% to 2.03 million in 2020, perfectly in line with

360-509: Is less costly and more profitable than that achieved by capturing share from competitors. Conversely, losses in market share can signal serious long-term problems that require strategic adjustments. Firms with market shares below a certain level may not be viable. Similarly, within a firm's product line, market share trends for individual products are considered early indicators of future opportunities or problems." Also,"Market share competition drives companies to support climate change policies with

405-478: Is no generally acknowledged best method for calculating it. This is unfortunate, as different methods may yield not only different computations of market share at a given moment, but also widely divergent trends over time. The reasons for these disparities include variations in the lenses through which share is viewed (units versus dollars), where in the channel the measurements are taken (shipments from manufacturers versus consumer purchases), market definition (scope of

450-555: The Fiat 124 and Fiat 125 ) and Lada Samara (since 1984) were very popular in Central and Eastern Europe in the 1970s and 1980s. The modern-day Lada 's compact cars are Lada Priora and Lada Vesta . There was also the lineup of the AZLK -factory, Moskvitch (from 1947 to 2003): 400 , 402 , 408 , 412 , Izh 2125 (the first Soviet hatchback ), 2140 and Aleko . At the start of

495-572: The Ford Escort , Vauxhall Viva , Austin Allegro and Hillman Avenger were still only available as saloons or estates, although some cars of this size, like the BMC/BL 1100 and 1300 saloons and Italy's Fiat 128 featured front-wheel drive from their launch during the 1960s. The C-segment was revolutionized in 1974 with the launch of the Volkswagen Golf , a front-wheel drive hatchback, which

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540-642: The liftback bodystyle like the Peugeot 309 , which replaced the Talbot Horizon in this sector at the end of 1985. Since the mid-1990s, premium brands usually associated with larger and more expensive cars have entered the C-segment with more affordable hatchbacks and saloons. The first such example was the Audi A3 in 1996. Subsequent cars of this type include the BMW 1 Series and Mercedes-Benz A-Class . In

585-491: The 1960s, the post war economic boom had produced customers who wanted something of intermediate size. These were usually saloons during the 1950s and 1960s. The world's first hatchback , the 1958 FR layout Austin A40 Farina Countryman model that was a co-development of BMC and the Italian design house Pininfarina at a time when this was unusual. It had a lift up rear window and drop down boot lid. It

630-617: The 1970 GS, Peugeot 304 and Renault 14 . During 1980s, Citroën replaced the GSA with the 1983 BX that was between the sizes of the small family car and large family car, in an attempt to cover both markets with single model. The Citroën ZX was the model which celebrated the entry of PSA Group (now Stellantis) in China during early 1990s. Cars of the Soviet/Russian brand Lada : VAZ-2101 , VAZ-2103 , VAZ-2106 , Lada Riva (based on

675-582: The 1970s, the two most popular sectors of the UK market were small family cars and large family cars . From its launch in 1962, the BMC 1100/1300 was often Britain's best selling car; other locally produced compact cars included the Ford Escort , Vauxhall Viva and Hillman Avenger . Imported small family cars that were popular in the UK included the Citroën GS and Datsun Sunny 120Y . British Leyland replaced

720-419: The 1st decade of 21st century, coupé convertibles (cabriolets) with components from these vehicles were being also built. Examples of this are the Peugeot 307 CC and later 308 CC in the first generation, third-generation Opel Astra TwinTop , second generation Ford Focus Coupe-Convertible , and Volkswagen Eos . Early successful compact family cars by French manufacturers are Citroën GS A hatch version of

765-677: The 2.0L engine was replaced with a 2.4L 160 bhp (120 kW) engine for the ELX and HLX trims, and with a 1.8L 132 bhp (98 kW) engine for the SX trim. The following year, the Brazilian-market Marea received a facelift, with a new front grille and new tail lights borrowed from the Lancia Lybra . A four-speed automatic transmission also became available. For the 2005 model year, in an attempt to address declining sales,

810-651: The BMC 1100/1300 with a variety of models: the 1969 Austin Maxi , the 1971 Morris Marina , and the 1973 Austin Allegro . A second-generation Ford Escort (jointly designed in Britain and Germany) was released in 1974. The same year, the German Volkswagen Golf front-wheel-drive hatchback was released, becoming one of the first significantly-imported small family cars in the UK market. The sporty "GTI" version of

855-607: The Brava and Bravo, and a 2.0 20v turbo option from the Fiat Coupé was also available. For a short time there was also a 2.4 turbodiesel available, dropped in 2001, which has become sought after. A BiPower 1.6 L dual fuel engine was later added to the range. It can run on either petrol or compressed natural gas . The Brazilian-built Fiat Marea was available in sedan and estate body styles and arrived at dealerships in June 1998. It

900-581: The C-segment had a European market share of 23%. The European segments are not based on size or weight criteria. In practice, C-segment cars have been described as having a length of approximately 4.5 metres (15 ft). As of 2021 C-segment category size span from approx. 4.2m to 4.6m Examples include Volkswagen Golf, Ford Focus, Citroën C4, Mercedes-Benz A-Class, BMW 1 Series, Audi A3, Škoda Scala, Honda Civic and Toyota Corolla. The most common body styles for C-segment cars in Europe are hatchbacks , and much less sedans and wagons/estates . In 2020

945-714: The European version of the Escort was replaced by the global Ford Focus MkI model. General Motors released the Vauxhall Astra Mk3 update in 1991 and the all-new Astra Mk4 in 1998. Rover Group introduced the Rover 200 Mk2 in 1989. The Rover 200 Mk3 was introduced in 1995, replacing the Honda Concerto-based Mk2 with a UK-designed car. Market share Market share is the percentage of

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990-680: The Golf sparked a huge demand for "hot hatches" in the UK and many other countries. The third-generation Vauxhall Viva was produced until late 1979, when it was replaced by the Vauxhall Astra (a rebadged Opel Kadett D which was initially produced in West Germany and Belgium). The Astra was part of a late-1970s transition in small family cars from being predominantly rear-wheel-drive saloons , to becoming front-wheel-drive hatchbacks (by then increasingly popular in mainland Europe). The Austin Allegro – introduced five years earlier –

1035-866: The Marea ceased in August 2002, one year after the Bravo and Brava were replaced with the Fiat Stilo . The Marea Weekend was replaced by the Stilo Multiwagon unveiled in January 2003, while the saloon's successor, the Fiat Linea, was unveiled in 2007. Nevertheless, the Marea (in both body styles) was still manufactured in Turkey and Brazil for local (and other Latin American) markets. The Brazilian version

1080-577: The Marea received a minor facelift and a new entry-level engine option was offered, an Argentine-built 1.6L engine producing 106 bhp (79 kW), being the only engine that was not manufactured in Italy. A total of 54,781 units were built in Brazil until the end of its production in November 2007. [REDACTED] Media related to Fiat Marea at Wikimedia Commons Small family car In 2011,

1125-567: The UK was the 1981 Triumph Acclaim , a licensed version of the four-door Honda Ballade with a Honda-designed engine. The Acclaim was replaced in 1984 by the Rover 200 . In late 1985 the Peugeot 309 became the first Peugeot to be built in the UK at the Ryton plant . Ford began the 1990s by replacing its 10-year-old Escort (and the Orion saloon version) with the Ford Escort MkV . In 1998,

1170-459: The competitive universe), and measurement error." It is generally accepted that no single source will provide a fully comprehensive market share, as most methods of calculation are incomplete. Methods such as POS aggregation may omit specific retailers or brands from the calculation, while methods such as collecting consumer data may rely on recall or collecting data from a representative sample. The best method of market share calculation depends on

1215-488: The highest selling C-segment cars in Europe were the Volkswagen Golf, Škoda Octavia, Ford Focus, Mercedes A-Class, Toyota Corolla, SEAT León, BMW 1-Series, Audi A3, Citroen C4, Peugeot 308, Renault Mégane, Kia Ceed, Opel Astra, Mercedes-Benz CLA and Volkswagen ID.3. 200,000 – 300,000 sales (Best-Selling) 100,000 – 200,000 sales 50,000 – 100,000 sales Notes: Jump in segment total sales after 2019. year

1260-401: The impact of each decision on the market share of their competitors. It is generally necessary to commission market research (generally desk/secondary research) to determine. Sometimes, though, one can use primary research to estimate the total market size and a company's market share. While "market share" may be defined as "the percentage of a market accounted for by a specific entity",

1305-425: The market or by capturing share from competitors. The latter will almost always be more difficult to achieve. Market share is closely monitored for signs of change in the competitive landscape, and it frequently drives strategic or tactical action." Additionally, market share is a key metric in understanding performance relative to the growth of the market as measurement of internal sales growth (or decline) only may be

1350-447: The measure may also be divided into two types: " Unit market share : The units sold by a particular company as a percentage of total market sales, measured in the same units. " "This formula, of course, can be rearranged to derive either unit sales or total market unit sales from the other two variables, as illustrated in the following:" " Revenue market share : Revenue market share differs from unit market share in that it reflects

1395-399: The name on estate cars / Station Wagons so it is largely forgotten. This hatchback layout was further pioneered along with the European switch to front wheel drive FF layout with the smaller 1964 (Fiat) Autobianchi Primula . The modern C-segment market in Europe can be traced back to the 1968 launch of the Renault 6 , the first successful hatchback of this size. The hatchback bodystyle

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1440-466: The overall market. And while Europeans bought more small crossovers than compact cars in the first three quarters of the year, in the full-year score the pecking order is returned to “normal”, with an advantage of 17,000 sales for the compact class. This result is mostly due to a wave of VW ID.3 (self)registrations, especially in December. We expect small crossovers to become Europe’s #2 segment in 2021 by

1485-434: The prices at which goods are sold. In fact, a relatively simple way to calculate relative price is to divide revenue market share by unit market share. " "As with the unit market share, this equation for revenue market share can be rearranged to calculate either sales revenue or total market sales revenue from the other two variables." In a 2010 survey of nearly 200 senior marketing managers , 67% responded that they found

1530-785: The rear-wheel-drive saloon format of the Mk2 with a hatchback and front-wheel drive. (A saloon version called the Ford Orion was added in 1983.) Only in 1983 was the Austin Allegro replaced by the Austin Maestro hatchback. In 1984, the Vauxhall Astra Mk2 hatchback/estate/cabriolet was released, alongside a saloon version called the Vauxhall Belmont . The first significant Japanese-designed compact car in

1575-697: The reduced sales of 4-door Ford Focus . During the late 1990s, compact MPVs increased in popularity as a competitor to the compact car, with models such as the Renault Scenic and the Citroën C4 Picasso becoming popular in Europe. By the early 2010s, demand for compact MPVs was declining, due to the rise of the compact SUV . After the Second World War, European manufacturers usually featured two vehicle types: small economy cars that were usually saloons and large saloons . By

1620-427: The revenue or "dollar market share" metric very useful, while 61% found "unit market share" very useful. Market share can also be broken down into three components, namely penetration share, share of customer, and usage index. These three underlying metrics can then be used to help the brand identify market share growth opportunities. "Although market share is likely the single most important marketing metric, there

1665-408: The total revenue or sales in a market that a company's business makes up. For example, if there are 50,000 units sold per year in a given industry, a company whose sales were 5,000 of those units would have a 10   percent share in that market. "Marketers need to be able to translate sales targets into market share because this will demonstrate whether forecasts are to be attained by growing with

1710-509: Was also sold as a two-door saloon. It was built in Italy by Innocenti as well as in the UK. For 1965 Innocenti designed a new single-piece rear door for their Combinata version of the Countryman. This top-hinged door used struts to hold it up over a wide cargo opening and was a true hatchback – a model never developed in the home (United Kingdom) market. The Countryman name has 'estate' type associations, and BMC successor company Rover used

1755-483: Was done to reduce Brazilian excise taxes on industrial products (IPI) from 30% to 25% for that model. A sporty Turbo trim with a 2.0L petrol engine producing 182 bhp (136 kW) was also made available. Retail prices went from 27.582 BRL for a base SX model up to 41.748 BRL for a Turbo model. No diesel engines were available for the Brazilian markets, as local legislation prohibits diesel-powered cars. In 2000,

1800-435: Was facelifted in 2001, when it gained a redesigned rear end with taillights taken from the Lancia Lybra . For 2006, the Marea was mildly revised again, gaining a new rear end, and a new grille, similar in style to other current Fiat models. In mid 2007, Brazilian production of the Marea and Marea Weekend ceased. The Marea petrol and JTD engines 1.6 L, 1.8 L and 2.0 L petrol and 1.9 L were sourced from

1845-540: Was first introduced by Renault with the 1964 Renault 16 , which was elected the 1965 Car of the year in Europe . A review in the English Motoring Illustrated in May 1965 stated: "The Renault Sixteen can thus be described as a large family car but one that is neither a four door saloon and nor is it quite an estate. But, importantly, it is a little different." Even the later similar-sized cars like

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1890-463: Was front-wheel-drive, but was built in only saloon and estate body styles. Only the related Austin Maxi was a hatchback. The Hillman Avenger (marketed as a Chrysler Avenger 1976–1979 and as a Talbot Avenger 1979–1981) continued to sell well, in spite of the 1978 launch of the Talbot Horizon front-wheel-drive hatchback. The Ford Escort Mk3 went on sale in the autumn of 1980, replacing

1935-601: Was hugely successful all over Europe. Within a decade, most cars of this size in Europe were front-wheel drive hatchbacks. These included the Fiat Ritmo (Strada in the UK), Ford Escort (from the MK3 model launched in 1980), Opel Kadett ( Vauxhall Astra in the UK), Renault 11 , and the Talbot Horizon (originally a Chrysler / Simca until Peugeot took over Chrysler's European division in 1979). Most manufacturers still offered

1980-405: Was originally launched with two trim levels: the mid-level ELX and the high-level HLX. The Marea Weekend estate was imported from Italy in small numbers until local production commenced in September 1998. A 142 bhp (106 kW) 2.0L petrol engine was standard, although a lower output version producing 127 bhp (95 kW) was launched later the same year for the base-trim SX model. This

2025-759: Was the successor of the wagon version, the Marea Weekend , the Fiat Linea replaced the saloon version in 2007. The car became officially available from 11 September 1996. The Marea was originally manufactured in Fiat's Cassino and Mirafiori plants in Italy. Later the Marea also superseded the Tempra in Brazilian ( Betim ) and Turkish (in Bursa , with Tofaş ) plants, which make vehicles mostly for local and other developing markets. In Europe, production and sales of

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