Horch ( German pronunciation: [hɔʁç] ) was a German car manufacturer, which traced its roots to several companies founded in the very late 19th and early 20th century by August Horch .
78-452: It is one of the predecessors of the present day Audi company, which itself resulted from the merger of Auto Union Aktiengesellschaft (AG) and NSU Motorenwerke in 1969. Auto Union AG in turn was formed in 1932, following the merger of Horch, DKW , Wanderer and the original Audi Automobilwerke GmbH Zwickau, established by August Horch in 1910. In 2021, Audi reused the Horch name as
156-461: A 2,612 cc inline-four engine model Type A, followed by a 3,564 cc model, as well as 4,680 cc and 5,720 cc models. These cars were successful even in sporting events. The first six-cylinder model Type M, 4,655 cc appeared in 1924. August Horch left the Audiwerke in 1920 for a high position at the ministry of transport, but he was still involved with Audi as a member of
234-429: A 4.5 hp (3.4 kW; 4.6 PS) engine, with an alloy crankcase, a unique achievement in those days. It had an open-body design, with lighting provided by lanterns containing candles. In contrast with the powerful cars of later years, the first Horch could barely reach a top speed of 32 km/h (20 mph). It was significant at that time because it used a friction clutch, and had a drive shaft providing power to
312-400: A centre differential . Commonly referred to as the "Ur-Quattro" (the " Ur- " prefix is a German augmentative used, in this case, to mean 'original' and is also applied to the first generation of Audi's S4 and S6 Sport Saloons, as in "UrS4" and "UrS6"), few of these vehicles were produced (all hand-built by a single team), but the model was a great success in rallying. Prominent wins proved
390-532: A corner of the room. Several times he looked like he was on the verge of saying something but would just swallow his words and continue working, until he finally blurted out, "Father – audiatur et altera pars ... wouldn't it be a good idea to call it audi instead of horch ?". Horch in German means 'hark' or 'hear', which is audi in the singular imperative form of audire —'to listen'—in Latin. The idea
468-654: A device requiring the driver to press the brake pedal before shifting out of park. A legacy of the Audi 5000 and other reported cases of sudden unintended acceleration are intricate gear stick patterns and brake interlock mechanisms to prevent inadvertent shifting into forward or reverse. It is unclear how the defects in the idle-stabilization system were addressed. Audi's U.S. sales, which had reached 74,061 in 1985, dropped to 12,283 in 1991 and remained level for three years, —with resale values falling dramatically. Audi subsequently offered increased warranty protection and renamed
546-673: A flagship trim level for the Audi A8 in China to compete with the Mercedes-Maybach S-Class . August Horch and his first business partner Salli Herz established the company on November 14, 1899 in the district of Ehrenfeld, Cologne in Cologne. August Horch had previously worked as a production manager for Karl Benz . Three years later, in 1902, he moved the company to Reichenbach im Vogtland . On May 10, 1904 he founded
624-734: A major supplier of vehicles to the German Wehrmacht , such as Heavy standard passenger car (Horch 108), Medium standard passenger car (Horch 901 and Wanderer 901) and Half-track Sd.Kfz. 11 . Civilian production was suspended after March 1940. After the war the Auto Union AG at Chemnitz was dissolved and in Ingolstadt, West Germany the new Auto Union GmbH was founded, where civilian car production continued. Due to widespread poverty in postwar Germany, only small DKW vehicles with two stroke engines were produced. After Auto Union
702-409: A problem when the brake pedal was pushed. Subsequent investigation revealed that 60 Minutes had engineered the failure—fitting a canister of compressed air on the passenger-side floor, linked via a hose to a hole drilled into the transmission. Audi contended, prior to findings by outside investigators, that the problems were caused by driver error, specifically pedal misapplication. Subsequently,
780-535: A state of the art factory for Auto Union's, the company's aging model range at this time did not benefit from the economic boom of the early 1960s to the same extent as competitor manufacturers such as Volkswagen and Opel . The decision to dispose of the Auto Union business was based on its lack of profitability. Ironically, by the time they sold the business, it also included a large new factory and near production-ready modern four-stroke engine, which would enable
858-585: A study of their wartime activities. The investigation found that the company worked with the SS to build seven labor camps where more than 3,700 prisoners were put to work for Auto Union. In addition, 16,500 more people were forced to work at the company's factories in Zwickau and Chemnitz , and another 18,000 at an underground plant in Bavaria where 4,500 people died. Some of the company's factories were bombed by
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#1732772568784936-501: A subsidiary responsible for development and production of Audi high-performance models: the R8 and the RS model range. The new merged company was incorporated on 1 January 1969 and was known as Audi NSU Auto Union AG , with its headquarters at NSU's Neckarsulm plant, and saw the emergence of Audi as a separate brand for the first time since the pre-war era. Volkswagen introduced the Audi brand to
1014-603: A template for VW's new front-wheel-drive water-cooled range which debuted from the mid-1970s onward. In 1969, Auto Union merged with NSU , based in Neckarsulm , near Stuttgart . In the 1950s, NSU had been the world's largest manufacturer of motorcycles, but had moved on to produce small cars like the NSU Prinz , the TT and TTS versions of which are still popular as vintage race cars. NSU then focused on new rotary engines based on
1092-449: A type of electronic throttle control . Significantly: multiple "intermittent malfunctions of the electronic control unit were observed and recorded ... and [were also observed and] reported by Transport Canada." With a series of recall campaigns, Audi made several modifications; the first adjusted the distance between the brake and accelerator pedal on automatic-transmission models. Later repairs, of 250,000 cars dating back to 1978, added
1170-576: Is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt , Bavaria, Germany. A subsidiary of the Volkswagen Group , Audi produces vehicles in nine production facilities worldwide. The origins of the company are complex, dating back to the early 20th century and the initial enterprises ( Horch and the Audiwerke ) founded by engineer August Horch . Two other manufacturers ( DKW and Wanderer ) also contributed to
1248-426: Is among the best-selling luxury automobile brands in the world. Automobile company Wanderer was originally established in 1885, later becoming a branch of Audi AG. Another company, NSU, which also later merged into Audi, was founded during this time, and later supplied the chassis for Gottlieb Daimler 's four-wheeler. On 14 November 1899, August Horch (1868–1951) established the company A. Horch & Cie. in
1326-589: Is the Auto Union logo that represents the merger of these four brands. In the 1930s, Horch introduced a new line of smaller and cheaper, but still presentable, V8 automobiles. In 1936, Horch presented the 25,000th 8-cylinder luxury car in Zwickau . The Auto Union Grand Prix racing cars types A to D, were developed and built by a specialist racing department of Horch works in Zwickau between 1933 and 1939. Between 1935 and 1937 Auto Union cars won 25 races, driven by Ernst von Delius , Tazio Nuvolari , Bernd Rosemeyer , Hans Stuck and Achille Varzi . Auto Union became
1404-710: The Audi A4 replaced the Audi 80 . The new nomenclature scheme was applied to the Audi 100 to become the Audi A6 (with a minor facelift). This also meant the S4 became the S6 and a new S4 was introduced in the A4 body. The S2 was discontinued. The Audi Cabriolet continued on (based on the Audi 80 platform) until 1999, gaining the engine upgrades along the way. A new A3 hatchback model (sharing
1482-877: The Ehrenfeld district of Cologne . In 1902, he moved with his company to Reichenbach im Vogtland . On 10 May 1904, he founded the August Horch & Cie. Motorwagenwerke AG , a joint-stock company in Zwickau (State of Saxony ). After troubles with Horch chief financial officer, August Horch left Motorwagenwerke and founded in Zwickau on 16 July 1909, his second company, the August Horch Automobilwerke GmbH . His former partners sued him for trademark infringement. The German Reichsgericht (Supreme Court) in Leipzig , eventually determined that
1560-536: The Horch & Cie. Motorwagenwerke AG , a joint-stock company in Zwickau ( Kingdom of Saxony ). The city of Zwickau was the capital of the South Western Saxon County and one of Saxony 's industrial centres at that time. After troubles with the Horch chief financial officer, August Horch founded a second company on 16 July 1909, the August Horch Automobilwerke GmbH in Zwickau. He had to rename
1638-561: The National Highway Traffic Safety Administration (NHTSA) concluded that the majority of unintended acceleration cases, including all the ones that prompted the 60 Minutes report, were caused by driver error such as confusion of pedals. CBS did not acknowledge the test results of involved government agencies, but did acknowledge the similar results of another study. In a review study published in 2012, NHTSA summarized its past findings about
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#17327725687841716-470: The Volkswagen Golf Mk4 's platform) was introduced to the range in 1996, and the radical Audi TT coupé and roadster were debuted in 1998 based on the same underpinnings. The petrol engines available throughout the range were now a 1.4 L, 1.6 L and 1.8 L four-cylinder, 1.8 L four-cylinder turbo, 2.6 L and 2.8 L V6 , 2.2 L turbo-charged five-cylinder and
1794-619: The Volkswagen Polo ) in 1974. The Audi 50 was a seminal design because it was the first incarnation of the Golf/Polo concept, one that led to a hugely successful world car. Ultimately, the Audi 80 and 100 (progenitors of the A4 and A6 , respectively) became the company's biggest sellers, whilst little investment was made in the fading NSU range; the Prinz models were dropped in 1973 whilst
1872-731: The Wanderer car-production facilities to become the Auto Union corporation of Saxony. The Silver Arrow racing cars of the Auto Union racing team in Zwickau—developed by Ferdinand Porsche and Robert Eberan von Eberhorst , and driven by Bernd Rosemeyer , Hans Stuck , Tazio Nuvolari and Ernst von Delius —became known the world over in the 1930s. The company initially began producing 5 hp (3.7 kW; 5.1 PS) and 10 hp (7.5 kW; 10 PS) twin-cylinder engine automobiles near Cologne in 1901. The first Horch had
1950-521: The 4.2 L V8 engine . The V6s were replaced by new 2.4 L and 2.8 L 30V V6s in 1998, with marked improvement in power, torque and smoothness. Further engines were added along the way, including a 3.7 L V8 and 6.0 L W12 engine for the A8. Audi's sales grew strongly in the 2000s, with deliveries to customers increasing from 653,000 in 2000 to 1,003,000 in 2008. The largest sales increases came from Eastern Europe (+19.3%), Africa (+17.2%) and
2028-559: The Allies . With no prospect of continuing production in Soviet-controlled East Germany, Auto Union executives began the process of relocating what was left of the company to West Germany . A site was chosen in Ingolstadt , Bavaria , to start a spare parts operation in late 1945, which would eventually serve as the headquarters of the reformed Auto Union in 1949. On 17 August 1948, Auto Union AG of Chemnitz
2106-573: The Audi 60, 75, 80, and Super 90, selling until 1972. Initially, Volkswagen was hostile to the idea of Auto Union as a standalone entity producing its own models having acquired the company merely to boost its own production capacity through the Ingolstadt assembly plant—to the point where Volkswagen executives ordered that the Auto Union name and flags bearing the four rings were removed from the factory buildings. Then VW chief Heinz Nordhoff explicitly forbade Auto Union from any further product development. Fearing that Volkswagen had no long-term ambition for
2184-465: The Audi brand, Auto Union engineers under the leadership of Ludwig Kraus developed the first Audi 100 in secret, without Nordhoff's knowledge. When presented with a finished prototype, Nordhoff was so impressed he authorised the car for production, which when launched in 1968, went on to be a huge success. With this, the resurrection of the Audi brand was now complete, this being followed by the first generation Audi 80 in 1972, which would in turn provide
2262-421: The Audi unintended acceleration problems: "Once an unintended acceleration had begun, in the Audi 5000, due to a failure in the idle-stabilizer system (producing an initial acceleration of 0.3g), pedal misapplication resulting from panic, confusion, or unfamiliarity with the Audi 5000 contributed to the severity of the incident." This summary is consistent with the conclusions of NHTSA's most technical analysis at
2340-484: The Auto Union business, under a new owner, to embark on a period of profitable growth, now producing not Auto Unions or DKWs, but using the "Audi" name, resurrected in 1965 after a 25-year gap. In 1964, Volkswagen acquired a 50% holding in the business, which included the new factory in Ingolstadt, the DKW and Audi brands along with the rights to the new engine design which had been funded by Daimler-Benz, who in return retained
2418-456: The German car market, while Audi held only 0.1%. After the final few Audis were delivered in 1939 the "Audi" name disappeared completely from the new car market for more than two decades. Richard Bruhn , a Nazi party member, was Auto Union's chairman of the board from 1932 to 1945 and then again after the war when the company was reestablished. In 2014 Audi became the last major German car company, after Volkswagen, BMW and Daimler, to commission
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2496-763: The Horch P240, a six-cylinder car that was respected at the time. The former Horch and Audi operations from Zwickau were unified in 1958. A new brand, Sachsenring , within the East German corporation IFA was born. After unification in 1958, the P240 car was renamed as the Sachsenring P240 . As the Soviet Administration inexplicably banned the foreign exportation of the P240, the East German economic administration decided to stop production of
2574-399: The Horch brand belonged to his former company. Since August Horch was prohibited from using horch as a trade name in his new car business, he called a meeting with close business friends, Paul and Franz Fikentscher from Zwickau. At the apartment of Franz Fikentscher, they discussed how to come up with a new name for the company. During this meeting, Franz's son was quietly studying Latin in
2652-436: The Horch company. He succeeded in making the Horch brand highly desirable by introducing art into the firm's advertising. He recognized that only a brand emphasising Horch's unique characteristics would be successful. In 1923, Paul Daimler (a Stauss associate) worked for Horch as the chief engineer for 8-cylinder engines. Horch vehicles were subsequently the first to introduce 8-cylinder engines in series production. In 1909,
2730-660: The Illinois state and U.S. federal levels. In the mid-to-late 1990s, Audi introduced new technologies including the use of aluminium construction. Produced from 1999 to 2005, the Audi A2 was a futuristic super mini, born from the Al2 concept, with many features that helped regain consumer confidence, like the aluminium space frame , which was a first in production car design. In the A2 Audi further expanded their TDI technology through
2808-407: The Ingolstadt head office site. In 1958, in response to pressure from Friedrich Flick , then the company's largest single shareholder, Daimler-Benz took an 87% holding in the Auto Union company, and this was increased to a 100% holding in 1959. However, small two-stroke cars were not the focus of Daimler-Benz's interests, and while the early 1960s saw major investment in new Mercedes models and in
2886-582: The Middle East (+58.5%). China in particular has become a key market, representing 108,000 out of 705,000 cars delivered in the first three quarters of 2009. One factor for its popularity in China is that Audis have become the car of choice for purchase by the Chinese government for officials, and purchases by the government are responsible for 20% of its sales in China. As of late 2009, Audi's operating profit of €1.17 billion ($ 1.85 billion) made it
2964-555: The United States fell after a series of recalls from 1982 to 1987 of Audi 5000 models associated with reported incidents of sudden unintended acceleration linked to six deaths and 700 accidents. At the time, NHTSA was investigating 50 car models from 20 manufacturers for sudden surges of power. A 60 Minutes report aired 23 November 1986, featuring interviews with six people who had sued Audi after reporting unintended acceleration, showing an Audi 5000 ostensibly suffering
3042-477: The United States for the 1970 model year. That same year, the mid-sized car that NSU had been working on, the K70 , originally intended to slot between the rear-engined Prinz models and the futuristic NSU Ro 80 , was instead launched as a Volkswagen. After the launch of the Audi 100 of 1968, the Audi 80 /Fox (which formed the basis for the 1973 Volkswagen Passat ) followed in 1972 and the Audi 50 (later rebadged as
3120-695: The West German versions. West and East German models were equipped with the traditional and renowned DKW two-stroke engines. The Zwickau plant later manufactured the infamous Trabant until 1991, after it was acquired by the Volkswagen Group following the reunification of Germany, and has since been substantially rebuilt. In 2021, production of the Audi Q4 e-tron began at the plant, marking the return of Audis being manufactured at Zwickau after over 80 years. A new West German headquartered Auto Union
3198-486: The affected models—with the 5000 becoming the 100 and 200 in 1989 —and reached the same sales levels again only by model year 2000. A 2010 BusinessWeek article—outlining possible parallels between Audi's experience and 2009–2010 Toyota vehicle recalls —noted a class-action lawsuit filed in 1987 by about 7,500 Audi 5000-model owners remains unsettled and remains contested in Chicago 's Cook County after appeals at
Horch - Misplaced Pages Continue
3276-505: The biggest contributor to parent Volkswagen Group's nine-month operating profit of €1.5 billion, while the other marques in Group such as Bentley and SEAT had suffered considerable losses. May 2011 saw record sales for Audi of America with the new Audi A7 and Audi A3 TDI Clean Diesel. In May 2012, Audi reported a 10% increase in its sales—from 408 units to 480 in the last year alone. Audi manufactures vehicles in seven plants around
3354-475: The board of trustees. In September 1921, Audi became the first German car manufacturer to present a production car, the Audi Type K, with left-handed drive. Left-hand drive spread and established dominance during the 1920s because it provided a better view of oncoming traffic, making overtaking safer when driving on the right. In August 1928, Jørgen Rasmussen , the owner of Dampf-Kraft-Wagen (DKW), acquired
3432-548: The brand has remained dormant. The Romanian Army purchased 300 Horch 901 4x4 field cars to mechanize some of its anti-tank companies. During the Second World War , the factories suffered heavy bomb damage. Later, the advancing Soviet forces captured the area, and it became part of the Soviet sector of divided Germany in 1945, and later became part of East Germany . From 1955 to 1958, old Horch factories produced
3510-612: The company because Horch was already a registered brand and he did not hold the rights to the name. On 25 April 1910 the name Audi Automobilwerke was entered in the company's register at the Zwickau registration court. Audi is the Latin translation of horch , from the German verb "horchen", which means "listen!" (compare English "hark"). The Audi name was proposed by a son of one of Horch's business partners from Zwickau. In 1932 both companies from Zwickau (Horch and Audi) merged with Zschopauer Motorenwerke J. S. Rasmussen (the DKW brand) and
3588-570: The company was acquired by Jørgen Skafte Rasmussen , owner of DKW (from the German Dampfkraftwagen , or steam engine vehicle) who had bought the remains of the US automobile manufacturer Rickenbacker in the same year. The Rickenbacker purchase included their manufacturing equipment for eight-cylinder engines. Eventually, on 29 June 1932, Horch, Audi, DKW and Wanderer merged to form the Auto Union . The current Audi four-ring logo
3666-458: The dormant Horch trademark and the Düsseldorf factory which became a Mercedes-Benz van assembly plant. Eighteen months later, Volkswagen bought complete control of Ingolstadt, and by 1966 were using the spare capacity of the Ingolstadt plant to assemble an additional 60,000 Volkswagen Beetles per year. Two-stroke engines became less popular during the 1960s as customers were more attracted to
3744-484: The fatally flawed NSU Ro80 went out of production in 1977, spelling the effective end of the NSU brand. Production of the Audi 100 had been steadily moved from Ingolstadt to Neckarsulm as the 1970s had progressed, and by the appearance of the second generation C2 version in 1976, all production was now at the former NSU plant. Neckarsulm from that point onward would produce Audi's higher-end models. The Audi image at this time
3822-519: The five-cylinder engine was a successful and robust powerplant, it was still a little too different for the target market. With the introduction of an all-new Audi 100 in 1992, Audi introduced a 2.8L V6 engine . This engine was also fitted to a face-lifted Audi 80 (all 80 and 90 models were now badged 80 except for the USA), giving this model a choice of four-, five-, and six-cylinder engines, in saloon , coupé and convertible body styles. The five-cylinder
3900-540: The following year, he introduced his new car at the Frankfurt Fair. In 1904, August Horch developed the first six-cylinder engine, which appeared in 1907. In 1906 a Horch automobile driven by Dr. Rudolf Stöss from Zwickau won the Herkomer Competition (equivalent to a 'brand-name' world championship at the time). In the 1920s, Moritz Stauss, a cosmopolitan Berliner, was the principal stockholder of
3978-511: The foundation of Auto Union in 1932. The modern Audi era began in the 1960s, when Auto Union was acquired by Volkswagen from Daimler-Benz . After relaunching the Audi brand with the 1965 introduction of the Audi F103 series, Volkswagen merged Auto Union with NSU Motorenwerke in 1969, thus creating the present-day form of the company. The company name is based on the Latin translation of
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#17327725687844056-574: The historical trademarks and intellectual property of the original constituent companies (the exception being Horch, which had been retained by Daimler-Benz after the VW takeover), and to operate Audi's heritage operations. In 1986, as the Passat-based Audi 80 was beginning to develop a kind of "grandfather's car" image, the type 89 was introduced. This completely new development sold extremely well. However, its modern and dynamic exterior belied
4134-433: The ideas of Felix Wankel . In 1967, the new NSU Ro 80 was a car well ahead of its time in technical details such as aerodynamics, light weight, and safety. However, teething problems with the rotary engines put an end to the independence of NSU. The Neckarsulm plant is now used to produce the larger Audi models A6 and A8 . The Neckarsulm factory is also home of the " quattro GmbH " (from November 2016 " Audi Sport GmbH "),
4212-418: The late 1930s, Horch supplied a limited number of promotional scarves bearing the Horch logo. Sent only to the wealthiest drivers, it is a major collectible amongst diehard enthusiasts of the pre-war car era. However, there is also a degree of controversy associated with these scarves as they were commonly sought by senior SS members. Audi Audi AG ( German: [ˈaʊ̯di ʔaːˈɡeː] )
4290-513: The low performance of its base engine, and its base package was quite spartan (even the passenger-side mirror was an option). In 1987, Audi put forward a new and very elegant Audi 90 , which had a much superior set of standard features. In the early 1990s, sales began to slump for the Audi 80 series, and some basic construction problems started to surface. Through the early 1990s, Audi began to shift its target market upscale to compete against German automakers Mercedes-Benz and BMW . This began with
4368-701: The majority of shares in Audiwerke AG. In the same year, Rasmussen bought the remains of the U.S. automobile manufacturer Rickenbacker , including the manufacturing equipment for 8-cylinder engines. These engines were used in Audi Zwickau and Audi Dresden models that were launched in 1929. At the same time, 6-cylinder and 4-cylinder ( the "four" with a Peugeot engine) models were manufactured. Audi cars of that era were luxurious cars equipped with special bodywork. In 1932, Audi merged with Horch , DKW, and Wanderer , to form Auto Union AG, Chemnitz . It
4446-554: The release of the Audi V8 in 1990. It was essentially a new engine fitted to the Audi 100/200, but with noticeable bodywork differences. Most obvious was the new grille that was now incorporated in the bonnet. By 1991, Audi had the four-cylinder Audi 80, the 5-cylinder Audi 90 and Audi 100 , the turbocharged Audi 200 and the Audi V8. There was also a coupé version of the 80/90 with both four- and five-cylinder engines. Although
4524-483: The second generation Q5. From 2002 up to 2003, Audi headed the Audi Brand Group, a subdivision of the Volkswagen Group's Automotive Division consisting of Audi, Lamborghini and SEAT, which was focused on sporty values, with the marques' product vehicles and performance being under the higher responsibility of the Audi brand. Paul Daimler Paul Daimler (13 September 1869 – 15 December 1945)
4602-518: The smoother four-stroke engines. In September 1965, the DKW F102 was fitted with a four-stroke engine and a facelift for the car's front and rear. Volkswagen dumped the DKW brand because of its associations with two-stroke technology, and having classified the model internally as the F103 , sold it simply as the "Audi". Later developments of the model were named after their horsepower ratings and sold as
4680-545: The supervisory board (the German equivalent of the Board of Directors) of the corporation forced out Horch. Horch went on to found Audi as Audiwerke GmbH, which became effective on 25 April 1910. The name was a solution to the legal dispute with his old company over use of the Horch brand and a clever play of words ("audi" is the literal Latin translation of the Old German "horch", meaning the imperative "Listen!"). In 1928,
4758-405: The surname of the founder, August Horch . Horch , meaning 'listen', becomes audi in Latin. The four rings of the Audi logo each represent one of four car companies that banded together to create Audi's predecessor company, Auto Union. Audi's slogan is Vorsprung durch Technik , which is translated as 'Progress through Technology'. Audi, along with German brands BMW and Mercedes-Benz ,
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#17327725687844836-443: The time: "Audi idle-stabilization systems were prone to defects which resulted in excessive idle speeds and brief unanticipated accelerations of up to 0.3g [which is similar in magnitude to an emergency stop in a subway car]. These accelerations could not be the sole cause of [(long-duration) sudden acceleration incidents (SAI)], but might have triggered some SAIs by startling the driver. The defective idle-stabilization system performed
4914-579: The use of frugal three-cylinder engines. The A2 was extremely aerodynamic and was designed around a wind tunnel . The Audi A2 was criticised for its high price and was never really a sales success but it planted Audi as a cutting-edge manufacturer. The model, a Mercedes-Benz A-Class competitor, sold relatively well in Europe. However, the A2 was discontinued in 2005 and Audi decided not to develop an immediate replacement. The next major model change came in 1995 when
4992-484: The vehicle. IFA also produced the initial Trabant "P-50" model from 1957. The Zwickau site was acquired in 1991 by Volkswagen , effectively restoring its connection with Audi. In 1991 , Volkswagen constructed a new factory to the north of Zwickau in nearby Mosel. On June 24, 2006, a rare 1937 Horch 853A Sport Cabriolet in original unrestored, unprepared condition sold at auction in Cortland, NY for US$ 299,000. In
5070-421: The viability of all-wheel-drive racecars, and the Audi name became associated with advances in automotive technology. In 1985, with the Auto Union and NSU brands effectively dead, the company's official name was now shortened to simply Audi AG . At the same time the company's headquarters moved back to Ingolstadt and two new wholly owned subsidiaries; Auto Union GmbH and NSU GmbH , were formed to own and manage
5148-550: The wheels. The firm soon encountered financial difficulty, and Horch sought new partners. In March 1902, August Horch produced a 20 hp (15 kW; 20 PS) four-cylinder car with a shaft drive in Reichenbach in Vogtland. Horch cars were considered more advanced to those being built by Mercedes or Benz (who were then separate manufacturers). By 1903, Horch had built a car with a four-cylinder engine. In March of
5226-564: The world, some of which are shared with other VW Group marques although many sub-assemblies such as engines and transmissions are manufactured within other Volkswagen Group plants. Audi's two principal assembly plants in Germany are: Outside of Germany, Audi produces vehicles at: In September 2012, Audi announced the construction of its first North American manufacturing plant in Puebla , Mexico. This plant became operative in 2016 and produces
5304-610: Was a German mechanical engineer who designed automobiles . He was the eldest child of Gottlieb Daimler who founded Daimler-Motoren-Gesellschaft and (with Wilhelm Maybach ) invented the petrol engine . After studying at the Technische Hochschule Stuttgart , he worked in his father's factory in Cannstatt . On 10 November 1885 he travelled with his father in the "riding car"—the world's first motorcycle—from Cannstatt to Untertürkheim . In 1902, Paul
5382-441: Was a conservative one, and so, a proposal from chassis engineer Jörg Bensinger was accepted to develop the four-wheel drive technology in Volkswagen 's Iltis military vehicle for an Audi performance car and rally racing car. The performance car, introduced in 1980, was named the " Audi Quattro ", a turbocharged coupé which was also the first German large-scale production vehicle to feature permanent all-wheel drive through
5460-435: Was deleted from the commercial register. These actions had the effect of liquidating Germany's Auto Union AG. The remains of the Audi plant of Zwickau became the VEB (for "People Owned Enterprise") Automobilwerk Zwickau or AWZ (in English: Automobile Works Zwickau). The former Audi factory in Zwickau restarted assembly of the pre-war models in 1949. These DKW models were renamed to IFA F8 and IFA F9 and were similar to
5538-424: Was during this period that the company offered the Audi Front that became the first European car to combine a six-cylinder engine with front-wheel drive. It used a power train shared with the Wanderer, but turned 180 degrees, so that the drive shaft faced the front. Before World War II , Auto Union used the four interlinked rings that make up the Audi badge today, representing these four brands. However, this badge
5616-574: Was enthusiastically accepted by everyone attending the meeting. On 25 April 1910 the Audi Automobilwerke GmbH Zwickau (from 1915 on Audiwerke AG Zwickau ) was entered in the company's register of Zwickau registration court. The first Audi automobile, the Audi Type A 10/22 hp (16 kW) Sport-Phaeton, was produced in the same year, followed by the successor Type B 10/28PS in the same year. Audi started with
5694-583: Was launched in Ingolstadt with loans from the Bavarian state government and Marshall Plan aid. The reformed company was launched 3 September 1949 and continued DKW's tradition of producing front-wheel drive vehicles with two-stroke engines. This included production of a small but sturdy 125 cc motorcycle and a DKW delivery van, the DKW F89 L at Ingolstadt. The Ingolstadt site was large, consisting of an extensive complex of formerly military buildings which
5772-487: Was purchased in 1964 by the Volkswagenwerk AG , the old brand Audi was introduced again, together with the new four stroke vehicle Audi F103 . Daimler-Benz retained the trademark rights to the Horch brand until the mid 1980s. Daimler-Benz then transferred the rights to the Horch brand name to Audi which in turn signed a waiver to use the name „Silberpfeil“ (silver-arrow) for any modern Audi racing car. However,
5850-482: Was sent to the general partners of Austro-Daimler , where he became the technical director. In 1903, he designed an armoured car. From 1907 to 1922 he was Technical Director of Daimler-Motoren-Gesellschaft Untertürkheim, Sindelfingen and Berlin-Marienfelde . On 1 July 1923, he joined Horch , part of Argus Motoren Gesellschaft and made a name for himself there as a developer in the department of motor aircraft engines, remaining until 1928. Examples of his work include
5928-662: Was soon dropped as a major engine choice; however, a turbocharged 220 PS (160 kW; 220 hp) version remained. The engine, initially fitted to the 200 quattro 20V of 1991, was a derivative of the engine fitted to the Sport Quattro . It was fitted to the Audi Coupé , named the S2 , and also to the Audi 100 body, and named the S4 . These two models were the beginning of the mass-produced S series of performance cars. Sales in
6006-529: Was suitable for administration as well as vehicle warehousing and distribution, but at this stage there was at Ingolstadt no dedicated plant suitable for mass production of automobiles: for manufacturing the company's first post-war mass-market passenger car plant capacity in Düsseldorf was rented from Rheinmetall-Borsig . It was only ten years later, after the company had attracted an investor, when funds became available for construction of major car plant at
6084-436: Was used only on Auto Union racing cars in that period while the member companies used their own names and emblems. The technological development became more and more concentrated and some Audi models were propelled by Horch- or Wanderer-built engines. Reflecting the economic pressures of the time, Auto Union concentrated increasingly on smaller cars through the 1930s, so that by 1938 the company's DKW brand accounted for 17.9% of
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