Jas Hennessy & Cie. , commonly known simply as Hennessy ( French pronunciation: [ɛnɛsi] ), is a French producer of cognac , which has its headquarters in Cognac, France .
82-467: It is one of the best-known cognac houses, along with Martell , Courvoisier , and Rémy Martin , who together make around 45% of the world's cognac. Hennessy sells approximately 102 million bottles of its cognacs per year, making it the world's largest cognac producer, and in 2017 its sales represented around 60% of the US cognac market. As well as distilling cognac eaux-de-vie itself, the company also acts as
164-452: A négociant . The brand is owned by Moët Hennessy since a champagne & cognac merger in the early seventies, which is in turn owned by LVMH (66%) and Diageo (34%), Diageo acting as a controlling shareholder. Hennessy pioneered several industry-standard practices in the world of cognac, and its association with luxury has made it a regular point of reference in popular culture, especially in hip hop . The Hennessy cognac distillery
246-478: A marriage between the Hennessy and Martell families cemented a strategic alliance that created an effective duopoly in the cognac market. Another marriage followed in 1865. While still in competition, the two companies also made joint decisions, for example introducing the star grading system at the same time. This semi-formal relationship was dissolved in 1947 after the death of Maurice Firino-Martell. In 1912
328-592: A merger with Louis Vuitton , which already owned champagne brands, in 1987, creating the world's largest luxury brand conglomerate , Louis Vuitton • Moët-Hennessy or LVMH . In 1988, a management crisis led to the group's takeover by Bernard Arnault , owner of the haute couture house Christian Dior , with the support of the Guinness brewery group. The so-called "LVMH affair" was so controversial in France that French President François Mitterrand referenced it in
410-694: A remote local district on Hong Kong Island. The controversy had caused tremendous concern on Hong Kong news forums and viral protest on Facebook pages. On 14 April 2021, Louis Vuitton lost a patent office case in Japan against a Japanese manufacturer. The manufacturer was using centuries old Japanese designs in its goods, the same ones that had originally inspired Louis Vuitton. The Sarah wallet design in particular resembles bag designs that have been used for centuries to contain juzu (strings of beads used in funeral ceremonies - see Japamala#Japanese Buddhism ). There has been comment on Japanese social media concerning how
492-410: A satirical illustration, "Simple Living", depicting a malnourished child holding a designer dog and a designer bag, and used it on T-shirts and posters to raise funds for the charity "Divest for Darfur". On 25 March, the court ruled in favour of LV that the image was a clear infringement of copyright . Despite the ruling, Plesner continued to use the image, arguing artistic freedom, and posted copies of
574-438: A spokeswoman for the publisher, Fayard, said: "They have not contested anything in the book, but they are trying to bury it by pretending it doesn't exist." Responding to the book's release in 2004, a spokesman for LVMH said: "This is ancient history. The book covers a period when it was family-run and long before it became part of LVMH. We are diverse, tolerant and all the things a modern company should be." An LVMH spokesman told
656-534: A televised address. Kilian Hennessy remained on the company's advisory board until his death in 2010 at the age of 103. An eighth generation representative of the Hennessy dynasty, Maurice-Richard Hennessy, acts as one of the brand's global ambassadors. He had originally trained as a farmer before entering the family business. From 2018 onward, Hennessy experienced production shortages caused in part by increased demand, bottle shortages, and frosts. Hennessy holds
738-640: A wide network of outside investigators and a team of lawyers." The company closely controls the distribution of its products. Until the 1980s, Vuitton products were widely sold in department stores , such as Neiman Marcus and Saks Fifth Avenue . Today, Vuitton products are primarily available at company-owned Louis Vuitton boutiques, with a small number of exceptions noted in upscale shopping districts or inside luxury department stores. Company boutiques within department stores operate independently, and are operated by company managers and employees. LV has an official online store, through its main website. In 2006,
820-635: A young merchant, was born on the island of Jersey in 1694. It was then a location known for smuggling , which may have led to his involvement in the liquor trade. In 1715 he began his own trading business at Gatebourse in Cognac, on the banks of the Charente , and thus founded one of the first cognac houses. Variations of the logo he chose, a swift in combination with the Martell family coat of arms , have been in use ever since. Martell used grapes from
902-553: Is Vuitton's communications and events director. On 26 March 2018, Virgil Abloh was named artistic director of men's wear, replacing Kim Jones who had departed for Dior —he was the label's first African-American artistic director and one of few black designers of a major European fashion house. His debut show was held at the 2018 Paris Men's Fashion Week and staged in the historical Palais-Royal gardens' courtyard. On 28 November 2021, Abloh died of cardiac angiosarcoma , which he had been battling privately for two years prior. LV
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#1732783673995984-425: Is also used as an ingredient in cocktails and mixed drinks, and is commonly served in nightclubs and bars. The company has launched a number of new products aimed at this on-premises market, including Pure White, Hennessy Black and Fine de Cognac, and promoted them accordingly. The rapper Nas has acted as a brand ambassador for the brand. Hennessy has a substantial consumer base among African Americans , who drink
1066-463: Is described as their most luxurious store in London. In early 2011, Louis Vuitton hired Kim Jones as its "Men Ready-to-Wear Studio and Style Director". He became the lead designer of menswear while working under the company-wide artistic directorship of Marc Jacobs. On 17 September 2011, the company opened its Louis Vuitton Island Maison at Marina Bay Sands, Singapore . As of September 2013 ,
1148-442: Is one of the world's leading international fashion houses. It sells its products through standalone boutiques , lease departments in high-end departmental stores , and through the e-commerce section of its website. Louis Vuitton merged with Moët Hennessy in 1987 to create LVMH , of which it is a subsidiary. For six consecutive years (2006–2012), Louis Vuitton was named the world's most valuable luxury brand . Its 2012 valuation
1230-524: Is priced at around USD$ 7,000, and comes in a Baccarat crystal decanter with matching glasses, a fusil, and a tray, all designed by the architect Daniel Libeskind . Since 2009, Hennessy has released a number of collectible editions to mark anniversaries, special occasions, or collaborations with artists, designers and organisations, such as the NBA . It has collaborated with Zhang Enli , Les Twins , Refik Anadol , Kaws and Marc Newson among others. Hennessy
1312-660: Is referenced in the chorus of the Drake single " One Dance " (2016), which reached #1 on the Billboard Hot 100 . The Rap duo Mobb Deep also wear Hennessy jerseys in the music video for their 1995 hit single " Shook Ones (Part II) ". In a 2019 interview with the South China Morning Post , Maurice-Richard Hennessy said that “the word ‘Hennessy’ goes well in a song", and disclosed that he had met several rap artists, who he thought were "nice people". He told
1394-467: Is translated into 13 different languages. This is the first Vuitton commercial ad ever and was directed by renowned French ad director Bruno Aveillan . In 2002, president and CEO of LVMH Watches Daniel Lalonde (later, global CEO for LVMH brands Moët and Dom Pérignon) recruited celebrities, such as Maria Sharapova, Brad Pitt, Tiger Woods, and Uma Thurman, for advertising campaigns photographed by Patrick Demarchelier . Ads featuring Woods reportedly led to
1476-675: The 2009 VMAs interruption , Kanye West was reportedly intoxicated after drinking Hennessy and other various alcoholic drinks before his infamous interruption of Taylor Swift . Hennessy sponsors the New Irish Writing competition in the Irish Independent , and the associated annual Hennessy Literary Award, that has launched such Irish writers as Joseph O'Connor , Dermot Bolger , Colm Ó Clúbhán , Patrick McCabe , Colum McCann , Frank McGuinness , Anne Enright , Hugo Hamilton , Dermot Healy and Neil Jordan . Hennessy
1558-686: The 2024 America's Cup ) that involved an administratively opaque fashion show, significant damages in the Park Güell 's UNESCO World Heritage Site , and multiple citizen protests against the company. The Louis Vuitton label was founded by Vuitton in 1854 on Rue Neuve des Capucines in Paris . Louis Vuitton had observed that the HJ Cave Osilite trunk could be easily stacked. In 1858, Vuitton introduced his flat-topped trunks with Trianon canvas, making them lightweight and airtight. Before
1640-548: The Concorde . In 1987, Seagram took control of Martell in a deal worth around $ 600 million, reportedly attracted by cognac's high profit margin . According to the Wall Street Journal , Seagram largely neglected the brand, and while other cognac producers experienced a boom in the 1990s, driven by increased consumption among African Americans , Martell's sales declined. By 1998 it was selling less cognac in
1722-616: The Foundation for AIDS Research (also in 2000). By 2001, Stephen Sprouse , in collaboration with Marc Jacobs , designed a limited-edition line of Vuitton bags that featured graffiti written over the monogram pattern. The graffiti read Louis Vuitton and, on certain bags, the name of the bag (such as Keepall and Speedy). Certain pieces, which featured the graffiti without the Monogram canvas background, were only available on Louis Vuitton's V.I.P. customer list. Jacobs also created
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#17327836739951804-778: The Nazis during the German occupation of France . The French book Louis Vuitton, A French Saga , authored by French journalist Stephanie Bonvicini and published by Paris-based Editions Fayard, tells how members of the Vuitton family actively aided the Vichy government led by Marshal Philippe Pétain and increased their wealth from their business affairs with the Germans. The family set up a factory dedicated to producing artefacts glorifying Pétain, including more than 2,500 busts. Caroline Babulle,
1886-634: The Seagram spirits empire, it is now part of the Martell Mumm Perrier-Jouët (MMPJ) subsidiary of the French wines and spirits conglomerate Pernod Ricard . Martell's flagship Cordon Bleu, introduced in 1912, was for many years the world's highest-selling premium cognac. By 2015 Martell was producing around 14 million bottles of its cognacs a year, making it the world's second-largest cognac producer behind Hennessy . Jean Martell ,
1968-566: The 1960s. Maurice Hennessy also created the XO ("extra old") designation in 1870, for cognacs which had undergone prolonged cask maturation . A branch of the Hennessy family moved from France to England in the early 1900s. It established itself in the Army and in English politics, eventually earning the title of Baron Windlesham. Although family ties are alive, the English branch is no longer involved in
2050-425: The 1980s. It previously relied on selected press for its advertising campaigns (frequently involving prestigious stars like Steffi Graf , Andre Agassi and Catherine Deneuve ) shot by Annie Leibovitz . However, Antoine Arnault , director of the communication department, has recently decided to enter the world of television and cinema: The commercial (90 seconds) is exploring the theme "Where will life take you?" and
2132-655: The 2004 2Pac song " Hennessy " has been credited with popularising the drink, some historians have pointed to a much older relationship, which began when African American servicemen encountered cognac in France during World War I and World War II . Hennessy has actively pursued this consumer group for decades. It targeted minority audiences as early as the 1950s, when it placed advertisements in African American magazines like Ebony and Jet , used African American models, and hired African American employees. By some estimates more than two thirds of Hennessy sold in
2214-756: The American Architect Eric Carlson and released the Speedy watch collection. In 2006, LV held the inauguration of the Espace Louis Vuitton on its 7th floor. In 2008, Louis Vuitton released the Damier Graphite canvas. The canvas features the classic Damier pattern but in black and grey, giving it a masculine look and urban feel. Also in 2008, Pharrell Williams co-designed a series of jewellery ("Blason") and glasses for Louis Vuitton. In 2010, Louis Vuitton opened what
2296-550: The Damier Canvas pattern, which bore a logo that reads " marque L. Vuitton déposée ", which translates into "L. Vuitton registered trademark ". In 1892, Louis Vuitton died, and the company's management passed to his son. After the death of his father, Georges Vuitton began a campaign to build the company into a worldwide corporation, exhibiting the company's products at the Chicago World's Fair in 1893. In 1896,
2378-575: The Hong Kong-based Apple Daily newspaper, the company was seeking a compensation of HK$ 25,000 (around US$ 3,200) and the publication of an apology in the form of newspaper advertisement. The owner had sourced basic furniture and equipment from the PRC for starting his shop. Facing this accusation, the barbershop owner said he had no means to tackle Louis Vuitton and may have to close down his shop which has been operating for one year in
2460-577: The Keepall bag was introduced. During 1932, LV introduced the Noé bag. This bag was originally made for champagne vintners to transport bottles. Soon thereafter, the Louis Vuitton Speedy bag was introduced (both are still manufactured today). In 1936 Georges Vuitton died, and his son, Gaston-Louis Vuitton, assumed control of the company. During World War II, Louis Vuitton collaborated with
2542-733: The Louis Vuitton Company introduced the Steamer Bag , a smaller piece of luggage designed to be kept inside Vuitton luggage trunks. By 1913, the Louis Vuitton Building opened on the Champs-Elysees . It was the largest travel-goods store in the world at the time. Stores also opened in New York, Bombay , Washington , London, Alexandria , and Buenos Aires as World War I began. Afterwards, in 1930,
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2624-847: The Monogram Vernis line, the LV scrapbooks, and the Louis Vuitton City Guide . The last events in the 20th century were the release of the mini monogram line in 1999. The opening of the first store in Africa in Marrakech, Morocco , in 2000. Finally, the auction at the International Film Festival in Venice, Italy , where the vanity case "amfAR" designed by Sharon Stone was sold, with the proceeds going to
2706-675: The Palace Hotel. Further products became introduced such as the Taiga leather line in 1993, and the literature collection of Voyager Avec... in 1994. In 1996, the celebration of the Centennial of the Monogram canvas was held in seven cities worldwide. In 1997, Louis Vuitton made Marc Jacobs its Artistic Director. In March of the following year, he designed and introduced the company's first " prêt-à-porter " line of clothing for men and women. Also in this year products introduced included
2788-499: The Prince Regent (later King George IV ) of Britain asked Hennessy to create a "very superior old pale" cognac, a description that had previously been applied to sherries. Maurice Hennessy, the grandson of Richard Hennessy, then introduced a star-based classification of cognac qualities in 1865 (a system simultaneously adopted by Hennessy's competitor Martell ), which remained the industry standard of cognac age designation until
2870-441: The Speedy bag produced in 1930 and Neverfull bags produced in 2007. Both bags have become Louis Vuitton's most successful handbag launches. They were designed for being both stylish and practical. These bags also come in three sizes: Petite Modele, Moyene Modele, and Grand Modele. Each season Louis Vuitton produces rare, limited edition bags that are generally only available by reservation through larger Louis Vuitton stores. Many of
2952-1119: The United States is consumed by African Americans. It is sometimes referred to as "Henny". Hennessy appears frequently in the lyrics of popular music, and by one estimate the words "Hennessy" or "cognac" are referenced in more than 1,000 songs. Some notable examples include " KC Tea " (2010) by Tech N9ne , "Hennessey" (2004) by 2Pac , " Hennesey n Buddah " (2000) by Snoop Dogg , "Hennessy" (2021) by Kodoku, " Love Scars " (2017) by Trippie Redd , " We Be Burnin' " (2005) by Sean Paul , " Boombayah " by K-pop group Blackpink , " Hennessy and Sailor Moon " (2016) by Yung Lean , " The Humpty Dance " (1990) by Digital Underground , "Pass Me Da Green" by Master P (1997), "Moodz" by Blackbear , "Red Bull & Hennessy" by Jenny Lewis , " 6 Inch " by Beyoncé , " Blame It " by Jamie Foxx , "Henny & Gingerale" by Mayer Hawthorne , " N.Y. State of Mind " by Nas , "Heaven & Hennessey" by Nana, "Whistle" by D-Block Europe , " Better Now ", " Pain " by 2Pac and " Rockstar (ft. 21 Savage )" by Post Malone . The cognac
3034-429: The United States than all of the other big four producers. Seagram was broken up in 2001, and Martell was acquired by Pernod Ricard. Pernod repositioned the brand, making efforts to attract new consumers with multiple new product lines: Martell XO (released 2005), Martell Création Grand Extra (released 2007, in a bottle designed by the artist and glass designer Serge Mansau), L'Or de Jean Martell (released 2009). In 2011
3116-610: The cease-and-desist order on her website. On 15 April 2008, Louis Vuitton notified Plesner of the lawsuit being brought against her. Louis Vuitton demanded $ 7,500 (€5,000) for each day Plesner continues to sell the "Simple Living" products, $ 7,500 for each day the original cease-and-desist letter is published on her website and $ 7,500 a day for using the name "Louis Vuitton" on her website, plus legal and enforcement costs. An LVMH spokeswoman interviewed by New York Magazine said that Louis Vuitton were forced to take legal action when Plesner did not respond to their original request to remove
3198-580: The charm bracelet, the first-ever piece of jewellery from LV, within the same year. In 2002, the Tambour watch collection was introduced. During this year, the LV building in Tokyo's Ginza district was opened, and the brand collaborated with Bob Wilson for its Christmas windows scenography. In 2003, Takashi Murakami , in collaboration with Marc Jacobs , masterminded the new Monogram Multicolore canvas range of handbags and accessories. This range included
3280-492: The cognac business. In 1944 Kilian Hennessy , a fifth-generation direct descendant of Richard Hennessy, began assisting his cousin Maurice Hennessy in running the business. Kilian Hennessy had intended to be a banker, but instead went on to position Hennessy as an international brand, travelling to Ireland, the United States and Asia to promote the brand. He first visited China in 1946, and the nation has since become
3362-492: The colours of the flag of Israel, sporting with House signature patterns which was described as 'disgraceful'. The users on Twitter started tweeting memes that carried the infamous quote, "If I don't steal it, someone else will" by a repatriated Israeli citizen who recently went viral for trying to illegally occupy a Palestinian's home. Another user accused Louis Vuitton for being politically neutral when it comes to Palestine and Israel, but they're "totally cool" with making money off
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3444-469: The company distributes its products through the company's own website, LouisVuitton.com. In June 2021, Louis Vuitton sparked controversy by marketing a $ 700 scarf called 'Monogram Keffieh'. The traditional Palestinian black and white keffiyeh has been a symbol of Palestinian nationalism since 1968. Louis Vuitton, however, changed the colours from the original black and white to blue and white which Palestinians and pro-Palestine social media activists called
3526-435: The company filed a lawsuit against Colorado -based Manifest Information Services Ltd. (aka Manifest Hostmaster and Manifest.com), through WIPO , in order to compel Manifest transfer the domain name LV.com to Louis Vuitton; the legal action failed and the domain was subsequently acquired by Liverpool Victoria (LV=), England's largest fraternal insurance company . Several high-profile rap music artists have mentioned
3608-529: The company hired Darren Spaziani to lead its accessory collection. On 4 November 2013, the company confirmed that Nicolas Ghesquière had been hired to replace Marc Jacobs as artistic director of women's collections. Ghesquière's first line for the company was shown in Paris in March 2014. On 7 April 2014, Edouard Schneider became the head of press and public relations at Louis Vuitton under Frédéric Winckler, who
3690-535: The company in song lyrics, most notably: Kanye West , Juicy J , and Wiz Khalifa . Louis Vuitton has been operating in China for 30 years and nowadays the country is the main market for the French maison, boasting about 40 offline stores nationwide. On 13 February 2007, Louis Vuitton sent a cease-and-desist order to Danish art student Nadia Plesner for using an image of a bag that allegedly infringed Louis Vuitton's intellectual property rights. Plesner had created
3772-560: The company its trading name, Jas Hennessy & Co. He was also responsible for choosing Jean Fillioux as the house's Master Blender. A member of the Fillioux family has occupied the role ever since, a business relationship that has lasted eight generations and more than 250 years. Hennessy became the world's leading exporter of brandy in the 1840s, a status it has never lost. By 1860, it represented one out of every four bottles of cognac sold internationally. Hennessy also instituted several of
3854-496: The company launched the signature Monogram canvas and made the worldwide patents on it. Its graphic symbols, including quatrefoils and flowers (as well as the LV monogram), were based on the trend of using Japanese Mon designs in the late Victorian era . The patents later proved to be successful in stopping counterfeiting. In this same year, Georges travelled to the United States, where he toured cities such as New York, Philadelphia , and Chicago, selling Vuitton products. In 1901,
3936-417: The company management seems to have forgotten the origins of Louis Vuitton's designs. The Shoso-in archive has a biwa lute with marquetry patterns to which some Louis Vuitton's designs bear a close resemblance. Since the 19th century, Louis Vuitton trunks have been made by hand. Contemporary Fashion gives a preview of the creation of the LV trunks: The craftsmen line up the leather and canvas, tapping in
4018-493: The company revamped its signature Monogram canvas in 1959 to make it more supple, allowing it to be used for purses, bags, and wallets. It is believed that in the 1920s, counterfeiting returned as a greater issue to continue on into the 21st century. In 1966, the Papillon was launched (a cylindrical bag that is still popular today). By 1977 with annual revenue up to 70 million Francs (US$ 14.27 million). A year later,
4100-475: The company was seeking compensation of HK$ 40,000 (around $ US 5,000) and a public apology in the newspaper. The shopkeeper refused to pay, and Louis Vuitton demanded further damages up to HK$ 150,000 in February 2013. The shop claimed to have sourced two such handbags from Japan at around HK$ 120, which it retailed at HK$ 220. In the case of the other small shop selling two handbags, they argued with Louis Vuitton that
4182-440: The company's products utilize the brown Damier and Monogram canvas materials, both of which were first used in the late 19th century. All of the company's products exhibit the eponymous LV initials. The company markets its product through its own stores located throughout the world, which allows it to control product quality and pricing. It also allows LV to prevent counterfeit products entering its distribution channels. In addition,
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#17327836739954264-573: The contested image, nor to the subsequent cease-and-desist order. In October 2008, Louis Vuitton declared that the company had dropped its lawsuit but have since reopened it along with a new €205,000 claim due to a painting by the same artist. In May 2011, the court in The Hague found in favour of Plesner's right to freedom of expression . On 19 November 2007 Louis Vuitton, in further efforts to prevent counterfeiting, successfully sued Britney Spears for violating anti-counterfeiting laws. A part of
4346-506: The conventions now used across the cognac industry. It was one of the first marques to sell bottles rather than casks of cognac, a process that helped it survive the Great French Wine Blight in the mid-nineteenth century. It was also the first cognac house to use star ratings, and the gradings V.S.O.P . and XO , which are today used by most other cognac producers. The V.S.O.P. designation was first applied in 1817, when
4428-561: The designs were different, and got LV's demand reduced to HK$ 5,000 (around US$ 640). The owner refused to pay and said they were ready to face LV in court. In February 2013, Louis Vuitton issued a complaint against the owner of a barber shop in Hong Kong for allegedly violating its intellectual property rights in relation to a stool using fabric coating that is similar to the checker pattern in Louis Vuitton's handbags. According to
4510-759: The fashion world due to its image as a status symbol. Ironically, the signature Monogram canvas was created to prevent counterfeiting. In 2004, Louis Vuitton fakes accounted for 18% of counterfeit accessories seized in the European Union . The company actively seeks to eradicate counterfeiting , and employs a team of lawyers and special investigation agencies to pursue offenders through the courts worldwide. The company allocates approximately half of its communications budget to counteract counterfeiting of its goods. LVMH , Vuitton's parent company, has described "Some 60 people at various levels of responsibility working full-time on anti-counterfeiting in collaboration with
4592-606: The first recorded Japanese customer, ordering a set of luggage while in Paris as a military observer during the Franco-Prussian War . To protect against the duplication of his look, Vuitton changed the Trianon design to a beige-and-brown stripes design in 1876. By 1885, the company opened its first store in London on Oxford Street . Soon thereafter, due to the continuing imitation of his look, in 1888, Vuitton created
4674-433: The introduction of Vuitton's trunks, rounded-top trunks were used, generally to promote water runoff, and thus could not be stacked. It was Vuitton's gray Trianon canvas flat trunk that allowed the ability to stack them on top of another with ease for voyages. Many other luggage makers later imitated Vuitton's style and design. The company participated in the 1867 Universal Exhibition in Paris . In 1871, Ōyama Iwao became
4756-831: The keffiyeh. In 2017 Louis Vuitton caused headlines by producing a men's collection using similar prints as Basotho blanket and Thabo Makhetha-Kwinana designs, a controversial move that sparked accusations of cultural appropriation in South Africa and Lesotho . The Louis Vuitton company cultivates a celebrity following and has featured famous models, musicians and actors, such as Lea Seydoux , Jennifer Lopez , Keith Richards , Kim Kardashian , Madonna , Sean Connery , Matthias Schoenaerts , Angelina Jolie , Gisele Bündchen , Mikhail Gorbachev , JO1 and David Bowie in its marketing campaigns. The company commonly uses print ads in magazines and billboards in cosmopolitan cities. Louis Vuitton Posters by Razzia were popular in
4838-688: The label opened its first stores in Japan: in Tokyo and Osaka . In 1983, the company joined with America's Cup to form the Louis Vuitton Cup , a preliminary competition (known as an eliminatory regatta) for the yacht race. Louis Vuitton later expanded its presence in Asia with the opening of a store in Taipei , Taiwan in 1983 and Seoul , South Korea in 1984. In the following year, 1985, the Epi leather line
4920-690: The largest collection of cognac eaux-de-vie in the world, with more than 470,000 casks in its cellars. Through a process of blending and maturation of varying lengths, it makes several distinct gradings of cognac. As well as its V.S and V.S.O.P. gradings, which make up the majority of its sales, Hennessy is known for expensive specialist cognacs, some of which are still blended by the Fillioux family. Limited editions of Hennessy can contain more than one hundred different eaux-de-vie , some of which can be centuries old; they are traditionally accompanied with luxurious trimmings such as custom-made boxes and hand-blown carafes. A bottle of Richard Hennessy, for example,
5002-427: The majority of the cognac consumed in the United States. Accordingly, the brand has also marketed itself with initiatives around black entrepreneurship and Black History Month . Hennessy has a long-standing relationship with African American culture , especially hip hop. It has been described as "synonymous with rap music and African Americans, who are the brand's major consumers and advocates". While music, especially
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#17327836739955084-583: The marque Martell expanded into an "ultra-prestige" range with Martell Chanteloup Perspective, a tribute to the know-how of the cellar masters and to the Domaine de Chanteloup. In 2006, Martell joined the Comité Colbert , an association that promotes French luxury houses on an international scale. In 2010, Martell renewed its sponsorship with the Palace of Versailles , which began in 2007, by supporting
5166-543: The marque launched Martell Cordon Bleu at the Hôtel de Paris , its first post- phylloxera cognac. While sold without designation (Martell XO is a distinct product), it is regarded as the oldest XO equivalent cognac still in production, and is widely credited as the first mass-market premium cognac. Martell Cordon Bleu was served at the coronation of George V , on the maiden voyage of the RMS ; Queen Mary , and on board
5248-515: The monograms of the standard Monogram canvas but in 33 different colours on either a white or black background. (The classic canvas features gold monograms on a brown background.) Murakami also created the Cherry Blossom pattern, in which smiling cartoon faces in the middle of pink and yellow flowers were sporadically placed atop the Monogram canvas. This pattern appeared on a limited number of pieces. The production of this limited-edition run
5330-812: The monument in a distinctive configuration and depart, leaving the unfinished bottle. Several of the Martell bottles are kept at the Edgar Allan Poe House and Museum in Baltimore. Louis Vuitton Louis Vuitton Malletier SAS , commonly known as Louis Vuitton ( / l uː ˈ iː v ɪ ˈ t ɒ n / , French: [lwi vɥitɔ̃] ), is a French luxury fashion house and company founded in 1854 by Louis Vuitton . The label's LV monogram appears on most of its products, ranging from luxury bags and leather goods to ready-to-wear , shoes, perfumes, watches, jewellery, accessories, sunglasses and books . Louis Vuitton
5412-415: The music video for the song " Do Somethin' " shows fingers tapping on the dashboard of a hot pink Hummer with what looks like Louis Vuitton's "Cherry Blossom" design bearing the LV logo. Britney Spears herself was not found liable, but a civil court in Paris ordered Sony BMG and MTV Online to stop showing the video. They were also fined €80,000 to each group. An anonymous spokesperson for LVMH stated that
5494-510: The opening scene of Apocalypse Now (1979), on the bedside table of Captain Willard (played by Martin Sheen ). The " Poe Toaster " is the name given to a mysterious figure who, formerly, would visit the site of Edgar Allan Poe 's original grave in Baltimore on the anniversary of the writer's death . He would pour a glass of Martell and raise a toast. He then would arrange three red roses on
5576-523: The paper that "they often come from poor backgrounds and ask me about recommendations, how to drink it, how it's made.” Hennessy is the drink of choice for Blues musician Del Paxton in the movie That Thing You Do ! In the James Bond film On Her Majesty's Secret Service , Bond, rescued by a St. Bernard in Switzerland , curtly dismisses the dog and tells him to bring five star Hennessy. At
5658-523: The region," due to the Russo-Ukrainian War . An LVMH spokesperson stated the company would continue to pay salary and benefits to its 3,500 employees in Russia. On 14 February 2023, Pharrell Williams was named creative director of men's wear. The Louis Vuitton brand and the LV monogram are among the world's most valuable brands. According to a Millward Brown 2010 study, Louis Vuitton
5740-476: The restoration of the Queen's antechamber. Martell selects crus from the Cognac region: Les Borderies, Grande Champagne, Petite Champagne and Fins Bois. Martell sponsored the Grand National horse race between 1992 and 2004. Like its chief rival Hennessy, Martell has targeted African American consumers in the United States. In 2022, it teamed with Janelle Monáe in a campaign celebrating black mixologists . A bottle of Martell Cordon Bleu can be seen in
5822-581: The satirical magazine Le Canard Enchaîné : "We don't deny the facts, but regrettably the author has exaggerated the Vichy episode. We haven't put any pressure on anyone. If the journalists want to censor themselves, then that suits us fine." That publication was the only French periodical to mention the book, possibly because LVMH is the country's biggest advertiser in the press. During this period, Louis Vuitton began to incorporate leather into most of its products, which ranged from small purses and wallets to larger pieces of luggage. In order to broaden its line,
5904-462: The tiny nails one by one and securing the five-letter solid pick-proof brass locks with an individual handmade key, designed to allow the traveller to have only one key for all of his or her luggage. The wooden frames of each trunk are made of 30-year-old poplar that has been allowed to dry for at least four years. Each trunk has a serial number and can take up to 60 hours to make, and a suitcase as many as 15 hours. Iconic bags of Louis Vuitton include
5986-483: The video constituted an "attack" on Louis Vuitton's brands and its luxury image. In another legal warning dated back to September 2012, Louis Vuitton had filed complaints against two small retail shops in Hong Kong for allegedly violating its intellectual property rights in relation to the "S-Lock" design for Louis Vuitton's handbags. According to the Hong Kong-based Apple Daily newspaper,
6068-706: The vineyards in the Borderie subregion for his eaux-de-vie , and Tronçais oak for its casks, a combination that resulted in an exceptionally smooth cognac. After the founder's death in 1753, Jean Martell's widow and then his two sons and grandson continued this tradition. They also developed an export business, and by 1814 Martell was the most consumed brandy in England. In 1831, Martell created its first V.S.O.P. cognac. The use of English-language designations like "very superior old pale" and "extra old" reflected aged cognac's status as primarily an export product. In 1795
6150-424: The world's second-largest cognac market. In 1947, Hennessy's business relationship with Martell also came to a close, after the death of Maurice Firino-Martell. Hennessy has also become a key part of major luxury conglomerates . In 1971 Kilian Hennessy spearheaded the company's merger with Moët et Chandon , to create Moët Hennessy which eventually went public and thrived financially. Moët Hennessy then announced
6232-498: Was US$ 25.9 billion. In 2013, the valuation of the brand was US$ 28.4 billion with revenue of US$ 9.4 billion. The company operates in 50 countries with more than 460 stores worldwide. Louis Vuitton has faced some episodes of criticism : continuous targeting due to its failures in ceasing forced labour , alleged mistreatment of its models in 2017, and a series of strong polemics in Barcelona , Catalonia (due to sponsoring
6314-912: Was discontinued in June 2003. Within 2003, the stores in Moscow, Russia, and in New Delhi, India were opened, the Utah and Suhali leather lines were released, and the 20th anniversary of the LV Cup was held. In 2004, Louis Vuitton celebrated its 150th anniversary. The brand also inaugurated stores in New York City (on Fifth Avenue ), São Paulo , Mexico City , Cancun and Johannesburg . It also opened its first global store in Shanghai. By 2005, Louis Vuitton reopened its Champs-Élysées store in Paris designed by
6396-630: Was founded by Irish Jacobite military officer Richard Hennessy in 1765, who had served in the army of Louis XV . The Hennessy family's seat was Killavullen near Mallow, and was closely related in County Cork to the Nagle, Burke and Roche families. He retired to the Cognac region, and began distilling and exporting brandies, first to Britain and his native Ireland, closely followed by the United States. In 1813 Richard Hennessy's son James Hennessy gave
6478-574: Was in the first place in the BrandZ's top 10 most valuable luxury brands in 2019, with a worth of $ 47.2 billion. On 15 January 2020, the company acquired the Sewelô diamond, which is the third-largest rough diamond ever found in history, from Lucara Diamond who mined it from their mine in Botswana. In March 2022, LVMH announced closure of its 120+ stores in Russia, "given the current circumstances in
6560-556: Was introduced. 1987 saw the creation of LVMH . Moët et Chandon and Hennessy , leading manufacturers of champagne and cognac , merged respectively with Louis Vuitton to form the luxury goods conglomerate. Profits for 1988 were reported to have been up by 49% more than in 1987. By 1989, Louis Vuitton came to operate 130 stores worldwide. Entering the 1990s, Yves Carcelle was named president of LV, and in 1992, Louis Vuitton entered mainland China by opening its first store in Beijing at
6642-437: Was the favourite drink of Kim Jong-il , former Supreme Leader of North Korea . Hennessy once reported that Kim spent over $ 700,000 a year on Paradis cognac. Martell (cognac) Martell is a cognac house founded in 1715 by Jean Martell . It is the oldest of the "big four" cognac houses (the others are Hennessy , Rémy Martin and Courvoisier ), who together produce most of the world's cognac. Formerly owned by
6724-486: Was then the world's 19th most valuable brand, and was estimated to be worth over US$ 19 billion. For six consecutive years, Louis Vuitton was number one of the 10 most powerful brands list published by the Millward Brown Optimor's 2011 BrandZ study with value of $ 24.3 billion. It was more than double the value of the second ranking brand. Louis Vuitton is one of the most counterfeited brands in
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