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140-660: Barts and The London School of Medicine and Dentistry , commonly known as Barts or BL , is a medical and dental school in London , England. The school is part of Queen Mary University of London , a constituent college of the federal University of London , and the United Hospitals . It was formed in 1995 by the merger of the London Hospital Medical College (the first school to be granted an official charter for medical teaching in 1785) and

280-439: A target audience . Marketers tend to treat brands as more than the difference between the actual cost of a product and its selling price; rather brands represent the sum of all valuable qualities of a product to the consumer and are often treated as the total investment in brand building activities including marketing communications. Consumers may look on branding as an aspect of products or services, as it often serves to denote

420-469: A titulus pictus . The inscription typically specified information such as place of origin, destination, type of product and occasionally quality claims or the name of the manufacturer. Roman marks or inscriptions were applied to a very wide variety of goods, including, pots, ceramics, amphorae (storage/shipping containers) and on factory-produced oil-lamps. Carbonized loaves of bread , found at Herculaneum , indicate that some bakers stamped their bread with

560-559: A Fellowship by the independent Colleges of Medicine of South Africa (CMSA), following British tradition, or as a Magisterial degree by the university (usually the M Med, Master of Medicine , degree). The Medical schools and the CMSA also offer Higher Diplomas in many fields. Research degrees are the MMed and PhD or MD , depending on the university. Medical students from all over the world come to South Africa to gain practical experience in

700-457: A GP or a medical or surgical specialist. Medical education is normally a five-year Bachelor degree , including a one-year internship (or clinical rotation, during which students are actively involved in patient care) before the final degree is awarded. Although some medical schools run three-year programs, hospitals tend to recruit physicians who have graduated from five-year programs. Students who graduate from medical school must work 1–3 years in

840-636: A brand may recognize that advertising touchpoints are most effective during the pre-purchase experience stage therefore they may target their advertisements to new customers rather than to existing customers. Overall, a brand has the ability to strengthen brand equity by using IMC branding communications through touchpoints. Brand communication is important in ensuring brand success in the business world and refers to how businesses transmit their brand messages, characteristics and attributes to their consumers . One method of brand communication that companies can exploit involves electronic word-of-mouth (eWOM). eWOM

980-400: A brand may showcase its primary attribute as environmental friendliness. However, a brand's attributes alone are not enough to persuade a customer into purchasing the product. These attributes must be communicated through benefits , which are more emotional translations. If a brand's attribute is being environmentally friendly, customers will receive the benefit of feeling that they are helping

1120-403: A brand name is a "memory heuristic": a convenient way to remember preferred product choices. A brand name is not to be confused with a trademark which refers to the brand name or part of a brand that is legally protected. For example, Coca-Cola not only protects the brand name, Coca-Cola , but also protects the distinctive Spencerian script and the contoured shape of the bottle. Brand identity

1260-463: A brand with consumers. For example, a jingle or background music can have a positive effect on brand recognition, purchasing behaviour and brand recall. Therefore, when looking to communicate a brand with chosen consumers, companies should investigate a channel of communication that is most suitable for their short-term and long-term aims and should choose a method of communication that is most likely to reach their target consumers. The match-up between

1400-478: A brand, the more they trusted the brand. This suggests that a company could look to employ a social-media campaign to gain consumer trust and loyalty as well as in the pursuit of communicating brand messages. McKee (2014) also looked into brand communication and states that when communicating a brand, a company should look to simplify its message as this will lead to more value being portrayed as well as an increased chance of target consumers recalling and recognizing

1540-518: A broad range of goods. In 1266, makers' marks on bread became compulsory in England. The Italians used brands in the form of watermarks on paper in the 13th century. Blind stamps , hallmarks , and silver-makers' marks —all types of brand—became widely used across Europe during this period. Hallmarks, although known from the 4th-century, especially in Byzantium, only came into general use during

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1680-412: A category is differentiated from its competing brands, and thus the brand helps customers & potential customers understand which brand satisfies their needs. Thus, the brand offers the customer a short-cut to understanding the different product or service offerings that make up a particular category. Brand awareness is a key step in the customer's purchase decision process, since some kind of awareness

1820-417: A certain attractive quality or characteristic (see also brand promise). From the perspective of brand owners, branded products or services can command higher prices. Where two products resemble each other, but one of the products has no associated branding (such as a generic , store-branded product), potential purchasers may often select the more expensive branded product on the basis of the perceived quality of

1960-504: A complete eradication of the tradition and heritage of Barts and The London. In 2022, students and alumni reacted with even more anger when University leadership attempted to drop the 'Barts and The London' name entirely and rebrand the School to 'Queen Mary University of London Faculty of Medicine and Dentistry'; QMUL responded by claiming that the change was necessary to ensure 'no possible confusion' in its own brand identity . The school

2100-1021: A corporation hopes to accomplish, and to explain why customers should choose one brand over its competitors. Brand personality refers to "the set of human personality traits that are both applicable to and relevant for brands." Marketers and consumer researchers often argue that brands can be imbued with human-like characteristics which resonate with potential consumers. Such personality traits can assist marketers to create unique, brands that are differentiated from rival brands. Aaker conceptualized brand personality as consisting of five broad dimensions, namely: sincerity (down-to-earth, honest, wholesome, and cheerful), excitement (daring, spirited, imaginative, and up to date), competence (reliable, intelligent, and successful), sophistication (glamorous, upper class, charming), and ruggedness (outdoorsy and tough). Subsequent research studies have suggested that Aaker's dimensions of brand personality are relatively stable across different industries, market segments and over time. Much of

2240-472: A different stage in a customer's cognitive ability to address the brand in a given circumstance. Marketers typically identify two distinct types of brand awareness; namely brand recall (also known as unaided recall or occasionally spontaneous recall ) and brand recognition (also known as aided brand recall ). These types of awareness operate in entirely different ways with important implications for marketing strategy and advertising. Brand recognition

2380-767: A distinct structure and culture from that of QMSU, with its own clubs and societies for most sports and activities, competing in the National Association of Medics' Sports and United Hospitals Competitions against other schools and universities. The BLSA also exists at the Malta Campus of the Medical School, based in Gozo, to provide students' union services to the students studying there. Medical school Medical schools can also carry out medical research and operate teaching hospitals . Around

2520-548: A faculty of a university. Medical school is usually 5–6 years, and by the end of the 5–6 years, the students acquire a bachelor's degree in Medicine and Surgery. Post graduating there is a mandatory one-year full-time internship at one of the universities or Government Teaching hospitals in the four major Specialty in 3 months rotation, then a license is issued after a written exam conducted by the Sudan medical council (SMC). During

2660-507: A further year of community service in order to register with the Health Professions Council and practice as a doctor in the country. Specialisation is usually a five- to seven-year training process (depending on the specialty) requiring registering as a medical registrar attached to an academic clinical department in a large teaching hospital with appropriate examinations. The specialist qualification may be conferred as

2800-462: A given category, when prompted with a brand name, a larger number of consumers are typically able to recognize it. Brand recognition is most successful when people can elicit recognition without being explicitly exposed to the company's name, but rather through visual signifiers like logos, slogans, and colors. For example, Disney successfully branded its particular script font (originally created for Walt Disney's "signature" logo ), which it used in

2940-493: A high level of brand equity. Brand owners manage their brands carefully to create shareholder value . Brand valuation is a management technique that ascribes a monetary value to a brand. The word brand , originally meaning a burning piece of wood, comes from a Middle English brand , meaning "torch", from an Old English brand . It became to also mean the mark from burning with a branding iron. Branding and labeling have an ancient history. Branding probably began with

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3080-579: A large sized hospital. Medical education lasts for 5 years after which the student graduates with an undergraduate (MD) degree. This is followed by a mandatory 12-month full-time internship at an approved hospital after which one applies for registration with the Medical Council of Tanzania (MCT) if they intend to practice medicine in the country. The first two years of medical school cover the Bio medical sciences or simply basic (pre-clinical) sciences while

3220-507: A low-involvement purchasing decision. Brand recognition is often the mode of brand awareness that operates in retail shopping environments. When presented with a product at the point-of-sale, or after viewing its visual packaging, consumers are able to recognize the brand and may be able to associate it with attributes or meanings acquired through exposure to promotion or word-of-mouth referrals. In contrast to brand recall, where few consumers are able to spontaneously recall brand names within

3360-470: A medical degree, a physician typically may not legally practice medicine until licensed by the local government authority. Licensing may also require passing a test, undergoing a criminal background check, checking references, paying a fee, and undergoing several years of postgraduate training . Medical schools are regulated by each country and appear in the World Directory of Medical Schools which

3500-637: A medical faculty. The CUHK Faculty of Medicine offers the Dynamic Year 2 (DY2) option, which allows high-achieving students who have acquired a certain minimum level in relevant academic qualifications to be admitted directly to Year 2. Prior to the introduction of the HKDSE in 2012, both medical programmes had a duration of five years for students taking the Hong Kong Advanced Level Examination (HKALE) . Admission to

3640-468: A medical program is highly competitive as the number of intakes each year is limited. As of 2024, the first year intake of each program is 295 (590 in total). Hence, candidates need to attain an excellent examination result and good performance in interviews. The schools put a great emphasis on students' languages (both Chinese and English) and communication skills as they need to communicate with other healthcare professionals and patients or their families in

3780-542: A purpose-built lecture theatre at the hospital was not built until 1791, and it was not until that 1822 the governors formally approved the provision of medical education within the hospital. Later a residential college was established, which moved to premises at Charterhouse Square in the 1930s. The medical college was formally established in 1843, and was incorporated as the Medical College of St Bartholomew's Hospital on 26 July 1921. Both colleges were admitted to

3920-399: A receiver, it runs the risk of the receiver incorrectly interpreting the message. Therefore, a brand should use appropriate communication channels to positively "…affect how the psychological and physical aspects of a brand are perceived". In order for brands to effectively communicate to customers, marketers must "…consider all touch point |s, or sources of contact, that a customer has with

4060-889: A satellite campus, commencing 2017, on the island of Gozo in Malta . As of 2018, the school had 2,235 undergraduate and 1,175 postgraduate students, for a total of 3,410 students. The medical college at the London Hospital , now the Royal London Hospital, opened in 1785. It was England's first purpose-built medical school, pioneering a new kind of medical education, with an emphasis on theoretical and clinical teaching. The teaching premises were expanded in 1854, when buildings in Turner Street were built and opened, which are still in use today. For many years it functioned as an unincorporated general medical school of

4200-575: A student having completed an appropriate undergraduate degree with basic sciences can enter into a four-year postgraduate program. South African medical schools award the MB ChB degree, except the University of the Witwatersrand, which styles its degree MB BCh . Some universities allow students to earn an intercalated degree, completing a BSc (Medical) with an additional year of study after

4340-682: A three-year master's degree. Acceptance into Medical School is based on the Fiji Year 13 Certificate Examination used for all universities. In all over Fiji, the Bachelor of Medicine and Bachelor of Surgery (MBBS) Degree courses have been always taught in English medium. In Hong Kong , medical programmes are bachelor's degrees with a usual duration of six years, leading to the degrees of Bachelor of Medicine and Bachelor of Surgery . Students are eligible upon graduating secondary school, and sitting

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4480-414: A trademark from the late 1870s, with great success. Pears' soap , Campbell's soup , Coca-Cola , Juicy Fruit chewing gum and Aunt Jemima pancake mix were also among the first products to be "branded" in an effort to increase the consumer's familiarity with the product's merits. Other brands which date from that era, such as Ben's Original rice and Kellogg's breakfast cereal, furnish illustrations of

4620-407: A trademark in the form of a 'White Rabbit", which signified good luck and was particularly relevant to women, who were the primary purchasers. Details in the image show a white rabbit crushing herbs, and text includes advice to shoppers to look for the stone white rabbit in front of the maker's shop. In ancient Rome , a commercial brand or inscription applied to objects offered for sale was known as

4760-647: A university-affiliated hospital, after which the student is eligible to take the National Medical Licensing Examination (NMLE) for physician certification, which is conducted by the National Medical Examination Center (NMEC). Candidates who pass are certified as physicians by the Ministry of Health. Clinical specialization usually involves a two-or three-year Master degree . Acceptance is based on

4900-484: A university. Medical education lasts for 6 years after which the student graduates with an undergraduate ( MBChB ) degree. This is followed by a mandatory 12-month full-time internship at an approved hospital after which one applies for registration with the Kenya Medical Practitioners and Dentists Board if they intend to practice medicine in the country. The first two years of medical school cover

5040-509: A visual or verbal cue. For example, when looking to satisfy a category need such as a toilet paper, the customer would firstly be presented with multiple brands to choose from. Once the customer is visually or verbally faced with a brand, they may remember being introduced to it before. When given a cue, consumers able to retrieve the memory node associated with the brand exhibit brand recognition. Often, this form of brand awareness assists customers in choosing one brand over another when faced with

5180-402: Is Postgraduate training such as the degree of Master of Medicine ( MMed ) which is a three-year programme, available at Makerere University School of Medicine in several disciplines. Makerere University School of Public Health , offers the degree of Master of Public Health (MPH) following a 22-month period of study, which includes field work. In Zimbabwe , there are three medical schools

5320-413: Is a brand's personality . Quite literally, one can easily describe a successful brand identity as if it were a person. This form of brand identity has proven to be the most advantageous in maintaining long-lasting relationships with consumers, as it gives them a sense of personal interaction with the brand Collectively, all four forms of brand identification help to deliver a powerful meaning behind what

5460-420: Is a collection of individual components, such as a name, a design, a set of images, a slogan, a vision, writing style, a particular font or a symbol etc. which sets the brand aside from others. For a company to exude a strong sense of brand identity, it must have an in-depth understanding of its target market, competitors and the surrounding business environment. Brand identity includes both the core identity and

5600-516: Is a five-year course, which results in the award of an MBBS degree. Students also have the option of extending their studies by a further year in order to study for an intercalated BSc in a range of related subjects. This is usually done after the 2nd, 3rd or 4th year. Students who already have a science or health-related degree and who wish to study Medicine can also choose to apply to the Graduate Entry Programme (GEP). This

5740-574: Is a four-year course, with the first two years of the standard undergraduate course being condensed into one. The remaining years of the course are identical to the undergraduate course. Several of the constituent institutes also offer undergraduate and postgraduate programmes such as Neuroscience by the Blizard Institute and Pharmacology by the William Harvey Research Institute. These programmes will result in

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5880-403: Is a fundamental asset to a brand's equity , the worth of a brand's identity would become obsolete without ongoing brand communication. Integrated marketing communications (IMC) relates to how a brand transmits a clear consistent message to its stakeholders . Five key components comprise IMC: The effectiveness of a brand's communication is determined by how accurately the customer perceives

6020-469: Is a precondition to purchasing. That is, customers will not consider a brand if they are not aware of it. Brand awareness is a key component in understanding the effectiveness both of a brand's identity and of its communication methods. Successful brands are those that consistently generate a high level of brand awareness, as this can be the pivotal factor in securing customer transactions. Various forms of brand awareness can be identified. Each form reflects

6160-410: Is a relatively new approach [Phelps et al., 2004] identified to communicate with consumers. One popular method of eWOM involves social networking sites (SNSs) such as Twitter . A study found that consumers classed their relationship with a brand as closer if that brand was active on a specific social media site (Twitter). Research further found that the more consumers "retweeted" and communicated with

6300-582: Is based on the student's performance in the high school exit examination ( Kenya Certificate of Secondary Education - KCSE). Students who took the AS Level or the SAT can also apply but there is a very strict quota limiting the number of students that get accepted into public universities. This quota does not apply to private universities. There are several medical schools in Nigeria . Entrance into these schools

6440-652: Is highly competitive. Candidates graduating from high school must attain high scores on the West African Examination Council's (WAEC) Senior School Certificate Exam (SSCE/GCE) and high scores in five subjects (Physics, Mathematics, English, Chemistry, and Biology) in the University Matriculation Examination (UME). Students undergo rigorous training for 6 years and culminate with a Bachelor of Medicine and Bachelor of Surgery (MBBS/MBChB). The undergraduate program

6580-560: Is normally a six-year Bachelor of Medicine and Bachelor of Surgery degree, including a one-year of trainee internship (or clinical rotation, during which students are actively involved in patient care) before the final degree is awarded. Students who graduate from medical school must complete an year of graduate training in a government hospital, after which they are eligible to practice medicine. There are two accredited medical schools in Fiji: Clinical specialization usually involves

6720-472: Is offering Medical degrees. For undergrads, these are University of Zimbabwe - College of Health Sciences {MBChB}, National University of Science and Technology (NUST) Medical school {MBBS} and Midlands State University (MSU) {MBChB}. Only UZ is offering postgrad degrees in the Medical faculty. Training lasts 5 + 1 ⁄ 2 years. The curriculum is as follows: Internships are two years in duration, with

6860-421: Is often little to differentiate between several types of products in the 21st century, hence branding is among a few remaining forms of product differentiation . Brand equity is the measurable totality of a brand's worth and is validated by observing the effectiveness of these branding components. When a customer is familiar with a brand or favors it incomparably over its competitors, a corporation has reached

7000-442: Is one of the initial phases of brand awareness and validates whether or not a customer remembers being pre-exposed to the brand. Brand recognition (also known as aided brand recall ) refers to consumers' ability to correctly differentiate a brand when they come into contact with it. This does not necessarily require consumers to identify or recall the brand name. When customers experience brand recognition, they are triggered by either

7140-423: Is possible for those who wish to continue to master's degrees in other fields relating to medical sciences such as Public Health, Epidemiology, Biomedical Science, Nutrition. Medical graduates, who wish to be fully qualified as physicians or specialists must meet these conditions: All Medical graduates must complete a thesis defense and pass the national exit exam ( ប្រឡងចេញថ្នាក់ជាតិក្នុងវិស័យសុខាភិបាល ) to become

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7280-472: Is six years and one year of work experience in government hospitals. After medical school, graduates are mandated to spend one year of housemanship (internship) and one year of community service before they are eligible to be fully licensed by the Medical and Dental Council. Candidates are required to score at least 280 in the UME. Though this score may vary due to different performances per year and it also depends on

7420-519: Is split over a total of five campuses, with the main ones based around the location of the former medical colleges and their respective hospitals. Most medical teaching takes place at the Whitechapel campus, adjacent to The Royal London Hospital. The Blizard Building , a purpose-built building housing research facilities and a lecture theatre, was completed at the Whitechapel site in 2005, and

7560-406: Is stronger than brand recognition, as the brand must be firmly cemented in the consumer's memory to enable unassisted remembrance. This gives the company huge advantage over its competitors because the customer is already willing to buy or at least know the company offering available in the market. Thus, brand recall is a confirmation that previous branding touchpoints have successfully fermented in

7700-564: Is the herbal paste known as chyawanprash , consumed for its purported health benefits and attributed to a revered rishi (or seer) named Chyawan. One well-documented early example of a highly developed brand is that of White Rabbit sewing needles, dating from China's Song dynasty (960 to 1127 CE). A copper printing plate used to print posters contained a message which roughly translates as: "Jinan Liu's Fine Needle Shop: We buy high-quality steel rods and make fine-quality needles, to be ready for use at home in no time." The plate also includes

7840-627: Is the original site of the London Hospital Clubs' Union, and the BLSA will move into the Garrod Building, the original site of teaching at the London Hospital Medical College . The BLSA is led by a sabbatical student president, with a board of part-time student officers who operationally run the association, and provide activities for students at Barts and The London School of Medicine and Dentistry. The Students' Association has

7980-501: Is the students' union for the medical and dental school, a largely independent arm of Queen Mary Students' Union (QMSU) formed when the student unions of St Bartholomew's Hospital Medical School and the London Hospital Clubs Union merged with QMSU at the time their parent bodies merged in 1995. The BLSA Building, where the students' association is based, is set to be demolished at the end of 2024. This building

8120-546: Is where most lectures take place. Most dental teaching takes place at the Royal London Dental Hospital, which opened in 2014, adjacent to the main hospital site. Teaching, in particular clinical skills teaching, also takes place at the West Smithfield campus, adjacent to St Bartholomew's Hospital, and the nearby Charterhouse Square campus. The Charterhouse Square campus is also the home of

8260-749: The International Baccalaureate Diploma , Irish Leaving Certificate , Scottish Highers , Cambridge Pre-U and the European Baccalaureate as entry qualifications. Both the medical and dental degrees are open to graduate students, with a minimum of a 2:1 required. Applicants must sit the UK Clinical Aptitude Test which is used alongside the UCAS application to determine selection for interview. The school also accepts medical students only from

8400-784: The Qin dynasty (221-206 BCE); large numbers of seals survive from the Harappan civilization of the Indus Valley (3,300–1,300 BCE) where the local community depended heavily on trade; cylinder seals came into use in Ur in Mesopotamia in around 3,000 BCE, and facilitated the labelling of goods and property; and the use of maker's marks on pottery was commonplace in both ancient Greece and Rome. Identity marks, such as stamps on ceramics, were also used in ancient Egypt. Diana Twede has argued that

8540-611: The University of London in 1900, and a close association between the two was developed following the Royal Commission on Medical Education in 1968, with new links with the then Queen Mary College being established at the same time. In 1989 the pre-clinical teaching at the two colleges was merged and sited in the Basic Medical Sciences Building at Queen Mary (where it stayed until 2005, when it

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8680-481: The "consumer packaging functions of protection, utility and communication have been necessary whenever packages were the object of transactions". She has shown that amphorae used in Mediterranean trade between 1,500 and 500 BCE exhibited a wide variety of shapes and markings, which consumers used to glean information about the type of goods and the quality. The systematic use of stamped labels dates from around

8820-484: The "cool" factor. This began the modern practice now known as branding , where the consumers buy the brand instead of the product and rely on the brand name instead of a retailer's recommendation. The process of giving a brand "human" characteristics represented, at least in part, a response to consumer concerns about mass-produced goods. The Quaker Oats Company began using the image of the Quaker Man in place of

8960-400: The "…potential to add positive – or suppress negative – associations to the brand's equity" Thus, a brand's IMC should cohesively deliver positive messages through appropriate touch points associated with its target market. One methodology involves using sensory stimuli touch points to activate customer emotion. For example, if a brand consistently uses a pleasant smell as a primary touchpoint,

9100-518: The 1st century CE. The use of hallmarks , a type of brand, on precious metals dates to around the 4th century CE. A series of five marks occurs on Byzantine silver dating from this period. Some of the earliest use of maker's marks, dating to about 1,300 BCE, have been found in India. The oldest generic brand in continuous use, known in India since the Vedic period ( c.  1100 BCE to 500 BCE),

9240-606: The 6th century BCE. A vase manufactured around 490 BCE bears the inscription " Sophilos painted me", indicating that the object was both fabricated and painted by a single potter. Branding may have been necessary to support the extensive trade in such pots. For example, 3rd-century Gaulish pots bearing the names of well-known potters and the place of manufacture (such as Attianus of Lezoux , Tetturo of Lezoux and Cinnamus of Vichy ) have been found as far away as Essex and Hadrian's Wall in England. English potters based at Colchester and Chichester used stamps on their ceramic wares by

9380-629: The AQF includes the new category of Level 9 Master's (Extended) degrees which permits the use of the term 'Doctor' in the styling of the degree title of relevant professional programs. As a result, various Australian medical schools have replaced their MBBS degrees with the MD to resolve the previous anomalous nomenclature. With the introduction of the Master's level MD, universities have also renamed their previous medical research doctorates. The University of Melbourne

9520-542: The Barts curriculum is the use of problem-based learning , which was first developed at McMaster University Medical School in the 1960s. Barts uses this method as part of an integrated curriculum as opposed to one that is solely or predominately based on problem based learning. Students work in groups with a tutor on a clinical case or problem, and use problem based learning to supplement the knowledge they acquire during their lectures. The standard undergraduate Medicine course

9660-756: The Medical College of St Bartholomew's Hospital (established in 1843, with medical teaching dating back to the founding of the hospital in 1123). The school has multiple sites, having a presence at the site of both of the former colleges at and near their respective hospitals, St Bartholomew's Hospital (in Smithfield in the City of London and nearby in Charterhouse Square ), and the Royal London Hospital in Whitechapel with an additional site at Queen Mary's main ( Mile End ) campus, and

9800-462: The Medical and Dental Council (MDC) of Ghana as House Officers (Interns). Upon completion of the mandatory 2-year housemanship, these medical doctors are permanently registered with the MDC and can practice as medical officers (General Practitioners) anywhere in the country. The housemanship training is done only in hospitals accredited for such purposes by the Medical and Dental Council of Ghana. Following

9940-534: The Medieval period. British silversmiths introduced hallmarks for silver in 1300. Some brands still in existence as of 2018 date from the 17th, 18th, and 19th centuries' period of mass-production. Bass Brewery , the British brewery founded in 1777, became a pioneer in international brand marketing. Many years before 1855, Bass applied a red triangle to casks of its pale ale. In 1876, its red-triangle brand became

10080-501: The Sudanese Medical Council. Postgraduate training is conducted by Sudan medical specialisation board (SMSB) and the degree obtained is medical doctor (MD). The duration of training varies from 4–6 years depend on the scientific Council of the specific speciality. In Tanzania , medical school is a school within a university or can be an independent university dealing with health related courses only affiliated with

10220-502: The United States and Canada, almost all medical degrees are second-entry degrees , and require several years of previous study at the university level. Medical degrees are awarded to medical students after the completion of their degree program, which typically lasts five or more years for the undergraduate model and four years for the graduate model. Many modern medical schools integrate clinical education with basic sciences from

10360-565: The University of Allied Health Sciences in Ho, Volta Region, the private Accra College of Medicine, and Family Health University College(Accra), another private medical school. Basic Medical education lasts 6 years in all medical schools. Entry into these medical schools is highly competitive and it is usually based on successful completion of the Senior High School Examinations. The University of Ghana Medical School and

10500-469: The University of Cape Coast have, however, introduced a graduate entry medical program to admit students with mainly science-related degrees into a 4-year medical school program (four and half years for the University of Cape Coast). Students graduating from any of these medical schools get the MBChB degree and the title "Dr". For the first 3 years, students are awarded BSc in the field of Medical Sciences from

10640-499: The University of Ghana medical school; and Human biology for KNUST and UDS medical schools. The University of Ghana Medical School and KNUST School of Medical Sciences in Kumasi use a traditional medical education model whiles the University for Development Studies School of Medicine and School of Medical science of the University of Cape Coast use the problem-based learning model. Medical graduates are then registered provisionally with

10780-518: The University of London, until it was incorporated as The London Hospital Medical College on 30 March 1949. A dental school also opened at the London Hospital in 1911, acquiring the new dental institute and expanding student numbers during the 1960s. Dental education developed during the 1970s, increasing collaboration between dentists and other professionals. Records of students at St Bartholomew's Hospital date back to at least 1662, although

10920-527: The William Harvey Research Institute, focusing on pharmacology, and houses student residences. Some additional teaching, including anatomy and dissection , takes place at the main QMUL campus in Mile End . Medical students undertake clinical placements in the following hospitals, the majority of which are located in the City of London and East London , with a few in neighbouring Essex : A unique aspect of

11060-476: The atrium, and bearing labels as follows: Scaurus' fish sauce was known by people across the Mediterranean to be of very high quality, and its reputation traveled as far away as modern France. In both Pompeii and nearby Herculaneum, archaeological evidence also points to evidence of branding and labeling in relatively common use across a broad range of goods. Wine jars, for example, were stamped with names, such as "Lassius" and "L. Eumachius"; probably references to

11200-471: The award of a BSc , MSc , or MRes , with undergraduate study options including optional years abroad or in industry. The medical school has scored highly in a number of independent rankings in recent years, placing it in the top 10 of medical schools in the United Kingdom: The dental school has also been ranked highly: The William Harvey Research Institute is also widely considered to be

11340-489: The award of the degree of Bachelor of Medicine and Bachelor of Surgery ( MBChB ) lasts five years, if there are no re-takes. After graduating, a year of internship in a hospital designated for that purpose, under the supervision of a specialist in that discipline is required before an unrestricted license to practice medicine and surgery is granted by the Uganda Medical and Dental Practitioners Council (UMDPC). There

11480-524: The barrels used, effectively using a corporate trademark as a quasi-brand. Factories established following the Industrial Revolution introduced mass-produced goods and needed to sell their products to a wider market—that is, to customers previously familiar only with locally produced goods. It became apparent that a generic package of soap had difficulty competing with familiar, local products. Packaged-goods manufacturers needed to convince

11620-455: The basic medical (preclinical) sciences while the last four years are focused on the clinical sciences and internship. Completion of formal specialty training in Kenya is followed by two years of supervised clinical work before one can apply for recognition as a specialist, in their respective field, by the medical board. There are no medical school entry examinations or interviews and admission

11760-492: The beginning of the curriculum (e.g. ). More traditional curricula are usually divided into preclinical and clinical blocks. In preclinical sciences, students study subjects such as biochemistry, genetics, pharmacology, pathology, anatomy, physiology and medical microbiology, among others. Subsequent clinical rotations usually include internal medicine, general surgery, pediatrics, psychiatry, and obstetrics and gynecology, among others. Although medical schools confer upon graduates

11900-427: The beginnings of brand management. This trend continued to the 1980s, and as of 2018 is quantified by marketers in concepts such as brand value and brand equity . Naomi Klein has described this development as "brand equity mania". In 1988, for example, Philip Morris Companies purchased Kraft Foods Inc. for six times what the company was worth on paper. Business analysts reported that what they really purchased

12040-401: The brand and is termed the consumer's brand experience . The brand is often intended to create an emotional response and recognition, leading to potential loyalty and repeat purchases. The brand experience is a brand's action perceived by a person. The psychological aspect, sometimes referred to as the brand image , is a symbolic construct created within the minds of people, consisting of all

12180-412: The brand has a much higher chance of creating a positive lasting effect on its customers' senses as well as memory. Another way a brand can ensure that it is utilizing the best communication channel is by focusing on touchpoints that suit particular areas associated with customer experience . As suggested Figure 2, certain touch points link with a specific stage in customer-brand-involvement. For example,

12320-413: The brand or on the basis of the reputation of the brand owner. Brand awareness involves a customer's ability to recall and/or recognize brands, logos, and branded advertising. Brands help customers to understand which brands or products belong to which product or service category. Brands assist customers to understand the constellation of benefits offered by individual brands, and how a given brand within

12460-425: The brand". Touch points represent the channel stage in the traditional communication model, where a message travels from the sender to the receiver. Any point where a customer has an interaction with the brand - whether watching a television advertisement, hearing about a brand through word of mouth or even noticing a branded license plate – defines a touchpoint. According to Dahlen et al. (2010), every touchpoint has

12600-400: The brand's intended message through its IMC. Although IMC is a broad strategic concept, the most crucial brand communication elements are pinpointed to how the brand sends a message and what touch points the brand uses to connect with its customers [Chitty 2005]. One can analyze the traditional communication model into several consecutive steps: When a brand communicates a brand identity to

12740-509: The brand, he or she is more likely to try other products offered by the company – such as chocolate-chip cookies, for example. Brand development, often performed by a design team , takes time to produce. A brand name is the part of a brand that can be spoken or written and identifies a product, service or company and sets it apart from other comparable products within a category. A brand name may include words, phrases, signs, symbols, designs, or any combination of these elements. For consumers,

12880-455: The brand. In 2012 Riefler stated that if the company communicating a brand is a global organization or has future global aims, that company should look to employ a method of communication that is globally appealing to their consumers, and subsequently choose a method of communication with will be internationally understood. One way a company can do this involves choosing a product or service's brand name, as this name will need to be suitable for

13020-712: The college standards. There are eleven medical schools in South Africa , each under the auspices of a public university. As the country is a former British colony, most institutions follow the British-based undergraduate method of instruction, admitting students directly from high school into 6 or 5-year programs. Some universities such as the University of the Witwatersrand in Johannesburg have started offering post-graduate medical degrees that run concurrently with their undergraduate programs. In this instance,

13160-501: The consumer through branding. Producers began by attaching simple stone seals to products which, over time, gave way to clay seals bearing impressed images, often associated with the producer's personal identity thus giving the product a personality. Not all historians agree that these markings are comparable with modern brands or labels, with some suggesting that the early pictorial brands or simple thumbprints used in pottery should be termed proto-brands while other historians argue that

13300-654: The country is around 78 times the number of students accepted. Admission is based on the entrance examination, as well as students' individual academic records. The entrance examination has a time limit of one hour. 100 marks are allocated based on objective questions, in which the mark allocation is distributed between a variety of subjects. Biology questions carry 30 marks, Chemistry carries 25, Physics carries 20, English carries 15, and general knowledge carries 10. Additionally, students' previous SSC (Secondary School Certificate) scores carry up to 75 and HSC (Higher Secondary School Certificate) scores carry up to 125 marks towards

13440-437: The country providing the school with a unique teaching opportunity. Consequently, many of the school's research efforts are focused on conditions that are prevalent or endemic to the local area, for example, diabetes , hypertension , heart disease , tuberculosis and other chronic lung diseases , HIV, oral disease, and cancer. The school has six research institutes: Barts and The London Students' Association ( BLSA )

13580-517: The country's many teaching hospitals and rural clinics. The language of instruction is English but a few indigenous languages are studied briefly. The University of the Free State has a parallel medium policy, meaning all English classes are also presented in Afrikaans, therefore students who choose to study in Afrikaans, do so separately from the English class. In Sudan , a medical school is

13720-468: The course is four years (plus 12 weeks for project submission). The course covers a variety of topics, including behavioural science, radiological ethics, imaging physics and general procedure. After six years of general medical education (a foundation year + 5 years), all students will graduate with a Bachelor of Medical Sciences (BMedSc) ( បរិញ្ញាប័ត្រ វិទ្យាសាស្រ្តវេជ្ជសាស្ត្រ ). This degree does not allow graduates to work independently as Physician, but it

13860-516: The environment by associating with the brand. Aside from attributes and benefits, a brand's identity may also involve branding to focus on representing its core set of values . If a company is seen to symbolize specific values, it will, in turn, attract customers who also believe in these values. For example, Nike's brand represents the value of a " just do it " attitude. Thus, this form of brand identification attracts customers who also share this same value. Even more extensive than its perceived values

14000-414: The extended identity. The core identity reflects consistent long-term associations with the brand; whereas the extended identity involves the intricate details of the brand that help generate a constant motif. According to Kotler et al. (2009), a brand's identity may deliver four levels of meaning: A brand's attributes are a set of labels with which the corporation wishes to be associated. For example,

14140-807: The first 3–4 years the curriculum is completed, and throughout the next 2 years it is repeated with clinical training. Students with high grades in high school are accepted for free in Government Universities. Private faculty accept low grades than governmental faculty but their grades still high. Students who take foreign examinations other than the Sudanese High School Examination are also accepted in Universities, students taking IGCSE/SATs and other Arabian countries. All medical students who want to be enrolled in an internship program should undergo registration under

14280-426: The first registered trademark issued by the British government. Guinness World Records recognizes Tate & Lyle (of Lyle's Golden Syrup ) as Britain's, and the world's, oldest branding and packaging, with its green-and-gold packaging having remained almost unchanged since 1885. Twinings tea has used the same logo – capitalized font beneath a lion crest – since 1787, making it

14420-481: The first year spent in medicine and surgery and the second year doing pediatrics, anesthesia/psychiatry and obstetrics and gynecology. Thereafter one can apply for MMED at the university which last 4–5 years depending on specialty. Currently no subspecialist education is available. Historically, Australian medical schools have followed the British tradition by conferring the degrees of Bachelor of Medicine and Bachelor of Surgery (MBBS) to its graduates whilst reserving

14560-541: The foremost centre for pharmacological research in Europe, and among the top in the world. Admission to both the medical and dental schools is highly competitive. Over 2,500 applications to study medicine are received by the school each year. Of these, 800 candidates are interviewed and approximately 440 offers are made. For dentistry, over 700 applications are received, of which 250 candidates are interviewed and approximately 150 offers are made. The school accepts A-levels ,

14700-560: The form of Diplomas or Degrees (MS or MD), MPhil and FCPS (Fellowship of the College of Physicians and Surgeons). The University of Dhaka launched a new BSc in "Radiology and Imaging Technology," offering 30 students the opportunity to contribute towards their entrance exam grade. For students who have passed the HSC, this course contributes towards 25% of the mark. The course contributes up to 75% for Diploma-holding students. The duration of

14840-642: The fourth century BCE. In largely pre-literate society, the shape of the amphora and its pictorial markings conveyed information about the contents, region of origin and even the identity of the producer, which were understood to convey information about product quality. David Wengrow has argued that branding became necessary following the urban revolution in ancient Mesopotamia in the 4th century BCE, when large-scale economies started mass-producing commodities such as alcoholic drinks, cosmetics and textiles. These ancient societies imposed strict forms of quality-control over commodities, and also needed to convey value to

14980-526: The future. Brand identity A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business , marketing , and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders . Brand names are sometimes distinguished from generic or store brands . The practice of branding—in

15120-436: The information and expectations associated with a product, with a service, or with the companies providing them. Marketers or product managers that responsible for branding, seek to develop or align the expectations behind the brand experience, creating the impression that a brand associated with a product or service has certain qualities or characteristics, which make it special or unique. A brand can, therefore, become one of

15260-490: The island of Gozo , with a purpose-built medical school and anatomy centre to be built on the Gozo General Hospital campus. The first students were admitted in 2017, and the buildings were due to be completed in 2019. In recent years, Queen Mary University of London has attempted to remove aspects of the 'Barts and The London' name and identity from the School of Medicine and Dentistry. In 2019, QMUL changed

15400-558: The last three years are focused on the clinical sciences. There are no medical school entry examinations or interviews and admission is based on students' performance in the high school exit examination (Advanced Certificate of Secondary Education Examination - ACSEE). Alternatively are student who took diploma in clinical medicine with an average of G.P.A 3.5 distinction who have very few seats. As of April 2017 , there are nine accredited medical schools in Uganda . Training leading to

15540-430: The literature on branding suggests that consumers prefer brands with personalities that are congruent with their own. Consumers may distinguish the psychological aspect (brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand) of a brand from the experiential aspect. The experiential aspect consists of the sum of all points of contact with

15680-602: The local Hong Kong Diploma of Secondary Education Examination (HKDSE) ( JUPAS candidates) or other international examinations such as the International Baccalaureate and GCE A-Level (non-JUPAS candidates). There are two medical schools in Hong Kong: Both medical faculties are also the sole two institutes offering pharmacy programmes. Meanwhile, other healthcare programmes (like nursing ) can also be found in universities which do not host

15820-419: The logo for go.com . Unlike brand recognition, brand recall (also known as unaided brand recall or spontaneous brand recall ) is the ability of the customer retrieving the brand correctly from memory. Rather than being given a choice of multiple brands to satisfy a need, consumers are faced with a need first, and then must recall a brand from their memory to satisfy that need. This level of brand awareness

15960-578: The logo of Barts and The London School of Medicine and Dentistry, to much resistance from staff and students of the medical and dental school. A petition was sent to the principal of the university, Colin Bailey . This has become an ongoing issue, with Barts and The London Students' Association condemning the way the BL identity and community had been treated. Current students at Barts and The London, as well as alumni, are concerned that this line of change will lead to

16100-473: The market that the public could place just as much trust in the non-local product. Gradually, manufacturers began using personal identifiers to differentiate their goods from generic products on the market. Marketers generally began to realize that brands, to which personalities were attached, outsold rival brands. By the 1880s, large manufacturers had learned to imbue their brands' identity with personality traits such as youthfulness, fun, sex appeal, luxury or

16240-540: The marketplace that it aims to enter. It is important that if a company wishes to develop a global market, the company name will also need to be suitable in different cultures and not cause offense or be misunderstood. When communicating a brand, a company needs to be aware that they must not just visually communicate their brand message and should take advantage of portraying their message through multi-sensory information. One article suggests that other senses, apart from vision, need to be targeted when trying to communicate

16380-400: The minds of its consumers. Marketing-mix modeling can help marketing leaders optimize how they spend marketing budgets to maximize the impact on brand awareness or on sales. Managing brands for value creation will often involve applying marketing-mix modeling techniques in conjunction with brand valuation . Brands typically comprise various elements, such as: Although brand identity

16520-569: The modern era, the concept of branding has expanded to include deployment by a manager of the marketing and communication techniques and tools that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers . The key components that form a brand's toolbox include a brand's identity, personality, product design , brand communication (such as by logos and trademarks ), brand awareness , brand loyalty , and various branding ( brand management ) strategies. Many companies believe that there

16660-433: The most enduring campaigns of the 20th-century. Brand advertisers began to imbue goods and services with a personality, based on the insight that consumers searched for brands with personalities that matched their own. Effective branding, attached to strong brand values, can result in higher sales of not only one product, but of other products associated with that brand. If a customer loves Pillsbury biscuits and trusts

16800-579: The most valuable elements in an advertising theme, as it demonstrates what the brand owner is able to offer in the marketplace . This means that building a strong brand helps to distinguish a product from similar ones and differentiate it from competitors. The art of creating and maintaining a brand is called brand management . The orientation of an entire organization towards its brand is called brand orientation . Brand orientation develops in response to market intelligence . Careful brand management seeks to make products or services relevant and meaningful to

16940-564: The name of the producer. The use of identity marks on products declined following the fall of the Roman Empire . In the European Middle Ages , heraldry developed a language of visual symbolism which would feed into the evolution of branding, and with the rise of the merchant guilds the use of marks resurfaced and was applied to specific types of goods. By the 13th century, the use of maker's marks had become evident on

17080-555: The national entrance examination used for all universities. In all over China, the Bachelor of Medicine and Bachelor of Surgery (MBBS) Degree courses have been always taught in Chinese medium. There are a few colleges that teach in English and accept foreign medical students. Some of those universities have increased their course duration to 6 years. The degree conferred is known as Bachelor of Clinical Medicine (BCM). Medical education

17220-421: The original literal sense of marking by burning—is thought to have begun with the ancient Egyptians , who are known to have engaged in livestock branding and branded slaves as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron . If a person stole any of the cattle, anyone else who saw

17360-541: The overall examination result. English students prepare themselves for the admission exam ahead of time. This is because as the GCSE and A-Level exams do not cover parts of the Bangladesh syllabus. The undergraduate program consists of five years study, followed by a one-year internship. The degrees granted are Bachelor of Medicine and Bachelor of Surgery ( MBBS ). Further postgraduate qualifications may be obtained in

17500-696: The permanent registration with the Medical and Dental Council, doctors can specialize in any of the various fields that is organized by either the West African College of Physicians and Surgeons or the Ghana College of Physician and Surgeons. Medical officers are also sometimes hired by the Ghana Health Service to work in the District/Rural areas as Primary Care Physicians. In Kenya, medical schools are faculties of

17640-657: The practice of branding livestock to deter theft. Images of the branding of cattle occur in ancient Egyptian tombs dating to around 2,700 BCE. Over time, purchasers realized that the brand provided information about origin as well as about ownership, and could serve as a guide to quality. Branding was adapted by farmers, potters, and traders for use on other types of goods such as pottery and ceramics. Forms of branding or proto-branding emerged spontaneously and independently throughout Africa, Asia and Europe at different times, depending on local conditions. Seals , which acted as quasi-brands, have been found on early Chinese products of

17780-473: The presence of these simple markings does not imply that mature brand management practices operated. Scholarly studies have found evidence of branding, packaging, and labeling in antiquity. Archaeological evidence of potters' stamps has been found across the breadth of the Roman Empire and in ancient Greece . Stamps were used on bricks, pottery, and storage containers as well as on fine ceramics. Pottery marking had become commonplace in ancient Greece by

17920-518: The producer's name. Roman glassmakers branded their works, with the name of Ennion appearing most prominently. One merchant that made good use of the titulus pictus was Umbricius Scaurus, a manufacturer of fish sauce (also known as garum ) in Pompeii, c.  35 CE . Mosaic patterns in the atrium of his house feature images of amphorae bearing his personal brand and quality claims. The mosaic depicts four different amphora, one at each corner of

18060-412: The second or third year of the MBChB. The University of Cape Town, in particular, has spearheaded a recent effort to increase the level of medical research training and exposure of medical students through an Intercalated Honours Programme, with the option to extend this to a PhD. Following successful completion of study, all South African medical graduates must complete a two-year internship as well as

18200-550: The symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a product or company, so that "brand" now suggests the values and promises that a consumer may perceive and buy into. Over time, the practice of branding objects extended to a broader range of packaging and goods offered for sale including oil , wine , cosmetics , and fish sauce and, in the 21st century, extends even further into services (such as legal , financial and medical ), political parties and people 's stage names. In

18340-459: The title of Doctor of Medicine (MD) for their research training degree, analogous to the PhD , or for their honorary doctorates . Although the majority of Australian MBBS degrees have been graduate programs since the 1990s, under the previous Australian Qualifications Framework (AQF) they remained categorised as Level 7 Bachelor degrees together with other undergraduate programs. The latest version of

18480-476: The trend. By the early 1900s, trade press publications, advertising agencies , and advertising experts began producing books and pamphlets exhorting manufacturers to bypass retailers and to advertise directly to consumers with strongly branded messages. Around 1900, advertising guru James Walter Thompson published a housing advertisement explaining trademark advertising. This was an early commercial explanation of what scholars now recognize as modern branding and

18620-520: The universities of Cambridge , Oxford , and St Andrews aiming to complete a three-year direct clinical entry programme. Students applying to this scheme do not need to apply by 15 October deadline and are not required to take the UKCAT . The school serves a diverse population in East London and the wider Thames Gateway , with the differing demographics of East London in contrast to other areas of

18760-400: The way in which consumers had started to develop relationships with their brands in a social/psychological/anthropological sense. Advertisers began to use motivational research and consumer research to gather insights into consumer purchasing. Strong branded campaigns for Chrysler and Exxon /Esso, using insights drawn from research into psychology and cultural anthropology , led to some of

18900-417: The world's oldest in continuous use. A characteristic feature of 19th-century mass-marketing was the widespread use of branding, originating with the advent of packaged goods . Industrialization moved the production of many household items, such as soap , from local communities to centralized factories . When shipping their items, the factories would literally brand their logo or company insignia on

19040-613: The world, criteria, structure, teaching methodology, and nature of medical programs offered at medical schools vary considerably. Medical schools are often highly competitive, using standardized entrance examinations , as well as grade point averages and leadership roles, to narrow the selection criteria for candidates. In most countries, the study of medicine is completed as an undergraduate degree not requiring prerequisite undergraduate coursework. However, an increasing number of places are emerging for graduate entrants who have completed an undergraduate degree including some required courses. In

19180-906: Was formed by the merger of the AVICENNA Directory for Medicine and the FAIMER International Medical Education Directory . By 2005 there were more than 100 medical schools across Africa, most of which had been established after 1970. There are seven medical schools in Ghana: The University of Ghana Medical School in Accra, the KNUST School of Medical Sciences in Kumasi, University for Development Studies School of Medicine in Tamale, University of Cape Coast Medical School and

19320-483: Was moved to the Blizard Building at the Whitechapel campus). The two colleges officially merged in 1995, along with Queen Mary and Westfield College, University of London, now known as Queen Mary University of London , forming the combined entity known as Barts and The London School of Medicine and Dentistry. In 2016, the school reached an agreement with the government of Malta to open a satellite campus on

19460-435: Was the brand name. With the rise of mass media in the early 20th century, companies adopted techniques that allowed their messages to stand out. Slogans , mascots , and jingles began to appear on radio in the 1920s and in early television in the 1930s . Soap manufacturers sponsored many of the earliest radio drama series, and the genre became known as soap opera . By the 1940s, manufacturers began to recognize

19600-478: Was the first to introduce the MD in 2011 as a basic medical degree, and has renamed its research degree to Doctor of Medical Science (DMedSc). In Bangladesh , admission to medical colleges is organized by the Governing Body of University of Dhaka . A single admission test is held for government and private colleges. Due to the highly competitive nature of these exams, the total number of applicants across

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