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144-690: The Game Gear is an 8-bit fourth-generation handheld game console released by Sega on October 6, 1990 in Japan, in April 1991 throughout North America and Europe, and during 1992 in Australia. The Game Gear primarily competed with Nintendo 's Game Boy , the Atari Lynx , and NEC 's TurboExpress . It shares much of its hardware with the Master System , and can play Master System games through

288-559: A Genesis controller , intending the curved surfaces and greater length more comfortable to hold than the Game Boy. The console's mass was carefully considered from the beginning of the development, aiming for a total mass between that of the Game Boy and the Atari Lynx , another full-color screen competing product. Game Gear can use the Master Gear adaptor to play games from the similar Master System. The original Game Gear pack-in game

432-717: A biker . In the United Kingdom, the Game Gear had a 16% share of the handheld market in January 1992, increasing to 40% by December 1992. Sega reduced support for the Game Gear in favor of home consoles . The successful Genesis yielded two major peripherals, the Sega CD and the 32X . Sega's new 32-bit Saturn console was launched in 1994. Though selling 10.62 million units by March 1996 (including 1.78 million in Japan),

576-749: A library of more than 900 games on ROM-based cartridges . Several add-ons were released, including a Power Base Converter to play Master System games. It was released in several different versions, some created by third parties. Sega created two network services to support the Genesis: Sega Meganet and Sega Channel . In Japan, the Mega Drive fared poorly against its two main competitors, Nintendo's Super Famicom and NEC 's PC Engine , but it achieved considerable success in North America, Brazil, and Europe. Contributing to its success

720-528: A palette of 512. The games are in ROM cartridge format and inserted in the top. The Genesis produces sound using a Texas Instruments SN76489 programmable sound generator , integrated with the Video Display Processor (VDP) , and a Yamaha YM2612 FM synthesizer chip. The Z80 processor is primarily used to control both sound chips to produce stereo music and sound effects. Most revisions of

864-489: A "Blood Code". This technicality allowed Sega to release the game with a relatively low MA-13 rating. Meanwhile, the tamer SNES version shipped without a rating. The Genesis version of Mortal Kombat was well-received by gaming press, as well as fans, outselling the SNES version three- or four-to-one, while Nintendo was criticized for censoring the SNES version. Executive vice president of Nintendo of America Howard Lincoln

1008-599: A 32-bit console. Following tensions with Sega Enterprises, Ltd. over its focus on the Saturn, Kalinske, who oversaw the rise of the Genesis in 1991, lost interest in the business and resigned in mid-1996. Sega sold 30.75 million Genesis units worldwide. However, some sources claim that the console sold 40 million units during its lengthly lifespan. Of these, 3.58 million were sold in Japan, and sales in Europe and

1152-551: A Genesis instead. The SNES debuted against an established competitor, while NEC's TurboGrafx-16 failed to gain traction, and NEC soon pulled out of the market. In large part due to the popularity of Sonic the Hedgehog , the Genesis outsold the SNES in the United States nearly two to one during the 1991 holiday season. Sega controlled 65% of the 16-bit console market in January 1992, the first time Nintendo had not been

1296-405: A ball through a long winding tube. This concept was developed with Ohshima's character design and levels conceived by designer Hirokazu Yasuhara . Although Katz and Sega of America's marketing experts disliked Sonic , certain that it would not catch on with American children, Kalinske's strategy to place Sonic the Hedgehog as the pack-in game paid off. Sonic the Hedgehog greatly increased

1440-549: A blue "sports" variation in North America bundled with World Series Baseball '95 or The Lion King . A white version was bundled with a TV tuner. Other versions include a red Coca-Cola theme bundled with Coca-Cola Kid , and the Kids Gear Japan-only variation for children. Over 300 total Game Gear games were released, although only six launch games . Prices for game cartridges initially ranged from $ 24.99 to $ 29.99. The casings are molded black plastic with

1584-489: A drop in software sales in subsequent years. This generation ended with the discontinuation of the Neo Geo in 2004. Features that distinguish some fourth generation consoles from third generation consoles include: Additionally, in specific cases, fourth generation hardware featured: The PC Engine was the result of a collaboration between Hudson Soft and NEC and launched in Japan on October 30, 1987. It launched under

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1728-482: A formula that Nintendo is using right now with the continued ascendance of the DS and Wii ." Buchanan praised some of the library: "Some of those Master System tweaks were very good games, and fun is resilient against time." Retro Gamer praised Sega's accomplishment in surviving against the competition of Nintendo in the handheld console market with the Game Gear, noting that "for all the handhelds that have gone up against

1872-417: A mascot character to compete with Nintendo's Mario series . The winning submission was a blue hedgehog with red shoes, Sonic , created by Naoto Ohshima , spawning one of the best-selling video game franchises in history. The gameplay of Sonic the Hedgehog originated with a tech demo created by Yuji Naka , who had developed a prototype platform game that involved a fast-moving character rolling in

2016-401: A month. His work was reviewed by EA's lawyers before being disseminated to Hayes and Nitchals to verify its originality, and subsequently to the rest of the developers to let them build games. After a few months, EA began developing for the Genesis in earnest. The EA founder, Trip Hawkins , confronted Nakayama the day before the 1990 Consumer Electronics Show (CES), informing him that EA had

2160-471: A new partner to market the Genesis in North America and offered the rights to Atari Corporation , which did not yet have a 16-bit system. David Rosen made the proposal to Atari CEO Jack Tramiel and the president of Atari's Entertainment Electronics Division, Michael Katz. Tramiel declined to acquire the new console, deeming it too expensive, and instead opted to focus on the Atari ST . Sega decided to launch

2304-413: A rounded front to aid in removal. Games include Sonic the Hedgehog , The GG Shinobi , Space Harrier , and Land of Illusion Starring Mickey Mouse , which was considered the best game for the system by GamesRadar+ . Later games include franchises that had originated on the successful 16-bit Genesis and much of the Game Gear's library is Master System ports. Because of the landscape orientation of

2448-554: A rounded shape, a directional pad , three main buttons, and a start button. In 1993, Sega released a slightly smaller pad with three additional face buttons, similar to the design of buttons on arcade fighting games such as Street Fighter II . Sega also released a wireless revision of the six-button controller, the Remote Arcade Pad. The system is backward compatible with the Master System. The first peripheral

2592-477: A stronger name. After reviewing more than 300 proposals, the company settled on "Mega Drive". In North America, the name was changed to "Genesis". Rosen said he insisted on the name as he disliked "Mega Drive" and wanted to represent "a new beginning" for Sega. Sato said some design elements changed, such as the gold "16-bit" wording, in case it was mistaken for yellow. He believed the changes represented different Japanese and American cultural values. Sega released

2736-495: A successor to the Master System almost immediately after that console launched. In 1987, Sega faced another threat to its console business when Japanese computer giant NEC released the PC Engine amid great publicity. To remain competitive against the two more established consumer electronics companies, Ishikawa and his team decided they needed to incorporate a 16-bit microprocessor into their new system to make an impact in

2880-538: A technical protection mechanism into a new edition of the Genesis released in 1990, referred to as the Genesis III. This new variation of the Genesis included a code known as the Trademark Security System (TMSS), which, when a game cartridge was inserted, would check for the presence of the string "SEGA" at a particular point in the memory contained in the cartridge. If the string was present,

3024-810: A two-part approach to build sales. The first part involved a marketing campaign to challenge Nintendo head-on and emphasize the more arcade-like experience available on the Genesis, with slogans including "Genesis does what Nintendon't". Since Nintendo owned the console rights to most arcade games of the time, the second part involved creating a library of recognizable games which used the names and likenesses of celebrities and athletes, such as Pat Riley Basketball , Arnold Palmer Tournament Golf , James 'Buster' Douglas Knockout Boxing , Joe Montana Football , Tommy Lasorda Baseball , Mario Lemieux Hockey , and Michael Jackson's Moonwalker . Nonetheless, Sega struggled to overcome Nintendo's presence in consumers' homes. Tasked by Nakayama to sell one million units within

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3168-731: A version was operated in Brazil starting in 1995. Another phone-based system, the Mega Anser, turned the Japanese Mega Drive into an online banking terminal. In 1994, Sega started the Sega Channel , a game distribution system using cable television services Time Warner Cable and TCI . Using a special peripheral, Genesis players could download a game from a library of fifty each month and demos for upcoming releases. Games were downloaded to internal memory and deleted when

3312-515: A well-regarded soundtrack. ASCII Entertainment reported in early 1993 that Genesis had 250 games versus 75 for the SNES, but limited shelf space meant that stores typically offered 100 Genesis and 50 SNES games. The NES was still the leader, with 300 games and 100 on shelves. Sega's advertising positioned the Genesis as the cooler console, and coined the term blast processing , an obscure and unused graphics programming method, to suggest that its processing capabilities were far greater than those of

3456-407: Is Columns , which is similar to Tetris which was bundled with the Game Boy launch. With a late start into the handheld console market, Sega rushed to get the Game Gear into stores quickly, having lagged behind Nintendo in sales without a handheld on the market. As one method of doing so, Sega based the Game Gear hardware on the Master System, with a much larger 4,096 color palette compared to

3600-505: Is clearly a need for a quality portable system that provides features other systems have failed to deliver. This means easy-to-view, full-color graphics and exciting quality games that appeal to all ages." Before the Game Gear's launch in 1990, the 16-bit Genesis had been successfully marketed as a "more mature" option for players, and this was repeated against the Game Boy. Sega's marketing in Japan did not take this perspective, instead opting for advertisements with Japanese women featuring

3744-563: Is powered by 2 AAA batteries or through a separate USB charger. Each unit also includes a headphone jack. A magnifying accessory modeled after the original system's Big Window accessory was included with preorders. A special version of the device (published by M2 and licensed by Sega) was being shipped with a limited edition of Aleste Collection in December 2020. This version includes a newly developed Game Gear title G.G. Aleste 3 as well as four other Aleste titles. Game Gear surpassed

3888-587: Is the Power Base Converter (Mega Adaptor in Japan and Master System Converter in Europe), which allows Master System games to be played. It is designed for the Model 1 revisions and will work with the Model 2 revisions, however the shell blocks the power and AC ports of the Model 2 revision, meaning that the converter must have its shell modified or by using a pass-through adaptor. A second model known as

4032-707: Is unique among handhelds, pulling sales away from the Atari Lynx and NEC TurboExpress and helping to establish the Game Gear's market position. However, the Game Boy's library is over 1000 individual games. Several Game Gear games were released years later on the Nintendo 3DS 's Virtual Console service on the Nintendo eShop . The emulator for the Virtual Console releases was handled by M2 . On June 3, 2020, as part of its 60th anniversary, Sega revealed

4176-573: The IBM Personal Computer BIOS around 1984. The process began in 1989, led by Steve Hayes and Jim Nitchals. They created a controlled room in EA headquarters nicknamed "Chernobyl", to which only one person was allowed access, Mike Schwartz. Schwartz reviewed Sega's copyrighted development manuals and tools, studied the Genesis hardware and games, and wrote original documentation that summarized his findings. The process took him about

4320-413: The Master System , with more powerful features than the Game Boy, including a full-color screen instead of monochromatic . According to former Sega console hardware research and development head Hideki Sato, Sega saw the Game Boy's black and white screen as "a challenge to make our own color handheld system". To improve upon the design of its competition, Sega modeled the Game Gear with a similar shape to

4464-628: The Mega Drive outside North America, is a 16-bit fourth generation home video game console developed and sold by Sega . It was Sega's third console and the successor to the Master System . Sega released it in 1988 in Japan as the Mega Drive, and in 1989 in North America as the Genesis. In 1990, it was distributed as the Mega Drive by Virgin Mastertronic in Europe, Ozisoft in Australasia, and Tectoy in Brazil. In South Korea, it

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4608-611: The Mega Drive/Genesis console, the Super NES eventually took the top selling position, selling 49.10 million units worldwide, and would remain popular well into the fifth generation of consoles. Nintendo's market position was defined by their machine's increased video and sound capabilities, including exclusive first-party franchise titles such as F-Zero , Super Mario World , Star Fox , Super Mario Kart , Donkey Kong Country , The Legend of Zelda: A Link to

4752-589: The Nintendo Game Boy , Atari Lynx , Sega Game Gear and TurboExpress . Nintendo was able to capitalize on its success in the third generation , and managed to win the largest worldwide market share in the fourth generation as well. However, particularly in the lucrative North American market, there was a fierce console war that raged through the early '90s, which eventually saw Sega outselling Nintendo in North America by 1991. Sega's success in this era stemmed largely from its launch of its popular Sonic

4896-446: The PC , Sega 32X , and 3DO . According to Digital Pictures founder Tom Zito, "You know, I sold 50,000 units of Night Trap a week after those hearings." Although experiencing increased sales, Sega decided to recall Night Trap and re-release it with revisions in 1994 due to the congressional hearings. After the close of these hearings, video game manufacturers came together to establish

5040-784: The Satellaview and the Super Game Boy . The Satellaview was a satellite service released only in Japan and the Super Game Boy was an adapter for the SNES that allowed Game Boy games to be displayed on a TV in color. Nintendo, working along with Sony , also had plans to create a CD-ROM drive for the SNES (plans that resulted in a prototype version of the Sony PlayStation ), but eventually decided not to go through with that project, opting to team up with Philips in

5184-492: The Sega Saturn . In the early 1980s, Sega Enterprises, Inc. – then a subsidiary of Gulf+Western – was one of the top five arcade game manufacturers active in the United States, as company revenues surpassed $ 200 million between July 1981 and June 1982. A downturn in the arcade business starting in 1982 seriously hurt the company, leading Gulf+Western to sell its North American arcade manufacturing organization and

5328-551: The United Kingdom , with former Sega of Europe development director Mike Brogan noting that " Night Trap got Sega an awful lot of publicity ... it was also cited in UK Parliament for being classified as '15' due to its use of real actors." This came at a time when Sega was capitalizing on its image as an edgy company with attitude, and this only reinforced that image. By far the year's most controversial game

5472-645: The United States District Court for the Northern District of California , on charges of trademark infringement, unfair competition , and copyright infringement. In response, Accolade filed a counterclaim for falsifying the source of its games by displaying the Sega trademark when the game was powered up. Although the district court initially ruled for Sega and issued an injunction preventing Accolade from continuing to reverse engineer

5616-612: The Winter Consumer Electronics Show in January 1991, where Sega showed the new Genesis III and demonstrated it screening and rejecting an Ishido game cartridge. With more games planned for the following year, Accolade successfully identified the TMSS file. It later added this file to the games HardBall! , Star Control , Mike Ditka Power Football , and Turrican . In response to the creation of these unlicensed games, Sega filed suit against Accolade in

5760-453: The 4 Way Play and Team Player. Codemasters also developed the J-Cart system, providing two extra ports on the cartridge itself, although the technology came late in the console's life and is only featured on a few games. Sega planned to release a steering wheel peripheral in 1994, and the Genesis version of Virtua Racing was advertised as "steering wheel compatible", but the peripheral

5904-599: The American and Japanese NTSC standard to the European and Australian PAL standard. Companies such as Konami , with large budgets and a healthy following in Europe and Australia, readily optimized several games (such as the International Superstar Soccer series) for this audience, while most smaller developers did not. Also, few RPGs were released in Europe because the market for the genre

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6048-486: The Atari Lynx and NEC TurboExpress, but lagged far behind the Game Boy in the handheld marketplace. Retrospective reception to the Game Gear is mixed. In 2008, GamePro listed the Game Gear as 10th on its list of the "10 Worst-Selling Handhelds of All Time" and criticized aspects of the implementation of its technology, but also stated that the Game Gear could be considered a commercial success at nearly 11 million units sold. According to GamePro reviewer Blake Snow, "Unlike

6192-430: The Game Boy, the Game Gear rocked the landscape holding position, making it less cramped for human beings with two hands to hold. And even though the Game Gear could be considered a success, its bulky frame, relative high price, constant consumption of AA batteries, and a lack of appealing games ultimately kept Sega from releasing a true successor." In speaking with Famitsu DC for its November 1998 issue, Sato stated that

6336-495: The Game Gear Micro retroconsole. The Micro was released in Japan on October 6, 2020, through Japanese storefronts in four different versions, varying in color and the game selection, with each containing four separate Game Gear games. Each unit otherwise is the same size, measuring 80 mm × 43 mm × 20 mm (3.15 in × 1.69 in × 0.79 in) with a 29 mm (1.1 in) display, and

6480-564: The Game Gear achieved significant handheld console market share, but that "Nintendo's Game Boy was such a runaway success, and had gobbled up so much of the market, that our success was still seen as a failure, which I think is a shame." GamesRadar+ offered some praise for the system and its library, stating, "With its 8-bit processor and bright color screen, it was basically the Sega Master System in your hands. How many batteries did we suck dry playing Sonic, Madden and Road Rash on

6624-531: The Game Gear unable to surpass the Game Boy, selling 10.62 million units by March 1996. The Game Gear was discontinued in 1997. It was re-released as a budget system by Majesco Entertainment between 2000 and 2002, under license from Sega. Developed as codename "Project Mercury", the Game Gear was launched in Japan on October 6, 1990, in North America and Europe in 1991, and in Australia in 1992. Originally retailing at ¥19,800 in Japan, US$ 149.99 (equivalent to $ 300 in 2023) in North America, and £ 99.99 in

6768-477: The Game Gear was never able to match the success of its main rival, the Game Boy, with ten times the sales. Game Gear's late sales were further hurt by Nintendo's release of the smaller Game Boy Pocket running on two AAA batteries . Plans for a 16-bit fifth generation direct successor to the Game Gear were made and canceled, leaving only the Genesis Nomad , a portable version of the Genesis. Moreover,

6912-403: The Game Gear's screen and the similarities to Master System hardware, it was easy for developers to port Master System games to the Game Gear. Because of Nintendo's control over the console video game market, few third-party developers were available to create games for Sega's systems. This contributed to the many ports from Master System. Likewise, because of this, much of the Game Gear library

7056-455: The Game Gear. Europe and Australia were the last regions to receive the Game Gear. Due to delays, some importers paid up to £200. Upon launch in Europe, video game distributor Virgin Mastertronic unveiled the price as £99.99, positioning it as being more expensive than the Game Boy, but less expensive than the also full-color Atari Lynx. Marketing in the United Kingdom includes the slogan , "To be this good takes Sega", and advertisements with

7200-510: The Genesis 3, projecting to sell 1.5 million units of the console by the end of 1998. As of 2012, Tectoy had sold an estimated 3 million Genesis units. The main microprocessor is a 16/32-bit Motorola 68000 CPU clocked at 7.6 MHz . An 8-bit Zilog Z80 processor controls the sound hardware and provides backward compatibility with the Master System. The Genesis has 64 KB of RAM , 64 KB of video RAM and 8 KB of audio RAM. It can display up to 61 colors at once from

7344-426: The Genesis and Super Nintendo Entertainment System, Nintendo decided to censor the game's gore, but Sega kept the content in the game, via a code entered at the start screen. Sega's version of Mortal Kombat received generally more favorable reviews in the gaming press and outsold the SNES version three to one. This also led to Congressional hearings to investigate the marketing of violent video games to children, and to

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7488-561: The Genesis, Accolade appealed the verdict to the United States Court of Appeals for the Ninth Circuit . As a result of the appeal, the Ninth Circuit overturned the district court's verdict and ruled that Accolade's decompilation of the Sega software constituted fair use. The court's written opinion followed on October 20, 1992, and noted that the use of the software was non-exploitative, although commercial. Further,

7632-416: The Hedgehog franchise to compete with Nintendo's Super Mario series, as well as a very stylized marketing campaign aimed at American teenagers. Several other companies released consoles in this generation, but none of them were widely successful. Nevertheless, there were other companies that started to take notice of the maturing video game industry and begin making plans to release consoles of their own in

7776-561: The Hedgehog , Sonic the Hedgehog 2 and Disney's Aladdin . Sega Enterprises focused on developing action games , while Sega of America was tasked with developing sports games . A large part of the appeal of the Genesis library was the arcade -based experience of its games, as well as more difficult entries such as Ecco the Dolphin , and sports games such as Joe Montana Football . Compared to its competition, Sega advertised to an older audience by hosting more mature games, including

7920-429: The Hedgehog , pushing the Genesis as the "cooler" alternative to Nintendo's console and inventing the term "Blast Processing" to suggest that the Genesis was capable of handling games with faster motion than the SNES. Their advertising was often directly adversarial, leading to commercials such as "Genesis does what Nintendon't" and no scream at all. When the arcade game Mortal Kombat was ported for home release on

8064-471: The Hedgehog 3 and Sonic & Knuckles sold a combined 4 million copies worldwide. After the release of the Genesis in 1989, video game publisher Accolade began exploring options to release some of their PC games on the console. At the time, Sega had a licensing deal in place for third-party developers that increased the costs to the developer. According to Accolade co-founder Alan Miller , "One pays them between $ 10 and $ 15 per cartridge on top of

8208-900: The Japanese release of NEC Home Electronics ' PC Engine (known as the TurboGrafx-16 in North America). Though NEC released the first console of this era, sales were mostly dominated by the rivalry between Sega and Nintendo across most markets: the Sega Mega Drive (known as the Sega Genesis in North America) and the Super Nintendo (known as the Super Famicom in Japan). Cartridge-based handheld game consoles became prominent during this time, such as

8352-567: The Mark III for release in North America as the Master System. This was followed by a European release the next year. Although the Master System was a success in Europe, and later in Brazil, it failed to ignite significant interest in the Japanese or North American markets, which, by the mid-to-late 1980s, were both dominated by Nintendo. With Sega continuing to have difficulty penetrating the home market, Sega's console R&D team, led by Masami Ishikawa and supervised by Hideki Sato, began work on

8496-782: The Master System Converter II was released only in Europe for use with the Mega Drive II, which works with other region Genesis consoles and revisions but lacks the ability to use Master System cards. Both the original Power Base Converter and the Master System Converter II do not work with the Nomad or the Genesis 3. Other peripherals were released to add functionality. The Menacer is a wireless infrared light gun used with compatible games. Other third parties created light gun peripherals, such as American Laser Games and Konami . Released for art creation software,

8640-488: The Master System's 64 colors. Part of the intention was easy conversion of Master System games. The Game Gear's technological superiority over Game Boy means that Game Boy can run for more than 30 hours on four AA batteries and the Game Gear runs for three to five hours on six AA batteries. Its quick launch in Japan sold 40,000 units in its first two days, 90,000 within a month, and more than 600,000 back orders. According to Sega of America marketing director Robert Botch, "there

8784-518: The Mega Drive in Japan on October 29, 1988, though the launch was overshadowed by Nintendo's release of Super Mario Bros. 3 a week earlier. Positive coverage from magazines Famitsu and Beep! helped to establish a following. Within two days of release, the console's initial production run sold out. However, Sega only managed to ship 400,000 units in the first year. In order to increase sales, Sega released various peripherals and games, including an online banking system and answering machine called

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8928-492: The Mega Drive in Japan to concentrate on the new Sega Saturn . While this made perfect sense for the Japanese market, it was disastrous in North America: the market for Genesis games was much larger than for the Saturn, but Sega was left without the inventory or software to meet demand. Nintendo executives were initially reluctant to design a new system, but as the market transitioned to the newer hardware, Nintendo saw

9072-569: The Mega Drive to all ages, unlike the Famicom, which was aimed primarily at children. According to Sato, the Japanese design for the Mega Drive was based on the appearance of an audio player, with "16-bit" embossed in a golden metallic veneer to create an impression of power. The console was announced in the June 1988 issue of the Japanese gaming magazine Beep! as the Mark V, but Sega management wanted

9216-572: The Mega Drive's launch and marketing in Australia, as it had done before with the Master System. In Brazil, the Mega Drive was released by Tectoy in 1990, only a year after the Brazilian release of the Master System. Tectoy produced games exclusively for the Brazilian market and brought the Sega Meganet online service there in 1995. Samsung handled sales and distribution in Korea , where it

9360-416: The Nomad was intended to supplement the Game Gear rather than replace it; in press coverage leading up to the Nomad's release, Sega representatives said the company was not discontinuing the Game Gear in favor of the Nomad, and that "We believe the two can co-exist". Though the Nomad had been released in 1995, Sega did not officially end support for the Game Gear until 1996 in Japan, and 1997 worldwide. Though

9504-468: The November/December timeframe". Nakayama's decision to focus on the Saturn, based on the systems' relative performance in Japan, has been cited as the major contributing factor in this miscalculation. By contrast, Nintendo concentrated on the 16-bit home console market, as well as its successful handheld , the Game Boy , and took in 42% of the video game market dollar share without launching

9648-550: The Past and Super Metroid . The CD-i format was announced in the late 1980s, with the first machines compatible with the format being released in 1991. The Philips CD-i's main selling point was that it was more than a game machine and could be used for multimedia needs. Due to an agreement between Nintendo and Philips about an abortive CD add-on for the SNES (which eventually evolved into Sony 's PlayStation ), Philips also had rights to use some of Nintendo's franchises. The CD-i

9792-530: The SNES port of Mortal Kombat II was released uncensored. Sega released two add-ons to increase the Genesis capabilities: a CD peripheral, the Sega CD (Mega-CD outside North America and Brazil), and a 32-bit peripheral, the Sega 32X . Worldwide, Sega sold 2.24 million Sega CD units and 800,000 32X units. Following the launch of the next-generation 32-bit Sony PlayStation and Sega Saturn , sales of 16-bit hardware and software continued to account for 64% of

9936-399: The SNES to outsell the Genesis from 1995 through 1997. According to a 2004 study of NPD sales data , the Genesis maintained its lead over the Super NES in the American 16-bit console market. However, according to a 2014 Wedbush Securities report based on revised NPD sales data, the SNES outsold the Sega Genesis in the U.S. market by 1.5 million units. To compete with Nintendo, Sega

10080-420: The SNES. A Sony focus group found that teenage boys would not admit to owning an SNES rather than a Genesis. With the Genesis often outselling the SNES at a ratio of 2:1, Nintendo and Sega focused heavily on impression management of the market, even going to the point of deception; Nintendo claimed it had sold more consoles in 1991 than it actually had, and forecasted it would sell 6 million consoles by

10224-564: The Sega Activator the third-worst video game controller ever made. Both EA and Sega released multitaps to allow more than two players to play at once. Initially, EA's version, the 4 Way Play, and Sega's adapter, the Team Player, only supported each publisher's games. In response to complaints, Sega said a new Team Player, which would work with all Genesis multitap games, would be released. Later games were created to work on both

10368-561: The Sega Mega Anser. Nevertheless, the Mega Drive was unable to overtake the venerable Famicom and remained a distant third in Japan behind Nintendo's Super Famicom and NEC's PC Engine throughout the 16-bit era. Sega announced a North American release date for the system on January 9, 1989. At the time, Sega did not possess a North American sales and marketing organization and was distributing its Master System through Tonka . Dissatisfied with Tonka's performance, Sega looked for

10512-704: The Sega Mega Mouse features three buttons and is only compatible with a few games, such as Eye of the Beholder . A foam-covered bat called the BatterUP and the TeeVGolf golf club were released for both the Genesis and SNES. In November 1993, Sega released the Sega Activator, an octagonal device that lies flat on the floor and was designed to translate the player's physical movements into game inputs. It

10656-636: The Turbo Duo, ceased manufacturing in North America by 1994, though a small amount of software continued to trickle out for the platform. The Mega Drive was released in Japan on October 29, 1988. The console was released in New York City and Los Angeles on August 14, 1989, under the name Sega Genesis, and in the rest of North America later that year. It was launched in Europe and Australia on November 30, 1990, under its original name. Sega built their marketing campaign around their new mascot Sonic

10800-479: The TurboGrafx advertising from 1990 to 1994. The platform was well received initially, especially in larger markets, but failed to make inroads into the smaller metropolitan areas where NEC did not have as many store representatives or as focused in-store promotion. The TurboGrafx-16 failed to maintain its sales momentum or to make a strong impact in North America. The TurboGrafx-16 and its CD combination system,

10944-414: The U.S. are roughly estimated at 8 million and 18–18.5 million as of June 1997 (at which time Sega was no longer manufacturing the system) respectively. In 1998, Sega licensed the Genesis to Majesco Entertainment to rerelease it in North America. Majesco began reselling millions of unsold cartridges at a budget price, together with 150,000 units of the second model of the Genesis. It released

11088-414: The United Kingdom, the Game Gear was developed to compete with the Game Boy , which Nintendo had released in 1989. The decision to make a handheld console was made by Sega's CEO Hayao Nakayama and the name was chosen by newly appointed Sega of America CEO Michael Katz. Both Sega's chairman Isao Okawa and cofounder David Rosen approved of the name. The console had been designed as a portable version of

11232-404: The ability to run its own licensing program if Sega refused to meet its demands. Sega relented, and the next day EA's upcoming Genesis games were showcased at CES. EA signed what Hawkins described as "a very unusual and much more enlightened license agreement" with Sega in June 1990: "Among other things, we had the right to make as many titles as we wanted. We could approve our own titles ...

11376-546: The add-on was expensive but unique for collectors and contributed to the system's popularity. The Super Wide Gear magnifies the screen. The Car Gear adapter plugs into cigarette lighters to power the system while traveling, and the Gear to Gear Cable (VS Cable in Japan) establishes a data connection between two Game Gear systems using the same multiplayer game. Master Gear enables the Game Gear to play Master System games. Game Gear model variations include several colors, including

11520-1522: The amount of translation required. Popular US games imported at this time included Final Fantasy IV (known in the US as Final Fantasy II ), Final Fantasy VI (known in the US as Final Fantasy III ), Secret of Mana , Street Fighter II , Chrono Trigger , and Super Mario RPG . Secret of Mana and Street Fighter II would eventually receive official release in Europe, whilst Final Fantasy IV , Final Fantasy VI , Chrono Trigger and Super Mario RPG would be released in Europe years later on other consoles or formats outside of this generation. US$ 399.99 (Silver version) (equivalent to $ 890 in 2023) Game Boy (using Super Game Boy ) Hudson Soft HuC6280 A (based on 8-bit 65SC02 ) 1.79 MHz (0.77  MIPS ) or 7.16 MHz (3.08 MIPS) 32X Add-on: SA-1 enhancement chip : Upgrades: Enhancement chips : Hudson Soft HuC6280A PSG 32X Add-on: 32 KB main, 128 KB video RAM Upgrades: Enhancement chips: Upgrades: Enhancement chips: Upgrades: Hudson Soft HuC6280 A (based on 8-bit 65SC02 ) 1.79 MHz (0.77  MIPS ) or 7.16 MHz (3.08 MIPS) Philips SCC68070 @ 15.5 MHz Motorola 68000 @ 12.5 MHz (2.19 MIPS) Philips SCC66470, MCD 212 Sega ASIC coprocessor Oki MSM5205 MCD 221 Ricoh RF5c164 Super CD-ROM²: Upgrades: 1 MB RAM CD BackUp Ram Carts: Sega Genesis The Sega Genesis , known as

11664-501: The bus or in the car, or in the dark when we were supposed to be sleeping? You couldn't do that on a Game Boy!" By contrast, IGN reviewer Levi Buchanan stated the Game Gear's biggest fault was its game library when compared to the Game Boy, stating, "the software was completely lacking compared to its chief rival, which was bathed in quality games. It didn't matter that the Game Gear was more powerful. The color screen did not reverse any fortunes. Content and innovation beat out technology,

11808-491: The company increased the order by 10,000 units when advanced orders had exceeded expectations, and another 10,000 units was later added following the console's success at the ECES event. The projected number of units to be sold between September and December 1990 had eventually increased to 40,000 units in the United Kingdom alone. Other companies assisted in distributing the console to various countries worldwide. Ozisoft handled

11952-432: The console leader since 1985. The Genesis outsold the SNES for four consecutive Christmas seasons due to its two-year lead, lower price point, and larger game library compared to the SNES at its release. Sega had ten games for every game on SNES, and while the SNES had an exclusive version of Final Fight , one of Sega's internal development teams created Streets of Rage , which had bigger levels, tougher enemies, and

12096-529: The console only accessible to a niche market. A less expensive version, retailing for $ 399.99, did not include a memory card, pack-in game or extra joystick. Nintendo, NEC and Sega also competed with hardware peripherals for their consoles in this generation. NEC was the first with the release of the TurboGrafx CD system in 1990. Retailing for $ 399.99 at release, the CD add-on was not a popular purchase, but

12240-479: The console through its own Sega of America subsidiary, which executed a limited launch on August 14, 1989, in New York City and Los Angeles . The Genesis was released in the rest of North America later that year. The European version of the Mega Drive was released in September 1990, at a price of £ 189.99 , i.e. $ 337 (equivalent to $ 732 in 2023). The release was handled by Virgin Mastertronic , which

12384-636: The console was powered off. The Sega Channel reached 250,000 subscribers at its peak and ran until July 31, 1998, well past the release of the Sega Saturn. In an effort to compete with Sega, third-party developer Catapult Entertainment created the XBAND , a peripheral which allowed Genesis players to engage in online competitive gaming. Using telephone services to share data, XBAND was initially offered in five U.S. cities in November 1994. The following year,

12528-454: The console would run the game, and would briefly display the message: " Produced by or under license from Sega Enterprises, Ltd. " This system had a twofold effect: it added extra protection against unlicensed developers and software piracy and forced the Sega trademark to display when the game was powered up, making a lawsuit for trademark infringement possible if unlicensed software were to be developed. Accolade learned of this development at

12672-467: The court found that the trademark infringement, being required by the TMSS for a Genesis game to run on the system, had been inadvertently triggered by a fair use act and was the fault of Sega for having caused false labeling. Ultimately, Sega and Accolade settled the case on April 30, 1993. As a part of this settlement, Accolade became an official licensee of Sega, and later developed and released Barkley Shut Up and Jam! while under license. The terms of

12816-695: The creation of the Interactive Digital Software Association and the Entertainment Software Rating Board . Sega concluded that the superior sales of their version of Mortal Kombat were outweighed by the resulting loss in consumer trust, and cancelled the game's release in Spain to avoid further controversy. With the new ESRB rating system in place, Nintendo reconsidered its position for the release of Mortal Kombat II , and this time became

12960-522: The development of the add-on instead (contrary to popular belief, the CD-i was largely unrelated to the project). The fourth generation was also the era when the act of buying imported US games became more established in Europe, and regular stores began to carry them. The PAL region has a refresh rate of 50 Hz (compared with 60 Hz for NTSC ) and a vertical resolution of 625 interlaced lines ( 576 effective), compared with 525/480 for NTSC. Because

13104-450: The end of 1992, while its actual U.S. install base at the end of 1992 was only just more than 4 million units. Due to these tactics, it was difficult to ascertain a clear leader in market share for several years at a time, with Nintendo's dollar share of the U.S. 16-bit market dipping down from 60% at the end of 1992 to 37% at the end of 1993, Sega claiming 55% of all 16-bit hardware sales during 1994, and Donkey Kong Country helping

13248-680: The erosion of the commanding market share it had built up with the Nintendo Entertainment System . Nintendo's fourth-generation console, the Super Famicom, was released in Japan on November 21, 1990; Nintendo's initial shipment of 300,000 units sold out within hours. The machine reached North America as the Super Nintendo Entertainment System on August 23, 1991, and Europe and Australia in April 1992. Despite stiff competition from

13392-432: The eventual creation of the Entertainment Software Rating Board . The emergence of fifth generation video game consoles , beginning around 1994, did not significantly diminish the popularity of fourth generation consoles for a few years. In 1996, however, there was a major drop in sales of hardware from this generation and a dwindling number of software publishers supporting fourth generation systems, which together led to

13536-404: The family-friendly GA rating to the more mature rating of MA-13, and the adults-only rating of MA-17. With the rating system in place, Sega released its version of Mortal Kombat , appearing to have removed all the blood and sweat effects and toning down the finishing moves even more than in the SNES version. However, all the arcade's blood and uncensored finishing moves could be enabled by entering

13680-458: The faster drawing speed of the Genesis made it more suitable for sport games than the SNES, and credits EA's success on the Genesis for helping catapult the EA Sports brand. Another third-party blockbuster for the system was the port of Mortal Kombat . Although the arcade game was released on the SNES and Genesis simultaneously, the two ports were not identical. The SNES version looked closer to

13824-568: The first year, Katz and Sega of America sold only 500,000. At the Winter Consumer Electronics Show (Winter CES) in January 1990, the Sega Genesis demonstrated a strong line-up of games which received a positive reception for approaching arcade-quality graphics and gameplay as well as for providing non-arcade experiences such as Phantasy Star II . In mid-1990, Nakayama hired Tom Kalinske to replace Katz as CEO of Sega of America. Although Kalinske knew little about

13968-480: The following year. Over ten years later, on March 2, 2011, Nintendo announced that its 3DS Virtual Console service on the Nintendo eShop would feature Game Gear games. The Game Gear is designed to be compatible with Master System games and consequently, many of its internal components were inherited from that system. It shares the same CPU, the Zilog Z80 , an 8-bit processor clocked at 3.5   MHz, and

14112-472: The front of the console produces stereo sound. On the Model 2, the DIN port, RF output port, and headphone jack are replaced by a 9-pin mini-DIN port on the back for composite video , RGB and stereo sound, and the standard RF switch. Earlier Model 1 consoles have a 9-pin extension port. An edge connector on the bottom right of the console can be connected to a peripheral. The standard controller features

14256-583: The future. As with prior generations, game media still continued to be distributed primarily on ROM cartridges , though the first optical disc systems, such as the Philips CD-i , were released to limited success. There was additionally technical competition with home computer games on the Amiga and on DOS -based IBM clones . As games became more complex, concerns over video game violence, namely in titles such as Mortal Kombat and Night Trap , led to

14400-422: The handheld, but Sega's worldwide advertising prominently positioned the Game Gear as the " cooler " console than the Game Boy. In North America, marketing for the Game Gear includes side-by-side comparisons against the Game Boy and liken Game Boy players to the obese and uneducated. Most of those advertisements feature the "Sega Scream" with a person yelling the name. One Sega advertisement in early 1994 features

14544-411: The licensing rights for its arcade games to Bally Manufacturing . The company retained Sega's North American R&D operation, as well as its Japanese subsidiary, Sega Enterprises, Ltd. With its arcade business in decline, Sega Enterprises, Ltd. president Hayao Nakayama advocated that the company leverage its hardware expertise to move into the home console market in Japan, which was in its infancy at

14688-489: The licensing, including whether or not any special arrangements or discounts were made to Accolade, were not released to the public. The financial terms of the settlement were also not disclosed, although both companies agreed to pay their own legal costs. In 1993, the American media began to focus on the mature content of certain video games. Games such as Night Trap for the Sega CD , an add-on , received unprecedented scrutiny. Issues about Night Trap were brought up in

14832-466: The marketplace and once again turned to Sega's strengths in the arcade industry to adapt the successful Sega System 16 arcade board into architecture for a home console. The decision to use a Motorola 68000 as the system's main CPU was made late in development, while a Zilog Z80 was used as a secondary CPU to handle the sound due to fears that the load to the main CPU would be too great if it handled both

14976-503: The might of Nintendo and ultimately lost out, Sega's Game Gear managed to last the longest, only outdone in sales by the Sony PSP . For its fans, it will remain a piece of classic gaming hardware whose legacy lives on forever." XGP Fourth generation of video game consoles In the history of video games, the fourth generation of video game consoles , more commonly referred to as the 16-bit era , began on October 30, 1987, with

15120-403: The month. The first Genesis version of EA's John Madden Football arrived before the end of 1990, and became what Gordon called a " killer app ". Taking advantage of the licensing agreement, Gordon and EA's vice president of marketing services, Nancy Fong, created a visual identifier for EA's Genesis cartridges: a yellow tab molded into the casing. Sega held a company-wide contest to create

15264-592: The name TurboGrafx-16 in North America on August 29, 1989. Initially, the PC Engine was quite successful in Japan, partly due to titles available on the then-new CD-ROM format. NEC released a CD add-on in 1990 and by 1992 had released a combination TurboGrafx and CD-ROM system known as the TurboDuo . In the United States, NEC used Bonk , a head-banging caveman, as their mascot and featured him in most of

15408-462: The original Genesis contain a discrete YM2612 and a separate YM7101 VDP; in a later revision, the chips were integrated into a single custom ASIC (FC1004). The back of the Model 1 console provides an RF output port (designed for use with antenna and cable systems) and a specialized 8-pin DIN port, which both provide video and audio output. Both outputs produce monophonic sound; a headphone jack on

15552-581: The plan, but all four points were approved by Nakayama, who told Kalinske, "I hired you to make the decisions for Europe and the Americas, so go ahead and do it." Critics praised Sonic as one of the greatest games yet made, and Genesis sales increased as customers who had been waiting for the release of the international version of Nintendo's Super Famicom, the Super Nintendo Entertainment System (SNES), decided to purchase

15696-431: The popularity of the Genesis in North America, and the bundle is credited with helping Sega gain 65% of the market share against Nintendo. Similarly, in Europe, Sega captured a 65% share of the European console market, where the Mega Drive maintained its lead over the SNES through 1994. Sonic the Hedgehog 2 set records for the fastest-selling game, selling 3.2 million copies worldwide within two weeks, and Sonic

15840-461: The preferred version among reviewers. The Toy Retail Sales Tracking Service reported that during the key shopping month of November 1994, 63% of all 16-bit video game consoles sold were Sega systems. The console was never popular in Japan (being regularly outsold by the PC Engine ), but still managed to sell 40 million units worldwide. By late 1995, Sega was supporting five different consoles and two add-ons, and Sega Enterprises chose to discontinue

15984-501: The quote, "If you were color blind and had an IQ of less than 12, then you wouldn't mind which portable you had." Such advertising drew outrage from Nintendo, who sought to have protests organized against Sega for insulting disabled persons . Sega of America president Tom Kalinske responded that Nintendo "should spend more time improving their products and marketing rather than working on behind-the-scenes coercive activities". Ultimately, this debate would have little impact on sales for

16128-522: The rating system and put ratings on it. In response, Sega of America vice president Bill White showed a videotape of violent video games on the SNES and stressed the importance of rating video games. At the end of the hearing, Lieberman called for another hearing in February 1994 to check on progress toward a rating system for video game violence. As a result of the congressional hearings, Night Trap started to generate more sales and released ports to

16272-450: The rating system that Lieberman had called for. Initially, Sega proposed the universal adoption of its system, but after objections by Nintendo and others, Sega took a role in forming a new one. This became the Entertainment Software Rating Board , an independent organization that received praise from Lieberman. With this new rating system in place for the 1994 holiday season, Nintendo decided its censorship policies were no longer needed, and

16416-418: The real hardware manufacturing costs, so it about doubles the cost of goods to the independent publisher." To get around licensing, Accolade chose to seek an alternative way to bring their games to the Genesis. It did so by purchasing one in order to decompile the executable code of three Genesis games. Such information was used to program their new Genesis cartridges in a way that would allow them to disable

16560-423: The royalty rates were a lot more reasonable. We also had more direct control over manufacturing." After the deal was in place, EA chief creative officer Bing Gordon learned that "we hadn't figured out all the workarounds" and "Sega still had the ability to lock us out ... It just would have been a public relations fiasco." EA released its first Genesis games, Populous and Budokan: The Martial Spirit , within

16704-408: The same sound chip, a Texas Instruments SN76489 , a programmable sound generator . The chip generated stereo sound , audible using headphones as the device only included a single monaural speaker. The system also contains 8   KB of RAM and 16   KB of video RAM . The Game Gear is 210 millimeters (8.3 in) wide, 113 mm (4.4 in) high, 38 mm (1.5 in) deep, and

16848-436: The security lockouts on the Genesis that prevented unlicensed games from being played. This strategy was used successfully to bring Ishido: The Way of Stones to the Genesis in 1990. To do so, Accolade had copied Sega's copyrighted game code multiple times in order to reverse engineer the software of Sega's licensed Genesis games. As a result of piracy in some countries and unlicensed development issues, Sega incorporated

16992-431: The service was extended to the SNES, and Catapult teamed up with Blockbuster Video to market the service, but as interest in the service waned, it was discontinued in April 1997. The Genesis library was initially modest, but eventually grew to contain games to appeal to all types of players. The initial pack-in game was Altered Beast , which was replaced with Sonic the Hedgehog in 1991. Top sellers included Sonic

17136-525: The simulation speed of contemporary game systems was directly linked to the output frame rate , which was in turn synchronized with the TV's refresh rate, this meant that the game would run more slowly on a PAL television. The smaller number of vertical lines in the NTSC signal would also lead to black bars appearing on the top and bottom of a PAL television. Developers often had a hard time converting games designed for

17280-550: The system in the United States and smaller numbers were sold by Samsung in South Korea. By the mid-2010s, licensed third-party Genesis rereleases were still being sold by AtGames in North America and Europe. Many games have been re-released in compilations or on online services such as the Nintendo Virtual Console , Xbox Live Arcade , PlayStation Network , and Steam . The Genesis was succeeded in 1994 by

17424-567: The system was originally discontinued in 1997, third-party developer Majesco Entertainment released a version of the Game Gear at US$ 30 (equivalent to $ 50 in 2023), with $ 15 games in the year 2000. New games were released, such as a port of Super Battletank . This machine is compatible with all previous Game Gear games, but incompatible with the TV Tuner and some Master System adaptors. The system and its repressed games were likely sold throughout 2000 and 2001 but were likely discontinued

17568-584: The time. Nakayama received permission to proceed with this project, leading to the release of Sega's first home video game system, the SG-1000 , in July 1983. While it had sold 160,000 units in Japan, far exceeding Sega's expectations, sales at stores were dominated by Nintendo 's Famicom which had been released the same day. Sega estimated that the Famicom outsold the SG-1000 by a 10-to-1 margin. The SG-1000

17712-450: The uncensored version of Mortal Kombat . The arcade hit Street Fighter II by Capcom was initially released on the SNES. As the Genesis continued to grow in popularity, Capcom released a Genesis version, Street Fighter II: Champion Edition , which sold more than a million copies. One of the biggest third-party companies to support the Genesis early on was Electronic Arts. Trip Hawkins , founder and then president of EA, believed

17856-521: The use of an adapter. Although the Game Gear was rushed to market, it still went on sale more than a year after the Game Boy. With a full-color backlit screen, a landscape format and a more powerful Z80 CPU, Sega positioned the handheld device as technologically superior to the Game Boy. Ultimately, its unique game library and price point gave it an edge over the Atari Lynx and TurboExpress, but its short battery life, large size (due to its screen), lack of original games, and weak support from Sega left

18000-651: The video game console market generated between $ 200,000,000 (equivalent to $ 400,000,000 in 2023) and $ 250,000,000 (equivalent to $ 500,000,000 in 2023) in Russia, with Sega accounting for half of all console sales in the country. However, only about 15% of the sales were official Sega units distributed by Bitman, while the rest were unofficial counterfeit clones. For the North American market, former Atari Corporation Entertainment Electronics Division president and new Sega of America CEO Michael Katz instituted

18144-647: The video game industry, and the Genesis and several of its games attracted legal scrutiny on matters involving reverse engineering and video game violence . Controversy surrounding violent games such as Night Trap and Mortal Kombat led Sega to create the Videogame Rating Council , a predecessor to the Entertainment Software Rating Board . 30.75 million first-party Genesis units were sold worldwide. In addition, Tectoy sold an estimated 3 million licensed variants in Brazil, Majesco projected it would sell 1.5 million licensed variants of

18288-427: The video game market in 1995. Sega underestimated the continued popularity of the Genesis and did not have the inventory to meet demand. Sega captured 43% of the dollar share of the U.S. video game market and claimed to have sold more than two million Genesis units in 1995, while Genesis software such as Vectorman remained successful, but Kalinske estimated that "we could have sold another 300,000 Genesis systems in

18432-443: The video game market, he surrounded himself with industry-savvy advisors. A believer in the razor and blades model , he developed a four-point plan: cut the price of the console, create an American team to develop games targeted at the American market, expand the aggressive advertising campaigns, and replace the bundled game Altered Beast with a new game, Sonic the Hedgehog . The Japanese board of directors initially disapproved of

18576-501: The visuals and the audio. The 68000 chip was expensive and would have driven the retail price of the console up greatly, but Sega was able to negotiate with a distributor for a tenth of its price on an up-front volume order with the promise of more orders pending the console's future success. The appearance of the Mega Drive was designed by a team led by Mitsushige Shiraiwa that drew inspiration from audiophile equipment and automobiles. Shiraiwa said this more mature look helped to target

18720-467: Was Midway 's Mortal Kombat , ported to the Genesis and SNES by Acclaim Entertainment . In response to public outcry over the game's graphic violence, Nintendo decided to replace the blood in the game with "sweat" and the arcade's gruesome "fatalities" with less violent finishing moves. Sega took a different approach, instituting America's first video game ratings system, the Videogame Rating Council (VRC), for all its current systems. Ratings ranged from

18864-539: Was a commercial failure and was discontinued in 1998, selling only 1 million units worldwide despite several partnerships and multiple versions of the device, some made by other manufacturers. Released by SNK in 1990, the Neo Geo was a home console version of the major arcade platform. Compared to its console competition, the Neo Geo had much better graphics and sound, however, the prohibitively expensive launch price of $ 649.99 and games often retailing at over $ 250 made

19008-443: Was cancelled. In its first foray into online gaming , Sega created Sega Meganet , which debuted in Japan on November 3, 1990. Operating through a cartridge and a peripheral called the "Mega Modem ", this allowed Mega Drive players to play a total of seventeen games online. A North American version, dubbed "Tele-Genesis", was announced at the Winter Consumer Electronics Show (Winter CES) in January 1990 but never released, though

19152-437: Was designed to be played horizontally. At the center of the device was its color liquid-crystal display that measures 3.2 inches (81 mm) diagonally and is able to display up to 32 simultaneous colors from a total palette of 4,096, with a frame rate of about 60   Hz with 160   ×   144 non-square pixels . The screen is backlit for low light using a small cold cathode fluorescent lamp tube. The Game Gear

19296-592: Was distributed by Samsung Electronics as the Super Gam*Boy and later the Super Aladdin Boy . Designed by an R&D team supervised by Hideki Sato and Masami Ishikawa, the Genesis was adapted from Sega's System 16 arcade board, centered on a Motorola 68000 processor as the CPU , a Zilog Z80 as a sound controller, and a video system supporting hardware sprites , tiles , and scrolling. It plays

19440-401: Was first shown at the January 1993 Consumer Electronics Show (CES), where it was demonstrated with Streets of Rage 2 . Several high-profile games, including Mortal Kombat and Street Fighter II: Special Champion Edition , were adapted to support the peripheral. The device was a commercial failure, due mainly to its inaccuracy and its high price point. IGN editor Craig Harris ranked

19584-428: Was its library of arcade game ports , the popularity of Sega's Sonic the Hedgehog series, several popular sports franchises, and aggressive youth marketing that positioned it as the cool console for adolescents. The 1991 North American release of the Super Nintendo Entertainment System triggered a fierce battle for market share in the United States and Europe known as the " console war ". This drew attention to

19728-442: Was largely responsible for the platform's success in Japan. The Sega CD was released with an unusually high price tag ($ 300 at its release) and a limited library of games. A unique add-on for the Sega console was Sega Channel , a subscription-based service (a form of online gaming delivery) hosted by local television providers. It required hardware that plugged into a cable line and the Genesis. Nintendo also made two attempts with

19872-566: Was later purchased by Sega in 1991 and became Sega of Europe. Games like Space Harrier II , Ghouls 'n Ghosts , Golden Axe , Super Thunder Blade , and The Revenge of Shinobi were available in stores at launch. The console was also bundled with Altered Beast . The Mega Drive and its first batch of games were shown at the 1990 European Computer Entertainment Show (ECES) in Earl's Court . Between July and August 1990, Virgin initially placed their order for 20,000 Mega Drive units. However,

20016-411: Was more open to new types of games, but still tightly controlled the approval process for third-party games and charged high prices for cartridge manufacturing. The American publisher Electronic Arts (EA) sought a better deal, but met resistance from Sega. They decided to reverse-engineer the Genesis, using a clean-room method similar to the method Phoenix Technologies had used to reverse-engineer

20160-523: Was named Super Gam*Boy and retained the Mega Drive logo alongside the Samsung name. It was later renamed Super Aladdin Boy. In India, Sega entered a distribution deal with Shaw Wallace in April 1994 in order to circumvent an 80% import tariff, with each unit selling for INR₹ 18,000. In Russia, Sega officially licensed the console to local distributor Forrus in 1994, replaced in 1996 by Bitman. That year,

20304-498: Was not as large as in Japan or North America, and the increasing amount of time and money required for translation as RPGs became more text-heavy, in addition to the usual need to convert the games to the PAL standard, often made localizing the games to Europe a high-cost venture with little potential payoff. As a result, RPG releases in Europe were largely limited to games which had previously been localized for North America, thus reducing

20448-432: Was powered by six AA batteries which provided an approximate battery life of 3 to 5 hours, a source of significant criticism from reviewers. To lengthen play time and reduce consumer cost, Sega released two types of external rechargeable battery packs. Available accessories included a TV Tuner with a whip antenna for the cartridge slot, to become a handheld television . Released at £74.99 (equivalent to US$ 130 ),

20592-516: Was quick to point out at the hearings that Night Trap had no such rating, saying to Senator Joe Lieberman : Furthermore, I can't let you sit here and buy this nonsense that this Sega Night Trap game was somehow only meant for adults. The fact of the matter is this is a copy of the packaging. There was no rating on this game at all when the game was introduced. Small children bought this at Toys "R" Us , and he knows that as well as I do. When they started getting heat about this game, then they adopted

20736-539: Was replaced by the Sega Mark III within two years. In the meantime, Gulf+Western began to divest itself of its non-core businesses after the death of company founder Charles Bluhdorn , so Nakayama and former Sega CEO David Rosen arranged a management buyout of the Japanese subsidiary in 1984 with financial backing from CSK Corporation , a prominent Japanese software company. Nakayama was then installed as CEO of Sega Enterprises, Ltd. In 1986, Sega redesigned

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