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87-634: The New York Evening Graphic' s founding editor was investigative reporter Emile Gauvreau , who grew up in Connecticut and in Montreal , Quebec, the eldest son of an itinerant French Canadian war hero. Gauvreau, a high school drop-out, began his journalism career as a cub reporter on the New Haven Journal-Courrier — alongside part-time Yalies such as Sinclair Lewis — during World War I , and by 1919, had moved on to become

174-472: A 7:00 p.m. or 8:00 p.m. "curtain". The afternoon " matinée " performances are at 2:00 p.m. on Wednesdays and Saturdays and at 3:00 p.m. on Sundays. This makes for an eight-performance week. On this schedule, most shows do not play on Monday and the shows and theatres are said to be "dark" on that day. The actors and the crew in these shows tend to regard Sunday evening through Monday evening as their weekend. The Tony award presentation ceremony

261-839: A Theater Advisory Council, which included Papp. Due to the COVID-19 pandemic in New York City , Broadway theaters closed on March 12, 2020, shuttering 16 shows that were playing or were in the process of opening. The Broadway League shutdown was extended first to April, then to May, then June, then September 2020 and January 2021, and later to June 1, 2021. Then-governor Andrew Cuomo announced that most sectors of New York would have their restrictions lifted on May 19, 2021, but he stated that Broadway theatres would not be able to immediately resume performances on this date due to logistical reasons. In May 2021, Cuomo announced that Broadway theaters would be allowed to reopen on September 14, and

348-704: A Used Ring", "Weed Parties in Soldiers' Love Nest", and "Two Women in Fight, One Stripped, Other Eats Bad Check". Yagoda quotes "one reader" as saying "The only value ever claimed for it was that it educated readers up to a point where they were able to understand the other tabloids." In 1930, Time , after saying that "Publisher Bernarr Macfadden's feelings are hurt by any suggestion that he or any of his publications are pornographic", added that recent Graphic headlines included "Girls Need Sex Life for Beauty" and " Rudy Vallee Not So Hot In Love's Arms". Barry Popik notes that

435-449: A booming economy and abundant creative talent kept Broadway hopping. To this day, the shows of the 1950s form the core of the musical theatre repertory." Kenrick notes that "the late 1960s marked a time of cultural upheaval. All those changes would prove painful for many, including those behind the scenes, as well as those in the audience." Of the 1970s, Kenrick writes: "Just when it seemed that traditional book musicals were back in style,

522-663: A cast. There are still, however, performers who are primarily stage actors, spending most of their time "on the boards", and appearing in screen roles only secondarily. As Patrick Healy of The New York Times noted: Broadway once had many homegrown stars who committed to working on a show for a year, as Nathan Lane has for The Addams Family . In 2010, some theater heavyweights like Mr. Lane were not even nominated; instead, several Tony Awards were given for productions that were always intended to be short-timers on Broadway, given that many of their film-star performers had to move on to other commitments. According to Mark Shenton, "One of

609-434: A challenge to the stage. At first, films were silent and presented only limited competition. By the end of the 1920s, films like The Jazz Singer were presented with synchronized sound, and critics wondered if cinema would replace live theatre altogether. While live vaudeville could not compete with these inexpensive films that featured vaudeville stars and major comedians of the day, other theatres survived. The musicals of

696-593: A choice anecdote illustrating his freewheeling indifference: He "exposed" the Atlantic City beauty contest as a "frame-up," thereby pushing the total libel suits filed against the Graphic to $ 12 million. When the treasurer complained wistfully, Gauvreau cracked: "Take it out of my salary. Some half-hearted attempts at implementing cost-cutting measures – re-use of crossword puzzle engravings, for example – served only to alienate its loyal readership, and

783-540: A company of twelve actors from Britain to the colonies with his brother Lewis as their manager. They established a theatre in Williamsburg, Virginia , and opened with The Merchant of Venice and The Anatomist . The company moved to New York in 1753, performing ballad operas and ballad-farces like Damon and Phillida . During the Revolutionary War , theatre was suspended in New York City. But after

870-565: A discount of 20 to 50%. The TKTS booths are located in Times Square , in Lower Manhattan , and at Lincoln Center . This service is run by Theatre Development Fund . Many Broadway theatres also offer special student rates, same-day "rush" or "lottery" tickets, or standing-room tickets to help ensure that their theatres are as full—and their grosses as high—as possible. According to The Broadway League , total Broadway attendance

957-601: A dispirited Gauvreau met secretly with Hearst and signed on to take the helm at the Mirror . As the Graphic began its final decline, Macfadden was also distracted by his risible and ultimately futile quest for the Republican presidential nomination. The Graphic finally folded on July 7, 1932, after years of losses, as much as $ 11,000,000, according to his wife and business partner, Mary Macfadden. The Graphic' s demise

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1044-906: A few exceptions, compared with London runs, until World War I . A few very successful British musicals continued to achieve great success in New York, including Florodora in 1900–01. In the early years of the twentieth century, translations of popular late-nineteenth century continental operettas were joined by the "Princess Theatre" shows of the 1910s, by writers such as P. G. Wodehouse , Guy Bolton , and Harry B. Smith . Victor Herbert , whose work included some intimate musical plays with modern settings as well as his string of famous operettas ( The Fortune Teller (1898), Babes in Toyland (1903), Mlle. Modiste (1905), The Red Mill (1906), and Naughty Marietta (1910)). Beginning with The Red Mill , Broadway shows installed electric signs outside

1131-510: A lame leg with exercises from Physical Culture publisher Bernarr Macfadden , and having written confession-style stories for Macfadden's True Story magazine, Gauvreau went to New York to inquire about freelancing for Macfadden publications. He did not expect to be offered the opportunity to start a daily tabloid newspaper for Macfadden, he wrote. It was to compete with the New York Daily News , America's first tabloid, which

1218-532: A larger theatre. Other productions are first developed through workshops and then out-of-town tryouts before transferring to Broadway. Merrily We Roll Along famously skipped an out-of-town tryout and attempted to do an in-town tryout—actually preview performances —on Broadway before its official opening, with disastrous results. After, or even during, successful runs in Broadway theatres, producers often remount their productions with new casts and crew for

1305-526: A more experimental, challenging, and intimate performance than is possible in the larger Broadway theatres. Some Broadway shows, however, such as the musicals Hair , Little Shop of Horrors , Spring Awakening , Next to Normal , Rent , Avenue Q , In the Heights , Fun Home , A Chorus Line , Dear Evan Hansen , and Hamilton , began their runs Off-Broadway and later transferred to Broadway, seeking to replicate their intimate experience in

1392-539: A negative COVID-19 test (PCR within 72 hours or antigen within six hours of the performance start time). Beginning November 8, those ages 5–11 also had the option to provide proof of at least one vaccination shot. Effective December 14, in accordance with NYC's vaccination mandate, guests ages 5–11 were required to have at least one vaccination shot until January 29, 2022, where they had to be fully vaccinated. The vaccine mandate lasted until April 30, and attendees were also required to wear face masks until July 1. During

1479-1152: A new age of American playwright with the emergence of Eugene O'Neill , whose plays Beyond the Horizon , Anna Christie , The Hairy Ape , Strange Interlude , and Mourning Becomes Electra proved that there was an audience for serious drama on Broadway, and O'Neill's success paved the way for major dramatists like Elmer Rice , Maxwell Anderson , Robert E. Sherwood , Clifford Odets , Tennessee Williams , and Arthur Miller , as well as writers of comedy like George S. Kaufman and Moss Hart . Classical revivals also proved popular with Broadway theatre-goers, notably John Barrymore in Hamlet and Richard III , John Gielgud in Hamlet , The Importance of Being Earnest and Much Ado About Nothing , Walter Hampden and José Ferrer in Cyrano de Bergerac , Paul Robeson and Ferrer in Othello , Maurice Evans in Richard II and

1566-500: A rate acceptable to the producers, they may continue to run in the expectation that, eventually, they will pay back their initial costs and become profitable. In some borderline situations, producers may ask that royalties be temporarily reduced or waived, or even that performers—with the permission of their unions—take reduced salaries, to prevent a show from closing. Theatre owners, who are not generally profit participants in most productions, may waive or reduce rents, or even lend money to

1653-431: A run of 253 performances. The first theatre piece that conforms to the modern conception of a musical, adding dance and original music that helped to tell the story, is considered to be The Black Crook , which premiered in New York on September 12, 1866. The production was five-and-a-half hours long, but despite its length, it ran for a record-breaking 474 performances. The same year, The Black Domino/Between You, Me and

1740-532: A second novel, The Scandal Monger in 1932 (the basis for Universal's Scandal for Sale , 1932, starring Charles Bickford ), his 1941 memoir, and later, in Dumbbells and Carrotstrips , a vilfying book on Macfadden himself, co-authored with Mary Macfadden, whom Bernarr Macfadden had sued for divorce in 1933. Emile Gauvreau Emile Gauvreau (1891-1956) was an American journalist, newspaper and magazine editor and author of novels and nonfiction books. He

1827-481: A show to keep it running. Some Broadway shows are produced by non-commercial organizations as part of a regular subscription season— Lincoln Center Theatre , Roundabout Theatre Company , Manhattan Theatre Club , and Second Stage Theater are the four non-profit theatre companies that currently have permanent Broadway venues. Some other productions are produced on Broadway with "limited engagement runs" for several reasons, including financial issues, prior engagements of

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1914-562: A sports column entitled "Sport Whirl", debuted his column, Ed Sullivan Sees Broadway . Film director Sam Fuller worked for The Graphic as a crime reporter. Ernie Bushmiller created the comic strip Mac the Manager at the Graphic prior to his creation of the Nancy comic strip. The Graphic , which sported the motto "Nothing But the Truth", often exploited a montage technique known as

2001-619: A term that can also apply to non-commercial, avant-garde , or productions held outside of traditional theater venues. The Theater District is an internationally prominent tourist attraction in New York City . According to The Broadway League , shows on Broadway sold approximately US$ 1.54 billion worth of tickets in both the 2022-2023 and the 2023–2024 seasons. Both seasons featured theater attendance of approximately 12.3 million each. Most Broadway shows are musicals . Historian Martin Shefter argues that "Broadway musicals, culminating in

2088-580: A venue for plays under the name Burton's Theatre. The Astor Opera House opened in 1847. A riot broke out in 1849 when the lower-class patrons of the Bowery Theatre objected to what they perceived as snobbery by the upper-class audiences at Astor Place: "After the Astor Place Riot of 1849, entertainment in New York City was divided along class lines: opera was chiefly for the upper-middle and upper classes, minstrel shows and melodramas for

2175-710: Is best known as editor of two of New York's entertainment and sensation oriented "jazz age" tabloid newspapers. Gauvreau was born in Centerville, Connecticut . Gauvreau got his start in newspapers at the New Haven Journal-Courier . In 1916, he moved on to the Hartford Courant , as a reporter, becoming legislative reporter, Sunday editor and assistant managing editor. Reference sources say he became managing editor at age 25, but there may be an error in either that age, his birthday, or

2262-441: Is that the latter two already had most of the advertising suited to the sort of readers that tabloids attract." Lester Cohen, the paper's contest editor and Gauvreau confidante, chronicled its rise and fall in his 1964 book, The New York Graphic: The World's Zaniest Newspaper: The paper was doomed by Macfadden's temperament. But it had the most brilliant staff, I think, of any paper of its time. That staff lived on to make some of

2349-571: Is usually held on a Sunday evening in June to fit this schedule. In recent years, some shows have moved their Tuesday show time an hour earlier to 7:00 pm. The rationale for this move was that since fewer tourists take in shows midweek, Tuesday attendance depends more on local patrons. The earlier curtain makes it possible for suburban patrons to get home by a reasonable hour after the show. Some shows, especially those produced by Disney , change their performance schedules fairly frequently depending on

2436-610: The American Theatre Wing , a service organization. While the League and the theatrical unions are sometimes at loggerheads during those periods when new contracts are being negotiated, they also cooperate on many projects and events designed to promote professional theatre in New York. Of the four non-profit theatre companies with Broadway theatres, all four ( Lincoln Center Theater , Manhattan Theatre Club , Roundabout Theatre Company , and Second Stage Theatre ) belong to

2523-461: The Graphic was secretly enjoyed by the intelligentsia is provided by a 1929 Cole Porter lyric, in which the heroine asks "Should I read Euripides or continue with the Graphic? " The Graphic was dubbed the "porno Graphic " by critics of the time and journalist Ben Yagoda in 1981 called the trashy, enormously popular daily, "one of the low points in the history of American journalism", offering sample headlines: "Aged Romeo Wooed Stage Love with

2610-454: The Graphic's racy editorial had become mainstream in New York's tabloidia, but competition with papers such as the Tribune's Daily News , William Randolph Hearst 's Journal and New York Daily Mirror had become cutthroat and the Graphic's cost structure was out of control. The Great Depression further exacerbated the paper's economic troubles. In Gauvreau's 1956 obit, Time filed

2697-580: The League of Resident Theatres and have contracts with the theatrical unions which are negotiated separately from the other Broadway theatre and producers. ( Disney also negotiates apart from the League, as did Livent before it closed down its operations.) The majority of Broadway theatres are owned or managed by three organizations: the Shubert Organization , a for-profit arm of the non-profit Shubert Foundation, which owns seventeen theatres;

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2784-503: The Nederlander Organization , which controls nine theatres; and ATG Entertainment , which owns seven Broadway houses. Both musicals and straight plays on Broadway often rely on casting well-known performers in leading roles to draw larger audiences or bring in new audience members to the theatre. Actors from film and television are frequently cast for the revivals of Broadway shows or are used to replace actors leaving

2871-489: The New York Public Library believed the Graphic to be trashy and did not collect the issues, which are now lost." Despite the enormous popularity of its puzzle contests and lonely hearts page, the Graphic had trouble securing advertisers who feared being associated with the scandal-fed image of the porno Graphic . Some advertisers claimed the Graphic's readers had no buying power. By 1929, however,

2958-476: The Roaring Twenties , borrowing from vaudeville, music hall , and other light entertainment, tended to ignore plot in favor of emphasizing star actors and actresses, big dance routines, and popular songs. Florenz Ziegfeld produced annual spectacular song-and-dance revues on Broadway featuring extravagant sets and elaborate costumes, but there was little to tie the various numbers together. Typical of

3045-748: The Theater District and Lincoln Center along Broadway , in Midtown Manhattan , New York City . Broadway and London 's West End together represent the highest commercial level of live theater in the English-speaking world . While the Broadway thoroughfare is eponymous with the district, it is closely identified with Times Square . Only three theaters are located on Broadway itself: Broadway Theatre , Palace Theatre , and Winter Garden Theatre . The rest are located on

3132-578: The composograph to create "photographs" of events it could not obtain actual photos of, such as Rudolph Valentino 's corpse, or Valentino's spirit being greeted in heaven by Enrico Caruso . Historians Bill Blackbeard and Martin Williams described the Graphic as "possibly the most iconoclastically innovative newspaper in American history," while lamenting its relative absence from Library collections. Writing in 1977, they were fearful that copies of

3219-409: The 1920s were lighthearted productions such as Sally ; Lady Be Good ; Sunny ; No, No, Nanette ; Harlem ; Oh, Kay! ; and Funny Face . Their books may have been forgettable, but they produced enduring standards from George Gershwin , Cole Porter , Jerome Kern , Vincent Youmans , and Rodgers and Hart , among others, and Noël Coward , Sigmund Romberg , and Rudolf Friml continued in

3306-536: The Broadway national tour, which travels to theatres in major cities across the country. Sometimes when a show closes on Broadway, the entire production, with most if not all of the original cast intact, is relaunched as a touring company, hence the name "Broadway national tour". Some shows may even have several touring companies out at a time, whether the show is still running in New York or not, with many companies "sitting down" in other major cities for their own extended runs. For Broadway national tours of top-tier cities,

3393-619: The Broadway orchestra is governed by an agreement with the musicians' union (Local 802, American Federation of Musicians) and The Broadway League. For example, the agreement specifies the minimum size of the orchestra at the Minskoff Theatre to be eighteen, while at the Music Box Theatre it is nine. Most Broadway shows are commercial productions intended to make a profit for the producers and investors ("backers" or "angels"), and therefore have open-ended runs (duration that

3480-738: The COVID-19 shutdown, the Shubert Organization, the Nederlander Organization, and Jujamcyn had pledged to increase racial and cultural diversity in their theaters, including naming at least one theater for a Black theatrical personality. The August Wilson Theatre , owned by Jujamcyn, had been renamed after Black playwright August Wilson in 2005. The Shuberts announced in March 2022 that the Cort Theatre , which

3567-574: The Cakewalk (1898), and the highly successful In Dahomey (1902). Hundreds of musical comedies were staged on Broadway in the 1890s and early 1900s made up of songs written in New York's Tin Pan Alley involving composers such as Gus Edwards , John Walter Bratton , and George M. Cohan ( Little Johnny Jones (1904), 45 Minutes From Broadway (1906), and George Washington Jr. (1906)). Still, New York runs continued to be relatively short, with

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3654-456: The Erlanger syndicate. During this time, the play Lightnin' by Winchell Smith and Frank Bacon became the first Broadway show to reach 700 performances. From then, it would go on to become the first show to reach 1,000 performances. Lightnin' was the longest-running Broadway show until being overtaken in performance totals by Abie's Irish Rose in 1925. The motion picture mounted

3741-457: The League confirmed that performances would begin to resume in the fall season. Springsteen on Broadway became the first full-length show to resume performances, opening on June 26, 2021, to 1,721 vaccinated patrons at the St. James Theatre . Pass Over then had its first preview on August 4, and opened on August 22, 2021, becoming the first new play to open. Hadestown and Waitress were

3828-604: The Opera at the Majestic Theatre became the longest-running Broadway musical, with 7,486 performances, overtaking Cats . The Phantom of the Opera closed on Broadway on April 16, 2023, soon after celebrating its 35th anniversary, after a total of 13,981 performances. Attending a Broadway show is a common tourist activity in New York. The TKTS booths sell same-day tickets (and in certain cases, next-day matinee tickets) for many Broadway and Off-Broadway shows at

3915-535: The Post was the first show to call itself a "musical comedy". Tony Pastor opened the first vaudeville theatre one block east of Union Square in 1881, where Lillian Russell performed. Comedians Edward Harrigan and Tony Hart produced and starred in musicals on Broadway between 1878 ( The Mulligan Guard Picnic ) and 1890, with book and lyrics by Harrigan and music by his father-in-law David Braham . These musical comedies featured characters and situations taken from

4002-627: The Prophet Carry On ( with Lester Cohen, 1945). Gauvreau was profiled by Michael Shapiro for the Columbia Journalism Review in 2011, under the title The Paper Chase, compassionately compressing Gauvreau's 488-page My Last Million readers to magazine-story length. Broadway theatre Broadway theatre , or Broadway , is a theatre genre that consists of the theatrical performances presented in 41 professional theaters , each with 500 or more seats, in

4089-492: The authors and also in numerous unlicensed productions). They were imitated in New York by American productions such as Reginald Dekoven 's Robin Hood (1891) and John Philip Sousa 's El Capitan (1896), along with operas, ballets, and other British and European hits. Charles H. Hoyt 's A Trip to Chinatown (1891) became Broadway's long-run champion when it surpassed Adonis and its 603 total performances in 1893, holding

4176-435: The beginning of the nineteenth century, the area that now comprises the Theater District was owned by a handful of families and comprised a few farms. In 1836, Mayor Cornelius Lawrence opened 42nd Street and invited Manhattanites to "enjoy the pure clean air." Close to 60 years later, theatrical entrepreneur Oscar Hammerstein I built the iconic Victoria Theater on West 42nd Street. Broadway's first "long-run" musical

4263-476: The biggest changes to the commercial theatrical landscape—on both sides of the Atlantic—over the past decade or so is that sightings of big star names turning out to do plays has [sic] gone up; but the runs they are prepared to commit to has gone down. Time was that a producer would require a minimum commitment from his star of six months, and perhaps a year; now, the 13-week run is the norm." The minimum size of

4350-550: The bill was not passed. The Save the Theatres campaign then turned their efforts to supporting the establishment of the Theater District as a registered historic district . In December 1983, Save the Theatres prepared "The Broadway Theater District, a Preservation Development and Management Plan", and demanded that each theater in the district receive landmark designation. Mayor Ed Koch ultimately reacted by creating

4437-422: The decade ended with critics and audiences giving mixed signals." Ken Bloom observed that "The 1960s and 1970s saw a worsening of the area [Times Square] and a drop in the number of legitimate shows produced on Broadway." By way of comparison, in the 1950 to 1951 season (May to May) 94 productions opened on Broadway; in the 1969 to 1970 season (June to May) there were 59 productions (fifteen were revivals). In

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4524-679: The effort. At Papp's behest, in July 1982, a bill was introduced in the 97th Congress , entitled "H.R.6885, A bill to designate the Broadway/Times Square Theatre District in the City of New York as a national historic site". The legislation would have provided certain U.S. government resources and assistance to help the city preserve the district. Faced with strong opposition and lobbying by Mayor Ed Koch's Administration and corporate Manhattan development interests,

4611-456: The everyday life of New York's lower classes and represented a significant step forward from vaudeville and burlesque, towards a more literate form. They starred high-quality professional singers ( Lillian Russell , Vivienne Segal , and Fay Templeton ), instead of the amateurs, often sex workers, who had starred in earlier musical forms. As transportation improved, poverty in New York diminished, and street lighting made for safer travel at night,

4698-467: The first musicals to resume performances on September 2, 2021. The 74th Tony Awards were also postponed; the Tony nominations were announced on October 15, 2020, and took place on September 26, 2021. On July 30, 2021, it was announced that all Broadway theaters required attendees to provide proof of full COVID-19 vaccination . The rule applied to guests ages 12+. Those under age 12 were required to provide

4785-481: The history, some of the books, some of the entertainment of the '30s, '40s, '50s, '60s. ... "Gauvreau tried to make it sensational," analyzed one of its employees, "Winchell tried to make it amusing, editor (Louis) Weitzenkorn tried to make it semirespectable, but it remained one thing overall: Macfadden." Guavreau never tired of reminiscing on the phenomenon that was "the newspaper that never was," dwelling at length on his remarkable experience in his 1931 novel Hot News,

4872-403: The images were intended to catch attention, present the news in pictorial form, and sell newspapers, but not to deceive. Gauvreau, however, said his staff had to create news to maintain its circulation, and composograph pictorials helped move things along. "We could no longer wait for calamities to happen. "Characters were built up and paraded. Hot news became the wild, blazing, delirious symptom of

4959-557: The middle-class, variety shows in concert saloons for men of the working class and the slumming middle-class." The plays of William Shakespeare were frequently performed on the Broadway stage during the period, most notably by American actor Edwin Booth who was internationally known for his performance as Hamlet . Booth played the role for a famous 100 consecutive performances at the Winter Garden Theatre in 1865 (with

5046-420: The next sixteen years. However, smaller vaudeville and variety houses proliferated, and Off-Broadway was well established by the end of the nineteenth century. A Trip to Coontown (1898) was the first musical comedy entirely produced and performed by African Americans in a Broadway theatre (inspired largely by the routines of the minstrel shows ), followed by the ragtime -tinged Clorindy: The Origin of

5133-557: The number of potential patrons for the growing number of theatres increased enormously. Plays could run longer and still draw in the audiences, leading to better profits and improved production values. As in England, during the latter half of the century, the theatre began to be cleaned up, with less prostitution hindering the attendance of the theatre by women. Gilbert and Sullivan 's family-friendly comic opera hits, beginning with H.M.S. Pinafore in 1878, were imported to New York (by

5220-632: The numbered cross streets, extending from the Nederlander Theatre one block south of Times Square on West 41st Street, north along either side of Broadway to 53rd Street , and Vivian Beaumont Theater , at Lincoln Center on West 65th Street. While exceptions exist, the term "Broadway theatre" is used predominantly to describe venues with seating capacities of at least 500 people. Smaller theaters in New York City are referred to as off-Broadway , regardless of location, while very small venues with fewer than 100 seats are called off-off-Broadway ,

5307-427: The paper "ha[ve] apparently not survived at all; there may be no file of that paper, public or private, left on earth". In his 1931 autobiographical novel, Hot News , Gauvreau takes personal credit for the invention and for launching "a new chapter in the history of tabloid journalism". Gauvreau, the Graphic's contest editor Lester Cohen, and Fulton Oursler , Macfadden Publications ' second-in-command, later claimed

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5394-465: The paper could not get a real photograph. In his autobiography, Gauvreau, who had drawn newspaper cartoons in his early days, took both credit and blame for the composograph , and admitted getting carried away with it, especially when creating farcical bedroom scenes to accompany stories about a sensational divorce case. He took some of the credit for discovering and promoting Graphic staff members Walter Winchell , Ed Sullivan and others. Sullivan

5481-556: The performers, or temporary availability of a theatre between the end of one production and the beginning of another. However, some shows with planned limited engagement runs may, after critical acclaim or box office success, extend their engagements or convert to open-ended runs. This was the case with 2007's August: Osage County , 2009's God of Carnage , 2012's Newsies , and 2022's Take Me Out . Historically, musicals on Broadway tend to have longer runs than "straight" (i.e., non-musical) plays. On January 9, 2006, The Phantom of

5568-468: The plays of George Bernard Shaw , and Katharine Cornell in such plays as Romeo and Juliet , Antony and Cleopatra , and Candida . In 1930, Theatre Guild 's production of Roar, China! was Broadway's first play with a majority Asian cast. As World War II approached, a dozen Broadway dramas addressed the rise of Nazism in Europe and the issue of American non-intervention. The most successful

5655-423: The production plays), meaning that the length of their presentation is not set beforehand, but depends on critical response, word of mouth, and the effectiveness of the show's advertising, all of which determine ticket sales. Investing in a commercial production carries a varied degree of financial risk. Shows need not make a profit immediately; should they make their "nut" (weekly operating expenses), or lose money at

5742-645: The productions of Rodgers and Hammerstein , became enormously influential forms of American popular culture " and contributed to making New York City the cultural capital of the world . New York City's first significant theatre was established in the mid-18th century, around 1750, when actor-managers Walter Murray and Thomas Kean established a resident theatre company at the Theatre on Nassau Street in Lower Manhattan , which held about 280 people. They presented William Shakespeare 's plays and ballad operas such as The Beggar's Opera . In 1752, William Hallam sent

5829-531: The run ending just a few months before Booth's brother John Wilkes Booth assassinated Abraham Lincoln ), and would later revive the role at his own Booth's Theatre (which was managed for a time by his brother Junius Brutus Booth Jr. ). Other renowned Shakespeareans who appeared in New York in this era were Henry Irving , Tommaso Salvini , Fanny Davenport , and Charles Fechter . Theatre in New York moved from Downtown gradually to Midtown Manhattan , beginning around 1850, seeking less expensive real estate. At

5916-473: The season. This is done in order to maximize access to their target audience. Most Broadway producers and theatre owners are members of The Broadway League (formerly "The League of American Theatres and Producers"), a trade organization that promotes Broadway theatre as a whole, negotiates contracts with the various theatrical unions and agreements with the guilds, and co-administers the Tony Awards with

6003-470: The stage for 657 performances. Chinatown itself was surpassed by the musical Irene (1919) in 1921 as the longest-running Broadway musical, and even earlier, in March 1920, by Lightnin' (1918) as the longest-running Broadway show. In 1896, theatre owners Marc Klaw and A. L. Erlanger formed the Theatrical Syndicate , which controlled almost every legitimate theatre in the U.S. for

6090-534: The theatres. Since colored bulbs burned out too quickly, white lights were used, and Broadway was nicknamed "The Great White Way". In August 1919, the Actors' Equity Association demanded a standard contract for all professional productions. After a strike shut down all the theatres, the producers were forced to agree. By the 1920s, the Shubert Brothers had risen to take over the majority of the theatres from

6177-481: The theatrical producer and director who established The Public Theater , led the "Save the Theatres" campaign. It was a not-for-profit group supported by the Actors Equity union to save the theater buildings in the neighborhood from demolition by monied Manhattan development interests. Papp provided resources, recruited a publicist and celebrated actors, and provided audio, lighting, and technical crews for

6264-461: The time, the average age of theatergoers was 40.4; nearly two-thirds of the audience were women; and 29% identified as a racial minority. The classification of theatres is governed by language in Actors' Equity Association contracts. To be eligible for a Tony, a production must be in a house with 500 seats or more and in the Theater District, which are the criteria that define Broadway theatre. Off-Broadway and off-off-Broadway shows often provide

6351-588: The time." Cohen credits art department staff member Harry Grogin as "the inventor of the composite picture." In 1929, Time magazine in a profile of Winchell, wrote: Not all readers of that gum-chewers' sheetlet, the New York Graphic , are gum-chewers. Some of them smuggle the pink-faced tabloid into Park Avenue homes, there to read it in polite seclusion. They have reason: the Graphic's gossip-purveying, scandal-scooping, staccato-styled Monday column, "Your Broadway and Mine. Further evidence that

6438-568: The twenties, there were 70–80 theaters, but by 1969, there were 36 left. During this time, many Broadway productions struggled due to low attendance rates, which resulted in perceived mediocrity among such plays. For this reason, the Theatre Development Fund was created with the purpose of assisting productions with high cultural value that likely would struggle without subsidization, by offering tickets to those plays to consumers at reduced prices. In early 1982, Joe Papp ,

6525-568: The vein of Victor Herbert. Live theatre has survived the invention of cinema. Leaving these comparatively frivolous entertainments behind and taking the drama a step forward, Show Boat premiered on December 27, 1927, at the Ziegfeld Theatre . It represented a complete integration of book and score, with dramatic themes, as told through the music, dialogue, setting, and movement, woven together more seamlessly than in previous musicals. It ran for 572 performances. The 1920s also spawned

6612-692: The war's end, theatre resumed in 1798, when the 2,000-seat Park Theatre was built on Chatham Street on present-day Park Row . A second major theatre, Bowery Theatre , opened in 1826, followed by others. By the 1840s, P.T. Barnum was operating an entertainment complex in Lower Manhattan. In 1829, at Broadway and Prince Street, Niblo's Garden opened and soon became one of New York's premier nightspots. The 3,000-seat theatre presented all sorts of musical and non-musical entertainments. In 1844, Palmo's Opera House opened and presented opera for only four seasons before bankruptcy led to its rebranding as

6699-544: The year he began working at the Courant. He launched the newspaper's Artgravure Picture section and its Sunday magazine, and developed a strong partiality for the banner headline. His sensational style led to his dismissal from the newspaper in 1924 over a series alleging that medical quacks were operating in the state with credentials from diploma mills . He was asked for his resignation, but left with strong finances, thanks to his company stock. Having helped compensate for

6786-554: The youngest managing editor in the history of the Hartford Courant after only three years on the job. He was fired when an investigative project embarrassed "Boss" Roraback, Connecticut's state Republican utilities tycoon J. Henry Roraback . In 1924, Gauvreau made his way to New York to seek his fortune on The New York Times under Carr Van Anda , when, as he relates in My Last Million Readers , he

6873-571: Was Lillian Hellman 's Watch on the Rhine , which opened in April 1941. After the lean years of the Great Depression , Broadway theatre had entered a golden age with the blockbuster hit Oklahoma! , in 1943, which ran for 2,212 performances. According to John Kenrick 's writings on Broadway musicals, "Every season saw new stage musicals send songs to the top of the charts. Public demand,

6960-539: Was 14.77 million in 2018–2019, compared to 13.79 million in 2017–2018. The average age of the Broadway audience in the 2017–18 theater season was 40, the lowest it had been in nearly two decades. By 2018, about 20% of Broadway tickets were sold to international visitors, although many visitors reported not being able to use their tickets. In 2022–2023, the first full season since the COVID-19 pandemic, Broadway theaters sold 12.3 million tickets, of which 35% were to local residents and 17% to international visitors. At

7047-644: Was a 50-performance hit called The Elves in 1857. In 1870, the heart of Broadway was in Union Square , and by the end of the century, many theatres were near Madison Square . Theatres arrived in the Times Square area in the early 1900s, and the Broadway theatres consolidated there after a large number were built around the square in the 1920s and 1930s. New York runs continued to lag far behind those in London, but Laura Keene 's "musical burletta" The Seven Sisters (1860) shattered previous New York records with

7134-499: Was introduced to Macfadden through the publisher's editor in chief, Fulton Oursler , an almost chance encounter which became "the most violent turning point of my life." My departure from the Courant , as a result of the medical diploma-mill revelations had injected my name into newspaper stories of investigation. A number of those accounts pictured me as some sort of martyr. MacFadden, who had no use for doctors, quack or legitimate,

7221-505: Was keenly interested in the fight I was waging. As a result of our conference I was engaged to organize an afternoon tabloid newspaper to be published in New York under the name The Truth .(...) He spoke of his projected newspaper as a crusading daily, which would tell the truth under all circumstances, and I listened to him with enthusiasm." From the beginning, the paper featured a gossip column by Walter Winchell and when he quit in 1929, Louis Sobol. In 1931, Ed Sullivan , who had authored

7308-456: Was precipitated by pressure from other rising New York tabloids and financial pressures throughout Macfadden's faltering publishing empire. Author Helen MacGill Hughes draws on Gauvreau's Hotnews to conclude that Macfadden's late entry into the tabloid game was a key contributing factor in the Graphic's difficulty in competing with the New York genre's first movers, Patterson's Daily News and Hearst's Mirror: "What does seem probable, however,

7395-417: Was soon joined by Hearst New York Daily Mirror . Macfadden had wanted to call his tabloid The Truth, but eventually settled for New York Evening Graphic , with Gauvreau as managing editor. Along with crime stories, photos, and Macfadden's health crusades, its experimental policies included first-person stories by ghostwriter -assisted newsmakers, and composite photos that illustrated scenes for which

7482-906: Was sports editor before replacing Winchell on the Broadway column. Later, Sullivan went to the Daily news, and both Winchell and Gauvreau left the Graphic for Hearst's Daily Mirror, continuing a longtime editor-columnist feud into the 1930s. Gauvreau's 1935 book about a trip to Russia , What So Proudly We Hailed, got him fired by Hearst, but he continued to write, and later edited a pictorial magazine, Click, for Moses Annenberg of The Philadelphia Inquirer . His books, starting with two quasi-autobiographical novels about "tabloidia", include Hot News (1931), The Scandalmonger (1932), What So Proudly We Hailed (1935), Dumbells and Carrot Strips (with Mary Macfadden, 1935), My Last Million Readers (1941), Billy Mitchell: founder of our Air Force and Prophet Without Honor (1942), and The Wild Blue Yonder: Sons of

7569-720: Was under renovation at the time, would be renamed after actor James Earl Jones . In June 2022, the Nederlanders announced that the Brooks Atkinson Theatre would be renamed after Lena Horne , The James Earl Jones Theatre was rededicated in September 2022, while the Lena Horne Theatre was rededicated that November. Although there are some exceptions, shows with open-ended runs generally have evening performances Tuesday through Saturday, with

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