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79-496: In the United States, shredded wheat is most heavily advertised and marketed by Post Consumer Brands , which acquired the product in 1993 through its parent company, Kraft Foods , buying it from its long-time producer Nabisco . Kellogg's sells eight varieties of miniature, or bite-sized, shredded wheat cereal. Manufacturer Barbara's Bakery , a division of Weetabix Limited , also offers a version of plain shredded wheat. In

158-439: A coffee substitute made out of roasted grain , was created in 1895. It was popular through the early 20th century, particularly during World War II when coffee was rationed . Due to its decline in popularity, Post announced its discontinuation in 2007. It was later revived by Eliza's Quest Food in 2013. Quaker Oats Company The Quaker Oats Company ( / ˈ k w eɪ k ər oʊ t s / ), known as Quaker ,

237-473: A factory town in which he sold homes to his workers at favorable rates. Postum Cereal Company lost its founder in 1914. C.W. Post underwent an apparently successful appendectomy at the Mayo Clinic , but shortly after returning home to recuperate, he died of a self-inflicted gunshot wound . Post had for years suffered from bouts of illness and depression. While his death was without warning, his company

316-517: A bowl with four Shredded Wheat and the caption "I bet he drinks Carling Black Label." After Henry Perky died in 1906 and the patent on his Shredded Wheat biscuit expired in 1912, John Harvey Kellogg saw that as an opportunity for Kellogg's to sell its own version of the product. Kellogg obtained a patent on the biscuit in 1915, and Kellogg's Shredded Wheat was born. This provoked National Biscuit Company to sue Kellogg for trademark infringement, attempting to enjoin him from using Shredded Wheat as

395-414: A box office disappointment at the time of release, and the film’s original distributor Paramount eventually sold the rights back to Quaker Oats, who then sold the rights to Warner Bros. because the company had no involvement in the film business. The film became extremely popular in the 1980s via repeated television airings and home video sales. In 1972, Quaker Oats purchased Louis Marx and Company ,

474-598: A breakfast cereal — "a figure of a man in 'Quaker garb'". In 1879, John Stuart and his son Robert joined with George Douglas to form Imperial Mill and set up their operation in Chicago, Illinois . In 1881, Henry Parsons Crowell bought the Quaker Mill Company; the following year, he launched the first national magazine advertising campaign for breakfast cereal, introducing a cereal box that made it possible to buy in quantities other than bulk. He also bought

553-519: A carpenter from the town of LeRoy in northern New York state. Mr. Wait's product was based upon a patent that had been issued to inventor and industrialist Peter Cooper in 1845, but which Cooper had never developed commercially. However, Wait was unsuccessful in marketing Jell-O, and in 1899, he sold the rights to it for $ 450 to a neighbor, Orator Francis Woodward, who had founded the Genesee Pure Food Company in 1897. Genesee became

632-798: A company that created one quarter of all toys and trains manufactured in the mid-1950s. It sold the business after four years. In 1982, Quaker Oats purchased US Games , a company that created games for the Atari 2600 . It went out of business after one year. That same year, Quaker Oats acquired Florida-based orange juice plant Ardmore Farms, which it would own until selling it to Country Pure Foods in 1998. In 1983, Quaker bought Stokely-Van Camp, Inc., makers of Van Camp's and Gatorade . Quaker bought Snapple for $ 1.7 billion in 1994 and sold it to Triarc in 1997 for $ 300 million. Triarc sold it to Cadbury Schweppes for $ 1.45 billion in September 2000. It

711-454: A diet high in nutrients. They were not told that the food their children were fed contained radioactive calcium and iron , and the consent form contained no information indicating this. The information obtained from the experiments was to be used as part of an advertising campaign. The company was later sued because of the experiments. The lawsuit was settled on 31 December 1997 when MIT and Quaker Oats Company agreed to pay $ 1.85 million to

790-530: A further 27 constructed in 1938; in both instances they were built by Peter Lind & Company of London who continues in business today. In 1988, Nabisco sold the UK site to Rank Hovis McDougall (who made own-label cereals for supermarkets), whose breakfast cereals division briefly became the Shredded Wheat Company . In 1990, RHM sold the site to Cereal Partners . Since 2007, all Shredded Wheat

869-484: A great deal of space and electricity, which were not readily available in most grocery stores of the period. For those stores which could accommodate them, the payback was immediate. Housewives quickly realized that keeping packages of frozen food in the icebox could mean fresher meals and fewer trips to the market. The company published a cook book in 1932, the General Foods Cook Book , dedicated "To

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948-560: A healthy alternative. Its advertising slogan, which he coined himself, was, "There's a Reason." Postum's main ingredients were naturally caffeine-free wheat grain , bran , and molasses . Initially, Postum had to be brewed like coffee, but in 1911, Post introduced a powdered, instant formulation. This version of the product was manufactured in Battle Creek until it was discontinued in 2007. As of January 2013, Eliza's Quest Food had succeeded in returning Postum to many grocery stores across

1027-504: A large portfolio of cereal brands that include Bran Flakes , Honey Bunches of Oats , Golden Crisp , Grape-Nuts , Honeycomb , Oreo O's , Pebbles , and Waffle Crisp , among others. The company also produces several pet food brands, including Rachael Ray Nutrish, Kibbles 'n Bits , and 9Lives, and markets Peter Pan Peanut Butter . C. W. Post established his company in Battle Creek, Michigan , having lived there since 1891, when he

1106-523: A letter-writing campaign after a Quaker Oats advertisement depicted Popeye as a Quaker who used violence against aliens, sharks, and Bluto . Later in that decade, more letters were sparked by Power Rangers toys included in Cap'n Crunch cereal. From 1946 to 1953, researchers from Quaker Oats Company, MIT and Harvard University carried out experiments at the Walter E. Fernald State School to determine how

1185-648: A major R&D facility located in Barrington, Illinois . After numerous acquisitions the site was renamed, but retained its research and development focus. Starting in 1902, the company's oatmeal boxes came with a coupon redeemable for the legal deed to a tiny lot in Milford, Connecticut . The lots, sometimes as small as 10 feet by 10 feet, were carved out of a 15-acre, never-built subdivision called Liberty Park. A small number of children (or their parents), often residents living near Milford, redeemed their coupons for

1264-495: A separate company. About a quarter of Ralcorp's sales in 2010 were generated by its Post Foods unit. The spinoff was completed with an IPO for Post Holdings, Inc. on February 7, 2012. In 2014, the company acquired Michael Foods. The following year, Post Foods purchased MOM Brands (formerly Malt-O-Meal Co.) creating the third largest breakfast cereal company in the US. At this point, Post Foods rebranded as Post Consumer Brands , and

1343-467: A toy company. In 1991, Quaker Oats spun off its Fisher-Price division. In 1971, the company financed the making of the film Willy Wonka & the Chocolate Factory , based on the children's novel Charlie and the Chocolate Factory , by Roald Dahl . In return the company obtained a license to use a number of the product names mentioned in the film for candy bars . The film was considered

1422-494: A trade name and from manufacturing the cereal in its pillow-shaped form. This series of litigations led to the United States Supreme Court case Kellogg Co. v. National Biscuit Co. in 1938. The Supreme Court ruled that shredded wheat was generic and not trademarkable; and that in any case, when the first patent for shredded wheat machinery expired in 1912, the right to apply the name "shredded wheat" to

1501-578: A whisk broom." However, after co-founding the Battle Creek Toasted Corn Flake Company—later the Kellogg Company cereal manufacturer—with his brother Will Keith Kellogg in 1906, John Kellogg observed the success of Perky's product and offered to buy its patent from him, but at too low a price to pique Perky's interest. Premiering to the public at Chicago 's World Columbian Exposition in 1893, shredded wheat cereal

1580-542: Is an American food conglomerate based in Chicago, Illinois . As Quaker Mill Company, the company was founded in 1877 in Ravenna, Ohio. In 1881, Henry Crowell bought the company and launched a national advertising campaign for Quaker Oats. In 1911, the company acquired the Great Western Cereal Company. The iconic cylindrical package was introduced in 1915. Although Quaker Oats Company states that

1659-513: Is associated with a higher risk of diabetes and some forms of cancer . In 2014, Quaker agreed to remove trans fats from its products, at a cost of $ 1.4 million, although the company denied false or misleading labelling. As of 2005, these are the product brands marketed under the Quaker Oats name in the US: As of 2008, these are the product brands marketed under the Quaker Oats name in

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1738-400: Is first cooked in water until its moisture content reaches about 50%. It is then tempered , allowing moisture to diffuse evenly into the grain. The grain then passes through a set of rollers with grooves in one side, yielding a web of shredded wheat strands. Many webs are stacked together, and this moist stack of strands is crimped at regular intervals to produce individual pieces of cereal with

1817-583: Is headquartered in Lakeville , Minnesota . In July 2017, Post Holdings bought Weetabix Limited for £1.4 billion. In 2019, the company began combining some of its MOM Brands and Weetabix cereal brands under the Three Sisters Cereal name. On December 8, 2020, Post Holdings announced that it was acquiring the Peter Pan peanut butter brand from Conagra Brands . The transaction

1896-505: Is made at Staverton , Wiltshire, and the Welwyn Garden City site was shut in 2008. The "Bitesize", "Fruitful" and "Honey Nut" Shredded Wheat variants are also made in the UK. Shredded Wheat has a particular place in UK popular culture due to a long-running television advertising campaign. The campaign in the 1970s featured Linda Hoyle , singing the lyrics: The Three Shredded Wheat campaign, which came later, suggested that

1975-562: Is still marketed in Canada as Muffets, but in the U.S. is now sold as Quaker Shredded Wheat. The original company opened a factory in Welwyn Garden City , Hertfordshire, in 1926 at which time Welgar was its registered trade mark, which became part of Nabisco in 1928. The tall concrete cereal silos that formed part of the factory are a local landmark and are listed structures. The first 18 storage units were completed in 1926 with

2054-525: Is that of a man dressed in Quaker garb, including a Quaker hat , chosen because the Quaker faith projected the values of honesty, integrity, purity and strength". The company has never had any ties with the Religious Society of Friends (Quakers). When the company was being built up, Quaker businessmen were known for their honesty ( truth is often considered a Quaker testimony ). The Quaker man

2133-935: The Dionne Quintuplets for promotional purposes. The Quaker Oats mill in Cedar Rapids was photographed during the 1930s by Theodor Horydczak , who documented the building, operations, and factory workers at the plant. During World War II , the company, through its subsidiary the Q. O. Ordnance Company, operated the Cornhusker Ordnance Plant (six miles west of Grand Island ) as a government-owned, contractor-operated 11,960-acre site. Construction began in March 1942, and production ended in August 1945. The plant manufactured millions of pieces of various artillery munitions. In 1946, artist Jim Nash

2212-809: The German Mills American Oatmeal Company in Akron, Ohio , and Stuart founded the North Star Mills in Hearst, Ontario , Rupert's Land . In 1870, Schumacher ran his first known cereal advertisement in the Akron Beacon Journal newspaper. In 1877, the Quaker Mill Company of Ravenna, Ohio, was founded. According to some accounts, Quaker Mill partner Henry Seymour came up with the brand name after discovering an encyclopedia article about Quakers . He stated that

2291-672: The Klondike . In 2023, concentrations of chlormequat , a pesticide known to cause reproductive and developmental issues in animals, in oat-based foods, including popular brands like Cheerios and Quaker Oats, were notably higher in 2023 compared to previous years. Quaker Oats Company issued numerous recalls of over 60 products starting from December 15 due to potential contamination with salmonella bacteria, affecting various cereals such as Cap'n Crunch and Oatmeal Squares, as well as Gatorade protein bars and batches of Quaker Chewy granola bars and Quaker granola cereals. The latest recall, involving

2370-548: The Propel fitness water sub-brand, Tropicana juices, and various Frito-Lay snack products. Products are easily identified by the manufacturer by address on the packaging. The Peterborough facility supplies the majority of Canada and exports limited portions to the United States . The Quaker plant sells cereal production byproducts to companies that use them to create fire logs and pellets. Until 2022, Quaker Oats had

2449-474: The "Quaker man" as William Penn, and referred to him as "standard bearer of the Quakers and of Quaker Oats". In 1946, graphic designer Jim Nash created a black-and-white head-and-shoulders portrait of the smiling Quaker Man, and Haddon Sundblom 's now-familiar color head-and-shoulders portrait (using fellow Coca-Cola artist Harold W. McCauley as the model) debuted in 1957. In 1965, a new advertising slogan

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2528-508: The "Quaker man" is not meant to resemble or represent an actual person, the company identified the Quaker man as William Penn in advertising dating back to 1909. In 1983, Quaker acquired Stokely-Van Camp, Inc., the maker of Van Camp's and Gatorade . In 2001, PepsiCo bought Quaker Oats for $ 14 billion, primarily to acquire the Gatorade brand. In the 1850s, Ferdinand Schumacher and Robert Stuart founded oat mills. Schumacher founded

2607-533: The American homemaker". Five editions were published between 1932 and 1937. The book includes photographs (among which is "General Foods offers over twenty famous products for your well-stocked pantry shelf") and a subject index. Philip Morris Companies acquired General Foods in 1985 and Kraft Inc. in 1988, eventually merging them as Kraft Foods Inc. before the cereal unit was sold to Ralcorp in 2007. In 2011, Ralcorp announced plans to spin off Post Foods into

2686-660: The Jell-O Company in 1923, the same year it began marketing D-Zerta, a sugar-free gelatin, and a powdered mixture for making ice cream in the kitchen. In 1926, Postum Cereal acquired Igleheart Brothers, Inc (established in 1856), the makers of Swans Down cake flour , and followed this with the purchase of the Minute Tapioca Company. "Tapioca Superlative" had been invented in 1894 by a Boston woman, Susan Stavers, who made it from tapioca flakes that she ran through her coffee grinder. Later that year, she sold

2765-599: The La France Manufacturing Company, a maker of starch and other laundry products (this being Postum's first venture into nonedibles), and the Calumet Baking Powder Company , the leading maker of this kitchen essential. Financially, the year culminated on October 1 with the inclusion of Postum, Inc in the newly reformulated Dow Jones Industrial Average of 30 common stocks. By year-end, revenues stood at $ 101 million and

2844-770: The National Historic Register in 1974, the Buffalo Avenue plant was demolished in 1976. Production continued at the Rainbow Boulevard plant until it was closed in 2001 as production was consolidated on the Canadian side of the border. In 1920, Henry Perky's son, Scott Henry Perky, developed a round shredded wheat cereal, which he named Muffets. The Muffets Corporation was sold to the Quaker Oats Company in 1927. The cereal

2923-583: The Quaker Chewy Dipps Llama Rama bars, was announced on January 31, 2024. Starting in 1877, the Quaker Oats logo had a figure of a Quaker man depicted full-length, sometimes holding a scroll with the word "Pure" written across it, resembling the classic woodcuts of William Penn (founder of the Province of Pennsylvania ), the 17th-century philosopher and early Quaker. Quaker Oats advertising dating back to 1909 did, indeed, identify

3002-536: The US in 1923. Three more acquisitions followed in 1928. The most important was that of the Cheek-Neel Coffee Company. Its product, Maxwell House , dating from 1892, was a well-known brand in what was still a fragmented US coffee market. Within a few years, however, it was to become the number one brand in America and would retain that position well into the 1980s. Also acquired during 1928 was

3081-699: The United Kingdom, the Shredded Wheat brand is owned by Cereal Partners , a Nestlé / General Mills company, although there are many generic versions and variants by different names. It was first made in the United States in 1893, while UK production began in 1926. Henry Perky invented shredded wheat cereal in Denver, Colorado , in 1890, as well as founding the "Cereal Machine Company". In 1895, Perky received United States Patent Number 548,086, dated 15 October 1895. The biscuits proved more popular than

3160-445: The United States and Canada. In 1897, Post introduced his first dry cereal , a crunchy blend of wheat and barley , which he called Grape Nuts . His first corn-flake product was introduced as " Elijah 's Manna " in 1904. Owing to consumer resistance to the (inaccurate) biblical reference that was so great that even Great Britain flatly refused to register the name as a trademark , it was renamed Post Toasties in 1907. C. W. Post

3239-434: The acquisition, General Foods began test-marketing an expanded line of frozen foods , but the company quickly realized that a packaging process alone would not be sufficient to market frozen products in stores. To be sold, the packages had to be kept frozen while on display, so Birdseye engineers began development of a freezer cabinet designed specifically to hold frozen foods. The cabinet, which first appeared in 1934, required

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3318-542: The bankrupt Quaker Oat Mill Company in Ravenna and held the key positions of general manager, president and chairman of the company from 1888 until late 1943, becoming known as the cereal tycoon. He donated more than 70% of his wealth to the Crowell Trust . In 1888, the American Cereal Company was formed by the merger of seven major oat millers. Ferdinand Schumacher became president, Henry Crowell

3397-471: The cereal was so nourishing that it was impossible to eat three. Even a black hole was shown as exploding when the third biscuit was sucked into it. Phrases such as "I bet you can't eat three" and "He must have eaten three" were in common use as humorous remarks in the 1970s and 1980s, with celebrities such as Brian Clough , Peter Shilton , Richard Kiel and Ian Botham all 'unable' to eat three. A later UK poster advertisement for Carling Black Label showed

3476-667: The children who had been subjected to the experiments. In 2010, two California consumers filed a class action lawsuit against the Quaker Oats Company. The plaintiffs alleged that Quaker marketed its products as healthy even though they contained unhealthy trans fat . Specifically, Quaker's Chewy Granola Bars, Instant Oatmeal, and Oatmeal to Go Bars contained trans fat, yet their packaging featured claims like "heart healthy", "wholesome", and "smart choices made easy". The plaintiffs' complaint cited current scientific evidence that trans fat causes coronary heart disease and

3555-561: The commercials, he extolled the virtues and healthfulness of oat consumption, sometimes to a young child. "It's the right thing to do" was a common slogan during the commercials. The major Canadian production facility for Quaker Oats is located in Peterborough, Ontario . The factory was first established as the American Cereal Company in 1902 on the shores of the Otonabee River during that city's period of industrialization. At

3634-418: The company. In a deal arranged by Marjorie, who immediately understood the value of Clarence Birdseye's patents, Postum paid $ 10.75 million for a 51% interest and its partner, Goldman Sachs , paid $ 12.5 million for the other 49%. Following this acquisition, Postum, Inc changed its name to General Foods Corporation. Goldman sold its share back to General Foods in 1932, apparently at a slight loss. Shortly after

3713-418: The cutout picture of the "Quaker Man" customers received a double boiler for the cooking of oatmeal. In the 1920s, Quaker introduced "Quaker Quick Oats", an early convenience food , and also offered a crystal radio set built in the same cylindrical canister as Quick Oats, with the same label, for US$ 1 plus two trademarks cut from Quaker Oats packages. In the 1930s, Quaker was one of the many companies using

3792-480: The dividend on the five million authorized shares was $ 5.00 per year, a 25-fold increase since 1922. By far the most important acquisition of 1929 was of the frozen-food company owned by Clarence Birdseye , called "General Foods Company". Birdseye (December 9, 1886 - October 7, 1956) was one of the most important entrepreneurs in the history of the food industry. Born in New York City, he became interested in

3871-454: The free deeds and started paying the extremely small property taxes on the "oatmeal lots". The developer of the prospective subdivision hoped the landowners would hire him to build homes on the lots, although several tracts would need to be combined before building could start. The legal deeds created a large amount of paperwork for town tax collectors, who frequently couldn't find the property owners and received almost no tax revenue from them. In

3950-670: The frozen preservation of food during the course of working as a fur trader in Labrador between 1912 and 1916. By 1923, he had developed a commercially viable process for quick-freezing foods using a belt mechanism, which he patented. In 1924, with backing from three investors, he formed the General Seafoods Company, in Gloucester, Massachusetts , to produce frozen haddock fillets packed in plain cardboard boxes. The founder's daughter, Marjorie Merriweather Post ,

4029-474: The general manager, and John Stuart the secretary-treasurer. In 1889, the American Cereal Company introduced the half-ounce trial size and, as a promotion, distributed one to every home in Portland, Oregon , via boys on bicycles. Later, this promotion was extended to other cities. A second promotion involved placing dinner plates within the then-regular (not round) boxes of oats. In 1901, the Quaker Oats Company

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4108-505: The leadership of financier (and at one point, son in-law to the founder), E. F. Hutton as chairman and Colby M. Chester as president, Postum Cereal made the first of a series of corporate acquisitions which would within a few years transform it into the dominant U.S. packaged grocery products manufacturer. It began late that year with the purchase of the Jell-O Company. Jell-O had been first produced in 1897 by Pearle Bixby Wait ,

4187-611: The machines, so Perky moved East and opened his first bakery in Boston , Massachusetts , and then in Worcester, Massachusetts , in 1895, retaining the name of The Cereal Machine Company, and adding the name of the Shredded Wheat Company. Inspired by his observation of a dyspeptic diner blending wheat with cream, he developed a method of processing wheat into strips that were formed into pillow-like biscuits. The wheat

4266-545: The mid-1970s, the town put an end to the oatmeal lots with a "general foreclosure" condemning nearly all of the property, which is now part of a BiC Corporation plant. In 1955, Quaker Oats again gave away land as part of a promotion, this one tied to the Sergeant Preston of the Yukon television show in the United States. The company offered in its Puffed Wheat and Puffed Rice cereal boxes genuine deeds to land in

4345-474: The minerals from cereals were metabolized. Fernald was a residential institution housing mostly boys with disabilities. The school asked parents of its students for permission to let their children be members of a Science Club. Members of the Science Club would participate in research and get special privileges, including trips to baseball games. The school informed parents that the children would be fed with

4424-507: The product passed into the public domain along with that patent. Shredded wheat consists entirely of whole wheat . Two biscuits (47 g) contain 160 calories, 1 g of fat and 6 g of dietary fiber (12.8% by weight). Post Consumer Brands Post Consumer Brands, LLC (previously Post Cereals and Postum Cereals ; also known as simply "Post") is an American consumer packaged goods food manufacturer headquartered in Lakeville, Minnesota . The company, founded in 1895 by C. W. Post , owns

4503-482: The qualities describing Quakers, such as integrity, honesty, and purity, were traits that he wanted customers to associate with the company's product. According to the company, William Heston also said that he had selected the name. Quaker Mill Company held the trademark on the Quaker name. In Ravenna, Ohio, on September 4, 1877, Henry Seymour of the Quaker Mill Company applied for the first trademark for

4582-616: The rights to John Whitman, of Orange, Massachusetts , who changed its name to "Minute Tapioca". In 1908, he changed the name of his company to that of his product. The "Minute" brand would later become better known for a General Foods innovation introduced in 1949 known as Minute Rice , a brand of parboiled rice . As a consequence of the Jell-O and Minute Tapioca acquisitions, Postum Cereal's revenues in 1926 jumped to $ 46.9 million. The number of shares stood at 1.375 million, including shares issued to acquire Jell-O and Minute Tapioca. The dividend

4661-425: The same as in 1921, but in 1923, they were $ 22.25 million and a stock split , in the form of a 100% stock dividend, increased the authorized shares to 400,000. These shares also earned a $ 3.00 annual cash dividend, representing a 20% increase over the presplit rate. In 1925, with revenues now at $ 27.4 million, the stock was split once again and the dividend was increased to $ 4.00 per new share. Starting in 1925, under

4740-459: The same year, the whole merged company was acquired by Crowell, who also bought the bankrupt Quaker Oat Mill Company, also in Ravenna. In 1908, Quaker Oats introduced the first in a series of cookie recipes on the box. In 1911, Quaker Oats purchased the Great Western Cereal Company. The iconic cylindrical package made its first appearance in 1915. Later that year, Quaker offered the first cereal box premium to buyers. By sending in one dollar and

4819-864: The strands attached at each end. These then go into an oven, where they are baked until their moisture content is reduced to 5%. Perky first sold his shredded wheat cereal to vegetarian restaurants in 1892, distributing it from a factory in Niagara Falls, New York . A health-oriented publication, The Chicago Vegetarian , recommended the use of shredded wheat biscuits as soup croutons. At the same time, Perky leased cereal-manufacturing machines to bakers in Denver and Colorado Springs through his Cereal Machine Company and sold wheat processors. One of his wheat-processor buyers, Dr. John Harvey Kellogg , admired Perky's manufacturing process for his shredded wheat cereal. Kellogg declined to purchase Perky's patent on it, however, considering it too weak in taste, "like eating

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4898-408: The time, the city was known as "The Electric City" due to its hydropower resources, attracting many companies to the site to take advantage of this source. The Trent–Severn Waterway also promised to provide an alternate shipping route from inland areas around the city. On December 11, 1916, the factory all but completely burned to the ground. When the smoke had settled, 23 people had died and Quaker

4977-422: Was a patient at a holistic sanitarium operated by Dr. John Harvey Kellogg . Dr. Kellogg, with his brother W. K. Kellogg , had developed a dry corn flake cereal that was part of their patients' diet. Post's first product, introduced in 1895, was not a cereal, however, but a roasted, cereal-based beverage, Postum . Having developed an aversion to coffee during his time in the sanitarium, Post positioned Postum as

5056-494: Was added to Post Consumer Brands' broad portfolio of private label cereal products. In February 2023, Post Holdings announced its acquisition of pet food brands like 9Lives , Kibbles 'n Bits and Gravy Train . Such acquisition would enable Post's entry to the 'pet food category'. After the completion of this acquisition, Post intends to develop a new pet food category within Post Consumer Brands. Postum ,

5135-500: Was an astute businessman who believed that advertising and aggressive marketing were the keys to a successful enterprise. Within 10 years of its incorporation, his Postum Cereal Company had more than $ 10 million in capital and was spending $ 400,000 a year on advertising, sums which were remarkable for the period. His employees were the highest-paid in his industry and working conditions at the Post factory were exemplary. He even developed

5214-678: Was commissioned to produce a head portrait of the Quaker Man, which became the basis for Haddon Sundblom 's famous version of 1957. In 1968, a plant was built in Danville, Illinois , which now makes Pearl Milling Company pancake mixes, Oat Squares, Life Cereals Quaker Oh's , Bumpers, Quisp, King Vitamin Natural Granola Cereals, and Chewy granola bars, as well as Puffed Rice for use as an ingredient for other products in other plants. In 1969, Quaker acquired Fisher-Price ,

5293-417: Was completed on January 25, 2021. With the acquisition of Peter Pan peanut butter on January 25, 2021, Post created a new group called Animated Brands , with the Peter Pan brand being the founding member. Animated Brands is managed under Post Consumer Brands. On June 1, 2021, Post announced it acquired the ready-to-eat ("RTE") cereal business of TreeHouse Foods. The TreeHouse Foods RTE cereal business

5372-434: Was first to become excited about the prospects for the frozen foods business. In 1926, she had put into port at Gloucester on her yacht, Hussar (IV) , and was served a luncheon meal which, she learned to her amazement, had been frozen six months before. Although she eventually became the richest woman in America because of her business genius, it took Marjorie Post three years to finally convince Postum's management to acquire

5451-560: Was followed by the purchase of Log Cabin Products, the maker of Log Cabin Syrup (first produced in 1887), and of Richard Hellmann, Inc (established in 1913), the producer of Blue Ribbon mayonnaise. And late in the year, Postum Cereal began selling its first coffee product, " Sanka ", by obtaining US marketing rights from Dr Ludwig Roselius of Bremen, Germany . Roselius had developed the decaffeinated coffee in 1906 and began selling it in

5530-690: Was founded in New Jersey with headquarters in Chicago, by the merger of four oat mills : the Quaker Mill Company in Ravenna, Ohio, which held the trademark on the Quaker name; the cereal mill in Cedar Rapids, Iowa , owned by John Stuart, his son Robert Stuart , and their partner George Douglas; the German Mills American Oatmeal Company in Akron, Ohio , owned by Schumacher; The Rob Lewis & Co. American Oats and Barley Oatmeal Corporation. Formally known as "Good For Breakfast" instant oatmeal mix. In

5609-517: Was increased to $ 4.70 a year. The acquisition spree continued in 1927 with the purchase of two similarly named confectionery companies, chocolate-maker Walter Baker (founded in 1765, making it the oldest component of the Postum constituent companies), and coconut-processor Franklin Baker , which had begun early in the 19th century as a flour broker, but whose confectionery products dated from 1895. This

5688-615: Was introduced: "Nothing is better for thee, than me". The monochromatic 1970 Quaker Oats Company logo, modeled after the Sundblom illustration, was created by Saul Bass , a graphic designer known for his motion picture title sequences and corporate logos. In 2012, the company enlisted the firm of Hornall Anderson to give the "Quaker man" a slimmer, somewhat younger look. The man is now sometimes referred to as "Larry" by insiders at Quaker Oats. The company states that its current "Quaker man" logo "does not represent an actual person. His image

5767-629: Was left with $ 2,000,000 in damages. Quaker went on to rebuild the facility, incorporating the few areas of the structure that were not destroyed by fire. When PepsiCo purchased Quaker Oats in 2001, many brands were consolidated from facilities around Canada to the Peterborough location, which assumed the new QTG (Quaker Tropicana Gatorade) moniker. Local production includes Quaker Oatmeal, Quaker Chewy bars, Cap'n Crunch cereal, Pearl Milling Company instant pancake mixes and pancake syrups, Quaker Oat Bran and Corn Bran cereals, Gatorade sports drinks,

5846-444: Was not left rudderless. His daughter, Marjorie Merriweather Post , had been raised in the business and was familiar with virtually every aspect of its operations. She assumed control of the now $ 20-million Postum Company and managed its affairs for the next eight years. While she did not oversee major product innovations, she did have a good feel for business and for promoting talented managers. In addition, her second marriage, in 1920,

5925-492: Was sold under the slogan "Nabisco brought to you by Post." Canadian production has been at Niagara Falls, Ontario , since 1904 due to nearby hydro-electric power. Shredded Wheat was also produced in Niagara Falls, New York, first at Nabisco's factory on Buffalo Avenue beginning in 1901. In 1954, a new plant on Rainbow Boulevard opened less than a mile away and the Buffalo Avenue factory was sold. Despite being listed in

6004-528: Was spun off in May 2008 to its current owners, Dr Pepper Snapple Group . In 1996, Quaker spun off its frozen food business, selling it to Aurora Foods (which was bought by Pinnacle Foods in 2004). In August 2001, Quaker Oats was acquired by PepsiCo for $ 14 billion, primarily for the Gatorade brand. Starting in 1987 through the 1990s, actor Wilford Brimley appeared in television commercials for Quaker. In

6083-480: Was the first registered trademark for breakfast cereal in the United States; the character was registered on September 4, 1877. Members of the Religious Society of Friends have occasionally expressed frustration at being confused with the Quaker Oats representation. Friends have twice protested the Quaker name being used for advertising campaigns seen as promoting violence. In 1990, some Quakers started

6162-551: Was then manufactured by The Natural Food Company in Niagara Falls, New York , in 1901. It became the Shredded Wheat Company in 1904. It was bought by Nabisco (National Biscuit Company) in December 1928. United States production of Shredded Wheat moved to Naperville, Illinois , in 1954, where it is still made. In 1993, Nabisco sold the brand to Kraft General Foods , but it was still under the Nabisco name until 1999, whereupon it

6241-447: Was to Edward F. Hutton , the founder of a brokerage firm on Wall Street. Gross revenues in 1921 were $ 17.75 million. In 1922, Hutton took the newly incorporated Postum Cereal Company public by issuing 200,000 common shares. The 1920s was a period in which common stock was still considered highly speculative, and consequently the newly issued shares carried a dividend at the rate of $ 5.00 per year. Revenues in 1922 were essentially

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