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141-472: 24H2 (10.0.26100.2454) (November 21, 2024 ; 7 days ago  ( 2024-11-21 ) ) [±] 23H2 (10.0.22635.4515) (November 22, 2024 ; 6 days ago  ( 2024-11-22 ) ) [±] 24H2 (10.0.26120.2415) (November 22, 2024 ; 6 days ago  ( 2024-11-22 ) ) [±] Microsoft Windows is a product line of proprietary graphical operating systems developed and marketed by Microsoft . It

282-456: A boardroom coup and called an emergency meeting at which Apple's executive staff sided with Sculley and stripped Jobs of all operational duties. Jobs resigned from Apple in September 1985 and took several Apple employees with him to found NeXT . Wozniak had also quit his active employment at Apple earlier in 1985 to pursue other ventures, expressing his frustration with Apple's treatment of

423-611: A multi-touch iPod Nano , an iPod Touch with FaceTime , and an iPod Shuffle that brought back the clickwheel buttons of earlier generations. It also introduced the smaller, cheaper second-generation Apple TV which allowed the rental of movies and shows. On January 17, 2011, Jobs announced in an internal Apple memo that he would take another medical leave of absence for an indefinite period to allow him to focus on his health. Chief operating officer Tim Cook assumed Jobs's day-to-day operations at Apple, although Jobs would still remain "involved in major strategic decisions". Apple became

564-735: A web browser . The new service is an attempt at capitalizing on the growing trend, fostered during the COVID-19 pandemic , for businesses to adopt a hybrid remote work environment, in which "employees split their time between the office and home". As the service will be accessible through web browsers, Microsoft will be able to bypass the need to publish the service through Google Play or the Apple App Store . Microsoft announced Windows 365 availability to business and enterprise customers on August 2, 2021. Multilingual support has been built into Windows since Windows 3.0. The language for both

705-529: A $ 309 million profit. On May 6, 1998, Apple introduced a new all-in-one computer reminiscent of the original Macintosh: the iMac . The iMac was a huge success, with 800,000 units sold in its first five months, and ushered in major shifts in the industry by abandoning legacy technologies like the 3 + 1 ⁄ 2 -inch diskette , being an early adopter of the USB connector, and coming pre-installed with Internet connectivity (the "i" in iMac) via Ethernet and

846-401: A US jury ruled that Samsung should pay Apple $ 1.05 billion (£665m) in damages in an intellectual property lawsuit. Samsung appealed the damages award, which was reduced by $ 450 million and further granted Samsung's request for a new trial. On November 10, 2012, Apple confirmed a global settlement that dismissed all existing lawsuits between Apple and HTC up to that date, in favor of

987-548: A change which Microsoft promised would provide better performance over its DOS-based predecessors. Windows XP would also introduce a redesigned user interface (including an updated Start menu and a "task-oriented" Windows Explorer ), streamlined multimedia and networking features, Internet Explorer 6 , integration with Microsoft's .NET Passport services, a " compatibility mode " to help provide backwards compatibility with software designed for previous versions of Windows, and Remote Assistance functionality. At retail, Windows XP

1128-418: A company may be selling health related items such as multi-vitamins tablet and magazines. Although both products fit into the same product line, they are completely dissimilar in use while one is editable and the other is not. When companies add a new item to a product line, it is referred to as the product line extension . The purpose of it is to attract new customers who may not be familiar or satisfied with

1269-485: A decade. In the 1990s, Apple lost considerable market share in the personal computer industry to the lower-priced Wintel duopoly of the Microsoft Windows operating system on Intel -powered PC clones . In 1997, Apple was weeks away from bankruptcy . To resolve its failed operating system strategy, it bought NeXT, effectively bringing Jobs back to the company, who guided Apple back to profitability over

1410-403: A dial-up modem. Its striking teardrop shape and translucent materials were designed by Jonathan Ive , who had been hired by Amelio, and who collaborated with Jobs for more than a decade to reshape Apple's product design. A little more than a year later on July 21, 1999, Apple introduced the iBook consumer laptop. It culminated Jobs's strategy to produce only four products: refined versions of

1551-433: A distraction not only for me and my family, but everyone else at Apple as well", and explained that the break would allow the company "to focus on delivering extraordinary products". Though Jobs was absent, Apple recorded its best non-holiday quarter (Q1 FY 2009) during the recession , with revenue of $ 8.16 billion and profit of $ 1.21 billion. After years of speculation and multiple rumored "leaks", Apple unveiled

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1692-512: A large number of new features, Windows 7 was intended to be a more focused, incremental upgrade to the Windows line, with the goal of being compatible with applications and hardware with which Windows Vista was already compatible. Windows 7 has multi-touch support, a redesigned Windows shell with an updated taskbar with revealable jump lists that contain shortcuts to files frequently used with specific applications and shortcuts to tasks within

1833-444: A large screen, tablet-like media device known as the iPad on January 27, 2010. The iPad ran the same touch-based operating system as the iPhone, and all iPhone apps were compatible with the iPad. This gave the iPad a large app catalog on launch, though having very little development time before the release. Later that year on April 3, 2010, the iPad was launched in the U.S. It sold more than 300,000 units on its first day, and 500,000 by

1974-452: A line that define the image of the whole line. Image anchors are usually from the higher end of the line's range. When you add a new product within the current range of an incomplete line, this is referred to as line filling . Price lining is the use of a limited number of prices for all your product offerings. This is a tradition started in the old five and dime stores in which everything cost either 5 or 10 cents. Its underlying rationale

2115-553: A longer range of products. The depth of product mix pertains to the total number of variations of product in a product line. For example, a brand would be considered to have a depth of four if it sells two sizes and two flavours of soda. The consistency of product mix refers to how closely associated the products in the same product line are to each other, in terms of their use, production and distribution. A business’ production mix could be very consistent in distribution, yet extremely different in other areas such as use. For instance,

2256-610: A modular, portable kernel with preemptive multitasking and support for multiple processor architectures. However, following the successful release of Windows 3.0 , the NT development team decided to rework the project to use an extended 32-bit port of the Windows API known as Win32 instead of those of OS/2. Win32 maintained a similar structure to the Windows APIs (allowing existing Windows applications to easily be ported to

2397-583: A more modern approach. This led to the Pink project in 1988, A/UX that same year, Copland in 1994, and evaluated the purchase of BeOS in 1996. Talks with Be stalled when the CEO, former Apple executive Jean-Louis Gassée , demanded $ 300 million in contrast to Apple's $ 125 million offer. Only weeks away from bankruptcy , Apple's board preferred NeXTSTEP and purchased NeXT in late 1996 for $ 400 million, retaining Steve Jobs . The NeXT acquisition

2538-399: A new Windows 365 service in the following month. The new service will allow for cross-platform usage , aiming to make the operating system available for both Apple and Android users. It is a separate service and offers several variations including Windows 365 Frontline, Windows 365 Boot, and the Windows 365 app. The subscription service will be accessible through any operating system with

2679-803: A power struggle between Steve Jobs and CEO John Sculley , who had been hired away from Pepsi two years earlier by Jobs saying, "Do you want to sell sugar water for the rest of your life or come with me and change the world?" Sculley removed Jobs as the head of the Macintosh division, with unanimous support from the Apple board of directors. The board of directors instructed Sculley to contain Jobs and his ability to launch expensive forays into untested products. Rather than submit to Sculley's direction, Jobs attempted to oust him from leadership. Jean-Louis Gassée informed Sculley that Jobs had been attempting to organize

2820-512: A preferential rate. This visit influenced Jobs to implement a GUI in Apple's products, starting with the Apple Lisa . Despite being pioneering as a mass-marketed GUI computer, the Lisa suffered from high costs and limited software options, leading to commercial failure. Jobs, angered by being pushed off the Lisa team, took over the company's Macintosh division. Wozniak and Raskin had envisioned

2961-520: A program called "Interface Manager". The name "Windows" comes from the fact that the system was one of the first to use graphical boxes to represent programs; in the industry, at the time, these were called "windows" and the underlying software was called "windowing software." It was announced in November 1983 (after the Apple Lisa , but before the Macintosh ) under the name "Windows", but Windows 1.0

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3102-509: A redesigned, object oriented user interface, replacing the previous Program Manager with the Start menu , taskbar , and Windows Explorer shell . Windows 95 was a major commercial success for Microsoft; Ina Fried of CNET remarked that "by the time Windows 95 was finally ushered off the market in 2001, it had become a fixture on computer desktops around the world." Microsoft published four OEM Service Releases (OSR) of Windows 95, each of which

3243-463: A special version with integrated peer-to-peer networking features and a version number of 3.11, was released. It was sold along with Windows 3.1. Support for Windows 3.1 ended on December 31, 2001. Windows 3.2, released in 1994, is an updated version of the Chinese version of Windows 3.1. The update was limited to this language version, as it fixed only issues related to the complex writing system of

3384-543: A specific base language and are commonly used for more popular languages such as French or Chinese. These languages cannot be downloaded through the Download Center, but are available as optional updates through the Windows Update service (except Windows 8). The interface language of installed applications is not affected by changes in the Windows interface language. The availability of languages depends on

3525-415: A successor to NT 4.0. The Windows NT name was dropped at this point in order to put a greater focus on the Windows brand. The next major version of Windows NT, Windows XP , was released to manufacturing (RTM) on August 24, 2001, and to the general public on October 25, 2001. The introduction of Windows XP aimed to unify the consumer-oriented Windows 9x series with the architecture introduced by Windows NT,

3666-599: A ten-year license agreement for current and future patents between the two companies. It is predicted that Apple will make US$ 280   million per year from this deal with HTC. In May 2014, Apple confirmed its intent to acquire Dr. Dre and Jimmy Iovine 's audio company Beats Electronics —producer of the "Beats by Dr. Dre" line of headphones and speaker products, and operator of the music streaming service Beats Music —for US$ 3   billion, and to sell their products through Apple's retail outlets and resellers. Iovine believed that Beats had always "belonged" with Apple, as

3807-435: Is an edition of Windows that runs on minimalistic computers , like satellite navigation systems and some mobile phones. Windows Embedded Compact is based on its own dedicated kernel, dubbed Windows CE kernel. Microsoft licenses Windows CE to OEMs and device makers. The OEMs and device makers can modify and create their own user interfaces and experiences, while Windows CE provides the technical foundation to do so. Windows CE

3948-440: Is an excellent example of price lining as most products sold there are $ 1. Captive pricing is a strategy drawing consumers’ interests and encouraging purchases by offering a basic product for a really low price, however, they will have to purchase additional items in order to obtain the full value of the product they have received. Although the retailer might lose profit on the first sales item, they will manage to gain it back from

4089-448: Is an unofficial name given to the version of Windows that runs on Xbox consoles. From Xbox One onwards it is an implementation with an emphasis on virtualization (using Hyper-V ) as it is three operating systems running at once, consisting of the core operating system , a second implemented for games and a more Windows-like environment for applications. Microsoft updates Xbox One's OS every month, and these updates can be downloaded from

4230-533: Is based on NeXTSTEP , OpenStep , and BSD Unix , to combine the stability, reliability, and security of Unix with the ease of use of an overhauled user interface. Second, in May 2001, the first two Apple Store retail locations opened in Virginia and California, offering an improved presentation of the company's products. At the time, many speculated that the stores would fail, but they became highly successful, and

4371-482: Is best known for its consumer electronics , software , and services . Founded in 1976 as Apple Computer Company by Steve Jobs , Steve Wozniak and Ronald Wayne , the company was incorporated by Jobs and Wozniak as Apple Computer, Inc. the following year. It was renamed Apple Inc. in 2007 as the company had expanded its focus from computers to consumer electronics. Apple is the largest technology company by revenue , with US$ 391.04   billion in 2024. The company

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4512-438: Is grouped into families and sub-families that cater to particular sectors of the computing industry – Windows (unqualified) for a consumer or corporate workstation , Windows Server for a server and Windows IoT for an embedded system . Windows is sold as either a consumer retail product or licensed to third-party hardware manufacturers who sell products bundled with Windows. The first version of Windows, Windows 1.0 ,

4653-526: Is known as product line filling. Product line pricing is a product pricing strategy, used when a company has more than one product in a product line. It is a process that traders adopt to separate products in the same category into various price groups, to create different quality levels in the customers’ minds. For instance, vehicle manufacturers produce their vehicles in different models including economy models, environmental models, luxury models and more. Each of them has an individual cost or price to display

4794-527: Is said to be available to update from qualified Windows 7 with SP1, Windows 8.1 and Windows Phone 8.1 devices from the Get Windows 10 Application (for Windows 7 , Windows 8.1 ) or Windows Update ( Windows 7 ). In February 2017, Microsoft announced the migration of its Windows source code repository from Perforce to Git . This migration involved 3.5 million separate files in a 300-gigabyte repository. By May 2017, 90 percent of its engineering team

4935-409: Is sold with the same brand name , this is referred to as family branding . When you add a new product to a line, it is referred to as a line extension . When you have a single saleable item distinguishable by size, appearance, price or some other attribute in your product line, it is called SKU-Stock Keeping Unit. The marketing jargon for adding a product that is better quality than other products in

5076-562: Is that these amounts are seen as suitable price points for a whole range of products by prospective customers. It has the advantage of ease of administering, but the disadvantage of inflexibility, particularly in times of inflation or unstable prices. Apple Inc. Apple Inc. is an American multinational corporation and technology company headquartered and incorporated in Cupertino, California , in Silicon Valley . It

5217-570: Is the most popular desktop operating system in the world, with a 70% market share as of March 2023, according to StatCounter ; however when including mobile OS es, it is not the most used, in favor of Android . As of today, the most recent version of Windows is Windows 11 for consumer PCs and tablets , Windows 11 Enterprise for corporations, and Windows Server 2025 for servers. Still supported are some editions of Windows 10 , Windows Server 2016 or later (and exceptionally with paid support down to Windows Server 2008 ). As of today,

5358-447: Is the last Windows client operating system to support Itanium. Windows Server line continues to support this platform until Windows Server 2012 ; Windows Server 2008 R2 is the last Windows operating system to support Itanium architecture. On April 25, 2005, Microsoft released Windows XP Professional x64 Edition and Windows Server 2003 x64 editions to support x86-64 (or simply x64), the 64-bit version of x86 architecture. Windows Vista

5499-398: Is valued at just over $ 3.2 trillion. Apple has received criticism regarding its contractors ' labor practices, its relationship with trade unions , its environmental practices , and its business ethics, including anti-competitive practices and materials sourcing. Nevertheless, the company has a large following and enjoys a high level of brand loyalty . Apple Computer Company

5640-590: The Apple II series was discontinued. It was expensive to produce, and the company decided it was still absorbing sales from lower-cost Macintosh models. After the launch of the LC, Apple encouraged developers to create applications for Macintosh rather than Apple II, and authorized salespersons to redirect consumers from Apple II and toward Macintosh. The Apple IIe was discontinued in 1993. Apple experimented with several other unsuccessful consumer targeted products during

5781-518: The Macworld Expo on January 9, 2007, Jobs announced the renaming of Apple Computer, Inc. to Apple Inc., because the company had broadened its focus from computers to consumer electronics. This event also saw the announcement of the iPhone and the Apple TV . The company sold 270,000 first-generation iPhones during the first 30 hours of sales, and the device was called "a game changer for

Microsoft Windows - Misplaced Pages Continue

5922-534: The Power Macintosh , the first of many computers with Motorola's PowerPC processor. In the wake of the alliance, Apple opened up to the idea of allowing Motorola and other companies to build Macintosh clones . Over the next two years, 75 distinct Macintosh clone models were introduced. However, by 1996, Apple executives were worried that the clones were cannibalizing sales of its own high-end computers, where profit margins were highest. In 1996, Spindler

6063-526: The Power Macintosh G3 desktop and PowerBook G3 laptop for professionals, and the iMac desktop and iBook laptop for consumers. Jobs said the small product line allowed for a greater focus on quality and innovation. Around then, Apple also completed numerous acquisitions to create a portfolio of digital media production software for both professionals and consumers. Apple acquired Macromedia 's Key Grip digital video editing software project which

6204-481: The SoundJam MP audio player software from Casady & Greene . Apple renamed the program iTunes , and simplified the user interface and added CD burning. In 2001, Apple changed course with three announcements. First, on March 24, 2001, Apple announced the release of a new modern operating system, Mac OS X . This was after numerous failed attempts in the early 1990s, and several years of development. Mac OS X

6345-584: The Start screen , which uses large tiles that are more convenient for touch interactions and allow for the display of continually updated information, and a new class of apps which are designed primarily for use on touch-based devices. The new Windows version required a minimum resolution of 1024×768 pixels, effectively making it unfit for netbooks with 800×600-pixel screens. Other changes include increased integration with cloud services and other online platforms (such as social networks and Microsoft's own OneDrive (formerly SkyDrive) and Xbox Live services),

6486-521: The TRS-80 and Commodore PET , because of its character cell-based color graphics and open architecture . The Apple I and early Apple II models use ordinary audio cassette tapes as storage devices, which were superseded by the 5 + 1 ⁄ 4 -inch floppy disk drive and interface called the Disk II in 1978. The Apple II was chosen to be the desktop platform for the first killer application of

6627-973: The Windows Driver Model , support for USB composite devices , support for ACPI , hibernation , and support for multi-monitor configurations. Windows 98 also included integration with Internet Explorer 4 through Active Desktop and other aspects of the Windows Desktop Update (a series of enhancements to the Explorer shell which was also made available for Windows 95). In May 1999, Microsoft released Windows 98 Second Edition , an updated version of Windows 98. Windows 98 SE added Internet Explorer 5.0 and Windows Media Player 6.2 amongst other upgrades. Mainstream support for Windows 98 ended on June 30, 2002, and extended support for Windows 98 ended on July 11, 2006. On September 14, 2000, Microsoft released Windows Me (Millennium Edition),

6768-504: The Windows Image Acquisition framework for retrieving images from scanners and digital cameras), additional system utilities such as System File Protection and System Restore , and updated home networking tools. However, Windows Me was faced with criticism for its speed and instability, along with hardware compatibility issues and its removal of real mode DOS support. PC World considered Windows Me to be one of

6909-570: The Windows Store service for software distribution, and a new variant known as Windows RT for use on devices that utilize the ARM architecture , and a new keyboard shortcut for screenshots . An update to Windows 8, called Windows 8.1 , was released on October 17, 2013, and includes features such as new live tile sizes, deeper OneDrive integration, and many other revisions. Windows 8 and Windows 8.1 have been subject to some criticism, such as

7050-654: The chief operating officer . Gassée left the company later that year to set up a rival, Be Inc. The company pivoted strategy and, in October 1990, introduced three lower-cost models: the Macintosh Classic , the Macintosh LC , and the Macintosh IIsi , all of which generated significant sales due to pent-up demand. In 1991, Apple introduced the hugely successful PowerBook with a design that set

7191-539: The iLife suite. At the Worldwide Developers Conference keynote address on June 6, 2005, Jobs announced that Apple would move away from PowerPC processors, and the Mac would transition to Intel processors in 2006. On January 10, 2006, the new MacBook Pro and iMac became the first Apple computers to use Intel's Core Duo CPU. By August 7, 2006, Apple made the transition to Intel chips for

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7332-401: The third- and fourth-generation iPads , which featured Retina displays ; and the iPad Mini , which featured a 7.9-inch screen in contrast to the iPad's 9.7-inch screen. These launches were successful, with the iPhone 5 (released September 21, 2012) becoming Apple's biggest iPhone launch with over two million pre-orders and sales of three million iPads in three days following the launch of

7473-451: The x86 -based personal computer became dominant in the professional world. Windows NT 4.0 and its predecessors supported PowerPC , DEC Alpha and MIPS R4000 (although some of the platforms implement 64-bit computing , the OS treated them as 32-bit). Windows 2000 dropped support for all platforms, except the third generation x86 (known as IA-32 ) or newer in 32-bit mode. The client line of

7614-442: The "Tablet PC" edition (designed for mobile devices meeting its specifications for a tablet computer , with support for stylus pen input and additional pen-enabled applications). Mainstream support for Windows XP ended on April 14, 2009. Extended support ended on April 8, 2014. After Windows 2000, Microsoft also changed its release schedules for server operating systems; the server counterpart of Windows XP, Windows Server 2003 ,

7755-551: The 1990s, including QuickTake digital cameras , PowerCD portable CD audio players, speakers , the Pippin video game console, the eWorld online service, and Apple Interactive Television Box . Enormous resources were invested in the problematic Newton tablet division, based on John Sculley's unrealistic market forecasts. Throughout this period, Microsoft continued to gain market share with Windows by focusing on delivering software to inexpensive personal computers, while Apple

7896-535: The App Store could become a billion-dollar business for Apple. By October 2008, Apple was the third-largest mobile handset supplier in the world due to the popularity of the iPhone. On January 14, 2009, Jobs announced in an internal memo that he would be taking a six-month medical leave of absence from Apple until the end of June 2009 and would spend the time focusing on his health. In the email, Jobs stated that "the curiosity over my personal health continues to be

8037-476: The Apple II division and stating that the company had "been going in the wrong direction for the last five years". Wozniak remained employed by Apple as a representative, receiving a stipend estimated to be $ 120,000 per year. Jobs and Wozniak remained Apple shareholders following their departures. After the departures of Jobs and Wozniak in 1985, Sculley launched the Macintosh 512K that year with quadruple

8178-732: The C development environment, which included numerous windows samples. Windows 2.0 was released in December 1987, and was more popular than its predecessor. It features several improvements to the user interface and memory management. Windows 2.03 changed the OS from tiled windows to overlapping windows. The result of this change led to Apple Computer filing a suit against Microsoft alleging infringement on Apple's copyrights (eventually settled in court in Microsoft's favor in 1993). Windows 2.0 also introduced more sophisticated keyboard shortcuts and could make use of expanded memory . Windows 2.1

8319-588: The Chinese language. Windows 3.2 was generally sold by computer manufacturers with a ten-disk version of MS-DOS that also had Simplified Chinese characters in basic output and some translated utilities. The next major consumer-oriented release of Windows, Windows 95 , was released on August 24, 1995. While still remaining MS-DOS-based, Windows 95 introduced support for native 32-bit applications , plug and play hardware, preemptive multitasking , long file names of up to 255 characters, and provided increased stability over its predecessors. Windows 95 also introduced

8460-421: The Macintosh as a low-cost computer with a text-based interface like the Apple II, but a plane crash in 1981 forced Wozniak to step back from the project. Jobs quickly redefined the Macintosh as a graphical system that would be cheaper than the Lisa, undercutting his former division. Jobs was also hostile to the Apple II division, which at the time, generated most of the company's revenue. In 1984, Apple launched

8601-583: The Macintosh, the first personal computer without a bundled programming language . Its debut was signified by " 1984 ", a US$ 1.5   million television advertisement directed by Ridley Scott that aired during the third quarter of Super Bowl XVIII on January 22, 1984. This was hailed as a watershed event for Apple's success and was called a "masterpiece" by CNN and one of the greatest TV advertisements of all time by TV Guide . The advertisement created great interest in Macintosh , and sales were initially good, but began to taper off dramatically after

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8742-656: The RAM, and introduced the LaserWriter , the first reasonably priced PostScript laser printer . PageMaker , an early desktop publishing application taking advantage of the PostScript language, was also released by Aldus Corporation in July 1985. It has been suggested that the combination of Macintosh, LaserWriter, and PageMaker was responsible for the creation of the desktop publishing market. This dominant position in

8883-587: The Windows NT family still ran on IA-32 up to Windows 10 (the server line of the Windows NT family still ran on IA-32 up to Windows Server 2008 ). With the introduction of the Intel Itanium architecture ( IA-64 ), Microsoft released new versions of Windows to support it. Itanium versions of Windows XP and Windows Server 2003 were released at the same time as their mainstream x86 counterparts. Windows XP 64-Bit Edition (Version 2003), released in 2003,

9024-430: The Windows interface, and require a certain base language (the language which Windows originally shipped with). This is used for most languages in emerging markets. Full Language Packs, which translate the complete operating system, are only available for specific editions of Windows (Ultimate and Enterprise editions of Windows Vista and 7, and all editions of Windows 8, 8.1 and RT except Single Language). They do not require

9165-615: The Xbox 360's system is backwards compatible with the original Xbox. Up to and including every version before Windows 2000 , Microsoft used an in-house version control system named Source Library Manager (SLM). Shortly after Windows 2000 was released, Microsoft switched to a fork of Perforce named Source Depot. This system was used up until 2017 once the system could not keep up with the size of Windows. Microsoft had begun to integrate Git into Team Foundation Server in 2013, but Windows (and Office) continued to rely on Source Depot. The Windows code

9306-523: The Xbox Live service to the Xbox and subsequently installed, or by using offline recovery images downloaded via a PC. It was originally based on NT 6.2 (Windows 8) kernel, and the latest version runs on an NT 10.0 base. This system is sometimes referred to as "Windows 10 on Xbox One". Xbox One and Xbox Series operating systems also allow limited (due to licensing restrictions and testing resources) backward compatibility with previous generation hardware, and

9447-641: The additional products that customers buy. For example, razor blades and razor manufacturers usually sell razor handles for an unbeatable price while selling additional blade cartridges at a much higher price. Captive pricing is most effective when there are no other similar products from competitors in the same price range. Bundled pricing is the approach of selling products and their accessories or other options as one product for one price. Consumers will not need to purchase each item separately but one bundled item and priced as one product. This would also be appealing to customers as normally they would be on sale and have

9588-457: The application developers themselves. Windows 8 and Windows Server 2012 introduce a new Language Control Panel where both the interface and input languages can be simultaneously changed, and language packs, regardless of type, can be downloaded from a central location. The PC Settings app in Windows 8.1 and Windows Server 2012 R2 also includes a counterpart settings page for this. Changing

9729-435: The application, a home networking system called HomeGroup , and performance improvements. Windows 8 , the successor to Windows 7, was released generally on October 26, 2012. A number of significant changes were made on Windows 8, including the introduction of a user interface based around Microsoft's Metro design language with optimizations for touch-based devices such as tablets and all-in-one PCs. These changes include

9870-582: The business world: VisiCalc , a spreadsheet program released in 1979. VisiCalc created a business market for the Apple II and gave home users an additional reason to buy an Apple II: compatibility with the office, but Apple II market share remained behind home computers made by competitors such as Atari , Commodore , and Tandy . On December 12, 1980, Apple (ticker symbol "AAPL") went public selling 4.6 million shares at $ 22 per share ($ .10 per share when adjusting for stock splits as of September 3, 2022 ), generating over $ 100 million, which

10011-567: The company offers. A diversified product mix can target the maximum number of customers, however, such numbers of product lines requires much attention and focus as each product line targets different groups of consumers and involves individual strategy and management. Although specialisation of products (narrow product mix) might be easier for businesses to operate and manage, it reduces the ability to reach out to diverse markets as they fail to offer sufficient options for consumers to cater to their "needs and wants." The length of product mix refers to

10152-688: The core of its computer offerings. The next month, in August 1997, Steve Jobs convinced Microsoft to make a $ 150 million investment in Apple and a commitment to continue developing Mac software. This was seen as an "antitrust insurance policy" for Microsoft which had recently settled with the Department of Justice over anti-competitive practices in the United States v. Microsoft Corp. case. Around then, Jobs donated Apple's internal library and archives to Stanford University , to focus more on

10293-546: The current products, it is considered as trading up or an upward stretch. Alternatively, if the new added item is of lower quality compared to other existing products, it is known as trading down or a downward stretch. These stretches are known as product line stretching. Supermarkets often apply product line stretching to their product lines by offering different grading of their own brand products to ensure all markets are covered for maximum interest from customers. In addition, when companies add new varieties of existing products it

10434-428: The current shape for almost all modern laptops. The same year, Apple introduced System 7 , a major upgrade to the Macintosh operating system, adding color to the interface and introducing new networking capabilities. The success of the lower-cost Macs and PowerBook brought increasing revenue. For some time, Apple was doing very well, introducing fresh new products at increasing profits. The magazine MacAddict named

10575-411: The current standard product line. For example, when a lifestyle pharmacy decided to add in a high protein muesli bar into its current product line of muesli bar. Companies with an effective product line can employ product line extension in order to reach new demographic customers in different geographic areas. When a business adds a line extension to the product line and if it is of a higher quality than

10716-408: The design, mostly because of virtual memory and loadable virtual device drivers ( VxDs ) that allow Windows to share arbitrary devices between multi-tasked DOS applications. Windows 3.0 applications can run in protected mode , which gives them access to several megabytes of memory without the obligation to participate in the software virtual memory scheme. They run inside the same address space, where

10857-402: The desktop publishing market allowed the company to focus on higher price points, the so-called "high-right policy" named for the position on a chart of price vs. profits. Newer models selling at higher price points offered higher profit margin , and appeared to have no effect on total sales as power users snapped up every increase in speed. Although some worried about pricing themselves out of

10998-505: The desktop publishing market and estranged many of its original consumer customer base who could no longer afford Apple products. The Christmas season of 1989 was the first in the company's history to have declining sales, which led to a 20% drop in Apple's stock price. During this period, the relationship between Sculley and Gassée deteriorated, leading Sculley to effectively demote Gassée in January 1990 by appointing Michael Spindler as

11139-501: The difference in levels. With that being said, for any pricing techniques to be effective, demand elasticity, the whole product mix, product positioning strategy and the product life cycle have to be put into consideration to determine the best price for each product. Price lining is a method of pricing different products for a limited number of prices. This strategy allows ease of administering and companies are able to predict their markets of customers and profits much easier. Dollar Store

11280-404: The end of the first week. In May 2010, Apple's market cap exceeded that of competitor Microsoft for the first time since 1989. In June 2010, Apple released the iPhone 4 , which introduced video calling using FaceTime , multitasking , and a new design with an exposed stainless steel frame as the phone's antenna system. Later that year, Apple again refreshed the iPod line by introducing

11421-514: The entire Mac product line—over one year sooner than announced. The Power Mac, iBook, and PowerBook brands were retired during the transition; the Mac Pro , MacBook , and MacBook Pro became their respective successors. Apple also introduced Boot Camp in 2006 to help users install Windows XP or Windows Vista on their Intel Macs alongside Mac OS X. Apple's success during this period was evident in its stock price . Between early 2003 and 2006,

11562-504: The first of more than 500 stores around the world. Third, on October 23, 2001, the iPod portable digital audio player debuted. The product was first sold on November 10, 2001, and was extremely successful, with over 100 million units sold within six years. In 2003, the iTunes Store was introduced with music downloads for 99¢ a song and iPod integration. It quickly became the market leader in online music services, with over 5 billion downloads by June 19, 2008. Two years later,

11703-480: The first prototype Apple I at the Homebrew Computer Club in July 1976. The Apple I was sold as a motherboard with CPU , RAM , and basic textual-video chips—a base kit concept which was not yet marketed as a complete personal computer. It was priced soon after debut for $ 666.66 (equivalent to $ 3,600 in 2023). Wozniak later said he was unaware of the coincidental mark of the beast in

11844-399: The first three months as reviews started to come in. Jobs had required 128 kilobytes of RAM, which limited its speed and software in favor of aspiring for a projected price point of $ 1,000 (equivalent to $ 2,900 in 2023). The Macintosh shipped for $ 2,495 (equivalent to $ 7,300 in 2023), a price panned by critics due to its slow performance. In early 1985, this sales slump triggered

11985-515: The full Windows feature set. The early versions of Windows are often thought of as graphical shells, mostly because they ran on top of MS-DOS and used it for file system services. However, even the earliest Windows versions already assumed many typical operating system functions; notably, having their own executable file format and providing their own device drivers (timer, graphics, printer, mouse, keyboard and sound). Unlike MS-DOS, Windows allowed users to execute multiple graphical applications at

12126-458: The iPad Mini and fourth-generation iPad (released November 3, 2012). Apple also released a third-generation 13-inch MacBook Pro with a Retina display and new iMac and Mac Mini computers. On August 20, 2012, Apple's rising stock price increased the company's market capitalization to a then-record $ 624 billion. This beat the non-inflation-adjusted record for market capitalization previously set by Microsoft in 1999. On August 24, 2012,

12267-465: The iTunes Store was the world's largest music retailer. In 2002, Apple purchased Nothing Real for its advanced digital compositing application Shake , and Emagic for the music productivity application Logic . The purchase of Emagic made Apple the first computer manufacturer to own a music software company. The acquisition was followed by the development of Apple's consumer-level GarageBand application. The release of iPhoto that year completed

12408-562: The iTunes Store, effective in May 2007. Other record labels eventually followed suit and Apple published a press release in January 2009 to announce that all songs on the iTunes Store are available without their FairPlay DRM. In July 2008, Apple launched the App Store to sell third-party applications for the iPhone and iPod Touch . Within a month, the store sold 60 million applications and registered an average daily revenue of $ 1 million, with Jobs speculating in August 2008 that

12549-432: The incorporation of Apple. During the first five years of operations, revenues grew exponentially, doubling about every four months. Between September 1977 and September 1980, yearly sales grew from $ 775,000 to US$ 118   million, an average annual growth rate of 533%. The Apple II , also designed by Wozniak, was introduced on April 16, 1977, at the first West Coast Computer Faire . It differs from its major rivals,

12690-408: The industry". In an article posted on Apple's website on February 6, 2007, Jobs wrote that Apple would be willing to sell music on the iTunes Store without digital rights management , thereby allowing tracks to be played on third-party players if record labels would agree to drop the technology. On April 2, 2007, Apple and EMI jointly announced the removal of DRM technology from EMI's catalog in

12831-436: The interface language also changes the language of preinstalled Windows Store apps (such as Mail, Maps and News) and certain other Microsoft-developed apps (such as Remote Desktop). The above limitations for language packs are however still in effect, except that full language packs can be installed for any edition except Single Language, which caters to emerging markets. Windows NT included support for several platforms before

12972-515: The keyboard and the interface can be changed through the Region and Language Control Panel. Components for all supported input languages, such as Input Method Editors , are automatically installed during Windows installation (in Windows XP and earlier, files for East Asian languages, such as Chinese, and files for right-to-left scripts, such as Arabic, may need to be installed separately, also from

13113-432: The last DOS-based version of Windows. Windows Me incorporated visual interface enhancements from its Windows NT-based counterpart Windows 2000 , had faster boot times than previous versions (which however, required the removal of the ability to access a real mode DOS environment, removing compatibility with some older programs), expanded multimedia functionality (including Windows Media Player 7, Windows Movie Maker , and

13254-609: The likelihood of customers purchasing new products from the company that have just been added into the product line due to the previous satisfying purchases. In marketing, the number of product lines offered is referred as the width of product mix. Product mix, also known as product assortment, is the total number of variety of products that a firm sells to their customers. It measures the total number of product lines. Some companies will focus solely and sell only one type of product that they specialise in. Also, some would offer numerous types of products for diversified markets, depending on

13395-400: The line is trading up or brand leveraging or up-market stretch . A line extension of lower quality is called trading down or down-market stretch . Trading down may reduce your brand equity by gaining short-term sales at the expense of long term sales. The jargon for "stretching the line" in both the directions is "two-way stretch". Image anchors are highly promoted products within

13536-487: The market, the high-right policy was in full force by the mid-1980s, due to Jean-Louis Gassée's slogan of "fifty-five or die", referring to the 55% profit margins of the Macintosh II . This policy began to backfire late in the decade as desktop publishing programs appeared on IBM PC compatibles with some of the same functionality of the Macintosh at far lower price points. The company lost its dominant position in

13677-456: The most part since 2011, Apple has been the world's largest company by market capitalization , and, as of 2023 , is the largest manufacturing company by revenue , the fourth-largest personal computer vendor by unit sales , the largest vendor of tablet computers , and the largest vendor of mobile phones in the world. Apple became the first publicly traded U.S. company to be valued at over $ 1 trillion in 2018, and, as of June 2024 ,

13818-418: The most valuable consumer-facing brand in the world. In June 2011, Jobs surprisingly took the stage and unveiled iCloud , an online storage and syncing service for music, photos, files, and software which replaced MobileMe , Apple's previous attempt at content syncing. This would be the last product launch Jobs would attend before his death. On August 24, 2011, Jobs resigned his position as CEO of Apple. He

13959-480: The next decade with the introductions of the iMac , iPod , iPhone , and iPad devices to critical acclaim as well as the iTunes Store , launching the " Think different " advertising campaign, and opening the Apple Store retail chain. These moves elevated Apple to consistently be one of the world's most valuable brands since about 2010. Jobs resigned in 2011 for health reasons, and died two months later; he

14100-486: The number 666, and that he came up with the price because he liked "repeating digits". Apple Computer, Inc. was incorporated in Cupertino, California , on January 3, 1977, without Wayne, who had left and sold his share of the company back to Jobs and Wozniak for $ 800 only twelve days after having co-founded it. Multimillionaire Mike Markkula provided essential business expertise and funding of $ 250,000 (equivalent to $ 1,257,000 in 2023) to Jobs and Wozniak during

14241-622: The only active top-level family is Windows NT . The first version, Windows NT 3.1 , was intended for server computing and corporate workstations . It grew into a product line of its own and now consists of four sub-families that tend to be released almost simultaneously and share the same kernel. These top-level Windows families are no longer actively developed: The term Windows collectively describes any or all of several generations of Microsoft operating system products. These products are generally categorized as follows: The history of Windows dates back to 1981 when Microsoft started work on

14382-440: The original price still tagged on the product to emphasize the price difference. For instance, retailers will offer a bundle deal for purchasing a new computer with its accessories, such as keyboard and mouse pad. Bait Pricing, also known as "Bait and Switch" is often considered unethical and sometimes illegal. It involves promoting items at a really low price to entice customers, with only limited supplies. Customers will come into

14523-505: The period between 1989 and 1991 as the "first golden age" of the Macintosh. The success of lower-cost consumer Macs, especially the LC, cannibalized higher-priced machines. To address this, management introduced several new brands, selling largely identical machines at different price points, for different markets: the high-end Quadra series, the mid-range Centris series, and the consumer-marketed Performa series. This led to significant consumer confusion between so many models. In 1993,

14664-401: The platform), but also supported the capabilities of the existing NT kernel . Following its approval by Microsoft's staff, development continued on what was now Windows NT, the first 32-bit version of Windows. However, IBM objected to the changes, and ultimately continued OS/2 development on its own. Windows NT was the first Windows operating system based on a hybrid kernel . The hybrid kernel

14805-451: The present and the future rather than the past. He ended the Mac clone deals and in September 1997, purchased the largest clone maker, Power Computing . On November 10, 1997, the Apple Store website launched, which was tied to a new build-to-order manufacturing model similar to PC manufacturer Dell 's success. The moves paid off for Jobs; at the end of his first year as CEO, the company had

14946-420: The price of Apple's stock increased more than tenfold, from around $ 6 per share ( split-adjusted ) to over $ 80. When Apple surpassed Dell's market cap in January 2006, Jobs sent an email to Apple employees saying Dell's CEO Michael Dell should eat his words. Nine years prior, Dell had said that if he ran Apple he would "shut it down and give the money back to the shareholders". During his keynote speech at

15087-494: The product line can come in various sizes, colours, qualities or prices. For instance, the variety of coffees that are offered at a café is one of its product lines and it could consist of flat white, cappuccinos, short black, lattes, mochas, etc. Alternatively, product line of juices and pastries can also be found at a café. The benefits from having a successful product line is the brand identification from customers which result in customer loyalty and multiple purchases. It increases

15228-411: The promoted products, they often end up buying additional products at their full prices. Therefore, businesses earn their profit off of the unplanned buying decisions by customers besides the loss leaders. The number of different categories of a company is referred to as width of product mix . The total number of products sold in all lines is referred to as length of product mix . If a line of products

15369-495: The removal of the Start menu . On September 30, 2014, Microsoft announced Windows 10 as the successor to Windows 8.1. It was released on July 29, 2015, and addresses shortcomings in the user interface first introduced with Windows 8. Changes on PC include the return of the Start Menu, a virtual desktop system, and the ability to run Windows Store apps within windows on the desktop rather than in full-screen mode. Windows 10

15510-754: The said Control Panel). Third-party IMEs may also be installed if a user feels that the provided one is insufficient for their needs. Since Windows 2000, English editions of Windows NT have East Asian IMEs (such as Microsoft Pinyin IME and Microsoft Japanese IME) bundled, but files for East Asian languages may be manually installed on Control Panel. Interface languages for the operating system are free for download, but some languages are limited to certain editions of Windows. Language Interface Packs (LIPs) are redistributable and may be downloaded from Microsoft's Download Center and installed for any edition of Windows (XP or later) – they translate most, but not all, of

15651-420: The same time, through cooperative multitasking . Windows implemented an elaborate, segment-based, software virtual memory scheme, which allows it to run applications larger than available memory: code segments and resources are swapped in and thrown away when memory became scarce; data segments moved in memory when a given application had relinquished processor control. Windows 3.0 , released in 1990, improved

15792-437: The segmented memory provides a degree of protection. Windows 3.0 also featured improvements to the user interface. Microsoft rewrote critical operations from C into assembly . Windows 3.0 was the first version of Windows to achieve broad commercial success, selling 2 million copies in the first six months. Windows 3.1, made generally available on March 1, 1992, featured a facelift. In August 1993, Windows for Workgroups,

15933-436: The size and objectives of the entities. Each approaches' results vary based on many factors including location, market, trends, etc. Therefore, businesses should carefully consider their product mix. The width of product mix is one of the four dimensions of product mix along with the length, depth and consistency of product mix. As mentioned above, the width of product mix is referred to as the total number of product lines that

16074-400: The store looking for the advertised product and find out is out of stock or does not even exist, and afterward be encouraged to purchase a comparable, higher-priced product that is available in store. Similar to Bait pricing, retailers use leader pricing to entice customers to come into the stores by advertising items, the loss leaders, at a low price. When they arrive at the stores aiming for

16215-503: The total number of products sold by a company. A product line consists of many similar products defined by its functions and customer market while short product line consists of fewer related products. Customer satisfaction could be achieved through longer product lines. However, overly dense product lines may result in competition within the same line and lead to loss of revenue and customers. If product lines are too short, consumer options are limited, forcing them to switch to competitors with

16356-464: The worst operating systems Microsoft had ever released, and the fourth worst tech product of all time. In November 1988, a new development team within Microsoft (which included former Digital Equipment Corporation developers Dave Cutler and Mark Lucovsky ) began work on a revamped version of IBM and Microsoft's OS/2 operating system known as "NT OS/2". NT OS/2 was intended to be a secure, multi-user operating system with POSIX compatibility and

16497-403: Was announced as the successor to Windows 10 during a livestream. The new operating system was designed to be more user-friendly and understandable. It was released on October 5, 2021. As of May 2022, Windows 11 is a free upgrade to Windows 10 users who meet the system requirements. In July 2021, Microsoft announced it will start selling subscriptions to virtualized Windows desktops as part of

16638-492: Was available in a number of different editions , and has been subject to some criticism , such as drop of performance, longer boot time, criticism of new UAC, and stricter license agreement. Vista's server counterpart, Windows Server 2008 was released in early 2008. On July 22, 2009, Windows 7 and Windows Server 2008 R2 were released to manufacturing (RTM) and released to the public three months later on October 22, 2009. Unlike its predecessor, Windows Vista, which introduced

16779-530: Was delivering a richly engineered but expensive experience. Apple relied on high profit margins and never developed a clear response; it sued Microsoft for making a GUI similar to the Lisa in Apple Computer, Inc. v. Microsoft Corp. The lawsuit dragged on for years and was finally dismissed. The major product flops and the rapid loss of market share to Windows sullied Apple's reputation, and in 1993 Sculley

16920-466: Was designed as a modified microkernel , influenced by the Mach microkernel developed by Richard Rashid at Carnegie Mellon University, but without meeting all of the criteria of a pure microkernel. The first release of the resulting operating system, Windows NT 3.1 (named to associate it with Windows 3.1 ) was released in July 1993, with versions for desktop workstations and servers . Windows NT 3.5

17061-412: Was divided among 65 different repositories with a kind of virtualization layer to produce unified view of all of the code. Product lining In comparison to product bundling, which is a strategy of offering more than one product for promotion as one combined item to create differentiation and greater value, product lining consists of selling different related products individually. The products in

17202-458: Was finalized on February 9, 1997, and the board brought Jobs back to Apple as an advisor. On July 9, 1997, Jobs staged a boardroom coup that resulted in Amelio's resignation after overseeing a three-year record-low stock price and crippling financial losses. The board named Jobs as interim CEO and he immediately reviewed the product lineup. Jobs canceled 70% of models, ending 3,000 jobs and paring to

17343-479: Was founded on April 1, 1976, by Steve Jobs , Steve Wozniak , and Ronald Wayne as a partnership . The company's first product is the Apple I , a computer designed and hand-built entirely by Wozniak. To finance its creation, Jobs sold his Volkswagen Bus , and Wozniak sold his HP-65 calculator. Neither received the full selling price but in total earned $ 1,300 (equivalent to $ 7,000 in 2023). Wozniak debuted

17484-497: Was founded to produce and market Wozniak's Apple I personal computer. Its second computer, the Apple II , became a best seller as one of the first mass-produced microcomputers . Apple introduced the Lisa in 1983 and the Macintosh in 1984, as some of the first computers to use a graphical user interface and a mouse . By 1985, internal company problems led to Jobs leaving to form NeXT, Inc. , and Wozniak withdrawing to other ventures; John Sculley served as long-time CEO for over

17625-598: Was launched as Final Cut Pro in April 1999. Key Grip's development also led to Apple's release of the consumer video-editing product iMovie in October 1999. Apple acquired the German company Astarte in April 2000, which had developed the DVD authoring software DVDirector, which Apple repackaged as the professional-oriented DVD Studio Pro , and reused its technology to create iDVD for the consumer market. In 2000, Apple purchased

17766-462: Was marketed in two main editions : the "Home" edition was targeted towards consumers, while the "Professional" edition was targeted towards business environments and power users , and included additional security and networking features. Home and Professional were later accompanied by the "Media Center" edition (designed for home theater PCs , with an emphasis on support for DVD playback, TV tuner cards , DVR functionality, and remote controls), and

17907-582: Was more capital than any IPO since Ford Motor Company in 1956. By the end of the day, around 300 millionaires were created, including Jobs and Wozniak, from a stock price of $ 29 per share and a market cap of $ 1.778 billion. In December 1979, Steve Jobs and Apple employees, including Jef Raskin , visited Xerox PARC , where they observed the Xerox Alto , featuring a graphical user interface (GUI). Apple subsequently negotiated access to PARC's technology, leading to Apple's option to buy shares at

18048-697: Was not released until November 1985. Windows 1.0 was to compete with Apple 's operating system, but achieved little popularity. Windows 1.0 is not a complete operating system; rather, it extends MS-DOS . The shell of Windows 1.0 is a program known as the MS-DOS Executive . Components included Calculator , Calendar, Cardfile , Clipboard Viewer , Clock, Control Panel , Notepad , Paint , Reversi , Terminal and Write . Windows 1.0 does not allow overlapping windows. Instead, all windows are tiled . Only modal dialog boxes may appear over other windows. Microsoft sold as included Windows Development libraries with

18189-500: Was on January 19, 2012, when Apple's Phil Schiller introduced iBooks Textbooks for iOS and iBook Author for Mac OS X in New York City. Jobs stated in the biography Steve Jobs that he wanted to reinvent the textbook industry and education. From 2011 to 2012, Apple released the iPhone 4s and iPhone 5 , which featured improved cameras, an intelligent software assistant named Siri , and cloud-synced data with iCloud;

18330-409: Was released in April 2003. It was followed in December 2005, by Windows Server 2003 R2. After a lengthy development process , Windows Vista was released on November 30, 2006, for volume licensing and January 30, 2007, for consumers. It contained a number of new features , from a redesigned shell and user interface to significant technical changes , with a particular focus on security features . It

18471-520: Was released in September 1994, focusing on performance improvements and support for Novell 's NetWare , and was followed up by Windows NT 3.51 in May 1995, which included additional improvements and support for the PowerPC architecture. Windows NT 4.0 was released in June 1996, introducing the redesigned interface of Windows 95 to the NT series. On February 17, 2000, Microsoft released Windows 2000 ,

18612-674: Was released in two different versions: Windows/286 and Windows/386 . Windows/386 uses the virtual 8086 mode of the Intel 80386 to multitask several DOS programs and the paged memory model to emulate expanded memory using available extended memory . Windows/286, in spite of its name, runs on both Intel 8086 and Intel 80286 processors. It runs in real mode but can make use of the high memory area . In addition to full Windows packages, there were runtime-only versions that shipped with early Windows software from third parties and made it possible to run their Windows software on MS-DOS and without

18753-507: Was released on November 20, 1985, as a graphical operating system shell for MS-DOS in response to the growing interest in graphical user interfaces (GUIs). The name "Windows" is a reference to the windowing system in GUIs. The 1990 release of Windows 3.0 catapulted its market success and led to various other product families, including the now-defunct Windows 9x , Windows Mobile , Windows Phone , and Windows CE/Embedded Compact . Windows

18894-581: Was replaced as CEO by Gil Amelio , who was hired for his reputation as a corporate rehabilitator. Amelio made deep changes, including extensive layoffs and cost-cutting. This period was also marked by numerous failed attempts to modernize the Macintosh operating system (MacOS). The original Macintosh operating system ( System 1 ) was not built for multitasking (running several applications at once). The company attempted to correct this by introducing cooperative multitasking in System 5, but still decided it needed

19035-607: Was replaced as CEO by Michael Spindler . Under Spindler, Apple, IBM , and Motorola formed the AIM alliance in 1994 to create a new computing platform (the PowerPC Reference Platform or PReP), with IBM and Motorola hardware coupled with Apple software. The AIM alliance hoped that PReP's performance and Apple's software would leave the PC far behind and thus counter the dominance of Windows. That year, Apple introduced

19176-416: Was replaced by Cook and Jobs became Apple's chairman. Apple did not have a chairman at the time and instead had two co-lead directors— Andrea Jung and Arthur D. Levinson —who continued with those titles until Levinson replaced Jobs as chairman of the board in November after Jobs's death. On October 5, 2011, Steve Jobs died, marking the end of an era for Apple. The next major product announcement by Apple

19317-399: Was roughly equivalent to a service pack . The first OSR of Windows 95 was also the first version of Windows to be bundled with Microsoft's web browser , Internet Explorer . Mainstream support for Windows 95 ended on December 31, 2000, and extended support for Windows 95 ended on December 31, 2001. Windows 95 was followed up with the release of Windows 98 on June 25, 1998, which introduced

19458-517: Was succeeded as CEO by Tim Cook . Apple's current product lineup includes portable and home hardware such as the iPhone, iPad, Apple Watch , Mac , and Apple TV ; operating systems such as iOS , iPadOS , and macOS ; and various software and services including Apple Pay , iCloud , and multimedia streaming services like Apple Music and Apple TV+ . Apple is one of the Big Five American information technology companies; for

19599-585: Was the first client version of Windows NT to be released simultaneously in IA-32 and x64 editions. As of 2024, x64 is still supported. An edition of Windows 8 known as Windows RT was specifically created for computers with ARM architecture , and while ARM is still used for Windows smartphones with Windows 10, tablets with Windows RT will not be updated. Starting from Windows 10 Fall Creators Update (version 1709) and later includes support for ARM-based PCs. Windows CE (officially known as Windows Embedded Compact ),

19740-556: Was used in the Dreamcast along with Sega's own proprietary OS for the console. Windows CE was the core from which Windows Mobile was derived. Its successor, Windows Phone 7 , was based on components from both Windows CE 6.0 R3 and Windows CE 7.0 . Windows Phone 8 however, is based on the same NT-kernel as Windows 8. Windows Embedded Compact is not to be confused with Windows XP Embedded or Windows NT 4.0 Embedded , modular editions of Windows based on Windows NT kernel. Xbox OS

19881-415: Was using Git, in about 8500 commits and 1760 Windows builds per day. In June 2021, shortly before Microsoft's announcement of Windows 11, Microsoft updated their lifecycle policy pages for Windows 10, revealing that support for their last release of Windows 10 will end on October 14, 2025. On April 27, 2023, Microsoft announced that version 22H2 would be the last of Windows 10. On June 24, 2021, Windows 11

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