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Florida Street ( Spanish : Calle Florida ) is a popular shopping street in Downtown Buenos Aires , Argentina . A pedestrian street since 1971, some stretches have been pedestrianized since 1913.

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74-665: Pampero may refer to: El Pampero , first balloon flown by the Argentine aviator Jorge Newbery in the 1910s Industrias Pampero, C.A. , rum distillery in Venezuela Licoreros de Pampero , Venezuelan professional baseball club Pampero , a fictional ship from the BBC television drama series The Onedin Line Pampero Firpo , surname of Juan Kachmanian ,

148-731: A Beaux-Arts style. Separated from the Naval Center by Galería Buenos Aires is the former Harrods Buenos Aires , completed in 1920. Following a lengthy legal struggle with the then-owner of the Harrods on Knightsbridge , Mohamed Al-Fayed , the department store closed in 1998, and since functions intermittently as a venue for cultural events, notably the Buenos Aires Tango Festival . The current owners, Swiss equity firm CBC Interconfianz, filed permits to restore Harrods Buenos Aires in 2009. The modern Galería del Sol faces

222-595: A Newbery", by José Arturo Severino, "Tu Sueño", by Eduardo Arolas and "El Pampero", by Luis Sanmartino. A film was also made about his life: Más allá del sol (Beyond the sun, 1975), by Hugo Fregonese, with Germán Kraus in the leading role. The government of Buenos Aires annually awards the Jorge Newbery Prize to the most prominent sportspeople of the year. The tragic death of Newbery helped to fix his position as an idol of Argentina, as later happened with Carlos Gardel . His funeral at Recoleta Cemetery

296-423: A belated International Style . The complex includes several levels of shops, a basement for offices and two high-rise towers, one of which is residential. Its retail section is known for its selection of consumer electronics and computer equipment. An Art Deco office building on the northwest corner of Tucumán Street and the neo-classical Cadellada Building highlight the 600 block; a second El Ateneo bookshop,

370-466: A civil servant, Newbery supported municipal control of lighting, contrary to the situation at the time in which the service was conceded to private companies. In 1903/1904 a great debate took place in Buenos Aires over the benefits of the public system versus the system of private concession. Newbery took an active role in the debate and wrote an extensive report entitled "General considerations on

444-529: A civilian, and Lieutenant Colonels Enrique Mosconi , later the director of YPF , and M. J. López were the first directors of the School, established in Palomar de Caseros . The ACA organised a public collection with which the first aircraft were acquired. On 25 May 1913 they had their first parade: 4 monoplanes piloted by two civilians, Newbery and Macías, and two soldiers, Goubay and Agneta. A few months later

518-410: A consumer boom during the 1990s, as this was largely diverted toward a series of new shopping malls opened in the city's north side. Galerías Pacífico was renovated and reopened in 1991, though Harrods Buenos Aires, which by then operated only on the ground floor, would close in 1998. Mayor Fernando de la Rúa had the textured concrete pavers along Florida replaced in 1999 with granite tiles laid in

592-471: A decorative black-and-white pattern. Commerce along the street was afflicted in the ensuing years by proliferating street vendors , a result of a legal loophole in the municipal ordinance that otherwise prohibits the practice; Mayor Mauricio Macri succeeded in having these vendors removed in January 2012. Florida Street continues to command among the highest commercial rents in the city, and has become

666-631: A favorite attraction among the city's growing number of foreign tourists. Florida Street begins at its southern end on Rivadavia Avenue . The first block, made somewhat wider than the remainder of the promenade by a city ordinance, is overlooked by the Mappin & Webb House (1911) and the post-modern former headquarters of the Banca Nazionale del Lavoro in Argentina (1989); both became branches of HSBC upon BNL's departure in 2006. One of

740-673: A few previous balloon flights in Argentina, the crossing of the Río de la Plata became a popular event. El Pampero set out from the Sociedad Sportiva Argentina , located in Palermo , on the same land where Campo Argentino de Polo is located nowadays. A few days later, on 13 January 1908, the Aero Club Argentino was created, with Aarón Anchorena as president and Jorge Newbery as second vicepresident. The ACA

814-601: A popular sport in Argentina. He won important boxing titles in 1899, 1902 and 1903. On 8 July 1903 he decisively beat professional boxer Clark. In October 1901 he won first prize for fencing with foils in the South American tournament organised by the Gymnastics and Fencing Club. In 1905 and 1906 he won the foil fencing contests organised by the Buenos Aires Jockey Club, where he also defeated

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888-412: A retired Argentine professional wrestler Pampero (multiple rocket launcher) , an Argentinian multiple rocket launcher Pampero, a southeastern wind in the South American pampas Pampero Ropa de Trabajo , an Argentine brand of work clothing and footwear, currently owned by Grupo Cardon. Topics referred to by the same term [REDACTED] This disambiguation page lists articles associated with

962-569: A safer or more productive basis for obtaining greater interest than previously offered by competition with each other. Newbery also dedicated himself to researching solutions for transportation and traffic in the city of Buenos Aires, suggesting in 1908 the elimination of trams and promoting new technologies of mass transport. Newbery habitually wrote for the Annals of the Argentine Scientific Society. In 1906 he published

1036-442: A series of articles on the growing artificial graphite industry. In 1908 he published a study on the manufacture of "The electric incandescent light bulb called zirconium and other metallic filaments", based on his own laboratory tests, with the aims of implementing their use in Argentina. In 1910, in collaboration with the chemist Justino Thierry, he wrote a scientific-industrial book entitled "Petroleum" in which they argues for

1110-620: A third Falabella store, and the modern Galería Arax (site of the Buenos Aires Auditorium) are also located there. The renowned Galerías Pacífico shopping arcade occupies nearly the entire block along the eastern side of the 700 block. The monumental building, designed by Roland le Vacher in 1888 to house the Au Bon Marché shops, also housed the National Museum of Fine Arts from 1896 to 1910, and thereafter

1184-496: Is also located here. Facing the esplanade is Plaza San Martín , designed by the noted urbanist Charles Thays in 1889. Upscale Santa Fe Avenue merges into Florida Street along the Plaza Hotel , designed by Adolf Zucker for local banker Ernesto Tornquist and inaugurated in 1909. Florida Street becomes San Martín Street one block south of Avenida del Libertador , and beside the best known of Buenos Aires' Art Deco landmarks,

1258-510: Is of great interest to foreign tourists and business travelers. The beginnings of Florida Street date back to the founding of Buenos Aires in 1580, when it was hewn as a primitive path uphill from the banks of the Río de la Plata . Its first official name was "San José," enacted by Governor Miguel de Salcedo in 1734. In the late eighteenth and early nineteenth centuries, the street was known popularly as Calle del Correo (Post Street) in reference to

1332-821: The Andes for the first time in this balloon. In 1910, Newbery obtained his (provisional) pilot's licence, but continued to make balloon flights until 1912. As a direct result of Newbery and the Aero Club Argentino's offer to make their park freely available to the Ministry of War, on 10 August 1912 the President Roque Sáenz Peña created the Military Aviation School, the first Latin American air force. Jorge Newbery as

1406-675: The British invasions of the Río de la Plata in 1808, the street was called Baltasar Unquera, in homage to an aide-de-camp to Viceroy Santiago de Liniers , fallen in the fight against Admiral William Carr Beresford . The street was first named "Florida" in 1821. The name was designated in honor of the battle fought in 1814 in Upper Peru against the royalists during the Argentine War of Independence . Governor Juan Manuel de Rosas renamed

1480-686: The Kavanagh Building . Overlooking Plaza San Martín, the 120 m (390 ft) apartment building was designed in 1934 by the firm of Sánchez, Lagos and de la Tour for Corina Kavanagh. Local lore has it that the wealthy Irish Argentine heiress planned the high-rise as a revenge against the Anchorena family, and made but one demand of the architects: that views of the Anchorenas' Church of the Holy Sacrament from their residence,

1554-573: The Palermo and San Isidro racecourses. An incident on April 15, 1953, in which bombs were detonated at the Plaza de Mayo during one of President Juan Perón 's many rallies, resulted in the destruction of the Beaux-Arts landmark by enraged Peronists, who viewed the aristocratic Jockey Club as a center of anti-Peronism. The lot lay empty until the construction of Galería Jardín (1976), an office and retail complex designed by Mario Roberto Álvarez in

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1628-577: The Retiro area. It intersects Buenos Aires's other pedestrian street, Lavalle, at the heart of the former cinema district. Florida is one of the city's leading tourist attractions. Florida Street bustles with shoppers, vendors, and office workers alike because of its proximity to the financial district . By evening, the pace relaxes as street performers flock to the area, including tango singers and dancers, living statues , and comedy acts. Its variety of retail stores, shopping arcades , and restaurants

1702-609: The San Martín Palace , be blocked. The preferable means of transportation to reach Florida Street from almost anywhere in the city, is the Buenos Aires Metro ( subte , or underground). Five metro lines have stations within a short walking distance of Florida. Most bus lines reaching the downtown area have stops near Florida Street, as well. [REDACTED] Florida Station [REDACTED] Catedral Station The Retiro transportation hub, which maintains

1776-495: The Torcuato di Tella Institute . Located on Florida Street during its heyday between 1963 and 1970, the institute was led at the time by former National Fine Arts Museum director Jorge Romero Brest , who steered the center as the leading Argentine venue for pop art , experimental theatre , and conceptual art , drawing artists such as León Ferrari , Gyula Kosice , Luis Felipe Noé , and Antonio Seguí . Romero Brest also promoted

1850-434: The 100 block: Galerías Boston and the landmark Galería Güemes , designed by Francisco Gianotti and opened in 1914; distinguishable by the illuminated beacon atop its spire, it was one of the tallest buildings in Buenos Aires st the time. The former Gath & Chaves department store (1914) and annex (overlooking Avenida de Mayo ) were located here until the retailer's closure in 1974; the buildings today house Banco Meridian,

1924-629: The 1990s. The Julio Peña residence (1917), today the headquarters of the Argentine Rural Society , is one of the few private residences surviving from the time luxurious homes shared Florida Street with commercial establishments. Opened the same year, the Richmond Café next door was a favorite coffee house among local upscale patrons; Jorge Luis Borges , Graham Greene , and the Florida group of avant-garde writers were among

1998-768: The Argentine Jockey Club, the nation's most prestigious gentlemen's club and horse racing society, was inaugurated in 1897. The Civic Youth Union , was organized in 1889 at the intersection with the Avenida Córdoba . This organization would foment the Revolution of the Park in 1890, and from its ranks the Radical Civic Union (to whom six presidents would later belong during the twentieth century) would be established in 1891. A tram

2072-455: The Army issued special insignia for the two military pilots. When choosing between monoplanes and biplanes , Newbery preferred the former. On 24 November 1912, Newbery crossed the Río de la Plata in the monoplane "Centenario", a 50 HP Gnome powered Bleriot XI . He was the first to cross the river and return in the same day. Influenced by Newbery, the young Teodoro Fels, took an aeroplane from

2146-561: The City of Buenos Aires headquarters since 1968, located in a building originally opened in 1908 as the Mexico City Store. The 300 block includes the oldest existing bookstore of El Ateneo chain (one of two on Florida Street); founded in 1912, the booksellers opened their first Florida Street store in 1936. Facing El Ateneo is the former headquarters of La Nación newspaper. One of numerous Plateresque office buildings completed in

2220-617: The Estancia "Los Tamarindos" in Mendoza (now Governor Francisco Gabrielli International Airport ), on 1 March 1914, aged 38. The Aeroparque Jorge Newbery in Buenos Aires commemorates his pioneering work in the promotion of aviation in Argentina. Villa Lugano in Buenos Aires claims the title of cradle of Argentine aviation, a claim also made by the district of El Palomar , seat of the First Aerial Brigade and previously

2294-598: The French swordfighting champion Berger. On 16 March 1908, representing the Buenos Aires Rowing Club, he won the 1000 m race against the champion Müller brothers. In 1910 he joined the team which established the speed record for a boat with four long oars. In 1902 he won the first prize in long-distance diving in the Luján river, covering 100 m. He was one of the personalities who most encouraged

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2368-428: The Military Aviation School without permission and reached Montevideo , breaking the world record for flight over water. On his return, President Roque Sáenz Peña had him arrested and promoted to corporal for the feat. On 10 February 1914, Newbery broke the world altitude record by 65 m, reaching 6,225 m in a Morane-Saulnier monoplane but the record was not ratified by the international commission because

2442-615: The Military Aviation School. Newbery made his first flights in Villa Lugano, for which a monument was erected on the Avenida Teniente General Luis J. Dellepiane, close to Avenida Gral. Paz. Newbery also excelled in boxing , swimming, motor racing , fencing and rowing , among other sports. In 1895 he took part in a historic fight to determine the superiority of boxing (defended by Newbery) or savate (defended by Carlos Delcasse), which established boxing as

2516-775: The National Industrial School (later the Otto Krause Technical School), which was founded and directed by the engineer Otto Krause in 1893. In the same year he travelled to the United States once more to attend the International Electricity Congress which took place in the city of Saint Louis , where he was vice president of the section on "Power and Light Transmission" and at which he presented an eighty-page work entitled "General considerations on

2590-616: The United States to study engineering at Cornell University . In 1893 he continued his studies at the Drexel Institute in Philadelphia , where he was a student of Thomas Edison , and in 1895 earned a degree in electrical engineering . On returning to his home country he began working as the head of the "Rio de la Plata Light and Traction Company". In 1897 he joined the Argentine Navy as electrical engineer during

2664-462: The area during the 1920s, the building, known today as the Mitre Gallery, is the second store opened on Florida Street by Falabella. The corner of the intersection with Avenida Corrientes is overlooked by office high-rises, a Stock Center sporting goods megastore , and, for contrast, the former Elortondo Alvear residence (1880); the neo-Gothic mansion was converted into a Burger King in

2738-487: The article showed his family that he had broken that promise, resulting in his divorce from Escalante, with whom he had at least one child. Newbery flew an aerostat round-trip for the first time on 24 January 1909, making his second round-trip flight on 2 April. On 27 April, just eighteen days after publication of the aforementioned article, he was elected president of the same Aero Club Argentino which he had previously served as second vice-president. Newbery accepted, with

2812-496: The article was featured in the Buenos Aires El Nacional . By that time, Newbery was already a seasoned aerostat pilot, having flown these balloons four times over the Argentine landscape. He had not, however, been in or even seen a heavier-than-air craft before he wrote the article. While Newbery had promised both his mother and his wife that he would not attempt to fly again after his brother's aerial death,

2886-556: The border conflicts with Chile . He worked as a swimming teacher at the Naval School, and in 1899 he was sent to London to acquire electrical materials. His naval career lasted until 1900, when he was named Director General of Electrical, Mechanical and Lighting Installations of the Municipality of Buenos Aires City, a public role which he would hold until his death. In 1904 he became Professor of Electrical Engineering at

2960-568: The center's famed Happenings , notably those of Marta Minujín , whose interactive displays and mazes helped make this block of Florida Street Buenos Aires' mazana loca (city block of madness). The street continues into the Juvenilia Esplanade, centered around a memorial to writer Esteban Echeverría , and overlooked by a French-inspired apartment building designed by Alejandro Bustillo . The Ruth Benzacar Gallery, another leading promoter of local avant-garde art , opened in 1965 and

3034-569: The city and chose the area known as Retiro . Florida Street, whose northern half is in the Retiro ward, became a shopping street in 1872, and would soon welcome pharmacies, furniture retailers, jewelers, and haberdasheries that offered the latest in European fashion. Numerous private mansions were also built along Florida Street in the 1880s and 1890s. The Parisian-inspired Bon Marché became the street's first large-scale shopping arcade in 1889, and

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3108-466: The distinctive shape of the Huracán balloon, I give my complete agreement and hope that the "team" will wear it on their chests, which will give it the honour due to a sphere which in a single flight crossed three republics. The Club Atlético Huracán then adopted it as the symbol on their shirts, and after achieving two consecutive promotions (passing from the third division to the second, and thence to

3182-524: The expansion of an economy of agricultural export which increased the GDP per capita from $ 334 in 1875 to $ 1,151 in 1913. The Newbery years were years of unshakeable faith in the possibilities of Argentina, when Rubén Darío wrote in his famous Canto a la Argentina y otros poemas : "Argentina, your day has come!" These years saw the appearance of tango , Vaslav Nijinsky dancing in the Teatro Colón ,

3256-409: The first) the directorial commission sent Newbery a letter saying: Huracán has done it. It played in three categories, just as your balloon crossed three republics, and thus we have fulfilled your wish. Amainaron guapos junto a tus ochavas cuando un cajetilla los calzó de cross y te dieron lustre las patotas bravas alla por el año ... novecientos dos. ... Jorge Newbery has been one of

3330-476: The former Harrods. Galería Florida (1964), a curtain-walled high rise designed by Álvarez for Air France , stands on the southwest corner with Paraguay Street, and the Florida Garden Café, opened in 1962 in a belle époque building, is on the southeast. The Cultural Center of Spain in Buenos Aires (CCEB) is located on the 900 block. This block, however, is best known locally as the erstwhile site of

3404-482: The head office of the Buenos Aires and Pacific Railway ; restored in 1991, its grand interiors also feature ceiling frescoes by Antonio Berni , Juan Carlos Castagnino , and other famed Argentine painters. The junction with Córdoba Avenue marks the street's entry into the Retiro ward. The northeast corner is distinguished by the magnificent Naval Center (1914), designed by Jacques Dunant and Gastón Mallet in

3478-477: The history of flight in Argentina. Despite the tragedy and public opinion starting to consider balloon-flight to be excessively dangerous, Newbery prepared a new balloon, El Patriota , and revitalised aerostatics with the help of socialist representative Alfredo Palacios . One month after the death of his brother, on 24 November, Jorge married Sara Escalante. On 9 April 1909, Newbery wrote the first newspaper article on aviation in Argentina. Entitled "Aeronáutica",

3552-465: The hope of turning around the club's dire financial situation, and continued as president until his death in 1914. He soon acquired another balloon, El Huracán , with which on 28 December 1909 he broke the South American record for duration and distance by travelling 550 km in 13 hours, linking Argentina, Uruguay and Brazil , and reaching fourth place worldwide in terms of flight time and sixth place in distance. This balloon gave its name to one of

3626-470: The inaugural of the Hotel Claridge in 1946, the Torcuato di Tella Institute 's Florida Street center in 1963 (which became a hub of Buenos Aires' avant-garde and pop art scene during the 1960s), and the 1971 conversion of the street into a promenade . Writer Jorge Luis Borges lived near the northern end, and was fond of taking walks through the semi-deserted street in the pre-dawn hours. Borges

3700-512: The local branch of Deloitte , as well as Chilean retailer Falabella . The 200 block features the former Grand Florida Cinema (1925), created in an eclectic Art Deco design by Jorge Kálnay. The corner of Perón Street is overlooked by the Plateresque former Banco Popular Argentino (1931), today the headquarters of HSBC Bank Argentina . The corner of Sarmiento Street is the site of the Bank of

3774-420: The many literati who gathered there. The Richmond closed amid controversy in 2011. The 400 block ends at the intersection with Lavalle Street, and is overlooked by both curtain walled office mid-rises and French architecture . Lavalle Street, from the 1930s until the 1990s, rivaled Corrientes Avenue for the number of movie theaters along its downtown stretch; most have since closed, however, and Lavalle, which

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3848-581: The most frequently mentioned people and one of the people to whom the most tangos have been dedicated. Among these must be mentioned the reference made by Celedonio Flores in the song Corrientes y Esmeralda, which mentions how "el cajetilla" (slang: a young, rich and refined man) hit the "guapos" (men fighting with knives) who "stopped" there at the beginning of the 20th century. Other tangos dedicated to Newbery are "Jorge Newbery", by Aquiles Barbieri, "Prendete del Aeroplano", by José Escurra, "De Pura Cepa", by Roberto Firpo , "Newbery", by Luciano Ríos, "Un recuerdo

3922-700: The most iconic locations in Buenos Aires is the intersections of Florida Street and Diagonal Norte Avenue, built between 1913 and 1943. Two of the avenue's most distinguishable buildings are located at this intersection: the Plateresque BankBoston Building (1924), the Art Deco La Equitativa del Plata (1929), and two cupola -topped Bencich Buildings (1927). The intersection forms a triangular plaza adorned with José Fioravanti 's monument to President Roque Sáenz Peña (1937). Two important shopping arcades are located on

3996-567: The most popular football clubs in Buenos Aires, the Club Atlético Huracán , founded on 1 November 1908 and nicknamed "globo" (balloon). On 5 November 1912 he broke the South American altitude record, reaching 5,100 m in the balloon Buenos Aires . He took part in the Exposición Internacional del Centenario (1910) in Buenos Aires by making balloon ascents over the exhibition so that visitors could view

4070-511: The necessity of keeping oil zones for the state. Newbery has been considered to be the first popular non-political Argentine idol . Before his time, only political idols had existed. Crowds gathered to watch his aerial feats and the news media defined his as a "sportsman". In his promotion of sports, Jorge Newbery anticipated a still-embryonic lifestyle which focused on the development of the body and its potential, exercising self-control and training . One characteristic of Newbery's personality

4144-465: The only overseas branch of Harrods , and the illuminated spire topped Galería Güemes . The merger of Gath & Chaves and Harrods in 1922 created two of the most ornate institutions of their kind in the Americas. Florida Street also became the address for a number of important corporate headquarters during the 1920s, including BankBoston Argentina and La Nación , the nation's leading news daily at

4218-503: The opening of the Buenos Aires Metro , the arrival of Guglielmo Marconi in Argentina in order to carry out the first radio-telephonic communication with Ireland and Canada. Son of American-born dentist Ralph Newbery, Jorge was born 27 May 1875 in the family home on Florida Street , Buenos Aires. At the age of eight he visited the United States alone. Later, back in Argentina, he studied at Saint Andrew's Scots School , graduating from secondary school in 1890, and subsequently traveled to

4292-487: The post office located on what later became Perú Street (the southern continuation of Florida Street). It was also later known as Empedrado (Cobbled Street). Improved with boulders brought from Montevideo beginning in 1789, it became the first paved street in the city (a section of the original cobblestone pavement is displayed behind the entrance to the Cathedral Station on Diagonal Norte Avenue). Following

4366-624: The practice of the sport in Argentina, although he is not well-remembered for this. In 1980 the Konex Foundation posthumously granted him the Konex Award for his supporting role in Argentine sporting history. He also played football for National Foot–Ball Club , and in 1934 they changed their name to his. Jorge Newbery was Director of the Lighting Service of the Municipality of Buenos Aires City until his death. As

4440-498: The previous record had not been exceeded by at least 150 m. Jorge Newbery arrived in Mendoza to attempt the first crossing of the Andes by aircraft. At the request of a woman who had seen him fly, he borrowed an aircraft from his friend Teodoro Fels, who warned him of a problem with the monoplane's wing. Jorge Newbery took off with Jiménez Lastra and did some aerobatics until 18:40, the monoplane fell violently. Jorge Newbery died in

4514-435: The street "Perú" in 1837, and in 1857, the name was returned to the present one. The Argentine National Anthem was first performed in 1813 at the Florida Street home of Mariquita Sánchez de Thompson , one of the city's most prominent citizens. Argentine elites began to leave the central and southern wards of the city mainly due to epidemics, especially the 1871 yellow fever outbreak. They decided to move to higher ground in

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4588-429: The surrounding area of Palermo and the river. Newbery made 40 balloon flights in three years. There were other Argentine aviators at this time, such as Eduardo Bradley , Lieutenant Angel María Zuloaga, Aníbal Brihuega and Pedro Zanni . Later, in memory of his brother, he had a 2,200 cubic meter balloon called Eduardo Newbery built, the largest that had ever been built in Argentina. In 1916, Bradley and Zuloaga crossed

4662-462: The time. Lavalle Street, which intersects Florida, became a focal point of local cinema houses beginning in the 1930s. The city's middle and upper classes would later relocate further north, to Recoleta , Palermo , and Belgrano , however. This trend was reinforced by the 1953 arson of the grand Jockey Club building by a Peronist mob. Its decline, however, was slowed by both an era of relative prosperity in Argentina, as well as milestones such as

4736-536: The title Pampero . If an internal link led you here, you may wish to change the link to point directly to the intended article. Retrieved from " https://en.wikipedia.org/w/index.php?title=Pampero&oldid=1090824385 " Category : Disambiguation pages Hidden categories: Short description is different from Wikidata All article disambiguation pages All disambiguation pages Jorge Newbery#Aerostatics and balloons Jorge Alejandro Newbery Malagarie (27 May 1875 – 1 March 1914)

4810-416: The transfer of lighting services to municipal ownership ", which was published in the Annals of the Argentine Scientific Society, April–June 1904. Among other arguments to support his position, Newbery wrote: The necessity of such a defensive intervention is a direct consequence of the means by which capital is now used to maximise benefits, while these powerful groups have now found monopoly or union to be

4884-431: The transfer of lighting services to municipal ownership", which would be included in the Annals of the Argentine Scientific Society. Jorge Newbery began wanting to rule the skies when he met the Brazilian aviator Alberto Santos-Dumont (1873–1932). On 25 December 1907, Jorge Newbery and Aarón Anchorena crossed the Río de la Plata in the balloon El Pampero before landing in Conchillas , Uruguay. Although there had been

4958-423: Was an Argentine aviator, civil servant, engineer and scientist. He died in an airplane crash on 1 March 1914, at the age of 38. His father, Ralph Lamartine Newbery Purcell (born 1848) was a dentist who emigrated from Long Island , New York , and settled in Argentina after the American Civil War , in which he fought on the Union side of the Battle of Gettysburg and was recognized for his courage. Newbery

5032-421: Was an outspoken critic of the renovation work done on the street in 1970; he was blind, and the new arrangement of trash cans, planters, flower pots, and magazine stands was a serious accessibility risk for him. He was also influenced by his esthetic-minded friends, who saw the new scheme as a break with tradition. The economic crisis of the 1980s precluded any recovery, however. Nor did the street benefit from

5106-404: Was in the public eye between the 1890s and the first fifteen years of the 20th century, a very important time for Argentina which was characterised by an enormous immigration of Europeans which multiplied the country's demographic importance by a factor of five. The population of Argentina, which represented 0.12% of the global population in 1869, would come to make up 0.57% of mankind in 1930. and

5180-431: Was installed along Florida Street in the 1890s, and it soon became a leading commercial artery in Buenos Aires. Vehicular traffic was barred during business hours in 1911 by request of the growing number of shop owners along Florida, and in 1913 the tram was dismantled to pedestrianize a section of the street. The 1914 inaugural of the Gath & Chaves department store coincided with the inaugural of Harrods Buenos Aires ,

5254-414: Was located on the Villa Los Ombúes estate of local business tycoon Ernesto Tornquist , in Barrancas de Belgrano , Buenos Aires (since torn down and now the location of the Embassy of the Federal Republic of Germany ). On 17 October his brother Eduardo (also an ACA member), together with Seargent Romero, went missing in El Pampero and their bodies were never found. These were the first two casualties in

5328-560: Was on a scale never seen before for a person unrelated to political activity. A mausoleum financed by public donations was built in 1937 at La Chacarita Cemetery . Airports Schools Football clubs Streets Train stations Florida Street The pedestrian section as such starts at the intersection of Perú Street and Avenida de Mayo , a block north of the Plaza de Mayo ; Perú Street crosses Rivadavia Avenue , and becomes Florida Street. Florida Street runs northwards for approximately one kilometer to Plaza San Martín , in

5402-483: Was pedestrianized in 1978, became largely a shopping street. The large numbers of pedestrians at the intersection between the two also made the intersection a forum for performances by street artists . The 500 block was the site of the Jockey Club, designed by Manuel Turner and completed in 1897. Founded in 1882 by future President Carlos Pellegrini , the institution governed horse racing in Argentina, and built

5476-449: Was the absence of fear : he was known as "Mr Courage". Newbery's "feats" had enormous popular impact. For example, on breaking the South American record in the balloon "Huracán" in 1909, the Club Atlético Huracán asked Newbery if they could use the balloon's image as their club's emblem. In one paragraph of his response, the aviator said: In response to your eloquent and courteous letter, in which you asked my agreement for your Club using

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