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A persona (plural personae or personas ) is a strategic mask of identity in public, the public image of one's personality , the social role that one adopts, or simply a fictional character . It is also considered "an intermediary between the individual and the institution."

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99-413: Persona studies is an academic field developed by communication and media scholars. The term “persona” has been discussed by sociologists Robert Park and Erving Goffman in the 1950s. It is a tool to become persons by constructing the conception of our role and connecting the inner conception to the outer world as individuals. Yet, the terminology of identity and personae has been applied loosely and both imply

198-564: A marketing persona that represents a group or segment of customers so that the company can focus its efforts. For example, online advertising agencies can monitor pictures, browsing history and the ads people surfing the internet generally select or choose to click, and based on that data they tailor their merchandise to a targeted audience or better describe a customer segments using a data driven approach. Personas are also used in user experience design , known as user personas. Alan Cooper introduced personas in his book, The Inmates Are Running

297-763: A Germanic source akin to English "mesh", but perhaps from mask- "black", a borrowing from a pre-Indo-European language. One German author claims the word "mask" is originally derived from the Spanish más que la cara (literally, "more than the face" or "added face"), which evolved to "máscara", while the Arabic "maskharat" – referring to the buffoonery which is possible only by disguising the face – would be based on these Spanish roots. Other related forms are Hebrew masecha = "mask"; Arabic maskhara مَسْخَرَ = "he ridiculed, he mocked", masakha مَسَخَ = "he transfomed" ( transitive ). The use of masks in rituals or ceremonies

396-470: A central feature of Indian dramatic forms, many based on depicting the epics Mahabharata and Ramayana . Countries that have had strong Indian cultural influences – Cambodia , Burma , Indonesia , Thailand , and Lao – have developed the Indian forms, combined with local myths, and developed their own characteristic styles. The masks are usually highly exaggerated and formalised, and share an aesthetic with

495-561: A face was found that is approximately 35,000 years old, but it is not clear whether it was intended as a mask. In the Greek bacchanalia and the Dionysus cult, which involved the use of masks, the ordinary controls on behaviour were temporarily suspended, and people cavorted in merry revelry outside their ordinary rank or status. René Guénon claims that in the Roman saturnalia festivals,

594-537: A form of hermeneutics : knowledge via interpretation to understand the meaning of human texts and symbolic expressions – including the interpretation of texts which themselves interpret other texts. In the British and American literary establishment, the New Criticism was more or less dominant until the late 1960s. Around that time Anglo-American university literature departments began to witness

693-462: A great variety of shapes, depending on their precise function. Pueblo craftsmen produced impressive work for masked religious ritual, especially the Hopi and Zuni . The kachinas (gods and spirits) frequently take the form of highly distinctive and elaborate masks that are used in ritual dances. These are usually made of leather with appendages of fur, feathers, or leaves. Some cover the face, some

792-456: A mask to conceal one's identity are suspended for the day. Distinctive styles of masks began to emerge in pre-Hispanic America about 1200 BC, although there is evidence of far older mask forms. In the Andes , masks were used to dress the faces of the dead. These were originally made of fabric, but later burial masks were sometimes made of beaten copper or gold , and occasionally of clay . For

891-551: A master carver – frequently it is a tradition that has been passed down within a family through many generations. Such an artist holds a respected position in tribal society because of the work that he or she creates, embodying not only complex craft techniques but also spiritual/social and symbolic knowledge. African masks are also used in the Mas or Masquerade of the Caribbean Carnival . Djolé (also known as Jolé or Yolé)

990-399: A narrow chin. The raised strip running from both sides of the nose to the ears represent jewellery. Dark black hairstyle, tops the mask off. The whiteness of the face represents the whiteness and beauty of the spirit world. Only men wear the masks and perform the dances with high stilts despite the fact that the masks represent women. One of the most beautiful representations of female beauty is

1089-542: A person loses their identity to a persona, they become an archetypal figure. By losing their "ego", their persona becomes their personality in an archetypal form. However, when this occurs, the person becomes unstable and they are unable to act outside their formed persona. In literature , the term generally refers to a character established by an author, one in whose voice all or part of a narrative takes place. Poets such as Robert Browning , Ezra Pound , and T. S. Eliot are strongly associated with such narrative voices, as

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1188-528: A person rates themselves and how they present themselves in public. It is difficult to tell if people are accurately filling out the test or answering what they find desirable. In a study written by Danielle Jackson , she argues that a person's persona can range in healthiness. The more healthy a persona is, the more socially acceptable and consistent that person remains. However, once a person starts to believe they are their persona, it can have adverse effects on their personality. James Hillman believed that once

1287-505: A persona does not always mean a change. Some authors have noted that Bob Dylan 's charisma is due largely to his almost stereotyped image, always with a harmonica , guitar , and with his distinctive hair, nasal voice, and clothing. The persona also serves to claim a right or to draw attention to a certain subject. That is the case of Marilyn Manson and his interest in death and morbidity , and Madonna and her interest in sexuality. Personas are used in marketing and advertising by creating

1386-502: A profound influence on the study of secular texts. This was particularly the case for the literary traditions of the three Abrahamic religions : Jewish literature , Christian literature and Islamic literature . Literary criticism was also employed in other forms of medieval Arabic literature and Arabic poetry from the 9th century, notably by Al-Jahiz in his al-Bayan wa-'l-tabyin and al-Hayawan , and by Abdullah ibn al-Mu'tazz in his Kitab al-Badi . The literary criticism of

1485-487: A protective role to the members of a society who use their powers. Biologist Jeremy Griffith has suggested that ritual masks, as representations of the human face, are extremely revealing of the two fundamental aspects of the human psychological condition: firstly, the repression of a cooperative, instinctive self or soul; and secondly, the extremely angry state of the unjustly condemned conscious thinking egocentric intellect. In parts of Australia, giant totem masks cover

1584-617: A rise of a more explicitly philosophical literary theory , influenced by structuralism , then post-structuralism , and other kinds of Continental philosophy . It continued until the mid-1980s, when interest in "theory" peaked. Many later critics, though undoubtedly still influenced by theoretical work, have been comfortable simply interpreting literature rather than writing explicitly about methodology and philosophical presumptions. Today, approaches based in literary theory and continental philosophy largely coexist in university literature departments, while conventional methods, some informed by

1683-411: A ritual context in that it was performed at religious or rites of passage such as days of naming, circumcisions, and marriages. Over time, some of these contextual ritual enactments became divorced from their religious meaning and they were performed throughout the year. Some 2500 years ago, kings and commoners alike were entertained by dance and mime accompanied by music where the dancers often wore masks,

1782-429: A theatre that is essentially visual, rather than verbal, and many of its practitioners have been visual artists. Literary analysis A genre of arts criticism , literary criticism or literary studies is the study, evaluation , and interpretation of literature. Modern literary criticism is often influenced by literary theory , which is the philosophical analysis of literature's goals and methods. Although

1881-519: A third-person narrative voice, generally taken to be more objective and impersonal. There are borderline cases, such as the “we” that occurs late in Edwin Arlington Robinson 's poem and functions something like a chorus in a Greek tragedy, but in general any identifiable narrator whose point of view or manner of speaking clearly distinguishes them from the author is considered a literary persona. In fan fiction and in online stories,

1980-494: A useful basis for categorisation. The image of juxtaposed comedy and tragedy masks are widely used to represent the performing arts, and specifically drama . In many dramatic traditions including the theatre of ancient Greece , the classical noh drama of Japan (14th century to present), the traditional lhamo drama of Tibet , talchum in Korea, and the topeng dance of Indonesia , masks were or are typically worn by all

2079-409: A very old and highly sophisticated and stylized theatrical tradition. Although the roots are in prehistoric myths and cults, they have developed into refined art forms. The oldest masks are the gigaku . The form no longer exists, and was probably a type of dance presentation. The bugaku developed from this – a complex dance-drama that used masks with moveable jaws. The nō or noh mask evolved from

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2178-530: A vestige of an earlier era when such dances were enacted as religious rites. According to George Goyan , this practice evoked that of Roman funeral rites where masked actor-dancers represented the deceased with motions and gestures mimicking those of the deceased while singing the praise of their lives (see Masks in Performance above). The oldest representations of masks in Europe are animal masks, such as

2277-629: Is a mask-dance from Temine people in Sierra Leone. Males wear the mask, although it does depict a female. Many African masks represent animals. Some African tribes believe that the animal masks can help them communicate with the spirits who live in forests or open savannas. People of Burkina Faso known as the Bwa and Nuna call to the spirit to stop destruction. The Dogon of Mali have complex religions that also have animal masks. Their three main cults use seventy-eight different types of masks. Most of

2376-407: Is a very ancient human practice across the world, although masks can also be worn for protection, in hunting, in sports, in feasts, or in wars – or simply used as ornamentation. Some ceremonial or decorative masks were not designed to be worn. Although the religious use of masks has waned, masks are used sometimes in drama therapy or psychotherapy. One of the challenges in anthropology is finding

2475-612: Is believed that the use of masks is related to the cult of the ancestors, which considered dancers the interpreters of the gods. Native Indonesian tribes such as Dayak have masked Hudoq dance that represents nature spirits. In Java and Bali , masked dance is commonly called topeng and demonstrated Hindu influences as it often feature epics such as Ramayana and Mahabharata . The native story of Panji also popular in topeng masked dance. Indonesian topeng dance styles are widely distributed, such as topeng Bali, Cirebon, Betawi, Malang, Yogyakarta, and Solo. Japanese masks are part of

2574-518: Is believed to have taught man the secrets of agriculture. Although the Dogons and Bamana people both believe the antelope symbolises agriculture, they interpret elements the masks differently. To the Bamana people, swords represent the sprouting of grain. Masks may also indicate a culture's ideal of feminine beauty. The masks of Punu of Gabon have highly arched eyebrows, almost almond-shaped eyes and

2673-460: Is circa 30,000–40,000 years old. The use of masks is demonstrated graphically at some of these sites. Insofar as masks involved the use of war-paint, leather, vegetative material, or wooden material, such masks failed to be preserved, however, they are visible in paleolithic cave drawings, of which dozens have been preserved. At the neanderthal Roche-Cotard site in France, a flintstone likeness of

2772-538: Is long and they go through many changes over time. For example, David Bowie initially adopted a role as alien messenger Ziggy Stardust , and later as The Thin White Duke . More than just artistic pseudonyms , the personae are independent characters used in the artist's shows and albums (in this example, The Rise and Fall of Ziggy Stardust and the Spiders from Mars and Station to Station ). However, in music,

2871-635: Is normally a part of a costume that adorns the whole body and embodies a tradition important to the religious and/or social life of the community as whole or a particular group within the community. Masks are used almost universally and maintain their power and mystery both for their wearers and their audience. The continued popularity of wearing masks at carnival , and for children at parties and for festivals such as Halloween are good examples. Nowadays these are usually mass-produced plastic masks, often associated with popular films , television programmes, or cartoon characters – they are, however, reminders of

2970-625: Is the writer Luigi Pirandello . These writers understood the term slightly differently and derived its use and meaning from different traditions. Examples of Eliot's personae were " Prufrock " and Sweeney . Pound developed such characters as Cino , Bertran de Born , Propertius , and Mauberley in response to figures in Browning’s dramatic monologues. Whereas Eliot used "masks" to distance himself from aspects of modern life which he found degrading and repulsive, Pound's personae were often poets and could be considered in good part alter egos . For Pound,

3069-580: The London Review of Books , the Dublin Review of Books , The Nation , Bookforum , and The New Yorker . Literary criticism is thought to have existed as far back as the classical period. In the 4th century BC Aristotle wrote the Poetics , a typology and description of literary forms with many specific criticisms of contemporary works of art. Poetics developed for the first time

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3168-513: The duk-duk and tubuan masks of New Guinea are used to enforce social codes by intimidation. They are conical masks, made from cane and leaves. North American indigenous cultures in the Arctic and para-Arctic regions have tended towards simple religious practice but a highly evolved and rich mythology, especially concerning hunting. In some areas, annual shamanic ceremonies involved masked dances and these strongly abstracted masks are arguably

3267-564: The Aztecs , human skulls were prized as war trophies , and skull masks were not uncommon. Masks were also used as part of court entertainments, possibly combining political with religious significance. In post-colonial Latin America, pre-Columbian traditions merged with Christian rituals, and syncretic masquerades and ceremonies, such as All Souls / Day of the Dead developed, despite efforts of

3366-483: The Enlightenment period (1700s–1800s), literary criticism became more popular. During this time literacy rates started to rise in the public; no longer was reading exclusive for the wealthy or scholarly. With the rise of the literate public, the swiftness of printing and commercialization of literature, criticism arose too. Reading was no longer viewed solely as educational or as a sacred source of religion; it

3465-468: The Himalayas , masks functioned above all as mediators of supernatural forces. Yup'ik masks could be small 3-inch (7.6 cm) finger masks, but also 10-kilogram (22 lb) masks hung from the ceiling or carried by several people. Masks have been created with plastic surgery for mutilated soldiers. Masks in various forms – sacred, practical, or playful – have played a crucial historical role in

3564-711: The Idia 's Mask of Benin in present-day Edo State of Nigeria. It is believed to have been commissioned by a king of Benin in memory of his mother. To honor his dead mother, the king wore the mask on his hip during special ceremonies. The Senoufo people of the Ivory Coast represent tranquility by making masks with eyes half-shut and lines drawn near the mouth. The Temne of Sierra Leone use masks with small eyes and mouths to represent humility and humbleness. They represent wisdom by making bulging forehead. Other masks that have exaggerated long faces and broad foreheads symbolize

3663-565: The National Archaeological Museum in Sofia . It is considered to be the mask of a Thracian king, presumably Teres . Masks play a key part within world theatre traditions. They continue to be a vital force within contemporary theatre, and their usage takes a variety of forms and has often developed from, or continues to be part of old, highly sophisticated, stylized theatrical traditions. In many cultural traditions,

3762-744: The New Critics , also remain active. Disagreements over the goals and methods of literary criticism, which characterized both sides taken by critics during the "rise" of theory, have declined. Some critics work largely with theoretical texts, while others read traditional literature; interest in the literary canon is still great, but many critics are also interested in nontraditional texts and women's literature , as elaborated on by certain academic journals such as Contemporary Women's Writing , while some critics influenced by cultural studies read popular texts like comic books or pulp / genre fiction . Ecocritics have drawn connections between literature and

3861-500: The Renaissance developed classical ideas of unity of form and content into literary neoclassicism , proclaiming literature as central to culture, entrusting the poet and the author with preservation of a long literary tradition. The birth of Renaissance criticism was in 1498, with the recovery of classic texts, most notably, Giorgio Valla 's Latin translation of Aristotle 's Poetics . The work of Aristotle, especially Poetics ,

3960-489: The cave paintings of Lascaux in the Dordogne in southern France. Such masks survive in the alpine regions of Austria and Switzerland, and may be connected with hunting or shamanism . Masks are used throughout Europe in modern times, and are frequently integrated into regional folk celebrations and customs. Old masks are preserved and can be seen in museums and other collections, and much research has been undertaken into

4059-462: The history of the book is a field of interdisciplinary inquiry drawing on the methods of bibliography , cultural history , history of literature , and media theory . Principally concerned with the production, circulation, and reception of texts and their material forms, book history seeks to connect forms of textuality with their material aspects. Among the issues within the history of literature with which book history can be seen to intersect are:

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4158-519: The performing arts and for entertainment. They are usually worn on the face, although they may also be positioned for effect elsewhere on the wearer's body. In art history , especially sculpture , "mask" is the term for a face without a body that is not modelled in the round (which would make it a "head"), but for example appears in low relief . The word "mask" appeared in English in the 1530s, from Middle French masque "covering to hide or guard

4257-678: The Asylum (1998). Cooper play-acted fictitious characters in order to help solve design questions. These personas need to be based on user research and can also be described in narrative form. Creating personas has become synonymous with creating a document, known as persona profile, instead of an "activity of empathetic role-play". Mask A mask is an object normally worn on the face , typically for protection , disguise , performance , or entertainment , and often employed for rituals and rites. Masks have been used since antiquity for both ceremonial and practical purposes, as well as in

4356-560: The Church to stamp out the indigenous traditions. Masks remain an important feature of popular carnivals and religious dances, such as The Dance of the Moors and Christians . Mexico, in particular, retains a great deal of creativity in the production of masks, encouraged by collectors. Wrestling matches, where it is common for the participants to wear masks , are very popular, and many of the wrestlers can be considered folk heroes. For instance,

4455-662: The Venetian model. During the Reformation, many of these carnival customs began to die out in Protestant regions, although they seem to have survived in Catholic areas despite the opposition of the ecclesiastical authorities. So by the 19th century, the carnivals of the relatively wealthy bourgeois town communities, with elaborate masques and costumes, existed side by side with the ragged and essentially folkloric customs of

4554-548: The Yahoos". The British Romantic movement of the early nineteenth century introduced new aesthetic ideas to literary studies, including the idea that the object of literature need not always be beautiful, noble, or perfect, but that literature itself could elevate a common subject to the level of the sublime . German Romanticism , which followed closely after the late development of German classicism , emphasized an aesthetic of fragmentation that can appear startlingly modern to

4653-606: The arts, particularly in ritual dances, courtly, and theatrical plays. The present uses are as miniature masks for tourist souvenirs, or on mobile phones , where they hang as good-luck talismans. Theatre in the Middle East, as elsewhere, was initially of a ritual nature, dramatising human relationships with nature, the deities, and other human beings. It grew out of sacred rites of myths and legends performed by priests and lay actors at fixed times and often in fixed locations. Folk theatre – mime, mask, puppetry, farce, juggling – had

4752-514: The author's psychology or biography, which became almost taboo subjects) or reader response : together known as Wimsatt and Beardsley's intentional fallacy and affective fallacy . This emphasis on form and precise attention to "the words themselves" has persisted, after the decline of these critical doctrines themselves. In 1957 Northrop Frye published the influential Anatomy of Criticism . In his works Frye noted that some critics tend to embrace an ideology, and to judge literary pieces on

4851-522: The basis of their adherence to such ideology. This has been a highly influential viewpoint among modern conservative thinkers. E. Michael Jones, for example, argues in his Degenerate Moderns that Stanley Fish was influenced by his own adulterous affairs to reject classic literature that condemned adultery. Jürgen Habermas , in Erkenntnis und Interesse [1968] ( Knowledge and Human Interests ), described literary critical theory in literary studies as

4950-620: The beginning of the new century, on 19 August 2004, the Bulgarian archaeologist Georgi Kitov discovered a 673 g gold mask in the burial mound "Svetitsata" near Shipka , Central Bulgaria . It is a very fine piece of workmanship made out of massive 23 karat gold. Unlike other masks discovered in the Balkans (of which three are in Republic of Macedonia and two in Greece), it is now kept in

5049-586: The body. There are a wide variety of masks used in Africa. In West Africa, masks are used in masquerades that form part of religious ceremonies enacted to communicate with spirits and ancestors. Examples are the masquerades of the Yoruba , Igbo , and Edo cultures, including Egungun Masquerades and Northern Edo Masquerades . The masks are usually carved with an extraordinary skill and variety by artists who will usually have received their training as an apprentice to

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5148-489: The carved images of monstrous heads that dominate the facades of Hindu and Buddhist temples. These faces or Kirtimukhas , 'Visages of Glory', are intended to ward off evil and are associated with the animal world as well as the divine. During ceremonies, these visages are given active form in the great mask dramas of the South and South-eastern Asian region. In Indonesia, the mask dance predates Hindu-Buddhist influences. It

5247-651: The celebrations were demonised and viewed as mere devils , or were subjugated to the Abrahamic God . Many of the masks and characters used in European festivals belong to the contrasting categories of the 'good', or 'idealised beauty', set against the 'ugly' or 'beastly' and grotesque. This is particularly true of the Germanic and Central European festivals. Another common type is the Fool , sometimes considered to be

5346-507: The ceremonies of the Dogon culture are secret, although the antelope dance is shown to non-Dogons. The antelope masks are rough rectangular boxes with several horns coming out of the top. The Dogons are expert agriculturists and the antelope symbolizes a hard-working farmer. Another culture that has a very rich agricultural tradition is the Bamana people of Mali. The antelope (called Chiwara )

5445-455: The concepts of mimesis and catharsis , which are still crucial in literary studies. Plato 's attacks on poetry as imitative, secondary, and false were formative as well. The Sanskrit Natya Shastra includes literary criticism on ancient Indian literature and Sanskrit drama. Later classical and medieval criticism often focused on religious texts, and the several long religious traditions of hermeneutics and textual exegesis have had

5544-563: The development of understandings about "what it means to be human", because they permit the imaginative experience of "what it is like" to be transformed into a different identity (or to affirm an existing social or spiritual identity). Not all cultures have known the use of masks, but most of them have. Throughout the world, masks are used for their expressive power as a feature of masked performance – both ritually and in various theatre traditions. The ritual and theatrical definitions of mask use frequently overlap and merge but still provide

5643-625: The earlier revels and had become evident by the 15th century in places such as Rome and Venice , where they developed as entertainments to enliven towns and cities. Thus the Maundy Thursday carnival in St. Marks Square in Venice, attended by the Doge and aristocracy, also involved the guilds, including a guild of maskmakers. There is evidence of ' commedia dell'arte '-inspired Venetian masks and by

5742-463: The enduring power of pretense and play and the power and appeal of masks. Ritual masks occur throughout the world, and although they tend to share many characteristics, highly distinctive forms have developed. The function of the masks may be magical or religious; they may appear in rites of passage or as a make-up for a form of theatre. Equally masks may disguise a penitent or preside over important ceremonies; they may help mediate with spirits, or offer

5841-434: The face", derived in turn from Italian maschera , from Medieval Latin masca "mask, specter, nightmare". This word is of uncertain origin, perhaps from Arabic maskharah مَسْخَرَۃٌ "buffoon", from the verb sakhira "to ridicule". However, it may also come from Provençal mascarar "to black (the face)" (or the related Catalan mascarar , Old French mascurer ). This in turn is of uncertain origin – perhaps from

5940-435: The family or funerals, were carried out at the shrine under the watch of the ancestral masks. At funerals, professional actors would wear these masks to perform deeds of the lives of the ancestors, thus linking the role of mask as a ritual object and in theatre. Masks are a familiar and vivid element in many folk and traditional pageants , ceremonies , rituals , and festivals , and are often of an ancient origin. The mask

6039-700: The forces of darkness and winter, and open the way for the spirits of light and the coming of spring. In Sardinia existed the tradition of Mamuthones e Issohadores of Mamoiada ; Boes e Merdules of Ottana ; Thurpos of Orotelli ; S'Urtzu , Su 'Omadore and Sos Mamutzones of Samugheo . The celebration of Giubiana in Canzo ( Lombardy ) preserves a tradition of masks of anguane , wild man , bear and its hunter, and Giubiana herself, among others. Another tradition of European masks developed, more self-consciously, from court and civic events, or entertainments managed by guilds and co-fraternities. These grew out of

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6138-430: The genre framing changes. As a strategic formation of public identity in communities, musical personae describe how music moves through cultures. Persona maintains stability of performance with the expectation from the audience matching in musical presentation. The concept of persona can also be used to refer to an instrumentalist , like a pianist and their playing style, although the term is more commonly used to refer to

6237-401: The gigaku and bugaku and are acted entirely by men. The masks are worn throughout very long performances and are consequently very light. The nō mask is the supreme achievement of Japanese mask-making. Nō masks represent gods, men, women, madmen and devils, and each category has many sub-divisions. Kyōgen are short farces with their own masks, and accompany the tragic nō plays. Kabuki is

6336-468: The gods, while nuo dance masks protected from bad spirits. Wedding masks were used to pray for good luck and a lasting marriage, and "Swallowing Animal" masks were associated with protecting the home and symbolised the "swallowing" of disaster. Opera masks were used in a basic "common" form of opera performed without a stage or backdrops. These led to colourful facial patterns that we see in today's Peking opera . Masked characters, usually divinities, are

6435-410: The historical origins of masks. Most probably represent nature spirits , and as a result many of the associated customs are seasonal. The original significance would have survived only until the introduction of Christianity , which incorporated many of the customs into its own traditions. In that process their meanings were changed also so, for example, old gods and goddesses originally associated with

6534-643: The impressions of self and social performances in their works. The word derives from Latin, where it originally referred to a theatrical mask . The usage of the word dates back to the beginnings of Latin civilization. The Latin word derived from the Etruscan word " phersu ," with the same meaning, and that from the Greek πρόσωπον ( prosōpon ). It is the etymology of the word "person," or "parson" in French. Latin etymologists explain that persona comes from "per/sonare" as "the mask through which (per) resounds

6633-429: The individual's circumstance, a persona which they consider stronger within their specific social situation can be created because they put a higher emphasis on social interactions. Jung warned about using personas too much, fearing that one might lose their own individuality to their persona. A study has shown that this can be true to an extent; when taking a private self-rating test, there is a high correlation between how

6732-605: The late 16th century the Venetian Carnival began to reach its peak and eventually lasted a whole 'season' from January until Lent . By the 18th century, it was already a tourist attraction, Goethe saying that he was ugly enough not to need a mask. The carnival was repressed during the Napoleonic Republic, although in the 1980s its costumes and the masks aping the 18th century heyday were revived. It appears other cities in central Europe were influenced by

6831-512: The masked performer is a central concept and is highly valued. In the western tradition, actors in Ancient Greek theatre wore masks, as they do in traditional Japanese Noh drama. In some Greek masks, the wide and open mouth of the mask contained a brass megaphone enabling the voice of the wearer to be projected into the large auditoria. In medieval Europe, masks were used in mystery and miracle plays to portray allegorical creatures, and

6930-552: The most striking artifacts produced in this region. Inuit groups vary widely and share neither a common mythology nor language. Not surprisingly their mask traditions are also often different, although their masks are often made out of driftwood, animal skins, bones, and feathers. In some areas Inuit women use finger masks during storytelling and dancing. Indigenous Pacific Northwest coastal cultural groups generally included highly skilled woodworkers . Their masks were often masterpieces of carving, sometimes with movable jaws, with

7029-399: The natural sciences. Darwinian literary studies studies literature in the context of evolutionary influences on human nature. And postcritique has sought to develop new ways of reading and responding to literary texts that go beyond the interpretive methods of critique . Many literary critics also work in film criticism or media studies . Related to other forms of literary criticism,

7128-650: The new direction taken in the early twentieth century. Early in the century the school of criticism known as Russian Formalism , and slightly later the New Criticism in Britain and in the United States, came to dominate the study and discussion of literature in the English-speaking world. Both schools emphasized the close reading of texts, elevating it far above generalizing discussion and speculation about either authorial intention (to say nothing of

7227-624: The ordinary roles were often inverted. Sometimes a slave or a criminal was temporarily granted the insignia and status of royalty, only to be killed after the festival ended. The Carnival of Venice , in which all are equal behind their masks, dates back to 1268 AD. The use of carnivalesque masks in the Jewish Purim festivities probably originated in the late 15th century, although some Jewish authors claim it has always been part of Judaic tradition. The North American Iroquois tribes used masks for healing purposes (see False Face Society ). In

7326-404: The original text. Auslander argues that music is a primary social frame as a "principle of organization which govern events." In addition, he categorizes three types of personae transformation: lateral moves within the same frame at a given moment; movements from one frame to another; and within a single frame that changes over time and hypothesizes that personae transformation could only happen when

7425-625: The parts sometimes moved by pulling cords, or a mask within a mask to represent a magical transformation. The carving of masks was an important feature of woodcraft, along with many other features that often combined the utilitarian with the symbolic, such as shields , canoes , poles, and houses. Woodland tribes, especially in the northeastern and around the Great Lakes , cross-fertilized culturally with one another. The Iroquois made spectacular wooden ' false face ' masks, used in healing ceremonies and carved from living trees. These masks appear in

7524-486: The performer representing God frequently wore a gold or gilt mask. During the Renaissance , masques and ballet de cour developed – courtly masked entertainments that continued as part of ballet conventions until the late eighteenth century. The masked characters of the Commedia dell'arte included the ancestors of the modern clown. In contemporary western theatre, the mask is often used alongside puppetry to create

7623-435: The performers, with several different types of mask used for different types of character. In Ancient Rome, the word persona meant 'a mask'; it also referred to an individual who had full Roman citizenship . A citizen could demonstrate his or her lineage through imagines – death masks of ancestors. These were wax casts kept in a lararium (the family shrine). Rites of passage, such as initiation of young members of

7722-413: The personae were a way of working through a specific poetic problem. In this sense, the persona is a transparent mask, wearing the traits of two poets and responding to two situations, old and new, which are similar and overlapping. In literary analysis , any narrative voice that speaks in the first person and appears to define a particular character is often referred to as a persona. It is contrasted with

7821-432: The personas may especially reflect the authors' self-insertion . The concept of personae in music was introduced by Edward T. Cone in his The Composer's Voice (1974), which dealt with the relation between the lyrical self of a song's lyrics and its composer. Performance studies scholar Philip Auslander includes further contextual frames, in which musical persona is the primary product of musical performances apart from

7920-531: The popular wrestler El Santo continued wearing his mask after retirement, revealed his face briefly only in old age, and was buried wearing his silver mask. In China, masks are thought to have originated in ancient religious ceremonies. Images of people wearing masks have been found in rock paintings along the Yangtze . Later mask forms brings together myths and symbols from shamanism and Buddhism . Shigong dance masks were used in shamanic rituals to thank

8019-465: The precise derivation of human culture and early activities, the invention and use of the mask is only one area of unsolved inquiry. The use of masks dates back several millennia. It is conjectured that the first masks may have been used by primitive people to associate the wearer with some kind of unimpeachable authority, such as a deity, or to otherwise lend credence to the person's claim on a given social role. The earliest known anthropomorphic artwork

8118-501: The publication of Emanuele Tesauro 's Il Cannocchiale aristotelico (The Aristotelian Telescope) in 1654. This seminal treatise – inspired by Giambattista Marino 's epic Adone and the work of the Spanish Jesuit philosopher Baltasar Gracián – developed a theory of metaphor as a universal language of images and as a supreme intellectual act, at once an artifice and an epistemologically privileged mode of access to truth. In

8217-447: The reader of English literature, and valued Witz – that is, "wit" or "humor" of a certain sort – more highly than the serious Anglophone Romanticism. The late nineteenth century brought renown to authors known more for their literary criticism than for their own literary work, such as Matthew Arnold . However important all of these aesthetic movements were as antecedents, current ideas about literary criticism derive almost entirely from

8316-471: The rural areas. Although these civic masquerades and their masks may have retained elements drawn from popular culture, the survival of carnival in the 19th century was often a consequence of a self-conscious 'folklore' movement that accompanied the rise of nationalism in many European countries. Nowadays, during carnival in the Netherlands masks are often replaced with face paint for more comfort. In

8415-422: The sacred. This is often accomplished by linking the mask to an ancestral presence, and thus bringing the past into the present. As a culture of scattered islands and peninsulars, Melanesian mask forms have developed in a highly diversified fashion, with a great deal of variety in their construction and aesthetic. In Papua New Guinea, six-metre-high totem masks are placed to protect the living from spirits; whereas

8514-571: The same court appearance. According to Carl Jung and the Jungian psychology , the persona is also the mask or appearance one presents to the world. It may appear in dreams under various guises. People may choose to wear a social mask or use a persona to make themselves appear more socially desirable. This is used to impress potential partners or to make new friends. People can have multiple personas that they use in various situations; this can include work, being with friends, at home, etc. Depending on

8613-545: The soberness of one's duty that comes with power. War masks are also popular. The Grebo of the Ivory Coast and Liberia carve masks with round eyes to represent alertness and anger, with the straight nose to represent unwillingness to retreat. Today, the qualities of African art are beginning to be more understood and appreciated. However, most African masks are now being produced for the tourist trade. Although they often show skilled craftsmanship, they nearly always lack

8712-451: The spiritual character of the traditional tribal masks. The variety and beauty of the masks of Melanesia are almost as highly developed as in Africa. It is a culture where ancestor worship is dominant and religious ceremonies are devoted to ancestors. Inevitably, many of the mask types relate to use in these ceremonies and are linked with the activities of secret societies. The mask is regarded as an instrument of revelation, giving form to

8811-455: The synthesis of the two contrasting types, Handsome and Ugly. Masks also tend to be associated with New Year and Carnival festivals. The debate about the meaning of these and other mask forms continues in Europe, where monsters , bears , wild men , harlequins , hobby horses , and other fanciful characters appear in carnivals throughout the continent. It is generally accepted that the masks, noise, colour, and clamour are meant to drive away

8910-606: The terms together to describe the same concept. Some critics consider literary criticism a practical application of literary theory, because criticism always deals directly with particular literary works, while theory may be more general or abstract. Literary criticism is often published in essay or book form. Academic literary critics teach in literature departments and publish in academic journals , and more popular critics publish their reviews in broadly circulating periodicals such as The Times Literary Supplement , The New York Times Book Review , The New York Review of Books ,

9009-448: The theatre of modern Japan, rooted in the older forms, but in this form masks are replaced by painted faces. Korean masks have a long tradition associated with shamanism and later in ritual dance. Korean masks were used in war, on both soldiers and their horses; ceremonially, for burial rites in jade and bronze and for shamanistic ceremonies to drive away evil spirits; to remember the faces of great historical figures in death masks; and in

9108-415: The two activities are closely related, literary critics are not always, and have not always been, theorists. Whether or not literary criticism should be considered a separate field of inquiry from literary theory is a matter of some controversy. For example, The Johns Hopkins Guide to Literary Theory and Criticism draws no distinction between literary theory and literary criticism, and almost always uses

9207-421: The voice (of the actor)." Its meaning in the latter Roman period changed to indicate a "character" of a theatrical performance or court of law , when it became apparent that different individuals could assume the same role and that legal attributes such as rights, powers, and duties followed the role. The same individuals as actors could play different roles, each with its own legal attributes, sometimes even in

9306-453: The voice and performance nuances of a vocalist in a studio album or in a live concert. In online spaces where personae are more visible, musical personae can be created through the flexible and fluid virtual bodies of avatars. Usually, the performers assume a role that matches the music they sing on stage , though they may also be composers. Many performers make use of a persona. Some artists create various characters, especially if their career

9405-512: The whole head, and are often highly abstracted forms. Navajo masks appear to be inspired by the Pueblo prototypes. In modern immigrant Euro-American culture, masking is a common feature of Mardi Gras traditions, most notably in New Orleans . Costumes and masks (originally inspired by masquerade balls ) are frequently worn by " krewe "-members on Mardi Gras Day; local laws against using

9504-408: Was a form of entertainment. Literary criticism was influenced by the values and stylistic writing, including clear, bold, precise writing and the more controversial criteria of the author's religious beliefs. These critical reviews were published in many magazines, newspapers, and journals. The commercialization of literature and its mass production had its downside. The emergent literary market, which

9603-608: Was expected to educate the public and keep them away from superstition and prejudice, increasingly diverged from the idealistic control of the Enlightenment theoreticians so that the business of Enlightenment became a business with the Enlightenment. This development – particularly of emergence of entertainment literature – was addressed through an intensification of criticism. Many works of Jonathan Swift , for instance, were criticized including his book Gulliver's Travels , which one critic described as "the detestable story of

9702-536: Was the most important influence upon literary criticism until the late eighteenth century. Lodovico Castelvetro was one of the most influential Renaissance critics who wrote commentaries on Aristotle's Poetics in 1570. The seventeenth-century witnessed the first full-fledged crisis in modernity of the core critical-aesthetic principles inherited from classical antiquity , such as proportion, harmony, unity, decorum , that had long governed, guaranteed, and stabilized Western thinking about artworks. Although Classicism

9801-557: Was very far from spent as a cultural force, it was to be gradually challenged by a rival movement, namely Baroque, that favoured the transgressive and the extreme, without laying claim to the unity, harmony, or decorum that supposedly distinguished both nature and its greatest imitator, namely ancient art. The key concepts of the Baroque aesthetic, such as " conceit ' ( concetto ), " wit " ( acutezza , ingegno ), and " wonder " ( meraviglia ), were not fully developed in literary theory until

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