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Strand Theatre (Manhattan)

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The Strand Theatre was an early movie palace located at 1579 Broadway, at the northwest corner of 47th Street and Broadway in Times Square , New York City . Opened in 1914, the theater was later known as the Mark Strand Theatre, the Warner Theatre, and the Cinerama Theatre. It closed as the RKO Warner Twin Theatre, and was demolished in 1987.

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113-503: The Strand Theatre was built in 1914 as part of the chain of movie theaters owned by the Mark Brothers, Mitchel and Moe . It cost US$ 1 million (equivalent to $ 30,418,605 in 2023) to build and is believed to have been the first lavish movie palace built only to show motion pictures. It was designed by Thomas W. Lamb and served as a model for many other similar theaters built at the time. The New York Times favorably reviewed

226-415: A digital cinema format that uses dual 2K resolution projectors and a screen with a 1.90:1 aspect ratio; this system is designed primarily for use in retrofitted multiplexes, using screens significantly smaller than those normally associated with IMAX. In 2015, IMAX introduced an updated "IMAX with Laser" format, using 4K resolution laser projectors. The term " premium large format " ( PLF ) emerged in

339-412: A movie house , cinema hall , picture house , picture theater , the pictures , or simply theater , is a business that contains auditoriums for viewing films for public entertainment. Most are commercial operations catering to the general public, who attend by purchasing tickets . The film is projected with a movie projector onto a large projection screen at the front of the auditorium while

452-651: A movie house , film house , film theater , cinema or picture house . In the US, theater has long been the preferred spelling, while in the UK, Australia, Canada and elsewhere it is theatre . However, some US theaters opt to use the British spelling in their own names, a practice supported by the National Association of Theatre Owners , while apart from Anglophone North America most English-speaking countries use

565-451: A nitrate film base , which is highly flammable. Nitrate film fires were virtually impossible to extinguish. A significant number of fatal accidents occurred in theatrical projection booths, where the heat of the projector lamp made ignition a possibility. Amateur filmmaking ( home movies ) slowly developed during this period. Kodak developed a heat-resistant 'safety base' for home projection. In 1909, tests showed cellulose diacetate to be

678-444: A "normal" print or a deluxe print (on more-costly print film like Kodak Vision Premiere) with slightly greater saturation and contrast. Use of film remained the dominant form of cinematography until the early 21st century when digital formats supplanted the use of film in many applications. This has also led to the replacement of film projectors with digital projection . Despite this, some filmmakers continue to opt for film stock as

791-573: A better view. Many modern theaters have accessible seating areas for patrons in wheelchairs. See also luxury screens below. Canada was the first country in the world to have a two-screen theater. The Elgin Theatre in Ottawa, Ontario became the first venue to offer two film programs on different screens in 1957 when Canadian theater-owner Nat Taylor converted the dual screen theater into one capable of showing two different movies simultaneously. Taylor

904-537: A break in between. Separate admission for a short subject is rare; it is either an extra before a feature film or part of a series of short films sold as one admission (this mainly occurs at film festivals). (See also anthology film .) In the early decades of "talkie" films, many movie theaters presented a number of shorter items in addition to the feature film. This might include a newsreel , live-action comedy short films, documentary short films, musical short films, or cartoon shorts (many classic cartoons series such as

1017-446: A color reversal stock, called Monopack, for location shooting in 1941; it was ultimately a 35 mm version of Kodachrome that could be used in standard motion picture cameras. Eastman Kodak introduced their first 35mm color negative stock, Eastman Color Negative film 5247, in 1950. A higher quality version in 1952, Eastman Color Negative film 5248, was quickly adopted by Hollywood for color motion picture production, replacing both

1130-414: A full restaurant menu instead of general movie theater concessions such as popcorn or candy. In certain countries, there are also Bed Cinemas where the audience sits or lays in beds instead of chairs. 3D film is a system of presenting film images so that they appear to the viewer to be three-dimensional. Visitors usually borrow or keep special glasses to wear while watching the movie. Depending on

1243-486: A fully panchromatic stock, Pan-23. In 1926, Kodak lowered the price of panchromatic stock to parity with its orthochromatic offering and the panchromatic stock began to overtake the orthochromatic stock's market share within a few years. As similar panchromatic film stocks were also manufactured by Agfa and Pathé, making the shift to panchromatic stocks largely complete by 1928, Kodak discontinued orthochromatic stock in 1930. Experiments with color films were made as early as

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1356-464: A graveyard and ruins, formed an ideal location for his ghostraising spectacle. When it opened in 1838, The Royal Polytechnic Institution in London became a very popular and influential venue with all kinds of magic lantern shows as an important part of its program. At the main theatre, with 500 seats, lanternists would make good use of a battery of six large lanterns running on tracked tables to project

1469-569: A laser film printer known as a film recorder . Due to the specialized nature of the exposure and the higher degree of control afforded by the film lab equipment, these intermediate and release stocks are specially designed solely for these applications and are generally not feasible for camera shooting. Because intermediates only function to maintain the image information accurately across duplication, each manufacturer tends to only produce one or two different intermediate stocks. Similarly, release print stocks usually are available only in two varieties:

1582-407: A period of time much faster than many photographs or other visual presentations. Cellulose nitrate, because of its unstable chemistry, eventually breaks down, releasing nitric acid, further catalyzing the decomposition. In the final stage of celluloid decomposition, the film has turned into a rust-like powder. Likewise, tri-acetate stock is also vulnerable to deterioration. Because of the small gauge of

1695-468: A positive (showing the same densities and colors as the subject) or negative image (with dark highlights, light shadows, and, in principle, complementary colors). The first films were darkened by light: negative films. Later films that produce a positive image became known as reversal films ; processed transparent film of this type can be projected onto a screen. Negative images need to be transferred onto photographic paper or other substrate which reverses

1808-417: A result, the customer geography area of multiplexes and megaplexes typically overlaps with smaller theaters, which face threat of having their audience siphoned by bigger theaters that cut a wider swath in the movie-going landscape. In most markets, nearly all single-screen theaters (sometimes referred to as a "Uniplex") have gone out of business; the ones remaining are generally used for arthouse films, e.g.

1921-409: A screen in front of the stage and adding a projector; this conversion may be permanent, or temporary for purposes such as showing arthouse fare to an audience accustomed to plays. The familiar characteristics of relatively low admission and open seating can be traced to Samuel Roxy Rothafel , an early movie theater impresario . Many of these early theaters contain a balcony , an elevated level across

2034-476: A separate soundtrack and then sound-on-film to print the soundtrack on the film itself. All plastic is subject to deterioration through physical or chemical means, and thus, motion picture film is at risk for the same reason. Films deteriorate over time, which can damage individual frames or even lead to the entire film being destroyed. Cellulose nitrate, cellulose diacetate and triacetate are known to be unstable media: improperly preserved film can deteriorate in

2147-663: A single viewing room with a single screen. In the 2010s, most movie theaters had multiple screens. The largest theater complexes, which are called multiplexes —a concept developed in Canada in the 1950s—have up to thirty screens. The audience members often sit on padded seats, which in most theaters are set on a sloped floor, with the highest part at the rear of the theater. Movie theaters often sell soft drinks , popcorn and candy , and some theaters sell hot fast food . In some jurisdictions, movie theaters can be licensed to sell alcoholic drinks. A movie theater might also be referred to as

2260-502: A standard option. Panchromatic film stock increased costs and no motion pictures were produced on it in their entirety for several years. The cross-cutting between panchromatic and orthochromatic stocks caused continuity problems with costume tones and panchromatic film was often avoided. Orthochromatic film remained dominant until the mid-1920s due to Kodak's lack of competition in the panchromatic market. In 1925, Gevaert introduced an orthochromatic stock with limited color sensitivity and

2373-400: A stock is its film speed , determined by ASA or its sensitivity to light listed by a measurement on the raw stock which must be chosen with care. Speed determines the range of lighting conditions under which the film can be shot, and is related to granularity and contrast, which influence the look of the image. The stock manufacturer will usually give an exposure index (EI) number equal to

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2486-584: A system is used that requires inexpensive 3D glasses, they can sometimes be kept by the patron. Most theaters have a fixed cost for 3D, while others charge for the glasses, but the latter is uncommon (at least in the United States). For example, in Pathé theaters in the Netherlands the extra fee for watching a 3D film consists of a fixed fee of €1.50, and an optional fee of €1 for the glasses. Holders of

2599-414: A total of over 500,000 visitors, with programs including Pauvre Pierrot and Autour d'une cabine . Thomas Edison initially believed film screening would not be as viable commercially as presenting films in peep boxes, hence the film apparatus that his company would first exploit became the kinetoscope . A few public demonstrations occurred since 9 May 1893, before a first public Kinetoscope parlor

2712-493: A viable replacement base, and Kodak began selling acetate-base films the following year in 22 mm widths for Edison's work on the Home Kinetoscope, which was commercially released in 1912. Eastman Kodak introduced a non-flammable 35 mm film stock in 1909. The plasticizers used to make the film flexible evaporated quickly, making the film dry and brittle, causing splices to part and perforations to tear. In 1911

2825-575: Is arguably the first cinema in the world. Claimants for the title of the earliest movie theatre include the Eden Theater in La Ciotat , where L'Arrivée d'un train en gare de La Ciotat was screened on 21 March 1899. The theatre closed in 1995 but re-opened in 2013. L'Idéal Cinéma in Aniche (France), built in 1901 as l'Hôtel du Syndicat CGT, showed its first film on 23 November 1905. The cinema

2938-535: Is assembled by a negative cutter using the edited work print or EDL ( edit decision list ) as a guide. A series of Answer Prints are then made from the OCN. During the Answer Print stage, corrections in the film's density and color are corrected (timed) to the filmmakers' tastes. Interpositive (IP) prints are struck from the OCN, checked to make sure they look the same as the custom timed Answer Print, and then each IP

3051-641: Is credited by Canadian sources as the inventor of the multiplex or cineplex; he later founded the Cineplex Odeon Corporation , opening the 18-screen Toronto Eaton Centre Cineplex, the world's largest at the time, in Toronto, Ontario. In the United States, Stanley Durwood of American Multi-Cinema (now AMC Theatres ) is credited as pioneering the multiplex in 1963 after realizing that he could operate several attached auditoriums with

3164-458: Is increasing. The RealD company expects 15,000 screens worldwide in 2010. The availability of 3D movies encourages exhibitors to adopt digital cinema and provides a way for theaters to compete with home theaters . One incentive for theaters to show 3D films is that although ticket sales have declined, revenues from 3D tickets have grown. In the 2010s, 3D films became popular again. The IMAX 3D system and digital 3D systems are used (the latter

3277-503: Is mentioned in the 2010 Guinness World Records . The World's smallest solar-powered mobile cinema is Sol Cinema in the UK. Touring since 2010 the cinema is actually a converted 1972 caravan. It seats 8–10 at a time. In 2015 it featured in a Lenovo advert for the launch of a new tablet. The Bell Museum of Natural History in Minneapolis , Minnesota has recently begun summer "bike-ins", inviting only pedestrians or people on bicycles onto

3390-473: Is rated 250D/200T, since the tungsten light will give slightly less exposure than an equivalent amount of daylight. A fundamental limitation of film stock as a recording medium is that it reacts to light, but not sound. This is why the first films were literally silent (and exhibitors often provided live musical accompaniment to compensate). Sound films later became possible after engineers developed techniques like sound-on-disc to synchronize playback of

3503-576: Is still inconvenient and disturbing to find and claim it during the commercials and trailers, unless it is near an aisle. Some movie theaters have some kind of break during the presentation, particularly for very long films. There may also be a break between the introductory material and the feature. Some countries such as the Netherlands have a tradition of incorporating an intermission in regular feature presentations, though many theaters have now abandoned that tradition, while in North America, this

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3616-516: Is the oldest known movie theater still in continuous operation. Traditionally a movie theater, like a stage theater , consists of a single auditorium with rows of comfortable padded seats, as well as a foyer area containing a box office for buying tickets. Movie theaters also often have a concession stand for buying snacks and drinks within the theater's lobby. Other features included are film posters , arcade games and washrooms. Stage theaters are sometimes converted into movie theaters by placing

3729-474: Is used in the animated movies of Disney / Pixar ). The RealD 3D system works by using a single digital projector that swaps back and forth between the images for eyes. A filter is placed in front of the projector that changes the polarization of the light coming from the projector. A silver screen is used to reflect this light back at the audience and reduce loss of brightness. There are four other systems available: Volfoni, Master Image, XpanD and Dolby 3D . When

3842-512: Is used to make one or more Dupe Negative (DN) copies. The release prints are then generated from the DN(s). Recently, with the development of digital intermediate (DI), it has become possible to completely edit, composite visual effects, and color grade the image digitally at full resolution and bit-depth. In this workflow, the answer print is generated digitally and then written out to the IP stage using

3955-806: Is usually called a " megaplex ". However, in the United Kingdom, this was a brand name for Virgin Cinema (later UGC). The first megaplex is generally considered to be the Kinepolis in Brussels, Belgium, which opened in 1988 with 25 screens and a seating capacity of 7,500. The first theater in the U.S. built from the ground up as a megaplex was the AMC Grand 24 in Dallas, Texas , which opened in May 1995, while

4068-424: Is very rare and usually limited to special circumstances involving extremely long movies. During the closing credits many people leave, but some stay until the end. Usually the lights are switched on after the credits, sometimes already during them. Some films show mid-credits scenes while the credits are rolling, which in comedy films are often bloopers and outtakes, or post-credits scenes , which typically set up

4181-479: Is why the decay process in the archival community is known as " vinegar syndrome ". Modern polyester-based stocks are far more stable by comparison and are rated to last hundreds of years if stored properly. The distinction between camera stocks and print stocks involves a difference in the recording process. When the work print or edit master has been approved, the Original Camera Negative (OCN)

4294-453: Is wound with regard to perforations and base or emulsion side, as well as whether it is packaged around a core, a daylight spool, or within a cartridge. Depending on the manufacturing processes and camera equipment, lengths can vary anywhere from 25 to 2000 feet. Common lengths include 25 feet for 8 mm, 50 feet for Super 8 , 100 and 400 feet for 16 mm, 400 and 1000 feet for 35 mm, and 1000 for 65/70 mm. A critical property of

4407-640: The Looney Tunes and Mickey Mouse shorts were created for this purpose). Examples of this kind of programming are available on certain DVD releases of two of the most famous films starring Errol Flynn as a special feature arrangement designed to recreate that kind of filmgoing experience while the PBS series, Matinee at the Bijou , presented the equivalent content. Some theaters ran on continuous showings , where

4520-536: The Digital Cinema Package for the film. Control data is encoded in a monoaural WAV file on Sound Track channel 13, labelled as "Motion Data". Motion Data tracks are unencrypted and not watermarked. Movie theaters may be classified by the type of movies they show or when in a film's release process they are shown: Usually in the 2020s, an admission is for one feature film. Sometimes two feature films are sold as one admission ( double feature ), with

4633-754: The Latham family, was demonstrated for members of the press on 21 April 1895 and opened to the paying public on 20 May, in a lower Broadway store with films of the Griffo-Barnett prize boxing fight, taken from Madison Square Garden 's roof on 4 May. Max Skladanowsky and his brother Emil demonstrated their motion pictures with the Bioscop in July 1895 at the Gasthaus Sello in Pankow (Berlin). This venue

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4746-595: The Lumière Brothers . By 1896, the new movie projector required a fully transparent film base that Blair's American operation could not supply. Eastman shortly thereafter bought the company out and became the leading supplier of film stock. Louis Lumière worked with Victor Planchon to adapt the Lumière "Blue Label" (Etiquette Bleue) photographic plate emulsion for use on celluloid roll film, which began in early 1896. Eastman's first motion picture film stock

4859-468: The Ministry of Technology campaign to raise standards. Using a very futuristic look, these 27-seat cinema vehicles were designed to attract attention. They were built on a Bedford SB 3 chassis with a custom Coventry Steel Caravan extruded aluminum body. Movies are also commonly shown on airliners in flight, using large screens in each cabin or smaller screens for each group of rows or each individual seat;

4972-553: The Motion Picture Patents Trust agreed to what would become the standard: 35 mm gauge, with Edison perforations and a 1.33 aspect ratio . Agfa began to produce motion picture film in 1913, but remained a largely local supplier until World War I boycotts of popular French, American and Italian film stocks allowed the UFA film studio to flourish, boosting Agfa's orders. All film stocks were manufactured on

5085-522: The Pathé Unlimited Gold pass (see also below) are supposed to bring along their own glasses; one pair, supplied yearly, more robust than the regular type, is included in the price. IMAX is a system using 70 mm film with more than ten times the frame size of a 35 mm film . IMAX theaters use an oversized screen as well as special projectors. The first permanent IMAX theater was at Ontario Place in Toronto, Canada. Until 2016, visitors to

5198-604: The 1570s in the English language. Movie theatres stand in a long tradition of theaters that could house all kinds of entertainment. Some forms of theatrical entertainment would involve the screening of moving images and can be regarded as precursors of film . In 1799, Étienne-Gaspard "Robertson" Robert moved his Phantasmagorie show to an abandoned cloister near the Place Vendôme in Paris. The eerie surroundings, with

5311-445: The 1880s were performed using a fragile paper roll film, with which it was difficult to view a single, continuously moving image without a complex apparatus. The first transparent and flexible film base material was celluloid , which was discovered and refined for photographic use by John Carbutt , Hannibal Goodwin , and George Eastman . Eastman Kodak made celluloid film commercially available in 1889; Thomas Henry Blair, in 1891,

5424-511: The 1980s the introduction of VHS cassettes made possible video-salons, small rooms where visitors viewed movies on a large TV. These establishments were especially popular in the Soviet Union , where official distribution companies were slow to adapt to changing demand, and so movie theaters could not show popular Hollywood and Asian films . In 1967, the British government launched seven custom-built mobile cinema units for use as part of

5537-545: The ASA which they recommend exposing for. However, factors such as forced or non-standard development (such as bleach bypass or cross processing ), compensation for filters or shutter angle , as well as intended under- and over-exposure may cause the cinematographer to actually "rate" the stock differently from the EI. This new rating is not a change to the stock itself — it is merely a way of calculating exposure without figuring out

5650-467: The Crest Theatre in downtown Sacramento, California , small-scale productions, film festivals or other presentations. Because of the late development of multiplexes, the term "cinema" or "theater" may refer either to the whole complex or a single auditorium, and sometimes "screen" is used to refer to an auditorium. A popular film may be shown on multiple screens at the same multiplex, which reduces

5763-615: The Dark and Warner Bros. House of Wax , the first 3D feature with stereophonic sound. For many years, most 3D movies were shown in amusement parks and even "4D" techniques have been used when certain effects such as spraying of water, movement of seats, and other effects are used to simulate actions seen on the screen. The first decline in the theatrical 3D craze started in August and September 1953. In 2009, movie exhibitors became more interested in 3D film. The number of 3D screens in theaters

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5876-722: The IMAX cinema attached to the National Science and Media Museum in Bradford , West Yorkshire, England, United Kingdom, could observe the IMAX projection booth via a glass rear wall and watch the large format films being loaded and projected. The largest permanent IMAX cinema screen measures 38.80 m × 21.00 m (127.30 ft × 68.90 ft) and was achieved by Traumplast Leonberg (Germany) in Leonberg, Germany , verified on 6 December 2022. IMAX also refers to

5989-512: The Old French word "theatre", from the 12th century and "...directly from Latin theatrum [which meant] 'play-house, theater; stage; spectators in a theater'", which in turn came from the Greek word "theatron", which meant "theater; the people in the theater; a show, a spectacle", [or] literally "place for viewing". The use of the word "theatre" to mean a "building where plays are shown" dates from

6102-580: The Strand include Captain Blood (1935) starring Errol Flynn and Olivia de Havilland , Oliver! (1968), Huckleberry Finn , Black Beauty , Romeo and Juliet (1968), Man of La Mancia (1966) and 1776 (1972). 40°45′34.81″N 73°59′6.96″W  /  40.7596694°N 73.9852667°W  / 40.7596694; -73.9852667 Movie theaters A movie theater ( American English ) or cinema ( Commonwealth English ), also known as

6215-525: The Warner Cinerama Theatre in 1953 with the widescreen film This Is Cinerama (1952). The Warner was the primary New York home of Cinerama films during the remaining years of the 1950s and in 1963 installed an even larger screen to present such 70mm films as It's a Mad, Mad, Mad, Mad World (1963). In 1968, the theater was converted into three separate cinemas by RKO Stanley Warner Theatres. The 1,000 seat Warner Cinerama now occupied

6328-613: The airline company sometimes charges a fee for the headphones needed to hear the movie's sound. In a similar fashion, movies are sometimes also shown on trains, such as the Auto Train . The smallest purpose-built cinema is the Cabiria Cine-Cafe which measures 24 m (260 sq ft) and has a seating capacity of 18. It was built by Renata Carneiro Agostinho da Silva (Brazil) in Brasília DF, Brazil in 2008. It

6441-517: The audience for a sequel. Film stock#Intermediate and print stocks Film stock is an analog medium that is used for recording motion pictures or animation . It is recorded on by a movie camera , developed , edited , and projected onto a screen using a movie projector . It is a strip or sheet of transparent plastic film base coated on one side with a gelatin emulsion containing microscopically small light-sensitive silver halide crystals. The sizes and other characteristics of

6554-407: The audience sits upon chairs, blankets or even in hot tubs , and watch the movie on a temporary screen, or even the wall of a building. Colleges and universities have often sponsored movie screenings in lecture halls. The formats of these screenings include 35 mm, 16 mm, DVD , VHS, and even 70 mm in rare cases. Some alternative methods of showing movies have been popular in the past. In

6667-409: The auditorium above the theater's rearmost seats. The rearward main floor "loge" seats were sometimes larger, softer, and more widely spaced and sold for a higher price. In conventional low pitch viewing floors, the preferred seating arrangement is to use staggered rows. While a less efficient use of floor space this allows a somewhat improved sight line between the patrons seated in the next row toward

6780-470: The car's stereo system. Because of their outdoor nature, drive-ins usually only operate seasonally, and after sunset. Drive-in movie theaters are mainly found in the United States, where they were especially popular in the 1950s and 1960s. Once numbering in the thousands, about 400 remain in the U.S. today. In some cases, multiplex or megaplex theaters were built on the sites of former drive-in theaters. Some outdoor movie theaters are just grassy areas where

6893-436: The choice of other films but offers more choice of viewing times or a greater number of seats to accommodate patrons. Two or three screens may be created by dividing up an existing cinema (as Durwood did with his Roxy in 1964), but newly built multiplexes usually have at least six to eight screens, and often as many as twelve, fourteen, sixteen or even eighteen. Although definitions vary, a large multiplex with 20 or more screens

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7006-453: The commonality of Edison's and Lumière's cameras . Consumers usually purchased unperforated film and had to punch it by perforators that were often imprecise, causing difficulty in making prints for the opposite perforation format. In 1908, the perforators began to be made by Bell and Howell . Eastman Kodak used the Bell and Howell machine to perforate its films. In 1909, Edison's organization of

7119-764: The compensation after each light reading. Another important quality of color film stock in particular is its color balance , which is defined by the color temperature at which it accurately records white. Tungsten lighting is defined at 3200 K, which is considered "warmer" in tone and shifted towards orange; daylight is defined at 5600 K, which is considered "colder" and shifted towards blue. This means that unfiltered tungsten stock will look normal shot under tungsten lights, but blue if shot during daylight. Conversely, daylight stock shot in daylight will look normal, but orange if shot under tungsten lights. Color temperature issues such as these can be compensated for by other factors such as lens filters and color gels placed in front of

7232-444: The crystals determine the sensitivity, contrast and resolution of the film. The emulsion will gradually darken if left exposed to light, but the process is too slow and incomplete to be of any practical use. Instead, a very short exposure to the image formed by a camera lens is used to produce only a very slight chemical change, proportional to the amount of light absorbed by each crystal. This creates an invisible latent image in

7345-434: The dark. Since the advent of stadium theaters with stepped aisles, each step in the aisles may be outlined with small lights to prevent patrons from tripping in the darkened theater. In movie theaters, the auditorium may also have lights that go to a low level, when the movie is going to begin. Theaters often have booster seats for children and other people of short stature to place on the seats to allow them to sit higher, for

7458-482: The dialogue, sounds and music are played through a number of wall-mounted speakers. Since the 1970s, subwoofers have been used for low-pitched sounds. Since the 2010s, the majority of movie theaters have been equipped for digital cinema projection , removing the need to create and transport a physical film print on a heavy reel. A great variety of films are shown at cinemas, ranging from animated films to blockbusters to documentaries. The smallest movie theaters have

7571-683: The dye clouds formed are also in proportion to the exposure and development. Following development, the silver is converted back to silver salts in the bleach step . It is removed from the film in the fix step and is sometimes recovered for subsequent use or sale. Fixing leaves behind only the formed color dyes, which combine to make up the colored visible image. Later color films, like Kodacolor II , have as many as 12 emulsion layers, with upwards of 20 different chemicals in each layer. Photographic film and film stock tend to be similar in composition and speed, but often not in other parameters such as frame size and length. Early motion picture experiments in

7684-529: The early 1950s with the release of the first color stereoscopic feature, Bwana Devil . The film starred Robert Stack , Barbara Britton and Nigel Bruce . James Mage was an early pioneer in the 3D craze. Using his 16 mm 3D Bolex system, he premiered his Triorama program in February 1953 with his four shorts: Sunday In Stereo , Indian Summer , American Life , and This is Bolex Stereo . 1953 saw two groundbreaking features in 3D: Columbia's Man in

7797-426: The emulsion, retaining a large market share. Lumière reformulated its stock to match the speed of Eastman film, naming it 'Etiquette Violette' (Violet Label). Blair sold his English company to Pathé in 1907 and retired to the US. Pathé began to supplement its operation in 1910 by purchasing film prints, stripping the emulsion from the film base and re-coating it. 35mm film began to become the dominant gauge because of

7910-431: The emulsion, which can be chemically developed into a visible photograph . In addition to visible light, all films are sensitive to X-rays and high-energy particles . Most are at least slightly sensitive to invisible ultraviolet (UV) light. Some special-purpose films are sensitive into the infrared (IR) region of the spectrum . In black-and-white photographic film there is usually one layer of silver salts. When

8023-407: The expensive three-strip Technicolor process and Monopack. There are several variables in classifying stocks; in practice, one orders raw stock by a code number, based on desired sensitivity to light. A piece of film consists of a light-sensitive emulsion applied to a tough, transparent base , sometimes attached to anti-halation backing or "rem-jet" layer (now only on camera films). Originally

8136-415: The exposed grains are developed, the silver salts are converted to metallic silver, which blocks light and appears as the black part of the film negative . Color film has at least three sensitive layers. Dyes, which adsorb to the surface of the silver salts, make the crystals sensitive to different colors. Typically the blue-sensitive layer is on top, followed by the green and red layers. During development,

8249-415: The exposed silver salts are converted to metallic silver, just as with black-and-white film. But in a color film, the by-products of the development reaction simultaneously combine with chemicals known as color couplers that are included either in the film itself or in the developer solution to form colored dyes. Because the by-products are created in direct proportion to the amount of exposure and development,

8362-415: The feature film. Advertised start times are usually for the entire program or session, not the feature itself; thus people who want to avoid commercials and trailers would opt to enter later. This is easiest and causes the least inconvenience when it is not crowded or one is not very choosy about where one wants to sit. If one has a ticket for a specific seat (see below) one is formally assured of that, but it

8475-423: The film, owners of home-made films often find that their film can become shrunken and brittle to the point where the film is unwatchable in the space of a few years. In general, decaying acetate film breaks down into acetic acid , and similar to celluloid decomposition, leads to an auto-catylictic breakdown of the base that cannot be reversed. The result of the acetic acid released is a strong odor of vinegar , which

8588-507: The film. A resin backing was used on the film, which rendered the film too opaque to allow focusing through the back of the film, a common technique for many cameras of that era. The X-back stock was popular on the east coast of the US. Other manufacturers were established in the 1920s, including American E.I. Dupont de Nemours in 1926 and Belgian Gevaert in 1925. Panchromatic film stock became more common. Created in 1913 for use in early color film processes such as Kinemacolor , panchromatic

8701-400: The finely detailed images of extra large slides on the 648 square feet screen. The magic lantern was used to illustrate lectures, concerts, pantomimes and other forms of theatre. Popular magic lantern presentations included phantasmagoria, mechanical slides, Henry Langdon Childe 's dissolving views and his chromatrope. The earliest known public screening of projected stroboscopic animation

8814-552: The first decade of motion pictures, the demand for movies, the amount of new productions, and the average runtime of movies, kept increasing, and at some stage it was viable to have theaters that would no longer program live acts, but only movies. The first building built for the dedicated purpose of showing motion pictures was built to demonstrate The Phantoscope , a device created by Jenkins & Armat, as part of The Cotton State Exposition on September 25, 1895 in Atlanta, GA. This

8927-546: The first megaplex in the U.S.-based on an expansion of an existing facility was Studio 28 in Grand Rapids, Michigan , which reopened in November 1988 with 20 screens and a seating capacity of 6,000. A drive-in movie theater is an outdoor parking area with a screen—sometimes an inflatable screen —at one end and a projection booth at the other. Moviegoers drive into the parking spaces which are sometimes sloped upwards at

9040-409: The front to give a more direct view of the movie screen. Movies are usually viewed through the car windscreen (windshield) although some people prefer to sit on the bonnet (hood) of the car. Some may also sit in the trunk (back) of their car if space permits. Sound is either provided through portable loudspeakers located by each parking space, or is broadcast on an FM radio frequency, to be played through

9153-510: The grounds for both live music and movies. In various Canadian cities, including Toronto , Calgary, Ottawa and Halifax , al-fresco movies projected on the walls of buildings or temporarily erected screens in parks operate during the Summer and cater to a pedestrian audience. The New Parkway Museum in Oakland, California replaces general seating with couches and coffee tables, as well as having

9266-498: The highly flammable cellulose nitrate was used. In the 1930s, film manufacturers introduced " safety film " with a cellulose triacetate plastic base. All amateur film stocks were safety film, but the use of nitrate persisted for professional releases. Kodak discontinued the manufacture of nitrate base in 1951, and the industry transitioned entirely to safety film in 1951 in the United States and by 1955 internationally. Since

9379-610: The image again, producing a final positive image. Creating a positive image from a negative film can also be done by scanning the negative to create a computer file which can then be reversed by software . Different emulsions and development processes exist for a variety of image recording possibilities: the two most common of which are black and white, and color. However, there are also variant types, such as infrared film (in black and white or false color ); specialist technical films, such as those used for X-rays ; and obsolete processes, such as orthochromatic film. Generally, however,

9492-408: The improvements were in granularity and sharpness. Film stock manufacturers began to diversify their products. Each manufacturer had previously offered one negative stock (usually orthochromatic) and one print stock. In 1920, a variant of Type F film known as X-back was introduced to counteract the effects of static electricity on the film, which can cause sparking and create odd exposure patterns on

9605-485: The late 1990s, almost all release prints have used polyester film stock. The emulsion consists of silver halide grains suspended in a gelatin colloid; in the case of color film, there are three layers of silver halide, which are mixed with color couplers and interlayers that filter specific light spectra. These end up creating yellow, cyan , and magenta layers in the negative after development. Development chemicals applied to an appropriate film can produce either

9718-584: The late 19th century, but practical color film was not commercially viable until 1908, and for amateur use when Kodak introduced Kodachrome for 16 mm in 1935 and 8 mm in 1936. Commercially successful color processes used special cameras loaded with black-and-white separation stocks rather than color negative. Kinemacolor (1908–1914), Technicolor processes 1 through 4 (1917–1954), and Cinecolor used one, two or three strips of monochrome film stock sensitized to certain primary colors or exposed behind color filters in special cameras. Technicolor introduced

9831-492: The lights. The color temperature of a film stock is generally indicated next to the film speed number — e.g. 500T stock is color film stock with an ASA of 500 and balanced for tungsten light; 250D would have an ASA of 250 and be balanced for daylight. While black-and-white film has no color temperature itself, the silver halide grains themselves tend to be slightly more responsive to blue light, and therefore will have daylight and tungsten speeds — e.g. Kodak's Double-X stock

9944-432: The major American film studios returned to using nitrate stock. More amateur formats began to use acetate-based film, and several, including Kodak's own 16 mm format, were designed specifically to be manufactured with safety base. Kodak released Cine Negative Film Type E in 1916 and Type F (later known as Negative Film Par Speed Type 1201) in 1917. As both of these orthochromatic films were no faster than previous offerings,

10057-946: The mid-2010s to refer to auditoriums with high-end amenities. PLF does not refer to a single format in general, but combinations of non-proprietary amenities such as larger "wall-to-wall" screens, 4K projectors, 7.1 and/or positional surround sound systems (including Dolby Atmos ), and higher-quality seating (such as leather recliners). Cinemas typically brand PLF auditoriums with chain-specific trademarks , such as "Prime" ( AMC ), "Grand Screen” ( B&B Theatres ), "BTX" ( Bow Tie ), "Superscreen" ( Cineworld ), "BigD" ( Carmike , now owned by AMC), "UltraAVX" ( Cineplex ), "Macro XE" ( Cinépolis ), "XD" ( Cinemark ), "BigPix" ( INOX ), "Laser Ultra" ( Kinepolis and Landmark Cinemas ), "RPX" ( Regal Cinemas ), "Superscreen DLX"/"Ultrascreen DLX" ( Marcus ), "Titan" ( Reading Cinemas ), "VueXtreme" ( Vue International ), and "X-land" ( Wanda Cinemas ). PLFs compete primarily with formats such as digital IMAX;

10170-577: The opening of the Strand, helping to establish its importance. To manage the theater, Mitchel Mark personally hired Samuel "Roxy" Rothafel . Rothafel developed his luxurious style of presenting films at the Strand which he later perfected at the Capitol and Roxy Theatres, becoming the best known motion picture showman in New York City. The theatre influenced The Strand in Hobart, Tasmania , which

10283-684: The original theater's main floor. The 1,200 seat Penthouse Theatre occupied the former balcony and the Cine Orleans was created in the stage house of the old Strand, entered from 47th St. The Cinerama and Penthouse were renamed again in the 1980s as the RKO Warner Twin. The entire building closed on February 8, 1987. It was demolished to make way for the Morgan Stanley Building , part of the redevelopment of Times Square. Memorable films that had their New York premieres at

10396-512: The popularity of such shows in France. The earliest public film screenings took place in existing (vaudeville) theatres and other venues that could be darkened and comfortably house an audience. Émile Reynaud screened his Pantomimes Lumineuses animated movies from 28 October 1892 to March 1900 at the Musée Grévin in Paris, with his Théâtre Optique system. He gave over 12,800 shows to

10509-405: The production of motion pictures or in a large private residence. The etymology of the term "movie theater" involves the term "movie", which is a "shortened form of moving picture in the cinematographic sense" that was first used in 1896 and "theater", which originated in the "...late 14c., [meaning an] open air place in ancient times for viewing spectacles and plays". The term "theater" comes from

10622-554: The same items would repeat throughout the day, with patrons arriving and departing at any time rather than having distinct entrance and exit cycles. Newsreels gradually became obsolete by the 1960s with the rise of television news, and most material now shown prior to a feature film is of a commercial or promotional nature (which usually include " trailers ", which are advertisements for films and commercials for other consumer products or services). A typical modern theater presents commercial advertising shorts , then movie trailers, and then

10735-590: The same staff needed for one through careful management of the start times for each movie. Ward Parkway Center in Kansas City, Missouri had the first multiplex cinema in the United States. Since the 1960s, multiple-screen theaters have become the norm, and many existing venues have been retrofitted so that they have multiple auditoriums. A single foyer area is shared among them. In the 1970s, many large 1920s movie palaces were converted into multiple screen venues by dividing their large auditoriums, and sometimes even

10848-477: The screen, provided they do not lean toward one another. " Stadium seating ", popular in modern multiplexes, actually dates back to the 1920s. The 1922 Princess Theatre in Honolulu, Hawaii featured "stadium seating", sharply raked rows of seats extending from in front of the screen back towards the ceiling. It gives patrons a clear sight line over the heads of those seated in front of them. Modern "stadium seating"

10961-399: The silver screen (formerly sometimes sheet ) and the big screen (contrasted with the smaller screen of a television set). Specific to North American term is the movies , while specific terms in the UK are the pictures , the flicks and for the facility itself the flea pit (or fleapit ). A screening room is a small theater, often a private one, such as for the use of those involved in

11074-414: The stage space, into smaller theaters. Because of their size, and amenities like plush seating and extensive food/beverage service, multiplexes and megaplexes draw from a larger geographic area than smaller theaters. As a rule of thumb, they pull audiences from an eight to 12-mile radius, versus a three to five-mile radius for smaller theaters (though the size of this radius depends on population density). As

11187-402: The system used, these are typically polarized glasses . Three-dimensional movies use two images channeled, respectively, to the right and left eyes to simulate depth by using 3D glasses with red and blue lenses (anaglyph), polarized (linear and circular), and other techniques. 3D glasses deliver the proper image to the proper eye and make the image appear to "pop-out" at the viewer and even follow

11300-528: The term cinema / ˈ s ɪ n ɪ m ə / , alternatively spelled and pronounced kinema / ˈ k ɪ n ɪ m ə / . The latter terms, as well as their derivative adjectives "cinematic" and "kinematic", ultimately derive from Greek κίνημα, κινήματος ( kinema , kinematos )—"movement, motion". In the countries where those terms are used, the word "theatre" is usually reserved for live performance venues. Colloquial expressions, mostly applied to motion pictures and motion picture theaters collectively, include

11413-572: The use of common " off-the-shelf " components and an in-house brand removes the need to pay licensing fees to a third-party for a proprietary large format. Although the term is synonymous with exhibitor-specific brands, some PLFs are franchised. Dolby franchises Dolby Cinema , which is based on technologies such as Atmos and Dolby Vision . CJ CGV franchises the 4DX and ScreenX formats. In some theaters, seating can be dynamically moved via haptic motion technology called D-BOX . In digital cinema , D-BOX codes for motion control are stored in

11526-400: The vast majority of stock used today is "normal" (visible spectrum) color, although "normal" black and white also commands a significant minority percentage. Film is also classified according to its gauge and the arrangement of its perforations — gauges range from 8 mm to 70 mm or more, while perforations may vary in shape, pitch, and positioning. The film is also distinguished by how it

11639-470: The viewer when he/she moves so viewers relatively see the same image. The earliest 3D movies were presented in the 1920s. There have been several prior "waves" of 3D movie distribution, most notably in the 1950s when they were promoted as a way to offer audiences something that they could not see at home on television. Still the process faded quickly and as yet has never been more than a periodic novelty in movie presentation. The "golden era" of 3D film began in

11752-646: Was closed in 1977 and the building was demolished in 1993. The "Centre Culturel Claude Berri" was built in 1995; it integrates a new movie theater (the Idéal Cinéma Jacques Tati). In the United States, many small and simple theaters were set up, usually in converted storefronts. They typically charged five cents for admission, and thus became known as nickelodeons . This type of theatre flourished from about 1905 to circa 1915. The Korsør Biograf Teater, in Korsør , Denmark, opened in August 1908 and

11865-501: Was first used in a black-and-white film for exterior sequences in Queen of the Sea (1918) and originally available as a special order product. The stock's increased sensitivity to red light made it an attractive option for day for night shooting. Kodak financed a feature in 1922, shot entirely with panchromatic stock, The Headless Horseman , to promote the film when Kodak introduced it as

11978-726: Was his first competitor. The stock had a frosted base to facilitate easier viewing by transmitted light. Emulsions were orthochromatic . By November 1891 William Dickson , at Edison 's laboratory, was using Blair's stock for Kinetoscope experiments. Blair's company supplied film to Edison for five years. Between 1892 and 1893, Eastman experienced problems with production. Because of patent lawsuits in 1893, Blair left his American company and established another in Britain. Eastman became Edison's supplier of film. Blair's new company supplied European filmmaking pioneers, including Birt Acres , Robert Paul , George Albert Smith , Charles Urban , and

12091-593: Was initially intended to be a replica of its New York namesake. The theatre was under contract and mostly showed films distributed by Paramount Pictures . In 1928, the Mark Strand became the Warner Strand when Warner Bros acquired the theatre to showcase its films on Times Square. It was eventually renamed the Warner Theatre in 1951. After closing for renovation in 1952, the theater reopened as

12204-650: Was later, at least since 1918, exploited as the full-time movie theatre Pankower Lichtspiele and between 1925 and 1994 as Tivoli. The first certain commercial screenings by the Skladanowsky brothers took place at the Wintergarten in Berlin from 1 to 31 November 1895. The first commercial, public screening of films made with Louis and Auguste Lumière 's Cinématographe took place in the basement of Salon Indien du Grand Café in Paris on 28 December 1895. During

12317-604: Was offered in 1889. At first the film was the same as photographic film. By 1916, separate "Cine Type" films were offered. From 1895, Eastman supplied their motion picture roll film in rolls of 65 feet, while Blair's rolls were 75 feet. If longer lengths were needed, the unexposed negative rolls could be cemented in a darkroom , but this was largely undesirable by most narrative filmmakers. The makers of Actuality films were much more eager to undertake this method, however, in order to depict longer actions. They created cemented rolls as long as 1,000 feet. American Mutoscope and Biograph

12430-557: Was opened on 14 April 1894, by the Holland Bros. in New York City at 1155 Broadway, on the corner of 27th Street. This can be regarded as the first commercial motion picture house. The venue had ten machines, set up in parallel rows of five, each showing a different movie. For 25 cents a viewer could see all the films in either row; half a dollar gave access to the entire bill. The Eidoloscope , devised by Eugene Augustin Lauste for

12543-536: Was presented by Austrian magician Ludwig Döbler on 15 January 1847 at the Josephstadt Theatre in Vienna , with his patented Phantaskop. The animated spectacle was part of a well-received show that sold out in several European cities during a tour that lasted until the spring of 1848. The famous Parisian entertainment venue Le Chat Noir opened in 1881 and is remembered for its shadow plays , renewing

12656-455: Was the first known company to use such film for the Jeffries - Sharkey fight on 3 November 1899. As the quantity of film and filmmakers grew, the demand for standardization increased. Between 1900 and 1910, film formats gradually became standardized and film stocks improved. A number of film gauges were made. Eastman increased the length of rolls to 200 feet without major adjustments to

12769-508: Was utilized in IMAX theaters, which have very tall screens, beginning in the early 1970s. Rows of seats are divided by one or more aisles so that there are seldom more than 20 seats in a row. This allows easier access to seating, as the space between rows is very narrow. Depending on the angle of rake of the seats, the aisles have steps. In older theaters, aisle lights were often built into the end seats of each row to help patrons find their way in

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