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A trademark (also written trade mark or trade-mark ) is a form of intellectual property that consists of a word, phrase, symbol, design, or a combination that identifies a product or service from a particular source and distinguishes it from others. Trademarks can also extend to non-traditional marks like drawings, symbols, 3D shapes like product designs or packaging, sounds, scents, or specific colors used to create a unique identity. For example, Pepsi® is a registered trademark associated with soft drinks, and the distinctive shape of the Coca-Cola® bottle is a registered trademark protecting Coca-Cola's packaging design.

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103-451: Cisco Systems, Inc. (using the trademark Cisco ) is an American multinational digital communications technology conglomerate corporation headquartered in San Jose, California . Cisco develops, manufactures, and sells networking hardware , software , telecommunications equipment and other high-technology services and products. Cisco specializes in specific tech markets, such as

206-592: A "first-to-file" system, which grants rights to the first entity to register the mark. However, well-known trademarks are an exception, as they may receive protection even without registration. In contrast, a few countries, like the United States, Canada, and Australia, follow a "first-to-use" or hybrid system, where using the mark in commerce can establish certain rights, even without registration. However, registration in these countries still provides stronger legal protection and enforcement. For example, in

309-447: A 2009 purchase of mobile specialist Starent Networks . Cisco continued to be challenged by both domestic competitors Alcatel-Lucent , Juniper Networks , and an overseas competitor Huawei . Due to lower-than-expected profit in 2011, Cisco reduced annual expenses by $ 1 billion. The company cut around 3,000 employees with an early-retirement program who accepted a buyout and planned to eliminate as many as 10,000 jobs (around 14 percent of

412-452: A Linux-based operating system. The IOS network operating system was created from code written by William Yeager at Stanford University , which was developed in the 1980s for routers with 256 kB of memory and low CPU processing power. Through modular extensions, IOS has been adapted to increasing hardware capabilities and new networking protocols. When IOS was developed, Cisco Systems' main product line were routers. The company acquired

515-637: A brand in the marketplace and distinguish it from competitors. A service mark , also covered under the Lanham Act, is a type of trademark used to identify services rather than goods. The term trademark is used to refer to both trademarks and service marks. Similarly, the World Intellectual Property Organization (WIPO) defines a trademark as a sign capable of distinguishing the goods or services of one enterprise from those of other enterprises. WIPO administers

618-626: A cash-and-equity deal. Trademark The primary function of a trademark is to identify the source of goods or services and prevent consumers from confusing them with those from other sources. Legal protection for trademarks is typically secured through registration with governmental agencies, such as the United States Patent and Trademark Office (USPTO) or the European Union Intellectual Property Office (EUIPO). Registration provides

721-408: A cloud API platform that simplifies the addition of real-time communications and collaboration capabilities within applications. On June 30, 2015, Cisco acquired privately held OpenDNS , the company best known for its DNS service that adds a level of security by monitoring domain name requests. On August 6, 2015, Cisco announced that it has completed the acquisition of privately held MaintenanceNet,

824-444: A company or product. A trademark, by contrast, offers legal protection for a brand with enforceable rights over the brand's identity and distinguishing elements. Trademark law is designed to fulfill the public policy objective of consumer protection , by preventing the public from being misled as to the origin or quality of a product or service. By identifying the commercial source of products and services, trademarks facilitate

927-467: A competitor uses the same or a confusingly similar trademark for the same or similar products in a jurisdiction where the trademark is protected. This concept is recognized in many jurisdictions, including the United States, the European Union, and other countries, though specific legal standards may vary. To establish trademark infringement in court, the plaintiff generally must show: Trademark

1030-574: A decade virtually unchanged. The company was quick to capture the emerging service provider environment, entering the SP market with product lines such as Cisco 7000 and Cisco 8500. Between 1992 and 1994, Cisco acquired several companies in Ethernet switching , such as Kalpana , Grand Junction and most notably, Mario Mazzola 's Crescendo Communications, which together formed the Catalyst business unit. At

1133-550: A definitive agreement to acquire Sourcefire for $ 2.7 billion. On August 14, 2013, Cisco Systems announced it would cut 4,000 jobs from its workforce, which was roughly 6%, starting in 2014. At the end of 2013, Cisco announced poor revenue due to depressed sales in emerging markets, caused by economic uncertainty and by fears of the National Security Agency planting backdoors in its products. In April 2014, Cisco announced funding for early-stage firms to focus on

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1236-630: A distinctive label or ticket'. In the United States , Congress first attempted to establish a federal trademark regime in 1870. This statute purported to be an exercise of Congress' Copyright Clause powers. However, the Supreme Court struck down the 1870 statute in the Trade-Mark Cases later on in the decade. In 1881, Congress passed a new trademark act, this time according to its Commerce Clause powers. Congress revised

1339-437: A generic product or service name. They should stand out from the surrounding text using capital letters, bold type, italics, color, underlining, quotation marks, or a unique stylized format. For example, say “LEGO® toy blocks” instead of “Lego’s.” A trademark may be designated by the following symbols: While ™ and ℠ apply to unregistered marks (™ for goods and ℠ for services), the ® symbol indicates official registration with

1442-644: A later major revision because they may be running critical infrastructure on their devices, and hence prefer to minimize change and risk. Interim releases – Are usually produced on a weekly basis, and form a roll-up of current development effort. The Cisco advisory web site may list more than one possible interim to fix an associated issue (the reason for this is unknown to the general public). Maintenance releases – Rigorously tested releases that are made available and include enhancements and bug fixes. Cisco recommend upgrading to Maintenance releases where possible, over Interim and Rebuild releases. Cisco says, "A train

1545-816: A local account is usually still required for emergency situations. At the Black Hat Briefings conference in July 2005, Michael Lynn, working for Internet Security Systems at the time, presented information about a vulnerability in IOS. Cisco had already issued a patch, but asked that the flaw not be disclosed. Cisco filed a lawsuit, but settled after an injunction was issued to prevent further disclosures. With IOS being phased out on devices, IOS-XE adopted many improvements including updated defaults. Some use cases can now store secrets as one-way hashes . For Cisco products that required very high availability, such as

1648-609: A loss of rights in the trademark. It is still possible to make significant changes to the underlying goods or services during a sale without jeopardizing the trademark, but companies will often contract with the sellers to help transition the mark and goods or services to the new owners to ensure continuity of the trademark. Trademarks are often confused with patents and copyrights . Although all three laws protect forms of intangible property, collectively known as intellectual property (IP), they each have different purposes and objectives: Among these types of IP, only trademark law offers

1751-735: A market capitalization of $ 224 million, and was listed on the NASDAQ stock exchange. On August 28, 1990, Lerner was fired. Upon hearing the news, her husband Bosack resigned in protest. Although Cisco was not the first company to develop and sell dedicated network nodes, it was one of the first to sell commercially successful routers supporting multiple network protocols. Classical, CPU-based architecture of early Cisco devices coupled with flexibility of operating system IOS allowed for keeping up with evolving technology needs by means of frequent software upgrades. Some popular models of that time (such as Cisco 2500 ) managed to stay in production for almost

1854-474: A meaningful share of the packet-optical market, revenues were still not on par with US$ 7 billion price tag paid in 1999 for Cerent . Some of acquired technologies (such as Flip from Pure Digital) saw their product lines terminated. Cisco announced on March 15, 2012, that it would acquire NDS Group for $ 5bn. The transaction was completed on July 30, 2012. In January 2013, Cisco Systems acquired Israeli software maker Intucell for around $ 475 million in cash,

1957-586: A move to expand its mobile network management offerings. In the same month, Cisco Systems acquired Cognitive Security, a company focused on Cyber Threat Protection. Cisco also acquired SolveDirect (cloud services) in March 2013 and UK -based Ubiquisys (mobile software) in April 2013 for $ 310 million. Cisco acquired cyber-security firm Sourcefire , in October 2013. On June 16, 2014, Cisco announced that it has completed

2060-536: A number of young companies that focused on network switches, such as the inventor of the first Ethernet switch Kalpana , and as a result Cisco switches did not initially run IOS. Prior to IOS, the Cisco Catalyst series ran CatOS . The IOS command-line interface (CLI) provides a fixed set of multiple-word commands . The set available is determined by the "mode" and the privilege level of the current user. "Global configuration mode" provides commands to change

2163-509: A particular function can be determined using the Cisco Feature Navigator . Routers come with IP Base installed, and additional feature pack licenses can be installed as bolt-on additions to expand the feature set of the device. The available feature packs are: IOS images can not be updated with software bug fixes. To patch a vulnerability in IOS, a binary file with the entire operating system needs to be loaded. Cisco IOS

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2266-509: A product design consulting firm that helped develop Cisco's Flip video camera. Also in 2010, Cisco became a key stakeholder in e-Skills Week . In March 2011, Cisco completed the acquisition of privately held network configuration and change management software company Pari Networks. Although many buy-ins (such as Crescendo Networks in 1993, Tandberg in 2010) resulted in acquisition of flagship technology to Cisco, many others have failed—partially or completely. For instance, in 2010 Cisco occupied

2369-422: A unique reference to that interface. IOS is shipped as a unique file that has been compiled for specific Cisco network devices. Each IOS Image therefore include a feature set, which determine the command-line interface (CLI) commands and features that are available on different Cisco devices. Upgrading to another feature set therefore entails the installation of a new IOS image on the networking device and reloading

2472-575: A variety of companies to spin products and talent into the company. In 1995–1996 the company completed 11 acquisitions. Several acquisitions, such as Stratacom , were one of the biggest deals in the industry when they occurred. During the Internet boom in 1999, the company acquired Cerent Corporation , a start-up company located in Petaluma, California , for about US$ 7 billion. It was the most expensive acquisition made by Cisco to that date, and only

2575-701: A whole. Trademark protection does not apply to utilitarian features of a product such as the plastic interlocking studs on Lego bricks. The earliest examples of use of markings date back to around 15,000 years ago in Prehistory . Similar to branding practices, the Lascaux cave paintings in France, for instance, depict bulls with marks, which experts believe may have served as personal marks to indicate livestock ownership. Around 6,000 years ago, Egyptian masonry featured quarry marks and stonecutters' signs to identify

2678-493: Is "escalator," which was once a trademark. In contrast, patents have a fixed term, typically lasting 20 years from the filing date, after which the invention enters the public domain. Copyrights generally last for the life of the author plus an additional 50 to 70 years (depending on the jurisdiction), after which the protected work enters the public domain. Although intellectual property laws such as these are theoretically distinct, more than one type may afford protection to

2781-504: Is a vehicle for delivering Cisco software to a specific set of platforms and features." Before Cisco IOS release 15, releases were split into several trains , each containing a different set of features. Trains more or less map onto distinct markets or groups of customers that Cisco targeted. There were other trains from time to time, designed for specific needs — for example, the 12.0AA train contained new code required for Cisco's AS5800 product. Starting with Cisco IOS release 15, there

2884-949: Is also included in the S&;P 500 , Nasdaq-100 , the Russell 1000 , and the Russell 1000 Growth Stock indices. Cisco Systems was founded in December 1984 by Sandy Lerner along with her husband Leonard Bosack . Lerner was the director of computer facilities for the Stanford University Graduate School of Business . Bosack was in charge of the Stanford University computer science department's computers. Cisco's initial product has roots in Stanford University's campus technology. In

2987-435: Is inherently distinctive (able to identify and distinguish a single source of goods or services), often falling into categories such as suggestive, fanciful, or arbitrary, and is therefore registerable. In contrast, weak trademarks tend to be either descriptive or generic and may not be registerable. The registration process typically begins with a trademark clearance search to identify potential conflicts that could prevent

3090-505: Is just a single train, the M/T train. This train includes both extended maintenance releases and standard maintenance releases. The M releases are extended maintenance releases, and Cisco will provide bug fixes for 44 months. The T releases are standard maintenance releases, and Cisco will only provide bug fixes for 18 months. Because IOS needs to know the cleartext password for certain uses, (e.g., CHAP authentication) passwords entered into

3193-617: Is no memory protection between processes and IOS has a run to completion scheduler , which means that the kernel does not pre-empt a running process . Instead the process must make a kernel call before other processes get a chance to run. IOS considers each process a single thread and assigns it a priority value, so that high priority processes are executed on the CPU before queued low priority processes, but high priority processes cannot interrupt running low priority processes. The Cisco IOS monolithic kernel does not implement memory protection for

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3296-503: Is required to act as the "basic mark." In the international application, the trademark owner can designate one or more Madrid System Member countries for protection. Each designated country’s trademark office will review the Madrid application under its local laws to grant or refuse protection. In the United States, for example, a trademark must first be registered or pending with the U.S. Patent and Trademark Office (USPTO) to serve as

3399-466: Is subject to various defenses, such as abandonment, limitations on geographic scope , and fair use. In the United States, the fair use defense protects many of the interests in free expression related to those protected by the First Amendment . Fair use may be asserted on two grounds, either that the alleged infringer is using the mark to describe accurately an aspect of its products, or that

3502-425: Is used by the forwarding function of the router. On router platforms with software-only forwarding (e.g., Cisco 7200), most traffic handling, including access control list filtering and forwarding, is done at interrupt level using Cisco Express Forwarding (CEF) or dCEF (Distributed CEF). This means IOS does not have to do a process context switch to forward a packet. Routing functions such as OSPF or BGP run at

3605-403: Is versioned using three numbers and some letters, in the general form a.b(c.d)e , where: Rebuilds – Often a rebuild is compiled to fix a single specific problem or vulnerability for a given IOS version. For example, 12.1(8)E14 is a Rebuild, the 14 denoting the 14th rebuild of 12.1(8)E. Rebuilds are produced to either quickly repair a defect, or to satisfy customers who do not want to upgrade to

3708-693: The Cisco CRS-1 , the limitations of a monolithic kernel were not acceptable. In addition, competitive router operating systems that emerged 10–20 years after IOS, such as Juniper 's Junos OS , were designed to not have these limitations. Cisco's response was to develop a completely new operating system that offered modularity, memory protection between processes, lightweight threads, pre-emptive scheduling , ability to independently restart failed processes and massive scale for use in Service Provider networks. The IOS XR development train initially used

3811-456: The Internet of things (IoT), domain security , videoconferencing , and energy management with products including Webex , OpenDNS , Jabber , Duo Security, Silicon One, and Jasper . Cisco Systems was founded in December 1984 by Leonard Bosack and Sandy Lerner , two Stanford University computer scientists who had been instrumental in connecting computers at Stanford. They pioneered

3914-722: The Madrid Protocol , which allows trademark owners worldwide to file one application to register their trademark in multiple countries. Almost anything that identifies the source of goods or services can serve as a trademark. In addition to words, slogans, designs, or combinations of these, trademarks can also include non-traditional marks like sounds, scents, or colors. Under the broad heading of trademarks, there are several specific types commonly encountered, such as trade dress, collective marks, and certification marks: To maintain distinctiveness , trademarks should function as adjectives, not as nouns or verbs, and be paired with

4017-1011: The OpenFog Consortium , to promote interests and development in fog computing . In January 2016, Cisco invested in VeloCloud, a software-defined WAN (SD-WAN) start-up with a cloud offering for configuring and optimizing branch office networks. Cisco contributed to VeloCloud's $ 27 million Series C round, led by March Capital Partners. In February 2017, Cisco launched a cloud-based secure internet gateway, called Cisco Umbrella, to provide safe internet access to users who do not use their corporate networks or VPNs to connect to remote data centers. Immediately after reporting their fourth-quarter earnings for 2017, Cisco's price-per-share value jumped by over 7%, while its earnings per share ratio increased from 60 to 61 cents per share, due in part to Cisco's outperformance of analyst expectations. In September 2017, Chambers announced that he would step down from

4120-763: The TRIPS Agreement sets minimum standards for trademark protection and enforcement that all member countries must follow. The term trademark can also be spelled trade mark in regions such as the EU, UK, and Australia, and as trade-mark in Canada. Despite the different spellings, all three terms denote the same concept. In the United States, the Lanham Act defines a trademark as any word, phrase, symbol, design, or combination of these things used to identify goods or services. Trademarks help consumers recognize

4223-534: The real-time operating system microkernel ( QNX ) and a large part of the IOS source code was re-written to take advantage of the features offered by the kernel. In 2005 Cisco introduced the Cisco IOS XR network operating system on the 12000 series of network routers, extending the microkernel architecture from the CRS-1 routers to Cisco's widely deployed core routers . As of release 6.x of Cisco IOS XR, QNX

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4326-774: The "Silicon One" ASIC chip with the G100 model reaching a speed of 25.6 Tbit/s. The Silicon One competes against the Tomahawk series by Broadcom the Nvidia Spectrum , the Marvell Teralynx and the Intel Tofino. In 2023, the Silicon One G200 will offer a speed of 51.2 Tbit/sec. In March 2020, SVP and GM of Enterprise Networking David Goeckeler left to become CEO of Western Digital . and

4429-712: The "basic mark" necessary for Madrid filings. The trademark registration process with the USPTO generally follows these steps: Trademark owners seeking protection in multiple jurisdictions have two options: the Paris route, under the Paris Convention , or the Madrid System , which is administered by WIPO . The Paris route, covering 180 countries and also known as the "direct route," requires filing separate applications with each country’s IP office. In contrast,

4532-588: The 73,400 total employees before curtailment). During the 2011 analyst call, Cisco's CEO John Chambers called out several competitors by name, including Juniper and HP. On July 24, 2012, Cisco received approval from the EU to acquire NDS (a TV software developer) for US$ 5 billion. In 2013, Cisco sold its Linksys home-router unit to Belkin International Inc., signaling a shift to sales to businesses rather than consumers. On July 23, 2013, Cisco Systems announced

4635-458: The CLI by default are weakly encrypted as 'Type 7' ciphertext, such as " Router(config)#username jdoe password 7 0832585B1910010713181F ". This is designed to prevent "shoulder-surfing" attacks when viewing router configurations and is not secure – they are easily decrypted using software called "getpass" available since 1995, or "ios7crypt", a modern variant, although the passwords can be decoded by

4738-429: The European Union requires "genuine use" of the mark within a continuous five-year period following registration to maintain the trademark, with non-use potentially resulting in revocation. The trademark owner must enforce their rights to preserve the trademark's distinctiveness , prevent trademark infringement, and avoid dilution. Enforcement after registration generally involves: Trademark infringement occurs when

4841-578: The IOS code base includes a cooperative multitasking kernel, most IOS features have been ported to other kernels, such as Linux and QNX , for use in Cisco products. Not all Cisco networking products run IOS. Exceptions include some Cisco Catalyst switches, which run IOS XE , and Cisco ASR routers, which run either IOS XE or IOS XR ; both are Linux-based operating systems. For data center environments, Cisco Nexus switches ( Ethernet ) and Cisco MDS switches ( Fibre Channel ) both run Cisco NX-OS , also

4944-583: The IOS operating system. Information about the IOS version and feature-set running on a Cisco device can be obtained with the show version command. Most Cisco products that run IOS also have one or more "feature sets" or "packages", typically eight packages for Cisco routers and five packages for Cisco network switches. For example, Cisco IOS releases meant for use on Catalyst switches are available as "standard" versions (providing only basic IP routing), "enhanced" versions, which provide full IPv4 routing support, and "advanced IP services" versions, which provide

5047-541: The IP address, interface state, and packet statistics for networking data. Cisco's IOS software maintains one IDB for each hardware interface in a particular Cisco switch or router and one IDB for each subinterface. The number of IDBs present in a system varies with the Cisco hardware platform type. Physical and logical interfaces on the switch will be referenced with either expanded or abbreviated port description names. This combined with slot, module, and interface numbering creates

5150-727: The Internet of Things. The investment fund was allocated to investments in IoT accelerators and startups such as The Alchemist Accelerator , Ayla Networks and EVRYTHNG . Later that year, the company announced it was laying off another 6,000 workers or 8% of its global workforce, as part of a second restructuring. On November 4, 2014, Cisco announced an investment in Stratoscale . On May 4, 2015, Cisco announced CEO and Chairman John Chambers would step down as CEO on July 26, 2015, but remain chairman. Chuck Robbins , senior vice president of worldwide sales & operations and 17-year Cisco veteran,

5253-468: The Madrid System streamlines the process by allowing a single Madrid application, built on an existing or applied-for national or regional registration (the "basic mark"), to extend protection to up to 131 countries. Unlike patents and copyrights , which have fixed expiration dates, trademark registrations typically have an initial term of 10 years and can be renewed indefinitely, as long as

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5356-574: The Reactivity team and product portfolio under its Datacenter Switching and Security Technology Group, which reported to the company's then senior vice president Jayshree Ullal . Throughout the mid-2000s, Cisco also built a significant presence in India, establishing its Globalization Centre East in Bangalore for $ 1 billion. Cisco also expanded into new markets by acquisition—one example being

5459-577: The Roman Empire. Other notable trademarks that have been used for a long time include Stella Artois , which claims use of its mark since 1366, and Löwenbräu , which claims use of its lion mark since 1383. The first trademark legislation was passed by the Parliament of England under the reign of King Henry III in 1266, which required all bakers to use a distinctive mark for the bread they sold. The first modern trademark laws emerged in

5562-592: The Rome Call for AI ethics at the Vatican, endorsing the document's principles for responsible and ethical AI use. For the fiscal year 2023, Cisco reported earnings of US$ 12.6 billion, with an annual revenue of US$ 57 billion, an increase of 10.6% over the previous fiscal cycle. Cisco's shares traded at over $ 43 per share, and its market capitalization was valued at US$ 213.2 billion in September 2018. Cisco acquired

5665-528: The Trademark Act in 1905. The Lanham Act of 1946 updated the law and has served, with several amendments, as the primary federal law on trademarks. The Trade Marks Act 1938 in the United Kingdom set up the first registration system based on the "intent-to-use" principle. The Act also established an application publishing procedure and expanded the rights of the trademark holder to include

5768-492: The Trademark Electronic Search System (TESS) in 2023. A comprehensive clearance search involves checking the USPTO database for federally registered and applied-for trademarks, state trademark databases, and the internet to see if someone else has already registered that trademark or a similar one. The search should also include looking at both words and designs. To search for similar designs in

5871-486: The UK Patent Office for the first time. Registration was considered to comprise prima facie evidence of ownership of a trademark and registration of marks began on 1 January 1876. The 1875 Act defined a registrable trade mark as a device or mark, or name of an individual or firm printed in some particular and distinctive manner; or a written signature or copy of a written signature of an individual or firm; or

5974-558: The US-based company best known for its cloud-based contract management platform ServiceExchange. On the same month, Cisco acquired Pawaa, a privately held company in Bangalore, India that provides secure on-premises and cloud-based file-sharing software. On September 30, 2015, Cisco announced its intent to acquire privately held Portcullis Computer Security, a UK-based company that provides cybersecurity services to enterprise clients and

6077-400: The USPTO database, design search codes must be used. WIPO ’s Global Brand Database provides international access to trademarks and emblems. Trademark owners can either maintain protection at the national level or expand internationally through the Madrid System by building on their national registration. To pursue international protection, a national registration or pending application

6180-584: The United States, trademark rights are established either (1) through first use of the mark in commerce, creating common law rights limited to the geographic areas of use, or (2) through federal registration with the U.S. Patent and Trademark Office (USPTO), with use in commerce required to maintain the registration. Federal registration with the USPTO provides additional benefits, such as: Trademark law grants legal protection to "distinctive" trademarks, which are marks that allow consumers to easily associate them with specific products or services. A strong trademark

6283-473: The Year can identify herself as such on her website. Cisco IOS The Internetworking Operating System ( IOS ) is a family of proprietary network operating systems used on several router and network switch models manufactured by Cisco Systems . The system is a package of routing, switching, internetworking, and telecommunications functions integrated into a multitasking operating system. Although

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6386-533: The acquisition of Scientific Atlanta has been larger. In 1999, Cisco also acquired a stake for $ 1 billion in KPMG Consulting to enable establishing Internet firm Metrius founded by Keyur Patel of Fuse. Several acquired companies have grown into $ 1Bn+ business units for Cisco, including LAN switching, Enterprise Voice over Internet Protocol (VOIP) platform Webex and home networking . The latter came as result of Cisco acquiring Linksys in 2003 and in 2010

6489-584: The acquisition of ThreatGRID, a company that provided dynamic malware analysis and threat intelligence technology. On June 17, 2014, Cisco announced its intent to acquire privately held Tail-f Systems, a leader in configuration management software. On April 2, 2015, Cisco announced plans to buy Embrane, a software-defined networking startup. The deal will give Cisco Embrane's software platform, which provides layer 3–7 network services for things such as firewalls, VPN termination, server load balancers and SSL offload. On May 7, 2015, Cisco announced plans to buy Tropo,

6592-459: The alleged infringer is using the mark to identify the mark owner. One of the most visible proofs that trademarks provide a limited right in the U.S. comes from the comparative advertising that is seen throughout U.S. media. An example of the first type is that although Maytag owns the trademark "Whisper Quiet" for its dishwashers, makers of other products may describe their goods as being "whisper quiet" so long as these products do not fall under

6695-438: The barring of trademark use even in cases where confusion remained unlikely. This Act served as a model for similar legislation elsewhere. The oldest registered trademark has various claimants, enumerated below: Trademark protection can be acquired through registration and/or, in certain countries, through use. Globally, the most common method for establishing trademark rights is registration. Most countries operate under

6798-536: The company's product lines. Limits of IOS and aging Crescendo architecture also forced Cisco to look at merchant silicon in the carrier Ethernet segment. This resulted in a new ASR 9000 product family intended to consolidate the company's carrier Ethernet and subscriber management business around EZChip -based hardware and IOS-XR . In March 2007, Cisco acquired Reactivity Inc, a privately held XML gateway provider based in Redwood City, California . Cisco placed

6901-489: The concept of a local area network (LAN) being used to connect distant computers over a multiprotocol router system . The company went public in 1990 and, by the end of the dot-com bubble in the year 2000, had a market capitalization of $ 500 billion, surpassing Microsoft as the world's most valuable company. Cisco stock (CSCO) was added to the Dow Jones Industrial Average on June 8, 2009, and

7004-424: The data of different processes. The entire physical memory is mapped into one virtual address space. The Cisco IOS kernel does not perform any memory paging or swapping. Therefore the addressable memory is limited to the physical memory of the network device on which the operating system is installed. IOS does however support aliasing of duplicated virtual memory contents to the same physical memory. This architecture

7107-400: The early 1980s students and staff at Stanford, including Bosack, used technology on the campus to link all of the school's computer systems to talk to one another, creating a box that functioned as a multiprotocol router called the "Blue Box". The Blue Box used circuitry made by Andy Bechtolsheim , and software that was originally written at Stanford by research engineer William Yeager . Due to

7210-481: The enhanced features as well as IPv6 support. Beginning with the 1900, 2900 and 3900 series of ISR Routers, Cisco revised the licensing model of IOS. To simplify the process of enlarging the feature-set and reduce the need for network operating system reloads, Cisco introduced universal IOS images, that include all features available for a device and customers may unlock certain features by purchasing an additional software license . The exact feature set required for

7313-499: The event of an IOS crash, the operating system automatically reboots and reloads the saved configuration. In all versions of Cisco IOS, packet routing and forwarding ( switching ) are distinct functions. Routing and other protocols run as Cisco IOS processes and contribute to the Routing Information Base (RIB). This is processed to generate the final IP forwarding table (FIB, Forwarding Information Base), which

7416-468: The executive chairman role at the end of his term on the board in December 2017. On December 11, 2017, Robbins was elected to succeed Chambers as executive chairman while retaining his role as CEO, and Chambers was given the title of "Chairman Emeritus". Reuters reported that "Cisco Systems Inc's (CSCO.O) product revenue in Russia grew 20 percent in 2017, ahead of Cisco's technology product revenue growth in

7519-496: The government sectors. On October 26, 2015, Cisco announced its intent to acquire ParStream, a privately held company based in Cologne, Germany, that provides an analytics database that allows companies to analyze large amounts of data and store it in near real-time anywhere in the network. On October 27, 2015, Cisco announced that it would acquire Lancope , a company that focuses on detecting threat activity, for $ 452.5 million in

7622-409: The identification of products and services which meet the expectations of consumers as to the quality and other characteristics. Trademarks may also serve as an incentive for manufacturers, providers, or suppliers to consistently provide quality products or services to maintain their business reputation. Furthermore, if a trademark owner does not maintain quality control and adequate supervision about

7725-686: The impossibility of re-exporting. In February 2023, Cisco also wrote off the debt of the Russian mobile operator MTS in the amount of 1.234 billion rubles. As expected, these are unpaid amounts for previous equipment deliveries. In 2023, Cisco announced plans to begin manufacturing equipment in India. On 15 February 2024, Cisco announced it would lay off more than 4,000 employees, or 5% of its global workforce, and lowered its annual revenue forecast due to economic challenges and reduced demand from telecom and cable service providers. On 24 April 2024, Chuck Robbins, CEO of Cisco, met with Pope Francis and signed

7828-441: The interpreter can be scripted to react to events within the networking environment, such as interface failure or periodic timers. Available command modes include: And more than 100 configuration modes and submodes. Cisco IOS has a monolithic architecture, owing to the limited hardware resources of routers and switches in the 1980s. This means that all processes have direct hardware access to conserve CPU processing time. There

7931-574: The late 19th century. In France, the first comprehensive trademark system in the world was passed into law in 1857 with the "Manufacture and Goods Mark Act". In Britain, the Merchandise Marks Act 1862 made it a criminal offense to imitate another's trade mark 'with intent to defraud or to enable another to defraud'. The passing of the Trade Marks Registration Act 1875 allowed formal registration of trademarks at

8034-532: The manufacture and provision of products or services supplied by a licensee, such "naked licensing" will eventually adversely affect the owner's rights in the trademark. For US law see, ex. Eva's Bridal Ltd. v. Halanick Enterprises, Inc. 639 F.3d 788 (7th Cor. 2011). This proposition has, however, been watered down by the judgment of the House of Lords in the case of Scandecor Development AB v. Scandecor Marketing AB et al. [2001] UKHL 21; wherein it has been held that

8137-415: The mark remains in continuous use in commerce. If the trademark owner stops using the mark for too long (typically three to five years, depending on the jurisdiction), the trademark rights may be lost. For example, in the United States, trademark rights are based on use in commerce. If a mark is not used for three consecutive years, it is presumed abandoned and becomes vulnerable to challenges. Similarly,

8240-476: The mere fact that a bare license (the equivalent of the United States concept of a naked license) has been granted did not automatically mean that a trademark was liable to mislead. By the same token, trademark holders must be cautious in the sale of their mark for similar reasons as apply to licensing. When assigning an interest in a trademark, if the associated product or service is not transferred with it, then this may be an "assignment-in-gross" and could lead to

8343-399: The mid-to-late 1990s. Cisco introduced products ranging from modem access shelves (AS5200) to core GSR routers, making them a major player in the market. In late March 2000, at the height of the dot-com bubble , Cisco became the most valuable company in the world, with a market capitalization of more than $ 500 billion. As of July 2014, with a market cap of about US$ 129 billion, it

8446-554: The migration to new high-end hardware CRS-1 and software architecture IOS XR . As part of a rebranding campaign in 2006, Cisco Systems adopted the shortened name "Cisco" and created "The Human Network" advertising campaign. These efforts were meant to make Cisco a "household" brand—a strategy designed to support the low-end Linksys products and future consumer products. On the more traditional business side, Cisco continued to develop its routing, switching and security portfolio. The quickly growing importance of Ethernet also influenced

8549-449: The other so-called BRIC countries of Brazil , China and India ." On May 1, 2018, Cisco Systems agreed to buy AI-driven business intelligence startup Accompany for $ 270 million. As of June 2018, Cisco Systems ranked 444th on Forbes Global 2000 list, with $ 221.3 billion market cap. In 2019, Cisco acquired CloudCherry, a customer experience management company, and Voicea, an artificial intelligence company. In 2019, Cisco also introduced

8652-427: The owner certain exclusive rights and provides legal remedies against unauthorized use by others. Trademark laws vary by jurisdiction but generally allow owners to enforce their rights against infringement, dilution, or unfair competition. International agreements, such as the Paris Convention and the Madrid Protocol , simplify the registration and protection of trademarks across multiple countries. Additionally,

8755-421: The possibility of perpetual rights, provided the trademark is continuously used and renewed. However, if a trademark is no longer in use, its registration may be subject to cancellation. Trademarks can also lose protection through genericide , a process where a trademark becomes so widely used to refer to a category of goods or services that it loses its distinctiveness and legal protection. A well-known example

8858-455: The process level. In routers with hardware-based forwarding, such as the Cisco 12000 series, IOS computes the FIB in software and loads it into the forwarding hardware (such as an ASIC or network processor), which performs the actual packet forwarding function. An Interface Descriptor Block, or simply IDB, is a portion of memory or Cisco IOS internal data structure that contains information such as

8961-527: The registration of the trademark. A comprehensive clearance search can help avoid costly and time-consuming issues, such as refusal to register, opposition or cancellation proceedings, or a trademark infringement lawsuit. In the United States, the USPTO maintains a publicly accessible database of registered trademarks. This database can be searched using the Trademark Search system, which replaced

9064-425: The relevant national authority. Using the ® symbol for unregistered trademarks is misleading and can be treated as unfair business practice. It may also result in civil or criminal penalties. A brand is a marketing concept that reflects how consumers perceive a product or service. It has a much wider meaning and refers to the proprietary visual, emotional, rational, and cultural image that customers associate with

9167-505: The router using the "key chain" command and entering the type 7 password as the key, and then issuing a "show key" command; the above example decrypts to "stupidpass". However, the program will not decrypt 'Type 5' passwords or passwords set with the enable secret command, which uses salted MD5 hashes . Cisco recommends that all Cisco IOS devices implement the authentication, authorization, and accounting (AAA) security model. AAA can use local, RADIUS , and TACACS+ databases. However,

9270-426: The same article. For example, the particular design of a bottle may qualify for copyright protection as a non-utilitarian [sculpture], or trademark protection based on its shape, or the ' trade dress ' appearance of the bottle as a whole may be protectable. Titles and character names from books or movies may also be protectable as trademarks while the works from which they are drawn may qualify for copyright protection as

9373-405: The same category of goods the trademark is protected under. An example of the second type is that Audi can run advertisements saying that a trade publication has rated an Audi model higher than a BMW model since they are only using "BMW" to identify the competitor. In a related sense, an auto mechanic can truthfully advertise that he services Volkswagens , and a former Playboy Playmate of

9476-488: The stone's origin and the workers responsible. Wine amphorae marked with seals were also found in the tomb of Pharaoh Tutankhamun , who ruled ancient Egypt more than 3,000 years ago. Over 2,000 years ago, Chinese manufacturers sold goods marked with identifying symbols in the Mediterranean region. Trademarks have also been discovered on pottery, porcelain, and swords produced by merchants in ancient Greece and

9579-433: The system's configuration, and "interface configuration mode" provides commands to change the configuration of a specific interface. All commands are assigned a privilege level , from 0 to 15, and can only be accessed by users with the necessary privilege. Through the CLI, the commands available to each privilege level can be defined. Most builds of IOS include a Tcl interpreter. Using the embedded event manager feature,

9682-433: The time, the company envisioned layer 3 routing and layer 2 ( Ethernet , Token Ring ) switching as complementary functions of different intelligence and architecture—the former was slow and complex, the latter was fast but simple. This philosophy dominated the company's product lines throughout the 1990s. In 1995, John Morgridge was succeeded by John T. Chambers . The Internet Protocol (IP) became widely adopted in

9785-548: The underlying architecture, and its ability to scale well, Yeager's well-designed invention became a key to Cisco's early success. In 1985, Bosack and Stanford employee Kirk Lougheed began a project to formally network Stanford's campus. They adapted Yeager's software into what became the foundation for Cisco IOS , despite Yeager's claims that he had been denied permission to sell the Blue Box commercially. On July 11, 1986, Bosack and Lougheed were forced to resign from Stanford and

9888-414: The university contemplated filing criminal complaints against Cisco and its founders for the theft of its software, hardware designs, and other intellectual properties. In 1987, Stanford licensed the router software and two computer boards to Cisco. In addition to Bosack, Lerner, Lougheed, Greg Satz (a programmer), and Richard Troiano (who handled sales), completed the early Cisco team. The company's first CEO

9991-467: Was Bill Graves, who held the position from 1987 to 1988. In 1988, John Morgridge was appointed CEO. The name "Cisco" was derived from the city name San Francisco , which is why the company's engineers insisted on using the lower case "cisco" in its early years. The logo is intended to depict the two towers of the Golden Gate Bridge . On February 16, 1990, Cisco Systems went public with

10094-646: Was announced as the next CEO. On July 23, 2015, Cisco announced the divestiture of its television set-top-box and cable modem business to Technicolor SA for $ 600 million, a division originally formed by Cisco's $ 6.9 billion purchase of Scientific Atlanta . The deal came as part of Cisco's gradual exit from the consumer market, and as part of an effort by Cisco's new leadership to focus on cloud-based products in enterprise segments. Cisco indicated that it would still collaborate with Technicolor on video products. On November 19, 2015, Cisco, alongside ARM Holdings , Dell , Intel , Microsoft and Princeton University , founded

10197-414: Was implemented by Cisco in order to ensure system performance and minimize the operational overheads of the operating system. The disadvantage of the IOS architecture is that it increases the complexity of the operating system, data corruption is possible as one process can write over the data of another, and one process can destabilize the entire operating system or even cause a software-forced crash . In

10300-536: Was integrated into the Cisco Security business unit. Ironport's Senderbase was renamed as Sensorbase to take account of the input into this database that other Cisco devices provide. SensorBase allows these devices to build a risk profile on IP addresses, therefore allowing risk profiles to be dynamically created on http sites and SMTP email sources. In 2010, Cisco bought Starent Networks (a mobile packet core company) for $ 2.9 billion and Moto Development Group,

10403-626: Was replaced by Todd Nightingale, head of Cisco Meraki . In October 2022, Cisco announced a partnership adding the Microsoft Teams app to its meeting devices. In 2022, Cisco completely curtailed sales of its equipment in Russia due to Russian invasion of Ukraine , and completely discontinued service for already-sold devices. In April 2023, it became known that the company had destroyed equipment, spare parts, and even vehicles and office furniture worth 1.86 billion rubles (about $ 23 million) due to

10506-575: Was still one of the most valuable companies. The perceived complexity of programming routing functions in silicon led to the formation of several startups determined to find new ways to process IP and MPLS packets entirely in hardware and blur boundaries between routing and switching. One of them, Juniper Networks , shipped their first product in 1999 and by 2000 chipped away about 30% from Cisco SP Market share. In response, Cisco later developed homegrown ASICs and fast processing cards for GSR routers and Catalyst 6500 switches. In 2004, Cisco also started

10609-505: Was supplemented with new product line dubbed Cisco Valet . Cisco announced on January 12, 2005, that it would acquire Airespace for US$ 450 million to reinforce the wireless controller product lines. Cisco announced on January 4, 2007, that it would buy IronPort in a deal valued at US$ 830 million and completed the acquisition on June 25, 2007. IronPort was best known for its IronPort AntiSpam, its SenderBase email reputation service and its email security appliances. Accordingly, IronPort

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