118-397: The Apple Pencil Pro is a wireless stylus pen designed and developed by Apple for the use with supported iPad tablets. The Apple Pencil Pro was announced alongside the iPad Pro (7th generation) and iPad Air (6th generation) on May 7, 2024. It connects and communicates wirelessly via Bluetooth . The Apple Pencil Pro is currently only compatible with those iPads. Apple has promoted
236-456: A boardroom coup and called an emergency meeting at which Apple's executive staff sided with Sculley and stripped Jobs of all operational duties. Jobs resigned from Apple in September 1985 and took several Apple employees with him to found NeXT . Wozniak had also quit his active employment at Apple earlier in 1985 to pursue other ventures, expressing his frustration with Apple's treatment of
354-405: A digital zoom shortcut ( iPhone 7 Plus , iOS 10 ). Some camera settings such as video resolution and frame rate are not adjustable through the camera interface itself, but are outsourced to the system settings. A new feature in iOS 13 called "context menus" shows related actions when you touch and hold an item. When the context menu is displayed, the background is blurred. To choose from
472-400: A modal window and could not be viewed after being dismissed. In iOS 5, Apple introduced Notification Center , which allows users to view a history of notifications. The user can tap a notification to open its corresponding app, or clear it. Notifications are now delivered in banners that appear briefly at the top of the screen. If a user taps a received notification, the application that sent
590-611: A multi-touch iPod Nano , an iPod Touch with FaceTime , and an iPod Shuffle that brought back the clickwheel buttons of earlier generations. It also introduced the smaller, cheaper second-generation Apple TV which allowed the rental of movies and shows. On January 17, 2011, Jobs announced in an internal Apple memo that he would take another medical leave of absence for an indefinite period to allow him to focus on his health. Chief operating officer Tim Cook assumed Jobs's day-to-day operations at Apple, although Jobs would still remain "involved in major strategic decisions". Apple became
708-529: A $ 309 million profit. On May 6, 1998, Apple introduced a new all-in-one computer reminiscent of the original Macintosh: the iMac . The iMac was a huge success, with 800,000 units sold in its first five months, and ushered in major shifts in the industry by abandoning legacy technologies like the 3 + 1 ⁄ 2 -inch diskette , being an early adopter of the USB connector, and coming pre-installed with Internet connectivity (the "i" in iMac) via Ethernet and
826-401: A US jury ruled that Samsung should pay Apple $ 1.05 billion (£665m) in damages in an intellectual property lawsuit. Samsung appealed the damages award, which was reduced by $ 450 million and further granted Samsung's request for a new trial. On November 10, 2012, Apple confirmed a global settlement that dismissed all existing lawsuits between Apple and HTC up to that date, in favor of
944-454: A basic human right. Building into the core of our products supports a vision of an inclusive world where opportunity and access to information are barrier-free, empowering individuals with disabilities to achieve their goals". Criticism has been aimed at iOS depending on both internet connection (either WiFi or through iTunes) and a working SIM card upon first activation. This restriction has been loosened in iOS 12, which no longer requires
1062-403: A dial-up modem. Its striking teardrop shape and translucent materials were designed by Jonathan Ive , who had been hired by Amelio, and who collaborated with Jobs for more than a decade to reshape Apple's product design. A little more than a year later on July 21, 1999, Apple introduced the iBook consumer laptop. It culminated Jobs's strategy to produce only four products: refined versions of
1180-433: A distraction not only for me and my family, but everyone else at Apple as well", and explained that the break would allow the company "to focus on delivering extraordinary products". Though Jobs was absent, Apple recorded its best non-holiday quarter (Q1 FY 2009) during the recession , with revenue of $ 8.16 billion and profit of $ 1.21 billion. After years of speculation and multiple rumored "leaks", Apple unveiled
1298-403: A dock at the bottom where users can pin their most frequently used apps. iOS home screens are typically made up of app icons and widgets ; app icons launch the associated app, whereas widgets display live, auto-updating content, such as a weather forecast , the user's email inbox, or a news ticker directly on the home screen. The home screen appears whenever the user unlocks the device, presses
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#17327797348741416-468: A few months after the release of iPhone OS 3.2, which brought the feature to all iPhone and iPod Touch models that could run the operating system, with the exception of the iPhone 3G and the iPod touch (2nd generation) due to performance issues with icon animations. iOS 7 introduced a parallax effect on the Home Screen, which shifts the device's wallpaper and icons in response to the movement of
1534-505: A few options, a selection control is used. Selectors can appear anchored at the bottom or in line with the content (called date selectors). Date selectors take on the appearance of any other selection control, but with a column for day, month, and optionally year. Alerts appear in the center of the screen, but there are also alerts that scroll up from the bottom of the screen (called "action panels"). Destructive actions (such as eliminating any element) are colored red. The official font of iOS
1652-444: A large screen, tablet-like media device known as the iPad on January 27, 2010. The iPad ran the same touch-based operating system as the iPhone, and all iPhone apps were compatible with the iPad. This gave the iPad a large app catalog on launch, though having very little development time before the release. Later that year on April 3, 2010, the iPad was launched in the U.S. It sold more than 300,000 units on its first day, and 500,000 by
1770-583: A more modern approach. This led to the Pink project in 1988, A/UX that same year, Copland in 1994, and evaluated the purchase of BeOS in 1996. Talks with Be stalled when the CEO, former Apple executive Jean-Louis Gassée , demanded $ 300 million in contrast to Apple's $ 125 million offer. Only weeks away from bankruptcy , Apple's board preferred NeXTSTEP and purchased NeXT in late 1996 for $ 400 million, retaining Steve Jobs . The NeXT acquisition
1888-803: A power struggle between Steve Jobs and CEO John Sculley , who had been hired away from Pepsi two years earlier by Jobs saying, "Do you want to sell sugar water for the rest of your life or come with me and change the world?" Sculley removed Jobs as the head of the Macintosh division, with unanimous support from the Apple board of directors. The board of directors instructed Sculley to contain Jobs and his ability to launch expensive forays into untested products. Rather than submit to Sculley's direction, Jobs attempted to oust him from leadership. Jean-Louis Gassée informed Sculley that Jobs had been attempting to organize
2006-512: A preferential rate. This visit influenced Jobs to implement a GUI in Apple's products, starting with the Apple Lisa . Despite being pioneering as a mass-marketed GUI computer, the Lisa suffered from high costs and limited software options, leading to commercial failure. Jobs, angered by being pushed off the Lisa team, took over the company's Macintosh division. Wozniak and Raskin had envisioned
2124-477: A single app that looks the same on any iOS device. In addition to defining the iOS interface, UIKit defines the functionality of the application. At first, Apple did not intend to release an SDK to developers, because they did not want third-party apps to be developed for iOS, building web apps instead. However, this technology never entered into common use, this led Apple to change its opinion, so in October 2007
2242-599: A ten-year license agreement for current and future patents between the two companies. It is predicted that Apple will make US$ 280 million per year from this deal with HTC. In May 2014, Apple confirmed its intent to acquire Dr. Dre and Jimmy Iovine 's audio company Beats Electronics —producer of the "Beats by Dr. Dre" line of headphones and speaker products, and operator of the music streaming service Beats Music —for US$ 3 billion, and to sell their products through Apple's retail outlets and resellers. Iovine believed that Beats had always "belonged" with Apple, as
2360-406: A user is directed to the home screen, which is the primary navigation and information "hub" on iOS devices, analogous to the desktop found on personal computers. iOS home screens are typically made up of app icons and widgets ; app icons launch the associated app, whereas widgets display live, auto-updating content, such as a weather forecast , the user's email inbox, or a news ticker directly on
2478-434: A user's ears. Additional customization available for Made for iPhone products include battery tracking and adjustable sound settings for different environments. Apple made further efforts for accessibility for the release of iOS 10 in 2016, adding a new pronunciation editor to VoiceOver, adding a Magnifier setting to enlarge objects through the device's camera, software TTY support for deaf people to make phone calls from
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#17327797348742596-420: Is San Francisco . It is designed for small text readability, and is used throughout the operating system, including third-party apps. The icons are 180x180px in size for iPhones with a larger screen, usually models over 6 inches, including iPhone 11 Pro and iPhone 8 Plus , while they are 120x120px on iPhones with smaller displays. The home screen, rendered by SpringBoard , displays application icons and
2714-548: Is proprietary software . In 2005, when Steve Jobs began planning the iPhone , he had a choice to either "shrink the Mac, which would be an epic feat of engineering, or enlarge the iPod". Jobs favored the former approach but pitted the Macintosh and iPod teams, led by Scott Forstall and Tony Fadell , respectively, against each other in an internal competition, with Forstall winning by creating iPhone OS. The decision enabled
2832-534: Is an American multinational corporation and technology company headquartered and incorporated in Cupertino, California , in Silicon Valley . It is best known for its consumer electronics , software , and services . Founded in 1976 as Apple Computer Company by Steve Jobs , Steve Wozniak and Ronald Wayne , the company was incorporated by Jobs and Wozniak as Apple Computer, Inc. the following year. It
2950-533: Is based on NeXTSTEP , OpenStep , and BSD Unix , to combine the stability, reliability, and security of Unix with the ease of use of an overhauled user interface. Second, in May 2001, the first two Apple Store retail locations opened in Virginia and California, offering an improved presentation of the company's products. At the time, many speculated that the stores would fail, but they became highly successful, and
3068-467: Is completely free, aimed at acquiring specific technical skills on the creation and management of applications for the Apple ecosystem platforms. At the academy there are also issues of business administration (business planning and business management with a focus on digital opportunities) and there is a path dedicated to the design of graphical interfaces . Students have the opportunity to participate in
3186-421: Is possible to interact directly, for example by replying to a message directly from it. Notifications are sent in two modes, critical alerts that are displayed on the lock screen and signaled by a distinctive sound and vibration (e.g. emergency alerts or severe weather alerts), accompanied by a warning banner and the app badge icon, and standard alerts which use a default sound and vibration. Both can be found in
3304-633: Is the largest manufacturing company by revenue , the fourth-largest personal computer vendor by unit sales , the largest vendor of tablet computers , and the largest vendor of mobile phones in the world. Apple became the first publicly traded U.S. company to be valued at over $ 1 trillion in 2018, and, as of June 2024 , is valued at just over $ 3.2 trillion. Apple has received criticism regarding its contractors ' labor practices, its relationship with trade unions , its environmental practices , and its business ethics, including anti-competitive practices and materials sourcing. Nevertheless,
3422-566: Is the world's second most widely installed mobile operating system , after Android . As of December 2023, Apple's App Store contains more than 3.8 million iOS mobile apps . iOS is based on macOS . Like macOS, it includes components of the Mach microkernel and FreeBSD . It is a Unix-like operating system. Although some parts of iOS are open source under the Apple Public Source License and other licenses, iOS
3540-590: The Apple II series was discontinued. It was expensive to produce, and the company decided it was still absorbing sales from lower-cost Macintosh models. After the launch of the LC, Apple encouraged developers to create applications for Macintosh rather than Apple II, and authorized salespersons to redirect consumers from Apple II and toward Macintosh. The Apple IIe was discontinued in 1993. Apple experimented with several other unsuccessful consumer targeted products during
3658-449: The Lisa in 1983 and the Macintosh in 1984, as some of the first computers to use a graphical user interface and a mouse . By 1985, internal company problems led to Jobs leaving to form NeXT, Inc. , and Wozniak withdrawing to other ventures; John Sculley served as long-time CEO for over a decade. In the 1990s, Apple lost considerable market share in the personal computer industry to
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3776-518: The Macworld Expo on January 9, 2007, Jobs announced the renaming of Apple Computer, Inc. to Apple Inc., because the company had broadened its focus from computers to consumer electronics. This event also saw the announcement of the iPhone and the Apple TV . The company sold 270,000 first-generation iPhones during the first 30 hours of sales, and the device was called "a game changer for
3894-534: The Power Macintosh , the first of many computers with Motorola's PowerPC processor. In the wake of the alliance, Apple opened up to the idea of allowing Motorola and other companies to build Macintosh clones . Over the next two years, 75 distinct Macintosh clone models were introduced. However, by 1996, Apple executives were worried that the clones were cannibalizing sales of its own high-end computers, where profit margins were highest. In 1996, Spindler
4012-526: The Power Macintosh G3 desktop and PowerBook G3 laptop for professionals, and the iMac desktop and iBook laptop for consumers. Jobs said the small product line allowed for a greater focus on quality and innovation. Around then, Apple also completed numerous acquisitions to create a portfolio of digital media production software for both professionals and consumers. Apple acquired Macromedia 's Key Grip digital video editing software project which
4130-481: The SoundJam MP audio player software from Casady & Greene . Apple renamed the program iTunes , and simplified the user interface and added CD burning. In 2001, Apple changed course with three announcements. First, on March 24, 2001, Apple announced the release of a new modern operating system, Mac OS X . This was after numerous failed attempts in the early 1990s, and several years of development. Mac OS X
4248-521: The TRS-80 and Commodore PET , because of its character cell-based color graphics and open architecture . The Apple I and early Apple II models use ordinary audio cassette tapes as storage devices, which were superseded by the 5 + 1 ⁄ 4 -inch floppy disk drive and interface called the Disk II in 1978. The Apple II was chosen to be the desktop platform for the first killer application of
4366-694: The Worldwide Developer Conference , the annual Apple Developer Conference held annually in California in early June. On June 3, 2019, iPadOS , the branded version of iOS for iPad, was announced at the 2019 WWDC; it was launched on September 25, 2019. The iOS user interface is based upon direct manipulation , using multi-touch gestures such as swipe , tap , pinch , and reverse pinch . Interface control elements include sliders, switches, and buttons. Internal accelerometers are used by some applications to respond to shaking
4484-599: The chief operating officer . Gassée left the company later that year to set up a rival, Be Inc. The company pivoted strategy and, in October 1990, introduced three lower-cost models: the Macintosh Classic , the Macintosh LC , and the Macintosh IIsi , all of which generated significant sales due to pent-up demand. In 1991, Apple introduced the hugely successful PowerBook with a design that set
4602-539: The iLife suite. At the Worldwide Developers Conference keynote address on June 6, 2005, Jobs announced that Apple would move away from PowerPC processors, and the Mac would transition to Intel processors in 2006. On January 10, 2006, the new MacBook Pro and iMac became the first Apple computers to use Intel's Core Duo CPU. By August 7, 2006, Apple made the transition to Intel chips for
4720-457: The iPad tablet computer. These apps have collectively been downloaded more than 130 billion times. App intelligence firm Sensor Tower estimated that the App Store would reach 5 million apps by 2020. In September 2007, Apple announced the iPod Touch , a redesigned iPod based on the iPhone form factor. On January 27, 2010, Apple introduced their much-anticipated media tablet ,
4838-415: The iPhone 4 and its Retina Display , and retained Helvetica as the system font for older iPhone devices on iOS 4. With iOS 7, Apple announced that they would change the system font to Helvetica Neue Light, a decision that sparked criticism for inappropriate usage of a light, thin typeface for low-resolution mobile screens. Apple eventually chose Helvetica Neue instead. The release of iOS 7 also introduced
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4956-473: The iTunes Store , launching the " Think different " advertising campaign, and opening the Apple Store retail chain. These moves elevated Apple to consistently be one of the world's most valuable brands since about 2010. Jobs resigned in 2011 for health reasons, and died two months later; he was succeeded as CEO by Tim Cook . Apple's current product lineup includes portable and home hardware such as
5074-401: The third- and fourth-generation iPads , which featured Retina displays ; and the iPad Mini , which featured a 7.9-inch screen in contrast to the iPad's 9.7-inch screen. These launches were successful, with the iPhone 5 (released September 21, 2012) becoming Apple's biggest iPhone launch with over two million pre-orders and sales of three million iPads in three days following the launch of
5192-489: The "Enterprise Track", an in-depth training experience on the entire life cycle of an app, from design to implementation, to security, troubleshooting , data storage and cloud usage. As of 2020, the academy graduated almost a thousand students from all over the world, who have worked on 400 app ideas and have already published about 50 apps on the iOS App Store . In the 2018–2019 academic year, students from more than 30 countries arrived. 35 of these have been selected to attend
5310-633: The "IOS" trademark from Cisco. The Apple Watch smartwatch was announced by Tim Cook on September 9, 2014, being introduced as a product with health and fitness-tracking. It was released on April 24, 2015. It uses watchOS as its operating system; watchOS is based on iOS, with new features created specially for the Apple Watch such as an activity tracking app. In October 2016, Apple opened its first iOS Developer Academy in Naples inside University of Naples Federico II 's new campus. The course
5428-551: The 1990s, including QuickTake digital cameras , PowerCD portable CD audio players, speakers , the Pippin video game console, the eWorld online service, and Apple Interactive Television Box . Enormous resources were invested in the problematic Newton tablet division, based on John Sculley's unrealistic market forecasts. Throughout this period, Microsoft continued to gain market share with Windows by focusing on delivering software to inexpensive personal computers, while Apple
5546-478: The App Store could become a billion-dollar business for Apple. By October 2008, Apple was the third-largest mobile handset supplier in the world due to the popularity of the iPhone. On January 14, 2009, Jobs announced in an internal memo that he would be taking a six-month medical leave of absence from Apple until the end of June 2009 and would spend the time focusing on his health. In the email, Jobs stated that "the curiosity over my personal health continues to be
5664-472: The App Store, iTunes Library, iBookstore , Contacts, and Notes. Content is downloadable via Wi-Fi and optional 3G service or synced through the user's computer. AT&T was initially the sole U.S. provider of 3G wireless access for the iPad. In June 2010, Apple rebranded iPhone OS as "iOS". The trademark "IOS" had been used by Cisco for over a decade for its operating system, IOS , used on its routers. To avoid any potential lawsuit, Apple licensed
5782-690: The Apple Developer Program. Over the years, the Apple Store apps surpassed multiple major milestones, including 50,000, 100,000, 250,000, 500,000, 1 million, and 2 million apps. The billionth application was installed on April 24, 2009. App Library automatically categorizes apps into folders based on their function or type and incluses an alphabetical list of all installed apps. For example, it might group all social media apps into one folder and productivity apps into another. Users can quickly find and access apps by using
5900-476: The Apple II division and stating that the company had "been going in the wrong direction for the last five years". Wozniak remained employed by Apple as a representative, receiving a stipend estimated to be $ 120,000 per year. Jobs and Wozniak remained Apple shareholders following their departures. After the departures of Jobs and Wozniak in 1985, Sculley launched the Macintosh 512K that year with quadruple
6018-544: The Apple Pencil Pro as an upgrade to the original Apple Pencil . The system requirements for the Apple Pencil Pro are iPadOS 17.5 or later. The Apple Pencil Pro comes with features as Low latency, Pixel-perfect precision, Double tap, Pressure sensitivity and the Apple Pencil hover. This article about Apple Inc. is a stub . You can help Misplaced Pages by expanding it . Apple Inc. Apple Inc.
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#17327797348746136-581: The Document Picker and Document Provider extensions as part of the document interaction controller. This allows apps to open, save, and interact with documents stored in a central location or cloud storage services. With iOS 11, Apple introduced the Files app and the File Provider extension, providing a central location for users to manage and organize their files. Apps can integrate with
6254-459: The Files app to make their documents accessible and editable directly from the Files app. The storage of iOS devices can be expanded through iCloud , the Apple's cloud-based storage solution that provides 5GB of storage for free to all users, while other plans require a paid subscription. iCloud Drive allows users to store various types of files, such as documents, presentations, and spreadsheets, in
6372-578: The Home screen is granted. In iPhone OS 3, Spotlight was introduced, allowing users to search media, apps, emails, contacts, messages, reminders, calendar events, and similar content. In iOS 7 and later, Spotlight is accessed by pulling down anywhere on the home screen (except for the top and bottom edges that open Notification Center and Control Center). In iOS 9, there are two ways to access Spotlight. As with iOS 7 and 8, pulling down on any homescreen will show Spotlight. However, it can also be accessed as it
6490-421: The Macintosh as a low-cost computer with a text-based interface like the Apple II, but a plane crash in 1981 forced Wozniak to step back from the project. Jobs quickly redefined the Macintosh as a graphical system that would be cheaper than the Lisa, undercutting his former division. Jobs was also hostile to the Apple II division, which at the time, generated most of the company's revenue. In 1984, Apple launched
6608-583: The Macintosh, the first personal computer without a bundled programming language . Its debut was signified by " 1984 ", a US$ 1.5 million television advertisement directed by Ridley Scott that aired during the third quarter of Super Bowl XVIII on January 22, 1984. This was hailed as a watershed event for Apple's success and was called a "masterpiece" by CNN and one of the greatest TV advertisements of all time by TV Guide . The advertisement created great interest in Macintosh , and sales were initially good, but began to taper off dramatically after
6726-493: The Notification Center, and show for a set amount of time on the lock screen (unless the user has Notification Center allowed when locked). On iPhones with Touch ID, screenshots can be created with the simultaneous press of the home and power buttons. In comparison to Android , which requires the buttons to be held down, a short press does suffice on iOS. On iPhone with Face ID, screenshots are captured using
6844-656: The RAM, and introduced the LaserWriter , the first reasonably priced PostScript laser printer . PageMaker , an early desktop publishing application taking advantage of the PostScript language, was also released by Aldus Corporation in July 1985. It has been suggested that the combination of Macintosh, LaserWriter, and PageMaker was responsible for the creation of the desktop publishing market. This dominant position in
6962-455: The SDK for developers was announced, finally released on March 6, 2008. The SDK includes an inclusive set of development tools, including an audio mixer and an iPhone simulator. It is a free download for Mac users. It is not available for Microsoft Windows PCs. To test the application, get technical support, and distribute applications through App Store , developers are required to subscribe to
7080-543: The Settings. It is possible to manage brightness, volume, wireless connections, music player, etc. Scrolling from the top left to the bottom (or top to bottom on iPhones with Touch ID) will open the Notification Center , which in the latest versions of iOS is very similar to the lock screen. It displays notifications in chronological order and groups them by application. From the notifications of some apps it
7198-409: The ability to scale text or apply other forms of text accessibility changes through Settings. With iOS 9, Apple changed the font to San Francisco , an Apple-designed font aimed at maximum legibility and font consistency across its product lineup. iOS 4 introduced folders, which can be created by dragging an application on top of another, and from then on, more items can be added to the folder using
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#17327797348747316-451: The ability to use custom prompts for encouraging users to leave reviews for their apps. IOS applications can also be installed directly from an IPA file provided by the software distributor, via unofficial ways. They are written using iOS Software Development Kit (SDK) and, often, combined with Xcode , using officially supported programming languages, including Swift and Objective-C . Other companies have also created tools that allow for
7434-582: The app clears the badge. iOS devices come with preinstalled apps developed by Apple including Mail, Maps, TV, Music, FaceTime, Wallet, Health, and many more. Applications (" apps ") are the most general form of application software that can be installed on iOS. They are downloaded from the official catalog of the App Store digital store, where apps are subjected to security checks before being made available to users. In June 2017, Apple updated its guidelines to specify that app developers will no longer have
7552-582: The business world: VisiCalc , a spreadsheet program released in 1979. VisiCalc created a business market for the Apple II and gave home users an additional reason to buy an Apple II: compatibility with the office, but Apple II market share remained behind home computers made by competitors such as Atari , Commodore , and Tandy . On December 12, 1980, Apple (ticker symbol "AAPL") went public selling 4.6 million shares at $ 22 per share ($ .10 per share when adjusting for stock splits as of September 3, 2022 ), generating over $ 100 million, which
7670-411: The cloud. These files can be accessed across multiple devices as long as the user is signed in with the same Apple ID. iOS offers various accessibility features to help users with vision and hearing disabilities. One major feature, VoiceOver , provides a voice reading information on the screen, including contextual buttons, icons, links and other user interface elements, and allows the user to navigate
7788-431: The company has a large following and enjoys a high level of brand loyalty . Apple Computer Company was founded on April 1, 1976, by Steve Jobs , Steve Wozniak , and Ronald Wayne as a partnership . The company's first product is the Apple I , a computer designed and hand-built entirely by Wozniak. To finance its creation, Jobs sold his Volkswagen Bus , and Wozniak sold his HP-65 calculator. Neither received
7906-533: The company modeled itself after Apple's "unmatched ability to marry culture and technology". The acquisition was the largest purchase in Apple's history. IOS iOS (formerly iPhone OS ) is a mobile operating system developed by Apple exclusively for its devices . It was unveiled in January 2007 for the first-generation iPhone , which launched in June 2007. Major versions of iOS are released annually;
8024-688: The core of its computer offerings. The next month, in August 1997, Steve Jobs convinced Microsoft to make a $ 150 million investment in Apple and a commitment to continue developing Mac software. This was seen as an "antitrust insurance policy" for Microsoft which had recently settled with the Department of Justice over anti-competitive practices in the United States v. Microsoft Corp. case. Around then, Jobs donated Apple's internal library and archives to Stanford University , to focus more on
8142-428: The current shape for almost all modern laptops. The same year, Apple introduced System 7 , a major upgrade to the Macintosh operating system, adding color to the interface and introducing new networking capabilities. The success of the lower-cost Macs and PowerBook brought increasing revenue. For some time, Apple was doing very well, introducing fresh new products at increasing profits. The magazine MacAddict named
8260-433: The current stable version, iOS 18 , was released to the public on September 16, 2024. It is the operating system that powers many of the company's mobile devices, including the iPhone , and is the basis for three other operating systems made by Apple : iPadOS , tvOS , and watchOS . iOS formerly also powered iPads until iPadOS was introduced in 2019, and the iPod Touch line of devices until its discontinuation. iOS
8378-402: The desktop publishing market allowed the company to focus on higher price points, the so-called "high-right policy" named for the position on a chart of price vs. profits. Newer models selling at higher price points offered higher profit margin , and appeared to have no effect on total sales as power users snapped up every increase in speed. Although some worried about pricing themselves out of
8496-450: The desktop publishing market and estranged many of its original consumer customer base who could no longer afford Apple products. The Christmas season of 1989 was the first in the company's history to have declining sales, which led to a 20% drop in Apple's stock price. During this period, the relationship between Sculley and Gassée deteriorated, leading Sculley to effectively demote Gassée in January 1990 by appointing Michael Spindler as
8614-499: The development of native iOS apps using their respective programming languages. Applications for iOS are mostly built using components of UIKit , a programming framework. It allows applications to have a consistent look and feel with the OS, nevertheless offering customization. Elements automatically update along with iOS updates, automatically including new interface rules. UIKit elements are very adaptable, this allows developers to design
8732-464: The device (one common result is the undo command) or rotating it in three dimensions (one common result is switching between portrait and landscape mode). Various accessibility described in § Accessibility functions enable users with vision and hearing disabilities to properly use iOS. iOS devices boot to the lock screen. The lock screen shows the time and a user's lock screen widgets, which display timely information from apps. Upon unlock,
8850-419: The device, creating a 3D effect and an illusion of floating icons. This effect is also visible in the tab view of Mail and Safari. Researchers found that users organize icons on their homescreens based on usage frequency and relatedness of the applications, as well as for reasons of usability and aesthetics. iOS originally used Helvetica as the system font. Apple switched to Helvetica Neue exclusively for
8968-404: The end of the first week. In May 2010, Apple's market cap exceeded that of competitor Microsoft for the first time since 1989. In June 2010, Apple released the iPhone 4 , which introduced video calling using FaceTime , multitasking , and a new design with an exposed stainless steel frame as the phone's antenna system. Later that year, Apple again refreshed the iPod line by introducing
9086-514: The entire Mac product line—over one year sooner than announced. The Power Mac, iBook, and PowerBook brands were retired during the transition; the Mac Pro , MacBook , and MacBook Pro became their respective successors. Apple also introduced Boot Camp in 2006 to help users install Windows XP or Windows Vista on their Intel Macs alongside Mac OS X. Apple's success during this period was evident in its stock price . Between early 2003 and 2006,
9204-504: The first of more than 500 stores around the world. Third, on October 23, 2001, the iPod portable digital audio player debuted. The product was first sold on November 10, 2001, and was extremely successful, with over 100 million units sold within six years. In 2003, the iTunes Store was introduced with music downloads for 99¢ a song and iPod integration. It quickly became the market leader in online music services, with over 5 billion downloads by June 19, 2008. Two years later,
9322-399: The first three months as reviews started to come in. Jobs had required 128 kilobytes of RAM, which limited its speed and software in favor of aspiring for a projected price point of $ 1,000 (equivalent to $ 2,900 in 2023). The Macintosh shipped for $ 2,495 (equivalent to $ 7,300 in 2023), a price panned by critics due to its slow performance. In early 1985, this sales slump triggered
9440-457: The folders with pages similar to the home screen layout, allowing for a significant expansion of folder functionality. Each page of a folder can contain up to nine apps, and there can be 15 pages in total, allowing for a total of 135 apps in a single folder. In iOS 9, Apple updated folder sizes for iPad hardware, allowing for 16 apps per page, still at 15 pages maximum, increasing the total to 240 apps. Before iOS 5, notifications were delivered in
9558-529: The full selling price but in total earned $ 1,300 (equivalent to $ 7,000 in 2023). Wozniak debuted the first prototype Apple I at the Homebrew Computer Club in July 1976. The Apple I was sold as a motherboard with CPU , RAM , and basic textual-video chips—a base kit concept which was not yet marketed as a complete personal computer. It was priced soon after debut for $ 666.66 (equivalent to $ 3,600 in 2023). Wozniak later said he
9676-420: The home screen. Along the top of the screen is a status bar, showing information about the device and its connectivity. The Control Center can be "pulled" down from the top right of the notch or Dynamic Island (on iPhones with Face ID ) or can be "pulled" up from the bottom to top of the screen (on iPhones with Touch ID ), giving access to various toggles to manage the device more quickly without having to open
9794-458: The iPad Mini and fourth-generation iPad (released November 3, 2012). Apple also released a third-generation 13-inch MacBook Pro with a Retina display and new iMac and Mac Mini computers. On August 20, 2012, Apple's rising stock price increased the company's market capitalization to a then-record $ 624 billion. This beat the non-inflation-adjusted record for market capitalization previously set by Microsoft in 1999. On August 24, 2012,
9912-439: The iPad, featuring a larger screen than the iPhone and iPod Touch, and designed for web browsing, media consumption, and reading, and offering multi-touch interaction with multimedia formats including newspapers, e-books, photos, videos, music, word processing documents, video games, and most existing iPhone apps using a 9.7-inch (25 cm) screen. It also includes a mobile version of Safari for web browsing, as well as access to
10030-550: The iPhone, and giving tutorials and guidelines for third-party developers to incorporate proper accessibility functions into their apps. In 2012, Liat Kornowski from The Atlantic wrote that "the iPhone has turned out to be one of the most revolutionary developments since the invention of Braille ", and in 2016, Steven Aquino of TechCrunch described Apple as "leading the way in assistive technology", with Sarah Herrlinger, Senior Manager for Global Accessibility Policy and Initiatives at Apple, stating that "We see accessibility as
10148-518: The iPhone, iPad, Apple Watch , Mac , and Apple TV ; operating systems such as iOS , iPadOS , and macOS ; and various software and services including Apple Pay , iCloud , and multimedia streaming services like Apple Music and Apple TV+ . Apple is one of the Big Five American information technology companies; for the most part since 2011, Apple has been the world's largest company by market capitalization , and, as of 2023 ,
10266-465: The iTunes Store was the world's largest music retailer. In 2002, Apple purchased Nothing Real for its advanced digital compositing application Shake , and Emagic for the music productivity application Logic . The purchase of Emagic made Apple the first computer manufacturer to own a music software company. The acquisition was followed by the development of Apple's consumer-level GarageBand application. The release of iPhoto that year completed
10384-506: The iTunes Store, effective in May 2007. Other record labels eventually followed suit and Apple published a press release in January 2009 to announce that all songs on the iTunes Store are available without their FairPlay DRM. In July 2008, Apple launched the App Store to sell third-party applications for the iPhone and iPod Touch . Within a month, the store sold 60 million applications and registered an average daily revenue of $ 1 million, with Jobs speculating in August 2008 that
10502-432: The incorporation of Apple. During the first five years of operations, revenues grew exponentially, doubling about every four months. Between September 1977 and September 1980, yearly sales grew from $ 775,000 to US$ 118 million, an average annual growth rate of 533%. The Apple II , also designed by Wozniak, was introduced on April 16, 1977, at the first West Coast Computer Faire . It differs from its major rivals,
10620-408: The industry". In an article posted on Apple's website on February 6, 2007, Jobs wrote that Apple would be willing to sell music on the iTunes Store without digital rights management , thereby allowing tracks to be played on third-party players if record labels would agree to drop the technology. On April 2, 2007, Apple and EMI jointly announced the removal of DRM technology from EMI's catalog in
10738-406: The latter. Multitasking for iOS was first released in June 2010 along with the release of iOS 4 . Only certain devices— iPhone 4 , iPhone 3GS , and iPod Touch 3rd generation—were able to multitask. The iPad did not get multitasking until iOS 4.2.1 in that November. The implementation of multitasking in iOS has been criticized for its approach, which limits the work that applications in
10856-505: The lower-priced Wintel duopoly of the Microsoft Windows operating system on Intel -powered PC clones . In 1997, Apple was weeks away from bankruptcy . To resolve its failed operating system strategy, it bought NeXT, effectively bringing Jobs back to the company, who guided Apple back to profitability over the next decade with the introductions of the iMac , iPod , iPhone , and iPad devices to critical acclaim as well as
10974-487: The market, the high-right policy was in full force by the mid-1980s, due to Jean-Louis Gassée's slogan of "fifty-five or die", referring to the 55% profit margins of the Macintosh II . This policy began to backfire late in the decade as desktop publishing programs appeared on IBM PC compatibles with some of the same functionality of the Macintosh at far lower price points. The company lost its dominant position in
11092-418: The most valuable consumer-facing brand in the world. In June 2011, Jobs surprisingly took the stage and unveiled iCloud , an online storage and syncing service for music, photos, files, and software which replaced MobileMe , Apple's previous attempt at content syncing. This would be the last product launch Jobs would attend before his death. On August 24, 2011, Jobs resigned his position as CEO of Apple. He
11210-433: The notification will be opened. Users can also choose to view notifications in modal alert windows by adjusting the application's notification settings. Introduced with iOS 8, widgets are now accessible through the Notification Center, defined by 3rd parties. When an app sends a notification while closed, a red badge appears on its icon. This badge tells the user, at a glance, how many notifications that app has sent. Opening
11328-529: The operating system through gestures. Any apps with default controls and developed with a UIKit framework gets VoiceOver functionality built in. One example includes holding up the iPhone to take a photo, with VoiceOver describing the photo scenery. As part of a "Made for iPhone" program, introduced with the release of iOS 7 in 2013, Apple has developed technology to use Bluetooth and a special technology protocol to let compatible third-party equipment connect with iPhones and iPads for streaming audio directly to
11446-505: The period between 1989 and 1991 as the "first golden age" of the Macintosh. The success of lower-cost consumer Macs, especially the LC, cannibalized higher-priced machines. To address this, management introduced several new brands, selling largely identical machines at different price points, for different markets: the high-end Quadra series, the mid-range Centris series, and the consumer-marketed Performa series. This led to significant consumer confusion between so many models. In 1993,
11564-462: The physical "Home" button while in an app, or swipes up from the bottom of the screen using the home bar. The screen has a status bar across the top to display data, such as time, battery level, and signal strength. The rest of the screen is devoted to the current application. When a passcode is set and a user switches on the device, the passcode must be entered at the Lock Screen before access to
11682-402: The present and the future rather than the past. He ended the Mac clone deals and in September 1997, purchased the largest clone maker, Power Computing . On November 10, 1997, the Apple Store website launched, which was tied to a new build-to-order manufacturing model similar to PC manufacturer Dell 's success. The moves paid off for Jobs; at the end of his first year as CEO, the company had
11800-420: The price of Apple's stock increased more than tenfold, from around $ 6 per share ( split-adjusted ) to over $ 80. When Apple surpassed Dell's market cap in January 2006, Jobs sent an email to Apple employees saying Dell's CEO Michael Dell should eat his words. Nine years prior, Dell had said that if he ran Apple he would "shut it down and give the money back to the shareholders". During his keynote speech at
11918-515: The same procedure. A title for the folder is automatically selected by the category of applications inside, but the name can also be edited by the user. When apps inside folders receive notification badges, the individual numbers of notifications are added up and the total number is displayed as a notification badge on the folder itself. Originally, folders on an iPhone could include up to 12 apps, while folders on iPad could include 20. With increasing display sizes on newer iPhone hardware, iOS 7 updated
12036-627: The search bar at the top of the App Library. Users can choose to hide specific app pages from the home screen, making it easier to focus on the apps they use most frequently. iOS enforces strict sandboxing to maintain security and privacy. Apps are generally limited to accessing their own containers and specific system-provided directories, such as the Photos library. To access files outside of their sandbox, iOS uses mechanisms like document pickers, file providers, and app extensions. iOS 8 introduced
12154-404: The success of the iPhone as a platform for third-party developers: using a well-known desktop operating system as its basis allowed the many third-party Mac developers to write software for the iPhone with minimal retraining. Forstall was also responsible for creating a software development kit for programmers to build iPhone apps, as well as an App Store within iTunes . The operating system
12272-558: The volume-up and power buttons instead. The camera application used a skeuomorphic closing camera shutter animation prior to iOS 7. Since then, it uses a simple short blackout effect. Notable additions over time include HDR photography and the option to save both normal and high dynamic range photographs simultaneously where the former prevents ghosting effects from moving objects (since iPhone 5 on iOS 6 ), automatic HDR adjustment (since iOS 7.1 ), "live photo" with short video bundled to each photo if enabled ( iPhone 6s , iOS 9 ), and
12390-480: Was delivering a richly engineered but expensive experience. Apple relied on high profit margins and never developed a clear response; it sued Microsoft for making a GUI similar to the Lisa in Apple Computer, Inc. v. Microsoft Corp. The lawsuit dragged on for years and was finally dismissed. The major product flops and the rapid loss of market share to Windows sullied Apple's reputation, and in 1993 Sculley
12508-458: Was finalized on February 9, 1997, and the board brought Jobs back to Apple as an advisor. On July 9, 1997, Jobs staged a boardroom coup that resulted in Amelio's resignation after overseeing a three-year record-low stock price and crippling financial losses. The board named Jobs as interim CEO and he immediately reviewed the product lineup. Jobs canceled 70% of models, ending 3,000 jobs and paring to
12626-417: Was in iOS versions 3 through 6. This endows Spotlight with Siri suggestions, which include app suggestions, contact suggestions and news. In iOS 10, Spotlight is at the top of the now-dedicated "Today" panel. With the release of iPhone OS 3.2 , users gained the ability to set a wallpaper for the Home Screen. The feature was initially only available on the iPad (1st generation) until the release of iOS 4
12744-598: Was launched as Final Cut Pro in April 1999. Key Grip's development also led to Apple's release of the consumer video-editing product iMovie in October 1999. Apple acquired the German company Astarte in April 2000, which had developed the DVD authoring software DVDirector, which Apple repackaged as the professional-oriented DVD Studio Pro , and reused its technology to create iDVD for the consumer market. In 2000, Apple purchased
12862-582: Was more capital than any IPO since Ford Motor Company in 1956. By the end of the day, around 300 millionaires were created, including Jobs and Wozniak, from a stock price of $ 29 per share and a market cap of $ 1.778 billion. In December 1979, Steve Jobs and Apple employees, including Jef Raskin , visited Xerox PARC , where they observed the Xerox Alto , featuring a graphical user interface (GUI). Apple subsequently negotiated access to PARC's technology, leading to Apple's option to buy shares at
12980-500: Was on January 19, 2012, when Apple's Phil Schiller introduced iBooks Textbooks for iOS and iBook Author for Mac OS X in New York City. Jobs stated in the biography Steve Jobs that he wanted to reinvent the textbook industry and education. From 2011 to 2012, Apple released the iPhone 4s and iPhone 5 , which featured improved cameras, an intelligent software assistant named Siri , and cloud-synced data with iCloud;
13098-479: Was opened on July 10, 2008, with an initial 500 applications available. This quickly grew to 3,000 in September 2008, 15,000 in January 2009, 50,000 in June 2009, 100,000 in November 2009, 250,000 in August 2010, 650,000 in July 2012, 1 million in October 2013, 2 million in June 2016, and 2.2 million in January 2017. As of March 2016 , 1 million apps are natively compatible with
13216-417: Was renamed Apple Inc. in 2007 as the company had expanded its focus from computers to consumer electronics. Apple is the largest technology company by revenue , with US$ 391.04 billion in 2024. The company was founded to produce and market Wozniak's Apple I personal computer. Its second computer, the Apple II , became a best seller as one of the first mass-produced microcomputers . Apple introduced
13334-581: Was replaced as CEO by Gil Amelio , who was hired for his reputation as a corporate rehabilitator. Amelio made deep changes, including extensive layoffs and cost-cutting. This period was also marked by numerous failed attempts to modernize the Macintosh operating system (MacOS). The original Macintosh operating system ( System 1 ) was not built for multitasking (running several applications at once). The company attempted to correct this by introducing cooperative multitasking in System 5, but still decided it needed
13452-607: Was replaced as CEO by Michael Spindler . Under Spindler, Apple, IBM , and Motorola formed the AIM alliance in 1994 to create a new computing platform (the PowerPC Reference Platform or PReP), with IBM and Motorola hardware coupled with Apple software. The AIM alliance hoped that PReP's performance and Apple's software would leave the PC far behind and thus counter the dominance of Windows. That year, Apple introduced
13570-416: Was replaced by Cook and Jobs became Apple's chairman. Apple did not have a chairman at the time and instead had two co-lead directors— Andrea Jung and Arthur D. Levinson —who continued with those titles until Levinson replaced Jobs as chairman of the board in November after Jobs's death. On October 5, 2011, Steve Jobs died, marking the end of an era for Apple. The next major product announcement by Apple
13688-512: Was that developers could build web applications through the Safari web browser that "would behave like native apps on the iPhone". In October 2007, Apple announced that a native software development kit (SDK) was under development and that they planned to put it "in developers' hands in February". On March 6, 2008, Apple held a press event, announcing the iPhone SDK. The iOS App Store
13806-541: Was unaware of the coincidental mark of the beast in the number 666, and that he came up with the price because he liked "repeating digits". Apple Computer, Inc. was incorporated in Cupertino, California , on January 3, 1977, without Wayne, who had left and sold his share of the company back to Jobs and Wozniak for $ 800 only twelve days after having co-founded it. Multimillionaire Mike Markkula provided essential business expertise and funding of $ 250,000 (equivalent to $ 1,257,000 in 2023) to Jobs and Wozniak during
13924-484: Was unveiled with the iPhone at the Macworld Conference & Expo on January 9, 2007, and released in June of that year. At the time of its unveiling in January, Steve Jobs claimed: "iPhone runs OS X" and runs "desktop class applications", but at the time of the iPhone's release, the operating system was renamed "iPhone OS". Initially, third-party native applications were not supported. Jobs' reasoning
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