114-684: The Burger Brewing Company was an American brewery based in Cincinnati , Ohio, and one of the staple breweries of the region through the 1960s. At the company's peak, it was deeply associated with the Cincinnati Reds and then broadcaster Waite Hoyt through marketing campaigns. Bürger Classic and Bürger Light were brought back to local ownership in 2009 and are now owned by the Christian Moerlein Brewing Company . Brothers Charles and Louis Burger had been in
228-616: A cult following due to its over the top and nonsensical premise. Pepsi has official sponsorship deals with the National Football League , National Hockey League , and National Basketball Association . In 2007, and from 2013 to 2022, Pepsi sponsored the NFL 's Super Bowl halftime shows . It was the sponsor of Major League Soccer until December 2015 and Major League Baseball until April 2017, both leagues signing deals with Coca-Cola. From 1999 to 2020, Pepsi also had
342-466: A video game for the PlayStation entitled Pepsiman . As the titular character, the player runs "on rails" (forced motion on a scrolling linear path), skateboards, rolls, and stumbles through various areas, avoiding dangers and collecting cans of Pepsi, all while trying to reach a thirsty person as in the commercials. Despite largely being considered a financial failure, Pepsiman has developed
456-569: A $ 5 million marketing campaign to coincide with the release of Madonna 's song " Like a Prayer ", but was cancelled following strong backlash regarding the religious themes in the song's music video. In 1992, the Pepsi Number Fever marketing campaign in the Philippines accidentally distributed 800,000 winning bottle caps for a 1 million peso grand prize, leading to riots and the deaths of five people. In 1996, PepsiCo launched
570-571: A Pepsi. Another more minor mascot, Pepsiwoman, also featured in a few of her own commercials for Pepsi Twist ; her appearance is basically a female Pepsiman wearing a lemon-shaped balaclava . In 1994, Sega-AM2 released the Sega Saturn version of its arcade fighting game Fighting Vipers . In this game, Pepsiman was included as a special character, with his specialty listed as being the ability to "quench one's thirst." He does not appear in any other version or sequel. In 1999, KID developed
684-474: A century and a half, Cincinnati went unchallenged as the most prominent of Ohio's cities, a role that earned it the nickname of "chief city of Ohio" in the 1879 New American Cyclopædia . In addition to this book, countless other books have documented the social history of both the city and its frontier people. The city fathers, of Anglo-American families of prominence, were Episcopalian . Inspired by its earlier horseback circuit preachers , early Methodism
798-424: A crescent around the city: Mount Adams , Walnut Hills , Mount Auburn , Vine Street Hill , College Hill , Fairmont (now rendered Fairmount ), and Mount Harrison (now known as Price Hill ). The name refers to ancient Rome, reputed to be built on seven hills. "Queen City" is taken from an 1819 newspaper article and further immortalized by the 1854 poem "Catawba Wine". In it, Henry Wadsworth Longfellow wrote of
912-638: A darker paint scheme during nighttime races. Pepsi has remained as one of his sponsors ever since. Pepsi has also sponsored the NFL Rookie of the Year award since 2002. Pepsi has the first global sponsorship deals with the UEFA Champions League and the UEFA Women's Champions League starting in the 2015–16 season along with the sister brand, Pepsi Max and became the global sponsor of
1026-553: A fine bracer before a race." The advertising theme "Delicious and Healthful" was then used over the next two decades. In 1923, the Pepsi-Cola Company entered bankruptcy—in large part due to financial losses incurred by speculating on the wildly fluctuating sugar prices as a result of World War I . Assets were sold and Roy C. Megargel bought the Pepsi trademark. Megargel was unsuccessful in efforts to find funding to revive
1140-462: A fountain drink that was appealing and would aid in digestion and boost energy. In 1903, Bradham moved the bottling of Pepsi from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1909, automobile race pioneer Barney Oldfield was the first celebrity to endorse Pepsi, describing it as "A bully drink...refreshing, invigorating,
1254-591: A keystone of civic history; and among Methodist institutions were The Christ Hospital as well as projects of the German Methodist Church . One of Cincinnati's biggest proponents of Methodism was the Irish immigrant James Gamble , who together with William Procter founded Procter & Gamble ; in addition to being a devout Methodist, Gamble and his estate donated money to construct Methodist churches throughout Greater Cincinnati. Cincinnati, being
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#17327977569631368-470: A large and lucrative business in the Arab world, denied that, saying that economic, rather than political, reasons kept it out of Israel. Pepsiman is an official Pepsi mascot from Pepsi's Japanese corporate branch, created sometime around the mid-1990s. Pepsiman took on three different outfits, each one representing the current style of the Pepsi can in distribution. Twelve commercials were created featuring
1482-510: A male householder with no wife present, and 53.3% were non-families. 43.4% of all households were made up of individuals, and 9.9% had someone living alone who was 65 years of age or older. The average household size was 2.09 and the average family size was 3.00. The median age in the city was 32.5 years. 21.6% of residents were under the age of 18; 14.6% were between the ages of 18 and 24; 28.4% were from 25 to 44; 24.1% were from 45 to 64; and 10.8% were 65 years of age or older. The gender makeup of
1596-456: A new 300,000 squarest bottling and shipping building nearby. This expansion was met with success as output by 1951 was 710,000 barrels sold, good enough for second largest in Cincinnati . Burger also was unique, in that the company brewed Munich 's own Löwenbräu under contract after WWII. It was also during this time, that Burger became the sponsor of the Cincinnati Reds radio broadcasts. This would last from 1942, when broadcaster Waite Hoyt
1710-704: A number of hills, bluffs, and low ridges overlooking the Ohio in the Bluegrass region of the country. The tristate is geographically located within the Midwest at the far northern extremity of the Upland South . Three municipalities are enveloped by the city: Norwood , Elmwood Place , and Saint Bernard . Norwood is a business and industrial city, while Elmwood Place and Saint Bernard are small, primarily residential, villages. Cincinnati does not have an exclave, but
1824-458: A population growth, marking the first such increase since the 1950 census. On January 4, 2022, Aftab Pureval assumed office as the 70th mayor of Cincinnati. Cincinnati has many nicknames , including Cincy, The Queen City, The Queen of the West, The Blue Chip City, and The City of Seven Hills. These are more typically associated with professional, academic, and public relations references to
1938-933: A rivertown crossroads, depended on trade with the slave states south of the Ohio River at a time when thousands of black people were settling in the free state of Ohio. Most of them came after the American Civil War and were from Kentucky and Virginia with many of them fugitives who had sought freedom and work in the North. In the antebellum years, the majority of native-born whites in the city came from northern states, primarily Pennsylvania . Though 57 percent of whites migrated from free states, 26 percent were from southern states and they retained their cultural support for slavery. This quickly led to tensions between pro-slavery residents and abolitionists who sought lifting restrictions on free black people, as codified in
2052-497: A sales team composed entirely of blacks around the country to promote Pepsi. Racial segregation and Jim Crow laws were still in place throughout much of the U.S.; Boyd's team faced a great deal of discrimination as a result, from insults by Pepsi co-workers to threats by the Ku Klux Klan . On the other hand, it was able to use its anti-racism stance as a selling point, attacking Coke's reluctance to hire blacks and support by
2166-462: A series of "smiles," with the central white band initially arcing at different angles depending on the product. In March 2023, Pepsi unveiled a new logo expected to launch in North America in late-2023, and internationally in 2024. The logo is a modernization of the "vintage" Pepsi logo; accompanying branding elements will also shift from blue to black as their primary color. Walter Mack
2280-632: A spot at the northern bank of the Ohio opposite the mouth of the Licking and decided to settle there. The original surveyor, John Filson , named it "Losantiville", a combination of syllables drawn from French and Latin words, intended to mean "town opposite the mouth of the Licking". On January 4, 1790, St. Clair changed the name of the settlement to honor the Society of the Cincinnati. In 1811,
2394-567: A time of economic crisis, the campaign succeeded in boosting Pepsi's status. From 1936 to 1938, Pepsi-Cola's profits doubled. Pepsi's success under Charles Guth came while the Loft Candy business was faltering. Since he had initially used Loft's finances and facilities to establish the new Pepsi success, the near-bankrupt Loft Company sued Guth for possession of the Pepsi-Cola company. A long legal battle, Guth v. Loft , then ensued, with
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#17327977569632508-517: A twelve-man team. They came up with advertising portraying black Americans in a positive light, such as one with a smiling mother holding a six pack of Pepsi while her son (a young Ron Brown , who grew up to be Secretary of Commerce ) reaches up for one. Another ad campaign, titled "Leaders in Their Fields", profiled twenty prominent African Americans such as Nobel Peace Prize winner Ralph Bunche and photographer Gordon Parks . Boyd also led
2622-578: Is 79 feet 11 + 7 ⁄ 8 inches (24.381 m), having crested January 26, 1937. Various parts of Cincinnati flood at different points: Riverbend Music Center in the California neighborhood floods at 42 feet (13 m), while Sayler Park floods at 71 feet (22 m) and the Freeman Avenue flood gate closes at 75 feet (23 m). Frequent flooding has hampered the growth of Cincinnati's municipal airport at Lunken Field and
2736-476: Is $ 158,200, and the cost of living in Cincinnati is 8% below the national average. As of September 2022, the unemployment rate is 3.3%, below the national average. Several Fortune 500 companies are headquartered in Cincinnati, such as Kroger , Procter & Gamble , Western & Southern Financial Group , Fifth Third Bank , American Financial Group , and Cintas . General Electric has headquartered their Global Operations Center in Cincinnati; GE Aerospace
2850-507: Is 30.8 percent, while The Coca-Cola Company's is 42.7 percent. Coca-Cola outsells Pepsi in most parts of the U.S., notable exceptions being central Appalachia , Montana , North Dakota , and Utah . In the city of Buffalo, New York , Pepsi outsells Coca-Cola by a two-to-one margin. As of 2024, Pepsi had fallen behind Coca-Cola and Dr. Pepper as the third most popular soft drink in the United States, losing its second place spot to
2964-524: Is a carbonated soft drink with a cola flavor, manufactured by PepsiCo . As of 2023, Pepsi is the second most valuable soft drink brand worldwide behind Coca-Cola ; the two share a long-standing rivalry in what has been called the " cola wars ". Pepsi, originally created in 1893 by Caleb Bradham and named "Brad's Drink," was first sold in his drugstore in New Bern, North Carolina . Renamed Pepsi-Cola in 1898 due to its supposed digestive benefits, it
3078-458: Is a city in and the county seat of Hamilton County, Ohio , United States. Settled by Europeans in 1788, the city is located on the northern side of the confluence of the Licking and Ohio rivers, the latter of which marks the state line with Kentucky . The population of Cincinnati was 309,317 in 2020, making it the third-most populous city in Ohio after Columbus and Cleveland and 64th in
3192-477: Is already complete and 100 percent occupied as of early 2013. Smale Riverfront Park is being developed along with The Banks, and is Cincinnati's newest park. Nearly $ 3.5 billion have been invested in the urban core of Cincinnati (including Northern Kentucky). Much of this development has been undertaken by 3CDC . The Cincinnati Bell Connector began in September 2016. Cincinnati is midway by river between
3306-462: Is among the largest, most intact urban historic districts in the United States. Most of Over-the-Rhine's ornate brick buildings were built by German immigrants from 1865 to the 1880s. The neighborhood has been intensely redeveloped in the 21st century, with a focus on fostering small businesses. Cincinnati is at the southern limit (considering the 0 °C or 32 °F isotherm ) of the humid continental climate zone ( Köppen : Dfa ), bordering
3420-677: Is based in Evendale . The Kroger Company employs over 20,000 people locally, making it the largest employer in the city; the other four largest employers are Cincinnati Children's Hospital , TriHealth , the University of Cincinnati , and St. Elizabeth Healthcare . Cincinnati is home to a branch office of the Federal Reserve Bank of Cleveland . Cincinnati was platted and proliferated by American settlers , including Scotch Irish , frontiersmen , and keelboaters . For over
3534-690: Is home to numerous structures that are noteworthy due to their architectural characteristics or historic associations, including the aforementioned Carew Tower , the Scripps Center, the Ingalls Building , Cincinnati Union Terminal , and the Isaac M. Wise Temple . Queen City Square opened in January 2011. The building is the tallest in Cincinnati and the third tallest in Ohio, reaching a height of 665 feet (203 m). Since April 1, 1922,
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3648-546: Is home to three professional sports teams: the Cincinnati Reds of Major League Baseball ; the Cincinnati Bengals of the National Football League ; and FC Cincinnati of Major League Soccer ; it is also home to the Cincinnati Cyclones , a minor league ice hockey team. The city's largest institution of higher education, the University of Cincinnati , was founded in 1819 as a municipal college and
3762-537: Is now ranked as one of the 50 largest in the United States. The Sixth Circuit Court of Appeals is based in the city. Two years after the founding of the settlement then known as "Losantiville", Arthur St. Clair , the governor of the Northwest Territory , changed its name to "Cincinnati", possibly at the suggestion of the surveyor Israel Ludlow , in honor of the Society of the Cincinnati . St. Clair
3876-573: Is the third most popular carbonated drink in India, with a 15% market share, behind Sprite and Thums Up . In comparison, Coca-Cola is the fourth most popular carbonated drink, occupying a mere 8.8% of the Indian market share. By most accounts, Coca-Cola was India's leading soft drink until 1977, when it left India because of the new foreign exchange laws which mandated majority shareholding in companies to be held by Indian shareholders. The Coca-Cola Company
3990-614: The Cleveland and Detroit markets. It also distinguished Burger as the only Cincinnati brewery to expand outside of the region. However, by 1964 it was no longer financially effective to maintain this additional brewery, and Burger closed the facility. By the mid-1960s competition from national rivals began to catch up to Burger. Increased marketing and distribution from other breweries forced Burger to spend more and more on marketing to stay relevant. Additionally, costly upgrades to equipment and facilities were necessary, which further harmed
4104-592: The Coney Island amusement park. Downtown Cincinnati is protected from flooding by the Serpentine Wall at Yeatman's Cove and another flood wall built into Fort Washington Way . Parts of Cincinnati also experience flooding from the Little Miami River and Mill Creek . Cincinnati consists of fifty-two neighborhoods. Many of these neighborhoods were once villages that have been annexed by
4218-647: The Dissolution of the Soviet Union , Coca-Cola was introduced to the Russian market . As it came to be associated with the new system and Pepsi with the old, Coca-Cola rapidly captured a significant market share that might otherwise have required years to achieve. By July 2005, Coca-Cola enjoyed a market share of 19.4 percent, followed by Pepsi with 13 percent. Pepsi was introduced in Romania in 1966, during
4332-540: The Great Depression and clever marketing strategies like the " Nickel, Nickel " jingle, doubling sales by emphasizing its value. The mid-20th century saw Pepsi targeting the African American market, a then-untapped demographic, with positive portrayals and endorsements from prominent figures, boosting its market share. Despite occasional controversies, such as an aborted Madonna advertisement and
4446-561: The Indiana counties of Dearborn , Franklin , Union , and Ohio . Metropolitan Cincinnati has the twenty-eighth largest economy in the United States and the fifth largest in the Midwest , after Chicago , Minneapolis–St. Paul , Detroit , and St. Louis . In 2016, it had the fastest-growing Midwestern economic capital. The gross domestic product for the region was $ 127 billion (~$ 160 billion in 2023) in 2015. The median home price
4560-675: The Miami and Erie Canal began on July 21, 1825, when it was called the Miami Canal, related to its origin at the Great Miami River . The first section of the canal was opened for business in 1827. In 1827, the canal connected Cincinnati to nearby Middletown ; by 1840, it had reached Toledo . Railroads were the next major form of commercial transportation to come to Cincinnati. In 1836, the Little Miami Railroad
4674-464: The Northern and Southern United States, with fewer immigrants and less influence from Europe than East Coast cities in the same period. However, it received a significant number of German-speaking immigrants , who founded many of the city's cultural institutions. It later developed an industrialized economy in manufacturing. Many structures in the urban core have remained intact for 200 years; in
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4788-550: The Soviet Union via a landmark barter deal and enduring popularity in certain regions over Coca-Cola. As of the early 21st century, Pepsi continues to innovate, both in product variations and marketing strategies, while maintaining a significant presence in the global soft drink industry. Pepsi was first invented in 1893 as "Brad's Drink" by Caleb Bradham, who sold the drink at his drugstore in New Bern, North Carolina. It
4902-602: The humid subtropical climate zone ( Cfa ). Summers are hot and humid, with significant rainfall in each month and highs reaching 90 °F (32 °C) or above on 21 days per year, often with high dew points and humidity. July is the warmest month, with a daily average temperature of 75.9 °F (24.4 °C). Winters tend to be cold and moderately snowy, with January, the coldest month, averaging at 30.8 °F (−0.7 °C). Lows reach 0 °F (−18 °C) on an average 2.6 nights yearly. An average winter will see around 22.1 inches (56 cm) of snowfall, contributing to
5016-417: The malting business in Cincinnati after immigrating from Germany. Opening their company, Burger Brothers Malting Company in 1880, it was family run for decades. Once Prohibition ended the company, now led by president W.J. Huster, felt it was time to directly enter the brewing business. In 1934, Burger would begin to occupy the former Lion Brewery on Central Parkway, which was originally owned and operated by
5130-548: The naming rights to the Pepsi Center , an indoor sports and entertainment facility in Denver, Colorado , until the venue's new naming rights were announced on October 22, 2020. In 1997, after his sponsorship with Coca-Cola ended, retired NASCAR Cup Series driver Jeff Gordon signed a long-term contract with Pepsi, and he drove with the Pepsi logos on his car with various paint schemes for about 2 races each year, usually
5244-559: The " Pepsi Number Fever " fiasco in the Philippines, Pepsi has remained a prominent global brand, partly thanks to innovative marketing campaigns and sponsorships in sports and entertainment. Pepsi's rivalry with Coca-Cola, highlighted by the "cola wars", led to significant cultural and market competition, including the "Pepsi Challenge" taste tests and the introduction of New Coke in response. Pepsi's expansion into international markets has seen varied success, with notable ventures into
5358-419: The "Black Code" of 1804. In the pre-Civil War period, Cincinnati had been called "a Southern city on free soil". Volatile social conditions saw riots in 1829 , when many black people lost their homes and property. As the Irish entered the city in the late 1840s, they competed with black people at the lower levels of the economy. White-led riots against black people occurred in 1836 , when an abolitionist press
5472-415: The 49- story Carew Tower , which was the city's tallest building upon its completion. Cincinnati weathered the Great Depression better than most American cities of its size, largely due to a resurgence in river trade, which was less expensive than transporting goods by rail. The Ohio River flood of 1937 was one of the worst in the nation's history and destroyed many areas along the Ohio valley. Afterward
5586-516: The Beach" event, where New Orleans children could ride rides at an amusement park in exchange for Pepsi bottle caps. By the end of the event, 125,000 bottle caps been collected. According to The Pepsi Cola World , the New Orleans campaign was a success; once people's supply of bottle caps ran out, the only way they could get more was to buy more Pepsi. According to Consumer Reports, in the 1970s,
5700-470: The Coca-Cola Company was offered the opportunity to purchase the Pepsi-Cola Company, which it declined on each occasion. During the Great Depression , Pepsi gained popularity following the introduction in 1934 of a 12-ounce (355 mL) bottle. Prior to that, Pepsi and Coca-Cola sold their drinks in 6.5-ounce (192 mL) servings for about $ 0.05 a bottle. With a radio advertising campaign featuring
5814-729: The Hudepohl-Schoenling brands were purchased by Christian Moerlein Brewing Co. and on May 29, 2009 Bürger Classic and Bürger Light were officially relaunched at an event hosted at the Cincinnati Reds Hall of Fame and Museum . As of 2020, the beer is brewed under contract by the Latrobe Brewing Company . Cincinnati Cincinnati ( / ˌ s ɪ n s ɪ ˈ n æ t i / SIN -si- NAT -ee ; nicknamed Cincy )
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#17327977569635928-509: The Ohio flood stage at Cincinnati has officially been set at 52 feet (16 m), as measured from the John A. Roebling Suspension Bridge . At this depth, the pumping station at the mouth of Mill Creek is activated. From 1873 to 1898, the flood stage was 45 feet (14 m). From 1899 to March 31, 1922, it was 50 feet (15 m). The Ohio reached its lowest level, less than 2 feet (0.61 m), in 1881; conversely, its all-time high water mark
6042-482: The U.S. Mack realized that Black people were an untapped niche market and that Pepsi stood to gain market share by targeting its advertising directly towards them. To this end, he hired Hennan Smith, an advertising executive "from the Negro newspaper field" to lead an all-black sales team, which had to be cut due to the onset of World War II. In 1947, Walter Mack resumed his efforts, hiring Edward F. Boyd to lead
6156-409: The United States . The city is the economic and cultural hub of the Cincinnati metropolitan area , Ohio's most populous metro area, and the nation's 30th-largest , with over 2.265 million residents. Throughout much of the 19th century, Cincinnati was among the top 10 U.S. cities by population . The city developed as a river town for cargo shipping by steamboats , located at the crossroads of
6270-585: The United States until its sale to Norfolk Southern in March 2024. In 1884, outrage over a manslaughter verdict in what many observers thought was a clear case of murder triggered the Courthouse riots , one of the most destructive riots in American history. Over the course of three days, 56 people were killed and over 300 were injured. The riots ended the regime of Republican boss Thomas C. Campbell . At
6384-590: The Windisch-Muhlhauser Brewery. The first beers the company would produce would be under the Burger and Buckeye brand names as well as a Red Lion Ale as a nod to its brewery's predecessor. After a legal battle with the Buckeye brand name, it was dropped as was Red Lion in favor of Burger's own ale. By 1942, fewer than ten years after the founding of the brewery, Burger produced 460,000 barrels and
6498-400: The advent of television along with the use of radio in marketing presented challenges for Burger. The company now faced competition outside of the Cincinnati region from brands such as Schlitz , Pabst , and Anheuser-Busch . The brewery undertook a number of upgrades and expansions upon the facility to keep pace with others, doubling its capacity to one million barrels. The company also added
6612-533: The aforementioned Dr. Pepper, a position it had held since 1985. Overall, Coca-Cola continues to outsell Pepsi in almost all areas of the world. However, exceptions include: Oman , India , Saudi Arabia , Pakistan , the Dominican Republic , Guatemala , the Canadian provinces of Quebec , Newfoundland and Labrador , Prince Edward Island , Nova Scotia and New Brunswick . Pepsi had long been
6726-567: The beginning of the 20th century, Cincinnati had a population of 325,902. The city completed many ambitious projects in the 20th century starting with the Ingalls Building which was completed in 1903. An early rejuvenation of downtown began into the 1920s and continued into the next decade with the construction of Cincinnati Union Terminal , the United States Courthouse and Post Office , the Cincinnati Subway , and
6840-436: The brand and soon Pepsi-Cola's assets were purchased by Charles Guth , the president of Loft, Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores' fountains after The Coca-Cola Company refused to give him additional discounts on syrup. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula. On three occasions between 1922 and 1933,
6954-486: The case reaching the Delaware Supreme Court and ultimately ending in a loss for Guth. From the 1930s through the late 1950s, " Pepsi-Cola Hits The Spot " was the most commonly used slogan in the days of old-time radio , classic motion pictures and early days of television . Its jingle (conceived in the days when Pepsi cost only five cents) was used in many different forms with different lyrics. With
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#17327977569637068-464: The chairman of The Coca-Cola Company for segregationist governor of Georgia Herman Talmadge . As a result, Pepsi's market share as compared to Coca-Cola's shot up dramatically in the 1950s with African American soft-drink consumers three times more likely to purchase Pepsi over Coke. After the sales team visited Chicago , Pepsi's share in the city overtook that of Coke for the first time. Journalist Stephanie Capparell interviewed six men who were on
7182-420: The character. His role in the advertisements is to appear with Pepsi to thirsty people or people craving soda. Pepsiman happens to appear at just the right time with the product. After delivering the beverage, sometimes Pepsiman would encounter a difficult and action-oriented situation which would result in injury. Pepsiman is mostly silent, and he has no face except for a hole that opens up whenever he delivers
7296-468: The cities of Pittsburgh, Pennsylvania , and Cairo, Illinois . The downtown lies near the mouth of the Licking , a confluence where the first settlement occurred. Metro Cincinnati spans southern Ohio, southeastern Indiana, and northern Kentucky; the census bureau has measured the city proper at 79.54 square miles (206.01 km ), of which 77.94 square miles (201.86 km ) are land and 1.60 square miles (4.14 km ) are water. The city spreads over
7410-643: The city as the Queen City. Cincinnati's location, on the border between the free state of Ohio and the slave state of Kentucky , made it a prominent location for slaves to escape the slave-owning south. Many prominent abolitionists also called Cincinnati their home during this period, and made it a popular stop on the Underground Railroad . In 2004, the National Underground Railroad Freedom Center
7524-415: The city built protective flood walls . After World War II , Cincinnati unveiled a master plan for urban renewal that resulted in modernization of the inner city. During the 1950s, Cincinnati's population peaked at 509,998. Since the 1950s, $ 250 million has been spent on improving neighborhoods, building clean and safe low- and moderate-income housing, providing jobs and stimulating economic growth. At
7638-667: The city government does own several properties outside the corporation limits: French Park in Amberley Village and the disused runway at the former Blue Ash Airport in Blue Ash . Cincinnati has many landmarks across its area. Some of these landmarks are recognized nationwide, others are more recognized among locals. These landmarks include: Union Terminal , Carew Tower , Great American Tower , Fountain Square , Washington Park , and Great American Ballpark . Cincinnati
7752-441: The city itself. Subsequently, substantial transformations unfolded, particularly in the process of gentrification within the Over-the-Rhine neighborhood. In 2018, MLS announced the inclusion of FC Cincinnati , becoming the city's third professional sports team. TQL Stadium , located on Cincinnati's west end, was subsequently constructed and opened its doors in 2021. Notably, the 2020 census revealed that Cincinnati had witnessed
7866-445: The city was 48.4% male and 51.6% female. As of the 2022 census estimates , the Cincinnati metropolitan area had a population of 2,265,051, making it the 30th-largest metropolitan statistical area in the country. It includes the Ohio counties of Hamilton , Butler , Warren , Clermont , Clinton , and Brown , as well as the Kentucky counties of Boone , Bracken , Campbell , Gallatin , Grant , Kenton , and Pendleton , and
7980-446: The city was 50.3% White , 41.4% African American , 0.1% Native American , 2.2% Asian , 0.1% Pacific Islander , 1.2% from other races , and 4.6% from two or more races. Hispanic or Latino of any race were 4.2% of the population. There were 138,696 households, of which 25.4% had children under the age of 18 living with them, 23.2% were married couples living together, 19.1% had a female householder with no husband present, 4.4% had
8094-427: The city, including restaurant names such as Blue Chip Cookies , and are not commonly used by locals in casual conversation, with the exception of Cincy, which is often used to refer to the city in absentia. "The City of Seven Hills" stems from the June 1853 edition of the West American Review , "Article III—Cincinnati: Its Relations to the West and South", which described and named seven specific hills. The hills form
8208-580: The city, with many retaining their former names, such as Walnut Hills and Mount Auburn . Westwood is the city's most populous neighborhood, with other significant neighborhoods including CUF (home to the University of Cincinnati ) and Price Hill . Downtown Cincinnati is the city's central business district and contains a number of neighborhoods in the flat land between the Ohio River and uptown. These neighborhoods include Over-the-Rhine , Pendleton , Queensgate , and West End . Over-the-Rhine
8322-611: The city: And this Song of the Vine, This greeting of mine, The winds and the birds shall deliver, To the Queen of the West, In her garlands dressed, On the banks of the Beautiful River. For many years, Cincinnati was also known as "Porkopolis"; this nickname came from the city's large pork interests. Newer nicknames such as "The 'Nati" are emerging and are attempted to be used in different cultural contexts. For example,
8436-721: The company began to return aspects of its German past to its products. The slogan, "Vas you ever in Zinzinnnati?" returned in the 1950s as the company began to stress Cincinnati's brewing heritage compared to Milwaukee and St. Louis . The old style bavarian character also returned to the Burger Brau brand. In 1956, Burger purchased the Burkhart Brewing Company in Akron for $ 2 million. This expansion allowed Burger to grow its capacity and compete better in
8550-483: The company in 1950, support for the black sales team faded and it was cut. Boyd was replaced in 1952 by Harvey C. Russell Jr. , who was notable for his marketing campaigns towards black youth in New Orleans . These campaigns, held at locales attended largely by black children, would encourage children to collect Pepsi bottle caps, which they could then exchange for rewards. One example is Pepsi's 1954 "Pepsi Day at
8664-732: The company. Crawford also had images of the soft drink placed prominently in several of her later films. When Steele died in 1959, Crawford was appointed to the Board of Directors of Pepsi-Cola, a position she held until 1973, although she was not a board member of the larger PepsiCo, created in 1965. Pepsi has been featured in several films, including Back to the Future Part II (1989), Home Alone (1990), Wayne's World (1992), Fight Club (1999), World War Z (2013), and in films directed by Spike Lee . Pepsi marketing has also been marred in controversy. In 1989, Pepsi commissioned
8778-440: The competition. Pepsi also has sponsorship deals in international cricket teams. The Pakistani national cricket team is one of the teams that the brand sponsors. The team wears the Pepsi logo on the front of their test and ODI test match clothing. The Buffalo Bisons , an American Hockey League team, was sponsored by Pepsi-Cola in its later years; the team adopted the beverage's red, white, and blue color scheme along with
8892-541: The dawn of the 2000s, Cincinnati's population stood at 331,285. The construction of Paul Brown Stadium (currently known as Paycor Stadium) in the year 2000 resulted from a sales tax increase in Hamilton County , as did the commencement of construction for Great American Ball Park , which later opened its doors in 2003. The city experienced the 2001 Cincinnati riots , causing an estimated $ 3.6 million in damage to businesses and $ 1.5–2 million in damage to
9006-460: The drink of French-Canadians , and it continues to hold its dominance by relying on local Québécois celebrities (especially Claude Meunier , of La Petite Vie fame) to sell its product. PepsiCo introduced the Quebec slogan "here, it's Pepsi" ( Ici, c'est Pepsi ) in response to Coca-Cola ads proclaiming "Around the world, it's Coke" ( Partout dans le monde, c'est Coke ). As of 2012, Pepsi
9120-646: The early 1990s, the term "Pepsi-stroika" began appearing as a pun on " perestroika ", the reform policy of the Soviet Union under Mikhail Gorbachev . Critics viewed the policy as an attempt to usher in Western products in deals there with the old elites. Pepsi, as one of the first American products in the Soviet Union, became a symbol of that relationship and the Soviet policy. This was reflected in Russian author Victor Pelevin 's book Generation P . In 1992, following
9234-493: The early liberalization policies of Nicolae Ceaușescu , opening up a factory at Constanța in 1967. This was done as a barter agreement similar to the one in the USSR, however, Romanian wine would be sold in the United States instead. The product quickly became popular, especially among young people, but due to the austerity measures imposed in the 1980s, the product became scarce and rare to find. Starting from 1991, PepsiCo entered
9348-561: The highly successful Pepsi Stuff marketing strategy. "Project Blue" was launched in several international markets outside the United States in April. The launch included extravagant publicity stunts, such as a Concorde airplane painted in blue colors (which was owned by Air France ) and a banner on the Mir space station . The Project Blue design was first tested in the United States in June 1997, and
9462-438: The introduction of steamboats on the Ohio River opened up the city's trade to more rapid shipping, and the city established commercial ties with St. Louis, Missouri , and New Orleans downriver. Cincinnati was incorporated as a city on March 1, 1819. Exporting pork products and hay, it became a center of pork processing in the region. From 1810 to 1830, the city's population nearly tripled, from 9,642 to 24,831. Construction on
9576-613: The landscape of brewing had changed in Cincinnati and across the US. After Hudepohl-Schoenling sold its brewery to the Boston Beer Company in 1997, Burger continued to be brewed at the facility until 2001. From 2001 to 2004 Burger was brewed under contract in LaCrosse, Wisconsin by City Brewing Company . During this time, Burger was reformulated and renamed as Bürger Classic, returning the long since absent umlaut . Eventually
9690-482: The late 1800s, Cincinnati was commonly referred to as the " Paris of America" due mainly to ambitious architectural projects such as the Music Hall , Cincinnatian Hotel , and Roebling Bridge . Cincinnati has the twenty-eighth largest economy in the United States and the fifth largest in the Midwest , home to several Fortune 500 companies including Kroger , Procter & Gamble , and Fifth Third Bank . It
9804-474: The local Keep America Beautiful affiliate, Keep Cincinnati Beautiful, introduced the catchphrase "Don't Trash the 'Nati" in 1998 as part of a litter -prevention campaign. The city is undergoing significant changes due to new development and private investment. This includes buildings of the long-stalled Banks project that includes apartments, retail, restaurants, and offices, which will stretch from Great American Ball Park to Paycor Stadium . Phase 1A
9918-646: The new Romanian market economy, and still maintains a bigger popularity than its competitor, Coca-Cola, introduced in Romania in 1992, despite heavy competition during the 1990s (sometime between 2000 and 2005, Pepsi overtook Coca-Cola in sales in Romania). Pepsi did not sell soft drinks in Israel until 1991. Many Israelis and some American Jewish organizations attributed Pepsi's previous reluctance to expand operations in Israel to fears of an Arab boycott. Pepsi, which has
10032-461: The popular jingle "Nickel, Nickel" – first recorded by the Tune Twisters in 1940 – Pepsi encouraged price-conscious consumers to double the volume their nickels could purchase. The jingle is arranged in a way that loops, creating a never-ending tune: "Pepsi-Cola hits the spot / Twelve full ounces, that's a lot / Twice as much for a nickel, too / Pepsi-Cola is the drink for you." Coming at
10146-569: The population has begun recovering: the 2020 census reports a population of 309,317, representing a 4.2% increase from 296,943 in 2010. This marked the first increase in population recorded since the 1950 Census, reversing a 60-year trend of population decline. At the 2020 census, there were 309,317 people, 138,696 households, and 62,319 families residing in the city. The population density was 3,809.9 inhabitants per square mile (1,471.0/km ). There were 161,095 housing units at an average density of 2,066.9 per square mile (798.0/km ). The racial makeup of
10260-430: The profitability of the company. In 1965, the brewery added Bohemian Tap Beer, which proved to be popular. Unfortunately, this was not enough and in a move to maintain profitability the company purchased four Pepsi-Cola bottling plants around the country. The final mistake made by the company was changing its water source. In 1968, the brewery switched to using water from a well under the property from city water. Despite
10374-815: The reformulated drink came to be known, was invented specifically in response to the Pepsi Challenge. However, a consumer backlash led to Coca-Cola quickly reintroducing the original formula as "Coca-Cola Classic". In 1989, Billy Joel mentioned the rivalry between the two companies in the song " We Didn't Start the Fire ". The line "Rock & Roller Cola Wars" refers to Pepsi and Coke's usage of various musicians in advertising campaigns. Coke used Paula Abdul , while Pepsi used Michael Jackson . Both companies then competed to get other musicians to advertise its beverages. According to Beverage Digest ' s 2008 report on carbonated soft drinks, PepsiCo's U.S. market share
10488-421: The rise of radio, Pepsi-Cola utilized the services of a young, up-and-coming actress named Polly Bergen to promote products, oftentimes, lending her singing talents to the classic "...Hits The Spot" jingle. Film actress Joan Crawford , after marrying Pepsi-Cola president Alfred N. Steele became a spokesperson for Pepsi, appearing in commercials, television specials, and televised beauty pageants on behalf of
10602-480: The rivalry continued to heat up the market. Pepsi conducted blind taste tests in stores, in what was called the " Pepsi Challenge ". These tests suggested that more consumers preferred the taste of Pepsi to Coca-Cola. The sales of Pepsi started to climb, and Pepsi kicked off the "Challenge" across the nation. This became known as the "cola wars". In 1985, The Coca-Cola Company , amid much publicity, changed its formula . The theory has been advanced that New Coke , as
10716-402: The size. This focus on the market for black people caused some consternation within the company and among its affiliates. It did not want to seem focused on black customers for fear white customers would be pushed away. In a national meeting, Mack tried to assuage the 500 bottlers in attendance by pandering to them, saying "We don't want it to become known as a nigger drink." After Mack left
10830-441: The spin to a beer made with, "artesian spring water " the change in taste proved to be unpopular with the public, with sales in Cincinnati dropping 14 percent. The company never rebounded and by 1973 its assets were sold to rival Hudepohl Brewing Company . Hudepohl would buy the brands of Burger for $ 650,000 at the time of sale. The company would introduce Burger Light in 1980 and when Hudepohl merged with Schoenling in 1986 much of
10944-439: The stage. No group was too small or too large to target for a promotion. Pepsi advertisements avoided the stereotypical images common in the major media that depicted Aunt Jemimas and Uncle Bens , whose role was to draw a smile from white customers. Instead, it portrayed black customers as self-confident middle-class citizens who showed very good taste in their soft drinks. They were economical too, as Pepsi bottles were twice
11058-418: The team in the late 1940s. The team members had a grueling schedule, working seven days a week, morning and night, for weeks on end. They visited bottlers , churches, ladies groups, schools, college campuses, YMCAs , community centers, insurance conventions, teacher and doctor conferences, and various civic organizations. They got famous jazzmen such as Duke Ellington and Lionel Hampton to promote Pepsi from
11172-616: The top of Mount Auburn that year. In 1889, the Cincinnati streetcar system began converting its horse-drawn cars to electric streetcars . The Second Annual Meeting of the Woman's Christian Temperance Union was held in Cincinnati in November 1875. In 1880, the city government completed the Cincinnati Southern Railway to Chattanooga, Tennessee . It was the only municipally-owned interstate railway in
11286-416: The use of foreign brands was allowed; PepsiCo bought out its partners and ended the joint venture in 1994. In 1993, The Coca-Cola Company returned in pursuance of India's Liberalization policy. In Russia, Pepsi initially had a larger market share than Coke, but it was undercut once The Cold War ended. In 1972, PepsiCo struck a barter agreement with the then government of the Soviet Union, in which PepsiCo
11400-494: The warmer months, and tornadoes , while infrequent, are not unknown, with such events striking the Metro Cincinnati area most recently in 1974, 1999, 2012, and 2017. See or edit raw graph data . In 1950, Cincinnati reached its peak population of 503,998; thereafter, it lost population in every census count from 1960 to 2010. In the late 20th century, industrial restructuring caused a loss of jobs. More recently,
11514-633: The yearly 42.5 inches (1,080 mm) of precipitation, with rainfall peaking in spring. Extremes range from −25 °F (−32 °C) on January 18, 1977, up to 108 °F (42 °C) on July 21 and 22, 1934. While snow in Cincinnati is not as intense as many of the cities located closer to the Great Lakes, there have been notable cases of severe snowfall, including the Great Blizzard of 1978 , and more notable snowstorms in 1994, 1999 , 2007 , and 2021 . Severe thunderstorms are common in
11628-423: Was also important. The first established Methodist class in the Northwest Territory came 1797 to nearby Milford . By 1879, there were 162 documented church edifices in the city. For this reason, from the beginning, Protestantism has played a formative role in the Cincinnati ethos. Christ Church Cathedral continues the legacy of the early Anglican leaders of Cincinnati, noted by historical associations as being
11742-526: Was at the time president of the Society, made up of Continental Army officers of the Revolutionary War. The club was named for Lucius Quinctius Cincinnatus , a dictator in the early Roman Republic who saved Rome from a crisis and then retired to farming because he did not want to remain in power, becoming a symbol of Roman civic virtue . Cincinnati began in 1788 when Mathias Denman, Colonel Robert Patterson , and Israel Ludlow landed at
11856-666: Was chartered. Construction began soon after, to connect Cincinnati with the Mad River and Lake Erie Railroad, and provide access to the ports of the Sandusky Bay on Lake Erie . During the time, employers struggled to hire enough people to fill positions. The city had a labor shortage until large waves of immigration by Irish and Germans in the late 1840s. The city grew rapidly over the next two decades, reaching 115,000 people by 1850. During this period of rapid expansion and prominence, residents of Cincinnati began referring to
11970-584: Was completed along Freedom Way in Downtown, honoring the city's involvement in the Underground Railroad. In 1859, Cincinnati laid out six streetcar lines; the cars were pulled by horses and the lines made it easier for people to get around the city. By 1872, Cincinnatians could travel on the streetcars within the city and transfer to rail cars for travel to the hill communities. The Cincinnati Inclined Plane Company began transporting people to
12084-441: Was granted exportation and Western marketing rights to Stolichnaya vodka in exchange for importation and Soviet marketing of Pepsi. This exchange led to Pepsi being the first foreign product sanctioned for sale in the Soviet Union. Reminiscent of the way that Coca-Cola became a cultural icon and its global spread spawned words like " cocacolonization ", Pepsi-Cola and its relation to the Soviet system turned it into an icon. In
12198-466: Was hired, until 1965. Many Reds fans became familiar with Hoyt exclaiming during a home run at Crosley Field that the ball was, "Headed for Burgerville!" Despite dealing with a lifelong battle with alcoholism, Hoyt was the most valuable part of Burger's marketing success. Broadcast on over 27 networks across Burger's core market, the "Burger Beer Network" as Hoyt referred to it, helped Burger keep its market position for years. After enough time had past,
12312-478: Was named the new president of Pepsi-Cola and guided the company through the 1940s. Mack, who supported progressive causes, noticed that the company's strategy of using advertising for a general audience either ignored African Americans or used ethnic stereotypes in portraying Blacks. Up until the 1940s, the full revenue potential of what was called "the Negro market" was largely ignored by white -owned manufacturers in
12426-472: Was released that December in preparation for Pepsi's 100th anniversary. It was at this point, the logo began to be referred to as the Pepsi Globe. In October 2008, Pepsi announced that it would redesign its logo and re-brand many of its products by early 2009. In 2009, Pepsi, Diet Pepsi , and Pepsi Max began using all lower-case fonts for name brands. The brand's blue and red globe trademark became
12540-428: Was renamed Pepsi-Cola in 1898, "Pepsi" because it was advertised to relieve dyspepsia (indigestion) and "Cola" referring to the cola flavor . Some have also suggested that "Pepsi" may have been a reference to the drink aiding digestion like the digestive enzyme pepsin , but pepsin itself was never used as an ingredient to Pepsi-Cola. The original recipe also included sugar and vanilla. Bradham sought to create
12654-401: Was shortened to Pepsi in 1961. The beverage's formula initially included sugar and vanilla but not pepsin , despite speculation on the origin of its name. Early on, Pepsi struggled with financial stability, going bankrupt in 1923 but was subsequently purchased and revived by Charles Guth , who reformulated the syrup. Pepsi gained popularity with the introduction of a 12-ounce bottle during
12768-510: Was the 28th largest brewery in the United States. The war would prevent the brewery from capitalizing on its success with expansion. The brewery also distanced itself from its German heritage in marketing due to anti-German hysteria . The brewery would remove the umlaut from its name and removed a Germanic character from the label of its Burger Brau beer. Fortunately, the brewery was one of roughly forty brands that were permitted toaa beer for shipment to military personnel. After World War II ,
12882-465: Was twice destroyed; and in 1842. More than 1,000 black people abandoned the city after the 1829 riots. Black people in Philadelphia and other major cities raised money to help the refugees recover from the destruction. By 1842 black people had become better established in the city; they defended themselves and their property in the riot, and worked politically as well. Pepsi-Cola Pepsi
12996-529: Was unwilling to dilute its stake in its Indian unit as required by the Foreign Exchange Regulation Act (FERA), thus sharing its formula with an entity in which it did not have majority shareholding. In 1988, PepsiCo gained entry to India by creating a joint venture with the government of Punjab -owned Punjab Agro Industrial Corporation (PAIC) and Voltas India Limited. This joint venture marketed and sold Lehar Pepsi until 1991, when
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