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66-572: Prior to the construction of the Fremont Street Experience , the western end of Fremont Street was the representative scene for Las Vegas that was included in virtually every television show and movie that wanted to depict the glittery lights of Las Vegas. The abundance of neon signs , like cowboy Vegas Vic , earned the street the nickname of "Glitter Gulch". Fremont Street is designated between Main Street and Sahara Avenue in

132-546: A business improvement district , as well as pay for a $ 5.5 million streetscape improvement. This area is called the Fremont East Entertainment District. It features an eclectic mix of bars, clubs and restaurants. Centered on Las Vegas Boulevard on Fremont Street, this three-block renovation includes pedestrian-friendly street redesign, landscaping and retro-looking neon signage. Officially called 18b, The Las Vegas Arts District – named after

198-410: A $ 17 million upgrade was unveiled that would feature a 12.5-million LED display and more color combinations than the original display, which was composed of incandescent lighting . The initial $ 70 million investment and the continued improvements have resulted in successful and ongoing downtown redevelopment. The City of Las Vegas and the downtown casinos have benefited as more than 60% of visitors to

264-472: A 12.5-million LED display and more color combinations than the original display. The old control system was replaced by a central control room using 10 computers. The 2019 upgrade features over 49.2 million LEDs with on-demand diagnostics through Watchfire Sign's proprietary digital signage software, which runs in sync with the Viva Vision canopy control software. Several casino/hotels are located on

330-489: A launch tower with over-sized dice, a martini glass, a pink flamingo, simulated video reels, a giant arm and two 37-foot-tall showgirls. One of the towers also bears a "Welcome to Fabulous Downtown Las Vegas" sign . Created when Fremont Street was closed permanently to vehicular traffic in September 1994. When the light and sound shows are not being presented, music is played throughout the mall. Nightly free entertainment

396-706: A main center for government services in the Las Vegas Valley . Government offices for the city of Las Vegas and Clark County are located here, as well as the Las Vegas Metropolitan Police Department and several courts. Some former government buildings have been turned into attractions, such as the old Las Vegas Post Office and Courthouse becoming the Mob Museum . Two major freeways—Interstate 15 and Interstate 11/U.S. Route 95—cross in downtown Las Vegas. RTC Transit

462-540: A new building, which, along with the Bonneville Transit center, can serve as an anchor tenant for new development along Main Street. In addition, Main and Commerce streets in downtown Las Vegas are undergoing major beautification efforts, which started in mid-2014. Online retailer Zappos made major renovations to the old Las Vegas City Hall, and moved into the building in late 2013, which now houses its corporate headquarters. Zappos CEO Tony Hsieh had taken

528-459: A northwest–southeast direction, although auto traffic actually begins at Las Vegas Boulevard . At Sahara, it leaves Las Vegas proper and continues as Boulder Highway. Fremont Street formerly carried several national highways, including U.S. Route 93 (US 93), US 95 , and US 466 . US 93 and US 95 have been rerouted along Interstate 515 (now- Interstate 11 ), while US 466 has been decommissioned. The section of Fremont Street east of

594-534: A separate corporation, responsible for financing, developing, and managing the Fremont Street Experience. It was the second Las Vegas project of architect Jon Jerde , whose firm was paid approximately $ 900,000 by the City of Las Vegas to create a show concept for the downtown area. Jerde's design included a floating sky parade which was to be suspended from the canopy. The concept was accepted by

660-494: A sound system allows for nightly shows. A variety of events also occur at the Experience, including several live concerts. Various entertainment and dining options are also located in the area. Property and business owners have been working to redevelop Fremont Street just east of the Fremont Street Experience. In 2002, the city of Las Vegas Redevelopment Agency joined with Fremont East property and business owners to create

726-518: A two-percent increase on room tax for most downtown hotels. The Las Vegas Redevelopment Agency also agreed to provide approximately $ 27.6 million to build a parking garage and pay for street improvements. The city wanted the Las Vegas Convention and Visitors Authority to pay a remaining $ 6 million for the project. On September 7, 1994, a five-block section of Fremont Street was closed to automobile traffic for good, and groundbreaking

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792-612: A variety of styles. The Clark County Government Center has a red sandstone exterior invoking a desert motif. The Smith Center for the Performing Arts , opened in 2012, is a more modern example of Art Deco design. Architect Frank Gehry designed the building for the Cleveland Clinic Lou Ruvo Center for Brain Health building in deconstructionist style. It was completed in 2010. Downtown serves as

858-439: Is a 12-story, slot machine-inspired zip line attraction. SlotZilla offers "flyers" two levels of lines, the lower "Zipline" (77 feet up) and upper "Zoomline" (114 feet up). The lower lines travel halfway down the Fremont Street Experience pedestrian mall. The upper lines go the entire length of the mall (1,750 feet). Guests on the upper "Zoomline" travel prone, or "superhero-style". SlotZilla cost $ 17 million to construct and features

924-698: Is a hub for arts and culture in the metro area. The main venue for performing arts is the Art Deco -inspired Smith Center for the Performing Arts . In addition to The Smith Center and 18b, The Las Vegas Arts District, there are a number of educational facilities in the Cultural Corridor, located just north of the immediate downtown area. They include the Las Vegas Natural History Museum, the Neon Museum and Boneyard and

990-643: Is a mixed-use urban district being built on the land to the west of Fremont and Main streets. It will eventually feature a mix of retail, medical, hotel and residential developments. The city of Las Vegas is undertaking the development on 61 acres (25 ha) of land purchased from the Union Pacific Railroad in 1995. This is a major project for the Las Vegas Redevelopment Agency and the city. Projects that have been completed and are currently operating at Symphony Park are

1056-767: Is a pilot program that provides rides in the Fremont East Entertainment District Nov 2017 – Nov 2018. The pilot program is a partnership with Keolis , the city of Las Vegas , and the Regional Transportation Commission of Southern Nevada . The shuttle runs Tuesday – Sunday 4:30pm – 8:30pm, with the main station stop at the Downtown Container Park. Shuttle service is suspended during the month of August. The economy of downtown Las Vegas has been primarily based on gambling and entertainment, as

1122-746: Is a public transportation system providing bus service throughout Las Vegas, including the downtown area. A bus rapid transit link in Las Vegas called the Strip & Downtown Express (previously ACE Gold Line) with limited stops and frequent service was launched in March 2010. It connects downtown Las Vegas, the Strip and the Las Vegas Convention Center. It stops at the Bonneville Transit Center. Completed in 2012,

1188-585: Is also provided, on three stages throughout the mall. A parking plaza is located at the eastern end of Fremont Street, owned and operated by Fremont Street Experience. The parking structure has roughly 1,430 spaces. Neonopolis is a shopping complex which operates independently from Fremont Street Experience. It is located at the end of the FSE pedestrian mall, where Las Vegas Boulevard South meets Fremont Street. The initial display contained about 2.1 million lightbulbs controlled by 32 computers located in kiosks on

1254-632: Is filled with office and government buildings. With several court buildings located here, there are many judicial-related businesses such as law firms in the immediate area. The financial district is home to the Las Vegas City Hall building, the Lloyd D. George U.S. Courthouse and several bank buildings such as Bank of America . The Clark County Marriage Bureau is also located here at the Regional Justice Center. Downtown

1320-834: Is greater than both the Willis Tower in Chicago and the Empire State Building in New York City . The city is also working to attract events to the downtown area. Recently held events include Helldorado and the Life is Beautiful festival. In 2012 several new downtown projects were completed. The Smith Center for the Performing Arts , the new Mob Museum and a new City Hall building opened. The Discovery Children's Museum opened next door to The Smith Center in 2013. The Las Vegas City Hall now operates out of

1386-537: Is located a few miles to the south. The city has been working on revitalization efforts to entice more visitors and residents to the downtown area. World Market Center Las Vegas consists of three giant buildings, with a total of 5.1 million square feet, in a facility designed by Jon Jerde . It is home to semiannual trade shows for the furniture and furnishing industries. This is one of several entities that are helping to diversity downtown Las Vegas's economy and job base. The square footage of World Market Center Las Vegas

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1452-570: Is the case in the greater Las Vegas Valley . However, the smaller downtown casinos earn revenues that pale in comparison to the mega resorts on the Las Vegas Strip further south. As of 2014, there have been major renovations of several downtown resorts such as The Plaza , Golden Gate Hotel, Golden Nugget , El Cortez Hotel & Casino, the D and the Downtown Grand. Downtown Las Vegas also houses some corporate offices, as well as

1518-471: Is the city's best example of Art Deco architecture. The Morelli House, built in 1959, is a notable mid-century modern design. The building that formerly housed the Las Vegas City Hall, and now is home to the corporate headquarters for the online retailer Zappos.com, is a notable example of 1970s modern architecture. As Las Vegas boomed, more recent buildings tended to take inspiration from

1584-423: Is the world's largest video screen. Originally, nearly 2.1 million incandescent lights were housed in the canopy. With the completion of a 2004 upgrade, more than 12 million LED lamps illuminate the overhead canopy. On December 31, 2019, a more advanced digital canopy was unveiled. Manufactured by Watchfire Signs, a Danville, Illinois-based company, the newest Viva Vision display is seven times brighter and four times

1650-440: The Fremont Street Experience and Fremont East . The city defines the area as bounded by I-15 on the west, Washington Avenue on the north, Maryland Parkway on the east and Sahara Avenue on the south. Perhaps the earliest visitors to the Las Vegas area were nomadic Paleo-Indians , who traveled to the area 10,000 years ago, leaving behind petroglyphs . Anasazi and Paiute tribes came here at least 2,000 years ago. The area

1716-457: The Fremont Street Experience . In 2002 the city of Las Vegas created the Fremont East Entertainment District (FEED), an entertainment district in the heart of downtown Las Vegas. In 2004 the city announced plans to redevelop a three block section of Fremont Street east of the Fremont Street Experience as an arts and entertainment area within FEED. The $ 5.5 million streetscape improvement project

1782-577: The Union Pacific Railroad tracks were auctioned in what would become the downtown area. The first hotel in the area, the Hotel Nevada, was built in 1906; it is still operating as the Golden Gate Hotel and Casino . In 1911, Las Vegas was incorporated as a city. The year 1931 was a pivotal one for Las Vegas. At that time, Nevada legalized casino gambling and reduced residency requirements for divorce to six weeks. This year also witnessed

1848-468: The 18 blocks the district originally encompassed – this area is home to the city's arts scene with its mix of art galleries, studios and stores. Many arts district stores offer antiques, vintage clothing, high fashion, and mid-20th century furniture/furnishings and other collectible items. Centered on Main Street and Charleston Boulevard, the area hosts the popular First Friday festival every month featuring art, music and other performances. Symphony Park

1914-489: The Cashman Center. Fremont Street is home to most of downtown's hotels and casinos. These are the original casinos of Las Vegas, which existed before the more famous Las Vegas Strip . The Fremont Street Experience is a canopied street of the downtown area where casinos have been connected to the street and to each other in a unique visual manner. An audio-visual system consisting of more than 2 million lights and

1980-607: The Charleston Boulevard corridor to Valley View Boulevard, along Martin L. King Boulevard and in Symphony Park. The centerpiece of this expanded district will be the 260,000-square-foot UNLV School of Medicine , which will include an educational building and library. The school was granted preliminary accreditation in late 2016 and can begin accepting students for its 2017 charter class. Centered on Bonneville Avenue and Casino Center Boulevard, most of this area

2046-446: The City of Las Vegas embraced the show concept. Kozlowski's concept was to use a combination of four colored light bulbs per "light" which allowed a full spectrum of colors. The Young Electric Sign Company assisted in creating the test panels and in the final installation. After the Fremont Street Experience opened, the light bulbs were checked nightly to ensure that all were functioning properly. To accomplish this massive undertaking,

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2112-597: The Cleveland Clinic Lou Ruvo Center for Brain Health, The Smith Center for the Performing Arts and the Discovery Children's Museum. Business and government leaders have begun working on a plan to expand downtown's Las Vegas Medical District (LVMD) from its current 200 acres to at least 680 acres. While currently offering the largest concentration of health-care services in the Las Vegas valley, an expanded district would allow for additional health-care services and opportunities. Areas for planned expansion include

2178-652: The Fremont East District is currently designated Nevada State Route 582 . Although prostitution in Nevada is legal in some counties; it has been illegal in Clark County since 1971; nonetheless, the street has a reputation for prostitution. Fremont Street dates back to 1905, when Las Vegas itself was founded. Fremont Street was the first paved street in Las Vegas in 1925 and received the city's first traffic light in 1931. Fremont Street also carried

2244-399: The Fremont Street Experience as well as the City of Las Vegas. Ultimately Jerde's sky parade concept was scrapped, but the architectural design for the canopy was carried through. The local architect of record , Mary Kozlowski Architect Inc., cited the following as problems with Jerde's sky parade concept: A new concept for the show was necessary quickly as funds were already available and

2310-559: The Fremont Street Experience: Former casinos include: 36°10′15″N 115°08′39″W  /  36.17083°N 115.14417°W  / 36.17083; -115.14417 Downtown Las Vegas Downtown Las Vegas (commonly abbreviated as DTLV ) is the central business district and historic center of Las Vegas , Nevada , United States. It is the original townsite, and the Downtown gaming area

2376-657: The Old Las Vegas Mormon Fort State Historic Park. Also in this area are a number of neon signs from former Las Vegas casinos and landmarks, which have been restored and installed on several streets around downtown, as well as throughout the Fremont Street Experience. A famous neon icon of downtown Las Vegas is the Vegas Vic sign, also located at the Fremont Street Experience. Several buildings of architectural significance exist downtown, although being founded in 1905, Las Vegas lacks

2442-503: The World Market Center Las Vegas, a frequent host of trade shows and conventions. Recently, the opening of the Cleveland Clinic Lou Ruvo Center for Brain Health and the arrival of the new Zappos headquarters downtown has started to attract new medical and technology-oriented businesses to the area. The downtown area in recent decades has played second fiddle to the larger and more famous Las Vegas Strip , which

2508-704: The beginning of construction on nearby Hoover Dam . The influx of construction workers and their families helped Las Vegas avoid economic calamity during the Great Depression . It was completed in 1935. Key hotel developments serving tourists in Las Vegas included the El Cortez (1941) on Fremont and Last Frontier (1942) on U.S. Route 91 , further south, later to be known as Las Vegas Boulevard/ Strip . Following World War II , lavishly decorated hotels, gambling casinos and big-name entertainment became synonymous with Las Vegas. The first large casino in Las Vegas

2574-584: The display screen. Fremont Street had Las Vegas' first hotel (the Hotel Nevada in 1906, present day Golden Gate ), first telephone (1907), first paved street (1925), first Nevada gaming license — issued to the Northern Club at 15 E. Fremont St, first traffic light, first elevator (the Apache Hotel in 1932), and the first high-rise (the Fremont Hotel in 1956). The Horseshoe was

2640-577: The downtown area are lured by the overhead light show and stage shows and stay to enjoy the attractions of the nearby casinos. A $ 32 million renovation of the video screen began in May 2019 and was scheduled to conclude six months later. New LED lights would make the screen four times the resolution and seven times brighter than before. The upgrade was designed and constructed by the Illinois-based Watchfire Signs. Also in development

2706-471: The face of the Las Vegas gaming industry by opening up The Mirage , the Las Vegas Strip 's first mega-casino resort. This strengthened the pull of visitors away from the downtown area. In 1995, the Fremont Street Experience in Las Vegas's downtown area was opened. This canopied, five-block area features 24 million LED lights and 550,000 watts of sound from dusk until midnight during shows held on

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2772-699: The famous Vegas Vic waving cowboy sign downtown (1951) being answered by the opening of the tallest building in Las Vegas, the nine-storey Riviera on the Strip; the Riviera was trumped by the twelve-storey Fremont Hotel and Casino (1956) downtown. By the late 1950s, most new casino-resorts were opening on the Strip, including the Dunes (1955), Tropicana (1957), Stardust (1958), Tallyho (1962), and Caesars Palace (1966), in comparison, competing contemporary developments downtown included The Mint (1957), Lady Luck (1964), and Four Queens (1966). 1955 also saw

2838-479: The first casino to install carpeting, while the Golden Nugget was the first structure designed from the ground up to be a casino. For many years, the western end of Fremont Street was the area most commonly portrayed whenever producers wanted to display the lights of Las Vegas. The large number of neon signs earned the area the nickname "Glitter Gulch". By 1992, 80 percent of the Las Vegas casino market

2904-400: The length of the canopy was divided into panels. Each panel was checked by separately turning on each of the four colored light bulbs. A maintenance worker on a lift would then replace any bulbs that were out. The most expensive bulb cost nearly $ 15 to replace. The canopy was expected to cost $ 63 million. Downtown casino owners pledged $ 18 million to help pay for the project, and they supported

2970-505: The lights on all of the buildings, including the casinos, under the canopy. Before each show, one bidirectional street that crosses the Experience is blocked off for safety reasons. Concerts, usually free, are also held on three stages. The venue has become a major tourist attraction for downtown Las Vegas, and is also the location of the SlotZilla zip line attraction and the city's annual New Year's Eve party, complete with fireworks on

3036-441: The mall. The sound system, using speakers suspended over the mall, was rated at 350,000 watts . Displaying images that looked "real" took some innovation. New techniques were developed to make these curved, low-resolution images viewable from the ground. One adjustment was to move images slowly across the display to prevent blurring. The 2001 upgrade to the sound system raised the power to 555,000 watts. The 2004 upgrade features

3102-820: The number of historical buildings of older cities. Exceptions include the Historic Fifth Street School, built in 1936 in the Spanish-mission style and listed in the National Register of Historic Places. Also listed is the Las Vegas Post Office and Courthouse , which currently serves as home to The Mob Museum and is one of the few historical neoclassical buildings in the city. Built in 1930, the Las Vegas Academy of International Studies and Performing Arts

3168-516: The opening of the Moulin Rouge Hotel just west of downtown, the first racially integrated casino-hotel in Las Vegas. Full desegregation of other Las Vegas properties followed in 1960, and during the 1960s, corporations and business powerhouses such as Howard Hughes were building and buying hotel-casino properties. Gambling was referred to as "gaming", which transitioned into legitimate business. In 1989, entrepreneur Steve Wynn changed

3234-407: The overall schedule was set. The concept for the show as it now exists was conceived by architect Mary Kozlowski who had grown up in Las Vegas and knew and loved Fremont Street. It was a light show on the underside of the canopy — the world's largest and most spectacular. Peter Smith, executive vice-president of Atlandia Design, recognized the beauty and practicality of the concept. Jerde, FSE and

3300-420: The resolution of the previous LED version. With over 49 million energy-efficient LEDs and a brightness of 5,000 Nits, the new canopy can operate shows during daylight hours. Within the canopy itself are 220 speakers powered by 550,000 watts of amplification. Light and sound shows are presented daily beginning at 6:00 p.m. through 2:00 a.m. on the Viva Vision video screen. SlotZilla at Fremont Street Experience

3366-445: The shields of U.S. Route 93 (US 93), US 95 , and US 466 before the construction of the interstate freeways, including I-15. While gambling was established prior to being legalized, the Northern Club in 1931 received one of the first 6 gambling licenses issued in Nevada, and the first one for Fremont Street. Glitter Gulch on Fremont Street, was closed to vehicle traffic in September, 1994, to begin construction on

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3432-516: The site to build a fort halfway between Salt Lake City and Los Angeles , where they would travel to gather supplies. The fort was abandoned several years afterward. The remainder of this fort can still be seen at the intersection of Las Vegas Boulevard and Washington Avenue at the Old Las Vegas Mormon Fort State Historic Park . Las Vegas was founded as a city in 1905, when 110 acres of land adjacent to

3498-458: The staple cocktail bar Downtown Cocktail Room (June 2007–November 2024). Beyond this district on Fremont lies the bulk of Tony Hsieh 's DTP, formerly Downtown Project. 36°09′35″N 115°07′07″W  /  36.15972°N 115.11861°W  / 36.15972; -115.11861 Fremont Street Experience The Fremont Street Experience ( FSE ) is a pedestrian mall and attraction in downtown Las Vegas , Nevada . The FSE occupies

3564-417: The street median, built new but reminiscent of classic Las Vegas signs. Fremont East street improvements opened officially in the summer of 2007. Currently, the Fremont East Entertainment District comprises a total of six blocks. The boundaries are from Las Vegas Boulevard East to 8th Street, and then from Ogden Street South to Carson. The historic El Cortez hotel and casino are within the district as well as

3630-532: The top of each hour. Due to years of revitalization efforts, 2012 was dubbed "The Year of Downtown". Projects worth hundreds of millions of dollars made their debut at this time. They included The Smith Center for the Performing Arts and Discovery Children's Museum , the Mob Museum , the Neon Museum , and a new Las Vegas City Hall complex. In 2018, plans for a new downtown expo center were announced, replacing and expanding on space previously provided by

3696-503: The transit terminal serves as a central transfer point for downtown and features 16 vehicle bays for buses and 100 bike racks. The Downtown Loop is a free shuttle servicing many attractions in downtown Las Vegas. The Loop runs continuously during operating hours and arrives at each stop every 20 minutes. The hours of operation are Monday through Thursday: 11:30 a.m. to 8:30 p.m.; Friday through Saturday: 3 p.m. to 12 a.m.; Sunday: 10 a.m. to 7 p.m. The AAA Free Self-Driving Shuttle

3762-426: The westernmost five blocks of Fremont Street , including the area known for years as " Glitter Gulch ", and portions of some other adjacent streets. The central attraction is a barrel vault canopy , 90 ft (27 m) high at the peak and four blocks, or approximately 1,375 ft (419 m), in length. While Las Vegas is known for never turning the outside casino lights off, each show begins by turning off

3828-433: Was a smartphone app that would allow visitors to choose the next song to be played on Fremont Street, and would also allow them to watch the canopy show on their phone. In November 2019, plans were announced for a new LED sign, 27 feet by 14 feet, that would show images of Fremont Street throughout its history. The sign, part of the $ 32 million renovation, would be built on the east side of Main Street and Fremont Street, and

3894-447: Was a public private partnership with 50% paid by landlords via new businesses and 50% paid with tax dollars as part of a plans to revitalize Downtown Las Vegas . The area was redesigned to increase the draw to downtown, with a compact entertainment area of bars and clubs. The three-block renovation included pedestrian-friendly street redesign, landscaping, and retro-looking new neon signage. It also included 4 vintage Vegas neon signs in

3960-556: Was built downtown, the Golden Nugget , completed in 1946. In 1951, the first atomic bomb detonation at the Nevada Test Site , 65 miles northwest of Las Vegas, occurred. City residents and visitors were able to witness the mushroom clouds until 1963, when the Limited Test Ban Treaty required that nuclear tests be moved underground. Meanwhile, Downtown and the Strip began competing for tourists, with

4026-515: Was expected to be operational the following month. Work on the canopy video display was concluded as of December 2019, with the official unveiling scheduled for New Year's Eve. The LED display "canopy" that encompasses the Viva Vision show runs along the Fremont Street Experience promenade from Main Street to Fourth Street. Holding the canopy aloft are 16 columns, each weighing 26,000 pounds and can hold up 400,000 pounds, and 43,000 struts. The canopy, comprising 130,000 square feet of display space

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4092-528: Was held on December 31, 1995. In 1996, a horse-and-rider neon sign from the Hacienda hotel-casino was placed at the FSE's east entrance, at the intersection of Las Vegas Boulevard and Fremont Street. It was added by the Neon Museum . Permanent stages were added in the early 2000s, eliminating the need to bring in temporary stages for every event. The sound system was upgraded in June 2001. On June 14, 2004,

4158-537: Was held on September 16. After that, the digging up of the street and the installation of the support poles continued into December. On February 15, 1995, the space frames were brought in and the roof began to take shape. The last piece was installed in July 1995. The official public preview was held in conjunction with the Nevada Symphony . The light show was opened on December 14, 1995. The first New Year's party

4224-484: Was named Las Vegas, which is Spanish for the meadows , in the 1800s because it featured abundant wild grasses, as well as desert spring waters for westward travelers. The year 1844 marked the arrival of John C. Frémont , whose writings helped lure pioneers to the area. Downtown Las Vegas' Fremont Street is named after him. Eleven years later, members of the Church of Jesus Christ of Latter-day Saints chose Las Vegas as

4290-469: Was on the Las Vegas Strip . Downtown Las Vegas hotels and casinos sought to build an attraction that would lure more visitors to their businesses. After Paramount Pictures head Stanley Jaffe refused to approve a proposal to build a life-sized Starship Enterprise , the Fremont Street Experience was chosen as the project. FSE, LLC is a cooperative venture, owned and operated by a group of downtown hotel/casino companies (comprising eight hotel/casinos) as

4356-483: Was the primary gambling district of Las Vegas prior to the Strip . As the urban core of the Las Vegas Valley , it features a variety of hotel and business highrises , cultural centers, historical buildings and government institutions, as well as residential and retail developments. Downtown is located in the center of the Las Vegas Valley and just north of the Las Vegas Strip , centered on Fremont Street ,

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