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78-514: In 1916, U.S. Rubber consolidated 30 different shoe brand names to create one company. Initially, the name "Peds" was chosen for the brand from the Latin word for feet, but it was already trademarked. Keds's original shoe design, the Champion, was the first mass-marketed canvas-top shoe. They became known as " sneakers " as the soft rubber soles allowed "sneaking around silently". By the early 1920s,

156-490: A genericized trademark or proprietary eponym , is a trademark or brand name that, because of its popularity or significance, has become the generic term for, or synonymous with, a general class of products or services , usually against the intentions of the trademark's owner. A trademark is prone to genericization, or "genericide", when a brand name acquires substantial market dominance or mind share , becoming so widely used for similar products or services that it

234-525: A classicizing form, called Renaissance Latin . This was the basis for Neo-Latin which evolved during the early modern period . In these periods Latin was used productively and generally taught to be written and spoken, at least until the late seventeenth century, when spoken skills began to erode. It then became increasingly taught only to be read. Latin grammar is highly fusional , with classes of inflections for case , number , person , gender , tense , mood , voice , and aspect . The Latin alphabet

312-607: A collaboration with Loomstate which was sold at Barneys New York . The shoes were made with organic cotton, recycled rubber and non-toxic inks and dyes. Collective Brands Inc., the parent company of Stride Rite Corporation and Keds, was acquired by Wolverine World Wide for $ 1.32 billion in May 2012. Keds launched the "Ladies First Since 1916" campaign in July 2015, which focuses on female empowerment and featured celebrities including Taylor Swift. In 2016 Keds celebrated its centennial and

390-526: A faster pace. It is characterised by greater use of prepositions, and word order that is closer to modern Romance languages, for example, while grammatically retaining more or less the same formal rules as Classical Latin. Ultimately, Latin diverged into a distinct written form, where the commonly spoken form was perceived as a separate language, for instance early French or Italian dialects, that could be transcribed differently. It took some time for these to be viewed as wholly different from Latin however. After

468-743: A few in German , Dutch , Norwegian , Danish and Swedish . Latin is still spoken in Vatican City, a city-state situated in Rome that is the seat of the Catholic Church . The works of several hundred ancient authors who wrote in Latin have survived in whole or in part, in substantial works or in fragments to be analyzed in philology . They are in part the subject matter of the field of classics . Their works were published in manuscript form before

546-404: A few. Famous and well regarded writers included Petrarch, Erasmus, Salutati , Celtis , George Buchanan and Thomas More . Non fiction works were long produced in many subjects, including the sciences, law, philosophy, historiography and theology. Famous examples include Isaac Newton 's Principia . Latin was also used as a convenient medium for translations of important works first written in

624-547: A generic name as soon as a novel pharmaceutical enters the market. For example, aripiprazole , the nonproprietary name for Abilify, was well-documented since its invention. Warfarin , originally introduced as a rat poison , was approved for human use under the brand name Coumadin. Examples of genericization before the modern system of generic drugs include aspirin , introduced to the market in 1897, and heroin , introduced in 1898. Both were originally trademarks of Bayer AG . However, U.S. court rulings in 1918 and 1921 found

702-473: A generic term for the product to be used in descriptive contexts, to avoid inappropriate use of the "house" mark. Such a term is called a generic descriptor and is frequently used immediately after the trademark to provide a description of the product or service. For example, " Kleenex tissues" ("facial tissues" being the generic descriptor) or " Velcro -brand fasteners" for Velcro brand name hook-and-loop fasteners. Another common practice among trademark owners

780-422: A geographical indication for specialty food or drink may be generic, it is not a trademark because it does not serve to identify exclusively a specific commercial enterprise and therefore cannot constitute a genericized trademark. The extension of protection for geographical indications is somewhat controversial. A geographical indication may have been registered as a trademark elsewhere; for example, if "Parma Ham"

858-419: A lack of alternative names in common use: as a result, consumers may not realize that the term is a brand name rather than a medical eponym or generic term. Pharmaceutical trade names are somewhat protected from genericization due to the modern practice of assigning nonproprietary names based on a drug's chemical structure. This circumvents the problem of a trademarked name entering common use by providing

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936-483: A result of common use in the marketplace is known as genericization . This process typically occurs over a period of time in which a mark is not used as a trademark (i.e., where it is not used to exclusively identify the products or services of a particular business), where a mark falls into disuse entirely, or where the trademark owner does not enforce its rights through actions for passing off or trademark infringement . One risk factor that may lead to genericization

1014-567: A result, the list has variants, as well as alternative names. In addition to the historical phases, Ecclesiastical Latin refers to the styles used by the writers of the Roman Catholic Church from late antiquity onward, as well as by Protestant scholars. The earliest known form of Latin is Old Latin, also called Archaic or Early Latin, which was spoken from the Roman Kingdom , traditionally founded in 753 BC, through

1092-407: A separate language, existing more or less in parallel with the literary or educated Latin, but this is now widely dismissed. The term 'Vulgar Latin' remains difficult to define, referring both to informal speech at any time within the history of Latin, and the kind of informal Latin that had begun to move away from the written language significantly in the post-Imperial period, that led ultimately to

1170-709: A small number of Latin services held in the Anglican church. These include an annual service in Oxford, delivered with a Latin sermon; a relic from the period when Latin was the normal spoken language of the university. In the Western world, many organizations, governments and schools use Latin for their mottos due to its association with formality, tradition, and the roots of Western culture . Canada's motto A mari usque ad mare ("from sea to sea") and most provincial mottos are also in Latin. The Canadian Victoria Cross

1248-429: A sort of informal language academy dedicated to maintaining and perpetuating educated speech. Philological analysis of Archaic Latin works, such as those of Plautus , which contain fragments of everyday speech, gives evidence of an informal register of the language, Vulgar Latin (termed sermo vulgi , "the speech of the masses", by Cicero ). Some linguists, particularly in the nineteenth century, believed this to be

1326-631: A spoken and written language by the scholarship by the Renaissance humanists . Petrarch and others began to change their usage of Latin as they explored the texts of the Classical Latin world. Skills of textual criticism evolved to create much more accurate versions of extant texts through the fifteenth and sixteenth centuries, and some important texts were rediscovered. Comprehensive versions of authors' works were published by Isaac Casaubon , Joseph Scaliger and others. Nevertheless, despite

1404-432: A strictly left-to-right script. During the late republic and into the first years of the empire, from about 75 BC to AD 200, a new Classical Latin arose, a conscious creation of the orators, poets, historians and other literate men, who wrote the great works of classical literature , which were taught in grammar and rhetoric schools. Today's instructional grammars trace their roots to such schools , which served as

1482-402: A trademark owner may need to take aggressive measures to retain exclusive rights to the trademark. Xerox Corporation attempted to prevent the genericization of its core trademark through an extensive public relations campaign advising consumers to " photocopy " instead of "xerox" documents. The Lego Company has worked to prevent the genericization of its plastic building blocks following

1560-693: A vernacular, such as those of Descartes . Latin education underwent a process of reform to classicise written and spoken Latin. Schooling remained largely Latin medium until approximately 1700. Until the end of the 17th century, the majority of books and almost all diplomatic documents were written in Latin. Afterwards, most diplomatic documents were written in French (a Romance language ) and later native or other languages. Education methods gradually shifted towards written Latin, and eventually concentrating solely on reading skills. The decline of Latin education took several centuries and proceeded much more slowly than

1638-411: Is Veritas ("truth"). Veritas was the goddess of truth, a daughter of Saturn, and the mother of Virtue. Switzerland has adopted the country's Latin short name Helvetia on coins and stamps, since there is no room to use all of the nation's four official languages . For a similar reason, it adopted the international vehicle and internet code CH , which stands for Confoederatio Helvetica ,

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1716-640: Is a reversal of the original phrase Non terrae plus ultra ("No land further beyond", "No further!"). According to legend , this phrase was inscribed as a warning on the Pillars of Hercules , the rocks on both sides of the Strait of Gibraltar and the western end of the known, Mediterranean world. Charles adopted the motto following the discovery of the New World by Columbus, and it also has metaphorical suggestions of taking risks and striving for excellence. In

1794-650: Is directly derived from the Etruscan and Greek alphabets . Latin remains the official language of the Holy See and the Roman Rite of the Catholic Church at the Vatican City . The church continues to adapt concepts from modern languages to Ecclesiastical Latin of the Latin language. Contemporary Latin is more often studied to be read rather than spoken or actively used. Latin has greatly influenced

1872-552: Is found in any widespread language, the languages of Spain, France, Portugal, and Italy have retained a remarkable unity in phonological forms and developments, bolstered by the stabilising influence of their common Christian (Roman Catholic) culture. It was not until the Muslim conquest of Spain in 711, cutting off communications between the major Romance regions, that the languages began to diverge seriously. The spoken Latin that would later become Romanian diverged somewhat more from

1950-689: Is modelled after the British Victoria Cross which has the inscription "For Valour". Because Canada is officially bilingual, the Canadian medal has replaced the English inscription with the Latin Pro Valore . Spain's motto Plus ultra , meaning "even further", or figuratively "Further!", is also Latin in origin. It is taken from the personal motto of Charles V , Holy Roman Emperor and King of Spain (as Charles I), and

2028-417: Is no longer associated with the trademark owner, e.g., linoleum , bubble wrap , thermos , taser . A trademark thus popularized is at risk of being challenged or revoked, unless the trademark owner works sufficiently to correct and prevent such broad use. Trademark owners can inadvertently contribute to genericization by failing to provide an alternative generic name for their product or service or using

2106-641: Is no longer possible to legally enforce rights in relation to the mark, the mark may have become generic. In many legal systems (e.g., in the United States but not in Germany ) a generic mark forms part of the public domain and can be commercially exploited by anyone. Nevertheless, there exists the possibility of a trademark becoming a revocable generic term in German (and European) trademark law. The process by which trademark rights are diminished or lost as

2184-1011: Is taught at many high schools, especially in Europe and the Americas. It is most common in British public schools and grammar schools, the Italian liceo classico and liceo scientifico , the German Humanistisches Gymnasium and the Dutch gymnasium . Occasionally, some media outlets, targeting enthusiasts, broadcast in Latin. Notable examples include Radio Bremen in Germany, YLE radio in Finland (the Nuntii Latini broadcast from 1989 until it

2262-418: Is the use of a trademark as a verb , plural or possessive , unless the mark itself is possessive or plural (e.g., "Friendly's" restaurants). However, in highly inflected languages, a tradename may have to carry case endings in usage. An example is Finnish , where " Microsoftin " is the genitive case and " Facebookista " is the elative case . Generic use of a trademark presents an inherent risk to

2340-405: Is to follow their trademark with the word brand to help define the word as a trademark. Johnson & Johnson changed the lyrics of their Band-Aid television commercial jingle from, "I am stuck on Band-Aids, 'cause Band-Aid's stuck on me" to "I am stuck on Band-Aid brand , 'cause Band-Aid's stuck on me." Google has gone to lengths to prevent this process, discouraging publications from using

2418-557: Is why companies try hard not to let their trademark become too common, a phenomenon that could otherwise be considered a successful move since it would mean that the company gained an exceptional recognition. An example of trademark erosion is the verb "to hoover" (used with the meaning of "vacuum cleaning"), which originated from the Hoover company brand name. Nintendo is an example of a brand that successfully fought trademark erosion, having managed to replace excessive use of its name with

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2496-543: The Corpus Inscriptionum Latinarum (CIL). Authors and publishers vary, but the format is about the same: volumes detailing inscriptions with a critical apparatus stating the provenance and relevant information. The reading and interpretation of these inscriptions is the subject matter of the field of epigraphy . About 270,000 inscriptions are known. The Latin influence in English has been significant at all stages of its insular development. In

2574-837: The English language , along with a large number of others, and historically contributed many words to the English lexicon , particularly after the Christianization of the Anglo-Saxons and the Norman Conquest . Latin and Ancient Greek roots are heavily used in English vocabulary in theology , the sciences , medicine , and law . A number of phases of the language have been recognized, each distinguished by subtle differences in vocabulary, usage, spelling, and syntax. There are no hard and fast rules of classification; different scholars emphasize different features. As

2652-528: The Holy See , the primary language of its public journal , the Acta Apostolicae Sedis , and the working language of the Roman Rota . Vatican City is also home to the world's only automatic teller machine that gives instructions in Latin. In the pontifical universities postgraduate courses of Canon law are taught in Latin, and papers are written in the same language. There are

2730-569: The Middle Ages , borrowing from Latin occurred from ecclesiastical usage established by Saint Augustine of Canterbury in the 6th century or indirectly after the Norman Conquest , through the Anglo-Norman language . From the 16th to the 18th centuries, English writers cobbled together huge numbers of new words from Latin and Greek words, dubbed " inkhorn terms ", as if they had spilled from a pot of ink. Many of these words were used once by

2808-569: The Romance languages . During the Classical period, informal language was rarely written, so philologists have been left with only individual words and phrases cited by classical authors, inscriptions such as Curse tablets and those found as graffiti . In the Late Latin period, language changes reflecting spoken (non-classical) norms tend to be found in greater quantities in texts. As it

2886-636: The Western Roman Empire fell in 476 and Germanic kingdoms took its place, the Germanic people adopted Latin as a language more suitable for legal and other, more formal uses. While the written form of Latin was increasingly standardized into a fixed form, the spoken forms began to diverge more greatly. Currently, the five most widely spoken Romance languages by number of native speakers are Spanish , Portuguese , French , Italian , and Romanian . Despite dialectal variation, which

2964-559: The 1990s, the Parma consortium successfully sued the Asda supermarket chain to prevent it using the description "Parma ham" on prosciutto produced in Parma but sliced outside the Parma region. The European Court ruled that pre-packaged ham must be produced, sliced, and packaged in Parma in order to be labeled for sale as "Parma ham". A trademark is said to fall somewhere along a scale from being " distinctive " to "generic" (used primarily as

3042-637: The British Crown. The motto is featured on all presently minted coinage and has been featured in most coinage throughout the nation's history. Several states of the United States have Latin mottos , such as: Many military organizations today have Latin mottos, such as: Some law governing bodies in the Philippines have Latin mottos, such as: Some colleges and universities have adopted Latin mottos, for example Harvard University 's motto

3120-599: The Grinch Stole Christmas! , The Cat in the Hat , and a book of fairy tales, " fabulae mirabiles ", are intended to garner popular interest in the language. Additional resources include phrasebooks and resources for rendering everyday phrases and concepts into Latin, such as Meissner's Latin Phrasebook . Some inscriptions have been published in an internationally agreed, monumental, multivolume series,

3198-468: The Internet". The Swedish Language Council received a complaint from Google for its inclusion of ogooglebar (meaning 'ungoogleable') on its list of new Swedish words from 2012. The Language Council chose to remove the word to avoid a legal process, but in return wrote that "[w]e decide together which words should be and how they are defined, used and spelled". Where a trademark is used generically,

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3276-588: The United States continue to use "Legos" as the plural form of "Lego," but competing and interchangeable products, such as those manufactured by Mega Brands , are often referred to simply as building blocks or construction blocks. The company has successfully put legal pressure on the Swedish Academy and the Institute for Language and Folklore to remove the noun lego from their dictionaries. Adobe Inc. has experienced mixed success with preventing

3354-467: The United States the unofficial national motto until 1956 was E pluribus unum meaning "Out of many, one". The motto continues to be featured on the Great Seal . It also appears on the flags and seals of both houses of congress and the flags of the states of Michigan, North Dakota, New York, and Wisconsin. The motto's 13 letters symbolically represent the original Thirteen Colonies which revolted from

3432-563: The University of Kentucky, the University of Oxford and also Princeton University. There are many websites and forums maintained in Latin by enthusiasts. The Latin Misplaced Pages has more than 130,000 articles. Italian , French , Portuguese , Spanish , Romanian , Catalan , Romansh , Sardinian and other Romance languages are direct descendants of Latin. There are also many Latin borrowings in English and Albanian , as well as

3510-497: The author Petronius . While often called a "dead language", Latin did not undergo language death . By the 6th to 9th centuries, natural language change eventually resulted in Latin as a vernacular language evolving into distinct Romance languages in the large areas where it had come to be natively spoken. However, even after the fall of Western Rome , Latin remained the common language of international communication , science, scholarship and academia in Europe until well into

3588-462: The author and then forgotten, but some useful ones survived, such as 'imbibe' and 'extrapolate'. Many of the most common polysyllabic English words are of Latin origin through the medium of Old French . Romance words make respectively 59%, 20% and 14% of English, German and Dutch vocabularies. Those figures can rise dramatically when only non-compound and non-derived words are included. Generic trademark A generic trademark , also known as

3666-425: The benefit of those who do not understand Latin. There are also songs written with Latin lyrics . The libretto for the opera-oratorio Oedipus rex by Igor Stravinsky is in Latin. Parts of Carl Orff 's Carmina Burana are written in Latin. Enya has recorded several tracks with Latin lyrics. The continued instruction of Latin is seen by some as a highly valuable component of a liberal arts education. Latin

3744-409: The careful work of Petrarch, Politian and others, first the demand for manuscripts, and then the rush to bring works into print, led to the circulation of inaccurate copies for several centuries following. Neo-Latin literature was extensive and prolific, but less well known or understood today. Works covered poetry, prose stories and early novels, occasional pieces and collections of letters, to name

3822-415: The classicised Latin that followed through to the present are often grouped together as Neo-Latin , or New Latin, which have in recent decades become a focus of renewed study , given their importance for the development of European culture, religion and science. The vast majority of written Latin belongs to this period, but its full extent is unknown. The Renaissance reinforced the position of Latin as

3900-707: The company and served as a spokesperson for a new line of shoes being offered. Latin Latin ( lingua Latina , pronounced [ˈlɪŋɡʷa ɫaˈtiːna] , or Latinum [ɫaˈtiːnʊ̃] ) is a classical language belonging to the Italic branch of the Indo-European languages . Latin was originally spoken by the Latins in Latium (now known as Lazio ), the lower Tiber area around Rome , Italy. Through

3978-543: The continuation of its "Ladies First Since 1916" campaign with a birthday celebration held during New York Fashion Week . The company also announced that its shoe manufacturing was moving to Michigan , in the U.S. for the first time in 35 years. Since February 2023, Keds has been owned and operated by Designer Brands . The shoes have been worn by celebrities including Taylor Swift , Marilyn Monroe , Jackie Kennedy Onassis , Katharine Hepburn , Paul Newman , Humphrey Bogart , Kristen Stewart , and Natalie Portman . After

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4056-465: The country's full Latin name. Some film and television in ancient settings, such as Sebastiane , The Passion of the Christ and Barbarians (2020 TV series) , have been made with dialogue in Latin. Occasionally, Latin dialogue is used because of its association with religion or philosophy, in such film/television series as The Exorcist and Lost (" Jughead "). Subtitles are usually shown for

4134-503: The decline in written Latin output. Despite having no native speakers, Latin is still used for a variety of purposes in the contemporary world. The largest organisation that retains Latin in official and quasi-official contexts is the Catholic Church . The Catholic Church required that Mass be carried out in Latin until the Second Vatican Council of 1962–1965 , which permitted the use of the vernacular . Latin remains

4212-406: The early 19th century, by which time modern languages had supplanted it in common academic and political usage. Late Latin is the literary language from the 3rd century AD onward. No longer spoken as a native language, Medieval Latin was used across Western and Catholic Europe during the Middle Ages as a working and literary language from the 9th century to the Renaissance , which then developed

4290-589: The educated and official world, Latin continued without its natural spoken base. Moreover, this Latin spread into lands that had never spoken Latin, such as the Germanic and Slavic nations. It became useful for international communication between the member states of the Holy Roman Empire and its allies. Without the institutions of the Roman Empire that had supported its uniformity, Medieval Latin

4368-445: The effective enforcement of trademark rights and may ultimately lead to genericization. Trademark owners may take various steps to reduce the risk, including educating businesses and consumers on appropriate trademark use, avoiding use of their marks in a generic manner, and systematically and effectively enforcing their trademark rights. If a trademark is associated with a new invention , the trademark owner may also consider developing

4446-614: The expansion of the Roman Republic it became the dominant language in the Italian Peninsula and subsequently throughout the Roman Empire . By the late Roman Republic , Old Latin had evolved into standardized Classical Latin . Vulgar Latin refers to the less prestigious colloquial registers , attested in inscriptions and some literary works such as those of the comic playwrights Plautus and Terence and

4524-551: The expiration of Lego's last major patents in 1978. Lego manuals and catalogs throughout the 1980s included a message imploring customers to preserve the brand name by "referring to [their] bricks as 'LEGO Bricks or Toys', and not just 'LEGOS'." In the early 2000s, the company acquired the Legos.com URL in order to redirect customers to the Lego.com website and deliver a similar message. Despite these efforts, many children and adults in

4602-546: The genericization of their trademarked software, Adobe Photoshop . This is shown via recurring use of "photoshop" as a noun, verb, or general adjective for all photo manipulation throughout the Internet and mass media. Since 2003, the European Union has actively sought to restrict the use of geographical indications by third parties outside the EU by enforcing laws regarding " protected designation of origin ". Although

4680-703: The invention of printing and are now published in carefully annotated printed editions, such as the Loeb Classical Library , published by Harvard University Press , or the Oxford Classical Texts , published by Oxford University Press . Latin translations of modern literature such as: The Hobbit , Treasure Island , Robinson Crusoe , Paddington Bear , Winnie the Pooh , The Adventures of Tintin , Asterix , Harry Potter , Le Petit Prince , Max and Moritz , How

4758-704: The language of the Roman Rite . The Tridentine Mass (also known as the Extraordinary Form or Traditional Latin Mass) is celebrated in Latin. Although the Mass of Paul VI (also known as the Ordinary Form or the Novus Ordo) is usually celebrated in the local vernacular language, it can be and often is said in Latin, in part or in whole, especially at multilingual gatherings. It is the official language of

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4836-431: The later part of the Roman Republic , up to 75 BC, i.e. before the age of Classical Latin . It is attested both in inscriptions and in some of the earliest extant Latin literary works, such as the comedies of Plautus and Terence . The Latin alphabet was devised from the Etruscan alphabet . The writing later changed from what was initially either a right-to-left or a boustrophedon script to what ultimately became

4914-540: The marquee model being the Shotmaker. The Shotmaker would be worn by Ralph Sampson and Gerald Henderson . In 1981 Sugar Ray Leonard became a spokesperson for the brand. Stride Rite Corporation purchased Keds and Sperry Top-Sider from Uniroyal (formerly U.S. Rubber) in 1979 for $ 18 million. Keds has produced collaborative collections with companies including Kate Spade New York , Madewell, Opening Ceremony, Steven Alan and Alice + Olivia . In 2009, Keds launched

4992-631: The original style, the Royal, was endorsed by George Mikan . In 1953, the Minneapolis Lakers were outfitted with Pro-Keds. In 1969, Pro-Keds introduced the 69er, and demand for them in Harlem and The Bronx was so overwhelming that they became known as "Uptowns". The early 1970s saw the introduction of the Royal Plus, also known as the "Suede Super", which had a suede upper, padded collar, and

5070-413: The other varieties, as it was largely separated from the unifying influences in the western part of the Empire. Spoken Latin began to diverge into distinct languages by the 9th century at the latest, when the earliest extant Romance writings begin to appear. They were, throughout the period, confined to everyday speech, as Medieval Latin was used for writing. For many Italians using Latin, though, there

5148-420: The release of the 1987 movie Dirty Dancing , in which Jennifer Grey 's character wore Keds, company revenue grew 10 times. Many cheerleaders also wore Keds as part of their uniform during the mid-1980s to the mid-1990s. In the USSR and many post-Soviet countries, sneakers with canvas tops became known generically as "keds" (Russian: кеды). In 2009, singer Lana Del Rey featured in an advertisement for

5226-434: The shoes were worn by Olympic soccer players, national and international tennis champions, and college athletes. In 1926, the Keds Triumph shoe was introduced. Keds released "Kedettes", a line of washable high-heeled shoes for women, in 1938. In 1949, Pro-Keds were introduced as a line of sneakers for athletic performance intended to compete with the industry standard, Converse . Designed specifically for basketball players,

5304-439: The term genericization refers to the process of a brand drug losing market exclusivity to generics. Trademark erosion , or genericization , is a special case of antonomasia related to trademarks . It happens when a trademark becomes so common that it starts being used as a common name and the original company has failed to prevent such use. Once it has become an appellative, the word cannot be registered any more; this

5382-437: The term " game console ", at that time a neologism . Whether or not a mark is popularly identified as genericized, the owner of the mark may still be able to enforce the proprietary rights that attach to the use or registration of the mark, as long as the mark continues to exclusively identify the owner as the commercial origin of the applicable products or services. If the mark does not perform this essential function and it

5460-430: The term ' googling ' in reference to Web searches. In 2006, both the Oxford English Dictionary and the Merriam Webster Collegiate Dictionary struck a balance between acknowledging widespread use of the verb coinage and preserving the particular search engine's association with the coinage, defining google (all lower case, with - le ending) as a verb meaning "use the Google search engine to obtain information on

5538-418: The terms to be genericized, stating the company's failure to reinforce the brand's connection with their product as the reason. A different sense of the word genericized in the pharmaceutical industry refers to products whose patent protection has expired. For example, Lipitor was genericized in the U.S. when the first competing generic version was approved by the FDA in November 2011. In this same context,

5616-949: The trademark in similar fashion to generic terms . In one example, the Otis Elevator Company 's trademark of the word " escalator " was cancelled following a petition from Toledo -based Haughton Elevator Company . In rejecting an appeal from Otis, an examiner from the United States Patent and Trademark Office cited the company's own use of the term "escalator" alongside the generic term " elevator " in multiple advertisements without any trademark significance. Therefore, trademark owners go to extensive lengths to avoid genericization and trademark erosion. Genericization may be specific to certain professions and other subpopulations. For example, Luer-Lok (Luer lock) , Phoroptor (phoropter) , and Port-a-Cath (portacath) have genericized mind share among physicians due to

5694-433: Was available in a high or low top. Pro-Keds were worn by NBA stars including Willis Reed , Kareem Abdul-Jabbar , Nate "Tiny" Archibald , JoJo White , Bob Love , Lou Hudson , Bob Lanier and "Pistol" Pete Maravich , as well as musicians The Ramones . The brand gained a following in the hip-hop community by the late 1970s. In the spring of 1980, Pro-Keds launched a collection of performance cupsole basketball shoes with

5772-413: Was free to develop on its own, there is no reason to suppose that the speech was uniform either diachronically or geographically. On the contrary, Romanised European populations developed their own dialects of the language, which eventually led to the differentiation of Romance languages . Late Latin is a kind of written Latin used in the 3rd to 6th centuries. This began to diverge from Classical forms at

5850-496: Was much more liberal in its linguistic cohesion: for example, in classical Latin sum and eram are used as auxiliary verbs in the perfect and pluperfect passive, which are compound tenses. Medieval Latin might use fui and fueram instead. Furthermore, the meanings of many words were changed and new words were introduced, often under influence from the vernacular. Identifiable individual styles of classically incorrect Latin prevail. Renaissance Latin, 1300 to 1500, and

5928-441: Was no complete separation between Italian and Latin, even into the beginning of the Renaissance . Petrarch for example saw Latin as a literary version of the spoken language. Medieval Latin is the written Latin in use during that portion of the post-classical period when no corresponding Latin vernacular existed, that is from around 700 to 1500 AD. The spoken language had developed into the various Romance languages; however, in

6006-663: Was part of a trademark registered in Canada by a Canadian manufacturer, then ham manufacturers in Parma , Italy, might be unable to use this name in Canada. Wines (such as Bordeaux , Port and Champagne ), cheeses (such as Roquefort , Parmesan , Gouda , and Feta ), Pisco liquor, and Scotch whisky are examples of geographical indications. Compare Russian use of "Шампанское" (= Shampanskoye) for champagne -type wine made in Russia. In

6084-482: Was shut down in June 2019), and Vatican Radio & Television, all of which broadcast news segments and other material in Latin. A variety of organisations, as well as informal Latin 'circuli' ('circles'), have been founded in more recent times to support the use of spoken Latin. Moreover, a number of university classics departments have begun incorporating communicative pedagogies in their Latin courses. These include

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