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Marian Breland Bailey

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109-562: Marian Breland Bailey (born Marian Ruth Kruse ; December 2, 1920 – September 25, 2001) was an American psychologist , an applied behavior analyst who played a major role in developing empirically validated and humane animal training methods and in promoting their widespread implementation. She and her first husband, Keller Breland (1915–1965), studied at the University of Minnesota under behaviorist B. F. Skinner and became "the first applied animal psychologists." Together they wrote

218-471: A dissertation of limited scope, and is (in most cases) two years in duration. Prior to enrolling in the master's program, the student studies psychology for three years as an undergraduate ( B.A. or B.Sc. , and, for organizational psychology, also B.Com. ), followed by an additional postgraduate honours degree in psychology; see List of universities in South Africa . The undergraduate B.Psyc.

327-440: A master's degree . Such programs can range from forty-eight to eighty-four units, most often taking two to three years to complete after the undergraduate degree. Training usually emphasizes theory and treatment over research, quite often with a focus on school or couples and family counseling. Similar to doctoral programs, master's level students usually must complete a clinical practicum under supervision; some programs also require

436-547: A "mischaracterization". The change in terms resulted in a massive backlash of protests via consumer groups and social media, and General Mills reverted the terms back to the original content after only a few days. On 12 February 2020, the United Nations published a database of companies doing business related in the West Bank , including East Jerusalem , as well as in the occupied Golan Heights . General Mills

545-751: A 2-year postdoctoral experience regardless of the state, as set forth in the Houston Conference Guidelines. Today in America, about half of all clinical psychology graduate students are being trained in PhD programs that emphasize melding research with practice and are conducted by universities—with the other half in PsyD programs, which less focus on research (similar to professional degrees for medicine and law). Both types of doctoral programs (PhD and PsyD) envision practicing clinical psychology in

654-448: A fee of around $ 820 million, as part of its strategy to expand in the US natural foods market. In October 2014, General Mills announced plans to cut 700 to 800 jobs, mostly in U.S., in corporate restructuring planned to be completed by the end of 2015. In 2015, citing climate change, General Mills promised to reduce its greenhouse gas emissions by 28 percent over 10 years. In December 2016,

763-562: A few companies to pay a dividend every year since its founding. In the 1930s, General Mills engineer, Thomas R. James, created the puffing gun, which inflated or distorted cereal pieces into puffed-up shapes. This new technology was used in 1937 to create Kix cereal and in 1941 to create Cheerioats (known today as Cheerios). In 1939, General Mills engineer Helmer Anderson created the Anderson sealer. This new device allowed for bags of flour to be sealed with glue instead of just being tied with

872-600: A five-unit restaurant company called Red Lobster and expanded it nationwide. Soon, a division of General Mills titled General Mills Restaurants developed to take charge of the Red Lobster chain. In 1980, General Mills acquired the California-based Good Earth health food restaurant chain. The company eventually converted the restaurants into other chain restaurants they were operating, such as Red Lobster. In 1982, General Mills Restaurants founded

981-529: A flour dust explosion along with five nearby buildings, an event known as the Great Mill Disaster . The ensuing fire led to the death of 18 workers. Construction of a new mill began immediately. Not only was the new mill safer but it also was able to produce a higher quality flour after the old grinding stones were replaced with automatic steel rollers, the first ever used. In 1880, Washburn-Crosby flour brands won gold, silver and bronze medals at

1090-689: A form of program now considered traditional entertainment fare. Most major theme parks' animal programs can be traced back to the couple's pioneering work. They also established the first coin-operated animal shows. The Buck Bunny commercial featured their trained rabbits for a Coast Federal Savings television ad that ran for twenty years and which still holds the record for longest running TV commercial advertisement. They trained animals for many other venues including circuses , motion pictures, museums, stores, and zoos . Earlier animal trainers had historically relied primarily on punishment when teaching animals. Bailey and Breland instead followed Skinner's emphasis on

1199-568: A graduate degree in psychology (MA, Psy.D., Ed.D., or Ph.D.), or have a provincial license to use the title "psychologist". Provincial regulators include: A professional psychologist in the Dominican Republic must have a suitable qualification and be a member of the Dominican College of Psychologists . In Finland , the title "psychologist" is protected by law. The restriction for psychologists (licensed professionals)

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1308-487: A license from RCI to practice. Psychologs magazine is the major media, working on mental health awareness. Tele-MANAS is a nationwide governmental program launched by Ministry of Health & Family Welfare in October 2021. In New Zealand, the use of the title "psychologist" is restricted by law. Prior to 2004, only the title "registered psychologist" was restricted to people qualified and registered as such. However, with

1417-467: A license is required. To practice with the title of "psychologist", in almost all cases a doctoral degree is required (PhD, PsyD, or EdD in the U.S.). Normally, after the degree, the practitioner must fulfill a certain number of supervised postdoctoral hours ranging from 1,500 to 3,000 (usually taking one to two years), and pass the EPPP and any other state or provincial exams. By and large, a professional in

1526-425: A master's degree is sufficient). The minimal requirement for full membership can be waived in circumstances where there is evidence that significant contribution or performance in the field of psychology has been made. Associate membership requires at least two years of postgraduate studies in psychology or an approved related discipline. Some U.S. schools offer accredited programs in clinical psychology resulting in

1635-491: A minimum amount of personal psychotherapy. While many graduates from master's level training go on to doctoral psychology programs, a large number also go directly into practice—often as a licensed professional counselor (LPC), marriage and family therapist (MFT), or other similar licensed practice, which varies by state. There is stiff competition to gain acceptance into clinical psychology doctoral programs (acceptance rates of 2–5% are not uncommon). Clinical psychologists in

1744-509: A new Italian-themed restaurant chain called Olive Garden . Another themed restaurant, China Coast , was added before the entire group was spun off to General Mills shareholders in 1995 as Darden Restaurants . During the same decade, General Mills ventured further, starting the General Mills Specialty Retail Group. They acquired two clothing and apparel companies, Talbots and Eddie Bauer . The acquisition

1853-424: A number of psychological therapies, including behavioral, cognitive, humanistic, existential, psychodynamic, and systemic approaches, as well as in-depth training in psychological testing , and to some extent, neuropsychological testing . Clinical psychologists can offer a range of professional services, including: In practice, clinical psychologists might work with individuals, couples, families, or groups in

1962-606: A pet supplement business, Fera Pets, Inc. On September 12, 2024, General Mills announced that it would sell its North American yogurt division to Groupe Lactalis and Sodiaal. Lacatlis would buy the US brands while Sodiaal would by the Canadian brands which would be completed by 2025. The company has been associated with social media campaigns and education of dieticians promoting the "anti-diet" movement. This activity has been connected with helping to promote some of its own foods, which are high in sugar content. In April 2014,

2071-482: A place on the CDP "A List" for both climate change and water security . On May 15, 2021, General Mills announced that it was acquiring Tyson Foods 's pet treat business, including True Chews, Nudges and Top Chews, for $ 1.2 billion. The acquisition was completed on July 7, 2021. In April 2022, there were increasing news reports and complaints that the company's Lucky Charms cereal was somehow making individuals ill, with

2180-685: A prized possession. While still an undergraduate student, Bailey met her future husband Keller Breland, who came to call her "Mouse" without knowing that her family called her " Maus ". Bailey and others soon decided that her name was Mouse. In 1940, Bailey joined Psi Chi , the national honor society in psychology. She graduated with her bachelor of arts degree summa cum laude in 1941, the only member of her graduating class with an A average. After Bailey earned her bachelor's degree, she married psychologist Keller Bramwell Breland (1915–1965) on August 1, 1941. Together, they had three children: Bradley (1946), Frances (1948), and Elizabeth (1952). Bailey became

2289-476: A psychologist. The standard route to full membership (MAPS) of the APS usually requires four years of APAC-accredited undergraduate study, plus a master's or doctorate in psychology from an accredited institution. An alternate route is available for academics and practitioners who have gained appropriate experience and made a substantial contribution to the field of psychology. Restrictions apply to all individuals using

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2398-565: A registered psychologist. However, the Australian Health Practitioner Regulation Agency (AHPRA) is currently in the process of phasing out the 4 + 2 internship pathway. Once the 4 + 2 pathway is phased out, a master's degree or PhD will be required to become a psychologist in Australia. This is because of concerns about public safety, and to reduce the burden of training on employers. There

2507-473: A research-based, scientifically valid manner, and most are accredited by the APA. APA accreditation is very important for U.S. clinical, counseling, and school psychology programs because graduating from a non-accredited doctoral program may adversely affect employment prospects and present a hurdle for becoming licensed in some jurisdictions. Doctorate (PhD and PsyD) programs usually involve some variation on

2616-781: A retrospective on Bailey, who had been a figure in the state of Arkansas for decades. Her husband Bob provided a biographical tribute for the Division 25 Recorder , the official publication of the APA's Division 25 for Behavior Analysis. Other obituaries and biographies have appeared online. In her name, Henderson State University presents the Marian Breland Bailey Endowed Scholarship in Psychology to select psychology undergraduates. Memorial contributions in Bailey's memory go to this scholarship and to

2725-509: A species intrude into the behaviors a trainer was attempting to teach an animal. The article is recognized as a milestone in the history of psychology. In 1963, Bailey designed and implemented a program to improve techniques for working with profoundly mentally retarded individuals at a human development center in Alexandria, Louisiana . She emphasized the value of positive reinforcement, and taught ward attendants humane practices that became

2834-583: A string. In 1956, General Mills created the tear-strip for easily opening packages. In 1946, General Mills established their Aeronautical Research Division with chief engineer Otto C. Winzen . This division developed high altitude balloons in conjunction with the United States Navy Office of Naval Research (ONR), such as the Skyhook balloon . In 1956, hundreds of General Mills balloons carrying reconnaissance equipment were launched by

2943-399: A variety of housewares products featured in the widely distributed Betty Crocker catalog. The coupons and the catalog were discontinued by the company in 2006. General Mills became the sponsor of the popular radio show The Lone Ranger in 1941. The show was then brought to television, and, after 20 years, their sponsorship came to an end in 1961. Beginning in 1959, General Mills sponsored

3052-879: A variety of settings, including private practices, hospitals, community mental health centers, schools, businesses, and non-profit agencies. Most clinical psychologists who engage in research and teaching do so within a college or university setting. Clinical psychologists may also choose to specialize in a particular field. Psychologists in the United States campaigned for legislative changes to enable specially-trained psychologists to prescribe psychotropic medications . Legislation in Idaho , Iowa , Louisiana , New Mexico , Illinois , and Colorado has granted those who complete an additional master's degree program in clinical psychopharmacology authority to prescribe medications for mental and emotional disorders. As of 2019 , Louisiana

3161-571: Is a professional who practices psychology and studies mental states , perceptual , cognitive , emotional , and social processes and behavior. Their work often involves the experimentation , observation , and interpretation of how individuals relate to each other and to their environments. Psychologists usually acquire a bachelor's degree in psychology, followed by a master's degree or doctorate in psychology. Unlike psychiatric physicians and psychiatric nurse-practitioners, psychologists usually cannot prescribe medication , but depending on

3270-612: Is a commonly used, well studied and high efficacy psychotherapy practiced by psychologists. Psychologists can work with a range of institutions and people, such as schools, prisons, in a private clinic, in a workplace, or with a sports team. Applied psychology applies theory to solve problems in human and animal behavior. Applied fields include clinical psychology , counseling psychology , sport psychology , forensic psychology , industrial and organizational psychology , health psychology and school psychology . Licensing and regulations can vary by state and profession. In Australia,

3379-791: Is a four-year program integrating theory and practical training, and—with the required examination set by the Professional Board for Psychology—is sufficient for practice as a psychometrist or counselor . In the UK, "registered psychologist" and "practitioner psychologist" are protected titles. The title of "neuropsychologist" is not protected. In addition, the following specialist titles are also protected by law: "clinical psychologist", "counselling psychologist", "educational psychologist", "forensic psychologist", "health psychologist", "occupational psychologist" and "sport and exercise psychologist". The Health and Care Professions Council (HCPC)

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3488-539: Is also a '5 + 1' registration pathway, including a four-year APAC approved degree followed by one year of postgraduate study and one year of supervised practice. Endorsement within a specific area of practice requires additional qualifications. These notations are not "specialist" titles (Western Australian psychologists could use "specialist" in their titles during a three-year transitional period from 17 October 2010 to 17 October 2013). Membership with Australian Psychological Society (APS) differs from registration as

3597-835: Is an American multinational manufacturer and marketer of branded ultra-processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis , the company originally gained fame for being a large flour miller . It is headquartered in Golden Valley, Minnesota , a suburb of Minneapolis . Today, the company markets many well-known North American brands, including Gold Medal flour, Annie's Homegrown , Lärabar , Cascadian Farm, Betty Crocker , Yoplait , Nature Valley , Totino's , Pillsbury , Old El Paso , Häagen-Dazs , as well as breakfast cereals under

3706-877: Is available for physicians via dual MD/PhD programs, it is not typically included in standard medical education, although psychiatrists may develop research skills during their residency or a psychiatry fellowship (post-residency). Psychiatrists, as licensed physicians, have been trained more intensively in other areas, such as internal medicine and neurology, and may bring this knowledge to bear in identifying and treating medical or neurological conditions that present with primarily psychological symptoms such as depression, anxiety, or paranoia (e.g., hypothyroidism presenting with depressive symptoms, or pulmonary embolism with significant apprehension and anxiety). Licensed behavior analysts are licensed in five states to provide services for clients with substance abuse , developmental disabilities , and mental illness . This profession draws on

3815-724: Is comparable to a M.Sc. degree and requires at least five years of training at a university. Originally, a diploma degree in psychology awarded in Germany included the subject of clinical psychology. With the Bologna-reform, this degree was replaced by a master's degree. The academic degree of Diplom-Psychologe or M.Sc. (Psychologie) does not include a psychotherapeutic qualification, which requires three to five years of additional training. The psychotherapeutic training combines in-depth theoretical knowledge with supervised patient care and self-reflection units. After having completed

3924-489: Is governed by National Supervisory Authority for Welfare and Health (Finland) (Valvira). It takes 330 ECTS-credits (about six years) to complete the university studies (master's degree). There are about 6,200 licensed psychologists in Finland. In Germany , the use of the title Diplom-Psychologe (Dipl.-Psych.) is restricted by law, and a practitioner is legally required to hold the corresponding academic title, which

4033-511: Is not limited to the area of rehabilitation. Titles such as "counselor", "psychoanalyst", "psychoeducator" or "psychotherapist" are not protected at present. In other words, an individual may call themselves a "psychotherapist" or "counselor" without having any recognized degree from Rehabilitation council of India and without having to register with the Rehabilitation Council of India. Rehabilitation psychologists also require

4142-430: Is possible if conditions are unsanitary. On May 12, 2022, General Mills announced that it was acquiring TNT Crust, a supplier of frozen pizza crusts, from Peak Rock Capital. On May 25, 2022, General Mills announced that it was selling its Hamburger Helper and Suddenly Salad businesses to Eagle Family Foods Group for $ 610 million. The sale was completed on July 5, 2022. On November 9, 2023, General Mills acquired

4251-463: Is regulated through the "health personnel act". In South Africa , psychologists are qualified in either clinical, counseling, educational, organizational, or research psychology. As below, qualification requires at least five years of study, and at least one of internship. To become qualified, one must complete a recognized master's degree in Psychology , an appropriate practicum at a recognized training institution, and take an examination set by

4360-712: Is specifically defined in the Mental Health Act, 2017. An MPhil in Clinical Psychology degree of two years duration recognized by the Rehabilitation Council of India is required to apply for registration as a clinical psychologist. PsyD and Professional diploma in Clinical Psychology is also a less popular way to get license of Clinical Psychologist in India. This procedure has been criticized by some stakeholders since clinical psychology

4469-423: Is the completion of five years of university training in psychology (master's degree or equivalent). The title of "psychotherapist" is not legally protected. As of 2016, Belgian law recognizes the clinical psychologist as an autonomous health profession. It reserves the practice of psychotherapy to medical doctors, clinical psychologists and clinical orthopedagogists. A professional in the U.S. or Canada must hold

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4578-455: Is the largest group of psychologists in clinical settings such as the NHS. Around 2,000 are educational psychologists. In the United States and Canada, full membership in each country's professional association— American Psychological Association (APA) and Canadian Psychological Association (CPA), respectively—requires doctoral training (except in some Canadian provinces, such as Alberta , where

4687-523: Is the only state where the licensing and regulation of the practice of medical psychology by medical psychologists (MPs) is regulated by a medical board (the Louisiana State Board of Medical Examiners) rather than a board of psychologists. While other states have pursued prescriptive authority, they have not succeeded. Similar legislation in the states of Hawaii and Oregon passed through their respective legislative bodies, but in each case

4796-539: Is the statutory regulator for practitioner psychologists in the UK. In the UK, the use of the title "chartered psychologist" is also protected by statutory regulation, but that title simply means that the psychologist is a chartered member of the British Psychological Society , but is not necessarily registered with the HCPC. However, it is illegal for someone who is not in the appropriate section of

4905-585: Is working with the HCPC to ensure that the title of "neuropsychologist" is regulated as a specialist title for practitioner psychologists. As of December 2012 , in the United Kingdom, there are 19,000 practitioner psychologists registered across seven categories: clinical psychologist, counselling psychologist, educational psychologist , forensic psychologist , health psychologist , occupational psychologist , sport and exercise psychologist . At least 9,500 of these are clinical psychologists, which

5014-507: The Dennis the Menace animated series based on the comic strip of the same name created by Hank Ketcham in 1986. From 1997 until May 31, 2004, General Mills sponsored and syndicated the first 82 episodes of the original Sailor Moon English dub (the remaining 17 of 82 episodes premiered on Cartoon Network 's programming block Toonami in 1998). The first venture General Mills took into

5123-793: The Rocky and His Friends television series , later known as The Bullwinkle Show . Until 1968, Rocky and Bullwinkle were featured in a variety of advertisements for General Mills. General Mills was also a sponsor of the Saturday-morning cartoons from the Total Television productions studio, including Tennessee Tuxedo . The company also was a sponsor of the ABC western series The Life and Legend of Wyatt Earp , starring Hugh O'Brian . The company, along with its subsidiary The Program Exchange , backed DiC Entertainment in syndicating

5232-551: The Mississippi River in Minneapolis, Minnesota . Cadwallader C. Washburn acquired the company shortly after its founding and hired his brother William D. Washburn to assist in the company's development. In 1866 the Washburns got into the business themselves, building the Washburn "B" Mill at the falls. At the time, the building was considered to be so large and output so vast that it could not possibly sustain itself. However,

5341-563: The University of Arkansas in 1978. She then served as a professor of psychology at Henderson State University from 1981 until her retirement in 1998. During these years, the Baileys produced educational films on topics such as the history of behaviorism. Their film work included The History of Behavioral Analysis Biographies , the ABE documentary Patient Like the Chipmunks , and An Apple for

5450-559: The "I.Q. Zoo" in Hot Springs as both a training facility and a showcase of trained animals. "Popular acts included chickens that walked tightropes, dispensed souvenirs and fortune cards, danced to music from jukeboxes, played baseball and ran the bases; rabbits that kissed their (plastic) girlfriends, rode fire trucks and sounded sirens, and rolled wheels of fortune; ducks that played pianos and drums; and raccoons that played basketball." Bailey and Breland were also "the first to introduce

5559-787: The Arkansas Kidney Foundation. Bailey's husband Bob continued to teach seminars they developed and the Bailey & Bailey Operant Conditioning Workshops which they began together. The Archives of the History of Psychology in Akron, Ohio , and the Smithsonian Math and Science Museum in Washington, D.C., now house collections of Bailey's documents and items. [REDACTED] Media related to I.Q. Zoo at Wikimedia Commons Psychologist A psychologist

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5668-670: The Baileys began the Bailey & Bailey Operant Conditioning Workshops, which provided training to animal trainers, psychologists, students, and many others from throughout the world. The program of study involved four increasingly advanced levels of the "physically, mentally, and emotionally demanding" workshops. In 1998, the University of Arkansas inducted Bailey into the university's Fulbright College Alumni Academy as one of their first Distinguished Alumni Award recipients. On September 25, 2001, Bailey died at St. Joseph's Hospital in Hot Springs. After Bailey's death, numerous professionals in

5777-530: The Code of Conduct of Psychologists (2019). Psychologists in Greece are not required to register with any psychology body in the country in order to legally practice the profession. Titles such as "psychotherapist" or "counselor" are not protected by law in Greece and anyone may call themselves a "psychotherapist" or "counselor" without having earned a graduate degree in psychology. In India, "clinical psychologist"

5886-486: The EPPP, such as a jurisprudence (i.e., mental health law) examination or an oral examination. Nearly all states also require a certain number of continuing education credits per year in order to renew a license. Licensees can obtain this through various means, such as taking audited classes and attending approved workshops. There are professions whose scope of practice overlaps with the practice of psychology (particularly with respect to providing psychotherapy) and for which

5995-554: The General Mills name, including Cheerios , Wheaties , Chex , Lucky Charms , Trix , Cocoa Puffs and Count Chocula and the other monster cereals . The company can trace its history to the Minneapolis Milling Company , incorporated in 1856. The company was founded by Illinois Congressman Robert Smith , who leased power rights to flour mills operating along the west side of Saint Anthony Falls on

6104-498: The HCPC register to provide psychological services. The requirement to register as a clinical, counselling, or educational psychologist is a professional doctorate (and in the case of the latter two the British Psychological Society's Professional Qualification, which meets the standards of a professional doctorate). The title of "psychologist", by itself, is not protected. The British Psychological Society

6213-655: The Millers' International Exhibition in Cincinnati , causing them to launch the Gold Medal flour brand. In 1924, the company acquired a failing Twin Cities radio station, WLAG , renaming it WCCO (from Washburn-Crosby Company). General Mills itself was created on June 20, 1928, when Washburn-Crosby President James Ford Bell merged Washburn-Crosby with three other mills. In the same year, General Mills acquired

6322-536: The Pigeon Project, Bailey assured colleagues that its name had actually been "Pigeon in a Pelican", with pelican referring to the missile each pigeon was to guide. Bailey and Breland saw the commercial possibilities of operant training. So they left the University of Minnesota without completing their doctorates, and founded Animal Behavior Enterprises (ABE) on a farm in Minnesota. Skinner tried to dissuade

6431-592: The Professional Board for Psychology. Registration with the Health Professions Council of South Africa (HPCSA) is required and includes a Continuing Professional Development component. The practicum usually involves a full year internship , and in some specializations, the HPCSA requires completion of an additional year of community service . The master's program consists of seminars , coursework -based theoretical and practical training , and

6540-760: The Student: How Behavioral Psychology Can Change the American Classroom . Bailey continued writing about the "misbehavior" of animals during operant conditioning for publications such as American Psychologist , the official journal of the American Psychological Association (APA). The Baileys were chief among the behaviorists who began using the Internet for instruction, problem solving, and promotion of their science. In 1996,

6649-585: The U.S. for clinical, counseling, and school psychologists in May 2021 was US$ 82,510 and the median salary for industrial-organizational psychologists was US$ 105,310. Psychologists can work in applied or academic settings. Academic psychologists educate higher education students, as well as conduct research, with graduate-level research being an important part of academic psychology. Academic positions can be tenured or non-tenured, with tenured positions being highly desirable. General Mills General Mills, Inc.

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6758-496: The U.S. must hold a doctoral degree in psychology (PsyD, EdD, or PhD), and/or have a state license to use the title psychologist . However, regulations vary from state to state. For example, in the states of Michigan, West Virginia, and Vermont, there are psychologists licensed at the master's level. Although clinical psychologists and psychiatrists share the same fundamental aim—the alleviation of mental distress—their training, outlook, and methodologies are often different. Perhaps

6867-534: The U.S. states is different in terms of requirements and licenses (see and for examples), there are three common requirements: All U.S. state and Canada provincial licensing boards are members of the Association of State and Provincial Psychology Boards (ASPPB) which created and maintains the Examination for Professional Practice in Psychology (EPPP). Many states require other examinations in addition to

6976-496: The U.S. undergo many years of graduate training—usually five to seven years after the bachelor's degree—to gain demonstrable competence and experience. Licensure as a psychologist may take an additional one to two years post-PhD/PsyD. Some states require a 1-year postdoctoral residency, while others do not require postdoctoral supervised experience and allow psychology graduates to sit for the licensure exam immediately. Some psychology specialties, such as clinical neuropsychology, require

7085-752: The United States government under Project Genetrix to surveil Eastern bloc countries, in particular their nuclear capabilities. The aeronautical work of General Mills done around the time of the Second World War was continued by Raven Industries . The General Mills Electronics division developed the DSV Alvin submersible, which is notable for being used in investigating the wreck of Titanic among other deep-sea exploration missions. Beginning in 1929, General Mills products contained box top coupons, known as Betty Crocker coupons, with varying point values, which were redeemable for discounts on

7194-655: The University of Minnesota to major in Latin and minor in Greek . Although financial times were difficult as her family had lost everything during the banking collapse of the Great Depression , a full scholarship and a Works Progress Administration award for writers supported her undergraduate education. Before long, she also became a research assistant for B. F. Skinner . To meet a science requirement, Bailey took psychology because, as she later explained, "I thought it

7303-547: The Wichita Mill and Elevator Company of the industrialist Frank Kell of Wichita Falls , Texas . With the sale, Kell acquired cash plus stock in the corporation. Shares of the new company's stock were first sold on the New York Stock Exchange on November 30, 1928, at $ 65 per share. The newly merged company paid a dividend in 1928 and has continued the dividend uninterrupted ever since – one of only

7412-463: The applied technology of behavior analysis ." Marlin Perkins of Wild Kingdom and Walt Disney were among those who learned from them. Bailey led ABE's government research, some of which remains classified to this day. Known projects included the development of an avian ambush detection system. In 1950, Bailey and Breland relocated ABE to a farm near Hot Springs, Arkansas . In 1955, they opened

7521-496: The book Animal Behavior which was first published in 1966, after Keller's death. Born to Christian and Harriet (Prime) Kruse, Marian Ruth Kruse grew up in Minneapolis , Minnesota. Christian, a German immigrant , worked for an automotive supply store, and Harriet was a registered nurse. Bailey's father and then others called her " Maus " ("mouse"), a common German nickname for little girls. After graduating from Washburn High School as her senior class's valedictorian , Bailey went to

7630-595: The business but it was floated on the stock exchange with General Mills's shareholders getting equivalent shares in Kenner Parker. This was more tax efficient for General Mills. In 1990, a joint venture with Nestlé S.A. called Cereal Partners was formed which markets cereals (including many existing General Mills cereal brands) outside the US and Canada under the Nestlé name. In 2001, the company purchased Pillsbury (sans Burger King ) from Diageo , although it

7739-580: The company announced it would be restructuring, splitting into four business groups based on global region, and cutting as many as 600 jobs. In February 2018, the company entered into the pet products industry, paying $ 8 billion to buy Blue Buffalo Pet Products, Inc. As of 2018, the company ranked 182nd on the Fortune 500 list of the largest United States corporations by revenue. Having launched its first regenerative agriculture pilot program in March 2019,

7848-466: The company announced that it had changed its legal terms on its website to introduce an arbitration clause requiring all disputes with General Mills to be resolved in small claims court or arbitration and not as a participant in a class action . The change was made shortly after a judge's March 26, 2014, denial of a motion to dismiss a class action regarding the marketing of the company's Nature Valley brand products. Users would be deemed to accept

7957-404: The company has plans to improve soil health on 1 million acres of farmland by 2030 and has formed a partnership with Regrow Agriculture, a software and data analysis company that uses satellite imagery , weather data , and soil data to measure carbon sequestration in soil . In February 2020, General Mills was recognized by CDP as a global leader in corporate sustainability and received

8066-483: The company succeeded, and in 1874 he built the even bigger Washburn "A" Mill . In 1877, the mill entered a partnership with John Crosby to form the Washburn-Crosby Company , producing winter wheat flour. That same year Washburn sent William Hood Dunwoody to England to open the market for spring wheat. Dunwoody was successful and became a silent partner. In 1878, the "A" mill was destroyed in

8175-455: The couple from abandoning their graduate education for an untested commercial endeavor. Classmate Paul Meehl bet $ 10 they would fail. (His 1961 check for $ 10 later hung framed on Bailey's office wall.) ABE's first project was training farm animals to appear in feed advertisements for General Mills . Bailey and Breland went on to train "more animals and different species of animals than any other animal trainers" of their time, including animals of

8284-442: The course inspired Bailey to major in psychology with a minor in child psychology and to study operant conditioning . Bailey worked as Skinner's teaching and laboratory assistant when he published his pivotal work The Behavior of Organisms in 1938. She trained rats for Skinner, typed lecture notes for him, proofread his book, and even babysat his children. Skinner gave her the final galley proof of his book, which she considered

8393-592: The discipline as involving only such clinical or counseling psychologists. While counseling and psychotherapy are common activities for psychologists, these health service psychology fields are just two branches in the larger domain of psychology. There are other classifications such as industrial and organizational and community psychologists, whose professionals mainly apply psychological research, theories, and techniques to "real-world" problems of business, industry, social benefit organizations , government, and academia . Clinical psychologists receive training in

8502-446: The evidence base of applied behavior analysis and the philosophy of behaviorism . Behavior analysts have at least a master's degree in behavior analysis or in a mental health related discipline, as well as having taken at least five core courses in applied behavior analysis. Many behavior analysts have a doctorate. Most programs have a formalized internship program, and several programs are offered online. Most practitioners have passed

8611-611: The examination offered by the Behavior Analyst Certification Board The model licensing act for behavior analysts can be found at the Association for Behavior Analysis International 's website. In the United States, of 181,600 jobs for psychologists in 2021, 123,300 are employed in clinical, counseling, and school positions; 2,900 are employed in industrial-organizational positions, and 55,400 are in "all other" positions. The median salary in

8720-570: The field recognized her death with obituaries and biographies. Dr. Art Gillaspy and Dr. Elson Bihm of the University of Central Arkansas wrote an obituary for the American Psychologist . Psi Chi's journal Eye on Psi Chi honored Bailey, who had been a member for over sixty years, with a biography by Dr. Todd Wiebers of Henderson State. The year after her death, the Arkansas Historical Quarterly featured

8829-660: The first Director of Training in the Navy's Marine Mammal Program, then became ABE's General Manager. The two of them had founded the facility "Animal Wonderland" in 1972. Among their many activities, the Baileys worked with the Canine Companions for Independence nonprofit organization which trained dogs to assist disabled individuals. Together, the Baileys trained animals from over 140 species. Her graduate studies had stopped when she and Breland left to found ABE. She returned to graduate school and earned her PhD in psychology at

8938-587: The following 5 to 7 year, 90–120 unit curriculum: Psychologists can be seen as practicing within two general categories of psychology: health service psychology, which includes "practitioners" or "professionals" and research-oriented psychology which includes "scientists" or "scholars". The training models ( Boulder and Vail models) endorsed by the APA require that health service psychologists be trained as both researchers and practitioners, and that they possess advanced degrees. Psychologists typically have one of two degrees: PsyD or PhD . The PsyD program prepares

9047-818: The jurisdiction, some psychologists with additional training can be licensed to prescribe medications; qualification requirements may be different from a bachelor's degree and master's degree. Psychologists receive extensive training in psychological testing , communication techniques, scoring, interpretation, and reporting, while psychiatrists are not usually trained in psychological testing. Psychologists are also trained in, and often specialize in, one or more psychotherapies to improve symptoms of many mental disorders , including but not limited to treatment for anxiety , depression , post-traumatic stress disorder , schizophrenia , bipolar disorder , personality disorders and eating disorders . Treatment from psychologists can be individual or in groups . Cognitive behavioral therapy

9156-417: The land (cats, cattle, chickens, dogs, goats, pigs, rabbits, raccoons , rats, and sheep), the air (ducks, parrots, and ravens), and the sea (dolphins and whales). At their busiest, they trained "more than 1,000 animals at a given time". In training animals for recreational facilities such as Marineland of Florida , Parrot Jungle , SeaWorld , and Six Flags , they created the very first dolphin and bird shows,

9265-431: The least painful science." As a straight-A student, she was recommended for a highly selective psychology class taught by Skinner (the first of what Skinner later called "pro-seminars"), under whom she studied along with George Collier , W. K. Estes , Norman Guttman , Kenneth MacCorquodale , Paul Everett Meehl , and others bound for later fame in their field. With its emphasis on Skinner's new operant training techniques,

9374-501: The legislation was vetoed by the state's governor. In 1989, the U.S Department of Defense was directed to create the Psychopharmacology Demonstration Project (PDP). By 1997, ten psychologists were trained in psychopharmacology and granted the ability to prescribe psychiatric medications. The practice of clinical psychology requires a license in the United States and Canada. Although each of

9483-458: The most common complaints being gastrointestinal in nature, such as nausea, vomiting, and diarrhea. The episodes have not yet resulted in a company- or FDA-initiated recall; an FDA spokesperson said they were investigating approximately 100 reports. These reports came as norovirus was circulating in some areas of the U.S. It is relatively rare for cereals, as opposed to other foods, to be contaminated by microbes, because they must be baked, although it

9592-1038: The most significant difference is that psychiatrists are licensed physicians , and, as such, psychiatrists are apt to use the medical model to assess mental health problems and to also employ psychotropic medications as a method of addressing mental health problems. Psychologists generally do not prescribe medication, although in some jurisdictions they do have prescription privileges. In five U.S. states (New Mexico, Louisiana, Illinois, Iowa, Idaho, and Colorado), psychologists with clinical psychopharmacology training have been granted prescriptive authority for mental health disorders. Psychologists receive extensive training in psychological test administration, scoring, interpretation, and reporting, while psychiatrists are not trained in psychological testing. In addition, psychologists (particularly those from PhD programs) spend several years in graduate school being trained to conduct behavioral research; their training includes research design and advanced statistical analysis. While this training

9701-488: The national psychology licensing exam, the Examination for Professional Practice in Psychology (EPPP). Within the two main categories are many further types of psychologists as reflected by APA's 54 Divisions, which are specialty or subspecialty or topical areas, including clinical , counseling , and school psychologists . Such professionals work with persons in a variety of therapeutic contexts. People often think of

9810-614: The proclamation of the Health Practitioners Competence Assurance Act, in 2003, the use of the title "psychologist" was limited to practitioners registered with the New Zealand Psychologists Board. The titles "clinical psychologist", "counseling psychologist", "educational psychologist", "intern psychologist", and "trainee psychologist" are similarly protected. This is to protect the public by providing assurance that

9919-594: The psychology profession, and the use of the title "psychologist", is regulated by an Act of Parliament, the Health Practitioner Regulation (Administrative Arrangements) National Law Act 2008, following an agreement between state and territorial governments. Under this national law, registration of psychologists is administered by the Psychology Board of Australia (PsyBA). Before July 2010, the professional registration of psychologists

10028-502: The public to the applied technology of behavior analysis via numerous personal appearances at fairs, exhibitions, and theme parks across the country". They appeared on well known television shows such as The Today Show , The Tonight Show , Wild Kingdom , and You Asked For It . Publications including Colliers , Life , Popular Mechanics , Reader's Digest , Saturday Evening Post , Time , and even The Wall Street Journal featured them and their work. Although Breland

10137-420: The second graduate student to work under the renowned Skinner. Her husband soon came to work with Skinner as well. While graduate students, they collaborated with Skinner on military research during World War II . Their work involved training pigeons for use by the U.S. Navy , teaching the birds to guide bombs. This was never actually used. Although many sources incorrectly refer to the work as Project Pigeon or

10246-455: The so-called Anti-Monopoly game of an economics professor infringed their trademark. The dispute extended up to the U.S. Supreme Court , which ruled against them, saying that while they have exclusive rights to the game Monopoly , they cannot prevent others from using the word " monopoly " in the name of a game. In 1985, General Mills's toy division was separated from its parent as Kenner Parker Toys, Inc. There were many potential acquirers of

10355-486: The standard for institutions of this kind. The 1965 training manual Teaching the Mentally Retarded , which she and others prepared, remained in use for decades. On June 17, 1965, Breland died of a heart attack. In their 1966 textbook, Bailey described him as the "dreamer" and herself as the "engineer". She continued writing, researching, and training animals. In 1976, she married Robert E. Bailey. He had been

10464-463: The student primarily as a practitioner for clinical practice (e.g., testing, psychotherapy), but also as a scholar that consumes research. Depending on the specialty (industrial/organizational, social, clinical, school, etc.), a PhD may be trained in clinical practice as well as in scientific methodology, to prepare for a career in academia or research. Both the PsyD and PhD programs prepare students to take

10573-518: The terms by interacting with General Mills on its website in various ways, such as downloading coupons, subscribing to newsletters, or participating in Internet forums hosted on the website. The New York Times stated that the agreement could be interpreted to additionally construe purchasing General Mills products at a grocery store or liking the company's Facebook page as assent to the terms; General Mills disclaimed that interpretation, calling it

10682-530: The title "psychologist" has been protected by law in Greece . It can only be used by people who hold a relevant license or certificate, which is issued by the Greek authorities, to practice as a psychologist. The minimum requirement is the completion of university training in psychology at a Greek university, or at a university recognized by the Greek authorities. Psychologists in Greece are legally required to abide by

10791-559: The title "psychologist" in all states and territories of Australia. However, the terms "psychotherapist", "social worker", and "counselor" are currently self-regulated, with several organizations campaigning for government regulation. Since 1933, the title "psychologist" has been protected by law in Belgium. It can only be used by people who are on the National Government Commission list. The minimum requirement

10900-532: The title-holder is registered and therefore qualified and competent to practice, and can be held accountable. The legislation does not include an exemption clause for any class of practitioner (e.g., academics, or government employees). In Norway, the title "psychologist" is restricted by law and can only be obtained by completing a six-year integrated program, leading to the Candidate of Psychology degree. Psychologists are considered health personnel, and their work

11009-514: The toy industry was in 1965. The company bought Rainbow Crafts , which was the manufacturer of Play-Doh . General Mills's purchase of the company was significant because it brought production costs down and tripled the revenue. In 1967, General Mills bought the Kenner toy company. General Mills came out with their "monster cereals" in the 1970s. The cereals are now produced and sold seasonally around Halloween . In 1970, General Mills acquired

11118-424: The training requirements, psychologists take a state-run exam, which, upon successful completion (Approbation), confers the official title of "psychological psychotherapist" ( Psychologischer Psychotherapeut ). After many years of inter-professional political controversy, non-physician psychotherapy was given an adequate legal foundation through the creation of two new academic healthcare professions. Since 1979,

11227-464: The use of positive reinforcement to train animals, using rewards for desired behavior. Although other students of Skinner's later entered commercial animal training as well, the pair's techniques dominated the field because they found ways to simplify the training of complex behaviors. The couple did not just train the animals. They also trained other animal trainers, establishing in 1947 "the first school and instruction manual for teaching animal trainers

11336-442: Was governed by various state and territorial Psychology Registration Boards. The Australian Psychology Accreditation Council (APAC) oversees education standards for the profession. The minimum requirements for general registration in psychology, including the right to use the title "psychologist", are an APAC approved four-year degree in psychology followed by either a two-year master's program or two years of practice supervised by

11445-767: Was listed on the database on account of the activities of its subsidiary General Mills Israel in Israeli settlements in these occupied territories, which some have argued is illegal under international law . General Mills's breakfast cereals include: Some brands are marketed outside the US and Canada by the Cereal Partners joint venture using the Nestlé brand. General Mills' past and current cereal collaborations include: General Mills cereals no longer manufactured include: The company's baking-goods brands include: It also produces fruit snacks , including Fruit by

11554-572: Was officially described as a "merger". Since 2004, General Mills has been producing more products targeted to the growing ranks of health-conscious consumers. The company has chosen to switch its entire breakfast cereal line to whole grain . The company also started manufacturing their child-targeted cereals with less sugar. General Mills has reduced the level of sugar in all cereals advertised to children to 11 grams per serving. In April 2011, General Mills announced that it will switch all 1 million eggs it uses each year to cage-free. General Mills

11663-505: Was often the public face of ABE with some ads referring to "Keller Breland's I.Q. Zoo," both of them collaborated equally in ABE's endeavors. The couple stirred controversy among behaviorists with their 1961 article, "The misbehavior of organisms" – the title of which involved a play on words referring to Skinner's The Behavior of Organisms . Bailey and Breland outlined training difficulties in which instinct or instinctive drift might occur as tendencies biologically inherent in

11772-627: Was ranked #181 on the 2012 Fortune 500 list of America's largest corporations, 161 in 2015 and was the third-largest food consumer products company in the United States. During June 2012, the company's vice-president for diversity stated that General Mills opposes a Minnesota amendment banning gay marriage, stating that the company values "inclusion". The company received positive feedback for its stand which might attract people to its global workforce. The company announced in September 2014 that it would acquire organic food producer Annie's Inc. for

11881-493: Was short-lived. Talbots was purchased by a Japanese company, then known as JUSCO , and the Spiegel company purchased Bauer. Spiegel later declared bankruptcy, yet Bauer still remains, albeit in a smaller presence in the United States today. From 1976 to 1985, General Mills went to court as the parent company of Parker Brothers , which held the rights on the brand name and gaming idea of the board game Monopoly , claiming that

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