86-401: The Speedbird is the stylised emblem of a bird in flight designed in 1932 by Theyre Lee-Elliott as the corporate logo for Imperial Airways . It became a design classic and was used by the airline and its successors – British Overseas Airways Corporation (BOAC) and British Airways – for 52 years. The term "Speedbird" is still the call sign for British Airways. The original Speedbird
172-842: A 20th-century adaptation of a classical subject. Other important works for Rockefeller Center were made by Lee Lawrie , including the sculptural façade and the Atlas statue . During the Great Depression in the United States, many sculptors were commissioned to make works for the decoration of federal government buildings, with funds provided by the WPA, or Works Progress Administration . They included sculptor Sidney Biehler Waugh, who created stylized and idealized images of workers and their tasks for federal government office buildings. In San Francisco, Ralph Stackpole provided sculpture for
258-618: A broadly applied stylistic label in 1968 when historian Bevis Hillier published the first major academic book on it, Art Deco of the 20s and 30s . He noted that the term was already being used by art dealers, and cites The Times (2 November 1966) and an essay named Les Arts Déco in Elle magazine (November 1967) as examples. In 1971, he organized an exhibition at the Minneapolis Institute of Arts , which he details in his book The World of Art Deco . In its time, Art Deco
344-520: A combination of cyan and white. In 1974, BOAC was merged with British European Airways and others to form British Airways . The speedbird logo was retained unaltered, but returned to the nose section of the aircraft. A prominent Union Flag design now occupied the fin. The Speedbird survived for another ten years, finally being retired in December 1984. It was replaced by the Speedwing, which
430-536: A commercial artist and his work on book-jackets included Dodsworth , A Farewell to Arms and Eric Linklater 's Juan in America . He was a pioneer of informational posters which presented statistics in graphical form and created notable Art Deco logos including Imperial Airways ' Speedbird and the Post Office 's symbols for air mail and the telephone. The Speedbird was designed in 1932 and its appearance
516-540: A departure from) the undulating Art Nouveau style of Hector Guimard , so popular in Paris a few years earlier. Grasset stressed the principle that various simple geometric shapes like triangles and squares are the basis of all compositional arrangements. The reinforced-concrete buildings of Auguste Perret and Henri Sauvage, and particularly the Théâtre des Champs-Élysées , offered a new form of construction and decoration which
602-482: A floral chair with a parrot design for the hunting lodge of art collector Jacques Doucet . The furniture designers Louis Süe and André Mare made their first appearance at the 1912 exhibit, under the name of the Atelier français , combining polychromatic fabrics with exotic and expensive materials, including ebony and ivory. After World War I, they became one of the most prominent French interior design firms, producing
688-468: A modernist look. At its birth between 1910 and 1914, Art Deco was an explosion of colours, featuring bright and often clashing hues, frequently in floral designs, presented in furniture upholstery , carpets, screens, wallpaper and fabrics. Many colourful works, including chairs and a table by Maurice Dufrêne and a bright Gobelin carpet by Paul Follot were presented at the 1912 Salon des artistes décorateurs . In 1912–1913 designer Adrien Karbowsky made
774-463: A painting by Jean Dupas . The interior design followed the same principles of symmetry and geometric forms which set it apart from Art Nouveau, and bright colours, fine craftsmanship rare and expensive materials which set it apart from the strict functionality of the Modernist style. While most of the pavilions were lavishly decorated and filled with hand-made luxury furniture, two pavilions, those of
860-399: A part in the resurgence of decorative arts, as French designers felt challenged by the increasing exports of less expensive German furnishings. In 1911, SAD proposed a major new international exposition of decorative arts in 1912. No copies of old styles would be permitted, only modern works. The exhibit was postponed until 1914; and then, because of the war, until 1925, when it gave its name to
946-602: A style which flourished in Europe between 1895 and 1900, and coexisted with the Beaux-Arts and neoclassical that were predominant in European and American architecture. In 1905 Eugène Grasset wrote and published Méthode de Composition Ornementale, Éléments Rectilignes, in which he systematically explored the decorative (ornamental) aspects of geometric elements, forms, motifs and their variations, in contrast with (and as
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#17327798250311032-675: Is Tamara de Lempicka . Born in Poland, she emigrated to Paris after the Russian Revolution . She studied under Maurice Denis and André Lhote , and borrowed many elements from their styles. She painted portraits in a realistic, dynamic and colourful Art Deco style. In the 1930s, a dramatic new form of Art Deco painting appeared in the United States. During the Great Depression, the Federal Art Project of
1118-755: Is the Christ the Redeemer by the French sculptor Paul Landowski , completed between 1922 and 1931, located on a mountain top overlooking Rio de Janeiro , Brazil. Many early Art Deco sculptures were small, designed to decorate salons. One genre of this sculpture was called the Chryselephantine statuette, named for a style of ancient Greek temple statues made of gold and ivory. They were sometimes made of bronze, or sometimes with much more lavish materials, such as ivory, onyx , alabaster, and gold leaf. One of
1204-663: The Daily Herald . Other notable works by Lee-Elliott include posters for the London Underground and the Airmail logo. Many of his paintings and original artworks are in the collection of the Victoria and Albert Museum . A somewhat different Speedbird logo was designed for Piedmont Airlines in 1948. Speedbird House was an office block at Heathrow Airport. It was originally the headquarters of BOAC and, until
1290-491: The Empire State Building , Chrysler Building , and other buildings from the 1920s and 1930s are monuments to the style. In the 1930s, during the Great Depression , Art Deco gradually became more subdued. A sleeker form of the style, called Streamline Moderne , appeared in the 1930s, featuring curving forms and smooth, polished surfaces. Art Deco was a truly international style, but its dominance ended with
1376-528: The Musée d'Orsay in Paris. Parallel with these Art Deco sculptors, more avant-garde and abstract modernist sculptors were at work in Paris and New York City. The most prominent were Constantin Brâncuși , Joseph Csaky , Alexander Archipenko , Henri Laurens , Jacques Lipchitz , Gustave Miklos , Jean Lambert-Rucki , Jan et Joël Martel , Chana Orloff and Pablo Gargallo . The Art Deco style appeared early in
1462-496: The Works Progress Administration was created to give work to unemployed artists. Many were given the task of decorating government buildings, hospitals and schools. There was no specific Art Deco style used in the murals; artists engaged to paint murals in government buildings came from many different schools, from American regionalism to social realism ; they included Reginald Marsh , Rockwell Kent and
1548-430: The École royale gratuite de dessin (Royal Free School of Design), founded in 1766 under King Louis XVI to train artists and artisans in crafts relating to the fine arts, was renamed the École nationale des arts décoratifs ( National School of Decorative Arts). It took its present name, ENSAD ( École nationale supérieure des arts décoratifs ), in 1920.. The actual term art déco did not appear in print until 1966, in
1634-901: The 1912 Salon d'Automne was entrusted to the department store Printemps , and that year it created its own workshop, Primavera . By 1920 Primavera employed more than 300 artists, whose styles ranged from updated versions of Louis XIV , Louis XVI , and especially Louis Philippe furniture made by Louis Süe and the Primavera workshop, to more modern forms from the workshop of the Au Louvre department store. Other designers, including Émile-Jacques Ruhlmann and Paul Follot, refused to use mass production, insisting that each piece be made individually. The early Art Deco style featured luxurious and exotic materials such as ebony , ivory and silk, very bright colours and stylized motifs , particularly baskets and bouquets of flowers of all colours, giving
1720-424: The 1920s, the look changed; the fashions stressed were more casual, sportive and daring, with the woman models usually smoking cigarettes. American fashion magazines such as Vogue , Vanity Fair and Harper's Bazaar quickly picked up the new style and popularized it in the United States. It also influenced the work of American book illustrators such as Rockwell Kent. In Germany, the most famous poster artist of
1806-556: The 1920s. The art movement known as Cubism appeared in France between 1907 and 1912, influencing the development of Art Deco. In Art Deco Complete: The Definitive Guide to the Decorative Arts of the 1920s and 1930s Alastair Duncan writes "Cubism, in some bastardized form or other, became the lingua franca of the era's decorative artists." The Cubists, themselves under the influence of Paul Cézanne , were interested in
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#17327798250311892-415: The 1920s. Art Deco's development of Cubism's selective geometry into a wider array of shapes carried Cubism as a pictorial taxonomy to a much broader audience and wider appeal. (Richard Harrison Martin, Metropolitan Museum of Art) Art Deco was not a single style, but a collection of different and sometimes contradictory styles. In architecture, Art Deco was the successor to (and reaction against) Art Nouveau,
1978-969: The 1925 Exposition internationale des arts décoratifs et industriels modernes ( International Exhibition of Modern Decorative and Industrial Arts ) held in Paris . Art Deco has its origins in bold geometric forms of the Vienna Secession and Cubism . From its outset, it was influenced by the bright colors of Fauvism and of the Ballets Russes , and the exoticized styles of art from China , Japan , India , Persia , ancient Egypt , and Maya . During its heyday, Art Deco represented luxury, glamour, exuberance and faith in social and technological progress. The movement featured rare and expensive materials, such as ebony and ivory, and exquisite craftsmanship. It also introduced new materials such as chrome plating , stainless steel and plastic. In New York,
2064-528: The 19th century were considered simply artisans. The term arts décoratifs had been invented in 1875 , giving the designers of furniture, textiles, and other decoration official status. The Société des artistes décorateurs (Society of Decorative Artists), or SAD, was founded in 1901, and decorative artists were given the same rights of authorship as painters and sculptors. A similar movement developed in Italy. The first international exhibition devoted entirely to
2150-653: The Art Deco aesthetic, when transposed from the canvas onto a textile material or wallpaper. Sonia Delaunay conceives her dress models in an abstract and geometric style, "as live paintings or sculptures of living forms". Cubist-like designs are created by Louis Barrilet in the stained-glass windows of the American bar at the Atrium Casino in Dax (1926), but also including names of fashionable cocktails. In architecture,
2236-523: The Crossroads (1933) for 30 Rockefeller Plaza featured an unauthorized portrait of Lenin . When Rivera refused to remove Lenin, the painting was destroyed and a new mural was painted by the Spanish artist Josep Maria Sert . Sculpture was a very common and integral feature of Art Deco architecture. In France, allegorical bas-reliefs representing dance and music by Antoine Bourdelle decorated
2322-752: The French Arts décoratifs ( lit. ' Decorative Arts ' ), is a style of visual arts, architecture , and product design , that first appeared in Paris in the 1910s (just before World War I ), and flourished in the United States and Europe during the 1920s to early 1930s. Through styling and design of the exterior and interior of anything from large structures to small objects, including how people look (clothing, fashion, and jewelry), Art Deco has influenced bridges, buildings (from skyscrapers to cinemas), ships, ocean liners , trains, cars, trucks, buses, furniture, and everyday objects including radios and vacuum cleaners. Art Deco got its name after
2408-529: The ICAO callsign for its main international services. On its domestic services, it uses the callsign "Shuttle". Hatton Cross tube station , which opened in 1975, still has the Speedbird decorating its platform pillars. In 2019, the Speedbird emblem returned to use by British Airways with the unveiling of their BOAC-liveried Boeing 747-400 to celebrate 100 years of BA and its predecessors. Theyre Lee-Elliott
2494-523: The Mexican painter Diego Rivera . The murals were Art Deco because they were all decorative and related to the activities in the building or city where they were painted: Reginald Marsh and Rockwell Kent both decorated U.S. postal buildings, and showed postal employees at work while Diego Rivera depicted automobile factory workers for the Detroit Institute of Arts . Diego Rivera's mural Man at
2580-572: The Soviet Union and Pavilion de L'Esprit Nouveau , built by the magazine of that name run by Le Corbusier, were built in an austere style with plain white walls and no decoration; they were among the earliest examples of modernist architecture . In 1925, two different competing schools coexisted within Art Deco: the traditionalists, who had founded the Society of Decorative Artists; included
2666-553: The Soviet Union, Konstantin Melnikov ; the Irish designer Eileen Gray; the French designer Sonia Delaunay; and the jewellers Georges Fouquet and Jean Puiforcat . They fiercely attacked the traditional Art Deco style, which they said was created only for the wealthy, and insisted that well-constructed buildings should be available to everyone, and that form should follow function. The beauty of an object or building resided in whether it
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2752-490: The United States during the Great Depression. The Federal Art Project hired American artists to create posters to promote tourism and cultural events. The architectural style of Art Deco made its debut in Paris in 1903–04, with the construction of two apartment buildings in Paris, one by Auguste Perret on rue Benjamin Franklin and the other on rue Trétaigne by Henri Sauvage. The two young architects used reinforced concrete for
2838-518: The United States in 1929, and reached Europe shortly afterwards, greatly reduced the number of wealthy clients who could pay for the furnishings and art objects. In the Depression economic climate, few companies were ready to build new skyscrapers. Even the Ruhlmann firm resorted to producing pieces of furniture in series, rather than individual hand-made items. The last buildings built in Paris in
2924-459: The United States, where, during the World War, he designed posters to encourage war production. The designer Charles Gesmar became famous making posters for the singer Mistinguett and for Air France . Among the best-known French Art Deco poster designers was Cassandre , who made the celebrated poster of the ocean liner SS Normandie in 1935. In the 1930s a new genre of posters appeared in
3010-426: The advent of air traffic control and the adoption of call signs to identify aircraft and their operators, BOAC chose the name of their now well-known logo, "Speedbird", as their call sign when in flight. In the mid-1960s the design of the Speedbird was slightly altered, with a slimmer "body" and larger "wing", and on the tailfin coloured gold on a navy blue background. Elsewhere the colours used for it were mostly
3096-621: The beginning of World War II and the rise of the strictly functional and unadorned styles of modern architecture and the International Style of architecture that followed. Art Deco took its name, short for Arts Décoratifs , from the International Exhibition of Modern Decorative and Industrial Arts held in Paris in 1925, though the diverse styles that characterised it had already appeared in Paris and Brussels before World War I . Arts décoratifs
3182-512: The best-known Art Deco salon sculptors was the Romanian-born Demétre Chiparus , who produced colourful small sculptures of dancers. Other notable salon sculptors included Ferdinand Preiss , Josef Lorenzl , Alexander Kelety, Dorothea Charol and Gustav Schmidtcassel. Another important American sculptor in the studio format was Harriet Whitney Frishmuth , who had studied with Auguste Rodin in Paris. Pierre Le Paguays
3268-476: The building or room. The themes were usually selected by the patrons, not the artist. Abstract sculpture for decoration was extremely rare. In the United States, the most prominent Art Deco sculptor for public art was Paul Manship , who updated classical and mythological subjects and themes in an Art Deco style. His most famous work was the statue of Prometheus at Rockefeller Center in New York City,
3354-493: The clear contrast between horizontal and vertical volumes, specific both to Russian Constructivism and the Frank Lloyd Wright - Willem Marinus Dudok line, becomes a common device in articulating Art Deco façades, from individual homes and tenement buildings to cinemas or oil stations. Art Deco also used the clashing colours and designs of Fauvism, notably in the work of Henri Matisse and André Derain , inspired
3440-619: The company moved, of British Airways. Speedbird Way is a road near the Colnbrook Bypass, close to Heathrow Airport. Speedbird is also the name of one of the British Airways Sailing Club yachts. Theyre Lee-Elliott Theyre Lee-Elliott (28 May 1903 – 24 December 1988) was an English artist who created notable Art Deco logos such as the Speedbird and painted the ballet and religious art. He
3526-430: The creation of BOAC in 1939 the logo was retained, continuing to appear on the noses of aircraft throughout World War II despite the military-style camouflage that had replaced the airline livery . From 1950 BOAC gave the Speedbird greater prominence on the aircraft using it on the tail fin , either in navy blue on a white background or vice versa, and also using it widely elsewhere, such as on airport buses. With
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3612-652: The decorative arts, the Esposizione Internazionale d'Arte Decorativa Moderna , was held in Turin in 1902. Several new magazines devoted to decorative arts were founded in Paris, including Arts et décoration and L'Art décoratif moderne . Decorative arts sections were introduced into the annual salons of the Sociéte des artistes français , and later in the Salon d'Automne . French nationalism also played
3698-646: The designs of Art Deco textiles, wallpaper, and painted ceramics. It took ideas from the high fashion vocabulary of the period, which featured geometric designs, chevrons, zigzags, and stylized bouquets of flowers. It was influenced by discoveries in Egyptology , and growing interest in the Orient and in African art. From 1925 onwards, it was often inspired by a passion for new machines, such as airships, automobiles and ocean liners, and by 1930 this influence resulted in
3784-551: The dominant architectural style became the International Style pioneered by Le Corbusier, and Mies van der Rohe . A handful of Art Deco hotels were built in Miami Beach after World War II, but elsewhere the style largely vanished, except in industrial design, where it continued to be used in automobile styling and products such as jukeboxes. In the 1960s, it experienced a modest academic revival, thanks in part to
3870-447: The earliest Art Deco landmark in Paris, the Théâtre des Champs-Élysées , in 1912. The 1925 Exposition had major sculptural works placed around the site, pavilions were decorated with sculptural friezes, and several pavilions devoted to smaller studio sculpture. In the 1930s, a large group of prominent sculptors made works for the 1937 Exposition Internationale des Arts et Techniques dans la Vie Moderne at Chaillot. Alfred Janniot made
3956-625: The façade of the new San Francisco Stock Exchange building. In Washington D.C., Michael Lantz made works for the Federal Trade Commission building. In Britain, Deco public statuary was made by Eric Gill for the BBC Broadcasting House , while Ronald Atkinson decorated the lobby of the former Daily Express Building in London (1932). One of the best known and certainly the largest public Art Deco sculpture
4042-456: The fireplace in the Maison du Collectionneur exhibit at the 1925 Exposition, which featured furniture by Ruhlmann and other prominent Art Deco designers. His murals were also prominent in the décor of the French ocean liner SS Normandie . His work was purely decorative, designed as a background or accompaniment to other elements of the décor. The other painter closely associated with the style
4128-493: The first modern reinforced-concrete apartment building in Paris on rue Benjamin Franklin in 1903–04. Henri Sauvage , another important future Art Deco architect, built another in 1904 at 7, rue Trétaigne (1904). From 1908 to 1910, the 21-year-old Le Corbusier worked as a draftsman in Perret's office, learning the techniques of concrete construction. Perret's building had clean rectangular form, geometric decoration and straight lines,
4214-622: The furniture designer Emile-Jacques Ruhlmann, Jean Dunand , the sculptor Antoine Bourdelle, and designer Paul Poiret; they combined modern forms with traditional craftsmanship and expensive materials. On the other side were the modernists, who increasingly rejected the past and wanted a style based upon advances in new technologies, simplicity, a lack of decoration, inexpensive materials, and mass production. The modernists founded their own organisation, The French Union of Modern Artists , in 1929. Its members included architects Pierre Chareau , Francis Jourdain , Robert Mallet-Stevens , Corbusier, and, in
4300-502: The furniture for the first-class salons and cabins of the French transatlantic ocean liners . The vivid hues of Art Deco came from many sources, including the exotic set designs by Léon Bakst for the Ballets Russes , which caused a sensation in Paris just before World War I. Some of the colours were inspired by the earlier Fauvism movement led by Henri Matisse ; others by the Orphism of painters such as Sonia Delaunay ; others by
4386-423: The future trademarks of Art Deco. The décor of the theatre was also revolutionary; the façade was decorated with high reliefs by Antoine Bourdelle , a dome by Maurice Denis , paintings by Édouard Vuillard , and an Art Deco curtain by Ker-Xavier Roussel . The theatre became the venue for many of the first performances of the Ballets Russes . Perret and Sauvage became the leading Art Deco architects in Paris in
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#17327798250314472-466: The graphic arts, in the years just before World War I. It appeared in Paris in the posters and the costume designs of Léon Bakst for the Ballets Russes, and in the catalogues of the fashion designers Paul Poiret. The illustrations of Georges Barbier , and Georges Lepape and the images in the fashion magazine La Gazette du bon ton perfectly captured the elegance and sensuality of the style. In
4558-555: The idea of strengthening the concrete with a mesh of iron rods in a grill pattern. In 1893, Auguste Perret built the first concrete garage in Paris, then an apartment building, house, then, in 1913, the Théâtre des Champs-Élysées . The theatre was denounced by one critic as the "Zeppelin of Avenue Montaigne", an alleged Germanic influence, copied from the Vienna Secession . Thereafter, the majority of Art Deco buildings were made of reinforced concrete, which gave greater freedom of form and less need for reinforcing pillars and columns. Perret
4644-548: The left bank, and along the banks of the Seine. The Grand Palais, the largest hall in the city, was filled with exhibits of decorative arts from the participating countries. There were 15,000 exhibitors from twenty different countries, including Austria, Belgium, Czechoslovakia, Denmark, Great Britain, Italy, Japan, the Netherlands, Poland, Spain, Sweden, and the new Soviet Union . Germany was not invited because of tensions after
4730-530: The movement known as Les Nabis , and in the work of symbolist painter Odilon Redon, who designed fireplace screens and other decorative objects. Bright shades were a feature of the work of fashion designer Paul Poiret , whose work influenced both Art Deco fashion and interior design. The Théâtre des Champs-Élysées (1910–1913), by Auguste Perret , was the first landmark Art Deco building completed in Paris. Previously, reinforced concrete had been used only for industrial and apartment buildings, Perret had built
4816-652: The new style were the Museum of Public Works by Auguste Perret (now the French Economic, Social and Environmental Council ), the Palais de Chaillot by Louis-Hippolyte Boileau , Jacques Carlu and Léon Azéma , and the Palais de Tokyo of the 1937 Paris International Exposition ; they looked out at the grandiose pavilion of Nazi Germany, designed by Albert Speer , which faced the equally grandiose socialist-realist pavilion of Stalin's Soviet Union. After World War II,
4902-519: The period was Ludwig Hohlwein , who created colourful and dramatic posters for music festivals, beers, and, late in his career, for the Nazi Party. During the Art Nouveau period, posters usually advertised theatrical products or cabarets. In the 1920s, travel posters, made for steamship lines and airlines, became extremely popular. The style changed notably in the 1920s, to focus attention on
4988-423: The product being advertised. The images became simpler, precise, more linear, more dynamic, and were often placed against a single-color background. In France, popular Art Deco designers included Charles Loupot and Paul Colin , who became famous for his posters of American singer and dancer Josephine Baker . Jean Carlu designed posters for Charlie Chaplin movies, soaps, and theatres; in the late 1930s he emigrated to
5074-527: The products, all the major Paris department stores, and major designers had their own pavilions. The Exposition had a secondary purpose in promoting products from French colonies in Africa and Asia, including ivory and exotic woods. The Hôtel du Collectionneur was a popular attraction at the Exposition; it displayed the new furniture designs of Emile-Jacques Ruhlmann, as well as Art Deco fabrics, carpets, and
5160-515: The relief sculptures on the façade of the Palais de Tokyo. The Musée d'Art Moderne de la Ville de Paris , and the esplanade in front of the Palais de Chaillot, facing the Eiffel Tower, was crowded with new statuary by Charles Malfray , Henry Arnold, and many others. Public Art Deco sculpture was almost always representational, usually of heroic or allegorical figures related to the purpose of
5246-450: The salon passed through the full-scale model. The façade of the house, designed by Duchamp-Villon, was not very radical by modern standards; the lintels and pediments had prismatic shapes, but otherwise the façade resembled an ordinary house of the period. For the two rooms, Mare designed the wallpaper, which featured stylized roses and floral patterns, along with upholstery, furniture and carpets, all with flamboyant and colourful motifs. It
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#17327798250315332-557: The simplification of forms to their geometric essentials: the cylinder, the sphere, the cone. In 1912, the artists of the Section d'Or exhibited works considerably more accessible to the general public than the analytical Cubism of Picasso and Braque. The Cubist vocabulary was poised to attract fashion, furniture and interior designers. In the Art Décoratif section of the 1912 Salon d'Automne, an architectural installation
5418-470: The style called Streamline Moderne . The event that marked the zenith of the style and gave it its name was the International Exhibition of Modern Decorative and Industrial Arts which took place in Paris from April to October in 1925. This was officially sponsored by the French government, and covered a site in Paris of 55 acres, running from the Grand Palais on the right bank to Les Invalides on
5504-572: The theatre then San Francisco and Hollywood and were published as Paintings of the Ballet in 1947. In October of that year, he witnessed the marriage of conductor Constant Lambert and artist Isabel Delmer . After an illness in the 1950s, he produced religious art such as The Agony and a selection was exhibited in Paris in 1965. His final years were spent in Chelsea, where he lived for most of his life. Art Deco Art Deco , short for
5590-422: The title of the first modern exhibition on the subject, held by the Museum of Decorative Arts in Paris, Les Années 25 : Art déco, Bauhaus, Stijl, Esprit nouveau , which covered a variety of major styles in the 1920s and 1930s. The term was then used in a 1966 newspaper article by Hillary Gelson in The Times (London, 12 November), describing the different styles at the exhibit. Art Deco gained currency as
5676-452: The war; the United States, misunderstanding the purpose of the exhibit, declined to participate. The event was visited by sixteen million people during its seven-month run. The rules of the exhibition required that all work be modern; no historical styles were allowed. The main purpose of the Exhibit was to promote the French manufacturers of luxury furniture, porcelain, glass, metalwork, textiles, and other decorative products. To further promote
5762-457: The whole family of styles known as "Déco". Parisian department stores and fashion designers also played an important part in the rise of Art Deco. Prominent businesses such as silverware firm Christofle , glass designer René Lalique , and the jewellers Louis Cartier and Boucheron began designing products in more modern styles. Beginning in 1900, department stores recruited decorative artists to work in their design studios. The decoration of
5848-471: The writings of architectural historians such as Bevis Hillier. In the 1970s efforts were made in the United States and Europe to preserve the best examples of Art Deco architecture, and many buildings were restored and repurposed. Postmodern architecture , which first appeared in the 1980s, like Art Deco, often includes purely decorative features. Deco continues to inspire designers, and is often used in contemporary fashion, jewellery, and toiletries. There
5934-483: Was a brilliant publicist for modernist architecture; he stated that a house was simply "a machine to live in", and tirelessly promoted the idea that Art Deco was the past and modernism was the future. Le Corbusier's ideas were gradually adopted by architecture schools, and the aesthetics of Art Deco were abandoned. The same features that made Art Deco popular in the beginning, its craftsmanship, rich materials and ornament, led to its decline. The Great Depression that began in
6020-499: Was a distinct break from traditional décor. The critic Emile Sedeyn described Mare's work in the magazine Art et Décoration : "He does not embarrass himself with simplicity, for he multiplies flowers wherever they can be put. The effect he seeks is obviously one of picturesqueness and gaiety. He achieves it." The Cubist element was provided by the paintings. The installation was attacked by some critics as extremely radical, which helped make for its success. This architectural installation
6106-420: Was a graphic artist and painter working in London in the 1930s. The Speedbird is among his best known works. The minimalist, stylish and avant-garde design representing a bird in flight it is instantly recognisable and has a timelessly modern appeal. Lee-Elliott was influenced by Vorticism , particularly the work of Edward McKnight Kauffer . The logo echoes Kauffer's angular bird forms in his 1918 poster for
6192-486: Was a prominent Art Deco studio sculptor, whose work was shown at the 1925 Exposition. He worked with bronze, marble, ivory, onyx, gold, alabaster and other precious materials. François Pompon was a pioneer of modern stylised animalier sculpture. He was not fully recognised for his artistic accomplishments until the age of 67 at the Salon d'Automne of 1922 with the work Ours blanc , also known as The White Bear , now in
6278-566: Was also a founder of the Wiener Werkstätte (1903–1932), an association of craftsmen and interior designers working in the new style. This became the model for the Compagnie des arts français , created in 1919, which brought together André Mare , and Louis Süe , the first leading French Art Deco designers and decorators. The emergence of Art Deco was closely connected with the rise in status of decorative artists, who until late in
6364-435: Was also a pioneer in covering the concrete with ceramic tiles , both for protection and decoration. The architect Le Corbusier first learned the uses of reinforced concrete working as a draftsman in Perret's studio. Other new technologies that were important to Art Deco were new methods in producing plate glass , which was less expensive and allowed much larger and stronger windows, and for mass-producing aluminium , which
6450-580: Was born David Lee Theyre Elliott in 1903 in Lewes . He was educated at Winchester and Magdalene College, Cambridge , where he read theology but was a high jump champion, won a Blue for lawn tennis and represented England at table tennis . He graduated in 1925 and then spent two years at the Central School of Art and Design followed by the Slade School of Fine Art . He then worked as
6536-730: Was copied worldwide. In decoration, many different styles were borrowed and used by Art Deco. They included pre-modern art from around the world and observable at the Musée du Louvre , Musée de l'Homme and the Musée national des Arts d'Afrique et d'Océanie . There was also popular interest in archaeology due to excavations at Pompeii , Troy , and the tomb of the 18th dynasty Pharaoh Tutankhamun . Artists and designers integrated motifs from ancient Egypt , Africa , Mesopotamia , Greece , Rome , Asia, Mesoamerica and Oceania with Machine Age elements. Other styles borrowed included Futurism , Orphism, Functionalism , and Modernism in general. Cubism discovers its decorative potential within
6622-413: Was designed in 1932 for Imperial Airways by Theyre Lee-Elliott through Stuart Advertising Agency . A relief sculpture, which become the final version, was made by Barbara Hepworth . It was initially used on advertising posters and luggage labels. Later, it was applied to the nose section of the company's aircraft and could be seen for example in 1938 on the company's Short Empire S.30 flying boats. With
6708-535: Was exhibited known as La Maison Cubiste . The façade was designed by Raymond Duchamp-Villon . The décor of the house was by André Mare . La Maison Cubiste was a furnished installation with a façade, a staircase, wrought iron banisters, a bedroom, a living room—the Salon Bourgeois , where paintings by Albert Gleizes , Jean Metzinger , Marie Laurencin , Marcel Duchamp , Fernand Léger and Roger de La Fresnaye were hung. Thousands of spectators at
6794-572: Was first used in France in 1858 in the Bulletin de la Société française de photographie . In 1868, the Le Figaro newspaper used the term objets d'art décoratifs for objects for stage scenery created for the Théâtre de l'Opéra . In 1875, furniture designers, textile, jewellers, glass-workers, and other craftsmen were officially given the status of artists by the French government. In response,
6880-479: Was influenced by the avant-garde work of Edward McKnight Kauffer , echoing Kauffer's angular bird forms in his 1918 poster for the Daily Herald . Other clients during this period included the tailor Austin Reed . He also worked on the scenery at Sadler's Wells Theatre and painted the ballet dancers there. His work there made him friends with the dancers and musical community. The paintings were exhibited at
6966-470: Was itself replaced by the current Speedmarque in 1997. As British Airways prepared for privatisation , a new corporate look was adopted in 1984, developed by Landor Associates . Referred to as the Speedwing, the red flash on the lower dark blue part of the fuselage bore a slight resemblance to the original 1930s design. The current Speedmarque ribbon bears a tangential resemblance to the original Speedbird. "Speedbird" continues to be used by British Airways as
7052-478: Was no section set aside for painting at the 1925 Exposition. Art deco painting was by definition decorative, designed to decorate a room or work of architecture, so few painters worked exclusively in the style, but two painters are closely associated with Art Deco. Jean Dupas painted Art Deco murals for the Bordeaux Pavilion at the 1925 Decorative Arts Exposition in Paris, and also painted the picture over
7138-417: Was perfectly fit to fulfil its function. Modern industrial methods meant that furniture and buildings could be mass-produced, not made by hand. The Art Deco interior designer Paul Follot defended Art Deco in this way: "We know that man is never content with the indispensable and that the superfluous is always needed...If not, we would have to get rid of music, flowers, and perfumes..!" However, Le Corbusier
7224-409: Was subsequently exhibited at the 1913 Armory Show , New York City, Chicago and Boston. Thanks largely to the exhibition, the term "Cubist" began to be applied to anything modern, from women's haircuts to clothing to theater performances." The Cubist influence continued within Art Deco, even as Deco branched out in many other directions. Cubism's adumbrated geometry became coin of the realm in
7310-404: Was tagged with other names, like style moderne , Moderne , modernistic or style contemporain , and was not recognized as a distinct and homogenous style. New materials and technologies, especially reinforced concrete , were key to the development and appearance of Art Deco. The first concrete house was built in 1853 in the Paris suburbs by François Coignet. In 1877 Joseph Monier introduced
7396-582: Was used for building and window frames and later, by Corbusier, Warren McArthur , and others, for lightweight furniture. The architects of the Vienna Secession (formed 1897), especially Josef Hoffmann , had a notable influence on Art Deco. His Stoclet Palace , in Brussels (1905–1911), was a prototype of the Art Deco style, featuring geometric volumes, symmetry, straight lines, concrete covered with marble plaques, finely-sculpted ornament, and lavish interiors, including mosaic friezes by Gustav Klimt . Hoffmann
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