104-507: QuickTime is an extensible multimedia architecture created by Apple , which supports playing, streaming , encoding , and transcoding a variety of digital media formats. The term QuickTime also refers to the QuickTime Player front-end media player application, which is built-into macOS , and was formerly available for Windows . QuickTime was created in 1991, when the concept of playing digital video directly on computers
208-456: A boardroom coup and called an emergency meeting at which Apple's executive staff sided with Sculley and stripped Jobs of all operational duties. Jobs resigned from Apple in September 1985 and took several Apple employees with him to found NeXT . Wozniak had also quit his active employment at Apple earlier in 1985 to pursue other ventures, expressing his frustration with Apple's treatment of
312-611: A multi-touch iPod Nano , an iPod Touch with FaceTime , and an iPod Shuffle that brought back the clickwheel buttons of earlier generations. It also introduced the smaller, cheaper second-generation Apple TV which allowed the rental of movies and shows. On January 17, 2011, Jobs announced in an internal Apple memo that he would take another medical leave of absence for an indefinite period to allow him to focus on his health. Chief operating officer Tim Cook assumed Jobs's day-to-day operations at Apple, although Jobs would still remain "involved in major strategic decisions". Apple became
416-405: A multimedia container file that contains one or more tracks, each of which stores a particular type of data: audio, video, effects, or text (e.g. for subtitles). Each track either contains a digitally encoded media stream (using a specific format) or a data reference to the media stream located in another file. The ability to contain abstract data references for the media data, and the separation of
520-529: A $ 309 million profit. On May 6, 1998, Apple introduced a new all-in-one computer reminiscent of the original Macintosh: the iMac . The iMac was a huge success, with 800,000 units sold in its first five months, and ushered in major shifts in the industry by abandoning legacy technologies like the 3 + 1 ⁄ 2 -inch diskette , being an early adopter of the USB connector, and coming pre-installed with Internet connectivity (the "i" in iMac) via Ethernet and
624-401: A US jury ruled that Samsung should pay Apple $ 1.05 billion (£665m) in damages in an intellectual property lawsuit. Samsung appealed the damages award, which was reduced by $ 450 million and further granted Samsung's request for a new trial. On November 10, 2012, Apple confirmed a global settlement that dismissed all existing lawsuits between Apple and HTC up to that date, in favor of
728-406: A clean export to MP4 without affecting the audio or video streams. QuickTime 7 now supports multi-channel AAC-LC and HE-AAC audio (used, for example, in the high-definition trailers on Apple's site), for both .MOV and .MP4 containers. Apple released the first version of QuickTime on December 2, 1991, as a multimedia add-on for System 6 and later. The lead developer of QuickTime, Bruce Leak , ran
832-485: A decade. In the 1990s, Apple lost considerable market share in the personal computer industry to the lower-priced Wintel duopoly of the Microsoft Windows operating system on Intel -powered PC clones . In 1997, Apple was weeks away from bankruptcy . To resolve its failed operating system strategy, it bought NeXT, effectively bringing Jobs back to the company, who guided Apple back to profitability over
936-403: A dial-up modem. Its striking teardrop shape and translucent materials were designed by Jonathan Ive , who had been hired by Amelio, and who collaborated with Jobs for more than a decade to reshape Apple's product design. A little more than a year later on July 21, 1999, Apple introduced the iBook consumer laptop. It culminated Jobs's strategy to produce only four products: refined versions of
1040-433: A distraction not only for me and my family, but everyone else at Apple as well", and explained that the break would allow the company "to focus on delivering extraordinary products". Though Jobs was absent, Apple recorded its best non-holiday quarter (Q1 FY 2009) during the recession , with revenue of $ 8.16 billion and profit of $ 1.21 billion. After years of speculation and multiple rumored "leaks", Apple unveiled
1144-533: A fully interactive and programmable container for media. A special track type was added that contained an interpreter for a custom programming language based on 68000 assembly language . This supported a comprehensive user interaction model for mouse and keyboard event handling based in part on the AML language from the Apple Media Tool . The QuickTime interactive movie was to have been the playback format for
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#17327717918041248-444: A large screen, tablet-like media device known as the iPad on January 27, 2010. The iPad ran the same touch-based operating system as the iPhone, and all iPhone apps were compatible with the iPad. This gave the iPad a large app catalog on launch, though having very little development time before the release. Later that year on April 3, 2010, the iPad was launched in the U.S. It sold more than 300,000 units on its first day, and 500,000 by
1352-583: A more modern approach. This led to the Pink project in 1988, A/UX that same year, Copland in 1994, and evaluated the purchase of BeOS in 1996. Talks with Be stalled when the CEO, former Apple executive Jean-Louis Gassée , demanded $ 300 million in contrast to Apple's $ 125 million offer. Only weeks away from bankruptcy , Apple's board preferred NeXTSTEP and purchased NeXT in late 1996 for $ 400 million, retaining Steve Jobs . The NeXT acquisition
1456-803: A power struggle between Steve Jobs and CEO John Sculley , who had been hired away from Pepsi two years earlier by Jobs saying, "Do you want to sell sugar water for the rest of your life or come with me and change the world?" Sculley removed Jobs as the head of the Macintosh division, with unanimous support from the Apple board of directors. The board of directors instructed Sculley to contain Jobs and his ability to launch expensive forays into untested products. Rather than submit to Sculley's direction, Jobs attempted to oust him from leadership. Jean-Louis Gassée informed Sculley that Jobs had been attempting to organize
1560-512: A preferential rate. This visit influenced Jobs to implement a GUI in Apple's products, starting with the Apple Lisa . Despite being pioneering as a mass-marketed GUI computer, the Lisa suffered from high costs and limited software options, leading to commercial failure. Jobs, angered by being pushed off the Lisa team, took over the company's Macintosh division. Wozniak and Raskin had envisioned
1664-482: A simple AppleScript that can be used to play a movie in full-screen mode, but since version 7.2 full-screen viewing is now supported in the non-Pro version. The QuickTime framework provides the following: As of early 2008, the framework hides many older codecs listed below from the user although the option to "Show legacy encoders" exists in QuickTime Preferences to use them. The framework supports
1768-599: A ten-year license agreement for current and future patents between the two companies. It is predicted that Apple will make US$ 280 million per year from this deal with HTC. In May 2014, Apple confirmed its intent to acquire Dr. Dre and Jimmy Iovine 's audio company Beats Electronics —producer of the "Beats by Dr. Dre" line of headphones and speaker products, and operator of the music streaming service Beats Music —for US$ 3 billion, and to sell their products through Apple's retail outlets and resellers. Iovine believed that Beats had always "belonged" with Apple, as
1872-533: Is based on NeXTSTEP , OpenStep , and BSD Unix , to combine the stability, reliability, and security of Unix with the ease of use of an overhauled user interface. Second, in May 2001, the first two Apple Store retail locations opened in Virginia and California, offering an improved presentation of the company's products. At the time, many speculated that the stores would fail, but they became highly successful, and
1976-527: Is free. Users do not have an option to upgrade to a Pro version of QuickTime X, but those who have already purchased QuickTime 7 Pro and are upgrading to Snow Leopard from a previous version of Mac OS X will have QuickTime 7 stored in the Utilities or user defined folder. Otherwise, users will have to install QuickTime 7 from the "Optional Installs" directory of the Snow Leopard DVD after installing
2080-660: Is published on the official registration authority website www.mp4ra.org . This registration authority for code-points in "MP4 Family" files is Apple Computer Inc. and it is named in Annex D (informative) in MPEG-4 Part 12. By 2000, MPEG-4 formats became industry standards, first appearing with support in QuickTime 6 in 2002. Accordingly, the MPEG-4 container is designed to capture, edit, archive , and distribute media, unlike
2184-398: Is valued at just over $ 3.2 trillion. Apple has received criticism regarding its contractors ' labor practices, its relationship with trade unions , its environmental practices , and its business ethics, including anti-competitive practices and materials sourcing. Nevertheless, the company has a large following and enjoys a high level of brand loyalty . Apple Computer Company
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#17327717918042288-590: The Apple II series was discontinued. It was expensive to produce, and the company decided it was still absorbing sales from lower-cost Macintosh models. After the launch of the LC, Apple encouraged developers to create applications for Macintosh rather than Apple II, and authorized salespersons to redirect consumers from Apple II and toward Macintosh. The Apple IIe was discontinued in 1993. Apple experimented with several other unsuccessful consumer targeted products during
2392-509: The Apple II , became a best seller as one of the first mass-produced microcomputers . Apple introduced the Lisa in 1983 and the Macintosh in 1984, as some of the first computers to use a graphical user interface and a mouse . By 1985, internal company problems led to Jobs leaving to form NeXT, Inc. , and Wozniak withdrawing to other ventures; John Sculley served as long-time CEO for over
2496-496: The ISO approved the QuickTime file format as the basis of the MPEG‑4 file format. The MPEG-4 file format specification was created on the basis of the QuickTime format specification published in 2001. The MP4 ( .mp4 ) file format was published in 2001 as the revision of the MPEG-4 Part 1: Systems specification published in 1999 (ISO/IEC 14496-1:2001). In 2003, the first version of MP4 format
2600-518: The Macworld Expo on January 9, 2007, Jobs announced the renaming of Apple Computer, Inc. to Apple Inc., because the company had broadened its focus from computers to consumer electronics. This event also saw the announcement of the iPhone and the Apple TV . The company sold 270,000 first-generation iPhones during the first 30 hours of sales, and the device was called "a game changer for
2704-534: The Power Macintosh , the first of many computers with Motorola's PowerPC processor. In the wake of the alliance, Apple opened up to the idea of allowing Motorola and other companies to build Macintosh clones . Over the next two years, 75 distinct Macintosh clone models were introduced. However, by 1996, Apple executives were worried that the clones were cannibalizing sales of its own high-end computers, where profit margins were highest. In 1996, Spindler
2808-526: The Power Macintosh G3 desktop and PowerBook G3 laptop for professionals, and the iMac desktop and iBook laptop for consumers. Jobs said the small product line allowed for a greater focus on quality and innovation. Around then, Apple also completed numerous acquisitions to create a portfolio of digital media production software for both professionals and consumers. Apple acquired Macromedia 's Key Grip digital video editing software project which
2912-535: The Sorenson Video codec for advanced video compression, the QDesign Music codec for substantial audio compression, and the complete Roland Sound Canvas instrument set and GS Format extensions for improved playback of MIDI music files. It also added video effects which programmers could apply in real-time to video tracks. Some of these effects would even respond to mouse clicks by the user, as part of
3016-481: The SoundJam MP audio player software from Casady & Greene . Apple renamed the program iTunes , and simplified the user interface and added CD burning. In 2001, Apple changed course with three announcements. First, on March 24, 2001, Apple announced the release of a new modern operating system, Mac OS X . This was after numerous failed attempts in the early 1990s, and several years of development. Mac OS X
3120-521: The TRS-80 and Commodore PET , because of its character cell-based color graphics and open architecture . The Apple I and early Apple II models use ordinary audio cassette tapes as storage devices, which were superseded by the 5 + 1 ⁄ 4 -inch floppy disk drive and interface called the Disk II in 1978. The Apple II was chosen to be the desktop platform for the first killer application of
3224-654: The chief operating officer . Gassée left the company later that year to set up a rival, Be Inc. The company pivoted strategy and, in October 1990, introduced three lower-cost models: the Macintosh Classic , the Macintosh LC , and the Macintosh IIsi , all of which generated significant sales due to pent-up demand. In 1991, Apple introduced the hugely successful PowerBook with a design that set
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3328-539: The iLife suite. At the Worldwide Developers Conference keynote address on June 6, 2005, Jobs announced that Apple would move away from PowerPC processors, and the Mac would transition to Intel processors in 2006. On January 10, 2006, the new MacBook Pro and iMac became the first Apple computers to use Intel's Core Duo CPU. By August 7, 2006, Apple made the transition to Intel chips for
3432-401: The third- and fourth-generation iPads , which featured Retina displays ; and the iPad Mini , which featured a 7.9-inch screen in contrast to the iPad's 9.7-inch screen. These launches were successful, with the iPhone 5 (released September 21, 2012) becoming Apple's biggest iPhone launch with over two million pre-orders and sales of three million iPads in three days following the launch of
3536-680: The "Pro" features were the same as the existing features in QuickTime 2.5, any previous user of QuickTime could continue to use an older version of the central MoviePlayer application for the remaining lifespan of Mac OS to 2002, indeed, since these additional features were limited to MoviePlayer, any other QuickTime-compatible application remained unaffected. QuickTime 3.0 added support for graphics importer components that could read images from GIF , JPEG, TIFF , and other file formats, and video output components which served primarily to export movie data via FireWire. Apple also licensed several third-party technologies for inclusion in QuickTime 3.0, including
3640-551: The 1990s, including QuickTake digital cameras , PowerCD portable CD audio players, speakers , the Pippin video game console, the eWorld online service, and Apple Interactive Television Box . Enormous resources were invested in the problematic Newton tablet division, based on John Sculley's unrealistic market forecasts. Throughout this period, Microsoft continued to gain market share with Windows by focusing on delivering software to inexpensive personal computers, while Apple
3744-587: The 4.1.x family were: QuickTime 5 was one of the shortest-lived versions of QuickTime, released in April 2001 and superseded by QuickTime 6 a little over a year later. This version was the last to have greater capabilities under Mac OS 9 than under Mac OS X, and the last version of QuickTime to support Mac OS versions 7.5.5 through 8.5.1 on a PowerPC Mac and Windows 95. Version 5.0 was initially only released for Mac OS and Mac OS X on April 14, 2001, and version 5.0.1 followed shortly thereafter on April 23, 2001, supporting
3848-535: The App Store could become a billion-dollar business for Apple. By October 2008, Apple was the third-largest mobile handset supplier in the world due to the popularity of the iPhone. On January 14, 2009, Jobs announced in an internal memo that he would be taking a six-month medical leave of absence from Apple until the end of June 2009 and would spend the time focusing on his health. In the email, Jobs stated that "the curiosity over my personal health continues to be
3952-476: The Apple II division and stating that the company had "been going in the wrong direction for the last five years". Wozniak remained employed by Apple as a representative, receiving a stipend estimated to be $ 120,000 per year. Jobs and Wozniak remained Apple shareholders following their departures. After the departures of Jobs and Wozniak in 1985, Sculley launched the Macintosh 512K that year with quadruple
4056-543: The Irix operating system running on SGI hardware with MIPS processors was developed in the mid-1990s but never released. QuickTime Player 7 is limited to only basic playback operations unless a QuickTime Pro license key is purchased from Apple. Until Catalina, Apple's professional applications (e.g. Final Cut Studio , Logic Studio ) included a QuickTime Pro license. Pro keys are specific to the major version of QuickTime for which they are purchased and unlock additional features of
4160-421: The Macintosh as a low-cost computer with a text-based interface like the Apple II, but a plane crash in 1981 forced Wozniak to step back from the project. Jobs quickly redefined the Macintosh as a graphical system that would be cheaper than the Lisa, undercutting his former division. Jobs was also hostile to the Apple II division, which at the time, generated most of the company's revenue. In 1984, Apple launched
4264-583: The Macintosh, the first personal computer without a bundled programming language . Its debut was signified by " 1984 ", a US$ 1.5 million television advertisement directed by Ridley Scott that aired during the third quarter of Super Bowl XVIII on January 22, 1984. This was hailed as a watershed event for Apple's success and was called a "masterpiece" by CNN and one of the greatest TV advertisements of all time by TV Guide . The advertisement created great interest in Macintosh , and sales were initially good, but began to taper off dramatically after
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4368-820: The OS. Mac OS X Lion and later also include QuickTime X. No installer for QuickTime 7 is included with these software packages, but users can download the QuickTime 7 installer from the Apple support site. QuickTime X on later versions of macOS support cut, copy and paste functions similarly to the way QuickTime 7 Pro did; the interface has been significantly modified to simplify these operations, however. On September 24, 2018, Apple ended support for QuickTime 7 and QuickTime Pro, and updated many download and support pages on their website to state that QuickTime 7 "will not be compatible with future macOS releases." The native file format for QuickTime video, QuickTime File Format , specifies
4472-689: The QTKit framework and the old QuickTime 7. QuickTime is bundled with macOS. QuickTime for Microsoft Windows was downloadable as a standalone installation, and was bundled with Apple's iTunes before iTunes 10.5, but is no longer supported and therefore security vulnerabilities will no longer be patched. Already, at the time of the Windows version's discontinuation, two such zero-day vulnerabilities (both of which permitted arbitrary code execution ) were identified and publicly disclosed by Trend Micro ; consequently, Trend Micro strongly advised users to uninstall
4576-774: The QuickTime Media Layer (QTML) which was first demonstrated at the Apple Worldwide Developers Conference ( WWDC ) in May 1996. The QTML later became the foundation for the Carbon API which allowed legacy Macintosh applications to run on the Darwin kernel in Mac OS X. The next versions, 2.1 and 2.5, reverted to the previous model of giving QuickTime away for free. They improved the music support and added sprite tracks which allowed
4680-668: The QuickTime Player application on macOS or Windows. The Pro key does not require any additional downloads; entering the registration code immediately unlocks the hidden features. QuickTime 7 is still available for download from Apple, but as of mid-2016, Apple stopped selling registration keys for the Pro version. Features enabled by the Pro license include, but are not limited to: Mac OS X Snow Leopard includes QuickTime X. QuickTime Player X lacks cut, copy and paste and will only export to four formats, but its limited export feature
4784-656: The RAM, and introduced the LaserWriter , the first reasonably priced PostScript laser printer . PageMaker , an early desktop publishing application taking advantage of the PostScript language, was also released by Aldus Corporation in July 1985. It has been suggested that the combination of Macintosh, LaserWriter, and PageMaker was responsible for the creation of the desktop publishing market. This dominant position in
4888-596: The Windows platform. Version 1.0 of QuickTime for Windows provided only a subset of the full QuickTime API, including only movie playback functions driven through the standard movie controller. QuickTime 1.6 came out the following year. Version 1.6.2 first incorporated the "QuickTime PowerPlug" which replaced some components with PowerPC -native code when running on PowerPC Macs. Apple released QuickTime 2.0 for System Software 7 in June 1994—the only version never released for free. It added support for music tracks, which contained
4992-468: The Windows version of QuickTime in 2016. In Mac OS X Snow Leopard , QuickTime 7 was discontinued in favor of QuickTime Player X, which abandoned the aging QuickTime framework in favor of the AVFoundation framework. QuickTime Player X does not support video editing (beyond trimming clips) or plug-ins for additional codec support. macOS Catalina dropped support for all 32-bit applications, including
5096-582: The business world: VisiCalc , a spreadsheet program released in 1979. VisiCalc created a business market for the Apple II and gave home users an additional reason to buy an Apple II: compatibility with the office, but Apple II market share remained behind home computers made by competitors such as Atari , Commodore , and Tandy . On December 12, 1980, Apple (ticker symbol "AAPL") went public selling 4.6 million shares at $ 22 per share ($ .10 per share when adjusting for stock splits as of September 3, 2022 ), generating over $ 100 million, which
5200-491: The classic Mac OS, Mac OS X, and Windows. Three more updates to QuickTime 5 (versions 5.0.2, 5.0.4, and 5.0.5) were released over its short lifespan. QuickTime 5 delivered the following enhancements: On July 15, 2002, Apple released QuickTime 6.0, providing the following features: QuickTime 6 was initially available for Mac OS 8.6 – 9.x, Mac OS X (10.1.5 minimum), and Windows 98, Me, 2000, and XP. Development of QuickTime 6 for Mac OS slowed considerably in early 2003, after
5304-497: The company modeled itself after Apple's "unmatched ability to marry culture and technology". The acquisition was the largest purchase in Apple's history. AVFoundation AVFoundation is a multimedia framework with APIs in Objective-C and Swift , which provides high-level services for working with time-based audiovisual media on Apple Darwin -based operating systems : iOS , macOS , tvOS , and watchOS . It
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#17327717918045408-407: The company was incorporated by Jobs and Wozniak as Apple Computer, Inc. the following year. It was renamed Apple Inc. in 2007 as the company had expanded its focus from computers to consumer electronics. Apple is the largest technology company by revenue , with US$ 391.04 billion in 2024. The company was founded to produce and market Wozniak's Apple I personal computer. Its second computer,
5512-688: The core of its computer offerings. The next month, in August 1997, Steve Jobs convinced Microsoft to make a $ 150 million investment in Apple and a commitment to continue developing Mac software. This was seen as an "antitrust insurance policy" for Microsoft which had recently settled with the Department of Justice over anti-competitive practices in the United States v. Microsoft Corp. case. Around then, Jobs donated Apple's internal library and archives to Stanford University , to focus more on
5616-872: The creation of complex animations with the addition of little more than the static sprite images to the size of the movie. QuickTime 2.5 also fully integrated QuickTime VR 2.0.1 into QuickTime as a QuickTime extension. On January 16, 1997, Apple released the QuickTime MPEG Extension (PPC only) as an add-on to QuickTime 2.5, which added software MPEG-1 playback capabilities to QuickTime. In 1994, Apple filed suit against software developer San Francisco Canyon for intellectual property infringement and breach of contract. Apple alleged that San Francisco Canyon had helped develop Video for Windows using several hundred lines of unlicensed QuickTime source code. They were contracted by Intel to help make Video for Windows better use system resources on Intel processors, which
5720-428: The current shape for almost all modern laptops. The same year, Apple introduced System 7 , a major upgrade to the Macintosh operating system, adding color to the interface and introducing new networking capabilities. The success of the lower-cost Macs and PowerBook brought increasing revenue. For some time, Apple was doing very well, introducing fresh new products at increasing profits. The magazine MacAddict named
5824-402: The desktop publishing market allowed the company to focus on higher price points, the so-called "high-right policy" named for the position on a chart of price vs. profits. Newer models selling at higher price points offered higher profit margin , and appeared to have no effect on total sales as power users snapped up every increase in speed. Although some worried about pricing themselves out of
5928-505: The desktop publishing market and estranged many of its original consumer customer base who could no longer afford Apple products. The Christmas season of 1989 was the first in the company's history to have declining sales, which led to a 20% drop in Apple's stock price. During this period, the relationship between Sculley and Gassée deteriorated, leading Sculley to effectively demote Gassée in January 1990 by appointing Michael Spindler as
6032-404: The end of the first week. In May 2010, Apple's market cap exceeded that of competitor Microsoft for the first time since 1989. In June 2010, Apple released the iPhone 4 , which introduced video calling using FaceTime , multitasking , and a new design with an exposed stainless steel frame as the phone's antenna system. Later that year, Apple again refreshed the iPod line by introducing
6136-514: The entire Mac product line—over one year sooner than announced. The Power Mac, iBook, and PowerBook brands were retired during the transition; the Mac Pro , MacBook , and MacBook Pro became their respective successors. Apple also introduced Boot Camp in 2006 to help users install Windows XP or Windows Vista on their Intel Macs alongside Mac OS X. Apple's success during this period was evident in its stock price . Between early 2003 and 2006,
6240-513: The equivalent of MIDI data and which could drive a sound-synthesis engine built into QuickTime itself (using a limited set of instrument sounds licensed from Roland ), or any external MIDI-compatible hardware, thereby producing sounds using only small amounts of movie data. Following Bruce Leak 's departure to Web TV , the leadership of the QuickTime team was taken over by Peter Hoddie. QuickTime 2.0 for Windows appeared in November 1994 under
6344-504: The first of more than 500 stores around the world. Third, on October 23, 2001, the iPod portable digital audio player debuted. The product was first sold on November 10, 2001, and was extremely successful, with over 100 million units sold within six years. In 2003, the iTunes Store was introduced with music downloads for 99¢ a song and iPod integration. It quickly became the market leader in online music services, with over 5 billion downloads by June 19, 2008. Two years later,
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#17327717918046448-480: The first prototype Apple I at the Homebrew Computer Club in July 1976. The Apple I was sold as a motherboard with CPU , RAM , and basic textual-video chips—a base kit concept which was not yet marketed as a complete personal computer. It was priced soon after debut for $ 666.66 (equivalent to $ 3,600 in 2023). Wozniak later said he was unaware of the coincidental mark of the beast in
6552-561: The first public demonstration at the May 1991 Worldwide Developers Conference , where he played Apple's famous 1984 advertisement in a window at 320×240 pixels resolution. The original video codecs included: The first commercial project produced using QuickTime 1.0 was the CD-ROM From Alice to Ocean . The first publicly visible use of QuickTime was Ben & Jerry's interactive factory tour (dubbed The Rik & Joe Show after its in-house developers). The Rik and Joe Show
6656-399: The first three months as reviews started to come in. Jobs had required 128 kilobytes of RAM, which limited its speed and software in favor of aspiring for a projected price point of $ 1,000 (equivalent to $ 2,900 in 2023). The Macintosh shipped for $ 2,495 (equivalent to $ 7,300 in 2023), a price panned by critics due to its slow performance. In early 1985, this sales slump triggered
6760-416: The following file types and codecs natively: Due to macOS Mojave being the last version to include support for 32-bit APIs and Apple's plans to drop 32-bit application support in future macOS releases, many codecs will no longer be supported in newer macOS releases, starting with macOS Catalina, which was released on October 7, 2019. As of Mac OS X Lion , the underlying media framework for QuickTime, QTKit,
6864-458: The iPad Mini and fourth-generation iPad (released November 3, 2012). Apple also released a third-generation 13-inch MacBook Pro with a Retina display and new iMac and Mac Mini computers. On August 20, 2012, Apple's rising stock price increased the company's market capitalization to a then-record $ 624 billion. This beat the non-inflation-adjusted record for market capitalization previously set by Microsoft in 1999. On August 24, 2012,
6968-465: The iTunes Store was the world's largest music retailer. In 2002, Apple purchased Nothing Real for its advanced digital compositing application Shake , and Emagic for the music productivity application Logic . The purchase of Emagic made Apple the first computer manufacturer to own a music software company. The acquisition was followed by the development of Apple's consumer-level GarageBand application. The release of iPhoto that year completed
7072-562: The iTunes Store, effective in May 2007. Other record labels eventually followed suit and Apple published a press release in January 2009 to announce that all songs on the iTunes Store are available without their FairPlay DRM. In July 2008, Apple launched the App Store to sell third-party applications for the iPhone and iPod Touch . Within a month, the store sold 60 million applications and registered an average daily revenue of $ 1 million, with Jobs speculating in August 2008 that
7176-628: The iTunes library. (iTunes was not available for Windows until October 2003.) On June 3, 2003, Apple released QuickTime 6.3, delivering the following: Apple Inc. Apple Inc. is an American multinational corporation and technology company headquartered and incorporated in Cupertino, California , in Silicon Valley . It is best known for its consumer electronics , software , and services . Founded in 1976 as Apple Computer Company by Steve Jobs , Steve Wozniak and Ronald Wayne ,
7280-432: The incorporation of Apple. During the first five years of operations, revenues grew exponentially, doubling about every four months. Between September 1977 and September 1980, yearly sales grew from $ 775,000 to US$ 118 million, an average annual growth rate of 533%. The Apple II , also designed by Wozniak, was introduced on April 16, 1977, at the first West Coast Computer Faire . It differs from its major rivals,
7384-408: The industry". In an article posted on Apple's website on February 6, 2007, Jobs wrote that Apple would be willing to sell music on the iTunes Store without digital rights management , thereby allowing tracks to be played on third-party players if record labels would agree to drop the technology. On April 2, 2007, Apple and EMI jointly announced the removal of DRM technology from EMI's catalog in
7488-467: The leadership of Paul Charlton . As part of the development effort for cross-platform QuickTime, Charlton (as architect and technical lead), along with ace individual contributor Michael Kellner and a small highly effective team including Keith Gurganus, ported a subset of the Macintosh Toolbox to Intel and other platforms (notably, MIPS and SGI Unix variants) as the enabling infrastructure for
7592-487: The market, the high-right policy was in full force by the mid-1980s, due to Jean-Louis Gassée's slogan of "fifty-five or die", referring to the 55% profit margins of the Macintosh II . This policy began to backfire late in the decade as desktop publishing programs appeared on IBM PC compatibles with some of the same functionality of the Macintosh at far lower price points. The company lost its dominant position in
7696-497: The media data from the media offsets and the track edit lists means that QuickTime is particularly suited for editing, as it is capable of importing and editing in place (without data copying). Other file formats that QuickTime supports natively (to varying degrees) include AIFF , WAV , DV-DIF , MP3 , and MPEG program stream . With additional QuickTime Components, it can also support ASF , DivX Media Format , Flash Video , Matroska , Ogg , and many others. On February 11, 1998,
7800-456: The most part since 2011, Apple has been the world's largest company by market capitalization , and, as of 2023 , is the largest manufacturing company by revenue , the fourth-largest personal computer vendor by unit sales , the largest vendor of tablet computers , and the largest vendor of mobile phones in the world. Apple became the first publicly traded U.S. company to be valued at over $ 1 trillion in 2018, and, as of June 2024 ,
7904-418: The most valuable consumer-facing brand in the world. In June 2011, Jobs surprisingly took the stage and unveiled iCloud , an online storage and syncing service for music, photos, files, and software which replaced MobileMe , Apple's previous attempt at content syncing. This would be the last product launch Jobs would attend before his death. On August 24, 2011, Jobs resigned his position as CEO of Apple. He
8008-415: The new movie interaction support (known as wired movies ). During the development cycle for QuickTime 3.0, part of the engineering team was working on a more advanced version of QuickTime to be known as QuickTime interactive or QTi. Although similar in concept to the wired movies feature released as part of QuickTime 3.0, QuickTime interactive was much more ambitious. It allowed any QuickTime movie to be
8112-480: The next decade with the introductions of the iMac , iPod , iPhone , and iPad devices to critical acclaim as well as the iTunes Store , launching the " Think different " advertising campaign, and opening the Apple Store retail chain. These moves elevated Apple to consistently be one of the world's most valuable brands since about 2010. Jobs resigned in 2011 for health reasons, and died two months later; he
8216-761: The next generation of HyperCard authoring tool. Both the QuickTime interactive and the HyperCard 3.0 projects were canceled in order to concentrate engineering resources on streaming support for QuickTime 4.0, and the projects were never released to the public. Apple released QuickTime 4.0 on June 8, 1999 for Mac OS 7.5.5 through 8.6 (later Mac OS 9 ) and Windows 95 , Windows 98 , and Windows NT . Three minor updates (versions 4.0.1, 4.0.2, and 4.0.3) followed. It introduced features that most users now consider basic: On December 17, 1999, Apple provided QuickTime 4.1, this version's first major update. Two minor versions (4.1.1 and 4.1.2) followed. The most notable improvements in
8320-486: The number 666, and that he came up with the price because he liked "repeating digits". Apple Computer, Inc. was incorporated in Cupertino, California , on January 3, 1977, without Wayne, who had left and sold his share of the company back to Jobs and Wozniak for $ 800 only twelve days after having co-founded it. Multimillionaire Mike Markkula provided essential business expertise and funding of $ 250,000 (equivalent to $ 1,257,000 in 2023) to Jobs and Wozniak during
8424-505: The period between 1989 and 1991 as the "first golden age" of the Macintosh. The success of lower-cost consumer Macs, especially the LC, cannibalized higher-priced machines. To address this, management introduced several new brands, selling largely identical machines at different price points, for different markets: the high-end Quadra series, the mid-range Centris series, and the consumer-marketed Performa series. This led to significant consumer confusion between so many models. In 1993,
8528-451: The present and the future rather than the past. He ended the Mac clone deals and in September 1997, purchased the largest clone maker, Power Computing . On November 10, 1997, the Apple Store website launched, which was tied to a new build-to-order manufacturing model similar to PC manufacturer Dell 's success. The moves paid off for Jobs; at the end of his first year as CEO, the company had
8632-420: The price of Apple's stock increased more than tenfold, from around $ 6 per share ( split-adjusted ) to over $ 80. When Apple surpassed Dell's market cap in January 2006, Jobs sent an email to Apple employees saying Dell's CEO Michael Dell should eat his words. Nine years prior, Dell had said that if he ran Apple he would "shut it down and give the money back to the shareholders". During his keynote speech at
8736-545: The product from Windows systems. Software development kits (SDK) for QuickTime are available to the public with an Apple Developer Connection (ADC) subscription. It is available free of charge for both macOS operating systems. There are some other free player applications that rely on the QuickTime framework, providing features not available in the basic QuickTime Player. For example, iTunes can export audio in WAV , AIFF , MP3 , AAC , and Apple Lossless . In addition, macOS has
8840-591: The release of Mac OS X v10.2 in August 2002. QuickTime 6 for Mac OS continued on the 6.0.x path, eventually stopping with version 6.0.3. QuickTime 6.1 & 6.1.1 for Mac OS X v10.1 and Mac OS X v10.2 (released October 22, 2002) and QuickTime 6.1 for Windows (released March 31, 2003) offered ISO -Compliant MPEG-4 file creation and fixed the CAN-2003-0168 vulnerability. Apple released QuickTime 6.2 exclusively for Mac OS X on April 29, 2003, to provide support for iTunes 4, which allowed AAC encoding for songs in
8944-490: The same MPEG-4 codecs, they are mostly interchangeable in a QuickTime-only environment. MP4, being an international standard, has more support. This is especially true on hardware devices, such as the Sony PSP and various DVD players, on the software side, most DirectShow / Video for Windows codec packs include a MP4 parser, but not one for MOV. In QuickTime Pro's MPEG-4 Export dialog, an option called "Passthrough" allows
9048-408: The simple file-as-stream approach of MPEG-1 and MPEG-2 . QuickTime 6 added limited support for MPEG-4, specifically encoding and decoding using Simple Profile (SP). Advanced Simple Profile (ASP) features, like B-frames , were unsupported (in contrast with, for example, encoders such as XviD or 3ivx ). QuickTime 7 supports the H.264 encoder and decoder. Because both MOV and MP4 containers can use
9152-493: Was "groundbreaking." QuickTime could embed a number of advanced media types, including panoramic images (called QuickTime VR) and Adobe Flash . Over the 1990s, QuickTime became a dominant standard for digital multimedia , as it was integrated into many websites, applications, and video games, and adopted by professional filmmakers . The QuickTime File Format became the basis for the MPEG-4 standard. During its heyday, QuickTime
9256-480: Was delivering a richly engineered but expensive experience. Apple relied on high profit margins and never developed a clear response; it sued Microsoft for making a GUI similar to the Lisa in Apple Computer, Inc. v. Microsoft Corp. The lawsuit dragged on for years and was finally dismissed. The major product flops and the rapid loss of market share to Windows sullied Apple's reputation, and in 1993 Sculley
9360-682: Was demonstrated onstage at MacWorld in San Francisco when John Sculley announced QuickTime. Apple released QuickTime 1.5 for Mac OS in the latter part of 1992. This added the SuperMac-developed Cinepak vector-quantization video codec (initially known as Compact Video). It could play video at 320×240 resolution at 30 frames per second on a 25 MHz Motorola 68040 CPU. It also added text tracks, which allowed for captioning, lyrics and other potential uses. Apple contracted San Francisco Canyon Company to port QuickTime to
9464-454: Was deprecated in favor of a newer graphics framework, AVFoundation , and completely discontinued as of macOS Catalina . PictureViewer is a component of QuickTime for Microsoft Windows and the Mac OS 8 and Mac OS 9 operating systems. It is used to view picture files from the still image formats that QuickTime supports. In macOS , it is replaced by Preview . A version of QuickTime for
9568-458: Was finalized on February 9, 1997, and the board brought Jobs back to Apple as an advisor. On July 9, 1997, Jobs staged a boardroom coup that resulted in Amelio's resignation after overseeing a three-year record-low stock price and crippling financial losses. The board named Jobs as interim CEO and he immediately reviewed the product lineup. Jobs canceled 70% of models, ending 3,000 jobs and paring to
9672-418: Was first introduced in iOS 4 and has seen significant changes in iOS 5 and iOS 6 . Starting with Mac OS X Lion , it is now the default media framework for the macOS platform. As a component of AVFoundation, AVKit is an API that comes with OS X Mavericks 10.9+ and can be used with Xcode 5.0+ for developing media player software for Mac. The AVKit software framework is replacing QTKit which
9776-428: Was founded on April 1, 1976, by Steve Jobs , Steve Wozniak , and Ronald Wayne as a partnership . The company's first product is the Apple I , a computer designed and hand-built entirely by Wozniak. To finance its creation, Jobs sold his Volkswagen Bus , and Wozniak sold his HP-65 calculator. Neither received the full selling price but in total earned $ 1,300 (equivalent to $ 7,000 in 2023). Wozniak debuted
9880-546: Was launched as Final Cut Pro in April 1999. Key Grip's development also led to Apple's release of the consumer video-editing product iMovie in October 1999. Apple acquired the German company Astarte in April 2000, which had developed the DVD authoring software DVDirector, which Apple repackaged as the professional-oriented DVD Studio Pro , and reused its technology to create iDVD for the consumer market. In 2000, Apple purchased
9984-582: Was more capital than any IPO since Ford Motor Company in 1956. By the end of the day, around 300 millionaires were created, including Jobs and Wozniak, from a stock price of $ 29 per share and a market cap of $ 1.778 billion. In December 1979, Steve Jobs and Apple employees, including Jef Raskin , visited Xerox PARC , where they observed the Xerox Alto , featuring a graphical user interface (GUI). Apple subsequently negotiated access to PARC's technology, leading to Apple's option to buy shares at
10088-432: Was notably used to create the innovative Myst and Xplora1 video games, and to exclusively distribute movie trailers for several Star Wars movies. QuickTime could support additional codecs through plug-ins, for example with Perian . As operating systems and browsers gained support for MPEG-4 and subsequent standards like H.264 , the need for a cross-platform version of QuickTime diminished, and Apple discontinued
10192-500: Was on January 19, 2012, when Apple's Phil Schiller introduced iBooks Textbooks for iOS and iBook Author for Mac OS X in New York City. Jobs stated in the biography Steve Jobs that he wanted to reinvent the textbook industry and education. From 2011 to 2012, Apple released the iPhone 4s and iPhone 5 , which featured improved cameras, an intelligent software assistant named Siri , and cloud-synced data with iCloud;
10296-581: Was replaced as CEO by Gil Amelio , who was hired for his reputation as a corporate rehabilitator. Amelio made deep changes, including extensive layoffs and cost-cutting. This period was also marked by numerous failed attempts to modernize the Macintosh operating system (MacOS). The original Macintosh operating system ( System 1 ) was not built for multitasking (running several applications at once). The company attempted to correct this by introducing cooperative multitasking in System 5, but still decided it needed
10400-607: Was replaced as CEO by Michael Spindler . Under Spindler, Apple, IBM , and Motorola formed the AIM alliance in 1994 to create a new computing platform (the PowerPC Reference Platform or PReP), with IBM and Motorola hardware coupled with Apple software. The AIM alliance hoped that PReP's performance and Apple's software would leave the PC far behind and thus counter the dominance of Windows. That year, Apple introduced
10504-416: Was replaced by Cook and Jobs became Apple's chairman. Apple did not have a chairman at the time and instead had two co-lead directors— Andrea Jung and Arthur D. Levinson —who continued with those titles until Levinson replaced Jobs as chairman of the board in November after Jobs's death. On October 5, 2011, Steve Jobs died, marking the end of an era for Apple. The next major product announcement by Apple
10608-509: Was revised and replaced by MPEG-4 Part 14 : MP4 file format (ISO/IEC 14496-14:2003). The MP4 file format was generalized into the ISO Base Media File Format ISO/IEC 14496-12:2004, which defines a general structure for time-based media files. It in turn is used as the basis for other multimedia file formats (for example 3GP , Motion JPEG 2000 ). A list of all registered extensions for ISO Base Media File Format
10712-508: Was subsequently unilaterally removed. Microsoft and Intel were added to the lawsuit in 1995. The suit ended in a settlement in 1997. The release of QuickTime 3.0 for Mac OS on March 30, 1998, introduced the now-standard revenue model of releasing the software for free, but with additional features of the Apple-provided MoviePlayer application that end-users could only unlock by buying a QuickTime Pro license code. Since
10816-517: Was succeeded as CEO by Tim Cook . Apple's current product lineup includes portable and home hardware such as the iPhone, iPad, Apple Watch , Mac , and Apple TV ; operating systems such as iOS , iPadOS , and macOS ; and various software and services including Apple Pay , iCloud , and multimedia streaming services like Apple Music and Apple TV+ . Apple is one of the Big Five American information technology companies; for
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