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A personal computer , often referred to as a PC , is a computer designed for individual use. It is typically used for tasks such as word processing , internet browsing , email , multimedia playback, and gaming . Personal computers are intended to be operated directly by an end user , rather than by a computer expert or technician . Unlike large, costly minicomputers and mainframes , time-sharing by many people at the same time is not used with personal computers. The term home computer has also been used, primarily in the late 1970s and 1980s. The advent of personal computers and the concurrent Digital Revolution have significantly affected the lives of people.

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122-417: Xserve RAID is a attachment mass-storage server that was offered by Apple Inc. Xserve RAID held up to 14 hot-swappable Ultra-ATA hard drives, and had a capacity of 10.5  TB when filled with 750  GB modules. Xserve RAID supported RAID levels of 0, 0+1, 1, 3 and 5 in hardware, hybrid RAID levels such as 10 and 50 could be created in software. It was rack-mountable and was 3 U high. Although

244-589: A 10/100 Ethernet port for remote management, and a serial port for UPS communication via the Simple Signaling Protocol . Apple marketed Xserve RAID mainly as a companion to Xserve in file server and high-performance technical computing applications. The storage array is also useful in some environments such as non-linear video editing . Also, Apple certified Xserve RAID for use with some other vendors' servers, such as those running Windows Server 2003 or Red Hat Enterprise Linux . Due to

366-442: A TV set or an appropriately sized computer display , and is often used as a digital photo viewer, music and video player, TV receiver, and digital video recorder. HTPCs are also referred to as media center systems or media servers . The goal is to combine many or all components of a home theater setup into one box. HTPCs can also connect to services providing on-demand movies and TV shows. HTPCs can be purchased pre-configured with

488-456: A boardroom coup and called an emergency meeting at which Apple's executive staff sided with Sculley and stripped Jobs of all operational duties. Jobs resigned from Apple in September 1985 and took several Apple employees with him to found NeXT . Wozniak had also quit his active employment at Apple earlier in 1985 to pursue other ventures, expressing his frustration with Apple's treatment of

610-401: A kit form and in limited volumes, and were of interest mostly to hobbyists and technicians. Minimal programming was done with toggle switches to enter instructions, and output was provided by front panel lamps. Practical use required adding peripherals such as keyboards, computer displays , disk drives , and printers . Micral N was the earliest commercial, non-kit microcomputer based on

732-611: A multi-touch iPod Nano , an iPod Touch with FaceTime , and an iPod Shuffle that brought back the clickwheel buttons of earlier generations. It also introduced the smaller, cheaper second-generation Apple TV which allowed the rental of movies and shows. On January 17, 2011, Jobs announced in an internal Apple memo that he would take another medical leave of absence for an indefinite period to allow him to focus on his health. Chief operating officer Tim Cook assumed Jobs's day-to-day operations at Apple, although Jobs would still remain "involved in major strategic decisions". Apple became

854-511: A multitasking operating system . Eventually, due to the influence of the IBM PC on the personal computer market , personal computers and home computers lost any technical distinction. Business computers acquired color graphics capability and sound, and home computers and game systems users used the same processors and operating systems as office workers. Mass-market computers had graphics capabilities and memory comparable to dedicated workstations of

976-553: A portable computer prototype called SCAMP (Special Computer APL Machine Portable) based on the IBM PALM processor with a Philips compact cassette drive, small CRT , and full function keyboard. SCAMP emulated an IBM 1130 minicomputer in order to run APL/1130. In 1973, APL was generally available only on mainframe computers, and most desktop sized microcomputers such as the Wang 2200 or HP 9800 offered only BASIC . Because SCAMP

1098-469: A touchscreen display, which can be controlled using either a stylus pen or finger. Some tablets may use a hybrid or convertible design, offering a keyboard that can either be removed as an attachment, or a screen that can be rotated and folded directly over top the keyboard. Some tablets may use desktop-PC operating system such as Windows or Linux, or may run an operating system designed primarily for tablets. Many tablet computers have USB ports, to which

1220-529: A $ 309 million profit. On May 6, 1998, Apple introduced a new all-in-one computer reminiscent of the original Macintosh: the iMac . The iMac was a huge success, with 800,000 units sold in its first five months, and ushered in major shifts in the industry by abandoning legacy technologies like the 3 + 1 ⁄ 2 -inch diskette , being an early adopter of the USB connector, and coming pre-installed with Internet connectivity (the "i" in iMac) via Ethernet and

1342-835: A 4096-color palette, stereo sound, Motorola 68000 CPU, 256 KB RAM, and 880 KB 3.5-inch disk drive, for US$ 1,295. IBM's first PC was introduced on 12 August 1981 setting what became a mass market standard for PC architecture. In 1982 The Computer was named Machine of the Year by Time magazine. Somewhat larger and more expensive systems were aimed at office and small business use. These often featured 80-column text displays but might not have had graphics or sound capabilities. These microprocessor-based systems were still less costly than time-shared mainframes or minicomputers. Workstations were characterized by high-performance processors and graphics displays, with large-capacity local disk storage, networking capability, and running under

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1464-401: A US jury ruled that Samsung should pay Apple $ 1.05 billion (£665m) in damages in an intellectual property lawsuit. Samsung appealed the damages award, which was reduced by $ 450 million and further granted Samsung's request for a new trial. On November 10, 2012, Apple confirmed a global settlement that dismissed all existing lawsuits between Apple and HTC up to that date, in favor of

1586-552: A best seller as one of the first mass-produced microcomputers . Apple introduced the Lisa in 1983 and the Macintosh in 1984, as some of the first computers to use a graphical user interface and a mouse . By 1985, internal company problems led to Jobs leaving to form NeXT, Inc. , and Wozniak withdrawing to other ventures; John Sculley served as long-time CEO for over a decade. In the 1990s, Apple lost considerable market share in

1708-410: A computer that could fit on a desk was remarkably small, leading to the desktop nomenclature. More recently, the phrase usually indicates a particular style of computer case . Desktop computers come in a variety of styles ranging from large vertical tower cases to small models which can be tucked behind or rest directly beneath (and support) LCD monitors . While the term desktop often refers to

1830-557: A computer with a vertically aligned computer tower case , these varieties often rest on the ground or underneath desks. Despite this seeming contradiction, the term desktop does typically refer to these vertical tower cases as well as the horizontally aligned models which are designed to literally rest on top of desks and are therefore more appropriate to the desktop term, although both types qualify for this desktop label in most practical situations aside from certain physical arrangement differences. Both styles of these computer cases hold

1952-510: A desk, including a keyboard, a small one-line display, and printer. The Wang 2200 microcomputer of 1973 had a full-size cathode ray tube (CRT) and cassette tape storage. These were generally expensive specialized computers sold for business or scientific uses. 1974 saw the introduction of what is considered by many to be the first true personal computer, the Altair 8800 created by Micro Instrumentation and Telemetry Systems (MITS) . Based on

2074-403: A dial-up modem. Its striking teardrop shape and translucent materials were designed by Jonathan Ive , who had been hired by Amelio, and who collaborated with Jobs for more than a decade to reshape Apple's product design. A little more than a year later on July 21, 1999, Apple introduced the iBook consumer laptop. It culminated Jobs's strategy to produce only four products: refined versions of

2196-433: A distraction not only for me and my family, but everyone else at Apple as well", and explained that the break would allow the company "to focus on delivering extraordinary products". Though Jobs was absent, Apple recorded its best non-holiday quarter (Q1 FY 2009) during the recession , with revenue of $ 8.16 billion and profit of $ 1.21 billion. After years of speculation and multiple rumored "leaks", Apple unveiled

2318-415: A few years before. Even local area networking, originally a way to allow business computers to share expensive mass storage and peripherals, became a standard feature of personal computers used at home. An increasingly important set of uses for personal computers relied on the ability of the computer to communicate with other computer systems, allowing interchange of information. Experimental public access to

2440-432: A graphics card installed. For this reason, desktop computers are usually preferred over laptops for gaming purposes. Unlike desktop computers, only minor internal upgrades (such as memory and hard disk drive) are feasible owing to the limited space and power available. Laptops have the same input and output ports as desktops, for connecting to external displays, mice, cameras, storage devices and keyboards. Laptops are also

2562-487: A hinged second panel containing a flat display screen. Closing the laptop protects the screen and keyboard during transportation. Laptops generally have a rechargeable battery , enhancing their portability. To save power, weight and space, laptop graphics chips are in many cases integrated into the CPU or chipset and use system RAM, resulting in reduced graphics performance when compared to desktop machines, that more typically have

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2684-408: A keyboard or mouse can be connected. Smartphones are often similar to tablet computers , the difference being that smartphones always have cellular integration. They are generally smaller than tablets, and may not have a slate form factor. The ultra-mobile PC (UMPC) is a small tablet computer . It was developed by Microsoft , Intel and Samsung , among others. Current UMPCs typically feature

2806-444: A large screen, tablet-like media device known as the iPad on January 27, 2010. The iPad ran the same touch-based operating system as the iPhone, and all iPhone apps were compatible with the iPad. This gave the iPad a large app catalog on launch, though having very little development time before the release. Later that year on April 3, 2010, the iPad was launched in the U.S. It sold more than 300,000 units on its first day, and 500,000 by

2928-540: A larger screen or use with video projectors. IBM PC-compatible suitcase format computers became available soon after the introduction of the PC, with the Compaq Portable being a leading example of the type. Later models included a hard drive to give roughly equivalent performance to contemporary desktop computers. The development of thin plasma display and LCD screens permitted a somewhat smaller form factor, called

3050-465: A little more expensive compared to desktops, as the miniaturized components for laptops themselves are expensive. Notebook computers such as the TRS-80 Model 100 and Epson HX-20 had roughly the plan dimensions of a sheet of typing paper ( ANSI A or ISO A4 ). These machines had a keyboard with slightly reduced dimensions compared to a desktop system, and a fixed LCD display screen coplanar with

3172-739: A microprocessor, the Intel 8008 . It was built starting in 1972, and a few hundred units were sold. This had been preceded by the Datapoint 2200 in 1970, for which the Intel 8008 had been commissioned, though not accepted for use. The CPU design implemented in the Datapoint 2200 became the basis for x86 architecture used in the original IBM PC and its descendants. In 1973, the IBM Los Gatos Scientific Center developed

3294-583: A more modern approach. This led to the Pink project in 1988, A/UX that same year, Copland in 1994, and evaluated the purchase of BeOS in 1996. Talks with Be stalled when the CEO, former Apple executive Jean-Louis Gassée , demanded $ 300 million in contrast to Apple's $ 125 million offer. Only weeks away from bankruptcy , Apple's board preferred NeXTSTEP and purchased NeXT in late 1996 for $ 400 million, retaining Steve Jobs . The NeXT acquisition

3416-481: A new naming scheme: devices without an integrated phone are called Windows Mobile Classic instead of Pocket PC, while devices with an integrated phone and a touch screen are called Windows Mobile Professional. Palmtop PCs were miniature pocket-sized computers running DOS that first came about in the late 1980s, typically in a clamshell form factor with a keyboard. Non-x86 based devices were often called palmtop computers, examples being Psion Series 3 . In later years

3538-803: A power struggle between Steve Jobs and CEO John Sculley , who had been hired away from Pepsi two years earlier by Jobs saying, "Do you want to sell sugar water for the rest of your life or come with me and change the world?" Sculley removed Jobs as the head of the Macintosh division, with unanimous support from the Apple board of directors. The board of directors instructed Sculley to contain Jobs and his ability to launch expensive forays into untested products. Rather than submit to Sculley's direction, Jobs attempted to oust him from leadership. Jean-Louis Gassée informed Sculley that Jobs had been attempting to organize

3660-512: A preferential rate. This visit influenced Jobs to implement a GUI in Apple's products, starting with the Apple Lisa . Despite being pioneering as a mass-marketed GUI computer, the Lisa suffered from high costs and limited software options, leading to commercial failure. Jobs, angered by being pushed off the Lisa team, took over the company's Macintosh division. Wozniak and Raskin had envisioned

3782-406: A preview of features that would later become staples of personal computers: e-mail , hypertext , word processing , video conferencing , and the mouse . The demonstration required technical support staff and a mainframe time-sharing computer that were far too costly for individual business use at the time. Early personal computers‍—‌generally called microcomputers‍—‌were often sold in

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3904-615: A shared mainframe computer system was demonstrated as early as 1973 in the Community Memory project, but bulletin board systems and online service providers became more commonly available after 1978. Commercial Internet service providers emerged in the late 1980s, giving public access to the rapidly growing network. In 1991, the World Wide Web was made available for public use. The combination of powerful personal computers with high-resolution graphics and sound, with

4026-655: A television already in the home as the computer display, with low-detail blocky graphics and a limited color range, and text about 40 characters wide by 25 characters tall. Sinclair Research , a UK company, produced the ZX Series‍—;‌the ZX80 (1980), ZX81 (1981), and the ZX Spectrum ; the latter was introduced in 1982, and totaled 8 million unit sold. Following came the Commodore 64 , totaled 17 million units sold,

4148-599: A ten-year license agreement for current and future patents between the two companies. It is predicted that Apple will make US$ 280   million per year from this deal with HTC. In May 2014, Apple confirmed its intent to acquire Dr. Dre and Jimmy Iovine 's audio company Beats Electronics —producer of the "Beats by Dr. Dre" line of headphones and speaker products, and operator of the music streaming service Beats Music —for US$ 3   billion, and to sell their products through Apple's retail outlets and resellers. Iovine believed that Beats had always "belonged" with Apple, as

4270-406: A time, they are commonly connected to a local area network and run multi-user operating systems . Workstations are used for tasks such as computer-aided design , drafting and modeling, computation-intensive scientific and engineering calculations, image processing, architectural modeling, and computer graphics for animation and motion picture visual effects. Before the widespread use of PCs,

4392-601: A wide range of users, not just experienced electronics hobbyists who had the soldering skills to assemble a computer kit. The Apple I as delivered was still technically a kit computer, as it did not have a power supply, case, or keyboard when it was delivered to the Byte Shop. The first successfully mass-marketed personal computer to be announced was the Commodore PET after being revealed in January 1977. However, it

4514-542: Is a desktop computer that generally comprises a high-performance video card , processor and RAM, to improve the speed and responsiveness of demanding video games . An all-in-one computer (also known as single-unit PCs) is a desktop computer that combines the monitor and processor within a single unit. A separate keyboard and mouse are standard input devices, with some monitors including touchscreen capability. The processor and other working components are typically reduced in size relative to standard desktops, located behind

4636-495: Is a portable computer that provides the full capabilities of a desktop computer . Such computers are currently large laptops. This class of computers usually includes more powerful components and a larger display than generally found in smaller portable computers, and may have limited battery capacity or no battery. Netbooks , also called mini notebooks or subnotebooks , were a subgroup of laptops suited for general computing tasks and accessing web-based applications . Initially,

4758-533: Is based on NeXTSTEP , OpenStep , and BSD Unix , to combine the stability, reliability, and security of Unix with the ease of use of an overhauled user interface. Second, in May 2001, the first two Apple Store retail locations opened in Virginia and California, offering an improved presentation of the company's products. At the time, many speculated that the stores would fail, but they became highly successful, and

4880-466: Is most often proprietary, or free and open-source software , which is provided in ready-to-run , or binary form. Software for personal computers is typically developed and distributed independently from the hardware or operating system manufacturers. Many personal computer users no longer need to write their programs to make any use of a personal computer, although end-user programming is still feasible. This contrasts with mobile systems, where software

5002-400: Is often available only through a manufacturer-supported channel, and end-user program development may be discouraged by lack of support by the manufacturer. Since the early 1990s, Microsoft operating systems (first with MS-DOS and then with Windows ) and Intel hardware – collectively called Wintel – have dominated the personal computer market, and today the term PC normally refers to

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5124-633: Is the largest manufacturing company by revenue , the fourth-largest personal computer vendor by unit sales , the largest vendor of tablet computers , and the largest vendor of mobile phones in the world. Apple became the first publicly traded U.S. company to be valued at over $ 1 trillion in 2018, and, as of June 2024 , is valued at just over $ 3.2 trillion. Apple has received criticism regarding its contractors ' labor practices, its relationship with trade unions , its environmental practices , and its business ethics, including anti-competitive practices and materials sourcing. Nevertheless,

5246-536: The Apple I computer circuit board, which was fully prepared and contained about 30 chips. The Apple I computer differed from the other kit-style hobby computers of era. At the request of Paul Terrell , owner of the Byte Shop , Jobs and Wozniak were given their first purchase order, for 50 Apple I computers, only if the computers were assembled and tested and not a kit computer. Terrell wanted to have computers to sell to

5368-590: The Apple II series was discontinued. It was expensive to produce, and the company decided it was still absorbing sales from lower-cost Macintosh models. After the launch of the LC, Apple encouraged developers to create applications for Macintosh rather than Apple II, and authorized salespersons to redirect consumers from Apple II and toward Macintosh. The Apple IIe was discontinued in 1993. Apple experimented with several other unsuccessful consumer targeted products during

5490-590: The Bendix G15 and LGP-30 of 1956, and the Soviet MIR series of computers developed from 1965 to 1969. By the early 1970s, people in academic or research institutions had the opportunity for single-person use of a computer system in interactive mode for extended durations, although these systems would still have been too expensive to be owned by a single person. The personal computer was made possible by major advances in semiconductor technology. In 1959,

5612-656: The Galaksija (1983) introduced in Yugoslavia and the Amstrad CPC series (464–6128). In the same year, the NEC PC-98 was introduced, which was a very popular personal computer that sold in more than 18 million units. Another famous personal computer, the revolutionary Amiga 1000 , was unveiled by Commodore on 23 July 1985. The Amiga 1000 featured a multitasking, windowing operating system, color graphics with

5734-624: The IBM Personal Computer incorporated the designation into its model name, the term originally described personal computers of any brand. In some contexts, PC is used to contrast with Mac, an Apple Macintosh computer. Since none of these Apple products were mainframes or time-sharing systems, they were all personal computers but not PC (brand) computers. In 1995, a CBS segment on the growing popularity of PC reported: "For many newcomers PC stands for Pain and Confusion." The "brain" [computer] may one day come down to our level [of

5856-518: The Macworld Expo on January 9, 2007, Jobs announced the renaming of Apple Computer, Inc. to Apple Inc., because the company had broadened its focus from computers to consumer electronics. This event also saw the announcement of the iPhone and the Apple TV . The company sold 270,000 first-generation iPhones during the first 30 hours of sales, and the device was called "a game changer for

5978-534: The Power Macintosh , the first of many computers with Motorola's PowerPC processor. In the wake of the alliance, Apple opened up to the idea of allowing Motorola and other companies to build Macintosh clones . Over the next two years, 75 distinct Macintosh clone models were introduced. However, by 1996, Apple executives were worried that the clones were cannibalizing sales of its own high-end computers, where profit margins were highest. In 1996, Spindler

6100-526: The Power Macintosh G3 desktop and PowerBook G3 laptop for professionals, and the iMac desktop and iBook laptop for consumers. Jobs said the small product line allowed for a greater focus on quality and innovation. Around then, Apple also completed numerous acquisitions to create a portfolio of digital media production software for both professionals and consumers. Apple acquired Macromedia 's Key Grip digital video editing software project which

6222-481: The SoundJam MP audio player software from Casady & Greene . Apple renamed the program iTunes , and simplified the user interface and added CD burning. In 2001, Apple changed course with three announcements. First, on March 24, 2001, Apple announced the release of a new modern operating system, Mac OS X . This was after numerous failed attempts in the early 1990s, and several years of development. Mac OS X

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6344-521: The TRS-80 and Commodore PET , because of its character cell-based color graphics and open architecture . The Apple I and early Apple II models use ordinary audio cassette tapes as storage devices, which were superseded by the 5 + 1 ⁄ 4 -inch floppy disk drive and interface called the Disk II in 1978. The Apple II was chosen to be the desktop platform for the first killer application of

6466-654: The chief operating officer . Gassée left the company later that year to set up a rival, Be Inc. The company pivoted strategy and, in October 1990, introduced three lower-cost models: the Macintosh Classic , the Macintosh LC , and the Macintosh IIsi , all of which generated significant sales due to pent-up demand. In 1991, Apple introduced the hugely successful PowerBook with a design that set

6588-539: The iLife suite. At the Worldwide Developers Conference keynote address on June 6, 2005, Jobs announced that Apple would move away from PowerPC processors, and the Mac would transition to Intel processors in 2006. On January 10, 2006, the new MacBook Pro and iMac became the first Apple computers to use Intel's Core Duo CPU. By August 7, 2006, Apple made the transition to Intel chips for

6710-473: The iTunes Store , launching the " Think different " advertising campaign, and opening the Apple Store retail chain. These moves elevated Apple to consistently be one of the world's most valuable brands since about 2010. Jobs resigned in 2011 for health reasons, and died two months later; he was succeeded as CEO by Tim Cook . Apple's current product lineup includes portable and home hardware such as

6832-405: The lunchbox computer. The screen formed one side of the enclosure, with a detachable keyboard and one or two half-height floppy disk drives, mounted facing the ends of the computer. Some variations included a battery, allowing operation away from AC outlets. A laptop computer is designed for portability with clamshell design, where the keyboard and computer components are on one panel, with

6954-541: The personal computer industry to the lower-priced Wintel duopoly of the Microsoft Windows operating system on Intel -powered PC clones . In 1997, Apple was weeks away from bankruptcy . To resolve its failed operating system strategy, it bought NeXT, effectively bringing Jobs back to the company, who guided Apple back to profitability over the next decade with the introductions of the iMac , iPod , iPhone , and iPad devices to critical acclaim as well as

7076-460: The silicon integrated circuit (IC) chip was developed by Robert Noyce at Fairchild Semiconductor , and the metal–oxide–semiconductor (MOS) transistor was developed by Mohamed Atalla and Dawon Kahng at Bell Labs . The MOS integrated circuit was commercialized by RCA in 1964, and then the silicon-gate MOS integrated circuit was developed by Federico Faggin at Fairchild in 1968. Faggin later used silicon-gate MOS technology to develop

7198-401: The third- and fourth-generation iPads , which featured Retina displays ; and the iPad Mini , which featured a 7.9-inch screen in contrast to the iPad's 9.7-inch screen. These launches were successful, with the iPhone 5 (released September 21, 2012) becoming Apple's biggest iPhone launch with over two million pre-orders and sales of three million iPads in three days following the launch of

7320-661: The "1977 trinity". Mass-market, ready-assembled computers had arrived, and allowed a wider range of people to use computers, focusing more on software applications and less on development of the processor hardware. In 1977 the Heath company introduced personal computer kits known as Heathkits , starting with the Heathkit H8 , followed by the Heathkit H89 in late 1979. With the purchase of the Heathkit H8 you would obtain

7442-551: The 1990s, including QuickTake digital cameras , PowerCD portable CD audio players, speakers , the Pippin video game console, the eWorld online service, and Apple Interactive Television Box . Enormous resources were invested in the problematic Newton tablet division, based on John Sculley's unrealistic market forecasts. Throughout this period, Microsoft continued to gain market share with Windows by focusing on delivering software to inexpensive personal computers, while Apple

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7564-555: The 8-bit Intel 8080 Microprocessor, the Altair is widely recognized as the spark that ignited the microcomputer revolution as the first commercially successful personal computer. The computer bus designed for the Altair was to become a de facto standard in the form of the S-100 bus , and the first programming language for the machine was Microsoft's founding product, Altair BASIC . In 1976, Steve Jobs and Steve Wozniak sold

7686-535: The App Store could become a billion-dollar business for Apple. By October 2008, Apple was the third-largest mobile handset supplier in the world due to the popularity of the iPhone. On January 14, 2009, Jobs announced in an internal memo that he would be taking a six-month medical leave of absence from Apple until the end of June 2009 and would spend the time focusing on his health. In the email, Jobs stated that "the curiosity over my personal health continues to be

7808-476: The Apple II division and stating that the company had "been going in the wrong direction for the last five years". Wozniak remained employed by Apple as a representative, receiving a stipend estimated to be $ 120,000 per year. Jobs and Wozniak remained Apple shareholders following their departures. After the departures of Jobs and Wozniak in 1985, Sculley launched the Macintosh 512K that year with quadruple

7930-421: The Macintosh as a low-cost computer with a text-based interface like the Apple II, but a plane crash in 1981 forced Wozniak to step back from the project. Jobs quickly redefined the Macintosh as a graphical system that would be cheaper than the Lisa, undercutting his former division. Jobs was also hostile to the Apple II division, which at the time, generated most of the company's revenue. In 1984, Apple launched

8052-583: The Macintosh, the first personal computer without a bundled programming language . Its debut was signified by " 1984 ", a US$ 1.5   million television advertisement directed by Ridley Scott that aired during the third quarter of Super Bowl XVIII on January 22, 1984. This was hailed as a watershed event for Apple's success and was called a "masterpiece" by CNN and one of the greatest TV advertisements of all time by TV Guide . The advertisement created great interest in Macintosh , and sales were initially good, but began to taper off dramatically after

8174-656: The RAM, and introduced the LaserWriter , the first reasonably priced PostScript laser printer . PageMaker , an early desktop publishing application taking advantage of the PostScript language, was also released by Aldus Corporation in July 1985. It has been suggested that the combination of Macintosh, LaserWriter, and PageMaker was responsible for the creation of the desktop publishing market. This dominant position in

8296-549: The Windows XP, Windows Vista, Windows 7, or Linux operating system , and low-voltage Intel Atom or VIA C7-M processors. A pocket PC is a hardware specification for a handheld-sized computer ( personal digital assistant , PDA) that runs the Microsoft Windows Mobile operating system . It may have the capability to run an alternative operating system like NetBSD or Linux . Pocket PCs have many of

8418-596: The Xserve RAID contained 14 drives, they were split into two independent groups of 7 drives each managed by an identical RAID controller. Importantly, the controllers were independent, but not redundant; each managed seven of the storage array's fourteen drives, given a failure of one of the controllers those 7 drives were not accessible: the other could not take over its duties. Xserve RAID did, however, have redundant cooling units and power supplies. Xserve RAID's ports were two Fibre Channel ports for regular data transfer,

8540-473: The ability to be programmed in both APL and BASIC for engineers, analysts, statisticians, and other business problem-solvers. In the late 1960s such a machine would have been nearly as large as two desks and would have weighed about half a ton. Another desktop portable APL machine, the MCM/70 , was demonstrated in 1973 and shipped in 1974. It used the Intel 8008 processor. A seminal step in personal computing

8662-582: The business world: VisiCalc , a spreadsheet program released in 1979. VisiCalc created a business market for the Apple II and gave home users an additional reason to buy an Apple II: compatibility with the office, but Apple II market share remained behind home computers made by competitors such as Atari , Commodore , and Tandy . On December 12, 1980, Apple (ticker symbol "AAPL") went public selling 4.6 million shares at $ 22 per share ($ .10 per share when adjusting for stock splits as of September 3, 2022 ), generating over $ 100 million, which

8784-477: The capabilities of desktop PCs . Numerous applications are available for handhelds adhering to the Microsoft Pocket PC specification, many of which are freeware . Microsoft-compliant Pocket PCs can also be used with many other add-ons like GPS receivers , barcode readers, RFID readers and cameras. In 2007, with the release of Windows Mobile 6, Microsoft dropped the name Pocket PC in favor of

8906-577: The chassis and CPU card to assemble yourself, additional hardware such as the H8-1 memory board that contained 4k of RAM could also be purchased in order to run software. The Heathkit H11 model was released in 1978 and was one of the first 16-bit personal computers; however, due to its high retail cost of $ 1,295 was discontinued in 1982. During the early 1980s, home computers were further developed for household use, with software for personal productivity, programming and games. They typically could be used with

9028-673: The common people] and help with our income-tax and book-keeping calculations. But this is speculation and there is no sign of it so far. In the history of computing , early experimental machines could be operated by a single attendant. For example, ENIAC which became operational in 1946 could be run by a single, albeit highly trained, person. This mode pre-dated the batch programming, or time-sharing modes with multiple users connected through terminals to mainframe computers. Computers intended for laboratory, instrumentation, or engineering purposes were built, and could be operated by one person in an interactive fashion. Examples include such systems as

9150-431: The company has a large following and enjoys a high level of brand loyalty . Apple Computer Company was founded on April 1, 1976, by Steve Jobs , Steve Wozniak , and Ronald Wayne as a partnership . The company's first product is the Apple I , a computer designed and hand-built entirely by Wozniak. To finance its creation, Jobs sold his Volkswagen Bus , and Wozniak sold his HP-65 calculator. Neither received

9272-467: The company modeled itself after Apple's "unmatched ability to marry culture and technology". The acquisition was the largest purchase in Apple's history. Personal computer Institutional or corporate computer owners in the 1960s had to write their own programs to do any useful work with computers. While personal computer users may develop their applications, usually these systems run commercial software , free-of-charge software (" freeware "), which

9394-688: The core of its computer offerings. The next month, in August 1997, Steve Jobs convinced Microsoft to make a $ 150 million investment in Apple and a commitment to continue developing Mac software. This was seen as an "antitrust insurance policy" for Microsoft which had recently settled with the Department of Justice over anti-competitive practices in the United States v. Microsoft Corp. case. Around then, Jobs donated Apple's internal library and archives to Stanford University , to focus more on

9516-524: The cross-platform support available, users do not need a Mac to administer the Xserve RAID. Apple shipped a CD-ROM with the device containing the Xserve RAID Admin Tools, a Java software application that runs on most operating systems — including OS X , Windows , Linux , and Solaris . Xserve RAID was available in models costing between US$ 5,999 and US$ 10,999 (later US$ 12,999), plus configuration and support options. The Xserve RAID

9638-428: The current shape for almost all modern laptops. The same year, Apple introduced System 7 , a major upgrade to the Macintosh operating system, adding color to the interface and introducing new networking capabilities. The success of the lower-cost Macs and PowerBook brought increasing revenue. For some time, Apple was doing very well, introducing fresh new products at increasing profits. The magazine MacAddict named

9760-402: The desktop publishing market allowed the company to focus on higher price points, the so-called "high-right policy" named for the position on a chart of price vs. profits. Newer models selling at higher price points offered higher profit margin , and appeared to have no effect on total sales as power users snapped up every increase in speed. Although some worried about pricing themselves out of

9882-450: The desktop publishing market and estranged many of its original consumer customer base who could no longer afford Apple products. The Christmas season of 1989 was the first in the company's history to have declining sales, which led to a 20% drop in Apple's stock price. During this period, the relationship between Sculley and Gassée deteriorated, leading Sculley to effectively demote Gassée in January 1990 by appointing Michael Spindler as

10004-404: The end of the first week. In May 2010, Apple's market cap exceeded that of competitor Microsoft for the first time since 1989. In June 2010, Apple released the iPhone 4 , which introduced video calling using FaceTime , multitasking , and a new design with an exposed stainless steel frame as the phone's antenna system. Later that year, Apple again refreshed the iPod line by introducing

10126-514: The entire Mac product line—over one year sooner than announced. The Power Mac, iBook, and PowerBook brands were retired during the transition; the Mac Pro , MacBook , and MacBook Pro became their respective successors. Apple also introduced Boot Camp in 2006 to help users install Windows XP or Windows Vista on their Intel Macs alongside Mac OS X. Apple's success during this period was evident in its stock price . Between early 2003 and 2006,

10248-504: The first of more than 500 stores around the world. Third, on October 23, 2001, the iPod portable digital audio player debuted. The product was first sold on November 10, 2001, and was extremely successful, with over 100 million units sold within six years. In 2003, the iTunes Store was introduced with music downloads for 99¢ a song and iPod integration. It quickly became the market leader in online music services, with over 5 billion downloads by June 19, 2008. Two years later,

10370-479: The first single-chip microprocessor , the Intel 4004 , in 1971. The first microcomputers , based on microprocessors, were developed during the early 1970s. Widespread commercial availability of microprocessors, from the mid-1970s onwards, made computers cheap enough for small businesses and individuals to own. In what was later to be called the Mother of All Demos , SRI researcher Douglas Engelbart in 1968 gave

10492-399: The first three months as reviews started to come in. Jobs had required 128 kilobytes of RAM, which limited its speed and software in favor of aspiring for a projected price point of $ 1,000 (equivalent to $ 2,900 in 2023). The Macintosh shipped for $ 2,495 (equivalent to $ 7,300 in 2023), a price panned by critics due to its slow performance. In early 1985, this sales slump triggered

10614-529: The full selling price but in total earned $ 1,300 (equivalent to $ 7,000 in 2023). Wozniak debuted the first prototype Apple I at the Homebrew Computer Club in July 1976. The Apple I was sold as a motherboard with CPU , RAM , and basic textual-video chips—a base kit concept which was not yet marketed as a complete personal computer. It was priced soon after debut for $ 666.66 (equivalent to $ 3,600 in 2023). Wozniak later said he

10736-458: The iPad Mini and fourth-generation iPad (released November 3, 2012). Apple also released a third-generation 13-inch MacBook Pro with a Retina display and new iMac and Mac Mini computers. On August 20, 2012, Apple's rising stock price increased the company's market capitalization to a then-record $ 624 billion. This beat the non-inflation-adjusted record for market capitalization previously set by Microsoft in 1999. On August 24, 2012,

10858-518: The iPhone, iPad, Apple Watch , Mac , and Apple TV ; operating systems such as iOS , iPadOS , and macOS ; and various software and services including Apple Pay , iCloud , and multimedia streaming services like Apple Music and Apple TV+ . Apple is one of the Big Five American information technology companies; for the most part since 2011, Apple has been the world's largest company by market capitalization , and, as of 2023 ,

10980-465: The iTunes Store was the world's largest music retailer. In 2002, Apple purchased Nothing Real for its advanced digital compositing application Shake , and Emagic for the music productivity application Logic . The purchase of Emagic made Apple the first computer manufacturer to own a music software company. The acquisition was followed by the development of Apple's consumer-level GarageBand application. The release of iPhoto that year completed

11102-562: The iTunes Store, effective in May 2007. Other record labels eventually followed suit and Apple published a press release in January 2009 to announce that all songs on the iTunes Store are available without their FairPlay DRM. In July 2008, Apple launched the App Store to sell third-party applications for the iPhone and iPod Touch . Within a month, the store sold 60 million applications and registered an average daily revenue of $ 1 million, with Jobs speculating in August 2008 that

11224-432: The incorporation of Apple. During the first five years of operations, revenues grew exponentially, doubling about every four months. Between September 1977 and September 1980, yearly sales grew from $ 775,000 to US$ 118   million, an average annual growth rate of 533%. The Apple II , also designed by Wozniak, was introduced on April 16, 1977, at the first West Coast Computer Faire . It differs from its major rivals,

11346-408: The industry". In an article posted on Apple's website on February 6, 2007, Jobs wrote that Apple would be willing to sell music on the iTunes Store without digital rights management , thereby allowing tracks to be played on third-party players if record labels would agree to drop the technology. On April 2, 2007, Apple and EMI jointly announced the removal of DRM technology from EMI's catalog in

11468-556: The infrastructure provided by the Internet, and the standardization of access methods of the Web browsers , established the foundation for a significant fraction of modern life, from bus time tables through unlimited distribution of free videos through to online user-edited encyclopedias. A workstation is a high-end personal computer designed for technical, mathematical, or scientific applications. Intended primarily to be used by one person at

11590-519: The introduction of the IBM PC, portable computers consisting of a processor, display, disk drives and keyboard, in a suit-case style portable housing, allowed users to bring a computer home from the office or to take notes at a classroom. Examples include the Osborne 1 and Kaypro ; and the Commodore SX-64 . These machines were AC-powered and included a small CRT display screen. The form factor

11712-549: The keyboard. These displays were usually small, with 8 to 16 lines of text, sometimes only 40 columns line length. However, these machines could operate for extended times on disposable or rechargeable batteries. Although they did not usually include internal disk drives, this form factor often included a modem for telephone communication and often had provisions for external cassette or disk storage. Later, clamshell format laptop computers with similar small plan dimensions were also called notebooks . A desktop replacement computer

11834-487: The market, the high-right policy was in full force by the mid-1980s, due to Jean-Louis Gassée's slogan of "fifty-five or die", referring to the 55% profit margins of the Macintosh II . This policy began to backfire late in the decade as desktop publishing programs appeared on IBM PC compatibles with some of the same functionality of the Macintosh at far lower price points. The company lost its dominant position in

11956-455: The monitor, and configured similarly to laptops. A nettop computer was introduced by Intel in February 2008, characterized by low cost and lean functionality. These were intended to be used with an Internet connection to run Web browsers and Internet applications. A Home theater PC (HTPC) combines the functions of a personal computer and a digital video recorder . It is connected to

12078-418: The most valuable consumer-facing brand in the world. In June 2011, Jobs surprisingly took the stage and unveiled iCloud , an online storage and syncing service for music, photos, files, and software which replaced MobileMe , Apple's previous attempt at content syncing. This would be the last product launch Jobs would attend before his death. On August 24, 2011, Jobs resigned his position as CEO of Apple. He

12200-505: The period between 1989 and 1991 as the "first golden age" of the Macintosh. The success of lower-cost consumer Macs, especially the LC, cannibalized higher-priced machines. To address this, management introduced several new brands, selling largely identical machines at different price points, for different markets: the high-end Quadra series, the mid-range Centris series, and the consumer-marketed Performa series. This led to significant consumer confusion between so many models. In 1993,

12322-451: The present and the future rather than the past. He ended the Mac clone deals and in September 1997, purchased the largest clone maker, Power Computing . On November 10, 1997, the Apple Store website launched, which was tied to a new build-to-order manufacturing model similar to PC manufacturer Dell 's success. The moves paid off for Jobs; at the end of his first year as CEO, the company had

12444-420: The price of Apple's stock increased more than tenfold, from around $ 6 per share ( split-adjusted ) to over $ 80. When Apple surpassed Dell's market cap in January 2006, Jobs sent an email to Apple employees saying Dell's CEO Michael Dell should eat his words. Nine years prior, Dell had said that if he ran Apple he would "shut it down and give the money back to the shareholders". During his keynote speech at

12566-503: The primary defining characteristic of netbooks was the lack of an optical disc drive, smaller size, and lower performance than full-size laptops. By mid-2009 netbooks had been offered to users "free of charge", with an extended service contract purchase of a cellular data plan. Ultrabooks and Chromebooks have since filled the gap left by Netbooks. Unlike the generic Netbook name, Ultrabook and Chromebook are technically both specifications by Intel and Google respectively. A tablet uses

12688-498: The required hardware and software needed to add television programming to the PC, or can be assembled from components. Keyboard computers are computers inside of keyboards, generally still designed to be connected to an external computer monitor or television . Examples include the Atari ST , Amstrad CPC , BBC Micro , Commodore 64 , MSX , Raspberry Pi 400 , and the ZX Spectrum . The potential utility of portable computers

12810-418: The systems hardware components such as the motherboard , processor chip and other internal operating parts. Desktop computers have an external monitor with a display screen and an external keyboard, which are plugged into ports on the back of the computer case. Desktop computers are popular for home and business computing applications as they leave space on the desk for multiple monitors . A gaming computer

12932-524: The ubiquitous Wintel platform. Alternatives to Windows occupy a minority share of the market; these include the Mac platform from Apple (running the macOS operating system), and free and open-source , Unix-like operating systems, such as Linux . Other notable platforms until the 1990s were the Amiga from Commodore , and the PC-98 from NEC . The term PC is an initialism for personal computer. While

13054-508: Was apparent early on. Alan Kay described the Dynabook in 1972, but no hardware was developed. The Xerox NoteTaker was produced in a very small experimental batch around 1978. In 1975, the IBM 5100 could be fit into a transport case, making it a portable computer, but it weighed about 50 pounds. Such early portable computers were termed luggables by journalists owing to their heft. Before

13176-545: Was back-ordered and not available until later that year. Three months later (April), the Apple II (usually referred to as the Apple) was announced with the first units being shipped 10 June 1977, and the TRS-80 from Tandy Corporation / Tandy Radio Shack following in August 1977, which sold over 100,000 units during its lifetime. Together, especially in the North American market, these 3 machines were referred to as

13298-480: Was delivering a richly engineered but expensive experience. Apple relied on high profit margins and never developed a clear response; it sued Microsoft for making a GUI similar to the Lisa in Apple Computer, Inc. v. Microsoft Corp. The lawsuit dragged on for years and was finally dismissed. The major product flops and the rapid loss of market share to Windows sullied Apple's reputation, and in 1993 Sculley

13420-525: Was discontinued on February 19, 2008. Apple Inc. Apple Inc. is an American multinational corporation and technology company headquartered and incorporated in Cupertino, California , in Silicon Valley . It is best known for its consumer electronics , software , and services . Founded in 1976 as Apple Computer Company by Steve Jobs , Steve Wozniak and Ronald Wayne , the company

13542-458: Was finalized on February 9, 1997, and the board brought Jobs back to Apple as an advisor. On July 9, 1997, Jobs staged a boardroom coup that resulted in Amelio's resignation after overseeing a three-year record-low stock price and crippling financial losses. The board named Jobs as interim CEO and he immediately reviewed the product lineup. Jobs canceled 70% of models, ending 3,000 jobs and paring to

13664-418: Was incorporated by Jobs and Wozniak as Apple Computer, Inc. the following year. It was renamed Apple Inc. in 2007 as the company had expanded its focus from computers to consumer electronics. Apple is the largest technology company by revenue , with US$ 391.04   billion in 2024. The company was founded to produce and market Wozniak's Apple I personal computer. Its second computer, the Apple II , became

13786-401: Was intended to allow these systems to be taken on board an airplane as carry-on baggage, though their high power demand meant that they could not be used in flight. The integrated CRT display made for a relatively heavy package, but these machines were more portable than their contemporary desktop equals. Some models had standard or optional connections to drive an external video monitor, allowing

13908-598: Was launched as Final Cut Pro in April 1999. Key Grip's development also led to Apple's release of the consumer video-editing product iMovie in October 1999. Apple acquired the German company Astarte in April 2000, which had developed the DVD authoring software DVDirector, which Apple repackaged as the professional-oriented DVD Studio Pro , and reused its technology to create iDVD for the consumer market. In 2000, Apple purchased

14030-582: Was more capital than any IPO since Ford Motor Company in 1956. By the end of the day, around 300 millionaires were created, including Jobs and Wozniak, from a stock price of $ 29 per share and a market cap of $ 1.778 billion. In December 1979, Steve Jobs and Apple employees, including Jef Raskin , visited Xerox PARC , where they observed the Xerox Alto , featuring a graphical user interface (GUI). Apple subsequently negotiated access to PARC's technology, leading to Apple's option to buy shares at

14152-500: Was on January 19, 2012, when Apple's Phil Schiller introduced iBooks Textbooks for iOS and iBook Author for Mac OS X in New York City. Jobs stated in the biography Steve Jobs that he wanted to reinvent the textbook industry and education. From 2011 to 2012, Apple released the iPhone 4s and iPhone 5 , which featured improved cameras, an intelligent software assistant named Siri , and cloud-synced data with iCloud;

14274-581: Was replaced as CEO by Gil Amelio , who was hired for his reputation as a corporate rehabilitator. Amelio made deep changes, including extensive layoffs and cost-cutting. This period was also marked by numerous failed attempts to modernize the Macintosh operating system (MacOS). The original Macintosh operating system ( System 1 ) was not built for multitasking (running several applications at once). The company attempted to correct this by introducing cooperative multitasking in System 5, but still decided it needed

14396-559: Was replaced as CEO by Michael Spindler . Under Spindler, Apple, IBM , and Motorola formed the AIM alliance in 1994 to create a new computing platform (the PowerPC Reference Platform or PReP), with IBM and Motorola hardware coupled with Apple software. The AIM alliance hoped that PReP's performance and Apple's software would leave the PC far behind and thus counter the dominance of Windows. That year, Apple introduced

14518-472: Was replaced by Cook and Jobs became Apple's chairman. Apple did not have a chairman at the time and instead had two co-lead directors— Andrea Jung and Arthur D. Levinson —who continued with those titles until Levinson replaced Jobs as chairman of the board in November after Jobs's death. On October 5, 2011, Steve Jobs died, marking the end of an era for Apple. The next major product announcement by Apple

14640-453: Was the 1973 Xerox Alto , developed at Xerox 's Palo Alto Research Center (PARC) . It had a graphical user interface ( GUI ) which later served as inspiration for Apple's Macintosh , and Microsoft's Windows operating system. The Alto was a demonstration project, not commercialized, as the parts were too expensive to be affordable. Also in 1973 Hewlett Packard introduced fully BASIC programmable microcomputers that fit entirely on top of

14762-500: Was the first to emulate APL/1130 performance on a portable, single user computer, PC Magazine in 1983 designated SCAMP a "revolutionary concept" and "the world's first personal computer". This seminal, single user portable computer now resides in the Smithsonian Institution , Washington, D.C.. Successful demonstrations of the 1973 SCAMP prototype led to the IBM 5100 portable microcomputer launched in 1975 with

14884-541: Was unaware of the coincidental mark of the beast in the number 666, and that he came up with the price because he liked "repeating digits". Apple Computer, Inc. was incorporated in Cupertino, California , on January 3, 1977, without Wayne, who had left and sold his share of the company back to Jobs and Wozniak for $ 800 only twelve days after having co-founded it. Multimillionaire Mike Markkula provided essential business expertise and funding of $ 250,000 (equivalent to $ 1,257,000 in 2023) to Jobs and Wozniak during

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